- On this episode the professor stops by.
(upbeat music)
Hi everybody this is Gary Vaynerchuk
episode 281 of the Ask Gary Vee Show.
Extremely special because as I embark on
my Twitch adventures.
I'm getting more and more excited,
Tyler when is the Twitch studio?
- [Tyler] May 17th.
- May 17th Twitch studio will be there.
We also need to buy a
bunch of video games.
I will pick up a bunch garage saling.
We need screens, screens we're getting.
We need a sponsor.
Oh cool if you're watching right now and
you want to send me screens.
And that's your world email ...
Actually lets do this right now
right hook right from
the get on episode 281.
What do we need for the Twitch studio
that we don't have yet?
Screens, audio setup,
what's an audio setup?
Speakers? Cool.
Keep going.
Sorry to be doing such business here.
- No it's good you need capture cards.
We were talking about that before.
- All right capture cards
what else do we need?
- [Tyler] Old systems.
- I feel like I want to
go garage saling or eBay
to get my shit well actually if you
want to sell your video games...
I do need old systems.
I definitely need Genesis
because I want to play some Earthworm.
- Earthworm Jim?
- Yes.
I want to play a little bit of that.
I also need Super Nintendo for sure.
I really, really, really need Genesis.
Because NHL 94 I'm really curious where
I stack up universally on that.
I'm going to tell everybody
right now, high, high.
I'm all-time.
First of all 94 I had the cadence down.
I actually went through a streak where
people couldn't score on me.
Score.
This wasn't about winning or losing.
This was about could you fucking score.
Anyway lets get into this show.
My friend say hello to the Vaynernation.
Tell them who you are.
- Hi everyone I'm Ben,
Professor Broman on Twitch.
I'm a Twitch broadcaster
and yeah that's me.
- Give me more than that.
- More than that sure.
- Obviously we're going
to talk a lot about
video games and Twitch also
we're doing a call in.
Do we have a number I forgot
how we've even done that.
- [Man] We're calling them.
- Oh we're calling them right.
Literally that's how I freak out.
Put in your phone number
on Twitch and on Facebook
or just on Facebook.
- [Man] On Facebook.
- [Tyler] I'm on Twitch right now.
- You got some Twitch.
All right and are people like
am I popping my Twitch cherry?
- [Tyler] Yes.
- Right now.
Yes.
Professor how does it feel.
- [Professor] I am honored.
- You do know that it is very likely
that the first line of your Wikipedia
no matter what you accomplish in life
just because I'm going
to accomplish so much
is going to be on Gary Vee's first Twitch.
- Oh yeah, I am fully aware of that.
I hope to unseat it with some other stuff.
Some charity work.
- I'm sure you will I'm making a joke.
No, no, no way charity work is bigger
than my first Twitch video.
Okay so Facebook if you're watching put
in your phone number
we're going to call you.
Answer some questions here.
I want to make this Twitch
live streaming technology
video game cultured out,
but professor please give
us a little bit more.
How did you get to a place where
you're broadcasting on Twitch?
Give me a little bit
of childhood stuff here
like origin story comic book style like
were you bit by a Tarantula and
became a super video game player.
Like where were you born?
- Where was I born?
I was born in St. Louis, Missouri.
My dad was from Chicago, my
mom was from rural Illinois
like from a farming town.
So they moved to St. Louis
to start their own life.
- So your dad grabbed the farmers girl.
- Yeah he did.
And they moved down there.
He actually asked her out
everyday for three months
while she was engaged.
- Why is Professor here?
We need Professor's dad here.
- Oh I completely agree.
- That is so gangster.
I'm like stop.
Your dad asked a woman out who was engaged
everyday for three months.
- Yes.
- And they ended up making you.
- Yes they did.
- That is incredible.
- I'm incredibly lucky.
- Yeah you like ...
- I should not exist.
- You know how they talk
about four trillion to one.
His is like four gazillion to one.
- Yeah.
That's incredible.
Yeah, so I started playing.
- Like do you thank your
dad enough for life?
- Yeah my dad is an incredible guy
he's been through so much.
- What's his name?
- His name is Mark.
- Mark if you're watching right now.
I want you on this show.
Where is Mark right now?
- Well he's probably at work.
- Where?
- St. Louis.
- Is he a Cardinals fan?
- He is a Cubs fan.
- Oh that's oh.
- Lifelong Cubs fan.
- Dude I love your dad.
First of all he steals an engaged woman.
And then he walks into a heated rivalry
willing to be on the other side.
- [Professor] Oh yeah.
- I mean New York is number one.
I hate Boston.
