- Hey guys, I sat in
this office on MLK night.
Big shout out to Martin
Luther King School in Edison,
New Jersey which is where
I went to grammar school.
On MLK night, I came into this office
and we slung some serious wine,
so if you're watching this now,
I still would appreciate your order
on Empathy Wines dot com but
you will see all the ruckus,
all the insanity, all the infomercial 2.0,
all the QVC 20/20, and all the
business advise sprinkled in
plus watch what I do, not what I say.
Hope you enjoy this marathon sale session.
How are you?
- [Woman] I'm great, how are you?
- Good, where are you?
- [Woman] I'm in Greece.
- Awesome, how's Greece doing?
- [Woman] Pretty good,
just laying up in bed.
- It's late, what is it...
- [Woman] I wanted to tell you...
- Please.
- [Woman] That I just can't
believe it right now, sorry
that I was watching
your video in September
and I wanted to grow my
Instagram account and stuff.
So I was 2K and now I'm 68
- So the advise is working?
- [Woman] Yeah, it's working.
- Good, well thanks for executing.
- [Woman] Thank you so
much for everything.
- Thanks for watching, that
really means a lot to me.
- [Woman] Thank you.
- That was very nice and sweet,
very nice, sweet exchange.
Alright, what's that?
Oh, we got someone?
- [Man] We have one.
- Alright, what's the number?
Show it to me.
(dial tone)
What's the name?
- [Man] Christine.
- Christine, good.
Christine, I am calling you.
(phone ringing)
- [Christine] Hello.
- Christine, it's Gary Vaynerchuk.
- [Taylor] What up
Gary, it's Taylor South.
- Hey Taylor, how are you?
- [Taylor] Hey how ya doing?
- Thanks so much for ordering the wine.
- [Taylor] Of course, I got Summer Paris.
- I love you for that.
What's been going on?
- [Taylor] Of course, everything's great.
I'm in L.A. right now
recording and writing a ton.
- I love it.
What's been the most
interesting thing for your
music or social media
wise in the last month?
- [Taylor] I think it's
been just consistency
and creating consistent
day or consistent theme
that you do to post, like
now I'm starting this thing
called car cover so I do
a cover inside my car...
- Love that.
- [Taylor] acapella story, like no music
just me singing and just
tapping my foot and snapping.
It's super just chill and
shows that I can just do it
spontaneous, no music or anything.
- You know what's funny about that is
I always thought that when
I went to Q & A in talks,
that really set me a part.
That was a huge thing for my career
because I was really able
to show people that I knew
what I was talking about.
Up to that point, I think
a lot of people thought
it was a canned speech
or things of that nature.
Anybody who's watching on
Facebook or Instagram right now
I highly recommend anything
that exposes your true talent
like if you're great at drawing,
you can just go live and
show people how you do it.
Anything that takes away the fifth wall
or peels back the curtain and
exposes your actual talent,
I think is always a great idea.
- [Taylor] Yeah, cause then
it shoes there's no bullshit.
There's no auto tune.
There's no, none of that production stuff.
- 100 percent.
- [Taylor] It's great
to just be raw and real.
- Thank so much Taylor, thank
you, keep doing your thing.
- [Taylor] Yes.
- Thank you.
- [Taylor] We've got to see you soon.
- Anytime.
- Hit us up, we'll do it again.
- [Taylor] Awesome.
- Awesome, take care. Goodbye, dope.
You've got another one?
- [Man] Travis Honey
- Go ahead.
- [Man] one two oh four eight zero five
four one five six
(dialing numbers)
Los Angeles.
- When did he order?
- [Male] Just now.
- How much?
- [Male] Three pack
- Three pack of ball
- [answering Machine] Please
leave a message at the tone.
- What's the name?
- [answering Machine]Record
your message at the tone.
After recording, you may
hang up or press pound
for more options
(beep).
- Travis, it's Gary Vaynerchuk
calling to thank you for your order
at Empathy Wines dot com.
Anybody who's watching right
now on Facebook or Instagram
if you go to Empathy Wines dot
com right now and order some,
which would mean the world to me.
If I brought you any value.
If anything good has ever happened,
please go to Empathy
Wines dot com right now
and pick up some of the
wine and I will call you,
thank you and answer a question.
Yeah brother, I'm sorry I missed you.
Sorry it went to voicemail,
talk to you soon.
Got more?
[Man] Yeah.
(dial tone)
- [Man] Nine four nine,
(dialing numbers)
three seven oh,
(dialing numbers)
three two one seven.
(phone ringing)
- Empathy Wines dot com, it's
your chance to talk to me.
Go order, sign up for club...
- [Russ] Who's there?
- Russ, what's up man, it's Gary.
- [Russ] Gary Vee, how are you?
- Tremendous, you?
- [Russ] Good, hey we met
before at last year's Super Bowl
- I remember, I remember,
how have you been.
- [Russ] Good and yourself?
- Super good.
- [Russ] Awesome.
Tell John Trotman that I
said hello we should chat.
- Yeah, he's been smiling that
you were getting this call.
He's sitting right here
and he's super thankful.
Real quick, I just need to do this quick
public service announcement.
If you want to speak to me tonight,
Empathy Wines is coming out very shortly.
Our rose is almost ready,
so we've gone live.
I want to answer business questions
but I want orders for my winery.
A bunch of you should be buying.
Please check it out.
Call.
Place an order right
now and I will call you.
Anything I can answer for you Russ?
- [Russ] No, just keep doing your thing.
I'm looking forward to
having some the wine
- I really appreciate it.
It means a lot to me how
much you're supporting.
We really do appreciate it.
- [Russ] Appreciate that, thanks Gary.
- Bye bye.
Guys, if you could use nine
bottles of wine in your life
like so many of you have
gotten so much value.
This is my ultimate right hook.
I really really need this.
I really want it.
I want this to be
extraordinarily successful
and I want you guys to get
the benefit of 40 dollar
wine for 20 bucks,
so we're sitting here tonight, hustling.
It would mean a lot to
me, a whole lot to me
if you could right now,
get off live stream
real quick, go to Empathy Wines dot com,
order a three pack a six pack or a 12 pack
subscription.
I saw somebody just
ordered a case subscription
so that means the world to me.
I can't wait to call this person.
The phone is not ringing enough.
That means not enough
orders are coming in.
Nate's very upset.
So please, it would mean a ton to me.
Nine bottles you can give away as gifts
this year, if you don't
drink wine, or you don't
drink rose or white or red.
- [Man] No case orders.
- Ready?
(dial tone)
Phone, you got a number?
I thought you got a case
order that's what that was?
- [Man] Russell bought that earlier.
- Got it got it got it got it.
- [Man] Four one nine
(dialing numbers)
two five oh
(numbers dialing)
15 81
(numbers dialing)
- And if you're in Texas,
Illinois, or Massachusetts
right now, I've never--
- [Automated Voice] Your
Verizon ringback tone
while your party is reached.
- Who is this?
- Angela?
(classical music)
- [Man] Angelique?
- Angelique?
- [Angelique] Oh my gosh.
- I wanna call you and thank you--
- Angelique] Yeah I've been
watching you until I answered.
- Thank you so so much
for ordering the wine.
It means a lot a lot to me.
- [Angelique] Thank you
so so much for calling.
- Yeah, what's going on?
Anything I can answer for you?
- [Angelique] Yes that would be awesome.
Well I just started to
look up my Instagram
basically I'm an
aesthetician, I do eyelash
extensions.
- Yep.
- And I'm like crazy booked, so I'm
trying to figure out if I wanna--
- Well first of all let me just,
there's so many people right now that are
crazy booked cutting hair,
making a painting, doing nails,
doing eye extensions, doing massages,
doing meditation services.
Immediately immediately
and this is how you're
gonna make all your money
back on the wine you
just bought, you have to
raise your price tomorrow.
If you are over booked
and you have demand,
you have to raise it.
How much do you cost?
- [Angelique] Well there's
fills, just like balances
for nails and full sets.
So if they don't have anything on its
$165, but if they're
coming for a fill its $60.
They start at $60.
- You have--
- [Angelique] And it goes
up $10 each week they wait.
- You have to, you have to have to raise
your price base, your
base price, you have to.
- [Angelique] Okay.
- I mean you're overbooked right?
- [Angelique] Right that's
what everyone says to do.
And I know, but all
these girls are doing it
illegally just to make
money and doing it for cheap
out of their basement so
then it like messes with--
- Listen to me, listen to me, listen to me
and I play basketball and Lebron gets paid
a billion to play it.
Like, don't worry about price, worry about
supply and demand.
If you're in demand,
guess what people give
speeches on business
for free, I'm a 150 thousand.
- [Angelique] Okay.
- Do you understand?
- [Angelique] Yes completely.
- I don't give a shit if they're doing it
illegally in the allies behind your house.
- [Angelique] Okay.
- Do not factor other people's prices into
your strategy and the
supply and demand of you.
- [Angelique] Okay.
- Do you understand?
- [Angelique] Yes of course.
- I'm telling you right now
I'm gonna check your shit.
I'm gonna have somebody
- [Angelique] Uh-oh.
- I'm just telling you.
I'm giving you a preview.
I'm gonna have somebody call you, right.
It's gonna be Trouty in
like a women's voice,
cause he's got a girly voice.
He's gonna be like hey and he's gonna
try to set up and appointment,
and if you tell me your
prices that you just quoted
we're finished, you and I.
- [Angelique] Oh shit.
Okay.
- And you're not gonna know
when it's gonna happen.
It's probably not gonna happen tomorrow,
but it could happen at any time.
And I'm telling you right now,
it will be the greatest decision you make.
And the reason I'm excited about this
advice is I know I have
thousands of people
watching on Facebook and Instagram,
and for a lot of people,
they're scared to raise their price.
It's the most common
one woman one man show
issue out there.
But if you're fucking booked,
if your phone is ringing,
if people are sliding into the DM
and trying to do business,
- [Angelique] Right.
- If you're getting asked and you don't
have time to do it, you
have to raise your price.
- [Angelique] Okay.
- You're raising your price tomorrow.
I'm telling you right now, tomorrow you're
raising your price.
The next person to ask, not $165.
They're $199.
- [Angelique] Okay.
- And when they say no,
I don't wanna hear fuck Gary Vee
he gave me the wrong advice,
cause that's only a focus group of one.
- [Angelique] Right.
- Until you get 39 no's in a row,
you haven't hit the wrong price.
- [Angelique] Okay.
- Are you scared to raise
your price, don't lie.
- [Angelique] No, I'm not
scared to raise my price.
I've known I should be
doing it for a while.
But like I said it's just
hard when everyone else's
is lower, you know?
- What did we say?
- [Angelique] We don't care.
- We don't fucking care
about anybody else.
- [Angelique] Right.
- We spit on everybody else.
- [Angelique] True.
- We don't even acknowledge
their existence.
I don't even know any other agency.
Any other wine.
Any other sneaker.
I don't even know of.
Everybody asked me last night,
Gary what do you think about the Patriots.
I don't give a fuck.
It has nothing to do with me.
- [Angelique] Yeah they're cheaters.
- Yes, I like you already.
So, do you understand though?
Listen, tonight is the phone call.
This is why I always say
doing the right thing
is the right thing.
You unlike the thousands
of people that are watching
that have gotten tons of
money out of my free advice
you decided to actually
support me in return,
which I thank you for.
That is doing the right thing.
I then keep you on the phone and
I'm making, I'm not just
mailing this call in.
I'm making sure that this
call changes your career.
- [Angelique] Oh it will.
I was having a rough day too.
You're so amazing.
I listen to your podcast everyday.
I always post it and tag you.
I even tag D Rock when I'm feeling crazy.
- [D Rock] Thank you.
- See, D Rock tell the truth
have you ordered Empathy Wine?
- [D Rock] I have not.
- [Angelique] Uh-oh.
- Yeah see this is the problem.
- [Angelique] I'm coming for his job then.
- Yeah I mean look at all the good I've
done for D Rock.
He's literally like famous.
And he hasn't, yes that's right keep
walking D Rock.
Oh I thought you were walking to go.
I thought he was walking
out of the room to
go buy it.
- [Man] He was locking himself in.
- What were you doing?
Just like, you felt tired?
You are right?
Not even a three pack?
- [D Rock] I'll buy a three pack.
- I mean just a fucking three pack right?
Can you believe D Rock
hasn't bought Empathy?
- [Angelique] I can't believe it.
- Me neither.
Listen, you know what I can't believe?
I can't believe that I'm
gonna have to talk to you
in four days when I secretly prank call
your place and you're still $165,
and I'm gonna lose my fucking shit.
- [Angelique] No, I'm ready for this.
- Alright, thank you so much.
- [Angelique] Thank you,
thank you thank you thank you.
- You're welcome.
Bye bye.
D Rock you are a real disappointment.
Hey what do you, Nate Trout you guys,
listen D Rock I don't
feel disappointed cause
we're still homies cause we do so many
great things together.
But you two fuckers, this is all you do
and D Rock spit in your mouth.
- [Man] I will say D Rock's helped a lot
throughout this journey with his time,
not with his wallet.
- Okay well D Rock, you're okay now.
- [D Rock] I'm gonna buy a three pack.
- As you should.
Alright, if you're watching right now
don't be a D Rock.
Go to Empathy Wines dot com right now
and please support, it means the world
to me if you sign up for a three pack,
six pack, the 12 pack, I
mean literally are you,
literally, literally you're gonna drive,
spend more gas to go out of the way to go
to Bevmo and Total Wine
and buy bullshit wine
than to buy one fucking three pack from me
and all the fucking things
I've done for you in
the past three four five years for free?
That is what fucks me up Andy.
Actually it doesn't.
I have, it's unbelievable, I can't,
you know what's crazy?
I can't even get upset.
I literally give without expectation.
Like I'm trying to get the
juices going to be mad.
I'm not mad, don't buy
Empathy, I don't give a fuck.
I prefer you do.
I'd like you to.
But the truth is I don't expect it.
I have to earn it like anything else.
But it'd be nice, nobody else has bought.
- [Man] We've got some orders.
- Oh okay go ahead phone number.
(dial tone)
- [Nate] five one six
(numbers dialing)
four nine one
(numbers dialing)
10
(numbers dialing)
zero six
- Michael?
- [Nate] Michael lives in New York.
- Three pack?
(phone ringing)
- Someone needs to order a case pack.
First person to buy the
fucking Club Empathy
which is a 720--
- [Michael] Gary.
- Michael how are you?
- [Michael] What's up
man how are you doing?
- Dude, thank you so much for ordering.
- [Michael] Hey thanks for all you did.
- What are you gonna do
with the nine bottles?
- [Michael] Probably drink em one day.
- Yeah that's what's up.
- [Michael] Then order some more.
- I appreciate it brother.
I love it man, can't wait to see you.
Are you coming to any of the stuff?
We're doing a ton of shit.
Have we announced?
- [Michael] Yeah yeah
I'm in for probably both.
- Like the meet and greet and the party.
- [Michael] Yes.
- Awesome man.
Anything I can answer for you?
- [Michael] It was the
best day of Tupelo Weekend.
- Thank you brother.
Anything I can answer for you right now?
- [Michael] What's your take on
humor and business intersecting?
