- Think different.
Just do it.
I'm lovin' it.
Every little helps.
We hear and see taglines
and slogans every day
over and over again.
This repetition is what
logs them into our memory.
The interesting thing
is, that when you think
of a brand name, it isn't
necessarily the logo
that will pop into your
head, it's the tagline
or the slogan which gets there first.
This shows you how powerful they can be
but I suppose I could ask, do
you actually need a tagline?
Well I've covered that in another video
and you'll see a link for
that at the top of the screen.
What I'm going to do in this
video today is I'm going to
give you a couple of
tips to help you create
that great tagline or
slogan for your own brand.
Now it can take an awful lot of work
and a lot of research in
tying everything together
but I've got a couple of
tips that will help you
to get started.
So my first tip is make
it easy to remember.
When you think of famous brand slogans
or taglines, a lot of them
have one thing in common
and that thing is they
are all really short.
Most of them have taglines
which are less than five words.
Of course, you do get other
taglines which are much longer
than that, but the shorter
ones are the easiest
for people to remember.
Think about the slogan
for Kellogg's Frosties.
It's just two words, They're Great!
And in conjunction with the
Tony the Tiger advertising,
that's one of those ones
that get really lodged right
up here in your head.
Other than making it
short, another good thing
that you can do is try to
make it rhyme in some way so
that it has some cadence to it.
So that it's like da,
da, da, da, da, da, da.
That makes things easier to remember too
or you could use a catchy tune
that sits behind the tagline or slogan.
Another way that people can easily
remember things is through music.
My second tip is that
you must give it meaning.
If it's just a generic
meaningless phrase like,
we bring you success or the
best customer service 24/7.
Ditch it, that doesn't
mean anything to anyone.
It's so broad and just, it
is, it's just meaningless.
What you need to do is
link it to your brand so
that it gives the
customer some information
about your product or service.
For example, FedEx
used, The World On Time.
In that one short phrase,
FedEx are tellin' you
that they can deliver
anywhere in the world
and they will get it there on
time to meet your deadlines.
Another example would be
from Dollar Shave Club.
Now that's not someone
I've used personally
but theirs is Shave Time Shave Money.
I know it's also not a bad
Sean Connery impersonation.
What they've done is
they've used a nice play
on words that tells you that
they will deliver their razors
directly to your door and inexpensively.
Another way to give it
meaning is to let someone know
how are they going to feel
using your product or service.
Here's a couple of examples.
The first is Disneyland, and theirs is
The Happiest Place On Earth.
Now I don't think I need to
explain to you what feeling
that's giving you.
You know that when you visit Disneyland,
you're going to feel happy.
Then you've got L'Oreal who
say, Because You're Worth It,
and what that does is that
gives the customer confidence
and self worth, great feelings to have.
And then BMW, they say,
Designed For Driving Pleasure,
so that you know when you
get inside one of their cars,
you're going to feel great.
Like anything to do
with brand and branding,
you need to make sure that
everything works together.
It's no use creating a tagline or slogan
in isolation because it
needs to work in conjunction
with your vision, your
mission and your tone of voice
as well as many other elements
that make up your brand.
If you'd like help or advice
in creating your tagline
or slogan, then my power
hour consultation service
would be perfect for you.
For more information or to book your call,
simply visit the link that
you now see on screen.
Thanks for watching this video.
I hope you've liked it.
Please share it with all
your friends on social media.
Give the video a thumbs
up, subscribe to my channel
if you haven't already
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and you'll be notified
whenever I release another new video.
So until I see you next
time, folks, stay creative.
