Most agencies get started by chance you
learn a skill like Web Design Facebook
ads or PPC and then a friend asks you to
help them out crush it for them and that
person starts referring you to their
friend and that friend refers you to
more friends and before you know it
you've got a full-fledged
agency with clients employees
contractors and all the ups and downs
that come with running an agency so now
you've got all these agency
responsibilities and because you don't
want to let anybody down clients or
employees you're always focusing on
getting more leads and closing more
deals for you to keep things rolling or
what we like to call office but after a
couple years you find yourself stuck in
the same spot and even though you are
amazing at generating leads and closing
new sales for yourself you still see
that you're not growing your revenues
and more frighteningly you're not
growing your profits and the agency also
doesn't seem to be as much fun anymore
and you want to know why it's pretty
simple and I will quote former Alabama
football coach Bear Bryant to illustrate
my point defense wins championships now
obviously this isn't football so what
constitutes defense in the agency world
well we classify defense as operations
and labor implementation of bill meant
client retention customer experience and
customer service SOPs onboarding hiring
designers and developers training now
we've interviewed hundreds of agency
owners over the years and almost all
agencies are neglecting their defense
sales aka offense is actually pretty
easy
operations aka defense is really where
you make or lose all your money and in
fact if you can improve your defense by
just 5% the Harvard Business Review says
that you'll increase your profits by 25%
or more now sure defense isn't sexy
defense isn't as creative and fun but
defense is where you build a real
business and where you will find the
tools to thrive as an agency owner and
the best part is that you don't have to
create a new defensive strategy on your
and dude we've spent the last eight
years creating the perfect defense and
so we pass our expertise off to you from
giving you the staff to take on more
projects and scale profitably to helping
you implement the systems and processes
to maximize efficiency and improve
retention dude has it all laid out for
you so if you're ready to win a
championship with your agency and a
scheduled call with us and we'll show
you exactly how to get more done boost
your defense improve your retention and
grow your agency from anywhere from
twelve thousand and twenty five thousand
dollars per month talk to you soon
