So Symbio, we helped Volvo to co-create
their new system that integrates with
CarPlay. Apple's revolutionary new system
that enables iPhones to connect directly
with the car. So the way that Volvo has
integrated CarPlay is fundamentally
different from other brands. Our users
don't want to learn a completely new
system when they're integrating with
connectivity in the car. So what we have
done is that we have integrated CarPlay as part of the overall Volvo user
experience that enables you to mix use
cases in between them. So for example you
you want to listen to music through CarPlay but you want to navigate with the
built-in system we want to do that as
easy as and a frictionless as possible.
So basically, the idea was to build a
platform that would allow these systems
to work together in a seamless way so it
improves, it gives you the best possible
user experience. What we would like to do
as a brand is to focus a lot on the user
experience but in order to put our focus
there there's a lot of tech that needs
to be in place. So we teamed up with
Symbio to quickly be able to develop
the foundation that enables us to put a lot
of focus on how we want to make the
integration unique to Volvo and how we
want to fine-tune it to meet the user
experience goals to our customers.
One of the great things about the collaboration is
that we were able to implement those
ideas so rapidly that we could very
easily see that the idea would work and
then move on to the next one and the
next one and the next one. So every time
we did that it was like a virtuous
circle we just kept iterating and the
design got better and better and better
until it's what you see today. And and
that has been a great way to collaborate
with Symbio and with all the
technology expertise they have they've
formed a perfect partnership for our our
contents to focus on what our customers
wants and and making the experience come
alive. We are a partner for all companies
that want to create great software
experiences, great software products and
services that can drive innovation for
our partners. And the automobile in the
car space we've been working with
clients to create new concepts that
enable them to really deliver new
experiences
they're users in the car. Also, we've been
working as an engineering partner to
actualize those innovations, actualize
those concepts to ensure that they're
not just ideas but they're actual
services that customers can enjoy.
And nowadays there is tools, tools,
resources skills that are all available
to rapidly develop products so as soon
as the idea is generated you can almost
immediately generate a prototype. So
instead of waiting weeks and weeks and
weeks for something to be developed, a prototype can be developed in as
little as a couple days or even a couple
of hours depending on how complicated
the original design is.
And the ability
to do that quickly I think that was kind
of the enabler to be in a good State
further down the road. Now leading up to
the car shows and having it done a week
is so valuable at the end because that's
where you can put in fidelity into your
solution and in your message so saving
weeks maybe months in the beginning by
being agile in in the way you
collaborate with us, enabled us to really
get that kind of fidelity in the end and
that's what set our support from all the
other brands.
It really is about building together and learning together.
It's not about a project. It's not about someone
specifying what they need and we build
it for them. It's really about coming in
and trying to solve the same problem
together by looking at the same problem
and ensuring that we have shared success
because at the end of the day it's
ensuring that Volvo can succeed in the
marketplace.
one of the things that came out of our work with CarPlay
was a software component that we were able to
reuse in order to implement CarPlay in a
much more rapid fashion than what you
typically expect so it may take a year or
so for a software provider to be able to
implement CarPlay in the car, we can do
that in less than half the time based on
the software components that we built
during this collaboration.
Yes, so technology breeds insights about the customers and then the insight breeds
technology again.
That's right. It's like a virtuous circle which just
keeps getting better and better and
better your product just continuously
improves.  The more you have involvement
from all these different parties, the
better the technology works, the more the
product improves.
Yeah.
