- Hi, in this video I
will show you strategy
how to improve your abandoned cart,
by leveraging loyalty program.
(upbeat music)
Hi, my name's Andriy,
I'm founder of Flowium,
email marketing agency
who helps online retailers
to increase their revenue via emails.
So you already have abandoned cart set up.
If not, I will include video down below,
and also in the card,
how to create abandoned
cart for your online store,
but I assume that you
already have abandoned cart.
In case you don't, under
this video I'll include link,
how to build abandoned cart
automation for your store,
so please do that first
before you continue watching this video.
Also I assume that you have some kind of
your loyalty program
installed on your store.
If not, I highly recommend
for you to get Smile.io,
it's free and you can
upgrade when you're ready.
My affiliation link is flowium.com/smile,
but you don't have to use it,
just to support this channel.
Anyway, so let's go to computer
and I'll show you what
typically people have
when they create abandoned cart.
So, let's do full screen here,
and I just builded the diagram
for you to understand.
So typically, people have
started checkout as a trigger.
So somebody start checkout process.
And filter for this automation is
if they buy, we do not want
to send them any other email.
So that's why we have this filter.
Typically it's waiting
four hours, two hours,
somebody have a longer wait time.
So, let's assume you have four hours.
So, after that, you send them reminder.
"Hey, Customer, you
left this in your cart."
and you dynamically show them
what they left in their cart,
one product or multiple products,
how much it cost, and you ask them like,
"Go back and finish your purchase."
Okay, so that's clear.
Then 20 hours later,
which will be 24 hours
from the initial checkout started,
you send them, either another reminder,
"Hey, it's still available in the cart."
or you providing them
some kind of incentive,
so you providing 10% off, 20% off.
And then you wait another day,
and 100% you will offer them discount.
This is what majority of people do.
This is how all programs set up,
it's not right or wrong, it depends on you
and how you run your business.
But those are three emails,
and this is how it was done.
So, it's good, but in this video
I'll show you how to introduce
your loyalty program,
so maybe you do not provide them discount,
you provide them some other incentives
for them to buy.
So, let's keep at the beginning as is,
so you have checkout started, did not buy,
four hours, reminder, okay, which is good.
Then, wait 24 hours, and
let's do a split here.
So, email number one, we will send it to
not in loyalty program, okay.
So, they are not in loyalty program,
so you send them whatever you want,
is either reminder or discount.
If they are in your loyalty program,
so let's do 2b, and we send them,
finish your purchase by using the points.
So, idea here is, incentivize
them not with the discount,
but tell them, "Hey,
you have 1,000 points,
"which equals $10.
"Redeem those 1,000
points towards the items
"you left in your cart."
So, then we wait another day.
There's no need to do the split,
since we already splitting them between.
So just here.
And again, this will be
not in loyalty program,
because we want to cover everybody
who's in the loyalty
program or not, so we do 3a.
And here, 3b, we want to
cover only people who are,
"Finish your purchase
by using the points."
again, you can do the same thing,
reminder finish the purchasing
by using the points.
Or, if your loyalty program
allows you to do this like,
use the points and get
double points
when you finish in the next,
I don't know, 24 hours.
So, add some kind of urgency.
So in this email there
will be three things.
First, redeem your points.
Three benefits.
Sorry, two benefits for
them, and one extra push.
So first, redeem your points.
Second, when you buy we'll
give you double points
for your purchase.
And third, you're adding time constraint,
you're saying it's
available only in 24 hours,
or six hours, or 48 hours,
whatever you want to use.
And you give them deadline,
which create urgency,
so people will act
better than they used to.
If you use Klaviyo,
email marketing platform,
under this video I'll create a tutorial
for Smile.io, as well
as for Swell, by Yotpo,
how to set it up.
But if you use any other platform
it's available, but we don't
have any tutorials for that,
so sorry about that.
But if you use Klaviyo,
again, under this video
there's links for Smile.io
and Swell tutorial,
how to technologically
set up inside of Klaviyo.
In case you have any other questions,
please feel free to comment below.
I'm checking comments daily,
and responding to all of them.
Also, subscribe to this YouTube channel.
In the next few weeks we will be releasing
other strategy around loyalty program,
how to leverage loyalty program
in your email marketing, thank you.
