Coke vs Pepsi, Edison vs Tesla, sperm whales
vs giant squids . . . the world is full of
famous rivalries that divide conversations
and communities.
One of the long-standing rivalries in business
IT is Microsoft Dynamics CRM vs Salesforce,
two leading customer relationship management
(CRM) vendors whose solutions are strikingly
hard to differentiate.
There are certainly other megavendors that
account for large portions of the CRM market,
but because these two are so comparable in
price, target business type, and user experience,
they constantly end up pitted against each
other.
There are five categories we’ll look at
today: System, Pricing, Platform, Integrations,
and Features
How They’re Similar
The core feature sets for both systems are
extremely similar.
Both products can easily handle basic contact
and account management, social customer service,
territory management, and sales forecasting.
This similarity can probably be attributed
to the fact that these vendors know each other’s
products very well and have an “anything
you can do, I can do better” relationship.
Both systems also offer their own app marketplaces,
where you can choose from thousands of additional
business tools that extend your CRM’s usability
or better align it with your industry.
Since they’re primarily licensed in software-as-a-service
versions, Salesforce and Microsoft Dynamics
can scale in both directions depending on
your functionality needs and business size,
although they’re more commonly used by large
or rapidly-growing companies.
Systems and Pricing
The nucleus of Salesforce’s CRM system is
Sales Cloud, a web-based application that
helps companies leverage multi-channel relationships
for business growth.
Salesforce also offers Service Cloud (for
customer service and case management) and
marketing automation through their Marketing
Cloud applications.
Businesses have the option of choosing any
of these individual modules or bundling them
together and paying a lump sum per month.
Marketing Cloud (Pardot) is cost-intensive
as an add-on, but Salesforce does offer a
Sales and Service Cloud bundle at a more comparable
industry price.
The packaging for Microsoft Dynamics CRM is
a bit different.
Their core CRM package—Dynamics CRM Online
Professional—assumes integration of sales
and service, which is a roundabout way of
saying you’re going to pay less.
That said, if you need more comprehensive
service features, such as social customer
service, web chat, or a ticketing system,
you’ll have to pay more for their Parature
add-on.
Similarly, Dynamics marketing automation is
an add-on module, although there is the (more
expensive) option to bundle all three for
an end-to-end suite.
Platform
Salesforce was built from the ground up to
operate as a cloud application.
That’s great if you’re gung-ho about storing
your data on a remote server and using browser-based
software, but not so great if you’d rather
own the license outright and host the software
on your own servers.
Microsoft Dynamics is a little more flexible
when it comes to implementation: they offer
CRM in a fully cloud-based edition, privately
hosted, or even on-premise depending on your
needs.
Integrations and Elasticity
Usually, the general consensus is that Salesforce
has the upper hand when it comes to building
your CRM out or optimizing it for use in specific
industries.
There are over 2,600 apps available in the
Salesforce AppExchange.
The Microsoft Dynamics app store has a steadily
growing community but still pales in comparison.
Salesforce also has its own partner program,
which helps connect businesses with developers
to build custom solutions on the Salesforce1
platform.
On the other hand, if you’re already invested
in a lot of Microsoft t echnology, such as
Office 365, Outlook, SharePoint, or SQL Server,
you might consider Dynamics in the interest
of interoperability.
While Salesforce did add a handful of Microsoft
plug-ins to their palette a few years ago,
Dynamics provides more thorough integration
and better native functionality.
Features
The 2015 update of Microsoft Dynamics CRM
raised the bar in several feature areas.
The release brought enhancements to the social
listening module, including sentiment analysis
and inclusion of news sources.
Dynamics also bridged their sales and marketing
functionality by giving separate teams visibility
and editing permissions through a “Sales
Collaboration Panel.”
However, there are still a few things Salesforce
can do that Dynamics can’t.
If you read the comparison above, you likely
noticed the blanks across from sales performance
management, partner management, and data governance
tools.
Depending on your company’s size, data needs,
and global reach these may or may not be deal-breakers
for you.
* Data governance tools help you cleanse and
de-duplicate your contact records and sales
entries, which can be an important asset if
you have more than a few data entry points
(web forms, contact centers, onsite/retail
locations, e-commerce).
* Partner management is for larger organizations
with outsourced contact centers or regional
product resellers.
It helps management track operations remotely
and gives third-party agents access to system
content, customer databases, and product information.
* Performance management helps coaches and
managers incentivize sales achievment through
KPI monitoring, rewards and recognition tools,
and built-in feedback loops (it should be
noted that the Salesforce sales performance
module is provided through Work.com at an
additional charge per month).
Conclusion
Neither of these two CRMs is necessarily “better”
than the other.
Both offer industry-leading features and a
scalable platform, as well as the ability
to custom-build a unique solution with optional
modules and add-ons from their online stores.
Your decision should be based on what business
systems you already have in place, what features
your teams can use to excel, and how much
you’re willing to spend.
If you’d like to learn more about Dynamics,
Salesforce, or any other CRM systems, we’re
here to help.
Use the product selection tool on our site
to find a list of the best vendors for your
business, or call one of our product experts
for a free consultation.
Salesforce: Scheduled for 4/16
TechWell: Sent 3/6 - Follow up sent 4/3
Demand Gen: Sent 3/6 - Follow up sent 4/3
Workbooks: Sent 3/25
Woopra: Sent 3/12 - Follow up sent 4/3
60 Second Marketer: Edits sent 4/1
