IMAGES THAT INSPIRE THEIR TASTES
IN FASHION, DESIGN, FOOD,
TRAVEL, AND MORE.
TECHNOLOGY IS HELPING BRING
ART TO LIFE IN A DIGITAL
WONDERLAND ON MARKET STREET.
KPIX'S BUDDY YOU TAKES US INTO
SAN FRANCISCO'S ONE DOUGH.
Reporter: INSIDE ONE DOUGH
YOU ARE TRANSPORTED TO A
FUTURISTIC DIGITAL PLAYGROUND
OF SORTS.
'S IN THE SURROUNDS
Reporter: WE IMMERSIVE OUR
DESTINATION ON MARKET STREET
FEATURES EXPERIENCES CREATED BY
ARTISTS FROM THE BAY AREA AND
AROUND THE WORLD.
I THINK THEY SHOULD LEAVE
THEIR EXPECTATIONS AT HOME AND
HAVE AN OPEN MIND.
BECAUSE IT WILL BLOW MOST
EXPECTATIONS OUT OF THE WATER.
SOME OF THE THINGS WE ARE DOING
HAVE NEVER BEEN DONE BEFORE.
ONE OF THOSE IS THE UNREAL
GARDEN.
THE FIRST EVER MASS CONSUMER
MIXED REALITY PRODUCTION.
WHICH USES AUGMENTED REALITY IN
A FOREST.
Reporter: THE REASON WE
CHOSE IRAS BECAUSE CONNECTION
-- AND THE VR IS A NICE LIVING
EXPERIENCE TODAY.
SO WE BASICALLY HAVE 25 PEOPLE
IN AN EXPERIENCE AT ONE TIME,
ABLE TO SEE WHAT EACH OTHER IS
DOING.
Reporter: THE LUMINAL
INSTALLATION TAKES PEOPLE
THROUGH A MAZE OF 14 INSTAGRAM
FRIENDLY ROOMS.
ONE OF THE EXHIBITS HERE
RESEMBLES A HUMAN KALEIDOSCOPE.
THIS IS ONE OF SEVERAL INFINITY
BOXES FEATURED AT ONE DOME.
THIS IS A VIRTUAL WATERFALL AND
I CAN DIVERT THE DIRECTION OF
THE WATER.
ONE DOME SAYS IT IS USING
TECH TO OPEN UP ART TO THE
MASSES.
TECHNOLOGY TODAY HAS SORT OF
DISCONNECTED US FROM EACH
OTHER, AND IMMERSIVE TECH,
WHICH ENABLES US TO ACTUALLY
COME TOGETHER AND TO CONNECT
WITH EACH OTHER, TO BE SOCIAL
AND TO BRING US CLOSER TO THE
MAGIC OF REALITY.
ITS LATEST PRODUCTION IS
DOING JUST THAT.
FEAST IS A POP-UP DINING
COMMUNAL EXPERIENCE.
HERE, THE MENU WAS OUR DIGITAL.
EACH WITH FORCES 432 PEOPLE IS
COORDINATED WITH CHANGING TABLE
SCAPES THAT RESPOND TO HAND
MOTIONS.
CHECK OUT THIS STEAK ENTRIE.
IT WAS PRETTY IMMERSIVE, AND
IT IS A GREAT EXPERIENCE TO
WALLOW IN WITH THE ARTWORK.
AND BE A PART OF IT.
I'VE BEEN TO FOR 20 AND THAT
IS LIKE INGENIOUS, BUT THIS,
EACH ROOM JUST PULLED YOU INTO
THE ROOM.
Reporter: ON THE NIGHT BEAT,
