Do you want to better understand your
digital marketing?
analyzing how your different channels work together to bring value to your business?
Then this course is for you!
Hi! I'm Mel Restori
an analytics professional with over 10 years of experience putting analytics into
practice and I'll be your instructor in
this course
Typically, customers don't make a purchase on their very first visit to your site
They may need several entry points, seeing your brand across multiple channels, before completing a sale
So how do you value the different channels?
How do you know where to allocate your resources?
That's where marketing attribution comes in
In this course, I'll cover the basics. Starting with understanding the most
common attribution models and knowing
how to select the best model for your
particular business
This course will also explain how to implement an attribution model
by teaching you about URL tracking and walking you through an example in Google Analytics
so you can see what impact different models have on your own data
We'll end on some related topics such as valuing offline marketing
and the view-through value of ads that
aren't clicked on
All throughout, there'll be quizzes and practical examples to help you absorb the material
and you can always ask me and fellow students questions with Udemy's Q&A
In just a few hours you'll understand
the common attribution models
and will know how to select the best one for your organization
You'll be able to properly measure the value of your marketing channels
and optimize your marketing spend
What are you waiting for?
Enroll now!
