♪ "Sunset Junction" +
"Smash Grapes" ♪
♪ by Jon Taylor Hubbell  &
Matthew Thomas O'Malley ♪
♪ & Gareth Gow Prior Williams ♪
Creative Director: When you're
producing a commercial
you normally have a
massive film camera,
full editing suite,
expensive animation software,
but we wanted to replace
all of that with just
an iPad Pro.
Director: We're shooting,
editing, making shot-lists
and creating content
all on the iPad.
It's the power and these
pro apps that make
iPad Pro the
ultimate production tool.
♪
Designer: Being a 
designer isn't just about
knowing how to use a
program,
but with iPad, all the apps
are really intuitive
so there isn't much of a
learning curve to
start creating.
♪
Director: So right now
we've been using this
amazing video app
called Filmic Pro that lets you
have really fine grain control
over things like shutter
speed, ISO, frame rate,
white balance and
it's really versatile.
It's simple to go from
shooting to editing
all on the same
device.
♪
Editor: Editing on iPad
is really intuitive.
Luma Fusion unlocks a lot
of the same features
that we're used to on desktops
but we can be way more flexible
and collaborative about
how we work.
♪
Animator: Everything
is very tangible.
Having the ability
to interact directly
with the frames
you're animating
makes it easy to pick it
up and try anything.
♪
Composer: It was a
really  cool challenge
to take these virtual
instruments
and actually have the visual
of being able to strum,
being able to bend
and it allows
melodies and chords
to be written
that you probably wouldn't
have ever thought of.
Creative Director:
Apple's promise
has always been
democratization of tools.
What this becomes is a full
studio for people
who don't necessarily have
access to a lot of this stuff.
In the end, the film that
you're watching
about the films that
you just watched
is completely made
on iPad Pro
and that proves just
how capable
and versatile this
thing really is.
♪
