Hello everyone. It's Cate Stillman with
Yogahealer and Yoga Health Coaching.
And I'm here with Sofia
Barbosa and in,
in Portugal and the north of Portugal
and Sofia has just helped us create a
course called "How to Find the
Money" or "Find the Money" fundraiser.
And it's how to find the money
for the training that you need.
Because what we've heard so many times
is people really want to take one of our
courses and, and they don't know
how to have, how to find the money.
and they often don't understand
how other people find money to do
what they want to do or
what they need to do.
and so we created a
special training or,
I guided Sofia in
creating a great training.
And so far we've heard
great reviews on it.
So we're gonna talk a little bit about,
about friendraising or fundraising
for the training that you need,
whether the training is
for your personal thrive
or whether it's for your
professional thrive.
So we're going to look at both of
those aspects. And I just want to say,
as I was reflecting a moment ago
on and having this conversation,
reflecting on my, on my past
investments and how I've, you know,
how did I find the money
when I didn't have it and
for the training that I needed.
And, and it's interesting.
Cause if you talk to
almost anyone who's...
who's really grown
personally or professionally,
and they've had to figure this out.
So I think there's an assumption out
there that some people just have money and
some people get to do what they want
because they have money and some people
don't. And what we're trying
to break down is like, no,
usually that's not the story behind it.
Usually people who invested
the way they wanted
to invest had to hustle, had to
figure it out, had to, you know,
have a lot of conversations.
I expressed interest to other people
and actually generate the money
that they wanted. So that's what we're
doing today on this, on this fundraiser,
how to do a fundraiser, how to do a
friendraiser for the training you want.
So Sofia, why is,
friendraising a good idea for people
who don't have the money to do the next
level of training that they need?
Well, for me,
and I think what the course is trying to
show you is that this is a building of
relationship. First of all, you
rely a lot on community. And I,
I think this is the moment
to go deeper with that,
to go deeper into that community
relationship building.
so sometimes, you know,
you don't want to ask for help or you
think you don't need to ask for help,
or you feel like that
it going quick trap of,
if you ask for help, it means
you're not in the right path. And I,
I sense that from my own
journey and from, you know,
guiding people throughout time,
that it's actually the opposite.
When you ask for help, you
discover so much about yourself,
about others and you connect in a way.
So besides the fact that you're
going to fund your course,
you're going to learn
a lot about yourself.
You're going to create
amazing relationships with
the people that are part of
your life. And I think
that's already such a great,
a great journey to have, right?
Yeah. Yeah, and there's like
really great ways to do this.
There's great ways to ask for help.
And I think that's maybe where some
people go wrong is they think of it as,
you know, as charity or as,
an unwillingness to, you know, to,
to source well from within or whatnot.
And there's a judgment around that,
but there's,
there's really smart ways to do it
in a way that it feels like,
two people helping each other out.
And that's really where we want to go is
like, what is it? What is it actually,
what does an exchange look
like? That's really healthy.
That is in the fundraiser
friendraiser category.
So I totally agree with you
on the relationship building.
I guess it's going to add another
level to relationship and there's,
there's great ways to do
it. So you put together our,
our find the Monday friend raiser course.
And can you just give an outline
of some of the lessons that in,
in how you and I kind of went through
the process of figuring out the
step-by-step of, of how to navigate this?
Cause there's so much out there on
fundraising or fundraising right now.
Yeah. So we wanted to create something
that was practical, that wasn't,
too overwhelming that was, you know,
separated in a good way that
was created in a good way.
So we start by giving you an outline
of what are the step by step,
what is the step by step
process? So you have a checklist,
so you can go through
it. And after that,
we want you to really feel inspired,
to understand why do this, what is,
why go through a fundraiser? Why
goes through crowdfunding?
And look at stories from members,
look at stories from, you know,
inspirational sources and
see, go deeper with that.
So we start in that process,
then we help you find your story.
And this is the big part of the
course is really connecting with,
your, your element connecting to
your core and knowing, how to,
how to guide yourself through the
process and how to discover more about,
about you and why is
this important for you?
So you're going to connect deeply into
why this matters for you so that the
people that you're gonna, they're
going to be part of your journey,
also feel infused by
this feel inspired.
and if you have any.
Yeah, I'm going to,
I'm going to highlight this because
finding out the story behind,
behind why you want to take
this course in, Oh my gosh.
