- Now, there's a lot of issues
that are actually happening
on YouTube that affects creators.
Now this last one where we're talking
about brand-safe content,
and a lot of advertisers
are pulling their money away from YouTube,
which affects YouTube creators.
Well, this might be a
hoax, it might be fraud,
it might be Photoshopped?
Stay tuned.
(deep bass techno rumbling)
- [Announcer] DerralEaves.com
- Hey guys, Derral Eves here.
Now I'm in Austin, Texas,
enjoying some amazing barbecue,
and working with some content
creators and YouTubers,
and, a lot of YouTubers
have reached out to me
in the last few days,
and are really nervous,
especially when they've seen a huge dip
in their revenue they actually
bring in from YouTube.
I mean, a huge dip.
Some of them are getting
really, really nervous here.
Now I actually did a video on this,
we uploaded it a couple days ago,
where brands are literally
pulling their ad revenue
from YouTube and Google
until Google actually fixes the issue.
Now, what's the issue here?
Well, it's having their ads be on content
that's not conducive with the brand.
Now the Wall Street
Journal actually reported
that some brands were actually
gonna pull their content
away from YouTube until YouTube
actually fixes this problem.
Well, where did this actually come from?
(laughs) Well, the Wall Street Journal
actually approached the brand saying,
"Hey, why is your ad actually
showing up on hate content?"
And they're like well, I don't know why.
And then you look into
it, and they say oh, well,
I see these screenshots that
the Wall Street Journal has;
it must be true.
So they actually start pulling
their ads away from Google,
telling Google to fix it.
Well, Ethan from h3h3Productions
did some research.
He actually contacted
one of the individuals
that actually owned the
channel was questionable
of having hate speech,
and he reached out to them
to see if that video was
actually making any money.
And do you know what?
The video was monetized, but it literally
didn't make any money
during the date in question.
So Ethan actually made a video saying,
"Hey, do you know what?
"This is an issue.
"You need to be transparent.
"You need to fact check."
And that video quickly came
down because of the true issue
that's actually happening on YouTube.
Now the true issue is nothing
with brand-safe material
or content, I explain in detail how brands
can really protect their content
so it doesn't necessarily go
on videos that it shouldn't go on.
And, also, YouTube's made
some pretty big steps
towards that as well.
But the true issue has
everything to do with content ID.
That's right, you heard me, content ID.
Just ask my friend and fellow
YouTuber Chad Wild Clay,
who literally fights
content ID on a daily basis,
I don't know any YouTuber
that fights more than he does for this.
Now, this is the system
that is broke on YouTube.
It's a very complex system,
and it needs to be addressed.
Now, the reason why Ethan
pulled down that video
and said, "Okay, maybe we
need to reevaluate it,"
is because someone actually claimed
that video as their copyright.
And so YouTube diverted the
ad spend, and sure enough,
ads were actually going on that video,
but it was being diverted off
to the copyright owner
that made that claim.
Now, the big issue about
copyright ID is truly
that anyone out there can claim copyright
and there's really, (laughs)
there's really no steps
to bring people in.
And what I mean by that is
if you claim a copyright,
"Hey, this is my copyright,"
you have to prove it, for sure.
But what happens is
YouTube holds the money,
and it doesn't go to either
party until it's resolved.
Well that just happened
just a couple months ago,
this is, like, I think about a year ago,
but before, it would
actually go to the person
that was making the copyright.
And so, what I believe
that they need to do,
number one, is if anyone falsely claims
to put a copyright on
someone, that's strike one.
And strike two if they do it again,
and strike three they're
completely banned from,
you know, issuing it for, you
know, six months or a year,
or whatever it may be.
I think it should be the same strike rule
that you have for community violations,
or uploading other people's content.
So if you claim it, and it's not yours,
then boom, you know, it should be over.
But the problem really lies, truly,
with the issue of the content ID system.
I believe that there was
no safeguard, in saying
oh, you know what, this person claimed it,
but we're not really looking
at the meta information that's there;
we can still serve ads.
So I think that's the issue
that needs to be addressed.
Knowing the CMS, that's the
Content Management System
for YouTube where you
can actually do a lot
of those claims in bulk,
and also divert money
to the proper copyright
holder, if that's you.
I have a lot of experience with that,
and I think that's
where the issue's broke.
So guys, do you think
this is a conspiracy?
Is the Illuminati involved
with this? (laughs)
You know, is this really a big issue?
Put it in the comments
below, I'd really love
to hear your thoughts,
and I'm really hoping
that YouTube literally
is proactive in fixing
some of these known issues
that have been around for quite some time.
And hopefully that happens soon.
Guys, thank you so much
for watching this video.
Make sure that if you
didn't watch my other video
about this issue, it's
right here on this video.
If you haven't subscribed
yet, what are you waiting for?
It's time to subscribe and go out
and have an effective, wonderful day.
