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Here's your host Rich Casanova.
We are live at our pop up satellite studio
at serendipity here in Buckhead
we're now launching a pilot
concept show called the Author Talk Show
and it's being broadcast on the PBC
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can check it out on our website
pro-business channel comm and speaking
of authors man do we have a great lineup
for you guys here today we have three
subject matter experts in the space from
three different perspectives and let's
jump right into it right now and if you
all would just kind of introduce
yourself as we mentioned beforehand and
tell us a little bit about what you're
bringing to the marketplace and how
people would get in touch in touch with
you in 17 seconds or less so Neil we go
back away so Neil if you want to kick us
off yeah hey rich I am the Ohio I'm the
author of the trust factor book which is
unlocking the power of the subconscious
mind to create authority credibility and
trust and everything that I do revolves
around Authority positioning all right
Anna Jane hi rich thank you for the
opportunity on your show today I'm Jane
Bishop owner of take the next step and
author of the bread box life by the
slice I invest in others and help them
go for their it you've said that before
yeah you had that locked and loaded
ready to go and then joining us we call
a walk on gas right yeah yeah Amy here
at serendipity labs reached out to a to
Brian and you're joining us here in the
studio so Brian tell us a little about
yourself my name is Brian a-prince I'm a
visual storytelling artist as well as a
stunt actor for a film and I'm currently
working on a graphic novel series called
manifester yeah that's and you've got
interesting backstories you got a few
stories you could have a slogan for the
show yeah and also joining us in the
stuff in the studio in our show is our
engineer
Nik introduce yourself hey how's it
going everybody just hope you have a
good show I should talk more like that
yeah Neal's nodding his head yeah yeah
okay so uh so let's jump into it so Neal
kind of kick-ass awful actually I'll do
a quick bio about yourself so your best
not just an author and you're gonna talk
about this isn't that authority and what
you kind of part of your secret sauce
right but until you're drinking your own
kool-aid you're a best-selling author
announcer ioan entrepreneur Neal how he
helps professionals leverage their
knowledge to gain authority status in
their industry then uses that authority
marketing and that's really the
operative word right to get them
national media attention Neal is a
contributing writer for small business
trendsetters and business innovators
magazine has also been featured in major
media outlets including Fox ABC and CNN
now you just drop a dragon and drop it
at BBC and any more initials on there
now on BBC yeah now you've arrived and
you also host business authority radio
which you did a pilot series in our
Buckhead studio Craig and back in the
day all right and finally expert
profiles Atlanta podcast and the trust
factor radio shows which is your book
and I'm sure they're gonna be deep dive
into that right excellent so talk to us
about a little bit of your background
and each of y'all I'm gonna have you
share a little bit about your your
backstory your personal story before we
jump into the book so your life story
and Augie my 19 second is here we go
from Scotland originally but being in
the States now for 24 going on 25 years
and I've done many things I've done real
estate I was a teacher done SEO and you
know SEO is my passion until I got to a
point where I found something that just
blew SEO away and that was positioning
yourself as the authority in the
marketplace I always say there's there's
two different kinds of search there's
somebody searching for somebody to help
them with a service right and once they
find that serve service so if you're
looking for a plumber in Atlanta you're
going to search Atlanta plumber but you
get a bunch of results and now you still
have to choose which is the second
search right
the second search so you know at that
point you're looking for the most
credible person and that is the deciding
factor of who you're gonna choose to do
business with right so my focus is on
helping those business people
professionals coaches consultants
position themselves as that Authority so
that they are the ones that are chosen
over the competition yes so it's not
just you know their ranking and and you
know they AdWords winner right it's
actually where they're perceived and as
an authority in that space right subject
matter expert yeah well you know there's
so much on reviews and reputation and
things right now and that has been
focused for a good amount of years but
if you look at like a doctor's website
if you find a doctor's name or you get a
recommendation or a referral or
something like that you go and look for
them online and the only thing that
you're gonna find about them generally
is a directory that lists you know a
hundred other doctors that you might
choose from as well same with lawyers
they're notoriously bad you know
positioning themselves that actually
tells their story and how they're going
to be able to help somebody so you know
I challenge people that go and look and
look at yourself as well when you're
