Hello, everyone.
Derek Johnson with tatango.com.
Today, I'm going to be showing you an RCS
chatbot directory from Quartz.
If you're not familiar with them, follow the
video.
I'll explain everything and how they're using
RCS chatbots to engage their fans.
So, first off, let's start with how do you
get access to the RCS chatbot directory?
Well, first off, you have to have a Samsung
device, usually a newer Samsung device.
This one is the Galaxy S9, beautiful device.
And I am on AT&T.
So, a few things.
Android, because it's RCS, Samsung, and then
AT&T.
The nice thing is once you have all three
of those, then when you essentially just open
the phone up from, you know, getting it from
the store, you don't have to download anything,
activate anything, turn on anything.
When you click "Messages," you'll see at the
very, very right hand side it says "Chatbots."
And there you go.
These are all the chatbots that are pre-installed
on the phone.
So, really a lot of screen real estate is
going to chatbots.
Another couple things here.
In my conversations, I'm having conversations
with brands a lot, because that's my business,
but most people would have conversations with
friends and family here.
So the chatbots would be intermixed in with
your friends and family messaging, which is
kind of cool.
So, you know, you could be chatting with your
mom, and then you realize it's her birthday
and you could be like, oh, you know, I need
to, you know, jump into 1-800-Flowers.
So, I just click on the message that I've
already messaged 1-800-Flowers with to start
chatting with them again.
So that's really cool.
If I click "Contacts," you'll see that actually
"My chatbots," which are my favorite chatbots,
they are above my friends and family contacts.
So, again, Samsung, AT&T giving a lot of real
estate to chatbots.
And then most importantly, if I click "Chatbots,"
you have all these chatbots from 1-800-Flowers,
CNN, Express, Kroger, Walgreens, Warby Parker.
Some huge names that are already in the chatbot
directory.
So, as I said, we're going to be looking at
the Quartz chatbot.
So, I'm gonna click this, and what's great
about, remember, I said, you know, if you're
not familiar with Quartz, I'll explain what
they do.
Well, maybe a lot of people aren't familiar
with Quartz.
You know, they're not maybe as familiar as
like CNN or Fox News.
But what's really interesting, instead of
just jumping right into the chatbot experience,
you see it says information about what Quartz
is.
And also, for a lot of these chatbots, it
also tells you what you can expect from the
chatbot experience.
So, let's look at it.
"Your guide to the new global economy: news,
obsessions, and projects to help make your
days easier and more interesting."
Okay, so now I understand what Quartz is.
Two things here, I can click "Add," and that
automatically adds it to "My chatbots," which
I can access from the Contacts here.
So, as you can see, you know, Quartz is right
there.
And then you have the branding, which is really
nice.
So, you have the logo, you have the color,
instead of a short code, it says "Correspondence
by Quartz."
So that's really nice.
I can even click up in the right hand corner,
I can click "Settings," there's just a bunch
of cool options, rather than just kicking
you right into a chatbot experience.
And then you have "Terms and Conditions" at
the bottom.
So I'm gonna click "Chat," and right off the
bat, when I click "Chat," it fires off a message
to Quartz with the word "Chat," and that essentially
says, "Hey, Quartz, I'm trying to interact
with you."
So, they're doing a little kind of back and
forth here.
What's interesting about this one is instead
of requiring me to type, you know, "Hi, bot,"
I essentially just click that little thing
and it creates the message for me.
So, "Tell me.
Is this what they call 'the beginning of a
beautiful relationship?'"
So, instead of being like, you know, "Yes?"
or you tell me and I have to type it in, they're
essentially...this is a button that when I
click it, it creates a message that then is
sent automatically to Quartz.
Okay, so you can see things are happening
right now.
Okay, very cool.
So, Quartz is using a GIF.
This is a GIF, not a video, because a video
you'd have to click to start.
So this is a GIF.
This is actually a pretty long GIF here.
And I can actually click on it, and expand
it, and open it up.
So, a pretty long GIF that they're using,
which is pretty cool.
The reason that you can use a little longer
GIF than normal is because they're pulling
the information down from a host site rather
than actually sending you the GIF file.
So, that's why this GIF, I think, is much
longer than maybe you can send with MMS right
now.
So, let's go through it.
"Here's how this works.
I'm here to talk to you about news, work on
projects, obsess over the day's curiosities
and hand you boxes of cereal."
Sounds...
Oh, okay, that makes sense because it's part
of the GIF.
And then I click "Wow."
Okay.
So this is a little better representation
of these buttons at the bottom, or "chiclets,"
people call them all kinds of different things,
"smart replies" sometimes.
You can see that there's actually four of
them down here now.
It was a little kind of confusing at the start
because you see just one button, you're not
even sure that you have to click that, it's
a little more obvious when there's four that
you can click them.
So, let's see.
"In the meantime, they're ready to get you
started.
Where to first?"
Let's see.
I'm a big news fan, so I'm gonna click "news."
And you can see how kind of snappy this is,
it's really kind of cool.
Okay, "Here's the latest: It's 30 months since
the UK voted."
And then it looks like...are they using this
as a button?
Okay, it's not a button.