When I go back to my
history of training first,
with ayurveda and in
yoga and enlightenment,
and then in business,
and then more and more in business and
online business and team building and
leadership and strategy, and in
all of these, these different,
and I just go and I connect all
those dots and it's like that,
that's why we can do so much is because
of all those different levels of
training. And when I look back on
my path and, and in Dharma of like,
I have a Dharma to lead, I have
a Dharma to make a difference.
I have a Dharma towards
affluence and influence and,
around some really specific ideas
around personal and planetary thrive.
And everybody has a story like everyone
listening, like you have your own story,
no matter which stage of the
journey of that, you're on,
whether you at the
beginning, or we have some,
we have some people in the 60 year old
category that are taking this course
right now because they want to reinvent
what's next and they don't have the
money to fund it. And they're,
but they're able to connect so many dots
in their story to why this next level
of training is so important
for them to actually be able
to serve. And that's what it always
is, whether it's personal thrive or,
or a professional journey,
is like, you want to be,
you want to be more whole and more
complete and more capable and yourself so
that you can do more. And the do more,
usually involves doing more for
other people or for a cause.
Yeah, absolutely. So if I can even put
a little bit of my own personal story,
because when I was going through
the, the doing the course,
and it's funny that this...
it's so incredible how things work
in life, but this landed on, on
my lap, you know? And for me,
my journey started, the biggest
part of my journey started with,
with help, with asking
for help. So 10 years ago,
before social media was
what it is today.
I was pretty broke after a series
of really terrible decisions,
which I think sometimes we find
ourselves in that place and I did,
and I had an amazing job offer an
opportunity to work in Malta at the time.
And it was really, I just had
to jump on. It was really fast.
I had to go and I was so broke. I just, I,
I knew that that opportunity was going
to change my life and that was going to
transform me and ask a lot of
me. And I knew I had to take it,
but I didn't have the ability to ask
for credit because I was unemployed.
My parents didn't want to support me,
which I think also a lot of people might
find themselves in that place where a
family cannot be of support. So I, I,
I just went asking for help with friends
and with people I knew at the time and,
one person emerged and she was
like, here it is, I believe in you.
I know you're gonna turn
around and there you go.
And if she hadn't done that for me,
like my life would have been
completely different.
and I always believe that something
emerges in, someone emerges out of,
out of that chaos in your life.
If you, if you keep that open,
open heart and that belief that you
really are going to turn things around and
you really just need that opportunity.
So that really changed my life
and later, you know, it's, it,
it fermented our relationship and
I was able to give back to her,
many ways. So I know the,
the beauty of having someone who believes
in you and also then connecting and
that relationship.
There's a level, there's a few things
I want to say to what, into your story.
And one is the accountability that one
feels when someone else invests in you
on a personal level, that you will
never feel with a credit card purchase.
Right?
Absolutely. Absolutely.
And that,
there's something to that where you
want to give the person that helped
you so much more than they gave you.
You like the law of
reciprocity kicks in big time.
And sometimes actually in
finding the money,
the law of reciprocity,
you're actually calling back in the
favors that you've already given.
And so I just want to bring that up too,
is that's also something that
I do see happening quite a bit,
particularly for our Yoga Health Coaches
who have been in service to their
communities and then service to
certain patrons for very long time.
And now they're calling back some
of those favors. And then again,
the law of reciprocity continues
because once you receive back,
then you want to give,
then you want to give more,
that's the way of the natural law.
I had allergies as a kid
and as a teen and as a
young adult through ayurveda,
I uprooted my allergies.
Otherwise I would have also had
allergies through my adult life.
My allergies were the horrible,
super snotty, itchy eyes,
puffy face variety.
The doctors tested me and found me
allergic to dust, to pollen, to cats,
to dogs until I learned
ayurveda for allergy relief.
I had no idea that there were underlying
imbalances that were provoking.
My allergy attacks. The side effects
from the medicine left me... Well,
medicated! ayurveda understands
the language of allergies,
the root causes,
and what allergies are trying to tell
a person for those allergic to your
ecosystem or your pets, pause and think,
why are you allergic to nature?
Are you so out of the loop that
your body recognizes local pollen as
allergens? If you have pet allergies,
do they get worse with certain seasons?
Well, it might appear you
are allergic to nature.
Chances are you're out
of sync inside your body.
My experience as an ayurvedic
practitioner and leader at Yogahealer.com
since 2000,
is that out of sync bodies
become reactive bodies.
