
English: 
This is Horseshoe Bend.
It’s a stunning view of a U-turn in the
Colorado River near the border of Arizona
and Utah.
In the early 90s, this spot was a hidden gem
— accessible by an unmarked dirt trail off
the side of the highway.
Locals described it as “nearly empty”
— and that “hardly anybody knew about
it.”
But over the years, its popularity grew: first
slowly...
… and then suddenly.
Until it became this.
In this past this used to be that this place would get maybe
a few thousand visitors every single year.
Now, that number is more like 1.5 million.
And it keeps growing.
That change didn’t happen because of any
big marketing push.
It happened because of geotagged pictures
like these.
Digital popularity is physically changing
the landscape.
This place — and other public lands like
it — are trying to adjust.

Chinese: 
這是Horseshoe Bend。
這是一個令人驚嘆的U形轉彎視圖
亞利桑那州邊界附近的科羅拉多河
和猶他州。
在90年代初，這個地方是一個隱藏的寶石
 - 可通過無標記的污垢小徑進入
高速公路的一側。
當地人形容它“幾乎是空的”
 - 而且“幾乎沒有人知道
它。”
但多年來，它的受歡迎程度增長了：首先
慢慢的...
......然後突然。
直到它成為這個。
在過去，這曾經是這個地方可能會得到的
每年有幾千名遊客。
現在，這個數字更像是150萬。
它不斷增長。
這種變化並沒有因為任何原因而發生
大營銷推動。
這是因為地理標記的圖片
像這些。
數字流行度正在發生變化
景觀。
這個地方 - 和其他公共土地一樣
它 - 正在努力調整。

English: 
Social media — I believe — was the
main trigger.
That explosion — just — has been overwhelming.
You can see that social media explosion when
you look at the rate of Google searches for
Horseshoe Bend.
But it isn't the only previously-hidden spot
that's become internet famous.
Similar increases have happened at Devil’s
Bathtub, a swimming hole in Virginia...
… Kanarraville Falls, a waterfall trail
in Utah...
… and Vance Creek Bridge, an old railroad
overpass in Washington.
So why are these places getting so much attention?
For outdoor photographers searching for the
perfect shot, Instagram made things easy:
The app’s interface put geotagging — the
practice of attaching location data to a picture
— front and center.
And if a hidden spot didn’t already have
a location tag available, anyone could create
one.
These Instagram hotspots were often located
either just outside protected lands, or far
off the beaten path.
So as America’s National Parks became more
popular than ever,
these places started getting National
Park-level crowds without having National
Park-level infrastructure.

Chinese: 
社交媒體 - 我相信 - 是
主要觸發器。
爆炸 - 只是 - 一直是壓倒性的。
你可以看到社交媒體爆炸的時候
你看看谷歌搜索的速度
馬蹄形彎。
但它不是以前唯一隱藏的地方
這已成為互聯網的名氣。
魔鬼隊也有類似的增長
浴缸，弗吉尼亞州的游泳洞......
... Kanarraville瀑布，瀑布小徑
在猶他州......
...和Vance Creek Bridge，一條古老的鐵路
在華盛頓的立交橋。
那麼為什麼這些地方受到如此多的關注呢？
對於尋找的戶外攝影師
完美的拍攝，Instagram使事情變得簡單：
該應用程序的界面放置地理標記 - 
將位置數據附加到圖片的做法
- 前面和中間。
如果一個隱藏的地方還沒有
任何人都可以創建的位置標記
一。
這些Instagram熱點經常被找到
或者只是在受保護的土地之外，或遠
走出人跡罕至的道路。
因此，隨著美國的國家公園變得越來越多
比以往更受歡迎
這些地方開始獲得國家
公園級人群沒有國民
公園級基礎設施。

Chinese: 
聯邦保護區需要大量的
規劃和工作，以保持人和環境
安全。
這裡沒有發達的踪跡。
沒有任何洗手間設施。
沒有欄杆。
這是一個未開發的網站。
沒有那個基礎設施，自然景觀
可能會被破壞 - 人們會跟踪地理標記
趨勢有受傷或死亡的風險。
在科羅拉多州的Conundrum Hot Springs，遊客
野生動物不安，砍伐木柴，
並留下了壓倒性的數量
人為垃圾。
至少在紐約的Kaaterskill瀑布
服用或冒充時有四人死亡
對於圖片。
在Horseshoe Bend，小道設計師也是如此
上班。
公園服務和佩奇市是
創造400多個停車位，歡迎您的光臨
中心，浴室，安全的觀景台
欄杆和配備激光的標誌
考勤。
他們正在建立一個新的ADA兼容
小徑，內襯石灰石保護
周圍環境和加強
氯化鎂使砂礫保持在原位。