Like as a city, not
the people I love them,
but not the soft ones under 30 that have
won all the championships.
The older ones.
I wished I lived in Boston as a Jets fan.
I loved when I went to Mount Ida College.
The Patriots weren't
the Patriots back then.
Thank God actually probably,
but I mean I love being
in an enemy territory.
I love going to road games
and wearing my jersey.
Your dad did that.
- Yeah.
- He's a Cubs fan in St. Louis.
- Always like there is a sea of red
and then there's my dad.
- [Tyler] Is it breaking
the Twitch terms of service
to put phone numbers in the caption?
Most likely yes. I would not recommend ...
- We break terms of service...
If I don't get banned on
the first day of Twitch.
Then I'm going to be disappointed.
Real quick.
- Sure.
- Was your dad ultra
emotional when the Cubs
won the World Series?
- Yes he was crying, my
mom took a video of it.
He stood up in the
middle of our living room
and said oh my God the
thing I've been dreaming
of ever since I was a
little boy I'm so happy.
Like tears were running down his face.
- Dude I'm almost crying
now thinking about the Jets
in the Super Bowl.
I am going to be a mess.
I just want everybody to know in my life
that the second the Jets win
the AFC championship game
that means they are
going to the Super Bowl
I am going on lockdown.
Like clear my calendar.
I'm hopeful that happens when I own them,
but if it doesn't God willing in some way
they do it before.
I'm locking down until the Super Bowl.
Like literally I get it
I so understand that.
Okay so you grow up and
you like video games or no?
- I love video games growing up.
- [Gary] From day one?
- Yeah.
How old are you?
- I'm 31.
- Okay so you're into what?
Like PlayStation? Xbox?
- The first game I played was Contra
on the Nintendo- like the NES.
- Because your dad had it laying around?
- Because my cousin and my aunt lived
with us and he had one.
And I played it on the
floor in this jenky setup.
- Contra up, up, down, down.
- Yeah did you play that?
Did you ever use the
glitch in the first level
where you could put a
baseball on your controller
and auto fire and get infinite lives from
scoring so many points.
- No I didn't know that
you guys are ... fuck.
I just did up, up, down, down,
left, right, left, right,
b, a, select, start,
Me too.
but like that thing.
This new level of internet hacks
I went out of video game culture when
the internet came along
and you'd watch some kid
who randomly figured out how to put it.
Like who the fuck was
the guy or the gal that
put a fucking baseball
on and figured it out.
- I don't know my cousin showed me.
He was like hey dude do this.
I was like oh this is great.
- Love it okay, so you
loved it right away.
- Loved video games right away
that was kind of my whole life.
You know it was a pastime for me.
And then I encountered Twitch because
I was using StumbleUpon
that Google extension.
- [Gary] I remember.
- Yeah I found ...
- Do you know that
Garrett Camp the founder
of StumbleUpon was also
the founder of Uber?
- How do I not know that?
- Same way I didn't
know you put a baseball
on a paddle to get
infinite lives on Contra.
We all know different shit.
- That's incredible. I didn't know that.
- [Gary] So StumbleUpon yeah ...
- So StumbleUpon took me to Twitch
first thing I saw on Twitch
was a charity marathon
to raise money for the
victims of Hurricane Sandy.
So I saw this incredible community
this live chat room they raised $30,000.
I was like oh my God I want
to be involved in this.
- [Gary] That's amazing.
- So that's what got
me interested in Twitch
was that first interaction so I started
being really active on the forums of the
people who started that event.
Then about nine months later
I started streaming myself.
- Doing what?
- Speed running.
- Speed running?
- Speed running.
So speed running in the gaming space is
finishing a game as fast as possible
using any and all available
mechanics in a game.
- I love that.
And so what did you play first?
- Borderlands two.
- Borderlands two for what system?
- It was on PC.
- And? How fast did you get through it?
- Two hours and 32 minutes.
- And that was incredibly good.
- And it's about it was pretty good.
I mean that's not the best time now,
but its really good time.
It takes about 40 hours to
finish the game usually.
- Jesus.
I could finish some games
like within a minute,
but it wouldn't be that
I actually succeeded.
I would just lose all my lives.
- Yeah you just run on ...
- Set the hack yeah I
finished in 38 seconds
batman eliminated got it.
- It's the bad speed run.
- Got it very cool.
- So I got started in that in that space
to try and participate
in the charity events.
- That was the thing.
I assume that was the
best thing you could do
so that you started with that.
- [Professor] Yeah.
- Just like I want to do
Double Dribble or NHL 94
or other things I'm really good at
or Super Nintendo Street Fighter
because the Blanca move I have
I somehow know how to do the Blanca thing
with electricity that nobody can beat me.
