have you ever install the roof started
you have a fucking working 50 million
dollar business in a box and this is
just me you know asking the question I
and unfortunately you know I'm not good
at it
your brain was not in the hundred dollar
drones let me get three of them would
you consider yourself as a grand cordon
of riffing in this I'm American I'm a
capitalist Pig and I want to beat Grant
Cardone so you charge $5,000 for
60-minute sales team this on you a lot
this and your websites that I look like
a real jackass
Justin Parker is a troll or what
happened to your best guy he's one of
these podunk bitch roofers that needs to
go fucking work for somebody like you
we you're the owner and the founder of
sky diamonds and president of RCA where
do you spend more time Whitley what's
more time consuming failure right now
for me the most time-consuming thing is
creating content it's coming up with new
ways to change the roofing industry and
it's company service company my mission
is to be the best facilitator of success
the litmus test is how well can I help
others succeed with my system so if I
can make others succeed with my
marketing system sales training systems
then I can make my own team succeed with
haven't nothing that's not but I spend
more time with sky diamonds okay I'm
more passionate about creating content
I'm more passionate now I love door to
door how much more was the percentage
it's probably at this point 60 to 70% on
on helping my brothers and roofing so
sky diamonds 60 70 % a roofing company
20 30 % I don't know that it goes like
here recently I've been spending 70
percent of my time with the roofing
company implementing a whole new solar
division and hired and sure I've seen
that door-to-door leaders every time you
get really good candidates that are like
potential leaders a lot of times you
have to stop what you're doing and on
board them and so right now I'm spending
70% on roofing what do you do at a
roofing business right now what's your
role well my role is basically to lead
the team to have the vision but also to
hold the team accountable so it comes
down to every single person has their
job roles and responsibilities so it
starts first and fort with like a hiring
chart where basically the org chart and
their job the hiring manager HR person
then
well not the HR person but I have
boundaries for each person I have roles
for each person I have are they
contributing up to their potential on
our team and my job is to kind of be
everybody's coach so what we've done
more than anything else is kind of built
a system where I can be a passenger so
my job is to monitor the meetings to
kind of coach my people in each one of
their roles and into the actual
actualization of my vision how does your
team look look at you and what like for
example for me it could be I'm a
marketer if I do anything it's storm
group its marketing so I'm not a GC they
look like a job marketer but they also
look at me like the guy who holds the
company line because I have been loyal
to my father and we've been
as partners and basically I've been the
last guy standing at this company and
carried the flag and so when it comes
down to it if someone's you know not
living our core values or is cancer do
you fire people then yeah and
unfortunately you know I'm not good at
it you know I have a system that because
it's the most important thing to do in
when you're hiring people get rid of bad
people and it's the hardest thing to do
and every time that you leave someone
your organization that you should have
fired not only do they if you said I'm
not good at it what made you say that
look ISM because I know I'm not I love
people I'm optimistic I'm I'm a door
knocker I'm eternally I go out there and
I think I'm gonna sell the first person
we go talk to me and you could go knock
on door and I assume in the cell before
I even go into the field can you fire me
how would you fire me well you know it's
funny you know I think you hired me to
fire you but you know have an all-out
drag-out fight you know I've lost my
friends fan you know family I've had
argument getting personal I mean I've
gotten a way over the top personal see
I've been doing this so long I've made
every mistake in the book when it comes
to firing but now I'm going to kind of
bring you in I'm gonna say hey look you
know you're not really living with our
core value here of excellence you know
this is not you're not showing up for
the training in the university you're
not coming to the meetings you're not
trying to develop personally so you know
we have a standard here at our RCA where
you know you bring in ten leads a week
ten bills to two contracts a week and
that you stay on pace to not get zero
contracts in a day so you know if you
have consistently someone who is not
living up to our core values they know
that hey we don't really fit right in
here now when people don't fit in they
that's when they start blaming people
for their success the managers the
marketing the build department
I gather and you've had the bad guys I
just tried to understand your role in
the company okay so you spent 30 percent
mostly I'm in charge of the recruiting
campaigns I'm in charge of driving sales
and I when I say drive sales now I have
a Sales Director but yhi HR person
cannot do recruiting campaigns why you
have to do it well because it's the most
important thing in my business and this
is where maybe me and you kind of just
have two different strategies I'm trying
to just grow
this impact as much as possible and be
the number-one guy of all time that
brought people into the room
micromanager no I'm not I'm not I'm a
guy just curious no I'm actually a guy
who is a bad manager to a fault I'm a DD
and organized and you're like how do you
have this big company there's a hundred
and fifty five families that depend on
me in hundred and fifty five employees
yeah and so that's in the roof in
division and the sky diamonds do you
know we have like 10 to 15 people so the
truth is is that I hire people for the
right role I trained them to be
basically prioritizing what's the most
impactful task that's gonna get us the
most bang for the buck what's the one
big thing and then I try and keep
everybody focused on revenue generation
and profit and like even if you're like
an accounting or client performance role
you still are protecting profit even
from production protecting the ability
to get referrals which is profits so
trying to tie it all into helping people
a big mission because when you walked in
there and said our mission is to set the
standard in roofing for service and
growth you know and so that's twofold
for customers and for salespeople okay
next question where's the it's you came
from someone in our audience where's the
roofing industry going what's our
industry you think will look like in
five years
well we're being commoditized the
machines are taking over if you do not
in a great face but machines like
Facebook Google the artificial data it
well not the robots in silos you know me
and Dimitri are not the enemies
homeadvisor is they spend two hundred
million dollars of Wall Street's money
to steal jobs from your out of your
pocket and you know the answer to how
you win is a combination of door-to-door
sales strategy digital marketing but you
know I think that in five years more and
more of the local roofers are gonna be
the ones have sound digital marketing
practices that have sounds operation
systems I see that insurance
storm-chasing gets harder and harder
every year there's less companies that
actually are storm chasers I would
consider myself a storm catcher I'm in
Florida and I could do a hundred million
dollars in business in Florida now am I
gonna go chase storms yeah I'm gonna
sell commercial in the storms
I'm gonna look for those great
opportunity I wouldn't go to Minneapolis
and once it was a claim I was like
200,000 claims because it goes so fast
like I'm not just gonna go up there for
a short because there's enough roofers
up there there's so many roofers up
there that it's hard to go up there and
do what used to be able to be up you
know done just come into town do 20
million dollars in business and a year a
year and a half yeah so the future of
the roofing business is gonna be more
managed repair programs more large
deductibles people are going to be
moving into more of a retail whatever it
is what's your take on it once you take
on npr's and math skies okay so so you
got a you you know you heard guys like
Joe and I saw his interview in our
respect Joe but you got to realize my
uncle taught LC this business and I grew
up comparing myself to LC and LC you
know basically took my dad's idea of
Claim Express of a building a platform
that would connect me and do you agree
that it's pretty much DC that met skies
did you see I mean my friends is getting
sued right now and I can't even tell you
his name but he's one of Elsie's friends
and I'm not gonna dip anybody in the
dirt but LC just collected millions of
dollars and yet this guy's helding the
bag for this hundred thousand dollar
lawsuit that's gonna cause him to create
yeah
because Matt's got had him act like a
public adjuster he put a impact
resistant shingles on instead of like a
grand manner and because there was a
blurred line that the insurance can be
paid for this high-quality shingle my
guy he could have put on the exact
shingle but he was trying to stay within
that cheap boundary and so he's the
contractors in the middle and when you
