Getting great talent through the door starts
with how you market the job.
We understand that it’s a struggle to get
the right people hitting the apply button.
Sometimes it can be a market driven factor
but often it goes back to how the ad is written
and its content.
Don't worry - we're here to help.
Let’s start with great summaries that work!
Use Job titles that aren’t jibber jabber
List the perks
And reference the suburb and area the
candidate will work
Your selling points and description should
be short punchy statements that outline:
What the candidate will do
A company highlight
And a core benefit that your target candidate
would care most about
The objective of your summary is to get relevant
candidates to think “Yes, this sounds like me!"
Next, let’s look at great job ads that work.
Candidates, searching online, scan read, skimming
for information that can help them check in
or out of the content quickly. With this in
mind, the first thing you need to consider
is structure. Using bolded sub-headings ensures
candidates will know what each section is
about, force you to stay on topic and not
blend company, role, and benefits into one
massive paragraph.
Be specific: Don’t hold back information,
skilled candidates look for specific details.
Keep it punchy but meaningful, avoid lengthy
narration and make it succinct.
Use video: Embed YouTube videos into your
ads. It’s free, a great way to showcase
your culture, and helps create greater engagement
while telling your story fast!
To attract the right candidates:
Use job titles that people understand
List the top 3 selling points or highlights
of the role
Provide specific information about the company
Detail the primary purpose of the role
List the specific tasks
Only list the skills & experience required
Articulate your company's culture
List the key benefits or perks
And provide clear instructions on how to apply
Want to know more about how to write great
ads that talk to great candidates?
Register for one of our free webinars today!
