What is up everybody is Matt with Mikey
Designs here today we're gonna do a
little bit of a non-traditional logo
design for a client
on screen stick around welcome back
everybody if you're new to the channel
my name is Matt what I'm going to do
today is design a logo that's not
necessarily designing a logo as much as
it is kind of vectorizing the art and
sending it to a client and getting their
approval I'll show you what we're
working with and what our client has
provided and it's essentially a little
pencil drawing here
what we're gonna do is go to the old
interwebs and I'm gonna look for what I
generally do not like to do but we're
gonna look for some clipart let's call
that black of white and so we need
something forward-facing mouth open
let's see what we can come up with this
is gonna be a real doozy finding exactly
ways looking like because a lot of these
are kind of siding holes three-quarter
angles but in the meantime as well I
might look for something that has some
pretty cool looking wing so I'm gonna
back up here a second make me a new
folder and I'm just gonna call it ideas
I like to keep my stuff organized let's
take a look at this guy
wings look pretty interesting
nah okay okay these wings look pretty
cool you know let me go back to tools
size and large because we do need to
work with a large image this may or may
not work hmm I don't know I'm gonna say
some of these ideas anyways might be
able to kind of toss something together
this looks pretty cool might be a little
too complicated
we click on this thing and see if we
can't get a bigger representation nope
so we're just gonna back up I'm just
gonna close that out all together your
gun let's put a gun in there and then
I'm cougar and call it a day
this looks like a comb I feel like
somebody's comb hmm I don't know I mean
there's probably about a million ways
and go at this that's kind of neat
that's kind of cool too
I don't know might be a little too
native looking never know man those look
like as Birds been through a lot
a little more traditional looking might
take that all right let's look up bald
eagle mouth open see if that gives us
anything
Oh what do you know it's a bunch of
pictures of bald eagles with their
mouths open not a whole lot I can do
that why is there an eagle and someone's
a living room what is okay just put in
clipart okay that's pretty cool
we might just end up using some of that
if not most of that graphic and then I
can make it look like his mouth is open
that's pretty cool as well but I think
it's just I don't know something goofy
about the way that looks
that's kind of cool but I don't know I
don't think that he would be happy with
that
and I I imagine we'll probably go back
and add a bunch of color to this will
seem trying not to spend too too much
time on this
okay I'm gonna use what we got now we're
going to do a globe just call it world
globe just in case and then maybe
clipart
and something tells me we probably want
to feature the American side of the
globe who knows so I'm thinking of kind
of making it something along the lines
of this although we're going to
vectorize it so don't want it to be
raster I'm going to take that anyways
and use that kind of as an idea
let's see let's do black/white
make sure we're still in the know we're
not in a large setting okay this very
well may work I think it's simple enough
yeah so let's go ahead and take this
we'll use that as well and while we're
at it my guess is that this is I'm not
sure what country but I don't know I'm
gonna type in Middle Eastern logo design
see what kind of fonts we're looking at
here and one of the things about
designing the logo would not much
direction kind of have to go on a guess
as to what they're looking for I might
put a flat in there and they hate it and
I'm trying to keep revisions to a
minimum the lunch box that's pretty cool
okay this is early isn't giving me a
whole lot I mean this that's pretty cool
however that's completely designed more
or less okay so let's just take what we
got here some of these elements and see
what we can't do with it so I'm going to
go ahead and launch Photoshop and
illustrator and if you're in the market
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it kicks a little bit of a commission
our way it's that way we can continue to
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okay now that Photoshop and illustrator
are open I'm going to go ahead and
create a new document and I could have
hit command in learn your shortcuts
people a lot of times I'm doing this as
I'm recording these to just kind of show
you guys all kinds of different ways to
create a new document I mean go to file
new hit create new or command in PC
users control in and what are you doing
on a PC anyway so good get a Mac I'm
just kidding both worked fine okay I'm
going to go over to there we go
I'm gonna grab that name up keep things
nice and organized and paste that in
there hit create we're just going to
start with a letter size document in
portrait and you'll have to excuse me I
don't have the fastest computer okay so
I'm gonna place a lot of these images in
here and this is how I tend to like the
wart is I will just paste all these idea
images around my artboard it's that way
that it looks like they're doing a dance
not necessarily
hey what did i do there let's try that
again
back up okay let's see what we're
working with here yeah I think got all
of them I'm really liking that one the
best
so I'm gonna get rid of these that looks
a little T Viking like too little Aztec
like that's cool I might hang on to that
yeah two little American traditional
tattoo lighting I don't know so I'm
thinking I like this one the best thus
far let's see if we can't find a larger
image of this tune or discover the
Photoshop see what we can't do to res it
up and then doing a quick image trace
because like I said we've build this
particular client for a couple hours I
want to spend more time than that if I
can get it done quicker than that then
it's all good making more money per hour
although I don't want to go over that so
we're making less and I will say that
this client in particular really likes
talking on the phone which isn't a big
deal however sometimes it gets in a way
of getting things done sometimes we just
need to get stuff done well we'll call
you don't call us so anyhow I had
changed this to grayscale mode I'm gonna
crop this down
just by hitting see on the keyboard
give us our crop tool sometimes it'll
pull up I don't know why it's just not
pulling up right this moment but we're
going to crop that down then hit come in
and all four levels I'm gonna zoom in
take my black selector here just like
that as black and I'm gonna take this
gray and remove it kind of fill some of
this stuff in you know before we do that
let me rise this image let me see where
we are at with this let's make that 300
dpi
now it's 300 at 4.3 inches wide it's my
resid up which generally I do not
recommend however we're gonna do just
that for the purpose of tracing it off
and hit 8 in there you have to excuse me
I hit the mouse things went a little
crazy for a second there all right I'm
