in today's video i'm going to show you
how to diy
a logo so we're going to do a do it
yourself
create it all by yourself logo
and you can probably do this for free or
for very low cost i am going to use
canva today
canva is a platform that has
a free sign up and then it also has a
pro version and i do have the pro
version because
i use the brand kits and folders and
things like that there's a link below in
this video you're welcome to check out
so we're going to go ahead and diy a
logo so right here where it says design
anything this is a great place to start
although you can scroll down and go
through this
nice carousel of items if you're just
getting familiar
with canva to see all of the incredible
things that there are to do with canva
so we're going to start here though
we're going to go to logo
now what you'll see is there are some
suggestions showing up here
attorney logo automotive logo
gaming logo dj logo
band cafe soccer home furnishings
and badge and those are being populated
because those are  probably the
most
searched but if you want we can just go
right to logo
now you also if you know what logo
you're going to look for so let's just
say
you are going to do a food blog
so you might do recipe logo
let me just shut that off those
notifications there
okay so uh recipe logo
and now we're getting a whole bunch of
everything so let's just go back to
logos
sometimes those searches aren't quite as
intuitive all right so what you can see
here
is one you can do a blank one so we'll
come back to that
but what you can do is scroll down and
take a look at the options that are
already provided now i'm going to go and
show you how you can completely
customize these but maybe you just find
a design
that really speaks to you all right
let's just take this one here
okay so i'm going to show you all of the
ways that you can now
change this well not all of the ways
there are so many ways
but i'm going to show you some of the
things now if you click
on the elements in the logo
they are each element can be
edited so let's take this flower
first of all here are the four colors
that make up this flower
if you have other colors that you're
going to use as part of your
website you can actually click them and
makes changes so let's click on that
red okay now i have brand kits
so i have a bunch of different websites
i've got a portfolio of websites and
i've got various
color schemes and i think this is a pro
version where you can save your
your kits let's just say
that you let's just use this ballen
blogger one down here
all right so these are our main colors
that we use
so i'll play with this flower and i'm
kind of looking at where the so the
major the petals are this pink up here
so you just click on it and i'm going to
go over to my color
and i'm going to click my brand kit
and it's going to make the change there
now i want to change those little those
little ones
here which are that pink
and i'm going to go back down to my
brand kit
and i'm going to make those black oh
that's so pretty
and then the middle we're going to take
that
you've got that yellow and orange so
let's make take the yellow and make that
a
maybe the gray oh let's make that one
white
and then we'll take the little orange
and we'll make it that
color there
so you can play around with that however
you want that's just an example
now what you can also do is come up here
and say you know what i want to look at
shades of
pink so you can type in pink
and you can pick from all of these
different shades that they give you
here i want to look at shades of yellow
okay now you can also click on an item
here
and actually let me get out of there
okay now let me
go back to that color okay click on i'm
sorry click on this one here
see where it says new color click there
and you can use the slider
to come up with your own colors now what
you might want to do
is if you don't already have a brand kit
if you don't already have colors
established that you're going to use
for your website for your pinterest for
your facebook instagram
all of the different places your
brochures it's a good idea to have a
brand kit that you have
four five six colors that you
use in
all of your marketing and you can do the
same thing with the different fonts and
you can pick a font or two or three
fonts that you use
all the time in all of your marketing so
for example
on pinterest we frequently use this
playfair display
so you can see how it completely changed
that and now i'm going to take the font
and let's shrink that down to make that
fit somewhere
so this is how you play with these types
of things
and if you create a brand kit where
you're using the same
general font the same general colors it
will be
super easy for you to make those changes
now
let me give you um some other ideas one
you can go over to a google search and
type in like
colors that go well together
okay and you can pull up these palettes
that have sets of colors that go
together
and you can say okay let me see let me
look if any of these jump
out at me and you say oh my gosh i
really love these
here well most of the time when you
click through to those types of websites
they'll tell you what those color codes
are
i hope that one's not so maybe we'll
type in color
codes
we go okay html color codes color chart
color picker
resources
all right so there you go so here's
here's colors that you might like with
the different codes
but the more you google around if you if
you google like brand kids color codes
colors that go together
you'll end up finding uh little palettes
like this that have all of the colors
that go together and you could just pick
one
another idea is to go over to
creative market i'll put a link in the
video to everything i
talk about you can type in like
brand we see brand kit brand style guide
brand board that was the word i was
looking for hold on let me go back here
and see if they have it here
brand board
