Do you know what all these products 
have in common?
They are all formulated products, 
and their function is the result of an interaction
between the ingredients they contain.
Understanding and predicting these interactions
is the purpose of a branch 
of chemistry called
formulation science and technology.
To understand how this works,
let us have a closer look at a very familiar
formulated product: mayonnaise.
Mayonnaise is made of microscopic drops
of oil suspended in vinegar
or lemon juice,
which has stabilized by soaplike
molecules from the egg yolk.
The reason why it is so difficult
to make mayonnaise
with the right taste and texture. 
Is that these properties depend
on many different factors.
Such as the choice of ingredients,
the order in which they are added,
and the mixing equipment used.
The role of the formulation expert
is to make decisions
regarding all these factors, and understand
the interplay between them.
My name is Isabel Mira, and I work at RISE 
as a senior scientist
in the area of formulation.
Formulation is more then getting just
the right texture, the right taste.
Most common formulated products
contain both active, and
non-active substances.
And the active is the material or substance,
that is responsible
for the main function of the product.
The others are there to enhance
the performance of the active,
through the whole lifetime of the product.
So, from the time that it is produced,
to the time that it is used.
At RISE we work with the development 
of all types of formulations.
So solids, semisolids, liquids. But we also
work through all the stages
of the product development.
From the design, to the characterization,
troubleshooting and help to scale up.
A good example of this is the work we have
done togheter with Gipeco. Where
our partnership has enabled
the launching of a new generation
of eco-certified floor polish products.
Gipeco was founded in 1967
by my father.
And there was a big scope for
chemical technical products
in the mid '60s.
My first impression of RISE was that
I was very impressed
by the amount of people, and the quality of the
people working here.
Thanks to RISE we have been able
to increase the amount
of biobased materials in our products.
And we have enhanced the environmental
benefits of our products.
So it has managed for us
to stay ahead of the market. 
Since 2005, they are 
our strategic research partner.
And we are investing more and more into
collaboration with RISE.
Regardless of the industrial sector,
or the size of the company. 
Companies are welcome to contact us
if they are looking for partners
with whom they want to discuss their
formulation challenges. 
Togheter we can develop new strategies
and solutions to the problems of tomorrow.
