>>> THIS MORNING, WE'RE TAKING  
AN INSIDE PEEK AT EVERYONE'S    
FAVORITE EASTER TREATS, PEEPS.  
>> PEEPS.                       
HOW MANY CAN THEY MAKE IN ONE   
DAY?                            
THAT'S MY QUESTION.             
WHY ARE WE SO CRAZY ABOUT THEM? 
>> THESE ARE GREAT QUESTIONS.   
WE FOUND OUT THE ANSWERS TO     
THOSE BURNING QUESTIONS.        
TAKE A LOOK.                    
♪♪                              
>> Reporter: FOR MORE THAN 60   
YEARS, PEEPS HAVE GRACED THE    
NATION'S EASTER BASKETS,        
BECOMING A SPRINGTIME TRADITION 
AS ALL-AMERICAN AS BASEBALL.    
ONLY A WHOLE LOT YUMMIER.       
>> HOW WAS IT?                  
>> GOOD.                        
>> VERY GOOD.                   
>> Reporter: THEY'RE THE TREAT  
REESE WITHERSPOON LOVES TO EAT. 
THE CANDY OF JUSTIN BIEBER'S    
DREAMS.                         
>> YOU HAVE A NEW FAVORITE      
CANDY.                          
WILL YOU TELL EVERYBODY WITH    
THAT IS?                        
>> THE MARSHMALLOW PEEPS?       
>> PEEPS ARE FANTASTIC.         
>> Reporter: THEY'RE THE STUFF  
FAIRLY TALE SCULPTURES ARE MADE 
OF.                             
WHAT'S THE WORD ON THIS BIRD?   
WHERE DO PEEPS COME FROM?       
>> I THINK PEEPS COME FROM THE  
EASTER BUNNY.                   
>> I DON'T KNOW.                
>> A CANDY --                   
>> Reporter: LUCKY FOR US, WE   
WERE INVITED TO THE ULTIMATE    
INSIDER'S VIEW.                 
A BEHIND-THE-SCENES PEEK AT THE 
PEEP FACTORY IN PENNSYLVANIA.   
PEEPS WEREN'T BORN YESTERDAY.   
>> WE MADE PEEPS FOR THE FIRST  
TIME 64 YEARS AGO.              
THEY'VE BEEN AROUND SINCE 1953. 
>> Reporter: TODAY, THE JUST    
BORN FACTORY MAKES 5.5 MILLION  
PEEPS A DAY.                    
THAT ELEMENTS TO 2 BILLION PEEPS
A YEAR.                         
AS TO WHAT GOES INTO THIS PEEPS,
JUST FOUR INGREDIENTS.          
>> IT STARTS WITH THE           
INGREDIENTS.                    
YOU HAVE THE SUGAR, THE SOUTHERN
SYRUP, THE GELATIN AND THE AIR. 
THEY GET MIXED TOGETHER.        
AND IT IS PUMPED OVER TO OUR    
PRODUCTION BELT.                
>> Reporter: THESE ARE          
BARE-NAKED CHICKS.              
BUT NOT NAKED FOR LONG.         
WITHIN MOMENTS OF BEING HATCHED,
THEY'RE COATED IN SUGAR THAT'S  
STORED IN 400-POUND SUGAR       
BARRELS.                        
>> THEY'RE COVERED IN SUGAR AND 
THEY GO THROUGH A SUGAR SHOWER  
SO THE REST OF THE BODIES GET   
COVERED IN THE SUGAR THAT'S     
RUNNING THAT DAY.               
>> Reporter: NOPEEP IS A PEEP   
WITHOUT PEEPERS, OR EYES.       
A SPECIAL SENSOR MAKES SURE THE 
EYES ARE PLACED JUST SO.        
TO ENSURE THAT THE PEEPS ARE    
PREPARED TO PERFECTION, THERE'S 
PEEPS SPEKTERS STANDING BY.     
>> THEY USED TO MAKE 27 HOURS TO
MAKE.                           
NOW, THEY TAKE ONLY SIX MINUTES.
>> Reporter: PEEPS AREN'T READY 
FOR THE BIG LEAGUE ARE PULLED   
FROM THE LINE.                  
THOSE THAT MAKE THE FINAL CUT   
ARE LOADED INTO BOXES AND       
PACKAGED INTO CELLOPHANE, BEFORE
BEING LOADED ON WAITING TRUCKS, 
THAT WILL TAKE THEM TO STORS    
DOTTING THE NATION.             
ONCE MARSHMALLOW FLAVORED ONLY, 
THEY COME IN CHERRY TO          
LEMON-LIME AND MYSTERY FLAVORS. 
>> WE ORIGINALLY HAD WINGS ON   
THE PEEPS.                      
WE CLIPPED THEM A FEW YEARS     
LATER.                          
>> Reporter: TODAY, PEEPS ARE   
FLYING HIGH.                    
ARGUABLY MORE POPULAR NOW THAN  
EVER BEFORE.                    
>> I THINK PEEPS ARE            
REPRESENTATIVE OF SPRING.       
PEEPS MAKE YOU FEEL LIKE A KID  
AGAIN.                          
>> Reporter: THERE'S NO TELLING 
WHAT'S NEXT WHEN IT COMES TO    
PEEPS.                          
BUT ONE THING'S FOR CERTAIN, A  
TREAT FOR ALL OF THE            
SWEET-LOVING PEOPLE OF THE      
WORLD.                          
>> HAPPY EASTER.                
>> I WILL SAY THE BEST WAY TO   
EAT A PEEP IS RIGHT OFF THE     
CONVEYOR BELT.                  
IT'S WARM AND GOOEY.            
>> HOW MANY PEOPLE CAN SAY THAT?
NOT MANY.                       
DO YOU EAT THE ONE EYED PEEPS?  
>> NO.                          
PEOPLE MAKE ARTWORK OUT OF      
PEEPS.                          
AND WE HAVE SOME ORIGINAL       
ARTWORK OF OUR OWN.             
LOOK AT THAT.                   
"TODAY'S TAKE."                 
>> IS THAT WHAT IT SAYS?        
>> YES.                         
>> IF YOU STAND BACK.           
>> I NEED TO STAND BACK.        
>> LOOK AT THE TV.              
>> THAT'S BEAUTIFUL.            
>> YEAH.                        
>> SUGAR OVERLOAD.              
AND                             
