- What social platforms would I focus on?
(clicking)
Probably the hottest one
right now is Instagram.
You have the opportunity
to do profile posts,
profile videos, daily Instagram stories,
Instagram lives, now there's IGTV
and all of those are a big opportunity.
Hey what's up.
Sean here with Think Media,
bringing you the best tips
and tools for building your
influence with online video
and on this channel we do
a lot of tech gear reviews
as well as kinda Q and A
videos just like this one.
But hey, I'm out here in Austin,
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flew in from Las Vegas to meet
up with some entrepreneurs
and business owners for
kind of a think tank
here at the Capital Factory
but I asked you your questions
on social media and a lot
of questions came in about
how do I use social media
to grow my YouTube channel
and what are the best platforms right now?
So we're gonna kinda go
through those in this video,
so let's just jump right in to it.
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All right let's get in to these questions.
Adventures with the VBs says,
"I have just started a channel
"so I'm in the early
stages, about 10 videos in
"and I would love to know
"how I should be using social media.
"I've opened up an Instagram
account and a Facebook account
"but I'm not sure how to
best engage my audience.
"Would posting links to
my videos be enough?"
Great question.
Well first of all if your
goal is to grow on YouTube,
I suggest spending 80%
to 90% of your energy
just focusing on YouTube
and not getting distracted
with social media too soon.
Secondly, I recommend
picking the best platform
for your target audience
as a support platform
for your YouTube channel.
I think that Instagram is an all around
hot platform right now.
Maybe if you had more of
like a female demographic
or fashion or certain things,
Pinterest could be interesting.
It's also a search engine.
Maybe more business minded,
LinkedIn as a support platform
to generate new awareness
and interest that you could
eventually send over to
your YouTube channel.
But one of the biggest mistakes
that people make is they
try to just like start
an Instagram account
and all they post there
is links to their YouTube videos.
That will pretty much
never work because nobody
wants to follow you on
Instagram just so they can
see you promote something somewhere else.
If you wanna use your Instagram account
to grow your YouTube channel
then you should use your
Instagram account to grow
your Instagram account.
What do I mean?
I mean you should put
valuable content on Instagram
that is not telling people to link away,
that your target audience
would find interesting,
and then after you've
built some influence there,
every once in awhile you
go hey, I got a video out
on YouTube and some people
will head over there.
But a big thing I've noticed
is that especially when you're
starting a brand new
social media platform,
you're not gonna get much traffic from it
over to your YouTube channel.
You're much better off
putting out the best quality
videos possible, optimizing
them really well,
and using a little bit of
hustling and generating
and DMing people and
hitting up your friends
and following hashtags,
to get some traffic
so that you can have a breakout video,
blow up your YouTube channel
and then later as you
get more momentum and maybe
even have some revenue,
maybe you expand on to other
social media platforms.
Too many people spread
themselves too thin too soon
when it comes to YouTube and
social media, so really focus
on your number one priority
which is probably YouTube.
Get some traction there
and then use that
momentum for your future.
Next question from Kay's Eats ASMR,
"What are the best
social medias to promote
"your YouTube channel on?
"And is Reddit any good for promotion?"
All right so saying, now
that we know that YouTube
is a priority, what social
platforms would I focus on
to like gain new awareness?
There's a few.
Probably the hottest one
right now is Instagram.
It's crowded but everybody is there.
It just takes a lot of energy.
You have the opportunity
to do profile posts,
profile videos, daily Instagram stories,
Instagram lives, now there's IGTV
and all of those are a big opportunity
but I would honestly say like you might,
if you're gonna do a one two punch
say okay I'm gonna spend
70% of my energy on YouTube,
30% on Instagram because it's such a titan
and really focus there.
I think you can still get
discovered by new people
with hashtags and Instagram TV now,
because it actually starts
with previews in the feed,
is a big deal and so
definitely dive deeper
in some of our training about social media
if you wanna learn more about that.
Secondly, LinkedIn video and LinkedIn.
I'm super pumped about LinkedIn right now.
