
Chinese: 
小问答
哪个公司在尽最大努力让任天堂的产品远离你的手中？
微软？
猜得好，但是错了
索尼？
错了，再试试吧
放弃了？那就是任天堂自己
你是认真的？
Hello Internet welcome to Game Theory
我花在游戏行业统计数据上的时间比发烧友分析短信的时间还多
“呃，她是说OK了，但是她写的是O.K.A.Y,”
“而不是直接说O.K.”

English: 
Pop quiz which company is trying its hardest to keep nintendo products out of your hands Microsoft
Huh good guess, but no sony. Nope try again. Give up its
Nintendo (Dramatic noise)
(some reference of laughing) You serious
Spelling Phailer Science blaster        Subtitles provided by Parker yes everyone in california it's me!FNAF reference Parkiplier
Hello internet welcome to game theory where I spend more time looking at gaming industry statistics than a tinder dater
analyzing text messages, uuh, she said okay, but she actually wrote it out like O.K.A.Y

English: 
instead of just letters, O.K? Does that mean she's into me?
If only there were a youtube channel that would teach me about dating oh yeah, (Dating Sims)anyway
We're over analyzing Nintendo today
And we've got a lot to cover so let's get into it if you have read any gaming blog or media outlet over the last
Two years you've heard about the infamous Amiibo shortages
(Thunder)
If you never heard of amibo , you've probably never watched this
Channel then before so if you took a wrong turn at Tyler Oakley and can't find your way out
Let me catch you up by saying that amiibo are the biggest gaming peripheral phenomenon of the last
Decade their toys their collectibles their DLC
They're adorable and yeah some are made of yarn they sync up with all your favorite nintendo games to add special features
and there's such a huge hit because they're functional enough for serious players, but so easy to use a
(coughing)
Kindergarteners eat them up. Well, hopefully they don't that would mean that they cause choking hazard
But in addition to all that they've also been one of the most infuriating
Nintendo products in history because ever since Nintendo released Amiibo in late 2014

Chinese: 
“这是否说明她中意我？”
要是有个YouTube频道能教我如何约会就好了
今天我们要对任天堂过度分析了
我们会涉及很多东西的
我们废话少说
如果你在过去的两年里读过任何游戏博客或媒体的话
你听说过臭名昭著的amiibo的脱销
如果你没听说过amiibo，你大概之前没看过这个频道
如果你随便乱点到泰勒·奥克利的界面而无法离开
让我来告诉你，amiibo是过去十年中最大的游戏边缘化现象
它们是玩具
它们是收藏品
它们是DLC
它们很可爱
有些amiibo还是用毛线做的
它们适用于你最喜欢的任天堂游戏，添加特殊功能
对于系列玩家们，这种功能是一发重击
它们很容易被幼儿园小朋友吃掉
好吧，希望不会那样，它们会引起窒息危险
但除了这点，它们也是任天堂历史上最令人愤怒的产品之一

Chinese: 
因为自从任天堂在2014年末发布Amiibo之后
“没门，我怎么可能赢？”
“大家好”
很多amiibo很难买到
就像《忍者蛙》那不可能过的急速关
2015年4月开始销售，在不到24小时内就被零售商抢购一空
对它们的需求之高以至于GameStop的在线服务器和店内系统都瘫痪了
所以任天堂创造了一个流行的产品，供不应求
但是在欧洲供给可以支持需求量
照片显示，供应短缺期间，德国商店的货架上...
那是个绕口令吗？
shortage showed Shelves
×2
shortage showed Shelves
×3
shortage showed Shelves
照片显示，供应短缺期间，德国商店的货架上摆满了amiibo手办
甚至是像马尔斯和艾克这样的抢手货也有
啊，好羡慕
事实上，很多在亚马逊和ebay上转售的黄牛党都是欧洲人
因为那里的amiibo太多了
所以这说明什么？

