hi everyone our group is presenting about blackberry limited
Blackberry limited is a Canadian based multinational company specializing
specializing in enterprise software. The founder of Blackberry Limited
The founder of Blackberry Limited are Mike Lazaridis and Douglas Fregin but Fregin later left the company in 2007
Later on in 1992 Lazaris hired Balsillie and they served as co-CEOs until January 22, 2012.
In 2013, John S. Chen took over as CEO
Blackberry was originally known as Research In Motion (RIM) but officially changed its name to Blackberry in 2012.
It was founded 33 years ago on March 7, 1984 at Waterloo, Ontario, Canada, which then became the headquarter of Blackberry
the type of market for blackberry is mobile device and the nature of business are mobile industries market
and for rim telecommuniicatioon and wireless equipment
the economic dimension is critical for blackberry . the company is facing huge decrease in its subscribers
in the start of 2012
Profit of company is declinng because of its competitors, who are offering same features at lower price.
price is the main concern , which proves to be great appeal to consumer who are facing financial strains
in many countries , the developed mobile industry markets are forcing Blackberry to seek sufficient revenue in which Blackberry can operate globally
The volatility and uncertainty will lead company towards success.
The products of blackberry will gain success n market when financial strain is lessened and blackberry attempts to increase appeal to its customers
the company strives to reduce its risk and dependency
on EMS companies by having various
partner located in key geographical locations
the company also operates a production facility
in waterloo, ontorio that is primally focused on
new products introduction and research development
related activities
foxconn jointly developed and is manufacturing the blackberry z3 smartphone
for indonesia and other fast-growing market delivered
the blackberry classic . depending market conditions, the company may order more or less of a particular material
or service when possible, attempts to source compenents from at lest two suppliers to avoid descruption
In 2007, Blackberry faced innovative competition
It was the year when Apple introduces the first iPhone called iPhone 3G.
according to Mike Lazaridis iPhone looks like Apple Mac Computer stuffed into a cellphone
The iphone operating system took up 700 MB of memory and used two processors while Blackberry only took up 32 MB and
ran on one processor
iPhone had a fully internet-capable browser called Safari which was missing in Blackberry
Wireless company such as AT&T started introducing data packages to iPhone users
but RIM was using an elementary browser that limited data usage
so it couldn’t take full advantage of the data package
Next, Blackberry failed to identify consumer and future trend
In the past, RIM’s smartphones had been a huge hit for Verizon wireless
Verizon executives approached RIM in 2007 and asked if they could develop “iPhone killer”
Verizon also agreed that they would back the U.S massive marketing campaign
The product was Blackberry Storm, which hit the market just before Thanksgiving in 2008
It was RIM’s first touchscreen phone which was difficult to operate
The device had a single processor and was very slow and bugg
Blackberry failed to deliver the “iPhone killer” and Verizon Wireless decided to abandon the storm campaign
Verizon now turned to Google Inc and its new operating system,
Android. Android operating smartphones started to steal market share from Palm and Microsoft and eventually RIM
The conclusion on this topic is
The main reason for the demise of Blackberry was probably
its unwillingness to let go of its key success
such as its signature keyboard device
lack of innovation and failure to anticipate how the smartphone revolution was going to carry forward
the time to develop 1 blackberry is equal to 3 iphone
hence , its is the opportunity cost of blackberry
It was more concerned with protecting what
it already had instead of conquering new land that all thank you
