everyone these days wants to be an
entrepreneur and while I can applaud
anyone's desire to go out and create
something from nothing
too many men are in it for the wrong
reasons today I am joined by my friend
and founder of origin USA Pete Roberts
to talk about the meaning of
entrepreneurship this one is unlike a
lot of the podcasts you see on
entrepreneurship where you'll hear that
10 tactics every entrepreneur needs to
know instead we go deep into why
entrepreneurship is so important why you
should and should not go into business
for yourself why vision is so crucial
ethical responsibilities and obligations
and why creating a business without
compromise is so critical you're a man
of action you live life to the fullest
embrace your fears and boldly charge
your own path when life knocks you down
you get back up one more time every time
you are not easily deterred defeated
rugged resilient strong this is your
life
this is who you are this is who you will
become at the end of the day and after
all is said and done you can call
yourself a man gentlemen what is going
on today my name is Ryan Michler and I
am the host and the founder of this
podcast the order of man I want to
welcome you without you guys tuning in
each and every week
this just would not be possible so first
and foremost I want to get credit where
credit is due and thank you for tuning
in and spreading the message and mission
of the order of man to that end guys I
would ask if you would please rate and
review the podcast if you haven't done
that already only takes a couple of
minutes rate and review go such a long
way of spreading this message and then
while you're there make sure if you
haven't subscribed to this show I've got
some amazing amazing guests that you are
not going to want to miss so make sure
you subscribe and then one last thing be
sure to share this share this with your
brother your friend your colleagues your
co-workers any man that you know that
would benefit from the message that
we're sharing here so again if you would
just please share the show I do
appreciate that guys now as most of you
know by now we are very very close to
the launch of my first book sovereignty
the battle for the hearts and minds of
men that comes available February 1st
2018 so we're just a couple of weeks out
I could not be more proud of the way
this thing turned out from the exterior
cover to the interior layout to the
message and the words used
this is a book that will impact millions
millions of men across the planet
I wrote it from personal experience in
living my life without the control we
are all born with we as men have given
away so much of our power in the forms
of lies and excuses and rationalizations
all designed all design guys to keep us
safe all designed to keep us comfortable
this book is about reclaiming that power
and sovereignty by stripping away the
lies that we tell ourselves and adhering
to a code of thirteen virtues thirteen
virtues designed to help a man wrestled
back ultimate ownership of his life so
if you're interested in downloading the
introductory chapter figuring out what
this thing is all about and then of
course being notified when the book is
available head to order of man dot com slash
book order of man dot com slash book with
that said guys let me introduce you to
my guest and my friend entrepreneur and
founder of origin USA his name is Pete
Roberts I came across what Pete was
doing through Jocko and I know a lot of
you guys listen to Jocko he's actually
partnered with Pete on some projects and
guys I was immediately immediately
inspired by Pete's story and message
behind his company origin USA this man
is not just an entrepreneur but someone
who has meaning and significance about
the work that he's doing to bring
manufacturing back to his hometown and
to create a product that is entirely
made in the US without compromise but
more than anything today you're going to
hear why he does what he does where his
idea of vision ingenuity and discipline
come from and how the notion of business
ownership ties into our responsibility
as meant to protect provide and preside
this is in our homes and our businesses
in our communities again this isn't a
checklist type interview of everything
an entrepreneur should know and do but a
conversation about ideas responsibility
and creativity so listen to the stories
listen to the message Pete has to share
implement it and a guarantee you will
live a more fulfilled life and help
those you come in contact with along the
way do the same
Pete what's going on man thank for joining
me on the show today Ryan what's
happening i am honored to be on your
show and even more honored to get a live
look at that amazing beard you can't you
can't go wrong with this thing right
yeah I mean I trimmed mine off recently
it was gray and bushy but it was rad I
saw it on the the hands and a light
podcast the podcast cover oh yes I'm
like dude why did you shave that thing
yeah you know my kids don't like it but
I grow it for the winter cuz it's a
necessity yeah cuz you're even a very
northern tip of Maine right yeah I mean
we're in Maine I would I know about the
northern tip cuz Maine's a big state but
we're up here and basically Canada yes
behind Alaska I think Maine is the
coldest state in the country yeah so
what is it warmed up or something so now
you feel like you can walk around
without a beard or what yeah it went
from minus minus 40 to plus 15 so yeah
you're well hey I gotta tell you man I'm
excited about this conversation I've
been blown away with what you guys are
