WALKIE-TALKIE AS THEY SCREAM BY
THE BEAUTIFUL RED, WHITE, BLUES
AND F-16s.
SOMETHING MORE COLORFUL ON THE
FIELD SUNDAY NIGHT, PLAYERS
CLEATS.
THOSE SPECIFICALLY ON THE FEET
OF THE RAMS' PLAYER WILL
FEATURE A CUSTOM PAINT JOB BY
AN ARTIST WHO DELIVERED FROM
HIS NORTH TEXAS APARTMENT.
THESE ARE ALL NFL PLAYERS.
Reporter: FRED FIELDS LIKES
HIM SOME SHOES.
I STARTED DOING SHOES FOUR
YEARS AGO.
Reporter: FOR FRED, THE ART
OF THE SHOE STARTED WITH ONE
PAIR, ONE PAINT JOB, AND THEN
THOUSANDS OF VIEWS.
I PUT MY OWN PAIR THAT I DID
FOR MYSELF.
I PUT IT ON YOUTUBE AND THEN
LIKE I SAID IT GOT HITS.
Reporter: SUDDENLY THE GUYS
WHO DELIVER HITS IN THE NFL
STARTED CALLING INCLUDING
NUMBER 90 FOR THE LOS ANGELES
RAMS.
MICHAEL BROCKERS.
I DO HIS CLEATS EVERY WEEK.
AND LAST YEAR I DID THEM EVERY
WEEK AS WELL.
SO HE WEARS THEM EVERY GAME.
AND THIS WEEK WE'RE GOING TO DO
SOMETHING, WELL, WE ARE GOING
TO DO THE PRE-GAME CLEATS AND
SOME IN-GAME CLEATS JUST TO GO
OUT WITH A BANG.
Reporter: DESIGNED CREATED
IN HIS DALLAS APARTMENT.
SOMETIMES DREAMED UP BY HIS
CLIENTS.
USUALLY IF THEY HAVE A THEME
OR A CONCEPT THEY WILL LET ME
KNOW.
Reporter: BUT MORE OFTEN
THAN NOT.
THEY SAY YOU HAVE FREE WILL
TO BE ARTISTIC AND DO WHATEVER
YOU WANT TO DO.
A SINGULAR TALENT.
I CREATE ALL MY STENCILS,
ANYTHING YOU SEE, I'VE MADE IT
WITH TAPE.
Reporter: CREATING ONE
UNIQUE PAIR AT A TIME.
EVERY CUSTOM I DO, I MAKE
SURE IT'S THE BETTER THAN THE
LAST ONE, SO MY NEXT CUSTOMER
IS LIKE YEAH, I WANT SOMETHING
LIKE THIS.
AND I KNOW YOU'RE WONDERING,
WHAT'S THE COST?
BASIC PAINT JOBS START AT $100.
HE SAYS THE SKY IS THE LIMIT ON
SPENDING AND CREATIVITY AFTER
THAT.
