  My involvement with UNICEF
has been for fourteen years. The
first time I did anything
with them was in Thailand
and I was on a tour with Manchester
United and I was asked by
UNICEF with six other players
to go to a women's
centre and that was my first
involvement with UNICEF
Then, about six months
after that, I had a letter
from Kofi Annan, saying, 'Would
you like to become one of our
ambassadors?' And that, without
a doubt, was one of my proudest
moments outside of my career
and in my life, to be honest. You
know, to be asked to be an ambassador
  of an organisation that does
so much for so many people
so many children, so many women
so many men, around the world
I was very touched by that. So
yeah, my involvement started
a long time ago.
  My involvement did start fourteen
years ago and
  yes, ten years as an ambassador
So, I'm very proud of that
and I take that very seriously
And You've launched the 7 Fund
this year, I'll ask you a bit about that in
a moment, but Carol, I'll come to you, as
UNICEF, a huge organisation
you have a lot of ambassadors, but David
is the first ambassador to have his
own fund, what does that say
about what he brings to UNICEF
Well, you know, first of all
I want you to understand that we don't just
take anyone to be an ambassador
you know, we were the first organisation
to ever use celebrity ambassadors
and we get requests
pretty frequently from people
who would like to be ambassadors
And as I describe usually
as, we date for about a year
before we marry and,
  and clearly we look for people
who are truly
committed to our cause. So this
is not just, you know, a PR
thing, this has got to be somebody who
really, as I describe it, speaks
kid and really feels
the mission and David clearly
does that. And you know, his reach
is so phenomenal, the
announcement of the 7 Fund
alone reached over five
billion people, I mean, it was like this
most amazing pick
up on it. And also, because
children look up to him, so
when he speaks, it's not only
great for public relations
but it is an opportunity for a
role model to speak, and I
think that is equally important