English: 
Weird guy:  no way how am I gonna win? [oh]?
hello, everyone Matthew Cool :) a lot of them have been impossible to find we're talking speeder Bike level of battletoads impossible wow wave
[4] went on sale in April 2015 and sold out at some retailers in less than 24 hours
The demand for them was so high that it crashed not only [Gamestop's] online servers, but also their in-store computer system as well
So ok nintendo created a popular product and wasn't able to keep up with the demand
Except that they were totally [able] to keep up with the demand in Europe
Photos of stores in Germany during the shortage show gel whole that is that is a tongue Twister?
shorted showed Shelves shorted showed shell shortage showed Shelves photos of stores in Germany during the shortage showed Shelves full of
Amiibo even rare ones like Marth and Ike yeeer nailed it in fact a lot of the scalpers reselling on Amazon and ebay
are European because amiibo are just much more plentiful there

Chinese: 
我的意思是，任天堂并不是故意限制供应，以压榨供应商，对吧？
很明显，如果我问你这个问题，你知道答案是肯定的
你们大概已经知道这个频道的规律了
除非你是前面提到的泰勒·奥克利的一员
如果你们是的话，那么，谢谢你能坚持这么久，感谢您一直关注
总之，任天堂阴谋论有两个主要部分
一、任天堂对amiibo短缺的反应相当可疑
任天堂曾多次就产品短缺问题道歉
一切都很好，但他们加大美国的供应量的速度真的很慢
为amiibo创造了一个猖獗的黑市，比如小麦克、火狐、飞隼队长
amiibo手办的零售价应该是12.99美元
但一些稀有的amiibo在亚马逊上的售价是它的四到五倍
至今仍令我震惊的是60美元的Wii Fit教练
你可能会认为任天堂想要确保他们能够通过售卖amiibo赚钱
但从他们对短缺的反应来看，他们的反应基本上是礼貌版的“就这样吧”

English: 
So what gives I mean it's not like Nintendo would screw over its biggest customer base by under supplying the market on purpose
Right well clearly if I'm asking you that question you know the answer is gonna be yes
Seriously, you guys know how this channel works already unless you're one of those aforementioned Tyler Oakley stragglers in which case hey
Thanks for sticking around this long appreciate the retention time in short there are two major parts to this nintendo conspiracy
Theory one Nintendo's response to the whole Amiibo shortage has been pretty fishy Nintendo's apologized a number of times for the shortages
And that's all well and good. They were really slow to resupply the [u.s.]
Creating a rampant black market for Amiibo like little Mac fox and Captain Falcon Amiibo are supposed to retail for $12.99
but some rare amiibo are selling on Amazon for four to five times that much the one that still shocks me to this day is
the Wii-fit trainer at
$60 you'd think that nintendo would want to make sure that they're the ones making the profit from the sale of Amiibo
but judging from their response to the shortages their reaction has basically been a more polite version of meeh

Chinese: 
有人认为任天堂现在是在人为地推高需求
让他们未来在售卖手办时收取更多的费用
接下来是第二点
当你真正看数据时，会发现任天堂有很长一段缺货的历史
许多业内人士认为，这并非偶然，而是战略性的
通过宣传和增加其产品的价值，使其看起来比实际更稀缺
但是这些做法是否有效呢？
我做了些调查，今天，我们要把amiibo短缺的阴谋弄个水落石出
真相就在那里
我指的是在这期理论中，我们马上就会讲到
从1988年开始，任天堂的最受欢迎的产品开始短缺
两款续作，《超级马力欧兄弟2》和《塞尔达2：林克的冒险》
这是一件大事，以至于黄金时段的新闻节目《2020》专门报道了短缺
展示了人们要跑多远才能买到游戏
“他从印第安纳州大老远赶来买一个”

