[ CHEERS AND APPLAUSE ]
>> WELL, WHILE TRAVEL TO MARS 
MAY BE CLOSE IN SIGHT FOR ELON 
MUSK, HIS BROTHER, KIMBAL MUSK, 
WHO SHARES THAT CREATIVE GENE, 
IS BETTING BIG ON SOMETHING 
RIGHT HERE ON EARTH AND THAT'S 
THE FUTURE OF FARMING.
NOT FARMING IN THE FIELDS, BUT 
RIGHT HERE IN A 40-FOOT SHIPPING
CONTAINER.
AND KIMBAL IS ACTUALLY RAFFLING 
OFF HIS TESLA MODEL 3, THE SIXTH
ONE OFF OF THE ASSEMBLY LINE, TO
FUND HIS MISSION.
WATCH THIS.
WHEN YOU THINK ABOUT FARMING, 
YOU TYPICALLY PICTURE THIS.
BUT WHAT IF YOU COULD FIT ALL 
THAT IN A SINGLE SHIPPING 
CONTAINER?
>> IT REALLY IS DECADENT. 
>> KIMBAL MUSK, BROTHER OF 
BILLIONAIRE TECH MOGUL AND TESLA
FOUNDER ELON MUSK, IS BETTING 
BIG THAT THIS IS THE FUTURE OF 
FARMING.
URBAN FARMING.
SO HE FOUNDED THE PROJECT SQUARE
ROOTS.
>> SQUARE ROOTS EMPOWERS THE 
NEXT GENERATION OF REAL FOOD 
ENTREPRENEURS TO BRING LOCALLY 
FARMED FOOD, DELICIOUS REAL FOOD
TO YOUR COMMUNITY.
>> EACH MODULAR UNIT TAKES UP 
ABOUT 320 SQUARE FEET BUT HAS AN
ANNUAL YIELD EQUIVALENT TO A 
TWO-ACRE PLOT OF FARMLAND. 
>> A GOOD FARMER CAN PRODUCE 50 
TO 100 POUNDS OF GREENS A WEEK.
THAT'S AMAZING. 
>> AND KIMBAL IS NOT JUST 
GROWING FOOD, HE'S TRAINING THE 
NEXT GENERATION OF FARMING 
ENTREPRENEURS.
>> WE COULD HAVE A CITY WITH 10 
TO 100 FARMS SO EVERY YEAR WE'RE
UNLEASHING 10 TO 100 YOUNG 
ENTREPRENEURS INTO AMERICA. 
>> THIS IS BASAL. 
>> SARA IS PART OF THE SECOND 
CLASS OF SQUARE ROOTS FARMERS.
>> I DO EVERYTHING FROM SEEDING 
THE PLANTS TO TRANSPLANTING AND 
HARVESTING THEM, PACKAGING THEM 
UP AND DELIVERING THEM TO OUR 
CUSTOMERS.
>> HALFWAY THROUGH THE PROGRAM, 
SARA IS NOW RUNNING HER OWN 
CONTAINER. 
>> I DIDN'T NECESSARILY PLAN TO 
BECOME A FULL-TIME FARMER, BUT 
NOW THAT I'M HERE IT'S HIT A 
PASSION OF MINE IN TERMS OF 
DEVELOPING COMMUNITY AND 
AGRICULTURE. 
>> WITH TODAY'S AMAZING 
TECHNOLOGY, THE FOOD TASTES 
BETTER.
IT'S WAY BETTER THAN SHIPPING IT
THOUSANDS OF MILES FROM 
SOMEWHERE ELSE IN THE WORLD, SO 
THIS IS THE FUTURE OF FARMING 
AND IT'S A SUPER EXCITING FUTURE
FOR AMERICA.
>> JOINING US NOW IS THE FOUNDER
OF SQUARE ROOTS, KIMBAL MUSK.
KIMBAL, WELCOME. 
>> THANK YOU. 
>> I LIKE THE NAME.
ALL RIGHT, SO WALK ME THROUGH IT
SLOWLY.
