>> THANK YOU.
ALTHOUGH I DON'T OFTEN NEED IT,
BUT GEORGE BARNETT AND THE
HEALTH AND SAFETY PROGRAM CENSUS
WELCOMES YOU ALSO AND JUSTICE
 JUST AS
SAFETY IS A PRIMARY PRIORITY FOR
US FOR EMPLOYEES WORKING IN THE
FIELD IT IS A PRIORITY FOR US AT
HEADQUARTERS.
SO I'LL TAKE JUST A SECOND TO
LET YOU KNOW WHAT WOULD HAPPEN
IF WE HAD AN EMERGENCY.
AND WE HAVE NON-PLANNED FOR
TODAY BUT THERE ARE A COUPLE
POSSIBILITIES.
WE HAVE A SYSTEM THAT IF THERE
SHOULD BE A FIRE, YOU WOULD HEAR
A FIRE ALARM, YOU WOULD HEAR
WHOOPS AND A VERBAL ANNOUNCEMENT
TELLING YOU THERE IS A FIRE IN
THE BUILDING, PLEASE EVACUATE BY
THE NEAREST EXIT.
FOR THOSE OF YOU HERE IN THE
AUDITORIUM, THE NEAREST EXITS
ARE ALONG THIS WALL, THE DOORS
THAT YOU SEE BEHIND AND TO
EITHER SIDE OF ME AND THAT TAKES
YOU TO A SIDEWALK WHERE YOU
WOULD GO AND WALK AWAY FROM THE
BUILDING BEYOND THE SIDEWALK AND
YOU WOULD WAIT THERE UNTIL YOU
WOULD HEAR AN ALL CLEAR PROGRAM.
SIMILARLY IF WE HAD A DIFFERENT
TYPE OF EMERGENCY WHERE IT MIGHT
BE REQUIRED TO TAKE REFUGE HERE
IN THE BUILDING, YOU WOULD HEAR
AN ANNOUNCEMENT OVER OUR PUBLIC
ADDRESS SYSTEM ADVISING YOU OF
THE TYPE OF EMERGENCY AND GIVING
YOU INSTRUCTIONS TO EITHER STAY
WHERE YOU ARE OR TO MOVE TO A
SPECIFICALLY NAMED PLACE.
ONE THING THAT'S VERY IMPORTANT
FOR US IS WE WANT YOU TO KNOW
THAT IF YOU HAVE ANY CONCERNS
ABOUT YOUR ABILITY TO RESPOND OR
MOVE OR RELOCATE IN AN
EMERGENCY, ALL YOU NEED TO DO IS
TO SPEAK TO THE KIND PROGRAM
STAFF HERE, AND THEY WILL MAKE
SURE THAT SOMEBODY IS ASSIGNED
TO ASSIST YOU.
SO THAT SAID, WE HOPE YOU HAVE A
VERY ENJOYABLE STAY, WE KNOW
YOU'LL HAVE A PRODUCTIVE
MEETING, AND THANKS FOR YOUR
ATTENTION.
>> THANK YOU VERY MUCH, GEORGE.
[APPLAUSE]
AS WE BEGIN, I WANT TO REMIND
MEMBERS AND THOSE JOINING US IN
THE ROOM THAT CENSUS
HEADQUARTERS INSIDE CENSUS
HEADQUARTERS, YOU ARE PROHIBITED
FROM TAKING PICTURES WITH YOUR
SMARTPHONE, CAMERA OR OTHER
RECORDING AT THE VICES.
THE PROCEEDINGS ARE BEING
RECORDED AND TRANSMITTED LIVE ON
WEBCAST VIA THE CENSUS YOUTUBE
CHANNEL WHICH IS LINKED TO THE
CENSUS HOME PAGE.
ALL MEETING MATERIALS ARE POSTED
ON THE CENSUS ADVISORY COMMITTEE
WEBSITE.
BEFORE PROCEEDING WITH THE VIEW
OF TODAY'S AGENDA, I WOULD LIKE
TO INTRODUCE THOSE SITTING AT
THE HEAD TABLE.
TO MY LEFT IS THE COMMITTEE
CHAIR, ALLISON PLYER.
NEXT TO ALLISON IS AL FONTENOT,
ASSOCIATE DIRECTOR FOR DECENNIAL
CENSUS PROGRAMS.
NEXT TO AL IS DALE KELLY, CHIEF
OF THE FIELD DIVISION.
NEXT TO DALE IS KEVIN SMITH, THE
CHIEF INFORMATION OFFICER.
GOING AROUND THE CORNER THERE
NEXT TO KEVIN IS LAURA, CHIEF OF
THE OFFICE OF PROGRAM
PERFORMANCE, AND STAKEHOLDER
INTEGRATION.
AND RONNIE IS GOING TO JOIN US
LATER.
TO MY RIGHT IS STEVE DILLINGHAM,
DIRECTOR OF THE CENSUS BUREAU.
TO STEVE'S RIGHT IS RON JARMIN,
DEPUTY DIRECTOR.
NEXT TO RON IS ENRIQUE, SENIOR
ADVISOR TO THE DIRECTOR.
JOHN, ASSOCIATE RESEARCH FOR
METHODOLOGY AND CHIEF SCIENTIST.
NEXT TO JOHN, ASSOCIATE DIRECTOR
FOR DEMOGRAPHIC PROGRAMS.
GOING AROUND THAT CORNER IS AL
ALI -- ASSOCIATE DIRECTOR FOR
COMMUNICATIONS.
NEXT TO AL IS NICK, ASSOCIATE
DIRECTOR FOR ECONOMIC PROGRAMS.
ALLISON AND
I, BETWEEN THE TWO
OF US, WE WILL DO OUR BEST TO
KEEP THE DISCUSSION MOVING AND
ENSURE WE HEAR FROM EVERYONE WHO
HAS A COMMENT WHILE STAYING ON
SCHEDULE.
I WILL INTRODUCE FOLKS FROM THE
CENSUS BUREAU, PRESENTATIONS
WILL BE GIVEN, AND ALLISON WILL
COORDINATE THE DISCUSSIONS.
ACKNOWLEDGMENT, WE WOULD WELCOME
ALL MEMBERS OF THE PUBLIC AND
STAFF WHO ARE PARTICIPATING BY
WAY OF WEBCAST AND IN PERSON.
WE WANT TO RECOGNIZE ANYONE FROM
THE DEPARTMENT OF COMMERCE,
CONGRESS NAG
CONGRESSIONAL STAFF AND STAFF
WHO ARE ATTENDING.
NOW OUR TELECOMMUNICATIONS
OFFICE WILL PROVIDE AN iPAD
NAVIGATION OVERVIEW FOR THOSE
SITTING AT THESE TABLES.
>> GOOD MORNING.
MY NAME IS O'BRIEN GRANT.
I'LL BE GIVING YOU A BRIEF DEM
VAITION OF HOW TO USE YOUR
IPAD FOR TODAY AND TOMORROW.
THE iPAD SHOULD BE CURRENTLY
AT THE HOME SCREEN.
IF YOU'RE NOT AT THE HOME
SCREEN, PLEASE PRESS THE HOME
BUTTON ON THE RIGHT OF THE
IPAD.
WHEN YOU HIT THE HOME SCREEN,
YOU WILL SEE THREE APPLICATIONS.
THE FIRST APPLICATION IS MOS360.
THIS APPLICATION IS USED TO VIEW
ALL PRESENTATION AND DOCUMENTS
FOR THE CONFERENCE.
THE PRESENTATIONS WILL BE ON THE
LEFT SIDE.
SELECT THE PRESENTATION YOU
WOULD LIKE TO VIEW AND IT WILL
OPEN ON THE RIGHT.
IF YOU WOULD LIKE TO EXPAND THE
VIEW, THERE IS AN X ON THE
MIDDLE TOP SCREEN.
SELECT THAT TO EXPAND IT.
TO EXPAND THE DOCUMENT.
IF YOU WANT TO GO BACK TO, 
SELECT
DOCS TO GO BACK.
IF YOU GO BACK TO THE HOME
SCREEN, THE NEXT APPLICATION IS
NOTES.
THERE YOU USE TO CREATE AND SEND
EMAILS TO THE CHAIR.
ONCE YOU'RE THERE, YOU CAN
CREATE ANY EMAIL YOU'D LIKE TO
SEND AND YOU'LL SEE A BOX WITH
AN ARROW POINTING UP.
THEN YOU CAN
SELECT
SORRY ABOUT
THAT.
THIS APPLICATION IS NOTES.
THERE YOU WILL BE ABLE TO CREATE
ANY DOCUMENTATION YOU'D LIKE TO
SEND TO THE CHAIRPERSON FOR ANY
RECOMMENDATIONS YOU'D LIKE TO
SEND FOR THIS CONFERENCE.
PRESS THE HOME BUTTON TO GO BACK
TO THE HOME SCREEN.
THE NEXT APPLICATION WOULD BE
SAFARI.
HERE YOU CAN VIEW ANY WEBSITE
YOU WOULD LIKE TO VISIT
.
IN FRONT OF YOU, YOU HAVE TWO
HANDOUTS,
IF YOU HAVE
INSTRUCTIONS ON EMAILING FROM
THE NOTE APPLICATION TO CONNECT
YOUR PERSONAL DEVICE TO THE
GUEST WIRELESS, GO TO THE
WIRELESS SETTING AND CONNECT
YOUR DEVICE TO SYSTEM 10.
GO TO PREFERRED WEB BROWSER AND
TRY TO ACCESS ANY WEBSITE.
YOU WILL THEN BE PROMPTED TO
ENTER THE CREDENTIALS THAT ARE
DISPLAYED ON THE TENT CARDS.
ONCE YOU ENTER THE CREDENTIALS,
YOU HAVE INTERNET ACCESS.
IF YOU HAVE ANY QUESTIONS
THROUGHOUT THE CONFERENCE,
MYSELF AND ANY OTHER ANALYST
WILL BE HERE TO HELP YOU.
THANK YOU AND HAVE A GREAT
CONFERENCE.
>> THANK YOU VERY MUCH.
MEETING AGENDA REFLECTS A BROAD
RANGE OF TOPICS.
WE DEVELOPED THE AGENDA IN
RESPONSE TO THE CENSUS BUREAU'S
NEED TO SHARE AND INTRODUCE
RESEARCH AND PROGRAM
DEVELOPMENTS REQUIRING YOUR
ATTENTION.
THE AGENDA ALSO INCLUDES TOPICS
THAT THIS COMMITTEE RECOMMENDED
ON CRITICAL PROGRAM AREAS AND
RESEARCH.
TOPICS ARE BROKEN INTO THREE
PARTS:  CENSUS MEMBERS WILL
PRESENT, TYPICALLY FOLLOWED BY
DISCUSSION, PRESENTATIONS, AND
THEN THE ENTIRE COMMITTEE
DISCUSSION.
FIRST ON TODAY'S AGENDA, OUR
COMMITTEE CHAIR, ALLISON PLYER,
WILL SHARE REMARKS AND INTRODUCE
COMMITTEE MEMBERS.
FOLLOWING ALLISON, STEVE
DILLINGHAM WILL PRESENT REMARKS.
AN UPDATE ON THE 2020 CENSUS
FOLLOWED BY DISCUSSION.
WE WILL PAUSE FOR THE GROUP
PHOTOAND MORNING BREAK.
MARIA WILL DISCUSS THE UPDATE ON
THE INTEGRATED PARTNERSHIP AND
COMMUNICATIONS PROGRAM FOLLOWED
BY COMMITTEE DISCUSSION.
ALLISON AND ROBINSON WILL
PRESENT AN UPDATE ON PARTNERSHIP
PROGRAM AND FOLLOWED BY
DISCUSSION.
WE'LL STOP BRIEFLY TO GRAB LUNCH
AND CONTINUE WITH THE WORKING
LUNCH AND THE PLANS TO EVALUATE
2020.
JENNIFER FOLLOWED BY COMMITTEE
DISCUSSION.
THEN ERIC JENSEN WILL PRESENT ON
THE 2020 DEMOGRAPHIC ANALYSIS
PROGRAM FOLLOWED BY COMMITTEE
DISCUSSION.
AFTER YOUR 2:00 P.M. BREAK,
COMMITTEE DISCUSSION AND
FORMULATION OF RECOMMENDATIONS
FROM
-- I'D LIKE TO REMIND
MEMBERS TO PLEASE TURN YOUR TENT
CARD UP WHEN YOU'RE READY TO
SPEAK, ONCE CALLED UPON, TURN ON
THE MICROPHONE, CLEARLY STATE
YOUR NAME FOR THE RECORD SO
HOPEFULLY I WILL NOT HAVE TO
INTERRUPT PEOPLE TO REMIND
PLEASE ALWAYS BEFORE SPEAKING
SPEAK YOUR NAME.
THIS IS NEEDED EACH TIME.
DURING THE COURSE OF THE
SESSIONS OCCURRING TODAY, ONLY
COMMITTEE MEMBERS ARE PERMITTED
TO ASK QUESTIONS OR MAKE
COMMENTS.
THE PUBLIC WILL HAVE AN
OPPORTUNITY TO COMMENT TOMORROW,
FRIDAY, AT 11:00 A.M.
DURING THE TIME SET ASIDE FOR
PUBLIC COMMENT.
IF ANYONE INTENDS TO GIVE PUBLIC
COMMENT, PLEASE LEAVE YOUR NAME
AT THE REGISTRATION DESK.
IF YOU HAVE COMMENTS THAT EXCEED
TWO MINUTES, PLEASE SUBMIT YOUR
COMMENTS IN WRITING AT THE
REGISTRATION DESK FOR THE
RECORD.
FINALLY, DUE TO FEDERAL
GUIDELINES GOVERNING MEETINGS
AND CONFERENCES OF THIS TYPE,
THE REFRESHMENTS PROVIDED ARE
FOR COMMITTEE MEMBERS ONLY.
SO PLEASE JOIN ME IN WELCOMING
ALLISON PLYER, COMMITTEE CHAIR.
[APPLAUSE]
>> THANK YOU.
THIS IS ALLISON PLYER.
GOOD MORNING AND WELCOME TO
EVERYONE, TO THE FALL 2019 CSAC
MEETING.
YOU MIGHT BE WONDERING ABOUT MY
HAND.
AND I HAD A LITTLE BIKE RIDING
ACCIDENT AND I FRACTURED MY
WRIST SO I THOUGHT IT WAS
FITTING BECAUSE YOU MIGHT
REMEMBER AT MY FIRST MEETING,
I'D BEEN PLAYING FRISBEE AND I
FRACTURED MY ANKLE SO WE'RE
CONSISTENT APPARENTLY.
SO ON DOCTORS' ORDERS I'M
SUPPOSED TO KEEP IT ELEVATED.
I HOPE YOU ALL
LIKE THE -- AS A
REMINDER, THE PURPOSE OF THE
COMMITTEE IS TO PROVIDE
SCIENTIFIC AND TECHNICAL
EXPERTISE TO ADDRESS CENSUS
BUREAU OBJECTIVES AND PROGRAMS.
WE'RE EXCITED TO HAVE MEMBERS
JOINING THE CSAC, AND ALL OF YOU
FOR YOUR SERVICE TO THE COUNTRY.
TO GET US STARTED, LET'S GO
AROUND THE ROOM AND INTRODUCE
OURSELVES.
IF YOU COULD PLEASE SAY YOUR
NAME, YOUR ORGANIZATION AND
MAYBE ONE SENTENCE ABOUT YOUR
WORK OR YOUR RESEARCH, SO WE CAN
START WITH PETER.
>> PETER GLYNN, STANFORD
UNIVERSITY.
I DO RESEARCH IN THE AREA OF
DATA SCIENCES, ANALYTICS,
MACHINE LEARNING.
>> KRISHNA RAO.
I WORK FOR ZILLA GROUP AND WORK
ON QUESTIONS AROUND HOUSING
ECONOMICS AND MACHINE LEARNING.
>> HI.
ANDREW SAMWICK.
I TEACH AT DARTMOUTH, I'M AN
ECONOMIST, I DO WORK IN PUBLIC
ECONOMICS AND FINANCE.
>> HELLO.
MY NAME IS LLEWELLYN FISHER,
LLEW FISHER, AND I'M AN ATTORNEY
IN PRIVATE PRACTICE IN SALEM,
OREGON.
I SPENT 27 YEARS BACK HERE IN
VARIOUS FEDERAL POSITIONS, AND
THAT'S MY BACKGROUND.
>> GOOD MORNING.
I'M JUAN PABLO HOURCADE,
UNIVERSITY OF IOWA.
MY FIELD OF RESEARCH IS
HUMAN-COMPUTER INTERACTION.
>> GOOD MORNING.
JOHN CHAI KA, ADMINISTRATIVE
RECORDS AND SURVEYS.
I'VE HAD GREAT FAMILIARITY WITH
MANY OF THE BUREAU'S SURVEYS.
>> HI, GOOD MORNING.
MY NAME IS JEFF LOWER.
I WORK FOR A COMPANY CALLED IIC
TECHNOLOGIES, AND MY AREA OF
EXPERTISE IS GEOSPATIAL ANALYSIS
AND SURVEYING AND MAPPING,
TRADITIONAL SURVEYING, NOT
CENSUS SURVEYING.
