A couple of more thoughts here.
Here's a fun example of ADKAR in the wild
that we used for many years as we were initially
teaching people ADKAR because we've all seen
this when we stayed at a hotel.
Here's the nature of the change, "Save Our
Planet."
Here's awareness of the need for change.
Awareness of the need for changes that every
day, millions of gallons of water is being
used.
What's desire is that personal decision.
They did it in capital letters.
You make the choice, desire.
It's up to you.
You make the choice.
Which one do you wanna do?
What about knowledge?
Hang it on the rack, it means I'll use it
again.
Put it on the floor, that means replace.
Ability is an interesting one because that's
just you.
As long as you can find the floor and find
the rack and put the towel on it, you have
the ability to do it.
Reinforcement is a really interesting one
for this one, I think.
There's a little bit of it on the card.
A little bit of kind of...
And, again, this may not be a meaningful recognition
or reinforcement because the change hasn't
happened yet, but we get a little bit of gratitude
upfront.
Thanks for helping us if you decide to play
along.
But think about how else reinforcement has
played in this change.
Have you ever stayed at a hotel where you
hung your towel on the rack, and then they
replaced it?
And you're thinking, Man, talk about negative
reinforcement.
I played along.
I attempted to make the change," and then
you didn't.
You actually unreinforced me making the change.
So, that's a tricky one.
But now I'm actually starting to watch hotels
that are giving you bonus points or even a
drink voucher if you decide to participate
in the program, which indicates to me that
there must be some sort of financial incentive
on their side as well, but reinforcement that
starts to get more meaningful, and more connected,
and more personal, and more relevant.
So, there's the fun ADKAR example that you'll
find in the wild.
