Rackspace is the world's leading pure-play multi-cloud service provider.
The business challenges that we face as an organization are really about
competing around customer experience.
Rackspace set up the Global Data Office to really drive data
from being a liability to a strategic asset.
Rackspace has always placed a high value on data.
Previously getting your hands on good, clean data was really difficult.
We had what I like to refer to as the ‘Wild West’ of data. 
We had multiple data warehouses, multiple data reporting
and no alignment on metric definition.
Instead of delivering actionable insights, we were becoming full-time
fact checkers. Giving people trust in the data and
in the tool was very important for us.
We transformed our on-prem environment to
Google Cloud and we migrated from Qlik View to Qlik Sense.
We have the next generation analytics driving Active Intelligence
and predictive outcomes.
Now that we have a governed source of fact, we're able to provide
actionable insights back to the business, such as how their bookings
are tracking to plan or how they can improve their NPS score.
By leveraging Qlik Sense’s Active Intelligence,
we understand our customers better, we've driven business outcomes
and increased our service offering for customer experience.
We're not going into meetings anymore
talking about differences in data.
We're going to meetings talking about decisions we have to make.
The migration has been received ecstatically across the business,
where we've seen adoption double every month.
The changes we've seen in NPS
have been exponential. It's been at least a 10x improvement
but, more importantly, it's created a culture of driving
continuous improvement for our customers.
We have a lot of Rackers that have signed up to be Qlik power users.
We've utilized the Continuous Classroom.
I think that's very important to make sure that we've got our
end users educated as much as possible on how important data is.
Rackspace's next data transformation journey is now about
maturation across our data governance and ensuring that we have
consistency, compliant and secure information across our business.
Rackspace’s transformation has been incredible. 
It's creating a cultural shift towards becoming a
data-driven organization.