>> HI, MY NAME IS MARIO MARAZZI,
I'M AN ECONOMIST AND DATA
SCIENTIST, FORMALLY DIRECTOR OF
THE PUERTO RICO INSTITUTE OF
STATISTICS.
MY AREAS OF EXPERTISE ARE PRETTY
MUCH EVERYTHING CENSUS,
PARTICULARLY STATE-FEDERAL
COLLABORATION.
>> AND I'M ALLISON PLYER, I WORK
FOR THE DATA CENTER.
WE'RE A LOCAL DATA INTERMEDIARY.
WE USE DATA TO ADVANCE DISASTER
RECOVERY BY HELPING FORM A
COMMON UNDERSTANDING FOR
DECISION-MAKING AND WE'VE NOW
SHIFTED OUR GAZE TO LOOKING AT
MEASURING AND INFORMING
DECISIONS AROUND RESILIENCE
.
>> MY NAME IS KUNAL TALWAR.
I WORK AT GOOGLE RESEARCH,
ALGORITHM, MACHINE LEARNING AND
PRIVACY.
>> HELLO.
MY NAME IS RICHELLE WINKLER.
I'M AT MICHIGAN TECH LOGICAL
UNIVERSITY, WHERE I'M A
SOCIOLOGIST AND A DEMOGRAPHER.
AND MY AREA OF EXPERTISE IS IN
RURAL DEMOGRAPHY, AS WELL AS
POPULATION ENVIRONMENT AND
SPATIAL INEQUALITIES.
>> GOOD MORNING.
MY NAME IS JOE WHITLEY, I'M WITH
THE LAW FIRM OF BAKER DONALDSON
IN WASHINGTON.
IN PREVIOUS LIFE TIMES, I'VE
BEEN IN A NUMBER OF FEDERAL
AGENTS, DEPARTMENT OF HOMELAND
SECURITY, WE HAD RESPONSIBILITY
FOR IMMIGRATION ISSUES AND
NATURAL DISASTER RESPONSE
ISSUES, THEN IN 2000, I WAS ON
WHAT WAS CALLED THE CENSUS
MONITORING BOARD, WHICH WAS A
UNIQUE ORGANIZATION THAT OVERSAW
THE CENSUS IN THE SENSE OF
COMMENTING ON IT AND ENCOURAGING
PEOPLE TO COMPLY WITH THE
CENSUS.
>> GOOD MORNING.
MY NAME IS JAY BRIGHT, PROFESSOR
OF STATISTICS AT COLORADO
UNIVERSITY.
MY INTERESTS ARE IN GENERAL
MATHEMATICAL STATISTICS BUT
PARTICULARLY SURVEY STATISTICS.
>> GOOD MORNING.
I'M KRIS MOORE, MY AREAS ARE
CHILDREN AND YOUTH, BUT ALSO
SURVEY DESIGN.
>> HELLO, MY NAME IS CATHY
PETTIT WITH THE URBAN INSTITUTE
HERE IN D.C. .
MY OWN RESEARCH THERE IS AROUND
HOUSING AND NEIGHBORHOODS BUT I
ALSO CODIRECT THE NATIONAL
NEIGHBORHOOD INDICATORS
PARTNERSHIP WHICH ARE GROUPS
LIKE ALLISON'S AROUND THE
COUNTRY.
>> GOOD MORNING.
MY NAME IS JACK LEVIS, I'M A
RECENTLY RETIRED SENIOR DIRECTOR
AT UPS.
WHILE I WAS THERE, I WAS
RESPONSIBLE FOR ALL OF THE
PLANNING AND METHODS AND TOOLS
FOR OUR FINAL MILE OF THE BROWN
DRIVERS YOU SEE, I HAD A COUPLE
OF ADVANCED OPERATIONS RESEARCH
GROUPS AS WELL.
AND DELIVERING A LOT OF PACKAGES
AT CHRISTMAS AND DOING THE
CENSUS HAVE A LOT OF
SIMILARITIES.
>> GREAT.
THANK YOU ALL FOR BEING HERE.
I KNOW YOUR TIME IS REALLY
VALUABLE AND I VERY MUCH
APPRECIATE YOUR CONTRIBUTING A
SUBSTANTIAL CHUNK OF YOUR TIME
TO THE CENSUS BUREAU.
I ALSO WANT TO ACKNOWLEDGE A
NEED AND THE TEAM THAT MANAGES
THE CENSUS' VICE RECOMMITTEE
MEETINGS, THEY'VE BEEN
SHORT-HANDED SINCE TARA LEFT AND
THEY'VE REALLY KEPT EVERYTHING
ROLLING LIKE PROS.
IS SHE OVER THERE?
THERE SHE IS.
YOU'VE BEEN GREAT.
AND SHE WORKED REALLY HARD ON
MANY THINGS INCLUDING GETTING US
MATERIALS IN ADVANCE SO WE COULD
REVIEW THEM.
AND GIVEN THAT SEVERAL AGENDA
ITEMS WERE SCHEDULED WITHOUT
DISCUSSANTS, WE WERE REALLY HOPE
BE TO GET MATERIALS MORE IN
ADVANCE TO REVIEW.
SOME OF THE POWERPOINTS WEREN'T
AVAILABLE UNTIL TUESDAY.
AND GIVEN THAT WE TRAVEL ON
WEDNESDAY, THAT MADE IT QUITE
DIFFICULT TO DO MUCH REVIEWING
IN ADVANCE.
YOU NO HE, REALLYOUR INTENT IS 
TO HAVE SOME
MEANINGFUL CONVERSATIONS THAT
ARE HELPFUL TO THE SEPS.
SO CENSUS.
WE THANK HER FOR HER VERY HARD
WORK IN GETTING THE MATERIALS IN
ADVANCE AND REALLY ASK THE
SMEs AND THE DIRECTORS TO
COOPERATE WITH HER ENTRY TEES ON
OUR BEHALF TO GET THOSE
MATERIALS TO US.
AND THANKS TO MEE, WHO TO TOMMY,
MAKING SURE
THE CENSUS PRESENTATIONS ARE
KEPT TO THEIR ALLOTTED TIME.
I ALWAYS FEEL STRONGLY THAT
PRESENTATIONS SHOULD NOT EXCEED
THEIR ALLOTTED TIME SO WE HAVE
AS MUCH TIME AS WE CAN FOR
COMMITTEE DISCUSSION BECAUSE
THAT'S WHY WE ALL CAME HERE
TODAY.
TONIGHT WE'RE GOING TO BE HAVING
A NON-REQUIRED OPTIONAL PAY YOUR
OWN WAY DINNER AT MCCORMICK AND
SCHMIDT RIGHT NEAR OUR HOTEL.
IT'S A GREAT WAY TO GET TO KNOW
ONE ANOTHER.
USUALLY THE DIRECTOR ATTENDS.
I DON'T KNOW IF YOU'LL BE ABLE
TO ATTEND TONIGHT?
OH, GOOD, EXCELLENT.
MAYBE SOME OF THE OTHER
DIRECTORS?
JOHN IS GOING TO BE THERE.
ANYONE ELSE
?
SO PLEASE SIGN UP IF YOU'RE
PLANNING TO BE THERE
.
WE HAVE FOUR MEMBERS WHO ARE
LOCAL AND A COUPLE OF THEM HAVE
SAID THAT GETTING TO THE DINNER
IN NATIONAL HARBOR IS
VERY
--
WHAT I WILL DO IS WORK TO ENSURE
THE TOPICS
.
WE ALWAYS WORK HARD AND I WILL
DO THIS AND ASK EVERYONE ELSE TO
DO TO EXPRESS RESPECT FOR
EVERYONE'S EXPERTISE.
AS WE'VE ALWAYS DONE.
AND AS YOU NO HE, KNOW, WE'LL 
HAVE THE
DISCUSSANT FOR EACH ITEM LEAD
THE DOCUMENTATION OF THE
RESPONSE AND RECOMMENDATIONS FOR
THAT ITEM WHERE WE DON'T HAVE A
DISCUSSANT, I'VE ALREADY
ASSIGNED OR ASKED A CONTINUING
MEMBER TO PLAY THAT ROLE TO
PROVIDE LEADERSHIP AROUND
DOCUMENTING RESPONSES AND THEN
THE DISCUSSANTS OR THOSE LEADERS
WILL EMAIL THE DRAFTS TO ME,
TONIGHT I'LL COMPILE THEM AND
TOMORROW WE'LL PUT IT ALL
TOGETHER IN OUR FINAL DOCUMENT
THAT WE EDIT AS A GROUP
TOMORROW, WHICH IS QUITE THE
PROCESS AND WE'VE GOTTEN GOOD AT
IT, HAVEN'T WE, TEAM?
YES, WE HAVE.
SO WE CAN DO IT.
ALL THESE THINGS ARE GOING TO
CONTINUE AND IF YOU HAVE OTHER
SUGGESTIONS OR QUESTIONS ABOUT
HOW TO IMPROVE THE WAY WE WORK,
PLEASE LET ME KNOW.
EVERYBODY'S SUGGESTIONS HAVE
ALWAYS BEEN VERY PRODUCTIVE AND
HELPFUL AND SO I'M INTERESTED IN
ALL OF THOSE.
SO I JUST WANT TO CIRCLE BACK TO
ONE ITEM THAT WAS ON OUR MEETING
AGENDA, THE FIRST ONE I CHAIRED,
AND I THINK DR. DILLINGHAM
WASN'T HERE YET FOR THAT AND
THAT'S OBVIOUSLY A TOPIC THAT'S
DEAR TO MY HEART, WHICH IS
DISASTER RECOVERY.
THE RESPONSES FROM THE CENSUS
WERE LARGELY THAT YOU ALL DON'T
CURRENTLY HAVE FUNDING TO DO
MUCH MORE IN TERMS OF PROVIDING
METRICS OF POPULATION RECOVERY
AFTER A DISASTER.
AND I THINK IT GOES WITHOUT
SAYING THAT THIS IS A TOPIC
THAT'S GOING TO BECOME MORE AND
MORE PRESSING.
I WAS JUST READING AN ARTICLE
FROM THE MERCURY REGISTER, WHICH
SEEMS TO BE A LOCAL PAPER AROUND
WHERE THE CAMPFIRE WAS AND THEY
WERE TRYING TO GUESS HOW MANY
PEOPLE HAD MOVED INTO CHICO, AND
BASED ON SOME DATA I'VE SEEN
FROM INTERNATIONAL AGENCIES, THE
POPULATION OF CHICO MAY HAVE
INCREASED BY ABOUT 50% BECAUSE
OF THAT FIRE AND THAT
EVACUATION, BUT THEY DON'T KNOW.
AND THEY WON'T KNOW FOR A COUPLE
OF YEARS.
AND THAT'S A REAL HARDSHIP FOR
COMMUNITIES TRYING TO GRAPPLE
WITH THE KIND OF POPULATIONS
SHIFTS WE'RE SEEING.
SO WE AT THE DATA CENTER ARE
GOING TO CONTINUE WORKING ON
FINDING WAYS TO HELP
ORGANIZATIONS COME UP WITH THOSE
METRICS AND WE'LL ALSO CONTINUE
TO TALK TO THE CENSUS ABOUT HOW
WE CAN GET SOME FUNDING FOR THAT
WE ALSO SUGGESTED YOU COME UP
WITH A TASK FORCE THAT INCLUDES
ON THE GROUND DISASTER EXPERTS
AND YOU ALL LET US KNOW YOU'VE
GOT TASK FORCE THAT WORK WITH
THE WHITE HOUSE AND WITH FEMA
WORKING GROUPS, BUT FOR THOSE OF
US WHO HAVE LIVED THROUGH A
DISASTER, WE KNOW THAT IF YOU
HAVEN'T ACTUALLY LIVED THROUGH
ONE, YOU DON'T UNDERSTAND THE
DYNAMICS.
AND WE HIGHLY ENCOURAGE YOU TO
ADD SOME ON THE GROUND FOLKS TO
THOSE TASK FORCE IN ORDER TO
MAKE SURE THAT THE LONG TERM
DYNAMICS ARE UNDERSTOOD.
THAT WAS MY LITTLE EXECUTIVE
PRIVILEGE AS THE CHAIR TO TALK
ABOUT A TOPIC I'M PASSIONATE
ABOUT.
BUT I KNOW WE HAVE A LOT OF
OTHER TOPICS TO COVER, SO
WITHOUT FURTHER ADO, I WOULD
LIKE TO TURN OVER TO DIRECTOR
DILLINGHAM.
>> GOOD PLORNG GOOD MORNING AND 
WELCOME TO
ALL OF YOU TO THE CENSUS
SCIENTIFIC ADVISORY COMMITTEE,
WHICH WE REFER TO AS CSAC.
THANK ALLISON, I WANT TO THANK
YOU FOR CHAIRING THE ADVISORY
COMMITTEE, AND DESPITE YOUR
RECENT INJURY, I'M SURE YOU'LL
BE RECOUP WRITING AND
RECUPERATING.
I'M SORRY IT'S YOUR RIGHT HAND.
FOR ALL MEMBERS, FOR YOUR TIME
AND INSIGHTS.
I WELCOME EVERYONE THAT'S
WATCHING VIA OUR WEBCAST ON
CENSUS LIVE.
THE WORK OF THE CSAC IS
IMPORTANT, AND I'M PLEASED THAT
WE CAN USE TECHNOLOGY TO BRING
THIS MEETING TO YOU AND MAKE IT
ACCESSIBLE TO OUR STAKEHOLDERS.
AT THE BUREAU, WE'RE UNDERTAKING
HUNDREDS OF EXCITING INNOVATIVE
PROJECTS, MANY OF WHICH WILL BE
DISCUSSED OVER THE NEXT TWO
DAYS.
I'D LIKE TO WELCOME OUR
CONTINUING MEMBERS AND NEW
MEMBERS, I HAD A LIST HERE OF
THE GREAT EXPERTISE PARTICULARLY
OF THE NEW MEMOERS I WANTED TO
MENTION BUT I WILL MENTION THOSE
THAT ARE NOT HERE AND MAYBE
PERHAPS ONE WILL BE ARRIVING
BUT -- I KNOW AT LEAST ONE IS
LISTENING VIRTUALLY.
BUT DR. RICHELLE WINKLER IS AN
ASSOCIATE PROFESSOR OF SOCIOLOGY
AND DEMOGRAPHY AT MICHIGAN TECH
TECHNOLOGICAL UNIVERSITY.
, I COMMUNITY ENGAGED
PARTICIPATORY SCO LEAR SHIP.
DR. DEBORAH BALK IS A PROFESSOR
OF PUBLIC AFFAIRS IN THE SCHOOL
OF PUBLIC AN INTERNATIONAL
AFFAIRS
, DR. LUTHER CARTER WHO'S
NOT ABLE TO JOIN US HAS SERVED
AS PRESIDENT OF FRANCIS MARION
UNIVERSITY, PREVIOUSLY WAS
EXECUTIVE DIRECTOR OF THE SOUTH
CAROLINA BUDGET AND CONTROL
BOARD, AND DR. MING WHO WASN'T
ABLE TO JOIN US IS THE WHIPPLE
JONES PROFESSOR OF STATISTICS
AND FOUNDING EDITOR-IN-CHIEF OF
HARVARD DATA SCIENCE REVIEW.
SO WE'RE EXCITED TO HAVE
EVERYONE ON THE ADVISORY
COMMITTEE AND TO HAVE SUCH
DIVERSE INTEREST, TALENTS AND
EXPERIENCE.
WE RELY ON YOU FOR ADVICE ON A
WIDE RANGE OF IMPORTANT ISSUES
AND THE FEDERAL STATISTICAL
LANDSCAPE AND THE WORK OF THE
CENSUS BUREAU ARE CHANGING AS
YOU WILL LEARN.
YOU WILL HEAR HOW THE 2020
CENSUS IS CHANGING AND REALIZE
THE DECENNIAL CENSUS IN 2030 NOW
BEING STUDIED WILL CHANGE EVEN
FURTHER.
WE THANK MEMBERS PAST AND
PRESENT FOR MANY CONTRIBUTIONS
TO THE 2020 CENSUS DESIGN, FOR
EXAMPLE, HELPING US TO DEVELOP
OUR GEOSPATIAL DATABASE AND
INCORPORATING THE USE OF GIS
INTO THE 2020 CENSUS DESIGN.
ALSO FOR CONTRIBUTIONS IN
DEVELOPING THE OPERATIONAL
CONTROL SYSTEM AND OPTIMIZER
THAT'S NOW BEING USED AN WILL BE
USED WITH RESPONSE FOLLOW-UP TO
MAKE IT MUCH MORE EFFICIENT.
INNOVATIONS CONTINUE, ESPECIALLY
IN THE DECENNIAL CENSUS.
CENSUS BUREAU HAS MANY
INNOVATIVE PROJECTS UNDERWAY,
INCLUDING THE EXPANDED USE OF
ADMINISTRATIVE RECORDS.
THE INGESTING AND MANAGING OF
DATA THROUGH A CONSOLIDATED DATA
LAKE, AND INSTITUTING
DIFFERENTIAL PRIVACY TO PROTECT
CONFIDENTIALITY.
WHILE THESE INNOVATIONS FOR THE
2020 DECENNIAL PROGRAM ARE BEING
EVALUATED FOR THE PURPOSE OF
INCORPORATING THEM INTO OUR
OPERATIONS AT THE BUREAU THE
INVESTMENTS AND OPERATIONS OF
THE 2020 DECENNIAL WILL HELP US
TO MODERNIZE THE CENSUS BUREAU
OPERATIONS MOVING FORWARD.
