- UNICEF is the UN
emergency fund for children.
We stand for children's rights
and we save their lives.
We are doing programs
to get them to school,
vaccinate them, give them
access to water and nutrition.
We need funds to do all these programs.
We get funds via governments,
private individuals,
major donors, and corporates.
One of the biggest challenges
is changing our organizations
and adapting to the new
world, a digital world.
Our donors are changing.
With time, we see the
expectations of our donors grow.
Even so, with the involvement
from them in our projects,
they want to know how we spend the money,
what were the results of the programs,
were we successful or not
and I think that's a very
good way of engaging them.
We want to transform donors
to real lifetime supporters of UNICEF.
- Our supporters expect from us
that we spend our money very wisely,
and that we invest very efficiently,
and therefore, we came to Microsoft
to develop a world-standard solution
that supports the entire NGO sector.
- In order to increase our impact,
it's clear that we need more funds.
Customer Insights really helps us
segment the right
audiences, to focus on them,
to engage them in a very relevant way,
and to retain them.
- We have 60 million records.
These data sources contain
all the history we have.
We don't know what kind of segmentations
and information we want
to add in the future.
With Customer Insights,
we have the possibility
to handle more data than we have.
We are more future-proof
because it's adaptable,
flexible, and gives us the possibility to
innovate on things we don't know yet.
- We base our actions on
the data that we acquire
from the behavior of the donors.
We build new propositions,
we create new content
that is relevant for them,
and it's really helpful
to get a 360 degree view.
The other value comes with the integration
of Customer Insights with the
Dynamics 365 applications.
Dynamics 365 for Marketing really helps us
run and test campaigns at scale.
- We are able to automate campaigns
so that we can shift from large campaigns
to micro, targeted campaigns.
- We've been looking for a solution
that is based on one common data model,
which means that we have
all data stored in one place
and that consists of components
that supports all
elements of our business,
be it sales and marketing,
finance, operations, all of it.
- Microsoft helps us
leverage the full power
of the Microsoft Stack,
be it Microsoft Azure,
Power Platform including
Power BI and Power Apps,
Dynamics 365, for both
CRM and ERP processes,
and we are connecting all this internal
and external data together
with Customer Insights.
- Microsoft is a great partner.
Using their experience, their
knowledge, their expertise,
gives us the wings to fly
enabling us in our mission
to save lives and help
children in the world.
