sts
like it and so far
or a con not submit
cell
i get to talk about iphone
when working on this for some time now
him we're really excited about it
about ten years ago
we had one of our most important
insights
and that was
that the pc
was going to be calm
the digital hub
for your digital light
what that means well
it meant that that's where you're going
to put your digital photos where else we
can put them
new digital video off your digital
camcorder
and of course your music
right you were going to acquired
in the device or potentially on your man
uh... and you were going on
basically sink it's the map
and everything was going to work for
and it did
for the better part of ten years
but it's broken down
in the last few years
well because devices it changed
that you know all have music
they don't all have photos
they know all have been deal
and so if i choir song
bye-bye applied on my iphone
i want to get back to my other devices
prep pick up my heart had it doesn't
have that song on it
so i have to save my life on minor
then at the sink my other devices to the
map to get that song
but then make a positive some follows on
the map so i have to sink the iphone
again with the map to get those photos
and keeping these devices in sync is
driving us crazy
dot have great solution for this problem
and we think the solution is our next
big insight
which is one of the two moz
the pc and mac
to just be a device
just like an iphone
tonight pattern i pods
and we're going to move
the digital hugged the center of your
digital life
into the clouds
because all these new devices have
communications built into them
they cannot stop the clout whenever they
want
and so now
if i get something on my iphone it sends
up to the cloud immediately let's
tactics and pictures with it
those pictures are in the clouds
and they are now pushed down termite
devices completely automatic
and now everything's in sync with me not
even having to think about it
i don't even have to take the device is
out of my pockets
i don't have to be mere minor
or pc
now some people think the clouds
is just the hard disk in the sky
when you take a bunch of stuff
and you put it in your dropbox for your
ideas for whatever in a transfers that
up to the clouds courses that you've
drag whatever you want that go out on
your other devices
we think it's weighed more than that
and we call it by clout
now on cloud storage your continents
in the clouds
and wirelessly pushes its all your
device
so automatically up close it
stores it and automatically pushes its
all a good advice
but also
it's completely integrated with your
paths
and so everything happens automatically
and there's nothing new to learn
it just also
works
cut
you might ask
why should i believe them they're the
ones who brought me mobile me but
it wasn't our finest out
let me just say that but we learned a
lot
the three core epson mobile me
or contacts calendar in it
three things we obviously like that that
the dates
need were all along the way
meet retort detected in rewritten from
the ground up
to be on cloud acts
and we put them on all of our devices
as an example and contacts
when making contact
on my iphone automatically
brought up to the cloud would stored in
the clouds
but the truth is on the clout
and then it's automatically pushed down
to my other devices so they're all in
sync
it's that easy
itis updated contact
on my iphone
and don't even think about it
and that contactus updated on all my
other devices and if i change it on any
device it's updated on all devices
wirelessly automatically without me
doing it then
so that's contacts here's calendars
works much the same way
i make a new calendar offense from my
iphone
it's stored in the clouds
and its push to my other devices
critical we've also added calendar
sharing
so as an example find sharing a
a few counters with my wife
school soccer calendars lights
right at the calendar
for a teacher parent conference
on my phone
it's again automatically pushed up to
the clout
automatically pushed my life cycle
if she adds the
france in a plane and
for soccer game
again goes up to the clouds
and back to my iphone
it's that simple
and so calendars
has it's torture killers in the clouds
changes
on any device that push to all your
devices
and we have shared calendars
we think you're going to love new camps
it just works
we have mail
males in the best shape a vault
but it's even better now
video mail account that
at me dot com
union messages again a push to all your
devices
and like were used in your inbox and
folders are all kept up to date on mls
of ice-t's
so that's mail
and relaxed
window products that we want for cells
to
whom you just don't want to that's
so we can't get there
so these are the three apts informed the
court mobile me
we used to sell them for a subscription
price of ninety nine dollars annually
as of today
this product ceases to exist
and closely at sea
