Hey in today's video we're gonna be discussing the Facebook ad apocalypse and how we can manage it in quick and easy ways
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Hey and welcome to today's video on the Facebook ad apocalypse and how to manage it in
2019 and beyond for those who don't know me, my name is Ricky Hayes of being a youtuber now for over a year
With over a hundred and fifty videos I recommend to go and check them out on various things
Don't forget to subscribe
Like today's video and comment down below crush it to go on the chance win one of two 15-minute coaching calls with myself
Ricky Hayes
So let's just jump straight into it
So there's a few points that I've just put here that I wanted to discuss with you and this is more an informational video
They're really important
so I'm gonna give a bit of a context to all of these and why I actually decided to make this video so
What's been happening in the last month for me is?
One of my stores has been performing extremely poorly there in terms of where it should be
You know, it's hit up to five five plus K days
All the way down to like four or five hundred dollar days
and we're sitting in around the two to 3 km day mark now mainly just break even at the moment because Facebook has
Just being an absolute pain
So let me explain what actually happened in the last month so had to add account and was doing really well
You know, I have everything set up with cold traffic
Interest targeting llas found some really good Ally lays like six to ten percent
this is just in the United States vi attempts in view content la was crushing it a
sequential
Remarketing dynamic product ads so on and so forth. Now what had happened was
We changed our store name. We changed the store name. Just do a little bit of a confliction so we decided to change it
and it was around this point that I made a dynamic product ad and
What actually happened was I changed the URL from the default one to the new one to Soler's it was accurate
Some reason Facebook did not like that at all
Didn't like that and instantly disapproved the ad and within a couple of minutes it
Instantly are suspended to add account
And that was that oh my god
And when when that happens like your ads get turned off
You can turn them back on but they're potentially not going to have that same
Momentum as well as the same
Outcome okay, they can get very very different results
and obviously it's time because then you have to contact Facebook you put an appeal and commute 24 to 48 hours or something anyway, and
What happened was after 24 hours?
They reenable make sweet. I can't let's get back into this
and what I decided to do was to eliminate that ad I just
Paused it. Just pause Mike that okay, why don't run it
So don't potentially but then it kept getting it got suspended again
And I've looked at all my ads there was none that would disapprove the one that was disapproved
Originally, it was still off so I had no idea and anyway
Long story short went to another appeal again and again and again and went in this never-ending spiral and I kid you not
never-ending spiral of a an account that was doing really well with a you know an average of about three row s just
Drifted down as a result because what would happen is when you have a locked suspended ad account
They will re-enable it at any time during the day so you can't
Control that you can't control it
So they could unlock it at eleven o'clock in your attic hangout time and it'll start spinning and it could just spend ridiculous
And the only way around that
Is you actually have to make an automated rule that says as soon as something spends one cent turn it off
Because you have no idea when they're going to turn it on. It's the only way to mitigate that risk
Which is just absurd
Anyway, and I would speak to their Facebook support and the support was just beyond a joke useless
Facebook support you do not want to have to ever get assistance from
That they're absolutely useless. Okay, and I'll be going into that in a moment
But they're absolutely useless support. All they say is that we can put a ticket in for you and that's it
And that's and then there I would you know go through the appeal and it would appeal it and and approve it
So what they're saying is that they're approving it
So the bot saying it's fine there but then they have another bot that obviously that to manage the hundreds of thousands of ad
accounts to millions of at accounts across the Facebook platform for marketers
They have a bot which makes sense
but the bot would maliciously
Check the account suspend it and then another boy would an suspend it and you can see here that it's creates. Its never-ending paradox
Never-ending spiral of suspended Unser Spence. What are you supposed to do? Okay
So what I did was I made new add accounts and I subsequently went through this
exact issue with a total of four at accounts for
And I tried troubleshooting multiple things. I would ask their support what the problem here is, you know, and they would be like
Oh
we're not sure we can put it in and they would submit this information and all I would get back is is that we've
