The gesture,
the gesture is the most important thing
that unites human beings.
They make thousands
every second.
The gesture 
is the means they use  to express
a thought, a feeling,
a desire.
And think!
Humans use them to express  themselves
to communicate
and finally also to create.
Gestures are at the center 
of a person's life.
Gestures are the basis 
of the creation of everything.
The gesture generates, 
a simple gesture can change the world
is the synthesis of the  intention
and the materialization of a  concept.
The gesture simplifies life.
My name is TUC
and I am a simple gesture.
Ladies and gentlemen.
Today a new decade starts,
it is 2020,
and 2020 has always been seen
as a year of changing,
a shocking year.
We are used to live
with great technologies,
we have the every day video  calls,
the virtual assistants,
and virtual reality.
Have we ever wondered
how the world has changed
in the last ten years?
Well,
we’ll find out
that the foundations of  today's life
didn’t exist...
All the technologies we have  today,
didn’t exist...
What if we tried to go back
five more years?
This is a different story,
this is a story
made of risks and doubts,
after all
every change is an hazard
able to question everything.
Where does this story start  from?
Here.
These two boys are
Ludovico Campana
and Sergio Pininfarina,
they are the founders of TUC.
They ventured towards
something different
and today
we are here to discover it!
Can you feel the quiet of  innovation?
The progress
that silently advances?
But surely,
it is not from the stasis
that the innovations are born.
Do you know the  Edward Lorenz’s theory?
It is the idea that small  variations
of the initial conditions
can produce big variations
in a long term behavior
of a system.
Small gestures
can have big consequences.
Well guys,
what we have to do now is:
1) Try to make
TUC compatible
with the automotive.
that is to say that our  technology
must be a valid alternative
to the current way of doing  vehicles.
2) it is very important:
TUC must respect  all the rules, 
must be compatible with the  current standards
and for the load cases sized for resistance.
3) TUC must be standard,
a single connector with inside
the ingredients needed
to build the vehicles of the  future.
Structurality, data and power  for any internal component,
all this in a plug&play and  multimodal connector.
We have to demonstrate this 
in an existing electrical  platform.
Only in this way
we will show the credibility
of our product and of the  technology.
At last, but not least,
it should be nice to be seen,
it must comunicate  technological linearity.
What do you think about it?
We have never seen something  like this!
We have worked day and night, 
with a huge sense of  responsability.
For all things we have done  since 2017,
people have trusted us,
giving us the strenght to keep  on doing better.
Think that TUC Technology,
since 2017,
has been looked for, in search  engines,
in more than 110 countries.
And now it is time
to show that TUC 
is 100% compatible with the  automotive.
Hurry up! Let’s start working!
Ludo
we have got the feedback
from the industries,
they are feedback of  appreciation
and interest.
I have received requests for  information
and collaboration.
I'd say we are on the right  track.
How is our project going on?
Everything is going on very  well,
it is a very sophisticated  matter
as such a technology didn’t  exist before,
but I am sure
it twill be a wonderful work.
Thanks to TUC,
the world of cars
will be able to smooth,
there will be the possibility
to plug and play,
to comunicate,
to digitize,
but above all, it will be safe.
But...
we must demonstrate all this 
with data
and with a working prototype.
I agree with you and we will  succeed.
We are aware that our  technology,
will open a new technological  category.
in the automotive.
Nowadays there are:
the category of Autonomous System & software,
of datas and sensors,
of powertrain, of batteries,
of HMI, of the materials,
of connectivity...
We are creating the category of
INTERIOR MODULAR ARCHITECTURE
Also thinking to the impact
TUC will have on industry,
new business models will born,
there will be endless unknown  possibilities,
optimization of assembly line.
For sure people who want to  implement TUC
will analyze,  try to understand, 
study our product...
but we already have it!
Now we could finally give the  license of TUC patent
both to the car constructors
 or component constructors.
The constructors could apply  TUC to percentages,
for example at 25%
only for the back seats,
the 50% for all the part of  passengers
and at last up to the 100%
as we are demonstrating today.
I am sure
this will bring an extreme  simplicity.
It would be a dream to see 
the vehicle manufacturers
to create new generations of
digital vehicles, safe,
but above all,
coherent with the new society.
I am really proud and confident
about the chance of presenting  TUC
with all its possibilities
in a real way.
Our investors know it works
and they believe in it.
and they believe in it.
Sabelt S.p.a,
Enrico Boglione,
Dario Tosetti,
Pietro Croce,
Giorgio e Marco Tadolini,
Plug & Go Venture are on board.
These famous and great  entrepreneurial figures
soon will be revealed to the  world.
