
English: 
 On my way to a job, I'm thankful for it.
I'm just not a morning person, just not at
all. If you know anything about me I get lost
everywhere I go, like no matter where I've
lived I'm always getting lost, so another
u-turn right now. 
 
Okay I don't know if this happens to anybody
else. If it does, leave a comment down below.
Like when I wake up super early, there's a
chemical shift not because I'm sad because
I have to wake up early, there's actually
a chemical change in my body I'm like I just
feel really down and then I think about all
the down things in life but my coffee helps
me out a lot. I'm going to get there probably
about 25 minutes before everybody else so
I'm going to finish out this video, tell you
guys how you're going to start making money
as a photographer if you're brand new and

English: 
on my way to a job
 i'm thankful for it i'm just not a
morning person
just not at all
if you know anything about me i get lost
everywhere i go
like no matter where i've lived i'm
always getting lost so another u-turn
right now okay i don't know if this
happens to anybody else if it does leave
a comment down below like
when i wake up super early there's a
chemical shift not
because i'm sad because i have to wake
up early
there's actually a chemical change in my
body i'm like i just feel really down
and then i think about all the down
things in life
but my coffee helps me out a lot
i'm going to get there probably about 25
minutes before everybody else
so i'm going to finish out this video
tell you guys how you're going to start
making money as a photographer if you're
brand new and you don't know where to

English: 
you don't know where to start this video will
help you guys out okay. 
 
Okay so we're going to do a series of things
number one what you want to do is you want
to niche down and you want to say this is
the type of photography I think I see myself
going towards and you can change your mind
later, but for right now you have to stick
with one goal. So you want to do three test
shoots that fit that style. What you don't
want to do is do let's just say you're doing
weddings you don't want to do landscape and
you don't want to do architecture and then
do a wedding you got to do three weddings.
The reason for that is I want you guys to
start putting yourself out on the market as
soon as possible. The fastest way to put yourself
in the market is to show the market that this
is what you do. 
 Think of every single shoot as an agent
out there as a sales person out there for
you selling your services. So if you do four
free shoots, if you do five free shoots what
happens is you have five people out there
now telling everybody you're the photographer
that will work for free all right, that's
why we want to do three, that's why you only

English: 
start
this video will help you guys out okay
okay so we're going to do a series of
things number one what you want to do is
you want to niche down and you want to
say
this is the type of photography i think
i see myself going towards
and you can change your mind later but
for right now you have to stick with one
goal
so you want to do three test shoots that
fit that style what you don't want to do
is do let's just say you're doing
weddings you don't want to do landscape
and you don't want to do architecture
and then do a wedding you got to do
three weddings
the reason for that is i want you guys
to start putting yourself out on the
market as soon as possible
the fastest way to put yourself in the
market is to show the market that this
is what you do think of every single
shoot as an agent out there as a sales
person out there for you selling your
services
so if you do four free shoots if you do
five free shoots what happens is you
have five people
out there now telling everybody you're
the photographer that will work for free
all right that's why we want to do three
that's why you only have three people

English: 
out there telling people that you work
for free
now this is a test shoot we don't work
for free we don't do collabs a test
shoot is because it benefits the
photographer's book
that's why he or she is testing if it's
your idea first it's going to benefit
you the most
if it's the model's idea first it's
going to benefit them the most so all
test shoot ideas
should be born from you the other reason
why i don't want you going
above that is because if you can't
convince people to hire you
at three shoots so let's just say that
you're not marketing yourself the best
way or you're not taking the best
pictures
why would you want to further enhance
the bad marketing further enhance the
bad photography with four or five shoots
you do three and you try to market
yourself try to find your position in
the market
um if people are interested you're doing
things the right way if nobody's
interested
maybe it's time to revamp it you can
revamp your portfolio
you can revamp your sales pitch you can