go to lawsuit the guy don't have your
back and so like here's the deal my
uncle there was a company called 3c they
were partners and I'll see you know they
they frivolously spent they acquired ten
million dollars in debt and you know you
don't know this but my uncle you know it
was either murdered or killed himself
and you know LC is married you know to
my uncle's wife sister that's just a
family and it's and so what I'm saying
is is that part of my uncle's reason if
he did commit suicide was he acquired 10
million dollars in debt and so when LC
just sold that company for millions of
dollars well has actually some his
personal food is personal but I think
they're all bad for the business they're
all bad for the business I mean if you
want to get leads there's one on the
right right now from Florida was a not
lost anything we we've seen them at
anytime that you're gonna work for the
insurance company they're always gonna
pool purse strings they're always gonna
basically make you hold the bag at any
given time they can sell you out and
you're just a pawn in the game if that's
the game you want to play to get your
foot in the door in the neighborhood so
you can knock more doors do business
with the devil sometimes the devil you
know is better than the one you don't
and let me tell you something else he
taught me a lot about how to run a sales
meeting how to recruit a sales team he
built Aspen you know he's a he's a
leader in our industry and it's not
anything particular I think what he
built was a good business model for
himself and you know yes did the
insurance companies capitalize on it but
he built value and they they paid for it
so as an entrepreneur I look at him it's
a good job and for me is his business
model gonna affect me fuck no why
because you know the I'm the modern day
you're gonna compete with him yeah well
and I don't need to fucking get leads
from the insurance company to get leads
I'm a leads machine I can create leads
through Facebook through knocking doors
through Google through direct mail
through phone calls telemarketing but do
you think we'll have more a math sky so
they're like work yeah but III think
that there's gonna be more mad skies and
I think there is there is opportunity in
that space and I do want to build a
platform you know it's sort of my dad's
vision and the platform would be not
tied to the insurance company but tied
to the insurance agent who might have a
little bit more you know skin in the
game to have the customers back because
you know what we want to do is we want
to sell a product that allows people to
have a warranty on their roof and 0 toes
you know small payment for their
deductible at the in case of a storm
where did they see insurance companies
trends go and I know they make it harder
ok so here's the deal
everyone else you know I've been doing
this my whole life so you know Stormers
is my family so like there's always
gonna be natural disasters and there's
always going to be people needed to go
respond to reach reinforce the the other
people so
no I think the insurance companies will
always have to pay for storm damage
there always will you be bad enough
storms were storm storm chasing is a
good lucrative business opportunity I
try to go to markets like I only set one
market outside of Florida last year and
it was Billings Montana place nobody
else went had huge hail we did we from
this room that right next door sold
about you know we got like hundred
commercial inspections and we sold you
know probably about five million dollars
in commercial work and we built a
residential kind of storm around those
commercial jobs and so that's kind of
like the hybrid the hybrid model is look
go after the best jobs in the market the
commercial the high-end residential and
in Minnesota that might be the 50 square
roots with Windows with siding you know
I don't in every market the high-end job
looks different but I moved my company
to where I could get you know twenty
five thousand profit per project and you
know I've always kind of look for the
best place in America to sell roofs
Minneapolis is certainly one of those
places well next question have you ever
install the roof started finished no no
I've gone on a roof and I'll tell you
three stories one my neighbor in Texas
was like I have a roof repair is a seven
eight twelve I forget two stories up
almost fell off the roof it took me
about an hour and a half to do like five
shingles and then then the shingles fell
off and I got called back so it looked
like a real jackass um second time we
did a free roof for one of our customers
and I got up on the roof and I helped
the crew and made stupid videos and took
pictures and put them on Facebook but
that was fun and then like you know
there's no time when I was a salesman I
decided I was gonna like roof somebody
shed for and I don't know why for the
extra money
but it looked like terrible it was three
tab and the lines were all jacked up bro
I'm not a roofer like I'm I'm a sales
and marketing guy that is a
second-generation roofer I know
everything there is about having someone
else do the roof but you can concentrate
maybe you know it's not it's not that I
can't concentrate it's like look me and
I was like ooh you make Street probably
because I was thinking about some sort
of way to generate leads or some sort of
way to hire salesman or so I'm sort of
the like Chico
your brain was not in it my brains never
in something that is not the most you
know expensive use of my time you know
you know it's like you have hourly time
you came in here like yeah I gotta move
fast
you know you you know anything that's
less than five thousand dollars an hour
we have to figure out how not to get
ourselves and that's I love door-to-door
but the problem is is all the wasted
time on the on the behind the windshield
you know I see these guys I've taught
some of these guys how to find the
commercial business owner and drive to
the storm and sell jobs and some of
these guys are selling millions of
dollars but they still have to stop what
they're doing get in their truck drive
and I wanted to find a way that you know
if I wanted to go fishing in the middle
of the week then I could and that my
company would run and you know forgive
me being a little bit um a little bit
looking like a Florida person down here
but that's what we were doing we were
doing some fishing these guys got it I
mean and you know for me my job is to
bring in top talent my job is to keep
the marketing machine running my job is
to like keep the guys inspired and not
more doors and I love doing the sales
training and through zoom call I can
impact the whole office so so whenever
you talk about you know being a coach I
think that it's honorable that you have
a roofing business because there's a lot
of coaches that don't actually have a
business and there's a lot of false
information out there what's your sport
what's your favorite sport my favorite
sport is basketball but I play baseball
we got softball bars around here
oh dude softball no no of court oh yeah
you would play sure okay going down oh
yeah well I mean it's gonna be tough
it's gonna be real tough I'm I grew up
and and my mom was a teacher you dunk
and now I can't dunk but I was shorter
than everybody else and I learned how to
dribble and agree we're gonna play my
last year in high school and so I played
okay high school basketball favorite
social media
I'm Facebook guy but you know in the end
it comes down to Instagram is where it's
at for new recruits so basically the
instagrams where I spend a lot of time
is the stories are where a lot of the
close connections and and I really enjoy
Instagram but
you know new new thing is YouTube and
guys if you hadn't seen the new stuff
that's been coming out on my channel
please subscribe it's gonna be something
that I'm gonna be committed to like you
and I see basically how you know YouTube
is like the place that I should have all
of my platform as the central place and
move it out from YouTube to the other
other platforms and stuff like that so
2020 is gonna be focused on more free
content through YouTube last person you
fired see the last person I fired I
didn't fire him but he's probably been
fired at least three or four times and
I'd probably rehire him if he asked the
right way everyone would tell me he was
fired from your company three times
he's a Salesman so he's like an
independent contractor and basically I
don't like people that are constantly so
what happened last time you said you
didn't hire fire him but somebody else
did like well was the last time you made
a decision to let go of someone like
what I don't need a name I just need to
know circumstances and what did he do to
lost you trust or yeah I mean I guess
the the the the last time that I could
think about letting somebody go was a
guy a lot of people might know on the
internet we won't even mention his name
but I'll tell you the story and I knew
that this guy had a great energy for
door to door he was great for leading
the door-to-door team but he had a
problem he had some issues roofers all
struggle with their their demons okay
and this guy's demons were dark and you
know he was turned his life together
with me he came to me with nothing
and you know he did really well in our
in our company but he didn't do the
protocol that we asked which was enter
the information in the system and we
have a culture now that instead of
talking it out and handling it like
family that there people love to throw
