>> YEAH, THAT FUTURE WE WERE HEADED TOWARD IS NOW SLAMMING UP
HEADED TOWARD IS NOW SLAMMING UP AGAINST US FOR BETTER OR FOR
AGAINST US FOR BETTER OR FOR WORSE.
WORSE. NOW, I AM TOLD THAT TRYNETTE
NOW, I AM TOLD THAT TRYNETTE MORRIS IS WITH US RIGHT NOW.
MORRIS IS WITH US RIGHT NOW. THANK YOU, WELCOME TO THE SHOW.
THANK YOU, WELCOME TO THE SHOW. JUST TELL US ABOUT HOW YOUR
JUST TELL US ABOUT HOW YOUR BUSINESS, TRENDY’S GOURMET IN
BUSINESS, TRENDY’S GOURMET IN WEST PALM BEACH, FLORIDA, WHAT’S
WEST PALM BEACH, FLORIDA, WHAT’S GONE ON WITH YOU SINCE THE ON
GONE ON WITH YOU SINCE THE ON SET OF THE PANDEMIC?
SET OF THE PANDEMIC? >> WELL, THANK YOU FOR HAVING ME
>> WELL, THANK YOU FOR HAVING ME ON ALI.
ON ALI. THERE’S A LOT THAT HAS GONE ON.
THERE’S A LOT THAT HAS GONE ON. WE WENT FROM ONE LOCATION TO
WE WENT FROM ONE LOCATION TO BEING SCHEDULED TO OPEN UP A
BEING SCHEDULED TO OPEN UP A SECOND LOCATION EARLY MAY, AND I
SECOND LOCATION EARLY MAY, AND I REALLY GOT THRUST INTO OPENING
REALLY GOT THRUST INTO OPENING UP THAT LOCATION FIVE WEEKS
UP THAT LOCATION FIVE WEEKS EARLIER THAN I ANTICIPATED,
EARLIER THAN I ANTICIPATED, WHICH WAS INTERESTING.
WHICH WAS INTERESTING. WE EXPERIENCED A 60, 65%
WE EXPERIENCED A 60, 65% REDUCTION IN OUR CATERING
REDUCTION IN OUR CATERING BUSINESS.
BUSINESS. WE WERE PRIMARILY CATERERS, SO
WE WERE PRIMARILY CATERERS, SO ALL OF OUR CATERING BUSINESS
ALL OF OUR CATERING BUSINESS JUST ABOUT DRIED UP.
JUST ABOUT DRIED UP. IT’S JUST PICKING BACK UP.
IT’S JUST PICKING BACK UP. THANKS TO CORPORATE CLIENTS WHO
THANKS TO CORPORATE CLIENTS WHO ARE -- THEIR STAFF NOW.
ARE -- THEIR STAFF NOW. THANKFULLY I HAVEN’T HAD TO LAY
THANKFULLY I HAVEN’T HAD TO LAY OFF ANYONE, BUT THERE HAS BEEN A
OFF ANYONE, BUT THERE HAS BEEN A REDUCTION IN HOURS, AND REALLY,
REDUCTION IN HOURS, AND REALLY, IT’S THRUST ME INTO
IT’S THRUST ME INTO OWNER/OPERATOR MODE.
OWNER/OPERATOR MODE. WHERE I WAS OWNER AND REALLY
WHERE I WAS OWNER AND REALLY KIND OF DOING MORE EDUCATIONAL
KIND OF DOING MORE EDUCATIONAL THINGS IN THIS BUSINESS, IN THE
THINGS IN THIS BUSINESS, IN THE SECOND LOCATION I’M COOKING
SECOND LOCATION I’M COOKING AGAIN 12, 13 HOURS A DAY.
AGAIN 12, 13 HOURS A DAY. I’M THE FRONT DESK PERSON AS
I’M THE FRONT DESK PERSON AS WELL.
WELL. SO IT’S CHANGED MY BUSINESS
SO IT’S CHANGED MY BUSINESS MODEL DRASTICALLY.
MODEL DRASTICALLY. >> TRINNETTE, THIS IS FOR KEVIN,
>> TRINNETTE, THIS IS FOR KEVIN, TELL US ABOUT YOUR BANKING
TELL US ABOUT YOUR BANKING RELATIONSHIP.
RELATIONSHIP. YOU HAVE HAD A BANKING
YOU HAVE HAD A BANKING RELATIONSHIP FOR 30 YEARS, AND
RELATIONSHIP FOR 30 YEARS, AND YET, YOU HAD DIFFICULTY GETTING
YET, YOU HAD DIFFICULTY GETTING YOUR PPE LOAN DONE?
