We all want to attract
more clients. Don't we,
and keep the clients
that we've already got.
But if you're not aligned with your
energy, that's not going to happen.
In this video,
I'm going to share my top tips to help
you get more energetically aligned.
So therefore you can attract and
retain more clients. I'm Ruth Kudzi,
the founder of Ruth Kudszi coaching.
I transform my life and my business.
And I'm passionate about
helping others do the same.
So the first thing we're talking about
is why your energy is so attractive to
clients. And especially in personal
brand businesses like coaching,
we are attracted to people
who we see as being an
energetic match or who we
see as having something that
we want to have that desire often,
it's not what we visibly see.
It's what we read between
the lines is your message,
a message that comes directly from you,
or are you just repeating other
people's words is your energy and your
enthusiasm real,
or are you one of those people
who's faking it until they make it.
People want to come to your
party. If your party looks fun,
if your party that's miserable
or serious or boring people,
aren't going to want to come. And
that's the same with your business,
people are attracted to positivity.
They often can't quantify it.
What was it that attracted you
to that person? Well, it was,
it was her vibe. It was how she showed up.
It was a fact that I felt
that I could trust her.
And I felt that I could build
a relationship with her.
So it is about taking off your mask
and stepping into who you really are
and realizing that actually, when you
do this, some people may not like you,
but those people that like
you are going to love you.
And that is the energy
that you want to tap into.
Speaking to those people
that are going to love you.
The second thing is all about
being in the authentic energy.
So how do you do that? Well, it's
about getting rid of that. Me too.
Approach often we see other people doing
things and we do it because we think
that we should. So how do we know what
we want to do and what feels good for us,
well we've heard of the flow state and
the flow state or the zone of genius is
where you're doing what
feels really good for you.
And you're operating in a
state where it feels easy.
So how do you get there? Well, you
look at meeting your basic needs.
You look at your values and make sure
that what you're doing is in line with
your values.
And then you look at your strengths
and you play to those strengths.
So when you're in that state,
you're playing to your strengths.
You're aligned with your values.
All of your needs are met
and it feels more easy.
I'm not going to say it feels
super easy. When people see you.
They can see that you're doing
what you're meant to be doing.
When we feel resistance,
it's often a sign that we're doing
things that are not right for us.
And then of course, we
always feel resistance when
we're trying something new.
But if you tune into
the type of resistance,
you'll learn to feel where it is that
it's a resistance because of newness and
that fear of stepping
out of the comfort zone.
And it's a resistance when you're doing
something that actually isn't the right
thing for you to do an online. We
see so many gurus who are saying,
this is the right strategy,
or that is the right strategy.
And it's really easy to get
sucked in. Often unconsciously,
we see people who are successful and
we believe to emulate their success.
We have to be like them. And
that is when it doesn't work.
And it feels clunky and it feels awkward
because we're not doing what's right
for us. I've got a great example
of this with one of my clients.
When she came to me,
she had a membership program and
something just didn't quite gel,
but she was convinced that this was a
way that she was going to be successful
and get recurring revenue. And
she did a launch and she did okay.
She got a few clients, but I remember
after the launch saying to her,
how do you feel? She was like,
I don't want to be doing this.
I'm doing this because I think I should,
but it doesn't feel good for me and
her potential clients saw that too.
That's why as much as
she wanted didn't buy.
So what she did is she changed her
product. She changed her strategy.
She focused down on courses instead,
and her success went through the
roof. So if something isn't working,
take a step back, say, okay,
what is it that isn't working?
Is it that I'm doing what I
think I should? Is it, this,
this doesn't quite match up to my values
or is it that I'm at the beginning and
I need to keep going and maybe
get some support for that.
Because actually the more I do this,
the more it's going to help me step
into my flow or my purpose to the third
point is about how we can
use our energy to keep
our clients and keep the right clients.
And this is about making sure that we
show up and we deliver it to our clients
fast. When someone is your client,
if you can make sure that you go
above and beyond to give them the best
experience.
