- Listen, over the years
I know I've given YouTube
a lot of--
The last 30 days I've
been watching as YouTube
has systematically been
taking down videos.
- Let me say that again,
YouTube does not decide
what is fair use and what isn't.
- Let me say this again,
that's donkey poop.
YouTube, in the last couple of years,
has been affected by all
sorts of toxic negativity
in the comments.
Is this new YouTube rule change,
is it unfair to small creators?
But I've thought about
it and I'm here to say
that YouTube will always be the number one
social media platform because
it is simply the best.
(chilled music)
Hey creator, I'm Ian Corzine,
Your Social Media Lawyer.
I'm here to help creators, just like you,
understand the law,
and I wanna protect your artistic freedom.
Today we're talking about why I think
that YouTube is the number
one social media platform,
especially in terms of monetization.
There are no other social media
platforms that come close,
and I really want to examine why.
I wanna talk to you about why that is.
Why is there no one on
the heels of YouTube,
threatening to take away
some of their market share?
YouTube reigns supreme,
and I wanna jump into it.
So the first reason I think that YouTube
is the number one social media platform
is because of the fact
that they pay creators
and they pay creators, big
creators, small creators,
so long as you're monetized,
so long as you have those
4,000 valid watch hours,
and by valid, I mean,
they have to be actually
watched by real humans,
you can't buy them,
but so long as you have those
and the thousand valid subscribers,
you can qualify for the
YouTube Partnership Program,
which will give you 55% of the ad revenue
that comes into your channel.
No other social media platform
offers this deal to creators.
YouTube gives us the best deal.
Yeah, I know Facebook you can monetize,
but you need 10,000
followers and you need 30,000
one minute views of three minute videos
within the past 60 days.
That's a bar that most
of us smaller creators
or midsize creators just can't meet.
Even then, we don't really
know if we're gonna get paid
or we're gonna get into the program.
It's mostly larger creators,
people that are influencers
that get into the Facebook
monetization plan.
IGTV says they're gonna
monetize, I guess in May of 2020,
they said, we're going
to start paying creators,
but we don't know the details.
They've only opened it
up to about 200 creators
and they're the large
creators like Lele Pons
and people that have thousands,
millions, and millions of
followers and subscribers.
They've not given us a firm deadline on
when some of the smaller
creators with smaller audiences
can get paid for IGTV videos.
Evidently Twitter has a
creator payment program.
I have never heard of any
creator being paid by Twitter.
I've never even seen frankly,
a Twitter video that could be monetized.
And the one kind of secret requirement
is you need to have a
Twitter partner manager.
I looked into it, I researched it,
I tried to figure out
what you could do to get a
Twitter partner manager.
It's unclear and as a result,
a lot of us aren't gonna be
paid by Twitter for our videos.
Oh yes, TikTok has announced
that they're gonna start paying creators.
However, the split is gonna be 80% TikTok
and 20% the creator, that's
the split for the ad revenue.
And you know, I don't have my hopes up.
TikTok is having this
renaissance right now,
despite the fact that
there's maybe a TikTok ban
and all these discussions
about Chinese involvement
in ByteDance, the parent company,
but the bottom line is it's
the most popular platform
on social media right now,
and so I don't know that
TikTok is totally motivated
to start paying its creators
when they're going to give
them good content for free.
So basically no one pays creators at the
scope and scale of YouTube.
It just doesn't exist out there.
Yes, there's other programs
out there that you can find.
And listen, if you're a creator
on Facebook or IGTV, great.
Let us know how you did
it, but for the most of us,
we can't access these platforms.
And I gotta tell you that
even if we could could,
there's the second reason why YouTube
is the number one social
media platform, in my opinion,
especially for monetization,
and that is because they
have the best search.
Obviously their parent company is Google,
which is the number one search
platform on the internet.
And number two, is YouTube,
and that's such an aid
to get our videos watched.
If we have a video that's
maybe on a more obscure topic,
if we put that keyword in our SEO,
then there's someone
out there who can enter
into the search bar that
keyword and find us.
No other social media platform has that.
I used to believe IGTV
would be that place.
They talked about search.
They said that our description
sections were searchable
and I guess they are, but it
really hasn't come to fruition.
