Welcome the fatter of latte art, Mr, Luigi
Lupi
 
 
If I have to explain my life
I have to stay here for 67 years
 
Anyway
 
I am working with coffee field
since ... more than 30 years ago
ok
I started my first time
In Venice vela
When I lived Venice vela
In the 78
1978
It was the first time I touched
the first coffee cherry
and then after 4 years, coming back in
in Italy
to save it, money
I wanted to open my first coffee shop
and then my coffee shop
was foculized in
different jobs, because in Italy
we can't, we can't, right now
we can't live
only
doing coffee
and then my coffee shop was
coffee shop in the morning
lunch
opera bar and coffee bar
ok
but
What happened
My provider, my provider
Musetti company
who is the
founder
of the Italian specialty coffee
in Italy, ok, in 2001
Musetti, and other two companies
found
this specialty coffee Italy
Italy
and they organized the first Italian Barista Championship
I participated
I was, enough lucky
because we were four participants
and then
I won the first Italian Championship
one week later
I
had to go to Norway
to present my country
In the World Barista Championship
I won the 4th place
but
but
the audience
could see
How I did the
cappuccinos
because you know in the
in the championship, the competitors must do
four espressos, four cappuccinos
and four singular drinks
and then the audiences
could see how
I did
four cappuccinos
with just one jug
without separating milk
one jug, one litter jug
I did four cappuccinos
four, four
different patterns
and after then
the people start
the countries started to invite me
around the world
to learn
I was very lucky because
latte art
thank you to the latte art, my life changed completely
ok, going around the world, teaching
teach these techniques
but,
thank you to going around the world
I could learn
a lot about coffee
only to be clear
no body knows, no body nows
who was the first
the first people, the first person
started to go, to do the first pattern
 
I learned
by one youngest
younger guy than me in Verona
I met him in
I think 30 years ago
the coffee shop
is called Baulii in Verona
I met this guy, because
I was invited in the fair
the exhibition in Italy
and then going to the exhibition
could see these big coffee shops
with many many people outside
and then, I entered
to drink my first espresso in the morning
and I met this guy, Pierre Malo
who was the guy
teach me how to do
first pattern, very basically
(I) who developed the latte art
because after that,
I studied a lot about the latte art
and then
I was lucky going around the world
Thanks to the barista championship
and then
I was lucky for that, but I was not
the inventor
The inventor of latte art word
Latte art word is
David Schomer from Seattle
David Schomer of Espresso vivace
is a roastery coffee shop
guy living in
in Seattle
and why
why I pattered the name
latte art in Italy
because when I recorded
these, you can see
this is the master
the first
VHS
made
in the 1992
When I built
these video, I went to go in internet
looking for somebody
typing typing
the name cappuccinos, barista
not yet latte art
and I met
this guy
David Schomer
very fantastic, amazing, amazing
this movement, because
David Schomer was
looking for somebody in internet
only to understand somebody was
doing something like him
then in the same movement
the same day
David Schomer, I sent him one email
in the same movement, he wrote me
another email
I did, I made this
VHS
and also him
The name of my video were
Cappuccini Decorati
decorated cappuccinos
focalized
39 minutes
only for
latte art, not yet latte art
David Schomer
recorded one movie, but
focalized 40 minuets
about the baristas, about the
how to grind the coffee,
how to manage espresso machine,
how to do the perfect tamping
how to steam milk
in 40 minutes, just one
not rosetta, but it was like a
rosetta mixed art
ok, I was
impressed of the name of this movie
they named of the movie
David Schomer
Latte Art
and then
to be clear, no body knows
because I talked with the guy who teach me
in Verona
who was his teacher
but he didn't know
he steal
the technique
through all the baristas
and all the baristas as well
but no body knows who was the first one
it is a mystery
This is the correct history
to be clear, I am
It is right to consider my person
as the father of latte art
because was lucky
going round the world
to teach these techniques
trust me
nobody knows who is the first people
doing the first pattern
and who is the inventor
ok, I develop it
It is a very difficult question, Micky (Mike)
because look at...
For example, speaking of the Italian baristas
speaking about the name
the word barista
barista in Italy
still, still
in 20 years ago
was
barista was a negative
negative word
if you could enter
all coffee shops, in all bars
in Italy
telling to the owner
You are the barista?
be sure, the guy say
no, sorry
I'm the bartender
the barista is this young guy
because barista, it was
barista is only the last arrive
ok, the last people enter work
in the coffee shop,
dedicating the time to clean cups
to clean the floor, this is the barista
Thank you, not only the latte art
Thank you to (SCA) Specialty Coffee Association
They made barista became
now become
very important name
because
The Specialty Coffee Association
built around this name
The guy or the lady
the man or the lady
specialized in
coffee
and then, now the barista
is a
the professional man
or professional lady
know many many knowledge about coffee
and also in latte art
but my message
is
before to start with latte art
the young baristas must study about coffee
the latte art must be the
last step
this is the message
I am a co-founder because I am
in partnership with Luca Ramoni
He is my friend, and we think
so the real story is
Luca Ramoni was starting with
this latte art grading system
me too, I was doing something
like Luca Ramoni,
and
both
as very friendly, we prefer
to stay together
and not to fight each other
not to be competitor
and then we started with the latte art grading system
why, why
because the Specialty Coffee Association
didn't want, never want
to create a new module
for latte art
and many many students ask me
Luigi, please, I want one
certification only in latte art
and then Luca Ramoni and me
we put it together
and we created the latte art grading system
to give
to the students
certification only in latte art
because
Mike (Micky), if you ask to all the
latte art makers
forget, just a moment
the championship
if you ask to the latte art maker
what is your
skills, what is your level
nobody can answer,
nobody be able to answer this question
because everybody is a good latte art maker
or is a beginner, and then
latte art grading system means
five levels,
and the certification
is through the color
the first level is white jug
the second is orange jug
green, red, and black
now
last year, we started
with another level
the golden jug
and
Manuela is
our guest
is a gold jug, only three people in the world
(Manuela is platinum jug)
ahh
and in this way
the students following
one exam,
if the students
pass
they can reach different levels
in this way
they can say,
the level, what is your level
I am orange, I am red
and I am gold, like Manuela
why the latte art grading system was born
and it is enough important now because
we are presenting in more than
almost 30 countries around the world
We have many many in Italy
and around the world
we are in connection now with many
Mr. Thu is a latte art grading system distributor
in Myanmar
and I hope to
develop in Indonesia
In Malaysia
I have to speak with Mr. Y
to help us
increase this system
I am not a magician
I can not see what to happen
anyway, I can
I can understand, also you
you are young, but you are following
all the world latte art championship
and then, you can compare
the latte art
made 10 years ago
and what Manuela did
in the last world barista championship
completely extreme,
completely different
and then I can't image
what will happen
in 5 years or in 10 years
but I think
the new rule
the Specialty Coffee Association
must give the championship
and it will be
I think, my personal opinion
to also have the tasty
not only visual,
the Specialty Coffee Association
will give another (rule)
If there will be the tasting part
it changes everything
because Manuela can
understand, ok
if they
rule, say
to the competitor
the temperature must be between
55 to 60 degrees
everything changes
the temperature is very important
to do two similar cappuccinos
Don't ever blur in the
in the middle beverage
It is very difficult to do
with high temperature
and then it's starting to get more difficult
 