searching online what is coming back is
it coming back stuff that you control
like your Linkedin your Facebook your
website you know maybe different
directories that you're listed on or is
it coming back with third-party
recommendations from you know different
sites especially those authority sites
like a pro-business channel or ABC NBC
CBS you know and that's what people I
think are really looking for is that
third-party credibility yeah because we
can you know it's one thing to speak
about yourself and you should do that as
your personal branding but like you said
when you have not in addition to a third
party but that significant entity it
just really raises the bar and your fees
and so forth and so on right yeah so
talk to us about this the number one
problem that's facing these these folks
well rich you are helping people with
that number one problem and I think that
number one problem is obscurity it's
simply there aren't enough people that
know about
you and what you do so you've got to get
your message out there and you've got to
get notice I say there's there's three
things and it goes back to the old know
like and trust right
you know first people have to know you
you've got to capture attention and
we're in the digital attention span
economy right now to where you know I
think we're about eight seconds which is
less than a goldfish register yeah we
don't have attention anymore so you've
got to do something different and that's
where the authority platforms come in
because people recognize what these
Authority logos are and you know going
back into the book I talk about the
subconscious mind people are making
decisions before they even read anything
about you oh yeah they're making instant
decisions and that's like the primal
brain and this is all backed up by
neural science and you know noodle
marketing is something that is really
becoming really popular looking at these
stats but people were making decisions
about you before they even read anything
about you so you've really got to use
these logos like you have the logos up
here these are all recognized logos and
that's what's capturing people's
attention rather than just you know
posting a blog on your own website it's
not really cutting it these days well
that was one of our observations early
on is as excited we are about our brand
the pro-business Channel let's not just
you know our mount our mantra is
converting conversations to content so I
go to a lot of events as I'm sure you
guys do and it's amazing what you learn
but it just vaporizes because it wasn't
captured so it's all over our site in a
part of our DNA that we want to take
these conversations and convert them
into content like Neil is talking about
here in the studio so we we then take
this show will then be permeated and
distributed across 30 some-odd
other platforms where there's those
audiences we'll find out about your
message so Neil hold tight for a second
because our second segment you have your
books right here we want to talk about
that right and we want to talk about you
know this go back to this Authority and
the trends right but let's talk to Jane
here just for a second so Jane same to
you as well right so what's your back
story before you got to where you are
today right in 19 well I'll give you 22
22 seconds I don't know Brian what do
you think now you have 18 yeah I have a
lot of my back stories anybody does
because everybody has their own story
absolutely
basically I am doing as a business owner
what I've been doing all of my life just
in different context
rich I've been in the academic athletic
world as a coach and a teacher I was in
the corporate world and now I'm in the
solopreneur business owner world and the
thing about it you we often hear that
people reinvent themselves transform
themselves which are great I like to
think I've just continued to hone my
skills as I've changed environments
because my my passion has not changed
about investing in people and helping
them you know tap into their it factor
and be the best they can be
growing up as a military kid that has
helped me because the first 18 years of
my life I lived in eleven different
cities four different states and one
foreign country in fact the longest that
my nuclear family my parents and three
brothers and I lived in one place was
three years in Germany Wow so I learned
to adapt quickly and and take into an
appreciation where I was at the moment
was that Ramstein in Germany or uh
that's my brother sir it was in the Air
Force and no it was it was in per
massan's was the army are as I say
pyramids and this was the army base but
we went to Ramstein yeah yeah yeah okay
so Jane we're gonna come back to you in
just a second and a deep dive on how
you're helping people right now and
about your book Bryan so uh you know how
much time do you need but yeah okay it's
useful like a life story all right yeah
yeah yeah I'm so I'm a visual
storytelling artist fancy way of saying
I draw comics like before but now you're
talking about what you do it now and say
from whence you came right yeah yeah so
I've been drawing since I was about
eight okay nine as long as I can
remember it's just me I always really
enjoyed to do it wasn't until later or
recently actually really it was just me
that was my focus coping mechanism okay
but um yeah I've always enjoyed telling
stories
so when I was in high school I knew I
