I would say the biggest thing for the
highest conversion that you can do and
the biggest thing to build community and
retention is one you want the community
to fall in love with the community right
not just the product because as soon as
they get the answer they'll leave but if
they fall in love with the community
they're gonna stay welcome back to the
outsourcing scaling show my guest today
is Nick Bayerle Nick how you doing today
I'm doing great man appreciate you
having me dude I'm excited to get into
some good stuff and help people gain
some freedom while actually still making
money and not like negating their profit
margins which I know some stuff that you
do as well
definitely so for those of you that
don't know he's the CEO a billion dollar
body he's a host of a top ranked podcast
been featured in Forbes as a
seven-figure entrepreneur and ranked as
a top 30 entrepreneur under 30 so we're
excited chat with you we were talking
before you kinda have this mix of
in-person team and remote team so we'll
talk about that before we do any of that
let's take a gigantic step back what
were you like growing up as a kid were
you a straight-a student were you a
rebel did you always know that you
wanted to be an entrepreneur well first
off you probably know already that I'm
not that great with technology and I
probably should have someone else
outsource here to be able to help me set
up my microphone
that's a little while but yeah I was I
would say I was always an entrepreneur
but I would say I was an athlete before
that I would say I was always growth
mind it for me entrepreneurship was not
something I just wanted to do it's
something I kind of fell into because I
knew I wasn't good enough to be an
athlete so when I was growing up I was
the youngest kid in the world to start
racing bicycles and then I started
racing motorcycles at four years old so
it's like two years old bikes four year
old motocross my parents split up and
that's really where I started feeling
like a lot of the things that set people
back which is like things that happen in
your past when you're younger and they
still affect you to this day whether you
had a perfect home or not
well I didn't have a perfect home my dad
didn't like my mom my mom didn't like my
dad that was super difficult but I
remember my dad teach me a few things
along that path and one of them was that
if he had a weed whacker and a lawn
mower he would never be broke because if
you can always exchange value for
dollars so I never had a thought of
getting a job growing up it never was
something that I thought I had to do I
always knew I could go out there and
somehow exchange some type of value for
dollars though you want to get past that
point being the person who is the value
inside of the business which that was
something I didn't learn right away
because my dad owned a carpet cleaning
business and he still was one of the
technicians out there cleaning carpets
and he never graduated truly fully to
just being the manager or being the
owner of that business he was still the
person providing the service and really
I would say that it wasn't until I
discovered my responsibilities which
probably is gonna speak to a lot of
people that are listening right now is
that when I got married and I didn't
have to just think about myself because
that's all I was thinking about up to
that point was just getting enough money
to like be able to sleep in a joint like
you know apartment with some of my other
friends to be able to go after my
passions and what I loved as soon as I
got married I felt the responsibility of
the provider of the home and actually
the number one cause of shame in men
inside of America at least but I assume
across the world is the inability to be
able to provide for the family
so I felt that responsibility and that's
truly when I started figuring out like
most you what's the way that I can
create the life that I want to be able
to give freedom to my family spend time
with my wife my future kids and that's
when I went into business and since then
I feel like every year it's been more
and more of a commitment where I've shed
the athleticism and wanting to be the
psychics you know I was spinning out did
i golfed once like everyday for a year
and a half even though I'm not a golfer
I just needed some outlet from business
and I wasn't putting that effort into my
business and it took that to build at
first and now I have the freedom to be
able to go surf and things like that
later on so that's kind of like my
progression of going from you know an
athlete to becoming an entrepreneur so
talk to me about your first real
entrepreneur endeavor I'm not talking
about like selling baseball cards in
your little your real that realized ever
and who was the first person that you
hired to get that off the ground and how
did that go yeah so my even though like
people say baseball cards like my first
entrepreneur endeavor really was when I
was 12 I really had a full lawn
landscaping business and the first
people I hired were kids from my school
to go door-to-door and then I would pay
kids Commission based on the jobs that
they did so commissions on the sales
commission on the job fulfilled and
those were the first things that I did
as an entrepreneur now going into
network marketing was one of the first
businesses I ever had which is cool
because I built a huge team of thousands
of people but I didn't actually have to
pay the people right like I wouldn't say
it's kind of like an intrapreneur type
of type position from there we started
our first health coaching company and
inside of that my first hire was my wife
which was super beneficial as well right
from there though an assistant is always
the first thing an assistant for me
outside of like you have obviously
