Microsoft Dynamics 365 Customer Insights is
an intuitive and flexible Customer Data Platform
(or CDP) that unlocks insights and powers
personalized customer experiences.
Unify all your customer data across the full
range of sources to get a single view of customers.
In this brief hospitality scenario, you’ll
see how Henry Marler, a hotel manager, uses
Dynamics 365 Customer Insights on a 
Power App on his phone
to gain a 360-degree view of his customers.
Henry can see a list of his customers and
even get a breakdown by segment,
such as “Elite Status Customers.”
One of his best customers, Baxie Antonio,
has asked for a meeting to discuss his Elite
Status benefits, and Henry uses the Customer
Insights app to do some quick research.
He can see customer details such as Baxie’s
job title and member status.
He also gets important KPIs such as an AI-driven
net promoter score, Baxie’s annual spend
with the hotel, and how often he stays.
Henry can also see a history of recent interactions,
including meetings, phone calls,
and visits to the web portal.
The timeline view gives Henry a deeper view
of information behind those KPIs.
He can see a breakdown of how Baxie makes
reservations with the hotel,
as well as the length and cost of each stay.
Henry can also review the food orders and
service requests Baxie has made while at the hotel,
and he can see Baxie’s satisfaction
score over time.
Most exciting of all, the app leverages the
intelligence of Customer Insights to pull
data from disparate sources and recommend
AI-driven “next-best-actions” to help
Henry target offers that serve Baxie’s needs
and maximize his value as a customer.
These intelligent insights extend to all of
Henry’s customers, and he can use the
Insights tab to discover top recommendations.
Henry can quickly check the Resources tab
to find news and information that might be
useful in a conversation with a customer like Baxie.
And he can do all of this right from his phone
in about two minutes with Customer Insights.
For more information about what’s possible
with Dynamics 365 Customer Insights,
contact your Microsoft representative, 
or visit our website.