gonna go back to my levels command L
just like my black here and then select
the white zoom out a little bit okay
that looks pretty good good enough for
tracing off yeah you got some issues
going on here at the foot but there's
gonna be a globe over him so it's not a
big deal and I'm going to save this as a
tiff I used to I had a question as to
why I use TIFF images Scala's bald eagle
and the reason is I'm not gonna save it
as a JPEG z' you tend to get you hold
better to tell
with a tiff if you're doing print work
and you're saving an image don't use a
JPEG JPEGs RGB stuff and a tiff is good
for printing EPS as well I tend to use
the EPS if I'm embedding information
such as a clipping path or spot colors
mass other information in there aside
from that I'm just going to use a tiff
so I'm going to go ahead and save that
and then go back to illustrator I'm
gonna place this dude right in here and
as soon as this comes in what I'm gonna
do is I'm gonna use an image trace and
see what what that gets us you can
obviously see something these copyright
things going on but I'll show you how to
fix that and I don't I'm not too
concerned with it because we're creating
a new piece of art using this as a basis
so I'm gonna go ahead and hit expand
and then hit a on the keyboard directs
leg select same fill color and I'm just
gonna get rid of that real quick and so
some of these issues going on with the
the wings here we can fix the side looks
a little smoother so what I'm going to
do is I'm going to take this image I'm
going to clone it off for one so we
don't lose our original trace off hit P
on the keyboard
bring up our pin tool I'm going to come
over here and I'm just going to do a
little bit of a divide with my
Pathfinder okay we hit divide you move
this dude around so I'm moving together
hit command shift G to ungroup I'm gonna
get rid of this big block here and so
now that now at this point we have
ourselves a wing now we need to fix this
little part here imagine this has
probably cloned off got to be if not
we're about to so I'm going to fix some
of this stuff real quick
based off of this wing here so let me do
the same thing get my pin tool out by
hitting P I'm just drawing a shape
around it gonna select everything hit
divide again it's gonna be group so I'm
going to hit command shift G ungroup it
get rid of this big portion here select
it and hit delete
okay so there's certain portions of this
wing that we can use and there's certain
portions of this wing that we can't use
we're gonna get or take this guy and
push him on out the way hit command G's
a group of them now let's take this real
quick command G to group let's see if
this is a group nope we're gonna drip
this dude too
let's see just how cloned off this is so
I'm using my reflect tool hit here twice
stack it right on top
Oh what do you know it's an exact clone
10x10 I mean it is but we have to line
these little graphics up and then we can
more than likely just combine them
if I get a spot-on enough I mean the the
trace off is a little funky goes low-res
however these are some of the things you
can do to make it work in your favor
try and get this as close as I can
without looking too fucking okay and
it's always an experiment yeah well you
know that looks pretty awesome and take
this I'm going to just join them and
that looks pretty good for the most part
aside from some of these little goofy
spots and I'm gonna fix some of that
kind of smooth it out a little bit and
who knows maybe even going to simplify
will even fix some of that so let's try
that real quick see if simplified does
anything to make this look a little
better curves precision we want that up
mess with our thresholds a little bit
yeah let's hit okay see what that gets
us so what that did is it took out some
of the points reduced them you don't
want to crap ton of points in there I'm
going to so the more points you have in
there one your file size is going to be
a little bit bigger but you know might
not make a huge difference okay let's
looking a little better let's get rid of
that
so I'm just kind of looking for things
that look a little funky try and make
this as smooth as possible if I were to
go in here and retrace this I would use
the least amount of points possible I'm
gonna get rid of that get rid of that as
well I may have added extra point in
there who knows it's at this point I'm
just kind of doing a little bit of a
cleanup
getting rid of some of these points
trying to get to work with me
and you can see with the Tres off a lot
of points in there I'm gonna just get
rid of some of these make it a little
smoother looking
so many points
there we go
some of these little weird edges just
getting rid of that trying to smooth it
out
and a lot of clients are gonna notice a
whole lot of stuff but us as designers
we know okay that looks better I'm not
gonna get too too fussy about some of
those stuffs get rid of that it's really
just kind of about shaping it at this
point making it look like hey you've
done purpose this way yeah I'll leave
that one this looks stupid I don't even
know what's going on here that looks
better
not too excited about that and get rid
of that that looks a little better at
least in my I'm smooth some of these
little points out just getting rid of
some of these paths yeah we'll keep that
one yeah
get rid of these just trying to simplify
it as long as me getting rid of some of
these points doesn't really affect the
overall look in a bad way I'm gonna get
rid of as many as possible yeah I kind
of liked that curvature this not so much
let's get rid of that one option holding
the option key make that a little bit
more of a point maybe I get rid of this
one might smooth things out hold option
down pull it out a little bit this looks
a little funky
I'm gonna get it rid of it holding a
down to kind of morph some of these hold
option down hold option down again make
it a little bit more of a point get rid
of some of these other points it's
trying to smooth it out and this is a
tedious part that people just really do
not see of course I could have gone in
here and redrawn the whole thing but
this is a much quicker method
there we go it looks a little it's my
old boss you say walking I'm just pretty
silly bring it back
yeah
okay that's looking better this looks a
little funky
what we're trying to do with this design
is freak it out in that right Shannon
you're freaking it out and for you kids
out there that aren't or you know I'm
kids apparently with we had a client
come in and there is a rap studio across
from us and they wanted us to freak it
out
and I'm pretty sure she and I was like
what does that mean
freak it out Shannon the shop gnome over
there if you're new to our channel and
watching this solely for the graphic
design purposes we run a screen printing
shop and Shannon the shop gnome she is
the mascot she manages this place she
she's the boss really I'm the owner but
she's she's the boss if you know what I
mean if you can fill my lingo she's the
boss she's the bee's knees
so still just going through this quickly
trying to I'm gonna add a point here
in here cuz I know as soon as I get rid