executive assistants you have assistants
in the office in your personal
assistants inside of it for me the
assistants position was how can we get
them to do everything that I do and my
wife does that we don't need to do
inside of the business it was like all
these tasks and all this stuff that we
were doing that was good for a time but
at this point our time would have been
better spent somewhere else and that's
where we decided man we need to find
someone who can take over all these
tasks that we're doing so we could free
it more of our time the second place
that we always hired was sales and
marketing those were like the three
progressions that we had was like okay
now we're spending all this time selling
well we don't we need to be able to like
switch this up okay now we have more
people to sell we need more leads coming
in so but assistant was like number one
for sure for every business I I don't
think any person should be in a business
without an assistant what do you look
for an assistant and what are some tasks
that you gave them to take off your
plate from the beginning yeah so the
first thing we do actually is we make
sure that they take a personality test I
personally use this this is the same
thing that also Tony Robbins uses and
you can actually go to Tony Robbins
slash just don't tell them and they can
take a free test that's his version and
inside of that I'm looking for someone
who's not just fully task-oriented but
also a little bit people oriented and
what I look for is someone who has the
ability
thats just the foundation right I just
want to know that their natural
instincts are to be organized so that be
more of a C personality type someone
who's okay just doing tasks and not
having to talk to tons of people I don't
need someone in the office just
interrupting people all day and like
having to talk to everyone and so I make
sure that that's a big deal the second
thing as well as inside of that is
values if you look at the values there's
obviously dominant personalities these
would be more of your sales people more
of your drivers you have more than
influential personalities which are more
of like your charismatic people that are
great to have it events greeting people
and like they're so excited all the time
life of the party and inside that you
have the values as well like
where do they want to be and when I look
at an assistant I don't want them to be
someone who is just all about the money
because at that point they'll always
leave for a new position and I want them
to be more about the impact and the
vision of the company and so I really
look at the disc test I'm able to
decipher like okay are they in it
because they need to make money and
they'll just leave for the next biggest
opportunity and they'll always be like
how can I get more out of this you know
are they more about the impact we're
creating and they just want stability
they just want a place where they can do
their things and separate work from life
and all this stuff those are the first
things that I look at now when it comes
to tasks again the first job description
I would give to any assistant is what is
the entrepreneur and we train some
assistants now we don't train like
virtual we train like in-house high paid
executive assistants and it's because
amanda is like she's been offered 150
200 K year to do what she does for me
for other people and then we've been
able to train other people instead of
our office to be able to do that and we
don't do it for pay so no one can hire
me or anything like that so inside of
that that we do it for some of our guys
and the first thing we try to get them
to do is what are the things that you're
entrepreneur the person that you're
working with is doing that you feel that
he doesn't absolutely need to do so me
being on this podcast is something I
need to do like you asked for me to be
on the show I'm the one that's talking
I can't outsource this part of it but I
can outsource every single part outside
of that that I don't absolutely need to
do so for me a lot of that comes down to
photo editing video editing reaching out
and booking like we do a lot of
sponsorship for events so our assistant
will reach out to all the companies with
the script that we created we do stuff
when it comes to booking on podcast
almost I am on podcasts almost every
single day and that all comes from a
strategic way that my assistant is
reaching out to different platforms and
making sure that they're making sure
that they know who we are and using our
scripts so ultimately like video editing
a picture editing email INBOX like all
those different little things that don't
really need to be done by you it's like
where's the most of your time going
that's making the least amount of impact
that you don't actually need to push the
button inside of your business and I
make a list of those things and I start
training and teaching in those areas I
love it we're not sales I feel like
tails a lot of people struggle with I've
really higher for now
only hire four but to teach but then
also retain afterwards what your
mentality when it comes to a good
salesperson compensation drives behavior
this is the exact opposite of hiring for
the for an assistant
we've hired sales in multiple different
companies and I would say that the
biggest thing again it's like you don't
want to this is so of your sales person
I'm sorry but you don't want to give
them too much too easily right they've
shown that once a salesperson makes six
figures they just get lazy so they like
can crush it in seven days put in a
little bit of work make six figures
they'll end up like just being kind a
little bit lazier and stuff so you want
to build a compensation structure that
allows them to hit like that six-figure
