- [Mike] Hey everybody, this is your
Chief Sales Officer, Mike Potillo.
I'm joined here today by our health
consultant, Dr. Don VerHulst.
Dr. Don, how are you doing today?
- [Don] If I was any better, I couldn't
hardly stand it.
- Hey, if you were any better you'd be
twins.
- That's it.
- I'm telling you.
Well hey, welcome.
We're here live in the corporate
headquarters of It Works!
Global.
We're
talking today about It Works!
Energy.
Now, Dr. Don, we're gonna talk about some
of the benefits of this product, but first
I think we need to crack one open.
Oh, cheers.
- I'll drink to that.
- I'll drink to that.
Let's get a little
drink here.
Mmm.
Oh, that's good.
We don't
even have to talk about the taste, because
we know that taste is amazing.
I know
everybody is excited for March 5, 2015,
because let's face it, at 3-5-15, this
product goes live to the world.
But, what
we want to do is, right now, streaming
live in 19 different countries for
It Works!
Global, whether you're on your
mobile phone watching this, on your
computer, on your iPad, on your iPad mini,
or if you use any of those other mobile
products, you're seeing this live.
And we
want to talk more about the benefits of
what this product is all about, Dr. Don.
What I get excited about is that we know
we are It Works!
That crazy wrap thing
company.
But, when we introduced this
product we knew it would be almost like a
blitz card or an extension of our gear, to
get people to say what is that?
And if
you're looking on you're screen here over
the next few minutes, you're gonna see
this flier come up.
This flier is in your
eSuite.
You can download this.
There's
social media versions that you can share
on Instagram, Facebook, you can tweet it
out, and let people know the benefits of
this product.
And you know, Dr. Don, I'm
looking through the benefits of this,
a full spectrum of phytonutrients.
Did I say that right?
- You said it exactly right.
- I said it right, okay.
Potent
antioxidant with rich polyphenols.
- Polyphenols.
- Polyphenols.
I'll work on that one.
Packed with vitamin B to support brain
function, a proprietary energy blend,
and it helps support the body's ability
to sustain energy.
Now, what I get excited about is that when
we've tested this product, you know, we
take it, it tastes amazing, it smells
amazing, it gives you some great energy,
but what's behind that?
So, let's dig in a
little bit to the benefits.
Help me
understand that word that I may not
pronounce all that well.
What are
phytonutrients and why do we need them?
- Phytonutrients are just simply things
that are found in good foods, real
God-made foods, that are not particularly
vitamin and minerals.
Some of which we may
not even have isolated yet.
We know
they're in there.
We don't know exactly
what they are or what they do, but they're
added things that will really bring
benefit to the body.
So, phytonutrients
are all the stuff you get from foods that
you can't really get anywhere else.
- So, I love it.
But, anywhere else, you
can get them in It Works!
Energy.
- That's right.
- That's what I love.
So, we take this to
the next step.
Those potent antioxidants.
We know what antioxidants are, but they're
antioxidant-rich polyphenols.
What does
this mean?
What are polyphenols?
What are
they good for?
- They are super anti-aging.
By that I
mean free radial damage causes aging, and
really enhances and promotes and
facilitates all the diseases of aging,
whether it be cancer, heart disease,
diabetes, right down the list.
Every
disease process goes faster when there's
more free radical damage.
Now, what has
been designed to combat free radical
damage is antioxidants.
Now, these
antioxidants, some of which are
phytonutrients, some of the most powerful
ones on the planet are the polyphenols,
which we loaded in the It Works!
Energy
in the form of the green tea extract.
It's
where those polyphenols are coming from.
- Oh, so green tea extract.
Let's go off
script a little bit.
Green tea extract,
you know, I drink green tea and I love
green tea.
So, that extract's actually in
It Works!
Energy?
- Yes it is.
- I like that.
- In fact, that's the caffeine source
and that's where we're getting our
natural energy.