- Give me a little more color on that.
Meaning like, I think
humor is a foundational
characteristic that
always plays in society,
but what do you mean?
- [Michael] So, I mean
I totally understand
when you're starting
out young in business,
going super niche is a smart approach.
- Okay.
- [Michael] But when
you try to be more of a
generalist when you're
starting out and you're
touching a lot of different industries,
there's certain fundalmentalistic
traits to lean into.
- Okay.
- [Michael] In my mind
humor is an amazing one
to take advantage of.
So I guess where does that fall
where it's like being
not taken seriously as
you're developing yourself?
Oh dude, I see what you're saying now.
Life is always about the end result.
People said to me I would
not be taken seriously,
because I cursed.
If you can bring it,
everything is taken seriously.
- [Michael] Absolutely.
That's my take.
- That's the right take.
That's the absolute right take.
The end.
- [Michael] Cool.
- Alright brother.
- [Michael] I appreciate it.
- Thank you bro.
Keep being funny.
See you in Atlanta.
- [Michael] I gotta
work on the funny first.
- Got it.
Talk to you.
Alright, I'm taking somebody in here now
on Instagram live.
Instagram giving you guys some attention.
Facebook I'll give you
some attention in a minute.
If you wanna go on
FaceTime, I'm gonna pick
one FaceTime every few minutes
so go into the que.
Hello.
- [Woman] Wait what?
- Yes
(laughter)
don't get scared.
- [Woman] I heard ringing
and my heart stopped.
I was like this isn't real.
- No this is so fucking real.
And don't die.
Hearts need to go actively.
- [Woman] Do you remember me?
- I can't see you.
- [Woman] What?
- There we go.
- [Woman] You remember me?
- Not yet, but keep going.
Help me remember.
- [Woman] You met me and my boyfriend on
your Instagram live.
- Oh yeah I do remember that.
In New York or L.A.?
You're actually, I wanna
tell you the truth.
Go ahead.
You were in my Instagram clip?
- [Woman] Yes.
- I know exactly who you are.
Go ahead.
- [Woman] So, I think the
biggest question I wanted
to ask you is, something
I struggle with a lot is
self doubt, you know.
- From the parents.
- [Woman] Not just that,
but I put it on myself.
Like a lot of it.
- No you don't.
No you don't.
This is the number one
mistake that everybody thinks.
Everybody thinks that they
put their own self doubt
on themselves.
It's actually not how it works.
Outside forces got into your head and then
made you self doubt.
You think it's your voice, nobody's
voice hates them in the beginning.
It's a voice that's been implanted in you.
Either in the beginning
from your neighborhood,
an outside force, often parents.
And so where people get really fucked up
is they think like when I talk about like
don't listen to the Jones's they're like
fuck, you know I don't
care about other people,
it's that I shit on myself
and I'm trying to get
people to understand, you're
not shitting on yourself,
you've taken on the voice of
somebody from the outside.
- [Woman] Right.
- You weren't born with like I hate me.
You've taken on the voice
of somebody from the outside.
It's very important
that you understand this
I'll tell you why.
It gets a lot easier if
you actually believe it
and understand it, because
then you can understand
it versus laying there and
being like why do I hate myself?
You know what I mean?
- [Woman] Right.
- You don't.
Somebody implanted their
insecurities on you.
Its why a lot of people
get value out of me,
because through my practical optimism,
not my delusional you're
an eighth place trophy,
but from my practical
optimism, if people keep
putting that voice in
their ears, the reason
people listen to so much of my content
is I'm optimistic, but I'm
not gonna sugar coat it and
be like if you just wish it, it happens.
And in that balance, over
time, if that's what goes into
your ears then all of a
sudden, you start believing it.
I genuinely believe it.
I believe that the two of us
should never doubt ourselves.
Why?
I don't understand, go
do and deal with the,
like, I think I suck at
most things, but I need to
go find that out for myself
not do it because I'm
worried about somebody
judging me on my failure.
- [Woman] Yeah, that's pretty good.
I think quite a bit I've taken on is some
a lot of people will say
you take on the worst of
your parents, but I don't
completely agree with that.
I think you take on some
of the best and you have
to break the chain of what was the worst.
- You're 100 per cent in charge too.
People like, one of the
things, especially when you're
younger the fact that you
just said that, I understand
that.
A lot of conversation
in my own family, is how
us three kids took on different
traits from our parents.
But the reality is that
you're just fundamentally
in control, there's a ton
of things that I'm similar
to my parents on and there's
things that I decided to
audit and over time chip
away at, by just talking
about it.
You know, if you just
talk to yourself about it.
Everything is solvable, I
just really believe that.
It just is.
It just depends on what
you're will to listen to.
If you listen to your aunt who says
you've taken on the worst
things of your parents,
you're gonna lose.
- [Woman] Right.
- I don't know what else to say.
This is just the way it is.
I'm just really happy
that you're even, that
we're interacting this
much because honestly
I just want people to listen
to me as much as possible,
until they don't need to listen to me,
and then I don't want them
to listen to me at all.
- [Woman] The differences with me is I was
crazy like that like we've
been to your like three times.
Because I've been thinking
that you have another freebie
that, I was like do I buy
a ticket to go to Atlanta
to talk to you in person.
I've been waiting.
And I wanted it so bad,
and I didn't get it,
I was like okay whatever,
I'm gonna see you again.
I promise I'm gonna see Gary again, I'm
gonna talk to him because
I know where I belong,
I know when somebody inspires
me as much as you do,
I belong in that same circle.
- Well look,
- [Woman] I belong in that circle.
- I appreciate that so lets talk about it.
So there's obviously this circle right?
Internships, Team Gary,
then there's companies
that I'm involved with,
but I gotta tell you,
the thing that I'm most proud of is that
I'm making myself
outrageously accessible right?
Look what I'm doing right now.
Nobody's trying harder to
create access for their
community.
I'm one human and there's
only so much I can do.
But I promise you, this
is just the beginning.
I'm gonna do this for the
next fucking fifty years.
- [Woman] Well I really hope you do.
- More importantly, listen
to me, this is binary.
If you actually if you use this
time that we've interacted,
this time, to understand
that any level of self doubt
or insecurity that you have
in your head has literally
been put inside of it, and
it's not you doing it to you,
it will change your fucking young life.
- [Woman] Thank you, I did--
- What's that?
- I turned 20 on the 18th.
- Great so you haven't
even fucking started.
I probably had my most
significant I haven't started
moment, I think about it all
the time, and for the first
time, where the hell was
I, for some weird reason
something about 20 years came
into my head and I was like
fuck, 63 is just not that old.
- [Woman] Right.
- You're a baby.
- [Woman] I think one of the
biggest things that inspired me
to let my family know that
they can still do things.
After listening to you
for a year and a half now,
I told my gramdma, you
have to, she retired, I was
like you have to keep
working on something.
So a couple of months ago
she decided to build an ADU.
- I love it.
- [Woman] Out of the blue
she called me, she was like,
I'm gonna build an ADU.
I was like great, good job, you know.
- I love it.
- [Woman] You are just such
an inspiration in my life,
and my partner's life
and it just means a lot.
- I'm glad we talked.
- [Woman] Thank you .
- Talk to you later.
- [Woman] I won't hold you up anymore.
Thank you so much, Gary.
- No worries, I wanted to stay on.
That was awesome.
- [Man] Travis is upset,
he put his wrong number
in the order.
- So let's call him.
(dial tone)
- [Man] Eight one eight.
- Here you go Jason.
Eight one eight.
(numbers dialing)
- [Man] Eight five two.
(numbers dialing)
50.
(numbers dialing)
64.
(numbers dialing)
I'm pumped, somebody
said Sheryl Sandberg was
talking about me today.
(phone ringing)
And they wanted to tell me,
which I'm excited about.
- [Travis] Hello.
- Hello, Trav,
- [Travis] How's it going Gary?
- Things are going
amazing, thank you so much
or ordering the wine.
- [Travis] Thank you for calling back.
We're a full band, you
have all four of us here.
- What up band?
(laughter)
- [Travis] Yeah we're all
really excited to be talking
to you right now, this is really awesome.
- I appreciate it guys, how's music going?
- [Travis] Good, we just moved out to L.A.
two days ago so we're
just all in our hotel room
together right not.
- Well I'm fucking pumped
you guys are watching.
Thank you guys, I mean
the fact that you guys
are like a band in a hotel
room, and you decided
to support me by buying this wine, means
the fucking world to me.
- [Travis] Yeah we were
literally just about to walk
out the door and then
we saw your livestream
and we said okay this is
our time to shine, lets
do it, yeah.
- I love it.
What can I answer for you guys?
- [Travis] Let me lead in,
what's your best credit,
we have a big list of questions.
Okay we'll choose one,
we'll keep it short.
- Let's go speed round.
- [Travis] So, some
context about the band,
we've been together a long time.
We've been together since
we were about 12 years old.
We're in our early 20's right now.
We're Canadian band, we're
from Canada, we've charted
on the Billboard top 40 in Canada.
And right now we're releasing music and
we sort of wanna be
like, in a way like the
back to the future of music, where
we play tons of different, sort of tons
of different styles.
Our latest single is called The Edge.
It's done in a 70's Queen way.
It doesn't necessarily
fit with what people
say works on radio, but
ironically, it's getting
way more of a reaction
that everything else
we've put out.
- Dude, the industry is
always wrong about what
the consumer wants.
- [Travis] It seems so,
- [Man] We're getting all these comments
from kids on our ad, like
our Facebook ad and stuff,
and saying like thank God I saw this ad.
- [Travis] Yeah, they're
actually thanking us
for the ads.
- And when you said Queen
and not what works on
radio, like you have to
answer in truth here,
did you guys literally see Rhapsody,
and saw that that's how they did Rhapsody,
and you were like fuck let's
do our version of that?
- [Travis] No here's what we did.
We actually recorded the
song about a year ago.
But we purposely released it right after
Bohemian Rhapsody.
- Smart.
- [Travis] So that kids would get it.
- Even fucking smarter.
(laughter)
- Man] It means a lot from you.
- [Travis] Yeah thank you very much.
- It's smart.
It's fucking smart.
- [Travis] I guess our
question is with our kind of
band, I'm not sure if you
have a computer to take
a look at our Insta or
anything like that, but what
you think we should do next
to sort of take everything
we've done with this song
small scale and just really
kind of pump it up and do it larger scale?
- You guys should all lay
down right now on the floor
of that hotel room and all
DM as many influencers as
possible a link to the
song and the content, until
all four of you are banned from Instagram,
from DM-ing for a couple
hours and then start again.
- [Travis] Okay.
- Guys if I had a fucking
music bone in my body,
I would be the fucking
biggest artist in the world
right now.
- [Man] Yeah.
I agree with that.
- Because all I would do for a living,
especially my fucking 20's
when I used to literally
have no other responsibility,
is make music,
make it, and then put it
out, and then promote it
24 hours a day, until I died.
- [Travis] Yeah, yeah, I think
that's exactly what we're
doing, we have a ton of other songs ready,
with sort of this sound that
we want to release month
to month.
So it's a question of should
we release them all as soon as
possible, or do we wanna
not end the lifespan of this
song and do exactly what you just said?
- At some level both,
right like there is no
life span,
like you should still
be working on this song
because it has legs,
but like the classic
concept of the life span
of a song is over.
That was predicated on radio and MTV
having control.
The internet isn't perpetuity.
- [Travis] Right.
- This song you fucking
put out it's moment
might be in 13 years
when the current platform
influencer of the day
decides to fucking rock it.
- [Travis] Right that makes sense.
- You know how many fucking
14 year olds who have
never heard of Queen are fucking blaring
the fuck out of it right now?
- [Travis] Yes, that does makes sense.
- And there's fucking four of you,
divide and conquer.
- [Travis] Yeah.
I love it.
- Where the fuck were
you guys going right now,
when you were leaving?
- [Travis] We were going to Starbucks to
sit with our computers and send an email.
- That's it.
- [Travis] We were actually
about to go do that.
- Guys this is about
content and distribution.
Make songs and then spend
as much time getting
people to hear it by
leveraging partnerships,
by fucking you're basically
knocking on doors.
DM Shawn Mendes and be like, yo listen.
- [Travis] Yeah, yeah. I
think so like literally
we were just talking about whether or not
its a good--
- The answer is yes.
- [Travis] Whether or not
its a good idea to go to
Spotify and just walk into their offices
with our guitars and do a
spontaneous performance.
- The answer is yes,
99 out of 100 times
you're going to go to jail
but like maybe that will be good,
maybe you guys could
use a little humbling.
(laughter)
Listen listen heres where
you're misplaying it.
Going to Spotify means dick shit.
Figure out who controls
the Spotify playlist
and DM them a link and
hope for the love of God
it's that one thing they decide
to open and listen to today.
- [Travis] Yeah.
Right.
- Ask and don't expect.
- [Travis] I mean that makes sense.
That's exactly what this phone call is.
We tried to talk to you many
times and today was the day.
- That's it man.
Thank you guys.
Good luck.
- [Travis] We're gonna
email you the song Gary.
And you check out the track.
- Honestly I swear to
God, better than that.
I'm saying it right now,
we will use a piece of it
in a piece of our content
in the next three weeks.
- [Travis] Wow, awesome man.
That's gonna be great.
Thank you so much.
- Or maybe it's gonna suck shit,
cause its gonna be an
underperforming piece
of content and it didn't
pop the way you hoped.
The reality is every one of these is
just one little block
on the way to get there.
- [Travis] Yeah.
- Cool.
- [Travis] Well we really appreciate that.
- My pleasure guys, see ya.
Love it.
What else is going on?
You got more numbers for me?
- [Nate] I got numbers.
- What up Facebook?
Thank you guys so much for watching.
How many people are on Facebook?
- [Nate] 872.
- Love it.
Big shout out Facebook,
thank you guys so much.
We haven't forgot about you.
This is the year Facebook,
I'm excited about
our content strategy.
I'm excited for the reboot.
Alright, what up Instagram?
I'm gonna bring one more of you on here.
Before I go to the next
phone call we're gonna
do an Insta,
next person in the que lets see who it si.
You got some numbers?
- [Man] Mm-hmm.
- Anybody buy a case yet?
- [Man] Yeah, that's what I got for you.
- Nice.
- [Man] Adriana.
- [Woman] Dude, is this real life?
This is real life?
- This is real life.
- [Woman] This is real life?
- I'm here.
- [Woman] I'm at Soul Cycle.
- What, you're in Soul Cycle right now?
- [Woman] Probably going to be the best
class of my life right now.
- Okay you're about to go teach a class?
- [Woman] Yeah like right now.
- Can you tell them all
to follow Gary V before
you start, or their bikes
won't work or some shit.
How do you guys do it over there?
- [Woman] I literal well
I was like before work I
saw you were like buy some wine,
and I was like well I could
buy some wine right now,
I'm here early and I did it and now I'm
gonna go teach.
- Thank you so much.
Thanks for watching.
- [Woman] I just love what you do and
you inspire me and you give
me good stuff for class.
- Thank you.
Have the best class ever.
- [Woman] Thank you so much.
- You're welcome.
- [Woman] Bye.