of this one this is gonna get really
weird let me back up a couple say I get
rid of that it then it just loses its
shape so I'm just trying to more or less
smooth some of these shapes out I'm not
going to get to to to picking let me see
what I'm talking about got rid of that
so sometimes you have to go back and
actually make points I'm not a fan of
what's going on here especially not here
I'm gonna get rid of that get rid of
this guy hold option down that I'm not
too much of a fan of hold option down
that looks better not a fan of this and
if you here new to graphic design and
you're watching this probably like why
is he going through and taking things so
much my boss used to call it back in the
day when I was employed he used to call
it pixel picking well you know he didn't
quite go to art school and one of the
things you may find out is the cleaner
you can make your art the better it's
going to look it's going to show in your
work clients are gonna be happier
cuz I've had people but I've outsourced
work out to reminisce like are you
kidding me I mean
how quickly did you bang that out and do
it half-asleep you don't want to be that
person be precise with it because I've
even gone over other artists work and
almost like what they could have a
business card scanned and all they had
to do is trace it off and just kind of
really half-assed it to be frank either
that or they just didn't have that
attention to tell and my employers
really have appreciated that enable
being able to get things done very
quickly there's also a key factor I mean
you want to get things done quickly but
also you don't want to cut too many
corners otherwise it's gonna show and
you're not gonna look good like a Mazel
make this one a point as well maybe get
rid of that
something looks a little goofy there
that looks better make this a point as
well
make this a little more fluid since I
get rid of this is gonna go goofy but
it's alright pull that out okay that's
looking more consistent these making
more sense doesn't have any weird parts
to it okay so I think we got ourselves a
decent looking wing here now for my next
magic trick all this looks fairly fine
and dandy I think I'll get rid of this
point makes more sense might pull that
down a little bit make this more of a
point yet again
got a little option down to kind of
shape that a little bit fix that
get rid of some of the stuff that's
going on here alt/option down pull that
guy out this looks slightly funky might
get rid of that one reshape that a
little bit looks good this looks a
little funky as well just a little bit
not too too big of a deal ah this is
what's making it look fucking there we
go
get rid of this one they pull this out
like that get some nice curves going
this probably has yeah going up a little
bit I'm gonna pull that down again just
holding option option on the keyboard
might be a little much that looks goofy
kind of shape it out same anytime those
handles that go up and just give it a
little bit of a fix
that works
mm make this a little bit of a point
just pull that out get rid of some of
these others now pull this out
get closer back to where it was at and
it's not too bad
mm-hmm it's not too too bad face ended
up looking pretty good
why okay we got two little crescent
moons here I think I'm going to grab
this one come back over here
paste it rotate it a little bit make it
look very similar without too too much
work
gonna cut it delete this one command F
paste in front I might do the same thing
with this I like the way that looks a
little better
it's about knock my mouse on the ground
let me just drag that off what I did
there is I grabbed it held option down
and shift make sure it stays in the same
horizontal space better mirror that
bring this over here
cut delete paste in front
okay and I think I'll fix that up a
little bit yeah you got a point going on
over here and then this one's more of a
square let me just drag this point over
hold option down get rid of those
handles get rid of that I need to put a
little bit more of a curvature in there
so it doesn't quite look so sterile and
flat okay so it is a little rounded off
here I'm flying with that the rest of
them are pointed this could be 20 as
well although it's probably a moot point
that's why I'm putting a globe over it
but let's do it anyways Wow you know
what I hadn't even been doing all this
work having saved yet let me go ahead
and do that okay
be sure to save often I tend to get to a
point before our save but you definitely
don't want to go through the whole
project not save it in your computer
crash on you because that really will
ruin your day not ruin it but it's not
fun okay so obviously I brought this
down we're gonna really zoom in I can do
many more at 64 thousand percent gonna
bring this in here probably pulled out
some see what we're working with
probably even need them back that up but
as soon as I joined this I want to make
sure I don't have to do too much work to
that edge and even though I'm bringing
his wing in a little closer it's not
gonna make that much of a difference
okay so I'm gonna back that up
if you hit V on a keyboard you can grab
that hold option and command down excuse
me let me try that again that you're
moving it hold option command down I'm
gonna hold shift that way stays
basically in the same horizontal plane
level whatever you want to call it on
the same X access we're gonna bring this
in and tell looks awesome there we go
so I'm gonna grab all these - whatever's
going on here
let me get rid of that let me just grab
all three these cut them make sure
there's nothing behind it okay command F
paste in front and it pastes it in place
really
now I'm gonna join these shapes and what
do you know that didn't work okay so
we're gonna have to completely ungroup
everything command shift G I just hit
that a bunch of times
now I'm gonna select everything and
group it might seem redundant but let me
show you what I'm doing I'm gonna double
click on this grab one of these black
piece of art go to select same fill
color and then I'm gonna hit command X
to cut it command a to select all now
here's the parts that are giving us
issues command a to select all I'm gonna
delete it and the reason I grouped it
and then double clicked on it so I'm
inside of that group
you can't get a hold of anything else
that's on the artboard so I'm gonna hit
command F paste it in place and then I'm
gonna go over here to my Pathfinder and
just unite everything and double click
again to get out of that group now we
got ourselves one solid awesome looking
shape okay now on to the next part we're
gonna take this globe here I'm gonna do
a little bit of an image trace on it
looks pretty good you asked me I'm gonna
go ahead and hit expand hit a on the
keyboard and select the wide select same
fill color and I'm gonna delete that
okay you'll notice that I tend to clone
things off so don't lose my original
object I'm working off or working with
I'm gonna grab this just as you saw me
do there a second ago
hold command and shift or just grab it
hold an excuse me
option that will clone it shift will
help retain it within either straight
across up and down or a 45-degree angle
