Hi everyone! My name is Anastasia
and I'm the head of customer success department in NetHunt CRM
And in this video I would like to share with you
the top 5 follow-up email strategies that our team is using every day
and that actually bring responses
and help us close that deals faster
So why do you need to use sales follow-up emails?
Here are some shocking figures
according to inside sales
50% of sales happen after the 5th follow-up
unfortunately, 44% of sales professionals give up after a single follow-up
and 22% give up after the two emails without a reply
So, please do not make a fatal mistake and be persistent
It does pay off.
Each next email doubles your chances to get at least notice
and your chances of closing the deal are increasing
Ok
Before we dive into the templates
I would like to share with you three tips that helped my team to get better responses
The first tip is to add some emotions
Here our customer success managers spiced up the message with a meme
to grab the recipients attention
Humor always triggers the responses faster in all businesses
and here is the example on your screen
The second tip is to be concise and
Stay human.
All sales emails should be short, but follow-ups should be even shorter
Still they have to sound polite and friendly
You don't want to sound like a robot
you need to stay human while talking to a human
The third tip is to be useful
sharing wisdom,
social proof, statistics
or any other kind of relevant content is always a great practice to deploying sales.
From your first interaction you want to come off as a trusted adviser
Not just a salesperson waiting to close a deal
So, how do you write sales follow-up emails?
What are the top five strategies
and which follow-up templates can you use?
So the strategy one
Here is the "Sending Value" follow-up strategy
This is a very good way to follow up when you send some useful materials
that will help your prospect to solve the problems
they are facing
The psychology behind is when people receive some value from you
they tend to be more responsive
They feel that they are motivated to respond
Here you can see an example of such email
In this strategy you provide value
and it's a good start for long-term relationship
By the way, in the video description
you will find the link to the article
with templates for all 5 follow-up email strategies that we are discussing in this video
Let's go to the strategy number 2
It is "Team Discount" follow-up strategy
This is another way to craft sales follow-up after no response
And finally hook the prospect to provide a group discount
This one is relevant
when you're sure that your product may be useful not only for one person,
but for the group of people in the same team
By using this strategy, you encourage the user to visit your website and explore your product
If we're talking about the strategy number three,
it is a "Never Too Late" follow-up strategy
This one shows you how it is possible to send a follow-up to someone
you wanted to talk to but couldn't bridge
It gives you a second chance to schedule a meeting or a phone call with a prospect
Let's take an example on the next slide
So this strategy helps you to contact the right person faster
at the same time you show respect for your prospects time and privacy
So, we are approaching to the strategy number four
and it is a "Quick Survey" one
This is another way to remind the prospect of your existence
and improve your email open rate
It is to send a pop quiz in your follow-up
Here's a little example again
So, this is a very good strategy
prompting good response rates
because people love polls and interactive content
And so, to wrap up with our strategies the last one is
"Hot on the Trail" follow-up strategy
You don't need to forget to follow up on your prospect shortly
after a business meeting or even a call
Our our team uses this follow-up strategy every single day
That's the best way to build upon your further partnership
and show your interest in further communication.
Let's see this example.
So, by using this strategy you establish a stronger bond between you
and your prospect.
So now we are about to wrap up and
These were our top five sales follow-up email strategies
The first one is "Sending Value",
the second "Team Discount" follow-up strategy,
followed by "Never Too Late" follow-up strategy
Then spice up it with a "Quick survey" email
and to finish with the "Hot on the Trail" follow-up one
So also as I mentioned before
follow the link under this video to get all the follow-up templates we were discussing here
Thank you for watching
and I would really appreciate your feedback
and please write in the comments what your favorite follow-up email strategy
what you use, what's your favorite one,
what works for you better and maybe you had a particular case
that helped you to close the deal superduper quickly and, you know,
I would love to hear it and maybe our followers also will love to share it
You know, in the comments what they think about yours
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Thank you!
You are all awesome listeners!
