What is creativity to me?
I guess you could say it's my oxygen,
it's how I breathe.
It's how I speak, it's how I communicate.
It's how I look at the world.
I don't think I'd be human without it.
Creativity is necessary for me,
it's therapeutic.
It's the difference between living and existing.
Maybe now more than ever, storytelling
feels like it really means something.
There's a real chance of revolution and I've used that word specifically.
As photographers, we design worlds and create these experiences for others to view through our work.
I pick up a tool, a camera, and that's my
modality of creativity,
but you can go out and you can express yourself any way you want, we all have a different thumbprint.
When I have a camera in my hand, it's
when I feel most comfortable.
When I'm out exploring, out shooting, that's what I feel most at peace.
Now, the technology just keeps getting
better, and better, and better.
The alpha 7s changed my career and I could see in the dark basically, and there's no other way to put it, right?
A veil had been lifted.
It completely transformed what I could even imagine was possible.
It was just a huge deal back then and still a big deal now, and for the a7S III to come out is massive.
I think some people didn't actually
think it would ever exist.
But if I know one thing about Sony, the alpha 7S III
is going to be a complete game-changer.
"Come on baby"
120 frames per second at 4k,
in the dark,
I feel like the things that your eyes are able to see with this camera, it's like you're in a completely different world.
Do you mind standing on the edge?
This is mental, dude!
We're shooting at 20,000 ISO.
That's perfectly clean.
The autofocus is by far superior.
The screen feels nice and solid.
Man, this flip screen is so nice!
Oh my gosh.
How sick is that?
This is unreal.
Crazy!
I seriously want to go back to every place I've ever been and shoot it with this camera.
I don't think I've ever seen anything like that.
All right, so we're going to take it from
the top. Bucket-bucket-bucket-it-chop.
When there is no income, when there is no job, when there is no project, like what does a camera mean?
What does it do for you?
It still gives you some sense of purpose.
Every once in a while, something comes
around that changes the way we see the world.
It's one thing to have something that can shoot
rad slow-motion and low light,
but to have it in a small package can help you tell
more meaningful stories.
Some of the best shots of our lives right here guys.
Isn't that the whole point of creativity
to share your stories to make a connection?
This is why I love shooting, it brings people together.
On both sides of the camera.
And I would say that in many ways, that's what the world needs more of.
It needs more of your perspective, your vision.
And when you find other people that share that vision, that's when you find your family.
