Hi sisters James Charles here and welcome back to my youtube channel jumping right to the point because today's video is probably going to be
Very long and talkative, we're going to be doing a full review of the brand new tarte shape tape foundation
There's been so much controversy and drama regarding this launch
And I really wasn't sure if it was my position or place to be talking about it
However, so many of you guys asked for a full on review of the actual product
And I definitely want to talk about the launch because let's be real. This is definitely not tarte's best move
There are a lot of problems with this particular launch that we will get into in a few short seconds. I am an influencer
That's been blessed with a very very large platform, and I definitely want to use my voice for good
And I believe this launch was definitely not good, so I want to talk about it with you guys without further ado
Let's jump right into the review of the tarte shape tape foundations
Just for a quick little backstory in case you have no idea what's going on here at the very end of 2016
tarte cosmetics
Released a concealer called shape tape it was picked up by both beauty gurus and consumers from all around the world who quickly fell in
Love with it for its full coverage easily blendable formula, and by the end of 2017
It was the world's number one best-selling concealer a few weeks ago out of literally nowhere
Tarte posted that the shape tape concealer was going to be made into a Tarte shape tape
Foundation and the world was a literally shook
I live in California, and I've never actually experienced a real-life earthquake since I moved here, but I swear to God
I think that on that day that this foundation was announced I could feel the ground moving just a little bit from everybody
Jumping up and down from excitement including myself. I was so excited and so ready for this if you are a true sister
You know that I literally use a shape tape in every single video it is like the staple of my makeup routine
So I was so ready for this foundation launch and so is everybody else until this picture was posted
This photo has since been deleted from tarte's instagram page
But I remember when they posted this my mouth literally dropped to the floor
There's absolutely no other word to describe this other than
Embarrassing Tarte released two different formulas of this foundation for different skin types a matte version and a hydrating version we'll be testing out both
in a few short minutes
But each version came with 15 different shades
Now even though 15 shades isn't a lot there can very easily be a full and beautiful from very very light
To a very very dark the undertones might not be the best in all them, but at least there would be a full-on gradient
So most people could find their skin tone if you look at the photo that Tarte posted however this gradient that I'm talking about is
Nowhere in sight in the matte version. There is literally 10 light shades 3
borderline medium shades or like light medium shades
And then 2 dark shades just slapped right on at the end and the hydrating one is even worse with literally
13 light shades and then the biggest jump
I've ever seen in a foundation line and then at just two dark shades at the end just looking at the swatches again on my
phone I think I could probably wear shades number 2 3 4 5
6 7 8 9 10 and maybe even shade number 11
If I had a tan and get away with it matching
Literally the person's arm who these foundations is swatch on it does not even have a shade match for them
Hello, it is 2018
And I just cannot wrap my head around how this launch even passed in the first place like
whoever put the stamp of approval on this
I just want to talk not only is a launch like this racist, but it's just really really stupid
Morals aside and from a business standpoint women of color equate for eighty percent of all money going into the beauty industry
But for some reason they are still overlooked the lack of inclusion is a lose-lose situation
Because you look dumb and now you're losing money
Get it together as a makeup artist who happens to be why I definitely recognize that privilege in this situation
I know that I can walk into Sephora and find at least
10 different foundation lines that will have a perfect match for my skin tone
But so many people of color cannot say the same thing
I just cannot imagine what it would feel like to be forgotten about like that and to be a person of color and to be
So excited for a launch like this and then to see the shade range launched and just feel completely
Excluded and to know that there is nothing even close
To your skin tone since all the drama and controversy has started at Tarte has come on said that they're launching five
additional shades to each line
But even those shades are all really really dark the line would still be predominantly lighter shades
And we haven't even seen the five additional colors yet, so literally if four of them could still be lighter colors at this point
They're like six colors that all look exactly the same so might as well
Just add four more this announcement came with the classic respond
There are a lot of shades still in the works that are taking a lot of our time and a lot of money
But we were so excited about these so we just wanted to get them out ahead of time for you guys
They're definitely not wrong in the sense that developing complexion products is a timely and expensive process but
heart takes influencers on huge brand trips all the time and
Shave tape is the world's number one best selling concealer and at twenty dollars a pop
We know y'all got money and as consumers
We have plenty of time we all have our favorite foundations that we know and love and use
Every single day and nobody was even excited about this launch until it was announced just a few weeks ago tart
Really easily could have worked on perfecting their shade range to be a fully inclusive over the next few months
And then launch them all together at once
We've already waited for over a year for this foundation to launch
We could wait a few more months if that means everybody would be able to try it out
Simply put people of color should not be an afterthought
