Jenny: Hello everybody and welcome back to
my channel.
My name is Jenny, and this is the official
YouTube channel for an amazing software called
Spot N Paste.
Before we begin, I have to ask, please hit
the subscribe button below, and the bell to
get notified whenever our next videos come
out.
Jenny: Now today we are going into the part
two of our Shopify marketing series, which
is absolutely amazing.
We are giving you guys so many tips and tricks
[00:00:30] to really get your Shopify store
marketed and to get buyers to come in and
just spend more money, and increase your income.
Please make sure too, that you do hit the
link in the description below and get subscribed
to the blog list so that they get into your
Emails, and you can even read them over.
Jenny: Now, we're going to be going into loyalty
programs and why they're so important.
The reason why you want to be [00:01:00] offering
loyalty programs in your store is because
they keep your buyers interested, and it makes
them want to come back and to keep shopping
with you.
I mean, think about Amazon.
Amazon has a loyalty program.
You pay $100 for a year, and then you get
free two-day shipping.
Even Walmart has it where ... What is it?
I think it's like $25 or $35 a year and then
you get free shipping.
Even [00:01:30] Overstock offers that.
Whereas with Overstock it's more you pay and
then you get to have cashback rebate.
If huge online stores are doing it, then you
really should be making sure that you are
also offering this in your Shopify stores
as well.
Jenny: Now here are some great statistics
for you.
84% of consumers say that they are more apt
to stick with a brand that offers a loyalty
program.
[00:02:00] Pretty point blank right there.
If 84% of consumers are saying that they are
more apt to stick with a brand because of
a loyalty program, then you really need to
be making sure that you have this on your
Shopify store.
Jenny: Now let's go into four different types
of loyalty programs that you could be using
in your store, and then which apps can help
you achieve that.
The first one is going to be a points loyalty
program.
The points loyalty [00:02:30] program, what
it's doing is it's telling your buyers, "If
you order this amount, you're going to get
this amount of points to be able to use on
future purchase."
It's pretty self explanatory, buyers can easily
understand this, and a great app that you
can use, that is in the Shopify app store,
is the Smile.io.
It will help you to achieve the points loyalty
program.
Jenny: Keep in mind, with these apps that
I am giving you guys, I have no [00:03:00]
personally used them.
I have done research and these are the highest
rated apps that are being offered within the
Shopify app store, and so that is the reason
why I'm wanting to let you know them.
I made sure to look at their reviews, and
look at everything that they offer, and to
see how many starts that they have so that
I'm not offering you just something that's
not going to work.
Just wanted to let you guys know that before
we keep going.
Jenny: Okay, now the second kind of program
that you can do, or use, [00:03:30] to really
entice them is a rebate/cashback program.
Now the rebate/cashback program, if you're
a dropshipper near here, and you are here,
then you probably know rebates and cashback's
really well, and you know what kind of incentive
that is.
In your Shopify store make sure that your
rebate and your cashback is given to your
users, or your customers, in the form of a
gift certificate.
What that does is it keeps them coming back,
so then they know, "If I purchase this amount,
[00:04:00] I can get this amount percentage
back in the form of a gift certificate that
then I'm going to take and I'm going to use
again in the store."
You're keeping your customers from leaving
your store and using the cashback and rebate
anywhere else, and instead you're having them
come back and spend it with you, which is
where we want it to be.
Jenny: Now, this can also help you too because
then you don't have to give as many discounts
or sales within your store, because you can
let people know, "Hey, if you join the rebate
and the cashback program that we're [00:04:30]
offering, then you will be able to use this
money to apply it to other purchases."
That keeps you from having more work to do,
of having to figure out when to have sales,
and percentages off, and all of that.
Now a great program, or Shopify app that you
can use to achieve the rebate and the cashback
is called Gift Wizard.
Go ahead and give that one a try, and then
let us know in the comments if you like it.
Jenny: Now the third kind of program that
you can use is called a tiered [00:05:00]
program, and what the tiered program does
is it takes your points loyalty program to
a whole new level.
What you're doing is you're letting your repeat
customers know, "As you start gaining points,
once you've added them all up to this specific
level, then you're going to be getting these
exclusive benefits to use them on."
Then what that does is it really entices your
buyer to come in, and to spend money, and
really start to add up those points that way
[00:05:30] they can apply it to exclusive
benefits that are just not given to a first
time buyer.
That is a great program that you can use,
and the Shopify app that you can use to help
you achieve that is called the Bold Loyalty
App.
I will have the links to all of these in the
description below as well.
Jenny: Now the fourth kind of program, which
I highly recommend to everybody, and the reason
why I recommend them is because most large
[00:06:00] online retailers are using the
subscription loyalty program.
Think of Amazon, Walmart, Overstock, it is
the subscription loyalty program that they're
using to entice their buyers to come back.
It's usually the buyers who are going to be
spending a lot of money in your store who
are going to be the ones that are more apt
to purchase this.
Now, a new buyer who comes, is probably going
to be like, "I don't know, I'm really not
spending a whole lot."
For me, with Walmart, [00:06:30] I don't get
the Walmart one because I really don't do
a lot of shopping on Walmart.com.
Now Amazon, I do a ton of shopping on Amazon,
and so I definitely have their Prime membership.
You just want to keep that in mind that the
subscription program is a great program that
you can use to really cater to your buyers
who are going to be shopping a lot with you.
Jenny: Now this program though you also have
to think about the type of niche that you're
in, the type of items that you are selling.
[00:07:00] If it's not something that your
buyers are really going to be purchasing a
lot of, and need to come back to do reoccurring
purchases of, like groceries or clothes, or
anything like that, then that may not work
either.
You want to make sure then too that you are
within the niche that really allows for customers
to come in and do reoccurring purchases of.
Jenny: Now a great app that can help you achieve
this is called the Bold memberships, and again
I will have the link for that in description
[00:07:30] below.
It is also made by the same maker of the tiered
program app, which is the Bold loyalty.
Their ratings were really good, so they're
definitely one of the ones that you want to
check out.
Jenny: All right, well that is your tip for
today.
Our part two of our Shopify marketing series,
and I hope you guys have enjoyed it.
I hope you guys have gotten lots of information,
and value out of it.
If you have any questions, [00:08:00] please,
please, please comment below, chat with me.
If you have any ideas for videos, I would
love to hear them.
Please make sure too that you are clicking
the link in the description and getting subscribed
to the blog so that you're getting them into
the Email, because the actual blog posts are
going to have way more information than our
videos.
It's important then that you do read over
the articles to get more value, more information,
and really help to increase your sales, and
to market [00:08:30] your store.
Jenny: Don't forget, hit the subscribe button,
hit the bell, get notified whenever our next
video comes out.
I will see you guys in the next video.
Bye.