wanted to go to art school so I did
three years of Kennesaw State and then I
wanted to do more storytelling based
artwork so I transferred to SCAD spend a
College of Art Design in Atlanta
actually down the road yeah and yeah I
graduated from there 2013 with a degree
in sequential art so you clincial art
what is that is the fancy word for
graphic novels and comic book is
basically comics Hogwarts like time nice
but uh no it was great and then I'm
along with that I'm also a stunt
performer for film I got into that I
know I saw that so on your bio your
resume here it includes some stunts
acting and film the predator tell me
about that yeah so the the predator film
I just came out this last month that's
me in the suit that's a trip Wow I'm 610
and so I've been doing parkour it's like
a physical discipline that's what Amy
was saying this do d610 does parkour I'm
like I gotta meet this guy yeah yeah
yeah I've been doing that for 10 years
that led to me doing stunts for film and
I've been doing kind of all three of
those things primarily like comics
stunts parkour and the reason I always
mention all three is because they've all
so they've all affected each other like
there's like you could see like the the
artwork like visual story
visual storytelling helps with my acting
and then you know parkour and movement
helped with my art and they all come out
so have you been on are you gonna be on
upcoming American Ninja Warrior or no no
no actually it was almost on that once
oh yeah just yeah I didn't wasn't my cup
yeah I'm um
I've been on it several times when I'm
on the couch watching it yes okay so we
want to get back to authority and Neil
but so so Brian tell us about the
current book you're working on the
current book I'm working on is it's a
graphic novel series my publisher is
Simon & Schuster and it's like a youth 9
to 11 year old adventure story yeah
this is yeah that's it's not a
children's book right it's it's simply a
child accessible but I'm trying to do
something that all audiences could enjoy
but I'm really trying to hit like a
demographic of 9 to 12 year old boys
because I want to get
you're quick a thought on this I mean
the children's book thing is just really
like blowing up it's huge it seems like
every celebrity and every person and
that's almost something I could you know
Nick could you write a children's book
right probably right yeah I'm in a few
words yeah but no I mean um that's where
I mean wasn't Jimmy Jimmy Fallon yeah is
that children's book and he's in the a
jokingly says like it only has like a
couple of words in there mama dad ad and
it's all pictures well yeah I think
what's cool about the two is like the
funny thing with children's book is
books is will do these illustrative fun
to digest stories that are good for kids
to learn but what I'm trying to do I'm
basically trying to do the same thing
for a like late middle school early high
school audience love like something fun
action-packed but at the same time a lot
of like lessons in there yes it lessens
I mean that's the operative word right
because a lot of the the kids movies the
Disney or especially dr. Seuss it was -
a killer children's audience but it when
you on the adult level there's these
principles that really like apply and
come into play so alright so Neal talk
to us about the trust factor here what's
the mission and the project there in the
book well I mentioned a little bit more
about it it's very unlock unlocking the
power of that subconscious mind in the
minds of your prospects to develop that
authority credibility and Trust and
ultimately it comes down to trust you
know you could you can know unlike
somebody and I know like you rich yeah
we're working on the trust or high trust
am I gonna read the book first early
yeah it's called the trust factor yeah
yeah so it really is about developing
that trust and you know it the know like
and trust first of all you you have to
be known and that's you know countering
that obscurity problem everybody has but
then you have to keep your message going
and you know like you said Jane
everybody has a story and they want to
tell that story whether it's on a
podcast format like this which you know
rich and I both believe in very strongly
everybody has a story to tell
yeah I think the statistic
there's about 84% of people want to
write a book only one e-4 yeah I think
only 1% of people eventually do
absolutely you mentioned earlier that
it's getting a little bit easier to
actually publish the book through
self-publishing yourself right well
what's their hurdle for that what's the
challenge for people not that of those
1% that get to there I think they just
don't know how to start you know there's
definitely a formula for doing it one of
the easiest ways to do it that I've
found is on medium such as this the
podcast you can talk out your story yeah
through you know bullet points and you
can have a great deal of content that
you can use so many different ways it
can be repurposed so many different ways
and a book is just one of them but once
you have that book it becomes your
centerpiece your marketing piece it's
something that you can go up on a
podcast radio short tour you can get
yourself on television to talk about
that book and that ultimately is where
the trust comes in you know if you if
you are trying to make a decision
between
