>> Here at Marks & Spencer, our ambition
is to be a digital first retailer
and our partnership with Microsoft is
really helping us achieve that ambition.
>> Being a digital first retailer isn’t
just having access to great technology.
It’s about transforming our
culture to be data driven.
The Dynamics 365 platform
is equipping our colleagues
with the tools they need to
better serve our customers.
>> Connected Store gives
us real-time understanding
of what is happening
in our store.
It makes us a lot more
efficient and a lot more targeted
in the areas that we are working.
I can use that data
that is sent to me
to put my colleagues in at the
right moment at the right time.
>> The biggest impact has
been on our cultural change
and how we deliver technology
into our stores and into the
hands of our colleagues.
By coupling Marks & Spencer’s
134 year retail history
alongside Microsoft's
cutting edge technology,
we’re able to give our colleagues
real-time insight into how
the store is operating and really
focus on excellent customer service.
>> We’re looking to use the
technology to enhance our operation
and to generate more revenue.
And we’re excited to be
working with Microsoft
so we can take advantage of
this amazing opportunity.