YOUR PPE LOAN DONE? >> 30 YEARS WITH THE SAME BANK.
>> 30 YEARS WITH THE SAME BANK. HONESTLY, IT HAS MADE ME LOOK AT
HONESTLY, IT HAS MADE ME LOOK AT BANKING A LOT DIFFERENTLY.
BANKING A LOT DIFFERENTLY. I’M DEFINITELY GOING SMALL AFTER
I’M DEFINITELY GOING SMALL AFTER THIS.
THIS. I’M DEFINITELY SHOPPING AROUND.
I’M DEFINITELY SHOPPING AROUND. I’M NOT, YOU KNOW, JUST GOING TO
I’M NOT, YOU KNOW, JUST GOING TO STAY WITH A BANK BECAUSE THAT’S
STAY WITH A BANK BECAUSE THAT’S THE BANK THAT MY PARENTS OPENED
THE BANK THAT MY PARENTS OPENED UP MY ACCOUNT WITH AS A CHILD.
UP MY ACCOUNT WITH AS A CHILD. AND REALLY, MY PPP APPLICATION
AND REALLY, MY PPP APPLICATION DIDN’T GET DONE THROUGH MY BANK.
DIDN’T GET DONE THROUGH MY BANK. IT ACTUALLY GOT DONE THROUGH MY
IT ACTUALLY GOT DONE THROUGH MY PAYROLL COMPANY, AND HAD THEY
PAYROLL COMPANY, AND HAD THEY NOT STEPPED IN AND SENT
NOT STEPPED IN AND SENT INFORMATION ABOUT HOW TO
INFORMATION ABOUT HOW TO STREAMLINE THE PROCESS AND MAKE
STREAMLINE THE PROCESS AND MAKE IT EASIER, I DON’T KNOW THAT I
IT EASIER, I DON’T KNOW THAT I WOULD HAVE GOTTEN THROUGH THE
WOULD HAVE GOTTEN THROUGH THE PROCESS.
PROCESS. NOW, WE HAVE --
NOW, WE HAVE -- >> KEVIN, WE ARE HEARING THIS
>> KEVIN, WE ARE HEARING THIS FROM A LOT.
FROM A LOT. OKAY.
OKAY. YOU HAVEN’T GOTTEN IT YET.
YOU HAVEN’T GOTTEN IT YET. THAT’S WHAT WE’RE HEARING FROM A
THAT’S WHAT WE’RE HEARING FROM A LOT OF PEOPLE IS THERE HAS BEEN
LOT OF PEOPLE IS THERE HAS BEEN AN ADVANTAGE -- AND I SUPPOSE
AN ADVANTAGE -- AND I SUPPOSE THIS IS TO BE EXPECTED, BUT
THIS IS TO BE EXPECTED, BUT CERTAINLY SINCE THE RECESSION
CERTAINLY SINCE THE RECESSION 2008, 2009 WHEN BANKING BECAME A
2008, 2009 WHEN BANKING BECAME A MUCH MORE COMMODITIZED
MUCH MORE COMMODITIZED EXPERIENCE, THAT RELATIONSHIP
EXPERIENCE, THAT RELATIONSHIP WITH A BANK MANAGER USED TO MEAN
WITH A BANK MANAGER USED TO MEAN SOMETHING.
SOMETHING. NOW IT SORT OF MEANS SOMETHING
NOW IT SORT OF MEANS SOMETHING IF YOU’RE A BIG BUSINESS AS
IF YOU’RE A BIG BUSINESS AS OPPOSED TO A SMALL BUSINESS.
OPPOSED TO A SMALL BUSINESS. >> ALI, LET’S NOT -- LET’S NOT,
>> ALI, LET’S NOT -- LET’S NOT, YOU KNOW, PULL ANY PUNCHES HERE.
YOU KNOW, PULL ANY PUNCHES HERE. BANKERS ARE NOT YOUR PERSONAL
BANKERS ARE NOT YOUR PERSONAL FRIENDS.
FRIENDS. THEY NEVER WILL BE.
THEY NEVER WILL BE. THEY ARE A BUSINESS.
THEY ARE A BUSINESS. THEIR BUSINESS IS MAKING MONEY
THEIR BUSINESS IS MAKING MONEY OFF YOU AS LONG AS YOU PLAY BY
OFF YOU AS LONG AS YOU PLAY BY THE RULES OF BANKING.
THE RULES OF BANKING. LOOK, I’M JUST -- I DEAL WITH
LOOK, I’M JUST -- I DEAL WITH HUNDREDS OF REGIONAL BANKS.
