- This is a full Roundup and review
of the best Instagram video editing apps
for iPhone and Android right now in 2020.
Hey, it's Justin Brown
here from primal video,
where we help you grow an audience
and scale your revenue with online video.
If you're new here,
make sure you click that subscribe button
and all the links to everything
we mention in this video,
you can find linked in
the description box below.
So let's jump into it now.
Now there's some great
apps out there that make
creating awesome looking
Instagram videos super easy.
Whether it's a one by one square video
you're looking to create
or a vertical portrait video
for things like stories,
there are a few features that
you will wanna look out for
and in all of our testing,
one thing is super clear
is that not all apps are made equal.
So we're gonna run through all
of the leading options right now
and then narrow it down to my top picks
for the best Instagram video
editing apps right now,
on both iPhone and Android.
Including some cross platform offerings
that will work seamlessly
on your Mac and PC as well.
Plus as an added bonus,
make sure you stick around to the end
because once we're done,
I'm also gonna share with you
the number one tool that
we are using right now
to grow our business
from all of those videos
and views on Instagram.
And while we're running
through wanna grab your phone,
jump over to my Instagram and hit follow.
Once you're done, come back here
and give your Instagram handle
a plug in the comments below
and share it with the rest of
the primal video community.
I'll be down there as well.
So as you know, there's a
lot of options out there.
You've got things like WeVideo,
Filmora, Quik, KineMaster,
Adobe Rush, PowerDirector,
InShot, LumaFusion, Videoleap,
Cute CUT and VLLO, So lots of options.
And just before I narrow that down
and give you the short list,
there's two that I wanna mention here,
that aren't on the shortlist.
They are PowerDirector and KineMaster.
Both of these are great video editing apps
on both iOS and Android and
they can work really well
for Instagram videos as well.
But the biggest thing, the
biggest downside with these
is that they don't
currently let you change
your project once you've
started creating it.
So, switching from widescreen to portrait
or to square, you actually need to start
a new version of that video from scratch.
And you can't just easily
change that on the fly.
And in this day and age
where we're all smart
about our content creation and repurposing
and those sorts of things.
I think that's a big
feature that is missing
from PowerDirector and KineMaster.
So from all of our testing, our shortlist
and the ones we're gonna
cover in this video,
come down to InShot, VLLO,
Adobe Rush and LumaFusion.
So the first one then InShot,
this is an amazing app.
This one is probably the easiest to use
and easiest to get up and running it.
And so if you're someone
who has never edited before,
you're gonna feel right at home
and get up to speed editing
your videos quick in InShot.
I will say that it is the
most basic video editor
on our shortlist here,
but that doesn't mean
that you can't get great results using it.
Then make it really easy
to trim down your videos
to remove any sections
that you don't want,
but also to make your videos look good.
There are some great controls
that you have in there
for things like adjusting the colors
and putting filters and those
sorts of things on there.
Comparing this app to the
rest that we are gonna cover,
as I've said, this is probably
the most basic one on the list.
It doesn't have things
like the ability to stack
or layer multiple video clips,
so if you wanna have an underlying story
or a piece to camera like this
and then add B-roll or
overlay footage to that,
you actually can't do that in InShot.
But depending on the types
of videos you're creating,
that may not be a downside for you.
Now in regards to pricing,
there is a free version.
It does have a watermark,
but in order to remove that
watermark or that branding,
all you need to do is either
pay $1.99 to remove ads
or you can watch an ad at the
time of exporting your video
and that watermark is removed.
So you can actually get
great results with this app
for free, without spending a cent.
Now there is also a pro
version of this app available
which you can purchase for
either $3.99 per month,
14.99 per year, or 34.99
as a one-time purchase
to unlock things in the pro version,
like more transitions,
more effects, more stickers
and those kinds of things.
The next app is V-L-L-O or VLLo or VLLo.
I've literally Googled this
and I can't find anyone
that can tell me how to say it,
so I'm gonna call it V-L-L-O.
Now, this app is one of the apps
that I'm most pumped on right now.
This is one that's only
relatively new to me
and I'm totally blown away
with what you can do in it.
Once again, this one will work on both
iOS and Android and
again, just like InShot,
it does have a really intuitive,
really easy to use Interface.