dirt on the internet and character
assassinate and what's funny is I paid
him you know a lot of money and he got
Rolexes and I know last year he didn't
make a lot of money and he wishes that
he was a part of the family again but I
made a decision to say look you crossed
the line we're not accepting you back
and the consequences of that decision
terrible he tried to blackmail me tried
to turn me into the state he tried to he
just you know just all kinds of crazy
stuff where basically he was like a
brother to me and it was very painful to
go through somebody that you take from
homeless you to make it 200 thousand now
that's just one guy but whether it was
my best friend one Tom told me that he
was starting his own company he he
invited me to his bachelor party and he
was like hey I got some news he was
doing my production he's like I'm
starting my own company I'm taking three
guys so he's like oh yeah let's party
I'm like let's fight like no it's not
partying motherfucker but I got over it
you know I've been through it what I've
learned is that in the end like you
can't you can't be mad at people if you
don't give people a place to grow they
will go it's your responsibility to give
them the boundaries if they don't fit
within your core values if you accept
somebody that's possibly cancerous that
has an issue with drugs or alcohol or
has an issue with you know just you know
a track record of lost relationships
then you know chances are they can do
the same thing to you and you could play
fire a little while before you get burnt
but eventually you know you do have to
kind of you know get that and
unfortunately in getting rid of that one
guy there was other people that I
shouldn't have got rid of that basically
ended up selling millions of dollars in
roost for another company but they were
so close to that one other person than
it was it was just something that they
look in the end I want to keep everybody
the biggest thing that hurts me is
whenever I have great people and they
fit into an awesome role in my team and
I have them making money making an
impact and that they don't continue to
grow in that role I take it to personal
sometimes and that if you talk about
moments where I wanted to quit the
business you know those are the moments
like whenever I can remember coming in
off of a cruise one of my best guys say
he was starting his own company and he
was gonna take jobs and you know he he
was take five four or five guys and it's
in Boston and basically I lost like five
million dollars in business he's a five
million dollar book of business and I've
lost many of those guys and every single
time that I lose those guys I think what
can I do to make my vehicle
my goofing company so attractive that no
one will ever leave it don't you think
it has to do something with a business
model you know like 50 50 10 where I was
pleased because I feel like that
struggle I hear it a lot from
stormchasers because we're open books to
them and I've seen your books he already
told me like they see the numbers I
personally feel and this is my opinion
that is the worst mistake we make as a
business owner to open the books not
even to open them I'm like I'm
transparent to my guys know the profit
and stuff but to do that profit share
business model because now you're
partners he's not employed it's I mean
don't you think it's something to do
with a business model of all those
relationships for weak people you guys
key players I know yeah when you there's
a difference if I wanted to just go
along and keep it small and make a
million or two million dollars off of
doing 6 million in sales I wouldn't have
these headaches but why not make them
employees well they are employees and
that's what they're independent yeah you
know what when you have a guy who is
five million dollars in business you
know he has a bulk of 5 million dollars
I mean I you can see his mind like why
does he need you like where's the
leverage well there's a lot of leverage
there's leveraging the opportunity to
sell commercial roofs with me to get
leads to sell residential to learn how
to sell tile there to learn how to sell
millions in a year door-to-door to
create leads off of I guess my argument
would be McDonald's would not let you
know how much money you make by flipping
burgers they're not gonna tell you ok we
we make six dollars on each burger our
profit margin is 90% it's none of your
business you hired for $15 an hour to
flip the burger that said that's the
agreement so without always looked at it
like a business opportunity and less as
an employer relationship and what I mean
by that is you you teach people how to
become their own profit centers first
when they sell then to recruit then to
build and lead teams and it goes from
you know sales part sales person the
team leader the sales manager to general
manager
- you know maybe you did train your
competition essentially well and those
cases to me and they prove let me
explain to you that my new book has got
every bit of one of my facebook
advertising secrets every one of my
recruiting secrets I'm training my
competition every single day because I
put value in the marketplace and what
comes back to me is talent what comes
back to me is the the most innovative
growth strategies I share them and guess
what here's the deal I'll learn
something from every roofer I coach
every roofer I coach puts pressure on me
to bring them new shit better shit a
better way to generate a lead a better
way to sell a commercial deal I'm
constantly being pushed I'm like Tony
Hawk out there trying to figure out the
900 okay when it comes down to it how do
you duplicate roofers creating leads off
of Facebook you know it's hard to do
right now here's the thing Dmitriy I
recruit salespeople that are already
like what other people call like ruined
they're already have bad habits they're
from another company
one of which okay just now I hate to say
this because I this is just an example
this is an example you know and it's
personal so don't take this personal
because I did this right I sold sky
diamonds to a Salesman one thing either
haven't you the owner buys sells
themselves and by sells Scott out if
salesman buys it likes it I think well
let's work with let me see if I can work
with you so I don't recruit that my
competitors come their sales reps but
anyways my point is this guy Jimmy Ross
sold 1.4 million for your friend direct
metal roofing but they didn't want to
fucking do door to door to insurance and
we come into town and we're killing door
to door and insurance and Jimmy's like
fuck this I'm gonna go with you now
Jimmy's been trained
he sold 1.4 million last year we think
I'm gonna tell Jimmy now he can't come
to work for me I mean Tony never bought
my shit he turned his nose up at my shit
he said I don't need your help you know
what I mean and so guess what blocked or
plomo silver a let motherfucker you
could have bought my shit and I wouldn't
I hired your salesperson cuz I would
have been your coach once I become your
coach we don't solicit each other's
people that's not how it works but if
your sales person buys my shit and you
don't give him opportunity to grow and
he's coming to me and I'm not soliciting
him then buddy that's that's what we
call
you know and that's why a lot of people
later like I don't want to mess with
lead but the thing is I don't solicit
I'll wait for people that need the help
to come to me next question first time
you went in front of the judge in
business horrid story okay so first of
all I've only been in front of one judge
in business my entire life and you were
soon or someone soon you know someone
was suing me and it was for a leak that
was they were trying to get the whole
floors in their house and we ended up
settling with a mediator for like three
grand but it was my first time that I
had dealt with court but you know
staying out of Koree win I mean I didn't
pay for their whole floors I did I win
no I paid three grand for the leak and
was it partly my fault yes but was it
there before yes
so I mean okay except this is a good
question I the best ad you ever ran that
made you the most money like the best ad
whether it's okay so the best ad I ever
ran came after I was punched in the face
I know it was a tour of a tile roof and
I took it to heart that they got punched
me in the face for going on his gate I
thought I could sell the guy because he
needed my help but he was upset and
basically what I did was is I talked
about hidden damage I gave him so the
other was for RCA or sky then no that
was for RCA know now that ad we sold at
least two million dollars in roofs
around it but there was one video I shot
and it was right before hurricane
Michael and I did basically five things
that they need to do to protect
themselves after their responsibilities
and all it was was a public service
announcement and basically the video got
shared in Panama City area like a
thousand times had hundreds of thousands
of views so I mean we easily got five
million dollars in residential roofs
often that one video alone putting it in
in the area while the hurricane was
forming we were getting
leads as the hurricane was hitting right
after it hit so public service
announcement liked it yeah yeah the
there's a story in here in the first
chapter it's called my first big
marketing idea and basically before
Facebook I did voice broadcasting and I
would basically have a phone room and
I'd send out this message it's a public