I LIVE IN NEW YORK CITY SO THIS 
SEEMS LIKE I MIGHT BE A TARGET 
AUDIENCE FOR THIS. 
>> THAT'S RIGHT. 
>> EXPLAIN WHY THIS IS NEEDED. 
>> WELL, YOU KNOW, WHEN I FIRST 
STARTED -- I HAVE A RESTAURANT 
IN COLORADO CALLED THE KITCHEN.
WE STARTED IT ABOUT 15 YEARS 
AGO.
WE STRUGGLED TO FIND FOOD THAT 
TASTED GOOD.
THE INDUSTRIAL FOOD SYSTEM IS 
LITERALLY DESIGNED FOR FOOD TO 
SHIP THOUSANDS OF MILES.
IT'S NOT DESIGNED TO TASTE GOOD.
USUALLY HIGH CALORIE, LOW 
NUTRITION FOOD.
IT'S A LOT -- CAUSES A LOT OF 
PROBLEMS WE HAVE IN FOOD TODAY.
AND IF YOU CAN GROW THE FOOD 
REALLY CLOSE TO HOME, IF YOU CAN
GROW IT CLOSE TO THE RESTAURANT,
THE FOOD JUST TASTES SO MUCH 
BETTER.
SO THAT WAS SORT OF MY INITIAL 
THINKING WAS WE JUST NEED TO GET
FOOD CLOSER TO OUR COMMUNITY. 
>> LIKE AN URBAN GARDEN. 
>> ANYONE WHO'S GROWN IN THEIR 
OWN BACKYARD KNOWS HOW MUCH 
BETTER IT TASTES.
YOU HARVEST RIGHT THEN, YOU EAT 
IT RIGHT THEN, IT TRULY TASTES 
SO MUCH BETTER.
WHEN I CAME ACROSS THIS 
TECHNOLOGY, IT WAS ABOUT THREE 
OR FOUR YEARS AGO, THE ABILITY 
TO GROW FOOD INDOORS THAT TRULY 
TASTES BETTER.
OBVIOUSLY INDOOR FARMING HAS 
BEEN AROUND FOR A LONG TIME BUT 
NOT THIS NEW TECHNOLOGY.
IT JUST TASTES SO MUCH BETTER.
WE'LL GET TO TRY SOME OF IT IN A
BIT.
BUT IT IS ABSOLUTELY DELICIOUS, 
SO MUCH BETTER THAN ANYTHING 
SHIPPED IN FROM THOUSANDS OF 
MILES AWAY.
WE CREATED THIS TECHNOLOGY THAT 
ENABLES A YOUNG FARMER TO DO A 
COMPLETELY CLOSED ENVIRONMENT SO
THEY CAN GROW ANY FOOD -- ANY 
GREENS THEY WANT.
WE HAVE RADISHES AS WELL, BUT 
FOR THE MOST PART IT'S GREENS.
THEY CAN DESIGN IT, LITERALLY 
DESIGN IT THE WAY A CHEF MIGHT 
LIKE IT OR WHAT THEY THINK THEIR
CUSTOMER MIGHT LIKE.
WE HAVE ONE FARMER WHO TOOK, AND
THIS IS SO COOL, HE TOOK HIS 
CONTAINER AND HE IS ABLE TO 
CONTROL THE WEATHER.
SO HE CAN DECIDE WHAT TIME THE 
SUN RISES, WHAT TIME THE SUN 
SETS, EVERYTHING.
AND IN ITALY IN 2009 THERE WAS 
THIS VINTAGE OF BASIL, THE BASIL
THAT WE NORMALLY EAT BUT THAT 
PARTICULAR YEAR IS QUITE A 
FAMOUS YEAR FOR BASIL IN ITALY.
HE WENT INTO THE WEATHER RECORDS
AND RECREATED THE SUMMER OF 
ITALY 2009 INSIDE OF HIS 
CONTAINER.
WHAT TIME THE SUN CAME UP, WHAT 
TIME THE SUN SET, WHAT DAYS DID 
IT RAIN, HOW MUCH OXYGEN WAS IN 
THE AIR, WHAT WAS THE 
TEMPERATURE, WHAT WAS THE 
HUMIDITY, EVERYTHING.