- See ya.
That was awesome.
Alright let me reverse it.
I fucked up your thing.
Go ahead.
(dial tone)
- [Nate] Four four two.
(dialing numbers)
nine nine nine.
(dialing numbers)
zero two five nine.
(dialing numbers)
Adriana.
- Facebook and Instagram
if you're watching
go to empathy wines dot com right now
place an order and I will call you.
And if you haven't bought
empathy wines dot com
right now shame on you.
Adriana its Gary Vanyerchuk.
- [Adriana] Yay!
I'm so excited it.
This is so cool.
- Thank you so much for buying.
- [Adriana] Oh my God thank you for
even building that business.
That's freakin awesome.
I'm so excited.
- You drink wine ?
- [Adriana] I do I'm from the county.
I'm from Santa Rosa originally.
- I love it.
Thank you so much for supporting.
What can I answer for you?
- [Adriana] Oh my gosh,
we, okay so main business
is vacation rental
management here in Oceanside.
- Okay.
- [Adriana] So we do the Airbnb the VRBO
all that good stuff.
We've been in the industry about 10 years.
We launched our business
two and a half years ago.
So what we're trying to do is
obviously be the local experts.
You know, showcase local
things our guests can do,
while making sure that
we don't forget about
the guests experience.
And so I have to tell you,
our social media game is weak.
And we know it.
But that's why I'm calling you
and watching you.
- Did you hear about the Sasha Group?
The new agency, the Vanyer Media for
small businesses that
I announced last week?
- [Adriana] I did yeah I did see that.
I saw that email last week, and I don't
know if I sent something to them.
- You should definitely do that.
I'll tell you why.
Even if you don't sign
up, or they can't take you
cause they got like 10,000 requests,
we're gonna reach out to
everybody once we get to it.
And even a 10 minute
call with people on my
team would help.
- [Adriana] Oh my gosh how cool.
Okay I'll definitely do that.
And then so basically
I did order your tape
I'm really excited to do that because
I'm gonna put them in our rentals
so when we have guests,
we do gift baskets and
tchotchkes for our guests,
to everyone that comes in.
So I'm gonna put that
in each of their baskets
and then collect feedback.
- I love that.
- [Adriana] We do that.
We do sliders for families,
obviously not alcohol drinking,
but yeah, so I'm putting
that in their gift baskets.
So it's gonna be an ongoing thing.
Gosh my question,
- Let me tell you
something that you should
really consider.
Why do people come and
use your facilities?
Are they escaping, is it honeymoons?
Do you have a good sense?
- [Adriana] Oh, absolutely.
Yeah we know our demo very well.
They come, they're
families that are coming
from Utah, Arizona, New
Mexico, they're coming from--
- Let's start right there.
Are you spending Facebook
ads on Utah, Arizona,
New Mexico?
Are you runnin Facebook ads?
- [Adriana] (laughter) No.
(laughter) So I need to do that.
- Hang up.
How can you be following me and not,
let's call her back,
what's her number?
- [Nate] Hold on.
(dial tone)
You know the redial right?
- What's redial?
(dial tone)
- [Nate] Four four two.
- Redial.
Good job.
What's her name again?
- [Nate] Adriana.
(laughter)
- Adriana, do you know,
- [Adriana] I know, I know.
- No no no, do you know
why I hung up on you?
- [Adriana] Yeah because I'm an idiot.
- Yes.
But not, you can't be following me
so much so that you're
compelled to support me
which I'm so grateful for, and Adriana
you know this is my number
one pet peeve right?
How can you be, I say this everyday.
I say to do it everyday.
Do you know how well
this will work for you?
- [Adriana] Very well.
- Do you know that if
you do what I just did,
right before I went live I sat here
for 25 minutes, filming videos,
like hey have you signed up for wine clubs
on Facebook, you should sign up for this.
I know you signed up for
wine clubs on Facebook.
I'm gonna target people that signed up for
wine clubs on Facebook.
You can literally look into a ,
how long have you been doing this?
- [Adriana] Oh man do you wanna know?
- Yes.
- [Adriana] Okay our own business
for two and a half years.
- Great.
And in the industry?
- [Man] 10.
- [Adriana] Combined like 10.
- Awesome so you literally
can look at the camera
and be like hey everyone
in Utah, I'm Adriana,
I been in this business for 10 years.
I would love for you to
check out our facilities,
and da da da da da da da.
You will get fucking customers.
- [Adriana] Yeah, yeah.
- Yeah.
- [Adriana] I know.
- No no no you don't
know because if you knew,
you would have done it
and changed your business.
I mean it.
There's something that's ,
you know this is very real.
- [Adriana] Yeah.
Yeah, well okay I know
what's holding me back
is I'm getting bogged down
with like the day to day
operations of the business.
- I don't care.
Of course,
I don't give a shit though.
(laughter)
- [Adriana] I know.
- Like if you,
- [Adriana] Okay I hear you.
- If you've watched one Netflix TV show
in the last hundred
days, we have a problem.
- [Adriana] We don't watch Netflix.
We don't have time.
We don't watch Netflix.
- What time do you go to sleep?
Do not lie, lying is the devil.
- [Adriana] Usually like 11 at night.
- And what time do you wake up?
Do not lie.
What time do you wake up?
- [Adriana] Like seven.
- Great you sleep for eight
hours which is beautiful,
do good old Gary one favor.
One day this week I want
you to sleep for seven hours
instead of eight hours and I want you to
make a couple videos and
run some Facebook ads
in fucking New Mexico, Utah, and Arizona.
- [Adriana] Alright, I'll do it.
I'll do it.
- Thank you.
- [Adriana] For sure.
- Some how miraculously
we found time in your
bogged down business world.
- [Adriana] I'm doing work while I'm
listening to you.
That's how it works.
- That's very sweet.
If you don't run a Facebook ad,
I'm gonna fucking come to your place
and get real nasty on you.
- [Adriana] Now I'm gonna yell.
Okay I'll do that for sure.
I'm gonna email you, I'm
gonna sign up for classes.
- If you do not send me a link to your ad
within the next 48 hours
I will put poison in your wine.
(laughter)
- [Adriana] Oh, shit.
No.
(laughter)
- You can't do that?
Okay, I will not put poison in your wine.
But I will put poison
mentally into your wine.
(laughter)
Adriana please do me a favor listen
my biggest goal in 2019
is to systematically
figure out how to get
people that hear my message
73,000 times and yet
don't do it, to do it.
And we've got this moment
now together, and this
video and clip and live
stream is gonna inspire others
for you to listen to
me so carefully and not
run a Facebook ad when
you have such regional
aspects of your business, that
will disproportionately help
your business and all
you have to do is sit
in front of a camera and
authentically just tell your
story for 30 second to 4
minutes and just run that ad
with a link to your website,
breaks my heart that
you're leaving so much
opportunity on the table
because eventually these
Facebook and Instagram ads
are gonna go away and I
won't have the same kind of
advice for you in five years.
- [Adriana] Yeah, exactly.
No, I get it.
I hear you.
I will do it, for sure.
Do I email you?
- Yes.
- [Adriana] At your email?
- Gary at Vanyer Media dot com.
Me.
- [Adriana] You.
(laughter)
Okay.
- Thank you so much.
- [Adriana] I will do that.
- Have a good night.
- [Adriana] Thank you.
- I knew she didn't run any ads.
I could feel it through my ethos.
What's Facebook saying D Rock?
Read some shit.
From who?
- [Nate] Hello from Jupiter, Florida.
- Okay.
- [Nate] Nessa, is our
biggest Kansas order today.
- Oh, that's very meta for
me, because Nate was trying
to convince me not to
register for the this
thing in Kansas, cause
it's a lot a paperwork
and I said we have to act as if.
(dial tone)
Oh, shit.
Okay.
What's the person's name?
- [Nate] It's gonna be tough,
l e t t i a n n.
- Okay, put in your phone number.
Alright, you got anything else?
(dial tone)
Okay, I'm going to Instagram, because
I can't deal with the downtime.
- [Man] We have a sneaky six pack order.
- Good, we don't get a
lot of sneaky six packs.
I'm excited about that.
Boom.
- [Nate] Rare.
- Rare six pack.
Alright, get in the que if you wanna go.
Lets go to the next person in the que.
What up Danielle?
What up Phil?
What up Fit Date?
What up Disrruptt?
- What up Berrio?
- [Man] Wow, I knew it
was gonna happen today.
- You felt it?
- [Man] Holy shit.
- You felt it?
What up dude?
- [Devin] Dude, my name is Devin,
I knew this was gonna happen today,
holy shit.
It was like I got you
on in the background,
I'm working for my dad right now,
doing the nine to five.
- I love it.
- [Devin] Can I flip?
- You can flip.
I see it.
- [Devin] I'm in my studio
making music at night.
Working right now,
- I love it.
- [Devin] Man you got me through
a dark in my life, about two years ago,
and you're gonna see me in 20 years.
This Instagram, actually I just started,
and I woo I need to take a breath.
- I'm really pumped Dev.
- [Devin] My hands shaking man, wow.
- I'm really happy man.
- [Devin] Shout out to my
favorite shoes brother.
- Oh, SP 25's man.
Thank you.
- [Devin] Yeah man, I
got all your shoe boxes
just stacked right here.
That's the only thing
I spend money on.
- Thank you.
- [Devin] Besides flippin and shit.
- So you're, so you make music?
Alright, do me a favor.
Ready?
Screen shoot this right now, right.
- [Devin] I gotta turn you off so I don't
- - of your voice right now.
- No worries, brother.
- [Devin] I got you on my screen.
- Alright, screen shoot this,
and email Gary and
Vayner Media dot com and
I'm gonna have D Rock or Jason or Caleb
we're gonna use one of
your beats in some content.
- [Devin] Thank you so much.
And I've been waiting to email you
until you told me to email you
and I can see you in the,
and I just like tell
you what you mean to me
and like you are the
poster child for my life,
and I'm trying to build the biggest
fucking building in town,
and just thank you, man,
and I'm gonna see you soon.
- I can't wait, bro.
- [Devin] And I appreciate
that and I'm gonna
email you for sure,
and just please keep inspiring,
keep talking about the dark clouds,
like I think that needs
to be spoken on more
because the generation that's coming up
there's a lot of, the framework
that we're being placed
into, its so fucked
it's hard.
- I get it bro.
- [Devin] I felt like I was
insane and then three years ago
I found you and I was like holy shit
somebody thinks like me, they are like me.
And I just literally I
was actually going to USC
to hear your speech at
USC a few years back,
and I actually dropped out of school,
and I'm working just for my dad's company,
and learning through him how to be a CEO.
While fucking six pm
to two am making music,
oh my God.
(laughter)
I swear to God I knew today,
and I'm just lacing up my shoes I was like
I think today's the day Gary's gonna
give me a ring.
I gotta tell you,
- Good news, you were right.
Actually while I've got you right now,
- [Devin] It's like sometimes
you can use a pick me up.
It's hard.
- Two things.
No shit, of course it's hard.
Especially when you were
built in a frame work
where you value outside opinion.
- [Devin] Absolutely
and its not the value.
Its like we're forced to value it.
Usually that opinion is
misconstrued or misunderstood
by people, people don't know--
- 100 per cent.
- [Devin] what's going
on in people's lives.
- Judgment is a son of a bitch.
One other thing, based
on you knowing I was
gonna call you today.
Just a random gut feeling
what the Pick Six Lotto
might be.
Just give me six numbers real quick.
Go ahead.
- [Devin] 32.
- 32.
Write this down.
32, I'm gonna tweet out these numbers.
32.
- [Devin] 32, 36 because of Wu Tang.
- 36 I love it.
- [Devin] Zero five because of you.
- Five.
Beautiful.
- [Devin] And 20.
- 20, that's four.
We're good we need two more.
20.
- [Devin] Okay two more?
20 then do nine six.
- Nine and six?
So five, six, nine, 20, 32, and 36.
Beautiful.
- [Devin] Say it one more time for me.
- You got it.
You gonna go play it?
Dude if you fucking win the lottery
today, I'm gonna lose my shit.
- [Devin] Dude, get the tickets we're both
gonna win.
- Dude I'm 100 per cent getting tickets.
I expect 3000 people,
how many people are there
about 800?
Alright, I expect all 4000 people, imagine
hits so, alright so ready,
five, six, nine, 20,
(crosstalk)
- [Devin] Holy shit I
just put up my first post
last night so there is
nothing on my Instagram.
But that literally is
the way I knew you'd call
me today and that--
- 20, 32, and 36.
- [Devin] I've been waiting,
perfecting my craft.
(crosstalk)
- I need to find out if somebody,
I have a weird feeling
it's gonna hit somewhere
in America tomorrow.
If tomorrow I wake up and there's
a five, six, nine, 20, 32, 36 pick six
somewhere, I'm gonna lose my shit.
And so is somebody who
is watching and it hits
in Oregon and they're gonna be like fuck
I literally,
I love you man,
alright just Disrrupt.
Keep doin it.
- [Devin] Wait wait so
give me the numbers again
really quick.
- Five,
- [Devin] Five,
- Six,
- [Devin] Yep
- Nine,
- [Devin] Five, six, nine,
oh, fuck wait.
- There's no oh's in the fucking lottery.
Five.
- [Devin] No I remember it by heart.
Three two three six oh five.
- Ready?
I don't know what you just said,
but ready Disrrupt?
Five, six nine, 20,
- [Devin] Okay.
- 32, 36 do it for you, Bro.
Go to my Insta, follow
me, at Disrrupt music.
I'm gonna blow up Vayner Nation.
Watch.
- I love it, Bro.
- [Devin] Let's go.
- Lets go!
Disrrupt was fired up,
I'm glad I did that.
Alright, if this fucking
lottery number hits
somewhere, it'd be so crazy.
- [Nate] We got the Kansas on there.
- Okay, Nate thanks.
Thanks Nate, nice transition.
Alright what you got?
(dial tone)
- [Nate] Eight one six.
(dialing numbers)
- eight nine eight.
- Eight one eight?
- [Nate] Eight nine eight.
(dialing numbers)
five four seven seven.
(dialing numbers)
- Name?
- [Nate] I don't know how to pronounce it.
- [D Rock] Lettiann?
- We'll ask him.
(phone ringing)
Empathy Wines dot com please buy.
- [Lettiann] Gary?
- Yes.
Who's this?
Hey guys it's me, it's Gary.
- [Lettiann] Oh, sorry
there's a little bit of delay.
Hi, Gary.
It's Lettiann.
- Lettiann.
(crosstalk)
Yeah turn off the computer
so there's no delay.
Where you goin, Andy?
- [Lettiann] Yeah, hi Gary!
- Get me a latte, I'd love one.
Yeah I'll take one.
Hi how are you?
- [Lettiann] I am fantastic.
- Thank you so much for
supporting Empathy Wines dot com
unlike many people here.
(laughter)
- [Lettiann] I can't wait
to get my first case.
I'm stoked.
- Thank you so much.
Is there anything I can answer for you.
- [Lettiann] No I just
wanted to tell you I'm
a Tom Berry coach and client.
Which I know you know Tom Berry
- I do.
How's real estate?
- [Lettiann] Real estate is great.
