We're here to introduce the theme for
this year's EDC Las Vegas.
This is from last year.
Oh, that was nothing.
Wow! Look at the...
Where do you get giant people?!
We chisel them, here at the office.
Oh, wow.
We had a theme last year that focused on love.
kineticLOVE...
Previous years we've had:
kineticCATHEDRAL,
kineticGAIA,
you're here today to help me reveal the theme
for this year's EDC.
kineticENERGY
kineticENERGY
So, Pasquale,
in classical physics we have two kinds of energy:
we have kinetic energy and we
have potential energy.
Just think of the potential of 140,000 people.
You haven't
been to EDC yet
No
Here's one of the elements...
Oh architectural model–
we love this!
This is from several years back but
it gives you a perspective.
Tens of
thousands of people down here.
Right!
Imagine a fog machine...
We're gonna
reveal some elements.
Lights.
Motion.
Lasers.
Lasers!
Power.
26.1 megawatts, people!
All while people are
Dancing.
Dancing!
Not all shoes will be
this big but they'll be compelling.
Art.
Art!
In all different forms: some
installations with fire coming off them
And then one of my favorite elements...
Um, music!
Is this a replica or is this really playing?
That's a cassette!
That is a cassette.
The most important element
at Electric Daisy Carnival is...
the humans that are there.
To be part of a community
that brings the best out in you
and others that you're
standing next to,
that energy
is something that is life changing.
That's great!
But what does it do to the brain?
I don't think it really turns it green.
this is about a part of being a mammal
the eyes are connected through the
visual cortex which is in the back of
your head.
There's this long path of
nerves to the back of your head.
When you're jumping around, when you're being
kinetic, when you're moving with other people,
you feel good, good, good, good.
Bill,
thanks so much for teaching us about the brain.
Sure!
We learned about kineticENERGY today.
Yes! kineticENERGY: 1/2mv squared,
as we say in physics.
Turn it up loud, it's gonna be lit!
