(applause)
- Wow, thank you.
Good morning and welcome
to the Steve Jobs Theater.
Let's talk about Apple TV+.
The first shows will be
available on November 1st
and we'll be adding more
Apple Originals every month
and Apple TV+ will be available
in over 100 countries at launch.
And it is just...
$4.99 per month...
(applause)
for your whole family!
And so starting today, when you buy
an iPhone, an iPad, a Mac, or an Apple TV,
you'll get one year of
Apple TV+ included for free!
Now let's turn our attention to iPad.
- So this is the new
seventh-generation iPad.
10.2 inch retina display,
support for Apple Pencil,
and a full size smart keyboard,
and as you would expect,
great cameras, sensors,
and ultrafast wireless,
all packed into a thin and light design
that's durable and weighs about a pound.
And, for the very first time,
our enclosure is made from
100% recycled aluminum.
(applause)
Under the hood of this iPad,
is the A10 Fusion chip.
This new iPad will start at just $329.
And for education customers
it's even more affordable at $299.
You can order it today
and it will start shipping
at the end of the month.
- Now, next stop, let's
talk about Apple Watch.
Introducing Apple Watch Series 5,
featuring an innovative new display
that is always on.
You'll always be able to see
your time and complications.
A wrist raise or a tap brings everything
back to full brightness.
It all starts with the industry's only
low-temperature polysilicon
oxide display, or LTPO.
LTPO allows the display
to refresh dynamically
from as high as 60 Hertz
to as low as 1 Hertz
while still maintaining the same
all-day 18 hour battery life.
Now all of the watch faces
have been carefully tuned
for the new display, so
you'll always be able
to see your time and your complications.
We've also optimized the
screens for all of the workouts
in the workout apps, so you'll be able
to see your workout metrics
without raising your wrist.
Next, let's talk about another
new feature in Series 5:
a built in compass.
Now with the updated Maps app,
you'll be able to see
which way you're facing
just like on your iPhone.
You can add the compass to your watch face
so you can see your direction at a glance,
and there's even a new compass app
which allows you to see
not only your heading,
but also your latitude, longitude,
current elevation, and incline.
Apple Watch has some
important safety features
built right in,
like fall detection,
emergency SOS, medical ID.
Now, with Series 5, every cellular model
has international emergency calling.
Aluminum models come in
silver, gold, and space gray.
And now the cases are made
from 100% recycled aluminum.
Stainless steel models come in
gold, space black, and polished.
And we're introducing new
models for the first time...
in titanium.
This natural brush titanium
maintains its color
through a special surface treatment
that Apple custom-engineered.
And there's also a
second model in titanium
in this brushed space black
with a diamond-like coating.
Series 5 will be available
in ceramic as well
in this brilliant white color.
Series 5 GPS models
will start at just $399.
And $499 for cellular models.
You'll be able to order
Series 5 starting today,
and they'll be available in our stores
starting September 20.
- Let's talk about iPhone.
This is iPhone 11, the
next generation of iPhone.
- iPhone 11 comes in six new colors
with an all purple, white, yellow,
green, black, and Product RED.
It has a 6.1 inch Liquid Retina display
with True Tone, wide color, tap to wake,
and Haptic Touch in even
more places with iOS 13,
like contextual menus.
And now we have spatial
audio which provides
an immersive theater-like experience
by creating a sound field around you
using an Apple-designed virtualizer.
And we support Dolby Atmos
for an incredible sound experience.
We have an amazing dual-camera system
with an all-new wide camera
with a new sensor with a 100% Focus Pixels
for faster autofocus, three
times faster in low light.
And we have a new ultra-wide camera
with a 120 degree field of view.
So now when you're
taking a wide camera shot
you'll see our new
immersive camera interface
it let's you see outside the frame
hinting at a bigger shot.
Then you can simply tap to
switch to the ultra-wide,
revealing more of your scene.
But now with two cameras,
we have stereoscopic depth,
so now you can also take
portraits of your favorite pets.
Let's talk about night mode.
And mode comes on automatically
when it's dark enough to
brighten photos and reduce noise.
Here's an image with
night mode turned off.
Here it is with night mode turned on.
We determined the image fusion time
and used adaptive bracketing
based on what we see in preview.
