Hey everyone Scott Cunningham aka @scottcbusiness today we're going to be
talking about the paradigm shift in the
works on YouTube so we're gonna be
looking at Coppa The Children's Online
Privacy Protection Act and how that's
going to be changing a lot more than you
actually expected as well as the
commercial viability changes or unviable
'ti changes rather to the Terms of
Service for YouTube for creators coming
into effect December 10th so let's start
off with the earlier change which is
happening on very soon December 10th
which is the commercial unviable 'ti
changes to the Terms of Service many
people have been freaking out about this
rightfully so and what essentially
creators have been saying from their
interpretation of this change is that if
their channel isn't commercially viable
meaning making money or worth
advertising on its it could potentially
be terminated or removed access from all
or some parts of Google which is
essentially the same thing as preventing
you from making any more videos
essentially the same as termination just
sounds a little it doesn't sound as as
intense I guess and commercial unviable
'ti is a nice umbrella term for them to
throw at whatever they need to here's
the thing they say oh this is an
overreaction because the word
commercially unviable has actually been
in our Terms and services since 2018 but
the big change that they made was they
changed it from reason from being
reasonably believing
that they should be terminating an
account to it is now at their sole
discretion so before say you tried to
file a lawsuit because of it you might
actually have some leeway now because we
agree to the terms and services to use
the platform and they're actually going
to stop hiding in the shadows about this
because for the longest time they were
just doing what they did and there was
never really even a fake reason for them
to point to well now they have this nice
umbrella term that they can use to do
what they need to do and originally
people were very scared because well I
mean still are because they thought
pretty much any small-time creator or a
creator who doesn't even have any ads
yet like me is is just gone they're not
just gonna remove everything but now
they've got a gun behind everyone's back
it's like you do the slightest thing
who cares about community strikes
anymore you're already commercially
unviable we can just terminate you
before you had to get your first strike
at your second strike you know work with
them to fix it now it's just okay well
you were commercially unviable and it
was generous of us to even allow you to
exist so we're terminating you and and
that's now they have that that capacity
because they're going well as of
December 10th but realistically I don't
expect myself to just disappear but who
knows I say something I do something and
they decide you know it's not
commercially viable for you to be
pointing out all the things we're doing
wrong like this video so you're done
it's not ideal for us why would we have
advertisers advertising on videos about
us doing a bad job
again I'm not monetized because I don't
have enough subscribers but I mean in
the back of my mind I'm hoping if I can
somehow get to that amount and monetize
just so that I can claim I'm
commercially viable to some degree that
might help but again that's loose a
loose term to begin with like they could
say yes you're technically allowed to
monetize but you're not commercially
viable because the advertisers don't
want to advertise on your content again
so this could apply to much more than
just small creators but they're
obviously not going to remove huge
creators because of the revenue and the
traffic they bring in naturally but
again a nice umbrella term for them to
throw out an attack whenever they see
fit and it is it is very concerning
because every single year it just
becomes more and more narrow for what
content can you actually create it just
becomes more and more narrow in every
year it gets worse and worse and again
starting with next year it's going to
get much much more narrow with the
child's online protection private
Privacy Protection Act coming into
effect on the platform which I've
already seen myself because it's now
popping up on video saying is this for
kids and we're gonna dive into that in
just a sec but for commercial viability
I think everyone should really take
stock of what they're doing look for the
new platforms that they might want to be
setting up on D to bitch who Minds like
upload your videos everywhere guys
library lb ry it just makes sense like
you should be putting your videos on all
these different platforms I would have
been off YouTube a long time ago if it
wasn't basically required for embedding
so for example I put a video on D tube I
put a video in bitch shoot I put a video
in library I can't take that video and
then go on a blogging platform and embed
it
because they usually only support like
Vimeo dailymotion and YouTube so I have
to work with with what's out there if I
want to actually be able to get my
videos out there and get them seen I
have to work with what's available and I
don't need to be a fan of YouTube to
understand that I I'm not going to just
abandon this platform it might abandon
us
it might terminate me and I'll be ready
for when it does but until then I'll be
using it to inform people on YouTube
about what YouTube's doing so naturally
it works both ways but again I don't
think they'll think that is viable to