AND NOW SELLS THE MOST PREMIUM 
BASIL IN THE WHOLE CITY OF NEW 
YORK BECAUSE IT JUST TASTES SO 
MUCH BETTER. 
>> NOW, IS IT -- YOU DON'T HAVE 
TO WORRY ABOUT PESTICIDES OR 
ANYTHING LIKE THAT?
>> NO PESTICIDES.
THERE'S ABSOLUTELY NO ARTIFICIAL
INGREDIENTS, ANYTHING IN THERE 
THAT WOULD MAKE YOU BE 
CONCERNED.
IT IS THE CLEANEST FOOD YOU CAN 
POSSIBLY EAT. 
>> IS IT TECHIE?
YOU KNOW, AM I EATING COMPUTER 
GENERATED LEAVES?
>> HONESTLY, I THINK IT PROVES 
THE POINT YOU'VE JUST GOT TO TRY
IT. 
>> WHAT DO WE HAVE HERE?
>> THIS IS MUSTARD GREENS, THIS 
IS LEMON BASIL AND THESE ARE 
RADISHES. 
>> I WANT TO TRY THE SOREL. 
>> THAT WAS HARVESTED FOUR OR 
FIVE HOURS AGO. 
>> REALLY?
HMM.
OH, IT'S SWEET. 
>> AND IT'S GOT A NICE TANG TO 
IT. 
>> I DON'T KNOW WHAT NORMAL 
SOREL IS BECAUSE I'M NOT A FOOD 
PERSON BUT I LIKE IT A LOT. 
>> IT'S GREAT.
AND WHAT'S GREAT IS A YOUNG 
FARMER CAN GROW ENOUGH THAT IT 
MAKES SENSE FOR THE LOCAL 
COMMUNITY, WHETHER PEOPLE WANT 
TO BUY IT DIRECTLY.
ANY OFFICE MANAGERS OUT THERE IN
NEW YORK CITY CAN HAVE US COME 
DO A FARMERS MARKET IN YOUR 
OFFICE. 
>> I KNOW YOU DEDICATED YOUR 
LIFE TO FOOD.
YOU HAD A VERY BAD SKIING 
ACCIDENT.
YOU WERE DOING TUBING.
BUT YOU BROKE YOUR NECK. 
>> I DID. 
>> AND YOU RESOLVED THEN AND 
THERE THAT YOU WERE GOING TO -- 
YOU WERE A PROFESSIONALLY 
TRAINED CHEF. 
>> I WAS A PROFESSIONALLY 
TRAINED CHEF.
I WAS BUILDING RESTAURANTS, 
WORKING WITH SCHOOL GARDENS, BUT
NOT AT ANY SCALE.
WHEN I HAD THAT SERIOUS 
ACCIDENT, I WENT DOWN A SKI 
HILL, THE TUBE FLIPPED, I LANDED
ON MY HEAD GOING 35 MILES AN 
HOUR, BROKE MY NECK AT C6 AND 
C7, RUPTURED THE SPINE, 
PARALYZED FOR THREE DAYS.
IT'S HARD TO DESCRIBE PARALYSIS.
IT'S LIKE AN INDESCRIBABLE 
NONFEELING.
IT WAS SUCH AN EXTRAORDINARY 
AMOUNT OF SHOCK IN MY SYSTEM 
THAT THE DOCTORS FUNNY ENOUGH 
SAID WE CAN FIX THIS, DON'T 
WORRY, BUT IT'S HARD TO PROCESS 
WHEN YOU'RE PARALYZED.
AND I WENT INTO SURGERY TUESDAY 
EVENING.
I JUST TOLD MYSELF IF THEY DO 
FIX ME, I'M GOING TO APPLY ALL 
OF MY BACKGROUND AND SKILLS TO 
MAKING A BETTER FUTURE FOR FOOD.
BRINGING REAL FOOD TO AMERICA, 
BRINGING REAL FOOD TO EVERYONE.
AND DO IT AT SCALE AND FIGURE 
OUT WAYS TO DO THAT.