- [Professor] So you just frame lock them.
- When I say nobody I mean eight guys at
Mount Ida College from 1994 to 1997.
So I'm not sure where I rank globally,
but we'll see.
- Yeah so that was where I started.
So I kept streaming that
built a community around that game
and then took it from there.
- Has it been unbelievable
for you to watch
what's happened with
Twitch the way you know ...
It's been unbelievable for me.
I've been aware of Twitch forever
I was just in TV.
I've been aware of it
literally from the get.
Because I've been busy in
a different part of my life
I was never able to participate in it
the way I was able to with all
the other social platforms,
but I've just been so ...
This is not a joke the word
that comes to mind is proud.
I'm just so happy for
everybody in that community.
I like that community.
I think the Twitch community
and it's going to change
now because its getting
so pop culture,
but like what was so amazing about web 2.0
the old Vision three and dig nation and
all that stuff and the stuff that I know
you're about to bring up
based on being on StumbleUpon
there was a purity to ...
People don't understand
what Twitter looked
like the first year.
It was crazy, guys, it was crazy.
Like the early settlements of
humans are really nice often
and then they change.
Was it great to be a part
of that Twitch community?
- Yeah I mean entering Twitch when I did
when it wasn't a huge...
- [Gary] It was big, but it wasn't ...
- Big enough to have attention,
but it wasn't outranking CNN and
concurrent viewership like it is now.
- Look Twitches great line
of concurrent viewership
is unbelievably interesting and
almost weirdly overstated.
Because there's just so much.
- There's so many people.
- Yeah and people watch for a long time.
I don't down play it.
I think it's incredible,
but it would literally be equivalent
if basketball and football
were playing at all times, always.
Like it's structured to win.
- Yeah.
- What about the Drake and Ninja moment
from a cultural standpoint.
From somebody who lives in the game.
I was not stunned.
I was excited because I know these things.
A lot of people were stunned
in the Twitch community
how many people didn't know
about Twitch until that moment.
It was really fun to watch.
What was your reaction
to a cross the chasm
into culture that way?
- I was stoked.
Because everyone's a gamer right?
Gaming has penetrated culture a lot.
Like everybody plays games on their phone,
they play everything.
So it was a matter of time like I knew
it was a matter of time before some
big event happens and now
gaming crosses this chasm
and now everyone's paying attention to it.
I wasn't expecting it to be Drake.
To be the big driving factor
in that crossover with Ninja,
but I was excited.
- And you were watching?
- Oh yeah I was up until like three am.
- How did it go down.
Were you like actually eating a burger and
somebody texted you?
Were you live?
Were you taking a shit and
suddenly saw it on Twitter?
Tell me exactly the moment
you knew it was happening.
- I think I was doing my
usual hanging on the couch
watching some T.V. with my wife to relax
cool down from the day and
someone Dm'd me and said
Ninja's playing with Drake.
I was like what?
I open it up and Ninja's view counts just
going from 100 to
150,000, 200,000, 300,000
I was like holy shit.
Like it's actually happening.
- That's so awesome.
- I think he peaked at like
600,000 concurrent viewers
which is just mind boggling.
- What's the most concurrent
viewers you've ever had?
- 24,000.
- And what's the most you've ever seen?
- That.
That.
600,000 is the most I've ever seen.
- Is that the most?
- By a large margin, by double I think the
previous record was
around the 300,000 mark.
- And how many people are
watching right now on Twitch?
Seven.
- [Tyler] 309.
- Not bad.
- I know that's your first time.
- I didn't even announce my fuckin ...
How many followers?
Do I even have an icon yet?
Like is it even official?
Like is it still an
egg what's the default?
Dude I'm so pumped right now.
I'm obsessed now.
- [Man] I didn't realize that Facebook is
doing online streaming.
- Oh yeah Facebook is doing
a ton of online streaming.
Facebook, Google, Amazon, they're all ...
Everybody's doing everything.
Let me save everybody time.
If you're Facebook, Google, Apple, Amazon
you understand that Google
and Apple and Facebook
are going to buy retail companies right?
Like Facebook's going to buy Target.
Like Google's going to buy Target.
Facebook's going to buy Kohls.
Those companies - there's
only three layers.
The internet, is the layer.
Then there's a layer on top of it,
it's called Amazon,
Facebook, Google, Apple
and somebody may come along.
And then there's the next layer which
is just us and people like ...
Everything that's done is
going to be done by Facebook.
Everything. Cool.
- I agree, I'm a huge
fan of the internet yeah.
- Yeah this internet
thing is gonna happen.
