[A]: Who said this car was for two?
[A]: It's all good. I'm perfectly cozy over here. 
Check this out.
[V]: Honey, your calling timing is way off.
'Cuz it's showtime.
[Arty in Mots' Enclosure (first link in the video info)]
Who on Earth would to plug 
a 100K worth subwoofer in a 220 W socket?
And it's not really clear what might happen, either.
There could be a power cut 
or the Loud Sound office could light up.
It would be epic, right, Arty, 
if a Pride subwoofer killed the Loud Sound office.
[A]: In series or parallel?
We're not doing it! Are you kidding me?
We're not plugging a subwoofer in a 220 W socket.
Of course, in series.
You were asking, series or parallel, right?
Let me just step on it and hop a little.
Hi, everyone. Loud Sound speaking.
Today we're finally getting down with the long-awaited review of Pride produce. You've been asking for it a lot.
We've had our issues with the brand Pride.
Many were curious what those, say, frictions were.
The answer is pretty simple. 
It all comes down to that video about bananas.
These are tweeters,
and these are mid-bass speakers.
Many of you have seen that video already.
Those who haven't - make sure you do.
Arty, are you ready?
[A]: Yes.
Hit it.
In that comic review, we came up with a successful and incredibly marketable alternative title for Pride - Bananas.
Can you hear the music, Arty?
[A]: Yeah.
Huh?
[A]: It's fcking awesome.
It's divine, isn't it?
When we saw that the brand Pride started using it actively, we decided to sue it back to us.
First we won some trials,
then Pride won some.
And then, Universal came, kicked butts, all of them, and claimed that brand was actively used by their Minions.
[K]: Ba-banana!
This was a joke, of course.
Although the short circuit thru a banana was no joke.
Their produce is available at our store now,
and to facilitate your choosing,
I'm making this review.
In this review, I will disclose the history of the company,
I'll speak of its weak and strong suits,
and as I've mentioned, 
we'll cover the whole range of products
except maybe the wiring section and accesoires.
It's pretty much the standard stuff there. 
It's quality but not that interesting.
What does evoke interest, however, 
is subwoofers, amps and some new acoustics.
The company began in 2013, when the owner, Eduard Safin, together with Andrey Khromov, an engineer,
started producing items using parts 
coming from Asia and the USA.
The quality was quite high but not flawless.
Over time, the quality grew, for sure,
and today it's on a completely different level.
We've trolled them a lot for the packaging
and for the quality, too.
We changed nothing. 
This is the stock packaging.
When you order a Pride subwoofer,
here's what happens to the box on its way.
[Imitates the speaking of immigrant porters]
So then they kick it like this. 
And there's this inside. Look here.
I mean --
Kind of a lottery thing.
I'd say, they did not react to the criticism
in a mature way.
Gotta give them the credit, tho, 
many things were fixed, improved.
Some were even brought up to the level 
we wouldn't dare fantasize of back then.
As of now, many items have no analogs
on the Russian market whatsoever.
That regards both the pricing and the quality.
So one of the company's strong suits 
is their production and quality control in Russia.
This, for sure, entails certain fallbacks.
Assembly line production elimitates the human factor.
On the other hand, there's an opportunity to monitor and control the produce on site, improve flaws, and make it all in short time.
In 2014, they started importing amps.
And that was the year we went bananas on that video.
The products were announced,
but none came in by the time.
So we tried to put together a system
using stuff that wasn't there.
And the stuff that wasn't there,
we called bananas.
We landed on an audio system 
made up of bananas, almost completely.
The same year, 
cables and accessoires were introduced.
A year later, in 2015, Pride started producing acoustis which they would ship from China.
The company assessed the risks of information leaking,
and the prospective of spreading the advancements they'd made around every factory in China
-- which is quite a common thing there -- 
wasn't really appealing,
so the company decided to move the production
and all the research to the city of Kazan, Russia.
To the same site where subwoofers had been -- 
and still are -- produced.
Subwoofers have been produced in Kazan since day one, parts being ordered from China and the USA.
But the order volumes would gradually shrink,
and today, Pride is on the verge of producing 100% 
of output using only parts made in Russia.
I'm speaking about such parts as dustcaps and cones 
which took quite a while to develop.
Attention was paid not only to the quality, the weight and some technical details, but also to the looks.
The brand is very proud 
to have achieved the glossy varnish effect.
And carbon is, in fact, very dependable,
which we'll get to see when testing this top subwoofer.
I got the clearance. If things go south,
they agreed that there will be no fault on me.
I will step on it today. My whole weight.
Right on the dustcap. I'll hop on it, too.
Come on! No.
It's gonna break.
Not that sure about the hop part.
To be honest, I feel pretty skeptical about this.
