Beer is not the answer
Beer is the question
Yes is the answer!
I want someone to look at me,
The way I look at beer
Beer, the best damn drink in the world
Because beer makes everything better!
You can't buy happiness but you can buy beer,
And that's kind of the same thing!
They say there's freedom in beer
And a drink like that deserves to be had anytime, anywhere! Isn't it?
But often, it becomes difficult to carry your beer around or stock it
And we realised, it's genuinely a problem!
A drink as free as beer, doesn't deserve to be bottled up
As a leading beer brand of the country,
It's our responsibility to keep our consumers satisfied with clutter breaking innovations!
A beer that's free of all packaging, that is easy to store, carry or drink
Anytime, anywhere!
Sounds impossible, right?!
Well, not really! Not when you have the best brewers in the country,
Makers of the world class Kingfisher beer, working on the problem!
Presenting, Kingfisher Instant Beer!
Add to chilled water
Stir
And voila! Enjoy the good times... Anytime, anywhere!
The same great taste! Cheers!
When we were briefed about the product idea for Kingfisher Instant Beer,
We felt it was an extremely challenging proposition
The same great taste and quality, all packed into a sachet that you could carry around in your pocket...
Impossible!
But then,  as the leading beer brand of the country if we won't address the consumer need,
Then who will?!
So how did we do it?!
See, when beer has fermented,
You can look at it as water and dry matter
The freeze drying process separates the two
By putting both of these together, you theoretically get the same beer back!
So our Kingfisher Instant Beer packet comes with two sachets in it
One is the beer powder and then there is the carbonation powder
All you need to do is add this powder into chilled water,
Mix it, which turns it into carbonated water
And then go on to empty the beer powder in it
And mix it
And you have a pitcher full of good times, cheers!
So, no more house party worries where stocking up the fridge is a nightmare,
And your beer bottles fight for space!
No more carrying around the weight of beer cases,
The good times travel along with you, in your pocket!
And yes, think good times on tap right at your home,
When your huge gang of friends arrive to party the night away!
Introducing, Kingfisher Instant Beer
Make good times, anytime, anywhere, your way!