AS AL WILL EXPLAIN SHORTLY, WE
ARE READY FOR THE 2020 CENSUS,
WE'RE ON MISSION, ON SCHEDULE,
ON BUDGET AND ON COURSE TO
COMPLETE THE BIGGEST AND, WE
THINK, THE MOST EFFICIENT AND
EFFECTIVE DECENNIAL CENSUS EVER
DESPITE CHALLENGES.
SOME OF THOSE CHALLENGES, THE
RESPONSE RATES OF SURVEYS AND
CENSUSES ARE DECLINING,
HOUSEHOLDS ARE MORE COMPLEX, OUR
NATION CONTINUES TO BE HIGHLY
MOBILE WITH 15% OF THE
POPULATION MOVING ANNUALLY.
MANY HOUSEHOLDS SPEAK LANGUAGES
OTHER THAN ENGLISH.
THERE'S COMPETING ATTENTION
DURING THE 2020 DECENNIAL WITH
ELECTIONS AND OTHER MATTERS,
OLYMPICS AND OTHER THINGS OF
INTEREST, AND FINALLY, PEOPLE
HAVE CONCERNS ABOUT SHARING
THEIR INFORMATION AND THE
PROTECTION OF THEIR INFORMATION.
WE ARE PREPARING OUR WORKFORCE
FOR PROGRAM MODERNIZATION, DATA
INNOVATION IS A MISSION CRITICAL
GOAL FOR BUREAU.
IT WOULD HELP US TO EQUIP OUR
WORKFORCE WITH SKILLS, FOR AN
EVER CHANGING ENVIRONMENT.
WE ARE WORKING TO RECRUIT AND
RETAIN EMPLOYEES TO MAKE OUR
STATISTICAL PROCESSES MORE
EFFICIENT AND EFFECTIVE.
WE MUST STAY RELEVANT WITH
TODAY'S INDUSTRY STANDARDS AND
COMPETE WITH PUBLIC, ACADEMIC
AND PRIVATE INDUSTRY.
OUR TEAM IS FOCUSED ON TRAINING
AND DEVELOPMENT OF CURRENT
BUREAU EMPLOYEES AS WELL AS
HIRING PEOPLE WITH SPECIAL SKILL
SETS.
THE INTRODUCTION OF DATA
SCIENTISTS AT THE CENSUS BUREAU
CREATES THE OPPORTUNITY FOR NEW
SKILLS TO EXPLORE AND ANALYZE
DATA.
SO STAY TUNED AS WE CONTINUE TO
ROLL OUT A TALENTED DATA SCIENCE
WORKFORCE AND TRANSFORM OUR CORE
BUSINESS PRACTICES.
INTEGRATIONS ARE OCCURRING IN
OUR DEMOGRAPHIC DIRECTORATE, WE
CONTINUE TO REDESIGN -- REDUCE
THE PUBLIC BURDEN.
AN EXAMPLE INCLUDES THE
STREAMLINED SURVEY SPONSORED BY
THE HEALTH STATISTICS.
WE ARE REDUCING THE BURDEN BY 30
MINUTES, OUR EHEALTH INITIATIVE
HAS MATURED THIS YEAR.
WE HAVE PARTNERSHIPS WITH
FEDERAL, STATE AND ACADEMIC
RESEARCHERS IN PUBLIC HEALTH TO
EXPLORE HOW CENSUS DEMOGRAPHIC
DATA AND HEALTH DATA CAN BE
COMBINED.
INOH HE VAITIONS ARE BEING
UNDERTAKEN IN OUR ECONOMIC
DIRECTORATE.
WE HAVE A NEW SUPPLEMENTAL
QUARTERLY RETAIL E-COMMERCE
TABLE, RECENTLY WORKING WITH
INDUSTRY EXPERTS, THE BUREAU
ISSUED A NEW DATA PRODUCT,
PROVIDING MORE GRANULAR
E-COMMERCE ESTIMATES.
THE ECONOMIC DIRECTORATE
CONTINUES TO EXPLORE THE USE OF
THIRD PARTY DATA TO SUPPLEMENT
SURVEY RESPONSES.
WE SUCCESSFULLY PILOTED MACHINE
LEARNING TECHNIQUES TO IMPROVE
DATA QUALITY AND REDUCE TIME
SPENT EDITING DATA.
EXAMPLE BEING THE 2018 ANNUAL
CAPITAL EXPENDITURE SURVEY.
FINALLY, WE HAVE DATA ON NEW
TECHNOLOGIES, ROBOTICS, A.I.,
AND AUTOMATION QUESTIONS THAT
HAVE BEEN INTRODUCED IN SEVERAL
ECONOMIC SURVEYS IN ORDER TO
DIRECTLY MEASURE THE ADOPTION OF
THESE TECHNOLOGIES AND
INDIRECTLY MEASURE THE IMPACT ON
EMPLOYMENT AND PRODUCTIVITY.
WE FOSTER INNOVATION THROUGH THE
CENSUS OPPORTUNITY PROJECT.
THE PROJECT PROVIDES A PROCESS
FOR FOR ENGAGING GOVERNMENT,
COMMUNITIES, AND TECHNOLOGY
INDUSTRY TO CREATE DIGITAL TOOLS
TO ADDRESS NATIONAL CHALLENGES.
2020 CENSUS DEVELOPMENTS
SUBSTANTIATE OUR INCREASED
READINESS.
SECURITY FOR CENSUS IS
PROGRESSING.
WE HAVE DESIGNED OUR
CYBERSECURITY PROGRAM TO PROTECT
THE NETWORKS AND SYSTEMS,
ENSURING THEY ARE RESILIENT IN
THE FACE OF CYBER THREATS THAT
AIM TO EITHER ACCESS OUR DATA OR
DISRUPT OUR OPERATIONS.
WE WORK EVERY DAY TO BALANCE
EMPLOYING ADVANCED SECURITY
FEATURES WHILE ENSURING A
POSITIVE AND PRODUCTIVE USER
EXPERIENCE.
THE PRESIDENT ISSUED EXECUTIVE
ORDER 880 ON COLLECTING
INFORMATION ABOUT CITIZENSHIP
STATUS IN CONNECTION WITH THE
DECENNIAL CENSUS.
PARTS OF THE CENSUS BUREAU --
THE PART OF THE CENSUS BUREAU,
PART OF ITS RESPONSIBILITY WILL
BE TO OBTAIN ADMINISTRATIVE
RECORDS FOR DEVELOPING
CITIZENSHIP STATISTICS.
COLLECTING ADMINISTRATIVE DATA
REFLECTS OPPORTUNITIES FOR
DEVELOPING VALUABLE STATISTICS
ON NEW TOPICS IN NEW WAYS.
OUR CANVASSING OPERATION BEGAN
AUGUST 18TH AT LEAST OFFICIALLY
ACROSS THE NATION.
FOR THE FIRST TIME, WE USE
SATELLITE IMAGERY TO DETECT
AREAS WHERE HOUSING CHANGES
OCCUR.
AGAIN AL WILL HAVE MORE DETAILS
ON THIS.
WE CONDUCTED 2019 CENSUS TEPS
 TEST
WITH AND WITHOUT THE CITIZENSHIP
QUESTION TO INFORM OPERATIONS
AND GENERATE KNOWLEDGE FOR THE
FUTURE.
PRELIMINARY RESULTS WILL BE
AVAILABLE NEXT MONTH, IN OCTOBER
OF '19.
ASIDE FROM THE 2020 CENSUS, WE
HAVE A NUMBER OF OTHER NATIONAL
COLLECTIONS UPON WHICH
GOVERNMENTS AT ALL LEVELS,
BUSINESSES AND NON-PROFIT
ORGANIZATIONS RELY.
ACCORDINGLY, WE ARE VERY
OPTIMISTIC ABOUT THE EXCITING
PATH AHEAD, KNOWING FULL WELL
THERE ARE NEW AND SIGNIFICANT
CHALLENGES THE CENSUS BUREAU
WILL FACE.
BUT WITH WIDESPREAD TRADITIONAL
BIPARTISAN SUPPORT, WE FULLY
EXPECT TO CONTINUE TO ACHIEVE
RESULTS IN AN EFFECTIVE AND
EFFICIENT MANNER.
THE BUREAU WILL CONTINUE ITS
WORK AND REMAIN A NATIONAL AND
INTERNATIONAL LEADER IN DATA AND
STATISTICAL PRODUCTS THAT
ENHANCE KNOWLEDGE AND PROMOTE
EVIDENCE-BASED DECISION-MAKING.
ON BEHALF OF EVERYONE AT THE
CENSUS BUREAU, THANK YOU FOR
YOUR ACTIVE PARTICIPATION ON THE
CENSUS SCIENTIFIC ADVISORY
COMMITTEE.
WE APPRECIATE THE TIME YOU'RE
TAKING FROM YOUR SCHEDULES TO
WORK WITH US, WE'RE LOOKING
FORWARD TO THESE DISCUSSIONS,
AND YOUR CONTRIBUTIONS TO NEW
AND BETTER IDEAS, STATISTICAL
PRACTICES, AND PREPARATIONS FOR
A BRIGHTER FUTURE.
THANK YOU.
>> SO I'LL JUST TAKE A COUPLE
MINUTES REAL QUICK.
GOOD MORNING, EVERYBODY.
TO TALK ABOUT WHERE WE ARE ON
THE BUDGET.
I HOPE EVERYBODY GOT IN TO TOWN
LAST NIGHT IN LESS DRAMATIC
FASHION THAN I DID, LANDING IN A
THUNDERSTORM AT DULLES AIRPORT.
SO ANYWAY, SO OUR FY 19
APPROPRIATION, APPROXIMATELY
$3.8 BILLION, FULLY FUNDS OUR
REQUEST FOR THE 2020 CENSUS.
WITH THIS, WE'VE LAUNCHED OUR
FIRST MAJOR FIELD OPERATION,
ADDRESS CANVASSING, I'LL TALK
MORE ABOUT THAT SHORTLY, AND
CONTINUED OPENING THE 248 AREA
CENSUS OFFICES THAT WILL NEED TO
SUPPORT MAJOR FIELD OPERATIONS
NEXT YEAR.
FUNDING SUPPORTS ARE INTEGRATED
COMMUNICATIONS AND PARTNERSHIP
PROGRAM THAT YOU'LL ALSO HEAR
MORE ABOUT, AND WE WERE HIREING
OUR PARTNERSHIP SPECIALIST TO
WORK ON BUILDING THESE KEY
PARTNERSHIPS, I WAS JUST IN
SEATTLE YESTERDAY, OR TUESDAY, I
GUESS, WORKING WITH A BUNCH OF
THOSE FOLKS AND I CAN TELL YOU
THAT'S GOING ALONG VERY WELL.
FUNDING ALSO PROVIDES CONTINUED
DEVELOPMENT SCALING OF OUR I.T.
INFRASTRUCTURE, PRINTING OF
MATERIALS WHICH WE STARTED
EARLIER THIS SUMMER.
WE'LL USE TO ENCOURAGE RESPONSE
AND ASSIST THOSE SPEAKING
LANGUAGES OTHER THAN ENGLISH.
AT THE SAME TIME, THE FY 19
APPROPRIATION SUPPORTS OUR OTHER
MONTHLY, QUARTERLY AND ANNUAL
DENG GRAPHIC AND ANNUAL SURVEYS,
INCLUDING THE PROCESSING OF THE
DATA TO BEGIN PUBLISHING
INFORMATION FROM THE 2017
ECONOMIC CENSUS, WHICH WILL BE
COMING OUT LATER THIS MONTH.
OR THE FIRST LOOK.
AND ALSO THE CHECK SHUP OF DATA
FOR THE ACS AND OUR OTHER
PROGRAMS.
SO FOR FY 20, THE BUDGET TOTAL
OF $7.2 BILLION IS AN INCREASE
OF $3.3 BILLION OVER FY '19.
THIS INCLUDES A BILLION DOLLARS
THAT WAS APPROPRIATED IN PRIOR
USE FOR USE IN 2020.
SO 6.3 BILLION INCLUDING THAT
1 BILLION APPROPRIATED EARLIER
WILL SUPPORT THE DECENNIAL
CENSUS, BUT WE ALSO HAVE
FUNDING, APPROXIMATELY
3 MILLION, FOR OUR DATA
COLLECTION AND PROCESSING
PROGRAM, ABOUT 65 PILL 65 
MILLION FOR
DISSEMINATION SYSTEMS,
140 MILLION TO BEGIN
IMPLEMENTATION FOR THE
RE-ENGINEERED 2017 ECONOMIC
CENSUS AND $561 MILLION TO
CONTINUE OUR OTHER PROGRAMS.
OUR PRIMARY EFFORTS IN FY 20
WILL BE OBVIOUSLY TO CONDUCT A
COMPLETE AND ACCURATE 2020
CENSUS, AND THE BUDGET WILL
SUPPORT THE OPERATIONS INCLUDING
SELF RESPONSE, NON-RESPONSE
FOLLOW-UP AND OTHER EFFORTS.
AGAIN FULLY SUPPORTING OUR
INTEGRATED COMMUNICATIONS
CAMPAIGN WHICH WE'LL BE ROLLING
OUT ADVERTISING STARTING AFTER
THE NEW YEAR.
ALSO THE INTEGRATED SYSTEMS TO
SUPPORT THE COLLECTION AND THE
PROCESSING OF THE DATA.
SO I'LL TRY TO KEEP THIS SHORT.
OUR BUDGET PROVIDES THE MOST
COMPLETE -- PROVIDES FOR THE
MOST COMPLETE ADDRESS LIST AND
MAP SUPPORTS FOR THE 2020 CENSUS
OPERATIONS AND CONTINUES TO
RELEASE DATA FROM ALL OF OUR
NORMAL PROGRAMS.
IT ALSO SUPPORTS WITH THE 2017
ECONOMIC CENSUS THE DATA THAT'S
CRITICAL TO USE FOR THE BUREAU
OF ECONOMIC ANALYSIS TO SET THE
BASELINE FOR GDP AND OTHER
PRINCIPAL ECONOMIC INDICATORS
AND ALSO THE 2017 CENSUS OF
GOVERNMENTS.
SO ALL THAT INFORMATION IS
CRITICAL FOR GDP AND OTHER
ECONOMIC INDICATORS AND SUPPORTS
GOVERNMENT WIDE EFFORTS TO
MODERNIZE OUR DATA COLLECTION
ANALYSIS AND DISSEMINATION IN
PARTNERSHIP WITH THE BEA.
SO WE'LL BE ABLE TO PRESERVE
DATA COLLECTION FOR THE CPS AND
THE CIP, AND ALSO OTHER
FEDERALLY FUNDED ADMINISTRATIVE
DATA AND ADMINISTRATIVE RECORDS
CLEARINGHOUSE ACTIVITIES.
SO WITH THAT, I'LL TURN IT BACK
OVER TO ALLISON AND WE CAN DO
Q & A
.
>> WE HAVE ONE OF THE NEW CENSUS
SCIENTIFIC ADVISORY MEMBERS ON
THE PHONE WHO WOULD LIKE TO
INTRODUCE HERSELF AND ACTUALLY
KEN WHO JUST GOT HERE, WE CAN
HAVE HIM INTRODUCE HIMSELF TOO.
SO DEBORAH BALK, ARE YOU ON THE
PHONE, CAN YOU HEAR ME
?
>> GOOD MORNING, I'M KEN
SIMONSON, CHIEF ECONOMIST FOR
THE ASSOCIATED GENERAL
CONTRACTORS OF AMERICA.
SEVERAL YEARS MEMBER OF THIS
COMMITTEE.
>> THANK YOU, KEN.
DEBORAH, CAN YOU HEAR ME?
WE'LL GIVE YOU ANOTHER SHOT.
OKAY.
HOPEFULLY WE'LL GET TO HEAR FROM
DEBORAH A LITTLE BIT LATER.
SO WE HAVE SOME TIME FOR Q & A
ABOUT ANYTHING PERHAPS THAT
YOU'D LIKE TO ASK THE DIRECTOR
OR THE DEPUTY DIRECTOR ABOUT
WHAT THEY TALKED ABOUT OR
OTHERWISE
.
>> KEN SIMONSON.
MR. DIRECTOR, I WELCOME ALL THE
INITIATIVES THAT YOU MENTIONED.
I DID NOT HEAR ONE REGARDING
CONSTRUCTION STATISTICS AND I
KNOW THERE HAS BEEN A LOT OF
WORK BEHIND THE SCENES BY STAFF,
HOPING TO HEAR A LITTLE MORE
ABOUT TIMETABLE AND TYPES OF
ENHANCEMENTS TO THE CONSTRUCTION
SPENDING AND RELATED NUMBERS.
>> SO WE HAVE BEEN WORKING TO
REDESIGN MANY OF OUR
CONSTRUCTION PROGRAMS AND WE ARE
LOOKING AT ALTERNATIVE DATA
SOURCES TO INCORPORATE INTO OUR
CONSTRUCTION PROGRAMS.
I THINK WE'LL HAVE A LITTLE BIT
MORE TO PRESENT TO THE COMMITTEE
AT THE NEXT MEETING.
