The human population grows 
every day.
The question is how humans
provide for each other.
They ought to be thinking
about where this comes from.
There are a number of reasons
to be skeptical
of what you're seeing
on the labels.
The bottled water industry
has made
something out of nothing.
They get their water
from tap water.
The focus is just about
making money.
As long as the farmer
is paying the price
for our cheap chocolate,
there's no way
it can be sustainable.
You are playing
with people's lives.
Growing sugar
is like printing money.
And they would like to do
as much of it as possible.
Edibles do have a dark side.
The industry is evolving
faster than regulation
can keep up with it.
You don't know
what you're getting.
It's always the same fraud.
Take cheap wine,
sell it for more money.
I didn't believe I would be
facing criminal charges
until I was facing
30 years in prison.
We know how to build
a positive future,
and that's the future we need
to be moving toward.
Consumer power
can go a very long way
to induce positive change.
My dream is
to transform the cocoa
for Africa
and all around the world.
I can work in this market
for people
who don't want to quit.
If we do the right thing,
it changes
in the right direction.
It's my problem.
I have to take care of it.
This is something
that is a human rights issue,
and it's very serious.
