We both traveled in from New York.
So we haven't been in the UK for very long so I think we're feeling the effects of travel a little bit
Hopefully we're not too rusty as we start getting a grilling from the Dragons
But will the pair be returning to the Big Apple with more than just a healthy airmiles account?
Hi dragons, my name is Nathan Evans and this is Patrick M Braun and our company is called brand yourself. We're seeking a
100,000 pound investment in exchange for a 1 percent equity stake in our business
Dragons meet Steve
Steve is an Oxbridge graduate with a first-class degree
Basically, Steve is an employers dream
But when employers look Steve up online, they don't find professional Steve
They find gap year Steve where one moment has ruined dozens of job opportunities for him
Now Steve found out the hard way how you look online today?
Directly impacts your career more and more employers are analyzing everything about you before making a decision
That means a single negative online search result or single inappropriate social media post or image can ruin your career
That's why we created brand yourself the most comprehensive platform that helps individuals clean up protect and improve how they look online
first our technology scours a web and identifies risk factors that could hurt your online reputation and then walks you through the process of
finding and deleting inappropriate images
Now while your initial report is free users upgrade to a 70-pound yearly subscription to get full access to all of our features
Last year, our revenue was over 4 million and this year were on pace to do over 5
Dragons, thanks for your time. We'd love to take your questions
Cleaning up online is the idea Patrick and brawn and Nathan Evans hoping to clean up with in the den
They're offering just one percent of their business in return for a hundred thousand pounds
Taz Levani is first to quiz the profile polishing pair
Nathan Patrick hi
It's a unique idea
But I myself could go and screen myself on Facebook and delete all the pictures that I think could be offensive or prevent me from
Getting a job and save myself 70 pounds. Yes, but the average person has thousands and thousands of post and
Thousands and thousands of images. They don't know what they all are. I went through it myself manually it took 18 hours
But it's not just the time it saves you
Online screening has just become so much more pervasive
Whether you're applying to school or applying for a job or applying for an immigration visa
You're going to get screened and these screens are way more than just a search. They go through everything
So what it does is advise you any negative things on Google. Is that what it does?
So let's say
You have a negative search result and it's not something you can delete because it's not your own Facebook
And it's someone else trashing you it shows up in Google. For example, I think at least in the u.s
We've dealt with more victims of revenge porn than any other company
Sometimes those things to be directly removed other times
You can need to kind of minimize the damage of this by surrounding it and burying it with more positive things now
We can do that for you
Guys isn't the end result of all this cleanup
The actually everything is so clean. They can't really see the real person and you're not branding yourself. You've just become bland yourself
Yeah, what if it just came off social media to get all together. I'll just delete Facebook Twitter Instagram
No footprint on social media. So there's one thing which is not having anything negative but more and more employers are looking for
positive things that reinforce their decision online so not having any social media accounts that give them any
Indication is a bit of a red flag to employers at the moment
The online entrepreneurs approving why their service is a necessity not a luxury
Touka Suleiman now wants to focus on the cash the techie twosome are bringing in
It looks like you've got a business
You've turned over 4 million F is 4.4 million last year
and what was the gross profit it was 2 million net profit is a loss of
450,000 and
That's because you always been on tech correct. It's a blessing. It's a shoe. You'll do 5 this year. We'll do 5.2 million and
Level or you still lose money. We'll
Expecting to lose money again this year hilarious a best same as last year by 450. Yes
Ok, so it's very apparent that you're losing money and money doesn't come from thin air
At the moment you're trying to raise 1 percent
Which bet is a company at 10 million? Yes
This is a part of a larger raise that that we're putting together this year of about 3 million pounds, right?
But you've done your homework about me. Haven't you I have I
Know you don't get out of there for 1 percent. Yeah, so I'm assuming if I want to invest you'll accommodate
We're here we're here to make a deal. Yeah. Ok, that's good
Tuukka suleiman tests the water and discovers the duo's terms appear to be negotiable
But Deborah Medan wants to establish why the pair have traveled across the pond to seek investment in the first place
I'm interested. So there's an equivalent of Dragon's Den in the US
Why didn't you go to them cool shots tank over there, isn't it?
We did appear on Shark Tank and we got a two million dollar offer
But we just couldn't negotiate so I walked away from the deal gosh
Okay, but I have to say the risk of sitting in this chair is that you don't do the same thing again
You know in retrospect I didn't know that there was extra value and having a shark then there was the money
We need to make sure we've learned from that mistake
I don't want to be seen as someone who goes on a show like this and does the same thing
So what we want to do is act drastically different this time around
Good
Can I just take us back to the investment, how much do you guys own to the company? Yeah, so I
Hesitate to put the exact percentages of everybody, you know out there on on TV
Why why would it you can just search and find that out?