Approved your appeal. That's it wouldn't get any context. I made whole new ads
But they it was just an image and in this instance
With the with new links to make sure that there would no
redirects at this point at all
I didn't do a dynamic product ad just to eliminate that still suspended still suspended and then there was even more
inconsistent to that was also that
Facebook
would
Rename it and then for like two three days, it would be fine. Sometimes I was like ten minutes
sometimes it was two three days and it would be instigated by uh
If I'm you know tried to make a CBO campaign and my best ad sets
Right, and I would then do it and then it would just in somehow
instigate the button and it would suspend it and then other times
it just did it on at own accord without anything at all and
completely
crushing
And paralyzing in the business like just completely paralyzing it and as a result
May 29th of March for that store and it's been an absolute pain in the ass because I had so much
intention and so much opportunity
And it's being absolutely demolished by things out of my control. I
Then went to the degree as well to give you a bit of a story
I've actually emailing a rep and the rep actually responded rather than the customer service in the Facebook Live Support has the seven useless and
But he was just as useless. Okay after a total of ten days of
Giving all the information. I was properly pissed and always using curse words because
It's just absolutely pathetic
Absolutely pathetic there. He you know submitted it and he just kept saying oh
You know the political talk that you'll never really get from large enterprises about just you know, trying to handle
shitty customers like myself and
You know, we're all we're all there with e-commerce business owners
We know what it's like, but I'm a pretty rational person and I know how to troubleshoot things and this was completely their problem
I could just it's no it's 100% their problem because and
How are you meant to fix something? If you don't know what's wrong and because the issues across at accounts were all different. I
Couldn't find something consistent a silver lining to be able to say. Alright, this is the problem. Okay
It's not like troubleshooting your website on you know, how you can do it
You have that control whereas this is completely up to the discretion of Facebook after ten days
He got back to me and it literally was a template response. We've unlocked your accountant
You know what happened a couple of hours later it got suspended
That's what happened. That is exactly what happened. Moral of this entire story is not to say to give up
It's not to say don't stop. It's to say that you have to take things in your own control
Okay, and do what you can within your control and so you need to make multiple add accounts?
Yeah
I would recommend everyone in a new business manager or after you spent five hundred
Thousand dollars make another at least one or two to three add accounts
Just call them back up my backup to backup three just have them sitting there
Okay, because what happens when your account gets suspended all the audience's get locked as well
So like all your audience's get locked, you can't turn off your campaigns. You can't do I think they'll they restrict it all it is
catastrophic and
No one should have to go through that. It is pathetic and I was just actually last night. There's another
Youtuber I'm I've forgotten his name
He made a video where he's going through a very similar thing and he was saying that other
students and people that have contacted him have said they've had this very similar thing and I just did a post in
my group and
People a few people have messaged me saying they have gone through same thing what that says is that Facebook is making changes
To their BOTS and it is inevitably causing issues, which is what happens when you make change. I respect that
But it's the support. That is the real problem here. I don't mind if I am
Potentially encountering issues of a system when it's changing that's inevitable that's life you get used to it
What I don't like is having pathetic support and that leads me to this
I'll link this below this this article here, which I just found on my feed know
I had a read and I thought yeah, this is really interesting
So last November 3 days before Black Friday Facebook ad and I just suffered an outage that left many advertisers unable to access bubble
Many of us would know that and then for me
in fact that actually crippled me to the point of being able to eat 100k a day otherwise would have hit that but
Facebook had that issue
And they didn't issue refunds. They didn't do really anything
Okay, and you know they've got heaps of complaints, but they didn't really give any
Any refunds to people they're just like it will take your money, but we're not going to give a crap about you
and
Since the large outage last year before Black Friday Facebook as a platform has performance swings on a daily basis
Okay, that's that's the key point to take home here. Facebook is now not consistent
Okay, and how do you mitigate that consistency at accounts? You need backup Facebook accounts?
