So let's talk about the impact cycle 
and why planning is so important.
You've identified
 your specific social courses
and you know what your target groups need.
Drawing on your organization’s vision,
you've established your project objectives 
and your approach.
In order to achieve project objectives, 
you need inputs to realize outputs.
And once your target group 
starts using these outputs,
you know that outcomes are not far away.
In the next step, these outcomes 
can contribute to changes 
at a societal level,
and this is impact.
These changes give rise to new needs
 and objectives.
So the impact cycle begins again.
This is why planning and adjusting are part 
of an ongoing process in a project.
Using a logic model can help you with this.
Let's take a look at the logic model.
Using a logic model 
can show you how to develop 
your project objectives more effectively,
especially since you already know 
who your target groups are.
Now, even if you know that your project,
 in practice, is affecting change,
it’s still worth checking to make sure
 that it's plausible.
Logic models have several benefits,
they can help you develop impact targets 
for each step
and they can also help you 
ask the right questions
 for your impact analysis.
Finally,
logic models can help you communicate
 your good plan
to funders and stakeholders.
When developing a logic model,
it's important to start 
by thinking from the end 
and working backwards.
This means you start with impact
and then move to input and resources.
The thing is you want to develop
 your targeted social impact
without worrying about the constraints 
of resources or any other issues.
You want to give yourself the freedom 
to just develop ideas.
So at each stage in planning,
 you need to determine what needs to be done
and what needs to take place 
in order to achieve your results.
So, for example, if you want to reduce 
youth unemployment,
you need to first ask what needs to happen.
Youths need more jobs.
But in order for that to happen,
they need to be able to submit better
 high-quality applications.
And so you repeat this for each step
 in the results staircase,
and when you're done, you have a very clear idea 
of what your project needs to do
to achieve its objectives.
Don't forget, impact-oriented planning
means rethinking your planning 
on a regular basis.
You can do this over and over again.