okay the reason I did that is I think
I'm going to divide this up get rid of
this outline some salting shift down
retain its shape and I'm really just
trying to grab none of the circle and
just everything on the inside of it yeah
and I might be cropping it just a little
more with this method but not that much
really
yeah that looks pretty good to me maybe
I'll do a sinner line with this and see
how that turns out line make sure it's
just a selection yeah so you can see
we're losing I don't know that's not
even that must even cry about this is
about point zero it's one thousandth of
an inch when we're completely zoomed in
so I'm going to take this go back to my
Pathfinder head divide and if your tools
don't look like mine you can always go
and create your own workspace however
you want to do it these are just some of
the tools that I like to use okay I'm
going to actually back up for a second I
probably should have I'm just head
hitting undo and I'm gonna grab the
circle hit command and copy to hit undo
it's command Z to redo command shift Z
so I'm gonna move forward all the way to
where we were at I'm gonna select I'm
gonna group this actually do the same
thing we did a moment ago a group it
double click on it select my black
objects like same fill color actually me
to command F paste the circle in front
now let me do that again select same
fill color and I'm gonna select the
circle I pasted hit command X the cut
command a just like this stuff that I
don't need and delete that command after
paste in front again
I'm gonna go ahead and cut this out
double click get out of that group let
me group this off and we hit command F
paste that in front and you'll see why
I'm planning on making this globe
colorful and taking this as a separate
group and adding some green to it just
like our example here except ours is a
little different
there's nothing wrong with being
different oh all right I'm gonna save
that real quick no it has not been
modified modified out illustrator don't
tell me that you're being silly
all right so I'm pretty set on using
this eagle and we just have to make the
mouth look like it's open to make our
client happy so now we're starting to
get somewhere we got this globe didn't
bring everything over I'm gonna group
that off just kind of center line
everything to the artboard this time and
I'm going to size this down yeah the
emails just steadily rolling in and who
knows maybe maybe this bird is excuse me
bald eagle is holding it okay I'm gonna
bring in the clients photographs or
picture
double-click on the head bring this in I
don't know
hey I know he wants a globe big but
we'll see how that ends up working out
let me go back over here real quick for
the sake of layout gonna make that white
command shift left bracket next to the P
bow okay so we can see where that's had
yeah okay so that could be an issue
because he wants the banner to go around
the globe and that is his company's name
so we're just going to make this glow of
a lot bigger I mean you have to go back
and divide those wings up and I don't
know eyes sometimes a concept and the
way people draw it out just doesn't
always make sense it's hip safe again
okay I'm gonna take a minute and think
about this and I'll be right back and
now that I'm looking at those little
mock-up over here I think I'm gonna go
ahead and name my layer art real quick
and then maybe call this clients concept
or something cut that paste in front I'm
gonna lock that layer move this below my
art and maybe unlock it toss it here and
I'm gonna double click on it will turn
it into a template layer
what kind of go off of what they have in
mind for their logo hit command why just
think see what's going on here maybe get
some of these get it close to what they
want command why again and why is
basically just your outline preview I'm
gonna drag this dude off over here
retain him so at this point I'm pretty
much winning just his head so I think
what I'm gonna do is double-click on
this dude and find this path my copy it
double-click out of that come and ask
the pace in front and I think I'm good
to object path offset path let's see
what that gets us oh it's way too big
object path offset path let's try a
point zero six two five let's try that
that looks better now I'm going to take
that head divided ungroup it and now
everything is kind of well I think what
I'm gonna have to do is go back to just
basically being wings again looks like I
got a little ahead of myself no we want
to keep that we'll get rid of that get
rid of that
see what we're looking at over here
command wide to bring this preview up
I'm gonna get rid of this top portion
let's hit while it's turning his face
white send it to the bag we'll just
delete that yep looks good to me
grab some of these other little elements
here not that get our face back here I'm
just going to group that for now bring
this head over here although this is
probably gonna end up looking a little
strange I think I'll make his head look
a little bit bigger hit command why I
don't want it similar to what the client
had mine though his head was looking
kind of tiny on there some of the stuff
will have to go back and adjust
so it's looking so square
fix them that stuff up make it look like
it was meant to be like that
same thing over here
let's try that again miss my mark
all right trying to get rid of this path
that's what that a little bit okay
getting a little closer I'm not sure
about how thick that is but and I'm not
too big of a fan of how much of the
globe is covering up but eh whatever
okay let's take this again clone it off
and who knows maybe we'll just put it in
the back looks like the Eagles body is a
globe which I find that a little weird
but however that is what they want do a
little bit of a center line with that
hmm I don't know I kind of want to make
these wings a little bigger exaggerate
it a little more then I'm just gonna
toss these on our new layer real quick
we'll just hide that actually let me
turn it back on
grab this circle path and I'm just
double clicking to get in there into
that group sense of the front take
everything I'm gonna divide it hit
command G ungroup everything and they
have select same fill
actually let me redo that so this is
exactly why a group it when I had slain
excuse me
select same Phil grabbed everything else
go ahead and group that again
double-click on it it's like this black
object slight and same fill color I'm
gonna cut that I'm gonna select all
delete the rest of that command F paste
in front we'll get out of those grouping
turn this on okay now we got some wings
going on here well I probably should
have grouped these right off the bat
okay they're nice and groups now let's
go ahead and make this I think look a
little bit more like this so I'm going
to hit aim just like this circle and get
rid of this outline go over to my
swatches pull up our gradient will do
radial gradient let's flip that because
I saw the outline at the moment and then
let's just take a couple of these colors
real quick and we'll toss them down here
looks pretty good let's see color wise
what we're looking at
make that 100% and keep that 50 like I'm