Like let's say your partner your parents
Someone a close friend give them access. Okay, they're never going to look at it
But if worst comes to worst and let's say your actual Facebook account gets bit. You can jump on theirs
And you know make another one or something like that, but I would highly recommend trying to make another Facebook account
I know there's identity verifications, but there's little tips and tricks around that
So that you can handle this. This is what I do and it's really important that I do this
I've never had to actually go to that degree, but it's within my control
I'm going to do it especially seen of what's happened to me in the last month
It's it's it's cost me thousands of dollars and it's ridiculous and it's it's been doing my head in. I have a fantastic product
To a great audience that can be scaled, but I'm completely paralyzed by things out of my control
There's nothing more frustrating to that band that sorry, I should say. Okay and
Going on you can read this article
I'll link it in the Google Doc, but the part that I wanted to discuss here
Is this which I read which I thought was quite true
The elephant in the room is that Facebook knows that currently there is nowhere else to go for
Media buyers who manage millions of dollars whether it's millions of dollars or tens of thousands thousands
We we have to be on facebook and said the guy they are interviewing
The the issue is that Facebook knows that and they have no incentive to make changes
Okay, so they're going in this article to say that larger merchants like them spending hundreds of thousands a month
Okay, they're not gonna be as effective as much because their brands okay that point though
We definitely some form of brand whatever that is
But for us, okay, there are smaller people, you know, they're hitting a hundred dollars a day five hundred dollars a day. Okay
Okay, you don't remember that to us?
You know one to five 10k it's considered big but to a lot of actual proper brands have been around five ten years
You know, they hit 50 hundred 200k day. So we're very small fish
And so we get the tail end of this even worse than they do because they'll have email marketing
They'll have Google ads I'll have Bing ads
They'll have messenger. They'll have their organic Instagram Facebook
So on and so forth you get the picture so highly recommend that you have a read of this
This does not apply to everyone what I add but this is something to be aware of. Okay, so that's my tip number one
Tip number two is Facebook is an engagement
Platform. Okay, so it's all about engagement. It's not like letting Google where it's just click-through rate and relevance score and keyword management
You need a moderated comments now for those who now, you can moderate your comments under your Facebook page settings
Moderate comments and you I would recommend adding in words like eBay Amazon
Crap product drop shipping overpriced, you know words if you see that a potentially common words and it'll auto hide them
because it helps increase your
Relevant score and it also helps to increase
Your ROI subsequently so Facebook actually take that into consideration
Now I know that's a comment and they consider it better
the biggest most important thing with that is is that other customers don't see it because again a lot of people do actually see the
comment people actually more
likely to open something if they see it has thousands of comments than if it has no comments and
Then they're gonna look through it and you'll always see it on these large posts
that you're gonna see a couple that are sort of more at the top and you gonna see the likes love's whatever of
People saying oh my god. This is a great product because that helps them because that's legitimate on Facebook. That's meant to be
Legitimate because people are announce you they aware that people can fabricate
Reviews for instance. Okay, so I highly recommend doing that. That's tip number two
I've already explained tip number three now
This is where I've said it many times and I've always been an advocate for this and I always will
Regardless of the issues that you go through you want to build a brand? Okay build a brand
I've always had it in my mind since I started this the building a brand is the way to go
I'm building like a personal brand I give you value and in return I am building trust with you
it's the exact same except in the context of my
Personal brand is an information related product. Where as an e-commerce store is a physical related product in most senses
So you want to build a brand and it takes time. I just read
An ad from Ezra Firestone that got marketed to me this morning
and he said most people think that it actually takes six months to build a brand and even at times I had actually thought that
Too but they is actually incorrect
He said it takes six months to start to build around six months to get traction on the brand the next six months after
That is when you start expanding your brand and it's around 18 to 24 months that you've built a brand
Okay, so we're talking 18 to 24 months
And so he's saying that it you know
he's been doing this for over ten years and and many others been doing it five ten years, whatever and
That it's taken them time. We've all gone through these really tough periods. It's been really tough for me
Really really tough for me because it's just very frustrating
Okay, but it's important that you build a brand
I watched a a webinar from Maxwell Finn some of you may or may not know Maxwell Finn
But max orphans a very well-known marketer. He is a co-owner in unicorn unicorn something of innovations. I think it's called and
He was saying that he sees that 29mm beyond is all just about brands
That drop shipping stores are going to become tougher and tougher and why is it going to become tougher and tougher?
Mainly because profit margin is gonna be less and less we look at like what Donald Trump's doing with tariffs for?