WE PLAN ON DEVELOPING SOME
PRESENTATIONS ON HOW FAR WE'VE
COME WITH THAT AND WE'LL BE
TALKING A LITTLE MORE AND
PROVIDE MORE DETAILS AT THE NEXT
CSAC.
>> IF I COULD PRESS A LITTLE
MORE, CAN YOU PROVIDE ANY MORE
DETAIL AT THIS TIME ABOUT
WHETHER THINGS ARE ON TRACK,
HAVE YOU BEEN HELD UP BY BUDGET
CONSTRAINTS, STAFFING
CONSTRAINTS, TECHNOLOGICAL OR,
LET'S SAY, DATA LIMITATIONS?
>> YES.
ONE OF THE MAJOR CONSTRAINTS
WE'LL HAVE OVER THE NEXT GOING
FORWARD, I WOULD SAY, IS
STAFFING.
SO WE ARE LOSING ONE OF OUR KEY
PLAYERS IN THE CONSTRUCTION EARL
 AREA
WHO HAS BEEN A LONG-STANDING AND
VERY KNOWLEDGEABLE STAFF MEMBER
AND WE'RE GOING TO BE STRUGGLING
TO MAKE THAT UP.
SO THAT WILL POSE A LITTLE BIT
OF AN ISSUE FOR US.
YOU PROBABLY KNOW WHO THAT IS.
>> WHILE I HAVE UL ON THE HOT
SEAT, CAN YOU SAY ANYTHING ELSE
ABOUT OTHER PROGRAMS IN THE
ECONOMIC BUSINESS DATA AREA THAT
YOU EITHER HAVE PLANS FOR OR
THINGS HAVE BEEN SIDETRACKED FOR
NOW?
>> THERE'S A LOT GOING ON IN THE
ECONOMIC DIRECTORATE REGARDING
THE RE-ENGINEERING OF PROGRAMS
AND USE OF ALTERNATIVE
DATA.
OUR PRIMARY FOCUS RIGHT NOW IS
THE ECONOMIC CENSUS AND GETTING
THAT DATA OUT ON SEPTEMBER 19TH
FOR THE FIRST LOOK REPORT.
AS YOU KNOW, WE'VE BEEN -- OUR
BUDGET FOR THE ECONOMIC CENSUS
HAS BEEN, I WOULD SAY, SEVERELY
CUT OVER THE 2017 CYCLE, AND IT
MAY BE EVIDENT WHEN WE PRODUCE
OUR DATA AND SEE SOME OF THE
QUALITY CONCERNS WE HAVE WITH
IT, SO BETWEEN A 15 AND A 20%
CUT IN THE ECONOMIC CENSUS
BUDGET OVER THE 2017 CYCLE
COMPARED TO THE 2012 CYCLE,
WE'LL HAVE SOME IMPACTS DOWN THE
ROAD, AND WE'VE IMPLEMENTED MANY
INNOVATIONS INCLUDING 100%
ELECTRONIC COLLECTION, USING
MACHINE LEARNING TECHNIQUES TO
REVIEW DATA AS OPPOSED TO
ANALYSTS, CUTTING BACK ON OUR
SAMPLE SIZE FOR THE USE OF
ADMINISTRATIVE RECORDS, SO A LOT
OF THINGS WE'VE DONE IN ORDER TO
DO THE 2017 ECONOMIC CENSUS.
IN OUR INDICATORS AREA, WE'RE
LOOKING TO PRODUCE AN ADVANCE
CONSTRUCTION INDICATOR.
I THINK AS YOU'RE AWARE OF,
WE'RE LOOKING TO MOVE UP OUR
DURABLE AND NON-DURABLE GOODS
REPORT TO RELEASE THEM
SIMULTANEOUSLY AS OPPOSED TO
COMING OUT AT DIFFERENT POINTS
IN TIME OVER THE MONTH, SO
THERE'S A LOT OF ACTIVITY GOING
ON.
>> ONE LAST SHOT, MR. DIRECTOR,
I KNOW THAT THE IMMEDIATE FOCUS,
THE MOST IMPORTANT ON YOUR
AGENDA HAS TO BE THE 2020
DEMOGRAPHIC CENSUS, BUT WE'RE
ALREADY MOVING UP TOWARD 2022,
WHEN THE ECONOMIC CENSUS WILL
TAKE PLACE, AND I THINK IT'S
VERY IMPORTANT FOR NOT SO MUCH
CONSTRUCTION BUT THE ENTIRE
BUSINESS SECTOR, AND FOR THAT
MATTER, ECONOMIC POLICY MAKERS
IN THE GOVERNMENT TO HAVE
TIMELY, COMPLETE AS ACCURATE
STATISTICS AS POSSIBLE ABOUT THE
SCOPE OF THE ECONOMY THROUGH THE
ECONOMIC CENSUS AND THROUGH
THESE REGULAR ANNUAL AND MONTHLY
PROGRAMS.
SO I HOPE THAT YOU WILL BE A
STRONG ADVOCATE FOR ADEQUATE
FUNDING, WHICH I DON'T THINK HAS
BEEN THE CASE IN THE LAST FEW
YEARS, NOT TO CRITICIZE YOURSELF
OR THE PARTIALLY ACTING THE
DIRECTOR, THE PREVIOUS DIRECTOR,
BUT FRANKLY I THINK CENSUS HAS
BEEN LOSING OUT IN THOSE BUDGET
REQUESTS AND I HOPE THAT YOU CAN
HELP REVERSE THAT OVER THE NEXT
BUDGET CYCLE, WHICH I KNOW
YOU'RE WELL INTO NOW.
>> JUST LET ME SAY THAT WE'RE
VERY SUPPORTIVE OF OUR ECONOMIC
DIRECTORATE, AND THE DEPUTY
DIRECTOR HAS A PARTICULAR STRONG
INTEREST AND EXPERIENCE IN THAT
AREA.
SO WE CONTINUE TO LOOK AT
OPTIONS AND WE CONTINUE TO
ADVOCATE WHENEVER WE CAN.
AS MEMBERS OF THE ADVISORY
COMMITTEE AND OTHER GROUPS, WE
HOPE TO SHARE WITH OTHERS YOUR
THOUGHTS ABOUT SOME OF THESE
DATA COLLECTIONS AND PRODUCTS
AND THE IMPORTANCE OF THEM.
>> ANY OTHER QUESTIONS?
JOE.
>> MR. SIMONSON HAS BEEN
INFECTIOUS --
>> START BY SAYING YOUR NAME.
>> SOME QUESTIONS.
SO FROM A HOMELAND SECURITY
BACKGROUND, CONCERNS ARISE ABOUT
POPULATION MOVEMENT IN THE EVENT
OF A DISASTER LIKE KATRINA OR
SOME SORT OF RADIOLOGICAL EVENT
IN ONE OF OUR MAJOR CITIES.
POPULATION PREPAREDNESS IS AN
ISSUE IN HOMELAND, AND I'M
GUESSING IN THE 18 YEARS SINCE
2001, WHEN WE HAD THE ATTACK ON
AMERICA, WE LEARNED A LOT OF
LESSONS POST THAT EVENT, WE
LEARNED A LOT OF LESSONS FROM
KATRINA, BUT THOSE LESSONS SEEM
TO EVAPORATE WITH TIME.
PEOPLE FORGET ABOUT THEM.
IF YOU WEREN'T IN THAT
EXPERIENCE, AS YOU MENTIONED
REGARDING KATRINA, YOU DON'T
REALLY APPRECIATE IT.
AND THE SAME GOES FOR NEW YORK
CITY, SHANKSVILLE, PENNSYLVANIA,
AND THE PENTAGON.
SO I WAS NOT HERE IN
WASHINGTON, D.C. WHEN PEOPLE
WERE TRYING TO LEAVE THE CITY IN
2001 TO GO WHEREVER THEY WERE
TRYING TO GO, BUT WE REALLY NEED
TO THINK ABOUT HOW THE CENSUS
MIGHT PLAY A ROLE IN GATHERING
DATA ABOUT PREPAREDNESS AND
PLANNING AND IT MAY BE TOO FINE
OF A POINT FOR THE CENSUS TO
ASSIST WITH AND I WANTED TO JUST
MENTION IT REMAINS A PASSION OF
MINE AND THAT ALSO TIES IN WITH
CYBER DEPENDENCY, THE FAILURE OF
CYBER IN THE EVENT OF AN ATTACK
IS SOMETHING THAT WE HAVE NOT
REALLY FULLY APPRECIATED THE
ABILITY OF DIFFERENT
COMMUNITIES, LAW ENFORCEMENT,
FIRST RESPONDERS TO CONNECT WITH
ONE ANOTHER POST A DISASTER,
IT'S STILL AN ISSUE IN AMERICA
AND NEEDS TO BE ADDRESSED.
AND THEN ALSO LANGUAGE
ASSIMILATION, WHETHER OR NOT ONE
BELIEVES IN ENGLISH AS BEING THE
PRIMARY LANGUAGE OF OUR COUNTRY
OR NOT, THE ABILITY TO
COMMUNICATE WITH ONE ANOTHER IN
THE EVENT OF A DISASTER IS
GEOMETRICALLY CHALLENGING WITH
NEW POPULATIONS IN AMERICA THAT
SPEAK OTHER LANGUAGES.
AND SO THESE ARE THINGS THAT ALL
SORT OF FIT WITHIN HOMELAND
SECURITY RESPONSIVENESS AREA
THAT I WANTED TO JUST REFERENCE
AS SOMETHING I WOULD LIKE THE
CENSUS AND MAYBE THE CENSUS IS
LOOKING AT THESE ISSUES BUT IT'S
MORE TO REFERENCE IT AS AS
SOMETHING THAT'S A BIT OF A
PASSION FOR ME.
THANK YOU.
>> JUST ONE QUICK COMMENT AND
OTHERS MAY WANT TO COMMENT ON
THIS, BUT AS KEN SAID, WE DO
HAVE A LARGE AMOUNT OF OUR FOCUS
RIGHT NOW IS ON DECENNIAL
CENSUS, BUT CERTAINLY THE
HURRICANES AND THE LANGUAGE
NEEDS AND EVERYTHING COME INTO
PLAY WITH THE DECENNIAL CENSUS,
SO THAT I THINK WHEN WE GO OVER
THE DECENNIAL CENSUS PROGRESS,
YOU'LL SEE AT LEAST IN THAT
ARENA WHAT WE'RE DOING TO HELP
WITH THE DISASTERS THAT WE
ENCOUNTER, PARTICULARLY IN
COUNTING THE POPULATION.
I KNOW THERE'S MUCH MORE TO IT,
BUT I THINK YOU'LL GET SOME
INSIGHTS AS TO HOW WE'RE
FOCUSED, AND WE'RE FOCUSED IN
DOING THINGS MORE THAN EVER
BEFORE IN THE LANGUAGE AREA,
PARTICULARLY IN ADMINISTERING
THE DECENNIAL CENSUS, BUT I KNOW
THAT WE HAVE A FULLER
CONVERSATION WITH ALL OF OUR
DATA AND HOW THAT MIGHT BROUGHT
TO BEAR IN SOME OF THESE
SITUATIONS.
>> I THINK WE'VE DONE A
RELATIVELY GOOD JOB WORKING WITH
FEMA AND HOMELAND SECURITY AND
OTHER ORGANIZATIONS IN TERMS OF
PREPAREDNESS, SO WE HAVE DATA
TOOLS THAT ARE USEFUL FOR
LOOKING AT WHAT'S ON THE GROUND
PRIOR TO A DISASTER OR WHAT WAS
THERE WHEN THE DISASTER
OCCURRED.
I THINK ALLISON'S POINT THAT
THERE'S LESS RESOURCES FOCUSED
ON MEASURING IN THE SHORT NEAR
TERM WHAT HAPPENS IMMEDIATELY
AFTERWARDS.
THAT'S SOMETHING THINK WE'D LIKE
TO LOOK INTO, YOU KNOW, IT'S
OBVIOUSLY A BUDGET AND STAFFING
PRIORITY, YOU KNOW, MESHING THAT
WITH OTHER THINGS, BUT I THINK
THIS IS ONE OF THE AREAS WHERE
BETTER ACCESS TO OTHER
ADMINISTRATIVE RECORDS AND STUFF
LIKE THAT CAN HELP US OUT.
YOU KNOW, SOMETIMES SITUATIONS
ARE VERY FLUID AFTER A DISASTER,
AND YOU NEED SOME ABILITY TO
FOLLOW PEOPLE MORE CONTINUOUSLY
OVER A PERIOD OF TIME AND
ADMINISTRATIVE RECORDS ARE
PRETTY WELL SUITED TO DO THAT.
SO THAT'S, I THINK, AN AREA THAT
WE CAN ACTIVELY LOOK INTO TO TRY
TO DO MORE IN, BUT AGAIN, IT'S
GOING TO HAVE TO BALANCE WITH
ALL THESE OTHER THINGS LIKE
CONSTRUCTION STATISTICS AND --
WHICH IS OBVIOUSLY CLOSELY
RELATED WITH DISASTER RESPONSE.
SO IT ALL KIND OF COMES
TOGETHER, AND WE'LL SEE WHAT WE
CAN DO.
>> I MIGHT MENTION, ENRIQUE, YOU
MAY WANT TO JUST MENTION THE
FUSION CENTER, ONE OF THE THINGS
WE'RE DOING RIGHT NOW IN
MONITORING DISASTERS.
>> SO ONE OF THE CHALLENGES OF
GOING INTO THE 2020 CENSUS IS
THE WHOLE SOCIAL MEDIA
ATMOSPHERE THAT IS OUT THERE AND
LOOKING INTO THE TRENDS.
WE HAVE PUT TOGETHER A CENTER
THAT LOOKS AT NOT ONLY WHAT'S
GOING ON IN TERMS OF EVENTS AND
DISASTERS BUT ALSO WHAT'S GOING
ON IN TERMS OF SOCIAL MEDIA,
WHAT'S GOING ON IN TERMS OF ANY
OTHER ASPECTS, AND TRYING TO PUT
TOGETHER KIND OF ALL OF THE
THEMES TOGETHER SO THAT WE CAN
BRING OURSELVES TO GET MORE
INFORMATION OUT TO THE PUBLIC,
WHETHER IT'S THINGS THAT ARE
BEING SAID THAT NEED FURTHER
CLARIFICATION FROM THE CENSUS
BUREAU, WE WORK WITH OUR PUBLIC
INFORMATION OFFICE TO PUT
MATERIALS TOGETHER FOR THAT, AND
A LARGE PART OF IT IS WHAT'S
GOING ON IN TERMS OF EVENTS.
IT'S NOT ONLY HURRICANES THAT
ARE GOING TO AFFECT US BUT IT'S
ALSO FIRES OUT WEST, IT CAN BE
EARTHQUAKES, IT CAN BE ANY OF A
MYRIAD OF THINGS.
SO WE'RE TRYING TO TAKE A MORE
HOLISTIC APPROACH, AND AS RON
MENTIONED, WE HAVE VARIOUS TOOLS
THAT WE WORK WITH WITH FEMA.
WE HAVE VISITED THE NATIONAL
WEATHER SERVICE IN TERMS OF
SEEING HOW THEY TRACK THINGS AND
HOW WE MIGHT LEVERAGE THAT.
SO IT'S REALLY A HOLISTIC
APPROACH THAT WE'RE TRYING IN
THIS NEW FUSION CENTER
.
>> ANYONE ELSE?
WELL, THAT'S ALL RIGHT.
THAT GIVES US FIVE EXTRA
MINUTES.
WE COULD MAYBE START OUR UPDATE
ON THE 2020.
A LITTLE EARLY.
>> THANK YOU, ALLISON.
GOOD MORNING.
I'D LIKE TO EXTEND A VERY WARM
WELCOME TO ALL OF OUR NEW AND
CONTINUING MEMBERS OF THE CENSUS
SCIENTIFIC ADVISORY COMMITTEE.
I WANT TO APOLOGIZE RIGHT NOW
THAT I WILL MISS DINNER WITH YOU
TONIGHT AND I WILL MISS YOU
TOMORROW.
I'M IN A SEASON WHERE I'M VERY
ACTIVE OUT IN THE FIELD SELLING
PEOPLE ON THE IMPORTANCE OF THE
2020 CENSUS, GETTING STATES AND
COMMITTEES TO BE INVOLVED, TO BE
ENGAGED, TO WORK WITH THE BUREAU
TO TROO I TO MAKE SURE ALL THEIR
PEOPLE GET COUNTED.
I'LL BE IN MICHIGAN AND OHIO
TOMORROW.
SO I'LL BE WORKING ON THOSE
KINDS OF THINGS.
AT THIS POINT, I ALSO TEND TO
GET VERY INVOLVED IN SEEING WHAT
HAPPENS TO OUR FIELD OPERATIONS
WHILE OUR PEOPLE ARE ON THE
GROUND.
WE STARTED THE CENSUS.
I'VE BEEN ON THE GROUND WITH
LISTERS IN THE BRONX, DOWN IN
THE LOWER NINTH IN NEW ORLEANS,
IN BATON ROUGE, IN ATLANTA, AND
GETTING AROUND SEEING WHAT KINDS
OF CHALLENGES THEY'RE
ENCOUNTERING.
