In today's video, we are going to talk about
Amazon product ranking and why your Amazon
FBA product is not ranking to page 1.
What is Amazon product ranking and why does
it not work for some Amazon FBA sellers?
A lot of Amazon sellers are trying to launch
and rank their products closer to page 1 but
a lot of times, they get stuck.
In today's video, I want to explain to you
why you may get stuck, why you are not moving
up the pages closer to page 1, and how you
can actually start to fix this problem.
Let's get started.
Alright guys, for all of you newer Amazon
sellers out there, I want to explain to you
what is Amazon product ranking, what does
it mean?
Because ranking your products on Amazon has
a lot to do with your keywords.
Every single time a customer types something
into this search bar, they are typing out
a keyword and if they were to click on your
product through a specific keyword, you are
going to get closer to page 1 for that keyword.
Let's use the kids play tent as an example.
If I am a customer and I type in kids play
tent, I am looking for a kids play tent.
And if I decide to buy a play tent, let's
pretend that I want to buy this pretty play
tent right here, I click on this product listing
and I decide to add this product to cart.
After when the purchase is made, this means
that the seller is going to get ranked closer
to page 1 for kids play tent.
If we go back here, notice that they are sitting
very low on page 1.
Up here, is closer to the very top of page
1.
A lot of customers shop on their mobile device
so it's best if you get ranked for the top
10 spots on page 1.
If I were that seller, I probably want to
sit somewhere around here, maybe over here,
and I probably do not want to sit lower than
the third column right here.
Because, again, when you are shopping on a
mobile device, it's going to look a lot different.
All of these products are going to look in
a straight line and not in this kind of order.
Now you may be wondering, "okay, how many
customers have to buy my product under the
keywords kids play tent so this play tent
will get closer to up here?"
Well, that really depends.
Because a lot of sellers are under the impression
that you have to rank for just one keyword
to get your product to move closer up to page
1.
But the truth is, as long as you are making
sales, and as long as you are making sales
through any of the keywords on your product
listing, you will get ranked closer to page
1 for all of your desired keywords.
This happens when your product listing is
properly optimized.
Every single time when you hear people optimizing
their product listing, it means that their
keywords have to be in the right areas and
in the right phrases for their product listing.
In their title right here, it says kids, and
it also has the keywords play tent, as you
can see right here.
Kids caste play tent.
So kids castle play tent or kids play tent
is in their product listing.
And I bet that I can find kids play tent in
other areas of their product listing as well.
As long as your keywords are in your product
listing, you are going to get ranked for those
keywords.
Even if someone were to buy your kids play
tent under a different keyword, maybe they
are searching girls large playhouse and they
buy your product through girls large playhouse,
you will potentially get ranked slightly for
kids play tent as well.
This is how it works when someone buys your
product from a keyword that is in your product
listing.
That's why it's crucial that your product
listing is optimized.
The more optimized your product listing is,
the better it is for you to get ranked closer
to page 1 for your desired keyword.
In this case, it's kids play tent.
Now, you also should be tracking your keywords
as well.
When I say tracking your keywords, I mean
for kids play tent, you need to type in kids
play tent in your keyword tracking tool, and
make sure that it is moving up closer to the
desired position on page 1.
I use Helium 10 Keyword Tracker and I do is
enter this keyword into Helium 10 Keyword
Tracker and it will automatically track the
keyword position so I can see when it moves
closer to page 1.
You should also be tracking a lot of the keywords
that you find in your PPC campaigns as well
because these are organic keywords that your
customers are searching and as long as people
are buying your product through organic keywords,
you should be running PPC campaigns to those
keywords that customers are choosing to buy
from.
A lot of the times, sellers think that they
should always go after the main keywords and
when I say main keywords, I mean kids play
tent.
Kids play tent is what I label as a main keyword
because it's very commonly searched.
And I bet if I type in kids play tent into
Magnet in Helium 10, it's going to show a
large search volume.
So kids play tent, let's just do this together
so get the idea what I mean by a main keyword
and why you should not focus only on main
keywords.
This is one of the biggest misconceptions
for Amazon sellers.
They always think that they should chase after
the main keyword because that's where all
of the sales are.
That's kind of true but it's not smart when
you are trying to launch your product.
What you should be doing is going after a
lot of longer tail keywords so you can get
ranked for your main keywords as long as there
is sales velocity.
I will explain that a little further in detail
after I show you this example right here.
If I look at kids play tent, let's see where
this keyword is.
Let's just sort the search volume from big
to small.
And if I put in advanced filters, and show
phrases that contain, let's type it in here,
play tent.
This would be faster.
This will show all the keywords that include
play tent.
Kids play tent, as you can see the search
volume is over 17,000 in searches.
Again, sellers will think, "oh my gosh, there
are so many people searching this."
But, this is the wrong way to target keywords
when you are launching your products.
What you want to do is target the smaller,
longer tail keywords.