you know going to a dentist that you
know from your meetup group that seems
like a pretty nice guy he seems to know
what he's talking about or you know a
recommendation from somebody who has
written a best-selling book on you know
the dental work root canals or whatever
it might be as I love to read you the
local news he's called in to give his
expert opinion you know who are you
gonna choose yeah you're gonna choose
the one that has the most trust looking
at your book right here I'm looking at
chapter it looks like or page 87
creating brand loyalty talk to us about
that how does how does a company because
we're on the business channel so as a
listener what are some takeaways in that
chapter I think brand loyalty is just
about knowing you know first of all who
you are and then what you stand for I
don't know if anybody's heard of frank
kern here he is one of the highest paid
consultants in
digital space but you know his motto is
you know sure that you can actually help
people by actually helping them yeah I
know and I think that's you know what we
have to do you have to reach out you
have to share your message you have to
share that not only you have the
authority but you have the empathy and
that you understand people's problems
yeah and you are willing and able to
solve them and I think that is the kind
of brand message that you want to share
it's not necessarily about branding and
making sure that your logo is out there
everywhere well that's important it's
sharing your brand's story that is the
most important parts so that people can
relate to you and understand that yes
this is the person that I want to do
business with and I should mention if
anybody wants to jump in with a question
feel free this is open discussion so
jump in with a follow up question if you
like as well follow-up comment sure rich
I love what you said now about show
people that you want to help them and
then actually help them I mean that that
is key that that aligns perfectly with
you know kind of the objective of my
book but I appreciate you sharing that
because a lot of people that that
demonstrates that you are caring and you
are invested in people and the follow
through which helps the trust factor
exactly so so Jane talk to us about your
book the breadbox and is this your first
book or um this is my first book yes
well thank you very much insert the
applause my book gentlemen since I'm you
should you all on the out there in
radioland should see the great group of
guys on with I can so I'll just take
them all in for you anyway it's it's a
series of personal narratives and then
at the end of each narrative are
activities to encourage the reader to
create their own slices of life and I
believe I'm an expert at living life by
the slice and part of that was my early
upbringing and I mentioned before living
life by the slice living life by the
slice and so I share these personal NER
and encourage people to create their own
so that they have a storehouse of
moments in life mile markers that they
can draw from from their own inspiration
in their own encouragement and the
activities I use kind of a coach
approach because I'm a professional
credential coach so it's it's
challenging people to tap into where
they are and I was talking about a
minute ago and it kind of piggybacks
what you just said is correct me if I'm
wrong but is that one of the things
about personal branding sometimes it's
our you know people don't they feel like
they don't want to brag about themselves
right
I mean people you know told me recently
it's like rich you've created you know
this network we have a half a million
downloads all the syndication so forth
and so on and we're creating some
traction we've had some pretty amazing
guests in there but I always feel like
for one reason another I'm like I don't
want to be you know the face of the
channel or front you know front and
center it's more about the company or
the brand but at some point you got to
step up right right you know and a lot
of people have a problem with that you
know the imposter syndrome yeah write
that down impostor City its live in the
land of self-sabotage yeah one of the
things that I use to come to that is
what we call the humble brag okay and
yes like you are positioning yourself
but while you're doing that
you're thanking everybody so it's you
know I want to thank all the people over
the years that have been into this
studio that have told their stories
we've now had over 500,000 downloads
you know we're recognized as an
authority so you're really praising
somebody else and giving gratitude to
somebody else while still positioning
yourself as that kind of to the
collective community rather than just
rich Casanova's person yes oh I love
that guy I feel like like between like
predator and art school like I could
write a book on the imposter syndrome
it's just it's such a it plagues a lot
of creative people because it's
something you kind of enjoy doing and
then it becomes the thing you do and
then suddenly people are like oh I love
you do this you're like I'm just kind of
like I'm faking it like I'm not yeah I
have no idea what I'm doing that's what
you're thinking to yourself and like but
you can't you can't see yourself the way
that they see you and
I mean exactly what you're saying it's
just you gotta kind of just take it and
like humble brag and be aware of it have
