so 2020 is soon approaching and today
I'm going to divulge some tips that are
going to allow you to dominate and
succeed as a Logo designer in 2020 many
of these points designers and
collectively forgets and so they remain
at a low level of work and their career
you can use these tips to expand your
career and improve your designs as a
whole the last tip is a hugely important
one but everything in today's video is
gonna help you dominate a logo designing
in 2020 so the first tip for dominating
the Lego design sector in 2020 is to
stay away from graphic design and logo
design trends every single year they
appear and this year of 2019 apparently
so things such as bright colors
geometric shapes minimal typography and
so on to be honest this is utter BS when
it comes to the logo design a logo
design should stand the test of time and
it needs to be relevant to the client's
needs briefs and their business
throughout the years so stay away from
logo design trends at all costs when it
comes to logo designing the next tip on
how to dominate logo design for 2020 is
to remember to do your research mainly
at the very start of your projects now
this is so important it cannot be said
enough times on my videos on this
channel if you're going to write an
essay on say Albert Einstein you
wouldn't simply sit down and start
writing you'd look into his life his
work his background and so forth
so as such with a Lego design project
you need to research the client's
background their business and
importantly their target markets get to
know this very deeply and then you can
understand the direction for the lego
design as a whole
throughout the project it is technically
possible to sit down and just like kind
of wing it without doing research but
that's not gonna happen every single
time and it could leave you discouraged
and frustrated also with your career
being set at a pace where it's not going
to evolve that fast or at all the third
tip today on dominating logo design is
discussing things with your clients as
much as you can find out everything you
can about their business read the brief
400 times over and just keep having
discussions with them about the projects
ask them what their dislikes are where
the company is headed what the goal is
with the logo and how they want to
represent their business so when you
look at certain Lego designs such as say
Firefox you may think the design agency
simply slap together fire and Fox the
likelihood is they had a long discussion
with people from that team and had
several concepts that were evolved over
a period of time so do talk to your
clients as much as possible about that
direction of the projects so let's find
out some more tips on how to dominate
logo designing in 2020 so like I said
about the Firefox logo they were most
likely several different concepts in the
development stages of that project you
should ideally generate your concepts
after the research phase and then stick
to maybe three strong concepts that you
follow through and then you completely
evolve into the final you know design
outcome
it's never a good idea to stick to one
concept because probably going to end up
being pretty bad in terms of the clients
desires and their needs if you didn't
explore other avenues of design don't
put all of your creativity and your
energy into one single concept it's a
quick word from today's sponsor which is
story blocks they're an amazing stock
imagery footage audio background and
after-effects a website they even have
360-degree footage which is something
pretty rare and it's really really
awesome these days so let's check that
out right now
so as you can see you've got a whole
host of 360-degree stock footage that
you can use for your projects on the
slide over here you can you know refine
your search
according to duration categories and so
forth
there's so many options here on story
blocks and it really is a great choice
for your projects in terms of stock
footage imagery audio and much much much
more so the next tip sort of leads on
from the previous one and that is to
refine refine and refine
so you think you finished the logo
design you think it's a done deal
well take a couple of hours away from
the computer then come back and take a
look at it again the chances are that
you probably gonna notice a mistake in
the design or it might seem incomplete
you need to keep refining the design
into it's actually a finished product an
effective later design this also mean
evolve discussing and/or sharing our
works with a clients but I would suggest
not sending our bure that is clearly
unfinished as they might think this is
what your design skills are composed of
many designers would only share the
client as their work when they know for
sure they've refined and completed the
logo design effectively another key
aspect for dominating logo design in
2020 is the key thing simple this is not
a logo design tip really it's more of a
principle a lady should be memorable and
it should stick in the minds of whoever
consumes it visually speaking keeping it
simple is one way to achieve this
because simplicity is easier for the
brain to memorize and to store into the
memory bank
now smartphones and iPads become more
and more popular Lego designs need to
optimize themselves for such devices
this means keeping the label mark itself
simple without making too much fine
detail this is because the detail will
be lost on screen when scaled down
keeping things simple is also just
visually pleasing
quite simply so so remember to keep the
luteal simple in the refinement process
exclude what is not needed and what's
not going to drive the message of the
logo home to the end user if a client
wants a highly detailed overworked Lego
try to explain to them why this is not
gonna work as a designer part of your
job as a professional is to persuade and
explain to a client why certain things
work or do not work
in this situation the client is not
always the boss you need to have a
degree of control and authority but in
their polite and a kind of tactful
manner this is done via email or maybe a
Skype call or something like that but
just try and drive the logo in the right
direction so the Big Bang the crucially
important part of dominating Lego design
in 2020 is to utilize social media as
I've said before social media is free
advertising and social media is becoming
a huge huge monster and it's not gonna
stop growing if you do it correctly
you're gonna gain traction which equates
to views and potential clients work
across multiple platforms who are
posting regular content from humor to
behind-the-scenes imagery to works in
progress annals of final designs stay
active and become a presence on social
media however don't become one of these
people who spams your content over and
over and over be a part of a community
and then you're gonna see the rewards of
being active on social media as a Lego
designer and a big thanks to today's
sponsor story blogs where you can find
some really awesome imagery audio and
even 360-degree downloads do check out
their website and link down in the
description box below because they do
have some truly awesome content on their
website so there are many tips for
dominating the Lego design sector in
2020 if you follow these tips and you
make sure to take notes on these points
I'm pretty sure you will succeed next
year they're relevant now and you can
boost and improve your career for free
speaking of which if you want to keep
growing as a graphic designer in terms
of getting clients and gaining more
skills subscribe to my channel for
weekly graphic design content I'm Tom
Satori and I hope you've had a great day
stay safe and the next time there's any
future today peace
