Are we finally at the convergence of content
marketing and social media software?
Hey everybody.
It's Jay Baer with another Jay Today, where
I give you a piece of my mind three minutes
at a time.
Back home in Indiana in the home office, joined
by Mr. Cheeto today.
So here's the thing, I'm on record as talking
a lot about content marketing software and
the content marketing software and tools industry.
I believe it's overbuilt.
I believe it's too frothy.
I believe there's too many startups with too
much venture capital.
Some of them will fail.
Some of them will be disintermediated.
Some of them will be rolled up.
But they ain't all going to make it.
I have been under the impression for quite
a while that eventually one of the large content
marketing platforms -- Kapost, NewsCred, Percolate,
those kind of guys, Contently -- will develop
social media capabilities and try to become
the ultimate content marketing meets social
media stack.
I believe that to be the case.
However, a very interesting announcement this
week from Sprinklr, which is certainly one
of the leaders in enterprise of social media
software.
Sprinklr has rolled out its own content marketing
suite, including calendaring, including the
ability to surface topics, to build out real-time
newsrooms.
A lot of the tools and technologies that the
content marketing platforms have, Sprinklr
is now trying to build into their platform.
So we've always thought, or at least I've
thought, that content marketing would be here
and social marketing would fit underneath
it.
What Sprinklr is trying to do is flip the
script on that, where social media is here
and content marketing is underneath that.
It is a very interesting move.
Sprinklr has an absolute metric crap ton of
venture capital, and they're spending it like
a drunken sailor on shore leave, and good
for them.
They are trying to build out a defensible
platform that nobody else can come after them
or not easily come after them, unless you
are a big, big, big company like Salesforce,
Oracle, Adobe, or IBM.
Ladies and gentlemen, the line in the sand
has been drawn.
Shots fired, rat-tat-tat-tat.
We are going to see a major, major shift in
the next 12 to 18 months in the social media
software business and the content marketing
software business.
I'm not sure who's going to win yet, but today,
with Sprinklr's announcement, we are entering
a brand new era.
Fascinated to see how it's going to turn out.
Today's Sprout Social Shoutout is for my pal
Tom Martin.
Tom wrote this amazing book called "The Invisible
Sale."
Really terrific book on how to use social
media and digital technologies to do better
selling.
It is really the definitive work on social
selling in my estimation.
Tom is also a great guy.
You should totally follow him in social media,
and if you're ever down in New Orleans, look
him up.
He will give you the local's tour.
As always, this show, the Jay Today show is
brought to you by my friends at Sprout Social,
which is what I use for my own social media
every single day.
And this show is brought to you by Candidio,
Candidio.com.
They make these videos possible.
I do shoot these on my phone, and they do
the rest.
They can do the same for you.
Until tomorrow, I am Jay Baer.
This has been Jay Today.
Thanks for watching.
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phone.
See you.
