Hello my name is Neil Lewis and I'm the
founder of Media Modo and we have
developed The Breakthrough Canvas to
help entrepreneurs gain liftoff and
magnify growth for their businesses.
The Breakthrough Canvas is a tool that
we use to help entrepreneurs navigate
their way through business startup and
business growth. This video is the second
of a series of six and we focus on the
Muse. In the artistic world the muse is a
well understood concept. So Shakespeare
said "O for a muse of fire that would
allow me to descend the heavens of
innovation". What he's focusing on is that
a muse allows you to innovate and every
business, every business startup, every
growth business is an innovation in and
of itself. So what can we learn from the
artistic world to help us better focus
and energize our business growth?
Focusing on a muse allows you to be
inventive. If we look at the creative
world we can see Gustav Klimt painted
his most famous paintings of his
lifelong partner. We can see that Picasso
painted his 400 pictures of his second
wife Jacqueline, the most famous of his
paintings. And what we can learn is
actually entrepreneurs who are creating
a business in that stage of innovation
are doing something quite similar. Often
though for an entrepreneur it is that
we're solving a problem that we have
experienced ourselves, or perhaps a
younger version of ourselves. So for
instance Scottish entrepreneur, Michelle
Mone, she developed a bra which was far
more comfortable and far more attractive
for her. Richard Branson tackled the,
perhaps, unpleasantness or the discomfort
of transatlantic flight. And an Indian
entrepreneur, often known as Padman, or
Laxmi, his name's Laxmi. He developed a
sanitary towel which was affordable for
women who didn't couldn't afford the
original Western product. When he saw his
wife and his family using unhygenic
solutions and not being able to work or
contribute for a whole week every month.
These are entrepreneurs who focused on a
single person and used that focus on
solving the problem for a single person
to be creative and innovative. So how do
you choose your muse? Well if you don't
have a person in mind? 
If you haven't seen
someone suffer a pain of some sort that
you are driven through purpose to
solve or resolve then probably your muse
is yourself. But your muse is the person
or the character, if you like, where
you can go and get answers. So when you
wonder should we innovate this way or
that way, when you go back to your muse
it should be clear to you what your muse
would want to have happen and that will
lead you in your business development.
When you discover your muse and you
focus in tightly on who that person is
then you'll find that your story becomes
inspiring and that'll make it so much
easier to share through social media. It
will galvanize your team and bring
resources towards your business but it
will also do one other thing as well and
that is repel those people who really
are not attracted. The key thing here is
entrepreneurs who are starting out often
feel they need to sell to everyone and
the truth is you don't!
Let's take CS Lewis, The Lion, The Witch
and The Wardrobe. He wrote that book for
one girl, a young girl called Lucy, his
goddaughter. And he sold a hundred
million copies. He even wrote on the book
that it's a children's story, yet adults
buy it. So do not fear, focusing on a
single person and using that to create
and to innovate will enable you to reach
millions but keep the single muse in
mind. This is a series of six videos and
if you would like to receive
notifications of the next video please
subscribe to the YouTube channel and
join our Facebook group. Search for us on
Facebook looking for Media Modo group.
There you'll be able to download your
own free version of The Breakthrough
Canvas and also join our free online
events and the events that we run across
Europe.
