The last major U.S. automotive group, we are dealing with,
was created by Walter Percy Chrysler in order
to build cars under his own brand, an ancient winged helmet.
The first Chrysler was presented in 1924.
Chrysler Six enjoyed an immediate success and
was sold in 32,000 copies during the first year.
The commercial results allowed Chrysler to grow,
creating new models and expanding to the Chrysler Corporation,
after having absorbed Dodge and having launched two new brands de Soto and Plymouth.
Chrysler, which was the first to endow in 1934
all cars of the group with independent front suspension,
was very interested in the study of aerodynamics.
From accurate research was born Airflow,
breakthrough vehicle for that time, moved by a 5-liter 8-cylinder engine that,
perhaps due the special teardrop shape didn’t achieve the hoped commercial success.
In 4 years only 30,000 copies of this car were built.
Town and Country relaunched Chrysler after the Second World War and
immediately after the 8 cylinder V engine, was built.
It was called HEMI for the hemispherical shape of the warheads and
was used in many cars of the group.
With the first Voyager Chrysler inaugurated MPV series,
coming out of the financial crisis and in the meantime made
a series of front-wheel drive compact sedans, including Cirrus, released in 1994.
The production, with a renewed range,
then continued with a series of new models like 300M.
Chrysler has also opened up new market niches
such as the retro cars like the PT Cruiser.
The brand relaunch is also due to the foundation in 1998
of the great international group Daimler-Chrysler,
after the merger between the American Chrysler and the German Mercedes Benz
with headquarters in Stuttgart, Germany and plants all over the world,
were both brands’ cars were produced with significant synergies
in the automotive and components sector.
For example, in an Austrian factory today are built the recent Chrysler 300C sedan and
wagon and Voyager, and also Jeep branded cars, part of the Chrysler group from 1987.
The winged helmet brand is ready to face new challenges.
