Something that we found extremely beneficial
was rewarding our customers for being awesome.
There's a number of different ways that we
approach that.
Really, some successful ways that we found
that was through loyalty programs, text clubs
where we would send them discounts or incentives
to come into the store, and then offer them
a promotional item or discounted play rate,
something like that.
We found that was really good in helping our
strategy for bringing back repeat customers,
not only repeat customers, but happy customers.
Happy customers turn into loyal customers,
who then turn into ambassadors for your brand
and for your VR arcade.
I think it's really important not to forget
about the people that are already through
your doors and in your arcade when you're
thinking about your marketing efforts and
who you want to reach out to.