allow me to continue doing some like
this so we'll see after December 10th
won't we moving on to the child's online
protect Privacy Protection Act
now this has been in effect for you know
a very long time about 20 years and it
says that you can't be collecting any
data on on people under the age of 13
which they've been doing for a very long
time they've been doing it so that they
could target that demographic with
different ads and tracking you know what
videos to recommend to them many
different things also one last point
about the viability well and also
related to what we're talking about now
with the child's online Protection Act
it's um it's that content creators
typically today they create based on
what the algorithm dictates because they
want their videos to do the best as good
as they can possibly do previously
content creators used to make content
for their audience today the algorithm
figures out or at least assumes what the
audience wants and then the creators try
to do what the algorithm dictates and
then the audience are watching whatever
the algorithm thinks that they want
and naturally it's a very skewed process
and if if the algorithm is saying don't
make videos geared towards kids or even
appealing to kids as well as ensuring
that you're commercially viable so it's
gonna be much much much more easy to
just get rid of people no community
strikes nothing if you swear if you have
like LGBTQ related comment I are content
because of China's advertising so many
different things it's gonna make it so
easy for them to just snap their fingers
and you're gone and because they're not
completely open about what is
commercially viable because that could
change at any time if China decides
something that's not commercially viable
if a bunch of major advertisers don't
like something it's not commercially
viable it's not just monetizable or not
it's whenever this umbrella term
encompasses so moving on to the making
videos based on what children or people
under the age of 13 appeal to and it's
not just like well originally or the
foundation over this is supposed to be
like if you're making cartoons if you're
specifically targeting that audience you
have to say so you will face legal
action if you do not and you'll be
terminated you know right away so
YouTube is putting the liability on the
creator and they're removing themselves
from the liability of this process and
they're putting it completely on the
creator to determine this now
here's the thing if you do say that your
videos are geared towards kids you can't
get any advertising thing is kids makeup
specific demographics that are really
important so the majority of like gaming
videos are followed by kids let's play
minecraft all these different things
it gets worse though because it's not
simply is it meant for kids like are you
purposely making it for kids it's
expanding to a much broader sense
so is it appealing to kids this could be
this could mean so many things again
these umbrella terms that allow them to
just de monetize band remove terminated
no community strikes nothing gone the
subject matter of the site or service
the video visual content the videos
animated characters and child oriented
activities music in it the age of the
models the presence of child celebrities
the language used it's very interesting
because if you don't swear in your
videos that's more child friendly but if
you do swear then you might not be
commercially viable right no one's going
to work with with child celebrities
anymore or just younger people on
YouTube anyone who is a child celebrity
basically can't do anything anymore or
can't make money off of what they're
doing this is it's going to change so so
much so much more than what people
assumed it might have affected because
it's not just cartoons and things that
are made for children it is anything
that's appealing towards children and
that could change based on what kids are
watching and that could change based on
what we think that they're watching or
what we think that might appeal to kids
kids like very short attention in your
face kind of like fun things like the
kind of content mr. beast makes the kind
of content logan paul makes the kind of
content casey nice that makes it's all
very family-friendly that's actually a
bad thing now but at the same time on
the flip side if you're too unfriendly
to family friendly you're not
commercially viable and you can't do
anything lgbtq because of China and all
these different things
it makes it extremely extremely
challenging as I said every year it's
going to be narrower and narrower to the
actual content that you can actually
make and this is probably a dream for
twitch and all the other streaming
applications because they're like great
now everyone will just watch streams of
gamers on our on our call like on our
sites and our platforms because no one's
gonna do it on YouTube knowing now they
can't make any money doing it and if
they like say otherwise if they say oh
well no this isn't for kids they might
just get terminated and have legal
action taken against them not just
termination but legal action too no
community strike nonsense just done this
is going into full effect as early as
January of next year but it's already in
place like on all my videos now it says
like read this because it's extremely
important and then you click on it and
it says well if you want to read more I
read it and it literally says we can't
tell you what is appealing to kids but