I want to make it very clear that the point of this video is not to bash tar
I'm definitely someone in the past who has also come under fire for racial things
But I can tell you firsthand that the way to fight ignorant is not through actually fighting it. It's through education
Hopefully by myself other Beauty influencers and the thousands of customers speaking up and using their voice for good about this issue
Tark realizes what they did was very very wrong and they'll work in the future to be a much more inclusive and diverse
Brand I am a makeup Channel and the whole point of doing a review is to test out an actual makeup product
I will be putting this foundation on my skin today and seeing how it looks how it wears and how it feels but no matter
What the results of this review are I want you to know that I do not support this foundation
I'm gonna wear this once
And I will not feature the tart shaped a foundation again on my channel unless the shade range is massively
Expanded now that I have all my thoughts and opinions on the table
Let's go ahead and see what the real TIA is on the foundation
So as I said before Tarte launched two different formulas each with 15 different shades a match formula and a more
hydrating formula now these foundations retail for
$39 each and each come with 30 milliliters or one fluid ounce of product
Which is honestly average and very very comparable to many of the other most popular
Foundations on the market thar sent over three different shades that they thought would match me best in a PR package
But I wasn't sure if these were glia and PR, so I actually ordered them on as well
So I have four different shades to try out for today and see which one matches me best. This is light/medium, honey
This is fair light neutral a little bit light for me. I think
Flashlights Mary is shaking. This is light neutral and this is light medium neutral looking at all four of these colors completely dried down
I'm gonna go with light neutral as my shade today
I'm gonna go ahead and apply it the matte foundation to the left side of my face
Just like always it has a doe foot applicator similar to shape tape which I actually honestly really really like for a foundation
I definitely been having some skin issues recently and shape tape is very known for being a full coverage
So hopefully that'll reign true with this foundation because lord knows we could use some coverage right now
I'm just gonna blend the matte foundation in using my normal beauty blender thar sent over their brand new
Blending sponge and also this brush to blend the foundation in but I personally can really not stand when brands do that
I definitely should not have to spend extra money on products just to blend in and use my foundation, okay
Well, that's actually dried down are really really fast. It's not even like blending in that easily
This foundation definitely oxidizes a little bit, I think because as you can see when I'm applying it
I just applied a little bit more over my beard area for some more coverage
It definitely goes on way lighter than it dries down up here
interesting looking in the mirror and honestly
Underwhelmed my skin looks fine. It definitely did a really good job of evening everything out
It is very very full coverage light the claim says which is great
but I feel like I was like really ready to just be shuck out of my mind with this foundation because
Shave tape let's be real literally change to makeup game for so many people including myself
But this just feels like a normal everyday foundation to me
Okay
Woah touching my face the foundation is already almost completely dry I feel like I might not even need to start this with
Translucent setting powder I'm spooked mcgoofy
I can already tell you that this foundation is probably not gonna be ideal for people with a very very dry skin
I have oily skin and the fact that this still dry down is a little bit alarming, but there is still the hydrating formula
Which does not write down as much has a light to medium coverage?
finish and contains hyaluronic acid for those of you guys who want to have a more moisturize Foundation brace
I know I def
Love a go to do a skin look and this might be a little bit better for those you guys who have dry skin
So I'm gonna grab this same exact shade light neutral and apply that to the right side of my face
Okay, wow so even just applying this foundation it definitely has a way different consistency
I would say that the matte foundation honestly feels a lot like the regular shave tape concealer
It definitely has a very very thick consistency that we're all used to but I would say that the hydrating formula
It's more of like a gel
watery type
formula it definitely feels more lightweight oh
My god the color difference
Flashback mary says hi, are you kidding what oh my god? I'm gonna blend this side out as well using a Beauty Blender
This one definitely does have a more hydrating
Consistency my skin definitely does look a little bit more dewy a little bit more radiant
I feel like they're probably going for a your skin about better type of foundation my skin tone is even out a little bit
But you can definitely still see my natural skin it coming through from underneath
I actually do not like how my skin looks on the hydrated side and all right now
I feel like the texture is very very intense I can very much see all my pores in this
Region, and as well as my acne on my forehead is looking not the best
That's for sure since this is both a shave tape and a foundation review
I feel like it would only be right to use the same tape concealer like normal to finish off my base today
I'm gonna apply this just as normal and all the high points in my face, and I'm using the shade light sand okay
Well, this is actually really hard to blend on the matte side this foundation definitely did not lie when it says it dries down
Now that concealers all blended out, I'm just gonna powder as always using my Laura Mercier translucent setting powder
And I'm gonna first start off by packing that underneath my eyes on both sides, and then just going over
My nose because Lord knows that that gets pretty oily and wearing a hydrating foundation has me a little bit scared at this point
