The way we connect with potential customers
has changed. Its time to make it personal.
If the game has changed and we need to connect
personally, how is the best way to do that?
video
It’s another way video is superior, it allows
you to show your business in a personal way.
You feel more connected when you view a message
from someone than if you read that same message.
It’s the same idea as to why skype or FaceTime
works well. You can make a personal connection,
you can make “eye contact”, and read body
language and vocal inflection and all sorts
of things that go into a face to face meeting.
When you have a video of the business owner,
or sales staff on your site potential customers
will feel more connected to your message because
they feel like you are addressing them and
when they come in to work with you they will
feel like they already know a little bit about
you because they’ve seen you, and had an
interaction with you already. That connection
that’s built, makes it easier to build trust
and rapport, in fact some of it is already
built before they even contact you. And that
will ultimately shorten your sales cycle.
So video is easier to be seen and when it
is, it quickly builds a relationship with
potential customers.
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