HUNDREDS OF REGIONAL BANKS. THEY’VE GIVEN A MANDATE JUST
THEY’VE GIVEN A MANDATE JUST LIKE BEING PRESSED INTO SERVICE
LIKE BEING PRESSED INTO SERVICE AS A BRITISH SAILOR WAS IN THE
AS A BRITISH SAILOR WAS IN THE LATE 1800s TO DISTRIBUTE ALMOST
LATE 1800s TO DISTRIBUTE ALMOST A TRILLION DOLLARS.
A TRILLION DOLLARS. THAT’S THEIR JOB, AND
THAT’S THEIR JOB, AND UNFORTUNATELY, IT’S NOT, YOU
UNFORTUNATELY, IT’S NOT, YOU KNOW, A CLEAN, EASY PROCESS.
KNOW, A CLEAN, EASY PROCESS. THERE’S GOING TO BE SOME FRAUD
THERE’S GOING TO BE SOME FRAUD IN HERE.
IN HERE. THERE’S GOING TO BE SOME
THERE’S GOING TO BE SOME CHALLENGES, AND NOT EVERYBODY’S
CHALLENGES, AND NOT EVERYBODY’S GOING TO GET IT, BUT IT WAS A
GOING TO GET IT, BUT IT WAS A SHREWD MOVE THAT THIS
SHREWD MOVE THAT THIS ENTREPRENEUR MADE.
ENTREPRENEUR MADE. IT’S TRUE, THE PAYROLL COMPANIES
IT’S TRUE, THE PAYROLL COMPANIES WERE ALSO GIVEN THAT MANDATE,
WERE ALSO GIVEN THAT MANDATE, BRILLIANT FOR HER TO DO THAT.
BRILLIANT FOR HER TO DO THAT. I WANT TO SAY SOMETHING ABOUT
I WANT TO SAY SOMETHING ABOUT HER BUSINESS.
HER BUSINESS. SHE SOUNDS LIKE A FIGHTER TO ME.
SHE SOUNDS LIKE A FIGHTER TO ME. THE STRATEGY FOR THOSE
THE STRATEGY FOR THOSE INVESTMENTS I’VE MADE IN FOOD
INVESTMENTS I’VE MADE IN FOOD SERVICES BUSINESS IS TO LOCK OFF
SERVICES BUSINESS IS TO LOCK OFF A GEOGRAPHY, 30 TO 40 MILE
A GEOGRAPHY, 30 TO 40 MILE CIRCUMFERENCE AROUND THAT
CIRCUMFERENCE AROUND THAT CATERING FACILITY, AND THEN GET
CATERING FACILITY, AND THEN GET SOMEBODY WHO’S WEB SAVVY TO DO
SOMEBODY WHO’S WEB SAVVY TO DO GEE
GEE GEO LOCKED ADVERTISING FOR JUST
GEO LOCKED ADVERTISING FOR JUST THAT REASON.
THAT REASON. INSTEAD OF USING THE DELIVERY
INSTEAD OF USING THE DELIVERY SERVICES WHICH TAKE UP TO A
SERVICES WHICH TAKE UP TO A THIRD, YOU HIRE YOUR OWN DRIVER
THIRD, YOU HIRE YOUR OWN DRIVER AND FORM DIRECT RELATIONSHIPS
AND FORM DIRECT RELATIONSHIPS WITHIN A 30-MILE RADIUS AND YOU
WITHIN A 30-MILE RADIUS AND YOU SELL DIRECT TO THEM AT THE
SELL DIRECT TO THEM AT THE HIGHEST MARGIN YOU’VE EVER MADE.
HIGHEST MARGIN YOU’VE EVER MADE. THAT’S HOW YOU’RE GOING TO
THAT’S HOW YOU’RE GOING TO SURVIVE.
SURVIVE. SHE SOUNDS LIKE SHE’S A FIGHTER.
SHE SOUNDS LIKE SHE’S A FIGHTER. IT’S A VERY SIMPLE STRATEGY.
IT’S A VERY SIMPLE STRATEGY. INSTEAD OF GIVING UP A THIRD OF
INSTEAD OF GIVING UP A THIRD OF YOUR PROFITS, DEVELOP YOUR OWN
YOUR PROFITS, DEVELOP YOUR OWN DIRECT RELATIONSHIP WITH PEOPLE
DIRECT RELATIONSHIP WITH PEOPLE WITHIN THAT CIRCUMFERENCE.
WITHIN THAT CIRCUMFERENCE. THAT IS THE NEW 2.0 AMERICA IN
THAT IS THE NEW 2.0 AMERICA IN FOOD SERVICE.
FOOD SERVICE. DIRECT RELATIONSHIPS, FACEBOOK
DIRECT RELATIONSHIPS, FACEBOOK IS A GOOD TOOL TO DO THAT WITH.