you experienced some of that personally
yourself oh yeah
no the entire the entire time I mean
like half of the time I was on predator
because you're just you're doing your
thing that you enjoy your passion you're
not necess a looking to be out front or
bragging about it right in that sense
because some that has a negative
connotation right and some people do
that yeah yeah remember I just I
remember when I was in radio out in
California you know early on and I was
there on the air for a number of years
but at some point I was I did a lot of
their live event so I'd be on in the
studio but then I go out and do all
their live events and then I remember
first time somebody came up and asked me
for my autograph yeah that's the villain
is weird
yeah I said no I'm like I just I'm not
gonna sign her autograph right it's
funny I have it worse with the with
artwork with like my comics work than I
do with the acting because with the
acting and stuff it's something I no pun
intended fell into and so I kind of look
out figuring out but with but know what
I'm saying at my art table doing this
thing I've been doing for most of my
life I was like well rich this impostor
factor as Brian you mentioned is really
prominent and drives a lot of people's
lives and one of the personal narratives
in my book is called actual-size it's a
take-off on driving down the interstate
in Atlanta and seeing a little smart car
in the midst of the the sea of these
huge you know vehicles and basically
there's a lot of people trying to be
somebody they're not yeah so not only in
the trust factor with other people they
have lost or have not or have disengaged
the trust in themselves so they've lost
tapping into their own it factor Nick
and I were talking prior to the
broadcast you know Nick is the only
thing only buddy person that can bring
the Nick factor to the table like all of
us around the table so when you are your
actual size in other words you stay in
your lane and you brace embrace who you
are that minimizes the impostor syndrome
yeah being like honest about it
exactly I agree I agree for sure it's
it's something I definitely check myself
on a lot but at the same time I feel
like the more I talk about it openly it
like I'll mention it and someone else be
like oh my gosh I feel that way too and
then you're telling your story yeah yeah
absolutely
J and I was just looking through your
table of contents and can you explain
the UN zone what chapter is that about
the the unsewn zone yeah well not not to
give away the full little personal
narrative but basically it's unplugging
you know creating some aspect of your
life and practicing an unknown unknown
yourself from your phone remove yourself
from those daily things that we are so
keyed into and you it starts with 10
minutes a day put your phone on silent
for 10 minutes a day you're in that unns
own you can be more focused you can be
less distracted so and then there's some
activities at the end of that little
narrative in it like the others about
how to create those unknowns for
yourself you have to read the book to
get the rest of this day
Neil you were just really kind of opened
this Pandora's box on this impostor
syndrome you know I never really put a
label on it right so how would you coach
someone or anybody can jump in on this
how would you code someone to get get
past that and when I say someone I'm
talking about me well you know this
phrase expert is thrown around a lot you
know there are a ton of experts right
there but people are uncomfortable
calling themselves an expert and you
know you don't go around saying hey I'm
the expert in this yeah you look at
people like Dave Ramsey right you know
one of the most recognized people in the
financial world right if he sticks to
one specific thing within the financial
world which is you know micro
specialization which is what I call it
is one little thing and he's a master of
that you know he is an expert at that
but he doesn't go around calling himself
an expert yeah instead of trying to
position yourself as the expert you
should be trying to position yourself as
the educator
and the advocate for the success of your
clients and once people understand that
that's where you are they're gonna see
you as the expert you don't have to go
around sharing that message and it's
definitely a really hard thing for
people to get over and you know we
talked about that imposter syndrome but
if you really change your focus and say
you know what what does it mean to be an
expert anyway you know if you put
yourself in a position that you are
willing and able to help somebody say
you are a plumber yeah and you've gone
through school and you know how you
solve problems yeah that's what it's all
about it's about solving problems I
don't know anything about plumbing so I
need somebody to solve my problem if you
rich are willing and able to do that
then you are an expert in the eyes so
talk to us about in your book obviously
one of the chapters that jumps off the
page to me is starting a podcast right
so we're on a podcast right now this is
what the sandbox we play in so I'd be
interested to hear why you would
encourage someone what's the the wind
there right with a podcast what can
people do with that there there's a
couple of things first of all podcast
guesting is really powerful and that is
justina going from show to show and