English: 
have three people out there telling people
that you work for free. Now this is a test
shoot we don't work for free, we don't do
collabs. A test shoot is because it benefits
the photographer's book that's why he or she
is testing. If it's your idea first it's going
to benefit you the most. If it's the model's
idea first it's going to benefit them the
most so all test shoot ideas should be born
from you.
The other reason why I don't want you going
above that is because if you can't convince
people to hire you at three shoots. So let's
just say that you're not marketing yourself
the best way or you're not taking the best
pictures why would you want to further enhance
the bad marketing, further enhance the bad
photography with four or five shoots you do
three and you try to market yourself try to
find your position in the market.
 If people are interested you're doing things
the right way if nobody's interested maybe
it's time to revamp it. You can revamp your
portfolio, you can revamp your sales pitch,

English: 
you can revamp your pricing efforts. Is it
your marketing, is it your pricing, is it
your portfolio, is your photography style,
is it your website, is it the galleries let's
find out what it is. When you find out what
it is, when you start isolating things you're
like okay cool my pictures are good ,my pricing
is good, my marketing sucks so that's what
you're going to put your focus on and everybody
has to do this in the beginning to make sure
that they're doing it the right way.
 
Okay, assuming you found out perfect, this
photography works, your test shoots are beautiful
and people are interested what do you do next
do you stop working for free and charge full
rate not really here's a different way to
do it. What you should do is next get three
more clients and get them to work for cost
and now what working for cost means is they
pay for your camera rentals, they pay for
your food, they pay for your gas, they pay
for just the basic necessities. What you want
to make sure that you do is tell the universe
hey I'm no longer for free you're training
yourself you're no longer working for free
and you're slowly training the market that
you don't work for free that you charge and

English: 
revamp your pricing efforts
is it your marketing is it your um
pricing is it your portfolio is your
photography style is it your website is
at the galleries
let's find out what it is when you find
out what it is when you start isolating
things
you're like okay cool my pictures are
good my pricing is good my marketing
sucks
so that's what you're gonna put your
focus on and everybody has to do this
in the beginning to make sure that
they're doing it the right way okay
assuming you found out perfect this
photography works your test shoots are
beautiful
and people are interested what do you do
next do you stop working for free and
charge full rate
not really here's a different way to do
it what you should do
is next get three more clients and get
them to work for cost
and now what working for cost means is
they pay for your camera rentals they
pay for your food they pay for your gas
they pay for just the basic necessities
what you want to make sure that
you do is tell the universe hey i'm no
longer for free you're training yourself
you're no longer working for free and
you're slowly training the market
that you don't work for free that you
charge and you are worthy of money

English: 
so how much do you charge well um
you charge for your car you you charge
for any rentals you charge for your gas
you charge for lunch
any coffee that you've had you charge
for any props that you may be using for
your portfolio
this is still a spectacular deal for
your clients and they're getting
incredible images because we've already
established that you're a great
photographer they're just going to pay
for the cost
if they don't want to do that you don't
want to do business with them because if
they don't think that you are worthy of
just
even covering the cost of the photo
shoot the hard costs
then we never want to even entertain
that because they don't think
that you're worthy of paying even that
small amount they're not going to think
that you're going to be worthy
of paying a higher amount you're
training yourself you're training the
university training the market
you are somebody that is worthy of
getting paid and you should be getting
paid and this is what we're gonna
start seeing you as moving forward
okay i gotta go say hi to some people
first
so now you've figured out your portfolio
all right cool you've told people that
you have a portfolio

English: 
you are worthy of money. 
 So how much do you charge? Well you charge
for your car, you charge for any rentals,
you charge for your gas, you charge for lunch,
any coffee that you've had, you charge for
any props that you may be using for your portfolio.
This is still a spectacular deal for your
clients and they're getting incredible images
because we've already established that you're
a great photographer they're just going to
pay for the cost. If they don't want to do
that you don't want to do business with them
because if they don't think that you are worthy
of just even covering the cost of the photo
shoot the hard costs, then we never want to
even entertain that because they don't think
that you're worthy of paying even that small
amount.  They're not going to think that
you're going to be worthy of paying a higher
amount. You're training yourself you're training
the universe, you're training the market you
are somebody that is worthy of getting paid
and you should be getting paid and this is
what we're going to start seeing you as moving
forward.
 Okay I got to go say hi to some people
first. So now you've figured out your portfolio
all right cool you've told people that you

