Justin Spiro: Jason McCammon, President of
Iron Quest Fitness, opened his business nearly
seven years ago. His goal is to make personal
training more comprehensive and affordable
to Lansing area residents.
Jason McCammon: It’s the program design
which really sets us apart, we can innovate
all levels, very deep levels of exercise physiology.
From athletes, non-athletes, just recreational
type runners, to post-physical therapy rehab
patients, and even youth as well.
Spiro: While many businesses have struggled
during the recession, Iron Quest has grown.
Last year McCammon moved to a larger space
and added more services.
McCammon: We’ve actually had four years
in a row of record growth, anywhere from 20
to 40 percent depending on the year in growth.
Almost as if we are recession proof.
Spiro: McCammon also formulates a nutrition
plan for each member. He says the overall
health of his clients is a priority.
McCammon: The quality is the key, and going
far above and beyond anything they have ever
heard of. My company is so unique in the way
we assess and care for the individual. Our
physiology knowledge, the wellness also sets
us apart. Most of the folks that hold the
wealth in this country are baby boomers, and
they’re concerned with aging, with dying
early, quality of life. So, the wellness aspect
is very hard to find in this industry.
Spiro: McCammon says his gym is more affordable
than most. He estimates the cost of his personal
training to be one-third the industry average.
McCammon: One of the main ways we do that
is a train by committee approach, again, something
pretty proprietary to my company. I sit down
each individual, assess them, design a program,
and then I train a staff that works at my
direction to implement that. And so instead
of them chasing sales leads, and doing their
own marketing, I handle all that. So it saves
them time and therefore they don’t need
to make as much gross as a trainer in a gym,
because I take care of all the overhead.
Spiro: The success of Lansing’s Iron Quest
has prompted McCammon to consider opening
a second gym within the next two years. For
WKAR Public Media, I’m Justin Spiro with
re-Working Michigan.
