digital news is killing off the news
crews
they're doing a pretty darn good job all
by themselves of shooting off their own
appendages
this is the monday line and i'm just now
tiny partners must be spinning in his
grade
times magazine division struggling to
make money in a growing digital media
world
last week was spun off by his corporate
masters at time warner
flagship publications time
people
sports illustrated and money
we'll cut adrift in the clear white flag
of surrender
pat company could not figure out how to
make money publishing magazines
the divisions creating a drag on
corporate earnings
it was an astounding in mission the
cries when the threat of industry
struggling for relevance
yet not willing to make any real changes
since gutenberg created hotbed type
nearly four hundred years ago
publishing editorials separate sacred
entities and never the twain that
whether the digital age of partnership
in broadcasting from everywhere as ma
southern u_s_ friends regularly say
that dogged them helps
the digital news businesses are mutually
beneficial partnership so that that's
been growth the business of news
speak to an editor though and i'll say
growing the business is not their job
and therein lies a fundamental problem
the creators of news malone piston
chrono cross housing forms
about the death of the news business
yet no one seems to get off of their
backside since you anything about it
rather
they worry that they'll have enough
budget and writers to do that job
without ever making connection between
the revenues that are needed and their
jobs because that compromises the
intellectual integrity
and the business side of these
publications in the scene of monumental
conference
they only gave away the digital store
for a decade and then wondered why
consumers don't tell us where were they
install update wall without offering any
of the real benefit to lure of customer
or reader back yet
they lack the one attribute digital
media consumers demand about everything
else engagement
interaction with the reader from that
perspective as a one-way street
they push out the news weather the
reader rewards that are not the main
never intelligent dialogue that reader
it's like a politician's only care about
voters during an election only they
never have to run for re-election in the
new space for their jobs
the news business holding on to do was
replicate the purple vision paper vision
excuse me online
and people will flock to it
and they do have great success bringing
eyeballs to their website
problem was the behave like a pair of
country boys have bought a couple bills
for fifty cents a face
adequate day some of the month to for a
dollar and decided what they needed was
updated hock
lacking anything resembling common sense
these genius is completed
against their own operation
they replicated everything online for
free
and wondered why paper versions in the
news agency local support that he
you want to be a fly on the wall
all with the realization hit them
and their advertisers
with the customer realize if you get the
paper for free online so why bother
paying for it
no one in the operation could see that
was little incentive for the custody
cooperating and the wind its way
fifty cents for a big part
would agree to consider the computer
readable for free
now the issue is is the son of the way
it was this the suppliers
is to have their riders become
pundits for cable news
all that does a stroke their massive
egos without solving the economic model
issues
so the digital world we see problems
with the system and broke the watergate
story
so vote for me the white house
threatening me
and new york's caramel gold as a rock
star celebrity roam free the papal
onclick
because every news organization in the
u_s_a_
is hanging on his bed reword
and the so-called real rock stars
celebrities like just to be but a key
from you can please because he was two
hours late for a show breaking the
hearts of young teens out late in the
school might well he played video games
and then we had the dozens of stories
about michelle hope palma's hairstyle
and bangs
first as an economic meltdown in the
dysfunctional washington d_c_ that's
what passes news
well welcome to the digital world
time magazine and every major news
outlet wants to jump on the digital bad
back
and most lose their shirts for two
reasons their balance sheet debt load is
to be to sustain any sort of digital
effort and that unable to adapt to
change their operations
last friday evening i'd jump onto a
newspaper for a moment to
they have a bunch of practitioner all
paper news purists ref
but the car in front of me to u_s_
albeit slowly cartoons and for graphics
sence you look down the nose thinking
they'd gotten cold rolled over to you
god
over the guardian they assumed american
audiences were not smart enough to
understand real
news analysis
world now
that would be convenient unit with it
therefore us being
but the value of the savviest
multichannel digital news organizations
out there
yeah i understand that you not compete
with five to six photos london city
newspapers
they know that this is a global market
and so they structured themselves to
serve a global digital news market
and it's the bunker lack mentality of
that forum that is destroying the
venerable institutions more than
anything additional
refusal of changes one of the graves of
batch of on there
in these companies are already doing
the brain just has not received a final
shot down sick now
and those complaints
that daschle's but i was already up to
their next wednesday
don't feeler
alfred digital successful cover the
smallest in these organizations on the
block
those who understand the name of the
game media has to become
revenue from
many sources
this is who has the most pulitzers
how many professional sports teams with
an m_v_p_ player
used that way and never become champions
it's a acts metaphor because without
revenue
there are no staff that can win these
policies answers only a dozen or so are
awarded each year why would not want to
make sure you cover the news
people want to read
listening to an engaging with the reader
would soften ruled the problems
but the talk continues to rise
no signs of common sense of innovation
in sight
so let's just keep blaming the digital
focus
how's that working for you
