- The world is my oyster
because I have my own lipstick.
(upbeat mood music)
- Today, we are at Smashbox Studios,
and we are gonna make 3D lipstick
and I'm very excited because
I have no clue what that is.
- I have a fine art background,
so I think of, like,
3D printing maybe, so I think we're, like,
creating our own lipstick sculptures.
- My original expectation
was that it was lipstick
that literally protruded from your face
in an exciting pattern.
- I'm the ultimate makeup novice.
I didn't actually start wearing
lipstick until this year.
Within three months, I think
I've acquired 30 lipsticks.
I've quickly become an addict.
Please send help.
- I don't wear a ton of makeup,
but when I do, I like to
have a really bold bright lip
and kind of draw attention to it.
- I have no idea what's
gonna happen today,
but let's go 3D print some makeup.
(electronic music)
- My name is Jill Tomandl,
and I'm the vice president
of product development
and innovation for Smashbox.
Today, we're going to
3D print some lipstick.
The idea came about from
a chemist in the lab.
If you can 3D print chocolate
from a chemical makeup,
you should probably be
able to 3D print lipstick.
You really can print
any color that you want.
We create special cartridges
out of that specific color,
and then, they're loaded into the printer.
- We walked in and there was this machine,
which almost looked like a sewing machine
met a 1990s inkjet printer.
- The printer actually prints the designs
with dots of lipstick.
- You watch that whir around and heat up,
and then you see little droplets melt
and like, almost like one by one,
like little snowflakes form the design.
- What was also really cool was how quick
the design was created.
I imagined in my head that it would take
at least five minutes, but it's like 2017
and so, it printed out really quickly,
which I thought was really rad.
- Once it's printed out,
then you can actually use it.
You can apply it with your finger.
You can apply it with a brush.
Part of it is that it's a
customization design opportunity,
but also it is a way to
sample different shades.
- Seeing how the printer does
it and the different layers,
it really is a science.
- This form of 3D printing
is really only the beginning.
We have so many ideas for
how we can evolve this.
Look for it soon on smashbox.com.
- There's my design.
I like it a lot. It's a trending arrow.
I also love this color.
- I feel like the world
has changed so much
from when I was a kid.
We're entering into an era
where beauty has, like,
a boundless frontier, like
you never know what's next.
- Something I think is
really cool about this
is that it combines engineering
because you have the 3D printer,
beauty and product because
you have all the different
types of shades and lipstick,
and then you also have
the science behind it,
like partnered with chemists to make this.
I just think it's really
cool. It's so exciting.
Mom, I need my fuchsia
shade. The prom's tonight.
And like, printing their
freaking 3D lipstick.
(electronic music)
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