English: 
Some people have theorized that Nintendo is trying to [artificially] drive up demand
Now allowing them to charge more for the figurines in the future
And then there's number two when you actually look at the data Nintendo has a long history of shortages a lot of industry insiders
Think these aren't so much accidental as they are
strategic by Nintendo free publicity and increasing the value of its
Products by making them seem more scarce than they actually are but is there any validity to these claims?
Well, I did the research and today. We're gonna get to the [bottom] of this amiibo shortage
Conspiracy the truth is out there and by out there. I mean in this episode
We're gonna get to it in a minute or two here starting all the way back in
1988 Nintendo was already showing shortages of its most popular products for two of its sequel games in fact Super Mario Brothers [2] and
Zelda 2 the Adventure of link it was such a big deal that the primetime news show
2020 (Okay enough fnaf references) even did a big segment dedicated to the shortages showing how far people had to go to get the games?
This man came all the way from Indiana to get one

English: 
Became a thousand miles just for this game. Yeah, I've done seven stores a day for three weeks now
I cannot find it
If somebody had told these people just how difficult
Zelda 2 is what to save them a lot of hours waiting in Line Grainy video and Tom Selleck
Mustaches aside the 20/20 segment was a huge deal remember this is
1988 [a] [10] minutes story on primetime television, but maybe it was just a coincidence
I mean
how was Nintendo supposed to know what kind of buzz its products would have this was still the early days of video gaming and they
Didn't have the benefit of the rational calm perspective of reddit to guide them
But hopping forward into the future
Nintendo didn't seem to learn from the nes Snafu remember how hard it was to find a Nintendo Wii
when they first came out the Wii was released in november of
2006 but the supply in the [us] didn't catch up to the demand until well into
2009 three whole years later. It's not like Nintendo strapped for cash
Nintendo has the money it needs to produce enough consoles the publicity is a whole other ball game
You know saying that any publicity is good publicity?

Chinese: 
“你就为了个游戏不远万里跑过来？”
“是的，我已经连续3周每天跑7个商店了”
“我找不到它们”
如果有人告诉这些人《塞尔达2》有多难的话
他们就免于几小时的排队之苦了
颗粒感的视频和汤姆·塞立克的胡子为代表的《2020》报道很重要
想想这可是1988年，10分钟的电视节目时间
但也许只是巧合
我是说，任天堂怎么知道它的产品会有什么样的轰动效应呢
这可是电子游戏的早期
没有人利用reddit理性冷静的视角来指导他们
但是跳到未来，任天堂也没有从NES的混乱中吸取教训
还记得Wii发售的时候有多难买到吗？
Wii于2006年11月发售
但美国的供应直到2009年才赶上需求，整整晚了3年
任天堂的资金可不紧缺
他有足够的资金来生产足够的游戏
宣传完全是另一回事
你知道“任何宣传都是好的宣传”这句话吗？

English: 
well as long as the press isn't that the platform hurts your neck and makes you wanna vomit. it's true for months in
2014 and 2015 the Amiibo shortage
dominated the gaming conversation in the Media and it didn't cost
Nintendo a dime in fact we can measure the impact that the amiibo shortage had by using the best data mining you can get outside
Of the NSA Google trends take a look at this graph that measures the mentions of Amiibo in News results since MiD-2014
Amiibo was officially announced by Nintendo at E3 on June 10th
2014 which accounts for that little
Spike right here on the left side of the graph the first wave of amiibo were released in the USa on November 21st
2014 which results in increased search
But just weights we get our first big spike in mid December of 2014 want to guess what happened then yep?
That's when blog coverage started reporting and how the first wave of amiibo were running out and starting to get marked up by huge
Percentages on Amazon and ebay and that hype train didn't get derailed for a long time

