people who are crazy enough to think
they can change the world are the ones
who do once been the finishing line of
Apple's commercial that resurrected it
from his deathbed to reaffirm its glory
which was once visioned by Steve Jobs
speaks of none as much as it of him and
precisely this was the reason why he had
to drop his voice from the final airing
of the commercial and instead played
actor Richard Dreyfuss's voice over for
he never wanted people to think of him
but Apple.
Alas, every time we hear this be it in
any voice, it just him we can't help, but
think of - Steve Jobs - the larger-than-life
figure. For one part he really did
change the world from dabbling around
with circuit boards in a garage to
crafting exquisite gizmos that ensures
the status quo of millions of people
attributes to the magnitude of change he
along with Wozniak have caused and the
other as to being crazy he really
was one, a crazy person. Not just that the
people who had been around him
complained of his eccentric behavior but
he even for himself sometimes made
such choices that would have made you
rethink of his mental state, but whatever
may people accuse him of- be it crazy,
maniac, jerk or ruthless but for Steve his
every aberration in his behavior stemmed
from his constant denial of the reality
or to stick to the terminology it would
be the distortion of reality
being abandoned by his biological
parents to being thrown out of his own
company have very often left Steve
disappointed by reality. To understand
him at first one needs to understand his
vulnerabilities that once surrounded him
in his adolescence. Doesn't this surprise
you
the man who was complicit in "No poaching
conspiracy" of Silicon Valley also once
insisted to be a monk or he who dropped
out of college, lived in subsistence, flew
all the way to the other side of the
globe to seek his spirituality and inner
peace also ruined his serenity in the
quest for perfection. Steve Jobs was a
contradiction in himself. Nobody proved
him wrong as much as he himself.
frankly what fascinates me in Steve is not what
he became off as an old corporate guy
who is now revered as the most influential
entrepreneur of the 21st century but
when he was just a hippie, a young goofy
person who went around without shoes,
dropped acid and was open to almost
everything that helped him shape his own
reality. Whether it was following the
counterculture that promised him of
serving the dead ideologies or living
solely on starch-less food that he
thought would help him purify his body
and soul. You might not know but once
Steve to arrange the money for his trip
to India decided to work in Atari and to
get hired there he reached up to the
Atari's place and asked the receptionist
"I want a job here and I'm not leaving
unless I'm hired." If this makes you think
of him as a rebel and stubborn, wait till
he grows up to deny the paternity of his
own child with the same zeal, he insisted
on getting that job. Now you still think
of him as a rebel, well he could be for
his rebellion was not against good or
evil but against his own reality. For the
things he didn't want, he would go to any
extreme to deny its existence, even if it's
a fetus carrying his DNA
For Steve, his will to distort the
reality helped him nowhere more than in
Apple. He pushed people to believe in
things that were otherwise thought
impossible. His uncompromising approach
to get the perfection even for the
things that were too fine to catch any
sight is the reason why Apple products
despite its royalty never forgets the
simplicity. He might have been a pirate
of Silicon Valley, who gathered up things
and made something new out of it, but for
the beauty that we see in Apple
products and the elegance with which it
is made that makes our hand crave for it
is because of Steve's adherence to art
as much as it was to science. He knew the
real innovation is only in the marriage
of Technology and art and in achieving
so he was often ridiculed and accused
of wasting time on petty and frivolous
things but again his distortion of
reality made him stick to it and pushed
him through.
but what's depressing though
is that the same attitude of denying the
reality that made him rebel as a youth,
helped him design some finest and exquisite 
products, glorified Apple to be the
most valuable company on the earth
betrayed him in the face of death Steve
after being diagnosed with cancer
delayed the surgery thinking he might
get away with it with some
unconventional methods
He tried Zen meditation and weird vegan
food, visiting, spiritualists and using
other treatments he found on the
Internet but unlike in the past he was
eluded this time and eventually caused
his death the man who is often said to
be a genius died of his own stupidity
there's something going on here in life
beyond just a job and a family and
career there's another side of the coin
it's the same thing that causes people
to want to be poets instead of bankers
and I think that that same
spirit can be put into products