It's not completely public employees and things like if I'm investing in you, I wonder that
Yeah, you you will know this before you make an investment exactly
So I'm I'm now currently before I make an investment. So I need to know what you guys own the company
Me and my co-founders Oh mister just picking you the founder
10% and Nathan what do you know? It's less than 2% and have you communicated to all shareholders?
That you're here, yes, and we have the consent that we can negotiate to certain types of things. Okay. I've got it
Peter Jones pushes the entrepreneurs to reveal their share structure
and that they've got the green light to cut a dragon friendly deal and it appears Jenny Campbell is
warming to the cyberspace sprucing idea a
Lot of people need to clean up their act online. It's like moving up the dirt off the carpet, really
It's isn't it sort of that extent it is a useful tool
Where it doesn't work for me as I don't like be in a small fish in a huge pond
I like to make a difference and I just feel that with this tiny tiny sliver of
Equity that that's not for me
So I wish you all the best and I'm out
The 1% share offering has no appeal for Jenny Campbell and she ends her interest
Touka Suleiman now wanted to talk about the pair's plans for relocation
Hi guys, how big enough if you want?
Very easy to please what if I said to you
I'll give you a thousand square feet free of charge for 12 months in the West End of London
If you give me ten percent of business
I
Don't think it it's not gonna give you temps may be
Guys I'm gonna make you an offer
I'll give you all the money
They'll want 4%
Thank you thanks to Casilla man tables are bid and throws some rent free real estate into the mix
Does serial investor Deborah Medan think the online airbrushing idea as potential I
Think it's great. It's bang on
You guys are smart, you know you're on it and when a business comes into the den, there's absolutely ahead of the curve. I'm interested
So I am going to make your mother
And I'm gonna offer you all of the money and
I want 3% of the business. Okay. Thank you. Thank you
Guys
You've been very transparent which is really good. And I think the bellman that you've got going on is very interesting as well
So I - I'm gonna make you an offer
One hundred thousand pounds all of the money for three percent
Cage Levani and Deborah Medan make identical offers and join the party
Where the hat-trick of deals already on the table? It's now just tech tycoon Peter Jones who remains
Will he want to add the online business to his portfolio? I
I
Really like it and it is a concern as a dad as well with kids that one photograph that one annoying thing
Their behavior has affected
potentially their career and
That's a shame. Actually, I think what you've done is is really good. Thank you. Thanks and you've gone Shark Tank
You're in the real show now. Yeah, this is where it started
These are the guys that do the deals tell you yeah, so you did the right thing coming to the UK
I'm actually gonna make you an offer
And I'm gonna offer you all of the money
For two and a half percent of the equity
Thank you, thank you very much
Don't think about it. Yeah. Do you mind thank you. Thank you guys. Thank you
The entrepreneurs have four bids to consider
Touka Suleiman is offering free floor space, but once four percent of the company do you think?
Oh shit
Debora Medan antes Levani both won 3% to her pants and
Peter Jones has sharpened his claws and undercut them all with his turned a half percent demand
They regretted their decision to reject a deal stateside
are
They now ready to accept any of the offers on the UK table
So firstly thank you very much for hearing us out and thank you for the offers
Petey gave us the most generous offer. So I'd like to put a counter forward to yourself
Would you be prepared?
to
Provide us with the 100,000 but in exchange for 2% of the business
Is that offer open to other dragons or is it just to Peter
At this stage its it's an open offer
If it was open to other dragons I wouldn't accept it. Okay, so I'm gonna ask you what would you like to do?
If you accepted the offer I think we'd be ready to accept that right absolutely
Okay, I
Would accept two percent but the most important thing for me is on the next fundraise I'm not diluting
I'm prepared to accept that deal. Yeah
Thank you very much thank you fantastic. Thank you. I'm gutted and delighted at the same time
Peter Jones accept the counteroffer and shakes hands on a deal
The entrepreneurs exit the den with the hundred thousand pounds they were seeking and detect tour de force on their board
That's a great business. Mr. Jowell. Well, I don't want to say
Big that's tough. They have very good poker faces the best being Peter Jones
I actually felt quite bad closing everybody out you out then. Well, you should because that was quite rude actually
the pair head off the new york with a possible celebratory stop or
You might we might go to the pub and have a drink but uh, it's inconclusive
You
