topography is without a doubt one of the
most key and essential parts of graphic
design and there's a whole lot more to
it than just the wording itself the
psychology of typography is an
interesting and the very in-depth
subject that we're going to explore in
today's video and it's also going to
improve your design skills if you do
follow along with the tutorial as a
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website today so firstly typography is a
graphic design principle and you should
study and familiarize yourself with it
to grow as a graphic designer
but getting into the psychology side of
things there's a phenomena called the
pictures priority effect which
essentially means people are more likely
to recall visual stimuli than anything
else that means that when the way the
typography appears on a graphic design
it's most likely gonna stick in the mind
the people who view it more than the
actual wording and what it says but also
it's gonna have an emotional response
we're going to talk more about the
emotional side of things later in the
video
there is another theory that ties into
the psychology of typography and that's
the gesso theory people typically view
different parts of something as a
unified whole when possible so in other
words we deliberately try to find
meaning in things even when there's no
obvious apparent meaning the gesso
theory tells people in the design world
that they could convey meaning by
insuring all parts of a unified whole
work together as one
this means your typography needs to fit
within the overall design style and
convey the message that you wanted to
convey visually speaking of course so
take for example a poster design that is
minimal in nature and advertising a
brand for a new Nike shoe will Comic
Sans fit the bill here and appeal to the
viewer when choosing fonts always think
about the way they appear and if it fits
with the message of your design and a
style of the entire design as a whole
the way your font looks and appears will
instantly cause a reaction in the viewer
consciously or subconsciously do you
want to shock your audience do you want
to make them feel comfortable maybe you
want to make them smile or laugh now
these are all things you need to keep in
mind when you're designing and selecting
typography
so going back to the emotional side of
things in terms of the psychology of
typography you need to understand that
each phone to have a personality some
fonts are funny and playful some a
serious and quiets
what others are really loud and
obnoxious
so do study their visual assets and then
you can start to place them into your
designs correctly when it comes to
typography in a logo design innocent
smoothies are a perfect example of a
company who have used the friendly
nature of a sans-serif font to their
advantage promoting themselves apps
creators of drinks that are healthy for
the environment innocent have chosen a
smooth simple and an effective typeface
that betrayed a straightforward sense of
goodness whether or not they are
innocent in their process and
ingredients is irrelevant but their
brand is on point that's for sure so
when it comes to the logo designing font
choice is so crucial it's often not even
giving enough importance in the world
where the logo is often the first point
of contact you're gonna have with your
audience you cannot afford to miss out
on choosing the perfect font your logo
understanding typography psychology the
personality of fonts that different
styles convey and how you can impact
consumers by their feelings your choices
of texts and so forth could mean you can
instantly outshine other competitors and
designers so do choose your type a
graffia wisely if you learning skills
about typography graphic design
illustrator and so much more make sure
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designing future today
peace
