SO WHEN IT COMES TO ENERGY DRINKS, I THINK
IT'S SAFE TO SAY NOT ALL ARE CREATED EQUAL.
THE CHOICES CAN BE CONFUSING AND FINDING THE
HEALTHIEST BRANDS FOR YOU AND YOUR FAMILY
CAN SOMETIMES BE DIFFICULT.
OUR NEXT GUEST IS HERE TO CLEAR UP SOME OF
THAT CONFUSION.
JOINING US THIS MORNING IN THE FIRST OF OUR
FOUR-PART SERIES ON BENEFICIAL BEVERAGES IS
DIANE VARA OF PITBULL ENERGY.
HEY DIANE!
HI DANIELLE, HOW ARE YOU?
GOOD TO SEE YOU.
YOU AS WELL.
WELCOME TO THE SHOW.
ALL RIGHT, WE'RE TALKING ENERGY.
AND I HAVE TO TELL YOU, ENERGY DRINKS--AND
YOU KNOW THIS--THEY'VE REALLY TAKEN OFF IN
THE LAST SEVERAL YEARS OR SO...
YES.
WHAT DO YOU THINK IS DRIVING THAT SUCCESS?
WELL I THINK TODAY THAT THE WORLD IS MOVING
A LOT FASTER THAN IT DID DECADES AGO.
BUSY LIFESTYLES AND HECTIC SCHEDULES ARE DEFINITELY
REQUIRING A LOT MORE ENERGY FOR OUR BODIES.
AND SO PITBULL HAS CREATED A FULL LINE THAT
PRETTY MUCH PERFECTS THAT ENERGY BLEND THAT
PEOPLE AND THE CONSUMERS ARE DEMANDING, SO...
WELL LISTEN, BUSY LIFESTYLE, HECTIC SCHEDULE...
YOU HAD ME AT HELLO CAUSE THAT IS ME EVERY
DAY WITH THREE BOYS UNDER THE AGE OF TWELVE.
AND I DO SOMETIMES DRINK ENERGY DRINKS, BUT
ONE OF THE THINGS I WANT TO KNOW IS WHAT SHOULD
WOMEN...
YOU KNOW, WE HAVE PARTICULAR HEALTH NEEDS...
YES.
WHAT SHOULD WE LOOK FOR TO DETERMINE WHICH
ENERGY DRINK IS HEALTHY AND WHICH ONE MIGHT
NOT BE SO HEALTHY FOR US?
YES.
WELL MOST ENERGY DRINKS, THEY PRETTY MUCH
ARE BASICALLY SIMILAR IN THE INGREDIENTS THAT
THEY CONTAIN, HOWEVER YOU SHOULD ALWAYS TAKE
A LOOK AT IF THERE'S ANY SYNTHETIC INGREDIENTS.
OKAY.
AND ALSO YOU SHOULD TAKE A LOOK AT THE ORIGIN
OF THE DRINKS.
PLACES LIKE CHINA AND OTHER COUNTRIES DON'T
HAVE TOO MANY HEALTH REGULATIONS, SO A LOT
OF THE SUGARS THAT THEY CONTAIN ARE VERY HARMFUL
FOR THE BODY, AND PITBULL ENERGY DRINKS ARE
ALL MOST NATURAL PRODUCTS.
I WANT TO ASK HOW THE NAME PITBULL CAME ABOUT?
WELL PITBULL IS SIMILAR TO JUST THE DOG AS
WELL.
IT'S KNOWN AS THE URBAN DOG IN IT'S BREED
AND ALSO OUR DRINKS STARTED OFF IN THE INNER
CITIES OF CALIFORNIA.
GOT YOU...
IT KIND OF TOOK A SPIN FROM THERE AND THEY
JUST BECAME POPULAR WORLDWIDE.
WELL YOU KNOW, MY PRODUCER AND I WERE TALKING
ABOUT THIS SEGMENT EARLIER, AND HE MENTIONED
THAT YOU'VE GOT A PRETTY SPECIAL FAN OUT THERE.
YES.
TELL ME WHO THAT...
I KNOW, BUT TELL OUR VIEWERS WHO THAT IS.
A VERY HUGE FAN OUT THERE.
HUGE.
THE FAMOUS RESTAURANT, ROSCO'S HOUSE OF CHICKEN
AND WAFFLES.
SHOUT OUT TO ROSCO'S.
LOVE THEM.
RIGHT.
THEY WERE ONE OF THE VERY FIRST SUPPORTERS
OF PITBULL ENERGY DRINKS AND AS WE ALL KNOW,
OUR VERY OWN PRESIDENT, BARACK OBAMA, STOPPED
BY RECENTLY TO GO PICK UP SOME DELICIOUS FOOD
WHILE HE WAS IN LOS ANGELES.
WHILE HE WAS THERE, HE MADE SURE TO TAKE A
CASE OF PITBULL ENERGY DRINKS AND IT WAS KIND
OF FUNNY BECAUSE THE SECRET SERVICE CARRIED
OUT TONS OF FOOD FOR HIM, BUT WHEN THEY SAID,
"LET ME TAKE THAT FOR YOU," HE SAID, "NO,
THIS I'M TAKING MYSELF," SO...
WELL LISTEN...
HE MADE SURE TO TAKE IT OUT.
HE NEEDS THAT ENERGY.
RIGHT.
I MEAN TRAVELLING ALL OVER THE WORLD, RUNNING
THE COUNTRY, AND YOU KNOW, JUST A WHOLE BUNCH
OF STUFF GOING ON WITH HIM.
WHOLE BUNCH OF STUFF GOING ON WITH US WOMEN
TOO, WHICH IS WHY A LOT OF US DO DRINK ENERGY
DRINKS, BUT THE THING IS, SOMETIMES WHEN I
DO, AND I KNOW THIS AS A WOMAN BUT CERTAINLY
MEN OUT THERE PROBABLY KNOW THIS AS WELL,
YOU GET THE JITTERS.
