among the countless products discounted
for Black Friday Samsung and LG has some
of the hottest items on offer a recent
survey showed that consumers all over
the world chose South Korean brands as
their favorites for electronics our ocl
tells us more
more and more shoppers around the world
are furnishing their homes with South
Korean electronics Samsung and LG have
seen their market shares and brand
loyalty surge in some of the world's
largest markets in the United States
Samsung is dominating TV sells with its
third quarter figures taking up around
40 percent of market share according to
data from the company and IHS market LG
Electronics is number two with about
fifth of market the two Korean tech
giant's have also been selected as the
top two TV brands in Australia for their
high-resolution screens top audio
quality and other functions in the
survey some 4,000 consumers who bought a
TV set in the last two years rated
Samsung as the market leader followed by
LG Hisense and Panasonic in the Japanese
market LG's OLED TV sells in the third
quarter grew to fifteen percent for the
first time making LG the third largest
brand behind local manufacturers Sony
and Panasonic while its TV sales are
rising
LG's competitive advantage clearly lies
in its premium washers and dryers which
have been selected as the best in the US
market in a recent Consumer Reports
survey LG was also ranked number one
earlier this year in the American
Customer Satisfaction Index for its
innovative kitchen and laundry
appliances while streaking ahead of
their global competitors in major
markets Samsung and LG are also locked
in the battle of to the South Korean
tech giants are set for a showdown in
January at the annual Consumer
Electronics Show while they'll put out
their top of the range 8k TVs and other
key products Oh Sooyoung Arirang news