To the whole standing on the sub thing.
But we're doing that experiment today,
and if I get to fck up a 100K rub worth sub,
you'll be the first to see that.
To make this carbon, dozens of solutions were tried out.
Eventually, French comopound 
and Japanese fibers were chosen.
And a key role in minimizing the cost was played
by the fact it's produced in Russian.
In the end, we got a very high quality item
that hit the market
well, I wouldn't call it a modest price, 
but it's not out of this worl, either.
Let's take a look at the whole Pride subwoofer range.
We have ten whole lines here.
I would divide those lines into three main categories.
Category one is what I'd call 'for Beginners' .
Number two is daily, and three is Sport,
or rather Supersport.
In the 'Beginner' category, there are three lines.
Those are ECO, LP and Junior.
The later you all know far too well.
LP and ECO are new. I won't go down in details on them and show you each live. I don't have any here.
For show, we only have the top today.
If you want more details on, say, LP, Misha Savin, for example, has had a review on his channel recently.
It is noteworty that even the lower class items 
are produced in Kazan.
All of them undergo decent quality control.
The company did have warranty issues, tho.
A couple of years ago. Let's face the music.
That was one of the reasons for our frictions.
Gotta give 'em some credit, they managed to up their game in both the process of signing up for warranty
and the warranty service.
The quality of products has grown, too.
In the, let's call it the lowest line, 
for ₽3,500 you get an ECO
Kick up a ₽1K, and that would get you an LP,
and another ₽1K would land you a Junior.
Thus, the whole lower subrange is placed
between ₽3,500 and ₽5,500.
Many subwoofers are custom-made.
Those are mostly sports subwoofers.
So you can place as many spiders as you want,
You can equip a carbonless subwoofer 
with a carbon dustcap.
What's worth noticing is that you can customize 
even a lower sburange subwoofer.
As simple as bluntly putting a carbon cap 
on the lowest sub out there, ECO
.Or you can order more spiders for extra roughness.
It's reasonable for, say, entering a competition
with a limited budget.
Pride provides this nice tuning services 
even on the lowest  end of the range.
I don't know how it works IRL, but in theory,
I asked if I could get a carbon ECO, they said, yes.
Next up is the Daily subrange.
The top item here is the S family.
I'd call them Super-daily.
And here, we face a huge abyss in the pricing policy
within the categort as well as between categories.
So, the beginner subrange wraped up at ₽6,000.
That would be for a 15" Junior.
The next one is a BB for ₽13,000.
And nothing in between.
Let's say, you're mature enough to get a BB,
and you have, say, not ₽13K but ₽20K.
You're 5K short to get a T worth ₽25,000,
and BB is too cheap for you. 
You can aford something better, you got the money.
In this case, you're stuck with choosing between a cheaper sub or saving up to get a higher version.
To my opinion, this is a marketing mishap.
On the other hand, you can arrange your BB 
tuned up exactly to your taste and budget.
Okay, so, BB.3 - it's the third version of this subwoofer.
These have proven quite nice.
There is a 3" coil in BB.3,
some impressive motor.
And it's presented in two versions, 12" and 15" 
which are not really far on the money scale
with about ₽800 of diference.
And, roughly speaking, the price is ₽13K per one.
The BB.3 has only one coil option.
It's a 3" coil with the impedance of 1.8 + 1.8.
Next comes the T-series.
Now we're getting somewhere.
It is presented in three sizes.
The smallest one - a 12" - will cost you ₽26,000,
the 15" version costs a ₽1,000 more.
Plus another ₽2,000, and you get yourself a nice 18".
I should note that starting with the T-series and above,
all the subwoofers have carbon dustcaps.
And the ST version has even carbon cone.
So in its flagship models,
Pride is turning away from paper.
Carbon is lighter, it's more dependable,
and it renders completely different sound speed.
And it looks kickass.
Here, we still have a 3" coil
but with two impedance options.
Next, we have the S-series.
This is like a transition between daily and sports.
The first versions were far from perfect. 
And then there was the review where it broke down.
And I think it's time we admit that what we got now and what it used to be are two completely different things.
The third version S is a whole new device.
It suits both hardcore daily use,
and sports, too, you know.
It could land you high on the top list 
in many sports classes.
Like the T-series, it has carbon dustcap.
The coil is 4" here, and two impedance options:
0.75 + 0.75 and 1.6 + 1.6
Three sizes - 12"? 15" and 18" which will cost you
₽34,000, ₽35,000 and ₽38,000 respectively.
Let's kick up about ₽10K
and move on to the Sports category.
And the first to take the floor is U.4 a.k.a. UFO.4
Here, we're talking neodymium motor with a 4" coil,
the new ones are carbon equipped.
Starting off with this version, 
we get carbon dustcap and carbon cone, too.