What we tried to do,
and accomplished with It Works!
Energy,
is work with the body's natural
energy producing facility.
There are normal ways to produce
energy that work with the physiology of
the body.
There are also other ways done
with excitotoxins, chemical ways to
stimulate your brain.
We didn't do it that way.
We worked with what the brain works with
and how the body works normally, which are
simple carbohydrates.
We want a balance of
those for instant energy and we need those
in the blend.
We've got a product that
gives immediate energy and sustained
energy without that jittery feeling
that other products may,
having a little different approach.
We wanted to do it a healthy way.
That's what we did.
- I love that.
And I can tell you, you
know, we've all tried this.
We've tested
this for months now.
And what's really
cool is that when you drink this product
you're gonna love the taste.
But what
you're also gonna get is that great source
of energy.
And some of that is from B
vitamins.
Before you talk about B vitamins
on energy, you mentioned
the brain functions.
And, you know, all of us have a brain.
Some of us need to use it better.
I'm not pointing fingers at anybody, but
the cool thing is...
Wait a second.
Somebody is telling me that it's 3:05!
Oh
my gosh, you know what that means.
So stop
everything!
Cameras keep rolling, but Dr.
Don, 3:05 of March 5, 2015 is actually our
birthday as a company and we started this
HighFive at 3:05.
So, wherever you're at
right now, across the planet, let's give a
HighFive!
3:05 HighFive, I like it.
- I'll drink to that.
- I'll drink to that.
All right.
You know,
it takes energy to do everything that we
do.
And, of course, we're that crazy wrap
company.
We're out to wrap the map.
- Yeah.
- How are you gonna do that without
energy?
You got a lot of things you're
doing.
A lot of multi tasking.
You need energy, and people are looking
for an energy source that's natural,
that's healthy, that's good for you, that
works with your physiology.
That's why we
came up with It Works!
Energy.
- I love that and, you know, there's B
vitamins in here and I was just talking,
right before 3:05, about how that helps
the brain.
How do the B vitamins actually
help support brain function?
- Well, I'm so glad that B vitamins were
named B vitamins, because it's easy to
remember.
The B's are for the brains.
And
B vitamins are like a family.
They work
best when they're found together.
And
we've got the blend of B vitamins.
We've got the riboflavin, B2.
We've got
the niacin, B3.
We've got the pantothenic
acid, which is B5, and pyridoxine, B6, and
we've got the B12, and the folic acid,
which is a B9.
We've got all the B's.
And
when the bees are buzzing, your brain is
moving.
It's functioning.
It's working
properly.
So, we balance that brain
function with those B vitamins, and also,
they're very important in metabolism as
well.
B vitamins help you to metabolize
carbohydrates and simple sugars, in your
body to produce energy.
So, that's why we
chose the B vitamins.
- I love that.
When you look at our...
We
have a proprietary energy blend.
Now, for
lack of better term, that's kind of our
secret sauce, so to speak.
Why is that
important and how does it
actually give us energy?
- It's extremely important and the source
for that proprietary energy blend starts
with the green tea extract.
That is our source of caffeine.
Now, let me tell you some things about
caffeine, because caffeine can get
a bad rap out there if you don't know
the facts.
The facts are a lot of brain studies
have been done showing that you improve
brain function up to 200 milligrams of
caffeine a day.
Now, over that, some
people can't tolerate it as well, it's
different for each person.
Some may be
able to tolerate 300 or 400 well,
and some people may only need 100.
We chose 100 milligrams of caffeine here
because we want to improve that
brain function; clear more focused
thinking, and give natural energy to
work with the body.
So, that's why we
choose 100 milligrams from a source,
the best source that I know of;
green tea extract.
Why green tea?
Because green tea also
boosts metabolism.
Metabolism is the rate
at which you burn calories.