When an internal tipping point is reached,
this tipping point is often reached
when seasons changed and internal
imbalances have built up.
What type of allergies do you have?
Did you know that the underlying cause
of allergies is unique to the individual?
Both their ayurvedic
constitution and their imbalance.
This is how ayuyrveda works
with diseases and imbalances
What is the constitution Prakruti and
what is the individual's imbalance
or reason they have allergies,
Vikruti. Pharmaceuticals
on the other hand work like
a one size fits all approach.
And we all know that one size fits all,
never really fits. Pharmaceuticals
that are antihistamines
never target the root problem.
Allergy drugs have side effects.
From a holistic perspective
the side effects aggravate
the root problem. Yet,
Leave the allergies untreated and you
suffer. What is the way out of this loop
through symptoms, allergies reveal
much of the Vikruti to the trained eye.
The symptoms lead you back to the cause.
If you know how to interpret your
symptoms, you'll find the cause.
In ayurveda either Vata,
Pitta, Kafa or Ama are usually
involved sometimes multiple
doshas, plus ama, are at the root
always come back to the question.
Why is my body reactive?
And what if I could help my
body become less reactive?
Wisdom is power and allergies
are optional included
in my all new allergy relief
with ayurveda course
Is: part one, "What types of allergies do you have?"
understand your symptoms
and the doshas. Part two:
allergies, ama, deeper imbalances
and autoimmune disease.
Part three: rewilding your
gut, your lungs, and your skin,
and part four allergy relief,
Vata Pitta, and Kapha solutions.
I hope you'll take a look at
my new allergy relief with
ayurveda workshop,
whether you have allergies or someone
you take care of has allergies.
If you want to help yourself or someone
else, I know you're going to love it.
And the good news is as a podcast
listener or a YouTube watcher,
you get 65% off with this link.
And you can get 65% off my new
allergy relief workshop with
ayurveda. Cheers to an
allergy free existence.
This is Cate Stillman
with Yogahealer.com.
So the other thing I want to bring up
is there's this funny, there's this,
there's this story in the story
of that's Swami Rama tells in, in,
at the 11th hour and for those who don't
know Swami Rama, he, he was the,
the visionary behind the,
the Himalayan Institute.
And he grew up with yogis,
in the Himalayas.
He has a really interesting birth
story. I won't get into the whole thing,
but it's super fascinating. It's just
like, it is beyond it is super normal.
In any case he's hanging,
he's like a teenager and he's hanging
out with this guru and this guru needs to
do this big thing. And,
and so, so obvious,
like "where's the money?" going to tell me
Rama as a teenagers and all that Swami
yet. He's like: "where's the money
gonna come from?" And the guru says,
"Wherever it is right now!"
I love that. And it's like, yeah,
but it's true.
Is the mentality that
you can find the money.
And if you don't have that mentality,
then it's not going to work.
If you don't believe
people are willing to help,
if you don't believe in
the law of reciprocity,
if you don't believe that the money will
come to you from wherever it is right
now, then you gotta work
right at that level of belief.
And that's part of why we're doing this
conversation and we'll put this in,
but it's in there because this to me is
so fundamental because if you have the
belief that, Oh yeah,
the money's going to come in and that's
going to enable me to do the training,
which is going to give me
a return on my investment,
which is going to actually help me
then repay or give back in a way
that's exponentially
greater than I received.
Now you're acting in accordance
with the laws of nature.
Yeah, absolutely.
And sometimes that's, you know,
one of the things in the course that I
was also wanted to highlight was that,
that where you're going to work mostly
is your mindset and your own beliefs
in abundance and where that
can come from. And,
so we give you the possibility as well.
We give people the possibility as well
to have a call with me in case they're
stuck in that part of the story,
they're stuck in the part of, you know,
"I feel a lot of fear asking for
help, and I want to overcome that."
So there's always a possibility of just
jumping on a call with me and we'll work
on that for sure.
Yeah. And I just want to highlight how,
how important that is to take up
Sofia on that, because there's, this,
there's a conversation happening
between her own ears, right?
And this is true for everybody. And this
conversation changes with new input.
And especially from someone
that understands
what it's going to take for someone
and it's coming from a place of empathy
and compassion and can help you find
your story in there that will really
help you actually, you know, go,
go ask. So now let's talk a
little bit about, you know,
just about the issues that people face.
