SHOWS IT MIGHT BE A HECK OF A
YEAR COMING UP.
WE NOTE RETAIL INDUSTRY HAD A
STRONG SEASON.
ACCORDING TO THE INTERNATIONAL
COUNSEL OF SHOPPING CENTERS.
70% OF SHOPPERS WHO STAY IN A
MALL MORE THAN 50 MINUTES WILL
BUY FOOD AND BEVERAGE.
ANOTHER TRIDOING WELL IS THE --
ANOTHER INDUSTRY DOING WELL IS
THE FITNESS INDUSTRY.
YOUR BUSINESS INTERESTS ME SO
MUCH.
YOU HAVE MADE IT RELEVANT.
YOU MADE IT COOL.
YOU MADE IT TIMELY.
>> WE MADE IT FUN.
ED THE GROUP FITNESS WORLD.
YOU HAVE SPIN, YOU HAVE A LOT OF
RUNNING.
WE TWOONTSD BRING BOXING TO THE
MASSES AND WE WANTED TO HAVE FUN
DOING IT.
WE HAVE 60 PEOPLE IN THE ROOM.
PROJECTORS ON THE WALL.
AND IT'S A BLAST.
IT'S SO MUCH FUN.
JON: YOUR REVENUE IS OFF THE
CHART.
>> WE LAUNCHED OUR FIRST ONE IN
JANUARY OF 2017.
THE SECOND ONE IN NOVEMBER AND
THE THIRD ONE IN WEST HOLLYWOOD,
LOS ANGELES.
CAME BACK TO NEW YORK, AND WE
JUST LAUNCHED SAN FRANCISCO LAST
TUESDAY, THE HARDEST WEEKS OF
THE YEAR.
WE HAD 600 PAID CUSTOMERS DAY
ONE.
JON: YOU ARE THE FOUNDING
TRAINER.
WHAT SURPRISED YOU ABOUT THE
REACTION TO YOUR MODEL?
>> THE BIGGEST SURPRISE TO ME IS
THAT THE PEOPLE THEMSELVES.
IT'S NOT JUST A BOXING WORLD.
IT'S NOT JUST A PROFESSIONAL
ATHLETE WORLD.
PEOPLE WANT TO FEEL GOOD AND
LEARN A SKILL.
AND IT'S A LITTLE BIT OF A
THERAPY SESSION.
AS MUCH AS IT'S EXCITING FOR ME
TO TRAIN ATHLETES AND
CELEBRITIES.
I LOVE SEEING THE AVERAGE
CUSTOMER COME BACK DAY IN AND
DAY OUT AND IMPROVE PHYSICALLY
AND MENTALLY.
JON: YOU HAVE SOME TERRIFIC
INVESTORS.
>> SYLVESTER STALLONE AND JUSTIN
BIEBER FELL IN LOVE WITH THE
CONCEPT AND IT HELPS US TAKE
THIS TO THE NEXT LEVEL.
EQUINOX BEING OUR BIGGEST
INVESTOR.
JON: WITH THAT TYPE OF INVESTORS
AND THIS TYPE OF GROWTH, WHAT DO
YOU ATTRIBUTE YOUR SUCCESS TO?
YOU ARE NOT JUST A HEALTH CLUB.
WHAT DEFINES YOUR SUCCESS?
>> IT'S AN EXPERIENCE.
THAT'S WHERE HEALTH HAS BEEN A
BIG FACTOR.
PEOPLE WANT TO GO OUT AND DO
THINGS.
ESPECIALLY CLIENTS BRINGING
QULIENLTS.
THEY DON'T WANT TO GO OUT TO
DINNER AND SPEND $400-$500 ON
FOOD AND DRINKS.
THEY BRING THEM TO RUMBLE.
IT'S FUN EXPERIENCE.
YOUNG MILLENNIALS ARE
SPENDING -- WE CHARGE $32 TO $36
A CLASS.
SO FOR 45 MINUTES WE ARE GIVING
THEM BEST WORKOUT AND WE ARE
GIVING THEM A FUN EXPERIENCE.
JON: SO IT ISN'T JUST HEALTH AND
FITNESS, IT'S RELEVANCY.
>> THEY WANT TO TELL THEIR
FRIENDS AND BUY THE SWAG.
WE DON'T CONSIDER OURSELVES COOL
MY ANY MEANS.
THE PEOPLE ARE TELLING US WE ARE
COOL.
WE LOVE EVERY MOMENT OF IT.
WE LOVE THE PEOPLE COMING AND
TAKING PHOTOS AND SHARING IT.
JON: YOU HAVE ADDED EXCITEMENT
TO THE FITNESS INDUSTRY.
CAN WE TAKE SOME BOXING GLOVES
AND SEND THEM WASHINGTON.
>> WE ARE OPENING UP RUMBLE BOX
IN WASHINGTON, D.C. IN THE
SPRING.
