The video description not only helps you
to be found more,
but can have a multitude of different
effects, like
more subscribers, more clicks and other
videos,
more clicks on your Web site and longer
view durations and so on.
And this video, I would show you how to
craft the perfect video description.
Hello and welcome to the Tubics YouTube
channel.
I'm Jan Fassbender from So geht YouTube,
and a good
video description mainly has two goals.
It should target a) the YouTube
algorithm and b) the viewer.
It should target the algorithm because
the video description can give YouTube a
lot of ideas
what the video is about and help the
YouTube algorithm
to serve the video to the right people.
Of course, later YouTube will use click
rate
and watch time and other factors, but
especially
in the beginning, YouTube uses the title
and the thumbnail and the video
description
to figure out what the video is about
and
to serve them to the right people.
And check if they like the video or not.
And then use other metadata.
So we should give YouTube some ideas what
the video is about.
But also, of course, the video
description
is for the viewer.
We can give them additional information,
but mainly
we can get them to do actions.
If you're not a YouTube partner, you
cannot link to your Web site,
for example, in info cards.
But you can always do it in the
description.
You can add social media links, you can
add other videos and so on.
So you have a lot of options to
redirect users to other Web sites
via the video description.
So put some effort in your video
description.
Of course, you can only write one
sentence.
You can do that.
But I would recommend to put some effort
in there and to write a proper video
description.
So you not only help the YouTube
algorithm and
your videos found more, but you can also
make more of your video, make better use
of
your video and redirect the audience.
But how is a good video description
structured? What should definitely
be in the video descriptions?
Let's go through this.
The first very important thing to notice
is that if you're on a computer,
you can only see the first two lines of
the video
description before you click on show
more.
And if you're on a phone or on a tablet,
you cannot see the video description at
all.
So if you want to put something in that
at least
the people on the computer should
definitely
see, even if they don't click on show
more.
We have to put it up top.
So if you have, for example, a very
important link
that you want to put up top and want
everyone
to see at least the people on desktop
without
clicking on show more, put it in to the
first
line of your video description.
You obviously don't need to put a link up
there.
You can also just start with the video
description.
But if you put a link up there.
Put it up top and then start with the
description.
This is the next part, the actual
description of a video.
This is obviously what the video
description is about.
The name says it.
It's about describing your video.
This is what we'll do next.
And here we don't describe it in just
spamming tags or something.
And there you will recognize it and
YouTube
notices if you write proper sentences in
there.
So write just a regular English text of whatever
language
you produce your video in and
write a couple of sentences.
I would recommend you to write something
like 250
characters and definitely use your focus
keyword in your description if you don't
know what to focus keywords.
Check out our video on tags.
We discuss it in more detail there.
But your focus keyword is the main
keyword.
You're optimizing your video for the
search term, for example.
You want to be found very important.
Put this it into the first sentence of
your description
and if you can use it a couple of more
times in your text, this description
obviously is mostly for the algorithm to
show the
YouTube algorithm what the video is
about.
But write it for the viewer because
the algorithm will notice if you write a
proper
text or if you just write something
with the keywords in there.
After this text, I would put everything
that you mentioned in the video.
If you have, for example, specific links
that you mentioned or further resources
or something, put it underneath this
description.
Next, you can put in the structure for
video.
It's not necessary, but it's definitely
nice to have.
You've probably noticed that in the
Tubics videos,
you will find in the description a
structure
of the video where you see when I talk
about
which topic in the video, you can just
create something like this.
If you write the time code and what
happens
there, you write the time code like
three forty five
and it automatically becomes a link.
And if you click on it, then you get
redirected to this specific part of the
video.
Also gives the algorithm a couple of more
keywords.
What the video is about, but mainly is
for the viewer.
If they are searching for something
specific, you might
get longer watch times.
If people know, oh, this will come up
in the video and I haven't seen it yet.
Up to this point, these are the things
that change for every video.
Of course, we have a different
description and so on.
But after this, I would put a part
that is the same for every video.
So if you want to do something like this,
put it into a standard
upload settings so you don't have to
retype it every time.
The first thing that I would put into
this part, that's always
the same as just a little description of
your channel.
What is your channel about? Just write a
little paragraph.
You can also put some, like, general
keywords
for every video for your channel in
total in there.
That helps the YouTube algorithm.
But it also explains the viewer what your
channel is about.
You can also use the space to put another
call to action.
To subscribe to our YouTube channel.
And they just put in a link to your
YouTube channel,
say, subscribe now.
And you have another part.
Another area where someone can subscribe
to your channel.
And, of course, some general links like
links
to your websites, social media links and
so on.
Put them into this path so that under
every
video, the viewer will be able to
find your other social media sites.
This is kind of how I would build the
description.
Let's get to some specific tricks and how
to make
this description even better.
First of all, make the separate areas
visible.
As separate areas.
This is very important for the viewer
because if
you create a video description that's
that long,
like we discussed, it will get very
complicated.
And it's very important that the viewer
can find
what he's looking for in an instance.
So put in some clear headlines, use
parting lines
to separate the different areas of your
description.
Also, another trick for the description.
If you want to track how many people
click on specific links.
That's not something that you can do in
the regular
YouTube analytics.
You can only track clicks in
info cards and on the end screen and so
on, but not in your video description.
If you want to do this, use a URL
shortener because you will be able to
track
how many people click on specific links
in your description.
All right.
So you've learned a lot about
descriptions in this video.
You can obviously do everything, but if
you just want to focus
on the main things, let's see what you
should do.
In our quick executive summary.
First of all, write an actual description
in your video description
with at least two and 250 characters
describing
the video and using your focus keyword.
Second point put in a part that's always
the same and make it standard.
And third.
Use specific different areas.
Make your different areas clearly visible
and structure your video description.
But do you know what's more important
than the video
description? When it comes to your video
being found and clicked on,
of course, the title of the video.
So I would recommend you to watch this
video.
This is all about the title and how to
find the perfect
title so that many people click on your
video.
But that's it for this video.
I hope you learned a lot.
And we'll see each other in the next
video.
Goodbye.
Your Jan.
