- So, you've got a logo
and maybe even a slogan,
but that's not a a brand.
Too many people in this world
think that branding begins
with choosing a brand name and
ends with hiring a designer
to slap a few colors on any
old generic logo and that's it.
Now, if you're one of
those people just give me
a few minutes, okay?
Let's fix that perception.
(upbeat music)
Some people think that building a brand is
a task strictly left
for graphic designers.
No, nuh-uh, wrong.
The truth is branding is from
marketers and business owners.
Branding takes place at every touchpoint,
every interaction with the consumer,
and every time they think of your brand.
Most importantly,
branding is ultimately
controlled by the customers.
Too many companies think that
they get to choose their brand
while you only really get to influence
how your customer sees you,
not the other way around.
So to help, we've put
together a quick look
at some of the key elements
that go into building
a strong brand identity.
First up, being responsive and consistent.
Don't just build things
because they make you happy.
You take an action, you see
how the customer responds,
take on more of the feedback,
and then you implement that
into your brand strategy going forward.
By monitoring your audience
responses as you go,
you can see what does or doesn't work
while consistently engaging with them.
And of course, there's no
need to alter every fiber
of your company's being
with every piece of feedback
but keep an eye out and take things in.
Next up, authenticity.
Now, it should really mean something
to say that a brand is authentic.
But what does that mean?
Truly authentic brands
understand themselves
at the deepest level.
And they're able to foster meaningful
and long lasting
relationships with customers.
And not only are customers more likely
to trust an authentic brand,
they're more likely to
recommend it, which is key.
Third, creating a brand strategy.
Yeah, brand is never truly done.
Over time they change,
they evolve, they develop.
I mean, you can see that in logos alone.
Branding is a daily process
of bringing multiple aspects
of your business and voice together
and then adjusting them
to what the customer expects from you.
Next up, brand story.
Now this relates back to credibility.
How did you as a company come to be?
And what makes you so
passionate about solving
this particular problem?
The term storytelling is used a lot
but this isn't just about
telling a good story.
It's about telling people
what your company stands for
and getting them to stand behind
the ideals of your business.
Then we have brand essence.
Now this is when we get to
your company's core values.
What principles will shape
your company's culture?
Now, many companies out there
will claim to differentiate
themselves with values
like, we're transparent.
We have have a great company culture,
there's no company out there like us.
Okay, okay, well done, fine.
These unique core values
that so many companies profess
kind of become the standard
for tech start-ups.
Which is good, it just means
that we can all stop stating
the obvious and look for really unique,
new, fantastic ways to
differentiate ourselves.
It's time to show instead of tell.
Think of what truly unique values you have
and build them into your
company culture from day one.
And finally, brand differentiation.
Copying the same strategy
as another company
is the tactic reserved by those
most dastardly of villains
who just aren't creative enough to come up
with their own ideas.
Don't be a copycat.
Originality is way more fun.
This all comes back to defining
your unique selling point, your USP.
What does your brand
have that others don't?
And how can you position
your company in a way
that it can't be replicated?
This also goes back to
understanding the one thing
that you are best at and
turning that into a message.
Look, at the end of the day,
whether you're starting
out on a new endeavor
or rebranding an old business,
you need to take the time to
build a branding strategy.
This way you can ensure that you
and your team can align your voice,
your goals, your visual elements,
and every other thing that goes
into cohesively portraying your brand.
Because as we said,
it's the customer who decides who we are.
So ask them what they think.
Your brand is never done being built.
For a deeper dive into what
we discussed in this video,
check out the branded link on
screen or in the description.
And if you have any questions,
let us know in the comments below.
Until next time, take care.
Hey everyone, thanks
very much for watching.
We hope you found this video
on building your brand strategy helpful.
I mean, I know I did.
So, hey you probably did, too.
Thanks very much.
If you're interested,
you can find more videos about Rebrandly
on the screen or on the sidebar
and don't forget to share,
like, and subscribe.
