- We all start somewhere.
The beginning of my
entrepreneurial journey
wasn't that I woke up one day and said,
"I think I'll start making YouTube videos
"and make an income online."
No it was more like I woke up one day
and wanted something more than
what I was doing at the time.
I wanted more time, more freedom,
and the chance to make a difference.
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Before I was an entrepreneur,
I was a dental hygienist.
I know, crazy right?
Went from cleaning teeth all day
to now working on the internet,
and I really make sure
my business now that
I'm doing things that fuel me,
not things that I'm looking
at the clock constantly
and counting down until I don't have
to do that work anymore.
So, I was a dental hygienist.
I was cleaning teeth all day every day
and I am a people person,
so it was great to work with people
and I will say that that
was actually the place
where I started to build
my speaking abilities.
It was like every single patient
that would come through
was where I could start telling my stories
and then I would like
split test my stories
to be able to share a different story
and have a different tweak or
a different epiphany bridge
or something to be able
to make them laugh,
and that's how I started
to get comfortable
with speaking in front of people
by having new patients every day that
I could test my stories on.
But ideally at the end of the day,
I hated the feeling of
being stuck to a job,
stuck to a ceiling of income
that I could only make a certain wage
for a certain amount of time.
I was trading my hours for dollars
and I hated that.
My journey to leaving the nine-to-five
wasn't actually intentional.
I didn't think that I was going to start
a social media agency and then
move into a video marketing
and YouTube agency.
What I actually did was I was just bored
in the dental office.
So, I started doing their
social media on the side,
and their IT guy, who took note said,
"Hey I noticed that you're
doing this for this office.
"Would you be able to do social media
"for another one of my clients?
"Can I refer you?"
I said "Well sure I
guess, I don't really know
"too much about what I'm doing yet"
and he referred me to all of his clients.
And that was my initial push of
hey this is actually a
business opportunity.
I had no idea that something
that I was just naturally
good at of creating content
and posting on social media,
and really understanding the platforms
could be a quite lucrative business.
So, then I started to
really take this seriously,
how can I learn more so
that I can remove myself
from the nine to five?
That I can serve more clients
that I could get them better results?
Because the more that I
can get my clients results,
the more opportunities I have
to work with more people.
So, I started investing in courses.
I started going to events and
meeting other business owners
and entrepreneurs to understand
what were their pain points.
How could I help them?
That was the biggest
thing is understanding,
what did people need that
I could provide them?
A lot of people have
insecurities about who am I,
like imposter syndrome.
Who am I to have this kind of business
or who am I to ask for money from someone?
But all you need to do is be able to solve
a problem for that someone else has.
A lot of times people will
also hold themselves back
by thinking I'm not an expert,
but really all you have to
know is more than the person
who's hiring you knows.
If someone who was out in
sea and they needed a life
preserver, would you say to them,
well sorry it's not the right color
or this person probably throw harder.
Really it's about the effort you make
and how you can support them
in getting to their next goal.
So, you don't have to worry
about what is my expertise
or how can I actually do this,
who am I to do this?
It's really about shedding
those false beliefs,
knowing that you have
something to offer to them
by knowing more than what they know
and giving them the
solution to their problem.
I say this from experience
because that was certainly
a problem that I had, having
that impostor syndrome,
knowing that people are paying me money.
I need to solve a problem for them.
I need to make this worth it
so that they will
continue to keep paying me
or that I can give them the
solution to the problems
that they have.
The thing that I really learned from that
was this quote I want you to hear this.
When you get nervous, focus on service.
By making it about me and my
ego and how does this make me
look and can I do this,
was really taking away from
the value that I can
provide for my clients.
The next big thing I learned was that
I can't and shouldn't do it all myself.
When we first start out our
entrepreneurial journey,
we're absolutely doing
everything by ourselves.
Being a CEO turns into being
a chief everything officer
and I thought well I have to be the one
that writes the copy, I have
to be the one that creates
the strategy, I have to be
the one that edits the videos.
