Stanford University. At the Silicon Valley
archives here at Stanford, we have the
largest collection of historical documents
related to Apple Computer Anywhere in the
world. To understand what we have you have
to understand where it came from and it
came from Apple itself. >> We moved
roughly 2000 boxes of material. Once the
word got out that we had this core
collection of important documentation
about Apple, people wanted their materials
to be associated with that collection. So
we started hearing from former executives,
from user groups, from all kinds of
people. So what we have here is the
document from June 1976 from Regis McKenna
Advertising. It says Steve is young and
inexperienced. His system sells for
$666.66. Though we moved the quantity into
retail distribution there is as yet no
evidence that the retailers are successful
in finding customers. We have the original
artwork for the Apple One and Apple Two
manuals, we have the Apple tee shirt
collection. >> Sales records where, where
you can track The sales of a specific
computer from sort of single digits to
double digits. To quadruple digits to you
know tens of thousands of units. >> We
have photographs of Steve Jobs in many
meetings. We have photographs of Next
Computers from the inside. We have
photographs from Apple. >> “Where's the
rate of deforestation you predicted.” >>
We have videos of products that. >> Were
imagined but never produced. >> “A garden
of pure ideology…” >> One of the largest
segments of the collection of marketing
materials. So that includes advertising,
so we have the original Superbowl ad. >>
“We shall prevail” >> We have speeches,
final versions and drafts. >> “You've just
seen some pictures of Macintosh. Now, I'd
like to show you Macintosh in person.” >>
These are as it happened. What someone was
thinking not what after years of digesting
they thought. Or how this story has been
reshaped in people's memories. >> “How can
you get fired from a company you started?”
>> Anyone working on the history of Apple
and the principles involved for the Apple
computer really have to come to Stanford
to do some work. >> “Your time is limited
so don't waste it living someone else s
life” >> For more, please visit us at
Stanford.edu.