SOME OF MY COLLEAGUES HAVE BEEN
OUT WEST ON NATIVE AMERICAN
LAND, ON INDIAN RESERVATIONS.
SOME OF THEM HAVE BEEN IN THE
SOUTH.
AND WE TRY TO GET OUT AND BE
FIRSTHAND IN TERMS OF SEEING
WHAT'S HAPPENING ON THE GROUND
AND DEVELOPING SLIGHT REVISIONS
IN THIS PROGRAM IF NECESSARY,
BUT REALLY THINKING ABOUT WHEN
WE GO TO KNOCK ON DOORS DURING
NON-RESPONSE FOLLOW-UP MAKING
SURE WE'RE AT MAXIMUM
EFFICIENCY.
I WANT TO START OFF THE
DECENNIAL CENSUS PART OF OUR
MEETING TODAY WITH OUR
-- I'M
PUSHING THE BUTTONS AND NOTHING
HAPPENS.
ALL RIGHT, IT MOVED.
I WANT TO START THIS PORTION OF
THE MEETING WITH OUR ROAD MAP
SLIDE, WHICH SHOWS WHERE WE ARE
NOW AND LAYS OUT OUR UPCOMING
MILESTONES.
AS YOU CAN SEE FROM THE
HIGHLIGHTED ROW ON OUR LIST OF
KEY MILESTONES, THE 2020 CENSUS
HAS BEGUN.
AND WE ARE IN THE MIDDLE OF IN
FIELD ADDRESS CANVASSING.
WE'RE ONLY 220 DAYS TO CENSUS
DAY, APRIL 1ST, 2020.
BUT BEFORE WE BEGIN TO DISCUSS
THE STATUS OF OUR ONGOING
OPERATIONS AND PREPARATIONS FOR
THE 2020 CENSUS, I WANT TO
PROVIDE WITH A BRIEF LOOK AT
SOME OF THE ANALYSIS WE HAVE
DONE WITH THE DATA FROM OUR 2018
END TO END TEST.
AS YOU MAY RECALL, AT THE SPRING
CSAC MEETING, WE DISCUSSED A
PRELIMINARY ANALYSIS OF SELF
RESPONSE RATES BROKEN DOWN BY
RACE, HISPANIC ORIGIN AND
TENURE.
TODAY I'D LIKE TO DISCUSS SOME
OF OUR PRELIMINARY ANALYSIS ON
THE INTERNET SELF RESPONSE TOOL,
BREAKOFF RATES, RATES OF I.D.
AND NON-I.D. RESPONSE.
AS WE HAVE INDICATED IN PRIOR
MEETINGS AND IN OUR PROGRAM
MANAGEMENT REVIEW, THE 2018 TEST
WAS OFTEN A SLIGHTLY HIGHER THAN
EXPECTED SELF RESPONSE RATE.
52.3% VERSUS A PROJECTED RATE OF
49.3%.
33.2% OF HOUSING UNITS WERE
ENUMERATED VIA NON-RESPONSE
FOLLOW-UP OPERATION.
THOSE ARE THE PEOPLE WHO CHOSE
NOT TO SELF-RESPOND.
AND THE FINAL 14 1/2% WERE WHAT
WE CALL OTHER.
OTHER INCLUDES BY ADMINISTRATIVE
RECORDS AND BY COUNT IMPUTATION.
SO WE WANTED TO MAKE SURE WE HAD
METHODS IN PLACE TO GET 100%
COUNT.
LET'S TALK FOR A MINUTE ABOUT
HOW THE SELF RESPONDERS
RESPONDED.
61.2% OF SELF RESPONDER RS IN
PROVIDENCE USED THE INTERNET.
31.3% RESPONDED VIA PAPER
QUESTIONNAIRE, AND 7 1/2 USED
OUR TELEPHONE QUESTIONNAIRE
RESPONSE CENTERS.
AS A REMINDER, THE PRIMARY
OBJECTIVE OF THE END TO END TEST
WAS TO EVALUATE OUR SYSTEMS AND
THE CAPABILITIES OF OUR SYSTEMS
TO PERFORM SUCCESSFULLY AND
INTEGRATE EFFECTIVELY WITH EACH
OTHER AND TO EVALUATE THEIR
FUNCTIONALITY WHEN BEING
OPERATED BY REAL PEOPLE IN THE
REAL FIELD ENVIRONMENT.
ADDITIONALLY, THE TEST SERVED AS
AN OPPORTUNITY TO EVALUATE OUR
FIELD MANAGEMENT CAPABILITIES.
OUR PROCEDURES, OUR TOOLS.
AND SECONDARILY, THE TEST
PROVIDED AN OPPORTUNITY TO
GATHER INFORMATION ON
DEMOGRAPHICS AND SELF RESPONSE
RATES.
THE TEST WAS VERY SUCCESSFUL.
THE SYSTEMS PROVED THEY COULD
SUCCESSFULLY OPERATE TOGETHER
AND WE WERE ABLE TO IDENTIFY
SEVERAL AREAS WE COULD REFINE
AND IMPROVE TO OPTIMIZE
PERFORMANCE BEFORE WE BEGAN OUR
WORK ON PERFORMANCE AND
SCALABILITY.
MICHAEL THIEME WILL BE TALKING
ABOUT PERFORMANCE AND
SCALABILITY TESTING A LITTLE
LATER THIS MORNING.
THE TEST HAD NO MEDIA OR
PARTNERSHIP COULDN'T COMPONENT, 
SO IT'S
IMPORTANT TO NOTE WHEN WE TALK
ABOUT A 51% RESPONSE RATE,
THAT'S WITH NO STIMULUS GOING ON
IN THE COMMUNITY, NO MEDIA, NO
PARTNERSHIP IN THE FIELD, SO
THAT LINKS TO OUR PLAN FOR 60.5
SELF-RESPONSE RATE IN THE 2020
CENSUS, WHICH WE ARE CONTINUING
TO MAINTAIN AS OUR EXPECTED SELF
RESPONSE RATE.
WHEN WE LOOK SPECIFICALLY AT THE
SELF RESPONSE DATA WE RECEIVED
OVER THE INTERNET, WE SEE THAT
85% OF RESPONDENTS WHO STARTED
THE QUESTIONNAIRE SUBMITTED A
RESPONSE.
MEANING 15% DIDN'T SUBMIT A
RESPONSE.
THIS DATA IS VERY ENCOURAGING
BECAUSE IT SHOWS US THAT MOST
RESPONDENTS WHO'VE STARTED THE
QUESTIONNAIRE WENT TO ALL THE
QUESTIONS AND SUBMITTED THEIR
RESPONSE AND DID NOT DROP OFF OR
BREAK OFF DURING THE
QUESTIONNAIRE.
LET'S GET INTO WHAT HAPPENS TO
THOSE WHO DID.
OF THE 15% WHO DID NOT SUBMIT A
QUESTIONNAIRE AFTER THEY STARTED
THEIR RESPONSE, MOST BREAKOFFS
OCCURRED AT THE CONFIRM SCREEN.
THAT'S THE SECOND SCREEN.
22.6% OF THE FOLKS WHEN ASKED TO
CONFIRM THE ADDRESS ASSOCIATED
WITH THEIR CENSUS I.D., THEY
THEY
PROVIDED ON LOGIN GENERALLY
STOPPED AT THAT POINT.
SO WE'RE EXAMINING THAT AND
SAYING WHAT CAN WE DO TO GET
PEOPLE PAST THAT POINT.
BUT THAT'S THE FIRST SECURITY
SCREEN.
SO 22.6 SAID, OOPS, I'M NOT
GOING ANY FURTHER.
THE SECOND MOST COMMON SCREEN
FOR RESPONDENTS TO EXIT THE
QUESTIONNAIRE WAS THE OTHER
COMPLETE SCREEN.
NOW I DON'T PERSONALLY CONSIDER
THOSE PEOPLE HAVING DROPPED OFF
BECAUSE THAT'S A SCREEN THAT
INDICATED THEY WOULD NOT BE
LIVING OR STAYING AT THIS
ADDRESS ON CENSUS DAY.
THEY STOPPED RIGHT AT THAT
POINT, WHICH WAS NOT REALLY A
BREAKOFF, IT'S JUST AN EXIT AT
THAT POINT IN TIME.
THE OTHER RESPONDENTS WHO
DROPPED OFF WERE AT THE
RESIDENCE SCREEN.
13.9% OF ALL BREAKOFFS OCCURRED
AT THE RESIDENCE SCREEN.
THAT SCREEN WAS THE FIRST SCREEN
THAT RESPONDENTS SAW AFTER
SELECTING THE NON-I.D. OPTION.
AND WE ASKED THEM TO PROVIDE A
COMPLETE STREET ADDRESS FOR
THEIR RESIDENCE.
THOSE THREE SCREENS ACCOUNTED
FOR HALF OF ALL OF OUR
BREAKOFFS, AND THE OTHER
BREAKOFFS FRAGMENTED ALL UP AND
DOWN THE QUESTIONS.
BUT LIKE I SAY, 85% HAD NO
BREAKOFF AND COMPLETED THE
SURVEY.
FURTHER ANALYSIS SHOWS THAT
ALMOST 97% OF SELF RESPONSE DATA
SUBMITTED OVER THE INTERNET CAME
FROM RESPONDENTS WHO ACTUALLY
USE THEIR CENSUS-PROVIDED I.D.
THIS SLIDE SHOWS THREE DIFFERENT
DEVICE TYPES:  PC, TABLET AND
MOBILE.
AND THE PERCENT OF PEOPLE USING
AN I.D. TO RESPOND VIA THAT
DEVICE TYPE.
OF THOSE RESPONDING USING AN
I.D., RESPONDENTS SPENT THE MOST
TIME ON THE SCREEN THAT ASKED
THEM TO PROVIDE THE NAME OF EACH
PERSON LIVING OR STAYING AT THE
ADDRESS ON APRIL 1ST, 2018.
THE MEDIAN TIME ON THAT SCREEN
HOWEVER WAS LESS THAN A MINUTE.
SO PEOPLE MOVED TO THAT SCREEN
AT A FAIRLY GOOD PROGRESSION.
IT'S IMPORTANT TO NOTE THAT IN A
TEST, WE EXPECT TO RECEIVE
NON-I.D. RESPONSES MAINLY FROM
PEOPLE WHO RECEIVE THE
INTRODUCTORY LETTER AND THE
REMINDER POSTCARDS BUT CHOSE TO
RESPOND AT A TIME WHEN THE I.D.
NUMBER MAY NOT HAVE BEEN
AVAILABLE OR CONVENIENT FOR THEM
THEM.
IN THE 2020 CENSUS, WE EXPECT TO
RECEIVE SOME NON-I.D. RESPONSES
IN THE SAME CIRCUMSTANCES BUT
ALSO FROM A SECOND COHORT OF
PEOPLE, THOSE WHO RESPOND
BECAUSE OF THE CENSUS
ENVIRONMENT.
PEOPLE WHO HAVE SEEN THE
ADVERTISING, SEEN THE MEDIA
AWARENESS, HAD CONVERSATIONS
WITH NEIGHBORS, FRIENDS AND
FAMILY, AND GO ON TO RESPOND
WITHOUT THEIR I.D.
IN 2020, THIS SECOND COHORT
MIGHT BE LARGER THAN IN THE 2018
TEST.
IN A TEST, THE CENSUS
ENVIRONMENT TYPICALLY IS VERY
MINIMAL AND AS A MENTIONED, WE
ARE NO HEED YA, MEDIA, NO 
PARTNERSHIP, SO
SOMEONE WHO DOESN'T RECEIVE MAIL
FROM US IN THE TEST MAY NOT EVEN
KNOW OR BE AWARE THAT A TEST IS
GOING ON AND MAY NOT RESPOND.
SO THIS DATA IS NOT TOTALLY
PROJECTABLE TO WHAT WILL HAPPEN
IN THE 2020 ENVIRONMENT, BUT IT
DOES INFORM US SOME OF THE
CHARACTERISTICS OF RESPONSE AT
BREAKOFF.
WE'RE CONTINUING TO ANALYZE THE
DATA FROM THE TEST TO LEARN
ABOUT THE BEHAVIORAL RESPONDENTS
USING OUR SELF RESPONSE TOOLS.
LET'S SHIFT TO 2018 NOW.
THERE'S BEEN CONVERSATION ABOUT
DISASTER AND DISASTER RECOVERY.
HURRICANE DORIAN ENABLED US TO
ACTIVATE THE DECENNIAL RAPID
RESPONSE TEAM.
THE GOAL OF THE DECENNIAL RAPID
RESPONSE TEAM IS SOMEWHAT
INTERNAL.
OUR FIRST GOAL IS TO ENSURE THE
SAFETY OF OUR STAFF, OUR
EQUIPMENT, AND OUR FACILITIES.
OUR SEC GOAL IS TO ENSURE OUR
ABILITY TO ACHIEVE OUR MISSION
TO COMPLETE THE COUNT AS WELL AS
POSSIBLE.
WE ACTIVATED BECAUSE DORIAN
APPEARED TO BE COMING VERY
HEAVILY INTO AREAS IN FLORIDA,
NORTH CAROLINA, SOUTH CAROLINA,
WHERE WE HAVE MAJOR OPERATIONS
AND FACILITIES.
IN FACT, WE CLOSED TWO OF OUR
ADDRESS CANVASSING OFFICES.
THOSE OFFICES WERE CLOSED FOR
APPROXIMATELY THREE TO FOUR
DAYS.
EVEN THOUGH THOSE OPTIONS WERE
CLOSED, THE PEOPLE DOING ADDRESS
CANVASSING IN AREAS THAT WERE
NOT EVACUATED BUT HEADQUARTERED
OUT OF THOSE OFFICES CONTINUED
TO WORK.
WE PRETTY MUCH PUT IT UP TO THE
LOCAL MANAGEMENT ON GROUND TO BE
ABLE TO BETTER AND EFFECTIVELY
EVALUATE THE CONDITIONS ON THE
GROUND FOR THE SAFETY OF THEIR
STAFF.
WE HAD DAILY CALLS BETWEEN --
MULTIPLE CALLS A DAY BETWEEN THE
LOCAL OFFICE IN ATLANTA, WHICH
CONTROLS THE SOUTHEAST, AND OUR
FIELD AND OUR DECENNIAL TEAMS TO
MAKE SURE THAT WE WERE KEEPING
OUR PEOPLE SAFE AND THAT WE WERE
KEEPING THE MISSION FOCUS.
WE CLOSED THREE OF OUR WAVE
2 OFFICES.
NOW JUST TO EXPLAIN, WAVE
2 OFFICES, NOT SUPPORTING
ADDRESS CANVASSING, THOSE WILL
BE OPENED IN NOVEMBER OF THIS
YEAR, AND THERE THEY ARE JUST AT
THE
STAGE OF BEING OUTFITTED FOR
2020.
THEY MAY HAVE IT TWO OR THREE
STAFF THERE, MAY HAVE HAD PEOPLE
PUTTING IN FURNITURE, WE CLOSED
THOSE FOR SEVERAL DAYS JUST TO
GET PEOPLE OUT OF THERE TO
ENSURE THEIR SAFETY.
ALL HAVE BEEN RE-OPENED AT THIS
POINT IN TIME.
I'M DELIGHTED TO REPORT NONE OF
OUR FIELD PERSONNEL REPORTED ANY
INJURIES OR DID WE HAVE ANY
PROPERTY DAMAGE TO ANY CENSUS
FACILITY AS A RESULT OF THE
HURRICANE OR THE FLOODING
.
A LITTLE LESS THAN A MONTH AGO,
AUGUST 18TH, WE STARTED OUR
FIRST MAJOR FIELD OPERATION OF
THE 2020 CENSUS.
THE CENSUS HAS STARTED.
IN FIELD ADDRESS CANVASSING IS
THE OPERATION, FOR THOSE OF WHO
YOU ARE NEW TO THE CSAC, ADDRESS
CANVASSING IS THE OPERATION THAT
ENABLES US TO VALIDATE EVERY
MAILABLE ADDRESS IN THE COUNTRY
USING BOTH OUR MASTER ADDRESS
FILE, THE U.S. POST OFFICE
DELIVERY SEQUENCE FILE.
OUR PEOPLE ON THE GROUND, IN
2010, WE WALKED EVERY ADDRESS IN
THE COUNTRY AND VALIDATED THE
MAILING ADDRESS BY PERSONALLY
HAVING A LISTER CHECK EVERY
ADDRESS.
IN 2020, EARLIER IN THE DECADE,
IN THIS DECADE, WE BEGAN
VERIFYING THE ADDRESSES ACROSS
THE NATION USING AERIAL IMAGERY
TO LOOK FOR PHYSICAL CHANGES IN
THE HOUSING CONFIGURATION WHICH
COMBINED WITH THE U.S. POSTAL
SERVICE DELIVERY SEQUENCE FILE
AND OUR EXISTING MASTER ADDRESS
FILE ALLOWED US TO VALIDATE THE
ADDRESS DID NOT CHANGE DURING
THE DECADE.
IF YOU LOOKED AT HOUSING STOCK
IN NEIGHBORHOODS THAT ABSOLUTELY
DID NOT CHANGE, THE POSTAL
DELIVERY SEQUENCE DID NOT
CHANGE, WE COULD PRETTY MUCH
VALIDATE THOSE ADDRESSES DID NOT
CHANGE UNLESS IT WAS AN AREA
GOING THROUGH AN E911 CONVERSION
OF ADDRESSES.
