Welcome to another edition of wake up
with
seo where each week we brief you on the
latest search engine
changes news and tools that you can use
as a business owner to help bridge the
gap between your rankings
now and where you want to go so we're
really excited
i hope that you continue to tune in this
week i'm going to
walk you through a free tool
that you need to be using so you know
what is
seo seo is search engine optimization
what does that mean in layman's terms
it's all about
building your digital footprint
especially
on search engines like google and bing
so when somebody searches for your
product or service
your website is populating on the first
page of results
now there's a whole periodic table
of elements that help you as a business
owner
get your website ranking higher and one
of those free tools that
we use every minute of the day is google
search console now google search console
is a free tool that google released
years ago
but 2020 has been a big year for search
console because it's allowing business
owners
to really take control and see very
transparently
what is keeping their website on mobile
and desktop
from appearing higher in search results
and so google search console
google it sign up integrate it with your
website we have a step-by-step on how to
do that
on our youtube channel but today i want
to talk about
a new program that search console is
piloting that's really going to help you
as a business owner
and so right now online
it's continuing to grow and google
is piloting a program in search console
that is going to alert you
to errors again from your mobile
website as well as your desktop that
need you
as the owner to clean up in order for
google to rank you higher
now what's new and what google search
console is piloting
is that you as a business owner now can
actually report
security threats and urgent errors that
are happening on your site directly to
google
and it's right from google search
console so let's just say
your site got hacked um this that's
something that can immediately
affect your search engine rankings you
can go into
again free tool google search console
and
literally tell google that site's been
hacked
is there anything that you can see on
your end submit
and then within 24 48 hours you're going
to see a response from
google search console now it's not a
google rep
but again you're gonna be able to see
what google bots on mobile and desktop
are seeing and how it's gonna impact how
you as a business owner need to move
forward
once your site is up in live this is
huge news i know that it can seem really
um in the weeds but a few years ago you
were never able to communicate to google
now you can communicate to google the
search engine for free
and even within the platform submit
opportunities to google that they need
to see
about your site or submit
and ask for help hey my site is down
it's being hacked what are you seeing
and get a free response within 48 hours
so
if you haven't taken advantage of google
search console this
new pilot that again is allowing you as
an owner
to submit urgent issues
and bugs to google for reporting is
is live it is free it is on google
search console
use it if you're not using it your
agency isn't using it
you're probably not really paying for
good seo since that
is legitimately how you can hold
your agency or yourself if you're the
one who is doing it yourself
accountable for is your website getting
more impressions month over month
if it isn't why are you seeing errors
that
continually pop up and are not getting
resolved
is there something that you're seeing in
there that is like
low mobile page speed
your site's not populating you have
broken links all of this you can find in
search console
so please take this wake up with seo
episode
and use this as a catalyst to take
control
of free tools that allow you
as a business owner to help your site
get ranked higher in results
now speaking of search engines obviously
google
is the big elephant in the room if you
haven't heard about bing and yahoo they
are currently taking up less than five
percent of market share in the search
engine realm
but one announcement i wanted to leave
you with and this was in
our weekly search engine email so if
you're not a part of that visit
guardiannowdigital.com
enroll in our honest and digital weekly
and you will get breaking search engine
news and updates
every week for free delivered to your
email box and one of the updates this
week
talked about apple actually maybe
incognito developing their own
search engine and so one of if you're
not
in the the tech world
and you know search engines i feel like
that word to me was very intimidating
when i say search engine facebook is a
search engine
you can search for things pinterest it's
a search engine
you can search for images you can search
for anything using keywords
instagram it's a search engine right you
can search for
tags but google and
bing and apple safari these
are to us guardian al very important
search engines because
people usually go to these platforms
if they're ready to buy they're
researching and you can actually track
what search terms they're utilizing for
your site to bring up
and part of the reason that google was
wildly successful in continuing to grow
their market share if you can remember a
few years ago
bing had 18 market share again now we're
at five
and so part of google's mobile search
success and sustainability
has been being the default search engine
for
the iphone the apple iphone
and so just watch out we will
deliver more evidence in the upcoming
weeks on this
but if apple decides to not make google
chrome
their default search engine and changes
the game
this could be a big move for apple
actually achieving over the five percent
market share
of bing and yahoo and how does that help
um
or how would that impact a business
owner who's been focused on their google
search rankings and google mobile
rankings this is the time to really dive
in
because now if you have the majority of
your traffic coming through from an
iphone and the default search engine is
now switched from
google to apple's new search engine
we're going to see some disruption not
only in rankings not only where your
website is
currently but you might be able to
really get ahead of your competition on
the hill
if you can stay ahead of the curve with
apple's new search engine
and so i know it's another thing to
optimize it's another thing to worry
about
but if you haven't really consciously
thought about
how often and what browsers and search
engines you're
using think about it think about how
many iphones there are
and think about how many people are
using google and if
the iphone is what most of your traffic
is coming from
and that search engine switches to a
brand
new one that you're not currently
optimized on at all
don't even have a local listing on um
it's going to be
it's going to be a big playground for
businesses to start
an seo journey on a new search engine
and hopefully
it'll allow apple to be in the
the game and conversation when it comes
to search engines
and uh take over bang in yahoo's five
percent market share
so please watch out for that if you have
comments or if you've seen the evidence
on
search engine land and beyond let us
know
we're really excited this is obviously
it's an ever-changing landscape but this
is something that's really intriguing
and
if you again aren't paying attention to
it we'll provide
continued updates on our wake up with
seos but
today was all about google search
console make sure that you use
the free tool make sure that you
communicate to google fix your errors
there's just really no excuses google's
telling you
hear the errors this is preventing you
from getting higher
don't just overlook them make the change
and then stay stay tuned and for more
wake up with
seo episodes on whether or not apple is
really
going to pull the trigger on launching a
search engine hope you have a great week
thanks for stopping by
hope you learned something today and we
look forward to
seeing you next week on another edition
of wake up with seo
bye
