- Shout out to all the small,
to medium sized businesses out there.
It really comes down to simple strategies
that you can do every day
to keep saving more money.
It is cold being here
at the convention center
really early in the morning.
The design of this building
is very interesting.
Eighties or nineties?
I'm going to look that up.
It's a lot of these tips
are simple, basic tips,
in aggregate they add up to be meaningful.
(bright music)
Jumping into the video,
literally jumped in.
Manage your tasks.
- We use Microsoft Teams
either through voice video
or just chatting back and forth.
- You can save a lot of money on marketing
by creating original content.
The goal here is to get
more output and less input.
Kind of maximize what you're doing.
If it sounds daunting to do
everything that you're doing
as a content opportunity,
I don't blame you.
I know it sounds like a lot of work.
If you were to schedule a time of your day
just to create original content,
that would take so much longer
than just adapting what
you're already doing
into content opportunity.
It's getting a lot of
different pieces of content
out of that singular source media.
- Someone taught me that
organizing your things
while still keeping them
accessible is the key.
- [Ruben] This is a tool
that I've owned for-
- 2000 years.
- [Ruben] Totally forgot that I have.
- [Frank] As a leader, I need
to keep my team up to date.
I need them to know
we're doing everything.
Things are okay,
- The eighties or nineties,
I'm going to look that up.
I'm going to reveal to you
the year that they built the
San Diego Convention Center
but first I want to talk
about just fixing things.
You know, buying new
things can be expensive
and can be costly.
Fix things that you already have.
- We're going to be doing
some electrical work here.
We're replacing the dimmer,
which was on the fan,
which is not a best practice,
'cause why would you want to dim a fan?
And we're going to replace
it with just a flat switch.
- But sometimes you just got to look
at what you have already.
- A really good way to
save on electrical costs.
(soft music)
- I'm going to go find this Marina.
That'd be cool and that's
where I will reveal the date
that they build the San
Diego Convention Center.
So let's go.
(soft music)
We've talked about the
waterfall method before,
but I want to challenge myself
to explain it in 30 seconds.
Okay, you see that?
That used to be a river.
This was water.
It was flowing.
Now it's dry.
Why is it dry?
'Cause the source has stopped.
Very top of this ravine is the source.
And that is the original content.
- Here's how to start a podcast
in about five minutes for absolutely free.
Anchor, this is a company
that was acquired by Spotify.
Anyone can create a podcast right now
and have it distributed on all
the major podcast platforms.
- Let's say you have an hour
long conversation with someone
record that, turn that into a podcast,
take snippets of the video and audio
and cut it up into social media segments,
combined clips from the video
with stock footage B roll
and music, slice it, dice it, chop it,
take that down the waterfall,
to create a dynamic story-driven
piece of media for YouTube.
Before you know it the
Valley is flowing with water.
It's getting a lot of
different pieces of content
out of that singular source media.
- You can create so many
pieces of content out of this
and use this to grow and expand that brand
and it can have a serious halo effect.
And you can use your team in
a micro influencing manner
that they can help the brand grow too.
- Solar energy is the future.
The sun's energy is one
of the most renewable
forms of energy we have on our planet.
- Taking chances and
adopting new technology
is a great way to save money.
In Ruben's example is
investing in solar technology
and that's going to pay off
in terms of a lower electricity bill.
And again, all of these tips,
they seem like almost
like life strategies.
And you'll see Ruben applies
those to his real life.
You know, he does this day to day.
Don't be afraid of new technology
because that could be the thing
that separates you from everyone else.
- You can actually schedule the time
when the vehicle is going to charge
so that you're not using peak hour cost.
So I recommend getting solar for the house
or even one of those
rechargeable batteries.
'Cause you can leave
a battery pack outside
just free energy basically.
My favorite pointer on saving money
is just doing stuff that
doesn't cost anything.
Those are the best moments.
You cannot replace watching
a sunset with your family,
hiking, climbing a mountain
and spending time with
the people that you love.
Those are the best moments.
That's how you save money.
Finding those free moments is
I think is the most
valuable advice I can give.
- What is going on with my hair?
There you go.
Back to normal kind of, yeah, we're good.
It's November 24th, 1989,
the date that convention
center was opened.
It is 1989, but it's pretty much nineties.
But I'd say it's definitely
eighties architectural style.
So now we know that, that's a cool fact.
So from our home office
to your home office,
those are some tips and
tricks to save money.
If you're not subscribed already,
it's how we know that you
appreciated this video
and you want to see more videos.
So consider subscribing
and I'll meet you in the comment section.
Any questions or comments,
feel free to leave it there.
See you next time.
Farewell.
(soft music)
Oh, it looks like they're building
some kind of structure over there.
Is that like a concert hall?
Like an outdoor concert venue?
I don't know.
They're building something over there.