English: 
that you're good you're good at what
you're doing and we told people that
you're niching down and you're going to
be the go-to person
for a particular kind of photography we
also told you
yourself that you are worthy of charging
and that's one of the first lessons that
you could be learning
that's so important we told your
community hey
this photographer is damn good and this
photographer is going to
charge all right cool and you've also
built your portfolio with three
test shoots and now you're bringing in
people that are just paying costs so
you're no longer losing money
you're just sustaining as a company with
your test shoots you're losing money a
little bit but you're gaining a
portfolio
with the new way is you do those three
then you do another
three to five three to five that's it
okay that are paying for cost but you're
not gonna be getting tired
you're not gonna be getting resentful
because you're at least having your
costs covered
and you're bringing yourself up little
by little your portfolio should have
three original test shoots you should
have three to five
of these shoots that just cover the cost
of things you have about seven

English: 
have a portfolio that you're good you're good
at what you're doing and we told people that
you're niching down and you're going to be
the go-to person for a particular kind of
photography. We also told you yourself that
you are worthy of charging and that's one
of the first lessons that you could be learning
that's so important. We told your community
hey this photographer is damn good and this
photographer is going to charge all right
cool and you've also built your portfolio
with three test shoots and now you're bringing
in people that are just paying costs so you're
no longer losing money you're just sustaining
as a company.
With your test shoots you're losing money
a little bit but you're gaining a portfolio.
With the new way is you do those three, then
you do another three to five, three to five
that's it okay that are paying for cost but
you're not going to be getting tired, you're
not going to be getting resentful because
you're at least having your costs covered
and you're bringing yourself up little by
little. Your portfolio should have three
original test shoots you should have three
to five of these shoots that just cover the

English: 
eight different portfolio pieces that's
going to help you build
and get your clientele now the next step
is something that people forget and i
gotta tell you guys
so you're not frustrated you have to
abandon your old clientele
crazy right so you think wait i've done
all this work and you want me to abandon
it
yes the reason why is you have a bad
reputation with them okay
so much like somebody that may have had
a bad reputation
in high school sometimes your parents or
your counselors are like hey
time for a new school time for a restart
time for a refresh that's what we're
doing with your business we have to do a
necessary evil
to get your portfolio up and running to
niche you down
to start getting you in the right scope
of things
the market used you but you use the
market the thing that we want to do is
start bringing yourself
up little by little remember these
people don't know who you are
um if you don't know where to go when
you're like walid where are we supposed
to go
the ideal client avatar is going to
teach you who to talk to who to market
to
who to write your captions for and if

English: 
cost of things, you have about seven eight
different portfolio pieces that's going to
help you build and get your clientele. Now
the next step is something that people forget
and I got to tell you guys so you're not frustrated.
You have to abandon your old clientele crazy
right. So you think wait I've done all this
work and you want me to abandon it yes, the
reason why is you have a bad reputation with
them.
Okay so much like somebody that may have had
a bad reputation in high school sometimes
your parents or your counselors are like hey
time for a new school time for a restart,
time for a refresh that's what we're doing
with your business. We have to do a necessary
evil to get your portfolio up and running
to niche you down, to start getting you in
the right scope of things. 
The market used you but you use the market.
The thing that we want to do is start bringing
yourself up little by little. Remember these
people don't know who you are. If you don't
know where to go when you're like Walid where
are we supposed to go the ideal client avatar
is going to teach you who to talk to, who
to market to, who to write your captions for

English: 
and if you want that sign up for that it's
in my photographer's survival package it's
free it's free get yourself that ideal client
avatar, get yourself some help, get yourself
some clients. I'm rushing between locations
so I'm just trying to get you as much content
as possible.
 
