Hi and welcome to another video. In this
one I'm gonna break down one of our
recent projects and look at the
cinematography.
So we recently produced a TV advert for
Gasway. Gasway are primarily a heating
company, they service and
installed boilers. So it was in
partnership with Norwich City so is
relaying this back to the warm
feelings people get from being a
supporter of the local team. So let's
take a look at a few shots in the video
and I'll go set some of the techniques
we use to sometimes subtly bring
in that kind of warm feeling and the
emotion we wanted to bring out in the
video. So this first shot of Michael you
can see straight away it's it's not your
typical kind of TV advert, you know
'buy one get one free' style. You can
see the shadowing on his face
and we had this one light source
here which is just capturing that nice
light on his face and really giving them
a warm feeling it helps to sell
realism on this. It's avoiding that
studio fake lighting.
It looks like we just you know rocked up to
his house and started filming him.
Another thing to note here is the use of close-ups, you'll see for
each other vignette and the
story we keep going back to this kind of
close-up shot which I think gives it
a nice parallel between them that helps
connect those stories together into a single video. So this next shot is
of some of Michael's photos in
this nice album of when he went
to some of the matches with his family.
You can see here's a couple of his
family members and himself. This was
on a 50mm lens, you can see it's got this
nice depth to it.
A really close shot at this photo but
you can just see around the edges
here how it's blurring out and
it adds to that kind of nostalgic
feeling which you know when you think of
nostalgia you think of warmth. We were
lucky enough to have some time with
Grant Holt to work on this video. We only
had about an hour with him so we had to
really quickly grab what we
needed. So we were filming at the Norwich City
Football ground and all the lights
were completely turned off, so it is
almost pitch-black apart from you can
just see I'm in the corner of this image
here there's this bright strip of light.
This is kind of like a heater,
there's really nice light and
kind of creating you can see here in the
corner there's this lovely lens flare
and this is kind of flaring onto there
and it brings out this really nice. I keep saying 'really nice'. It's creating this kind
of almost like an outline on Grant's
face and it's not
silhouetted but it almost is, it's just
kind of picking up a bit of light
there on his eye. So moving on to the
section of the video where we're filming
with Bitzy, we're really lucky she has
this apartment which is
overlooking the stadium. So this shot
here was filmed kind of on the
other side of the balcony, you can see
the light hitting her on her hand
here, this is 100% natural light. We
decided to shoot this scene during the
day it kind of helps break it up from
you know it we've just seen Michael in
his home,
we saw Grant Holt on the stadium and
nighttime. Both the location and I think
the time of day just helps set all these
bits apart. Again this shot really helps
this kind of this section of video stand
out as the bit's with Grant
Holt were outside. It's kind of
got that nice warm look and picking up all those
lens flares.
This shot it very clean and it's a pop of color from
her coat here, it is very kind of you
know just looking at it it's very kind
of eye catching. Overall it's
important with cinematography to
think 'okay this is a nice pretty shot'
But the main job of cinematography is to
really kind of reflect the feeling of
the video. If I said I'm gonna shoot this
in wide shots and even lighting you lose
a lot of the feeling and
motion which the stories that they're
telling and the videos as a whole is
trying to emote. When making TV adverts
it's always important to remember at
the end of the day the point of an
advert is either to sell like a product
or service or to build a relationship with
your customers.
It's about finding ways where you're
still doing that but also making
something that's interesting to watch.
So I hope this video has been interesting, if
you'd like to see a few more of these
we can go back through
our back catalogue of projects and
dissect them. I think Josh is going to do
some on directing. So see you next time.
