Hello my name is Carey Martell and I'm the
CEO of Martell Brothers studios which is a
pretty new YouTube network.
Today, this video I'm going to talk about
something that..
If there is one video on YouTube you should
watch today, this is going to be that video.
Especially if you are a fellow YouTube creator,
fellow YouTube partner, part of this community
there helping to create YouTube, as you can
see this is a set for my online web series
the RPG Fanatic.
And this is something that I created from
my master bedroom in my house, ten years ago
you could not do this.. you could not just
create a show in your house and broadcast
it to the entire world, I have had about 3
million views to all the videos I have ever
created not on this channel alone but on all
of my channels combined.
I have had 3 million views.. it's so...
YouTube has become a great platform for independent
creators such as myself and those in my network
to get our voices heard to create something
meaningful out into the world.
But here's the problem, our community here
on youtube of independent creators this is
in jeopardy.
Although I run an network, I'm going to tell
you the real fact of the matter is that networks
may not be such a great thing for youtube
there is something that has grown out of the
necessity of the difficulty of becoming a
youtube partner, sure now you can sign up
and become a youtube partner but you don't
get banner space, you don't get show pages,
you don't have content ID to protect your
video assets, you don't have any of that stuff.
Whats worse is that, even if you have permission
from a game reviewer .. a third party that
has footage that your using some of their
material, they might still reject your video
from authorization.
Even if you have gone through all the hoops
you have..
A pdf document from one of the representatives
of license..
Do you have a license for this?
They will still reject your videos and I'm
sure many of you recount this stuff especially
with video games.. hosted video games journals
for three years..
I know..
People are constantly writing to me asking
me how I am monetizing my videos?
How I had to monetize my videos, when I started
having my video game reviews rejected.. reviews
that..as per request of actual developers
who were sending me these games and I had
permission.. getting my reviews rejected for
monetization so I can’t even justify doing
the show, making the time for it.
I mean the only way i was able to do that
was by signing a contract with another network..
that network was Machinima which as many people
know is the number one network here on youtube
but they hadn't signed a contract for perpetuity
so they basically owned the show forever and
I wasn't allowed to Livestream on twitch tv
or I justin or anything like that.
I could only Live stream on my youtube channel
and to get out of my contract, I had to hire
a lawyer to help me.
Why would I possibly sign a perpetuity contract
you might ask?
At that time, I was desperate..
I couldn't monetize my show, I couldn't do
this, the show that I was very passionate
about making that I believe is helping making
a difference to the game industry by talking
about things that a lot of my colleagues and
journals is not talking about.
So I needed to keep doing my show that I'm
passionate about, I sat up on the show because
they promised me various things and they did
not deliver on these promises, I did not get
the assistance that I thought I would get.
Now I want to paint you a picture which is
going to look like a nightmare honestly this
is racing industry head, this is based on
my experience working with the major network,
its my experience being a member of youtube
community since 2005 and having an account
since 2006 it’s about experience being an
youtube partner, my own partnership to be
able to do since 2009 someone who has been
part of various youtube webinars, someone
who has been part of the youtube community
not as common as much as I should but I'm
still watching lots of stuff out there and
paying close attention to what’s going on
in this industry and by extension, a CEO of
a small youtube partner network.
Our world is about to get very very bleak
and I say this with no amount of hesitation..
things are going to start sucking really really
hard.
Many people are aware of the news of makers
studios first regular name Johnson and have
seen the contract Johnson has put out which
says that the maker owns the show, they say
half of the show but common..
50% is just a hop and a skip away from a 100%
ownership once the lawyers get involved.
They're basically trying to steal the show
and thats not cool and here's the problem-
This is a company that has been supported
by Google, this is a company that has got
30 million dollars from Time Warner investment
so basically now we have the major hollywood
networks and television corporations.. they
are starting to take over youtube and I'm
sure you have seen this with the way the layout
changes, along the recommended channels are
people who are part of major networks.. they
are part of companies that Google themselves
have personally invested into, if you start
doing research in this stuff.. you're going
to see what I am saying is true.
