WENDY NEWMAN: I'm Wendy
Newman, at the Faculty
of Information at the
University of Toronto.
And I'm passionate about libraries.
I think you are, too.
People have loved
libraries for a long time.
But in the digital age, a lot
of people have wondered aloud
if libraries and
librarians still matter.
I believe that they're essential to
our lives, our learning, our economy,
and our democracy,
now and in the future.
And I have evidence to back me up.
Libraries are dynamic.
They change to meet emerging needs and
the opportunities of new technologies.
But we can't take the
future for granted.
We need the knowledge and
skill to advocate, persuasively
and strategically, for the
vital role of libraries
in strong, healthy communities.
And it's urgent, because
libraries can't live on love.
We're in this for great neighborhoods,
where kids can learn and read
and their families thrive.
For great scholarship, and
research and development
that strengthen our economy.
For great schools and universities,
where students can excel.
These aren't small impacts;
they're transformative.
If you want to act for libraries
and stronger communities,
then this is the course for you.
It's about inspired and
evidence-based advocacy.
It will provide a body of
knowledge and a toolkit for you
to be an effective advocate.
You'll learn how various
people perceive libraries.
You'll experience the power
of stories and advocacy.
You'll learn how to create
strategic and compelling messages
for the right people at the right time.
You'll see how the processes of
influence and persuasion work,
and the importance of relationships
of credibility and trust.
During the course, you'll
get to know the research
and see some terrific
library advocates in action.
You'll have online
conversations with people
who share your curiosity and commitment.
Guest experts will join us.
Best of all, you'll be part of a
network of advocates for libraries
and the service of knowledge
creation and stronger communities.
So bring your passion and join us.
Become a powerful, proactive advocate
for libraries and great communities.
