Apple's iOS 14 is potentially disrupting the privacy game.
So, lots of new features and protocols that are a part of
this might change the landscape for tech companies and data
privacy legislation as we know it.
So one of the biggest qualms is that lots of tech companies
are pretty murky and opaque when it comes to how they handle
your data.
So for instance, did you know that apps like Facebook and
YouTube track other devices that are even sharing the same
network as you? Did you know TikTok, Chrome,
LinkedIn (and lots of other apps), they track what's in
your clipboard or what you're typing into other apps? Or, did
you know that lots of apps track your location through GPS
or even through triangulating Wi-Fi networks and Bluetooth
networks that they know the location of already?
This is already happening- much of it without your permission.
So what is potentially changing here with Apple iOS 14. So
first they're putting up a pop-up whenever anything like
this is coming so you have to actually essentially opt-in
to give permission for all these different things. Because
a lot of these apps, they're really extending their permissions
beyond the intended use of what you might have already given
permission for there. Some other things that are happening
with Safari,
you'll be able to see all the different trackers that are
in place and it's actually quite a bit more than you might
anticipate. It's flagging clipboard tracking like I was mentioning
before. It also flags local network tracking. And also there's
something called a MAC address that it's going to make private
by default also. A Mac address is a unique identifier for a particular
computer or cell phone.
Sometimes it's just anonymous. People and advertisers track
that, but it could be tied back to your name and all these
other things.
So now people wouldn't necessarily know that it's your iPhone
that's on that particular network, or going through all these
different places.
So these are some things that might make it tough for tech
companies and data privacy. But, it seems things are kind of
going this way with California
and the CCPA.
I'm curious what your thoughts and questions are. Let me know
down below.
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