Gillette's story is a
relentless quest for perfection.
It encompasses a passion
for science and technology,
but first and foremost,
it's about shaving.
There was a time when we visited
the barber for a perfect shave.
He had the skill and the
tools to prepare and soften
the face, to lubricate the
beard, to stretch the skin,
to place the right amount
of pressure on the blade,
and cut at the perfect angle using
the sensitivity of his fingers
and the pivot of his wrist, and to leave
the customer feeling clean and fresh.
It was almost a perfect shave.
But time consuming and
expensive, King C. Gillette
created his legendary first
safety blade for use at home.
And he strove to improve it until
no further improvement was possible,
a quest that has outlived him.
For more than a century now,
men have told us what they want.
We have listened, and
Gillette razors have
evolved-- changing shape,
adding blades, revolutionizing
the pivot between handle and
blade, transforming the interface
between razor and skin.
Each step has taken us
closer to the barber's
skill-- responsive, sensitive,
agile, close, comfortable.
And each has been
driven not by the desire
to change the product for its own
sake, but by a never ending quest
to emulate that perfect shave.
