James Charles and Tati Westbrook, two of the
biggest global beauty influencers, have been
embroiled in a very public feud. Charles has
lost three million subscribers while Tati
has gained nearly four million. Here is the
story of the biggest downfall in youtube history.
Tati Westbrook
She is 37 years old and she does product reviews,
tutorials, makeup challenges, and life vlogs.
In February 2018, she launched her own supplement
brand, Halo Beauty. Halo Beauty currently
has two products, a multivitamin for hair,
skin, and nails, and another multivitamin
for clear skin.
James Charles
James is 19 years old and he is another YouTuber
who has only had his channel only three years
ago but amassed a viewership that, at its
peak, was 16 million strong.
The vlogger,
who famously calls his fans "sisters," made
headlines as the first male face of CoverGirl
and has had a lucrative partnership with makeup
brand Morphe.
Charles has credited Westbrook as one of his
mentors, affectionately calling her "mother".
The two have appeared in a number of YouTube
videos together on both of their accounts.
They were so close that he even did her wedding
makeup.
The drama between Tati and James began on
April 22 while James was at Coachella, when
he did a short Instagram video for Sugar Bear
Hair
 
The gummy vitamins seen all over Instagram.
They're a direct competitor with Tati's supplement
brand, Halo Beauty. Obviously, this did not
sit well with her. After the video was released,
Tati posted a clip of herself to her Instagram,
saying she felt "lost" and "betrayed"
by an unnamed person.
Charles responded to
Westbrook's comment, apologizing to her
and stating he posted the initial Instagram
Story because SugarBearHair's security had
helped him during the Coachella festival when
he felt unsafe in the crowd. He also stated
that he didn't accept any payment for the post.
Okay, so James Charles apologized and this is all over with?
Not at all! After James
Charles apologized, a third beauty vlogger,
named Gabriel Zamora, posted a YouTube video
on May 4. In the 42-minute video, Zamora expresses
his confusion over the drama between the two
influencers, stating "I'm confused and
this is just me, I don't get where the betrayal
was. All of these videos are being made where
James is made out to be this horrible human
being and I'm just confused as to what happened.
He claims that influencers promote many brands
and other influencers on their social media
accounts, so he doesn't understand why Westbrook
is so upset about Charles promoting her brand's
competitor. He asks Westbrook to clarify what's
going on in the feud.
Then, Westbrook posted a 43-minute video to
her YouTube page, titled "Bye Sister"
Tati explained everything about the feud with
James Charles from her perspective. According
to Tati, she and her husband had invested
a lot of energy and time into James Charles
and his career. While James's video for
Sugar Bear Hair did spark the fight between
Tati and James, Tati insisted that her relationship
with him had nothing to do with money. She
goes on to explain that in addition to the
SugarBearHair promotion, Westbrook is tired
of apologizing for Charles inappropriate
behavior, alleging that he has routinely acted
as a bully toward other influencers and has
sexually harassed men.
The next day, Charles posted his own YouTube
video, titled "Tati". The eight-minute
video shows a tearful Charles apologizing
to Westbrook and her husband, stating: "I'm
so disappointed in myself that I ruined a
relationship that did mean so much to me,
even if I didn't do the best job of showing
it all the time, and throughout all of this
what sucks the most is I know there is nothing
I can say or do to ever earn that friendship
or trust back, but I don't blame them for
it."
In the days following both videos, Charles
has lost 3 million YouTube subscribers which
is definetely a Youtube's record. His total
subscriber count roughly 13.5 million. Westbrook,
on the other hand, has gained 4 million YouTube
subscribers, with her total subscriber count
totaling at roughly 10 million.
Let us know what you think in the comments!
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