Digital marketing in general is not a
silver bullet for a business. SEO is the
gateway and that's what people know to
look for when they are going online, they
go to Google and they think they need
SEO but they really don't necessarily
need SEO. What they're looking for is a
solution to their business and they
think that SEO, based on the buzzwords
and things that they hear, is what they need.
But SEO is in and of itself not enough
for a business to really engage in
digital marketing. If you're company and
you're in a bad position,
this is not a silver bullet where you
think, "hey, we'll just do some of this,
we'll sprinkle some keywords on a website
and now
great will be number one for whatever
keyword phrases were thinking of," because
you could rank well for all sorts of
keyword phrases; it's not going to change
your business.