This internet thing is going to happen.
All right phone numbers
lets do some calls.
Follow thematic I love
where this is going.
How did you first come into my world?
- My friend Kevin kept telling me you
need to check out Gary
he's great, he's great.
I'm really resistant to
people telling me what to do.
So I said fuck off.
I was like fuck you
I'm not doing that shit
and then finally he sent me an
Instagram video that you did about
send your trolls to me
that video, yeah right.
- Yeah.
- I was like okay yeah
I fuck with this guy.
All right I get this.
Then I started consuming your content
and watching what you do and
its really helped me re-orient the way
I approach a lot of content.
Like I have a podcast, now
I have a Facebook page,
now I have Instagram now I'm in all this
distribution because of
all your recommendation
and it's all doing incredible.
- Makes me very happy, brother.
- [Professor] Thank you.
- You're welcome.
My friends that are watching don't create
friction for your audience.
Some people like to listen
to a podcast while they're running.
Some like to watch your videos on the
way on their school bus.
Some want to read an article at lunch.
Do not create friction for the audience.
Who's this?
- [Man] Jeff.
- Jeff.
- [Jeff] Hello?
- Jeff it's me Gary Vee and the Professor.
- [Jeff] Hey what's up?
- What's up bro.
Thanks for calling.
- [Jeff] I was just watching.
- What were you watching on Facebook?
Yeah that's where all these
numbers come from right?
- [Jeff] I got you up on both.
I got you up on Twitch and on Facebook.
- All right.
- That's what's up baby.
Did you follow me on Twitch?
- [Jeff] Not yet I will though.
- Do it right now.
We will not answer this
question until you follow
I'll just wait no problem take your time.
- Should be done.
- [Jeff] I'll do it right now.
- No problem. No problem. No problem.
Dude I'm going to be on Twitch 24/7.
You know why?
Because the big screen with the feedback.
Like I'm addicted to feedback.
- It's incredible.
- Like I can't deal with that.
I want the feedback now.
Give it now.
Like the feedbacks too much.
To me that's the thing.
- That's the coolest.
- Yeah and just talking
to Jonathan over easy
like you know what's going to be fun.
There's a whole new slang.
I'm going to be so pumped about the slang.
The emojis and the fuckin ...
- Let's get some (mumbles)
in chat for Gary.
- All the acronyms.
I don't even know what the fuck ...
- [Jeff] All right I
got you guys followed.
- You're about to see
it (mumbles) chat guys.
- I just see a lot of this shit.
And like ...
- [Jeff] I followed you Gary.
- Thank you so much all
right what's your question?
- [Jeff] I've been following
you for a little while now
- Thank you.
- [Jeff] And I've been
watching some of your content
and I kind of see how you like to reverse
engineer problems and
things that happen ...
- Yes.
- [Jeff] And things that
you're trying to figure out
and how to succeed.
- Yes.
- [Jeff] So I was just
kind of wondering how,
a question for both of you,
could you do that for
Twitch and streaming?
How to reverse engineer
so I'm gaining success
as a small streamer?
- You're going to love this
the amount of value
that I'm going to bring
to the Twitch community and the emerging
Twitch community is going
to be extraordinary.
Because I am at my best when
I come in with fresh eyes.
I am at my best when I have fresh eyes.
Like I don't even know
what this emoji character
thing you just said.
I'm going to look now.
I'm going to get intrigued.
I'm going to learn, I'm going to listen.
We're going to talk about it.
About a year from now I'm going to come
out with four to seven meaningful pieces
of content because I'm
coming with some sort
of audience so the week of May 17th
I'm going to give a hard push.
I'm going to have a bigger fan base
to start on there than most,
but I'm still going to be small for me.
Compared to other places.
More importantly no matter how many people
are following I'm just going
to be learning my cadence.
And I with my fresh naive eyes
I'm going to figure shit out
that nobody else is doing
or a variation of what
everyone else is doing
because I understand human psychology
and because I understand
how to bring value.
What's amazing for me on the Twitch side
is that Twitch is such an
incredible entertainment platform
and has other pieces of content
I'm sure as soon as I start
looking under the hood
there's all sorts of shit
going on, can't wait.
I'm a unique individual
because I know that
there is so many aspiring
Twitchers, right?
Can I use that term?
- Broadcasters.
- [Jeff] Broadcasters, streamers.
- Broadcasters, streamers
so to me I'm excited
because I'm going to
be thinking about that.
I'm going to be thinking
about the 17 million kids
right now sitting and
being like when I grow
up I'm going to make $4
million a year being on Twitch.
Or being a professional e-sports player.