service announcement you are in the path
of the cash traffic hailstorm please
press 1 now for your free hail damage
inspection hail damage not visible from
the ground but it can cause leaks put
and they press 1 and phones are ringing
off the hook but that was before
Facebook marketing and what the year was
it
I was 2010-11 I mean the do-not-call is
started to really become and I was
breaking it and my dad called it fishing
with dynamite so before I got a fine
from the SEC I stopped doing it but it
taught me how to use the information
because I was using the coal directory
and that's how I started realizing you
know you the information the map you
know it's all in one place so you start
using data and you know what you were
seeing in there with the direct mail and
the hand address that's driven through
people physically seeing an old roof we
don't send any mail to people with new
roofs you have a call center here yeah
what's your take on a call centers in
the industry because it's a hot mess
right now and it's getting worse and
worse
ok what do you think about being a
player so just like this for one the the
biggest player of all this is most
legitimate is a good family man he
generates more than a hundred thousand
leads a month I mean a year and every
lead that I've ever needed replaced he's
replaced any time that I've asked was
that
his name's Jose and basically he's he's
Joe sells his leads that's Joe's source
you know and and and basically yeah I
told him he wanted you know he wanted me
to help him tell a story and I'm like
Jose like I will go down basically a lot
of people like huh but I spend 10 to
20,000 a month with Jose but do you have
call center here but he's what we called
and we call it the Latin Air Force
there's two types of leads okay there's
your carpet bombs which are basically
like bombing the whole town all right
that's Jose he like gets 70 callers to
just blast the phone
and he'll get leads by whole regions
okay
I do the smart bumps we put a red dot on
someone's home and we use a targeted
pitch we say hey my name is Liam with
our RC a we're taking care of Miss Jones
up the street and we notice that your
roof is not addressed we want to know
and we tell them specifically you know
have used best firmly LaLaurie um
della Varney has been around a long time
I know he's legitimate I know he's
Jose's biggest competitor I've been
loyal to Jose basically because he's a
good dude and if you can get a guy that
is gonna go like a lot of people like
they wouldn't share their secrets like
what value is it for me maybe I could
just sell leads to my clients for that
you know but I'm not I'm not a guy that
you'll find hides anything I don't have
it I have nothing to hide well we'll see
it's not orient okay with your mad
Russian
how many roofs you personally sold in
one year the most like what's your ex
yeah I I am NOT I had a guy that sold
four hundred yeah I've seen the universe
came back nothing no but I'm talking
about you like a hundred hundred five
hundred was it back in Texas or here
well I've done it all over I did it in
st. Louis the st. Louis was a year where
basically but I always mix it up I mix
it up with you know high-end residential
and that neighbor in that storm we were
outgunned and sometimes it's not about
how many you sell as far as like
knocking well I sold one guy who had a
would shake roof that everybody knew in
the town and we it was a highly
competitive job my uncle's company we
were fighting for it they said we didn't
have a license and they trashed us all
over town but that one job led to a
bunch other jobs so I've always sold by
spheres of influence and trying to be
smart about because when it comes down
to it I'm a good door knocker but I
honestly could be more disciplined to
hardcore door-to-door like some of these
guys that were bringing in from the
door-to-door world alarm world security
world these guys knock way more doors
than me they're way more like your
discipline weight and these guys are
coming in and
these guys have sold 300 alarms in a
year and they're going out you know we
had a new guy so not nine nine jobs nine
jobs this week and one day
well how many deductibles have you
waived personally you personally oh man
you know this is the funny part I'll
I'll eat deductibles I eat steak but you
think grant paid first deductible come
on man you know but I've waived a few
but when it comes down to it you don't
ever have to eat the deductible if you
are good at working a claim you know and
I hate to say it but if you know the
appraisal process if you can maximize an
Xactimate and you can take this on
record for is what it is robbing Peter
to pay Paul with ACV monies you know
you're completely eligible to do that as
a homeowner so I mean how many
deductibles plenty but when it comes
down to it you know the easiest sell in
America is getting the insurance company
to pay is all we have to do is get that
we had at 70 thousand dollar deductible
picked up cashier's check this week I
saw it on the whatsapp so these these
people they have the money to pay it you
know offering in house financing using
you know these new financing tools you
shouldn't have to pay for a deductible
in early on in my career I certainly
didn't have the you know the stand up
for paying the deductible and also the
deductibles were smaller back then $500
deductible was a lot easier yeah why not
you know I've lived a few accepted are
you granted on a grant cardone or
garyvee I am definitely grant because
grant helped me as an apartment investor
he helped me set up
Scott homage University because it's not
but still a competent and personality if
you have to choose between its Walt
grant is is like the uncle that that
you'll hate to fight because he's got a
hell of a right hook but more
importantly like ah he get someone
nerves from time to time but I still
I'll take grant every day because it's
more it's more of my style now I'll like
Gary but grant he's evolved like he he's
selling the cells training he's got the
real estate
and when it comes down to it you know
I've seen him grow almost a billion
dollars in net worth and when you look
at like his Google search volume but
when I started I first started messing
with him my whole plan to get famous was
sell Grant Cardone a roof filming I
didn't tell you everybody it cost me
$200,000 I didn't tell everybody it was
the hardest negotiation of my life I
didn't tell everybody that he almost
broke my back but I will tell you I
still support him and you know I'm
definitely a grant cardone guy would you
consider yourself as a grand cordon of
roofing industry yeah would I really
would and that's because your goal your
hard-on to the roofing business my dad
was a car salesman and so I can't help
it my salesmen like how I am as a
personality and you know what's what
goes beyond grant is that I'm the next
generation so I understand the digital
marketing a different degree and grant
never owned car dealerships
he offered car sales training but he
never offered the CEO training and like
I said that 155 families those core
leaders you know some of the different
relationships that you have to manage as
the boss like when you ask me what I am
I am Tony Soprano
okay thanks Evan is earth flat no earth
is not flat yeah Justin Parker is a
troll or what happened to your best guy
well you know this is the whole deal
it's like I really I really wish people
wouldn't make life-changing mistakes
that couldn't be undone because I have a
forgiving heart and you know I know how
much you know he was able to do with us
and you know he's certainly he's got his
demons he's got his issues was he is a
troll or he really believes that earth
is flat no he really believes it but
guys guys I mean this is what happens do
you overdo stuff in life and you're in
your brain and when I say overdo you
could be overdo feeding into these
irrational theories what is that doing
for you if you think that the earth is
about to end if you're focusing on that
how are you gonna create how are you
gonna have a good relationship AG ative
thinking yeah and so you know the man
was an incredible
attitude when he was in the right shape
but compared to some of these some of
these there was a always puzzled me when
I look at his paws and you your
association he was like your best guy
he's cancer I'm one thing I loved about
him is those pictures of him dropping
the yard sign like that that was genius
so that was what his comeback was he
came back like when he came to me let me
tell you guys were you friend tell you
the whole Justin Parker story he came to
me on a bus about two o'clock in the
morning I started getting all these like
invoices through Facebook ding-ding-ding
pictures of him sign and ruse now am i
okay come on and he comes to Boston
he's got no bag no clothes and he's like
I'm ready I'm like wait we need to go to
Cole's so we go to Cole's and he does
great there he sells a lot of jobs but
he fell off a little bit he went off on
the deep end for a while and he met a
girl and they got pregnant and he had to
like turn his life around so basically
he came back to us and that's about the
time of Peoria and he had to work his
way back out of a hole which he did an
amazing job of a second time around he
was really really dedicated to our
company to our culture and his job was
to get 1% of every lead he generated but
he couldn't keep up with the leads he
generated so instead of like just coming
back to me and having a conversation and
