♪ [gentle guitar]
You know, I feel like
I grew up around firewood.
Grew up around wood, I grew up
around wood burning stoves,
fireplaces.
I feel like it's
kind of in my blood.
My name is Jesse Horne,
and I am the founder
of Smoke and Flame
Firewood Company.
North America's
only premium
hand crafted
firewood manufacturer.
♪ ♪
♪ [cheery]
I started Smoke and Flame
in 2012
after growing frutstrated by
seeing poor quality firewood
flooding the market.
I wanted to bring craftsmanship
back to firewood production.
My criteria for
sourcing logs is simple:
I only source logs
that will give me
the best firewood
in the world.
That's it.
Each piece of
firewood is unique;
it has its own personality.
It tells a story.
Which is something we
definitely want to respect.
My name is Carl O'Brien,
and I'm an apprentice here
at Smoke and Flame Firewood.
[exhales]
Working with Jesse is...
he's an artist.
Jesse: I will not sell
a single piece of firewood
until it is
abosulely ready.
And I don't care
how long that takes.
[blows]
The way I look at it is,
I wanted to encorporate
a lot of the stuff
they did in the old world
with a lot of new
and modern technology.
Combining those two worlds:
basically slowing down,
putting in the time
and craftsmanship
into making a quality,
quality product.
I consider myself
a bit of a storyteller,
but my words are wood.
♪ ♪
People just can't believe it's
finally happening, you know?
For so long, it's just
been pile of wood
at a gas station.
Now, it's like, "Wow, someone's
actually taking the care
"into the wood
we're going to burn."
TThey love it.
♪ ♪
My name's Jesse Horne,
and I make firewood.
♪ ♪