For example, princess castle play tent, this
has over 2,000 searches.
This is lower searched but if you can find
a lot of the longer tail keywords that are
lower in search volume, and you start targeting
those keywords, it's going to be much easier
to rank this product closer to page 1 for
your main keywords.
I hope that makes sense.
It can be a little confusing but again, you
want to look for longer tail keywords with
longer search volume to run PPC campaigns
on in order to rank for your main keywords.
Also, it's a lot easier to get to page 1 for
these longer tail keywords.
If I open up princess castle play tent, and
if this seller trying to rank for this keyword
which it looks like they are, just look right
here, Monobeach Princess Tent.
This is the same play tent that we were looking
at right here, lower on page 1 for our main
keyword.
They are trying to run PPC for a longer tail
keyword.
This is exactly how you should be running
your PPC campaigns and targeting longer tail
keywords so you can get ranked closer to page
1 for the smaller, longer tail keywords.
And we can see right here, they are position
number 4, which is really, really good.
And really close to the top of page 1 if I
were looking on a mobile device.
Even on desktop, if I ignore all the sponsored
ads, and only look at the organic rank, they
are ranked number 4 for the longer tail keyword.
You see how this works, how this seller if
purposely targeting longer tail, less popular
keywords and organically ranking higher for
longer tail keywords.
And as long as they get sales velocity through
these longer tail keywords that are less searched,
they are organically ranked higher for their
main keyword.
I hope this was helpful.
If you are enjoying this video, then make
sure you are subscribing to my channel and
giving this video a huge thumbs up for the
YouTube algorithm.
This is why a lot of sellers get stuck trying
to rank for some of their main keywords.
They are always telling me, "Tamara, I am
trying to get ranked for one of the biggest
keywords with the most searches for my product
and I just, I am getting stuck.
I cannot move closer to page 1 for my main
keyword."
Well, that's likely because you are not getting
enough sales velocity through your longer
tail, less searched keywords.
This is the exact PPC strategy that we use
to launch all of our products.
We are very focused on longer tail, less popular
keywords.
You want to work on the longer tail, less
popular keywords first and then eventually,
you will organically rank for your main, big
keyword right here.
The goal is to target longer tail, less popular
keywords so you can organically rank for your
main keyword.
Of course you can try targeting your main,
biggest keyword, but I can guarantee you,
you are going to end up with a really high
ACOS.
This is when you see sellers talking on social
media, in Facebook groups, they are always
saying that their ACOS is through the roof,
they are always having an ACOS of over 100%,
and that is because they are chasing after
the main keywords where there is way too much
competition.
Since your main keyword has a lot of searches
every day, a lot of customers will end up
here and click on your ad but then there are
so many other choices to choose from and they
may not buy your product.
And then you are going to get charged with
a ton of clicks with no sales and that's how
you end up with a really high ACOS.
With the less popular searched keywords that
are longer tail, your ACOS typically will
be lower because they are less searched and
sometimes they are more specific.
Notice right here, princess castle play tent.
They are looking for a princess type of play
tent and they are not looking for a play tent
for boys or something else.
Typically this is how you end up with a lower
ACOS.
It's just more specific, it's more targeted
and it's less searched.
Obviously there are a ton of other reasons
why your ACOS will end up to be lower as well
and why your ACOS will be a lot higher but
we won't dive into that in this video.
You will begin to learn that more through
trial and error when you are trying to launch
your product.
Now I do apologize if I have repeated myself
several times but I really want to help Amazon
sellers to stop wasting their hard earned
money on keywords that are not converting
into sales.
Also, one of the most important part with
Amazon product ranking is to ensure that your
product listing is really optimized.
I will leave you a contact in the YouTube
description below of a very professional company
that will help you optimize your listing to
make sure that your keywords are in place.
Then, every single time a customer looks for
your product and they type in a keyword, you
will end up showing up in the search results.
You have to make sure that your product listing
is optimized, you have a really good product
listing that is convincing enough for customers
to add your product to cart, check out, and
to pay for your product.
Paying for your product is the only way your
product is going to get ranked closer to page
1 for your desired keywords.
Having a good product will make or break your
Amazon business.
You also need to know how to launch and rank
your product and your keywords.
But if your product listing is not optimized
to its fullest potential, you can say good
bye to sales.
PPC is not going to work for you if your product
listing is not optimized and your keywords
are not in the right place.
This is another reason why sometimes sellers
complain about not getting sales on PPC.
Well, you really have to ask yourself, "is
it the product listing?
Are you putting in the right keywords for
your product listing?"
Again, the link is in the YouTube description
below if you want to hire a professional to
do your product listing properly.
If you have any comments or questions, make
sure you drop it in the comment section below.
If you have enjoyed today's video, please
help me give this video a huge thumbs up.
Subscribe to my channel.
I'll be seeing you guys in my next YouTube
video.