like okay yep 100%
liking that I think I might take my
gradient tool maybe put that up over
here a little more yeah maybe up here
okay that looks kind of cold let's take
this copies into the front by in command
F I'm going to bring this in a little
more and what I'm going to do is make
some sort of similar path to what was
already going on over here and this
other one and I'm gonna kind of create
my own thing going to take that and
divide command gene and group it and we
just want to use this as our little
highlight so now at this point I'm gonna
toss white on both ends make it linear
take our gradient go from the top to the
bottom take one of these and reduce the
opacity to zero
you know actually let's take that back
to radial no I'm gonna flop these and at
this point we're just kind of playing
around with it trying to get it to look
more like what's going on over here
let's take the one that's at a hundred
percent and you may get 250 I'm gonna
pull this out that's a group yeah let me
get rid of this while I'm at it double
click again come in front notice like
this in the wings sent to the back
command shift left bracket or whatever
you want to call it and for a dive to
much deeper let's see
transparent so this is what it looks
like on overlay name not too big of a
fan of a lighting mm-hm
multiply is definitely gonna disappear
let's try a soft light no alright which
one was it that we like screen let's
check out normal again okay I think I'm
going to keep it on screen I think I'm
gonna pull the transparency back a
little bit what the heck I'm gonna do my
own thing with this I'm gonna go back to
this gradient do linear and then we'll
have a hard break up at the top
let's try this whole gradient thing
again okay let's make that 0% flopped us
around
take this and expand it a little bit
okay I'm liking that and not too bad and
transparency let's go back and play with
that a little more okay let's just
looking kind of cool now let's go here
select this let's do a gradient with it
as well make sure our transparency is
100% and we use a combination of this
green and lime-green let's make it a
hundred
both ends
and then we'll call it radial let's have
it kind of go out from center point here
I'm gonna flop these so the green yeah
let's flop that again I think they're a
little too close and color value so
let's make both of them that lime green
make this one a little bit brighter now
we're talking let's see what we got here
yeah little T Bryden okay I like that
I've got some nice contrast going on now
let's do something about these eagle
wings let's put a little bit of a
gradient on it it looks kind of cool
let's hey we can deal with some Browns
in here and the light around flopped us
around
okay it looks kind of cool but I don't
know I think maybe I might just put an
outline on it
so how it looks with a black outline and
we're gonna make sure we're gonna go to
stroke make sure it's on the outside so
filling our image in
something like that looks kind of cool I
don't know I might have to make things
look consistent copy that circle sent it
to a bag a little bit of a black stroke
on it
yeah let's give that a whirl yeah we're
gonna fill this beak with yellow I'm
gonna do that so I'm going to use my
paint tool a la Paint Bucket well let's
start off with this doesn't look too
terrible I don't know maybe make the
eyes yellow or something go back to my
live paint tool it's the wrong thing
let's see let's take a look at a bald
eagle and see what color its eyes are
totally spells that wrong it all get to
point yeah they're a little yellowish
back that off a little bit let's try
about
fifty percent
and maybe make us beak a little less
orange okay he'll like that
I don't know I might go ahead and expand
that go ahead and save this real quick
hit a to select that beak yeah I hit
command D or not command e just D on the
keyboard trying to get my default
settings back up here alright let's try
this again
put this here this here let's make that
100 and I'm both ends
bring us a color in the middle that's
less orange trying to create a little
bit of a highlight here I don't know
let's just drop some yellow make it a
little extreme so I can see what's going
on and I want to bring this in just a
little bit come on work with me there we
go
go up here to color
so I think I'm going to make some of
these colors a little more extreme
might even duplicate this off more of a
highlight straight down the center of
his news there's a little beak it's a
little too hard
there we go
might shift it over just a touch
pull out a little more he pulled out
some this yellow all right what I was
looking pretty cool I think I'll take
both of these you know the one of these
gradient situations
to it radial pull that down and get rid
of it okay it looks pretty neat we put a
touch yellow in there pull this ends um
you pull this bag just a touch all right
that looks cool mmm not a fan of how
bald this is so I might just scale it
down no that's not what I was wanting to
do
huh yeah I don't worry about that for
now save it
however we do need to make it look like
as mouth this a little open so let's try
and create that effect for elk waiting I
might have to pull that beak up some
it's gonna cut that double-click in here
and send that to the bag send this white
to the bag pull of a stroke on it black
no size it down actually let's just go
to the stroke make sure it's on the
inside bump it up just a little bit
take this object go over my swatches
this one I might make a little darker
floppies around I don't know maybe a
little more Orange
I think this is looking just a little
too triangular
maybe pull this down a touch if I didn't
grab my point
who knows maybe inside of this could be
a red eye flop that around maybe
trilinear toss this in the middle name
nope I was back up
do you like house more heart shape here
but sky looks like a pig decade
forward-facing eagle with his mouth open
isn't very fun area hmm
definitely see some lips going on there
you're gonna pull this over just a
little bit maybe just this handle here
the inside of his mouth is definitely
live a pink color I'm gonna copy that
paste it in front so I sit down a little
bit I'm trying to move it to space where
kind of make it look a little bit more
like the inside of a bald eagles mouth
that's not a crow I don't know I've I
can't do an impression of a bald eagle
obviously
let me slip that around
just notice this looks really goofy
let's turn that up a little bit
I might actually just take both these
points and drag them up a little
maybe get rid of this path here
check that up a little bit
I don't know such a weird angle because
there be curves over making its mouth
look open it's just that I'm making it
looked like a baby bird it's a little
difficult
hit command wine if I can grab some of
these points here - this globe stuff
that's going on down here yeah I'll come
back to that looking cool the stroke
here is just looking this portion here
is just a little too bold
get rid of some of these points pull it
in this is why I do not like to me
points
okay I'm liking that I don't know if I
made it too thin pull some of this stuff
