Hey Ambitious Professionals! It's Linda
Raynier of lindaraynier.com guiding you
to a career and life you'll truly enjoy.
If you happen to be a recruiter a hiring
manager or an HR professional then
you're in luck because today's episode
is actually the very first of a five
week series that I'll be doing right
here on YouTube
where I'll be teaching you how to
recruit and find the best job candidates
for your company and so in today's
episode I'm going to show you the very
first step on how to recruit the best
job candidates and that is all about how
to write a compelling job description
as a career strategist I've been able to
help numerous professionals land their
dream job offers and if this is
something that you're interested in
working with me one on one I can give
you details about that at the end of
this video let's face it it's actually
really difficult to find a good job
candidate who you would love to work at
your company and because it isn't easy
the key to finding attracting and
recruiting the best job candidates is in
knowing how to bait them I have seen
thousands of job descriptions throughout
my career and I can say from my own
personal opinion that about 95 percent
of all the job descriptions that I've
seen are not all that attractive or
compelling to job candidates if you're
looking for that amazing top-of-the-line
candidate so are many other hire
managers and companies and so because of
that these candidates have the luxury to
be picky and they don't necessarily have
to interview for your company if your
job description isn't all that
attractive to them so here are my four
tips on how to write a compelling
attractive job description that will get
more of those amazing job candidates
applying to your position tip number one
hook them with intriguing questions so
the first thing that you want to do is
to have a compelling is this you section
in the beginning of your job description
this is where you can lure them with
intriguing questions that basically
describe the job candidate and what they
would be looking for in their next
career move these key questions are
going to spark their interests and perk
their ears and make them want to read
the job description further the reason
for this is because typically job
descriptions just are very straight to
the point this is what you'll be doing
jumping into the duties and
responsibilities of the position but
instead when you can ask questions as
the starter to your job description it
makes it that much more interactive for
the candidate who's reading it and it
feels like you're speaking directly to
them so let me explain by sharing an
example with you let's say that you're a
recruiter
and the job that you are currently
recruiting for hiring for is a designer
position to start your job description
you can ask are you passionate about
developing designs for exciting brands
do you love advertising and sharing
creative ideas do you have vision and
talent to develop design work for
innovative media concepts now these
questions are fairly simple they're
straightforward and there are even a
little bit broad but they still relate
to the job and the key is that they are
intriguing for the job candidate who
happens to be reading it at the end of
the day what you want to do with this
intriguing questions section on your job
description is to get the job candidate
interested and reading it saying yes
that's me yes that's me nodding their
head and like I said wanting to read the
rest of the job description to find out
more tip number 2 summarize the job
before getting into the details this is
all about having an overview description
paragraph on your job description rather
than just right away jumping into the
details and to do's so in this overview
or summary section of your job
description you want to describe the
overall purpose of this position and
what goal this job is meant to achieve
for the company and again you want to
stick to the theme of making it
compelling and meaningful and the key to
making things meaningful is to explain
why this person will be doing what
they'll be doing so if we go back to our
designer example in this section you can
say something along the lines of this
designer will help to create front-end
design for websites emails and print to
help clients express the story of their
brands in a refreshing way so anyone who
can relate to this goal or purpose of
helping clients to refresh their brands
in an exciting way is likely going to be
interested in doing this job and
therefore applying for your position tip
number three write detailed job duties
that explain not just what they'll be
doing
but why once you get to the section on
your job description where you have to
write up the responsibilities make sure
to not just make a
grocery list of tasks that they need to
do without explaining the purpose behind
why they need to do them so remember to
write your duties in the order of
importance and give each bullet point a
purpose for example it's not just create
designs for the product or service
instead its create designs that are
appealing and unique and help intended
audiences to feel personally connected
to the product or service
adding the y-component to every bullet
point changes the vibe of every duty
that you list down on your job
description and again attracts the top
candidates and finally tip number four
qualify them at the end what I mean here
is to now finish off your job
description with a additional
qualification section that goes above
and beyond the duties the task that
you've already written out as well as
the summary from before here you want to
list out anything else that from a
technical perspective you are really
looking for from this job candidate so
it could be additional certifications or
courses that they may have taken or
certain types of technical knowledge
that you really want them to have
software skills you can list them all in
this section to help you refine your
search and make sure that you are able
to find the best job candidate there you
have it my four tips on how to write a
compelling attractive job description so
that you can find and hire the best
talent into your company now if you are
someone who is currently on the path of
looking for a job rather than hiring and
recruiting and you have found that
you've been struggling with your job
search you haven't been getting that
many interviews and you haven't been
getting any job offers and you're ready
to receive one-on-one professional
guidance from me then feel free to reach
out to me on my website at lindaraynier.com/standoutgethired
read
through the page fill in the application
form and from there if it seems that we
are a potential match then one of my
team members will be reaching out to you
directly so if you liked this video then
please give it a thumbs up subscribe
share it with your friends thank you so
much for watching and I will see you in
the next video
Ready to get the job you want? Top Notch
Interview is coming soon.
For more info and free training, head to
JOINTNI.COM
 
