NoSlack started his let's play channel
just 4 months ago with zero
subscribers. Since then he played Prison
Architect, Planet Coaster, Mini Metro,
Totally Accurate Battle Simulator,
Another Brick in the Mall, Cities: Skylines,
Banished, Coffee Shop Tycoon, Rust, Dead
by Daylight, Rimworld, Tropico, Tavern
Tycoon, Software Inc. [inhale] SimAirport.
Before he started SimAirport he had 300
subscribers and boom! His subscriber base
exploded from 300 to six thousand in
just two weeks. Howdy YouTubers! Nico
here. Who wants to start yet another
let's play channel? NoSlack does!
Although there are SO many other let's
play channels out there, his strategy
made him really successful. Let me reveal
his secret sauce. "Welcome guys to
NoSlack. We are gonna be playing Prison
Architect today. Bear in mind this is the
first video that I'm uploading to YouTube
ever. So it's gonna be pretty bad. I'll
be honest with you." He jumped right into
pushing out new videos. I have to say
with the decent commentary right from
the start. "Slow start as always in this
game. But things are gonna get hot and
heavy here in the next few minutes. See
we've got, we have issues here, issues here,
issue here... Nope maximum trains on red.
Alright game over. Yeah. Well, that's
disappointing. You know what? Let's just
try it one more time. I'm not a quitter
folks. Don't say that I am. That's why the
name is NoSlack." As you can see these
are solid let's plays. Let's look at his
first SimAirport let's play: "Now this is
gonna be interesting. Let's go ahead
and we still have a little bit of money
left over. Even though we have the three
ticketing agents. So that's good right
there. Do we need more security? We have
the three security podiums and they are
all there to check the IDs. Let's go
ahead and hire some more security to
actually man these... We have one for the
metal detector, there one for the
conveyor belt, and there we go. I think
we're looking ok." Again solid work. But
the key is here: He doesn't
do anything quirky to stand out. Just the
kind of let's play where you can lean
back on your couch and enjoy watching it.
So if you didn't do anything special, why
did the SimAirport series become so
successful? Well, NoSlack gives a hint
about his strategy: "What's going on guys.
It's NoSlack Novak and we're starting a
new series – well it could potentially be
a series. I'll do a few episodes and if
you guys like it then I will continue
with Tropico 5." He intentionally
cancels old series that didn't take
off and starts playing new games. You can
say every new game is a lottery ticket
to success. By the way, let me know in the
comments how often do you start playing
new games? With all the games NoSlack
played it was just a matter of time
until he hit jackpot. In hindsight it
absolutely makes sense why took off.
SimAirport was released on March 6th.
NoSlack released his game review on the
same day and started his let's play
series the very next day. Look at Google
Trends: People started searching for
SimAirport on YouTube like crazy! And
NoSlack got his fair share of this search
traffic. Awesome strategy NoSlack! It was
a pleasure to share your story. Guys,
check out NoSlacks channel and if you
liked this story also check out how Matt
used a brilliant strategy to get plenty
of views with a single Reddit post. Cheers guys!