And a mentor of mine and a
good friend Alex Scharffen
said to me "Marley
you're not that special"
and it might seem like a
harsh reality, but it's true.
You're not this snowflake unicorn
that you're the only
person that can do it.
And now I have a team of 14
people that are incredible
and so skilled at what they do that
some of the things that they do,
I couldn't even imagine doing anymore.
they're much better at video editing
or they're much better at writing copy
or they're much better at
designing a sales page than me
and it allows me to move
into my zone of genius,
and allows me to actually
really enjoy what I do
and be working in more revenue generating
strategic opportunities.
So growing my team was
the biggest thing for me
that really accelerated my business
and allowed me to grow both
personally and professionally
and grow the revenue in the business.
The other big thing
that I learned was that
video was the huge
vehicle for my business,
and you might be watching
this for a while,
you might be brand new to this channel.
If you are, comment below, say hello.
I'd love to get to know who
you are and what you do.
If you're an OG of this channel,
also comment and let me know
how long you've been following
me for but the biggest thing
for growing my business
was understanding how to
use the power of video
to scale my audience and ROI
and really get leads for life
because I have videos that I create once
that are still generating leads for me
for years to come by using
YouTube as a search engine
that it is, and that's also
what I teach other people how to
do is how to get leads for
life and have predictable
recurring, reliable revenue
by using video as your vehicle
that shares who you are, what you do,
drives traffic and generates leads.
So, if I did have to start out tomorrow,
if my YouTube channel was
deleted in an earthquake,
if my business was burned up in flames
if all of my equipment
was thrown in the garbage,
I know that if I had to start over,
the biggest thing that I
would do is start on video
by creating the attractive character,
by explaining who I am
and what I do and creating
that epiphany bridge
to show here's my story,
here's what I've achieved and you can too
by showing that me currently
as the after picture
and the potential audience
that I'm speaking to
being the before picture,
showing here's how you
can achieve what I've done
and here's like all the
value to be able to show
you how to do that.
So if you're someone who's
wondering how do I generate leads
how do I create that attractive
character for myself,
you really don't have to go much further
than looking at your own origin story
and how you got to where you are,
because if you're the one who has achieved
all the things that your
audience wants to achieve to,
the basic thing is showing
them how you did it
and how they can do it too
by putting it into systems
and processes, showing them
kind of like a done-with-you
format and a done-for-you
format to get them
to where they want to be.
That alone is one of the
biggest things that keeps me
going and what inspires me is knowing
how I'm able to help other people.
Let's go back to that quote I said before,
when you get nervous focus on service.
If I ever notice myself getting insecure
about who I'm being or
how big things are getting
or if I'm not growing
to the level I can be,
I need to take that focus off of me
and put it on to someone else.
Another Alex Scharffen quote is if you
want to get momentum
give it to someone else.
So, the more you're able
to help other people
is able to put that
meant him back into you
by knowing that, I've made a
difference, I've helped someone
and seeing them grow, like
one of the big things that
we see in our business is, we
wanna to help the individuals
so that they can change
their family, their business,
their community, and the world
and by being a part of that ripple effect,
by seeing the clients that
we've been able to support
and having multi-million dollar launches
and to growing their
audiences into the thousands
and hundreds of thousands,
that makes me feel like
I'm really making a difference.
Even if no one knows who
I am but if I see that the
difference that I'm able
to make in my clients
and the difference that
they're able to make
in their lives that is what inspires me
and keeps me going and I hope
that that can inspire you
for whatever your effort is,
and what you're doing in the world.
So if you're someone that's just starting
or in the middle of your
entrepreneurial journey,
the biggest thing that I would
love for you to take away
from this is to focus less on
society's perceived success
and more focus on your own fulfillment
and impact for yourself, your family
and also in the lives of others.
Thanks so much for watching.
If you like this video I have
one more free thing for you.
I'd love for you to get my
"Thought Leader" handbook.
It's an absolutely free
handbook showing you
how you can position
yourself as a thought leader
in your niche, no matter
what industry you're in.
So click the link below to get that today.
Thanks so much for watching.
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