A packet for shipping. It's going up. Even if it's only 50 cents that's you know, 50 cents times by 50 orders
So on and so forth
Various governments around the world are acutely aware of drop shipping inside hustles now, so they're cracking down on people not legally
declaring their tax
Okay
and you will get audited and if you do get audited is hell people are so focused on the initial outlay of
Income and like, you know, I've spent $50 and I made $100 the product cost me
$15 including shipping. Okay, I've made money
but you know once you do that over the course of a year and you hit whatever your
Country's thresholds are then you take off temps in. You know, you have to potentially look at charging GST here in Australia for instance or
You know sales tax or whatever on top of that
Okay, and that's going to decrease your conversions because people don't want to pay those taxes if they don't have to
and
Then you've got your income tax on top of it
and so, you know
like all of a sudden hypothetically in the same sense that
Thirty five dollars could become I don't know 20 25 dollars and then you have your V ice
okay, and then you have your refunds and then you have your charge backs and
and then you know
Exchanges and so, you know, I like to work off a you know
A base of some form of figure to use and all of a sudden net. Let's say 25 dollars becomes
15 20 dollars don't get me wrong. That's money hawker, but you can see how after all these expenses and all these changes
It's becoming really bad
and with the the fact that Facebook is becoming
So heavily saturated with marketers and that's what leads me on to this
If you're typing Google Trends dropshipping we can see here and if we look at you know
2004 to present drop shipping has been around from what it finds is 2004 and
We can see here that you know, we can see that drop shipping shop fires are breaking out shop fire
amazon, drop shipping drop shipping our Express Aliexpress
We can have a look at all these but if we just have a look at the broad sense of the word drop shipping
Okay, we can see whether it's Amazon eBay
Magento shopify doesn't matter
We can see that it was around August 2016 when it really started to kick off now
It's it's died down a little bit
But obviously we can see it's starting to go back up again
But we can see that it was around this point these people that were doing it then had the golden age
Because there was little competition and little problems and you can see how now in the next just under three years
So much has changed so many people have entered as a result Facebook ad costs have gone up
You know, your cost per click is inevitably going out
Facebook have brought in the customer experience feedback. Okay, they're suspending a lot more accounts. Like if you go below one
Customer feedbacks cool you actually your page will be shut down
Shopify okay as well because most people are using Shopify. Okay if we have a look here
Most people are using shop fires. So people using Shopify
payments people using
Stripe people using PayPal they're doing a lot more audits and they're holding funds. Okay, they're now holding your funds
you know and they're getting you to
Request documentation and you can see how in a similar sense like this when Shopify start kicking off, but it's around a similar time
Again when you can start to see when Shopify really kicked off Judah drop shipping
Partly Judah drop shipping. Sorry
And as a result
You can see Shopify just gone through the roof drop and we can just see that just it's just going ballistic
Okay, it's going from you know, one three to two all the - you know
It's a peak of a hundred and it's dropped a bit
But we can see that it's a big thing because people are been watching youtubers on it
and and and everything in between and it's become this this bad of
Becoming very wealthy very quick. They get rich quick type scheme, but it doesn't work that way
Okay life is not that simple. And so with the face how this relates back to the Facebook ad apocalypse
Is it all ties into the same thing is that it's all being locked down and we all need to be acutely aware of this
Okay, and so one of the other tips that I have is run Google Ads, okay. I have a couple of videos on it. It's
Admittedly, it's primarily in my course econ lifestyle University, which if you want to get it, there's a link down below
My entire it's an entire module or part of my entire course of nearly 90 videos
and
Google is
Still obviously saturated to the largest search engine platform in the world
But you know shopping you can make sales brand search
Even if you're just running a brand search for remarketing if you're running DSA ads display search ads
Sorry display product ads or whatever it is
I keep forgetting anyway, and you know, you can get two people back to your store in a much cheaper sense
Please look at doing that the amount of people that I see that are still not interested in Google simply because oh no Facebook
Facebook is going to bead in 24 hours. Tell me if it's winning product or not
But Google is going to take a week or something, you know
blah blah blah blah blah and so on and so forth and then I don't want to do it and you know,
But did you do that other drop shippers and and youtubers know that he's starting to trend up a bit
And and that's good, you know people should be diversifying and thank you to those people who have brought it to to this world
So thank you for that
Another recommendation is you know, every dollar you want to try and spend on Facebook. Please try and capture customer details
I use we Leone's just so I can capture their emails. I have it in my newsletter so I can sorry
Newsletter sign up in my footer so I can capture emails. I want to get their their messenger
It's not as powerful without the auto' tick now
but I try to I
use
Our phony notifications for remarketing not as effective
But costed me 20 bucks a month and it generates me like five six hundred dollars in revenue. So why wouldn't I use it?