So we're not only gonna enhance our
energy levels, we're gonna help our body
to burn calories, which means less fat and
potentially more muscle, and all of those
things synergize together to make
a great, great energy drink.
- Oh, I love that.
You talk about
100 milligrams of caffeine.
I've never asked this question.
So, you said it, so I'm gonna ask it.
Like, a cup of coffee, I drink coffee
almost every single morning.
I'm so
ready for this to come out so I can have
the It Works!
Energy every morning.
When you compare the caffeine in a
typical cup of coffee, is that somewhat
similar to this?
- Yes, it is about 100 milligrams, a
typical cup of coffee.
So you're gonna get
the benefits of a cup of coffee
with none of the liability.
And I'm not against coffee.
I wouldn't
go over one or two cups a day
for strict health benefits.
But this is
a much healthier way.
If you're someone
who's interested in trying to wean off
coffee, this is a great way to do it.
- But you know what's interesting is we
drink coffee a lot of times, I know me, a
couple hours later I'm looking for the
next cup, and then I'm looking for the
next cup, looking for the next cup.
This
product, when we looked at it, we wanted
it to sustain energy and that proprietary
energy blend, so talk a little bit about
when you drink this really cool looking...
Isn't the brand name great, by the way?
- It's wonderful.
- I mean our design team, you guys rock.
You did a great job.
It looks amazing,
all over social media.
- It gives me energy just to look at it.
- It gives you energy just to look at it.
That's the truth.
How does it sustain it though?
How does it
sustain it throughout the day?
- Great question.
It's not only the
caffeine.
That is a component but
it's not the only component by any means.
We've got the B vitamins synergy there,
so we've got the brain function there,
the clear, more focused thinking.
And I think you'll have better memory
and even a balancing effect.
So not
a jittery kind of energy, but a brain
balancing with clear, focused thinking.
But, the other important ingredient, the
secret sauce in the secret sauce,
you might say, is the proprietary blend of
fruit juices that we have.
Now, this is
unique in an energy drink.
We have a full
15% of real fruit juices in the drink.
When you're tasting this,
what I tasted first...
I remember the first time I tasted it, and
I was really excited about it, thinking,
"Oh, I hope it doesn't taste terrible.
"
I tasted it and I got the pear flavor
right away.
I love pears, and pears are so
healthy for you and that's certainly in
there.
Also, blueberry concentrate,
raspberry, cranberry, strawberry, those
red berries.
And all of these berries are
low glycemic, which is another benefit
we're gonna talk about in a minute here,
on the drink.
But the sustained energy
comes from the combination of the caffeine
along with the B vitamins, and then the
proprietary blend of real fruit juices.
So, it's very good for you because it's
designed, really, with God-made foods.
The
blueberry, the raspberry, the strawberry,
and then the pear, the main flavor
component.
So, all of those
are in there for that benefit.
- So, we talk about fruit juice and a lot
of times people think, at least I do, when
I think about fruit juice I think about
sugar.
And there's a lot of different
kinds of sugars out there.
There's
artificial sugars, there's real sugars,
there's all kinds of sugars.
And we
actually have something called crystalline
fructose in the product.
And when I first
heard about this I didn't really know what
it was, so I do what a lot of people do.
And I go Google it and look it up.
What's
the difference in crystalline fructose
that we use as opposed to all these
other sugars or artificial sweeteners
out there that other products use?
- Well, all natural sugars have benefit in
the body.
And let me start out by saying
this, and I want to clear this up, because
some people have the idea, and even some
well-meaning so called nutritionists, and
personal trainers, and other people who
mean well.
But they don't understand
exactly how the biochemistry of the body
works.
Sugar is not poison.
I hear that all the
time.
People say, "Sugar is poison.
"
No, every cell of your body has to break
down carbohydrates into simple sugars, in
the Krebs Cycle, in order for your body to
have energy.
It is the primary energy
source of the body.
Carbohydrates that
must be broken into simple sugar.
