Hi, I'm Carson Caprara.
And I'm here today to
talk about GuideRails
which is our new revolutionary
support technology
that's designed to work
together with the foot,
when you run, to keep the
knee happy and stable.
Here's another way
of putting it.
It's kind of like
bowling bumpers:
You go too far off your line
and you get a little nudge
and it brings you right
back on track.
So, traditionally, the
industry has focused
solely on the foot to try
to understand how to
keep the body stable
when running.
But, as we all know, the
body is far more complex
than just the foot.
So in order to finally find
a better solution
to reduce running injuries,
we set upon one of the
largest running studies
in the history of the sport.
And so, what we found is that
most running injuries
actually happen at the knee.
So, from this study,
we've shifted our focus
from the foot, to the knee,
and we've created a support
system that allows the
knee and the foot to work
more effortlessly together.
In other words, as the foot
rolls too far to the inside,
our medial bumper nudges
it back to the center.
Or if it rolls too far to the
lateral side or the outside,
it will nudge it
back to the center.
And therefore, the GuideRails
are working together
with the foot as you go
through your stride
to keep the knee in
it's preferred motion.
So, in essence, they're
there when you need them,
but not when you don't.
So, what does this all mean?
Well, when you run with this,
it feels like this...
Yes!