Next thing let's talk about a minimum rate
that you should be charging. If you don't
know your price I would say start at $25.
Bernie Sanders trying to make minimum wage
$15 we can start at $25 per hour wait I said
25 bucks an hour that's what I mean so let's
now talk about how you're going to charge.
How many hours are you going to do prep? Prep
is the phone call, the emails, the putting
your shot list together, putting your cameras
in the bag there is the location hunting all
that. You're going to have to downplay that
initially so you may actually spend 10 hours
doing this charge for six it's okay we're
going to bring you up little by little we're
not going to shock the market and shock your

English: 
you want that sign
up for that and send my photographer's
survival package it's free
it's free get yourself that ideal client
avatar
get yourself some help get yourself some
clients
i'm rushing between locations so i'm
just trying to get you as much content
as possible
next thing let's talk about a minimum
rate that you should be charging
if you don't know your price i would say
start at uh 25
bernie sanders trying to make minimum
wage 15 we can start at 25
per hour wait i said 25 bucks an hour
that's what i mean so let's now talk
about how you're going to charge
how many hours are you going to do prep
prep is the phone call the emails
the putting your shot list together
putting your cameras in the bag there is
the
location hunting all that you're going
gonna have to downplay that initially so
uh you may actually spend 10 hours doing
this
charge for six it's okay we're going to
bring you up little by little we're not
going to shock the market
and shock your business so let's just

English: 
business so let's just say you do that at
$25 an hour you do for six hours which adds
up really really fast we are at 150 bucks
not that much for a client but you're getting
paid and you're not getting resentful. Six
hours you're probably shooting them for three,
four hours okay so let's add that let's just
add four hours at twenty-five dollars an hour
that is another hundred dollars plus 150 for
pre-production we're at 250 we're not breaking
the bank for anybody but we're getting you
paid and we are getting you paid more than
cost. 
 
I'm at location number two. Where can I go
I'm trying to go somewhere oh maybe in here
no that ain't going to smell good. I'm trying
to find a place. All right guys I found a
spot that I can actually go and explain the
rest of this. So what we want to do is we
want to bring it up I told you guys charge
for pre-production, I told you guys charge

English: 
say you do that at 25
an hour you do for six hours which adds
up really really fast
we are at 150 bucks not that much for a
client but you're getting paid
and you're not getting resentful six
hours you're probably shooting them for
three four hours okay so let's add that
let's just add four hours at twenty-five
dollars an hour
that is another hundred dollars plus 150
for pre-production
we're at 250 we're not breaking the bank
for anybody but we're getting you paid
and we are getting you paid more than
cost location number two
where can i go i'm trying to go
somewhere
oh maybe in here
that ain't gonna smell good um i'm
trying to find a place
all right guys i found a spot that i can
actually go and explain the rest of this
um so what we wanna do is we want to
bring it up i told you guys
charge for pre-production i told you
guys charge for production now what

English: 
for production. Now what about post-production?
Post-production is coming home putting the
hard drives away, coming home backing the
footage up if that's what you do, you should.
Putting it in lightroom rotating all the images
going through images and three starring, four
starring, five starring making sure that you
have the right images all of that is really
important in post-production and it's something
that you want to build for and then you got
to see how many images you want to give in
your package.
Let's say you do three hours of post-production
where you're doing the business part of it
like putting the gear away, putting it in
light room organizing it letting it render
all right cool now you're going to give him
five pictures. Let's just say it takes you
an hour per picture to edit cool you have
eight hours total. Remember three to put your
stuff away, five hours for the total five
pictures one hour each five pictures one hour
each plus three hours putting your gear away
that's eight hours, plus one hour of uploading

English: 
about post-production post-production
is coming home putting the hard drives
away coming home backing the footage up
if that's what you do you should
um putting it in lightroom rotating all
the images going through images and
three starring
four starring five starring making sure
that you have the right images all of
that
is really important in post-production
and it's something that you want to
build for
and then you got to see how many images
you want to give in your package
let's say you do three hours
of post-production where you're doing
the business part of it like
putting the gear away putting it in
lightroom
organizing it letting it render all
right cool now you're gonna give him
five pictures
let's just say it takes you an hour per
picture
to edit cool you have eight hours total
number three to put your stuff away five
hours for the total
five pictures one hour each five
pictures one hour each
plus three hours putting your gear away
that's eight hours plus one hour of
uploading everything
nine hours plus another hour of just