squaring up you know he just wanted to
say you owe me all this money and I
don't have any proof of it and instead
of talking about it you know we paid him
a lot and we gave him Rolexes and we did
everything we could but the truth was is
that basically you know he had some
responsibilities things that were his
part and instead of like just continuing
to come back and have the person's back
we have a culture where it's better just
to throw people to the wolves on the
internet and like character assassinate
and I'm already a dynamic enough
personality people love to hate that's
fine but the truth is is that you know
you know out there there's there's a lot
of problems a lot of demons out there
for the people in the door-to-door and
contractor world I hate to see anybody
get eaten alive by those demons um and
once someone's demon starts getting a
hold of them you have to let them go and
it's sad isn't they're like family it's
like that they're dead to you
everything about business I think the
business have you ever invested in
Bitcoin
no not a Bitcoin er any other creep -
yeah
Facebook no but seriously I I know but
I've I invest in two views you know you
have you show your purchase views
yeah well well you know people just
don't realize they think that I'm
constantly on their phone and it's free
but I spend probably more money
advertising sky diamonds and gif spins
advertising gif on Facebook think of the
arriving right now hundred and eighty
nine ads for HDZ shingle but how much do
they spend they spend fifty G's a month
189 I mean they spend like 50 60 million
a year I think I'm marketing easy I know
but they have mismatched they don't
spend enough on Facebook they have it
personalize their content they have it
figured out how to create like that
character that we can tell all odds yes
yeah I know have you ever been scammed
oh yeah I've been scammed I'm in the
roof of it was the last time the last
time I was scammed I bought
hundred-dollar drones on the internet
like it pop up popped up on my Dale and
I'm like hundred dollar drones let me
get three of them and they're not real
like what cardboards and that's working
with probably 300 you know no that
didn't send anything they didn't they
didn't say anything last time I was
scammed a public adjuster I referred a
half a million dollars worth of deals
maybe a million dollars worth of deals
he said on them didn't do shit didn't
didn't get an engineer and we actually
found an engineer the guy engineer paid
he turned it over to a lawyer lawyers
getting the roof of proofs he's getting
his 10% the PA won't pay for the
engineer to me that's a scam public
adjusters that don't do their job that
don't do estimates they're scams
ok attorneys that just take 33% and hold
contractors money of their scam three
hundred percent you need more content
about it let's produce that content talk
about that on your YouTube channel how
much did you spend on marketing last
year so I probably between those
companies are spending about you know
close to six figures a month so you know
I I would say that which company is
beer so our RCA the roofing company we
we spend 10 to 20 thousand a month on
the telemarketing leads we spend was
that yeah we spend three thousand to
five thousand letters a week David so
about twenty thousand a month along and
write and direct mail we got the
telemarketing leads we pay our lead
setters fifty dollars lead we spend you
know good amount of money their Facebook
we're spinning like when they when new
markets pop up and stuff like that
they'd go the add spin goes up but we
will probably spin in between ten and
twenty green on Facebook a month and
then on Google about ten grand a month
on Google and then with sky diamonds I'm
spending about it depends but right now
it's it's about fifteen hundred a day so
about fifty thousand dollars a month and
then all my clients we run ads and help
people with advertisement it's about
forty five roofers and you know a lot of
roofers are afraid to spend more than
five hundred bucks a week so but some of
my clients spend you know five thousand
a week so we we are spending about
250,000 to 500,000 dollars a month on
Facebook and you know it just teaches me
you know it's markings only testing and
you know I learned from everybody's
campaigns we had one guy from three
kings roofing generate a hundred and
eleven recruiting leads and you know how
we do the big checks here I've never ran
an ad with the big checks and basically
it's just a one-line deal and it goes
straight to a landing page they've hired
like twenty people off of this ad and
it's just a picture of a big check but I
wouldn't have learned that without
running ads for like forty different
clients let's talk about it because I
actually have a question written down
I've seen your recent post it says you
in one week you have five hundred and
forty six recruits looks like you
becoming a recruiting agency the
question is though how many did you how
many will it mean to find the recruit
let me define what a recruit wasn't that
post a lead generated off of Facebook
from an ad this
one said they were interested in the
roofing business opportunity which
always doesn't turn into an interview I
had a company in Columbus Ohio they had
70 applicants and they hired eight guys
one of my recent guys in Atlanta Georgia
was a firefighter he had 50 applicants
he got so how many people took out a 546
if you would have to guess how many it
was actually hired interview hired yeah
well I can only bring the horse to water
then they got it like close them on
getting them to the office you know and
I teach them how to do that but I would
say that you know twenty twenty thirty
days less last I mean that's a low
number but because I want it to be fair
and I and I guarantee that we generated
that many so how many how many people
are you actually recruited for like last
year so what I learned Melton we
generated about thirty reps you know
that's one guy LOA construction what's
this
listen the guy started with me and I
thought he couldn't do it because it was
a 60 grand program he's only doing six
hundred thousand in business he had
three guys and he was a great
businessman he was in Econ business two
years ago well he's got 23 sales guys
now and his his company you know we
helped like 20 20 20 recruits so I mean
I don't really know exactly the numbers
of how many people we did last year but
what we started figuring out if you want
to know the secret it's in this book you
can get the hiring secret we use
Facebook and Instagram to hire not job
postings on indeed and not job postings
on zip recruiter you know it's a
combination of lifestyle video a
testimonial video from your sales reps
and doing live events using the Facebook
events function and you know I help
people in the place that you're sitting
right now if you're watching this and
you wanted someone to come to work for
your company you want to tell your story
want to tell your brand part of the
reason why people might come to work for
you because they know your story and
they like align with that and those
people end up sticking with you longer
because they really like who you are and
they align with your core values well a
lot of times I help my clients do an
interview in this podcast and so many
people have been hired from these videos
and what we do
demetria's you think that's not really
an ad video what's not we use it as an
engagement campaign
so we advertise to build an audience so
you cuz we're not just spending money to
create leads we're spending money to
create impressions collect data in build
an audience so that we can retarget them
because I don't want to be just a
digital clipboard salesmen who come to
work for me
hey come sell for me hey come sell for
me I can help you make a lot of money I
want to tell you the story of how I went
from zero to blue collar millionaire and
how my system could potentially be the
best retarget you with testimonial ads
retarget you and lifestyle ads we target
you with an invitation to come to your
live event
what's it turnover like okay yeah if you
hire 100 people how many will actually
last one year okay so there's a quote
and this is like a warrior quote you'll
like it and it's a it's from a greek
philosopher he said like when you are
building an army a hundred people are in
the army eighty of them were targets at
war so if 20% of the income comes from
you know a eighty percent income comes
from to understand the people that's
that's true eighty percent of the people
that you hire at targets and then he
would say basically that you had ten
soldiers and then you had the kingsguard
you had like nine elite guys top
performers that could guard the king you
know so out of out of a hundred you had
nine that i'd call those guys
million-dollar sales people and i'd call
the other ones when I'd like the next
ten like five hundred thousand our sales
people and then you got one and that one
is a freaking that I'm one of those guys
you're one of those guys you could you
know sell two million in a year you
could you know basically carry me on
your back the sky's the limit and that
guy is really rare to find and when
you're not is it a talent for those guys
or work ethics no it's it's it's it's a
couple of one good for the one guy it's
it's the number one thing that matters
most is work ethic the number two thing
that matters most is do they have that
dominant and influence personality where
they're where they where they want to