The recent layout changes have hurt the majority
of youtube partners.
Youtube can say as much as they like that
its increasing traffic and I'm sure that it
is increasing traffic to those videos who
are getting promoted.
You go to the channel browse section and try
to find your channel.. you are not going to.
The majority of people..99.9% of youtubers
will never appear in the browse channel section
because that is held specifically for certain
high ranking, high traffic channels that are
part of major networks.. you are never going
to appear there, your own subscription fee
isn't even in your own control anymore.
Youtube implemented about a year ago a feature
called highlights for feeds that .. the intent
of this is an algorithm that is supposed to
know what you want to see from your recent
subscribers but thats not what it does , what
it actually does is that it hides the majority
of activity from you from your subscribers
and it focuses on promoting people who are
in major networks.
If you subscribe to channel Machinima for
example and you subscribe to smaller youtubers..
you are going to see a hell of a lot more
stuff from Machinima channels than you are
going to from another smaller youtuber that
is by design, I have tested this using various
accounts this is done on purpose.
You know what youtube wants you to do, they
want you to buy adwords campaigns to promote
your videos which just isn't cost effective,
its absolutely crazy.. the amount of money
you have to spend to actually get visibility
is absurd.
You'd have to spend a thousand of dollars
if you're going to get even a hundred thousand
views and over a hundred thousand views..
how many people are watching are subscribed
to you?
They might have just watched your video for
twenty seconds and you're still going to get
charged for it.
I've done various adwords campaigns over the
years, its not a cost effective means of building
an audience.
The only thing that the Adwords is good for
is for trying to sell a product because if
you pay a buck 25 per click to your video
but the person buys it for 50 bucks, you make
a profit but for youtube creators who are
just trying to get their stuff seen.. adwords
is terrible.
There is something else that you should be
aware of, the film industry is now just a
little over a hundred years old..
Do you know how the film industry started?
The film industry started when Thomas Edison
invented the film camera and got a patent
for his invention and he also patented the
very concept of the emotion picture, the very
concept of it... anybody that wanted to make
a video or not a video but a film.. they had
to pay him essentially.
Do you know why hollywood is found on the
east coast in California?
It is not just because of the color temperature.
The real reason it was formed in California
was because it is the opposite side of the
country from where Thomas Edison's company
was based out of on the east coast.
So..although the reason was because the California
court systems were very anti enforcing patent
laws and it was a lot easier for them to ignore
paying the Edison company a wealthy licensing
fee to make motion pictures.
So essentially if you really think about it..
the whole film industry that we all are part
of .. it was created by people who are patent
infringers but this is about a 100 years ago
and why does this matter right now?
It matters right now because once again we
are having people who are trying to control
this industry once more just like they did
before because even though they ignored the
patent laws.. the major studio systems started
up and they started trying to lock people
down into exclusive contracts creating stable
actors and they are doing the same thing now,
they are doing the exact same thing.
They are trying to have a stable youtube channel
creators who are not allowed to do anything
else other than all those channels and they
exclusively control every aspect of it, they
are basically taking over youtube and using
youtube search and the browse and the recommended
channels to only drive traffic to their own
stuff.
So you might say to yourself why does this
really matter?
Okay you're not going to be able to make any
money on youtube just get a different job,
go work in a fast food restaurant..right?
Do you guys know what the world is going to
be like in five years?
Let me tell you how the world is going to
be like in five years..
Any job .. any and every conceivable job that
can be broken down into a series of steps,
anything thats assembly line work like a fast
food restaurant for example.. your job would
be taken by a robot and before you laugh look
at the video description here..
I have all sorts of links showing you that
this stuff is real and if you need more proof
go into a hollywood video, go into a block
buster video.. when was the last time you
didn't want to do one of these installations..
you know what replaced all those jobs and
all those buildings .. Redbox a Robot.