SO WE HAD THAT INFORMATION ALSO.
SO DURING OUR FIELD OPERATION,
APPROXIMATELY 30% OF THE NATION
WAS NOT VERIFIABLE THROUGH OUR
IN-OFFICE ADDRESS CANVASSING,
AND WE ARE PUTTING PEOPLE ON THE
GROUND TO WALK THE STREETS TO
THE NATION AND VERIFY THOSE
ADDRESSES.
WE HAVE OVER 30,000 TEMPORARY
CENSUS EMPLOYEES THAT ARE
CURRENTLY WALKING THE STREET TO
VALIDATE THE ADDRESSES IN OUR
ADDRESS CANVASSING OPERATION.
THEY'RE WORKING FROM OUR EARLY
CENSUS OFFICE.
THERE ARE 29 EARLY CENSUS
OFFICES AND THOSE STAFF ARE
WORKING THERE.
THEY KNOCK ON DOORS, THEY ASK
ABOUT POTENTIAL HIDDEN HOUSING
UNITS ON A BASEMENT APARTMENT,
SO THEY'RE CONVERTED LIVING
SPACES IN GARAGES OR OTHER
PLACES ON THE PROPERTY WHERE
PEOPLE MAY BE LIVING THAT ARE
NOT ON THE ADDRESS LIST.
THEY'RE ALSO LOOKING TO OBSERVE
ANY SITUATION SUCH AS MULTIPLE
METERS, THREE METERS ON A ONE
FLAT OR A TWO FLAT.
THINGS THAT ARE INDICATORS THAT
THERE MAY BE HIDDEN HOUSING
UNITS.
AND THIS IS PART OF THE PROCESS
AND OBSERVATION SO WE CAN
IDENTIFY EVERY PLACE WHERE
PEOPLE MAY BE LIVING THAT MAY
NOT ON OUR CURRENT ADDRESS LIST.
WE'RE A LITTLE PAST THE HALFWAY
POINT OF OUR OPERATION, AND I AM
DELIGHTED TO SAY ALL OF OUR
SUPPORTING I.T. SYSTEMS ARE
FUNCTIONING EFFECTIVELY, I WOULD
SAY BETTER THAN EFFECTIVELY,
THEY'RE FUNCTIONING GREAT.
WE'RE AHEAD OF SCHEDULE, AND WE
ARE WITHIN BUDGET FOR THIS
OPERATION.
IT'S A GREAT START TO THE ACTUAL
2020 CENSUS FIELD OPERATIONS.
THIS OPERATION WILL BE COMPLETED
ON OCTOBER 4TH FOR THE
OPERATIONAL SIDE OCTOBER 11TH
FOR OUR QUALITY CONTROL
ACTIVITIES.
THE PRODUCTION ACTIVITIES FOR
ADDRESS CANVASSING FOR THE SEVEN
EARLY WAVE 1 ACO STARTED ON
AUGUST 4TH.
WE DID A STEPPED START.
WE HAD A SOFT LAUNCH WITH SEVEN
OFFICES, THEN WE ROLLED OUT 32
ADDITIONAL OFFICES, I THINK I
SAID 29, I MEANT 39 EARLIER.
IT WAS JUST A MENTAL SLIP.
FOR THE 32 REMAINING OFFICES,
THEY BEGAN PRODUCTION ON
AUGUST 18TH.
THE ORANGE LINES ON CHART
REPRESENT OUR PLAN AND THE BLUE
LINE REPRESENTS THE ACTUAL.
AS I SAID, WE'RE AHEAD OF ACTUAL
AND WITHIN BUDGET FOR THIS
OPERATION.
AS OF SEPTEMBER 9TH, WE
COMPLETED ALMOST 50% OF THE
INFIELD ADDRESS CANVASSING BASIC
COLLECTION UNITS, BCUs, AND
OVER 55% OF ALL ADDRESSES THAT
WILL BE LISTED DURING THIS
OPERATION.
FIELD LISTING ACTIVITIES WRAP UP
ON OCTOBER 4TH.
THE ONE THING THAT I WOULD LIKE
TO ADDRESS IS THE GAP IN THE
BUDGET BETWEEN PLAN AND ACTUAL.
THERE ARE TWO REASONS FOR THAT.
ONE OF THE PRIMARY REASONS IS
WE'RE SEEING HIGHER
PRODUCTIVITY, MEANING NUMBER OF
ADDRESSES PER HOUR IN THE FIELD
THAT OUR PLAN INDICATED.
WE ARE SEEING SIGNIFICANTLY
HIGHER PRODUCTIVITY AS A RESULT
OF SOME OF THE EFFICIENCIES
DESIGNED IN THE PROGRAM, WHICH
MEANS NO DAILY MEETINGS TO TURN
OVER PAPER PAYROLLS TO CREW
LEADERS, NO DAILY MEETINGS TO
TURN THE WORK IN TO CREW
LEADERS.
ALL OF THIS IS AUTOMATED, AND
ALL OF IT IS HAPPENING ON AN --
IN THIS CASE ON A LAPTOP
COMPUTER USING ONE OF OUR
PROGRAMS, AND SO WE'RE SEEING
GOOD PRODUCTIVITY.
AND WE'RE SEEING BETTER
PRODUCTIVITY THAN WE DID IN THE
18 ADDRESS CANVASSING TEST
BECAUSE WE'VE SMOOTHED OUT SOME
ISSUES THAT WE LEARNED IN OUR
LESSONS LEARNED FROM THE
'18 TEST.
THE OTHER REASON IS THAT WE
RECRUITED AND HIRED THE NUMBER
OF PEOPLE WE NEEDED BUT WE HAD A
HIGHER DROPOUT RATE THAN
EXPECTED BETWEEN THE DATE OF
HIRE AND THE DATE OF START OF
TRAINING.
SO WE STARTED WITH LOWER NUMBERS
GOING TO THE FIELD THAN WE HAD
ACTUALLY ANTICIPATED, AND IN
SPITE OF THAT, WE'RE AHEAD OF
PLAN.
SO WE'RE FEELING VERY GOOD ABOUT
THE OPERATION.
BUT IT HAS CAUSED US TO ADJUST
OUR FUNNEL.
THE FUNLT FUNNEL IS, WE LOOK AT 
HOW
MANY PEOPLE WE NEED TO RECRUIT,
HOW MANY PEOPLE WE NEED TO HIRE,
HOW MANY PEOPLE WE THINK WILL
COMPLETE TRAINING AND HOW MANY
PEOPLE WILL DEPLOY TO THE FIELD.
WE'RE ADJUSTING THE FUNNEL TO
WIDEN THE TOP SO WE CAN PUT MORE
PEOPLE IN, SO IF WE GET THE SAME
LEVEL OF DROPOUTS THAT WE'RE
GETTING IN ADDRESS CANVASSING IN
FURTHER OPERATIONS, WE'LL HAVE
MORE PEOPLE COMING TO THE FUNNEL
AT THAT POINT.
LET'S TALK ABOUT CONTROL
ACTIVITIES FOR A MOMENT.
QUALITY CONTROL CANVASSING
STARTED FOR THE EARLY WAVE
1ACOs ON AUGUST 11TH.
THE REMAINING 32 WAVE 1ACOs
STARTED ON AUGUST 25TH.
AS WITH LISTING, WE'RE ON BUDGET
FOR THIS OPERATION.
THERE'S NOT A PLAN, A PRODUCTION
PLAN FOR QOC BECAUSE THOSE ROLL
OUT AS A RESULT OF OFFICES
ACTUALLY BEING FINISHED IN
PRODUCTION.
BUT AS YOU CAN SEE FROM THE
SLIDE, 32.7% OF OUR BASIC
COLLECTION UNITS DID NOT PASS
QUALITY CONTROL.
THERE ARE THREE MAIN REASONS
THAT WE'RE SEEING THIS HIGHER
ERROR RATE WHEN COMPARED TO
2010.
FIRST, FOR 2020, WE'RE ONLY
LISTING BCUs THAT ARE LIKELY
TO HAVE CHANGES.
REMEMBER I TOLD YOU WE HAD
IN-OFFICE ADDRESS CANVASSING, IT
REMOVES 70% OF THE BCUs THAT
HAD NO CHANGES AND PULLED THEM
RIGHT OFF THE TOP.
SO NOW WE'RE WORKING AT THE 30%
THAT WERE MORE CONTROVERSIAL
THAT HAD MORE CHANGES.
SECOND, WE'RE SAMPLING MORE
HEAVILY FOR BCUs THAT ARE MORE
LIKELY TO HAVE ERRORS.
BECAUSE WE DO THAT, WE HAVE A
HEAVIER SAMPLING MODEL.
SO FOR EXAMPLE, BCUs THAT
LISTERS MADE SEVERAL ADDS AND
DELETES WILL BE MORE LIKELY TO
BE SELECTED FOR QUALITY CONTROL.
AND THIRD, THE STANDARDS FOR
PASSING A BCU IN QC ARE MORE
STRINGENT THAN THEY WERE IN
2020.
FOR EXAMPLE, IF A BCU HAS 50
HOUSING UNITS, IN 2010, WE WOULD
CHECK THREE HOUSING UNITS FROM
THE BCU AND IF ANY ONE OF THOSE
THREE FAIL, THE BCU FAIL.
IN 20 TWEP, THE 2020, THE SAME 
SIZE BCU,
WE'RE CHECKING 20 UNITS.
IF ANY ONE OF THE UNITS IS
WRONG, THE WHOLE BCU FAILS.
BUT BY BEING MORE CONSERVATIVE,
WE'RE GETTING PEOPLE OUT TO
REVALIDATE AND VERIFY A HIGHER
PERCEPT OF THE
PERCENT OF THE ADDRESS SO WE'LL
HAVE A MUCH MORE COMPLETE
ADDRESS LIST WHEN WE'RE
COMPLETED.
I JUST WANT TO STRESS ONE OTHER
FACT, WHILE THE OVERALL
PROPORTIONS OF BCU HAVE FAILED
QC, 32%, OVER 87% OF OUR LISTERS
HAVE HAD A BCU CHECKED ALREADY
AND THEY FAILED TWO OR FEWER
BCUs.
SO WHEN WE LOOK AT ALL THE
INTERNAL PERFORMANCE METRICS,
WE'RE SEEING PEOPLE ARE
BASICALLY DOING THE RIGHT THING
WHEN THEY'RE CHECKING THEIR
ADDRESSES
.
YOU A YOU KNOW, OUR AUTOMATED
RECRUITING ASSESSMENT HAS
MODERNIZED OUR HIRING
APPLICATION AND TESTING PROCESS.
DESPITE THE CHALLENGES OF HIRING
OUR WOK FORCE IN A STRONG
ECONOMY WITH LOW UNEMPLOYMENT
OUR RECRUITING EFFORTS HAVE BEEN
SUCCESSFUL WITH APPLICANTS
HAVING CREATED A PROFILE IN OUR
SYSTEM USING OUR ONLINE TOOL.
OF THOSE, OVER 675,000 HAVE
COMPLETED THEIR ASSESSMENT,
SURPASSING OUR GOAL FOR THIS
POINT IN TIME.
BUT DESPITE THIS, WE'RE GOING TO
BE WORKING CLOSELY WITH OUR
ADVERTISING AGENCY CAMPAIGN AND
WITH OUR COMMUNITY PARTNERS TO
CONTINUE TO AGGRESSIVELY RECRUIT
POTENTIAL APPLICANTS FROM
VARIOUS CATEGORIES, NOT JUST THE
UNEMPLOYED, BUT CATEGORIES SUCH
AS STUDENTS, TEACHERS, HOMEMAKER
HOMEMAKERS, PEOPLE PARTICIPATING
IN THE GIG ECONOMY.
SUCH AS UBER AND LYFT DRIVERS,
RETIRED PERSONS, AND PEOPLE
SEEKING PART-TIME WORK, THAT
HELPS US NOT BE TOTALLY
DEPENDENT ON THIS DIMINISHING
POOL OF UNEMPLOYED WORKERS.
SELECTION IN HIRING FOR PEAK
OPERATIONS IS STARTING.
WE WILL HAVE OVER 1700
RECRUITING ASSISTANTS OVER
320,000 OFFICE OPERATIONS
SUPERVISORS AND OVER 1300 CLERKS
HAVING ALREADY BEEN HIRED.
SO WE'RE AGGRESSIVELY LOOKING TO
CONTINUE TO HIRE TO BE PREPARED
FOR THE CENSUS.
SELECTION FOR OUR NUMERATORS
WILL BE USED FOR NON-RESPONSE
FOLLOW-UP, OUR LARGEST OPERATION
ACTUALLY BEGINS IN MARCH 2020
FOR THE MAIN OPERATION AND
FEBRUARY FOR EARLY NON-RESPONSE
FOLLOW-UP.
FOR THOSE OF YOU WHO HAVE BEEN
WITH CENSUS A WHILE, YOU KNOW
THAT WE DO AN EARLY NON-RESPONSE
FOLLOW-UP IN AREAS WITH COLLEGES
AND UNIVERSITIES WHERE WE
ANTICIPATE STUDENTS NOT BEING
THERE WHEN THE ACTUAL OPERATION
STARTS.
THAT STARTS SEVERAL MONTHS EARLY
EARLY.
WE CONTINUE TO MAKE PROGRESS
OPENING OUR AREA CENSUS OFFICES.
ALL WAVE ONE AREA CENSUS OFFICES
ARE FULLY OPERATIONAL IN SUPPORT
OF ADDRESS CANVASSING.
WAVE 2 WHICH WILL SUPPORT THE
REST OF PEAK OPERATIONS CONTINUE
TO OPEN.
AS OF SEPTEMBER 9TH, 150 WAVE 2
ACOs ARE READY FOR BUSINESS.
THE REMAINING WILL BE READY BY
NOVEMBER 29TH, 2019.
THE CENSUS BUREAU AND GSA
CONTINUE TO WORK CLOSELY
TOGETHER TO ENSURE THAT ALL
TASKS RELATED TO OPENING THE
REMAINING ACOs STAY ON TARGET.
COMPLETE COUNT COMMITTEES ARE
VITAL PARTNERING ORGANIZATIONS.
THEY GET GROUPS OF DIFFERENT
CONSTITUENTS TOGETHER IN EITHER
A COMMUNITY, A STATE, OR AN
ORGANIZATION TO DEVELOP PROGRAMS
TO COMMUNICATE THE IMPORTANCE OF
PARTICIPATING IN THE CENSUS TO
LOCAL RESIDENTS.
I WAS APPEARING AT THE NATIONAL
CONFERENCE OF MAYORS MEETING A
COUPLE YEARS AGO AND WANTED TO
TALK ABOUT HOW IMPORTANT
COMPLETE COUNT COMMITTEES ARE TO
SMALL CITIES, AND BEFORE I
PRESENTED ONE OF THE MAYORS
RAISED HIS HAND AND SAID, MAY I
MAKE A COMMENT?
YOU ALWAYS GET A LITTLE NERVOUS
WHEN THAT HAPPENS AND YOU'RE
GETTING READY TO DO A
PRESENTATION, I SAID SURE, COME
ON UP.
HE STOOD UP, AND HE WAS FROM A
SMALL TOWN IN MINNESOTA, AND HE
SAID, IN 2000, HIS CITY WAS IN
THE BOTTOM QUARTER OF ALL CITIES
IN THE STATE IN TERMS THEIR
RESPONSE TO THE CENSUS.
THEY DID A 2010 COMPLETE COUNT
COMMITTEE.
HE SAID HE TOOK $10,000 OF HIS
CITY BUDGET OVER THE OBJECTION
OF MANY MEMBERS OF HIS CITY
COUNCIL AND DEDICATED TO PUTTING
SIGNS ON HIS GARBAGE TRUCKS,
PUTTING SIGNS IN HIS COMMUNITIES
TO HAVING INFORMATIONAL
MEETINGS, AND ONE OF THE THINGS
THEY FOUND OUT WHY PEOPLE DIDN'T
PARTICIPATE IN 2000 WAS THEY
DIDN'T KNOW IT MATTERED TO THEM.
THEY THOUGHT OF THE CENSUS AS A
GOVERNMENT PROGRAM, NOT A
PROGRAM THAT AFFECTED FUNDING
FOR THEIR COMMUNITY CENTERS,
THEIR RHODES, ROADS, THEIR 
HOSPITALS,
THINGS IN THEIR LOCAL COMMUNITY.
BY COMMUNICATING THAT KNOWLEDGE,
BY MAKING PEOPLE MORE AWARE, HE
SAID HE WAS NOW IN THE TOP 25%
OF ALL COMMUNITIES IN THE STATE
AS A RESULT OF THE WORK DONE BY
HIS COMPLETE COUNT COMMITTEE.
HE SAID IT MADE A DIFFERENCE OF
A MILLION DOLLARS A YEAR IN
FEDERAL FUNDING THAT FLOWED INTO
HIS CITY, AND IT COST HIM
$10,000 AND OVER 10 YEARS, HE
PICKED UP 10 MILLION.
HE TURNED TO THE MAYORS AND SAID
WHO WOULD NOT WANT THIS TYPE OF
RETURN ON INVESTMENT?
AT THAT POINT, I CAN SIT DOWN.
HE MADE MI PITCH.
 MY PITCH.