sharing your message that is one aspect
of podcasts and I advise everybody to do
because you're giving your message to a
different audience every time but also
and it gives you authority in that
position as well being a guest but also
as the host of a podcast you it also
gives you that authority and it gives
you the opportunity to speak to people
in your ideal target market that you
might want to do business with later and
you know you're gonna learn you're gonna
interact with these people which is the
thing that I've got most out of
podcasting is just the amount of
knowledge that you get from talking to
all these experts you know it really
positions you as you know a place to
build your education level I mean it's
just in my experience moving from Radio
to podcasting which we calls the new
radio rate content on demand just having
the studio it's just it's
been like a think tank I mean I'm there
with just fascinating people from around
the world that have flown into Atlanta
and so forth shared their story I mean
billion dollar brands two startups two
iconic you know entities and so forth I
mean it's just been fascinating but um
okay so we're running a little bit short
on time so a little bit more roundtable
here so before we forget Neal best way
to people find out about you and your
book and whatever you want to kind of
call to action if you would best way to
find out me is to go to the authority
architect calm and to find out more
about the book is Neil Howe trust factor
calm okay and thank God for spell check
on architect and all yeah all right so
Neil Holt I we got some follow-up
questions for you but Jane before we
give out you again your call to action
talk to us about this five behaviors of
a cohesive team assessment tool
facilitator yeah absolutely
well it's a it's a intersection of the
disc assessment which if you know
anything about that that's a self
awareness self discovery tool and
Patrick Lynn counties which I always
mispronounce his last name the five
dysfunctions of a team it's taking those
five dysfunctions connecting them with
the disc behavior so that teams can
better understand where their low trust
factors where their lack of conflict you
know working their way up to being a
fully functional team and it's a
training that I offer two teams
businesses teams within large
organizations it can be done all at once
if they want to go full dive in for
three days or we do it in modules it's
not the three days like Tony Robbins
where their firewall in three days I
recommend doing it by modules because
that gives a team time to process absorb
and apply yeah that's a great approach
so Brian how we folks find you my I
primarily use Instagram and Twitter
there's at the be a prince and my
website is the be a prince calm be a
prince yes yes my initials I know I see
the initials but it's kind of funny like
a yeah be a frenzy afresh yeah yeah yeah
yeah I get it
so what's next or I mean are you still
involved with SCAD with that a that
community or um I mean not really the
the main thing right now is I'm working
on a graphic the my graphic novel series
I was actually that's what I was doing
earlier today that's what he said get
over here quick yeah yeah I was working
with my friend who's a writer and we
were spitballing ideas and give a shout
out to your friend Mary oh yeah shoutout
to John Rock you're awesome and yeah so
but yeah just to give it like a brief
about the book
cuz I'm more in process but still like
if there's there's three main things I
wanted to do what were yeah oh yeah so
there's three things I'm trying to do
with this series like first format some
it's a it's like kind of a fun
combination of the acquired skills that
I've had from the last few years and the
years before that in school and I wanted
to do something very fun and exciting
for like a youth audience but the the
other two things I wanted to do are a
little bit more impactful I'm I think we
I think a lot of people downplay like
how important fictional media is
especially these days um you know it's
it's a more important than it's ever
been before and I think you know since a
lot of people just kind of pumping
fiction out there I think it's kind of
our responsibility of storytellers to
really leave audiences with you know
things to think about and like ways to
think about themselves and so with my
story there's there's two things I want
to hit on one is representation so I
wanted to have a lot of characters of
color in the story for no other reason
than that they are there like as a
person of color it's it's sometimes a
little frustrating when the only time
you're on screen are on the page is when
it's like I used you know I used to be a
slave or something like that yeah I have
an adventure story like you know filled
with all different kinds of ethnicities
for no reason like there's just like
that's who the story is about but even
more than that like the biggest why for
my story is I wanted to touch on the
concept of emotional vulnerability
within young men I think there's you
know because a fictional media to a
point you know I mean like predator
right like you look at the 1907
predators disease muscle dudes who don't
have feelings but because of that it's
like you know it kind of leads a lot
young men to think you know Oh feelings
are bad I'm not supposed to have
feelings but you know if you like talk a