And that's how I'm going to think and
I'm going to teach them how to
get their first sponsorship.
I'm going to teach them how to build their
brand outside the platform so that they
can build back into Twitch.
- [Professor] Yeah, it's so important.
- It's so important.
- It's unbelievable.
- I mean this is going
to be a great trade.
I'm going to give a ton to the community
and the community is
going to give a ton to me
because I'm going to be able to...
Do you know how many people
right now are watching?
You're not live right now are you?
- I'm hosting your channel right now.
- Right, so that freaks me out.
- So your channels up on my channel.
- So that's absurd right like I'm
going to DM Ninja right
now and be like yo dick
like I need you to host
me on your channel.
He's going to be like yeah.
Because whatever he wants in return
like I'll walk to Chicago suburbs and
give him what he wants.
- [Jeff] That's awesome.
- So the answer is yes brother,
but the other thing I would say
is the other thing that is good about
my career whether it's Vero or Elo
or a million other things.
I don't jump to conclusions.
I didn't have anything to say about Vero
because I just don't want
to be a person that talks
just for the sake of talking.
You won't hear a lot of advice from me
on Twitch that's specific to Twitch.
I may give you philosophical advice,
but you'll hear a lot ...
Stay patient with me brother.
Because I only like talking
from a place of knowledge
not from guessing and
that has serviced me well.
- [Jeff] Yeah.
- So I'll give theoretical things
there will be some nuances
I'll probably have a quick hot take
that first day when I'm on,
but the good stuffs
going to come six months
or a year in - makes sense?
- [Jeff] Yeah that makes sense
because I know a lot of people -
I'm sure there are tons of
people who are trying to grow
and everything so just trying to see where
everyone is coming from.
I've been trying to take your advice from
doing your own thing,
but also see what other
successful people are doing.
You know put my own spin on things.
- That's exactly right.
You don't have to go too
hard at making your own spin
of things let me explain
you could follow how Kobe
was a good basketball player.
You're naturally going to
have your own spin on things
because you're a human being,
but like taking 1000 jump shots and
eating right and watching film is right.
And I think sometimes
people try to do something
out of character to be different.
You just being yourself
is what is different.
- [Jeff] Yeah.
- Got it?
- That's been the most winning equation
for any incredibly successful broadcaster
remains very authentic to who they are.
Even if they're playing a character
that comes from a place of truth in them
and the closer you can get
to who you actually are
it informs all the content
you make on Twitch.
- Let me give you a preview when someone
beats me at Double Dribble on NES
I'm going to beat the
first seven to 10 people.
And then I don't know some
Instagram influencer with
a million followers wants to come and
play me and I'll think that's a good idea
and we'll play and she'll beat me.
I just want to give everybody a preview.
I'm going to pull out the controller
because it's easy to pull
out a Nintendo controller
and I'm going to throw
it against the wall and
I'm going to smash it.
(laughing)
- I can't wait.
- I'm just saving everybody time
you've never seen me in
that environment before.
So when I do that.
I'm not doing that for ratings on Twitch.
It's what I did my whole life.
I went through controllers like people
- [Jeff] Yeah.
- Go through toilet paper.
I am a sore sport.
- Yeah and that's...
- Sore sports' funny to say.
When's the last time you heard sore sport.
- That was like my whole childhood.
- Yeah.
- I hated losing too.
My dad's like quit being
such a sore sport and
I'm like I lost.
- AJ's here somewhere
and I never lost to AJ.
- [Jeff] No one likes losing.
- In NHL 94 he played his ass off one time
and I came in and he ambushed me
and he actually beat me.
I punched a hole through his bedroom wall.
Like so fucking huge it's crazy.
Brother thanks for the call.
Good luck.
You know lets do another call.
I think it's right no question
authenticity is so cliche.
Right, but it's the fucking answer.
To me its easy to always be me because
I'm really bad at everything else.
Like I'm not good at it that's
why I got D's and F's in school.
- [Professor] Yeah.
- Right like I'm not good ...
- I was excited to see the score card.
- This is the next people?
Who's this?
- [Man] Tyler.
- Tyler.
Tyler from Michigan you better answer now.
This is your shot.
- Come on Tyler.
- Tyler, Tyler, Tyler.
- [Tyler] Hello?
- Hey Tyler from Michigan it's
Gary Vee and the Professor.
- [Tyler] Yo what is up guys?
- Hey.
- What is up how are you?
- [Tyler] Doing great man doing great.
Glad to see the Twitch Universe finally
getting a hold of Gary Vee.
- It is true my friend.
- [Tyler] It's been way too long brother.
- Way too long.
I mean literally Justin
told me when he launched it.