WOKE UP THE NEXT MORNING AND IT 
WAS AN ANTICLIMACTIC MORNING 
BECAUSE THEY SAID I COULD WALK 
EXCEPT I WOULD HAVE TO BE 
HORIZONTAL TWO MORE MONTHS.
BUT THANKFULLY I COULD WALK.
BUT I WORKED ON NEXT DOOR, WHICH
IS A MORE AFFORDABLE VERSION OF 
THE KITCHEN.
WE WERE IN INDIANAPOLIS WHERE 
SOME OF YOUR FANS LAST NIGHT 
WERE SO EXCITED THAT WE'RE ON 
THE SHOW, AND IN MEMPHIS AND 
DENVER.
THE IDEA WAS TO CREATE A MORE 
AFFORDABLE VERSION OF THE 
KITCHEN AND A MORE AFFORDABLE 
REAL FOOD RESTAURANT.
AND THEN THE LEARNING GARDEN, 
BIG GREEN, WHICH HOPEFULLY WE'LL
GET A LOT OF YOUR FANS TO 
SUPPORT THROUGH THE MODEL 3 
GIVEAWAY, IS A NEW WAY OF DOING 
SCHOOL GARDEN.
THESE ARE BEAUTIFUL OUTDOOR 
ENVIRONMENTS, TEACH KIDS SCIENCE
THROUGH THE GROWING OF FOOD. 
>> TRYING TO GET HEALTHY FOOD TO
KIDS IN NEIGHBORHOODS THAT 
AREN'T PRIVILEGED.
I LOVE THE GIVEAWAY. 
>> THANK YOU. 
>> OF THE -- IT'S THE SIXTH 
TESLA. 
>> SIXTH TESLA EVER -- SIXTH 
MAUG
MODEL 3 EVER MADE. 
>> WE'LL TALK ABOUT IT ON THE 
OTHER SIDE.
WE'LL TELL YOU HOW IT CAN BE 
YOURS.
ALSO HOW TO GET
>>> AND WE'RE BACK NOW 
DISCUSSING THE FUTURE WITH 
KIMBAL MUSK, THE FOUNDER OF 
SQUARE ROOTS.
SO YOU'RE AUCTIONING OFF WHAT 
EXACTLY?
THE SIXTH TESLA EVER INVENTED?
>> THE SIXTH MODEL 3 EVER MADE.
IT'S SO SPECIAL TO HAVE ONE OF 
THE FIRST CARS OFF THE LINE, 
THEY'RE MOSTLY HAND MADE BECAUSE
WE HAVE OUR TOP ENGINEERS AND 
OUR TOP ARTISTS WORKING ON THE 
CARS.
ONLY VERY, VERY CLOSE FRIENDS OF
THE COMPANY GET ACCESS TO THE 
EARLY CARS.
AND I HAVE IT.
AND WHEN I GOT THE MODEL 3, I 
JUST THOUGHT HOW MUCH MORE 
SPECIAL IT WOULD BE FOR SOMEONE 
WHO'S A BIG GREEN SUPPORTER, 
WHO'S HELPING US CONNECT KIDS TO
FOOD TO HAVE IT.
AND I FOUND A COMPANY THAT COULD
HELP US PROMOTE IT FOR AS LITTLE
AS $10, SOMEONE CAN ENTER TO WIN
MY MODEL 3.
AND I THINK IT'S THE MOST 
EXCITING THING IN THE WORLD. 
>> THAT'S VERY COOL.
YOU HELP A GOOD CAUSE AND DRIVE 
AWAY WITH A VERY COOL CAR. 
>> I'M GOING TO BE SO EXCITED TO
FIND OUT WHO GETS IT. 
>> WE'LL GIVE ALL THE DETAILS AT
TODAY.COM/MEGYNTODAY.
I'VE GOT KIMBAL MUSK HERE SO 
I'VE GOT TO ASK YOU, WHEN ARE WE
GOING TO MARS?
ARE WE GOING TO COLONIZE IT?
