Somewhere between three and
four hundred of our closest friends
will gather over some coffee and pastries,
see people we haven't seen for a year.
We'll bring the kegs from the cooler, roll them out the front door, drop them on the trailers and off we'll go.
My name is Scott Smith and I'm the owner 
and founder of East End Brewing Company.
I had seen this quote from Peter Austin,
who is the godfather of English microbrewing,
which it's kind of a quaint
term now we would call it craft beer today.
But the quote was something like
"Beer should never be consumed any further from its source than a horse can walk in a day."
and since we don't have a stable of horses at the ready at East End Brewing, I thought maybe we could
deliver beer by bicycle.
This year marks the 15th anniversary of our annual Pedal Pale Ale keg ride.
It's an event that we somehow started
in our very first year.
I had this notion of trying to do something to highlight the sustainability practices that we had at the brewery,
as well as something to sort of be fun and tie my 
lifelong interest in bicycling in with beer.
We ultimately settled on the format that we have now.
Me and maybe a couple other people 
pulling kegs to a mystery destination.
We invite anybody that wants to come 
along with us to ride along.
We just bring enough beer to buy the first round.
The more people that ride 
the more beer that we have to pull.
in our first year we had about 20 people on the ride.
So,  it was me with a sixtel keg behind my bike.
Then the next year there were about 85 people
on the ride. And the following year there
was about a 125 people on the ride
and then it went up to 400,
and at its peak we were north of 700 people on this ride.
We donate all the beer. We donate all the glassware and of course all the staff time and everything to put it on.
We do a different charity every year. 
This year's charity is Auberle.
They facilitate foster care.
So, my wife and I have been foster parents
for a number of kids over the past three years and it's something that's near and dear to our hearts.
Yeah the need is there,
 the need is strong and it's all local.
For this year's destination we're actually going to be riding to Primanti Brothers in the Strip District.
We'll have beer set up outside. There's
gonna be live music. There's gonna be food.
I think they're bustin out their
Primanti Brothers food truck.
We've got the whole block locked off at our destination.
They're gonna be doing service 
outside well into the evening hours.
Advice for first-time riders: put air in your tires.
A lot of people it's their first ride of the season.
We see easily a dozen pinch flats
in the first half mile but, other than that,
get to know your fellow riders, take your time,
it's a leisurely pace.
You're basically going out with them for a beer. 
It should be an enjoyable day
you
