PRESIDENT TOOK OFFICE WAS REALLY
AN INFLECTION POINT IN HER
TENURE HERE.
FIRST LADY MELANIA TRUMP MAKING
HER MOST PERSONAL APPEAL YET FOR
HER HUSBAND.
>> I’M HERE BECAUSE WE NEED MY
HUSBAND TO BE OUR PRESIDENT AND
COMMANDER IN CHIEF FOR FOUR MORE
YEARS.
>> Reporter: LOOKING TO COURT A
CONSTITUENCY PRESIDENT TRUMP HAS
STRUGGLED WITH.
SUBURBAN WOMEN.
>> WE MUST MAKE SURE THAT WOMEN
ARE HEARD AND THE AMERICAN DREAM
CONTINUES TO THRIVE.
>> Reporter: FOR THE FIRST LADY
WHO SPOKE FOR MORE THAN 20
MINUTES, THE SPEECH WAS HER
LONGEST TO DATE AND PERHAPS HER
MOST CONSEQUENTIAL.
DURING THE 2016 CONVENTION, SHE
WAS CHARGED WITH LIFTING PARTS
OF MICHELLE OBAMA’S SPEECH.
THIS YEAR THE FIRST LADY’S
ADVISERS SAYS SHE WAS HEAVILY
INVOLVED IN WRITING THE REMARKS.
>> FROM THE DAY I MET HIM, HE
HAS ONLY WANTED TO MAKE THIS
COUNTRY THE BEST IT CAN BE.
>> Reporter: IN HER NEARLY FOUR
YEARS AT THE WHITE HOUSE, SHE
HAS PICKED HER MOMENTS TO SPEAK
OUT CAREFULLY.
HER LARGEST INITIATIVE CAME IN
2018 WHEN SHE HAD HER BE BEST
CAMPAIGN.
>> LET’S TEACH OUR CHILDREN THE
DIFFERENCE BETWEEN RIGHT AND
WRONG AND ENCOURAGE THEM TO BE
BEST IN THEIR INDIVIDUAL PATHS
IN LIFE.
>> Reporter: THE MOVE GAINED
PRAISE, BUT THE FIRST LADY ALSO
FACED QUESTIONS ABOUT HER
HUSBAND’S HABIT OF TWEETING
INSULTS AT HIS RIVALS.
>> I DON’T AGREE ALWAYS WHAT HE
POSTS.
BUT HIS ACTION IS HIS ACTION.
AND I TELL HIM THAT.
>> Reporter: ONE OF HER LOUDEST
STATEMENTS WAS NOT SPOKEN AT ALL
BUT RATHER THESE WORDS WRITTEN
ON THE BACK OF HER JACKET.
I REALLY DON’T CARE.
DO YOU?
LATER EXPLAINING --
>> IT WAS FOR THE PEOPLE AND FOR
THE LEFT WING MEDIA WHO ARE
CRITICIZING ME AND I WANT TO
SHOW THEM THAT I DON’T CARE.
>> Reporter: MELANIA TRUMP IS
OFTEN AT HER HUSBAND’S SIDE FOR
CRITICAL MOMENTS ON THE WORLD
STAGE AND AT HOME.
BUT SHE’S ALSO SPOKEN OUT ON HER
OWN.
IN 2018 SAYING SHE WAS BLIND
SIDED BY THE ZERO TOLERANCE
POLICY WHICH LED TO FAMILY
SEPARATIONS AT THE BORDER.
AND MORE RECENTLY TWEETING OUT
AN IMAGE OF HERSELF WEARING A
MASK WEEKS BEFORE HER HUSBAND
STARTED WEARING ONE IN PUBLIC.
A SLOVENIAN NATIVE AND FORMER
MODEL, SHE DID NOT IMMEDIATELY
MOVE INTO THE WHITE HOUSE WHEN
HER HUSBAND WON THE 2016
ELECTION.
INSTEAD STAYING AT TRUMP TOWER
IN NEW YORK CITY TO FOCUS ON HER
SON BARRON.
BUT ACCORDING TO FORMER FIRST
LADY LAURA BUSH’S CHIEF OF
STAFF, ONCE SHE ARRIVED IN
WASHINGTON, SHE ASSUMED QUIET
BUT POWERFUL PRESENCE.
>> SHE’S CHOSE TON USE HER
PLATFORM VERY STRATEGICALLY.
WHEN SHE FEELS SHE CAN MAKE A
CONTRIBUTION WITHOUT HAVING TO
BE THE LOUDEST VOICE IN THE ROOM
EVERY DAY.
>> KRISTEN, SHE REALLY PICKS AND
CHOOSES HER MOMENTS.
WHAT DO YOU EXPECT HER TO DO THE
REST OF THE CAMPAIGN?
DO YOU EXPECT HER TO BE HIGH
PROFILE ON THE TRAIL IN.
>> Reporter: I THINK TO SOME
EXTENT BEFORE THE CORONAVIRUS
HIT, SHE WAS EXPECTED TO PLAY A
LARGER ROLE THAN SHE DID IN
2016.
SHE WAS FOR THE MOST PART OUT OF
SIGHT THEN.
MRS. TRUMP WAS EXPECTED TO
HEADLINE SEVERAL FUND RAISERS
THIS SPRING THAT GOT CANCELED
BECAUSE OF THE VIRUS.
STILL YOU CAN EXPECT TO SEE HER
ENGAGE IN VIRTUAL CAMPAIGN
EVENTS, SAVANNAH.
FOR PRESIDENT TRUMP, SHE’S
REALLY A KEY ASSET.
SHE HELPS TO HUMANIZE THE
PRESIDENT AND SHE’S ALSO
DEFENDED HIM AFTER SOME OF HIS