Like once they have their
story and they've gone a
bit through this process and
they understand what they're asking for,
what keeps them from what keeps people
from asking or what can help people
actually go into action
with this? And I mean,
I love the, the, the paraphrase and
design thinking of think big test,
small fail, fast learn, always
like you're not in, in my,
in my experience now as a leader, I'm
not necessarily looking for quick wins,
right. I'm looking for quick learnings.
And that might be a bunch of "noes" that
helps me get better to a much better "yes".
Yeah. So people will have that fear
of, you know, just shooting the video.
So another part of the course after
the story is we help you, you know,
go into the social media
platforms that you use and how to
connect with your members,
how to connect with friends,
how to create content for them.
And this is the jump into action.
So you really, you have
to shoot your video,
you have to write your newsletter
and you have to show up.
And I think this is where people have
the most fear because they want to create
something perfect, or they want to
be sure that it's going to work.
And as you said,
it's sometimes not making it
at the first win that helps
them feel like liberated
to try and expand more,
to, feel more free to be themselves.
So in the part where we show
you how to create your video,
we want you to just shoot a
video. Just... That's it!
You don't need to edit it out. You know,
you don't need to create something hyper
professional. I mean, if you want to,
when you feel comfortable with that,
that's great. But if you just, I think.
Don't even say don't bother
because what's going to work is if,
is if you have a clear vision, so that's
getting your story down of like, Hey,
this is where I need to go.
Right? Being approachable,
which some people would say vulnerable,
but I really like approachable so that
other people can actually approach you
and then being humble. And that's
part of being approachable.
And if you have those three things,
or you're clear on your vision,
you're approachable and you're humble.
You're going to do way better than...
Cause I've seen so often with
Yoga Health Coaches who... they...
when they portray perfection,
it creates disconnection
because people can't relate.
So the more approachable or relatable
you are, which means there's going to be,
you know, there's going to be
the blips. There's going to be,
your hair is not going to be perfect.
Your makeup's not going to be perfect.
Exactly, exactly. Yeah. And
it portrays that. You're just,
you're talking about your story.
It means it wasn't scripted so that the
less scripted, it looks like the best.
We work, we work through that.
And then the block of, you know,
what do I give back? And they,
yeah, that's a big one as well. So.
Creating those little packages. Yeah.
Yeah. So we encourage you and making
things simple and give from a place of you
already have. So it's your abundance
is your knowing. It's your, yeah.
So not going out of your
way to give something,
that's going to take you even more time
or it's going to create more expenses
for you. But
brainstorm and look within,
and a lot of times in
our lives, we just know,
because this is what people come to
us for. Not just if we're, you know,
wellness professionals, but anyone in
their own personal journey know, you know,
maybe you're a great cook.
Maybe you like to write,
maybe it's shooting videos being on
Facebook Live or something like that.
So we give you a bunch
of ideas. And, yeah.
And I just want to comment on
this because we've had people do,
do friendraisers and fundraisers to
take Living Ayurveda course
and Body Thrive. And I, I always
tell people like you can,
you can share, you can share all the,
all your handouts, all the tip sheets,
all the things. Cause they get,
they get so many resource materials and
you can bring your community with you.
So if we're, if we're doing
something on Agni and Ama
like you can educate the people
that are funding you about,
about Agni and Ama and go
on this journey, bring them
on the journey with you.
And that holds... It'll up your studentship
or what in Sanskrit is Adhikara
it makes you like burning hot as a,
as a student because you're constantly
transferring the information.
And that's how, and that's
how learning happens fast. Or,
and then people will ask you questions.
You'll be like, I don't know,
which will help you then go: "no!"
And it makes you deeper in
your own learning process.
So there's so many ways to do an exchange
that actually is really in alignment
with the training that you're
doing and bringing. Yeah.
Yeah. That was perfect.
Exactly what you said.
So the big part of this course is
taking people on a journey with you.
So what you said
is incredibly perfect.
It's allowing them to
witness your transformation,
allowing to witness where you're learning,
allowing to witness your growth. So,
absolutely. And in that sense,
people are going to connect with
you in a deeper level than before.
And you're going to, you're going
to feel transformed as you said,
you're gonna feel
transformed. Cause you're,
you're creating relationship is
the way that regrow the best,
and community.
And I think that's also a big pillar of
Yogahealer and the work that you do.
