[MUSIC].
Hi, I'm Mike King,
I'm the Chief Marketing Officer at Berklee Online,
and I'm the Vice-President of Enrollment Marketing and Management
at Berklee College of Music.
I've done a bunch of marketing related things over the past 20 plus years.
Marketed at a record level, I've marketed at a non-profit,
and I've been involved in marketing Berklee Online
and Berklee College of Music quite awhile.
I've got a pretty significant marketing team that I worked with,
some exceptional marketers.
This course really leverages what I've done over the past 20 years in marketing
and is a top to bottom look at how you organize a marketing team,
how you execute on campaigns,
how you can leverage analytics,
what your go to market strategy is,
how to organize and run a sales team.
Essentially is everything that I've learned,
and that you can now learn if you want to do something similar to what I'm doing,
which is running marketing organization at a music company,
and that's at a pretty significant size.
I've got some amazing experts that are part of this course.
Everybody from Christopher O'Donnell,
who's a senior executive at HubSpot,
Dave Baltimore a serial entrepreneur and everything that he's done,
Kevin Bruner, who's the VP of marketing for CD Baby, tone of other folks.
So you're going to be learning from me, everything that I know.
You're going to be learning from these really killer senior marketing geniuses.
So for anybody that really wants to work at a high level within the music industry,
within marketing, I sincerely think that this course will set you up for success.
[MUSIC].