This sub is notorious for having some crazy 
gap inductance, high sensitivity
and it's great for shootout installs.
There are also three versions, 12", 15" and 18".
And the cost is ₽55,000, ₽57,000 and ₽59,000 respectively.
Next up are ST, the all-time fav subs 
of Ando and his brother Ramazan
We've had a bunch of reviews 
about LowwBass Brothers' crazy Almera
Last year, they had 12" subs,
and it was pretty impressive.
This year, the guys re-arranged the system a bit.
They've installed 15",
and it's crazy harsh in there.
As for the size count, the ST is the richest. It comes in four sizes, 10" - 18", all sizes in there.
The smallest ST will cost you ₽42,000 for the 10",
and the largest - the 18" would be ₽55,000.
Next up is S5 with a 5" coil.
And this is probably the only sub among the relatively affordable ones on the market that has a 5" coil.
And finally, UFO.5. Carbon, both the dustcap and the cone, neodymium motor, 5" coil.
All of that is accompanied by an impressive pricetag 
of ₽100,000.
You can order as many spiders as you need for your purposes, daily, sport or super rough sub for Supersport
And at the moment, I really cannot think of a badder subwoofer. And I do want to step on it, after all.
The mobile system is claimed to be so strong 
that a person can stand on it.
As many of you have noticed, I did lose some weight.
Thanks to all. 300 more comments would be great.
Otherwise I won't figure that out.
At the moment I'm about 85 kg (~187 lb)
To spice things up, I'll try to hop standing on that sub.
Let's take a closer look at the subs 
so that we have all the info we can get.
For that, I have invited the biggest expert in the Universe, correct?
[A]: Pridology expert.
Yeah, Pride subs expert.
Here, we have the top of the top.
We've got all of them here, right?
We have the S,
This is ferrite.
The cone is paper and the dustcap is carbon.
Here's S5, a more powerful motor, a 5"coil, 
carbon cap and cone.
Next comes ST, a more powerful version of S.3 with a 3" coil.
Here, however, we have carbon cone,
and a ore powerful motor.
And the toppest, the king of the subs at the moment.
I mean, there is no sub in any brand family 
that has all the properties of this subwoofer.
They don't have neodymium, carbon for both cap and cone and a huge 5" coil, all at the same time.
Let's start with what? With the ferrite. 
It's probably the least interesting sub.
It's perfectly okay for this line. 
This is the only 18", all the rest are 15"s
So the motor here looks rather small 
against the huge basket.
However it is pretty impressive.
What's the size of it, Arty?
[A]: 256 mm for the three ferrite rings,
4" coil, American, two double spiders.
[A]: A regular paper cone, and the carbon dustcap.
Many people ask what these ribs are for.
They are here to maintain the lineary pace of the drive during the over-- under the heaviest conditions. To keep it from going sideways.
That was prety ,uch it about this sub, right? 
Nothing to add.
Remember the first S? Pride took a grudge against us 
for saying it was weak. Which it totally was.
Then comes a more powerful version of that sub.
What's the magnet and spider thing here?
[A]: Here we have three rings of nice ferrite, 
300 mm each, a 5" coil, American, too,
[A]: And six spiders.
And we can notice that unlike the S and the ST,
spiders here have a larger diameter.
[A]: And, well, the high quality carbon.
Yeah, the carbon I've been speaking about.
Carbon here is pretty festive.
Remember I said it looked really nice?
So not only it is very dependable.
And somewhere in between S5 and S.v3, the 3-- the 4" one there's ST.
[A]: The rings here are a bit smaller, 280 mm,
again, three rings.
[A]: A 4" American coil, and six spiders, too.
I think youre wrong.
[A]: Why's that?
I think there are only five.
Whatever. We're confused.
There are multiple spiders.
[A]: 5-6 spiders.
You can specify it in your order.
The thing is, they customize subs,
and the stock quantity we forgot.
But you can order any quantity of any spiders.
This sub is great for the lower range. Amazing.
The only thing that's probably better, out of ferrite, is S5.
And, basically, S5 has the most powerful 
ferrite motor in the Pride family.
Am I right?
[A]: Yeah.
The most powerful coil 
out of those with ferrite magnets,
and it's fully packed with carbon.
meaning both the cap and the cone.
And it has the largest spider.
[A]: Above all, all subs have very dependable baskets.
To sub up, this is the weakest 
out of the strongest ferrite subs.
Meaning the S.
This is Pride's ferrite sub king, the S5.
And I believe there are no ferrite analogs on the market.
[A]: Nope.
One that would have a 5" coil and an unreal drive.
[A]: B2 presented one 
but there was no carbon in it.
Okay, and let's now move on to...
I mean, this really is the King of subs, right?
