alright thanks for having me and I'm
glad to be back I've attended this group
quite a few times I can't come
consistently due to the timing but I'm
happy to be here so as he said my name
is Kevin Daisy the company I founded and
I'm the CMO of red digital and this is
the title journey to 100 million so our
companies were a digital it was founded
in 2017 we are now an award-winning
digital marketing agency so what does
that mean well we've won some awards
that's cool right here's a picture of
some of our team holding a bunch of
awards to prove it to you you'll see
Daniel on the side there he's in the
back he's doing some filming for us um
so we took this funny picture I've
holding ever awards right before
Christmas so what do we do you here
digital marketing you might have some
assumptions and what we do it's nothing
that's groundbreaking but I feel like
our process and our offering and value
that we bring is very unique so we
provide highly targeted online marketing
and advertising to regional brands in
Hampton Roads the statements a little
dated or now also in Orlando what this
consists of is advertising so highly
targeted advertising Google AdWords
Facebook things like that SEO which
everyone should know about content
driven websites social media management
we'd like to call it engagement it's an
add-on to your business it's something
where you should be you should be on all
platforms that makes sense for you so we
do all that for our clients we build
websites that convert we do performance
reporting analytics call tracking
everything that we need to track our
success with the client and of course we
do video and media so all those things
most of the clients that we have are
gonna do a little bit of everything here
we're not much of a one-off company we
don't do projects anymore everything we
do is really and I'll get to that too so
I think it's important to know
ideal customer most companies don't know
their ideal customer most entrepreneurs
I talk to you do not know that our ideal
customer if you asking on the spot so
for us it's b2c companies with revenue
from 2 million to 20 million now we have
something to go way beyond this but this
is kind of idealist our sweet spot
companies that have multiple locations
are great franchises things like that
they've been in business for at least
five years why because we don't want to
sign on companies that are gonna fail
they they have to be stable we're in
this for the long haul we want to saw
some long-term contracts and they've
already been done they've done
advertised and they know the game
they're looking for better results and
that's where we want to come in and of
course $5,000 a month at least it's kind
of what we're looking for we have some
that go below that and we have some that
go way beyond that so but they need to
be at least ready for that kind of
expense so our mission is to dominate
digital marketing in Hampton Roads
that's our mission that's our one to
three year outlook we want to dominate
digital marketing enhance roads what
does that mean is I mean we're gonna
take every account for everybody no but
we need to be very present that people
know who we are I mean they think about
digital marketing they do at least think
about our company so we need to
penetrate this market as much as
possible I'll kind of get to how we plan
to do that and beyond in just a second
so vision so that's our mission vision
do we have vision we absolutely do have
vision think about getting your car and
driving off but you have no clue where
you're going you end up somewhere but
you might not know where so for us we've
we've mapped out at least a vision for
10 years now we don't have every month
every year because things change they
already have changed a lot and we're not
you know we're now think we can plan out
every single step but we at least have
an awesome occult so our vision is to
dominate digital marketing our become a
dominant just marketing agency in the
United States and reach a hundred
million dollars in revenue so it's a
pretty big goal that's 10 years for us
to do that but at least we have a goal
and
know we can get there we've done the
numbers and we know it's gonna take to
get there
so first we'll go with some some history
here so in 2018 we went from three
hundred twenty-nine thousand dollars in
annual reoccurring revenue so that's
total revenue but it's reoccurring to
almost 1.2 million just in the course of
2018 in annual reoccurring revenue so
and then to step it back so since March
of 2017 which is basically our founding
date it's actually the end of February
about issues March we've excelled from
17,000 and monthly reoccurring revenue
says every single month to almost a
hundred thousand and monthly Rick Rubin
so that's money that we get every month
that we can count on of course you're
gonna lose contract you're gonna get new
ones but we track this every week and we
do analysis of this all the time so so I
made some graphs you can kind of see
that there so so how are we going to do
this the main thing I can say is with
focus process and a massive amounts of
activity in action so you can't really
see this on here but this is the United
States map but uh so we're doing a lot
of things to be active in a lot of
different areas Daniel back there will
tell you you know we're we ask a lot
we're trying to do a lot of things we
might be overwhelming at times
but this is what we feel soon to be
required to get us where we want to go
so one more time
oh man I'm out of time it doesn't matter
I'm gonna keep doing anyway um for a
second you wait so we have meetups all
you know now we have in four places four
cities that were opened up meetups
Orlando Norfolk here Virginia Beach or
Newport News we're creating content we
just launched a new podcast there's all
the things that we're doing and I'll
skip the next slide and we want to go
where the action is so and what I mean
by that is we just opened up an office
in Orlando these numbers don't pay
attention to those these are just on the
graphic I pulled but uh we're gonna open
up
satellite offices in the areas that we
need to be in we do best in Hampton
Roads because we know people here we
have relationships with them and that's
how we get business here same applies to
anywhere else
so even there were a digital company and
we can work anywhere it doesn't get the
job done and people want to work with
people that are there so we're hiring
people right now in Orlando we already
have two people in Florida we're hiring
one right now
and we've already secured work there and
contracts in Florida so we're gonna go
where we need to go and the markets that
we want to be in you know we're gonna do
the data the research on the markets
first and then if we decide we're gonna
go there and that's our next move
so goals for 2019 which is probably what
you're interested in most is we need to
exceed 1.8 million this year and
reoccurring revenue so that means the
next year we already have that right
let's not just make that much it's
reoccurring and that needs to multiply
way over and over and over again to get
to our hundred million dollar mark open
office in Orlando check we've already
done it launched a podcast check we've
already done it win more industry Awards
we've already applied for some yesterday
actually add retirement for our
employees this important thing is our
people so we have to have a great team
like Daniel back there and you know we
just had a retirement that already
started this month so now we're matching
so I are a matching 3% so it's not huge
but we're a small company and that's big
for us and then grow our team of
specialists we have to grow our team so
we're actually right now we're hiring we
I think we just signed a new employee
yesterday and we're hiring another one
right now so so that's it for me the
rest will be questions ain't
constructive criticism
[Applause]