doing with origin a little bit about
your story who you are where you've come
from I've been listening to hands of
daylight podcast I know you've partnered
with with Jocko which is who is somebody
I admire and respect and that says a lot
about you as well tell me a little bit
about why entrepreneurship is is so
important to you because I know your
story the guys don't but I think this is
something really valuable to talk about
you know entrepreneurship you know
what's important to me honestly over
entrepreneurship is doing something
doing anything for me I like to put my
hands on things and do things and and I
do that through being an entrepreneur I
do it through making something you know
I call it dirt t-shirt or feel to finish
your fiber the fabric however you want
to call it I like seeing something come
out of the earth and then something
being produced with that and that's a
wonderful thing and that's a wonderful
feeling you get from that so for me I
just enjoy the part of entrepreneurship
where I believe that we can build
something that the consumer needs and
they don't even need it yet and that
gets my blood flowing you know and
that's what I see
Challenge I want to go after it I want
to prove to them that they need it and
that's really the core of what I enjoy
with entrepreneurship and it also gets
my creative juices going and I'm a
creative guy I'm a designer and those
two things combined for me is that's
what gets me up in the morning where did
this come from
it's easy to say and I'll be honest I
didn't grow up as an entrepreneur like I
wasn't selling baseball cards when I was
you know seven years old or mowing
people's lawns I didn't have that
mentality I do now is this something
that you were born with this is just
something that was fostered over time
where this come from for you you know I
think for me I saw some of my cousins
and my grandfather was entrepreneur he
owned subsidiary greated from Greece in
the early 1900's a lot of the second
generation became entrepreneurs for me I
my mom and dad moved myself and my three
siblings up here to Maine and what they
did is they said where is the last spot
in Maine that has all the amenities but
that's it there's nothing north of that
and that's where I live so in my little
village this town
we do have Walmart you know and we have
we have a McDonald's it all just stopped
light that's the real question we have a
stoplight we have two stoplights yeah we
have two stoplights so but when you
leave this place you're hitting nothing
it's the great boreal wilderness its
forests and moose and that's it so I got
to watch from afar and we lived I
wouldn't I don't want to say poor I mean
you know my mom made $24,000 a year with
four kids which she was a single parent
so I didn't have regular TV growing up
couple channels I got to watch and my
mom was always like be creative be
creative be creative Oh
find something to do you know and so us
for kids we just had to figure it out
and I got to watch from afar my my older
cousins and uncles and stuff and they
were building businesses and they were
building great businesses and I wasn't
really part of that but I yearned for it
and I didn't get to learn from them I
just got to kind of watch and we go to
family events and stuff and I'm like man
how do you do this how do you build
something like this and I never
outwardly ass
that question but that's something I
wanted you know I saw how they lived
their lifestyles and what they were able
to do in life and it came from them
working their asses off and it's
something I just decided I knew I knew
when I was in high school I was gonna
have my own business I said I'm gonna
have my own business when I get old I'm
gonna have my own business because I
found I saw freedom through having your
own business when I looked outside of
the way I lived and you jumped right
into business out of high school right
you were doing what were you doing
design or you were doing I mean and this
is about the time really the internet
started to like come around and website
being 97 98 was like when the internet
hit you know I mean right you had that
movement and so right around then yes I
was in college and I dropped out my
senior year I was going for new media
and I had cut my teeth through college
at a marketing agency and learned you
know kind of the ropes and so I dropped
out and I started my own company we ran
with it
you know renovated an old barn just a
small little old barn and had a little
studio in there I've got a $2,500 loan
and I just started doing it you know and
everyone's like what's go ahead I was
gonna ask what do you miss about that
cuz I've listened to you and some of
your story and some of the things that
went right and some of the things that
went wrong and even for for me with what
we've built here with order a man I
would say probably six months or so ago
we started outsourcing our shipping
which is nice because now I don't have
to do it my wife and I aren't down here
for hours at night doing it but then at
the same time I'm like that was actually
kind of fun so what are some of the
things that you miss about those early
days I think I believe you got to be
kind of naive to be in business I think
you got to be naive enough to be
arrogant enough to want to get into
business almost delusional in a way
lusion and you know what's funny I had a
guy I had a guy who hired us we did a
lot of package we did a lot of
interactive touchscreen kiosks we'd
bring their like apps and screen based
and then we'd also do a lot of print