And this is why I always say client
experience is at the heart of a
business, because the more that you
can give people a great experience,
the more, not only they will
stay, but they will also refer.
So how do you do this? Will
you show up for your clients?
It's really simple.
You deliver on the deliverables
that you've said you will
within the boundaries.
For example, in my membership,
the accelerator Academy,
we say that we get back to
people within 24 to 48 hours.
And we always do that during weekdays.
And obviously if it's at the
weekend or if it's a holiday period,
we let people know.
So people are really clear when
they're going to hear from us.
And the more that you can step into that
mixture of what's working for both of
you and your weirdly Claire, the
more that people are going to stay.
There's another little caveat that
sometimes you don't want everyone to
stay. Sometimes you may feel a mismatch,
energetically, which may be to do with
values. It may be to do with a person.
I see clash.
It may be to do many things
and it's okay not to work with
those clients.
We all sometimes have clients
and it doesn't quite match
and it's not to do with
them. Yeah. To do with you.
It's about other factors.
So of keeping customers and having loyal
customers is also being able to let
them go with those who aren't the right
fit. Because the more that you do that,
the more you create space for those
that are so point number four,
this is all about how you can get into
the right energy. So what does that mean?
Well, it means having integrity, right?
Which for me means doing those
things that we talk about the clients
ourselves now remember that we are humans.
So if we don't meditate every day,
hell is not going to freeze it.
But if we're talking about meditation,
then obviously you would
expect to be practicing it.
If you were talking
about valuing yourself,
you'd expect that you
would be doing that too.
So it's about walking your walk
even when you're not with clients.
And that doesn't mean that we all aren't
allowed our human moments where we
maybe have one glass, too
many of wine, you know,
we eat McDonald's or
we forget to meditate,
or we spend a week on
holiday lying by the pool,
reading a book that is nothing to do
with work. What it does mean is it,
it's what we normally
do. Our normal behavior,
the normal way that we show up the
normal work that we do on ourselves.
And it also means what we do in
preparation for sessions. Do we reflect,
do we train? Do we develop,
do we do all of those things that actually
acting with integrity and the right
energy? Give us it's something
that it's so nuanced,
but you can pick up when people don't
and you can pick up when there's that
mismatch. And if you want loyal
customers, the more that you work on you,
not only the more you attract them,
but the more that you retain them and
the right ones. So outside of sessions,
it means getting it,
preparing for your session.
Reflecting on it's happened before
shaking off any energy that isn't
feeling good, getting up,
stretching, breathing,
really getting yourself into
a mental and physical state.
So you can show up for
something, somebody else,
and be a hundred percent present.
And I learned this the hard way when I
was first fully booked with clients about
three and a half years ago.
I remember having a day of five
clients back to back and added
drastically. It drained me.
And I'm sure that I wasn't always showing
up for those clients because I didn't
have time to have a break to reset,
to quiet my mind. And I didn't have,
I have time for me.
So now the way that we structure my
day is I always have breaks in between
clients. I actually see less
clients. And that means that I,
I can give those clients more. It
means that I can be more present.
And it means that I can therefore
pick up on all of the nuances,
all of the things that are
going for them and adaptively,
and really help them get
clarity and move forward.
So for this it's about you doing those
things that you practice it's about you
being in your authentic energy, whatever
that may be. We're all individuals.
So own who you are in this video.
I've talked about how your
energy helps you attract and keep
clients. So they're loyal to you. And
there's four things to think about.
Are we in energetic alignment with
what we're doing? The more that we are,
the more that we're going
to attract people, um,
are we doing what we think we should
be doing or what we really want to do?
Are we making sure that we show up
for our clients a hundred percent?
So they're loyal to us. And so
they feel valued. And finally,
what can we do between sessions to
work on our mindset and our being?
So when we're in sessions,
we can give clients 110%.
I'm gonna leave the next video
right over here. Before you go,
remember to like this video, subscribe
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