the maintenance of trust and strong
feelings of support and allegiance
a big reason why humans value trust so much, and trust is something that has
a bit correlation with loyalty. If we
trust a person or brand we are far more
likely to be loyal than if we don't
trust them.
It's not a direct causation, which means
f you trust they WILL be loyal, but there's a higher
chance of loyalty and that is because
Trust reduces uncertainty
No one likes feeling vulnerable, it's the worst feeling in the world
you know, it's kind of scary, you don't know where you stand, don't
know what's gonna happen... so if we trust someone that reduces that feeling
We like to make easy choices so that's why we value trust so much
