
English: 
This is Marine Serre HQ, post apocalyptic
fittings of her third fashion show!
We are in Paris, near Les Halles,
Marine Serre is preparing her third défilé.
The first two created a huge buzz,
right after she’d been given
the LVMH Prize from
Karl Lagerfeld and Rihanna.
The HQ of Marine Serre is a Parisian apartment
transformed into a crowded studio and workshops.
- The brand is growing?
Have you been able to hire more people?
We are thirty now.
In a year and a half we have gone
from three to thirty people.

English: 
Not bad!
- There is the idea of color blocks,
color consistency...
Total duotone!
Can you show the earring?
These are parts of old computers,
shells and various pieces.
The collection is called "Radiation", it's the
idea of what happens after an apocalypse.
It's the same for shoes.
We recycled everything we could find.
And yes, these shoes make a noise
of pilgrimage to Compostela!
- It's Carla's mutation.
- A few months later, right?
- Everything is recycled in this look?
- Yes. Except the fur, it's fake fur.

English: 
It's just old jeans that were
recut and dyed.
- The idea is that there is
about 2% of exposed skin?
Yes that's it. Even 1%.
- It's a strong gesture,
to put a mask on a woman.
It's winter.
It's cold.
We must cover ourselves.
Also it’s the idea of mutation,
skin mutation after the apocalypse.
Agonizing skin.
There is an idea of mutation,
of future, of difficulty
that leads to radiation
and what happens afterwards.
It's actually a positive message.
There is something after.
We should stop being pessimistic.
There we have nail jewelry.

English: 
Everything is upcycled.
Various coins, shells.
We have mussels, oysters...
- Those should make a good mobile phone!
Do the oysters come from the restaurant?
Yes, they come from the restaurant.
We also work with a guy in
Paris who picks up lots of shells!
- What is it?
Is it part of puffy jackets?
Take the sleeves, stitch gloves...
You're gonna love this one!
It's the picnic blanket dress!
- A picnic blanket?
It's just a blanket which
becomes a strapless dress.
It's also part of the upcycled line.
- The "Cheap Paris" line?
Exactly.

English: 
Same for this poncho.
- Sounds so good!
It looks like freezer bags!
- Yes that's it.
It's for staying warm.
It's upcycled jeans that have been dyed
with a pink filter.
- It's made from bed sheets that
have been dyed and then embroidered.
- And how do we get this effect?
Fluffy effect?
It's done with a frock and tulle.
And serious pattern making.
- Commercially speaking,
what is selling the most?
For example, the ball-bag which is quite
experimental? Is it something that worked?
Yes, really well!

English: 
Oddly, the recycled clothes too.
It's a challenge to produce
but we like challenges.
We made a new version
with recycled chains.
Vintage chains, old belts,
old necklaces, bracelets.
Like a hardware store.
Exactly.
- Is there an Egyptian inspiration?
- Ah, in the prints? Yes.
This is our shamanic print.
- It's a code?
We have a lot of different references.
There are women holding moons.
They're holding a ball-bag.
- It’s held by the Egyptian figures, right?
It's a mix of cartoons and hieroglyphs?
There is even an X-Files side to it.

English: 
It's typical of this collection.
Don’t try to understand everything.
- Is it a Yellow Vest?
It's a yellow jacket, yes.
- There is another one.
It's the infamous Yellow Vest.
Is there a message?
No, there is no message,
there is an inspiration.
No particular message.
This represents a lot of work.
- On what?
On the shapes.
- Cinching the waist?
Yes, to cinch without strangling.
- The lines are coordinated.
Even here.
- A small pocket clip.
- It must have been complicated.

English: 
I'm glad I did not have to make it.
And what's the mask this time?
It's a collaboration with Air Pur,
it's a real breathing mask.
Quite technical.
- What do you mean?
If you put it on, you're
protected from the pollution.
- Convenient to ride
a bike in Paris at 5pm.
Or in 2045.
- Where are we going to see the défilé?
Issy-les-Moulineaux,
in the south of Paris.
An underground cellar made of chalk.
It is a 5 meters high vaulted cellar
and we will have a lot of lasers.
I'll let you see tomorrow.
It's going to be an experience.
It's worth to go to
Issy-les-Moulineaux.
The next day we’re
in the cellar of Issy-les-Moulineaux.
No more daylight, welcome to
green lasers in the smoke.

