Hi i'm Frank Radice for Red Touch Media and this is our continuing series on the future of
content I'm with Ed Wilson the executive
chairman
of time line so Ed you've been in the
business for a long time you've seen a lot of
things what are some of the
real big changes that you see in our
industry today?
I think that we are now in a world of
its right now, I want real time
I want real time information I want real time content
I look at Netflix and house of cards, it's a
perfect example
I wanna be able to watch all 13 episodes on my time
not with someone else scheduling it. If it's news
I wanna know right when it happens I
wanna know
before my neighbor I want to know before
the local radio station and
I think that in a generational our
young
children and our friends they live in a real world
in a real time world and I think that's the key.
The whole idea of Twitter for example
I remember when there was some
real and a real uprising in the Middle
East everybody knew about it immediately
on Twitter how does that sort of translate
to big media? Well what happens is
let's think of this as a haystack, a haystack of a lot of information like time
line we listen to a billion messages a
day
from Twitter, Facebook the full firehose and
what we have to do is be able to pull
that one needle out
how do we find that needle and
in the case of time line we are doing it through technology we are doing it with machines
and it allows us to have real time
information about things
you care about is it the Middle East is it Egypt is it
the newest line that is being released is it your favorite sports team
so that's what we believe that Twitter
has brought to the world
real time and lots of information. So
essentially your data mining. We're data
mining.
So is this. We are undermining with
NLP not keyword so if you take keyword
and you advance it four-five six
generations that's when it appears
it's a technology that's been used by the
government this company actually is
funded by the CIA's investment fund In-Q-Tel
not the one that I bought the
technology from
and when you think about it it's been
being used since 9/11 it's being used by
the government
one of the first clients was apple,
AT&T, Verizon and they wanted to know
what their clients were saying about their
products.
So essentially
we're in a time where you're trading
content for data. Well no data is content.
Tell me about it. Well think about it what is
instagram
it's pictures, pictures are content
what is vine it's video, video is content and it's how do we assemble and
how do we bring the countent together
and I think that's where media companies
are at their best
is if it is a local television station
producing a newscast
if it's in DC producing a drama if it's ESPN
producing sports
they bring data and they bring the content
and package it and produce it.
So how do you take this
content that is linked to this data
mining system
and then distribute it back on a big level
I mean
what kind of deals do you have to
make, do you make deals with networks do
you make deals with local stations do you
make deals with distribution outlets how
do you do that?
So one of the things we're producing right now is a breaking news product that can
go hyper-local
so I can tell you breaking news on your
street in your community
in your county in your large city if it's New York or Los Angeles
the advantage there is it helps the
local broadcaster
but where do breaking news stories come
Columbine came from a local news story
then I feed it back to a national news
organization in this case
Yahoo, and Yahoo News is listening to
every
every tweet every social conversation
and
when they see breaking news they immediately jump on it. So
does this spell the end for the big
networks
it almost sounds to me like the story
that I'm hearing here
this week is hyper-local
and that that is this or the aggregate of
what a big network used to be ten years
ago fifteen years ago.
No I don't think it's mostly end of the
network I think that what we have to
remember is hyper local ads up to a
national
a national reach so affiliates have been
in existence for
50-plus years so if I think of Tulsa
Oklahoma and CBS
I think of cable TV that's my CBS
affiliate now
if you talk to CBS in LA or New York
it's a totally different affiliate
but they're the distribution outlet for
the tremendous content that CBS is
producing as a network
whether its news, sports or entertainment. Well good luck with time line
thank you very much that's
Ed Wilson the executive chairman of
time line
i'm Frank Radice see you next time