Last but not least, Amedeo  Felisa,
ex CEO of Ferrari
the greatest expert in the car  industry.
Thanks to our work
we won the investors’ trust.
Keep on doing like this
and everything will be all  right.
What does TUC need?
The ECOSYSTEM!
The secret is to show
not only the working of TUC  technology,
but also the players
who want to use it.
Ludo we have Adient, Sabelt,  Lavazza,
Chicco, Guidosimplex, Bosch, 
Rds and La Stampa.
It’s incredible!
All of them will develop
a component based on TUC  standard.
The app store in reality,
is becoming a reality.
In this specific moment
TUC
has started something unique.
Sabelt
realized two seats
at the maximum technology  available.
Lavazza
realized a coffee machine,
the first one which is able
to make a real espresso in the  car.
Adient,
a seat coming
from the large-scale production
and adaptable to the TUC  standard.
Bosch
realized a digital dashboard
plug & play based on the TUC  standard.
Chicco
a safe seat for children 
with an entertainment system.
RDS
an app for TUC-OS
with the aim of bringing audio  and video entertainment
in the vehicles of the future.
La stampa
an app for TUC-OS
to enable an information system
never seen before.
Finally,
to demonstrate the inclusion 
and the scalability of the TUC  system, 
Guidosimplex developed a seat
for disabled people.
The revolution
has just started.
But how is it possible  to manage them all?
It's here that it gets  interesting, 
since we will develop an  architectural system
starting from the first
version we already developed.
The TUC connector,
like any other plug,
will be connected with a  unique cable
to the data and to the sole  control unit of the system,
the TUC brain,
which is the vibrating unit of  the whole system.
The system which we would  develop,
will be so modular
that can be positioned
according to the vehicle or  the manufacturer needs,
in several different ways.
However, the turning point
will be the operating system
which manages everything,  TUC-OS.
Let’s imagine ahaving in the  TUC connector 
different functionalities.
This, while considering the  today’s methods
and available technologies
would have brought a great  complexity
in the vehicle’s interior.
However, thanks to TUC-OS
we can understand
the connectors’ whole variety  of functionalities.
With this specific system,
when we will change  configuration,
we can manage the whole system  flawlessly
with a universal language.
Starting from this,
we will create
the smartphone of the vehicles.
Guys, how are we doing with  the TUC-OS?
We have to remember
that we are creating a  universal language
in order to manage TUC
and the whole components
which will be part of the  vehicles of the future.
We have understood your  guidelines,
we defined the specifics
and we are ready to go,
how much time do we have?
Two months!
Two months???!!!
Yes, two months!
Guys, come on we will do it,
what do you need
in order to be more efficient?
Well! I should say electronics?
Cybersecurity?
Connectivity?
Hi Sergio,
listen.
We have to help our developers,
who are the biggest  technological industries
for connectivity, electronics  and cyber-security?
Ludo, there are numerous of  them,
I can think about
Intel for electronics,
CISCO for cyber-security 
and TIM for connectivity.
We absolutely have to bring  them on board!
Yes, you are right, let’s try!
Hello Gabriele,
we would like to bring TIM on  board,
so we'd like to understand
if you could be potentially  interested
in making a connectivity  furniture for us.
Hi Achille!
Hello Christian, 
hope everything is good in  Cisco.
Great! Then we will be in  contact for the details.
Hello Andrea,
Hi Ludovico, tell me.
Great news,
we have Intel,
Cisco and Tim on board!
Intel will supply us  with electronics
Cisco a security protocol 
and TIM the connectivity.
Perfect,
we would potentially be
within the time frame agreed,
I will update you, bye!
Good Morning guys,
the connector follows the  specifics
and includes in its interior
data,
power source 
and structural security.
Thus,
we have three systems
in a unique standard,
the structural security
reaches some amazing  performances,
it respects the whole norms
in order to be compatible with  the Automotive,
R14, R16, R21, indeed.
It's plug & play
and as a consequence multi  directional
since it allows us
to adjust it as we want.
This is a fundamental result,
look at the analysis,
it holds out against
the worst-case scenario,
a frontal impact
with a man mass
in addition to the seatbelts
embarked on the seat.
Consider that with this
performance achievement,
the thirteen laws needed for  the automotive
to be in conformity with a  technology
are not constraining TUC,
thus it is a system
totally validated and safe for  the vehicles.
Think about it, all this is  referring
to laws from 1978.
This technology is thought
for the integration  compatibility,
TUC plug is a standard already  available
for various typologies of  vehicles
and components.
And these connectors are  perfectly compatible,
like you previously said,  Andre!