English: 
It’s super cold, black lights,
everything is neon.
Marine Serre is running
through the rehearsal!
- Why did you choose this place?
For the idea of refuge, of being
together in an underground shelter.
So that you can feel good
without feeling totally oppressed.
- Why is it worth the trip,
Marine Serre?
Because she has a rebellious side,
she moves with the moment.
She is talented, she has her
own point of view. It's fresh.
She talks about modern
women, cultural crossroads, politics...
It's the role of fashion
in our society.
The look of the season: putting a hood,
then a wig, then a beret -
the mask is the second skin!

French: 
C’est comme si Ariana Grande
avait mal tourné.
BDSM Ariana.

English: 
Nothing is natural, the foundation is silver
and the anti-radiation mask is necessary!
Luminous makeup under the eyes!
The Dean of Fashion Journalists, Suzy
Menkes, always looking for young talents!
We recognize the iconic
ball-bag of the young house
and practical detail
in the middle of this apocalypse -
there are pockets for subway tickets.
Fantomettes,
diamond thieves,
Belphégors,
women who have lost their skin,
Marine Serre's message
is alert alert alert!
I have hair in my mouth!

French: 
- Pourquoi Marine Serre
est-elle intéressante ?
Le plus intéressant c’est
son appropriation d’éléments
de différentes religions
et leur intégration dans la mode.
Elle l’a fait de manière
intelligente et sans cynisme.
- Que pensez-vous du lieu ?
C’est un peu flippant mais
je suis impatient de voir la suite.
Il fait très froid d’ailleurs.
- Est-ce confortable de porter ce masque ?
Oui, bien sûr !

English: 
- You make quite delicious noises!
You can hear us coming from a far!
Forget discretion!
Apart from the head...
You have to breathe through your mouth.
Otherwise it's super comfortable,
very soft.

English: 
The first silhouettes are a tribute to Karl
Lagerfeld, who left us a few days earlier -
more lady-like, Parisian, more sober.

French: 
Comme vous le savez,
la collection s'appelle Rotation.
J’ai essayé de voir
quel serait notre avenir.
J'ai observé tout ce qui nous entoure.
C’est une vision de l’avenir.
C’est une vision de l’avenir.

English: 
The infamous insurrectional Yellow Vests,
current French obsession!
- I like that Yellow Vests are becoming
a trend and I want everybody in.
It's a militant color!
Here they are even more boisterous,
an evening dress version.
- Of course we are a committed brand.
Not so sure if militant.
But committed and
straight to the point, of course.

French: 
Je poursuis mon travail sur
la « ligne verte » et la « ligne rouge »,
car il existe aussi la « ligne rouge »
dans cette collection,
avec des pièces couture.
Je continue ce développement
avant de passer à autre chose.
Je me tiens à mes idées initiales.

English: 
- And you put this collection in which line?
- It's "white".
- What does it mean?
- Ready to wear, classic wardrobe.
Smoke, lasers, cold temperature,
it's quite an experience
for the public in this cellar!

English: 
At the end of the show -
an improvised press-junket.
The press is already waiting
for Marine Serre's point of view.

English: 
- It was intense.
- Yes, for me as well!
- You slept last night?
- No, I could not, unfortunately.
Later on!
It was Marine Serre’s show
for the fall-winter collection 2019/20,
one of the most striking
défilés of Paris Fashion Week 2019!
Do not hesitate to subscribe
for more accesses, more excesses,
more fashion, more madness,
more everything!

French: 
Elle a su créer une vraie identité.
Elle l'a depuis le début
et elle la développe.
Ses coupes sont très reconnaissables.
Si vous voyiez cette collection sans savoir que
c’est Marine Serre, vous sauriez que c’est elle.
