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The number one thing about
book Kickstarters
is that people want the book.
Your base level should be
for a comic book project
somewhere between $15 and $35.
I think the average pledge to
Kickstarter is $25,
and I wanted something a little bit
cheaper than that
just because I know a lot of
students read our comic,
and I wanted to make it as
cheap as possible
for them to buy the book.
But also have something--
if somebody comes to your site,
they really like it,
they don't have cashflow right now--
have a $5 thing.
Have stickers for 5 or even 3 bucks.
Have a digital version for 
10 or 12 bucks.
I think that the best rewards are
rewards that cause
a backer to feel included
in the process.
For me, that's come in the form of
'Name a Character' and
you'll be able to find your character
in the print,
or, for $1, I'll write your name or 
initials into the picture
or onto a page in the comic book.
Also, script critiques.
I have backed many a project
just to get a script critique.
These are all things 
you wouldn't ordinarily be able to get.
When you're planning a shipping
and planning your rewards,
think about how everything is
going to fit together
in a package.
I have a visual here.
I produced my book,
which was this size,
and then I knew I wanted to make prints,
so I made a print that
was the exact same size
as the book.
So, I can put it in an envelope
really easily,
and the book will sort of 
protect the print.
The trick with all of these
special rewards
is not to overcommit yourself
to stuff that's going
to take you forever to fulfill.
You're doing the Kickstarter
to do the number one job
of actually making the book.
You don't want to spend too much time
doing ancillary stuff.
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