So shorter frames if
you have subject motion
or longer frames if you have deep shadows,
to recover them.
Then we intelligently
fuse images together,
reducing motion and blur.
So when taking video you
can easily tap to switch
to the ultra-wide camera to
capture even more in your scene.
We support 4K resolution
up to 60 frames per second.
Slo-mo, timelapse, cinematic
video stabilization,
and now extended dynamic range at 4K
up to 60 frames per second.
And this is across both
cameras which is pretty cool.
We also wanted to make it easier for you
to take a quick video with QuickTake.
So now when you're taking photos
and you decide you want
to take a quick video,
simply tap and hold the shutter
button to record a video.
We've also updated our
front TrueDepth camera
to a wider 12 megapixel sensor.
So now you can still take
your seven megapixel selfies
as your normally would,
but simply rotate to landscape
to capture even more people
using that wider sensor.
Also on the front camera,
we've added 4K video
with extended dynamic range
up to 30 frames per second.
And you can also capture
on front at 4k 60 as well.
Now we've also added slow motion video
to the front camera for the first time.
Well now we're introducing the A13 Bionic,
the next generation of
our industry leading chip.
So with the advancements in iPhone 11,
it will still have an hour more in battery
than in your iPhone XR for
incredible battery life.
Powerful dual-camera system, night mode,
and things we didn't even
have time to talk about,
like faster Face ID,
water and dust resistance,
wireless charging, WiFi 6, and more.
So we're really excited to
offer iPhone 11 at just $699.
- This is the iPhone 11 Pro,
and these are the most
powerful and most advanced
iPhones that we have ever built.
- It's made of a
surgical-grade stainless steel,
the back is a single
piece of machine glass
with an optical PVD coating.
It has a beautiful new
matte-textured finish
that looks great and feels
awesome in your hand.
iPhone 11 Pro comes in
some gorgeous new finishes.
This is an all-new midnight green.
There's a very pro space gray,
a beautiful silver,
and a new gold.
It comes in two sizes:
5.8 inches and 6.5 inches.
They have the highest pixel density
of any display Apple makes.
It's a new OLED panel that has
two million to one contrast ratio.
P3 wide color, True Tone, Haptic Touch,
and now a much-brighter, up to 1200 nits,
that's incredibly bright while also being
15 percent more energy efficient.
In addition to that, it
has the spatial audio sound
that Cayenne told you about.
It has HDR 10, Dolby Vision, Dolby Atmos,
so we decided it's worthy of a new name.
We call it the Super Retina XDR Display.
iPhone 11 Pro, you now get up to
four hours longer in your day.
And with iPhone 11 Pro Max up to
five hours longer in your day.
We're also including
our fast charge 18-watt
adapter in the box.
It has a new wide camera,
it has a fast f1.8
aperture and focus pixels
that cover 100% of the sensor.
It has a new telephoto camera
with a larger f2.0 aperture.
It lets in 40% more light.
And has a new ultra wide
camera with a super wide,
a 120 degree field of view
and a tremendous range of
focus across the entire image.
Now all these work together
with the A13 Bionic chip
and its new generation
image signal processor.
It's using the neural
engine of the A13 Bionic
to create a whole brand-new
kind of image processing system.
We call it Deep Fusion.
Alright, now let's talk about video.
All three cameras shoot
4K 60 frame per second
extended dynamic range video
with beautiful highlights
and shadow details.
In realtime, take data from
the camera you're shooting with
and prime the other cameras automatically
for auto-focus, auto-exposure,
color temperature, even tone-mapping.
So you can get a smooth transition
across all three cameras
while we minimize any
shifts in color or exposure.
There's also faster cellular,
better water resistance,
stronger glass, and so much more.
So iPhone 11 Pro will start at $999
and iPhone 11 Pro Max
at just a hundred dollars more at $1099.
You can pre-order all of
them starting this Friday
at a new time, 5:00 am
Pacific Daylight Time
so you can get a few more hours of sleep.
They'll all start shipping
on September 20th.
In addition to that, we're
going to keep iPhone XR
in the line, starting at just $599,
and iPhone 8 at just $449,
so there's a lot of
great options for people
at all different price points.
- Thank you and have a great day!
All of these incredible
shows for the price
of a single movie rental.
This is crazy!
