- Jason Christiansen.
I'm the President/CEO of Rigid Industries.
We manufacture floor
projection LED lighting,
anything from a combine to
a tank to an ATV to a boat,
a very diverse product line.
It started as a hobby,
and I was putting aftermarket product
onto some off-road vehicles.
I had a large pickup truck,
and one of my friends
introduced me to a person
that had some prototype LED light bars.
My neighbor saw it.
Hey, can you do one for me?
And I had just retired from baseball,
so I had time on my hands.
I started in my garage.
I didn't have any idea
that it was gonna become
what it is today.
Not being an expert by any
means in lighting, electronics.
I don't even know how to
solder anything to a board.
I just knew, based on my
background and what I like.
It's crazy to think what I
like would actually work,
but it really did.
I had a vision on where this was going,
a new technology that
I felt we could grew.
We didn't need a lot of
money out of the company
to get it up and running.
Part of a fast-growing company,
you can't do everything yourself,
and you have to put smart
people in the right places,
and bringing my partners
on has really helped
accelerate that process.
And from that moment on,
it absolutely exploded,
and we haven't looked back since.
There wasn't a lot of downside
to what we were doing.
Everything was very
positive, positive, positive.
So we really stayed pretty focused on
what we needed to do in that niche market
to make sure we continued to move forward.
It was hard at times
because sometimes you find opportunities
that may take you off your path.
You really gotta be disciplined
to make sure that you
continue to stay with
what you're good at.
You might start hearing
from maybe ag people,
farmers, asking for a specific
light for a specific project.
We sit down as a team and we go over it.
It's almost like a focus group,
where we talk about different products.
What's the potential for it?
We give it a rating.
If the rating is high enough,
it will go to the design phase,
and we'll do an S layer, a prototype,
and see what does it look like?
How does it feel?
What's the weight gonna be?
How much light output are
we gonna get out of it?
Are we getting 10,000 units
out of this in the first year,
or we getting 150,000 units out of this?
What is our margin on it?
Is it what the customer wants?
Is it what we wanted?
Is it a Rigid product?
Those are all things we
take into account as well.
When you have big companies
knocking at your door,
asking you to design something,
a company like a Toyota or a John Deere
comes knocking on your door,
it's hard to say no to
companies like that.
But if we don't have
the infrastructure set
and we're not ready for that,
it was gonna make us fail.
