Over time, content has stopped being a closed commodity
and has become an open process.
We've moved from consuming media,
to producing, sharing, and consuming it.
Media is no longer a product, but a conversation.
But how does a conversational paradigm work?
Is is a centralised, decentralised, or distributed network?
Today content flows,
through a distributed network. 
That's the way the internet operates:
'many to many'.
So the media is no longer centralised?
It's not many listening to one,
in isolation of each other,
but many listening to many?!
And we can choose to whom we listen,
and decide to communicate back?
So legacy media embodies a disempowered audience,
because everything goes through a 'gate keeper'?
What does that even mean?
The internet offers immediacy and ubiquitous connectivity.
What the heck is a gate keeper then?
Unlike legacy media, the internet has no filter.
And I suppose people actively participate too?
GET REKT!!
Do you even know the impact of such a network?
Think of a world where a drone becomes a journalist,
because it can stream current affairs as they occur
and anyone in the world can see it immediately.
A world where the word 'professional' is obsolete,
because knowledge is so avidly shared 
and readily available, that people can be taught anything.
A world where nothing is ever finished or complete
because it can be constantly manipulated and changed
by anyone, at any given point.
That's fucked.
Because when a producer delivers content directly to their audience,
there is no gate keeper
and therefore no quality control.
Literally any message can reach a global audience.
Remember Kony 2012?
It's OK, it's over now.
And having a global audience means that individuals can easily connect.
Remember #chinacoup? Remember 'neknominate'?
And with such infinite content circulating the network,
we have to fucking deal with Fake News too.
The trajectory of convergence is moving from a centralised network, to a distributed one. 
The issue in that is finding the actual truth in a world where we all
consume, produce, aggregate, and curate each other's shit.