back it at this point
that one as well make sense our little
curvatures pull this in
yeah I know what happened there let's
try that again pull back from the
thickness
get rid of this point that one is well
you'll have to excuse the phone got some
business phone calls coming in
telemarketer good old telemarketers
alright so I think at this point
going to take that shape and I was going
to clone it off
divide those get rid of that
wanting to mirror that off bring it back
over here
it's that way I didn't have to do a
whole lot of work to that other side
and we'll just pull this up and over
like so okay that looks better might
have made it a little too thin but oh
well I think what will help is making
the outline of this globe not quite as
thick let's take that down to seven come
on aft facing in front
let's try that again take it down to try
five or we go back six I'm an F paste in
front okay that's looking better go
ahead and save that
thank for my next move I'm going to go
ahead and draw up the star
forget what it's called but I think I'll
make something a little more traditional
looking military light let's try to
think of what it's called
it's probably a better way to do this
but so I'm gonna do it right now
copy that send it to the front grab this
move over that way
copy that sent to the front grab this
point and keep on doing that copy
command F soon to the front I'm gonna
grab this point here bring it over here
and just keep repeating that
just rinse and repeat
anybody else has a better way of doing
this let me know and by no means and
know-it-all
then I'll take the center point and see
if we can't get it looking a little more
Center and it was a ball it good enough
take it head divided and group it
getting rid of all this excess
okay
yeah
and then some let's just take that and
drag it over here
yes I wasn't paying enough attention
not sure how I managed to fumble that up
but definitely did
and just trying to find some of these
extra shapes
so we should still have all these little
pieces get rid of that one yeah let's
try that again
there we go you know let's see get a
little more yellow
he said gold and we're get to play
around some of these colors for a moment
see what we get
for all I know he might not like these
stars
let's take a look
some of the colors we can use to make a
gold star and this is what I was after
somewhat except I wanted to be vector
let's see what do they call that brush
Goldstar isolated I'm white mmm-hmm
actually I like this one a little better
and bring this over
okay so let's make ourselves a gradient
take some of these colors here do linear
let's reverse that
here we go and there the phone goes
again it's not a baby oh alright so
let's go ahead and we're gonna use this
graphic style I made on all of them and
then we're just going to change up the
direction of some of the you know
actually I think I should make this a
little bit lighter of a yellow let's
make that a new graphic style let's try
that again let's just flop this one flop
this one
flop this one
slop that one as well that one looks
fine let's flop this one getting a
little closer I don't know maybe may I
pulled that gold back or the yellow back
a little bit too much okay I'm not
worried about that when he did get this
done quickly client is waiting try
something like that these two here
however a little bit of an issue going
on said a little something extra here
okay I think that has enough of the
division it's all well and good i'm
gonna group that and copy it hit command
be sent it to the back kind of group it
put a little bit of a stroke on it we'll
see how that works out for us you mean a
three points drumming yeah let's try
that so I'm gonna group this whole thing
off let's see what we're looking at here
let me take these oh no you're fine take
these wings here I'm gonna take
everything and put it back on the art
layer
No is it once gold stars going around it
now I need to find some sort of ribbon
and I'm going to you get some examples
here let's go over the images I'm not a
fan of how he drew this I think I'm
going to do something a little more like
this
so what maybe a couple more yeah
who knows maybe you'd like something
like that
hmm
so I'll second something like that but I
think he's wanting something like
I'm gonna think about that for a second
and be right back I had a moment to kind
of look at this thing from a distance I
think I'm gonna make this mouth a little
more open just have really kind of
emphasize it nothing further back it's
hard to tell I'm gonna pull this open
just a little more maybe even expand
this a bit
boy sometimes grabbing these handles
gonna be a real pain in the butt grab it
grab that handle there you go good
enough
I think his mouth looks like it's a
little more open back - I'm gonna turn
this layer off back to designing this
ribbon and we'll just call this a ribbon
layer and I'm thinking I'll probably
just grab my lips tool here get myself
an outline going make something pretty
uniform looking
all right I think that's fairly close
I'm going to clone that off bring it
down here maybe make it a little bit
bigger
keep the same angle we have going on
going to divide these two so really what
I want is this hmm look up one things
I'm at do is go back to this globe grab
that come back here to our ribbons paste
that in front command F do the divide
getting rid of some of these parts that
we just really do not need get rid of
that mmm get rid of that going to
combine these actually now get rid of
actually see here I don't know yeah
think I'll get rid of that after all
get rid of this portion select that make
it one take my little Pat tool or pin
come up here to find this edge come down
here find edge as well kind of fluff it
up it out a little bit
and I don't know sometimes doing these
things on the fly it's not as easy as it
looks let's go ahead and get rid of that
they pull this up a little bit
not to - yeah it's not bad
I don't know maybe instead of doing it
that way yeah let's go back to the way
we're doing it
extending this out a little bit
going to combine these let's see welcome
yeah maybe I'll just mmm
I probably just do this the other side
as well take that divide these combine
this and that's how I should have done
it there we go
divide those I'm group
ah you know whatever looks good okay I
only know what color to make this get
rid of this outline maybe Michael I
might like red who knows let's flop
these
see what we got going on here make
cologne that off
get her old gradient tool going make
that linear maybe we'll just do it
straight a horizontal I don't know doing
this on the fly
and I'm sure he'll have some changes
yeah okay
get this color up in here and I don't
know maybe I'll make it red
maybe make this color a little old
darker same goes for this one so he
really didn't specify Sophie wants to
change the color not a big deal all
right let's make this a new graphic
style to go off of I'm gonna make this
one a little darker do the same thing
over here
let's take our gradient tool and do a
little bit of that go extreme with it so
we can see what's going on okay go ahead
enough let's see how it looks with the
