today we will talk about color psychology
color psychology means
any color that we see in this world
in some ways it affects our mind
it makes some sense and has a meaning
that our mind is able to anaylse
if we see red color
we assume it as a danger
because we see red color at traffic signal
green color
whenever we see green color on the red light , it means GO
GO...
but there is a hidden secret behind these colors
we will talk about this in details
and how it can help a businessman
if you are making your logo or anything related to your brand
either your office color
or house interior
or for house also
basically we look at this from business point of view
you can put that theory in the users mind
 
you make your website
and if you understand the color science
then you can trigger your consumer mind
any way you want
your users to perform a particular task
which is this is the most important thing and which is not
so this is called color psychology
lets start with
primary colors
red color. red means dangerous
danger . fear
red is basically used in heart(love <3)
heart color, blood color
mata ka tikka
so
red color is a very vibrant color
red color has the largest wavelength
and because of that
it can be seen from long distance
if it is visible from a long distance
means if it use the red color in a place where we want it to seen from a long distance.
 
there we can use red color
this is scientific
but according to psychology
red color is a physical color
so where we want to put physical things
there we should use red color
 
if we want to show love, affection
here also we can use red color
if we want to show anger then also we can red color
basically it is a masculine color
if your brand
is representing a masculine thing
then you can use red color
next is blue color
blue means intellectual
my logo is also blue. ( intellectual indies <3)
so color of intellectual people
is blue and i should have worn blue shirt ;)
would have looked intellectual
all the blue brands you have seen
they represent
intellectual things
so what does intellectual mean?
mind stuff. where we use our mind more
we can live our life
in 2 ways
one is chilled
other is all about learning about new things
so all the learner brands
use blue
if you want to show that you are targeting people who comes into the category of learner
whether they are businessman or anyone else
this is why blue also symbolises trust
so if you use blue color in your brand
you can show your consumer
that you can trust us
so in india mostly
all the business logos that are made
made by some common people
they didnt have much knowledge of color science
thats why they made it blue
because blue is for trust
for business just use it.
so mostly
small proprietorship businesses
they have blue in common
also blue measn
blue means coolness
coolness means yo bro!
not that coolness , coolness means cold
if you want to showcase your brand as cold, you can
blue color is a good choice then
WHY BECAUSE
in sunlight, there's some yellowish tint
in absence of sunlight there's a bluish tint
you may have seen that in movies
this is all according to psychology
it was practically experimented also
where basically
you were given two juice box
both were of same flavor
and both were of strawberry flavor
one set of audience were given
juice box A
other set of audience were given juice box B
but here , as flavor has no color
juice box A was a transparent color liquid
 
with a strawberrry color
group A tasted it
but the juice that was given to set B
with a little color of strawberrry
so
the positive reviews received were of set B
i.e which has a strawberry color
public liked the taste of set B
so this was the experiment.
also they retested this experiment
they took an another set of audience
and they offered them both the juices set a and set b
and asked them to judge which one is better
so in majority people liked the set B with artificial color of strawberry
 
so why this was happening?
because we were judging the juice by its color
we try to perceive that this thing is like this
that is why color psychology works on a deep level>
so intellectual is blue
means bro i am intellectual, smart
busy and money man, i dont have time
so this creates a negative phase also
if i want to show
i dont have time for people
like this or that , then i can show my brand that way
another color is yellow
yellow means emotional
if you useyellow color
you may have seen many logos
they all symbolise emotions
so if you want to trigger emotions anywhere
 
then use yellow color
in your room
in logo or in your house anywhere
here comes optimism
optimism means  positivity
so some brand shows optimism
 
use yellow color
if you want to show creatvity, confidence , friendliness
then use yellow color
now talking about its opposite
like anxiety, depression
they all are connected to yellow
so see
every coin has its  two face positive and negative
how we want our consumer to see us
it depends on us
later i will tell you in deep
that grey color you see behind me
there is a reason behinf this grey color too
what is this reason?
i always play according to this pyschology
you will get to know the reason behinf it
next is our green color
 
now what is green color
so you've studied about spectrum
so green comes at the center
so green color is a balanced color
the primary that our eyes can see easily , i.e green color it soothes our eyes
Subscribe our channel:)
when i was a kid , i used to think that
if my picture has a green background
then my image quality will be the best
i used to think like this.
so if you
use green color anywhere in your brand
iit's the best color
to showcase your brand at a good level
absolutely centeric
in the middle
also it represents nature also
all the nature
trees, plants
every nature thing that is green and it is not green
we assume it is green
so according to psychology
if you show any brand green
it kinda represent nature
now nature mean
refreshment
for peace
now talking about its
negative side
we get easily bored there too
so considering the negative side of green color, its boring
here you can use green color
but for peace
also green color
every coin has its two faces, now you have to think  how you want to present it
talking about the shortest wavelength in the spectrum is violet ,
also known as purple
if you have seen purple color
all the kings used to wear purple
it was a luxury color for kings
 