win where they want to be the roof or
strongest guy where they want to be the
roofers best coach with you know and you
have that dominant personality I can
tell that's why you've been successful
and you've been why you're a good
salesman you know but but I didn't have
Plan B that's oh no that's it that's the
other part and that is that is how how
bad do you want it work ethic is great
but if you just have this
meek my buddy Taylor he's a legend a
door-to-door legend he's in other room
here he says that timid salesmen have
skinny children and that's basically
like you could have a great work ethic
and you could be as scared to ask for
the business you could be a soft-spoken
dude that's not getting attention and
you can suck it sells and now that's
that's why you got to get better and
sharpen the sword every day and people
say sales training is stupid how much
stress do have right now like in your
life what get stress well I'm wearing a
bathing suit I had to leave a trip the
water well you might be doing all of
them because you're stressed well let me
tell you I love my job
I put an immense amount of stress on
myself because I want to be the greatest
of all time stress to me pressure makes
diamonds I thrive off of it I live one
to ten how stressed you right now oh I'm
completely relaxed this is me doing what
I love best this is my flow steak this
is this is so when I'm gonna create a
life do you have oh here's my life yeah
um on a period of my life I feel like
I'm putting myself through have you ever
seen Ford vs. Ferrari but my that's my
next morning I probably gonna walk on
the fly you think about me because I'm
the guy driving that racecar and the
wheels are fucking barely falling off
and I don't give a fuck I will drive it
till the motherfucking wheels fall off
dude and when you talk about stress yeah
there's a lot of stress a lot of people
couldn't do what I do I carried the
hearts and souls of what does your wife
thinks about that well she thinks it's
crazy she wants me to take it easy
she doesn't realize what we're building
is an empire I mean she does she
supports me but like I opened a solar
division and she's like oh my god you
got a coaching company you got a roofing
company now you're gonna stall her
company I'm never gonna explain it to
her
well I tell her that I don't she knows
that basically a if it's something
that's in my DNA that is part of my
purpose where I feel like I have to be
the best facilitators of success for
blue cars I have to introduce the
roofing sales opportunity to more people
than anybody else or talk about work
five bucks I get all of that no but but
my wife
she she um she's accepted the fact that
I'm a lunatic I mean and she's down for
it we've been married 10 years and she
before I had her I was not near the
money making impactful person but since
you know we've been on the same page
like we we want to find time and
coaching clients are basically usually
where most of my time is because I'm
either figuring out ways to improve upon
the trainings the systems the marketing
is the Recruiting's and it's all because
I want it to be the best example I want
to be the best example I want my system
to be the best example I don't want to
be an empty suit I don't want to be
somebody up here practicing from a
poultra like that where they don't
actually have a successful business or
they bankrupted three businesses what's
your work-life balance like well might
mean this is a there's a stuff here
here's where it stops it stops on
Saturdays for my kids baseball games and
stops for vacations this was spring
break so my wife said to me Lee it's
kids spring break
and it stopped Monday even though you
were gonna come here I went I like damn
it yep you're right we're gonna go to
Isla Mirada and I met my buddy Jeremy
who has a house down there he's a roofer
and we hung out for two days with my
family I took him inshore fishing we
hung out and you know we go on trips
whether it's to Disney or Wii but I
could do a better job at taking my wife
out every every week because we love to
have date night and taking them out
every week is something that I have to
do better and when me and my wife are on
the same page we work out together
so there's times when when we're on the
same page exactly right now right now
we're we're in a spot because she's
she's a partner in my businesses
she takes the same stress so I mean just
for instance somebody served us with
papers this weekend it caused a bunch of
stress and you'd think you wouldn't want
your wife to encounter this guy's asking
for something stupid he does deserve and
and that kind of stress is something
that on a marriage is hard as fuck I
mean it really is so mom me and my wife
you know for one you know
if you hang out at the watering hole
you'll take a drink I don't go to bars
without my wife our put myself in
situations where some conversation could
lead to I don't you know mess around on
you know I hate to say that but you know
you look at roofer you want people to be
loyal to you you want people to you
would be an example
you can't run run it you know be be a
guy that's not loyal to your own family
you know I mean I see a lot of that in
our industry and it's like okay well I'm
sorry that you do that you're not a bad
guy but you know that's not the guy that
I want to follow into battle because
those demons they catch up to you in
life and you know so you know my demons
are you know that you know my entire
life when I when I first felt out of
college you know drugs alcohol whether
it was smoking pot or drinking and you
know my dad has helped me you know bail
me out many times but since I said the
last 10 years
me and my wife we've loaded a really
really like chill fun work focused
family existence but you know stopping
drinking every day or stopping smoking
too much you know these are all things
that I have to figure out how to do when
I'm trying to make the biggest impact
and help the biggest and take on this
burden talk about how stressed I am I'm
more stressed when I drink I'm more
stressed you know I quit smoking
cigarettes I used to smoke cigarettes
you know I quit smoking cigarettes and
you know you act like you know Lee are
you a DD or yeah I'm all that shit but
if I can do it you can do it and it's
you know systems it's they're putting
the right people in the right place it's
Rome's not built in a day but hey guess
what good marketing good recruiting
marketing good sales training and a good
system that that equals true freedom
like so that you can go to the keys in
the middle of the week while your team
runs and if that's not the dream for you
to have a company that runs I know that
you're able to do an interview with me
so you have it set in place I mean so
tell me like how do you do the work
family downs five kids wife how do you
do it this job it's Prairie
I mean Saturday Sunday they don't work I
met him there I mean I wasn't in my bath
yesterday like I see my kids you know
we'll pay every night I mean this it's
important you can't I mean I worked last
now that I work you know ten years ago
but it's uh you know my business around
itself like my roofing business rents
itself I decided not to will grow it too
aggressively so I don't have that stress
because I don't want to I don't know my
kids to suffer like for me work with
live balance is crucial for me if I grow
my roofing business 20% every year I
could probably be thirty million dollar
company today but my family would not
see me so I decided again I'll do five
four five days I'm gonna work I'm gonna
be able to him I don't want to go down I
don't want to go back but like I enjoy
what I have like I if I Drive Civic
today I'm happy if I Drive mercedes-benz
I'm happy like I don't need to be your
house I drive the same car for like last
three years like I'm probably gonna
drive that another three years I'm his
beautiful car but I don't need to double
my business to buy me another car I
don't need I mean my house is 4,500
square feet
it's huge house like I'm set for ten
years in my house I'm set than Mike
Hartley what else do you want
I'm American I'm a capitalist Pig and I
want to beat Grant Cardone I want to
beat you know see and this this world
we're different
I'm Gary Vee like I'm so content like I
don't need nothing else for me this is
this is important for me too like I tell
people all the time I can go right now
and sign quarter million dollar deal
like 250 K I have no emotions just
another checking it but I me coming here
doing this interview uploading it next
week
it gives me goosebumps what this
interview is gonna do for people in a
and I'll never get paid like this video
will never pay well no I mean we'll pay
some I mean I'm building a brand or but
influence I'm on t-shirt by higher stuff
like this gives me thrills I mean you
know it cost me this video probably will
cost me like four grand
you know I have two two guys flying in
the rent in the car
you know we're here but that's what I
laugh and my wife knows it and guess
what tomorrow morning I'll be home yeah
and yeah it's one night I'm not there
but I'm there for them so and that's why
I started coaching I mean because I
wanted to be able to spend the night and
not have to travel so much and now I got
reoccurring revenue I see what you're
doing with roofing school I think it's
great but you know roofing is profits up
profits down or if you want to expand
they cost a lot of money and like if I
want to take this company into a billion