It's gonna be great if
you're an absolute beginner,
but also if you're more advanced than that
or you're looking for
more advanced features,
then you've got a ton
more features in here,
a lot more professional
features than you do in InShot.
You've also got the ability
in VLLO to do things
like stack your video layers.
And they've also got an
amazing feature in there
that you really only see in
top level professional
video editing software
on desktop called adjustment layers.
Now this is essentially where
you can apply color grades
or filters or looks to certain sections
of your videos all in one go.
It's an amazing feature
and it's so awesome
that they have that inside of VLLO.
Now in regards to pricing, once again,
there is a free version
available of this app
and it will let you export
after watching an ad
without any watermark
or branding on there.
Just the same as InShot.
Now to unlock some of those
more professional features
and advanced controls
and stuff in this app,
there is a onetime fee of $14.99
so it's not a subscription.
You literally just pay it once
and you'll get access to all
of those pro features for life.
The next one on the list
is Adobe Premier Rush.
Now this is one of my
favorites and I love it
because it is cross-platform,
cross-device compatible.
Meaning that you can use this
on your iOS device, on
your Android device,
but also on your Mac and PC as well.
So you can actually start
your edit on your iPhone
and then go and pick
up your Mac or your PC
and finish your editing on
there, which is amazing.
But you don't need to do that.
It's just a cool feature that it has.
So, Adobe premier Rush is
really the little baby brother
of the professional
video editing software,
Adobe Premiere Pro, but
obviously this works
on a lot of different devices as well.
Now in regards to the interface
and how easy this app is to use,
I would say that it is fairly intuitive.
It's probably not as easy
for an absolute beginner
to get up to speed in as
something like InShot.
But navigating through,
finding everything,
seeing what you can do in here
is going to be easy enough
for someone to get up to speed in here.
Now some of the other
standout features for me
with Adobe Rush outside of being able
to easily transition
between different devices
and different computers
with your projects,
are things like the audio control.
You've got so much more
control over your audio,
over your volume levels and fading
and increasing lowering
volumes as you edit,
than you do in the other apps
that we've mentioned so far.
But there is also an amazing
auto volume feature in here.
Where its automatically analyzing
the footage that you have in there
and it's looking for
things like people speaking
or music and it's going
to automatically adjust
the volume levels accordingly.
Now I'm not really ever someone
that recommends using auto
features and things like that,
but I was really blown away
with how well this actually works.
Another cool feature of Adobe Rush
is that you can actually open
up your Rush editing projects
&inside of Adobe Premiere Pro,
the professional editing software.
So if you are someone on
the more professional side
of things and you wanna
quickly start an edit on the go
and not just open it in
Rush on your desktop,
you can open it up or upgrade your project
to an Adobe Premiere
Pro project, seamlessly.
Now as for some of the downsides,
Adobe Rush currently doesn't
support reversing a clip.
So if you wanna play something backwards,
you don't have that feature in Rush yet.
Not sure why, it seems
like a really basic feature
that most video editing
software has, but not Rush.
And the other one is if
you are an Android user,
so you're looking to use
this on your Android phone
or tablet, it will only work
right now on certain devices.
So you need to have one
of those devices in
order for this to work.
And they have a list of those devices
that would work on their website.
Now in regards to pricing,
this is the most expensive
one in this video so far.
This one is a monthly
subscription of $9.99 per month
or it's also included
with Adobe Premiere Pro
for $20.99 per month.
So if you've already got
an Adobe subscription,
either for Adobe premier
or the Adobe master suite
where you've got access to everything,
you've probably already got access
to Adobe Rush, if not $9.99 per month.
And that brings us to the fourth app
on our shortlist which is LumaFusion.
Now this is hands down
the most professional video
editing app out there on iOS.
Unfortunately for Android,
there isn't a LumaFusion
available on Android yet.
I'm hoping one day that becomes a reality,
but for right now, the closest thing
I would say on Android
would be PowerDirector.
But even then it really
doesn't compare to LumaFusion.
So, this is for iOS users.
And I wanna say that this is
the most professional app out there.
This is something that
really closely resembles apps
like Adobe Premiere Pro or like Final Cut.
The way that you can edit,
the way that you move around the timeline,
all of the advanced pro
level features and controls
and everything, they're all in here.
This is an amazing app.