It's fantastic.
I opened up my own
independent office in Kansas
- Good for you.
Good for you.
- [Lettiann] And I'm a licensed broker
in Missouri and Kansas
- Good for you.
- [Lettiann] I love all of your advice.
I'm in my early 50's, but I'm a Vaynerchuk
follower and I love you know, get off of
Netflix and I love you
intent of telling these
young people, get out of
bed, get off the sofa,
but really I have to
confess I started watching
The Good Wife around the
holiday time on Netflix,
and now I've got a really bad
addiction that's keeping me,
- Well heres' the good news.
You're gonna give me an
opportunity to create clarity.
You can watch Netflix 24
seven 365 if you're happy.
- [Lettiann] Well I'm not.
- The people that I go after
on Netflix or video games,
by the way I watched
the Jets for three hours
16 Sundays a year.
My big thing is if you're
complaining, or if you're
saying that you're gonna
build a billion dollar empire
then you've gotta put in hard work.
If you're unhappy, heres
what scares me Lettiann,
most people that are unhappy
use Netflix, or Fort nite,
or gambling, or alcohol, or reading books
to escape their truth.
- [Lettiann] Yes.
- So for me it's why not
make your life actually happy
and do things you like and
live within the means of
the things that you like
where you can earn income
so that you don't need to use those things
to escape your truth.
- [Lettiann] Indeed.
- So, like to me, I love
people that binge watch
Netflix and are equally happy.
That means you're finding the balance of
escapism and fulfillment.
- [Lettiann] Unfortunately its already
making me not feel good about myself.
I think one hour is fine,
but now my husband and I
are kinda binge watching.
- But heres the thing if
you're doing as much as you're
clearly doing, I wouldn't
over judge yourself
on some ideology.
I'm hoping I watch 11 hours of TV.
By the way, I 30 for
30 Sports Documentaries
got dropped as a binge, I'd be pumped.
Especially during the holidays.
If you're macro happy,
stop judgin yourself.
If you're unhappy start auditing yourself.
- [Lettiann] Yes.
- That's the nuance.
- [Lettiann] Makes sense.
- Anyway thank you so much.
- [Lettiann] Thank you, and
Gary I've been watching since
you went live and I was
thinking, oh it'd be wonderful
to meet you an Molly for a lagavulin
on this crappy nice cold winter night
in New York City.
- You're damn right,
nice lagavulin right now
would be a really good
idea, its freezin out here.
Thank you so much.
- [Lettiann] Thank you for your time Gary.
- Bye bye.
- [Lettiann] Talk yo you.
- So sweet.
That was a good, this
is why I like Q and A.
That little clip right
there, that little nuance,
by the way if you're on
Facebook and Instagram
if that little rant
about balance of escapism
and watching Netflix, if
that created more clarity
on my thought, just say yes it did.
Just like that, yes it
did, in the comments.
Take a lot Jase, you know.
See if that, I see you're watching.
Oh, Tyler's here,
usually he's like a boss,
lets see what he has to say.
Tyler?
- [Tyler] Latte, really tough, Gary
- Can I have a hot tea?
- [Tyler] Yeah, yeah, yeah.
- Thank you very much.
Do we have more?
- [Nate] Yes.
- How may more orders do we have?
- [Nate] We gotten, or
received 42 orders tonight.
- Really?
- [Nate] Yeah.
- Oh people are steppin up.
- [Nate] Yeah.
- Oh okay, I thought it was like seven.
- [Nate] No, no, no, no, no.
- Alright, so only 4,000
people are fucking spitting
in my face.
- [Nate] Directly.
- [Trouty] And we've been
shopped by J Con so we know.
- Yeah put the ding on.
I need to hear some dings.
Alright give me some phone numbers.
- [Nate] I think it's a bell.
- Guys if you're watching right now,
listen if you buy nine,
let me actually just get,
let me go here for a second,
this is really very real to me.
On a very serious note,
if you buy nine bottles
of wine a year and you're
spending $15 to $25,
$12 to $25 on wine a year,
if you're buying that many
bottles of wine a year,
nine, if you buy nine
bottles of wine a year,
please please please consider
stop watching right now,
and go to Empathy Wines
dot com and order a three
bottle subscription of my winery.
It would really really
really mean a lot to me.
You go into to Benny's
or Albertson's or Costco,
I really believe that.
I believe in this.
I believe that 500, we have
42 orders, we had 10,000
people probably cycled through.
I really think I should
get 500 orders in the next
25 minutes, or I need to
be rethinking my life.
(laughter)
You know its the same as you
didn't buy until just now.
- [D Rock] Yep.
- And Dustin's really
happy I'm not asking him.
But you guy's are youngsters,
I'm okay with you guys.
You guys are still scrappin',
I'm not even asking
you guys.
D ROck's different.
D Rock's different.
But my thing is if you're,
heres my big thing if you're
like 24, if you don't drink
wine, but you're in business
- [Man] It could be good
like when I go to my families
bar b ques to bring.
- And I'll be honest with
you for everybody who's
watching, even if you do drink wine,
buying a subscription
and then giving it out
to people is even better for me.
Because you're introducing me,
like you already know me.
You give them a bottle of wine and they're
like oh that wine was awesome.
First of all you can only get it from
Empathy Wines dot com.
Second of all it may start a conversation.
There we go.
This is what I gotta do.
(bell ringing)
First I just want people who should really
buy it to buy it, but yes I'm gonna do
something crazy tonight.
We're probably gonna do a
drawing before it's done.
Somebody's probably gonna
go to Europe with me.
Something crazy is gonna happen,
but that's only gonna
be for people that buy
the 720 dollar, the 220 bucks,
you know the case of each.
Every time you get an order I wanna,
(bell ringing)
give me some phone numbers.
(dial tone)
Cases start with people,
cases and six packs
then three packs lets be on merit here.
Here we go.
Let me finish my plea here, hold on.
Seriously Facebook
Instagram,
seriously,
fuck there's probably
nine people that you're
gonna buy a birthday present for next year
that's like 20 to 40 bucks,
this would be great.
And if anybody buys five subscriptions,
five Club Empathy's, so that's 240,
1,000 bucks, right, a little over,
- [Nate] 3500.
- What's that?
- [Nate] For the year.
- Oh right they're 720 a pop.
- [Nate] 720 for the year.
- Right for the year.
And by the way you only get
billed for a third of it today.
720, 3500, yeah, 3500,
what is that like 20,000
to get,
(bell ringing)
uh-oh, lets go.
(bell ringing)
Who just bought, I wanna
give name shout outs.
Who just bought?
Stephen Frosh.
Everybody who buys right now.
Stephen Frosh?
(bell ringing)
Stephen Frosh.
Frosh life.
Frosh life Andy.
- [Andy] Frosh life.
- You runnin' ads Andy,
what are we doin over there?
Yes Tyler?
The boss.
Here comes something else I don't
wanna talk about.
- [Tyler] You don't have to talk about it.
- Yeah!
(bell ringing)
Frosh, Frosh, Frosh, Frosh!
Give me a phone number.
- [Nate] Five three oh.
- Five three oh.
- [Nate] Three three nine.
- Three three nine.
- [Nate] 14.
Four four.
Luke.
- Luke.
- [Nate] With a six pack subscription.
- Nice Luke, rare six pack.
Buy Club Empathy, case of each.
Best decision of your life.
Wait til you guys taste the rose,
all of you guys buying
that bullshit out there,
Whispering Angel, White Girl.
- [Luke] Hello.
- Luke.
- [Luke] Yeah.
- It's Gary fuckin' Vaynerchuk.
- [Luke] What's up man?
- What's up is you fucking stepped up and
supported me and it means the world to me.
- [Luke] I did, I love wine.
I've been wanting to try it,
so I said fuck it let's just buy it.
- Dude, I really appreciate that.
Really.
- [Luke] I appreciate you puttin it out.
Thank you very much.
- Anything I can answer for you?
(bell ringing)
- [Luke] I gotta weird question for you.
- Go ahead.
Hold on, hold on Luke one second.
Who just bought?
Luke hold on one second, brother.
- [Man] Amanda Staton.
- Amanda!
Amanda Staton, let's go.
Alright go ahead, Luke.
- [Luke] Alright, I'm in a
life transition right now,
and I've got people giving
me different advice.
I just sold the pharmacy
that I built from nothing.
Did it for seven years.
(bell ringing)
I'm kinda done with
pharmacy, and I'm thinking
maybe do real estate,
and I've got everybody
from different angles
giving me different advice.
(bell ringing)
- Well, let me tell you this.
Somebody's right and somebody's wrong,
but you're not gonna
find out until you do.
Are you interested in doing real estate?
Do you wanna scratch that itch?
(bell ringing)
- [Luke] Yeah I think so.
- So I would do it Luke.
Heres why,
what's the worse that could happen?
- [Luke] It doesn't work
and I do something else.
- Correct and what you wasted a year?
Who gives a fuck?
(bell ringing)
- [Luke] Alright, yeah.
That's what I was thinking
the exact same thing.
- Luke.
- [Luke] Heres another question for you.
- Go ahead.
- [Luke] In Reno.
- What's that?
- [Luke] I got a buddy I wants
me to do it with him in Reno,
and I gotta a buddy that
wants me to do it with him
in Pebble Beach.
- Where do you wanna be?
- [Luke] It's Pebble Beach.
- Yeah!
(bell ringing)
Dude you gotta go to Pebble Beach.
We all knew the answer.
- [Luke] Oh yeah.
- I'm excited, you know why?
A lot of times this happens to me too.
Shit's simple.
We just decided right now that you're
gonna do real estate in Pebble Beach.
That's it we're done.
All because you bought 18 bottles of wine.
- [Luke] Yeah.
Fuckin' A.
I'm excited.
- Luke, the second
you've got a website with
a listing on one of your
Pebble Beach listings,
I swear on everything I will
fucking tweet out the link.
Just cause I'm so grateful you did this.
- [Luke] Okay I appreciate that man.
- So when you email me
at Gary at Vayner Media,
in the title, put out the whole thing.
Yo, I'm Luke, I called
you, I sold the pharmacy,
it was when I did Empathy.
Because it needs to stand out in email,
and then we'll do it.
- [Luke] Okay.
- Thank you, brother.
- [Luke] Thank you very much.
(bell ringing)
- Thank you so much.
- [Luke] Have a great day.
- Bye bye.
Are orders coming in?
- [Man] Uh-huh.
Here we go,
this is important because
you know what it is?
I pussy foot around it.
The reality is I need,
how many people are on Facebook?
- [D Rock] 755.
- Good,
I want 300 orders from Facebook.
I want an order from every other person.
How many are on Instagram right now?
- [Nate] We got 1800.
- Good I want 900.
I want 1200 orders right now.
I want 1200 orders, I want it.
I want it.
People are gonna buy nine
bottles of wine this year.
Ours is better guys.
- [Man] Yeah.
- Ours is better.
They're getting a better wine,
they're doing the right thing.
It makes me feel good,
it's a nice way to pay back,
but they're gonna win.
I'm doing random shit.
I just sold a guy a fucking
house in Pebble Beach.
I'm doing shit.
- [Nate] Mm-hmm.
- Did I get another order,
I want one right now.
- [Nate] Right now?
- Refresh that shit.
- [Nate] Yeah we did get an order in.
(laughter)
(bell ringing)
- Who?
Give me some names, lets go with names.
- [Man] Michael Macgrory.
- Michael Macgrory what's up?
Next.
- [Man] Samantha Bryan.
- Samantha Bryan I fucking love you.
Next.
- [Man] Ty Schmidt.
- Tyler Schmidt.
Is that your first order?
You haven't ordered up until this point?
Andy you've ordered right?
What the fuck?
Alex don't worry, you
don't have to order Alex.
No because there's
expectations, you're still,
like I know everybody's data, you're good.
You fucker, Andy, you better fucking buy
Andy K.
Andy if I don't see, you
better fucking buy now.
What the fucks going on?
What do you guys think
this is a fucking hobby?
Me and Trev are gonna be broke.
We're gonna be fucking
bankrupt outta business.
You guys don't like Andy.
What are you, Andy fucking,
he's gonna work at the
Main Select, he's gonna
work at Chase Bank.
What are you guys thinking around here?
Jesus Christ.
Do we have more orders?
- [Nate] We have orders coming in.
- Because people are
starting to understand what's
happening here.
You're not gonna buy nine fucking bottles
from me?
I fucking give you everything.
I just want you to buy.
Please go to Club,
Nate, I'm like seriously, you can't
buy nine fucking bottles from me?
When we've made the best wine.
pinot is shit.
Do you understand what
social media is gonna look
like in March, when
people drinking this rose?
People are gonna have babies after people
drinkin this shit.
Fucking babies around here.
You're gonna make babies in March.
People that buy this rose, they're gonna
drink the whole bottle,
shit's gonna go down,
they're gonna have babies.
We're making babies around here.
(bell ringing)
Who else?
- [Man] Allison Cartwright.
- Allison, thank you.
- [Nate] Nicole Stein.
- Nicole Stein.
- [Nate] Scarlet Ramy.
- Lets go here, Scarlet
Ramy, thank you so much.
Samantha Bryan, Nicole Stein,
Maureen Kelly, what up?
Joe Atang, Russell Vanshackic,
or something like that.
Asheesh Riala, Zach Ross, lets go.
Lets fucking refresh, Alison
Palmgrand that's what's up.
Refresh.
Got another one,
I don't understand like nine bottles.
Amy Cunckle, Dorelle Zimmerman,
like people area starting to understand,
I just want you to buy nine bottles
for the year.
You're gonna go to
fucking BJ's this weekend
and pick up nine bottles of bullshit.
You're gonna go to BJ's.
Fuckers are gonna go to BJ's
this fucking weekend.
Are you kidding me?
Do you know how much wine you
fuck faces are gonna
buy for the Super Bowl?
Yo guys are going to go to fucking Costco
and buy some horse shit.
Seriously.
Nate?
I mean it.
Like all this shit, people are fucking,
do you know people have made thousands and
thousands and tens of
thousands and millions
of dollars on the free advice, and haven't
bought nine bottles of wine?
Somebody better buy right now.
If I hit refresh and
don't have a name here
I'm gonna fucking lose my shit.
- [D Rock] You'll get one.
- I'm fucking gonna go crazy
if I don't get one here.
Hit refresh.
I'm gonna be really upset.
Alright let's see what happens here.
I better have one Nate.
I don't care it you're tech,
alright one.
Erica Murphy.
- [Nate] It's one.
Its a big one Club Empathy.
Thank you Erica.
That's fine but like people haven't been
able to buy wine from
wine library for a decade
in Illinois, no fucking noise in Illinois,
and fucking Massachusetts.
Nobody in Mass has ever
been able to buy wine.
All you Boston fuckers, you've won
39 championships you
can't buy fucking nine
bottles from me?
You've been to nine fucking Super Bowls
with these fuck faces.
You can't buy nine bottles from me.
I haven't been to any Super Bowls.
Can you fucking buy something Boston?
- [Man] Illinois, you got an order.
- Fuck.
There's 178 people on the website.
I expect all of them to convert.
174.
Please if you're on live right now,
Empathy Wines dot com.
