Sea Darwin, we're an eco tour business on
the harbour.
So we run four tours; our flagship is our
Turtle Tours, our World War Two Frontline cruise,
our Fish n' Chips cruise and our
Darwin Harbour Highlights cruise.
We started in 2008 and certainly Social Media was around but it's everywhere now and we've evolved.
Social Media is about reaching people that you wouldn't otherwise reach
and the tools that are available now through all the different channels
whether it be Instagram, Facebook, you name it, is quite remarkable,
it's just incredible,  because they all actually help you target those people that are interested in the things that you're offering.
We thought we knew who our audience was - Social Media has really helped us understand who our audience is,
and there's a lot of things like Facebook insights, Google Analytics that really assist you in achieving that.
It's really important that people that are
involved with your Social Media have a really good understanding of what your business is.
We encourage our guests on board to participate and that's one way you can drive that.
All the tags you need to make sure that the labelling
"Sea Darwin" with their photos etc.
Our staff work with the people to help them take the photos.
There's actually ways of maximising the impact of what they're taking and our staff assist people with that.
The influencers are people that have quite a following and therefore are regarded as an influence, if you like, in Social Media.
Those people, if you're lucky enough to be offered one, grab it.
If they get the great shot and your business is tagged into that, guess what?
Suddenly all these people are seeing your
business and that's how it works, it's as simple as that.
A couple of years ago we had, we were aware of this guy in town who was a astro-photographer.
And he came out with us on the Turtles, got some amazing footage out on Bare Sand Island
with the sand dunes and the Milky Way above but he also happened to take a photo of a hatchling.
It wasn't his sky shots that took off, it
was the one of the turtles.
And you can't pick that, you can't predict it.
You work hard at it and it might take years
but you only need one, or two, and it has an amazing impact on your business.
This one in particular was picked up by Australia Tourism.
Give it a go, it's not that hard, experiment.
It ain't always going to work but you'll be
amazed what actually comes out of it.
People enjoy doing it and they're very proud to have their picture
It's important to acknowledge their picture but they don't mind if you share it and you never know what can happen with that.