[A]: The General.
Gen... Then, Admiral.
Admiral. Hey, Misha!
Okay, tell us all.
[A]: There is some N52H neodymium, 
the top of the list one.
Hi-temp.
[A]: Right you are. Hi-temp.
[A]: The magnet cover is made of steel 
with very low carbon concentration.
[A]: And the spacers between neodymium rings 
are aluminium.
[A]: This is a customized version with eight spiders.
[A]: Now this is a long wire.
They didn't go cheap on wires, huh?
[A]: That's for sure.
You wanna see if you'll get enough cables 
when you pay 100K for a subwoofer?
[A]: To see if you need to spend more for the wiring.
Well, this is about 2 m (~7 ft)
[A]: Yeah, about that.
We have only two things left.
We've killed one Solo today. Now's the tie we kill a U5. We're gonna plug it in a 220 W socket.
I'm just kidding. We're not gonna plug 
a ₽100K worth sub in.
Who on Earth would to plug 
a 100K worth subwoofer in a 220 W socket?
And it's not really clear what might happen, either.
There could be a power cut 
or the Loud Sound office could light up.
It would be epic, right, Arty, 
if a Pride subwoofer killed the Loud Sound office.
[A]: In series or parallel?
We're not doing it! Are you kidding me?
We're not plugging a subwoofer in a 220 W socket.
Of course, in series.
You were asking, series or parallel, right?
Let me just step on it and hop a little.
Nay, it's gonna break down.
F*CK!
[A]: Sup?
Here I am, standing on it, hopping.
Something's cracking inside.
Feels like the spider.
[A]: It's the spider.
Yep. I'm hopping.
I'm not in circus, I don't know how to keep my balance.
The dustcap is inconvenient. Hey, guys. 
You mind fixing the cap? It's a hell to stand on!
Whoop! Loud Sound crash test!
[A]: The table blocks your other leg. 
They'll say you were stepping on it.
Sh*t!
No. Here I'm standing on it, hopping.
[A]: I think it's time to contact the Guinness record book.
So Arty thinks it's gonna break through the floor. The Lowerer thinks... nothing. And the bug's going nuts.
Yeah, we put a bug here.
It's alive.
And very aggressive
But in this test, we should test not only the motor
but also the dependability of the carbon.
So we're putting a banana here.
This cam is shooting, this one is shooting, too.
And you? Are you shooting, too?
Are you sure? Do you see numbers there?
This ain't no Anti-carsound, pal.
Arty, are you freaking out?
[A]: Starting?
Yes.
Wait, stop. 
Well, it warmed up.
What do we have here? All solid? No smoke?
So what, do we take it off?
[A]: No.
So the test run went perfectly well.
Let's go.
Wait.
I feel like it's crashing our flooring.
[L]: It is.
Cracked the tile!
Hey. Why the hell more?
[A]: Did it chip?
Yeah, it did.
And did it well.
[A]: Really?
Oh, screw it. Let's continue.
[L]: If it lasts, like, 30 seconds, 
we consider the crash-test successful, correct?
Hit it.
01:10. No smoke.
How hot is it?
[A]: It's gonna fire up now.
Hey, the cap is really hot. Burning hot.
Try this burning carbon.
Oh, my damn!
Are you upset or something?
[A]: Yup.
You wanted to kill it?
Well, there's no smore so far.
But it's very hot.
You know what, Arty? If we let it cool, and then hit again, 
we can do this forever.
How about we don't kill it?
I mean, it's ₽100K.
Let's take the final shot. Just in case.
So we wired it up in series, here are all the wires.
Here's the socket.
And here's a 220 W socket.
Plug it in once again, just to make sure.
[A]: The lamplight fades right away.
Let's try some more.
This is rough, right, Arty?
[L]: Let's stuff a banana in there.
This is the most expensive sub we've ever plugged into a 220 W outlet. It's also the most powerful and zealous.
[A]: Right.
Okay, you turn on, and I'll just --
I'm all covered in banana.
What the fck is tis?
[L]: The office is damn busted!
Holy sh...
Wait, I didn't think so far in.
So we got that goo all over the office?
[L]: Check out the table.
When does the cleaning lady come? Oh, tomorrow!
Awesome! Then it won't rot yet.
Banana, ladies and gentlemen.
So I have two questions.
Who's the Devil that created these speakers?
I mean, I really can hear buttcuss.
And what drugs were used to create this track?
I've never heard it before.
I want some of those drugs, too!
This is some fcking sht! 
How can you come up with this anyway?
[The Toughest Crash-test You've Ever Seen]
Arty, man, these are some shrooms, at least.
[A]: Hey, that's Prodigy.
Let's throw it under the Hummer!
Whoop! Loud Sound crash test!
