Hello, my name is Professor Galit Shmueli
I'd like to tell you about the course Business Analytics Using Data Mining
This is a course that I've been teaching for several years now
For a few years at University of Maryland, actually from 2004, and more recently I've been teaching this at the Indian School of Business
For the first time we're turning this course into a hybrid model where most of the materials are actually available online
In this course we're going to de-mystify a lot of the buzz words that are very hot today
Predictive analytics, business analytics, business intelligence... so many different words, big data, flying out there, but what do they actually mean?
What makes a data scientist? What do you need to know to manage people who do the data crunching?
So this course is focused on the managerial level where you want to understand the whole
context of data mining and business analytics
But not necessarily turn into the data cruncher of the company
We're going to talk about
interlinking the business problem or business opportunities with data mining; detecting opportunities, detecting pitfalls
understanding the lingo
knowing how to evaluate performance, etc etc
So this is a course for people who are interested in being the champions of business analytics projects in different
organizations. It can be businesses, it can be government, it could be NGOs or any place that actually collects data
The course is hands-on
You're going to go through a lot of data analysis and data-thinking yourself and at the end of it
I think you'll gain a lot of new understandings of how to use data and how to think about data in a new way
Welcome to the course and I hope to see you on the forum