And I could use it for marketing down the line as well, you know, and and that's how we mitigate it
We want to try and work off the basis that Facebook is our enemy. It's not our friend anymore. Okay?
I want people to understand that Facebook is not our friend anymore Facebook drop shipping
Let's see if that's why I haven't actually looked at this
So look at that. Okay, so we can see that it's again it's been around for a period of time
It's always fluctuated and around the similar time again
It came through the roof so you can see that Shopify drop shipping and Facebook drop shipping went hand-in-hand
They pretty much went hand-in-hand so because I imagine people started watching
YouTube videos and seeing their strategies and
Various courses and so on and so forth and to use Facebook codes and so you can see that it's just gone through the roof
ballistic, okay, and so like, you know, you know, I've seen all these different strategies and and everything where you know
Because everything is becoming so saturated on Facebook in the United States, Canada
Australia New Zealand and UK the solution and other people doing is I'll just tag of worldwide traffic coming and yeah
Or just the European regions and they forget about the issues with import taxes for instance
Higher chance of charge back rates and and so on and so forth
that's the risk that we all take when we go into business, but my point is is that
The the real goal here is you want to build a brand and you want to keep all of these things in mind, okay
Lastly as well. I wanted to talk about do not believe everything people have to say including myself. You know, I'm a very
Very big advocate for always being on the side of caution. I'm not perfect. I'm far from perfect
There's a lot I need to learn I make a lot of mistakes. I've lost a lot of money myself
I've made millions of dollars in sales and I'm very proud of that. That doesn't mean that I'm perfect
That doesn't mean anything okay in the business world money means everything
Okay money is everything that's the entire reason that we do this? Okay. Yes
We all talk about the fact we love what we do. I love what I do. I love getting sales. I love doing that
So on so forth at the end of the day what we want it for is so that we can achieve money to live life
In a free sense, that's the core crux of it
Okay, so I don't want you to take everything that these people say is gospel
like my strategy will be different to five other youtubers and then there's will be
Different to five others and so forth and so forth and we'll all say that
Oh, this is this is the key to your success. You know, here's the key and it's this
Okay, and it'll work for one person and won't work for 99 another
Okay
but though emphasizing that one person of course and no no another but the one thing that
Correlates, that is that that I honestly believe that you can that you'll see everywhere
Okay, is is that everyone eventually says build a brand? Okay
So what you need to do?
if you're watching all these other
Youtubers and stuff in relation and the Facebook apocalypse and and so on and so forth
Watch it with a grain of salt and cluding myself. I welcome feedback
is
What's with a grain of salt and see correlations life is about correlations, isn't it?
And you're gonna see if I watch the number of them and it's all around building a brain
Okay, if you find a viral product that does very well. It will die here
That's why I don't like one practices because it will eventually die off if you build a brain around a certain niche
Okay, certain niche and a certain let's say
Jewelry, and it's dogs jewelry. Okay, there's a lot of different types of dog jewelry
You can run rather than one specific piece
That one piece might be your main winner
But you'll find other winners as well and you keep doing that and you build people that trust you
Respect you and want to buy from you again
Nothing, not that you're always going to have to try and find your customers, but and really will help long term
Why I say that more importantly is that if we're already in 2019, you're not even halfway through the year
pretty much halfway through the year something is that
It's going to get worse for us. Okay, it's important to keep in mind and I forgot to add this
every Bridge
Hospice is now 10 to 15 dollars
So average cost per purchase now is on average 10 to 15 dollars you can see why I don't really recommend selling
$20 items I would recommend probably actually looking at $30 minimum, okay
Now if you're doing it to let's say like European countries, which aren't as saturated yet
But I absolutely assure you like anything it will become very saturated and then people are just going to expand out through that
Yes
The idea of it is is that there's an entire world of people and you can always make sales
But we're seeing that there's more youtubers popping up all the time
We're seeing more gurus. You know, I don't proclaim myself to be some guru. I've got many a faults
I just like to tell it as it is and
Many other people claiming that this is easy. I just saw her post
there's someone linked to me saying that like these people in 3 months did over 70 Kay revenue and I mean good on them like
many people do that anyway, but
That from the screenshots I had that they had spent $1,500 for over 70 K. So they've made you know, like
Around 70 ro s?