It would mean the world to me.
Nine.
Nine bottles is all I'm asking for
for the year.
You only get billed for three now.
It's only 80 fucking dollars now.
Give me a number.
(dial tone)
- [Nate] Erica Club order.
- Go ahead let's go.
- [Nate] Two one zero.
(dialing numbers)
five five seven
(dialing numbers)
two one six eight.
(dialing numbers)
- Please.
- [Nate] From San Antonio.
I hate the Spurs.
- I mean, anybody, like
wine is so easy to use.
Give it as a gift.
Oh wow, Dustin,
thank you, brother.
Erica, it's Gary Vaynerchuk.
Hi.
- [Erica] I'm so excited for your hustle,
you are inspiring my friend.
- Thank you so much.
I'm so humbled by your support.
It really does mean a lot to me.
- [Erica] No, seriously
man, you are a gift to me.
I have learned so much and I just,
I'm actually super sick
right now, and I've
been working from bed,
and I popped on live
because I need some hustle inspiration,
and I really appreciate you so much.
- And you know what cures sickness?
Empathy Wines.
(laughter)
- [Erica] No doubt.
- Yeah like,
- [Erica] I plan to enjoy it.
It will not be my only order and
I plan to share the
word about it.
It's gonna be amazing,
I'm excited to be a part of it.
- You're very sweet.
Is there anything I
can answer for you real
quick while I'm here.
- [Erica] Well a couple things.
One I wanna tell you if you ever decided
to get a puppy, I'm the operations manager
for Patriot Dog Training.
We watch you and learn from you.
So if you ever have a
dog you need trained,
at Patriot Dog Training.
- If anybody's watching right now,
Patriot Dog Training, if you have a dog,
let's go support her, she's supporting me.
Next.
- [Erica] And the second, the thing I've
been wanting to ask you about is
I'm so curious on getting my whole team,
so I'm a little hesitant
sometimes to let someone else
run with some of our content and posting,
and this week I saw you
mentioned that you do all
of your Instagram posts I think.
But I'm a little bit
nervous, because I want them
all having the same voice,
but there's days like today
that I don't have,
- And by the way, voice
is interpreted a million
different ways, let it go.
For a company, Wine Library,
Vayner Media I don't even
look at it, Team Gary.
Its just that when it's Gary
Vaynerchuk I want it to be me,
but if I owned your company
or for Empathy Wines
these guys are doing it.
Let it go.
This theory of the same voice it's an
ideology, it's not a practicality.
- [Erica] Thank you that's gold.
- You're welcome.
- [Erica] Thank you so much.
- You're welcome.
- [Erica] Have a good day.
- You too, feel better, this is fun.
Are we selling some more wine
or do I have to like plea to,
do I have to go on a fucking,
- [Nate] Yeah, a nice big tic.
- And now it's slowed down.
Yeah because,
guys,
Trout.
Is Tyler trying to place his order?
- [Nate] No Tyler's in.
- Oh Tyler's in.
Andy's not in.
- [Man] Andy has not ordered yet.
- Andy are you ordering?
I'm putting pressure on you.
- [Nate] Adam Locke ordered.
- Adam Locke.
- [Nate] Yeah.
- Locke, let's go Locke.
I fucking love you.
Another Suns fan.
- [Nate] I have some more names here.
- Yeah give me some more names.
Let me go, give some shout outs.
Adam Locke.
Sicily Casey, Erica Murphy, Elise Audhaeo,
Gabrielle Hernandez, Karen
Malone, Dustin Lee, my man
right here, Dustin you
didn't have to do that man.
You're still in the
early days of your grind.
Justin Horzat, Zach Ross,
Brock Brugman, Michael Camel,
- [Nate] Is that two for Zach Ross?
I feel like it.
- There was another Zach Ross right?
We'll have to look.
Michael Camel, Ashley Orr,
Katrina Kraust, Steve Sagora,
this is amazing.
Thank you guys so much.
If you're just joining I just
want you to buy Empathy Wine.
It's 40 dollar for 20 bucks.
I literally am pouring my heart out.
Big shout out to Wayne Collier,
oh my God, Nicholas Crook, Nick Argana.
It would really really
mean the world to me.
It's nine bottles,
it's nine bottles.
And you only get billed
for a third of it now.
You get billed when the wines come out.
You get billed for the rose now.
The white comes out this summer,
you don't even pay for the
fucking red until October.
- [Nate] Yeah.
- You know how much
money you're gonna make
on the back of my free advice
between now and October.
You could buy a fucking winery,
let alone three fucking wines.
The amount of bullshit
wine, that you're gonna buy,
I know it.
I know that fucking bullshit super market,
bullshit wine you're
gonna buy for 14 bucks,
next fucking six Thursdays, you're gonna,
on the way home, you're gonna be like
oh I need to pick up some wine,
and you're gonna throw like six bullshit
wines into your cart
while you pick up some
turkey and some fucking mustard,
and you couldn't fucking
step up right now and
buy the wine.
Which oh by the way, you'll forget about
and get this beautiful surprise.
(bell ringing)
Uh-oh.
- [Nate] Club Order.
- Club Order, there we go.
I'm calling Lindsey for that.
Anybody orders the Club,
which is a case of each,
I'm fucking calling you.
That's just the bottom line,
Lindsey's getting a call.
(dial tone)
- [Nate] Eight four five.
(dialing numbers)
Two zero four.
(dialing numbers)
Four four four seven.
- You wanna talk to me buy a
case of each of Club Empathy
(phone ringing)
buy Club Empathy right now which is a case
of each, which is the
lowest price, which is
20 bucks a bottle.
(phone ringing)
- [Lindsey] Yes?
- This is Gary Vaynerchuk, thanking you
from the bottom of his heart
for buying Empathy Wines.
- [Lindsey] You got it man.
- How are you?
- [Lindsey] I'm good how are you?
- What's been going on?
- [Lindsey] Not a whole lot.
I just got back from Miami.
- How was it?
(bell ringing)
- [Lindsey] It was awesome.
- Anything interesting?
- [Lindsey] We had a great time.
- I love it, that makes me happy.
Anything I can answer for you?
- [Lindsey] So listen, I do,
I have a question for you.
But it's real estate
related, can I ask you.
- You can ask me anything
about anything you want.
- [Lindsey] Okay.
- Real quick hold on.
And so can you if you go
to Empathy Wines dot com
right now and buy a case of each.
Go ahead, Linds.
- [Lindsey] Okay so we
do a lot of what you say,
in terms of like Instagram
marketing and Facebook.
- Yep.
- [Lindsey] We also spend a ton of
money every month on Zillow and Trulia
and real estate related websites.
- Of course because you
get leads from them.
- [Lindsey] We do, but
this is what I wanted
to ask you at Agent 20 21,
what are your thoughts on that?
We're talking like,
- You're building the competitor
that's gonna kill you cause Zillow
is going direct.
- [Lindsey] Right, so we're
spending like 7,000 dollars
a month on Zillow.
- You're willing to take short term money,
to build up the
infrastructure for the machine
that's gonna kill you in the long term.
The same way that Toys R Us took Amazon's
money in the short term
to only have Amazon
out them out of business in the long term.
- [Lindsey] Totally, so
would you take that money
and invest it in Facebook and Instagram?
- Yes because building your own brand
is the only defensible thing
in this internet world,
but heres how I would do it.
I wouldn't take Zillow to
zero, because you still
need some sales.
I would probably cut 20
per cent off regardless
right now and drop Zillow
to 5,600 and use that
1,400 on Facebook and
Instagram to build up my brand,
and slowly siphon.
Its like a crack addict,
you can't go cold turkey.
You've gotta go through a process.
- [Lindsey] I know, I hate it.
I hate, I hate it.
I hate giving them the money, but yeah
for sure we do get leads out of it.
- But you're a short term seller.
The end.
You gotta face what you are,
you're a crack head.
- [Lindsey] Yeah.
Damn I don't wanna be a crack head.
- Most don't.
So what you wanna do is you need to cut,
immediately you have to promise me you're
going to 5,600 a month.
- [Lindsey] Yeah.
- Do you promise me?
- [Lindsey] I do promise you Gary Vee.
- And if you break that
will somebody that you love
very much die?
- [Lindsey] No.
- But that's what I'm saying.
I'm putting it into the world,
you need to go to 5,600.
- [Lindsey] Okay.
- I'm giving you no room,
I'm going that extreme.
- [Lindsey] Okay.
I'm doing this for your own benefit,
I'm telling you right now
if you do not build your personal brand,
your personal brand as a real estate agent
over the next decade these platforms
will put you in a bad spot.
- [Lindsey] No, I know I know.
For sure.
- Are you retiring in the next five years?
- [Lindsey] No, God I don't
think I'll be retiring
in the next 20 years,
- If you don't get off this crack,
you're gonna die.
- [Lindsey] I know.
- Please, please,
I know you know, it was
my theme of the whole
fucking show.
- [Lindsey] I know, and I
love your team was awesome,
the whole thing was awesome.
- Thank you.
And I know that Nick Deo
who is sitting two offices
away from me right now, I know that the
Sasha Group is desperately
trying to figure out
some sort of real estate
product that is like
well priced and brings
disproportionate value.
I don't know what it is yet.
- [Lindsey] Yeah we
talked to them about it.
- We know that this is some
place that we can help,
because right now I can inspire you,
but I'm scared what you do next Thursday.
- [Lindsey] Yeah no, I totally get it.
- You're gonna need to
order lots a cases of
empathy Wine cause you're
gonna have to be drunk
to deal with the ramifications of
still pouring money into Zillow.
- [Lindsey] So after Miami,
I was like I'm not gonna
drink wine for the rest of the year,
and here I am.
- Well good news,
the best part about real estate is
open houses, gifts, there's so much,
that's what's beautiful about wine versus
sneakers or books,
like anybody who is really
buying a bunch to support me
has something to do with
it in a business sense.
- [Lindsey] Yeah for sure, for sure.
- Awesome, thank you.
- [Lindsey] Alright.
- Love you, see you.
- [Lindsey] Take care Gary.
- That was fun, how we doing Nate?
- [Nate] Great.
- Is the plea working?
- [Nate] The plea did good.
- [Man] Yeah.
- The plea did good?
- [Man] Yeah.
- [Nate] I mean we're
not at the 2,000 orders.
- Well then I'm sitting
here and pleading until I
get 2,000.
Here's my thing if
you're watching right now
and you're gonna buy nine
bottles of wine this year,
please buy my wine right now.
Please go Empathy Wines.
Like, please.
Did Andy buy?
- [Man] Andy did.
(bell ringing)
(laughter)
- Heres the big question.
Who bought more, Tyler or Andy?
- [Andy] Same.
- Three packs?
(bell ringing)
I get it, but you guys,
- [Nate] It's weird to
see Andy's name as Andrew.
- Andy's name is Andrew?
(bell ringing)
(laughter)
Alright, let's call out some more people.
And if you're watching right now,
cause 149 of you are
on the site right now,
please close.
This is my time.
I really need this.
I really want it.
I really really really want your support.
I don't know how else to say it.
I just want your fucking support.
Max Maeger, Jason Pulsgroy,
Andy Craneyak, Brad Hill,
Jennifer Bursoni, Amy Morrison,
Damion Cross, Josh Crandel,
Sidney Lay, Graham Jones,
Karin Pavloco, Shawn Webb,
Marcos Surpas, Denzel
Rodriquez, Aton Nameos,
Gabrielle Hernandez, Emily Crumb,
Trent Haynes, Nancy Martin.
Give me Club Empathy
orders because I promised
to call them.
Guys if your just catching
up of or just tuning in
Empathy Wines dot com.
I just started a winery.
Instagram.
If I've brought you any value ever,
the bottom line is that
I know that you're gonna
go to Albertson's or Safeway this year,
uh-oh Nick Deo's coming.
- [Nick] I think we
should barter some slots,
I got five.
- What do you wanna do Nick?
Get over here, stand right here
cause you're very attractive.
- We should barter five seats.
- Well this is four D's.
- Correct.
- This is 10, what are they 12?
- April.
- By the way you guys know the 4 D's,
April one you really pushed it out right?
You got a little soft?
- No no.
- I wanted it now.
- April one.
- Alright but that'll go to 12,000?
- Correct.
- So they're 10,000 now?
So you're saying if they
buy 10,000 dollars worth of,
- 12,000.
Because it's just such a good deal.
- So if they buy 12,000
dollars worth of Empathy,
you give them a 4 D's.
- Correct.
- Okay fine
we'll do it right now.
So how many cases is that?
Give me the math.
I know a lot of you are watching,
you know what 4 D's is.
The Sasha Group has
something called 4 D's in it
which is the thing we do here at Vayner,
- [Man] 50 cases.
- It's 50 cases, 50 packs?
- [Man] 50 cases.
- Right so how many subscriptions
of Club Empathy?
So a lot of you watching right now,
we've had 100's of, almost
500 people at this point,
come through right?
- [Andy] 350.
- 350 and how many do we have coming up?
- [Andy] This year?
- Yeah.
- [Andy] We'll add another 280 people.
- Right so more than 500
at the end of the year.
- [Nate] Like 16 to 17.
- 17 that's what I'm making it.
Go right now to Empathy Wines dot come,
if you're about to buy a 4 D's ticket,
and buy 17 Club Empathy's
and one of them is free.
Nick just made the
statement, he's bartering.
You're gonna do five?
Okay.
First five people to do it,
buy 17 if you were about
to pay Vayner Media
directly $10,000 if you
happen to be on right now
you can get it for free
and get 17 Club Empathy's
or vice versa how ever
you wanna look at it,
so anybody who does that.
Let's go.
- [Nate] I really think
we should call Zach Ross.
- Zach Ross, let's go.
(dial tone)
- [Nate] Seven oh two.
(numbers dialing)
Five two five.
(numbers dialing)
Four four seven three.
(numbers dialing)
- If you don't know what Four D's are,
put in Vayner Media four D's,
four D S on google right now
and you'll learn all about it.
Zach Ross?
(phone ringing)
- [Nate] He made three orders today.
- He's made three orders today?
Three packs every time?
- [Nate] Three three club.
- Wow.
- [Man] Wow.
- Zach Ross.
- [Zach] Yo.
- Yo, dude.
(laughter)
- [Zach] Gary.
- Zach, thank you so much, bro.
- [Zach] Bro, you're gonna fucking make my
girlfriend shit her fucking
pants right now, bro.
I've been in your fucking
dm's on every fucking post
for fucking months, homie.
Literally.
Not being able to get you and
I fucking just got you, bro.
- Because I'm the most hackable,
when I have a new baby.
- [Zach] Bro, you have, go ahead.
Listen, heres the fucking deal,
this is what the deal is.
I've done music profession my whole life,
I've played music forever,
I quit the fucking gig a year ago in Bali
because of a talk that you did.
I quit my fucking job of five years
I came out to fucking
Charleston, I've been working
for my homie selling
roofing, insurance roofing,
we've been fucking slaying it bro.
- Love it.
- So what we're gonna do
now is we're gonna flip this
over and we're gonna try to
do some kinda media marketing
for contractor's.
I know there's a dude
that's been crushing it,
because I've read the book twice,
that fucking wrote about
doing the similar things,
but I think that there's this big gap.
