I'm going to do a quick experiment today
which is to ask you the question
"When is an Augmented Reality App NOT an App?"
"When it doesn't require you to download an
app!"
So, let me take you to this QR code
And that QR code is going to take us to a
website
The website is called "8th Wall"
It's a Web AR site
It'd just loading up right now
I'm on one bar of a 4G connection
Right? ONE bar
so it's not like it's a particularly good
connection
Let me just take off the wifi so we know that
that's the case
Annnd look!
We have in front of us a little Augmented
Reality 3D Dinosaur guy
Let's walk around him and make sure that he's
properly 3D
Yes he is
Now we have what's called 6 Degrees of freedom
which means I can move towards him
I can move away from him
Up
Down
Strafing left and right
Pitch and Yaw
And I can get reeeallly close to him!
Now, why is this exciting?
This is exciting for me
(there we are interacting with him)
because do NOT need to download an app
needing to download an app is the MAIN friction
point between
people using different forms of Augmented
Reality and not bothering
particularly for advertisers this is a big
deal
Now the other thing that's a big deal about
this is it's TRACKABLE
It means that if you were to use an out of
home advertising campaign
Like poster advertising on bus shelters, that
kind of thing
These are notoriously hard to track the return
on investment on
Well imagine you are at a bus stop and you
are interacting
Not having to download anything
with, let's say a movie poster
and that movie poster becomes a movie TRAILER
that means that you've got more interaction
and at the end of that you can bridge the
digital divide
by BOOKING your cinema tickets for that movie
straight away
finding out where the nearest showing of it
is
so there's no having to remember things and
then go and act on it later on
also the advertiser gets to see
WHO interacted with with their advert
WHEN they interacted
WHAT location they interacted in
so that when they are quantifying the return
on investment and where they're going to put
their money NEXT
when they next farm that advert out
and in the next section of that marketing
campaign
they know EXACTLY where the most successful
bus stops are
times of day for digital hoardings,
which you can change the appearance times
on
and in general they can see what people are
interacting with, how long and how much they
SPENT
This is a BIG DEAL for advertisers!
So, little dinosaur friend, you have been
responsible
for the evolution of out of home and traditional
advertising
Well done you!
So thanks for listening everybody
Any questions you might have, place them in
the comments below and I will do my best to
answer
And I will probably put together another wee
video too.
