>> [MUSIC] Hi thanks
for joining me today.
I'm going to walk you through
some of the features of
our upcoming spring release for
Dynamics 365 for marketing.
In this release we bring
out some AI features,
some usability improvements and
some platform capabilities that
help you customize and tailor
the app for your special leads.
So I'm going to play the role of
a marketer and walk you through
some of the features as I encounter
them in my day-to-day work.
So, as I login,
I see a nice on-boarding dashboard
gets started dashboard which
helped me understand some of
the key marketing activities
like building an e-mail,
creating a segment, I can
even see upcoming per
capabilities and new features.
On a glance I can see the quota,
the number of e-mails
that have been sent
out and number of contacts
I've reach for marketing.
I can look at these quota in detail
especially the marketing contacts is
very important because as you know,
the app is contact based
pricing and it always
helps me to know how many contacts
I've reached out and
do I need to buy more.
I observed on my dashboard that
the social posting
is a new capability
and I'm just going to try that out.
So here, I am trying to
do a social posts on
Twitter for my upcoming event.
I can post it right away and I
see them show up on
my Twitter posts on my page.
Now I could have done this on
other channels supported
like Facebook or LinkedIn,
I could have planned for
scheduled closer to my event.
Now, all of these capabilities
are built out of the box.
Now we move into
a Standard e-mail Campaign.
I'm creating a nice pretty e-mail
for my organization.
I'm always worried whether these
are going to land into spams,
and while validating
these e-mail for go-live,
I see that the system gives me
a feedback on the spam score.
Now this is very reassuring for me as
a marketer that I know that it's not
going to learn into spam and
if the scores are adverse,
I can have a quick look and
drill down into what is causing
these spams scores to be bad
and I can maybe fix them.
So here I'm going to
create a new e-mail,
new campaign using
the e-mail I just created.
Now, this is an event
reminder campaign.
I used the templates
and that quickly brings
me a few times that I can configure.
So here, I'm trying to schedule
an e-mail three days
prior to my event.
So typically, I would schedule
it for a particular time in
a day but now everybody has
their own preferences on when they
prefer to read their e-mails.
This AIB smart scheduling
on this new spring release,
helps me orchestrate
this e-mail as per
everybody's preferred time and
this is unique to each recipient.
Now here I can see that
this e-mail is going
to go at different times
for different recipients.
For example, Cameron is one of
my targeted contacts
and I can see that she
prefers to receive
her e-mails during midweek,
lunchtime and occasionally
towards the close of the day.
This really helps me
to target my campaigns
towards each recipients
prefer timings.
Now, my e-mail has a call to
action to fill out a form.
Now John is one of my recipients
and he fills out the form.
As he fills out the form,
he is treated as
a known contact on my system.
Few days later, or even few weeks
later when John visits the page,
he gets a totally personalized
experience with his name.
In contrast, somebody who visits
the page without
these form submission,
would see a different
version of this page.
Now this is where we
are doing a website
personalization based
on the known contacts.
Once we have run
the campaign end-to-end as
a marketer I would
like to see the ROI on
my campaign and I do this by looking
at the insights which
are easy to drill down,
I can see the number of
recipients on the segment,
how many got the e-mail
and so on so forth.
Now, I can even see the contacts who
did not actually complete
the journey with
all the reasons and the list
of the contacts who could
not go through the journey.
We covered through some
of the spring release
features through the eyes of
a marketer as it goes through
the lifecycle of marketing execution.
For the features I just covered,
and the ones I did not,
please visit our website.
Thank you for joining us. [MUSIC]