here's what the FTC generally says is
the case and it's still very broad and
left to the interpretation of the
thousands of of YouTube reviewers and
maybe they did they think that you're
lying and you're saying it is when it's
not and it's just it's so confusing and
I don't it's really really interesting
like like what's gonna happen with like
Disney and Nickelodeon and are they just
not going to make any money anymore is
it even like viable for actors to want
to act on those shows knowing that these
new platforms are doing this or yeah who
knows maybe it's just making it easier
for like Disney Plus to get going
because then no one's gonna be watching
any child related content on YouTube
because no one's gonna make it any more
simple why would you if you're trying to
make money which most people are Tim
Poole pointed out something really
really interesting to me
he said because of this because the fact
that everything's gonna up naturally
you're gonna see way more people talking
about politics and culture because not
that it's easy I don't want to
trivialize what he does because he does
amazing work but it's much easier to
comment on things that are happening and
talk about them rather than it is to
write original sketches or do comedy or
you know like or or be a professional
gamer and like practice and practice and
be really good at it it's much much
easier to be commenting on things that
are happening again not to trivialize at
all not everyone wants to hear to hear
people's opinions but it is much easier
to comment on something than it is to
create something from scratch and that's
just true not that there is a lot of
effort put into it but it is easier in
contrast and comparison so naturally all
of these channels with all this
different types of content if they still
want to be making money when you know
what they're gonna do they're gonna be
talking about politics and culture and
and just aged up material but they're
also gonna tow the line for commercial
viability so it's just a narrower and
narrower spectrum of what is going to be
allowed and what we're actually going to
see and then naturally because we
already know about project Veritas and
everything that's going on and how
Google openly plans to basically
manipulate this election it will be no
surprise when the people who are talking
about politics who favor Trump etc etc
get terminated because they're not
commercially viable right it's um it's
really just it's they're just setting it
all up to make it as worse as possible
with the most censorship the most
aggressive restrictive policies and
limitations on everything that you can
do and create and say and think
I'm really interested to see what you
guys think where do you think this is
going is it just gonna get worse and
worse are we should we be looking at new
platforms like I've been talking about
for a long time now blockchain social
applications where you can freely post
on decentralized platforms with very
limited moderation you know free speech
alternative platforms and and then
crypto monetize platforms you could be
earning crypto are these the future what
out like someone said to me the other
day it's like yeah those those could be
but I think I'm waiting for the next big
thing the next big thing it's like that
is the the next big thing the big giants
just haven't crashed far enough yet for
everyone to need to switch over but it's
been very consistently happening if I go
and check right now b80 grows calm this
is the amount of people on various
platforms who have been signing up with
the brave creator program to earn money
through the brave browser for people who
watch ads and get grants and donate or
have Auto contribute on etc there's over
two hundred and twenty five thousand
nine hundred and forty six youtube
publishers that are using this platform
because it's a great way for them to
make money and it's just been going up
very very steadily I think it's very
interesting and I'm curious to see what
you guys think how are we gonna solve
this how we're gonna get around this is
it gonna keep getting worse are they
gonna double back are they going to be
heavily you know going hard in 2020 with
the elections what do you think let me
know in the comments below and make sure
to comment hashtag number one ham if you
watch to the very end so that I know
that you watch the very end I really
appreciate that you do and I'd love it
if you could comment like and subscribe
and you know share this with someone so
that they know what's going on as well
and and what is to come likely and and
just to be aware of all the changes so
that they can look for other great
platforms I'll recommend library which
is lbr why minds.com
d tube bitch shoot gab there's there's
so many you can look
some of the other videos I post on where
you can go to look for video platforms
and outside of video platforms I still
fully recommend you know checking on
publish o X off trend all these
different like blockchain and crypto and
social free speech oriented social
alternatives to what you're currently
using it's very important that you
branch out and backup your content and
get out everything and make sure you
have everything saved because who knows
what's gonna happen
December 10th commercial and viability
and early January Coppa will be in full
effect so let me know what you guys
think in the comments below
thank you so much for watching you are
amazing have an amazing day I'm Scott
Cunningham aka @scottcbusiness
signing off Cheers
