What happens in society is, of course,
in the end all caused by human behaviour.
Whether it's about, you know,
the way we behave towards one another,
or how businesses are trying
to sell you their products.
Or how politicians or NGOs are trying
to get your attention.
It's all about what happens in our mind,
in our brains.
And that is why psychology
and neuroscience are actually vital
to understanding
what's happening in society.
But also key to find ways
to influence the way we think,
the way we decide,
and the way we act.
I did the Bachelor's psychobiology
and in this Master I really wanted to use
the knowledge that I already had
in the application in society
and in businesses,
as opposed to going into research.
What I really like is that it's very much
applications-based and -oriented.
So instead of taking a lot of exams
it's very much about creating things
for real-world clients
and then presenting them to them,
which I think is really great.
It's been great working with
some of the staff members in the course,
because, erm-- a lot of them have
their own companies.
We are really out in the field
and know exactly what's going on.
So it's been really useful
for being able to find an internship
and get, you know, some applied experience
outside of the university.
What really sets our programme apart
is the broad range of internships
that are possible.
Our students have obtained internships
in large multinationals,
such as Heineken, Philips or Ikea.
But also in small start-ups,
or with the government,
or in non-governmental
non-profit organisations.
In the first two courses,
you're basically trained to translate
brain and cognition knowledge
into societal answers.
And you're trained in experimental skills
and online programming.
And finally, in this course,
you're really trained to--
to become a business consultant.
You will work on two business cases
for a month each,
with three students in total.
Each business case will be introduced by
one of our business partners.
Currently for the class' real-world
case studies,
we are making a product
for the company Neurofied.
We're making a product that will help
target the demographic of generation Z.
This is the product
that we've made so far.
We're presenting it to the officials
from the company this afternoon.
The nice thing of our close collaboration
with these non-academic partners is
that our students are immediately immersed
in the most recent societal developments.
Like, for example, climate change.
One of the other nice things
about this collaboration
with these companies and organisations is
that these organisations immediately see
the relevance of the knowledge
that these students bring
and often offer them jobs
right on the spot.
After I've finished this programme,
I was thinking
I might look into consulting.
Specifically, consulting
in the human capital sector.
And especially working with companies
to improve the performance
and the culture of their organisation
by changing how people interact with it.
The great part about this Master is that
there's a million different directions
you can go in afterwards.
Personally, I am doing my internship
with a neuromarketing company,
so that's probably the direction
I'll end up going in.