Like way to long is aka me the
day it launched to right now.
You know back to
authenticity I knew that I
wasn't in a position to bring value.
I knew that I was live
streaming in other places.
I had other options that if I was going to
go to Twitch I did want
it to have a little
bit of a video game spin.
I knew that I wasn't
playing League of Legends
or shooter games and I was like okay.
And then obviously several years ago.
I'm like okay the classic games.
Like that is good.
One day and now where I am in my career
being able to build this studio
which I'm going to build right there.
I can't wait to have
Draymond Green come through
here this summer and
destroying him at NBA Jam.
That's going to be some viral shit.
- NBA Jam is the fucking best.
- What's your question brother.
- [Tyler] The question
is for Broman what are a
few things that you
think upcoming streamers
focus too much on?
And what should they
be focusing on instead?
- Okay so I think that everyone focuses on
over designing their channel.
You focus on your overlays, your camera,
how your camera looks,
how your audio sounds
and all this other stuff
and people will spend months
designing all this stuff
and they'll never actually stream.
So what's important is
the content and you.
You need to get on there
and start streaming.
- I apologize for interrupting you
this is such good advice.
I don't know if you were
just watching me bro.
I literally asked my team if we
even had a logo for the icon.
That's how much I believe
in what you're saying.
I'm like completely the reverse.
Doing is what matters.
Everybody that is over
designing their channel
is just excuses to not do.
- [Professor] They're trying
to find the secret sauce.
- People that say they are
perfectionists are full of shit.
They're a I don't want to do shit-ist.
- I would agree.
- [Gary] Okay, keep going.
- Yeah so don't over design
just focusing on doing.
The second thing is you
really need to focus
on whoever shows up that
person is your best friend.
Like they're your best fucking
friend because that ...
- [Gary] Whoever showed up to the ...
- Whoever shows up to watch you.
Your first viewer.
- [Gary] Watch.
- I remember my first viewers name.
- Which is?
- His username was black Ryan 92 and
he hung out while I was
playing Lego Lord of the Rings
on my second stream ever that was not
with people from the forums.
And we talked about his job and
how much he liked burritos for two hours.
- As you were talking and he
was texting back in the chat.
- Yeah he was talking in the chat.
- Just want to.
I know it but I want to know everything.
- Yeah we weren't on voice.
- Now it's started.
Now I'm not just flirting now
I'm going to know every little thing.
- So the more you invest in that person
they're going to come back.
- Of course.
- And they're going to tell your friends.
- Do you know that I replied
to every single person
that hit me up on Twitter
from 2009 to 2012.
- I did know that.
- All of them.
It's impressive as shit.
Thank you.
It's what you have to do.
I'm so pissed everybody
wants to have more followers
yet they take the 137
they have for granted.
How the fuck do you think
you're going to get more?
You need those 137 to get you to 1000.
How did you find me?
- I found you because of my friend Kevin.
- Exactly I remember
from a few minutes ago.
That was me making a point.
That wasn't an actual question.
- Sorry one thing you learn the more
you're on Twitch is you're
going to get the same question
over and over, but they
definitely want the answer.
- Oh how good was that.
Yeah you say that.
Does that make sense to your brother?
- [Tyler] Yes thank you two.
- I think the other thing is and
I don't have advice this is
an intuition from super far.
I think that people do think too much
about creating and not
enough about documenting.
I talk up to my audience about this a lot.
Like you know to me its just like the
natural things that are happening
in your life at the moment
are just so much of the ammo
and people get crippled of
you know I'm going to make
it awesome so people tune in.
- It does not have to be awesome.
- I don't see it, I don't see it.
- Especially on Twitch.
- Especially if you're
lucky enough to be good.
- [Professor] Oh yeah.
- Like if you're lucky enough to be good
I mean lets not forget
what people are watching
like obviously personalities can carry,
but like being good at a game or
having a unique twist on things is a big
part of the action.
- I'm like occasionally good,
but like not being good all the time.
Like that's so key when I started ...
- Thanks for calling
brother, have a great day.
- [Tyler] No problem.
- To that point when I started streaming
I was streaming speed runs
so it was really high skill,
high levels of execution really focused
and I was scared I would learn new games
and I wouldn't stream that.
And then I realized I'm
spending all this time offline.
- Document the process yeah.
- I was like screw that I'm just
going to stream it.
- I'll show people.
- Yeah I'll show you how
hard it is to do that.
- How often do you stream?
- I stream every single day of the week.
- For how much?
- Six to eight hours a day usually.
When I first started I streamed for
two and a half years every single day
12 to 18 hours a day with no breaks.
- [Gary] You just went.