In fact,
Mike, did you know that the only fuel
source your brain can use is sugar?
Did you know that?
- I did not know that.
- So, we can't call sugar poison or you
don't have any brain function.
So, sugar
is not to be avoided, but like many
things, we need that special word balance.
- Yeah.
- We've got to have a proper amount.
And
that's why we chose crystalline fructose,
because that is the sugar that God chose
to put in an apple and in all the fruits.
The sugar that's in a fruit is fructose.
Now, why is it superior sugar?
We could have put any kind of sugar
we wanted in this product.
We chose it because it is
lower glycemic sugar.
- What does that mean, though?
I don't even know what that means.
- Glycemic index is a measure of how much
something responds in the body as pure
sugar does, the standard being glucose.
Now, glucose, if you took straight glucose
like you do in an IV when they start an IV
in the hospital, the D5W and it's pure
sugar.
That spikes blood sugar immediately
and at a pretty high level, very fast,
so it's high glycemic.
That standard is 100.
Now, if you take fructose, the sugar
that's found in natural fruits and
vegetables, less in vegetables than in
fruits.
And that's why we say that for the
first 30 to 90 days if you're trying to
lose weight, one to two fruits a day only.
It's open season on vegetables, but
fruits do have some sugar.
But that fructose, the sugar from fruit,
only spikes the blood sugar,
or only raises it slightly to
the 20 point level.
So, one-fifth.
Literally, one-fifth.
That's an 80% less blood sugar spike with
fructose than if we would have chosen say
sugar glucose, for example, which we could
have done.
So, we wanted something that
wouldn't spike blood sugar.
Why is that
important?
Well, certainly for the Type 2
diabetic, we don't want to spike blood
sugar because it can cause problems with
eyes, and the circulation, and all the
sequela that come with diabetes, the
kidney problems, all of those things.
For an obese person, the more you spike
blood sugar, when your body sees a rise in
blood sugar, it stores that extra sugar as
fat.
And every pound of fat you have on
your body, you literally have hundreds of
miles of blood vessels to supply that fat,
and the heart has to work harder.
So, we
don't want to spike blood sugar if we're
dealing with obesity or Type 2 diabetes.
But what I've learned is even for someone
that's at ideal weight, there's
cardiovascular risk when you spike the
blood sugar.
Why is that?
Well, it's
because any time you spike blood sugar,
you cause the body to see that high rise
of sugar and potentially store it as fat,
and do those other things.
It's
better to not have the roller coaster, but
more of a steady, sustained level.
And so
that's why it's better to eat an apple,
for example, than a candy bar.
They could
be equal calories, but when you eat that
candy bar it might 100 glycemic, like
glucose, and spike it way up.
But if you
eat the apple, you get the energy from the
sugar without the blood sugar spike.
That's why we chose crystalline fructose.
It was a great choice.
Now, I'm anticipating some of the
criticism that might come out there, about
high fructose corn syrup and all of that.
And I am not a fan of that, but that comes
down to amounts.
If you're taking in too
much of anything, it's not gonna be good.
I mean too much protein is not good.
We
need it to build muscles, but if you over
do it, it's hard on the kidneys.
Too much
fat, I don't need to tell you how that can
be a problem.
And sugar is the same way, but it's in
balance.
The amount that we put in here is
very close to what you would find in a
fruit.
So concentrates are in the
product.
So, we've chosen crystalline
fructose for a reason.
It's the best
choice, I believe.
- I like that.
And now a lot of you
watching right now, I think that Dr. Don
has covered a lot of information that's
probably gonna answer this question
anyway.
But you know, some people they
look at this and they go, "I've never
drank an energy drink.
I'm kind of a
coffee person, maybe a tea.
But I've kind
of heard, maybe my kids or maybe I heard
somebody say, like, energy drinks are bad
for you.
" We've all heard that.
But obviously, I mean, you know
what you're talking about and
we're going through this.