based stuff did a lot of packaging
design I remember a guy she hired us he
was out of Boston he heard about this
company on my company through a mutual
friend and he hired us he looked at our
portfolio in Hyannis he came up and
visited us like two months later he goes
if I knew
that you guys were here in this location
in this tiny little office I would have
never believed it I would have never
hired you
interesting I said to him you know
that's the great thing about technology
is that there's talent everywhere and
what technology is done and it's taken
the talent and the customer and it's
merged the two through this conduit of
the Internet and it works and you got to
look at us for our work and what we
could do not for where the office was
not for what the staff looked like you
know and and I think that was pretty
awesome and I miss being able to do that
type of work for these huge brands we
used to work for we should do a lot of
stuff for the Quicksilver Rossignol
group and all sorts of other companies
I miss that but I get fulfillment the
same fulfillment building my company
origin it's the same it's more
fulfillment actually so I do a lot of
the same stuff yeah I do do a lot of the
same stuff so what is it about website
design in your early years that made you
migrate towards that because a lot of
guys are listening to this and they are
man they're like I want to start a
business I want to start a side hustle I
feel like I've got this entrepreneurial
spirit I talk about it a lot everybody
talks about it a lot and so these guys
got the bug but they don't know what to
do so why did you go that route and then
even why did you get into origin now I
mean this is something that's completely
different although there may be some
similarities
absolutely well as I answer that
question about why to get into business
or why not to get into business for that
matter yeah I want to say that as an
individual you have at the minimum for
real chances to do something great and
when it comes to business and so even if
you get jump in
hey yeah head first hands talked into
business most people won't have a
business plan you know and they're gonna
be excited they're gonna design a logo
they're you know they've got this idea
you've got 10 years to like make that
great and if you fail you've got 10 more
years and if you fail you've got 10 more
years I mean you can be pushing these 10
year cycles up till you're 60 years old
if you wanted to sure for me I'm 38 I'm
on number two I spent my first 10 20 to
30 with my first business
the recession I had to kill it I'm on my
second ten when I'm right there with you
at the second ten perfect if it's the
second tenth it's your second decade of
opportunity you know when an old-timer
told me there's a guy here this guy had
built a hundred million dollar company
he had come from nothing and built this
huge company and he's the one that he
sat me down one day and he said that to
me you know he said first of all you're
not special what you're doing isn't
special and nobody gives a shit you know
so if you really want to do this then
you need to be focused and you need a
basically you know how Jocko uses this
whole discipline thing the discipline
you gotta have discipline well it wasn't
just discipline it was discipline in
action you know you can have discipline
but if you're gonna do get into business
you've got to have discipline and action
and you've got a you've got to be able
to bear the weight of some of the
stresses that are gonna come with that
and you've also got to learn a lot of
balance between family and this vision
you have so I'd say for me getting into
business I was just ready to take on the
world
and that's the 90 part of it but for
someone else to get into business I
asked somebody one of my friends asked
me the other day they said hey I'm
thinking about starting or buying a
business
I said okay well why it's like wow you
know I think it's a good opportunity I
said okay I said well what do you make a
year and he's like I make six figures
just orders it currently is what he's
gnarly okay I said right though I said
don't get into business you're making
good income it's gonna be a little while
before you've been able to reconnect
don't get into business that's because
you're gonna like leave that you know
and go into something where you're not
gonna be earning write-off I said what's
the point dude why do you want to do
that so for me I think you really need
to look inside strip away your ego strip
away your ADHD kind of feelings about
the whole thing and ask yourself why do
you want to get into business and the
only reason to get into business the
only reason is because you want to do
more in life or want something more out
of life than what you're able to get
with your current job but know that
those things that you want wait 10 years
like if look 10 years out and say I can
get that in 10 years if you still want
to be patient wait get into business
this is just delayed gratification thing
I mean it's it is look around in society
today and it seems like more and more
people can they're not able to delay the
gratification and so we look at the guys
on Instagram or social media or the
pocket or whatever and we think well
this guy you know origin for example you
know like these guys just came out of
the Woodworks there's all of a sudden
the overnight success except for that's
not really true you just didn't know
when things were struggling and you were
in debt and weren't paying yourself and
all that fun stuff you're exactly right
