Hey welcome back to the Six Figure Mastermind,
Marianne here with you today.
Let's talk customer loyalty and what it takes
for those customers to keep coming back to
you.
So customer loyalty is a big deal in your
business and there's a lots of ways to do
that.
Lot's of ways to incentivize your customers
to come back.
Bottomline is you got to be providing a quality
product otherwise your customer won't be coming
back for anything.
So here's some key tips on how to get your
customers coming back for more.
First of all, your customers need to know
exactly what to expect when they work with
you.
You don't want any surprises unless they're
really positive surprises.
So as long as your customers know what to
expect from you, it's easy for them to return.
You know take for example, if you were to
take your cards for a mechanic and that mechanic
is one that always add something else on as
a bonus or gives you a free air freshener.
That's one way to keep that customer loyalty.
The customers know what to expect when they
go there.
They know to expect great customer service.
They know to expect maybe a little bonus or
a thank you gift.
It's a great expectation to give and a way
to build your customer loyalty.
So be aware that your customers need to know
exactly what's going on.They don't want any
negative surprises, only positive ones.
Another way to keep your customer's loyal
to you is to create what's called a frequent
shopper program.
And this can be done in a myriad of ways.
You can have a punch card where they get the
tenth item free or you could have a points
program where the customers gets points for
everything that they purchase.
You know there's different ways.
Maybe you have a referral program where your
customers get a little thank you check or
thank you gift or maybe a little give away
for every customer they refer to you.
Now it's going to be a little different with
product based business versus service based
business.
Product based business is easier to do the
punch card and this points system and/or service
based business, it's easier to do the referral
program.
So for example, you are a photographer and
you have a referral program, for your business,
it's super easy to say, hey, there's a new
client, ask them who referred them and then
you can send a thank you bonus.
Maybe a free canvas or an upgrade to the package
for the client that referred them.
Now that's for the service based business.
Remember it's different from products and
services.
It's easier to do some things than it is others.
Another way to bring your customers back and
have them running back to your door is to
have your own unique flair.
You know I was at Five Guys the other day
and I had pre- ordered in.
I called and I ordered because we were just
getting to movie and we were like cram our
food down before we got to movie.
And when I got there, I was hey, I like to
pick up this order and they said, what's your
name.
I said, hey, it's Marianne and they said.
Marianne's here and they called back to the
entire restaurant.
Marianne's here.
And everyone's like, hey Marianne!
You know some people might think that's kind
of cheesy but I thought that was cool.
But I thought that was cool.
And I thought like, hey!
They know me, they recognize me even though
I've never been there before.
It felt really cool to be recognized and it
put a smile on my face.
Which leads me to my last tip.
Take customer surveys.
Ask your customers what they love about your
business.
Ask them what they would like to see improved
by your business.
Ask them what they love about your unique
flair.
What makes you apart from any other business
in your industry.
And whatever puts a smile on your customer's
face, do more of that.
So ask them in the survey.
what makes you smile when you come to the
door of our business.
That's going to do 2 things for you.
2, alright?
The first thing's that that's going to do
for you is get a really good feedback on what
you're doing that's working and what you're
doing that's not working.
The second thing that it's going to do for
you is it increases psychology of your customer's
experience within the store.
So if you ask good questions about what do
you love about shopping with us?
What do you love about your instore experience.
What do you love about our representatives?
How do you like to be thanked?
Ask this questions and it gets your customers
thinking in the psychology of yes.
Whatever questions you asked your brain, your
brain answers too.
So if you're asking the customers brain about
their positive experience in the store, guess
what they're going to be thinking of?
The positive experience they've had in your
store.
When gets them into yes mindset of coming
back in doing business with you.
So those are just the quick...Few quick tips
in just in creating customer loyalty programs
. A lot of them are very easy to do with your
print shop list.
Let's say if you want to do a customer loyalty
card, you can easily go to Kinkos or Risto
print and create a customer loyalty card that
you punch.
These are systems that are super easy to implement
and again, if you're using a CRM or Customer
Relationship Management software, track of
all of your information in there so you could
keep track your customer's points.
Nothing's worst than a customer loyalty program
that has a broken back end.
So, if you want a really good customer loyalty
program implement it on your CRM automated
as much as possible.
So that your customers come back for more.
Hey, thanks for checking that out.Let me know
what you like about the video.
What do you want to know more about customer
loyalty?
Some of you maybe interested in working closer
with me in building your six figure business,
if you want to see what that looks like, click
on the link below, look forward to talking
to you.
