(Energetic music, sound of fishing reel whirring)
What's up YouTube? welcome to tightline,
the only fishing news show on the web.
today we'll talk about how the fishing
industry is changing,
I'm not just talking about bait vending machines although that is really really cool.
Today we're talking about something a
little bit more explosive.
The fishing industry is changing the tly fishing community sort of has a PR problem,
they have a bad reputation of being stuffy
and elitist.
But here comes Orvis, releasing a video about trick shots, trick shots!
I would say it's nice to see fly-fishing take itself a little less seriously,
but this video is in black and white for Christ's sake.
What's causing this change in a company like Orvis?
Teens!  Millennials!
"What do teens like? Teens like pranks I guess."
"Look at all these pranks, these pranks are LIT FAM!"
Now, while Orvis is over there playing cornhole in black and white,
Dude Perfect is putting fish in the boat, son!
Look at these guys, a few years ago they were nobodies just shooting hoops in their backyard.
But now look at them, they are slaying deep sea monsters.
Dude Perfect with their younger audience behind their backs,
put out a fishing product and at
ICAST 2018 they were best in their class.
Orvis where are you at?  Where's your
award this year?  Oooh, that one stings.
so young people are dominating video traffic, social media,
and the fishing industry is trying to adapt.
For example, love them or hate them,
The Googan Squad just released a line of
lures and just immediately sold out.
...  it actually comes with Slaunch Sauce, with our scent, there's already scent in this thing...
That isn't slaunch sauce that
you're smelling there buddy,
That is the smell of cash, that is
ludicrous wealth and success, god bless you.
By the way if a Googan Bait is used
by you googans,
Does that mean jerk baits are used by jerks?
We should name everything after the type of person who them.
We could have, jock baits, nerd baits, hippie baits!
The age of the Internet and
the Millennial has come,
And I'm here to be your guide! tightline is here to bring
all the best fishing news and highlights
Tightline is here to bring all the best fishing news and highlights,
from sources such as reddit YouTube and
Instagram.
So subscribe! And tag me in your posts!  But most of all, keep those lines tight!
