Steve Jobs 30% rule for success Steve
Jobs used this simple rule of success to
reinvent Apple when the company was on
the ropes
it took extreme guts but also brought
Apple out of the brink of bankruptcy it
was 1997 and Apple was up against the
ropes when company of leadership made
the decision to acquire next and bring
Steve Jobs back after ousting him from
Apple twelve years prior they were
throwing the Hail Mary at the time Apple
was as little as a few weeks from
bankruptcy but Steve Jobs immediately
got to work with sweeping changes and
historic innovation in an interview with
CNBC that took place the same year as
his return Jobs talks about how he went
about the rehabilitation that ultimately
produced the company we know today
greatness lies in the 30 percent job
said that if you want to persevere you
need to pursue only the opportunities
that move you the most and say no to the
rest it's difficult but the results are
worth it
when Jobs was brought back to Apple in
1997 the company was struggling it only
turned a corner when he axed 70% of the
pretty good projects to focus on a 30%
that were incredible of the many
important business lessons Jobs shared
over the course of his life his ability
to let go of certain projects and focus
was likely what allowed him to achieve
his goals and change the world if you
want to find success in your own
endeavors you should follow this model
and learn how to say no you may be
surprised what you can accomplish when
you do regarding the pretty good 70%
jobs continue to say in the interview
that we've paired a lot of that back so
we could focus the same amount of
original resource even more on what was
remaining and add a few new things and
in case you're confused he acts 70
percent of Apple's projects because he
knew that pretty good is the enemy of
great with 100 percent of the former
budget for innovation going toward the
30 percent of incredibly good projects
the
initiatives could reach their full
potential instead of being dragged down
by the weight of the pretty good ones
figuring out focus it doesn't take much
more than a cursory examination to
reveal that jobs was a fan of focus of
shutting out the noise and devoting time
and energy to the endeavors that
mattered the most in fact it was the
blueprint for his entire approach to
innovation in his own words he points
out that people think focus means saying
yes to the thing you've got to focus on
but that's not what it means at all it
means saying no to the hundred other
good ideas that there are you have to
pick carefully I'm actually as proud of
the things we have not done as the
things I have done and he should be
proud those things he decided not to do
didn't just save Apple from bankruptcy
they turned it into the biggest and most
valuable public company in the world
