Oh hey there coach.
Guess what?
You don't just want fans, you want super fans.
Today I wanna talk to you about how to build
brand loyalty for your coaching business and
build a community of super fans that will
refer clients to you, stand behind you, cheer
you on, be on your side and finally allow
you to make the impact you wanna make in the
world.
Make sure you stay until the end, because
I will also give you some very hands on tactical
strategies that you can implement starting
today to build your community of super fans.
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All about helping you go from passion to profits
in your coaching business.
Hi there coaches, it's Carolin Soldo here.
Today I wanna talk to you about building a
large community of super fans for your coaching
business and creating real brand loyalty.
Now a couple of years ago I thought having
success in my coaching business and having
brand awareness and loyalty was all about
having big reach, having lot of followers
on my social media, having a big email list,
having lots of leads coming into my business.
Today I realize that it's not about your reach
and how many leads and followers you have,
it's about the depth of connection you're
able to create with these leads and these
prospects.
What I realized today is that success in business
doesn't necessarily come from having a big
email list or lots of followers and a big
reach, I understand that it's all about creating
depth and creating real, lasting connections.
Not only is that good for your business, but
it also is very rewarding for you and satisfying,
because I know, as a coach, you want to feel
needed, appreciated and loved by your clients
and the people out there that are following
you.
So when you're building super fans and you're
focusing on building these lasting relationships
and connections, not only will your customers
win, but you will win as well.
So what's a super fan?
What makes a regular fan different from a
super fan?
Well, let's talk about it.
First of all, super fans are super loyal.
They will stick with you in good days and
in bad days.
They prefer you over the competition, even
if your competition is cheaper, offers different
services, maybe better services, but they
stick with you and choose you over your competition
because of your values.
So super fans are created when you have some
very specific values that align with them.
Now let's talk about how you can create your
community of super fans.
Why do you need super fans?
Well, first of all, super fans are your brand
ambassadors.
Those are the people who are out there talking
about you and telling their friends and family
about how great you are.
They will also refer new business to you.
They will tell their colleagues, their friends,
their family, their coworkers about your coaching
business and they will consistently drive
new clients right to your coaching business.
They will also make you uncopyable.
When you have a coaching business with super
fans, it's very hard for your competition
to copy that and steal that from you, because
your leads and your followers are so loyal
to you, they love you for so many reasons
and it's very difficult for your competition
to beat that, copy that and take that away
from you.
So this is going to make you stand out and
really secure your business for the longterm
in the coaching industry.
Now that you're a true believer, let me tell
you about how to build super fans for your
coaching business.
The first secret to building super fans is
your product.
Wowing clients with results is the fastest
way for you to build a community of super
fans.
So you wanna focus on your programs and your
products and continue to improve them, work
on them and focus on getting amazing client
results.
When your clients are satisfied and you go
above and beyond for them in your coaching
programs, they will become loyal, they will
be happy and satisfied and they will tell
others about your products and services as
well.
So in order to achieve that high level of
customer satisfaction and results, make sure
you survey your customers at least once a
year, so you know about what's going well,
but you also know about what's not going so
well, and you can continue to improve your
program, your services and create even better
customer results.
The second secret to building super fans is
your customer service.
Now, your customer service needs to be professional,
polite and courteous, as well as speedy.
The best thing for you to do is to hire someone
to take care of your customer service.
I recommend you bring in an amazing online
business manager or customer service specialist
that can engage and communicate with your
customers on your behalf and respond to them
in a timely and very professional manner.
One of the worst things you can do to really
hurt your customer experience is to be unreliable.
So show up for your coaching calls, be there
on time, give your clients what they came
for and always stay true to your word.
Last thing you need to do is always fix issues.
Nobody is perfect, problems happen, technology
breaks down, emergencies come up and that's
okay.
What really matters is that you take ownership,
you are responsible for it and then you go
and fix it.
Make sure any tech issues are fixed in a timely
manner, make sure you address problems with
clients quickly and resolve them to your client's
satisfaction.
The third secret to building super fans is
surprises.
There are some very special ways that you
can surprise your customers and your coaching
clients, and I wanna share some of my favorite
ones with you right now.
The first thing you should do is know your
customers birthday.
Send them flowers, send them a little gift,
send them a card, send them a token of your
appreciation and let them know that you know
it's their special day.
Another really impactful thing for you to
do is send your clients videos.
You can send them videos to explain something
in greater detail.
You can also send them little videos to welcome
them to your coaching program for example.
All of these things give your interaction
and your coaching business this personal touch
that your clients really want and desire.
The next things you can do is give your clients
bonus training, make them little how to videos,
give them tools, resources and checklist that
are bonuses that they did not expect in a
program, but that add tremendous value to
their journey of transformation and that really
add to their success of their experience in
your programs.
And the fourth secret to building your community
of super fans is to have a very strong set
of values and a mission statement.
When your customers look at you, especially
as your business grows and scales, they want
to know what you stand for.
They want to know who they are aligning themselves
with, so it's important for you to know what
your values are and choose them even if your
business is still very new.
Last year, my company has revamped our core
values and we delivered a set of 12 brand
new core values to our customers, our team
and our followers.
If you wanna take a look at our core values,
go to carolinsoldo.com/core-values and check
out our core values right there.
When you choose your core values, make sure
they align with what's really important to
you as a person.
There really is no right or wrong answer,
but make sure you put those values out there,
you share them on your website, share them
in your email followup sequences, share them
on webinars and in trainings and make sure
the world knows what you stand for and what's
important to you.
This is going to help people out there go
from being fans to becoming super fans and
following you for the right reasons.
And now I would love to hear from you.
Which of these steps that I shared with you
today are you going to implement right now?
In the comments below let me know which steps
you will take to build your community of super
fans right now.
And if you have any creative ideas that you
think will wow your customers, share them
with me below, let me know in the comments
how you're going to wow and surprise your
customers, share your values and share how
you are going to implement what we've talked
about today in your coaching business.
I also have something really, really special
for you today.
Of course, in order for you to build a community
of super fans, you also need a standing brand.
So I wanna give you our coaching business
branding guide that will step you through
how to build a stunning brand for your coaching
business, including your logo, your tagline,
your colors, your website, how to build a
brand board and so much more.
You can download this guide below in the description,
there is a link for you, simply click there,
download your guide and get started building
your brand new coaching business brand today.
Now stay focused on your goals, because I
believe that you're meant to bring your passions
to the world.
Go and turn your fans into super fans because
you have what it takes.
Now if you liked the video, make sure you
give me a like, subscribe to our channel and
share it with your friends.
Thank you so much for watching and I'll see
you next week.
From passions to profits live, our big annual
event for coaches is happening this September
in Hollywood, California.
Do you want a ticket?
For more info, go to frompassiontoprofitslive.com
