I am formerly a user experience designer and
now a senior engineer with Valtech.
Our charter was to make a co-branded technology
demo that showed off the best of Augmented
Reality but that also showed off the best
of Contentstack. Since augmented reality is
layering information on top of the real world,
hopefully to make things easier and provide
context, what are domains that have really
complicated information that could benefit
from a little bit of coaching or gentle nudging
and explanation of their complex information?
We plotted it all out in a grid of post-its
then we clustered it, then we voted on it,
and out of that, the two industries that seemed
to be the most popular were skincare and beauty
and museums and education.
Now that we've figured out what are the industries
that have complex information: What is their
complex information? So we have things like
cost, ingredients, what's the right formula
for me. What your favorites are in a museum
collection, images of objects and artifacts.
The next question was how can we personalize
this information? We were trying to think
what are ways that we can make this experience
specific to a particular person? Influencer
content that is specific to what you're looking
for, showing the origin of the ingredients,
where the ingredients come from. Show physical
trails between linked items in a collection.
One of the folks in our group brainstormed
the idea that maybe we can go with text to
speech and we all ran with that, and that
was the seed of the museum idea within our
pitch.