YES.
THAT'S SOMETHING THAT I REALLY WANT TO TRY
TO AVOID IF I CAN, AND SO, HOW DO YOU CREATE
AN ENERGY DRINK THAT KIND OF BOOSTS THAT CONSUMER
DEMAND WITHOUT GIVING US THE JITTERS?
WELL IT'S SIMPLE.
PITBULL ENERGY DRINKS HAVE CREATED AN ALMOST
NATURAL PRODUCT, AND OUR ENERGY DRINKS ARE
MADE WITH HIGH QUALITY INGREDIENTS.
IT'S VERY NATURAL.
ALL OF OUR PRODUCTS CONTAIN FOUR ESSENTIAL
VITAMINS, THEY HAVE ANTIOXIDANTS...
YOU HAVE THE VITAMINS B6 AND B12.
THEY ALSO HAVE HERBAL EXTRACTS.
NOTHING THAT'S SYNTHETIC SO IT'S REALLY GOOD
FOR YOU AND IT'S SAFE FOR DAILY AND REGULAR
USAGE.
YOU'VE ALSO DEVELOPED A SIZABLE MILITARY FANBASE
AS WELL.
YES.
WE ACTUALLY WENT AGAINST THREE DIFFERENT WELL-KNOWN
ENERGY DRINKS OUT THERE, AND THE TROOPS, THEY
VOTED HANDS-DOWN THAT PITBULL ENERGY DRINK
WAS THE BEST TASTING ENERGY DRINK, SO WE WON
THAT MILITARY CONTRACT, AND NOW WE SUPPLY
ALL OF OUR SOLDIERS OUT IN AFGHANISTAN AND
OTHER MIDDLE EASTERN COUNTRIES AS WELL AS
YOU CAN FIND US IN ALL OF THE BASES IN CALIFORNIA.
WONDERFUL.
CONGRATULATIONS ON THAT.
THANK YOU.
LET'S SWITCH GEARS FOR A LITTLE BIT AND TALK
ABOUT DIABETES BECAUSE THERE ARE A LOT OF
PEOPLE OUT THERE WHO ARE MANAGING LIVING WITH
DIABETES, OR MAYBE THERE ARE PEOPLE WHO ARE
TRYING TO WATCH THEIR WEIGHT OR WHO HAVE WEIGHT
ISSUES.
WHAT'S THE POSITIVE IMPACT THAT ENERGY DRINKS
CAN MAKE IN THEIR LIVES OR CAN PLAY IN THEIR
LIVES?
WELL OUR ENERGY DRINKS ARE THE ONLY ENERGY
DRINK OUT THERE THAT IS APPROVED BY THE AMERICAN
DIABETES ASSOCIATION.
IT'S RECOMMENDED BY THE AMERICAN DIABETES
ASSOCIATION, AS WELL, SO WE HAVE A HUGE SUGAR-FREE
LINE THAT IS SUITABLE FOR DIABETICS, HEALTH
CONSCIOUS PEOPLE, AND JUST ANY ADULT THAT'S
LOOKING FOR THAT HEALTHY ALTERNATIVE.
ALL RIGHT.
TIME FOR A LITTLE ENERGY.
(LAUGHING).
WALK ME THROUGH THIS.
WHAT DO YOU RECOMMEND?
SO WHAT IS THIS ONE?
WE HAVE HERE FOUR OF OUR FLAVORS.
THIS IS OUR CHERRY LIME.
VERY TASTY.
YOU GET THAT GOOD LEMON TASTE AT THE END.
THIS IS THE NEWEST TO OUR FAMILY, THE FRUIT
PUNCH.
FRUIT PUNCH, YEAH.
AND THEN THIS HERE IS OUR SUGAR-FREE LEMON
LIME.
KINDA TASTES LIKE A LITTLE BIT LIKE A GINGER
ALE TASTE.
OKAY.
AND THEN THIS ONE HERE IS THE MILITARY'S FAVORITE.
THE TROOPS LOVE THIS.
IT'S OUR BLUEBERRY POMEGRANATE.
THAT'S THE ONE I WOULD LIKE TO TRY.
YES.
IF YOU DON'T MIND.
AND WE ALSO HAVE THIS IN SUGAR-FREE.
OKAY.
I'M JUST GONNA PICK UP THE WHOLE GLASS.
WHERE CAN VIEWERS WATCHING TODAY FIND THESE?
YOU CAN FIND THESE AT OUR ONLINE STORE AT
DRINKPITBULL.COM.
YOU CAN ALSO FIND THEM AT PARTICIPATING 7-11s
AND PARTICIPATING WALGREENS AND ALSO ON THIRSTMONGER.COM.
BUT FOR INTERNATIONAL AND ANY NATIONAL DISTRIBUTION
CHAINS, I WOULD JUST GO TO OUR WEBSITE FOR
THE BEST INFORMATION AT DRINKPITBULL.COM.
CAN I TELL YOU...
NO KIDDING...
I MEAN THIS REALLY IS GOOD.
CONGRATULATIONS TO YOU.
THANK YOU.
CONTINUED SUCCESS.
THANK YOU.
AND IF YOU'D LIKE TO FIND OUT MORE ABOUT THE
PITBULL LINE UP OF PRODUCTS, VISIT DRINKPITBULL.COM.
THAT IS DRINKPITBULL.COM.
OH AND TO SHARE YOUR FAVORITE STORY, INSIGHT,
OR TIP WITH US ABOUT TODAY'S TOPIC, VISIT
US ON FACEBOOK AT BALANCINGACTFANS.