and be prepared not to pay yourself and
be prepared to be in you know you'd
never be comfortable in debt but I'll
tell you for me the first time I went
really in debt for origen like I knew
almost was enlightened but everything
became clear
my focus became clear and my mission
became even clearer and my action was
now and it's almost like you know you
talk about when you like fast and how
everything is clear and because your
body is saying hey you're in survival
mode now I'm gonna I'm gonna get your
brain and your minds ready to go hunt
well it was it's almost like that in biz
you can create that same euphoric Drive
and feeling and it's when you put
yourself in a place where you need to
live or you need to die and for me I'm
always like hey put yourself in a place
where you need to live and you need to
die I'm not giving myself an out I have
one direction and that's the direction
I'm going so there's different levels of
business there certainly is different
levels it could be like opening a sub
shop or a pizza place or it could be you
know hey I'm gonna build and manufacture
and sell this product globally but any
level have a reason why you're gonna do
it how much debt did you go into with
with origin uh overall I mean I probably
total debt was a million dollars so guys
hear that I hear that guys hear that
they're like whoa a million we're
talking seven figures there's a lot of
us
quite honestly who don't believe in
ourselves that much to put seven figures
on the line why did you do that and how
did you get people to give you a million
dollars I mean I got so many I didn't
take on any investors initially it was
just all loans and don't get me wrong I
didn't start with shit I didn't have I
started you know with my wife and I you
know and that's it and support from
family and stuff just like emotional
support sure but uh people think like oh
you're so funny like you have a lot of
debt and it's not that much anymore it's
not a million dollars anymore right
maybe three quarters but it's not it's
different because when you start a
business it's incrementally growing so
your expenses are growing and your gross
revenues are growing right it's not like
I'm going a million dollars in debt
now you start game one it's not all
right right exactly you know if I tell
someone hey my overhead is $100,000 a
month they're like whoa it's $100,000
holy cow how do you how do you manage
every day
well it's incremental you know the
revenues have to be there to support
your overhead you know so you start out
with twenty five thousand dollars and
you show the bank you can make that work
you show yourself you can make that work
you gain confidence and the confidence
shown between yourself the bank your
your spouse everybody and then you push
for
and you push further and then you put
your plan together and your plan becomes
better and more clear and more concrete
and then you decide do we need to go
more in debt or totally do this
ourselves
and a lot of instances you might need a
little more you might need a line of
credit for me you know when I started
like this Factory this is a 20,000
square foot factory we wanted to own it
that's a big chunk of my debt you know
what I mean
but we're very resourceful like for
someone else to do what we're doing
I think they'd start five million
dollars in ten but we were resourceful
with how we started it's the long play
it's the ten year plan it's not a three
year plan help me understand this
because if I remember correctly you
bought this loom that's like a hundred
years old or something and that was like
your first piece of equipment right did
I understand that correctly yeah yeah
it's not a hundred years old it's
actually it's old but it's not a shuttle
loom it's not like a wooden years old
yeah I mean it's an old piece of
equipment it's gotta be 45 but you know
that was one of those things where that
was probably the biggest knot we could
chase was that just a practical decision
then like this is what we can afford or
was there a bit of nostalgia with that
as well like where did that decision
come from it's what we could afford mmm
you know because as I called around for
like I probably eighteen months I was
looking to leave and can't be done can't
be done can't be done you're gonna start
with a million dollars in either space
you need the people you need knowledge
and it was just like okay I finally
found one Lou the last one left what I
thought was the last one left I found a
couple more since then but you know and
this loom was gonna be part of a museum
hmm and I talked for the woman who was
like the curator and she sold it to me
and it took like nine guys eight hours
to move at a hundred feet across this
buckle broken water damage disgusting
wood floor in this million square foot
mill it was like just in the middle
soaked in grease apart and we moved it
we moved it out and I found the
old-timer with the knowledge and he
helped us bring it back to life and that
was probably the greatest success we've
had in business in my opinion was when
you consider it that big of a success
you know
we brought something back from the brink
of extinction and I'm not talking about
the Loom itself I'm talking about the
knowledge that was here I mean the the
mill that this thing came out of they
wove the military uniforms for the Civil
War like I mean this mill had so much
heritage and so much knowledge passed
down and there's like a couple people
left that know how to do what they did
this industry is basically on its
deathbed and what we're doing is is
we're basically nurturing it back to
