So I don't know if it's ever going
to be completely possible
to be 100% sustainable,
but I think you can start off
by not ordering as many
clothes off the internet.
No one needs that many clothes.
I think ultimately no,
it can't be sustainable
because everything is
going to have an impact of types,
but what we can do
is actually radically reduce
the impact that it's having.
Fast fashion can be described as
clothes that come out
every single week
in order to satisfy
the consumer's needs and wants.
And as we're finding out, it's
incredibly bad for the environment.
We live in a world of Instagram
where there's just images
every second of the day
just being pumped onto your feed.
And I think that when
it comes to clothes,
this creates this
excitement in the consumer
where they constantly need more.
I think particularly
in the United Kingdom
we have a problem
with fast fashion
and very much profit-driven
fashion industry.
Ever wanting
cheaper and more affordable,
more rapid turnaround
types of clothings.
Something might be half as cheap,
but if it lasts for only 25%
of the time it's a false economy.
Garments are made for lower quality,
which means that they're worn less
and then actually ultimately thrown
away into landfill or incineration.
And all of this is very bad
for dwindling natural
resources on this planet.
Just like diversity,
being sustainable
is a real buzzword right now,
and a lot of companies
are jumping on that bandwagon
because it makes them look good,
it makes the consumer feel
that they're doing something good
when they buy a product as well.
On one hand the fashion industry
has been very irresponsible
in the pursuit of always having
new looks and new trends
and celebrating obsolescence,
some people might argue.
But also with that has come
a very rapid processing ability
and the opportunity is to embrace
these new fibres, new processes,
new, more environmentally
responsible technologies
which actually will make for a more
sustainable future for us all.
Certainly some of the more
environmentally sound materials
are more expensive but increasingly,
as their popularity grows,
the actual cost of the fibre
and the manufacture
will actually come in line
with other traditional fibres.
I would like to think that
the UK has pioneered
some of the most radical and
innovative areas of fashion,
both in production
and stylistically,
and the opportunity
now lies with us to do the same
and become global leaders
in responsible
and accountable fashion too.
So I definitely think companies
need to be transparent
when it comes to how
they recycle their clothes.
I think that they owe it to us,
and I think they owe it
to the environment as well.
First of all, think about it.
Do you want it
or do you actually need it?
Try and discern between those
different states of mind.
And if you do
absolutely need something,
really consider
what it is that you're buying,
where it's from,
what it's made from.
Here are some of my top tips
on how to make your wardrobe
more sustainable.
Wash your clothes less often.
The average laundry cycle
releases thousands
of tiny plastic fragments
into the waterways.
Before you purchase something,
make sure that you can really commit
to wearing it at least 30 times.
Dressing sustainably does not mean
that you have to compromise on style.
The honest truth is that actually
fashion is happening
and it will
continue happening,
so this might actually prompt more
creative explorations of the space,
more responsible, accountable
types of design and consuming,
potentially into
the digital or the virtual.
The fantastic thing
about the problem with clothing
is we're all part of the problem, but
we're also all part of the solution.
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