IGTV does not seem searchable to me.
I'm not seeing a lot of traffic on my IGTV
based upon search.
I'm also not seeing a
lot of search traffic on
Facebook Watch or LinkedIn.
I'm not seeing search
results, whether or not I use
Google or Bing or any other
search engine for that matter.
So the point of it is
that YouTube is definitely
the number one social media platform.
I don't foresee that
changing in the near future.
I don't know how another
social media company
is gonna compete with that.
And so the question I have for
you and I have for the world,
frankly, is why?
Why is another social media platform
that already has a following,
it's already being used by
millions, if not billions
of users willing to
compete with YouTube for
views and pay creators?
Why isn't IGTV really
putting some money into
competing with YouTube for
the searchability of videos?
I think the answer is,
this is what I think,
and I could be completely wrong,
but it is that they don't have to.
The social media platforms
besides YouTube don't have too.
And I gotta tell you that I
think that's a serious mistake.
I think YouTube could
probably survive just fine
without paid creators, but they're smart.
They've made a decision
to partner with the people
that provide them with
content on a daily basis
and I think the other
social media platforms,
while they are certainly
popular and they're being used,
they don't have nearly
the scope and the breadth
that YouTube has in the globe
and I think it's a mistake.
I think social media platforms
really need to think about
competing with YouTube,
otherwise they're gonna
get swallowed up over time.
And I gotta tell you this.
There's a big opportunity
for IGTV Facebook, LinkedIn,
TikTok, whatever you wanna say,
to take some of those
creators from YouTube
and to be able to give them
a job and get some views
and get some popularity on a
different social media platform.
The social media platforms
are totally different.
If you think about IGTV,
it's a nine by 16 type format video.
Some of the social media
creators on YouTube
could really fit into
that format much better.
So I really think it's a mistake
for the other social media
platforms, besides YouTube,
to not compete, to not
pay smaller creators,
creators with a smaller audience,
to be able to get them on the platform
and bring their audiences there.
I think a lot of social media platforms
are not paying creators or
not making their programs open
to the masses because they
think that likes are enough.
You know, people will put
on TikTok a funny video,
and they're basically
paid in likes and follows
and I think that that's shortsighted.
Yes, the creator's happy
but over the longterm,
that creator is not
getting the monetary value
that he or she deserves
for creation of that video.
He or she needs to be paid
and I think that a lot of
these social media platforms
are doing well right now, but
I don't think it's longterm.
I think over time, creators
are gonna see through that,
and that's why you're
seeing a lot of creators
transferring their
LinkedIn, their IGTV videos,
their TikTok videos over to YouTube
because that's where they get paid
and that's not a good thing.
If you're a social media platform,
you want your creators to create for you
and not another platform,
and all I can tell you is,
creators and my clients are
coming to me and they're saying,
listen, I wanna transfer a
TikTok videos over to YouTube,
but I don't want to
get copyrights strikes,
and I'm having to give a lot of advice out
to allow them to do that
and I think that that's
not in TikTok's interest.
I think TikTok's interest
is to have their creators
stay on the platform.
So what does that tell you
about TikTok's business?
I think it's flawed.
I think at some point in time, TikTok
and the other social media platforms
need to learn from YouTube
and they need to say,
listen, these people out there
are spending time and money
to create awesome content,
they deserve a share of the pie.
I still don't get it.
Why don't they deserve a share of the pie?
If you know, if you have
an opinion on why this
other social media
platforms besides YouTube
are not YouTube'ising, they're
not really opening their
partnership programs to the masses,
I would love if you could
tell me in the comments below.
I'd love your thoughts on this.
I get so much value out of your comments.
It's usually the fodder for my next video
and I really, really would appreciate it.
Just tell it to me straight.
Why is it that the other
social media platforms
are not paying their creators?
I want to see that happen.
You deserve to be paid
and you deserve your
free speech rights.
You know, in the last year or so,
our free speech on social
media has been curtailed,
its' been limited, it's been terminated
and we as creators, don't deserve that.
If you wanna learn more about the subject
and also learn what you
can do to preserve your
free speech rights on social media,
you can watch my video right here.
And as always, as you watch,
I will be at iancorzine.com
to answer any social
media questions you have.
(chilled music)