life and how we do that is by getting
the knowledge and putting it into a 20
year old or a 30 year old a young person
and that takes years not days it takes
years to be able to pass the snap
knowledge on because there's so much to
it so that is pretty incredible to see
you know and it's special to us it's
special and and special to this area
which is important to me also yeah I
want to get into that but before I do
you said something it's nearly dead but
I'm gonna challenge that a little bit
because yeah it's nearly dead for a
reason and because from my perspective
I'm like well there's got to be a reason
that it's dying so help me understand
how because I know there's probably a
ton of naysayers who say yeah no you
can't do this this can't be done it's a
wasted time energy resources do
something else
yeah okay so I will answer that for you
why do you feel it's nearly dead where'd
you hear that that's a good to meet I
don't know if I heard it as much as I
feel like is it an outdated way of doing
things well that's a question that you
can pose but what what's happened to you
and I because we're close in age is
we've been brought up in the time where
everything moved overseas sure right and
the reason that happened was because of
some pretty poor trade agreements and I
don't blame if there was 20 mills in
Maine I don't blame the owners of the
mills they
wanted to leave but if one jumped if one
jumped overseas and became so
competitive the others couldn't do
anything but do the same in the way that
these mills were set up where they were
huge huge beasts they're huge half
million million square-foot mills the
infrastructure alone to support that
infrastructure you had to have huge
chunks of market share so what I've said
is I'm not I wasn't in manufacturing how
can this be done better let's just be
smart about it
why is that mill only spinning cotton
why is that mill only
weaving cotton why is that one only
dyeing cotton why can't you take all
those potential you know potential kind
of tasks and put them into one in a
smaller building a smaller version of
that because then what you can do is you
can skip the markup on how much it costs
do everything in between
alright and this is what I'm calling new
vertical not just vertical integration
it's new vertical it's true vertical
because in our tiny little 20,000 square
foot now we can take a raw fiber to a
finished product like in a day and we
did that through a little bit of
automation in the transition between the
stations so basically it's like boxing
man you can stand in front of the guy
and he can punch you in the face as many
times as it takes to knock you out or
you can start picking your angles and
ducking and dodging you know let's find
this angle let's find this angle I'd run
a bike I ran an idea and I can't really
say it because they said I should I ran
an idea I ran an idea by the North
American Toyota distributor for Toyota
loom works which Toyota they invented
weaving let's just put it that way I ran
this idea by and they said if southern
guys like wow we've never seen that
before
hmm I said well is it possible they said
I don't see why not
I said has anybody done it and they said
no and I said okay I'll do it then they
said it's a great idea
you've got to be smart about things in
and I think a lot of that for me is like
what I used to build technology products
like finding the pathways to do this or
do that or you know it's the same thing
it's just critical thinking it which is
the most important thing to teach our
kids I think but it's critical thinking
guys I just want to take a quick minute
to introduce you to our show sponsor
this is NetSuite by Oracle we've talked
about these guys in the past this is the
business management software that
handles every aspect of your business
in an easy-to-use cloud platform as your
business grows just like order man has
grown with NetSuite you can save time
and money and the headaches of managing
your sales and accounting orders HR you
can do all right from your desk or even
your phone which is very very beneficial
if you're on the road traveling quite a
bit right now NetSuite is offering some
valuable valuable insights to overcoming
the obstacles that are holding you back
and this is for free so don't miss out
on unleashing your business's full
potential with this free guide it's
called crushing the five barriers to
growth in it you'll learn how to acquire
new customers and of course increase
your profits again crush the five
barriers to growth when you go to
NetSuite comm slash man again download
that free crush the five barriers to
growth guide at NetSuite comm slash man
NetSuite Dom slash man with that said
let us get back to the conversation with
Pete so I'm really glad that I asked
that question and it's always important
to like to challenge that and to think
about that and one of the things I
commend you with is being able to come
up with a lot of these resourceful ways
to manage this stuff why you like why
did nobody else figure this out before
you have you know maybe there's some
people that have but let me say this why
would they even want to think about
doing it this way overseas that's the
reason they don't need to have to be
more efficient or more cost effective
for them maybe you pay somebody five
cents an hour in bare feet on a dirt
floor right you don't care about
efficiencies but what they've done is
they they've challenged us they've
challenged me and said I'm gonna sell
this product from overseas for this
price point and I got to think like mmm
