by the end of this video you're gonna
know exactly how to pick colors for your
personal brand using Adobe color and
you're gonna have a quick reference
guide to keep you on track while
creating your future content
what's up purpose-driven entrepreneurs Matt Biggar here empowering you to
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the end of the video to get the most
important steps while picking your
personal brand colors so why does color
even matter everything you put online
whether it's colors fonts messages
copywriting all of that stuff adds to
how you're gonna be perceived online by
your audience and so by becoming more
consistent and using the same color
scheme throughout all your content
you're going to increase the chances
that you'll be more memorable to your
audience so getting started picking
colors for your personal brand is a
really smart move and I just want to
thank you for watching this video before
we dig in begin with a clear vision in
mind you should have a list of at least
three keywords that represent how you
want to be perceived online by your
audience three key words that emphasize
who you are and so if you haven't done
that work yet then that's okay there's
gonna be a link to a video up here I'm
gonna help you through that process of
selecting three key words that represent
who you are and what your personal brand
is all about the first thing is you need
to do research about the psychological
and emotional impact of color on your
audience and I found a lot of different
contrasting opinions about the impact
that colors will have on people but
there are some similarities across the
board so if you haven't done that
research yet that's okay watch this
video first and then check the links in
the description below I'm gonna have
some references for you to some articles
that I found helpful while doing
research on color theory with that in
mind let's head over to the computer and
dig in we're gonna be using a free tool
called Adobe color so let's open up your
browser and go to color.adobe.com
once you land in this page you're gonna
see this color wheel here
there's the palette that's automatically
generated we're not going to start with
that
the first step is to pick your base
color since this is for your personal
brand you want to pick a color for your
base color that you're going to love so
picking your favorite color is actually
a good way to get started first click on
the explore tab and browse through here
for inspiration next we're gonna look at
trends to see how different color
palettes are being used in different
industries your goal is to find at least
one color you love so keep browsing
until you find that perfect color hue
let's say for example you're a
nutritionist and you want to use lots of
different green colors so this could be
a great palette for you you can either
click on copy here or you can create
using theme over here next we're gonna
save your hex code externally before
moving on to the next step if you click
copy here you're good to go if you
click on create using theme it will
automatically load the entire pallet in
here select which one you want to be
your base color right now it's the one
with this arrow I'm gonna choose this
one just to show you set as base color
now this is my primary color so next
we're gonna save this code so you can't
lose it click inside this box and copy
that code you could create a note on
your desktop to save it and we'll call
this personal brand colors open that up
and then just paste the code in here and
we'll call this primary brand color or
you can call it base color whatever you
like I'm actually gonna save this into
Microsoft OneNote so that it syncs with
all my devices so you can just use your
favorite note-taking app that's what I
would suggest step 3 experiment with
different color harmony options so on
the left hand column we're gonna try
clicking through a few of these and just
see how it's changing the color wheel I
like this one so I'm going to try it out
and now you can see why we needed to say
that hex code because I've actually just
lost it but I can paste it back in here
at any time and hit enter so your goal
here is to find five colors that work
well together that you like and can be a
reflection of who you are alright so you
picked your base color and hopefully had
a chance to experiment with some of the
color harmony options if you haven't
picked all your colors out yet that's
okay I'm gonna show you how to extract
colors from an image next so if you have
a logo or a photo that you want to use
get that ready I'm gonna go to
pixabay.com
and just browse through these photos
looking for something that might convey
the emotion or psychology of what I'm
looking for this photo really stands out
to me since you know I like the outdoors
and mountains and the blue sky and the
colors in this photo I'm going to try
using this one I'm gonna go ahead and
download it
then we're gonna head back to Adobe
color click on extract from an image and
I'm just gonna drag and drop this file
on here so Adobe colors automatically
created a palette out of the colors in
this photograph you can move them around
if you want to you can see what
difference it makes
make sure you've saved all your hex
codes and next I'm gonna show you how to
create a reference image if you're on
Windows 10 like I am and you can use the
snip and sketch tool I'm just gonna grab
this create a box around it and then I'm
gonna save this to the desktop and if
you're using your note-taking app you
can actually bring that image in here
and then you have a reference that you
can use so put all your hex codes in
here that way you can just copy and
paste them
so there you have it you have your hex
codes you've got a reference guide that
you can use for all your future content
you can copy and paste all your hex
codes into any application online or
even in the Adobe Creative Cloud make
sure you use your brand colors in all
your content wherever you possibly can
to make your personal brand more
memorable quick question do you need any
more help with picking colors for your
personal brand let me know in the
comments below if you have any other
questions about this I'd be happy to
make more video content for you so just
let me know if you need any more help
with that if you got any value out of
this video make sure you smash that
thumbs up button check out this video
over here and if you haven't subscribed
already please do because my mission is
to empower purpose-driven entrepreneurs
just like you to maximize your potential
video content marketing so that you can
scale your impact faster I want to thank
you so much for watching this video and
I hope to see you in the next one