dollars or even 13 billion arjen be a
lot of years where we do so much growth
I don't I don't get to pay myself those
millions as much as I you really want to
as you're doing all this revenue right
so this steady reoccurring revenue that
comes through helping my roofers my
brothers and raising they're tied and
not only does it give me goosebumps all
the time as far as like when we get
these results for people where we we
impactful in their business it forces me
you know to delegate to have a better
system to not micromanage I don't have
time to micromanage my roofing company
because I'm doing oh this this all these
other things and they all complement
each other like my next project is knock
star University which is going to be for
the door-to-door sales guy for a solar
for alarm and I partnered with you know
some great door-to-door salespeople and
you know we have some roofing coaches
that are competitors and you know Sam
Taggarts in that space well he doesn't
have a competitor except for now he does
and it's called knock start University
and we're gonna have a mastermind and
we're gonna take it out let's talk about
this actually my next question so how
much money is to an expression sabar can
be about those services and cost how
much money does someone need to start a
roofing business so the answer that
question is zero all you have to do is
sell and get your customers to pay you
their deductibles and their downpayment
checks and then to you know get it get
those materials and and and get a third
a third and a third and collect your
money and you can scale off a profits
but if you're if I'm coming to your city
and I want to set up a storm and I want
to do five million dollars in business
I'm not gonna go without $50,000
and that you could do that on a budget
but what I would do is I'd ran office I
would if I didn't have guys you know I
would go rent a virtual office so that I
still had a conference center to hold
sales meetings in to interview sales
reps and you know I would go out there
and I'd make sure as the owner that the
first twenty five jobs got sold I think
that's what people don't understand they
think that I pointed my way to success
know I knocked 50,000 doors there's many
times I went to a new city and I sold
the first 25 projects so I want to talk
about like starting in the value so one
of the biggest complaints that I see
about sky diamond University and just by
talking to people I'm not gonna bring
like negative comments or anything like
that but I want to talk about complaints
about value so you charge five thousand
dollars for 60 minute sales team this on
you a lot this and your website just
took it from the website on the way here
five thousand dollars for 60 minute
sales team launched called how do you
come up with a value like elite focused
calls are five thousand dollars listed
as a value ultimate peach direct sales
script three thousand Sky domain
university unlimited twenty thousand
four ten year users they feed the bag
that I'm getting Anna Skye diamond
University from the community is the
value is not there for the dollar and
this is just me you know asking the
question how do you come up with a value
you learn this to me tree because
basically once you start coaching people
forty percent of people that buy a
coaching don't go to the coaching class
they don't actually show it to the
course they don't open the course at all
I mean I'd look at the statistics forty
percent of the people through don't even
open it I mean that's the truth
so second of all I would have to say
with you know you look at these other
testimonials these people that are
following my program my good guy you
definitely you definitely have success
you definitely over you know I think I
arguably of generating the best results
in the whole thing and I'll tell you why
because I generated nine figures and
fucking business from a client's Dimitri
and I and I'm be real with you bro like
there's a bunch of dumb fuck roofers
that don't apply the coaching and I'm
gonna be real like when it comes down to
it if I train your sales team every
single day all right
and I'd teach your guys how to sell come
I have one guy proclaim roofing guy sold
seven million dollars in business that
$3,000 course you called a commercial
master class you think that Tyler is
happy that he paid three grand for that
the guy sold seven million dollars in
business his name is Eunice six hundred
thousand square foot and flat roofs you
think he thinks he thinks three thousand
to sell that commercial business was too
much
you see it's valuable information I
close grant cardone who else did that
you see the thing is is that I am the
one that has the growth in my own
roofing business currently in today a 50
million dollar roofing business no other
other company is offering training so
that's not the question I think for me
the question is if if someone can go and
start the business like with no money
and you let's say your program is ten
thousand dollars you think I mean
develli is there but what does it take
take personnel
first of all everybody can get a copy of
my free book this is a free book I gave
away a bunch of ebooks but I spent six
months blood sweat and tears seventeen
years in the field this is all my
secrets you can have it right now all
y'all do is cover cost of shipping $7
okay I saw a course for 297 dollars
called my legacy bundle and it's got the
blue car marketing method the commercial
master class I started selling it for so
cheap because I wanted to make impactful
and and I wanted to give it to the
roofers because it's such a value but
more importantly how did they order it
well they go to contracting gross
secrets.com
and if you go to contracting gross c
we'll put in link below if you go to
contracting gross secrets comm you can
get this but here's what I have to say
there is a guy who bought my sixty
thousand dollar program he was a
firefighter only making $60,000 a year
he comes to me after making the fifteen
thousand dollar investment said I've
been selling risk for five years I'm
good at it I want to do big things when
my roofing company I'll joined your
program and I said well you kind of got
in over your head a little bit you
haven't done the minimum half a million
dollars in sales
he said I'm willing to do whatever you
tell me Lee so we made videos in that
room right there he generated 38 leads
with those videos he closed 30 deals one
of the deals was a 50,000 our deal their
facebook leads their videos that
actually you know get warmed up at you
brand while you create leads and and he
did it in areas where he had builds and
he used the testimonial videos to create
the leads so there were warm leads and
you know he was also able to hire three
cell
shrubs and while he was closing a
$50,000 job you got a commercial job
become a guy who owned a Comfort Inn and
Suites said will you come check my roof
so this guy got four hundred thousand in
business now listen to this he over
drafted his bank account when the ad
because it I don't cover ad spend for
the elite program it's five grand a
month plus add spin so you realistically
should be willing to spend five grand a
month on on growing your business along
with the money that you invest for my
elite program well this guy got four
hundred thousand but in business in
sixty days is it a franchise is it a
franchise agreement yeah no I'm giving
it away without it letting them put
their name on it and giving away all my
shit all my job descriptions all my
contracts all my forms and documents my
fucking CRM my marketing systems my
personal sharing as part of it it's all
part of it I give him a fucking working
50 million dollar business in a box and
no one's generating results like me no
one no one is getting fucking 50 million
dollars in sales and coaching okay so
the fucking cocksucker that says that my
$5,000 isn't worth it he's one of these
podunk bitch roofers that needs to go
fucking work for somebody like you well
I'm talking about feedback from the
community like not not one guy I'm
talking about well I'm trying to
understand
maybe you answer to what is it was the
difference between successful no you're
a roofing coach we sell competing
products so that is a loaded question
you have do not have an interest I have
the same problem I have like even in my
school like thirty percent of people
watch the videos like I I get the thing
I'm just talking about the value say if
somebody let's say here's the question
if somebody buys $5,000 per uh you know
product quotient product it's a sixty
thousand okay and if they don't use it
they don't login how do you go about it
so here's how we do it we have a 90 day
like it or leave it program and since
I'm setting up recruiting frogs they
don't get any of the money back because
I give them a white labeled system they
get one-year user access to my
university give them all my forms and
documents given to them and it's done
okay but when they get weekly coaching
calls from me live coaching they get the
marketing team help them with the lead
generation videos we actually bring them
to Naples in
shoot content in that studio form so I
have editing costs I've this all this
equipment I share I let them do it this
part of the that's part of the program
so they get all that for 15 grand okay I
coach them on how to make a video that
sells now no one can fucking sell on
video like me bro
I sell fucking twenty million dollars
with a ruse through my mouth in a studio
