I'm going to show you setting up my
Patreon page. I won't go into all of the
details but setting it up initially. I'm
going to show you what you get asked. So,
after doing the initial putting in
your email address and a password it
asks you "What describes your content?" Now,
you can pick up to two categories, so
because my Patreon page is going to be
around blogging and writing or writing
metaphors—metaphors that can be used for
marketing±I'm picking writing and
journalism. However I'm also somehow
going to tie it in with my YouTube
channel and so I'm including videos here.
Look, I could do podcasts, communities
maybe but probably I think I'm not
really building a community around
myself so much, or building a
community in itself so I'm picking
these two. You can pick up two
categories. If you're not sure, just
select one but I would go for two.
Doesn't mean that you actually have to
create those videos for example. Then I
click "Continue". Now it asks you for the
name of the Patreon page. For mine, I'm
not going to go for a brand name. I'm
going to go from my name which
is unique at least within Patreon. And so
I think that relationship between you
and if you're delivering a service
between your people; you as the
artist or as the creator, I think that
relationship is important. People are
paying you if they are signing up for
Patreon because of what they get from
you or what they can give you, okay? And
so I would kind of steer away from it
being a brand. What are you creating?
And so, now this one, as you can see, it's
a compulsory field. So, I've got
to set my page name. I've got to create a
headline. And once again, the headline is
not so much about me. It's going to be
around what it is that I'm hopefully
able to...what transformation what I'm
going to be able to give
to my audience. For me personally, it's
going to be around metaphors and
marketing now because I come up with
examples that people find helpful, rather
than using statistics or slogans
or things like that. So that's really
going to be something. I haven't done
this one yet "Verify your email address".
It just sends you an email and you
just got to open your email and hit
"confirm" there. You put it in a profile
picture as well. I've actually done this
on a different page so I've got my
profile picture there. You know, once
again probably if you can get something
a little bit more inviting I could
probably have something that looks a
little bit less formal but that's okay.
The About section, unless they are raving
fans (well, perhaps they are raving fans!)
it's still going to be not so much about
what you do as much as it is what
your content or what your art is going
to do for them, okay? So your About
section, I'm suspecting, is probably not
going to be about you. Same thing with
the cover image. Look if you're an artist,
if you're a photographer, okay you'll
probably want this to be pretty slick,
but I would really...even if it's like a
hand drawing if you can possibly draw.
(I can't possibly draw). Then something that
is going once again to connect with your
audience. So this is what you're looking
for here, is set your page name. Create a
headline and you can add
that. I can click on "Add" now. And so
that's the headline here, by the looks of
it. And your cover image. So, just a quick
one with the cover image: it's not
necessarily just a photo. They give you
your recommendations. You can use a tool
such as Canva using custom
dimensions and that will give you that
size. You can specify the photo Canva.
There's another one called Snappa
I think is S-N-A double P A to create your
cover photo. But once again, I'm really
going to emphasize:
try and make the connection with people.
Oh, there was one of the things I
forgot to mention, which is that when
they ask you for you to verify your
email address, one way of doing that is
by actually allowing access to a social
media account such as Twitter or YouTube,
and so I've connected this to my YouTube
channel. And so, that's going to be a very
valuable way, I think, of drawing people
from our YouTube channel, especially
those who are commenting, who are liking
or watching my videos. Drawing them to
Patreon. And I should just add one last
thing which is that you can, there's a
the Patreon URL, and so that's just your
own personalized name, and you may have
to add some digits or something if your
name is is a common one. Put in your
About Patreon page. That's what we want
to have here. Once again, very focused. You
can use bullets and bold and all sorts
of things. I would think the first couple
of lines are going to be really critical
here and you can do an introduction
video, which I would really strongly
recommend you do is you do! You do that,
okay? I'm guessing a one to two minute
video and really it's a way of telling
people who've come to your Patreon page
from somewhere else, maybe from an email
list, from social media, it's telling
them "look! Hey! Welcome to the club! You're
in the right place!" Now that's
really all I'm going to say at this
stage because I've just started this my
first time ever on Patreon, but I would
point out that these "Learn more" videos
down the bottom here are going to be
very helpful. And, in fact, I'm watching
this one here: the "Membership 101 Best
Practices" which is very
very helpful, so I'll include a link to
that as well at the bottom of this video.
And I'll see how I go. And hey, if you're
interested in following me on Patreon,
then sign up. That's probably not a
really good pitch. Hey, if you
haven't subscribed to me on my YouTube
channel, then at least do that, okay? Not
going to cost you anything! A quick thing
to note is that you determine how you
want to get paid: what currency. It gave
me three currencies to choose from and
I've gone for US dollars and also the
Creator account details: it's
asking you what your name, is country of
residence. It estimates a customized
brand color and these sort of things,
right? Are they are you going to make your
earnings visible? They're going to make your
patronage visible. How many patrons you
have. If you're a local business you can
add a business address. Not relevant for
me. Then they've got social links there,
so you can connect to some well selected
social media profiles that you
have. I've just connected to YouTube at
this point. Adult content? Not relevant.
From that you've got Google Analytics in
there and you can specify your Google
Analytics ID for checking your
statistics of of the traffic. All right!
Get to it!