how can I do the same thing and hit that
similar price point but do it smarter
that was the challenge and so now you've
got to come up with a solution and
you've just got to be smart about the
solution and why haven't other people
thought of it is because this it's the
way it was it's the way it's been it's
the way people do it it's the way we do
it that's how it's done how many times
have you heard those words sure all the
time why is it done probably why I got
in trouble a lot as a kid you know why
why is it that way you know you got to
ask that question when and whenever
you're being you know taught something I
think of don't just take their word for
it you know either prove it or disprove
it but figure out why so that's
important to me and help we're starting
something awesome from my perspective it
certainly is one of the things that we
talk a lot about is our obligation and
responsibility as men and I think
obligations to our family but also
outside of that we have obligations to
our community and the neighborhood and
the neighbors that we have then you're
somebody who I feel like is stepping
into this especially bringing
manufacturing back into your hometown
which i think is really cool for sure I
have you taken the burden of that
responsibility cuz I want to you know
some men wanna coach football and I
coach lacrosse I coached youth lacrosse
I really I'm passionate about it it's my
contribution to coaching let's just say
but some men are really into coaching
you know they want a coach they want to
live vicariously they want to coach
football or wrestling and they want to
pass their knowledge on in that way I
don't necessarily want to pass my
knowledge on I want to rediscover the
knowledge we had because that gets that
gets me engaged you know there's a lot
of people that can pass their knowledge
on there's not a lot of people that can
figure out what knowledge has been lost
and try to recoup that you know and
bundle that up and redistribute it I
take a lot of pride in that I take a lot
of pride in finding those old-timers
finding those people finding the way
it's been done you know and then taking
that and
modernizing it let's just say and I
think you got to be a little bit naive
to be a little bit enough to think you
can yeah no and I think people are
scared of that I don't think you and I
are all that unlike when it comes to
that I mean I look at what masculinity
was like and how it's changed and some
for the better and frankly some not and
how not how do we redefine it but how do
we reclaim it and then like you said
modernize it and make it available in a
way that serves ourselves and serves the
people that we have an obligation
responsibility for most effectively
what's your vision for origin not just
with the company itself but with your
community with your neighborhood state
country I know that's important to you
but what is your vision you know Maine
had LL Bean they have LLP right that's a
great company they still make a bunch of
stuff here in Maine and that's cool but
this area also had bass shoo everyone
knows bass shoo mm-hmm the penny loafers
and the legions and all the other stuff
they built that bass shoe and we had
Hathaway share company and we had Dexter
shoe you know and we had all these
manufacturing companies that are gone
they're completely gone so for origin
it's gonna take place of these in a new
and modern way and with a different
vision which is 100% sourced and made in
America without compromise show me
another company that's gonna say without
compromise that thread that's made in
America that's without compromise that
textile that's made in America that
cotton that's grown in Tennessee think
of the supply chain think of the
influence you're having over that supply
chain by saying that last statement
without compromise we're releasing these
leggings compression leggings that can
be used in MMA or football or field
hockey the reason we haven't released
them is because the elastic band
the elastic band is not made in America
right interesting okay how it is now it
is right we were either gonna buy the
machinery so we've had this for a year
we've been wanting to release this and
we haven't you know how much money we've
lost because we have that without
compromise okey I can't even imagine
greed will kill a man okay
and when you say patience is a virtue it
is but what I sell this we're launching
next week these compression pants I know
that's a hundred percent made in America
and I know it's made in America without
compromise and I can say even that
elastic was woven at our Factory in
Rhode Island you know what I mean
that feels good and it's driving it down
the chain and that's what this country
was founded on you know and of course
I'm from New England so I you know I
feel like we've got to stay true to that
you know well not only that but just the
level of integrity because quite
honestly if you were to put that out
into the world nobody's gonna ask about
the elastic nobody's gonna even know
right the fact that you have that level
of integrity says a lot about who you
are and how you run your business I
think that's important I think that
that's the value proposition I think
that that's full transparency you know
and I think it's authentic people these
days they want authenticity and that's
what I'm all about
you know and that's why I just works
really well what our message our story
what we're saying what we're promoting
even if it's not for origin just in
general like what happened to that where
did that go strip away everything else
