EVERYTHING IN THERE IS
AMAZING.
FIELD TRIP !
A LOCAL COFFEE COMPANY IS
GETTING IN THE COLD BREW
BUSINESS.
Reporter: OH YES,
AND I AM VERY CAFFEINATED.
ONE OF THESE LITTLE BAD BOYS, 8
FLUID OUNCES, HAS TWICE THE
CAFFEINE AS A REGULAR CUP OF
COFFEE.
I AM SO HAPPY THAT I DID NOT
HAVE ANY COFFEE YET TODAY.
I'M GOING TO SWING OVER HERE
AND CHAT WITH LAURA ROGERS.
THIS HAS BEEN A FAMILY-OWNED
AND OPERATED BUSINESS SINCE
1979.
HER GRANDPARENTS STARTED THE
BUSINESS AND YOU GUYS HAVE
REALLY JUST TAKEN IT TO THE
NEXT LEVEL.
DEFINITELY, WE ARE HAVING
ONE WE'VE HAD SO FAR.
SO YOU WORK IN RESEARCH AND
DEVELOPMENT AND MAKE SURE
EVERYTHING GOES SMOOTHER AND
YOU ARE A COFFEE LOVER.
WHAT DO YOU LOVE ABOUT THE COLD
BREW PROCESS WORKS
THE COLD BREW PROCESS
ACCENTUATES WHAT IS GOOD, IF
YOU HAVE, LIKE MOST PEOPLE LIKE
FRENCH ROAST.
IT IS REALLY DARK, AND
DELICIOUS.
COLD BREW ACCENTUATES THAT
BOLDNESS WITHOUT BRINGING OUT
THE BITTER ACID NOTES.
THE THING ABOUT WHAT YOU
HAVE DONE HERE, THERE IS NO
CREAM OR SUGAR, IT'S JUST A THE
COFFEE.
AND YOU CAN ALLOW THE CUSTOMER
TO THEN ADD IN WHATEVER EXTRA
THINGS THEY NEED BUT YOU ARE
LETTING THE COFFEE REALLY
SHINE.
IT'S THE START.
THAT'S EXACTLY RIGHT, AND
THAT'S WHY WE WORKED ON IT SO
LONG.
WE WANT THE FLAVOR PROFILE OF
THE COFFEE WE ARE KNOWN FOR BUT
IN A COLD BREW FORMAT.
A LOT OF PEOPLE PREFER MILK AND
SUGAR WITH THEIR COFFEE BUT I
FOUND A LOT OF PEOPLE DON'T
EVEN NEED IT WITH THIS PRODUCT.
BUT IF YOU DO I WOULD TREAT IT
LIKE AN ICE TEA, I LIKE LEMON
AND SUGAR IN MY ICED TEA.
YOU CAN POUR IT OVER ICE AND
ADD YOUR CREAM AND SUGAR AFTER
THAT.
ONE OF THE THINGS I'VE
NOTICED ABOUT THIS COLD BREW IS
IT'S VERY SMOOTH.
I NO THAT IS SOMETHING THE
ROGERS FAMILY COMPANY IS KNOWN
FOR HIS HAVING COFFEE.
IS THIS SOME SORT OF TOP-SECRET
THING THAT YOU GUYS DO TO MAKE
YOUR COPY EXTRA SMOOTH?
IS A PROPRIETARY PROCESS,
YES.
IS NOT TO GIVE ME THE
DETAILS.
AUGUST 9 THAT RADY FEEL THAT
THE RIVER CANS AT RIVER CATS
GAME, -- RIVER CATS GAME, THEY
ARE GOING TO PASS OUT SAMPLES
AND THEY WANT TO MAKE SURE YOU
DRINK IT WHILE IT'S COLD.
IT HAS TO BE SERVED COLD.
IN ADDITION THEY WILL SERVE IT
AT THE BANANA FESTIVAL ON THE
11th AND 12th.
ANOTHER GREAT OPPORTUNITY TO
SAMPLE.
CHEERS EVERYBODY.
