Welcome to the Vortex Marketing Minute.
Hi, this is Tessa Merkel, digital marketer
at Vortex Business Solutions. We're a
full-service web design, SEO, and digital
marketing firm. In today's Marketing
Minute, I'm going to discuss how you can
use Google Adwords with Google Analytics.
Google allows users to link the two
accounts. AdWords is Google's advertising tool that allows users to bid on
keywords in order to appear higher in
search results. Tying these two platforms
together makes for efficient reporting
and more insightful data. Once linked, a
new section within acquisition reports
will be enabled, that shows expanded data
behind all of your AdWords campaigns. You can also create a custom multi-channel
funnel report that will outline the
channel path including the number of
conversions and dollar value of
conversions from your paid search Ad
words campaigns. Tune in next time when we'll be discussing SEO and Google Analytics.
This is Tessa Merkel for the
Vortex Marketing Minute.
