- Are you putting the right things
in your description box right down here?
Not even sure what you
should be putting in it,
or are totally avoiding it?
Well, in this video, I'm gonna tell you
exactly what to be putting
in your description box
to help you get more
views and subscribers,
but more importantly,
help you drive more leads
to your email list.
(upbeat electronic music)
Welcome back to Tips with Trena
where I help you do YouTube better,
and one of the things a lot
of people are not doing right
or are avoiding completely
to do YouTube better is that
description box down below.
So I want to hear from you.
Do you have any strategy
to what you're putting
in that description box?
So this is another series
in my Quick Fix Friday series.
I'm gonna show you how to
fix something really quickly
on your YouTube channel
that can make a change.
So, as soon as we're done with this video,
go make that change, and
let me know you did it.
Let's jump over to the computer,
and I can show you
exactly what to be putting
in your description box.
The first thing I want to
walk through is what should be
in the description box
for every single video,
so this does not change for any video.
It's the same thing in every single video,
and whether you're doing this or not,
this is going to save you so much time
once you add upload defaults.
I don't know if you know this yet,
but when you log in to
your YouTube channel,
and you go over here to Settings,
and you pop over to Upload Defaults,
you can add text here
in the description box
when every single video uploads,
and it's going to save you
absolutely so much time.
Thank you very much.
Now you have time to go watch Netflix.
But let's walk through what
should be in every single video.
Then I'll talk about how you
customize this for each video.
So the first thing that I
suggest you actually adding
in your description box is
kind of a call to action
to ask them to subscribe.
You're probably on YouTube
to grow your channel,
get subscribers, so
what you can do is have
a little call to action
to subscribe for more,
whatever your value of your channel is,
and then the way to get them
to subscribe automatically is you putting
your entire YouTube channel name,
and then adding this ?sub_confirmation=1,
reason being, if we
copy this, and post this
into Google, what's gonna happen is,
once they click on that,
they're gonna be asked, are
you sure you want to subscribe?
And they can instantly
subscribe to your channel
from that link, so make sure you add that.
That's gonna be a quick and easy way
to get some more subscribers.
The next thing you can add is something
to keep people on YouTube.
Remember, YouTube wants
people watching content.
YouTube's gonna recommend content
that keeps people watching content,
so I suggest having this call to action,
like, "Have you seen my latest video?"
Now, I do have a link here
that I get from TubeBuddy.
TubeBuddy has a bunch of
promotional links that you can use,
and this automatically
updates to my latest upload
every single time I upload a new video,
but you could just easily
have this text right here,
and then, when you upload your new video,
add the link to your last
video when you do this.
The next thing I want you to add
is some playlists, because, again,
you want people to watch more content.
The more content of yours that they watch,
the more likely they're
gonna end up subscribing
or buying from you,
if you're really promoting your business,
and the more YouTube is
going to put your content out
to more people because YouTube knows,
hey, if I put this person's content out,
people are likely to watch
more content from them.
So what I have done here is,
I recommend a video series
that my audience should check out,
so I have a playlist about the best ways
to grow a YouTube channel in 2019,
and this link is to a
playlist of three videos.
The next thing that I have is
Learn the First Steps
to Starting a YouTube,
and then I also have single videos,
and for my single videos, I
have my most watched videos.
How I picked these were,
this is my most popular video
by views right now on my channel,
this is, I think, the
third or the fourth video
that's most popular on my channel as well,
but it's a more recent one,
so I've added that one,
and then this one has the
highest audience retention
as of right now on my channel,
so I added that link as well.
Then, if you have a business
and you're trying to grow your email list,
this is where you want to add a link
for people to get on your email list.
Now, remember, you don't just want to say,
"Sign up to my newsletter."
You want to have something for them,
whether it's a checklist,
or a worksheet, or some
type of free opt-in.
That's what you want to add here
so that they can click on that
and go grab that opt-in.
Moving on down, maybe
you hang out on Facebook,
or maybe you hang out on Instagram.
Maybe you have other social
media platforms that you're on.
You can add that here as well.
I tend to just hang out on Instagram,
so I just minimize their options,
and just say you can find
me hanging out on Instagram.
Then you can add some affiliate links.
I just drop in what I
get asked all the time,
what type of equipment I use,
so I put in links to my Amazon store
so, when they go check out what I do use,
I can get a commission
off of that sale as well.
Then I give them a quick
little sentence or two
about who I am, what I'm about,
and when I post new videos.
That's just giving a little
more detail to YouTube,
what I talk about, you know, YouTube tips.
I credit my intro music,
so that's what I got right there.
I also have my email address so that,
if people do want to email me,
they can reach out to me.
Now, let's talk about what should be
in every single video that's different.
All right, so, for every single video,
you should be writing
at least a one- to two-paragraph
summary about that video.
The best thing to do is
think about those key words
which you want to rank for,
or you want to be related
to, and use those key words
in conversational text
and paragraph format.
I then like to use this summary
as a blog post on my website,
and then link the video
or embed the video to that blog post.
Remember, you want to add that key word
that you're really trying to hit
or rank for at the beginning.
This video was YouTube Q & A,
so I have YouTube questions
right here at the top.
Then, if you have a particular video
that you mention, so if I'm talking
in this YouTube Q&A about
how to create thumbnails,
I want to make sure that
I have a video linked
in the description box about
how I create thumbnails.
Now, that's not a video
that's on every single description box,
but since I talked about it
in this particular video,
that's what I want to link in there.
Now that you know exactly what's going
into that description box,
let's up your YouTube
game a little bit more.
Watch this video that's
on your screen right now
where I walk through
all the YouTube settings
you should have set up
to drive even more
traffic to your channel.
I'll see you over there.