Exactly like ISOFIX,
do you know the system
used to fix child seats?
It is a standard now
and it is in place in every  vehicle.
Thanks to processing refined  solutions
we have reduced by 80%
the connector’s volume
reaching a size which is  4 times less
with respect to TUC 1.0
This means
that it is perfectly compatible
for the integration
and for the compatibility
of already existing vehicle  platforms.
This is a crucial day
for TUC.technology,
an Italian startup
young and determined.
The startups’ founders,
through an attentive role play,
have succeeded to bring home  this result.
Volkswagen group
has supplied the electric  state platform,
the most developed platform  existing today
on which TUC.technology will  be implemented.
Guys,
we have reached out this point,
we have worked night and day,
but the most important thing
is that we made some promises.
Ok guys, we are ready,
is the audio ok?
Ready!
What about the lights?
Ready!
Is it the same for the video?
Ready!
Focused!
3,2,1, 
GO!
And the promises must be  honored!
In only 15 years everything  literally changed.
Today nothing is like before.
This demonstrates that the  human being
innovates and constantly  introduces new technologies
which make people’s life  better off.
Today
is the beginning of a new  decade,
it is 2020
and if we try to think to the  next decade,
we can surely imagine
that nothing will be as of  today.
This is what a vehicle  is today,
solid and defined.
Now I will show you 
what it will be thanks to TUC.
Welcome TUC,
please introduce yourself to the world,
tell us who you are.
I am a technological  architecture
to create vehicle’s interior
in a modular and digital way.
Isn't it amazing?
TUC is the future vehicle’s  vibrating heart.
When we talk about TUC
we mean the vehicle’s  smartphone,
and when we talk about  smartphone,
we mean a concept, 
the concept of having an  architectural technology
who allow us to personalize  the screen experience,
which means that each one of us
can essentially build its  personal device.
If we try to translate this  concept
in the real world,
this means that we obtain
a total re-building of the  vehicle’s concept,
a vehicle which can be  personalized,
we can choose its  functionalities,
we can vary those during time
or reduce them since maybe not  necessary.
When we bring this concept in  the real world, we obtain
the total re-invention of the  vehicle
thanks to tuc.
For this reason,
we can define it
as the smartphone of the  vehicles.
And then we will show all the  details,
c’mon guys let’s welcome a  cameraman.
Let’s show how we implemented
the TUC connector in the MEB  platform,
the state of the art
of the Volkswagen group  platforms.
We can see that
we have synthesized  everything in a 
unique and smart connector  plug and play.
We can see the system data,
the structurality
and mostly the power source
for every standard component.
Think that this technology
allows to extremely simplify  the electrical system, 
look at the things which we  can substitute,
with a single standard system,
and thank to this
we have in our hands
a vehicle which can be  constructed for everyone
in every corner of the earth,
a real and proper world wide  car.
Lastly,
we will show you
how we realized it.
As you can see,
now the vehicle is neutral
like a blank paper,
ready to welcome the  best ideas,
now I will take the time
to show you the first  configuration, indeed.
Let’s imagine that
we are in a shared trip  experience.
Let’s welcome the devices
which we have realized in  collaboration with SABELT,
a real and comfortable
technological seat,
a real and comfortable
obviously constructed based on  the TUC standard.
Which allow us to have data,
the alimentation and the  structurality
in a unique and universal  connector.
We can plug it
in the plug and play TUC  connector
which can instantaneously  identify the component,
we see that
in a sole gesture
the system perfectly  positioned 
in a plug and play modality  recognizes the seat.
Everything can be handled from  our hands,
through TUC application.
Obviously
a shared trip
with a such technological,
safe and secured seat,
will need an entertainment on  board,
the news and so on...
So, I will welcome the screen
realized in collaboration with  BOSCH,
an LCD 12" device derived  from series production,
this shows
the total feasibility
of the TUC system.
Now, we can plug it and see,
with a sole gesture, 
that the system is connected 
in a structural way,
and supplying data
within a unique connector.
You are connected with
the RDS headquarters in Rome.
Thank you for your hospitality.
Thanks from Sergio Friscia and  Anna Pettinelli,
it is an honor to be with you.
So why are we here?
To explain you the RDS world
but we're not being able to do  it in a few words, 
the TUC technology
will explain it
with a button
that will be inserted
in the platform
and thus access our world
that is made up of many things.
Having said that
we leave you to your speeches
because we have to prepare all  the contents
to improve your life.
Which is our mission.
Kiss Kiss. See you soon.
Now we have
from the other side 
a configuration which is ready  to go,
in 30’’ we have everything we  need
to have a comfortable and  digital interior.