Chinese: 
只要媒体不是说“让你脖子劳损，让你想吐”，那宣传就是好的
在2014和2015年里，amiibo的缺货在媒体的游戏讨论中占据了主导地位
而任天堂一分钱都没花
事实上，我们可以通过大数据分析来衡量amiibo短缺的影响
用美国国家安全局
啊不，是Google Trends
看看这张图表，它衡量了自2014年中以来Amiibo在新闻结果中的提及率
任天堂于2014年6月10日在E3上正式宣布了amiibo手办
也就是表格左边的小小峰值的原因
2014年11月21日，第一弹amiibo在美国上市
它增加了搜索的次数
但等等，数值在2014年12月中旬迎来了第一个高峰
想知道那时候发生了什么？
就在那时，博客报道开始报道第一弹amiibo的畅销
以及它们在亚马逊和ebay的疯狂加价
这种宣传在之后一直存在

Chinese: 
直到2015年10月，与amiibo相关的新闻一直保持在高位
在2015年4月15日由于GameStop的第四弹amiibo缺货时达到顶峰
想想看，amiibo短缺在新闻中引起的轰动比它发布时大五倍
这次涟漪持续了整整10个月才平复
Google Trends也向我们展示了amiibo最火爆的地方
而它们基本上是美国和加拿大
如果这真的是任天堂缺少amiibo供应的话，那是一回事
但搜索数据显示，几乎没有来自欧洲或日本的数据
任天堂知道哪里会出现短缺
根据以往经验，他们知道这类问题会给自己带来宣传
他玩弄了我们
故意火上浇油，让我们在黑市上支付更高的价格
没错，任天堂为了得到一些新闻报道而出卖了客户的快乐
but hey, that's ju-
你在开玩笑吗？

English: 
Amiibos news relevant stayed high until October of 2015 hitting a peak at the beginning of April
2015 when wave four Amiibo orders short circuited game stop now think about that for a second
Nintendo's Amiibo shortage made a splash in the news more than five times as big as when Amiibo were first announced
And it was a splash that lasted for 10 solid months also
Google trends shows us exactly where this amiibo buzz was the loudest and it's almost all in the [united]
States and Canada if this were really a problem of Nintendo running out of amiibo. That would be one thing
But the search Data shows that almost none of it was coming from Europe or Japan
Nintendo knew where it could create a shortage and they knew from experience that this kind of problem would create publicity
For itself they played us all
Intentionally fueling the fire and making us pay higher prices on the black market
That's right theorists nintendo would rather get some free press than have happy customers
but hey, that's ju-(stopping noise), are you kidding?

English: 
Come on. Did you really think that that was the whole story here?
look at what We're talking about it's one of the most
Trusted gaming companies in the world with one of the broadest fan bases of any company on the planet
do people really think that they would be intentionally screwing over their primary consumers to get some extra blog posts on Kotaku
Is Nintendo really that heartless and anti-American
Corporation local theorists the answer is no
there's plenty of evidence that nintendo isn't out to get us and to explain that we're gonna be talking about the thrilling world of
Macroeconomics let's start with this whole advertising issue all those news stories. You've read about Nintendo creating shortages of products
Yeah, it makes for an exciting blog headline, but the numbers just don't back it up
If Nintendo were knowingly creating shortages to drive publicity you would expect to see decreases in their advertising budgets
But it just ain't happening in the fiscal year ending in 2015 Nintendo was one of only two of Japan's top 50 companies

Chinese: 
你真的认为这就是理论的全部吗？
我们说的可是世界上最值得信赖的游戏公司之一
它拥有世界上所有公司中最广泛的粉丝群
Kotaku是一个以电子游戏为主的博客
人们真的认为他们会故意欺骗他们的主要消费者
以获得更多Kotaku的报道吗
任天堂真的是那种无情的反美公司吗？
美国的理论家们，答案是否定的
有很多证据表明任天堂并没有想伤害我们
为了解释这一点，我们要讲的是激动人心的宏观经济学世界
让我们从广告问题开始
你读过的那些关于任天堂产品短缺的新闻
是的，这个博客标题真的抓人眼球
但这些数据并不支持这一观点
如果任天堂故意制造短缺来吸引公众的注意
你会发现他们的广告预算会减少
但是这种情况没有出现