- Here real quick, before you say but,
just cause there's one person,
there's a lot of people that make wine,
there's a lot of people
that sell sneakers you know?
- [Zach] No I don't mean it like that.
- No I know you don't.
Its unlimited.
No no you mean in a good way.
- [Zach] My but comes
from the situation like
I wanna attack it directly from social and
but what I think is the
move, is you've got people
like home advisors or some guys,
I don't know if you're familiar with them.
Are you familiar with them?
- Of course I'm familiar with them.
I'm familiar with almost everything.
- [Zach] Okay well I'm
thinking of doing like the big
move of like the 21st
Century version of high end
regenerating and then just
serving leads out to the
contractors and then also
providing an in house
promotional marketing agent for them,
based on all that shit.
- As long as you know
you're running a marathon,
right, home advisors run out
of IAC right down the street.
Barry Dillar and fucking real smart people
and lots of money.
The answer is you're right.
You're trying to get at
the top of the funnel.
Its just gonna take a lot
of time and that's great.
- [Zach] And also I've got
two other stances for you.
We did audio correction
forever, my homie Joe Chambro
is actually your front of
house guy, when you tour
with Tony Robbins and
shit, you know who I mean?
- Okay, yeah yeah yeah.
- [Zach] So I'd like to
offer you the service,
I know that D Rock and
Babbin and all of them
they're videographers and
it's great and your podcast is
cool, but if we can add any
value to your sound quality to
all the shit that you do.
- D Rocks ready.
- [Zach] We'd love to do that.
- D Rock's head almost fell off his head.
It's D Rock at Vayner Media dot come.
It's done.
- [Zach] Okay I'm gonna hit
it now, it's Zach A Ross
at Gmail it will be the
same one that I did.
And if I can, whatever I have to do to I
mpress you dude you let me know.
- You know what my cost is per hour.
- [Zach] You let me
know, this is a process,
then we're gonna do it.
- I appreciate it brother,
I really appreciate the
support on this wine.
- [Zach] I don't even drink
bro, I've been sober for
five years, but I'm fixin
to get this out exactly
like you said and pass it
out to all the clients.
- Gifts, gifts, 100 per cent.
- [Zach] I got you bro.
Thank you brother, I wish you well.
- [Zach] Alright, homie.
- Bye bye.
- I like Zach, I like his energy.
We got more people to call?
- [Nate] Oh, yeah.
- Let me give my plea real quick,
if you're just joining us,
Facebook you're especially pissing me off,
cause you could buy nine dumb
fucking bottles at fucking
Bevmo or some shit like that.
And you're gonna buy some cockamamie thing
that's on the end cap with a little pretty
fucking frog on it and
you're gonna be like this
is good.
And some horse shit
Nate, meanwhile we made
40 fucking dollar wine, for 20 bucks,
meanwhile you're consuming
the content for free
and perpetuity, can you
buy nine bottles from me.
Please go to Empathy Wines dot com.
Instagram please, fuck!
Do you know how many of you
are not going to Empathy
Wines dot com?
Guys, please, fuck.
Jesus.
I don't get it.
Please, please, please, please.
Please support it.
I'm super fired up about it.
The wines ridiculously good.
Thank you Vince, thank you for getting it.
Every country in the world's coming.
I know a lot of you don't
live in America right now,
so I get that.
But if you're in Massachusetts, Texas, or
Illinois, it would really
matter to me if you bought
right now, because you
haven't been able to buy from
Wine Library in 20 years.
Carlos Gill, what up baby?
Denon, what up?
Lotta people from Canada, which I love.
I fucking love Canada by the way.
I'm obsessed with Toronto.
I also love Vancouver.
Alright what do you got?
(dial tone)
- [Nate] Two one seven.
seven one four.
six four five four.
Derrick from Chandler, Arizona.
- Where's, oh nice,
where's Trout?
Trouty?
What are you doing?
Get in here we need to hustle.
- [Nate] He's recruiting.
- What's that mean?
- [Derrick] Derrick.
- Derrick it's Gary
Vaynerchuk how are you?
- [Derrick] Oh my gosh this is insane.
- Dude thank you so much
for supporting Empathy.
- [Derrick] Oh yeah of course,
I can't thank you enough.
For everything you do.
The least I can do is help ya.
- I appreciate it.
Trout you're in charge of the bell.
Every time there's a new, I
just wanna hear this going up.
(bell ringing)
I appreciate that, bro.
Is there anything that
I can answer for you?
And what are you gonna do with the wine?
(bell ringing)
- [Derrick] I will drink some
of it, but I'll definitely
give some of it out.
When it comes to a question,
I do have a question.
I've been working with my dad's business
and Facebook ad, in terms
of how things are doing,
they can give you a sign, but obviously,
just with how things
have been going, and it's
been helping, but is
there anything in terms
of specifically frequency?
- I got one for you.
How many different
pieces of content are you
running ads against?
- [Derrick] Not enough.
- The end.
The biggest secret in 2019 to Facebook,
to make it work better for people
that have started to do it a little bit,
is more content.
Volume of content.
You're targeting in the
area of Chandler or Arizona,
or Pacific Southwest.
It could be right, but
if the content is garbage
then you're gonna lose, or if you've
run the content to people
and they've seen the same ad
over and over literally one adjective
can change the outcome.
- [Derrick] Right.
More specific and more content.
- Yes making the content
more narrow and the targeting
more narrow paying CPM's but
getting the business result
you're looking for.
- [Derrick] Right.
Right on.
- Got it?
- [Derrick] I do.
- The answer is the
content, not the media.
That's where people are getting fucked up.
- [Derrick] Right.
And how much, what percentage
of this advertising
do you think you should spend on Facebook,
Instagram influencers?
100 per cent of the ads.
- I mean, it depends on the business.
You need to run it.
I don't care if someone runs
80 per cent of their money
on direct mail, if they've
spent so much money
and tried so many things that
it's proven that that's better.
So there's no right answer Derrick,
but my big thing is if
you haven't really run
the volume of content game
on Facebook, you've gotta
really really ask yourself.
- [Derrick] Right yeah what
works is what works and you
go and you just have to.
- I have no emotion, I have no emotion.
I just want results.
- [Derrick] Right.
- I don't give a shit about
Facebook and Instagram.
I give a shit about results.
I just know that Facebook
and Instagram ads are
grossly under priced for the
attention they get you back.
But if you don't know what
to fill that attention with,
a lot of people could be
live streaming right now.
If John and Nate were
live streaming right now
for Empathy Wines we would
have sold one fucking bell.
(bell ringing)
I mean are you buying wine?
If you were watching right
now and Nate was asking
you for business, you're
not buying from him.
He has no equity with you.
- [Nate] I don't know
we're both from Arizona.
- Oh keep going Nate.
- [Nate] You're in Chandler, Arizona.
- [Derrick] Yeah, dog.
I live in Arizona, but I'm from Wisconsin,
and I've moved all over,
but we have equity,
cause I know I'm from Arizona.
- Nate, try to sell him an extra case.
(laughter)
I love it man, I'm kidding.
Have a good day guys, thank you so much.
- [Derrick] Thank you Gary.
- You got it brother.
Alright, what else is going on?
Anything else?
Are we getting a good push
or how's the momentum?
I haven't heard the bell.
I see you refreshing,
that's a good job by you.
Alright, well listen, if
you're watching right now,
let me put it into context.
I find it very unacceptable
if you know the
name D Rock and you have
not bought Empathy Wines.
How bout this, let's take,
actually you know what,
I'm very interested in the following.
Oh shit, it turned off.
- [Nate] Oh, it turned off?
- Okay, that's,
what's that?
- [Man] The time was running low.
- It was?
Okay, now I'm back.
Okay time ran out, got it.
You're still good over here.
Alright, give me the answer to this,
okay Facebook real quick,
and I don't care at all.
I actually have no expectations,
but I'm very curious.
If you're on right now on live
how many of you have bought Empathy Wines?
Just yes and no.
Right now in feeds and I wanna hear
Dustin's just gonna read it off.
Yes and no.
Yes or no.
Its as simple as that.
Yes or no.
Go.
Same with you guys on Instagram right now.
So I'm not live on Twitter?
D Rock could you like make that happen?
(bell ringing)
There we go.
Yes or no right now here on Instagram.
And if you're international
put your country
because that means you
weren't even eligible.
So put your country if
you're not U.S. or yes or no.
Let's go Hammy TV.
Yes, yes, there we go Carlos Gill,
that's what's up.
Oh, and I got a fucking
Empathy fucking beanie.
Where is it?
Is it inside out I don't know.
There we go.
Let's go.
Jaden, Jesus
I know you did Carlos, appreciate it.
- [Dustin] Terry, no from Jed.
Lot of no's.
- I know Facebook is
just destroying my soul.
Fuck.
- [Dustin] Zachery said no but tempted.
- Zachery, don't be tempted man,
nine bottles.
Give em away as gifts.
This today?
- [Nate] This today.
- That's nice.
- [Nate] Times three.
- That's good.
Let me call somebody, I'm just
- [Nate] 2500 views.
- I got it.
I'm just like,
I just don't understand why nobody
wants to support.
Alright let's keep calling
the people we do support.
Instead of crying that the
people here who are gonna buy
nine bottles at fucking BJ's
they're gonna buy nine bottles
at a fucking gas station.
They're gonna literally go
to Safeway and pick up some
horseshit in the aisle
while they're picking up
their roast beef, and they can't fucking,
- [man] Jacob.
- Jacob get through?
Let's go, give me some numbers.
(dial tone)
- [Nate] Five five zero.
Seven five six eight.
- Let's focus on the people
who bought Club Empathy.
I want to call everybody.
- [Nate] That's not Club Empathy.
- I know, let's like
everybody, like I said I would.
Let's do it.
- [Gabriel] This is Gabriel.
- Gabriel, it's Gary Vaynerchuk.
- [Gabriel] Damn, that's
badass, how are you man?
- Things are really good
man, thank you so much
for supporting Empathy Wines.
(bell ringing)
- [Gabriel] It's the least I could do man,
you've done everything for me.
- I appreciate it man.
- [Gabriel] You don't
know it, but you have.
- That means a lot tome.
What can I answer for you,
or what statement, what are we doing?
- [Gabriel] Oh man you've
already given so much.
Well I sell tacos in Pensacola, Florida.
You know one thing, if I
could ask you for anything,
it'd probably just be an
opportunity to give you
back a little more, you
know, whatever I can,
so if I could ever cook
for you and your team.
- Dude, get up here, send
an email to D Rock at
Vayner Media he'll put you
in touch with Skye who runs
operations here in our main office.
Come here and fucking
cook some tacos and then
into my office and we'll
pair Empathy Rose with it
and we'll make a video that
you can use for your business.
- [Gabriel] That'd be
so fucking awesome man.
- Dude it's done.
- [Gabriel] What I bought already,
I'm probably just gonna give it away,
at the taco truck and do
whatever I can to help promote.
- I appreciate brother,
I'll see you soon man.
Like people offer me like
500,000 dollars to make a video
to endorse their business,
and literally cause you did
the right thing, I'm
doing it right now back
for you.
I can't wait to see you in March or April.
Come up here, it's fucking done.
It's done.
- [Gabriel] What do I do tell me again?
- Email D Rock.
D Rock at Vayner Media dot com,
he's gonna pass you to Skye,
Skye's gonna work on logistics.
The rose I'll have in the office in March.
You'll come in March, April, or May.
You'll cook for the office,
then I'll grab five minutes with you,
we'll sit in the office, we'll hug it out,
take a selfie, and make
a three minute video and
we'll fucking go.
- [Gabriel] Amazing, okay.
- Can't wait to see you.
Done.
- [Gabriel] Thank you so much.
- You got it.
See Nate?
- [D Rock] We're live on Twitter.
- Twitter what up?
I'm here selling Empathy Wines.
Empathy Wines dot com.
Don't buy nine bullshit bottles of wine
at fucking Safeway, or BJ's, or Costco.
Please support me go to
Empathy Wines dot com.
You should get fired up.
- [Andy] Zach Ross is a beast.
- Zach Ross has a beast.
Let's go.
(dial tone)
- [Nate] Four eight four.
Four three one.
two five three two.
Jake.
- You know what he's probably doing.
I don't know if you guys can do this,
this is really cool actually.
(phone ringing)
It's a really good idea to
go buy Empathy Wines dot com
right now for a Gary Vee
fan and surprise them.
You could buy it as a gift.
Yo!
- [Jake] Yo!
- It's Gary.
- [Jake] Gary how you doin man?
- I'm doing extremely well.
- [Jake] That's good.
I'm so glad.
Yo, I'm super stoked about the wine man.
- Thanks Jake.
Where do you live?
- [Jake] Currently I live
in Godsville, California
in the Napa Valley.
- I love it man.
The fucking epicenter.
Dude, thank you so much
for supporting this.
This really means a lot to me.
- [Jake] Yeah, absolutely.
I really dig what you guys are doing
and I always love, you know
people do wine practice.
I'm in the wine industry as well.
- Jacob real quick I gotta
answer a quick question.
I apologize.
Someone just asked Gary
what drugs are you on.
It's called gratitude.
I'm super fucking happy.
I'm drinking tea.
I'm fired up Jake.
I really am excited.
- [Jake] I'm fired up.
Dude it's 40 fucking dollar wine,
dude you know this is the wine business,
I'm a beast we're gonna fucking give huge
exposure to these vineyards
which they're gonna use as
propaganda to raise their grape prices.
I'm not gonna deal with a
distributor or retailer.
I'm bringing a fucking
bat shit crazy wine to the
market for 20 bucks.
- [Jake] You know I dig
cause there's so much,
like you said, there's so
much bullshit out there dude.
I go into the wine store
and you just see people
buying this bullshit
for you know eight bucks
a bottle and it's like you said,
five bucks more, and you
can get something decent.
- What about all the fucking
wine that I know that
everybody who is watching right now,
who literally watches my content for free
everyday for five years is
gonna go buy a 17 dollar
bottle of fucking horse
shit in fucking BJ's
or Wally's and fucking Benny's.
- [Jake] Exactly.
- And I just want them
to buy this fucking wine.
- [Jake] Yeah for sure.
So I'm currently kind of in between jobs.
I just finished working
at David Arthur Vineyards,
in Saint Helena, if you're familiar.
- 11 47 bro.
- [Jake] Yeah, dude, so I was
one of the assistants in the
cellar and I was working
and now I'm kinda transitioning into
maybe smaller thing.
Because I wanna get like
every aspect of the business.
I used to work in vita
culture and then I was
making wine and I was
selling wine in the case,
you know these stores
for hype sellers as well.
And so now I'm trying
to figure myself out.
I'm currently moving
to New York City to go
you know sell em at some
restaurants and stuff like that.
So if you have any advice
for me as far as you know,
- I do.
(crosstalK)
Trouty is gonna talk to
you, I'm just gonna say
something to the guy who bought 76
My Little Ponies for four
dollars and just flipped
it for a 1000, big shit there.
Trouty is gonna offer you an internship.
- [Trouty] Jake, Do
you want an internship?
And or can we help with
introductions to restaurants
if you wanna go down some of the A paths?
