If I look at the booth and look at the smart factory
I see how KUKA developed over the years.
You see logistics combining with production.
I think marketing did a
tremendous job again as every year to
build here this fantastic booth. We are
showing industry 4.0 in reality. We
are showing that KUKA has a one KUKA approach.
In this new smart factor that
every part of the KUKA Group is in
you have a complete automated solution.
We invested a lot in our R&D and in
industry 4.0 and here now everybody can
see that we can provide full solutions —
end-to-end solutions for smart production.
We are really showing that
industry 4.0 is not just a
buzzword. It's all also reality.
We're looking out at four primary robotic
revolutions. We see massive forces
changing the nature of cognition and
perception. We see mobility, sensitive
robots, and of course the macro trend of
industry 4.0 sweeping over all of
those different revolutions.
Software is the heart of the industry 4.0 revolution
because it has the functionality and the
intelligence to turn big data into smart data.
It's extremely important for us
that we are at the forefront of industry
4.0, big data, and we can provide fully
fledged solutions to our customers.
The smart factory is our proof point to
show to the market that we can deliver
industry 4.0 now. We are having now
the cloud solution ready to deploy. We
have the smart factory where we show
serious manufacturing processes. We have
the ecosystem with a lot of very, very
valuable partners with which we are
delivering value to the customer.
For us internally it's very important to think more
in the way of the customer and to find
the solution for him that he is needing
because 4.0 and the digitalization of the
industry is also very custom-focused,
and you need a real business case behind it
and the business case appears when
you have the value for it.
In the end we are an innovation company,
which means innovation has to be
sold as we explained. We want to develop
joint solutions with our customers and
therefore it's very important we have, beside the hard sales,
technical sales and consultation sales.
We want to work as a partner with our
customers in different phases: design and
implementation, because new solutions need
different types of selling.
"Customer centricity" is always in the DNA of KUKA.
We are really working closely together
with customers to see what solutions
they need and we are also co-innovating
with customers. If you are
looking now at what the customers are
requiring it's not just a product, not
just a solution. It's really an integrated
solution connected to the cloud.
KUKA is ready to deliver industry 4.0
solutions and that fundamentally is
about identifying customer value and
then really having a software tool box
that we can bring to bear to optimize
your cycle time or process time.
I think from a customer point of view what is
really here this year is the
production, and it's great that all the KUKA
entities are collaborating and bringing
the products and processes in here, but
on top of that we see all the
processes with all the process data,
which is kind of core for all the
applications. You see the part is
carrying its demand, whatever it should be
at the end of the day, and this is all
kind of seamlessly integrated and for the first
time shown here in the booth.
I'm really proud to see what the team has brought
up today and in the last years. Its
a journey which we started three years ago with
IOT with some ideas. Today we really make
it happen. We make IOT coming to the shop floor,
make it real for the customer.
I think that makes me proud to be part of
the team and to lead the team.
