What's your unique selling
proposition or differentiation?
So, we have really formulated
these products
to be really,
really effective.
And, again,
I come from huge companies.
We know -- I know how
to formulate these products
better than, like, the normal,
traditional chemist.
Come on, Syed.
Look --
So, the premise is,
you have the one guy
in all the world
in chemistry...
-[ Chuckling ] Yeah, right.
-...that made a better product.
Lubetzky:
In the phase of entrepreneurs,
there's three important phases.
One is the creative process,
which you clearly have done.
The second one
is the critic,
and the third
is a crusader.
The three C's.
That's great.
The creative, you've done.
The critic -- You need to be
your own worst critic.
You need to
figure out what is it
that is your competitor
to understand,
whether you really can
differentiate yourself
from the others.
And then, if you go through
that second phase,
then you go to the third phase,
and then you're the crusader,
and nobody's gonna stop you.
-Yes.
But I feel like you skipped
the second phase.
Please explain to me
what differentiates you,
other than you being
a really great chemist.
Paiji Yoo: We have EPA-approved
third-party studies that show
that our products
were more effective --
Laboratory studies?
Laboratory studies.
Yeah, third party.
We outperformed all
of our leading competitors.
Guys, how much money
have you raised?
So, we've raised
$3 million.
-What?!
-At what valuation?
At a $13.5 million
valuation.
And who did you
raise it from?
A mix of venture capital
as well as
successful entrepreneurs
just like yourselves.
And you've been selling
for how long?
So, we've been live
for just over a month.
We've done $200,000
in sales.
Okay, that's not horrible.
So, today, we are 100%
direct-to-consumer
00:01:37.472,00:00:00.000
selling online.