lot or if you read about a lot about
like emotional vulnerability it's it's
not about you know being like overly
ammo
it's just about knowing that your
motions are there they're real and you
should manage them and listen to them
because they're telling you things and
so one thing I wanted to try to do with
this adventure story is have like two
main characters from two different
perspectives one is a young man about 20
to 25 and the other one's about 10 to 13
or so and it's just me trying to use
them as examples of of kind of different
and this is the first or book series
you're working on yes so I was gonna ask
our expert panels over here using the
word expert and authorities what advice
Jane and Neil would you give to us
abroad here I'd offer you two
invitations please that's my coaching
hat so two invitations one eliminate the
word try you're already doing it okay
yeah that's one invitation second
invitation some riders get caught up in
okay what's the right way what's the
right process yeah ditch that okay
what's Bryan's way
what's Bryan's process and stay with
that all right
oh that's really helpful actually thank
you you're welcome Neil thoughts of
world-changing wisdom here yeah I mean
you're doing something that 84% of the
population want to do right now and you
know you've just got to have the
confidence to go forth and do that and
you know it's gonna be great when it's
finally completed something to be really
proud of and thanks to market yeah what
you have a timeline on that or yeah yeah
it's it's gonna be done next year okay
yeah so it should be out in 2020 good
okay we're gonna bite you back as an
official authority yeah one actually
maybe I'll can help you with it being a
best-selling author that's just an
author and we'll have you on author
talk-show for a follow-up
yeah don't do it did somebody have a
question here no I just wanted to give
my where you can find me and for me
absolutely rich well I failed to do that
while ago you can find me and take the
next steps ect calm or on Twitter or
Jane Bishop and I had another question I
think for Neil here Neil talk to us
about industry trends and anybody can
jump in here too we talked about I mean
a comic book those are hot the coloring
books that I was a cycle there for
adults would I write the children's book
what are you seeing in a trending in the
publishing industry if you will because
now
have ebooks there's a lot of competing
podcast audio you know yeah I mean
ebooks are definitely a great thing but
it's being able to have that physical
book and put it into somebody's hands
you know if you're going to an event and
you can hand somebody a book you know it
never gets thrown away you know I get
business cards all the time and you know
I don't even have a place to put them
yeah they go from my desk that are trash
usually but I'm never gonna throw a book
away so having that physical book is
paramount
yeah actually speaking of that we have a
couple yearbooks still on the shelves of
the student have a couple at home -
whatever - but I have another one to add
to the library Jane what are you seeing
a trending or the industry one of the
things I'm seeing is that people are are
so getting caught up and wanting to have
a publication
they're throwing something together via
the e-book or a physical book and I
would encourage those to those people
who are wanting to write a book take the
time to make sure that it's a good
product even if it's an e-book form
right when it's when you slap it
together and it looks like an
afterthought that does not bode well for
your brand and as Neal said earlier he
didn't use these words but your brand is
to make yourself be unique and memorable
you don't want to be unique and
memorable for having a lobby project so
that's that's one of the trends that I'm
seeing so that's not a that's a negative
trend yeah well you know just to kind of
you know have another point with that
there there are a lot of people out
there that want to do the ultimate guide
to which is the all-encompassing book
yeah but you know talking about more the
micro specialization I just did an
interview a couple of weeks ago with
Donna Sir doula who is the expert on
LinkedIn profiles so that's the only
thing that she does is LinkedIn profile
there's so many things that you could
write about LinkedIn but she's picked
one thing and she's written a whole book
on how to optimize your LinkedIn profile
so it doesn't have to be this whole big
thing right you have a 300 page book
but it's just focused information it
could be a series you could take one
thing and create a series like what I'm
doing so you could create a series Brian
and your that's what your well right
yeah yeah it's it's much it's funny you
mentioned series is that we've had
conversations in the past about creating
a compilation book and then making a
series right I mean every I think
everybody's authors there the Holy Grail
is to have the Chicken Soup for the Soul
right right I mean so if you can create
a franchise or a series and Neil's just
pack into it you talk to us about this
book you just buy expert profiles this
is awesome
yeah oh say some of the influencers and
innovators that is exactly what you're
talking about you know Judah in my
podcasts I take the message that people
share via the podcasts and we put it
into written format you know the books
called expert profiles which is
