Make up guru and social media king James Charles
has said that he isn’t paid enough and some
people are pretty angry….
Hello and welcome back to IO – me again
– your cover host, Rebecca Felgate and today
we are talking about the so called pay gap
between social media influencers and celebrities.
Interesting.
Before we get into this can of worms…
I want to ask you guys whether you watch more
Youtube and internet content than you do television?
Or do you find yourself watching more tele?
So basically Youtuber, Instagrammer and general
social media giant, James Charles, a 19 year
old with a following of millions, was highlighting
that Youtubers are a big deal.
His argument was kinda confusing as he started
by saying that he read an article on Youtubers
Net Worths and was surprised at how low they
pitched influencer earnings.
He said : traditional media stays ignorant
to the fact that most of us run empires and
have better engagement than traditional media
celebrities but keep making those lists lol.
He then said that sometimes big youtubers
are as popular if not more popular than celebrities.
He said: both have talents, both have millions
of people watching them, both do endorsement
deals & can sell product, both get press,
both get paid a lot.
This is where what he said got triggering
for some people – he said : the only major
difference is the pay gap & respect.
youtubers bring the same assets to the table
(if not more, because in most cases we're
more easily accessible to our followers) yet
we're paid a FRACTION by advertisers & still
not taken seriously by brands or media.
its frustrating.
Some people who responded on twitter were
pretty annoyed at James, who clearly earns
a lot – saying they think both celebs and
influencers are over paid as many people work
hard for barely anything.
At Mady loves cooper wrote - YESYESYESYES
People work two jobs and get barley enough
to feed their family.
He come in complaining about being under paid?
I love James but it makes me mad.
I understand why people are angry because
clearly James is wealthy… but I have to
say – as a not wealthy person - I actually
get what he is saying – there is a lot less
money in youtube that there is in old media
like television.
As many if not more people are watching web
content but it doesn’t receive the same
kind of funding from the inside and the big
money tends to go to the channel owners, not
the smaller people on the channel.
If I were the host for a TV show that got
millions of views a day, I would be earning
at least six figures…
For example – Lily James, one of the hottest
Hollywood stars – in a whole bunch of movies
– most recently the Mamma Mia reboot – she
has 1.7 million Instagram followers.
James has 7 million.
Despite having a bigger following, as Lily
is a Hollywood star and would likely get more
money from an advertising deal.
For some reason, advertisers seem to value
old media more than new media…and it is
a bit weird.
Charlotte and I may have more Instagram followers
than a lot of Canadian News Reporters, but
we earn less and because we’re new media,
we don’t get the same brand deals and sponsorships…even
though there still a lot of people watching
and looking at our content…
I think that is what James was trying to say…
but I guess boasting about his empire wasn’t
the right way to engage people in that argument.
What do you guys think – should social media
influencers get the same level of sponsorship
and the same money for brand deals as Hollywood
stars, or do they deserve less?
Let me know what you think…and don’t forget
to let me know who you watch the most!
Okay, time for some comments then we are outta
here – from charlottes recent video about
how too much sleep can be deadly.
Ingvild Kva kestad said: Well I dont really
care so I will continue laying in bed lol?
Exotic Vision said: "*Can living be deadly?*"?
– lol….if living always leads to dying
then yes….may as well enjoy ourselves while
we still can !