I'm also gonna plop that right in the middle of my forehead days to everything in place and make sure I don't get any
Creases and then just use the excess on the rest of my face. It's just to lock everything in place
Okay, guys, so that is the foundation all of height and completely set in place
I will say looking in the mirror the two sides now look almost exactly
Identical there was clearly a huge difference when applying this side dry down matte real quick and the side was very very hydrated
But with the addition of powder they look really really similar
Who knows that may change throughout the next few hours during wearing it this side may wear down up much much quicker
But I really have no idea
We're gonna have to find out all that being said I'm gonna go ahead and finish the rest my makeup off camera
And I'll be right back to show you guys the finished look and my final thoughts
All right sisters hello. I am back it has been about three hours
Three hours now since I last left you guys I finished up
My makeup clearly as you can see I went a little bit crazy with my look today
But I honestly love how this turned out
I'm not going to play with color in so long and this look is literally stunning just in case you're wondering
I use the morphe 35c palette you guys know you can use coach James for 10% off and now with this eye look
Mermaids are shaking back to the point of this video
We're talking about foundation today
And I think I have finally gathered my final thoughts for you guys
When I first heard that Tarte was releasing a foundation version of the iconic shape tape concealer I was so beyond excited
I was honestly ready to have this be my new holy grail product
I was ready to throw my Too Faced Born This Way literally out the window and have it be my new favorite foundation
But not gonna lie after trying the sounds today. I'm underwhelmed
I think the matte foundation does exactly what it claims to do
it is very very full coverage as you can see my skin tone is very very even which I love my under eye bags a
5 o'clock shadow and acne is pretty much all even out and covered over
which is great because clearly we have a lot going on on the face right now the one thing that I will say that I
Don't really love about the matte foundation. Is that when it says it dries down matte it dries down
Real real Matt while applying it
It was actually drying down as I put it on my face so when I went into my Beauty Blender
I almost could barely even blend it in because it was literally already dry if you're someone like me who has oily skin
I think that this foundation would be passable for you being that both the oils on my skin and the dryness of the foundation are
Kind of like fighting against each other to create like a pretty good base
But if you have normal or dry skin, this is gonna be a major major no for you
You probably gonna look like vanilla cake mix and that is obviously never the move
Still look to the matte side I believe that the hydrating formula pretty much does exactly as it claims to us
Well, it is definitely a more medium coverage other than full coverage
It did a really great job of evening out my skin tone which obviously we want in a foundation
but there is a little bit more of my skin up peeking through I'm pretty lucky to usually have really really smooth skin and
Texture is usually not a big problem for me
I'm not gonna discuss my forehead region because clearly we have a little bit of a situation going on up there right now
But on the side of my nose and in this region like on my cheek or my pores are my texture actually looks pretty
Bad I really don't even have that big of pores, but for some reason this foundation
I feel like is making them look really really large and definitely emphasizing them
Which is never fun and the size of my nose actually looks pretty rough
Which I feel like is kind of just trapped in my hole and nose contour
Which you guys know it's absolutely vital to my makeup routine
So I'm really not loving how this region looks on the hydrating side after testing and wearing both of the Tarte shape key foundations
I will say that I do like them
I think it wears beautifully on the skin and would be a really really great full coverage option to all of you guys
But I just simply don't fear control
Recommending a foundation that has a shade range so many of you guys are excluded from if you do decide to check out this foundation
That is totally up to you
I honestly cannot control you or tell you how to spend your money?
At least you know in this case that if you are spending your hard-earned coins on this that you're getting a good product in return
But for me personally
I will not be using this again or promoting it on my channel until Tarte decides to
Diversify and make their shade range more inclusive because as it stands right now. It is very very embarrassing
Tart. I love you guys that I know so many avid Beauty fans out there really really love you as well
We are rooting for you. We were all rooting for you, but this launch was a major major
Disappointment, I really hope you guys are able to take all this feedback and constructive criticism into consideration for future launches
There's so many people of color out there who would love to rock your products
But let's be real a lot of the products are really really bomb
And I hope you guys are able to take this situation and learn from it and do better
All right sisters that is all I have for this video today. If you enjoyed it
Please don't forget to give it a big thumbs up down below and subscribe if you have not already click that Bell icon
So you can be notified every time I upload a brand new video if you'd like to follow me on my makeup journey you can
Follow me on Instagram and Twitter. They are both just James Charles and my snapchat for more behind the
scenes type stuff is James Charles with an extra s after Charles this week sister shout out goes to sister Danielle
Thank you so much David for always following in supporting you
I love you so much
And if you would like to be the next video sister shoutout makes sure to always retweet my video links when they go live on Twitter
All right sisters, that is all I have for this video today, thank you so much for watching
I love you, and I will see you in the next one
