I think when you get into perimenopause,
you notice a lot of changes.
I can feel the hormonal shifts happening, the sweating, the moods— you know you're just like
all of a sudden furious for no reason.
My name is Gwyneth Paltrow.
I am the founder and chief executive officer at goop.com, and I am forty-six years old.
I think menopause gets a really bad rap and needs a bit of a rebranding.
I remember when my mother went through menopause, and it was, like, such a big deal,
and I think there was grief around it for her and all of these emotions.
I don't think we have in our society a great example of an aspirational menopausal woman.
We at goop wanted to create the Madame
Ovary protocol because there aren't a lot
of products being made for us to really
help us through this phase.
We felt that we could, with Dr. Dominique Read, really give them a hand through this period.
Surrounding yourself with love and the
right amount of self-care is always the way forward.