where did that go you know and I posed
that question well Pete we've talked
about so much man we've talked about
responsibility obligation vision
integrity I mean I could go all day
about this stuff but I really like the
direction we took because it's different
than another entrepreneur type podcast
and I think there's a lot that you're
doing that that speaks highly of you of
course I did want to ask one of the
things that's pretty cool is you've been
able to partner on some things with with
jhaqo and I know a lot of guys are gonna
ask me this question about how you're
able to connect with somebody as
influential as that and I know those
other people that you're connecting with
as well any insight that you can shed
there that would help these guys are
reaching out to other people that are
influential in their lives
sure I think first of all timing is
everything you know there's a lot of
entrepreneurs that would be like you
know I tried to get in contact with this
person and I never got a response
timings everything the first thing you
need to do is you need to give something
up
whatever that is your time show up
somewhere engage with somebody on their
turf on their terms but you need to give
something up instead of looking for
something you know I think that's where
people make the mistake when they're
looking for like influencers or they're
looking like I need this for I want this
from this burger I want to get involved
with this it's coming from an AI
perspective and I think you need to look
at it differently I think that's an
important thing first of all what can
you give to this relationship what can
you offer right because you're gonna
offer something up before you can get
something in return instead of looking
for what I can get what I can get what I
can take how this can work on my benefit
so let's start there with Jocko and
myself it was kind of like the perfect
storm I like to say that you know first
of all he's from New England you know
grew up a lot in Maine we had that
connection and we also had the jujitsu
connection that's deep you know we're
both black belts in Brazilian jiu-jitsu
and any jujitsu thing it's weird but
it's kind of a special bond type of
thing let's just say when you're in
jujitsu that deep when you've committed
that much with Jocko the way that we
hooked up was you know he kind of like
called me out on his podcast I didn't
know her podcast was up until last year
I never listened to one so he's just
like hey someone tell this guy this
psychopath over at virgin that's trying
to like pull these old looms out of
these factories to to get in touch with
me or whatever and one uh one of his
friends is now a mutual friend of both
of ours she she got in touch with me and
we introduced you got introduced and our
first conversation was like four hours
long you know we're just shooting the
shit man just like you know having a
good time and I wasn't looking for
anything from him cuz I didn't know
that's what we were doing right now
whereas a real honest
an honest thing and I think the same
thing from him he would like to what we
were doing and he wanted to get involved
in it somehow and it just worked you
know and I think that the timing was
right and that's important and people
get caught up on like you're pushing for
something that doesn't happen and they
get caught up in the moment
of that instead of saying okay what am I
not seeing because of this what angle am
I not seeing and I'll tell you things
that people I could have gotten caught
up in and I'll tell you this briefly I
could have gotten caught up in History
Channel did this big they came up here
and they did this big development deal
with origin for a reality show producers
and and it went to a greenlight meeting
which if you know and TV that's the last
meeting before it goes on-air the new
president of history who had come in a
couple weeks earlier like shut it down
oh right yeah
I had another opportunity to be ever
seen that show the Prophet yeah he did
these did the same type of thing and at
the same time like Jocko was coming into
the picture so a lot of things were
happening and I thought at first like
well this thing is important this can
get us out to the masses this can tell
our story the best no that's not right
and I thought after didn't happen they
crack the story we don't crack the story
you know they're not gonna tell our
message the way we want it told so and
so it's like that happened but didn't
happen then the next thing happened but
didn't happen and then BOOM Jocko came
on board I knew it was right the timing
was right it made sense but I didn't get
caught up in the other two too much that
it was a detriment to what we were
trying to do you know and those are some
examples and there's a lot more examples
more people could relate to but for the
Jacko's the Jocko circumstance those
other two things were related deeply I
think there's so much value in offering
value I mean there's something to be
said there that's the reason that we
even started talking right I mean yes
value no expectation for me no
expectation from you hey I like what
you're doing you like what I'm doing and
I've some opportunities to create
win-win type situations right like
what's your what we're doing right now
we're engaged in conversation and
engaged in building some type of
relationship
right now it's just really helping each
other that's what it is so yours you
through Facebook we connected whatever
man I've been listening your podcast
I love whom I'm already getting
something out of them listening to some
