Think meta descriptions aren’t important?
Think again.
Follow these tips to write meta descriptions
that entice searchers to click!
Step 1: Use action-oriented language.
Try starting your meta descriptions with verbs
like "Learn” or "Discover,"
and then include post specifics.
Step 2: Provide a solution or benefit.
Write a short sentence letting searchers know
what they can expect from your post and why
it’s worth their time.
Step 3: Keep it under 155 characters.
Google cuts off meta descriptions when they
reach a certain width.
Keeping your copy to 155 characters is a safe
benchmark to follow.
Step 4: Don't deceive searchers.
If your meta description is stuffed with irrelevant
keywords and false information,
searchers will quickly abandon your page.
Step 5: Make it specific and relevant.
Most searchers will skim right past a generic
description.
Make yours stand out by using descriptive
words and avoiding fluffy language.
By following these tips, you’re sure to
increase your website traffic!