Okay, don't believe those posts. I don't know why people I know that people are different stages, but
Understand that marketing is not that simple they gave plenty of value but there's a lot of crap out there. Okay
The with the Facebook ad apocalypse this all relates to it as well
You will get caught up. If you're someone that just looks at sports cars is to validate someone's validity
Then you're gonna get screwed if you look at someone's
That their home is their validity you're gonna get screwed
If you look at a jet a validity exact same all of this just lifestyle at the beach sports car
Luxurious homes mansions someone so forth
You're gonna get caught up. Okay. Now, let me tell you a little secret about with most youtubers
most of their money
comes from mentoring and more importantly their course you look at a lot of these other ones and they will
You know come out of nowhere whatever and they'll build an audience
You know provide the same
recycle crap
Out there and they will then, you know people like well, you're amazing. You're amazing. You're so much better than everyone else though
Like I revealed this product all around
you know the dollar and so forth and you know look admittedly it works good on embed and then
because the reality is ecommerce is not
not
Easy anymore. Like I see people I've seen large screenshots of people like, oh, I've made all this money with an average order value of
$14 it's like and I and it can work
however
It's very hard, okay and
Trust me when I say that like it's
In my opinion nearly impossible. I have actually physically seen it and I know it does work
But it is nearly impossible and I honestly believe in the next 12-24 months. It's going to be actually impossible
To sell items at that price. Just unless you're doing influencer marketing
And that leads me on to my next point that I forgot to add here these
Automated rules and this is something that I've only been recently really
hammering down on personally and spending a lot more time on but
Automated rules I think is going to be one of the keys to the next step in
Facebook Ads people haven't been using it enough. I've been doing it to manual myself
But we need to use automated rules with things like CBO campaigns so that on the ad set level we say that you know
like if it's
Spent $5.00 and it's got one click kill the ad, you know if it's spent $5.00 in a ton
they've got two clicks kill the ad because
It's two dollars 50 cost per click how we meant to even scale that it's not going to be scale if it gets a random
Sale, it's never going to be it's not going to be out of scout long term. You're gonna kill it regardless
It's just got a sale
Okay, automated rules are the key and that is actually another element that I'm adding to my course as well an entire section on on
Automated rules and then also a lot more on manual bidding and CBI because I think that that's the future
This is how we have to understand
I wanted to go into a full discussion about this
and
Understand and mitigate the Facebook that apocalypse because I think it's only going to get worse in my opinion from what I'm seeing a lot
of people, you know like
Everyone associates that anything above to grow ass is profitable and I don't know where people get that
Yes in a lot of regards it is
However, I've I've had clients and I've seen a lot of things where you know you have deci
3 r OS 5 r OS for it to be even profitable it looks good on paper, but
After, you know product expense and various things
Then it actually needs to be a higher OS and that's why don't look at all of these like that. Oh my god
They you know done
200,000 with
2.0 r OS their break-even point what might be one point nine five and then again like they've two hundred thousand they've gotten VA s
they've gotten
refunds they've done charge backs
They will have made mistakes
Then they're gonna have their taxes whether they have an LLC a company whatever and and all of a sudden, you know
They've either lost money or they break even and they rely on their course or something
Okay
Now lastly, this is a bit of a sidestep
But this is something actually very important to me that I've actually been thinking about talking about for a long period of time
Truthfully speaking
Diversification outside of e-commerce outside of YouTube if you're a YouTube outside of anything
digitally
Orientated towards us doing direct work for money back
One of the things I've never seen many people speak about people speak about investing in property and Forex
I see. Those are the two big ones especially for accent
I don't understand for and Bitcoin sorry and Bitcoin people speak about those three, okay?
And they speak about them a lot and they all have their respective benefits
Everyone can become wealthy off any type of investment, but the one investment that I never see speaking about now
This is more to Australians, but it works for anyone around the work is
shares
The foundation of our entire society is based on the share market, isn't it?