English: 
Federally protected areas require a ton of
planning and work to keep people and the environment
safe.
There wasn't a developed trail here.
There weren't any restroom facilities.
There was no railing.
It was an undeveloped site.
Without that infrastructure, the natural landscape
can be damaged — and people following geotagging
trends are at risk of injury or death.
At Conundrum Hot Springs in Colorado, visitors
disturbed wildlife, cut down trees for firewood,
and left behind an overwhelming amount of
human waste.
And at Kaaterskill Falls in New York, at least
four people have died while taking or posing
for pictures.
So at Horseshoe Bend, trail designers are
getting to work.
The park service and the city of Page are
creating over 400 parking spaces, a welcome
center, bathrooms, a viewing deck with safety
railings, and laser-equipped signs to count
attendance.
And they’re building a new ADA-compliant
trail, lined with limestone to protect the
surrounding environment and reinforced with
magnesium chloride to keep gravel in place.

English: 
Throughout the trail, all the improvements
that we're doing are aimed at creating as
natural an environment as possible.
It's a difficult balance.
You're not going to stop people from going
to the rim's edge and trying to capture that
iconic photo.
We don't want to wall it off.
So all we can do is implore that people be safe.
For places like Kanarraville Falls in Utah,
that concern for safety extends to their residents,
too.
The town’s water comes from a spring near
the falls, where’s it’s piped to tanks
near the canyon entrance.
It used to be a local secret — but in 2016,
40,000 people hiked that trail, disturbing
the water source and leaving debris behind.
It shares so quick, and it gets out
there so fast, that people can look at it
and say “Oh wow, look at that!”
Then they tap on the photo, and it’ll tell
where it was from or where it was taken.
Things like that, and people go wild over it.
You can imagine what that does to
the canyon floor, the trail, the water
— people in and out.

Chinese: 
在整個過程中，所有的改進
我們正在做的目標是創造
自然環境盡可能。
這是一個艱難的平衡。
你不會阻止別人去
到了邊緣，試圖抓住它
標誌性的照片。
我們不想讓它失效。
所以我們所能做的就是懇求人們保持安全。
對於像猶他州的Kanarraville Falls這樣的地方，
對安全的關注延伸到他們的居民，
太。
鎮上的水來自附近的一個泉水
瀑布，它用管道輸送到坦克
靠近峽谷入口。
它曾經是一個地方秘密 - 但在2016年，
40,000人徒步前行，令人不安
水源，留下碎片。
它分享如此之快，它就會消失
那麼快，人們可以看到它
然後說“哦，哇，看那個！”
然後他們點擊照片，它會告訴你
它來自何處或何處。
這樣的事情，人們對它瘋狂。
你可以想像它的作用
峽谷地面，小徑，水
- 進出人員。

English: 
We've just tried to take adequate measures
to try to work with the ecosystem, and
not have it ruin our water source.
Others are taking a different approach: there’s
now a growing movement in the nature photography
scene against geotagging.
So, in 1999 this organization called Leave
No Trace came up with a set of guidelines
for people to use while they’re in the outdoors.
These are things like don’t leave trash
behind, don’t interfere with wildlife, leave
everything as it was when you saw it.
And now in 2018 they’ve announced that they’re
encouraging people not to geotag photos while
they’re in nature.
We’ve always had the tendency to explore
— and sometimes be irresponsible in nature.
Modern technology just amplifies those
urges.
With so many natural wonders at our fingertips
today, it’s even more urgent that we treat
them with respect and care — before it’s
too late.
Hi there – thanks for watching The Goods,
and thanks to our sponsor, American Express.
AmEx has a credit card feature that gives
you choices for how to make payments big or
small called Pay It Plan It.

Chinese: 
我們剛剛嘗試採取適當的措施
嘗試與生態系統合作，並且
沒有它毀了我們的水源。
其他人採取不同的方法：有
現在是自然攝影中不斷增長的運動
反對地理標記的場景。
所以，在1999年這個組織叫做離開
No Trace提出了一套指導方針
供人們在戶外時使用。
這些都是不要留下垃圾的東西
落後，不要干涉野生動物，離開
你看到的一切都是如此。
現在在2018年，他們宣布他們是
鼓勵人們不要對照片進行地理標記
他們是天生的。
我們總是有探索的傾向
 - 有時候在性質上是不負責任的。
現代技術只是放大了這些
敦促。
擁有如此多的自然奇觀觸手可及
今天，我們對待它更加緊迫
他們尊重和關心 - 在此之前
太晚了。

English: 
Pay It helps you reduce your balance by
making small payments throughout the month.
and Plan It can help you split purchases over
$100 up over time.
You can check it out at americanexpress.com/payitplanit
And thanks again to American Express.
Their support made this series possible.