English: 
putting
emails together and thank you letters
and all of that it takes to run your
business
so you have 10 hours 10 hours at 25 is
250.
let's do the math we got the hours right
here for pre-production
we got the hours right here for
production
we got the hours right here for
post-production times
25 and that is how much you should be
charging initially to start out with
now as you get better you're gonna
charge more per hour as you get better
you're gonna
charge more for retouching you're gonna
charge more for location scouting
there's a lot more that you're going to
be able to do you're going to charge for
prints
this is your starting recipe 25 an hour
remember
good old bernie sanders wants people to
earn 15 an hour so as a photographer
you should be making 25 an hour at least
how do you see
how the people that you shop for free
that's not going to be something that
they want to pay for
the people that paid cost they don't
want to pay that because they're so
accustomed to down here
that now you're charging up here that's
why we abandoned that market

English: 
everything nine hours, plus another hour of
just putting emails together and thank you
letters and all of that it takes to run your
business so you have 10 hours 10 hours at
25 is 250. Let's do the math we got the hours
right here for pre-production, we got the
hours right here for production, we got the
hours right here for post-production times
$25 and that is how much you should be charging
initially to start out with.
 
Now as you get better you're going to charge
more per hour, as you get better you're going
to charge more for retouching, you're going
to charge more for location scouting. There's
a lot more that you're going to be able to
do you're going to charge for prints this
is your starting recipe $25 an hour. Remember
good old Bernie Sanders wants people to earn
15 an hour so as a photographer you should
be making 25 an hour at least. Now do you
see how the people, that you shop for free
that's not going to be something that they
want to pay for. The people that pay cost
they don't want to pay that because they're
so accustomed to down here that now you're
charging up here that's why we abandoned that
market. It's going to take five times the

English: 
effort to turn those people into paying customers
forget about them it's kind of like that old
high school example ditch them go to a new
market remember these are your ideal client
avatars. I'm going to tell you exactly how
you're going to tell you how get yours if
you sign up down below for my photographer
survival package it's free and this is what
students in my master class are learning so
you're getting a little piece of it for free
on me and this is how you find your clients.
 
You guys I just I just found lunch my favorite.
Thank you very much thank you I paid her already

English: 
it's going to take five times the effort
to turn those people
into paying customers forget about them
it's kind of like that old high school
example
ditch them go to a new market remember
these are your ideal client avatars i'm
gonna tell you exactly
how you're gonna get yours if you sign
up down below for my photographer
survival package
it's free and this is what students in
my master class are learning so you're
getting
a little piece of it for free on me and
this is how you find your clients
you guys i just i just found lunch my
favorite
thank you very much
thank you i paid her already okay thank
you

English: 
okay thank you. Okay this is lunch I'm trying
not to eat fast food so there it is. So ultimately
we got three steps to getting you into a monetary
system so you guys can start making money.
Number one you're doing three test shoots
the three test shoots are going to be your
idea to fit your niche of photography they
want to get into so you built that portfolio
all right you do that. Numbers four, five,
six possibly seven and eight I'm going to
be working for cost. You're still doing test
shoots but you are training yourself to think
of yourself as somebody who should be making
money. You are training the universe, you
are training your community to see you as
somebody who charges money and who makes money
from their art cool we did that we did that
for a maximum of five clients so you still
were building on your portfolio, you still
are doing it cheap so you can get clients
easier but you're also training yourself,
the community and others to see you as somebody
who charges awesome.
Now what we're going to do is we're going
to abandon them because we had some behavior

English: 
okay this is lunch i'm trying not to eat
fast food so
there it is but so ultimately we got
three steps to getting you
into a monetary system so you guys can
start making money
number one you're doing three test
shoots the three test shoots are going
to be your idea
to fit your niche of photography they
want to get into so you built that
portfolio
all right you do that numbers four five
six possibly seven and eight
i'm gonna be working for cost you're
still doing test shoots but you are
training yourself to think of yourself
as somebody
who should be making money you are
training the universe you are training
your community to see you as somebody
who charges money and who makes money
from their art cool we did that we did
that for a maximum of five
clients so you still were building on
your portfolio you still are doing it
cheap so you can get clients easier
but you're also training yourself the
community and others
to see you as somebody who charges
awesome now we're going to do is we're
going to abandon them because
we had some behavior that we don't want
to trail along with us we don't want