eagle on it not exactly thrilled about
this angle here nor am i thrilled about
this one
I don't know so what about that looks a
little silly then let's put this on same
layer as art I think I will send this
further back it sounds a little too far
back put the wings behind it
pull this up and over that way still
kind of want to make this thicker
I think that's looking a little better
okay that looks a little better that's
why I tend to not like to go off of a
client's drawing all right copy you're
gonna send that to a bag I think I'm
going to put a little bit of a black
outline on this as well so this I am
going to have to bring to the front now
we got some issues going on here and
what does that look like that
okay I think this is what I'm going to
do gonna put a stroke on it
hmm let's see what was this other stroke
five
make that 12.5 the other stroke is
behind the other object so that's all
right just telemarketer telemarketers
calling not too happy with that shape
let me quit this real quick some phone
calls coming in
oh no we missed the telemarketers phone
call so bad about that
I'm not lying Shannon okay
that looks pretty good over here I think
I'm going to double click on this turn
off scale strokes effects just so I can
make my outline look a little Balder and
make a size of Talon just a little bit
more okay it looks fine
scale this back up now and take some of
these stars and put them in a similar
location as to what he's Illustrated I
am not even sure
what the stars mean exactly but give me
some gold stars so what he wants so I'm
just kind of loosely planting these here
and figure the rest of stuff out there's
this little gold stars go ahead and save
last but not least we got this ribbon
here which I'm going to go back and look
at some of those stuff actually it will
give me some ideas a little bit as to
how I can make this look a little more
interesting okay you know we got this
going on I'm gonna pull this here take
that make this a little darker I'm gonna
kind of compress that some take this
gradient tool do one of these things to
it
okay so let's pull this back this way a
little bit
trying to make a little bit of a harder
break wish they would allow you to kind
of really be able to zoom in on this
more but
okay we got our little bit of a
highlight color here I got my pull some
more of this right out a little bit
maybe make that a touch deeper put a
couple more points here let's find her a
little highlight spot
then we'll make some really contrasty
black portion of this going on okay it
looks a little more interesting my
darken this up a touch
there we go some still looks goofy about
this
well I fix that
maybe I didn't maybe I moved it make
this a little darker again take this
gradient tool do that
okay I'm gonna need to pull this a
little more to the edge okay
and save one more ribbon to do and I
think this is getting close enough to
what he wants to submit it it's not
exactly the most impressive thing I
think but so what he wants almost kind
of wanted some of this feather down at
the bottom but I'm not sure that's what
he wants exactly all right just gonna
roll with this it kind of freehand some
of it hold option get rid of that point
a little bit of this pattern this going
on here
let's see let's just start a path here
and kind of get some free-flowing stuff
going on here maybe put a point here and
do that
we can probably widen some of these
angles up yeah I'll go back and adjust
I don't know I don't know see what we
got going on here I'm gonna divide some
of this stuff up make this a different
color for the sake of it being a
different color
you know ourselves a full bath here
ribbons ribbons can be difficult
not something I draw every single day
okay let's make that a path I'm not a
fan of that let's get rid of that mmm I
think I'm going to go for something a
little more like this so I'm not a fan
of those sharp edges
excuse me I don't know maybe you'd like
something more like that doo doo doo doo
doo who knows phones ringing and ringing
and ringing
what telemarketers got another
telemarketer get all recording are they
coming to arrest you you owed the
government money
not that you do but it's our recording
well they're gonna try and scare you
I'm scared okay yeah you know this just
looks completely silly they didn't
mention what color they wanted in so I
can send some options to him I can
change this to yellow or gold but I felt
like there's enough gold in here already
I don't know just not a fan of
this in particular but whatever this is
what they want
alright let's take that
dude it
divide that either this get rid of that
maybe make a little point gonna bring my
rollers out and make a point here get
rid of that
there we go
come over here do the same thing point
get rid of this
hmm yeah
yes not okay this looks terrible
hmm
it's never saying I'm making ribbons
let's start that over
let's start with this line here
make it flow
make this flow as well
not a fan at this point put me a little
point there see if we can't make this
look a little nicer
it's going to look a little better
okay think take this and give it more of
that kind of tattered
crimped in look like they want
same thing over here and I don't know
you might want to ribbon just the way it
is there but the way he kind of hands
cut it is a little confusing I think
this will look a little nicer
let's figure this stuff out say 1 2 3 4
5 6 1 2 3 4 5 6 good enough
for my next magic trick
so go ahead and draw this off come over
here do a straight shot or maybe not
may make ourselves a couple points
okay
let's find all our paths give some sort
of color
I think this time what I will do and
make some of these a little more even
looks a little bitter
and we are starting to get there almost
almost finish with this thing and like I
said I'm going to be honest I'm not
exactly a fan but who am I to say if
this is what the client wants our job is
just to give them what they want make
them happy and sometimes it's to tell
them hey we could completely create
something a lot nicer looking more
designer like but not everybody wants to
hear that my idea is the best idea it's
the best thing ever and make it happen
for me and now try Shannon dumb but
they're just people want what they want
let's just say everybody's not a
designer I'm gonna make this happen
though making it happen no they are kind
of dumb it's not that they're dumb or
their ideas are dumb okay well how about
this they're not dumb everybody just
thinks a little differently and that
doesn't mean we have to agree oh come on
Siri on the computer slowing me down
over here I hate that it just triggers
itself
I mean sure what just happened there but
I am going to fix this that's for sure
okay that looks better now I'm going to
take this style here make a new graphic
style and apply it to let me expand this
really quick now I select that as a
shape add that make it a little more
uniform looking put this on it as well
take this one do new put that on it
let's do it in this direction
yeah sure why not
this I think I'm a flop around yeah yeah
that's fine
maybe simplify it a little bit or not go
back and look too bad