This system is so innovative
that it allows us
to welcome on-board 
another revolutionary seat,
which comes from the series  production
and it is full of electronic  functions.
We can see how
with a sole  gesture,
in plug and play modality
and with the same standard  connector
we can connect it
and place it to the platform
in a safe way.
We can see how
the seat functions alone 
without the need of further  settings.
to configure the vehicle
in a sharing mode,
in a vis a vis mode.
But now, I would like to show  you
the importance of the TUC  connector,
since we can take it out
and re-configure in a second 
the whole platform.
This means that the connector
is multi-directional and  we can see...
the seat speaks, the system  speaks...
there is nothing more to add.
But now...
it has become an iconic moment
for TUC.technology.
I'd welcome the Lavazza coffee  machine,
the first fully functional
vehicle coffee machine
for the TUC system.
We see the same connector 
and the same coffee machine
in an evolved, miniaturized  version,
which can be industrialized
for the first time on-board
in the TUC vehicle.
We see the simple gesture
to anchor it
and in 30" seconds
even the lavazza device is  fixed.
Now we have reached
the historical moment for TUC, 
the coffee in the mobility  world,
thanks to the coffee developed  in collaboration with Lavazza 
we can see it is perfectly  integrated
in the new TUC plug and play  design.
Sergio, come here!
We insert the tierra bio  capsule
to the interior of the minibar  Lavazza
and we start it.
We can see now
how the coffee has been  delivered
in an impeccable manner
and obviously, as a tradition 
I will offer it to Sergio.
We have seen the trip  configuration,
and what is left resides
within the familiar  configuration,
thus thanks to the plug and  play modularity
we can retrieve the seat in a  second,
thus having again the freedom
within the vehicle interior
in order to welcome
what is the next component.
We just have to
remove the Lavazza
and now it gets good,
the beauty of modularity.
We could configure
this autonomous vehicle in  family mode.
Obviously,
the family configuration
begins with the twin of the  Sabelt seat,
safe,
technological,
plug and play.
We have immediately seen the  data connection,
power source and structurality.
When we talk about family,
we talk about kids
we are particularly proud
to announce
an historical collaboration
with CHICCO.
We welcome
the smart device
to embrace children on board 
with the security system bebe  care
which allow
to monitor children on board
in a safe way.
With the plug and play
fixed,
this configuration
is perfect for a family
in a vehicle of the future,
a vehicle with TUC technology,
simple and modular.
CHICCO’s device
is full of technology,
we have the system bebe care
on board,
the great technology
thought for children safety on  board
with obviously
the anti-abandonment. 
Then, we have 
an integrated audio system,
thanks to the TUC system
and the application
who allow us to cuddle kids
with a system of entertainment
specifically developed.
This is not everything
since we can see
the components multi  directionality,
thus adjust the kid
according to the needs.
Well, now we can take
the CHICCO seat out
since are entering in a moment
really important for us in TUC,
since we could not leave out
fundamental aspects.
A technology is truly big
if it can be used by everyone,
our universality allows us
to welcome on board
inclusion in the vehicles of  the future 
with the same standard system,
we can plug in the same  connector
where it was positioned CHICCO  seat.
When we talk about  inclusiveness,
we obviously talk about  guidosimplex,
an industry leader
in the market of disabled
with which we have developed
this component.
In order to finally welcome on  board
of a car also components
for the people with  disabilities.
This for us is a great result
since "standard" means
accessible to everyone
and we can demonstrate the same
connector which handles the  screen,
the chicco seat and the  Lavazza machine,
which immediately recognizes a  component
for the accessibility on board.
Now, we can start!!!
The whole technology which you  have seen today
is pre-industrialized,
this means that it  is compatible
with every electric frame.
TUC is ready for the market!
Thanks guys,
it was a unique emotion,
I can't wait to transport you
to the future.
This is just the beginning.
Adient is one of the world  leaders
in the production of car  interiors
and car seats.
We are very happy
to be able to work with
Sergio and Ludovico
to implement their TUC 2.0  product
within our standard seats.
The TUC 2.0 with its
decidedly compact design
turned out to be up to the  mission profile,
and the integration of the  production seat
was absolutely easy.
We believe that the future
will be in the creation of
personalized interiors,
and where customization
will be a key element
in the future development
of car interiors.
The trend of mobility
is increasingly moving
towards sharing,
a market is therefore being  created
that also requires flexibility
in the configuration of  vehicles.
In this context,
the modular concept of TUC
allows you to customize
the experience of mobility,
a very interesting theme for  Bosch
that we are ready to explore  together.
