The presentation can either make or
break a project
what's up designers Matt Roberts here
welcome back to the channel today we're
gonna be taking a look at how to present
your logo designs to a client
effectively communicating your logo
designs can either make or break a
project it's important for the client to
understand how you've got from A to B so
today I'm gonna be sharing with you the
process that I like to use to present my
logo designs and a few of my top tips
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started
the best way to show your logo designs
to a client is to show them off in the
best light you could just send over a
bunch of logo files in a folder and
expect the client to work out what's
going on but they won't look too kindly
on that. The idea is the logo itself is
a product and the presentation is the
packaging it comes in and together
they work together to sell the logo
design to the client the idea is to
damage control and minimize revisions
and sell them on one concept there are
many different ways that you can present
your logo designs but I'm going to be
sharing with you the way that I like to
present my logo designs as I find it
works well for me for my presentations I
like to use keynote I functionally feel
like it fits in my workflow and it does
what I need it to do you could do these
in PowerPoint illustrator whatever but
my personal preference is using keynote
I have a template set up that I use to
speed up my workflow and it allows me to
just a drag and drop and change the text
to suit each client when I present my
logo designs a typical like to do it in
person over the phone or on video chat I
feel this allows me to define the
foundations a logo and walk the client
through the process and the journey that
has led to the solution that I'm
delivering to them so I always like to
start off with a bit of a recap and you
feel this gets everybody back on the
same page and just gets everybody in the
right mind frame for moving forward and
I always start off with some of the USPS
of the product some of its features and
functions and everything else that I
felt was necessary from our initial
discovery so from that I like to go on
and remind them some of the words that
we discussed about the brand and what
they wanted to portray when people look
at this
and then I'll highlight some of the key
traits that we'd outlined so from that I
like to remind them of the goal of the
project again this is just building the
foundations to present the logos on top
of so they know they have something to
measure the logo designs against from
there I'll demonstrate any moodboards
and he stylescapes if we've done
anything like that this is where I'll
show this again just as a reminder so
everything's fresh in everybody's minds
so from that I like to discuss the
foundations the logo design how it's
been constructed and any special
thoughts meanings and notable
characteristics that have been used to
construct the logo design again we're
just building layer by layer that
sandwich to make a structurally sound
presentation to deliver the logo designs
in so in this particular case we've got
the hexagon explain why it's been used
and chosen and again the artificial
neural network and again why it's been
chosen and then once we've done that and
outlined some of the main foundations
for the logo design I'll move on to the
logo designs themselves so from here
we'll move on to concept one and I'll
always start on something along these
lines again it all depends on the type
of design that's being presented where
in this case I was able to show what I'd
led to the actual final marks that have
been designed so after this point I'll
then show the full logo in black on a
plain white sheet this is just to draw
the eye to the logo with no fuss no
messing around and just leave that logo
in the center so the client can look at
it with no other distractions just the
logo on its own from here I like to move
on to showing a side by side of the
positive and the negative of the logo
and just so how it can work on different
backgrounds and then from here do the
same thing again but in color again it's
just building up layer by layer creating
a solid foundation it's like building a
house we start with the foundations and
you just build it layer by layer so now
we've presented the logo designs in
their color form I like to show the mark
scalability the scalability of a logo is
massively important it needs to work as
a favicon it needs to work on massive
billboards it needs to work on TV
posters business cards it needs to work
at every size so I always like to show
the mark scalability that way the client
can visualize how it looks small this is
how it will look big and it in between
as well
from this point I like to move on to show
the responsiveness of the logo and how
it works as different lockups with the
vast forms of media we have these days
it's important that a logo is responsive
and you've got the icon for a favicon
the large icon for any large media and
then you've got the small and the stacked for where you've got space
saving all you need to save space and
what you actually using once I've
shown the logos off and actually gone
through the black the white the colors
the variants scalability the
responsiveness I then move on to the
mockups mockups are highly important
when presenting logo designs to a client
it allows them to visualize the logo
design it in real-world context and the
important thing to remember with
mockups is to make them relevant to the
brand if you're going for something
that's modern and futuristic you don't
want something that's vintage or along
those lines you want something that
actually suits the brand and suits again
so it puts it in the right context so
for here we've got this space aged
billboard
mockup, I made this one myself and but
there's thousands of resources online
that you can download free mockups from
in a minute I'll just switch over to
photoshop and I'll show you how I create
some of these I am aware that this is
Adobe dimension out there now where you
can create mockups on it's something
I've not used too much so I still use
the Photoshop to do all my mockups and
it's what I'm most comfortable with but
you can use whatever you want to create
the mockup so there's online mockup
generators the idea is just to
demonstrate the logo at its best they
can start picturing how that brand is
actually going to come together so I'll
typically show three mockups for each
design
again all trying to make them as
relevant as possible to the design when
presenting logo designs i typically
only present three designs I just feel
this works best as it gives them the
opportunity to say definitely no to one
but then there's still two others where
they can still go well I like this but I
don't like this I like that and I don't
like that but I always like to go
through and build on top of that
foundation that we just discussed so I'm
just gonna quickly switch over to
photoshop now and just show you how I
put some of these mockups together so
now I've switched over to photoshop for
the mockup this is the mockup that we
were just looking at and as you can see
here we've got some smart objects the
ones for the stand and ones for the
little unit and the idea is you can
double click on the smart object and
once you've put your design on here
it'll be something you've made on here
or it could be a design that you've made
separate and you're important into here
once you've got something you're happy
with it's just a case of saving it and
then that will apply it to the mockup
there's thousands of resources online
that you can download these mockups
from but they all work in that in a very
similar way with the smart objects where
you can just drag and drop the artwork
on and then it will map it to the
particular mockup and I just export
those and then import them into my
keynote presentation so going back to
the presentation
once I've gone through the first design
I'll go through the second design and
then I'll go through the third design
and once I've gone through all the three
designs and then typically like to go
back to again a recap of the designs
that we've just covered so I'll show the
first design the second design the third
design and then I'll do a side-by-side
comparison of them all again it's just to stop
the client having to go back and it's
just a constant reminder of everything
that we've covered and this allows them
to see everything on one page and
compare them equally next to one another
I always finish on a thank you message
so then I take on some questions if they
want to discuss anything a little
further ask any pry a little bit deeper
again it's why I like doing this in
person or over the phone as it allows a
client the opportunity to ask questions
also when presenting I typically go
through this in the mock phase depending
on what I'm presenting as the mock up
I'll take in swatch books that have
different paper samples I'll take in
different examples of prints papers I'm
a firm believer of allowing a client to
touch and feel their brand as soon as
they start to feel materials and
mockups it starts bringing everything
to life and you can change somebody's
perception of something just in the way
it's presented and the way they can
actually interact with forms of their
brand as it comes together depending on
the client as well if it's in person
I'll print the logos on to some foam
core and I can take that so we've got
something to pass around again it just
makes it a physical object that they can
hold and pass around between them so
there we have it that's how I like to
present my logo designs to a client and
it's what works well for me and I hope
it works well for you let me know if you
have any successes with this in the
comments below and I'll see you on the
next video
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