[DEEP RUMBLING]
Jony Ive: Apple Watch Series 4
is more than an evolution.
It represents a fundamental
redesign and re-engineering
of Apple Watch.
♪ Music playing ♪
While retaining
the original iconic design,
we've developed and refined
the form,
also managing
to make it thinner.
The new display is now
over 30 per cent larger
and is seamlessly integrated
into the product.
The interface has been
redesigned for our new display,
providing more information
with richer detail.
The hardware and the software
combine to define
a very new and truly integrated
singular design.
Navigating with
the Digital Crown,
already one of the most
intricate mechanisms
we've ever created,
has been entirely re-engineered
with haptic feedback,
delivering a precise
mechanical feel as you scroll.
In addition to
an optical heart sensor,
there is a new Apple-designed
electrical heart sensor
that allows you to quickly
and accurately
record your heart rate
simply by placing a finger
on the Digital Crown.
Additional features
and enhancements
encourage us to live
an overall healthier,
more active life.
The accelerometer, gyroscope
and altimeter
allow you to record
new types of workouts,
measure runs
with increased precision,
and track your all-day activity
with great accuracy.
Enhanced cellular connectivity
enables something
truly liberating:
the ability to stay connected
with just your watch.
Phone calls, music streaming
and even emergency assistance
are all immediately available
from your wrist.
Apple Watch Series 4
is a device so powerful,
so personal,
so liberating,
it can change the way
you live each day.
♪
