Hi everybody my name is doris cooler
Buttocks we are two years old about 30 people raised about 22 million dollars
We build AI technology in the field of cognitive computing to turn digital assistant type systems into proactive systems
We turn interaction models into a brand new interaction models between humans and machines, and we deploy that in our first product called leq
To help older adults stay connected and engaged to avoid loneliness and social isolation
Won a bunch of awards including best of innovation at CES this year, and maybe we'll start with a short video
So if the AV team can play the video that would be great
Mary Megan sent a new photo, would you like to look at it? Yes?
Would you like to respond to Megan's post sure recording in three two
Before I like you my grandma didn't really get social media, but now she's on all the time, and she's hilarious
besides all that
Leq reminds me to take my meds arranges rides for me
She even reminds me of all my appointments Mary. Don't forget bridge with the Golden Girls and 1 p.m.. Would you like to practice?
Mary you wanted to Skype with Liz would you like to do that now? Oh sure that sounds great?
Hey, honey this
Worries too much. She's always been that way, so I let her check in on me through laq every now and then hey
I just noticed is it a little cool in the house. Oh, it feels great. I'm doing my Tai. Chi now. Yeah, I can see
Ok mom just checking in you take care. I'm fine sweetie chat later
There's a new TED talk waiting for you. If you'd like to watch it or perhaps. You could go for a walk
That's a good idea laq
Great, Mary. I'll be right here when you get back
great
Right so you can see this is a brand new experience a well designed product from a hardware perspective on one side
But a brand new interaction model using body language
Using multi modality and using a field in academia called HRI human robotics interaction now
Why did we choose the first use case to be in the elderly space?
Well as you all know the world population is aging in a record pace
But about 40 to 60 percent of older adults feel lonely in socially isolated
There's no direct causality proven from the CDC that this state
causes directly acceleration of dementia heart disease depression and mortality
And a huge amount of stress for the family as well
Actually in the US alone. There is a recent study that
6.7. Billion dollars worth of spend on medicare medicaid every year is directly attributed to loneliness and social isolation of older adults
It's so extreme that the UK actually nominated a minister of loneliness two months ago
What is interesting though for us is it's also now proven that when older adults stay active and engaged
Which means learning something new every day?
Being a little bleep physically active a little bit mentally active being connected to what's going on
They push out they mention almost half of the time they recover much faster from illness and disease
They're happier, and there's less stress on the family
So how do you do that well we can't get people to be less busy or to live with their parents?
Even though they live far away, and so on we're just a small start-up out of Ramat Gan Israel, but we can do two things
The first is help with the digital divide
You know these products were built for people that are 25 to 35 years old all right. That's the demographic everybody's after
surprise surprise
It's not always easy to use to people that aren't in that demographic in fact as we age our
Ability to learn new things is on a decline and the rate of change of things around us is ever increasing
So we make it super simple and intuitive to use technology to gain the benefit of Technology without necessarily learning how to master the tool
The other thing we found out
Is that older adults need to the stick your routine? That's very repetitive
So to influence change according to their own goals on how they want to live their lives
You actually need to create nudges you need to create interventions
Which means you need to build a system that as opposed to an Alexa which waits for you to say Alexa play some music
actually needs to understand the context around it actually needs to understand the scene in front of it actually needs to weigh multiple goals and
then at the right time interject in a highly personalized matter to motivate people to act and
That's the core of the intellectual property that we developed in the company
So this is leq designed by yves behar
Doesn't look like a robot at all
We use body language as a means of expression because subconsciously we understand body language
It's a big part of communication between humans. That's why you're here in person and not watching this on the web
Together with lights and sound effects and content on the screen
Creates a very very compelling system or very compelling experience and of course we're always learning and we're personalized using
reinforcement learning mechanisms
In our first product, which is now in beta in the United States. We do four key things we make communications easy
We leverage tools like facebook Messenger
So the grandkids will easily send pictures and messages and communicate the way they're used to and allow the older adults to participate
in that in a way that they're used to without needing to figure out how to use the tools plus videoconferencing and so on
We bring content both proactively by suggesting it
But of course it works reactively whether it's videos and music and podcasts and audio books and games and so on
We have assistant tools that help older adults remain independent longer in their own home schedules or during rides
Information services etc and
Then we also provide on an opt-in basis the ability for families to check in on their family
See mom woke up on time see if she's active this week and in case of an emergency if you had a permission
You can log into the system turn on the microphones turn on the speakers
So that's really what we're about
There are three key differentiators of this product from other assistants
You might find the first is this multi-modality this new interaction model of the motion the personality the endearment and the humor
together with delights and and sound effects etc
There is this new to the world
Changing the way we interact with digital assistants from a reactive State that you approach the assistant to a proactive
State that it approaches you at the right time
with the right goal to help you meet your own goals and
Then there's the hyper focus on this first use case for the company which is older adults
we've worked with over 150 older adults and the design and development of this first product and
There are many reasons why it's fine-tuned to them
You
You