AND IS IT TRUE THAT ACTUAL REAL 
PRIVATE CITIZENS ARE PROBABLY 
GOING TO GET A TRIP AROUND THE 
MOON THANKS TO THE MUSK FAMILY 
THIS YEAR?
>> YES, YES, YES.
>> WOW.
>> YEAH, SO MARS, I THINK, IS 
DEFINITELY WITHIN OUR LIFETIME 
TO COLONIZE IT FOR SURE.
I THINK WE'LL PROBABLY GET TO 
MARS IN THE NEXT TEN YEARS, 
WHICH IS PRETTY AMAZING.
AND SPACEX'S GOAL IS DOING IT AT
A COST THAT IS MANAGEABLE, SO 
THE GOVERNMENT, WHICH IS OUR 
MAJOR CUSTOMER, CAN SAVE A LOT 
OF MONEY DOING THAT.
AND THE TRIP AROUND THE MOON, I 
MEAN THAT'S ALL COOL AND THAT'S 
SPACE TOURISM, WHICH WE LIKE AND
WE LIKE PEOPLE WHO ARE WILLING 
TO SUPPORT SPACE TRAVEL.
BUT REALLY MARS IS THE MISSION 
AND WE'RE REALLY EXCITED ABOUT 
THAT. 
>> AND WE KNOW WHAT THE 
ASTRONAUTS ARE GOING TO DO 
ONBOARD. 
>> THIS TECHNOLOGY IS PERFECT 
FOR MARS.
SO THERE'S NOTHING DIFFERENT IN 
MARS THAN THIS.
AND IT'S THE ABILITY TO GET 
DELICIOUS REAL FOOD TO EVERYONE,
EVEN IF YOU'RE ON MARS. 
>> NOW, MORE IMPORTANTLY FOR US 
LOCALS, THE HYPERLOOP.
ELON SENT OUT SOME MESSAGE ABOUT
THIS HYPERLOOP, THIS HIGH-SPEED 
TRAIN THING THAT CAN GET US FROM
NEW YORK TO D.C. IN 30 MINUTES, 
30 MINUTES.
IS THAT GOING TO HAPPEN WITHIN 
MY LIFETIME?
>> YES, THAT WILL HAPPEN IN YOUR
LIFETIME.
>> YOU FEEL GOOD ABOUT IT?
>> RIGHT.
I'M AMAZED AT HOW MUCH TRAFFIC 
IS SO PRIMAL. 
>> ARE YOU WILLING TO MAKE ANY 
PREDICTION LIKE HOW SOON?
WILL I HAVE GRAY HAIR -- WELL, I
WON'T. 
>> THAT ONE IS AN INTERESTING 
ONE BECAUSE MY BROTHER OPEN 
SOURCED IT.
SO GOVERNMENTS AS WELL AS YOUNG 
STARTUPS AT UNIVERSITIES ARE ALL
WORKING ON IT.
MAY THE BEST MAN OR WOMAN WIN.
IT'S REALLY COOL. 
>> SPEAKING OF BEST WOMAN, I 
WANT TO MENTION YOUR MOTHER, MAE
MUSK, IS HERE.
THIS WOMAN IS UNBELIEVABLE.
SHE'S 69 YEARS OLD.
SHE'S A FAMOUS SOUTH AFRICAN 
MODEL AND DIETITIAN AND SHE IS 
WORKING THE RUNWAYS, I MEAN LIKE
ANY SUPERMODEL OUT THERE STILL 
AT YOUR AGE, WHICH WE LOVE THAT 
YOU ARE AGE DEFYING ALL 
STANDARDS.
THANK YOU FOR BEING SUCH A GREAT
EXAMPLE AND A GREAT MOTHER AND 
GIVING US THESE WONDERFUL 
CHILDREN.
ALL THE BEST TO YOU AND YOUR 
FAMILY.
THANK YOU SO MUCH FOR BEING 
HERE. 
>> THANK YOU SO MUCH. 
>> INCREDIBLE, RIGHT?
AND DON'T FORGET 
TODAY.COM/MEGYNTODAY IF YOU WANT
TODAY.COM/MEGYNTODAY IF YOU WANT
MORE INFORMATION ON THAT TESLA. 
