If you are thinking of a website
redesign in 2020 then you need to
consider the latest design trends that
are filtering through the web at the
moment. Getting a fresh design gives your site longevity. You can instead of
choosing just a template
straight off the shelf that you can just
inject your content through. That'll get
old pretty quickly. But if you design a
site that has personality and really
brings you a brand to life, then a fresh
design and a custom design designed by a visual graphic designer can really bring
your brand to life. You'll get some great
longevity! So what are some trends? Let's
have a look at the top six for 2020. The
first one is large Type. Now for old
dudes like me, I love that this trend is
really bringing bold large typefaces to
the screen but also giving a nice
contrast between text easily readable
text I should say. So don't hesitate to
move towards that. You can
actually do that with your existing site
by changing some of the stylesheeting,
however, fresh design will really bring
those large typefaces out, and give you a
nice bold statement. The second is illustration. if you really
want to add personality to your brand
and there's nothing like some hand
crafted illustrations to actually do
that. So don't hesitate to really think
about either your product or your logo
style and/or your service offerings how
can you bring that to life with not just
iconography that you you know again buy
off the shelf and stock libraries, that
you may want to do some custom
illustration it will really add some
personality.
The third is use of full screen design
so we're used to now dealing in our
mobile responsive environment with many of our websites. However now there's a
trend to not only just do that, but also
fill that big space on a large screen.
Not just box it in and that standard
scrolling environment so there are
templates around to do that but to make
use of that you need to be clever about
your placement of content and how users
guide through their user.
Using your UX and UI to really craft and
a large interactive environment, can be
quite challenging to do, and then to
translate that down to mobile can also
be extremely challenging. So a great one
to actually experiment with but maybe
challenging for a standard style site. 
The third, sorry the fourth is
monochromatic color. Now you'll see on
some examples here what that looks like
it can add a style of modern chic feel
to your site that you otherwise wouldn't
been being able to maintain with varying
styles of photography so you can balance
out using different types of photography
by using monochrome color in that
overlay of the site. The minimalist now will love this look. Large type and monochromatic
color, large white spaces too to bring
that together! You know it's we're
getting minimal in some cases. On the
back side of that is animation. There are
now some tools that make animating the
web in large screen and small screen a
much easier thing to do, albeit you will
need some budget to achieve these sort
of styles, but think have a look at Green
Sock as an example of that it gives you
a API style of tools CSS tools that you
can use to really animate and bring your
pages to life. There's some great
examples of that on screen as you can
see. The last but not least, is the use of
dark themes and light themes in contrast
so for example Anthony Bratovich call out
to you as a UX designer for the ABC has
just released on their mobile version a
dark version of their full navigating website. So
this is very cool, people at night
obviously you may want to change that
contrast too much easily readable site
usable site.
Hey it's not for me, but I've got staff
that used dark screen right through the
day as well, but to give that choice
between that flip between light and dark
can be quite solid. Some designers
are going full dark look is really the
way to go however, I would tend to hesitate with that a lot of commercial style of
websites, it just becomes very
challenging to present your product in
that environment if it may not see again
all these are related to your brand if
there's a good match
that makes sense work with your design
team and to really work through those
examples and see what you can do to
bring your brand to life this year. We
look forward to seeing you
throughout 2020 and we'll catch up soon.