In addition to the
technological contribution
that we are giving
in the form of a display,
we strongly believe that  collaboration,
partnership with a startup like  TUC
can act as a turbo for  innovation,
even for a multinational such as Bosch.
As an expert brand
in the world of "baby care"
Chicco has decided to accept  TUC's proposal
for collaboration for the  mobility of the future
with enthusiasm.
From this collaboration
a new concept of child seat was  born,
able to fully integrate
with the pioneering TUC  platform.
What is it about?
It is a solution which features
the Chicco "baby care" system,
already present in our range of  products,
able to detect the presence
of the child on board
and in case of departures
send alarm messages.
In addition to safety,
we have decided to integrate
an innovative speaker system
inside the headrest,
which connects with the TUC  platform,
through which the parent can
select music, lullaby,
games to do with the whole  family.
The new seat concept
is an intuitive and simple ally 
that adds safety to safety.
At Guidosimplex
we have been looking for the  mobility
of people with reduced mobility  for sixty years.
When they introduced us to the  TUC project
we thought that people with  reduced mobility
should be part of this  extraordinary project.
So as Guidosimplex
we worked to create a product
to TUC and its characteristics.
TUC is a Turin digital startup,
La Stampa is a national  newspaper with a Turin soul,
and the main reason is
La Stampa, like all newspapers,
need platforms that allows
to distribute their content.
TUC helps within a context of  complete mobility
to distribute our content in  different forms.
What does La Stampa give to TUC?
La Stampa today provides
the content it publishes,
so passengers can easily read  and view
the published content,
but we are already working on  the distribution
of a completely different  content
that adapts to the context of  use.
La Stampa needs to distribute  its contents everywhere,
from newsstands to digital  platforms
to smartphones.
It is now a liquid context.
So the need to be distributed
also inside a passenger  compartment
via the platform TUC  technology,
is fundamental, also because
through the TUC platform
today we are present
with a type of offer of our  content,
but obviously it will evolve
in function of how the format
and use of the user evolves,
thanks also to the possibility  of renewing
and updating the collaboration,
the product and the experience  towards the user.
Good morning,
we at Lavazza got involved with  TUC
in this project that started a  few months ago,
and obviously we accompanied TUC in the first phase,
the first phase which  demonstrated
the ability to communicate and  connect
between the TUC platform and our coffee machines.
Today we have entered what in  the second phase,
which aimed to optimize this  system,
basically working on three  elements:
the first element
is the element of the customer  experience,
that is, to further improve the  consumer experience
in interacting with the machine
enabled by the TUC system and by the TUC app.
The second element on which we  worked
is the element of  miniaturization,
precisely to make the coffee  machine element
less bulky inside the TUC  platform.
The third one, we worked on a  captivating aesthetic,
even more captivating than the  first,
which even better showcased
what our brand values are.
I am Massimiliano Montefusco,
I am the general manager of RDS,
I help all the teams to develop
as many entertainment formats
that can increase the active  role
of our listening users
and maximize effectiveness
on our commercial partners.
Why did we choose TUC?
Well, in the meantime,
both the extraordinary profiles  of the two founders
and the project that is  ambitious and stimulating
at the same time fascinated us.
We have on mobility, as a  broadcaster,
over 60% of listening,
it is strategic being there,
and equally important is
to give the possibility and to  develop
as many contents also in a  different key
than the current one.
So the radio has always been  used
in a natural cros-medial mode
because everyone is used to  listening
and simultaneously surfing.
This audio and audio-visual  content
will be reflected in the  interactive application of TUC
thanks to 100% great successes  of RDS.
Einstein always said:
keep planting seeds
because you will never know what will grow,
maybe everyone will.
Our hope is that
thanks to the collaboration with TUC,
we will be able to develop a new system of services,
content and interactivity for  all listening users,
with the support of RDS 100%  great success.
Thanks.
Being a partner of TUC
is a wonderful adventure for  Sabelt.
For us at Sabelt it is a great  partnership
that allows us to insert our  products
and develop our products  together,
for a new type of mobility,
a mobility which approaches a  new generation,
a different mobility,
in which there is first of all
a lightness of the product:
what Sabelt provides
are two seats
integrated with the phone  charging system,
the audio and LED light system.
So the interior of a comfortable
but light seat produced in  composite
and with a four-point belt  system
that in any direction
you are protected in the event  of an accident
either on a side or front or  rear point.
The TUC initiative
is a beautiful initiative born  in Turin,
we are a Turin company,
aimed at a product
that makes innovation its  workhorse,
I believe that Sabelt
can be perfectly combined
with a product like TUC,
we are on board with them
and this partnership makes us  proud
to be part of this long-term  project.
