- When you look at websites
that are ranking on page one of Google,
there's a few common
traits that set them apart.
And I made it my mission to
learn what these traits are
so I can replicate it for my own business
and for my marketing clients.
And today, I'm going to
break down the exact process
that you need to follow
in order to write content
that ranks on page one, step by step.
Hey, everyone, I'm Neil Patel,
and today, I'm going to break
down how to write content
that ranks on page one
of Google, step by step.
(upbeat music)
Before we get started,
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And if you're on YouTube,
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You wouldn't believe
how often I get asked,
"How can I bring more traffic to my site?"
Or, "How can I write a blog that ranks?"
Well today, I'm going to
help answer that for you.
Here's a step by step guide
on writing a blog post
that ranks on page one.
Step one, know your audience.
This is important
because if you're writing
for the wrong person, it
doesn't matter where you rank,
you're not going to do well.
That traffic isn't going
to convert into revenue,
and you're going to be
wasting time and money
because you had to produce that content.
You need to understand
your target audience,
what resonates with them,
and what will bring value to their lives
before you begin writing.
For example, if your target
audience is dog owners,
you don't want to write about
the best cat food on the market.
Instead, you want to give them tips
on the healthiest dog foods.
Also, you need to work on
producing unique content
that'll stand out from
all the competitors,
because there's already a tone
of content out there.
So first off, go to Ubersuggest
and type in keywords
that you're trying to go after.
It'll give you demographic information,
it'll tell you the age range
of the people searching.
This will give you a good idea
of this keyword is a good fit or not.
It even tells you how many of
those visitors actually click
on the paid listings
versus the free listings,
versus no listing.
And in the content ideas report,
it'll show you all the content
that's popular based off
of Google search traffic,
backlinks and social shares.
So you want to take the best ones
and consider creating content around that
and avoid creating
content around the topics
that don't do well in all
three of those categories.
The second set is understanding
the proven blog post
on-page SEO process.
When done correctly and effectively,
on-page SEO can drastically improve
your site's search performance.
I've heard of people who
rely solely on paid ads
to get traffic.
However, according to
Search Engine Journal,
over 70% of users ignore paid ads,
focusing solely on organic results.
This is another big
reasons why I tell people
to focus on SEO as well as paid.Right?
You just someone do one
you want to do both.
The process of structuring your content
and optimizing for various elements
of that page is the key to on page SEO.
Optimizing your blog for
keywords is one thing,
but there's other factors
within your content
that can help you rank.
So if you're on WordPress,
you can just use a Rank Math,
SEO plugin or iOS, either one work well.
I found that Rank Math
is a little bit better for
you beginners, yourself.
If you have a little bit money,
their paid version is amazing.
Another thing you can
do is go to Ubersuggest,
type in your URL, click
on the site audit report
in the left navigation,
it'll tell you all the
errors down on your web page
and what you should fix.
What you'll find in
that Ubersuggest report
is it breaks it down and
priority with the top items
being the ones that
have the biggest impact
to your traffic, and the
items at the very bottom
having the lowest and the least
impact to your sure traffic.
The third step I have for you,
is write blog posts
that provide practical
value to your audience.
Readers don't want generic blog post,
they want something that's
going to be worth their while.
Something that they can
finish with and be like,
"Okay, I'm going to go and do this now."
That's example of good piece of content.
Years ago, I went to HowStuffWorks
and I was finding an article
on how to install a bidet.
I found that through Google
men on Howstuffworks,
and the article didn't teach
me how to install a bidet.
I was pissed off, never
went back to Howstuffworks.
And that's the example
of the type of content
you don't want to create.
On the flip side,
if the article taught me
how to install a toilet,
and then I could go and then take action
and install the toilet,
I would be ecstatic.
That's the type of content
you want to produce,
doesn't have to be on toilets,
And when you're going
after all these terms,
keep in mind, you should be
doing keyword research, right?.
You need to look at the questions
that most people are
typing in and looking for.
Through Ubersuggests in
the keyword ideas section,
you can see a list of questions,
that people type on a daily basis
for the keywords that you're going after.
Look at some of these keywords,
make sure you integrate
them within your h1 tags,
your title tags and
your meta descriptions,
as well as within your content.
And when you're creating this content,
it's important not to
just push out content
whenever you feel like,
you want to have a content calendar
so you know what days you're
going to publish consistently.
For example, the Neil Patel website,
I always publish every single Tuesday.
Yeah, sometimes if Christmas
falls on a Tuesday,
I'll miss that week.
But in general, I'm blogging every Tuesday
for at least 50 weeks out of the year.
The fourth step I have for
you is use the AIDA model.
This model has been around for years.
And the reason being is because it works.
It's an effective model
for writing persuasive
and engaging content.
It looks a little something like this.
If you're not familiar what it stands for
its awareness, interest,
desire and action.
Awareness is grabbing
the reader's attention
in the first place.
It's how you get traffic to your site,
and even getting potential customers.
This is where the title
and meta description
are very important.
Your job is write something
that's captivating
in the title that draws people in
and makes people click through.
Remember, a headline is so critical
that 73% of buying decisions
are made from the point where readers
come in contact with your title.
And as they say, eight out of ten people
will read your headline
but only two out of ten will click through
and read the rest.
So make sure you focus on your headline.
Now with interest you want
to stimulate interest.
It's important because it
keeps the readers on your page
and possibly on to other
pages of your website.
So you want to expand
on what you're promising
in your headline.
As for the desire, the best
way to build a strong desire
and your posts is to use bullet points.
Not too many bullet points,
but just enough to build the desire.
Studies show that people are
more likely to make a choice.
When choices are limited.
Keep this in mind with
your readers as well.
The call to action is all
about asking your readers
to participate in something.
Whether it's a product a service,
is to move on to the next step.
It could be opting into your email list
and then from your email list,
you drip people get to know more
and then sell them again,
without taking action, right?
These people aren't going
to convert into revenue.
And there's nothing wrong
with having multiple call
to actions on your site.
On the Neil Patel website you'll notice,
I have call to action
throughout my whole website.
Sometimes I have top
bars, I have sliders ,
I've ads in my sidebars
but having multiple call to actions,
I'm more likely to convert
my readers into customers.
Now if you need help generate more sales
and more traffic check out my
ad agency Neil Patel digital.
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If you have any questions, leave a comment
and I'll make sure I answer it.
Thank you for watching.