I know this sounds like science fiction but
the thing with science fiction is that people
are trying to make science fiction a reality,
thats how it works.
Its the prediction of where the future is
heading.
Do you know what science fiction has taught
me that the world is heading in what direction?
Its heading in a direction where the only
jobs are going to be for people who repair
robots or to do other creative activities.
So lets say im doing the job of repairing
right, go into a grocery store that has a
replacement of cash registers with scanners.
There is only one person sitting there on
duty to repair the broken cash registers,
the fully automated ones when they go down
but all those people who worked those cash
registers are gone.
So basically if your plan is to be able to
fix the robot, thats going to be a highly
competitive field because theres going to
be only so many of those jobs available.
The other alternative route is to do stuff
that requires creative input - Writing stories,
making videos things like that and all the
different industries related to it.
That is why youtube is still so crucial for
us to be independent creators because it were
owned by major media conglomerates like Time
Warner, it were owned by them you could say
goodbye to unions, you can say goodbye to
it completely because they own everything.
How are they going to force you?
The only reason that the film industry unions
works right now is because its based out of
LA, Its based out of New York.
The unions have no control anywhere else in
the country and you honestly think they are
going to get control over the rest of the
country?
It doesn't work that way, they are going to
be like Walmart.
Walmart doesn't have to have unions, the film
industry will not need to have unions anymore
because they have all this fresh talent..
there is going to be too many jobs.. basically
punitive looking for jobs in this stuff.
The only thing that is going to save this
is that people are going to be able to independently
create their own Youtube channel and get traffic
and get AD revenue, get sponsorship, write
stories.
The entertain industry is going to be worth
a lot of the book of jobs after five years
are going to be found, there's not going to
be other stuff..
I'm telling you right now this is a prediction
and I'm betting the future of my company on
to this prediction and that is why i am trying
so hard to build something now before this
dark future occurs.
I am not saying that you have to join our
network but you should want to support third
party platforms like out Martial TV application
because what we are trying to do is give people
a way, another alternative way to discover
videos from other independent creators.
We can make it so that, if you don't want
to ever see anything from another network,
a major network like Machinima, our rhythm
can actually detect that this video belong
to the Machinima network and remove it from
all of your results.
You will never see another Machinima video
for the rest of your life on Martell TV if
you don't want to.
Google is focused on having the perfect algorithm
which will tell you which one you want to
see, what I believe, I believe you know what
you want to see better than any algorithm
will be able to tell you.
And in that if you want to eliminate certain
results from the search results, you should
be able to do that.
I think there should be more than one subscription
fee.
I think you should be able to create like
an Amazon style best menu list of your favorite
creators of a single category like, lets say
you are a big watcher of video games stuff
, you are going to put "RG Fanatic" in the
list of game reviewers, so whenever you click
on the tab on game reviewers, it only shows
creators who make game reviews, that is what
Martell TV is going to have.
You can have as many tags as you want, as
many custom TV channels as you desire and
you can share the stuff, you can share the
list with your friends, you can share the
custom TV channels with your friends and what
you don't need is to have this controlled
by Google exclusively front page that is going
to drive all the traffic just to all the people
google has personally invested into or who
are paying for Adwords campaigns.
I am trying to do something real and legitimate
and it does matter because in five years a
lot of people are going to be found getting
laid off from their jobs that could be done
by a robot cheaper and more efficient like
and that is the direction things are heading.
If you don’t believe me do nothing.
If you think you are absolutely possibly secure
working at a fast food restaurant and just
making videos as a hobby do nothing, do absolutely
nothing and let the major conglomerates destroy
everything that you've been trying to build
for yourself.
The time is now to help third parties like
us help you.
Thanks for watching this video and I hope
you have seen.. that you understand now what
we're trying to do and why it matters to you.
