OTHERS TO PROTECT THE COMMUNITY
BY WEARING A FACE MASK.
TAKE A LISTEN.
THAT IS THE TOP RIGHT THERE
COURTNEY IS STANDING BY WITH
MORE.
DEVAUGHN SINGING THE HOOK ON
THAT ONE.
THIS IS HIP-HOP HEALTH, THEY
ARE BRINGING THE MESSAGE.
WE HAVE LORI ROSE BENSON WITH
US THIS MORNING.
TALK TO US ABOUT WHAT EXACTLY
THE MESSAGE IS, AND WHY A MUSIC
VIDEO TO GET THE MESSAGE
ACROSS?
FIRST OF ALL, THANK YOU FOR
HAVING ME ON.
AND FEATURING HIP-HOP PUBLIC
HEALTH.
THIS IS AN ORIGINAL SONG.
IT'S A BEAUTIFUL PSA MUSIC
VIDEO THAT IS ABOUT ENCOURAGING
FOLKS TO WEAR MASKS.
WE NEED TO STOP THE SPREAD.
AS YOU SAW THE LOVE KING, THIS
IS A MESSAGE OF LOVE.
THIS IS ABOUT LOVE AND
COMPASSION AND UNITY AND HOPE.
ALL OF US COMING TOGETHER FROM
BEHIND THE MASK.
TO SUPPORT EVERYONE WE LOVE AND
THE PEOPLE WE COME IN CONTACT
WITH EVERY DAY TO FOSTER
HEALTHY COMMUNITIES AND
NEIGHBORHOODS.
THAT'S WHAT WE DO WITH HIP-HOP
PUBLIC HEALTH EVERY DAY.
WE USE THE TRANSFORMATIVE POWER
OF MUSIC ART AND SCIENCE TO
INSPIRE HEALTHY BEHAVIORS AND
ACHIEVE HEALTH EQUITY. HE POP
IS ROOTED IN THE AFRICAN-
AMERICAN COMMUNITY.
SCIENTISTS ARE POINTING TO
COVID-19 EFFECTS
DISPROPORTIONATELY IN THE
AFRICAN AMERICAN COMMUNITY.
THAT WAS WHY IS IT IMPORTANT
FOR US TO CREATE SOURCES, AND
MESSAGES THAT RESONATE WITH THE
GENRE LIKE HIP-HOP.
FOR EXAMPLE BEHIND THE MASK IT
IS ACTUALLY THE THIRD IN A
TRILOGY OF COVID-19 RELATED
RESOURCES THAT WE HAVE PUT
FORTH SINCE APRIL.
IN NEW YORK CITY WHEN THE
PANDEMIC WAS AT ITS HIGHEST WE
LAUNCH 20 SECONDS OR MORE.
WHICH WAS FOCUSED MORE ON
HANDWASHING.
THAN WE DID ANOTHER VIDEO.
TO CONNECT TO OUR LATINO
COMMUNITY.
NOW FOLLOWING UP WITH BEHIND
THE MASK.
WHICH ALSO REINFORCES THE OTHER
HEALTH PROTOCOLS LIKE
HANDWASHING AND SOCIAL
DISTANCING.
WE CAN DO THIS ALTOGETHER.
I STILL SEE YOU.
YOU ARE NOT INVISIBLE BEHIND
THE MASK.
WHAT IS NEXT?
IT IS THE BACK-TO-SCHOOL
SEASON.
WE ARE HERE FOR SCHOOLS AND
COMMUNITIES.
OUR RESOURCES ARE AVAILABLE FOR
TEACHERS AND PARENTS AND
COMMUNITY ORGANIZATIONS.
IT'S BEYOND COVID-19 HEALTH
RESOURCES.
WE HAVE OVER 140 HEALTH RELATED
RESOURCES.
IT COULD SUPPORT HEALTH
EDUCATION AND PHYSICAL
EDUCATION OF PHYSICAL AT 70.
WE HAVE HIP-HOP DANCE BREAKS
YOU CAN DO IN YOUR SEAT.
NO JIM, NO PROBLEM.
SONGS ABOUT SELF-ESTEEM AND
TOXIC STRESS AND STAYING
HYDRATED AND NUTRITION.
IT'S ALL AVAILABLE TO YOU.
WE HOPE THE LISTENERS CHECK OUT
OUR WEBSITE IT'S HHP H.WORK.
YOU CAN DOWNLOAD EVERYTHING FOR
FREE.
IF YOU TAG US ON SOCIAL CASH WE
WILL SHARE WHAT YOU ARE DOING.
SHOW US HOW YOU ARE WEARING
YOUR MASK.
IT'S A GREAT RESOURCE FOR
EDUCATORS.
WE WILL LINK THAT TO OUR