conversations with influencers and
innovators and there's a good starting
point if somebody wants to write a book
it's a great place to start just share
in how you're able to get your story out
on paper to give you a good idea of you
know how to do it for yourself and of
course we that is a best-selling book as
well so you know think all your books
are that's part of your personal brand
yeah it's interesting I mean Nick and I
we were just having this conversation
last week or 10 days ago about is the
series of books right and for pro
business channel all the interviews that
we've had with people and we've we've
talked about this if they we just might
feature one person in each chapter right
because that's something because one of
the challenges we didn't really talk
about but it's kind of obvious in
writing a book those eighty four percent
that do that want to of the one percent
that do is it's overwhelming it's
daunting right just looking at a blank
page right but like you said if you even
have a conversation and we can basically
transcribe that conversation polish it
up and then put it into a chapter not an
entire book and I see one of the trends
as we're seeing visually here in the
studio is I was most books now or the
quick paperback I'm looking at one of
your books is a hundred nine pages the
other is 128 and 1 is 1
eighty-eight or something like that
right so it's something that people can
sit down you know and read in one
setting or you know a couple of cups of
coffee kind of thing right and they
don't feel so they're gonna put that
down
you know down the road at some point and
I'll just kind of finish on this
speaking of the that's a trend I see
right in the hundred page some yes or
yes well you know once what's a series
are signs but why is that yes
another thing that people don't realize
about this book and it said a little bit
sad because the authors put so much into
writing the book and putting great
content into the book but especially if
you have a business book only about 10%
of people that you give it to will get
past the first chapter yeah so you know
there's a lot to be said for having a
book and the authority that you get for
just having a burger a best-selling book
it's really about that authority
positioning the fact that only 10% of
people actually read it you know that's
to their detriment because they're not
getting everything that they could get
from it but you know it's more about the
fact that you have a book but even that
if it's a 400 page hardbound or whatever
you know I'm gonna when I take a
vacation or whatever I'll read that
right hand a book like this I can just
pick up and like a Jane I think Jane was
talking about if you have you know I
think uh you know a thousand page book
put it in ten different books right
exactly exactly and that's why the
that's exactly know why the format of my
book is a little you know two page there
that they're bite-sized they're slices
it's designed for people to read a
couple of people be encouraged
thought-provoking put it down a couple
of days later if they want to you know
pick it up again that's it it goes back
to the digital attention span economy
and and if you doubt this the science
behind this hundred page or less book
right I mean I'll just share this with
you quick I'm a bit obsessed with the
shark tank right so it's just a
fascinating front row seat to
billionaires and the way they they they
think their thought process and then the
interaction with the average person
they're all in you know right but beyond
that so so uh seeing Mark Cuban and all
the
sharks I actually ordered mark humans
book oh great I thought I'll get this
you know just this huge book will land
there on my it'll take me a year to read
it when everybody's amazing you know
thoughts and insight and a few weeks
went by and I didn't really see the book
and I forgot about it I'm thinking wait
a minute what happened to my book from
Mark Cuban right and then I went through
my mail and there was a manila envelope
that I hadn't opened uh-huh and I opened
it up and it was a 71 page book by a
billionaire hmm right so on one hand I
was a little disappointed I'm thinking
where's my wealth of knowledge whatever
right but the other hand I went to this
I thought if this is a way a billionaire
thinks that the this needs to be
presented then yes yeah and to you know
you can rarely go wrong practicing the
three C's you can apply to any aspect of
writing whether it's email or book clear
concise and compelling you follow those
three C's you can rarely go wrong
Casanova and there's a last scene to
cement that point which I just ordered
Kevin Harrington oh yeah the original
Shark Tank yeah yeah when I got it it
wasn't even a book it didn't even have a
spine it was printed paper stapled in
the middle my gosh it was about the
perfect pitch but you know what I read
it quickly yeah and the content and it
was great yeah alright y'all well we are
officially over time Nick are we over
time yes sir yes but it was a great show
right yeah thumbs up alright so on
behalf of Nick our engineer rich
Casanova here for the pro business
Channel excited to share these first
hopefully a series of the author talk
show here on the pro business Channel
and thank all of our guests here one
more time for joining us in the studio
and stay tuned for more conversations
with authors