If you have a business minded,
kind of entrepreneurial
professional audience,
it's one of the most favorable,
if not the most favorable
algorithm on the internet right now
for getting discovered and
again add value on LinkedIn,
text posts, image posts,
native videos that are uploaded
to LinkedIn and then every once in awhile,
link your YouTube videos there
and you can get some real traction.
Think Media, if you happen
to be on LinkedIn, add me.
I'll put a link to it
in the description below
and check out what I'm
doing on my activity feed.
You'll see kind of a mix
of different types of posts
as well as posts to my YouTube videos
and a lot of times these are
getting 300, 400, 500 views
on LinkedIn and probably you
know 50 views over on YouTube.
So that's a big deal, so
definitely consider LinkedIn.
To your point, about Reddit, I think it's
a massive opportunity, you
just don't wanna dabble there.
I actually don't know much about Reddit.
I know that if you're active
and you're part of the
community, you understand
how it works, you really go
deep, you build relationships,
you build your reputation,
Reddit can be a massive place
of discoverability and
even going viral with maybe
what you're talking
about, a trending post,
something hot in your niche.
So definitely consider researching Reddit.
I think Facebook organic reach
is harder than ever before.
It's its own strategy.
It's almost like if you're
doing Facebook live,
Facebook watch, Facebook it's great.
But using Facebook to
send traffic to YouTube
is kinda tough and then I think
we should all be on Twitter
just to be kinda social, to connect
and not necessarily for
promotion and publishing content,
more for conversations.
In fact we're not connected on Twitter.
Why not?
Why are we not connected?
Add me.
Can you tweet me?
Can you send me a tweet right now?
Could you pause this video and tweet me?
Okay, but Twitter's
probably not a great way
to grow if you're starting your
Twitter account from scratch
but it's worth you know
letting people know
when you post a new video
on that platform as well.
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Hey if you're getting value
out of this video so far
can you hit the like button
and the next question
comes here from Leon,
kinda similar, but he says,
"Is it still possible to
grow just on YouTube alone
"or do you need to use other
social media platforms?"
And the answer is actually yes.
I've got friends right
now that are launching new
YouTube channels and they're
just growing on YouTube alone.
What they're doing is putting
out a lot of quality content,
they're trying to upload
as many videos as possible
and what they're after
is a breakout video.
When you get a breakout video,
you trigger the algorithm.
A friend of mine just
started a brand new channel,
already like 200 subscribers,
he's already getting watch time,
but he's putting out multiple videos.
They're maybe not all doing
well but you hit that right one
at the right time with
the right thumbnail,
the right optimization, the right content.
So definitely focusing on
YouTube is still a thing.
But Leon, I'm also pumped
that you mentioned besides
the other social media platforms
that you mentioned Quora.
And Think Media, if you
haven't heard of Quora before,
it's kinda like Yahoo Answers.
Look it up, it's Q-U-O-R-A .com
and it's a place where
people ask questions.
Now here's a to do, if
you really wanna grow
on YouTube this year, write
down the top 10 questions
that your target audience asks the most.
Like for YouTube tips, it's
like how do I get views,
how do I get subscribers?
What are the questions they're asking
based on your niche that
you can get discovered for?
Turn those 10 questions in to 10 videos,
upload those videos on your channel,
maybe one a week, and then what you can do
is go over to Quora and use those videos
to answer those questions.
They're probably pretty relevant.
That would be a great way
to get some content ideas
for your channel and to use
Quora and YouTube as like
a one two punch to generate
some new viewership and subscribers.
Now if you want some
deeper dive strategies
on how to get more
followers on social media
so you can grow your
YouTube channel faster
and ultimately that are just not the fluff
that a lot of people
are putting out there,
I have a deep dive training
on my four biggest tips
for getting followers on social media.
So definitely check that out.
I'll link it up on the YouTube card
and put a link to that training
in the description below.
So hey, if you got
value out of this video,
can you smash the like button?
Question of the day,
what is your question?
I'd love to do more Q and A
videos just like this one,
so post your question in
the comment section below.
Subscribe if you're not subscribed
and I will see you in the next video.
Peace.
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