Now in regards to the interface
and how easy it is to get
up to speed and using,
having all of these features and stuff,
it does mean that you are
gonna need to dive into menus
to be able to find everything,
but having all that extra control
and all of those extra
features are going to give you
more granular control over everything
that you can actually
do while you're editing.
So that's things like
having access to key frames.
I mean now to edit and control everything
at a really granular
level using key frames.
If you wanna adjust your
audio up to a certain point
and then have a drop back down,
you can do that on a frame by frame basis,
whereas none of the
other apps will give you
that amount of control.
Now in regards to the interface
and how easy it is to use
or how intuitive it is,
it is easy enough to jump
in and to find everything,
but if you're an absolute beginner,
it's not gonna be as easy as
things like InShot or VLLO.
This is really aimed for
people on the more advanced
or intermediate to
advanced side of things,
but people who really wanna have access
to all of those extra features.
One of the coolest features
that they've just added recently
is now the ability to export
your LumaFusion project,
your editing timeline from
LumaFusion on your iPhone
or on your iPad over to Final Cut Pro.
So just like in Adobe Rush,
how you can transition
up to Adobe Premiere Pro.
You can now do something
similar with LumaFusion
for Final Cut, which is amazing.
And again you're probably only
gonna care about those things
if you are on the pro side of things.
Now in regards to pricing,
LumaFusion is not a subscription
or a pay per month fee.
It is a onetime purchase of 29.99
which is ridiculously cheap considering
what you're getting access to.
So rounding all of this out
and giving you some recommendations,
I would say that InShot
is gonna be perfect
if you are an absolute
beginner right through
to sort of that intermediate level.
Someone who wants to be
able to create videos fast
but not have all of the advanced features.
VLLO would be the next step up from that.
Again, it's gonna be great
for someone who is an absolute beginner,
right through to someone who is advanced
because it does have a lot more
of those advanced features
and controls in there,
things like the adjustment layers.
Adobe Rush would be a great option.
Again, for someone at that
absolute beginner level
because it's gonna be
easy enough to jump in
and get up to speed right
through to advanced.
But also if you're someone
who is going to look at
and make use of upgrading your projects
to either Adobe Premier or
having the ability to transition
and move between your iPhone and your Mac
or your Android device and your PC
and move between different devices
or different computers to
get your videos created.
And if you're at that
intermediate to advanced level
and you're someone who
likes to have access
to all the pro tools and
all the features and control
and everything at your fingertips,
then it is gonna go
hands down to LumaFusion.
It really is the most
professional video editing app
out there right now.
Now I do wanna add in here really quickly
that the app that I am
personally most pumped about,
most excited about right now
and I'm really excited to
follow along with the journey
and see where they take it is VLLO.
I really think that this
app does pack a punch
with how easy it is to
use and having a lot
of those pro features and stuff in there.
I mean it's no LumaFusion,
but having access to
some of those features
that they've already got in there
and for the price point of 49.99
or even the free version is amazing.
Well-played VLLO.
Now earlier in this video, I
said that I would also share
with you the number one tool
that we are using to grow our business
from all of those views
and videos on Instagram
and that tool is called Shorby.
Now Shorby is an amazing
tool that makes it so easy
for you to have multiple
links in the description.
So typically with Instagram
you'll get one link
that you can have in the description.
This is going to give
you almost like a webpage
that they create for
you with multiple links.
So it could be that you're linking off
to your latest YouTube
video, your latest blog post,
your website, other
social media platforms,
all from this one page.
So not only is this really easy to set up
and to get up and running
and to manage and change
out the links as you go.
They also make it look really good,
which is a big part of this as well.
But also I really like the
tracking that they have in there.
So you can see which of the links
on that page are actually
getting the most clicks.
And they also make it really easy for you
to feature certain links so
they stand out on that page,
if you are wanting to
grab someone's attention
when they're on that page.
So Shorby is an amazing tool
that really helps us
drive and guide people
from Instagram to other places.
And pricing wise,
they've got plans that
start at just $9 per month.
So now that you have
your Instagram video editing apps sorted,
if you're looking to
repurpose your 16 by nine
or your widescreen videos,
from YouTube maybe.
Over two portrait videos,
then check out the video
linked onscreen now,
showing you all the different
ways that you can do it.
And I'll see you in the next one.
