There are lots of costs to evacuation:
this isn't a costless decision for people.
That is the opportunity for a lot
of well-known biases to creep in.
So there's this near-miss bias that when we
escape a disaster
and it's because of luck, we discount the luck.
We think that
it's because of some amount of control that we had.
The second bias that people
need to understand is that acts of
commission we regret more than acts of
omission.
If we didn't evacuate
and something bad happens to us, we actually
feel less regret than if we evacuated
and something bad happened to us.
So you
feel more regret when you engage in an
act and get a bad outcome than if you
don't engage in an act and get a bad outcome.
The frontline responders are
always -  here in the U.S. - FEMA and NGOs
like the American Red Cross. But behind
the scenes companies play a really
important role as well.
Bank of America
has a huge Center down in Charlotte.
They gave a million dollars to disaster
relief.
Tide, the detergent company
is sending in its Loads of Hope mobile
units.
AB Inveb produces almost all the
different beers that you might drink.
They kept their factories open and
pumped out hundreds of thousands of cans
of fresh water.
they've made a difference
and in this case they're not doing it to
burnish their brands or to look good
they're actually trying to make a
difference in the community.