Chinese: 
在截至2015年的财政年度里，任天堂
是日本前50强中仅有的两个将总收入的10%以上用于广告的公司之一
这与其他科技公司的广告预算相比如何？
相当普通
微软的广告支出占其年度预算的18%
任天堂实际上比只投资的Apple花的钱要多，后者只投资了7%
别误会我的意思
当任天堂产品短缺时，他们肯定会利用媒体报道加大宣传力度
论谁都会这样做的
但这只涉及了一半
我的理论是，任天堂的营销策略比我们认为的要复杂得多
所有关于任天堂试图通过产品短缺
来人为增加产品需求的新闻文章都是错误的
那并非经济实际的运行规律，甚至不是需求概念的运作方式
对于那些没有上过经济学课程的同学
恭喜你，你可能在高中的时候学过很多有趣的东西
但现在是时候弄清楚这里到底发生了什么
我们都知道经济学是建立在供求关系规律的基础上的
但需要记住的是这两个概念是相互独立的

English: 
To spend more than 10 percent of its total revenue on advertising how does that compare to the advertising budgets of other tech companies?
Actually pretty ordinary
Microsoft is a bit more aggressive with its advertising spending about 18 percent of its annual budget there
But nintendo actually spends more cash than apple which only invests
7% annually now don't get me wrong when nintendo has a shortage of a product. They'll certainly take the press and increased
Hype that goes along with it
Who Wouldn't? but this is only half of the story for Nintendo?
It's my theory that their marketing strategy is a whole lot more sophisticated than any of us have given them credit for
Now all those news articles about Nintendo trying to artificially increase demand for its products through shortages are just plain wrong
It's not how economics works that isn't even how the idea of demand works for those of you who haven't taken an economics class
Congratulations, you probably took something a lot more fun in high school, but now it's time to figure out what's actually happening here
we all know that economics is based on the laws of supply and demand

Chinese: 
需求取决于产品的价格
一般来说，价格越低，人们愿意购买的数量就越高
当人们谈论“需求曲线”时，他们说的就是这个
想想看，当一些东西是免费的，大多数人都会接受，这很合理
它可能是世界上最丑的免费T恤
但该死，我在家里穿着它
乔氏超市的试吃杯中有什么？
我不知道，我也不在乎
它是免费的，它被塞进了我的嘴里
同样，价格越高，买的人就越少
这是一辆价值50万美元的车，它的引擎是金的
我肯定不会买那辆车的
供给曲线的走向、方向和作用与之相反
当一件商品更贵时，商家会选择制造更多的产品来增加利润
在理想的系统中，任何东西的价格都应该由供与求的曲线交点决定
那个点称被为“平衡点”
对于电子和电子游戏，美国没有任何价格限制

English: 
but the thing to remember is that these two concepts are independent of each other demand depends on a product's price
Generally speaking the lower the price is the higher the quantity that people are willing to purchase when people talk about a demand curve
[this] is exactly what they're talking about. I mean think about it
It makes sense when something is free most people will take it it might be the most hideous free t-shirt in the world
But damn it. I'm taking it and wearing it around the house, okay. What's in that trader
Joe's sample cup? I don't know and I don't care it's free and it's getting shoved in my mouth hole nom Nom
Nom likewise the higher the price goes the fewer people are going to buy oh, I'm sorry is that a
$500,000 car with a gold trimmed engine yeah, I'm gonna pass on that one
Thanks
though
Compare that to the supply curve which goes in the opposite Direction
and function separately when sellers can charge a higher price for a given item they're gonna choose to make more of it to increase their
profits in the ideal system the price of anything should be
determined by where the supply and demand curves cross which is called the point of
equilibrium for electronics and video games we don't have any price caps in the us

English: 
So we can consider Nintendo to be acting pretty much in a free market with that being true
Shortages of Nintendo products are a result of not meeting
equilibrium and somewhere in Pawnee Ron Swanson sheds a single manly tear
But what does that tell us about Nintendo creating shortages?
But what the media and most online discussions about nintendo are getting wrong. Is that they're not under supplying the us with products
They're under pricing the us, but here's the real twist. They're doing it on purpose in economics
there's a difference between demand and
Quantity demanded a gander at our supply and demand curves shows the difference if a nintendo game comes out
And it's terrible say it's we jeez birthday surprise. No one wants to play it
This is when demand Falls
And you can see the whole demand curve move to the left no matter. What the price [is]
Fewer people want to buy the game because it sucks [look] at the graphics on this thing Ouija is just creepy
His eyes are staring into my soul
this in short is how demand falls over all demand when nintendo makes more or less of a game?