ah look at all these brand boards oh my
goodness okay so you've got brand boards
all of these different brand boards
most of them being purchasable
so let's just say
you're scrolling through this one i love
lady boss studio oh that one's
creative market
is that creative market okay so here you
go there's an example of a rose gold
branding board and when i click through
you can see that you get this rose gold
branding board so you say you know what
i
love these colors i want my whole
website to be those colors you can
purchase that from a website like
ladyboss studio or creative market super
cheap and she's got
i know lady boss also has entire brand
kids where you get your logos and your
fonts and all this but if you click
through you can see what you're getting
so in this case you're just getting the
colors the colors for your
uh yeah and some fonts and styling it
looks like
so what happens is when you buy this
it works directly with canva so as soon
as you purchase it
you get a pdf
and when you open that pdf and click on
the colors it'll give you those color
codes
and then you can just add them to canvas
so that you use those same colors this
one this one has one two
three four five six oh my gosh i'm in
love with those colors i love them
i love that rose gold okay so she has
six
uh colors in there so now look here's a
bunch more of them
so if you can't find them googling for
free and you don't want to spend that
much time and you've got 15 bucks to
throw at something
you might want to go through these brand
kits and take a look at the different
color schemes and
and some of the kids have um
like i said the whole logo little logos
in them that you can use
so you'll want to go through and play
with those all right so let's go back to
canva okay now here's another cool
cheat i want to tell you about let's get
rid of that flower that's in the middle
and go over here to elements
and type in let's say you still want to
use a flower
but you want to choose a different type
of flower
so let's just take this first one and
you say oh my gosh i love love love that
flower
all right maybe we don't need those
leaves anymore now on the left you see
how
we are inspired by the logo but we're
yet scratching it and kind of creating
our own
now when you click on
let's see if that one did it when you
click on the text now
and click on color
oh that one didn't do it sometimes when
you
add a photo it will
give you the colors that are in that
photo so let's do it this way
let's start with finding a flower that's
a photo
okay so go through here maybe you find
uh colors that you really love in these
flowers we may not keep the flower we
may go a different route
but we are we want to get the colors
that you like okay
so let's take this one let's see if that
one works
okay i'm just going to drop that on
there now what should happen
is when i click on anything else to
change the color let's
click on this one we're going to go up
here to the text
so to change the color of the text just
go up here to where you see the letter
and if you hover over it hover over it
you'll see it says text color click
there
and now we're getting oh there they are
they're they're down at the bottom so up
here
you've got document colors so these are
the colors right now that are in the
document
if you scroll down below the brand kit
these are the colors that are in the
photos
so you might fall in love with this and
make those five
colors your brand kit so you'll save
them
in your brand kit if you have canva pro
okay
i've got another video that shows you
how to set up the brand kit but what i
can do now is say okay i love that i'm
going to take
that my text and i'm going to give it
one of those colors so let's make it
that purple
see how much better that starts to match
up and then
the font underneath it let's make that
one that's
black okay so now
you can possibly remove the background
of this flower and keep the flowers a
logo let's try this
so i think this is a canva pro feature
the paid version
i'm going to click on that flower i'm
going to go to effects
background remover sometimes this works
seamlessly
and other times not as well depends on
how much pattern is
in the picture most of the time it turns
out really well oh
gorgeous look at that look at that
that's so pretty
all right so let's say you this is going
to be part of your logo now
you're going to keep that as your part
of your flower shop logo
maybe you make it a little bit smaller
that's gorgeous
okay so let's resize these take up more
of that space there so i can show you
what this would look like
okay once you have this how
you want it
you can save this with the white
background
or you can save it with a transparent
background
where the background is actually clear
so that this will lay over the top of
anything that you want very nicely now
you could also
make this a circle
if we go to elements and we type in
okay so here's you saw some of these
shapes
right on when we were looking at logos
what what people do is they take that
shape see there and then you put it
where you want it
and then you put your font inside now
i'm gonna i'm gonna
move the position of that circle to the
back
by clicking position backward
and now my little flower popped up
to the front you see that oh that's so
pretty
okay now i could just click on this and
use these
corners to drag the text and make it
bigger
smaller and guys i got to tell you i am
not
in any way shape or form a graphics girl
i'm a content marketer blogger
seo i a teacher i'm definitely not
a um graphics girl so if i can do stuff
like this anybody can do it
i'm telling you i just had to start
poking around and playing with canva and
learning and look at this we've actually
created a completely unique
logo in a matter of minutes here
there you go and now if i want to
i can go up here and say download
and we're going to save it as a png a
ping image and we're going to click