- 100 per cent dude, bro we got,
- [Jake] Yeah that would be super,
- Dude it's done.
Email Jon, J O N at Empathy Wines dot com.
And it's done.
People don't understand,
if they buy Empathy Wines
right now and they buy Club Empathy, their
lifes gonna change.
- [Jake] Yeah for sure.
I'm stoked.
- No dude we changed your fucking life.
Right now, we're gonna
change your fucking life.
- [Jake] 100 per cent.
- No 1000.
- [Jake] 1000 you got it, brother.
- Beautiful.
I love it.
Email Jon.
I will throw my full
fucking energy behind making
sure that we put you on in
the greatest fucking wine
job that your fucking face every saw.
- [Jake] I fucking love it.
I'm stoked.
Thanks a lot Gary, I
really appreciate you man.
- Done .
See people don't get it.
- [Nate] They don't get it.
- Andy definitely didn't get.
He didn't fucking order.
Andrew didn't order until just now.
Give me another Club Empathy.
If you're just joining,
Twitter.
- [Man] People on Twitter they
wanna know how to buy one.
- Okay right because I haven't done the,
Facebook you pay attention,
Instagram you pay attention,
D Rock you go right there
so I can talk to Twitter,
Facebook, and Instagram at the same time.
Instagram you've heard this,
Facebook you've heard this,
you've kind of listened.
Twitter go to Empathy
Wines dot com right now,
D Rock is gonna put in the,
do whatever he has to do in there.
Empathy Wines dot com.
- [D Rock] 10,000 dollar
order for the 4D's barter.
- Yes.
- [D Rock] Let me know how to get it.
- Okay well I,
- [D Rock] How many cases is that?
- [Nate] 42
- [D Rock] 42.
- Email Jon at Empathy Wines
right now, whoever said that.
Jon J O N,
J O N at Empathy Wines dot com,
and he'll call you right now.
Like he can go off the bell right now.
So real quick go to Empathy
Wines dot com right now
and order a subscription Club
Empathy is 720 for the year.
But just order a three pack of each wine,
you only get billed for
the rose right now which is
coming in a couple weeks.
You get billed in June
when the white comes out.
You get billed in October
when the red comes out.
It's nine bottles at the
three subscription bottle,
obviously the six is 18.
The case is 36.
You can give it away as gifts.
It would mean the world to me Twitter,
if I've brought you
any value in the decade
I've been on Twitter it
would mean so much to me
especially when I know
Instagram, Facebook, Twitter
that so many of you are
gonna buy the dumbest nine
bottles of wine this year,
over the course of the year.
You're gonna go into the liquor store,
you're having a nice party,
you're gonna grab so cockamamie, fucking
bullshit rose, the amount of fucking dumb
rose that you guys are buy this year.
Like on the way to the shore or the lake,
and you're like oh, fuck
let's get some rose.
Right, lets pick up a blow up fucking swan
tube and a fucking case of rose.
And you're some horseshit
rose for 14 bucks a bottle
when right now you could
have thanked somebody
who has given you a lot
of value by subscribing to
Club fucking Empathy, or
Empathy Wines dot com.
Please go to Empathy Wines.
Carbon Black.
Tanya, Callie,
- [D Rock] Mr. Thorpe wants
to know the line price.
- Mr. Thorpe email Jon
at Empathy Wines dot com.
We're working on that as well.
Just fuck,
go to Club Empathy, excuse me
(bell ringing)
Empathy Wines dot com
- [D Rock] Amanda said she bought nine.
- Thank you so much.
I wanna hear this.
(bell ringing)
Trouts ringing when orders come in.
He's not ringing a lot.
He's not ringing.
Please.
You know what?
I'm going the other way,
I'm gonna go dark.
I'm just not gonna put
out content for a year.
All these fuckers buying
4,000 dollar eBooks
from fucking snake oil salesmen,
can't buy a fucking bottle of wine.
- [Man] Zach Ross is a beast.
- Zach's buying gifts.
- [Nate] Jay on 10.
- You know how many people here should
just buy the fucking gift?
You know how many birthdays are out there?
- [Nate] At least 500.
- God.
Fucking sucks.
- [Nate] Are you still calling
people who ordered three?
Cause I got one.
- Yes.
- [Nate] Yeah.
(dial tone)
- Let's go.
- [Nate] Nine seven two.
Nine eight three eight.
16.
Zero five.
- What?
- [Nate] Zero five.
David.
- Zero zero?
- [Nate] Zero five.
Just zero five.
- People love what?
- [Nate] Your sweater.
- Great.
I don't give a fuck about my hoodie.
(phone ringing)
- Thanks clan.
You know I really,
- [David] Hello.
- Yo.
- [David] Whats up, what's up, bro?
- What up?
Bro, thank you so much for stepping up.
- [David] No problem.
- In a sea of non stepper uppers.
(bell ringing)
(laughter)
- [David] I just wanted to say thank you
for everything you do man.
- Thank you bro, I appreciate that.
Is there anything I can answer for you?
- [David] Um yeah, I'm still
in the process of taking stuff,
I'm not sure exactly what I wanna do,
I'm just taking stuff
trying to figure out.
- How old are you?
- [David] I'm 27.
- Perfect, man it's early.
Bro, 27 is a tricking year,
a lot of people get confused
because like they see 30,
it's not far away.
They don't think they're a kid anymore.
I need to re write society on this,
you're a kid until you're 45.
You're early bro.
- [David] Yeah so like what
suggestion would you give,
for me I'm trying, I've
always had big ideas
like businesses and like we
just trying to figure out
what's the best way. You
know how to just go about it.
- I would pick one.
You pick one and you do it
for six months to a year,
and if you like where it's
going, you keep doing it,
and if not you take those experiences
and you pick the next one.
Literally write down with your homies the
nine ideas.
Put it in a hat, pull one and fucking
start it the next day.
This is a world of action
not fucking contemplation.
- [David] Okay, that's true I do take
a long time to make a decision.
- Of course dude, because
you're worried about failing.
People disguise perfection
and contemplation
on their fear of failing.
Just fucking go, bro.
- [David] Okay, just
do whatever, whatever,
if I'm out there just goin for it.
- These are nine, listen bro,
you have 47,000 ideas.
There's 800 billion
things you could be doing,
but you've picked nine.
All of them are good.
- [David] Okay, okay, that makes sense.
- Got it.
- [David] Yeah.
I appreciate you calling me,
I can't believe you called
me, but I appreciate it.
- My pleasure, bro.
Thank you for supporting man.
What are you gonna do with the wine?
- [David] So, I'll probably,
I don't know, I don't drink that much.
I'll probably, I told her
you know he's calling people.
And I feel like he knows
I'm always following him
and stuff, and it's kind
of a lot of money, but
I was like, you know, I
owe you for everything.
I've been following you
for like two years already,
so I'm like I already owe him anyway,
but this is like nothing
compared to what you've
already given me.
- Means the world to me, bro.
- [David] Hold on.
- Yeah.
- [David] Let me tell my
wife I'm talking to you.
Can she say hi to you?
- 100 per cent.
- [David] She ain't gonna let them,
she just got out the shower.
Come here,
I'm talking to Gary Vee.
You wanna say hi to him?
- [Woman] Hi.
- Hi.
(laughter)
How are you?
- [Woman] Good, and you?
- Good, how was the shower?
- [Woman] Good.
(laughter)
- I appreciate guys, thank you so much.
- [Woman] You're welcome.
- See ya.
- [David] Thank you Gary, appreciate it.
- Thank you.
(bell ringing)
There we go.
Alright we're building a little bit.
I don't wanna get mad.
(bell ringing)
You know what this feels like?
This feels like political marketing.
People say that they don't
want negative politic ads,
but then they respond to it.
When I'm up here like hey guys,
we're doing good things around here,
maybe you could buy a
couple bottles of wine.
Everyone's like fuck you.
When I'm like I'm gonna
fucking never give you,
it sucks.
- [Nate] Some people are
motivated differently.
- No I understand it,
I just don't,
like it's nine bottles of wine.
- [D Rock] Somebody said how
many can he get to pelea.
- What do they want?
- [D Rock] The pelea.
- People bartering, I like bartering.
Look you want fucking
8,000 dollars worth of
Club Empathy Wines that pelea is yours.
My pelea.
I don't know it just.
Heres my thing right, it's not like
heres what pisses me off.
(bell rings)
Its a business audience that buys fucking,
wow.
There we go.
That buys 500 dollar eBooks fro
fucking scum buckets, right?
Meanwhile, they quietly
unnoticeably are buying
nine bottles of wine a year.
Or are buying like $50 fucking
Amazon gift certificate
as a gift to their friend,
who they know likes
Gary Vee or drinks wine.
Zach Ross, you love
right now, because he's
buying three packs as gifts for people.
Not to mention,
not to mention,
if you're a business person
and you have a client
and you buy them a subscription from us,
and you have a note,
and that client gets it.
They get it in March, they get it in June,
and they get it in October.
When you buy a client,
for everybody that's listening,
if you wanna make some real money tonight,
when you buy clients subscription
based gifts, you become top of mind
multiple times a year with them.
Everybody here has got
a client that's worth
240 bucks for them.
All fucking 1,300 4,000 like right?
The karma, it's so right.
You buy a client a gift,
right?
They get reminded about
you three times a year.
Everybody's gonna make that money back.
I'm putting karma points on the board.
I don't ducking know,
I'm putting somebody on.
I'm gonna fucking,
I'm doing something.
- [Nate] They want to know
how to buy the wine again.
- Twitter, Facebook, Instagram,
it's Empathy Wines dot come.
Oh I didn't pin it here.
You pin it, D Rock.
Fucking step up.
What's going on?
You good with the pin on?
- [D Rock] You can't
comment on Twitter like,
- Yeah fucking Periscope you fucking,
- [D Rock] Yeah.
Empathy Wines dot come.
Boom, here you go.
- [D Rock] Yeah I can't do that.
(bell rings)
- Here you go.
- [D Rock] They're asking again.
- Orders coming in?
There we go, now you're linked.
Right?
Now you're linked.
Thank you Pebetol,
now you're linked.
Right?
If you buy that,
oh yeah, I'm gonna put
somebody on, hold on.
I just really think everybody should buy,
if everybody right now just bought one
fucking gift, for one client,
it would cost them 80 buck tonight,
and then they would get billed in June
and fucking October when it comes out.
Just really want it.
Just really fucking want it.
You know?
Just want it I don't know what to say.
(bell rings)
Let me put somebody on here.
We're gonna ship internationally soon.
Nate what's going on with international?
- [Nate] Early summer.
- Early summer?
- [Nate] Yeah.
Depends on the country but we're working.
- Canada is gonna be,
oh hey!
- [Man] Dude, what's happening brother?
- What up bro?
- [Man] Not much man how you doin?
- Good man, have you bought your Empathy?
- [Man] Are you kidding?
- Is that Dan Cost?
- It's Dan.
I know I'm kidding, I'm
kidding, I'm kidding.
How you doing man?
- [Man] Doing good man,
Nora's been helping us out.
We got a trip to Paso
coming up this weekend.
- Actually that's a good point.
Tell everybody the best
part of Club Empathy.
- [Dan] So, being a part
of Club Empathy you get a,
- Real quick before you talk about it,
oh go ahead, you're better than me.
- [Dan] So when you join
Club Empathy you get a
concierge service, and
I literally text her and
told her we had a trip
to Paso planned, she
could help out with any
wineries, she started setting up
where do you wanna go, listed
out like four different
places, we have
connections at all of them,
we're setting you up, send us
where you're staying so we
can plan out the itinerary
correctly, just crazy.
- You know what's crazy,
so real quick for everybody,
if you buy Club Empathy
which is a case of each, its 720 a year.
You get this phone number
where you text somebody,
literally your white glove
concierge service for
all things wine.
I've had people buy it just for that
and they're using it to
like, I need to get this,
what wine should I get
from this restaurant,
I need this wine for my
gift, going to Italy,
going to Napa, it's fucking awesome.
- [Dan] Tell Nate and
Trouty that last time when
we did the podcast, I
was beating them on the
cha chings, but now
you guys are rollin so.
- I love it.
(laughter)
I just wanted to say what's up.
I'll talk to you soon.
- [Dan] Yeah.
- Thank you brother.
- [Dan] Thanks so much man
I appreciate everything.
- You got it.
Anyway lets go to more phone calls.
- [D Rock] People are wondering
how you get the beanie.
- The beanie will come,
you're not getting the beanie,
if you don't order the fucking wine.
- [D Rock] He bought, he bought.
- Alright, we're gonna
get the beanies out soon.
Alright.
(dial tone)
- [Nate] Two one five.
(dialing numbers)
five one zero.
(dialing numbers)
nine five.
(dialing numbers)
eight one.
(dialing numbers)
- Christina?
- [Nate] Vee Chattanooga, Tennessee.
- Christina.
(phone rings)
The Club is the best deal.
If you buy a case of wine a year.
But the nine, everybody
should buy the nine
Nate, everybody should buy the nine.
(bell rings)
It's 80 bucks now, it's 80 bucks.
(bell rings)
- [Nate] How many?
- Let's go.
- [Nate] Ring it one more time.
- [Trouty] Oh,
(bell rings)
- Really?
- [Trouty] Yep they're coming in.
- I think people are sort of--
- [Answering Machine] Your
call has been forwarded to
an automated--
- Dammit.
Next, give me another Club.
By the way if you're watching right now,
it you buy a Club Empathy order,
that's a case of each, I'm calling you.
Empathy Wines dot com.
Empathy Wines dot com.
What up everyone?
What's up Legacy Music?
(dial tone)
(dialing numbers)
- [Nate] Five four one.
(dialing numbers)
eight one six three.
(dialing numbers)
Matt and Melissa.
- This is so fun.
I'm so pumped about this,
I'm so pumped about this,
the best white wine
fucking for 20 bucks ever.
(phone rings)
Thank you Amy.
- [Melissa] This is Melissa.
- Hey it's Gary Vaynerchuk.
- [Melissa] Shut up,
- Meliss.
- [Melissa] Are you serious?
- No, Meliss, I told you if you ordered a
fucking Club Empathy, I'm
calling you and thanking you.
- [Melissa] Oh, my gosh,
I've loved you forever.
This is amazing.
This is, I mean, you pay 240 dollars
and you get to talk to you?
That's worth it.
- I've been trying to tell people.
(laughter)
- [Melissa] I love it.
- Is there anything I can answer for you?
Anything you wanna talk about?
- [Melissa] Well, I've loved you forever.
I love the fact that you
say fuck and don't care
it's just an added bonus.
So I own a company called Bridge Valuation
Partners in St. Louis
and I value businesses
and do business valuations
and then I go to
court and I testify about it.
And I wanna work with Sasha Group so much
but I really, like if building your
personal brand when
you're really doing well
in your business, how do
you, like I'm trying to
outsource stuff, and I'm
trying to do all that.
How do you go exponential?
(bell rings)
That's what I wanna know.
(bell rings)
- Its by trusting people and
being okay with people
doing eights to your 10
and knowing how to fire.
Its all those things.
It's leaving your ego at the door,
it's knowing that
somebody's seven to your 10
is better than you not doing it at all.