Chinese: 
所以我们可以认为任天堂是在一个自由市场上运作
没错，任天堂的产品短缺是没有达到平衡的结果
注：出自美国喜剧《公园与游憩》
在庞尼的某处，罗恩·斯旺森掉下了一滴男人味的眼泪
但是这和“任天堂造成短缺”有什么关系呢？
媒体和讨论中说“任天堂错了”是因为他没有满足美国的需求
他们在美国的定价太低了
但真正的转折是，他们是故意为之的
在经济学中，需求和需求量是有区别的
我们供需曲线上的一个缺口反映了这种差异
如果任天堂做了个叫《路易吉的生日惊喜》的差劲游戏，没人想玩
这时候需求下降，你可以看到所有价格的需求曲线向左移动
很少有人愿意买这个游戏，因为它很烂
看，这个路易吉的图片太奇怪了
他的眼睛凝视着我的灵魂
简而言之，这就是需求下降的原因，全部需求都如此

Chinese: 
当任天堂生产或多或少的游戏不会改变需求
但当任天堂定价过低时，它确实改变了某款游戏的需求量
看这个需求曲线，价格越低
人们就越愿意买这个游戏，游戏的需求量更高
你看到没，曲线没有移动
降低价格只会增加需求量
如果很多人想以低价买到蹩脚的路易吉山寨游戏
当你这样做（定价低）的时候，一些有趣的事情发生了
所以任天堂定了低的价格
他们享有了商店，他们在定价上没有犯任何错误
他们使产品的价格低于它们能达到的最高价格
但为什么这么做？
从短期看来，需求大于供给，两条曲线不处于平衡状态
所以没错，任天堂的最大商店会出现几个月的缺货现象
任天堂实际上得到了大量的免费广告
但在你因为他们无耻的营销方式 将Wii控制器砸过去时
看看你知道的其他科技公司吧

English: 
It doesn't change the demand, but when nintendo underpriced is a game
It does change the quantity that's demanded
Of that game see this demand curve the lower the price the more people are willing to buy [the] game. There's a higher quantity
Demanded of that game
And if you look the curve didn't move lowering the price just increase the quantity demanded
Where there are a lot of people who want to buy a crappy ripoff?
Luigi game at this new lower price point and when you do that some interesting things happen
So Nintendo under prices Amiibo. They own the market. They're not making any mistakes about where they price things
They're intentionally making them less expensive than they can but why what happens is that in the short run?
There's more demand than supply these two curves aren't at equilibrium
So yes there are shortages for a couple months in Nintendo's biggest market and Nintendo does in fact get a ton of free?
Advertisement but before you go chucking your wii modes at them for being shameless

Chinese: 
你会发现，所有这些公司都使用同样的策略
举个例子，iPhone 6s使用了完全相同的策略
它的竞争对手 三星S6也是如此
我们不认为它们是一样的，因为iPone比amiibo看起来贵多了
但记住，这都是关于每个产品的供求曲线的
对于游戏公司来说，他们有时承认这是需求上的误判
就像PS4确实存在供应问题
但早期的暂时性短缺往往是经过精心策划的
新闻报道的广告效益不是唯一的事情
从长远来看，他们也使产品更容易获得
这样想，如果任天堂以amiibo的实际均衡价格发布它
他们会在第一周左右以60美元的价格出售一批小迈克和Wii Fit教练
但是接下来会发生什么？
那些没有那么多零花钱的孩子或是边缘粉丝不会支付那么多钱
在这个价格下，需求量会低很多

