Logos are literally everywhere.
I bet if you just looked around right where you are,
you would be shocked at how many you can count.
We see them in television commercials,
on our way to work, in our home,
on our clothes.
They are even subliminally placed in strategic places
to get you thinking of their brand
without you  even realizing it.
Today we'll be explaining the secret meanings
and hidden symbols behind these famous logos.
Number 12 -- Beats.
The logo for Beats by Dre
is a strategically hidden one that you might not notice at first glance.
The 'b' is enclosed in a circle which isn't just any old circle,
the circle actually represents a human head
and the 'b' represents a pair of Beats by Dre headphones,
giving a personal element
allowing the customer to envision themselves wearing the headphones.
Number 11 -- BMW.
The BMW originated in Bavaria, Germany,
which is represented in its local colors blue and white,
which come from the Bavarian flag.
It's often said that their logo represents the spinning blades of an airplane
which comes from their early start in the aviation industry.
Number 10 -- twitter.
Like many other logos, twitter's logo has transformed over the years.
What started out as a hideous green blob
has turned into a beautiful blue bird.
The final bird design came about in 2012
and its drawing consisted of 15 circles.
The circular shapes help to convey harmony to the logo
and express freedom of speech.
Number 9-- FedEx.
The FedEx logo story is a legend in the industry.
With a simple design of a hidden arrow in the white space,
can you see it?
Most people don't immediately see the letters E to X,
but when someone noticed it,
it was mind-blowing.
The design symbolizes the speed of courier
service and trustworthiness of the customers.
Number 8 -- Starbucks.
The Starbucks logo, this one that is recognizable around the world
but if you ever really look closely at the face on the logo,
if you look closely enough,
you'll see there's a slight asymmetry.
Look closely at the mermaid's nose on the right side
and you'll notice it droops down ever so slightly,
and the shadow on the right side under the chin
is slightly larger than the left side.
Why is that?
Well, the designers who created the logo
wanted it to resonate with the public and give a more human feel.
Number 7 -- Mercedes Benz.
The three-pointed star in the Mercedes Benz logo
represents the automaker's drive towards
universal motorization with domination over land, sea, and air.
The company's aim is for world domination
in the transportation sector.
Number 6 -- Coca-cola.
Coca-cola, the brand of brands,
which has slowly built over the times associating the company with happiness.
There has been much speculation over time about Coca-cola's logo
and there are many conspiracy theories.
One of them being the Danish flag between the two words
which helped them to advertise in Denmark.
Look closely to see if you can spot it.
Number 5 -- Nike.
The Nike swoosh was created by a graphic designer student back in 1971,
and she was paid just $35 for this incredible logo.
But later she received gifts from Nike as a form of gratitude for the iconic symbol.
Nike means victory in Greek,
and it's named after the Greek mythological goddess of the same namesake.
The Nike swoosh represents the wing that symbolizes the sound of speed,
movement,
power, and motivation,
and leads its owner to victory.
Number 4 -- Pepsi.
Back in 2008,
Pepsi spent 1 million dollars to pay Arnell associates
to come up with their new logo.
As a result, Pepsi had to pay millions more to rebrand everything.
Then Arnell's document was leaked
and it was entitled ---
"breathtaking design strategy."
It's been said that this design strategy is some kind of Da Vinci code.
According to Arnell's document,
the Pepsi logo draws on Feng Shui,
the renaissance,
the golden ratio,
the earth's magnetic field.
In other words, pretty much every theory known to man.
Number 3 -- Wendy's.
Can you see the secret message buried in the
girl's collar is the word 'mom'?
When the hidden word was first discovered,
the prevailing theory was that they strategically placed the word there
to subliminally remind customers of their mom's home cooking.
Wendy's has said the word is completely unintentional
and that no such subliminal message exists.
Number 2 -- Google.
Google's logo has changed many times over the years.
In fact, it was originally going to be called Backrub in 1996.
You can't make this stuff up.
Google's final design emerged in 2015
with the colors following a particular algorithm
that suddenly changes at the letter 'l'.
This was to show that Google doesn't play by conventional rules.
Number 1 -- Mcdonald's.
The "Golden M" quickly made it to the top
of all symbols of fast food,
but believe it or not,
the company actually wanted to change this.
Psychologist Louis Cheskin realized the sub liminal secret behind the logo
and suggested they keep it.
The secret was that its upside-down image looks like a pair of female breasts,
therefore reminding people of their childhood.
If you like this video,
please leave a thumbs up and don't forget to subscribe.
Until next time Brainstormers!
