People are blaming us for the litter problems.
Well, I won't stand
for it!
(crowd exclaiming)
Hear, hear!
Coca-Cola is tired of
   making a bunch of garbage
and then getting yelled at
for making all that garbage.
Philip Morris concurs.
When you think about it,
it's the customer's fault
for throwing
our garbage away.
(man)
Dixie Cup agrees.
We'll blame
the customer.
(man 2)
I know a better word
for them.
Litterbugs.
(cheering and applause)
And so, with the help
 of over 20 companies,
they founded the original
  anti-litter group,
Keep America Beautiful.
Wait, Keep America Beautiful was
founded by litter companies?
Yep, these companies
actually popularized
the term "litterbug"
and shifted the litter blame
from themselves onto you.
And all of this culminated
in Keep America Beautiful's
 most famous ad,
the crying Indian.
No.
No, not that beautiful ad.
I'm afraid so.
The most famous PSA
 in history
was actually a piece
of corporate propaganda.
And all of this
 totally worked.
Bottle bans were struck down
and Americans started
   blaming ourselves
for the litter problem.
Eating that can didn't kill
   Bessie...
I killed Bessie!
I'm a litterbug!
And today, we're stuck
  with disposables,
and every year,
over 100 billion
beverage containers
 end up wasted,
either in landfills
 or incinerators,
or yeah,
just plain littered.
Now, look,
 I want to be clear.
If you litter,
  you're a jerk.
But these companies threw out
   an effective recycling system
and instead asked us
 to pick up their trash,
and their marketing campaign
helped create
an entire green culture
 that blames
individuals for pollution
rather than the companies
   making it.
That's terrible.
Well, from now on, I'm going
to stop supporting companies
that pollute and I'll only
buy green products,
like my hybrid.
And pretty soon,
I'm going electric
with a brand-new Tesla.
Wait, you already have
  a hybrid
but you're gonna buy
   a brand-new electric car?
That choice can actually hurt
   the environment.
Hurt the environment, yay!
