Hey guys, Andy stickle here!
Just wanted to chat with you
about something really quickly,
I am not a big fan of Russell Branson
and of the entire expert’s secrets method.
I did a book, I did a review on the book last week
and I even went to funnel hacking live.
that is kinda why I am recording this video
today and it’s just brings up really good point;
I just got off the phone with a client
and we were talking about their website
and what is happening is;
they are getting a tone of
traffics to their website,
but they are not getting a lot of phone calls
and the reason they are not
getting a lot of phone calls is
because their website has no conversion,
no conversion elements on it
and that has been a fight we have
had with this client for a long time
and I am not going to say which client,
but we have been fighting with this
client over and over and over again.
Saying you know,
we said look you need to add this
so that people you know even
something like call us today.
There is a lot of things that
needed to be added to this website
to get people to pick up the phone and call
and they don’t want to add it
because they say it is too salesy
and I agree we don’t want
the website to be too salesy,
but you do want the website
to be able to convert
and there is certain elements that you
put on a website that will help in convert
and something you need
to think about though is that;
while you don’t want to sell, I understand
the notion of I don’t want to sell,
I don’t want to be one of
those attorneys that is on,
that’s always selling and always out front
that seems like money, money, money
and I am not saying that
everything should be about money,
but what it should be about is helping people
and if you truly believe that you are
the best option for your clients,
if you think that there is not another
DUI attorney that could do a better job
than you or another personal attorney
that could do a better job than you,
then it is your moral obligation, your moral
obligation to sell yourself to these clients
because if you don’t sell them then
they are going to get an inferior attorney
and they are not going to get good results so,
realistically that’s why I do what I do.
I know that there is a lot of clients out there,
a lot of lawyers out there that need my help,
that need to know how to market their law firm,
that need to understand when they are
getting screwed by a marketing company
and they need to understand how
marketing should work for a law firm.
I feel it is my moral obligation
because I have got this information,
I have learnt this information,
I feel it is my moral obligation
to get this information
in the hands of as many people as possible
and by helping good attorneys,
they can then help their clients so,
it is all about helping people
and if you are a great attorney
and you can really help people
and you really believe that your
clients are better off by hiring you,
then it is your obligation to get as
many people to hire you as possible.
So, don’t worry about being too salesy,
worry about doing a great job
and if you really think that
you are the best attorney out there
or one of the best attorneys out there and
all of your clients are better for hiring you,
then that is what you need to do
and you need to just think about that.
So, that is something that
I talk to my clients a lot about.
It is really, I mean it is
something I truly believe,
I really think that I have a moral obligation
to teach people how to do marketing
and make sure that you know, attorneys
are not getting burnt by marketing companies
that they understand how marketing is.
That is why I put all this content out
there, I am not asking for anything.
You know, I put everything
that we do, I put out there.
So, you know that is just kind of my
two cents just a quick PSA for the day.
Let me know what you think,
do you think it is your moral obligation
to help as many people as possible?
Let me know in the comments, thanks.