mark with effort but not to the point
where they never actually get there and
allow that compensation to drive their
behavior so setting up bonuses and Rohde
like jumps where they say let's sell a
certain amount they make more Commission
on what they're doing and when it comes
to hiring I use the disc as well I
usually am looking for a DI of some sort
so that they're dominant like there's
someone who can ask for a sale
whereas I their number one fear is like
what do people think of them so if
they're they don't have a lot of that D
personality that drive that a player
style a lot of a lot of I can look at is
like college athletes they're usually
going to be pretty good at sales so when
I look at their disc tests and I see
that okay they're high but they have no
D they're gonna be everyone's friend on
the phone but no one's gonna buy from
them because they're too scared to ask
for the sale because they're too scared
to be rejected by someone that likes
them whereas if they have just D and no
I now all of a sudden I'm looking at it
I'm going okay this guy's gonna be a
jerk because he's gonna be like so
you're gonna are you gonna buy or not
like he doesn't care at all about what
that person thinks of him and he's just
all about the tasks of making the sale
and so there's benefits of both sides of
that so I'm really looking for that
outgoing personality that also has the
ability to ask for the clothes does this
have to be someone trained not always
and that's something I learned from my
father as well is that he used to hate
on training people of all the bad habits
that they had learned he'd rather just
train and instill the good habits as
long as someone has the foundation or
the capacity to become great in that
area and the second thing that I would
say is like prove it yourself first like
go out there and make the sales and make
sure that you can create the struck
sure that for someone to know that
they're successful there's nothing worse
than like throwing person into a
position not knowing how much they
should sell they don't know what it
takes to become successful like they
don't know the proven path and you're
just kind of like okay go do it and like
let's say you have it where they sell
30k they make 15% but until then they
make 10% and they're selling 7k a month
and they just looking at that 30k mark
like I just don't know what to do to get
there and you're like I made it up
because I haven't done it either and so
I would say definitely go first and make
sure that you understand the position
but that doesn't mean you have to stay
inside of it for a long time just like
do you understand what it takes to
become successful do you understand what
they're going through and can you then
place them into that position and create
success a lot of times you can just find
someone else who's done it as well I
have a friend that owns a sales floor
right now 50 people and I just call him
a man this what we're doing this what
our product is this is our price points
what would you advise me to do on this
and that's the power of a network and
listening to a podcast like this I love
it let's talk marketing we were going
around the horn what do you look for in
a marketer and are you looking for
someone that has a lot of different
skills that they can do it all are you
looking to specialize I know you
mentioned that you enjoy training
someone from the ground up is that the
same when it comes to marketing yeah so
I would say for really good marketers
absolutely for people that are like
phenomenal visionaries and they know
that all the strategies then definitely
do that but what I found is that as the
progression of a company grows and I
learned this from my friend Brian in
Poole and he does 60 million right now
at 25 years old and they have over a
hundred employees and he scaled the
company up to about that point with just
teaching a high school a girl going to
high school how did you run ads the way
that he did and did all the media buying
but at some point it took him going out
there and buying out an entrepreneur
because the entrepreneur knows how to do
it the way that he did that is you look
at the size let's say there's a guy out
there who owns an agency but maybe
doesn't want to sell all the time wants
a little bit more job security and wants
to be a part of a winning team he has a
certain amount of profit inside of that
agency so if he's doing 50k a month
that's a pretty good agency good job
like Congrats
but inside that 50k a month he has a
profit of let's say fifteen came up
which probably is still pretty good and
so if he goes out there and says hey
we're willing to
fifteen or twenty K a month to come and
work with us but you not to worry about
any of these accounts anymore you just
get like a million dollar a month ad
budget that person is like oh my gosh
like he knows what he's doing he gets to
go in there and he really gets to take
the business to the next level so front
when I first started hiring for this
position because I was I'm in like
Russell Brunson's inner circle and like
I'm around the top marketers in the
world I had the vision for it but I
hated pushing the buttons and like all
the little nuances of creating all the
audiences and retargeting and setting up
the actual ad so because that I looked
for people there were students of really
good programs they were not good at
selling but they were really good at
like they knew what to do they could run
the play if you set it up and they had
creative ideas and they were pretty good
at what they did in my specific niche so
I'd I'd be around the events ticket
sales and high ticket coaching and lead
generation via email like that would be
me
right so I'd be looking for people that
won there were student that specialized