English: 
Marketing horrors take a look at almost every other tech company that you know you'll see that all the cool kids on the block use
the exact same tactic as an example the iPhone
6s used the exact same ploy so did the Samsung curved S6 its direct competitor
We don't think of these products as [being] the same because the iphone looks really expensive next to the amiibo
But remember it's all about the supply and demand curves for each product for gaming companies sometimes they admit that it was a miscalculation
In demand or there was an actual supply issue like with the PS4
But early temporary shortages are often a calculated move and free press isn't the only thing that happens
They also make the product more accessible in the long run look at it
This way if Nintendo releases amiibo for the actual equilibrium price
Yeah, sure
They'll sell a bunch of mart's and Wii fit trainers for $60 for the first week or so
But what happens then the kids who don't get so much allowance or the people who are just more casual fans still aren't going to?
Pay that much at that price the quantity demanded is just a lot lower so by underpricing them early Nintendo

Chinese: 
所以任天堂早期的低价让amiibo更容易被人们接受
因为你愿意等待最初的短缺的结束
那些能攒几个星期钱的孩子，或者是那些能等上几个月来集齐的人
指的是“精灵宝可梦”系列
不好意思，跑错场了
他们以12.99美元的价格购买amibo，而不会购买60美元的
从长远来看，任天堂最终推出了一款更具包容性的产品
更重要的是，它对目标人群非常有吸引力
小粉丝们 和 父母们
你的思路都跟上了吗？
不管怎样，你已经走到这一步了
所以作为对听完这些经济学讲座的奖励，给你放一段猪嘻戏的小视频
够可爱了，我们来完成这期理论
让任天堂的处境变得复杂的最后一件事是
他们正在处理世界上最广泛的人口统计数据之一
我的意思是，任天堂的整个品牌形象围绕着玩他们游戏的人
amiibo是玩具，也是对成人有吸引力的游戏的组成部分
任天堂收藏家们都没把amiibo从盒子里拿出来
我是说，你放在架子上的这些东西是什么？

English: 
Actually makes them way more
Accessible to people
Later on as long as you're willing to wait out that initial shortage those kids who can save up for a few weeks
Or the people who can wait a couple months to catch 'em all sorry wrong franchise
They can afford amibo for $12.99 where they might not have gone for ones at
$60 Nintendo ends up with a much more inclusive product in the long run and most importantly one. That's very appealing to its Target
Demographic the Younger audience and their parents are you following all this well either way you've made it this far
So as a reward for sitting through all this economics talk. Here's a cute clip of a pig frolicking through some grass
Alright enough cute. Let's finish this up the last thing that makes Nintendo's position complicated
Is that they're dealing with one of the broadest demographics in the world?
I mean think about it Nintendo's whole brand image revolves around
Anyone being able to play their games even though an amiibo is technically a toy it also appeals to adults as a piece of gaming
Technology and to Nintendo Collector enthusiasts who don't even take them out of the box?

Chinese: 
朋友们，豆豆娃对你们没有吸引力吗？
关键是任天堂的面向用户是所有人
他们不分年龄、性别、住址和收入
定价低廉可以确保他们在长期内不会疏远这些群体
而不是做出疯狂的价格变动
同时，他们的游戏和周边设备也得到了大量的免费宣传
这实际上是一个非常明智的策略
坦率地说
他们为一个相当复杂的问题找到了一个优雅的解决方案，这值得称赞
向你致敬，任天堂
不仅仅是因为你的营销计划适合你
归根结底，从长远来看，这让玩家更容易接触到任天堂的产品
有时不能马上得到amiibo让人沮丧吗？
答案是肯定的
但了解了关于短缺的原因以及其对所有群体的益处之后
希望能让你对任天堂的决策有一个更好的看法
But hey, that ...
在你走之前，我问问你想成为游戏理论家的一份子吗？
不好意思，是游戏理论家