What they're using is an emoji pointing down
to say, "Hey, here's the other stuff down
here."
What we're seeing a lot with RCS chatbots
is, like Quartz, they're using the chatbot
to eventually take the user to the mobile
website or to the app.
So when I click here, it takes me to the BBC
with that specific, you know, article that
I was interested in reading.
They're not gonna most likely put the whole
article...oh, actually, they're sending me
a lot here, the whole article in the message,
because that might be a little excessive.
Okay, so they just keep sending, you know,
me different articles that are interesting.
And I can click on these.
And then at the very bottom, it says, "next
story" or "I'm done with news."
Let's say "next story."
This one's kind of cool because this original
one is kind of boring.
There's no image obviously.
This one actually has an image now, and the
information that I can click the qz.com.
So, maybe the qz, Quartz, when it's on their
website, they have images.
And I can click on it, sorry about that, I
can click on it.
And I'm going to the Quartz website.
And then it's sending me a few articles each
time that I do that.
"any other news?"
Let's go "keep chatting."
Okay, really cool thing that just pulled up
here, really great use case for both news,
and we've seen it with CNN, but also like
retail, restaurants.
This is a game changer, I think, for messaging
in general, and something that even email
marketing can't do.
Look at that.
I can scroll left to right, and essentially
they call it a carousel, and you have not
only the image, which you can click on, you
have a title, you have a description, and
then you have actually the link at the bottom.
And they're all kind of packaged in this nice
little package.
So, let's click on this one.
Okay, so instead of...that's not a link, actually
it's a Smart Reply.
So, when I click on it, it's sending "bring
the crayola" to Quartz.
So, "Decision time.
Would you, or would you not, let us dye your
hair purple?"
I'm gonna say "not a chance."
I don't even have that much hair.
And you can see it's rendering the image from
the host site.
I'm clicking, "...I see."
You can see this is a pretty robust chatbot.
So, you know, they continue to chat with you
and ask you different questions.
Okay, that was interesting.
So that was interesting.
It was a 
button with an emoji, and when I clicked the
button with the emoji, it actually sent the
emojis, three of them, to Quartz.
And they know to process those three emojis
when they're in sequence, and respond back
with this.
So they're using...this is not two images,
this is one image.
So they're using text, then the image, and
I can click on the image and expands it.
Wow.
And then I can click, again, this is a button,
and it's a Smart Reply, and it's sending,
if it were to say, you know, "chat with me,"
I'd click it and then when I click "chat with
me," it would send "chat with me" to Quartz.
They're using emojis here, so when I click
it, it sends the emojis to Quartz.
So, you can see this as a extremely robust
chatbot.
I don't know if it'll actually end, but you
can see how consumers might be...man, it just
continues to go.
You know, if I'm sitting on the couch and
I'm, you know, kind of absorbing all this
information and I just keep clicking through
and I keep looking at their information...and
now, they even have something...they have
a color hue test.
Let's click "Start."
Okay, so this is going to a mobile website,
and let's see.
This is the color hue test.
I'm not gonna do it, but really cool.
It's like, you know, "don't go" and then it
will continue to chatbot.
So this is a real true chatbot experience.
Essentially, people are chatting all the time,
you know, "let's talk art."
And you can see kind of how addicting this
would be, as, just continue to go through
over and over again.
Pretty cool experience.
An interesting way to get your news, because
unlike CNN, CNN, they have a nice chatbot
where you would message back and say I'm interested
in sports, it would give you a couple of sports
option and you click it, you go to the mobile
website.
They're integrating a lot of kind of experiences
and chatbot-like experiences into the news
and some of this isn't even news.
It's more kind of educational.
So, really interesting way that Quartz is
using this RCS chatbot experience for their
customers.
And it almost, from my perspective, it almost
feels like this will never end.
There's so many different decision trees that
it could go down and you could just continue
to learn and kind of absorb what's going on
here.
And they do a really nice job of, you know,
kind of integrating things.
You have "view on Twitter."
This is cool, you can click "View All."
So for a longer message, "View All" is a really
interesting option because instead of like
taking up the whole message, you can click
"View All" and then it, you know, you could
even read a book, you know, if you wanted
to.
If you wanna put that many characters in and
then you have the "view on Twitter," with
a really nice display here.
So they're actually using the image that is
on the left-hand side rather than on the top,
which is normal.
And it looks more kind of like a Twitter type
experience, and I click "view on Twitter,"
and then it'd open up that Twitter message
there.
So as you can see, it just keeps chatting
with me.
It's kind of cool and I could see somebody
spending a lot of time on this RCS chatbot.
But unfortunately for us, we have to go, because
we got things to do, and other RCS chatbots
to look at.
Again, that is a RCS chatbot experience demo
from Quartz.
And this is on a Samsung device on the AT&T
network.
Again, if you go to the AT&T store, you pick
up a new Samsung like the Galaxy S9, it will
be automatically on the phone.
You can use it day one, so pretty cool.
If you have any questions, comments, feedback,
let us know in the comments below.
My name is Derek Johnson, with tatango.com.
And again, this has been an RCS chatbot demo
from Quartz.
