The violence in Juarez was very impactful because,
a lot of places had to close.
Nightlife was dead.
No one was on the streets. People didn't go out.
We would go out but to homes only. Not to the clubs anymore because they would set them on fire
I was scared that something may happen.
Hardpop is one of the nightclubs that survived the war.
I remember when I first started going out my mother was against it...
Because it was too violent here in the city.
I am the mother of a beautiful girl named Denisse
I wouldn't let her go out. Here in the neighborhood, you would hear things. The patrol sirens, stuff like that.
And I would always be on the phone wondering.
She was scared. But I told her that she had to trust me.
Three of my cousins got killed in one year.
It certainly affects me because one of my cousins had nothing to do with the violence. It affects me a lot.
The city was known for, "The deaths in Juarez".
People here in Juarez love to listen to music. Music has always had a big influence here.
From 2007 to 2012, Juarez experienced an average of 5.8 murders a day, more than 11,000 murders in all.
In 2006, Ricardo Tejada, a fan of electronic music from his time in London, opened Hardpop near downtown Juarez
People go to Hardpop not only because the beer is cheap, also, because they play great music.
In the beginning we fought to have DJs to come to this city.
Hardpop nightclub has always been popular. They bring DJs from Europe and the US.
I am very excited about tonight!
Hardpop never stopped, they were always there. Even with all the violence, they would host events.
They know they have good security and we know it as well.
What it takes to be in charge of security at a nightclub like this, is to protect the bar, our clientele
and logically protect the business.
Besides the good music that the DJs bring, it's also the way we treat our guests.
I like how everyone coexists. The people unite more because it's like a war and we have to be together to come out ahead.
There is a big variety of girls. All different styles. A lot of them come from El Paso in the US
You see them there, your favorite DJ playing for you and you're dancing there to the rhythm of the beat
We go and get distracted and forget any trauma we've had due to the violence.
The city is turning back into how it used to be.