in that area and too they you can really
catch them at the beginning because
usually a marketers and that could its
sales and so they're really gonna push
in the buttons though when if they get a
client but they're like struggling to
make that close so then you could ask
them how would you like to come move to
sunny San Diego live inside of our
office or you know not live here but
pretty much you know be inside of our
office and not have to sell anymore but
you can really gain the skills talents
and abilities and just do what you love
to do which is marketing and a lot of
times they'll be like oh man like I
don't have to worry about sales and
trying to close and doing all that I can
just focus on what I'm good at
so I'd say at least you that but if you
have a budget I would hire a full
in-house really good person which would
be Brian Delaney Brian Delaney is
phenomenal
he's convinced me he's not cheap you
know it's 15kv just want to sit down
with him for a day but he's someone that
can build out everything and manage
everything and they're already proven
and really good at what they do so it
just depends on the budget your skill
set and what you want to do the very
first one would be like how does someone
test out ads for you and maybe do a
trade or maybe do a month where it's
like a test trial period where it's only
like a thousand or 1500 bucks to have
them set it up for you that's a student
of someone who's really amazing so I
took a student from Douglas James he
does
like marketing for local businesses
maybe take us like what's the top
students from other people's courses
that are really expensive you know and
then take their students that are doing
really good and have them test out stuff
for you because you know that if they
were a good student they're gonna know
everything that that really good person
knows I love it let's talk about a
billion dollar body well how did that
come about what's the story behind it
tell the audience what it's all about
yeah so I'm really big on turning your
mess into your message and as a like
front-runner of your brand every brand
needs an attractive character so if
you're the attractive character of your
business it's really good to be able to
leverage your story and your
shortcomings to be able to relate to an
audience because they can relate more to
your failures than they can to your
successes most people haven't had a lot
of success so because of that they only
relate to the fact that you failed
because everyone's had failures so for
me I was 60 pounds overweight I was too
scared to go into business too scared to
talk to a girl and I saw that throughout
that there was three core areas that
every man couldn't outsource which was
health wealth and relationships so I
went out there lost the 60 pounds that
gave me confidence to reconnect my
father and talk to my wife or met my now
wife of seven years who has now has my
baby inside of her stomach was awesome
and what I saw from that was like okay
that gave me confidence to go out there
and give me opportunity then I got
married and I had no income and so
throughout that process I was like oh my
gosh like I've I've lost the weight and
kept it off this is the area that I'm an
expert in I've been able to do it myself
I'm gonna tell in leverage that story to
build a brand that works with
entrepreneurs for my future vision of
creating the Brotherhood talking about
health wealth and relationships so I
remember I didn't talk about wealth at
all until I grow stroke am i business I
was like I'm not gonna talk about
business I'm not going to talk about
wealth I didn't know the inside of your
business you can actually bring in
experts to talk about the area you're
not good at you don't have to be good at
everything this was a shortcoming for me
I also waited till his marriage for five
years to talk about relationships but it
all started out with one product to one
niche that solved one problem
I helped men who are business owners
lose body fat belly fat specifically is
it on the front back sides or all three
all three okay how much you want to lose
can you pinch it or can you grab it
if you move does it jiggle okay cool I
get it like you know like that was what
that was how we targeted those people
and after I built the community of the
men I think
surveyed the community and figured out
what are the problems they need and what
are they what did they try to solve
going forward they wanted the community
they wanted Brotherhood so we launched a
live event I launched the Brotherhood as
a 10k package we sold 25 of them in like
48 hours and boom I was like this was
what they wanted this is phenomenal
where we kept running with like using my
story the vision of the brand and
stories that like overcome objections to
build a community and inside the
community we built products to serve
them and we've consistently just built
products that can to continue to serve
the community rather than making the
community buy the product I love it what
are some quick tips to lose body fat or
to lose belly fat yeah so the biggest
things that I would say right now is
that there's five core functions of
Health or five physical attributes and
you got breath hydration sleep nutrition
and exercise
most people think nutrition exercise are
the most important thing it's not
because if you don't eat and you don't
exercise you can live for quite a while
but try holding your breath you'll live
for like five minutes and you'll be dead
so you want to make sure that throughout
the day you're using something called
box breathing go ahead and google it
something like Tony Robbins priming
breath that's a great way to like
instill a habit of breath because you
detox the majority of your liquid and
your body through your breath people are
