(excited screaming)
- Tivoli is the second oldest
theme park in the world,
and the most popular
attraction in Denmark,
with more than 4.5
million guests each year.
- In our gardens, we have the motto
always like never before,
meaning a lot of things stays,
but also we introducing
new rides every year.
We are renewing ourself.
One of the things we are
proud of here in Tivoli
is the focus on customer experience.
- People came here for a
lot of different reasons,
some come just to take a stroll,
others come with their
kids to enjoy the rides
and each of their needs are different,
and our job is to find
out what they prefer
and make sure that they enjoy their stay
as much as possible.
- [Bernt] We do have already
data on our annual cardholders,
our ticket guests, even the
rides will be registered.
Want to take that together
with the digital footprints,
like newsletters sent out,
website visits, the choice
of Dynamics 365, customer
insights, make that data
easily accessible and want
to bring that together
and to bring it live and
actionable for the individual
guests, so we basically can
serve the individual much more
targeted to make them come more often,
stay longer, visit more
rides, visit more restaurants.
- If our guests have been
reading about a special
concert, we'll be able to
make a personalized marketing
promotion to that guest
and we created this loyalty
program called Tivoli Lux,
where we assign some special
benefit, driven by insights
on their visits in the garden
and their engagement.
- [Bernt] The digital
conductor may in the future,
approach a guest,
know what concert you
attended last summer,
know what preference you
have in food beverage, rides,
and actually find out how
this conductor can serve
that guest better.
- We have a lot of
different business types.
Microsoft helps us to
consolidate the input
from the various systems,
which helps us to succeed
at delivering above our
guests' expectations.
- [Bernt] We believe that
customer insights can help us
hit better and we can
empower the employees
with that knowledge to
be even more personal.
To have our guests be more pleased
when they leave the garden.
- [Michala] The best part of
my job is to be able to create
personalized experience for our guests,
and to work in a magical place like this.
Who could ask for more?
(uplifting music)
