After awareness, the second building block
of the ADKAR Model is desire, desire to participate
and support the change.
It is the personal decision to get on board.
It's when you were standing still, and you
put your left foot in front of the right foot.
You took a step.
You made the personal decision that I am going
to engage in this change.
Really driven off a lot of...
There's all kinds of factors that influence
desire.
It's a very personal component because it
is that personal decision.
It's an internalization.
It's an internal flip of the switch.
What are the things that influence desire?
Well, what's in it for me?
Certainly, there is a driver about what is
it actually gonna mean for me or my team or
us, but there is a, what is the payoff at
the individual level?
Organizational context plays a role in influencing
desire too.
What else is going on within the organization?
What else am I involved with?
What else is hitting me?
How do I see myself moving forward or out
of or within this organization?
My personal situation influences desire absolutely.
All of the things that go on in my life, inside
and outside of the work walls, will influence
my personal decision around this particular
initiative.
And then finally, what motivates me?
Am I internally motivated?
Externally motivated?
Do I need lots of appreciation and acknowledgment?
Do I not need any of it?
What is it that motivates me and it's gonna
trigger that personal decision?
Desire is tricky because it is that personal
decision.
We cannot make somebody have desire, but we
can nudge and influence desire when we better
understand these influencing factors.
And I'll give you a little bit of an extra
tidbit here on the bottom right.
This is a visual I used for many years.
I hadn't used it for probably five years now,
but I thought it was worth pulling forward
because I think it's an interesting view of
the same change but different desires.
The same change here is for you to buckle
up your safety belt when you're driving.
Notice the first sign, "Buckle up, it could
save your life."
The second sign, "Buckle up, it's the law,"
and then the third sign, "Click it or ticket,"
$142 minimum fine.
Fascinating.
It's the exact same change, getting you to
buckle your safety belt, but we have three
different appeals to desire.
Conformity to the law, personal safety, and
avoiding that $140 ticket.
Interestingly, I was at the Prosci headquarters
in Fort Collins, Colorado, just a couple of
weeks ago.
I was driving up from DIA along E-470, and
they've got those, you know, big, old signs
that are up above the roadway that they can
change out.
And as I drove by one, it said "Seat belt
unbuckled?
Seriously?!?" which I found fascinating because
now here we are attempting to shame me into
making the personal decision to click my seat
belt.
After awareness of the need for change comes
desire, that personal decision to engage in
the change.
