I want to ask you...What is Divergence?
Oh I don't know
I really not understand
Can you explain?
Divergence theory stems from the idea of ​​all the products and services need to be specialized.
For example, the transport sector will be a divergence of planes, trains, automobiles, motorcycles, bicycles.
In each small branch to the next phases: Motorcycles divided into large motorcycles, scooters etc,...
The World system History of Sociology for that transformation to capitalism
has led to the establishment of the market economy in the early industrialization occurred in Western Europe. Then, divergence appeared.
In the late 18th century, three offer revisionist interpretation argue this both “late” and “great divergence”
Divergence in production standards and life between East and West, become unmistakable on the 19th and 20th centuries harsh, but it's gone today
19th century, having a distinction that has perhaps not been made clearly enough
throughout the modern debate about inter-connexions between ‘The Industrial Revolution’ and ‘The Great Divergence’
Agreed the Great Divergence and the Industrial Revolution, the degree of divergence in labour productivities
and real incomes between Europe and China, that had so clearly appeared by 1914
With the rapid development of technology, divergence strategies helps to reduce the time of new products access to customers.
Because of competitive market, companies have had to innovate divergence products to attract customers.
In fact, many products don’t diverge go against the direction of integration. Notably, these products still reap success.
Definition: According to conventional theory, the divergence is the act of moving away in different direction from a common point.
In the most part, divergence reflects a desire to emphasize in a positive manner
The widely held theory of product development in different directions to create a new brand in a competitive market.
Hey, Do you know about Convergence in Marrketing?
Look like you don't know it  ha ha ha
Convergence, the widely held theory based on combining products to create new brands in the competitive market.
Convergence theory is in way of  making effective products mixed with different functions.
Converging technologies are enabling technologies and knowledge systems that enable each other in the pursuit of a common goal.
In general, convergence is a coming together of two or more distinct entities or phenomena.
Convergence can be defined as the occurance of 2 or more things coming together.
Definition of Convergence takes its angle on industry and market restructuring.
This is more  narrow definition of the term than how it was popularly used in the 90s.
Convergence was used to denote all sorts of aspects of the IT-telecom revolution.
Another example is the report from Swedish government Convergence Commission (SOU 1999:55).
The report defined 4 types of convergence: Network Convergence, Service Convergence, Appliance Convergence and Market Convergence.
The roots of the term Convergence in the sense used in the mid 70s.
Science Article “ The Convergence of Computing and Telecommunication” mentioned the convergence with a technological perpective in the 1977.
A first wave of strategies motivated by the convergence vision began in the 80s.
A broad wave of convergence strategies – mostly failed – began around 1990
and was partly motivated by forecasts of digital media converging with the IT/Telecom – industry.
Usage if convergence in the business press during the 90s has been extensive.
Human needs are higher and higher. They desire products and services working more professionally and usefully.
Thus, Some people like the idea of doing something Personal Digital Assistant.
Advance Technologies have been developed rapidly.
The increase in the demand for technological compatibility has seen the birth of the first convergence products.
Not until technologies become available in the nineties, did convergence products become norm up to now.
