[MUSIC]
>> So this IoT event
Microsoft host is
a fantastic event for
number of reasons.
Most importantly, it's a
great space to meet people,
meet other partners of Microsoft,
meet Microsoft executives, customers.
So it's a place you'd network
and you meet other people,
who are part of your ecosystem
and number two a place to learn.
We can't learn enough fast enough.
To come here and have thought leaders
and practitioners share their ideas,
ask us tough questions,
is a good way for us to
get smarter on this space.
So one of the key learnings that
we're finding a lot here is
a desire and aspiration by
a lot of companies that are
customers to realize
the benefits of IoT.
We all know IoT is a big deal,
amazing possibilities but
what's possible right now?
We're beyond the point of pilots,
we are beyond the
point of strategizing.
We are looking for
benefits and results now.
What I'm learning here is there's
a really strong appetite for
that and the companies who can
make reality happen today
of IoT will be successful.
So everybody dreams about IoT.
Most companies are failing.
When you look at the results of
many consulting firms research,
roughly 70 percent of
companies are failing in
their IoT initiatives.
Why is that and what
can you do about it?
The number one reason
why is around people,
culture change and process
change and change management.
But the number one technology problem
is data and data infrastructure.
People don't get the data
right before they start
doing all the sexy stuff.
So the secret to success
is get the data right,
make sure you have the
right infrastructure,
make sure you understand
your data and it's
good data to feed the applications.
So the beauty of this
conference is, Azure,
which is a great Cloud platform
for the industrial space,
has an amazing list of
partners which helps
companies get the data right
to be successful in IoT.
It's a prerequisite
to the big payoff.
Events like IoT in Action are so
important and important
to do regionally.
Very often we do things
in Chicago or Berlin.
It's nice to do things in places
like Warsaw and other markets.
A lot of companies in
Eastern Europe, for example,
parts of Asia and South
America that are trying to do
IoT and it's good to
bring the intelligence,
the thought leadership, the partners
to them as well on the ground.
These are important
because Microsoft,
many of us view it as one
of the world leaders,
the thought leader of the space,
helping enable what's possible.
So really it's kind of their duty as
a thought leader to bring
together other thought leaders,
to bring together
customers and partners,
to make this come to life.
The better they do a job
of bringing this to life,
the more successful
the customers become,
the more successful their
partners like myself become.
So Crate has a database that was
purpose-built for machine
data in the IoT world.
That is modern applications
that really bring IoT to life.
What's unique about us? We
do large amounts of data,
terabytes on up, we do
it at real-time basis,
we do it in a very scalable way.
Now everybody says things like
scalable. How are we different?
Our scalability because of our
share nothing architecture,
essentially you turn on
expansion, just turn it on.
So imagine this, imagine you have
a house you want to add
on a fifth bedroom.
In a legacy world of databases,
you got to break down the walls of
the house and put on new additions
to make a fifth bedroom.
In our world you turn on
a switch. There it is.
So scalability is literally
at your fingertips
versus changes in architecture
and heavy lifting.
That's what is holding a lot of
companies back from expanding.
It's hard to scale,
scale efficiently,
manage all the data in IoT,
we help make that happen.
Yes, we have a demo and
we can see that kind of
stuff but really
that's not important,
important is the conversation.
How do we help companies succeed?
What role do we play?
It is a very simple role.
Most industrial companies are
struggling with taking lots of data,
making sense out of it quickly,
in a timely basis to deliver value.
That's what we do for a
living. We help companies do
that and to understand the use cases,
understand why it's a problem.
Today we're doing that.
We're telling our
story, we're talking to
companies that have this challenge,
we are helping them
figure out based on
our own experiences in our case
studies, how we can help them.
Microsoft is our most
important partner.
We built our solution
on Azure and then
we were present on the
Azure marketplace.
Now, you can actually buy
Crate software through a
customer subscription.
Made it very easy to buy.
So we're betting heavy on Azure.
Why? Because Azure
and Microsoft really
have the biggest presence and
the most effective presence
in the industrial space,
they are a standard.
For us to be successful,
we know that it has to be
a very effective and
solid Azure partnership.
Why it's so important to us beyond
the technology part is that
Microsoft has really the
mind share of the CIO,
the mind share of the
technical people in
industrial space and that's
a great benefit to us.
So where is IoT going in the
next three to five years?
Well, I'm not smart
enough to predict that
with a lot of accuracy because
things change really fast,
but let's look backwards a bit.
Three to five years ago we were
talking about the
possibilities of IoT.
What could IoT do? We dreamt big.
Couple years ago we started
doing a lot of pilots and
POC's and they're interesting
science projects,
but now we're beyond that.
Now companies are doing
large-scale projects all around
the world in factories and
supply chains and many
finding some great benefits.
Where we go from here is that
complete companies change
their business models.
Business models start to become
totally different, what you sell.
You start selling
things as a service.
You don't sell a machine,
you sell a function of
a machine as a service.
So IoT no longer becomes
a technology project,
it becomes a business model that
totally transforms
certain industries.
So the companies that are
being successful today,
doing scalable projects,
are the ones that are going
to actually drive an industry
to an IoT driven business model
successfully in the future.
There are some buzzwords
out there like
AI and machine learning
that I use very often.
Sometimes I get beaten up for it.
Sometimes people love me
for it. Here's the reality.
These are buzzwords and their tools.
There's nothing magical about AI.
It's another tool that should be
used for some business value.
So we use this kind of tools in
our company to essentially
make our product better,
make it more effective,
make it faster. That's
what we use it for.
As much as I love AI,
as much as I love machine learning
as a technology intellectually,
I am not sort of
proposing the use of it unless
there's real business value.
So we're very careful about it.
We don't use it because it's cool,
we use it because it's effective.
That's how people should be
thinking about these things.
Don't get lost in the buzzword.
Really study the business value
of AI and how does it help
your software or hardware or use case
to deliver more value and
then you should use it.
[MUSIC]
