(pig squealing)
- Are you gonna do it?
- No, no!
Stop, stop!
- [Narrator] This week
animal rights organization,
Last Chance For Animals
released a short film,
that will turn you vegan in two minutes.
NBA point guard, Kyrie Irving
is starring in Beyond Meat's first ad
in its new athlete-powered campaign.
Personal care giant, Proctor & Gamble
ended animal testing in
its 19 cosmetic brands.
Aldi releases vegan chocolate Easter eggs
and vegan, Cadbury-style
creme eggs are now a thing?
All of that and more on Live
Kindly's Weekly Vegan News.
A new short film titled Casa de Carne
will turn you vegan in two minutes.
The film, produced by
animal rights organization,
Last Chance For Animals
introduces a fictional restaurant,
Casa de Carne, which directly
translates to Meat House.
At this restaurant, whatever
animal you order from the menu,
you must slaughter yourself,
before it is cooked and served to you.
The video sees a customer order ribs
and all is well, until
the twist is revealed,
if he wants to eat the
pig, he must first kill it.
Unsurprisingly he can't
bring himself to do it,
but the chefs at Casa de
Carne don't seem to mind
and they hop in to do the work,
while he is forced to watch
a butcher slit the throat of his dinner.
The video highlights what
a 2018 study revealed,
half the population of America
could not take the life
of an animal for food,
if they had to do it themselves.
Last year the group
behind this powerful film
also produced Food for Thought,
a short film portraying a world,
where humans keep goats and pigs as pets
and eat parrot and poodle meat for dinner.
NBA legend, Shaquille O'Neal
joins 13 other top athletes
in investing in vegan
meat brand, Beyond Meat.
Shak joins fellow basketball player
and Beyond Meat investor,
Celtics' point guard, Kyrie Irving.
Irving is not only an investor,
but a brand ambassador too.
- [Kyrie] I believe everyone
has a remarkable ability
inside of them.
(melodic piano music)
- [Narrator] Irving is considered
one of the top athletes
in the sport of basketball,
he appeared in the new commercial
announcing his collaboration
with Beyond Meat,
the contact with the company began
when Irving mentioned in a 2017 interview
that he had adopted a vegan
diet during the off season.
- You know, just understanding
what the diet is like for me,
it was beneficial for me for
having the highest energy here
and being able to sustain
it at a very high level.
- [Narrator] The food brand reached out
and offered to send him samples.
- I've fallen in love
with the Beyond Burger
going on two years now,
having a plant-based food,
that is mashed together
with a bunch of protein,
that ultimately will
help my body flourish.
- [Narrator] The athlete
credits his plant-based diet
for an improved performance on the court.
O'Neal and Irving are
joined by other top athletes
as Beyond Meat investors and ambassadors,
including free solo climber, Alex Honnold.
- I'm a professional climber
and I climb lots of things,
very tall and sometimes
challenging things.
- [Narrator] And Olympians,
Shaun White and Lindsay Vonn.
Proctor & Gamble, the biggest
consumer goods company
in the world wants to end
global animal testing by 2023.
The global consumer goods giant announced
that it had joined the
Be Cruelty Free campaign
launched by animal rights non-profit,
Humane Society International.
- Symbols to keep an eye out for
like the Fighting Animal Testing
symbol, look for the bunny,
so it really is all about
just bringing the awareness to light.
- [Narrator] Proctor & Gamble owns a total
of 19 cosmetic companies including Olay,
Old Spice, Gilette.
- [Man] And there will be no going back,
because we, we believe in the best in men.
- [Narrator] Ivory, Head and Shoulders,
Herbal Essences and Pantene.
Proctor & Gamble does not test products
or ingredients on animals,
unless required by law.
Over the past 40 years, it has invested
more than $400 million
in alternative testing,
it currently uses over 50 methods,
half of which the company
had a hand in developing.
The new collaboration with
Humane Society International
will focus on mainstreaming
cruelty-free testing methods
and laying pressure on
companies and world governments
to update their policies.
- Most European countries have banned it,
right, the animal testing?
- They banned it in 2013, yeah.
They were the first
conglomerate, group of countries
to actually ban it, so
that was back in 2013
and since then, India's
followed suit, Norway,
New Zealand and now we have legislation
introduced in several other countries,
including Canada and United States.
- Welcome to Baskin Robbins,
would you like to try
our Mango Fruit Blast?
- Ah, no thanks.
- [Narrator] Baskin Robbins heirs
left their ice cream fortune
to start a vegan revolution.
John Robbins is the son
of American ice cream
chain founder, Irv Robbins.
Though he grew up with
31 flavors of ice cream
in the freezer, when John was in his 20s,
he declined the opportunity
to join the family business, the reason?
John's uncle, Burt Baskin,
one of the most successful
American entrepreneurs in US history
was dying of heart disease.
- My Dad's Uncle Burt was a big man
and he always enjoyed the family product.
He loved life and it was tragic
that despite all of his business success,
his life was taken from
him in his early 50s,
I never even got to meet my Dad's Uncle.
- That's why it's my mission
and the mission of my son and colleague,
Food Revolution Network
co-founder, Ocean Robbins
to get this information into your hands.
- [Narrator] John's
son, Ocean Robbins, 45,
retold what his father told him.
My Dad said, hey, I
don't wanna spend my life
selling a product that's
going to contribute
to more people getting sick and dying.
John made drastic changes to his life
by abstaining from the ice cream industry
and moving to a remote cabin in the woods.
Ocean Robbins was raised with an outlook,
that centered around
healthy, sustainable living,
including a vegetarian diet.
- What's more important than ever
is that you and I get
informed, get empowered,
so we can truly take our health
and our food choices into our own hands.
- [Narrator] He's following
in hid Dad's footsteps.
John has authored nine
books on healthy eating,
including 1987's bestseller,
Diet For a New America.
Ocean recently released his first book,
31-Day Food Revolution,
which according to the book's description
explores the secrets the
industrialized food industry
doesn't want you to know.
Supermarket chain, Aldi is now stocking
vegan chocolate Easter
eggs at its UK stores.
The vegan dark chocolate egg comes paired
with Ferrero Rocher like hazelnut truffles
made by German chocolatier, Moser Roth.
Other supermarkets across
the UK are getting ready
for Easter with dairy-free chocolates too,
Moo Free is a dairy-free chocolate brand
to look out for on supermarket shelves.
If you're looking for
Cadbury-style vegan cream eggs,
Mummy Meagz has you covered.
While Cadbury makes its version
with milk and dried egg whites,
Mummy Meagz's gooey, chocolatey,
gluten-free, dairy-free Cream Eggs
are made with sunflower,
lecithin and cocoa butter
and are available to order online.
Skittles Nude Vegan Candies
are rumored to arrive in the US this year,
Skittles Chewies, a
UK-exclusive vegan candy
is essentially Skittles without the shell
launched in the UK last July.
- It tastes almost kind of like,
the texture's kind of like Hi-Chew,
kind of like Mambas or Now and Laters,
but into little drops, man.
- [Narrator] It has a chewier texture
and less of a fruit
flavor than the classic.
While there's yet to be an
official word from Skittles
on when its Chewies candies
will arrive in the US,
the hype is strong.
What's your favorite vegan treat?
That's it for today.
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we'll see you again next week
for Live Kindly's Vegan News.
