[Music]
>> Narrator: This is how
NASA brought the world along
on a robot's journey
to the heart of Mars.
The InSight spacecraft
was dispatched to study
deeper into the red
planet than ever before.
After seven months in space,
the landing was broadcast
on NASA's OTT platform.
The programming was
complemented with a
live, interactive 360 video,
giving viewers a front-row
seat inside Mission Control.
Experiencing the
anxiety, hope, and--
>> Woman: Touchdown confirmed.
[crowd cheers]
>> Finally, elation of a
successful Mars landing.
Excited fans joined a
million live viewers
on streaming platforms,
and were further empowered
to tell their own stories,
via an interactive press
kit on the InSight website,
where prior to launch,
2.4 million fans signed up
to have their names
inscribed on silicon chips
attached to InSight, where they
will remain on Mars forever.
Celebrations shared
from around the world
were integrated
into the live show,
as the Mars landing hashtag
trended number one worldwide,
beating out #cybermonday on Cyber Monday,
while InSight found
her voice on Twitter,
and the account rocketed to
over 500,000
followers in two days.
Next, NASA's Mars team,
including top scientists
and engineers,
toured museums, libraries,
and observatories,
where audiences stepped into
Martian environments
via HoloLens,
and kids and adults
created "marsquakes,"
with a fun, interactive
jump station.
During NASA's social
in-person events,
diverse groups of
creators learned from
the InSight mission
team face-to-face.
Among the attendees, an
influential cartoonist,
a hip hop dancer,
an award-winning musician,
and an NBA all-star
shared stories
on platforms of their choosing.
We further deepened the
connection to a mobile world
with Experience InSight,
an immersive app for all
devices and desktop, where
users explored the spacecraft,
deployed science instruments,
and got a look at
Mars from a robot's
point of view.
People didn't just find
InSight in the app store,
but brought the human
story with them as well,
with the On A Mission podcast.
In the end, our dreams of
future human exploration
ride within the lore
of these missions.
And by connecting story
with the immersive
and interactive, we
become part of them.
NASA thanks you for
your consideration.
Our journeys are yours.