just kind of feel like it needs a little
bit of a shadow here so all right now
let me go back to this and instead and
we will do something more or less like
now I go back the way it was
and maybe
I don't know I'm think that's all well
and good enough home would take a couple
hours spending a lot of time on this
alright taking more two hours also
taking a little breaks here and there
tends to make things a little longer but
which I'm going to take I'm just five
minute break kind of figure out where
this is going so I'll be right back okay
and now I've had a little bit of a break
step back from this for a minute one
thing I did notice is then with this
wording on these sides of the ribbon and
then this across it I might just have to
make a decision just to put it and
straight across or narrow this down
times I've done that in the past with
other logo designs such as the Houston
Fire Department on office HFD
actually they ended up just getting rid
of it all together yeah I'm not gonna
pull that up but I see you get this
finished mmm so first things first
let's see if we can't find ourselves a
font put it on that ribbon let's see
okay let's just type this out real quick
all caps true ways International Inc
make sure I spelt this correctly looks
good to me is there any kind of period
or anything in here yeah that might be a
period but he definitely will let us
know if and he did a period or not
and then I think for the rest of this
let's see no is that he cross I don't
know if he wants that in lower case or
what but let's put it in lower case
because it looks like it's got you know
perhaps hole just make this title case
see what do you think's okay and we're
gonna take these find something slightly
more interesting nothing too too too
crazy let's start at the top here maybe
go back to some of the stuff I've used
recently
no no no no quiet I don't know kind of
like that but I don't like how condensed
it is he might actually like something
like that
well let's plug it in and see how it
looks I think I'll probably end up doing
white then you put a little bit of a
drop shadow I'm gonna distort this a
little bit which if you're an art
student your teacher probably tell you
not to do what's a lot of times for a
good reason but that's exactly what we
are doing okay I'm just going to take
this clothes off kind of straighten it
out see where we need to be you know I
think I might go back to this being a
hundred percent probably work really
well maybe let it out just a touch
you go here to effect warp an arc and
pull this back a little bit except we
don't want arc we want arch all right
let's see what that gets us and drag it
over like maybe just mm I don't know
that might be pretty close
well let's take that I am going to pull
this copy it and stick it over here so
we got our font to go back to I'm gonna
take that I'm gonna share it a little
bit actually I'm going to go to expand
appearance kind of pull this in a little
bit
maybe share it a lot more
maybe try adjusting it a little more
I don't know normally not a fan of doing
this kind of stuff placing wording on
such extreme ribbon
maybe we'll share it this way a little
bit
and let me back up a little bit
okay then back up towards where we had a
ribbon
and maybe he said that reading up and
down like that let's see how he has it
okay so there's on a little bit of a
lien so let's go back to our appearance
and that's with this a little bit okay
yep
Justin something hmm
the old whores on ttle portion of it
that's what the been just a touch okay
give that tribe expand appearance and
then do that maybe try this effect again
expand appearance yeah I think I went a
little too far with it okay let's try it
that way then this time we'll just curve
it over
okay then look too too bad I wish this
curved a little more but we are running
out of time here I think part of it what
I'm going to do let's take this pull
this up a little bit maybe give it the
appearance that just kind of wrapping
around the ribbon a little bit
a meme pulled up some it's not what I
wanted okay
wish this didn't curve that way a little
more but I think this is gonna read a
little better next thing I'm gonna do is
I'm gonna put a little bit of a drop
shadow on it see how that looks maybe
help it stick out a little more
let's see what that gets us there you'll
make that on one
yeah a little funky it's a little
fucking maybe just adjust this
compensate for that a little bit
okay
that looks a little better any one of
the things I'll do is just take these
here and use that arc
do more of a very local art see if we
can't get wrapping around it all good
mmm now let's fucking alright that works
we'll take this
yeah I'm thinking this probably just
needs to be a little smaller even though
he wanted a ginormous like that um I'm
gonna make a few decisions for him yeah
I think that was way too big just make
this white let's go to our Arc except
we're gonna make it arch make that zero
arch this nude up like that
they make it 29 okay like that I mean
that looks like I went a little too far
back and lost this but not a big deal
just like this one over we know what fun
it is no just case I need to go back and
change the font I'm gonna expand the
appearance stylize drop shadow and there
we are I think that is all well and good
and I'm gonna put these on a different
layer I'm just going to call it builds
who knows he may love it just the way it
is may want to change the color of the
ribbons he may want me to put the
wording on the ribbon the way he had it
in his mock-up I think I need to make
this a little bolder just a touch so I
did size it down same stroke way
make it 2.5 I don't know maybe I'll
overlapped us just a touch I don't like
it just sitting down there so who knows
he might want to change the color of
ribbons put this on several parts of the
ribbon which I don't know I'm not a huge
fan of part of me wants to make the
strokes on a star is bigger but they
call leave it as is for now okay I'm
going to group the whole thing save it
and my next step before I do send it off
I wasn't gonna make a layer I'm gonna
put the art layer up at the top a new
layer I'm gonna call it proof and I'm
going to type out the word proof he did
put half down on this so therefore I
sent him raw file that he could just run
away with then we do not get paid for it
so I'm gonna put this word proof all
over this this logo design
and ghost it back it's that way if you
did take it and try to do anything with
it it just will not print right nor will
look right so I'm going to pull this
back there we go just enough so you can
read it and it will make the art look
semi funky if you just wanted to kind of
run with it she never no I'm not saying
anything bad about this person but this
is something should do with a new client
or any client really that's good enough
now I'm going to save it as it is and
then I'm going to save fairly low res
jpg make this a JPEG and this should
give my it should give him an idea of
you know whether or not he likes it and
what he wants to change thanks for
tuning in guys I really appreciate it if
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