transparent background
png oh this says there there might be
something hiding in the background so
there might have been an element we left
back there
um
let me so oh let me get out of there
i don't think i have any
oh i don't see any other elements in
there okay
so anyway yeah i can now save that with
the white
background and i can save it without by
checking this box here
or unchecking it so when i check it and
save it it'll be transparent
and then i'll uncheck it and save it and
it'll have the white box sometimes you
want that
other times you don't and you might want
to take up a little bit more of that
white space there
sometimes you want the background to be
clear
transparent and sometimes you want to
have a white background
you can change that all here and if you
save this then you'll be able to come in
here over and over again and make
whatever changes it is you want to make
and this is completely free now i'm
going to give you a little plus
tip here use elements of your logo
for other areas of design
so one of the places is when i teach
i'm going to delete that circle and i'm
going to delete this text
when i teach how to set up your
wordpress websites
i show you how to create a favicon
or a site icon and what that is
is that is these little logos up here
that are next to the tab
you see those all right so let's take
this
and see how it shows up as a um
as a favicon what you would do you know
just because i'm not logged into
wordpress i'm not going to do it at this
moment
but what you would do is you would just
save this and let's go ahead and do it
hang on one sec let me
let me log in okay
this is my website ballen blogger i
highly encourage you to visit
this website where i teach you
everything you need to know about
blogging and making money online
working from home and i have
a favicon which is just a letter b
that little b logo here for this website
okay now let's
change it to that little flower so what
we're going to do
is i'm going to go to um dashboard
and then i'm going to go down here to
appearance
customize and this is where i can get to
my site identity which is where we're
going to add that
uh site icon so right here click on site
identity
and it'll tell you that the site icon
should be
five should be square and at least five
twelve by five twelve okay
so go back over to our little logo
all right let's see how this comes out
without we may need to crop that down
but let's see
let's go to download and
500 by 500
let me resize and we'll do the
512 by 512.
it will copy and resize i think that's
one of the pro features there
okay
so let's let's do it with a transparent
background see how it comes out we'll go
download ping transparent background
download and you would save this as
my logo or whatever images
so once it saves now we're going to go
over here we're going to go to our site
icon
and we're going to click change image
upload file select file
there's the logo open
then you would title it give it a
description put in your
seo that image search engine optimize
that image
and then we're going to click publish
and see how it comes out
ah okay so see how it's up there but
it's really
tiny so we probably want to
use up that white space so we can make
that
a little bit bigger but that's basically
the elements that we want to use so we
want to use
these elements that were part of our
logo
and some are going to work better than
others
i noticed over here in elements there
was a really cool
when i was at flowers i saw something
like
oh no i don't know where it was so
something like these
might be a little bit more obvious
easier to make bigger
um you can see here like the star works
really well
the play button works really well so
you'd have to kind of play around with
that
something like this would probably be
phenomenal
let's try this i want to see the
difference see how i can
fill up the space so much better with
this one okay
that's what we needed to do better with
the other one okay now go to download
save as a ping transparent only
we're gonna click download
okay my logo too
and then we go back over to the blog
change
image upload select
file my logo to
and look see that tab how it just
changed that's so much better
that looks much much better so you can
play around with those and the reason
why i
show you that is so that when you're
designing your logo you can keep those
things in mind
like what is my main element going to be
on this logo is it going to be something
like that
and then i would have my words under
here and then can i make that bigger to
make a site icon this would be gorgeous
actually
yes you can now if we go back to our
templates
you can also see a bunch
more logos in here that you can play
with
just take any ones you like customize
them
change the shapes change the colors
where you see these little these are the
elements that little heart and that bird
are two sep oh
okay this one's got a lot of layers to
it we'd have to play with so those are
going to be
separate elements that you can play with
that bird is an element
and the heart is an element that you can
play with
let's go here to the shiny memories and
see that little party hat
you could get rid of that and you could
say i like the idea
of uh you know maybe i'm a maybe i'm a
party planner
so i'm gonna type in party and i'm gonna
go to
elements i'm sorry and type in party
instead of photos and you find one that
you like oh
i really like that one that one goes
well with everything with the purple and
the
okay maybe you like that or maybe you're
more of a cocktail party type place
then you want to use that one maybe
those balloons are going to work for you
so each just find the logo you like and
then change your element
change your text change your font
change your colors and save it with a
as a png with a transparent background
and you have a perfect logo
and off you go without spending any
money to have it done
hope you enjoyed this video