BUT THESE ARE GREAT
ORGANIZATIONS.
SO IN 2020, WE HAVE FOCUSED ON
STARTING IT AT THE STATE LEVEL,
WE STARTED THIS EARLIER IN THE
DECADE, EXPERIMENTING WITH
CERTAIN STATES AND TRYING.
SO STATE COMPLETE COUNT
COMMITTEES OR COMMISSIONS GET
TOGETHER AT THE STATE LEVEL,
DEVELOP A PLAN, THEY ROLL DOWN
TO THE COUNTIES, TO THE CITIES,
AND SOME OF THEM ROLL FUNDING
WITH IT.
CALIFORNIA, FOR EXAMPLE, HAS
$182 MILLION DEDICATED TO
SUPPORTING THE CENSUS THAT THEY
FUNDED THEIR COMPLETE COUNT
COMMITTEE FROM THEIR BUDGETS.
OTHER STATES, ALL OTHER STATES
HAVE SMALLER AMOUNTS THAN
CALIFORNIA, BUT DIFFERENT STATES
HAVE NO FUNDING TO VARIOUS
AMOUNTS OF FUNDING, BUT THEY PUT
A PROGRAM TOGETHER THAT ENABLES
THE OTHER STATES TO PARTICIPATE.
STATE COMPLETE COUNT COMMITTEES
ARE VITAL.
WE HAVE 45 STATES THAT HAVE
COMPLETE COUNT COMMITTEES THAT
RUNDWAY THAT ARE
ARE UNDER WAY THAT FUNCTIONING
RIGHT NOW INCLUDING
WASHINGTON, D.C. AND PUERTO
RICO.
JUST THE FOUR STATES ARE IN THE
PROCESS OF FORMS THOSE RIGHT NOW
AND ONE STATE IS STILL
CONSIDERING FORMING A COMPLETE
COUNT COMMITTEE.
IN ADDITION TO THE STATE
COMPLETE COUNT COMMITTEE,
SIGNIFICANT WORK IS OCCURRING TO
ESTABLISH COMPLETE COUNT
COMMITTEES THAT THE TRIBAL
COUNTY CITY COMMUNITY LEVELS.
TO DATE, WE HAVE OVER 4500 LOCAL
COMPLETE COUNT COMMITTEES
ESTABLISHED NATIONWIDE,
INCLUDING 100 TRIBAL
COMMUNITIES.
ADDITIONALLY, AS YOU CAN SEE,
THERE ARE OVER 750 LOCAL
COMPLETE COUNT COMMITTEES IN THE
SEVEN STATES THAT DON'T HAVE A
STATE COMPLETE COUNT COMMITTEE.
SO WE'RE MAKING SURE WE GET
COVERAGE FROM THE LOCAL
COMMUNITIES TO CUSTOMIZE THEIR
APPEAL TO WHAT THEIR COMMUNITY
NEEDS TO WHY THEY SHOULD
PARTICIPATE IN THE CENSUS.
FINALLY I WANT TO TAKE A MOMENT
LET YOU KNOW ABOUT OUR EFFORTS
TO INCREASE AWARENESS FOR THE
2020 CENSUS.
LATER ON TODAY, YOU'LL HAVE A
MORE IN DEPTH PRESENTATION ON
OUR INTEGRATED COMMUNICATIONS
CAMPAIGN AND OUR PARTNERSHIP
PROGRAM.
BUT I WANT TO LET YOU KNOW THAT
FOR THE 2020 CENSUS, WE ARE
USING PROVEN TECHNIQUES FROM
PRIOR CENSUSES, PAID
ADVERTISING, STATISTICS AND
SKILLS, COMMUNITY AND NATIONAL
PARTNERSHIPS, BUT ADDITIONALLY,
WE'RE INFUSING IT WITH MODERN
APPROACHES LIKE SOCIAL MEDIA,
DIGITAL ADVERTISING, AND
ADVERTISING THAT'S TARGETED TO
PARTICULAR AUDIENCES TO PROMOTE
2020 CENSUS AND ENCOURAGE SELF
RESPONSE.
THIS NEW DIGITAL ENVIRONMENT
PRESENTS OPPORTUNITIES FOR
ADVERTISING THAT WE HAVE NOT
BEEN ABLE TO USE IN PAST
CENSUSES.
SPECIFICALLY FOR THE FIRST TIME,
WE HAVE THE ABILITY TO DRIVE
RESPONSE TO DIGITAL ALZHEIMER'S
DISEASES THAT ALZHEIMER'S
ADS THAT
CONNECT THEM TO THE TOOLS
DIRECTLY.
HELPING US REACH THE GOAL OF
CONDUCTING COMPLETE AND ACCURATE
COUNT BY HELPING EXPLAIN TO
EVERY COMMUNITY WHY
PARTICIPATING IN THE CENSUS IS
SO IMPORTANT.
SPREADING THE MESSAGE AND
MOBILIZING STAKEHOLDERS TO
RESPOND TO THE CENSUS WILL
PROVIDE ACCURATE DATA FOR EVERY
COMMUNITY IN EVERY STATE.
THIS CONCLUDES MY UPDATE AND I'M
GOING TO HOLD QUESTIONS UNTIL
MICHAEL FINISHES BECAUSE HIS
PRESENTATION IS A CRITICAL PART
OF THE 2020 PRESENTATION.
SO I'M GOING TO TURN IT OVER TO
MICHAEL THIEME, MY ASSISTANT
DIRECTOR FOR DECENNIAL CENSUS
PROGRAMS FOR SYSTEMS AND
CONTRACTS, PROVIDE AN UPDATE ON
OUR 2020 SYSTEM READINESS.
MICHAEL?
>> THANK YOU, AL.
I ACTUALLY DON'T HAVE THE
CLICKER SO I'M WONDERING IF I
COULD -- THANK YOU SO MUCH.
I'LL JUST START OUT, THIS MAY OR
MAY NOT BE A FAMILIAR SLIDE, THE
SLIDE SHOULD BE FAMILIAR FOR THE
EXISTING MEMBERS.
THIS IS THE WAY THAT WE ORGANIZE
OUR SOFTWARE DEVELOPMENT AND
DELIVERY TO THE 2020 CENSUS.
WE'VE BROKEN IT UP INTO 16
OPERATIONAL DELIVERIES AND WE
HAVE TRIED OUR BEST TO ALAINE
OUR
ALIGN OUR
DELIVERIES WHEN SYSTEMS WILL BE
NEEDED IN PRODUCTION.
ESSENTIALLY THE WAY THIS WORKS
IS WE HAVE THE TEST READINESS
REVIEW, THAT IS THE DATE WHEN
THINGS ARE READY FOR TESTING, WE
CAN BEGIN TESTING.
WE HAVE OUR PRODUCTION READINESS
REVIEW, WHICH INCLUDE DRY RUNS
AND SOFT LAUNCHES, WHICH INCLUDE
FIELD PROCEDURES, AND THEN WE
HAVE OUR CONDUCT OPERATIONS
DATE.
SO THE DATES IN GREEN UP THERE
ARE THE DATES THAT WE HAVE
SUCCESSFULLY PASSED SO FAR AND
THE DATES IN BLACK ARE THE ONES
COMING UP.
AS YOU CAN SEE, OUR LATEST GREEN
DATE IS SEPTEMBER 3RD, WHICH WE
ESSENTIALLY PUT INTO PRODUCTION
ALL OF OUR PEAK RECRUITING AND
HIRING SYSTEMS SO THAT MEANS WE
ARE ABLE TO -- ALL THE SYSTEMS
NEEDED TO HIRE PEOPLE ARE IN
PLACE AND RUNNING.
OUR NEXT OPERATION COMING UP IS
THE INTEGRATED PARTNERSHIP AND
COMMUNICATION BUT THAT'S NOT
REALLY A DATA COLLECTION
OPERATION.
OUR NEXT DATA COLLECTION
OPERATION IS REALLY WHAT WE
CONSIDER THE LAUNCH OF DATA
COLLECTION FOR THE 2020 CENSUS
WHICH IS REMOTE ALASKA, AND
THAT'S GOING TO BE JANUARY 21ST
OF 2020, AND WE HOPE TO HAVE
SOMEBODY IN OUR LEADERSHIP
WRITING A SLED UP WRITE
RIDING A SLED UP IN ALASKA.
SO I QUICKLY WANT TO -- AL HAS
GIVEN YOU A LOT OF INFORMATION
ABOUT ADDRESS CANVASSING AND THE
SUCCESS SO FAR BUT I JUST WANT
TO REITERATE MOBILE SOLUTIONS
ARE SUCCESSFULLY SUPPORTING THE
OPERATIONS.
OUR REPORTING AND DASHBOARD
SYSTEMS ARE FUNCTIONING AS
DESIGNED, OUR OPERATION SUPPORT
PROCESSES AND PERSONNEL ARE 100%
FUNCTIONAL, AND THAT INCLUDES
OUR NETWORK OPERATIONS CENTER,
OUR SECURITY OPERATIONS CENTER
AND OUR DECENNIAL SERVICE CENTER
WHICH IS REALLY THE HELP DESK
FOR ALL OF OUR OPERATIONS.
THE BIG PART OF THIS
PRESENTATION IS THE PART THAT I
AM MOST INTERESTED IN FOR THE
2020 CENSUS AND I HOPE I CAN
INTEREST YOU AS WELL.
WE REALLY DO TAKE A SCIENTIFIC
APPROACH TO MAKING SURE THAT OUR
SYSTEMS CAN SCALE FOR THE
CENSUS.
EVERYTHING ELSE THE BUREAU DOES
ISN'T SUBJECT TO THE RIGORS
OF -- AND I DON'T MEAN TO
DENIGRATE ANY OF THE OTHER
THINGS THE CENSUS BUREAU DOES
BUT WE ARE BIG.
THE CENSUS IS BIG AND WE HAVE TO
MAKE SURE THAT WE CAN GO FROM
ZERO TO 60, 70, 80 MILES AN OUR
IN A VERY SHORT AMOUNT OF TIME,
SLOW IT BACK DOWN AND BRING TO A
STOP.
SO WE ESSENTIALLY HAVE A
FOUR-PHASE APPROACH IN MAKING
SURE THAT HAPPENS.
IN RECENT PRESENTATIONS I'VE
ACTUALLY CHANGED THIS TO A FIVE
PHASE APPROACH, THIS SHOULD
PROBABLY BE ESSENTIAL, --
ESPECIALLY INTERESTING TO THE
PANEL.
WE HAVE A PHASE ZERO IN HERE,
WHICH IS REALLY THE RESEARCH AND
MODELING FOR OUR LOADS, THAT WE
ANTICIPATE WE'RE GOING TO HAVE
IN THE CENSUS.
WE SPENT THE LAST FIVE YEARS AND
MORE IN TERMS OF EXPERIENCE, BUT
ABOUT THE LAST FIVE YEARS DOING
STATISTICAL MODELS OF WHAT WE
THINK IS GOING TO HAPPEN IN THE
2020 CENSUS.
THAT INCLUDES INFORMATION FROM
THE AMERICAN COMMUNITY SURVEY,
HOW PEOPLE RESPOND ONLINE TO THE
AMERICAN COMMUNITY SURVEY, WHAT
SORTS OF FIELD OPERATIONS WE CAN
ACTUALLY TRY TO EXTRAPOLATE FROM
FOR THE 2020 CENSUS.
THAT WAS ACTUALLY THE BIGGEST
PART, THE LONGEST DURATION PART
OF THIS FOUR-PHASE APPROACH.
I LIKE TO CALL IT A FIVE-PHASE
APPROACH NOW WITH A ZERO PHASE
WHICH IS RESEARCH AND MODELING.
IN PHASE 1, WE ESSENTIALLY DO A
PAPER EXERCISE WITH COMPUTER
ARCHITECTS WHO LOOK AT UR OH
LOADS OUR LOADS
AND DECIDE WHAT THEY BELIEVE IS
A GOOD SYSTEM AHRQ AK TECH TEURL
DESIGN TO HANDLE THE LOADS WE'RE
GOING TO NEED TO DO IN THE
CENSUS.
IN PHASE TWO, WE ACTUALLY TEST
WHAT I LIKE TO CALL A SINGLE
SCALABLE UNIT OF OUR SYSTEM, SO
IF WE HAVE A SYSTEM THAT WE
ANTICIPATE TO BE A 12 SERVER
CLUSTER SYSTEM FOR THE CENSUS,
WE TEST A SINGLE CLUSTER AND
THEN USE THAT TO ACTUALLY
CONFIRM OUR MATH AND SEE IF WE
HAVE A GOOD STARTING POINT.
PHASE III, WE PUT SYSTEMS END TO
END AND MAKE SURE THAT THE
BOTTLENECKS ARE IDENTIFIED AND
THAT WE'RE ABLE TO LOAD THE
SYSTEMS UP FROM END TO END IN A
BUSINESS PROCESS PROGRESSION.
THEN PHASE FOUR IS WHAT I LIKE
TO CALL OUR SOAK TEST, AND OUR
FAILOVER TEST, MEANING THAT WE
MAKE AN ATTEMPT TO BREAK THE
SYSTEM.
WE TRY TO FIND THE BREAKING
POINT AND WE LOAD IT UP AND THEN
WE SEE IF WE CAN RECOVER AFTER
IT BREAKS VERY QUICKLY.
SO THOSE ARE OUR -- THAT'S SORT
OF THE BASIC WAY WE LOOK AT
THIS.
SO WHAT I WANTED TO DO TODAY IS
GIVE YOU SOME RESULTS OF OUR
TESTING SO FAR FOR ADDRESS
CANVASSING.
AND THEN NOT ONLY SHOW YOU THE
RESULTS IN THIS SORT OF TABULAR
FORMAT BUT SHOW YOU SOME ACTUAL
PERFORMANCE FROM PRODUCTION TO
SEE HOW THAT COMPARED TO WHAT
OUR MODELING GAVE US.
SO THIS MAY BE DIFFICULT -- I
THINK YOU CAN SEE IT ON YOUR
IPAD SCREENS BETTER THAN UP ON
THE BIG SCREEN BUT THIS IS
ESSENTIALLY A TABULAR REVIEW OF
OUR RESULTS FOR PERFORMANCE AND
SCALABILITY TESTING FOR ADDRESS
CANVASSING.
YOU CAN SEE WE TEST BUSINESS
THREADS SO FOR EXAMPLE, WE TEST
MULTIFACTOR AUTHENTICATION,
PEOPLE'S ABILITY TO LOG ON TO
THE DEVICES WE GIVE THEM IN THE
FIELD.
OUR TARGETS WERE THAT WE WANTED
TO HAVE 624 PEAK CONCURRENT
USERS ON THAT.
AND 154,000 CASES WE ACTUALLY
ACHIEVED IN THE TESTING AFTER
DOING OUR PLANNED 3 TESTS.
200% OF THE TARGETS WITH 1200
PEAK CONCURRENT USERS AND
320,000 CASES.
AND ALL OF THE SYSTEMS WERE WELL
BELOKI
BELOW KEY PER FONS
PERFORMANCE
INDICATION -- WHERE OUR GOAL WAS
1.2 MILLION BASIC COLLECTION
UNITS, WE KEEP SAYING BCUs,
THAT'S JUST OUR GROUP OF
ADDRESSES WE CONSIDER TO BE IN
AN ASSIGNMENT AREA FOR A LISTER.
AGAIN THOSE PERFORMED WITHIN
TARGETS.
AND THAT DARK -- WHERE WE HAVE
GREEN IS MEANING WE PASSED, YOU
HAVE GREYS IN THE LIGHT GREY
MEANS THERE WASN'T A REASON TO
TEST, AND THEN THE I.F. MEANS WE
TESTED INTERFACES AND THEY
PERFORMED AS EXPECTED.
ASSIGNING CASES.
WE WANTED TO ASSIGN 90,000
BCUs AND WE ACHIEVED ACTUALLY
158,000 IN OUR TESTING.
LISTER OPERATIONS, WE WANTED TO
ACTUALLY BE ABLE TO SHOW
UPLOADING OF CASES, ABOUT 11,000
CASES UPLOADED WAS THE TARGET,
WE ACHIEVED AGAIN 200% OF THAT
TARGET.
QC OPERATIONS, TRANSFER OF 10%
OF THE WORKLOAD AND ALL THOSE
PERFORMED WITHIN TARGETS.
AGAIN THAT WAS PHASE III
ACTUALLY.
THAT WAS YOUR INTEGRATION
BETWEEN ALL THOSE BUSINESS
THREADS AND ALL THE SYSTEMS
ACROSS THE TOP AT THE BEGINNING
OF THE TABLE SHOWS ALL THE
SYSTEMS THAT HAD TO INTEGRATE
WITH EACH OTHER, OR INTERFACE
WITH EACH OTHER.
PHASE FOUR, AGAIN THIS IS OUR
SOAK AND BREAK TEST.
WE HAD THE STRESS TEST AND
REALLY THE GOAL FOR THAT IS
TRYING TO SEE IF WE CAN GET TO
THE POINT WHERE THE CPU GIVES
OUT.
WE ACHIEVED A SIX TIMES
CONCURRENT USER TARGET WITH
SMALL PERFORMANCE ISSUES, EVEN
AT 70%, WHEN WE WERE PEGGING THE
CPU AT 70%.