of your guests it's been really helpful
I really enjoy that and then I was like
hey what what can we do together and
you're like I don't know but why don't
you come on the podcast we'll get it
figure it out no hey I'm gonna start
reducing hey let me send you a key
hey why don't you come on the podcast
and talk about this that sounds good
instead of going hey I'm just gonna go
further that final thing right right if
you put that thing you think you want
that's the key you think you want this
thing no man get on this path to go to
the thing you want and I'm gonna tell
you right now the thing you think you
wanted is gonna be different because
there's gonna be so much more you're
gonna be getting involved with it's
gonna be so many avenues so many
pathways as it splinters out that's
building a relationship you can help
each other multiple ways and then maybe
get on the path together and maybe you
go in completely different direction
together who knows but you've got to
start that way by giving more than
taking yeah love it man obviously we
could talk about this stuff all day we
are winding down on time I do want to
ask you a couple of questions as we wind
down the first one I prepared you for I
think this is like the third time we try
to do this interview now like both of us
have had technology issues so you've had
plenty of time to think about this you
better hit this one out of the park man
okay what does it mean to be a man
that's easy for me really what it boils
right down to it to be a man is to raise
a man that's it if you can raise a man
you are a man it's awesome it's awesome
man
you're doing a man you you are doing it
I appreciate what you're doing and I see
what you're doing in your community and
what you're doing to your business it's
inspiring to say the least
so how do we connect with you how do we
connect with origin learn more about
what you guys are doing your store your
videos your products all the cool stuff
you guys are up to
absolutely yeah you know I I did start
podcast which is awesome and in fact I
gotta interrupt you here and I apologize
about that a lot of times people ask me
like what are my favorite podcasts and
I've always got anywhere from five to
six seven eight different podcasts I'm
listening to in yours man right now is
at the top like you have a really really
good podcast so anyways I interrupted
you but go ahead go for it that I am man
that means a lot that means a lot you
know it really does I hope you you're
hearing those words it means a lot
because I wasn't in the game and I'm
just trying to get into the game so I
appreciate that
you know supporting what you're doing
first of all I mean men I've learned so
much from your podcast you know some of
the guests you've had I've really made
me think you know and I'm a thinker and
I think as men we need to humble
ourselves and create new perspective
it's all about perspective and so thank
you for that first of all and you know
to support us origen mancom is where we
do what we do there's lots of videos up
there about how we are bringing back
manufacturing from the brink of
extinction here in Maine and making a
bunch of great gear and we have awesome
nutritional products we partnered up
with Jocko on some really incredible
stuff but doing that just getting the
message out there and believing in the
American Dream it's not dead just
believe in the American Dream and act on
that belief and whatever way you think
you need to to be part of this so that's
it man awesome
well make sure we link everything up so
the guys know where to go they can
connect with you man I'm looking forward
to building relationship with you
working with you a little bit more and
doing some cool things together so got
to tell you I appreciate you appreciate
you taking the time and then of course
just imparting some of this wisdom this
is valuable valuable stuff for any man
out there especially those that want to
do something big you know want to create
something big for themselves want to
create something big for their community
a lot of good stuff here appreciate your
brother Thank You Ryan I appreciate it
there it is gentlemen my conversation
with mr. Pete Roberts I told you this
one was going to be a little different
on the topic of entrepreneurship and I'm
sure that you heard that it was but I
hope that you took a lot away from this
I know I certainly did and again just
Pete's stories and the message behind
what he's doing is inspiring to me
so I'd love to hear from you Pete would
love to hear from you you can hit us up
on Instagram Twitter Facebook wherever
you do the social media thing tell us
what you enjoyed about the episode tell
us what you'll be doing differently or
implementing in your life you can find
me on just about any platform that you
might be on at order of man and then a
quick reminder guys I've mentioned it
earlier the book again is coming out
February 1st 2018 sovereignty the battle
for the hearts and minds of men if you
want the introductory chapter and you
want to be notified about when the book
will be available go to order of man dot com
slash book order of man dot com slash book
guys again I appreciate you thankful for
you I'm glad you're tuning in each and
every week and glad to be on the same
mission and journey as you are until
next week take action to become the man
you are meant to be thank you for
listening to the order of man podcast
you're ready to take charge of your life
to be more of the man you were meant to
be we invite you to join the order at
order of man com