You went for it.
- Yeah all in.
It was an opportunity
like I saw it happen.
- How were you able to afford that?
- It cost me $900 a month to pay for
absolutely everything in my apartment and
I ate ramen noodles.
- Incredible man.
- That was it as humbly
as I possibly could.
- [Woman] Thank you for
calling Warren Street (mumbles)
for quality assurance ...
- Guess we're going to pass on that.
What is the most interesting memes,
executions things that are popping up.
What is the current state of Twitch
from the Professors point of view
of like some of the more interesting
shit that's going on right now.
- Interesting stuff that's going on
people are getting really
creative with the IRL directory.
There's a guy named Kitboga
who sets up fake machine PCs and
he calls scammers to
remote into this fake PC
and he streams the whole experience and
he scams IRS scammers like people
who take advantage of your grandparents
and steal your money and stuff.
So he'll like lead them
on for like three hours
in this whole show.
Like he'll get in a car and
he'll have fake car sound effects and
he'll use a voice editor to make him
sound like a grandma and
then at the end he does this big
reveal where he's like listen I'm really
like a 28 year old guy.
How do you live with yourself
doing this horrible stuff scamming people?
So like that's something
that's really, really
interesting that's happening.
- [Gary] I'm super into that.
This guy sounds like my hero.
- Yo he's everyone's hero I love Kitboga.
- Fredrick?
- [Man] I'm not sure who that is.
- What do you mean you're
not sure who that is?
- I don't know who's calling.
- Oh somebody is calling.
It's Gary Vee.
- [David] Hey Gary this is David.
- Hey David how are you?
- [David] Good, what's up Broman?
Good to see you on the show.
Really happy for you.
- Thanks man.
- [David] So my question I just wanted
to ask a little bit about
e-sports in relation to streaming.
So Gary I don't know if you
have any e-sports investments,
but Broman I'd also love to get some
of your perspective on e-sports and
how that's going to effect streaming.
If its going to take over in any way.
Kind of just what the relation is there.
- I mean I'm spending an
ungodly amount of my time
kind of tasting and watching from afar
in kind of the same
ways I looked at Twitch
over the last two or three years,
but probably even more intensely.
Look I think e-sports
is not going anywhere.
Like I always try to remind people
that boxing and horse racing were
two of the three biggest
sports in America in 1945.
Like baseball, boxing,
and horse racing period.
I think the cats out of the bag.
I think they co-exist very easily.
I don't think streaming and e-sports
obviously e-sports is executed through
streaming a lot of times,
but I think of them as separate entities,
but like the cats out of the bag.
I watched UFC literally from day zero
kind of come what it's become
we struggle with respecting history.
We can only see what's in front of us.
Like you will be blown away
by the four biggest sports
in America the day before you die.
All of us in this room.
You will be blown away by what they are.
So I think e-sports is
going to be a monster sport
in our culture going forward.
You know you see all
the little things right.
You see all the little things.
Whether it's the commissioner of the MBA
announcing the first pick.
Whether it's the investment
that Activision is making.
It's a foregone conclusions
this is not a debate.
This is a when not if.
- E-sports currently is going through
a lot of growing pains.
It's becoming more in the
public like Overwatch league
is kind of the first big
huge mega produced situation.
- [Gary] Yeah.
- So you're seeing
people sort of learn how
to figure out how do we operate teams.
How do we turn this into a net positive
venture for people that are investing ?
- I apologize for cutting you off
this is a space I love.
I want to remind everybody
go do your homework
there was a lot professional
football leagues
and baseball leagues
and basketball leagues
and eventually you had the NBA, the NFL,
Major League Baseball.
So there's a lot of leagues
when there is a new sport.
Everyone is trying to jockey for that
and so when people use the excuse well
there's no league and all these things.
Correct that's what
happens in the beginning.
- It's a formation period.
There isn't like a clear winner.
There isn't a clear rule set,
but the fact that the
International Olympic Committee
is starting to talk
about including e-sports
in the Olympics its a big deal.
- Guys people get scholarships
to top universities
to play e-sports I don't
know what else to tell you.
There are men and women
right now at Michigan State
walking on campus not paying for school
because they're on the e-sports team.
- Exactly.
It's a full ride scholarship.
That's insane.
- I don't know what else...
So that's what I think Dave you know.
- [David] Cool, I have one follow-up
so you mentioned the Twitch studio
that you're building are you going to have
any kind of competitive focus for that?
Or is it more streaming games for fun
like you mentioned earlier?
- For me it's only competitive Dave.
That's the only reason I'm doing it.