It's also understanding that not being
crippled by firing when you hire the wrong
person, you know how to fire right?
It's all those things,
it's a lot of things.
There's a lot of things
that go into scaling.
But most of it is leaving your ego
at the door and being a great leader.
- [Melissa] I mean
should I start partnering
people should I rebrand, or
should I just build content
and just get myself out there more?
- All of the above.
(bell rings)
- [Melissa] Okay.
Woo hoo I love you.
You're amazing, I appreciate this.
- I appreciate you.
And you're in Chattanooga right?
- [Melissa] I'm in St. Louis.
- Oh, you're in St. Louis.
- [Melissa] But I will
come to any city that you
had and I would cook for you too.
No I'm just kidding.
- I love it
- [Melissa] I would come
there for a video anytime.
Absolutely.
- I love it.
Well, we'll be in touch.
Thank you so much.
- [Melissa] Okay thank you.
- Talk to you.
- [Trouty] Wow triple Club.
- Three Clubs?
- [Trouty] Triple.
- That's a great job, I
gotta call that person
right now go ahead.
- [Trouty] Eli Burton at seven one four.
(dialing numbers)
six five five
(dialing numbers)
seven one five six
(dialing numbers)
- This person bought three Clubs?
- [Trouty] Mm-hmm.
- That's, I mean to me weddings,
bat mitzvahs,
(phone rings)
like, if you're rich.
- [Eli] Gary Vee.
- Bro, dude thank you so much.
What are you doing with these nine cases,
like honestly thank you so much, bro.
- [Eli] Honestly, I'm
gonna share them with
my friends who are super big wine guys.
- Dude you're fucking awesome.
Thank you so much.
- [Eli] Actually I'll
tell you what, I wanted
to do this actually to say thanks to you.
I've been a follower
of yours for about two
years now.
I always listen to your
content, it's always
been super helpful.
But what I've found it when things really
got tough, that's where
your message finally
came true and really pulled me through
when giving up seemed like the best option
so you have no idea how
much impact you've had
and how you got me past
a point where I just
didn't think I could
make it and now my dreams
are coming true man,
and it's fucking thanks
to you.
- Dude that means the world to me dude.
Thank you so much.
Honestly its funny you said that.
The first thing I was thinking about,
is what people don't realize,
like I always, maybe
Nate and Trout know this,
I always talk about me
being a war time general
not a peace time general.
I'm really at my best when shit's bad.
Because it's all about
the mentality right.
Things have been so good in the economy
like if you're not winning
now in the economy,
the way it is, you're
gonna be in real trouble
when shit gets bad, and
there is a part of me
that said I can't wait for that you know?
Because I think I'm gonna be
able to help a lot of people.
- [Eli] You know in your
messages recently too, about
the economy is great,
what are you gonna do when it goes bad?
I was like holy shit I need to be
saving some of my fucking money.
(crosstalk)
- Yes yes yes, that's right.
If I could get people
to save like 20 per cent
of their money and stop buying stuff,
shit would get really good.
- [Eli] Yeah, I started
saving two K a month
just by stop being stupid.
- I love it dude.
Dude I love everything
about what's going on
in your voice.
Thank you so so much.
- [Eli] Thanks Gary
appreciate your message.
- Thank you man.
- [Eli] Can't wait to have your wine.
- Thank you bro.
- [Eli] I'm excited to buy your wine.
- Thank you bro.
- [Eli] I'm bragging about it to people
and I haven't even had it yet.
- Thank you brother, we'll come through
I promise that part
we've got taken care of.
See ya.
- [Eli] Well thanks Gary.
- By the way somebody's like
save 20 per cent of your
money and buy Empathy Wines dot com.
Here's the best part, I don't need anybody
buying this wine.
If you buy wine, if you buy wine,
it would mean a lot to
me for you to buy it.
But you do you.
What ever brings you the most value.
But fuck.
If you're buying Kendall
Jackson Chardonnay in
fucking Santa Margarita Pinot Grigio, and
the Prisoner, and Whispering Angel Rose,
you mother fucker, you better go to
Empathy Wines dot com
right now and buy this
because save all your money buy nothing.
But if you're buying wine because wine
is part of your life, and that's something
you wanna spend money on and you do
then you,
if you fucking buy Santa
Margarita Pinot Grigio,
and you buy Whispering
Angel Rose and you don't
fucking go to Empathy
Wines dot com right now
and get a actual good wine
that 40 bucks for 20 bucks
I'm gonna go fucking crazy.
- [Nate] We don't want that.
- I mean if you're buying fucking
Santa Margarita Pinot Grigio.
Give me a number.
(dial tone)
That's, I love it.
Give me numbers.
- [Nate] Eight one four.
(dialing numbers)
six six zero
(dialing numbers)
one four two zero.
(dialing numbers)
- Tyler you look like you're
trying to do something.
Joe?
- [Joe] Yes sir.
- Its Gary Vaynerchuk.
- [Joe] What's up boss?
- Things are amazing brother,
thank you so much for supporting.
Are we not, I don't hear the bell.
Are we not selling anything?
(bell rings)
Alright Trout.
- [Joe] What's that?
- I'm just yelling at Trouty
because every time we get an order he's
supposed to hit the bell, but I think
he doesn't.
- [Joe] Yes.
- Yeah.
Tell Trouty to step up.
- [Joe] Step up come on,
I don't even drink wine.
- What are you doing with the wine?
(bell rings)
- [Joe] I'm just getting
it to give it out.
- I appreciate it man, thank you so much.
- [Joe] No problem, thank you guys.
- I appreciate, anything
I can help you with?
- [Joe] I'm not even sure.
Essentially I'm a glass artist
on his way up so.
- How long have you been
watching my content?
- [Joe] Actually I just found
you about six months ago,
- Facebook.
- [Joe] You've definitely
put some light on some
subjects for me.
- I appreciate it brother./
I can't think you enough for
your support of this wine.
It really really really
does mean a lot to me.
I'm not sitting here for my health,
this is an important project to me
that I really want to be successful and
the people you're about
to give this wine to
are gonna shit their pants.
- [Joe] Yes exactly,
and that's the part,
the only reason I really
bought it is I can see you're honestly
like you're there, you're
not just bullshitting
everybody and dicking off, it's legit.
- Well the best part is I
have 30 years of leverage
it's the world I come from
so it's 40 dollar wine,
I don't know what else to say.
So, thank you brother, I appreciate it.
- [Joe] No problem man
you have a good one.
- You too.
Alright give me some more numbers.
Yo what up what up?
Kevin Porter is a beast in USC,
I know exactly who he is, he's
gonna go fifth overall in the NBA draft
next year, this year that's my prediction.
- [Nate] Some more Clubs.
- Alright give me some Clubs.
What's that?
- [Nate] Two one zero
- I bought three cases of the Club, nice.
What's that?
- [Nate] Two one zero.
(dialing numbers)
two seven eight
(dialing numbers)
four six eight six.
(dialing numbers)
- Eight six?
- [Nate] Texas.
(phone rings)
- Let's go.
- [Man] Hello.
(bell ring)
- Its Gary, how are you?
- [Man] Hey what's up Gary?
- I really appreciate, who is this?
- [Benito] This Is Benito
from Patriot Dog Training,
you spoke to Erica earlier,
and I just wanted to support
you and I appreciate
everything you do man.
- I appreciate it man,
really I really do Benito.
Anything that I can answer for you
that I didn't in the last call?
- [Benito] No man this is all for you,
I appreciate everything you do,
I'm not looking for anything
right at this moment.
- I can't wait to see you
in the future brother,
thank you.
- [Benito] Yep.
- Bye bye.
- [Trouty] How about
three in Kansas and Clubs?
- Let's go.
Well we going, go ahead.
- [Nate] Four one nine
(dialing numbers)
three eight nine
(dialing numbers)
three zero 77.
Matthew.
- Matthew.
- [Nate] Yeah.
(phone rings)
- [Matthew] This is Matthew.
- Matthew it's Gary
Vaynerchuk how are you?
- [Matthew] I'm good Gary and how are you?
- I'm super well thank you so so so much
for supporting.
- [Matthew] Oh yeah you guys are awesome.
You and I, I'm 42 years old,
I have this crazy story.
I'm 42 years old I started
making money at this dumpsters
without when I was 11 years old.
By the time I was 16 I
had 27 cars that I flipped
made a bunch of money, went
to college for two years,
I quit college then went to
Los Angeles for 13 years,
I told my mom and dad,
hey I'm gonna do all these
things and when I run out
of money I'm coming back.
And it took 13 years, got
hit with this big, you know
when the banking stuff
hit in 2007, lost a ton
of money, things went crazy,
I turn around give the
middle finger back to the bank.
Over the last 10 years
I've busted my fucking ass,
last 36 months I've had
15 million dollars worth
of invoicing.
- Wow.
- [Matthew] And now my question really
is a board position.
I have a board they're
all like 70 years old an
parched, they don't get the whole like
networking and content and pushing
pushing pushing pushing, and they
just wanna kinda do traditional
business, and literally I'm going to leave
the company.
Start it again and go back to the grind.
- I get it.
- [Matthew] And it's so exciting.
- I get it.
- [Matthew] Super exciting.
- Dude, I don't know how long you've been
watching my content, but a
lot of times I talk about
losing everything and
rising like a phoenix.
The beginning is the only part I like.
- [Matthew] Exactly.
And I don't
(crosstalk)
- It's why I'm so pumped right now.
This is the beginning of Empathy Wines.
I'm not gonna be calling
people and trading shit
in a year or two when this
is the biggest wine brand
in the world.
I like the beginning.
- [Matthew] Right, and then
what happens when you get
so like right now all this is
going well and there's money.
And there's a lot of employees
and now I'm bored as fuck.
I'll sit in a room and my back is still
and arched and trying
to flip and trying to
cruise and I have to put
it off and do it again.
- I totally understand brother,
go do it.
I totally get it.
I like the beginning,
but I'm also a good operator
and I also understand that
when you've got something
of meaning you can hand
it off to other operators,
but like you're doing it exactly right.
- [Matthew] And I just
wanna let you know too,
in all the work and all
the shit that you do
and your team does, is so appreciated.
This little wine that I bought the 720,
it's nothing compared
to the amount of work
that you guys do.
- I appreciate that.
- [Matthew] And it's really
really really appreciated.
- Thanks for recognizing brother.
Thank you brother talk to you soon.
- [Matthew] Bye.
- Bye bye.
I like the person that
came in and said they
wanted a 4D seat, but
they were gonna buy 8000
dollars worth, Omeade right?
I liked it, that was a good hustle.
But we said no.
Omeade you just got a no email.
Its a fucking deal already,
it's 10,000 without.
But good try.
Yeah that's the counter.
Alright next what?
(dial tone)
- [Nate] Eight oh seven
(dialing numbers)
six two two
(dialing numbers)
eight seven eight seven.
This is John.
- John.
What up Instagram?
What up Instagram?
What up Instagram thank you for watching.
(phone rings)
- [D Rock] Yo, I'm hearing
how mean I am right now.
- I am Belarusian.
(foreign language)
- [John] Hey this is John.
- John what up?
- [John] How are you?
- I am tremendous this si
Gary Vaynerchuk, thanking
you from the bottom of my heart.
What up Babcock?
- [John] Hey tell me your name again.
- My names Gary.
- [John] This is Gary Vee babe.
- This is Gary Vee yes.
That's me.
(laughter)
- [John] Awesome how are you?
- I'm tremendous man thank you so much
for buying my wine.
- [John] Yeah yeah yeah.,
I just freaked my wife out, she
is flipping out now.
- Whats her name?
- [John] Her names Tavia.
- Tavia get on the phone.
- [John] She loves you Gary.
She watches you every morning.
- Well put me on speaker,
let's go Tavia.
- [John] She's right
here she is freaking out.
- Tavia, hi.
(laughter)
- [John] My daughter Shay is here with us
and I saw that deal come up
and I couldn't pass it up.
- I appreciate it.
- [John] And this is crazy.
It's crazy I just started
reading your book too.
- Thank you brother.
- [John] Man, you are awesome.
- Thank you so much I really
really appreciate it.
I really do.
- [John] This is for her.
- I love it
- [John] Straight up
you've changed our lives.
You've changed the way she looks at things
and gets up in the morning.
It's awesome.
Man it's awesome.
- I appreciate it guys,
I wish you nothin but the best.
I can't wait to meet you.
Where do you guys live?
- [John] We're in South Carolina
right in the middle.
- Where?
- [John] Columbia and Lexington,
we got jewelry stores and a hot dog stand.
And we're trying to go with it.
- I love it.
I love it brother.
Well a couple of things,
one now that I have Vayner
Sports and we're recruiting
all theses college football players
I find myself in South Carolina
a little more often.
I was actually just there,
not too far from Clemson.
- [John] Oh okay okay.
Clemson they're pretty good we're
Gamecock down here, but
- I know who you are.
You know I know exactly who you are.
Anyway nonetheless, I can't wait,
if I court or get into the final three
on a pitch for Vayner Sports with a kid
from South Carolina or what have you,
I will buy a piece of
jewelry and eat a hot dog
with sauerkraut and mustard
which is the best way to eat a hot dog.
- [John] She can make it
dude she makes em great.
- I can't wait.
Thank you guys,
thank you so much for supporting me.
- [John] Thank you.
You guys are awesome.
- See ya.
- [John] Alright.
- Alright, what is going on?
- [Nate] People wanna
know how to buy from us.
- Really?
- [Nate] Yes.
- If you go to Empathy Wines dot com,
it starts at the three bottle subscription
which gives you nine
bottles across the year,
you get the rose then
the white then the rose,
but you only get billed
now, just for the rose.
80 so bucks or so.
We have something called Club
Empathy, when you order a
case of each you get into our
white gloved SMS platform.
Where we always service you
and any of your wine needs.
And I used all my leverage and moxy
to get a 40 dollar wine for 20 bucks.
If you drink wine this is the way to go.
I think I'm gonna wrap up.
- [Trouty] This was fun.
- This was fun.
Can you do me a favor?
Can you do a memo you guys tomorrow
email everybody who order Club Empathy?
Put them on an email
Bcc'ed and put me on it.
Just say thank you and I
just wanna be in that thread.
Thank you guys so much for tuning in.
It would mean the world to me
if I hung up right now,
because I know you're
watching entertaining
all that, if the bell goes
crazy now for the next
10 minutes, after I hang up right now.
Facebook, Twitter, Instagram.
If you go to Empathy Wines dot com
right now and at least
minimally ordered a three
pack it would really
really mean a lot to me.
It really would.
Thank you guys.
See ya.
Hey guys thank you so
much for watching my video
on YouTube, I wanted to
jump in here at the end
because I'm working on
a ridiculously important
project for me and I have
a feeling you can help.
If you drink wine at all
or know anybody that drinks wine at all,
please go to Empathy
Wines dot com right now
and sign up for a subscription.
Whether its a three pack
whether it's a six pack
or whether it's a whole
case of each for the year.
If you drink 36 bottles of
wine a year or give away
36 bottles of wine a year,
please sign up for Club Empathy.
This project means the world to me
and I could really use your support.