it is  a extremely lavish color
so if you want to showcase your brand as luxurious
 
then you can use purple color
 
now here one more thing come along with purple that is spiritual
 
because earlier pop used to be spiritual
if you want to showcase your brand spiritual then you can use purple color
 
if you want to show you are of high priest
then use purple
in violet comes truth
now it has one negative thing also
now these high priest people
with these people in old age
there used to exist caste system
lower caste and upper caste
so here comes inferiority complex also
if you showcase your brand as luxurious
then
it's not for poor people
so here you can showing them as if they are inferior
that depends where you are using this color
i am talking about brand
about walls,interior
about clothes
i am talking about everything that exist in this world
where you can use purple color
right now if any youtuber is watching, you can use purple colorin thumbnail also
next is orange
orange means mixture of two colors
red and yellow.
if you mix red and yelloe color
physical and emotion will mix together
 
so the result is orange
foodpanda is of orange color
orange is related to food and drinks
it also means fun
and orange defines passion also
now talking about negative
immature :/
so the brand i told you earlier ;p
is immature also
by representing orange color
it's all about potrayal right
if i want to i can portray that orange color as fun also
right
also i can portray that brand as immature
now it depends on what
prospectus  i want to portray my brand to consumer
here
there are many corelating with each other
we dont use just one color
but we use multiple color
if all those colors when mixed together
they all compliment each other
it to a theory
now you need to think
that if i use orange
with black
then what does it signify
by the end of this video , you'll get my point
which color you can mix with others
and what it will portray
now lets talk about pink
pink is a feminine color
girls color
if you are wearing a pink shirt, you are a girl ;p
in real, pink is a feminine color
also this color is that something thats non masculine
here comes all the non masculine features
boys are told that they have strength
okay
girls are not that strong
so it is a color which signifies lack of strength
so if you have seen any girls brand
they all are of pink color
so pink means feminine
let's talk about its negative face
feminine means weak
so pink color is for weaks
if you want to portray pink as weak
you can use pink color that this is weak
yayeeee
if you wear pink color then you may look like them ;p
think in deeep about what i just said ;0
if you are wise, you may have got my point ;0
if you are not then you may haven't got my point
lets talk about grey color
we always use grey color in our video
why?
because grey color is a neutral color
psychologically
neutral
means by seeing this grey color, you don't interpret anything
there is no impact of grey color on you
your focus will be on me not on the background
 
so that
that's why i use grey color
it has its negative side too
grey is a boring color
lack of energy
if you want to showcase something as boring then use grey
but what i do
i am standing here
what i was telling you about the negative and positive
and how you can play with them
here i am using grey in the background
i am showing you its positive side
and why am i not showing its negative side
because grey signifies lack of energy
and i dont want to show lack of energy
so if i show lack of energy then
this grey color will symbolise lack of energy
but i am speaking with energy
censored ;p
and
i am not lazy either
i am in the middle of energy and lazyness
now last is black
now black is the most amazing color
 
most sophisticated word
where we want to showcase our brand as luxurious
we use black there
 
where we want to show we are the best
what's the logo of lapaas? BLACK
because it is amazing
of all the things that i have done
it's always based on some psychology
what do i want portray
and just because people dont know about this, they are unable to understand it
now whatever i am telling you about the color science , from now
all the logos you see in your daily life, make sure you think about what they are trying to potray
whether its a wall or anything
think what that particular color signifies
whether it was done randomly or
there was a hidden message behind it
always be curious to know this
old age kings palace
see what they are trying to portray
look at their paintings, its colors
try to think of the reason behind the colors
the painting of bloody mary
it was used to be made with a specific color
and why
now black represents one more thing
i.e  security
thats why security guard wears black color uniform
it represents security
its negativve face is
that it is heavy
weights of a weighing machine
those weights are of which color? BLACKN
if they want they can paint it but still they use only black color
why
because black symbolises heavy
let me give you an example
i will show  a picture
same thing in two colors
tell me which color box seems heavy?
and answer
psychologically you assume black color is heavy
this was all about color science
i have been thinking about making a video on color science
i had time and i took this topic and filmed it
i hope you liked this video
and do share okay?
like and comment and do tell me about the video in the comment secctioon below
bye goodnight shabakhair goodmorning goodafternoon
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