English: 
that to be a part of our reputation
so what we're going to do is sign up
down below for my free photographer
survival package
the first gift that comes with that is
your ideal client avatar worksheet
that's going to help you find
who your ideal client is how to shop to
them how to post for them how to price
for them
how to do everything for them because
those are the people they're going to
purchase from you
cool now you figured out how much you
should be charging
your ideal client avatar and moving
forward we're actually on a paid
path it's a very slow climb to charging
more
and making more money that's okay i
think you guys can do that
this was for the photographer that
didn't think that they were good enough
to start didn't think
they could start or how to start this is
how we do it follow these paths
and you're going to do very very well
now you're a photographer that wants to
make money
from your your camera any kind of
photography whatever you want to do
sign up down below the free photographer
survival package
subscribe it's here or here uh click the

English: 
that we don't want to trail along with us
we don't want that to be a part of our reputation.
So what we're going to do is sign up down
below for my free photographer survival package
the first gift that comes with that is your
ideal client avatar worksheet that's going
to help you find who your ideal client is
how to shop to them how to post for them how
to price for them how to do everything for
them because those are the people they're
going to purchase from you cool. Now you figured
out how much you should be charging your ideal
client avatar and moving forward we're actually
on a paid path it's a very slow climb to charging
more and making more money that's okay. I
think you guys can do that this was for the
photographer that didn't think that they were
good enough to start didn't think they could
start or how to start this is how we do it
follow these paths and you're going to do
very very well.
 
Now you're a photographer that wants to make
money from your your camera. Any kind of photography
whatever you want to do sign up down below
the free photographer survival package subscribe
it's here right here click the little bell,
this whole channel is dedicated to helping

English: 
little bell this whole channel is
dedicated to helping you do better
helping you market yourself helping you
price yourself and helping you
get clients so that you can have a
full-time photography job like me when
you work for free beyond the three
you're hurting all photographers across
the board so what we got to do is we got
to stand together
and we got to fight this all right and
we are and i see the change that's
coming
also if after three you're not booking
any clients that even want to pay you
cost
that means something is up with your
photography your messaging
your website your branding or your
marketing let's figure that out and then
start adding these test shoots that are
for cost okay
if the three free shoots can't even get
you
to get a client at cost something is up
with the logistics of your business
let's figure it out work on them one at
a time when you work on them one at a
time
you can isolate what the problem may be
and then go and you build up from there
all right i'm gonna finish up my lunch
because i gotta be somewhere in 10 15
well i'm doing a documentary series
right now so that's why i'm hopping
around to different places

English: 
you do better, helping you market yourself,
helping you price yourself and helping you
get clients so that you can have a full-time
photography job like me. When you work for
free beyond the three you're hurting all photographers
across the board. So what we got to do is
we got to stand together and we got to fight
this all right and we are and I see the change
that's coming. Also if after three you're
not booking any clients that even want to
pay you cost that means something is up with
your photography, your messaging, your website,
your branding or your marketing. Let's figure
that out and then start adding these test
shoots that are for cost okay. If the three
free shoots can't even get you to get a client
at cost something is up with the logistics
of your business let's figure it out work
on them one at a time when you work on them
one at a time you can isolate what the problem
may be and then go and you build up from there.
All right I'm going to finish up my lunch
because I got to be somewhere in 10, 15 minutes. 

English: 
hey how are you okay i'm back so yeah
yeah i do thank you very much are you
gonna make a future so watch out
okay i'll go slow thank you very much

English: 
I'm doing a documentary series right now so
that's why I'm hopping around to different
places.
Hey how are you?
Okay
I'm back so yes 
 
You want to park?  
 
Yes I do thank you very much.
 
[inaudible 00:14:58] going to make a u-turn
so …
 
Okay I'll go slow thank you very much.
 
Okay.   
 
 