last year for my own company okay I'm
just telling you like if my value of
sitting in that fucking studio with them
that's my time my time is worth five
thousand dollars an hour if I decide to
spend it with a roofer a fucking
goofball roofer I mean I'm doing it
because I want to make my system the
most successful system out there and I
will fucking spin I spent 1.5 million
dollars on my company last year you know
making it better on people Arceus know
on fucking sky diamonds bro I'm spending
$3,500 a month delivering for these guys
that are paying at this highest level
now you see the frustration the
frustration is is that this book is
meant to get me out of just the roofing
space I am way more than just a roof
coach I'm a contractor coach I'm a
blue-collar entrepreneur coach and I'm a
sales and recruiting coach for every
entrepreneur out there and I'm gonna
impact fucking more people than Grant
Cardone and the roofing is just the
first stop and the truth is is like my
roofing company it's a vehicle to fund
whatever god damn mission on once just
like Elon Musk I mean he wants to go to
the moon and build electric cars I want
to fucking sell roofs and and build and
what's next
well what's bit what's next is to have
basically a a working platform where the
sales people are paying for the training
the owners are getting connected with
the sales people I have two and three
top contractors per market I'm
partnering with those contractors and
and they're actually not only just
paying me for weekly coaching but
they're paying me to come in there in
person and they're paying me a
percentage of so I do what's what's your
moon then your morning is to be like the
biggest franchise biggest company like
going public or what's the end product
was your final business model the final
business model right or what do you
really want to take okay so the final
business model is to build the greatest
organization of
time in the roofing and door-to-door
sales industry and the way I am doing
that is through a movement created
through social media
now sky diamonds University is specific
for roofers nock star University
specific for other door-to-door people I
want people to get training in dia when
you luncheon that that's coming we just
launched the book so the book just got
launched today was day one
Lincoln Commons yeah contractor gross
secret still the NOC star is gonna be
something very affordable it's gonna
only need fifty dollars a month and it's
gonna be like they're gonna have roofing
sales training roofing closing training
digital door-knocking training for the
roofing sales rep that they can access
for like $50 a month but they can also
learn solar sales training inside the
same platform so that that and then if
they want to hook up with a solar
installer in their market there's going
to be solar installation partners that
are gonna allow all of our roofing
industry to to get into the solar
business without having back in
operations or systems now what's the
goal the goal is to do more business
than ABC supply the goal is the goal is
to - like right now - the goal sales
well no the goal is to prove that we
have the best system for success in the
contracting business and it's to make as
much financial freedom for other people
as possible and since I'm not just a
coach I have a vehicle to plug people
into a business a roofing sales
opportunity as a solar sales opportunity
and then I go beyond being a coach I've
become you can plug into my ecosystem
and so I'm building a platform and one
day that platform like if you said what
sky diamonds and our RCA worth together
I mean it brings in you know over
$200,000 a month
Scott Amman's does and our RCA is a 50
million dollar roofing company so
someone could walk into this office
right now and pay me thirty million
dollars for my shit and I tell them no I
have the same thing that you have I have
twenty two thousand people on my email
list you know and and you just don't you
know realize that that basically what
I'm building is a platform so that you
know the impact can be the biggest
possible and what I mean by that is I
want to do a big event just like you
that's bigger than anything in the roof
of business has ever
and I'm gonna bring in the door-to-door
world I'm gonna bring in regular
entrepreneurs I'm gonna bring in
contractors and roofers but you see I
don't want to be just stuck to roofing
as my Mitch because bro
I teach modern sales systems and you
know when it comes down to it it want to
be been clear doing yeah I want a beat
grant gardels you want to be you want to
compete with again there's a little bit
we're putting to sleep so why do you
think this roofers are failing do you
think it's something to do with your
personality my personality because I I
deal with the same stuff like you know
somebody buddy's like my program and we
try to teach them how to make a video
you're taking it too personal because
like here's how I say here's what I say
if the guy goes out and uses your sales
strategy uses your marketing strategy
he's gonna have success the reason why
he didn't get results is cuz he didn't
do it but well it's easy to say the
problem is the problem that I like for
example I have a call with a guy last
week and he sees the videos yours mine
you know Adam sands everyone but he's a
camera shy I can't I can't be in front
of the camera you know like so I just
make the video for you buddy like that's
why I built the studio and you know what
I did for the firefighter I made his
first video because he paid 60 grand he
was making 60 grand I want to get him
launched so you you was how was the face
you was the face for his company yes I'm
looking showed up I had a skydiving
shirt on
so basically but that that video it
generated like 28 leads but he he was
able to do something which was basically
really good he made his own and he did a
really good job with it but to me like
if you're going if you want to learn
facebook like you can get someone else
to be the voice in face of your company
you don't have to use your own voice in
face I would like to we've been sitting
here for way too long so one of the
longest interviews I've recorded I would
like to finish end this interview with
that market research do you like market
research okay it's gonna be market
research for both you and me
I'm gonna ask my audience comment below
what do you think is fair in the
reasonable price
to pay for coaching for online program
for just just comment below
no offense will be taken by you or me
how much would you pay Lehigh to train
you or myself like I don't care like
what's reasonable in your opinion
because let me explain something I am
NOT reasonable and I'm not for everybody
I personally spend no one is I
personally spend an unreasonable amount
of money on personal growth let me walk
you through my coaches I spend $6,000 a
month pay a nanny for sella and ed my
let RIT syndicate I get monthly coaching
calls for 6 grand and we get boys club
we get to go do events together it's
like once every quarter I got a high
performance coach is basically like
having a mom who talks about what I eat
what I workout how I sleep tracks
everything through my iPhone and watch
and it's almost like a counselor okay
this guy's helping me be balanced not
have as much stress he costs $2,000 a
month and I do weekly calls with him but
he's he's worth way more than that he's
actually Sam oven
you know he's Sam Oman's coach then I
have a marketing guy who basically he's
pretty much just like my marketing
consultant for my ads for my business
because I have a mobile marketing team
so I literally just pay four grand a
month just for someone to advise me on
how to spend the marketing budget and
then you know whether I'm part of Harmon
brothers universities Billy gene pool
clickfunnels and so if you add up how
much money I'm spending it's
unreasonable it's twelve to fifteen
thousand dollars a month on personal
development and let me tell you
something pressure you pay attention to
what you pay for and you want to know
how I'm always in your newsfeed because
I hire the best in the business to teach
me what they do and I implement it and
then I you know I never give up and and
and so like you know but but I want to
ask my audience how much you guys are
willing to pay for training I'm the same
way like I played right in your web
10,000 dollars the best money I've ever
spent so I'm not cheap I mean I go to
conferences you know average just to go
to one decent conference you know fly it
it's always three four grand I mean I'm
the same way I'm spending twenty five
thirty forty thousand a year just
between the events where I go we'll
learn
you know when you feed you have to eat
but I want to ask
like I said market research I want I
guess there's two different types of
training okay so my on-demand University
it's $500 a month that's that's what it
costs now I offer access weekly live
coaching through zoom which is a little
different you can ask ants ask me
questions I follow a curriculum a matter
of fact the calls today on Thursday you
know that's a little bit more there's
also a live person like you get coaching
one-on-one in person and you just have
to decide what do you want if you want
live coaching if you want calls and
access to me it obviously costs a little
bit more money what do you guys want
yeah what do you want to tell us what
you want to how much you appealing
willing to pay for it man it was a great
interview buddy appreciate it man