Literally when I have
cool people coming through
whether influencers or
mainstream celebrities
my hack with it and why I'm putting
it right outside my office is again
you see when I'm doing a lot
of hip hop and influencers
and athletes like literally
it's going to be the person
comes to visit and if
they're taking a photo
or doing an Ask Gary Vee or coming through
if I can find 15 minutes
to play them in one battle
Mortal Combat at Sega
or I'm going to curate
a bunch of games that
I'm decent at because
I don't want to get my
fucking face beaten everyday.
- [Professor] You're just
going to ambush people.
- Yeah I'm just going
to be like oh hey ...
- [Professor] Play this game I'm great at.
- Yeah I mean the ultimate
to me is playing athletes
that actually play that sport
in that game old school.
Like Josh Jackson right now
is running around the office
he's a Vayner Sports signed kid.
Today's Thursday?
Literally a week from today when
you watch the NFL draft I will be sitting
with Josh at the green room
he'll get drafted
somewhere between 10 and 25
and he will hug his mom and his brother
and then me and AJ and right now he's here
getting fitted for his
suit to wear at the draft
next Thursday in Dallas.
I would've snuck out 15 minutes
if this was a month from now
and I would've played him in Madden 94 and
we would've streamed that and
hit up all the Iowa State fans
and it would've just been culturally fun.
You know what I mean.
- [David] Awesome.
- Thanks man.
- [David] I have one
more question for Broman.
I just wanted to get some advice from you
I know that you are the
charity director for
GuardianCon and that obviously
involves a lot of networking
to get bigger streamers
return to GuardianCon.
Do you have any kind of
advice for slower streamers
out there as far networking goes
how have you been successful
in networking for GuardianCon?
- So networking for
charity events you'd thing
it'd be really easy,
but you're asking people
to give their time right?
So, you really need to
pull in a network that
you already have established and
in my mind if you're getting
started on Twitch the
best way to network is to
take time go into chat rooms
and focus on chatting with
the people that are there.
Like go to your 10 favorite
streamers chat room and
focus on talking to the
people that are there.
Not necessarily trying to get
the attention of the streamer
because I'll tell you from my perspective
the highest value person in my chat room
is the person who can
keep conversations going
with the other people in chat.
Because they're the people who are driving
the conversation and
generating value for me
and I will do almost
anything for people like that
that ask me.
- And Dave I would also
say if you're going
to these chat rooms of top streamers
make sure you're giving to the community
not just taking.
Going in there with the purpose of what
Professor just said where the full intent
is you're going in you're trying to siphon
some fans from five top streamers
for something you're trying to do
even if it's something as noble as charity
or selling a hoodie you will lose.
You have to go into it,
being part of a community means
doing things that you need to
do to be part of a community.
Not coming in and taking out and striking.
- You give and you give and you give.
The ask comes way later when
you have a relationship.
- [Gary] Jab, jab, right hook.
- Mhmm right hook.
And you have a friendship yup.
- Thank you Dave.
Professor thank you for
being on the show man.
- Thank you so much for inviting me.
- What can you tell the Vaynernation
as parting shots about the Twitch world,
your world what you
expect from me on Twitch?
Give us a manifesto here on your way out.
- A manifesto?
I'm incredibly excited that
you're going to be on Twitch.
I can't wait to see the
fun that you're going
to bring to the space
and the intelligence.
- [Gary] Thank you.
- So I'm really looking forward to that.
If you are in any way
interested in business stuff
or any getting involved
in marking on Twitch
its a great space for that right now
it's very underdeveloped so
its under priced attention.
I think that especially for
me as a charity director
operating the charity space if you are
not paying attention to
Twitch the influencers
there and the power that you can create
this avalanche effect to raise money
you really need to start
paying attention because
you'll be losing if you don't.
- It makes so much sense.
It still has a lot of purity.
It's got scale.
Which always leads to good.
You should have seen the
good on Twitter 2007 to 2009.
As a matter of fact Google
this right now look up,
you look it up too good people day.
I just missed it.
This is so crazy put up good people day
and let's see if I come up,
put in my name I might be naming it wrong.
On April 2nd 2008 I was,
this was 10 years ago.
10 years ago, two weeks
ago I made April 3rd
on Twitter Good People Day.
- [Professor] That's awesome.
- Like that was the context of the room
and that makes sense of
what's going on in Twitch.
You get to ask the question
of the day fire away.
- A question of the day all right.
The question I would ask you
is why haven't you started yet?
Whatever it is you're doing.
Whatever it is you want to do
why haven't you started it yet?
- Love it.
- Start.
- Professor thank you so much.
- Thank you so much.
- You keep asking questions
we'll keep answering them.
