- Hey folks.
When it comes to your brand,
you want to make as many
people aware of it as possible.
We all try different things
and different tactics,
because it's a very busy
brand world out there.
In fact, it is absolutely saturated.
So we need to look at different ways
that we can raise awareness of your brand,
but also maybe try to build
up some brand loyalty,
and some raving fans who
will talk about your brand
at every opportunity.
One way to do that is through gift giving,
and I'd like to talk about
that in today's video.
So let's look at some ways
that you can give gifts to people
that will make a difference to your brand.
For example, if you're a
service-based business,
once a project is complete,
you can send out the
client a thank you gift
for using your services.
Or, you could even send
a gift out the client
when they start using your
service as a welcome gift.
That's going to go down really well,
and show that you're really
thinking about that client
from the very beginning
of the relationship
that you both have.
Or maybe your business is
based around a product.
You can still give a gift.
If the product that you sell
is of a very high value,
then again you may want to send out a free
extra-special gift that is a surprise
when the customer receives the product.
You may also be thinking, well,
the product that I sell
isn't of a very high value,
so rather than sending out
a gift with every product,
if it's something that a customer
is likely to buy multiple times,
then you can set a time scale
of when a client receives a gift.
So it may be the third time
that they purchase your product,
or the fifth time.
Whatever you decide on the
timescale of sending out a gift,
you can pretty much be guaranteed
that the client will be really happy
to receive something
unexpected in the post
along with the product that
they were already expecting.
You don't need to just send gifts
to people that buy from you.
You can also reward those people
who maybe share your
content on social media.
I know that I have people
who like to share my
blog posts and my videos,
but they're not clients of mine.
They just like to read
and view my content.
So it would be a really nice gesture
to reach out to those people,
and send them a gift as well.
When they receive your gift,
they are going to shout about it
to everyone on their
social media channels.
That's going to raise
your brand awareness up
to their entire audience.
And it's going to make you look good too,
because you're the brand
that likes to give gifts.
You can also think about
sending gifts to partners,
or suppliers who you work with.
They will feel appreciated as well
if you're thinking about them enough
to pick and choose a gift
and send it out to them.
Now when it comes to choosing the gift,
if you can, try to make it
relevant to your business.
Try to make it something
that's useful as well.
The last thing that you want to do
is spend money, and it just
goes straight in the bin
or in the back of a cupboard.
You really want to have
the customer or the client or the supplier
really appreciate that
you're thinking about them.
Now I personally tend not to
send branded food products,
because you just never know
if someone's going to have an allergy,
or just doesn't like the
item that you're sending.
But there will be
occasions that you do know
that your client or supplier
is a lover of chocolate, for example.
So that's an ideal case to
send them a chocolate gift,
because they know that you
really do your research,
and you know the stuff that they love.
When I'm not sending out
specific things to clients,
like chocolates or sweets,
I send out note pads and sticker packs.
I also have badges that
I like to send out,
because everyone loves a sticker,
and notepads are really,
really handy for people.
What I would say is that
you should really try
to make sure that when you send a gift,
it is branded in some
way from your business.
Now that doesn't mean that it has to be
printed on the product,
it could just be an insert,
like a flyer or a thank you card,
just so that the recipient knows
that it's definitely from you.
I don't know about you,
but when I send gifts,
it makes me feel good as well.
But when you receive a gift,
that feels even better.
You feel special.
Just a few days ago, I
received a package in the post.
I wasn't expecting anything,
and so when I opened it,
it was a nice surprise to find
that it was actually from a
business that I frequented
when I go to music festivals.
That company is called the Motley Brew,
and they serve up tea and
biscuits to rock and metal fans
at festivals throughout the UK.
Now, I'd like to show you what
they sent me in the package.
As I mentioned,
they specialise in serving
cups of tea and stuff,
so one of the items which
I received from them
was this rather fetching tea towel,
with a great design on it with
tea pots and biscuits and tea spoons.
They're also well-known for their puns,
so they have heavy metal
songs and band names,
but they replace some of
things to do with tea.
So here we have a Metallica sticker,
but it's Mug of Tea, Steep and Destroy.
So that will be going on the
back of my iPad Pro, I'm sure.
And there was four other stickers.
But that wasn't the best thing.
This is what I'm talking
about when I'm saying
you should really think about
who you're sending the gift to.
And what I got from them
was this.
Yup they sent me a baseball cap,
because they know that I
love wearing baseball caps,
and this, I found out,
is a limited edition.
You can't buy this from
their online store,
or at any of the festivals.
You can only receive this as a gift.
How special do you think
that makes me feel?
That's how you can make
your customers and fans feel as well.
They will absolutely love you
if you take the time to think about them.
Don't just send them something generic,
really think about them, and
they will tell their friends,
they will tell their clients,
they will tell their customers
about you as well.
I could go on and you
examples of more ways
that you can send gifts, and
the types of gifts you send,
but you'll know your customers
way more than I will.
All all I say is that
just going that extra
little bit, that extra mile,
to send a gift to your
customer, client, supplier or partner
will really make a big difference to them,
and will make a big
difference to how your brand
is perceived to the wider public.
Thanks for watching this video, folks,
I hope you've enjoyed it.
If you have, make sure you give it a like.
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Until I see you next time,
stay creative, folks!