So it everything's connected in the end.
Yeah.
And what this whole process will do
is solidify your belief in what you're
doing. Like it'll, you'll go
through so many fires are so,
so over so many hurdles
before enrolling that by the
time you enrolled,
like you're going to be so ready to show
up and to get what you really need from
the training. In a way
that if someone just, you know,
gifted you a bunch of money
and you weren't accountable
at all for it, it would,
it wouldn't have the same.
It really wouldn't have the same effect
or money that you'd already earned.
Trying to get a, more of a
return on investment on that one.
Exactly. And, so a big
thing that we have,
in the course it's that
reminded me when we,
when I started researching for this and
you know, ways to fundraise.
so I, I checked, Seth Goden, you,
you told me to look up his work.
And he said an incredible thing,
when he was talking about that
is people who raise money,
do not need to ever worry about getting
a job because the skills that you learn,
I thought it was brilliant, right?
Because the skills that you learn,
just, you know, foraging,
just going out there and,
engaging with people and knowing, okay,
what is the value to me and
what is my community seeking?
And how can I build this relationship
in a better way? That's you,
you're never going to have difficulties
creating value for yourself or,
connecting to people,
uh, about your value.
You're going to know what
you're going to own it.
Yeah. And what, in,
in that it's like you take a challenge
and you turn it into an opportunity is
what I'm hearing there is like,
there's challenge of like,
how am I going to do this, this, and then
the belief in the opportunity of like,
wait, if I can,
if I can see challenges as
evolutionary adventures,
it's one of our values at Yogahealer.
If I can actually turn my mindset to,
this is an adventure, this is an
adventure in my own evolution.
Now opportunity starts to
pop up all over the place.
And when we see with
the eyes of opportunity,
it turns on ourselves as the creator.
So now we're not just saying like: "Oh,
pardon me, I'm a victim of reality."
"I don't have the money to do what I
really want. Other people do. Oh, poor me!"
Right? It's like a way
everybody gets to find the money
and their own way. What's my way of doing
it? What's the opportunity? And wow.
If I can learn this just to what you
were just saying, if I can learn this,
now that changes my future in terms of
like how I'll be thinking in a year from
now two years from now. And I'll never
think I don't have the money. Yeah.
And to me, that's such a huge,
huge mindset shift. If you,
if you don't have that in
your belief system anymore,
it really changes what
you can do with your life.
It changes what you can do in the world
that changes what kind of difference you
can make and what you can experience.
Yeah. So those of us who have witnessed
that we can talk about it first person.
And I, you know,
a lot of times we come from families
where that was not our upbringing at all.
Most of us not at all!
So it was one of the
most difficult mindset,
like paradigm shift for myself
as well. It was seeing,
abundance and seeing
opportunity everywhere instead
of seeing a roadblock or a
closed door. So knowing there's
always a way to go into what is,
what is your passion, if you
have it in your heart to do,
then there's a way to open that door.
I love it, awesome! So if people want
to do are find the money fundraiser,
we're having them send
you an email at Sofia,
sofia@yogahealer.com
and just put "Find the money"
in the subject line. And a,
and Sofia can hook you up with
our, find the money course for free,
just for people who are listening to
this. It is for sale in our shop.
but we're,
we want people that really want to be
in one of our courses to connect with us
and go on this journey
with us. We know it all,
we know it will up your adhikara
or make you excellent,
excellent students in
the program. And it's,
and it's just such a great opportunity.
I'm really thankful Sofia for you for
just like jumping on this project with
me. I know when I brought it up and
you're just like, yeah, let's do it.
It went really smoothly and it's
so exciting that whenever we hear,
"I don't have the money", we're
like: "Great! Take the Find the Money course!"
Yeah. I love having those
conversations by the way. So yeah.
Hope... Please jump in... Because it's
creative! Right? I just want to highlight this.
You get to kind of play off each other
and create something that didn't exist
before. Why do you like them?
I liked them because there's
the opportunity of seeing
that transformation in
people's eyes when they realize there's
not a closed door that they have,
they have what it takes to change their
lives that it's inside of them.
mostly, you know, and everything else
transforms because of that. So, yeah.
Awesome. What a, what a great thing to
be able to do. So again, email Sofia.
sofia@yogahealer.com with
"Find the Money" in the subject
line and, and we'll hook
you up. Thanks so much, Sofia!
Thank you. It's my pleasure.