English: 
I mean really what is that thing doing on your shelf have beanie babies taught you nothing my friend
The point is Nintendo is selling to literally everyone regardless of age Gender location
And income under pricing a little bit on the front end make sure that they're not
Alienating any of these groups in the long run without having to do any crazy price
changes all while getting a ton of free publicity for their games and peripherals
It's actually an incredibly
Smart strategy and frankly they deserve some credit [for] finding an elegant solution for a pretty complicated issue
There's cap to you Nintendo. Not just because your marketing plan works for you
but ultimately because it makes Nintendo stuff more accessible to
Gamers in the long run is it frustrating to not be able to get Amiibo right away sometimes yeah, absolutely
but knowing a little bit more about the reason why the
Shortage is happening and what it's doing for the benefit of gamers of all ages
Hopefully gives you a little bit better perspective on the decisions
Nintendo is actually making but hey that up wait before I go if you ever wanted to be a part of game theory

English: 
I'm sorry GAME THEORY well, then you should follow me on Twitter at Matpat GT MatPat  GT
Never actually talked about my Twitter account on YouTube
So now seems like a good time
Not only do I attempt to say funny stuff that you can repeat to your friends and look really cool and take cute pictures
But I also ask you things that will appear in future episodes of the show in fact the next episode incorporates data
I got from Twitter followers and Gt. Live viewers, so it's pretty cool stuff
If you've ever been interested in being a part of the show so yeah Matpat gt
Hopefully, I'll see you there, but hey that's just a theory a game theory!          Subtitles by Parker Unze
thanks for watching and
Now some quick and slate stuff if you're eager for more Nintendo theories click the channel icon right here to subscribe
It's actually a new type of annotation
We're one of the first people to get to test it out
And it works on mobile, and desktop give it a click test it. It's really cool
We have a really cool episode coming out on a secret stage and Super Smash brothers
I am so excited about it or if you want to binge on some Nintendo

Chinese: 
好吧，那么你应该在Twitter上关注我，Matpat GT
我从未在YouTube上提到过我的Twitter账号
现在是时候了
我不仅尝试说一些有趣的东西，拍一些可爱的照片
我还会问问你一些在以后的剧集里会出现的事情
事实上，下一集的内容包含了我从Twitter粉丝和Gt Live得到的数据
所以如果你有兴趣成为这个节目的一部分，那么这是很酷的事情
Matpat GT，我等着您的光临
But hey that's just a theory a game theory!
Thanks for watching
如果你想观看更多任天堂理论，点击图标关注频道
它实际上是一种新的注释类型
我们是第一批测试它的人之一
它在适用于手机和电脑
点击试一试，它真的很棒
我们有一期很酷的理论以及《大乱斗》理论要上演，我太兴奋了
如果想观看更多任天堂理论，点击这个播放列表

Chinese: 
特别感谢Roy Cortado，史蒂芬妮的父亲
他教授经济学30年，所以对于amiibo有深刻见解
谈到需求和需求量之间的差异，我从来没有见过他对其他事情更感兴趣
除了意大利的东西，他对谈论意大利的东西很兴奋
对于他的名字Cortado，我想这有点出乎意料
总之，Roy，十分感谢您对这期理论的帮助
打扰一下，我需要分析一下你们10000个忠实理论家的性格类型的数据

English: 
Theories check out this playlist by clicking right(more like left) here and the special thanks to Roy Cortado
Stephanie's Dad who's been teaching economics for 30 years now for his deep insights into the world of amiibo talking about the differences between
demand and quantity demanded I have never seen this man get more excited about talking about anything ever with the exception of
Italian stuff he's really excited to talk about Italian things with the last name like Cortado. It's kinda to be expected
I guess anyway Roy thank you so much for your help in doing this now if you'll excuse me
I need to go crunch some data on the personality types of 10,000 of you loyal theorists