Like realistically the share market is you know
Like here in Australia their property price and all of that goes into the banks and the banks are controlled by the shareholders
and so on and so forth and what you can do with shares is
I
Just I'm looking at
Investing my money into shares like I have to all my taxes and expenses and so on so forth
Putting that money into shares on average and I was just having a look at it. Just last evening in fact
for an a dividend ROI
So if you're not familiar with dividends basically that they've got you invest money in them
And they're gonna pay you out twice a year generally a certain amount and so here in Australia. We've got blue chip shares
it's just defined as blue chip which a
huge enterprise companies that you know, I'm never going to really disappear and so
Let's say right that you
You know you've done
You've got a hundred thousand dollars and you put it into shit is okay, you put it into shares and it has a seven percent
Dividend that's annual that means you get seven thousand dollars a year on top of this year's can go up or they can go down
If they go down that doesn't mean you're not going to get less than seven thousand because it goes off by the unit's anyway
I'm not gonna get into the specifics of it
but let's say $100,000 seven thousand dollars a year and then
You know five hundred thousand dollars if you have all in shares in that same company
Fifty thousand dollars a year that you did nothing for it is a hundred percent
Outside the realm of Facebook outside the realm of Google outside the realm of shop fire stripe PayPal
Everything that those companies can cripple you and that will happen more and more in in
2020 and and beyond and so for me
I'm really looking at long term where I want to be what I want to do and
I am investing my money as much as possible and changing mine so that I can earn money even if it's only twenty
Fifteen to twenty to thirty thousand dollars a year. That's thirty thousand dollars a year
You did a hundred percent nothing for that's a hundred percent your money
okay, and
So I think to a lot of people that's a lot of money like to me I can live off that
okay, I can live off that because I live a very
frugal lifestyle
And so what this is just honestly something I've been spinning admit because of with the Attic count issues Google issues
I've had so much shop fight. I've had my
Pat Shopify payments on hold stripe on hold Pay Pal home for no reason like I paid like
I think of five thousand orders recently three chargebacks or something like that just ridiculous
Mmm, and a few refunds of course, but people love the prayer and still holds and so I'm so over this
What I'm trying to say to you is that you should be looking really ahead. I
Honestly feel that drop shipping is going to never disappear
But I honestly feel that it's going to be big down to unaffordable and too unmanageable
for people to be able to do
long term in the future a lot of people quit their jobs to
Do this and good on them like take that step. I left mine to do this too. And but it's not easy. Okay
It's not easy. It's not an easy lifestyle you go through many ups and many downs and every day and
You know frankly
Between you and I I'm a bit over it. I want consistency in a while and it's my life
And if that means that I don't earn as much then so be it. Oh, I guess I'm a bit different to most
well, I don't have huge aspirations for
traveling lavishly or buying a new car or
Large home and so on and so forth. I just want to be happy and have my time
Okay, so that's why I wanted to present this video. I hope you really did enjoy it
That is a hundred percent a true story
100% my real opinion on all of this and I wanted to give it to you in a real important context
I'm not saying I should give up you should never give up. You should always push for your dreams and goals. Nothing happens overnight
But you should keep this all in mind. Please always think long-term not short-term
There is the number one problem that people have it's important to acknowledge the short-term
But always think of the long-term the long-term will always win over the short-term. Okay guys and
That concludes today's video on the Facebook ad apocalypse how you can manage it how you can mitigate it?
I hope it has been super helpful again for those who don't know me. My name is Ricky Hayes
Don't forget to subscribe
like
Hit that notification about and comment down below crush it to go in the chance to win one of two 15-minute coaching calls myself
Ricky hayes once we hit 30
Comments as well as a side note as well hits 7000 subscribers. Thank you so much everyone
It's been a very long a long path for me
And but I'm very proud of it. Okay guys, like I'm gonna keep providing as much content as possible for you all
I really absolutely love doing every part of this. I've gotten your feedback from the last video on things
You want to see like more Google Ads Facebook Ads so on and so forth comment down below again
What videos you would like to see in the future? I am making a list
Okay guys, so thank you so much as well again for those who are interested
there's plenty of links down below for free stuff on cheat sheets and many other things I recommend you dig a teeth into
okay guys and again
I can't stress enough all of those points to really try and help you hammer home your business in
2019 2020 and for the rest of your life, that's the most important thing you are the most important person in your life
So go out there get those sales crush it. Have a lovely day. Take care and good. Bye