always afraid to eat pigs because they
don't sweat
well they sweat through their mouth same
with dogs right so like we detox through
our mouth huge way to mobilize fat but
also decrease stress second hydration
think of it as 30 ounces of water before
you eat anything and then eight ounces
of water every hour that you're awake
boom or go for a gallon a day it's
something to be able to replenish your
body because your body will only keep
the main core functions of your body
alive if it doesn't have excess right if
you only two beans a day you're not
going to gain muscle because your body
doesn't have enough materials but it'll
keep you alive right I like there's
people in the Holocaust they live off
the little thing of Rights
which means that your body can keep you
alive you just will not flourish the
third is sleek for each person is
different I wear an aura ring to track I
get about seven and a half to eight
hours of sleep minimum every single
night and I'd want to track and see my
REM sleep and my deep sleep the next
things that everyone actually wants to
hear is that the eating and working out
the biggest
thing that I would say is making sure
that you having rounded meals protein
and every single meal to curb insulin
right when you have a big insulin
response your gonna store body fat and
so if you don't have any protein you're
just gonna end up eating more fat or
carbs just fine but if you add a little
bit of protein you can decrease the carb
load and decrease your insulin response
so meaning just add a little bit of
protein each meal and you'll decrease
your chance to be able to store body fat
and you'll use that food for fuel rather
than going to a fat storage for winter
because we don't need that anymore the
next thing is high-intensity workouts
short kaien tensity and heavy weight
lifting those are two things if you go
to high intensity too long you actually
start burning testosterone and start
gaining body fat this way you can find
fat runners and fat long distance
cyclists but if you see sprinters
they're always muscular short
high-intensity workouts maybe 20 minutes
or below sometimes 40 minutes
high-intensity continual work out and
then heavy lifting the way that you can
do that is lift really heavy and then do
a high intensity workout every day and
actually if people go to the billion
dollar body outcome slash challenge I
still have it set up they can get 15
high intensity workouts that boost
testosterone and drop the most amount of
body fat in under 20 minutes every day
for 15 days I love it real quick and
I'll let you go this has been great we
talked about hiring you talk about
entrepreneurship we talked about your
body what about membership sites I know
that's your expertise someone out there
that's listening and want to get that
residual income they want to build a
community they want to have a successful
membership site what do you tell them I
would say the biggest thing for the
highest conversion that you can do and
the biggest thing to build community and
retention is one you want the community
to fall in love with the community right
not just the product because as soon as
they get the answer they'll leave but if
they fall in love with the community
they're gonna stay one of the best ways
to be able to do that is to throw some
type of workshop live event or some type
of Meetup something that's in person for
them to actually fall in love with the
community and inside of those workshops
2 day 3 day live event 2 day 3 day
meetup one day if you do a meet-up
sell the workshop or the live event
after workshop or live event sell a year
or lifetime membership bundled into
something else and
whether you can sell high tickets when
the easiest ways to be able to get sales
because you have them there in person
you have their attention and you have
follow-up afterwards this has been a
core way than been able to build my
business and it's something I believe
that if you just follow the script it
works
I followed the script the very first
time I ever sold from stage
I sold $250,000 in like 48 hours and I
had never sold from stage before I
followed the blueprint of what's worked
for everyone before and we helped our
other men follow the blueprint as well
and since then I've sold well over a
million dollars from stage just from a
handful of events and that's like the
best way to indoctrinate get these like
true believers in what you're doing and
get them to stay and like be a part of
what you do awesome
there's been great where can people find
out more about you and what are you most
excited about for the rest of the year
dude I'm most excited about prepping to
be a dad that's when I rise it out you
had a good story I want to say
congratulations thanks man I'm really
really excited about that and of course
inside the business I'm really excited
about working with the right people
we've really made some really good
shifts to work with some really high end
high-level entrepreneurs and I'm excited
to see the impact of that and a
happiness level on my side and when it
comes to following me Nicholas barely on
instagram is a phenomenal place to build
connect I do a lot of stories do a lot
of fun stuff we just did a hundred
dollar giveaway I want to do a lot more
of them I'm like why not pay the people
rather than paying platform that'd be
fun and then outside of that the billion
dollar Brotherhood Facebook group
billion dollar Brotherhood they just say
they came from me and they're a man
let's connect their 2800 other men their
own businesses that are all like-minded
wanting to grow in these three areas
awesome man thanks again for your time
really appreciate it thanks you
hey everyone thank you so much for
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