When a project becomes popular
it's always interesting to find out how did it happen, how did you achieve such success, what was the base of this project?
That's why I'm going to tell about the beginning of the creation of Smeshariki.
Smeshatiki appeared in the life of the Russian society in the beginning of 2000
if not in a form of a complete ideological isolation then in a form of confusion, hesitation and chaos among customers.
If you remember the times were like this:
On the one hand, Russian cartoons were almost not on TV, instead we watched horrible American cartoons
with bad plots, bad translations, unknown titles, with plots which were alien to life, with fightings.
The great collection of Souzmultfilm  including great works of the Russian animation was sold to Western Europe
while cartoons which were left became the reason of  many suits
where the rights for distribution of these cartoons were sharing.
The system of government support for creation of cartoons was almost destroyed and the system of distribution as well.
Approximately at the same time the advertisement law was published.
This law forbade to interrupt cartoons by ads
and this good intention killed the interest of TV channels for translation of a child content.
On the other hand, people have been already tired from the great amount of Western issues, products.
They have realized long time ago that not all the glitters is gold, not all that beauty is good, pleasant and worthy of consuming.
And finally, they have remembered what they have in their own country.
And in that moment Smeshariki have been appeared.
It should be said that their appearance was in good time.
The project Smeshariki was a response to an indistinct, unmarked request of the society
in respect of that form of depression(vacuum).
Smeshariki almost filled that vacuum
when people started to forget that children were born and they should be fed and brought up, explained what kind of issues existed.
And I dare take bold to say that Smeshariki took responsibility for the future of the whole generation of the Russian children.
The project is based on the Russian mentality
and consists of kind, round, not aggressive characters,
who speaks good Russian language, who has a good sense of humor and has the allusion to the history and culture of Russia.
All this made people to come over the side of out project.
But of course it would be an exaggeration to say
that  the popularity of Smeshariki is connected only with the fact that we came from nowhere.
Of course it's not like this.
The secret of the popularity of our project is that it's an innovative one.
And now a few words of the phenomenon Smeshariki.
It's actually a space of Smeshariki.
The characters live in an imaginary world where all the events are based on true stories.
What does it mean?
It means that thanks to the cartoon children learn to make friends, to love, to build relationships, to cope with the competence, to resolve conflicts without violence and fightings and this is important.
Also important that it's not a child, baby talk and boring movie for adults.
We talk to children about grown-up topics using normal language
and thanks to this children trust the project, respect it and the same about parents.
For parents there are encoded messages in the cartoon and they are also interested in watching cartoons.
And this is the next phenomenon of Smeshariki.
I would even say that the regular number of TV viewers has already reached 100%
but there is a peculiarity of our project.
We don't fit into no one scheme of targeting when they measure the number of audience
because almost the whole family watch Smeshariki: parents, children, grandmother, grandfather and older brothers and sisters
and in this hides a kind of problem in translating this cartoon in Europe
because in Europe projects make emphasis on a narrow circle of audience.
However, for us it's a real phenomenon and it has no analogs in the world
and I think that future is for our project.
In Europe people haven't realized it yet.
One more peculiar factor of the project is that this series consists of individual stories in different genres.
Practically, it's a collection of different movies.
There are absolutely different genres like action, drama, comedy, philosophical parables and a kind of horror film (cartoon “Iron Nurse”).
It also makes our project absolutely unique in all spectrum of all such projects.
Strictly speaking appearance of Smeshariki responded to the call of the time.
Years have passed and for that time a lot of things have changed ,
government  paid attention to child problems it started to solve them anyhow.
A lot of good, worthy, child cartoons and projects have been appeared
but the goal, even on the governmental scale, is to develop it.
They are connected with the recognition of the main question –
Our future depends on what kind of persons our children will be and this depends on books which our children and we will read, films and cartoons we will watch,
and also it depends on profession they will choose and the country they will desire to live in.
This is the second big step to the space of Smeshariki: from chaos and depression to the space of innovation.
That way Smeshariki got a new sub brand which is called “PinKod”.
PinKod is the sub brand where the main character in Pin, genius and inventor,
he has a friend, a little robot Bibi.
This project refers to the progress of the innovative Russian generation.
To make it happen that in our country a new Kulibin will be born
we should start growing up our children this way from school or even from kindergarten.
To do this is possible only coming through the creation of full infrastructure of childhood.
That's why I'm here because PinKod is a new technology, entertainment with education, new style and share of communication.
Time will show what will happen in 7 years, which tasks Smeshriki will cope with.