So how would
you answer somebody?
Kind of as we close
out this webinar.
First, is it okay?
- First of all, I would say some energy
drinks are bad for you.
They use
excitotoxin, they use excessive levels of
caffeine and sugar.
They use artificial
sweeteners, which are even worse than
sugar, than straight sugar, then even
glucose, some of the artificial sweeteners
that we could go into a long discussion
on.
But you want to avoid those.
So, I
would say some are not good for you.
What we've done here is design, what I
believe is, the healthiest energy drink.
It certainly is, that I've seen.
There may
ways to improve it, and we will certainly
keep our ear to the ground and do that, if
necessary.
But it's a healthy approach.
Now, frankly, this is not as healthy as
taking two scoops of greens, putting it in
a bottle of water and drinking it down.
If you want to detox by your body,
balance your immune system, and I know you
do, and I know you will take your greens
every day.
I certainly do.
This was not
designed for that.
This was designed as...
- [together] An energy drink.
- That's why we call it...
- [together] Energy.
- Right.
So, if you don't need energy, you
probably don't need this.
But there's few
and far between that are in that
condition.
- Even me and you need energy.
- We need energy.
- There's no doubt about that.
- And we wanna do it in a way that works
with the body, not in a way that we have
this hype-up and jitters and then crash.
That's what some of those other drinks,
the way they're formulated, not this one.
We've got the real fruit juice blend.
We've got the green tea extract, energy
sustained way of releasing the caffeine in
a more natural way.
So, it's working with
your physiology.
And then you put the B vitamins on top of
it, the special sauce there.
And we get a
synergy.
And synergy just means two plus
two can equal ten.
It's just a huge
benefit when you put things together
right.
But the bottom line, the proof of
the pudding is in the taste.
And it not
only tastes great, but when you drink this
product, you're gonna sense the energy.
I
know when I got the first batch that was
made, and I got it at my house, and the
hardest thing to do was to keep my kids
from drinking more than one.
They love it!
- Yeah.
- And I know that they're...
You don't
want to over do it.
Certainly I wouldn't
drink five of these a day.
I would drink
an energy drink a day, maybe at ten and
two.
Ten in the morning when you have that
mid-morning slump, or two in the
afternoon, that mid-afternoon slump.
Maybe
if you're just a person that doesn't need
enormous energy, you could drink half at
ten and half at two.
Maybe you're gonna
want one at ten and one at two, if you've
got a lot to do.
And that night, when you
get home, you'll clean the basement and
you'll have a happier wife when you're
done.
- Hey, I'm with you.
I'm with you.
Cheers to that.
Dr. Don, thanks for
joining us today.
I'm excited.
You know,
what we wanted to do today is cover the
basics of why It Works!
Energy is awesome.
Why you went crazy over social media and
sharing this product with the world,
before some of you even tried it.
Remember, on March 5, 2015,
we're gonna be releasing this
product to the world.
So go to your
eSuite, you can download this flier, get
some of these details that Dr. Don was
talking about.
You can share this on
social.
You'll probably see some behind
the scenes pictures coming up in the next
hour or two, from this particular
live broadcast.
You can share those as well.
We appreciate
you all.
We love ya.
Here's what I'll
leave you with.
On February 19th, we're
actually gonna have another live
broadcast.
Today was to establish why
drink this product.
But what we're gonna
do on February 19th, we're gonna take it
to another level, because we know
who we are as It Works!
Global.
We're that
crazy wrap thing.
We're gonna show people
results.
But on that particular live
broadcast, we're gonna show you how to
take this product and share it in the
marketplace, so you've got the armor down.
You know why it works, how it works,
what's exciting about drinking it.
On February 19th we're gonna talk to you a
little bit more about how to take it to
the marketplace and take
your business to...
- [together] whole 'nother level.
- Bring it!
Dr. Don, thank you.
- Bring it, Mike.
- Cheers!