OUR SOAK TEST, WE WENT FOR 12
HOURS AND WE DID AN EIGHT HOUR
AND A 12 HOUR TEST ACTUALLY.
THE SYSTEMS DID NOT HAVE TO
RESTART BETWEEN TESTS SO THEY
WERE CONSTANTLY IN OPERATION FOR
12 HOURS WITH NO ISSUES.
AND THEN OUR FAILOVER ATTEMPT.
SO WHEN WE WERE ABLE TO BREAK
THE SYSTEM WITH LOAD, WE WERE
THEN ABLE TO REDISTRIBUTE THE
LOAD AMONG THE REMAINING CLUTION
TERES AND ACTUALLY
CLUSTERS, ACTUALLY RECOVER AND
HAVE LOW DISTRIBUTION GO BACK TO
NORMAL AFTER CRISIS.
SO ALL OF THOSE THINGS WERE
SUCCESSFUL FOR ADDRESS
CANVASSING.
WHAT I WANT TO SHOW YOU NOW,
THIS IS AN EXAMPLE OF SOME OF
THAT PHASE ZERO WORK WHERE WE
MODELED WHAT WE THOUGHT THE PEAK
ADCAN DAY ALONG WITH OUR BUFFER
FOR HOW WE BUILT SYSTEMS.
WE GENERALLY HAVE A 5X RULE.
THIS IS THE BROOKLYN BRIDGE RULE
WHERE WE BUILD IT FIVE TIMES
STRONGER THAN WE THINK WE NEED
IT.
SO OUR GOAL FOR ADDRESS
CANVASSING WAS TO HAVE 50,000
UPLOADS PER HOUR FROM LISTERS IN
THE FIELD.
THAT'S THAT BIG GREEN PEAK IN
THE GRAPH.
WE ALSO HAD DOWNLOADS -- I'M
SORRY, THAT'S DOWNLOADS PER
HOUR.
WE ALSO HAD UP LOADS PER HOUR
AND ACTIVE LISTERS AND ACTIVE
LISTER DOWNLOADING PER HOUR.
WHAT WE HAVE HERE IS, RIGHT NOW
OUR PEAK DAY IT TURPS OUT TURNS 
OUT WAS
AUGUST 19TH, WHICH WAS THE
OFFICIAL FIRST DAY, SO WE MAY
YET HIT OUR PEAK DAY, BUT OUR
ACTUAL WORKLOAD TRANSFERS WERE
ABOUT 8,000, UP TO 8,000 AT
11:00 A.M., AND IF YOU GO BACK
TO THE GRAPH, OUR PREDICTION WAS
THAT WE WOULD HAVE PEAK AT 11:00
A.M., ROUGHLY AROUND 11:00 A.M.,
BETWEEN 9:00 AND
12:00 BUT YOU CAN SEE THAT PEAK
HITS RIGHT ABOUT 11:00.
THAT'S ALSO WHEN -- JUST TO ADD
TO IT, WE WANTED TO DO SOME
NETWORK ANALYTICS.
THIS IS ACTUALLY THE THREE MAJOR
SYSTEMS IN ADDRESS CANVASSING
AND HOW MUCH THEY AFFECT OUR
NETWORK.
AND IT'S HARD TO TELL FROM THIS
GRAPH, BUT WE ACTUALLY ARE ONLY
USING -- WELL, PEAK TRAFFIC WAS
70 MEGABITS PER SECOND.
THIS SL DOWNLOADING TO CLIENT
DEVICES.
OUR CURRENT CAPACITY IS 10
GIGABITS PER SECOND, SO WE'RE
ACTUALLY ONLY USING ABOUT 1% OF
OUR AVAILABLE BANDWIDTH TO DO
THE WORK THAT WE'RE DOING FOR
ADDRESS CANVASSING.
SO ALL OF THIS IS GOOD NEWS.
IT MAKES ME FEEL CONFIDENT THAT
WHEN WE GET TO REAL PEAK
OPERATIONS, NON-RESPONSE
OPERATIONS, THAT WE'RE GOING TO
HAVE THE CAPACITY AND
PERFORMANCE THAT WE NEED.
AND THAT'S -- I JUST WANTED TO
GIVE YOU THAT QUICKLY AND TRY TO
STAY ON SCHEDULE.
I'LL TAKE QUESTIONS OR MAYBE AL
FOR QUESTIONS, BUT THANK YOU
VERY MUCH.
>> THANK YOU, AL.
JUST HAD A QUESTION, HAS THERE
BEEN ANY EVALUATION OF THE COST
SAVEINGS AS A RESULT OF ADDRESS
CANVASSING AS COMPARED TO WHAT
WAS EXPECTED TO BE SAVED FOR
THAT EFFORT?
>> YES, THERE HAS.
RIGHT NOW WE WANT TO COMPLETE
THIS OPERATION TILL WE DO A
FINAL RESULT OF OVERALL ADDRESS
CANVASSING, TAKING IN OFFICE AND
THE COMPLETE RESULTS OF THE IN
FIELD AND WE'LL HAVE A COMPLETE
ASSESSMENT AT THAT TIME.
>> YOU MENTIONED THE FAILURE
RATE OF THE IN FIELD BEING
ROUGHLY 32%.
>> RIGHT.
>> WAS THERE AN ASSESSMENT OF
THE FAILURE RATE OF THE INOFFICE
ADDRESS CANVASSING?
>> TORI, CAN I ASK YOU TO STEP
IN ON THAT ONE FOR A MINUTE?
WHEN WE'RE DOING IN-ADDRESS
OFFICE CANVASSING -- I'M SORRY,
I TURNED TO THE WRONG PERSON
JUST NOW.
I'M SORRY
.
>> GOOD MORNING.
I'M DEIRDRE, CHIEF OF THE
GEOGRAPHY DEPARTMENT HERE AT THE
CENSUS BUREAU, AND WE CON
DUNGTED CONDUCTED
OUR INOFFICE CANVASSING
OPERATION BETWEEN SEPTEMBER OF
2015 AND MARCH OF 2019.
WE HAD ABOUT 150 CLERICAL STAFF
AT OUR NATIONAL PROCESSING
CENTER, USING TWO VERSIONS OF
SATELLITE IMAGERY IN COMBINATION
WITH HOUSING UNIT COUNTS FROM
THE MATH.
AS THEY WERE CONDUCTING THE
WORK, THERE WAS A RIGOROUS Q.C.
PROCESS.
WE HAD THE PRODUCTION STAFF, THE
SUPERVISORY STAFF AND THEN THE
MANAGERS AT OUR NATIONAL
PROCESSING CENTER.
THAT OCCURRED ON A DAILY BASIS.
I DON'T KNOW THE NUMBERS
OFFHAND, BUT HAPPY TO PROVIDE
THEM IN TERMS OF FAILURE RATES.
BUT WE CORRECTED THROUGHOUT THE
PROCESS AS NEEDED.
>> JEFF LOWER.
AND THEN THE FAILURE RATE, IS
THERE ANY -- OF THE 70% THAT
WERE CAPTURED IN THE OFFICE, IS
THERE ANY VALIDATION OF THOSE
BCUs IN THE FIELD WITH THE
CURRENT EFFORT TO ASSESS THE
ACCURACY OF THOSE?
>> THERE IS.
WE HAVE A SAMPLE BUILT INTO THE
CURRENT IN FIELD ADDRESS
CANVASSING UNIVERSE TO LOOK AT
THE RESULTS OF IN OFFICE ADCAN.
>> ANDREW?
>> ANDREW SAN WICK.
SAMWICK.
I WAS INTERESTED IN WHAT YOU DO
WITH THE INFORMATION YOU GET
FROM AN INCOMPLETE RESPONSE,
DOES THAT HELP YOU FORMULATE A
STRATEGY FOR NON-RESPONSE
FOLLOW-UP OR, YOU KNOW, SORT OF
TARGETED ADVERTISING IF YOU CAN
SORT OF SEE WHERE THE INCOMPLETE
QUESTIONNAIRES ARE GOING?
>> IF WE CAN SEE WHERE OUR
INCOMPLETE QUESTIONNAIRES ARE
GOING, IT HELPS US MOVE SOME OF
OUR FOCUS MEDIA, SOME OF OUR
MEDIA THAT WE'RE ABLE TO USE AND
DIGITAL ADVERTISING FOCUSED
AGAINST SPECIFIC COMMUNITIES, IF
THERE ARE DEMOGRAPHICS CONNECTED
WITH IT IN COMPLETE RESPONSE.
FOR THE ACTUAL CENSUS, AND WE
GET INTO -- WHEN WE GET INTO THE
ACTUAL CENSUS, WE WILL ACCEPT
CENSUS DATA AS PEOPLE SUBMIT IT,
AND IN SOME CASES THEY WILL NOT
COMPLETE THE CENSUS.
I MEAN, PEOPLE ARE GOING TO
LEAVE QUESTIONS OFF AS THEY DO
ON EVERY ONE OF OUR SURVEYS,
THAT DOES NOT INVALIDATE THEIR
RESPONSE.
WE MAY THEN HAVE TO LOOK AT
THEIR COMMUNITY, LOOK AT THE
AREAS IN WHICH THEY ARE AND THEN
MAKE ESTIMATES BASED ON THE
ITEMS THAT THEY DID NOT ANSWER
IF THERE WERE CERTAIN
DEMOGRAPHIC QUESTIONS THAT WERE
LEFT OFF.
WE MAY IMPUTE THOSE DEMOGRAPHICS
FOR THAT HOUSING UNIT BASED ON
THE INFORMATION THAT WE HAVE.
>> KRISHNA?
>> KRISHNA.
I WANT TO RETURN QUICKLY TO THE
QUALITY CONTROL DISCUSSION FOR
THE FIELD ADDRESS CANVASSING.
PART OF WHAT YOU SAID IS IT'S
HARD TO COMPARE TO PRIOR EFFORTS
BECAUSE WE'VE CHANGED KIND OF
WHAT WE'RE SELECTING FOR QUALITY
CONTROL AND WHAT WE'RE DOING IN
FIELD.
THE NUMBERS SEEM HIGH THAT IT'S
HARD TO KNOW, WHAT WAS YOUR
EXPECTATION, THAT 30% NUMBER?
IS IT HIGHER THAN YOU EXPECTED,
LOWER?
IS THERE A WAY TO DO MORE OF AN
APPLES TO APPLES COMPARISON TO
WHAT IT WAS IN 2010?
>> I'M GOING TO ASK OUR DHEEF 
CHIEF OF
OUR DECENNIAL STATISTICS
DIVISION TO COME UP AND TALK
ABOUT THAT FOR A FEW MINUTES.
>> HI, PAT CAMEL FROM THE
CENSUS.
FOR 2010, WE HAD DIFFERENT RATES
FOR WHICH
PEOPLE FAILED IN THEIR
LOAD.
THREURTHROUGH OUR STUDY, WE 
CHANGED
SOME OF THE NUMBERS OF THOSE.
SO FOR EXAMPLE, A CERTAIN
THRESHOLD OF NUMBER OF CASES IN
A BLOCK, WE WILL ALLOW ZERO
FAILURES IN THE ADDRESSES IN
THAT BLOCK.
AS THE NUMBER GETS LARGER, WE
ADJUST THE THRESHOLD TO ONE
ERROR OR TWO, LIKE THIS.
SO RIGHT NOW THEY'RE NOT
COMPARABLE DIRECTLY FOR VARIOUS
REASONS.
PART OF WHAT AL MENTIONED WAS
THAT THESE ARE THE BLOCKS THAT
ARE MORE DIFFICULT BECAUSE THE
BLOCKS ARE EASIER TO HANDLE HAVE
BEEN REMOVED FROM THE WORKLOAD.
>> IS THERE A WAY TO ARRIVE AT
WHAT A NUMBER WOULD HAVE BEEN
FOR 2010?
>> THERE MAY BE WAYS TO MODEL
IT.
WE COULD TAKE A LOOK AT THAT.
CURRENTLY WE HAVE DONE NOTHING
TO COMPARE IT DIRECTLY.
AS WE WOULD EXPECT IF WE DID THE
ADDRESS CANVASSING IN THE ENTIRE
WORKLOAD, THEN WE WOULD EXPECT A
MUCH LOWER -- BIT OF A LOWER
RATE ALL THE WAY THROUGH FOR THE
OTHER 65% OF THE ADDRESSES THAT
DON'T GO INTO THE WORKLOAD.
>> OUR MATT MATH STATS THROW 
ROCKS AT
ME WHEN I DO THINGS LIKE THIS
BUT I TEND TO LOOK AT THE FACT
THAT I'M ONLY WORKING 30% OF THE
FULL WORKLOAD AND I'M AT ABOUT
30%, WHICH THEN I'M SAYING IF
IT'S THE FULL WORKLOAD, THAT'S
KIND OF A 9% WHICH IS ABOVE THE
RATE IN 2010, BUT OUR MATH STATS
REALLY DON'T LIKE WHEN I START
DOING THAT THUMBNAIL LIKE THAT
BECAUSE THERE'S A LOT OF ERRORS
IN DOING IT THAT WAY, BUT THAT
WAS MY FIRST GLANCE.
>> I'D ALSO LIKE TO ADD ONE MORE
THING.
I ALSO AM OVER IN THE GEOGRAPHY
DIVISION HERE.
I THINK IT'S IMPORTANT FOR
EVERYBODY TO UNDERSTAND, DEIRDRE
WOULD COME UP AND SAY THIS TOO,
THAT WE'RE STARTING WITH THE
BEST ADDRESS LIST WE'VE EVER
HAD.
WE'VE HAD OPERATIONS THROUGH THE
DECADE WORKING WITH PARTNERS,
WORKING WITH NEW TECHNOLOGY,
WORKING WITH IMAGERY AND TIMELY
IMAGERY THAT WE'VE NEVER HAD
BEFORE, SO WE'RE STARTING AT A
BASE THAT IS MUCH BETTER THAN
IT'S EVER BEEN IN ANY OTHER
CENSUS.
SO THE CHANGES AND THE QUALITY
DISCUSSIONS
DISCUSSION HAVE TO START WITH
THAT UNDERSTANDING, I THINK.
IT'S IMPORTANT.
>> SAY YOUR NAME REAL QUICK FOR
THE TRANSCRIBING?
>> THAT WAS MICHAEL THIEME.
>> PAT AGAIN.
I DID DO SOME QUICK CALCULATIONS
ON WHAT AL HAD TALKED ABOUT
SIMPLIFYING IT AND ACTUALLY I
 AL
WAS FAIRLY CLOSE AT LEAST FOR
THE SMALLER SIZE OF THE BLOCKS
THAT JUST TAKING ABOUT A THIRD
OF IT BECAUSE OF OUR PERCENT OF
THE CASES IS NOT A BAD WAY TO
GO, MAKING SOME SIMPLIFYING
ASSUMPTIONS.
BUT AS THE BLOCKS GET LARGER,
YOU HAVE TO BE A LITTLE MORE
CAREFUL WITH SOME OF THE
PROCEDURES IN THE WAY IT AFFECTS
HOW MANY CASES THAT WE CHECK AND
WHAT'S -- THE THRESHOLDS FOR
FAILURE.
>> THE OTHER POINT THAT IS
REALLY IMPORTANT TO UNDERSTAND
IS, IF WE FIND A FAILED BLOCK IN
THE FIELD, WE DON'T JUST SAY IT
FAILED, WE SEND SOMEONE BACK OUT
TO RECANVAS THAT BLOCK.
SO THAT'S ONE OF THE REASONS
WE'RE PUTTING MORE STRIDENT
STANDARDS IN PLACE, TO ENABLE US
TO GO BACK AND CHECK THOSE
BLOCKS.
AND WE HAD A CONVERSATION BEFORE
THE MEETING, A QC LISTER
INTERPRETS AN ADDRESS ONE WAY,
AND A PRODUCTION LISTER
INTERPRETS THE ADDRESS ANOTHER
WAY.
THE ONE THING THAT YOU CAN TRULY
SAY WAS THEY WERE DIFFERENT.
ONE MAY NOT HAVE BEEN WRONG AND
ONE MAY NOT HAVE BEEN RIGHT, BUT
THEY JUST SAW THE BLOCK
DIFFERENTLY.
SO A THIRD PERSON COMING BACK IN
GIVES US A BETTER VALIDATION.
SO IF A BLOCK FAILS, WE SEND A
DIFFERENT PERSON BACK OUT TO DO
THAT BLOCK.
>> I'VE GOT OTHER FOLKS HERE BUT
DEBORAH IS ON THE PHONE AND
APPARENTLY HAS A QUESTION.
I WANT TO SEE IF WE CAN HEAR
HER.
DEBORAH, ARE YOU THERE?
>> HI, ALLISON, HI, EVERYONE.
CAN YOU HEAR ME?
>> YES, STATE YOUR NAME.
>> HI, THIS DEBORAH BALK.
SORRY I CAN'T BE THERE IN
PERSON.
I AM WATCHING ON MY COMPUTER
WITH A LITTLE BIT OF A DELAY.
BUT I DB PART OF THE QUESTION I
HAVE HAS BEEN ANSWERED IN THE
PRECEDING FEW COMMENTS, BUT IF
YOU COULD JUST COMMENT A TINY
BIT MORE FULLY ON THE FEEDBACK
BETWEEN THE ADDRESS LIST FINDING
AND HOW CORRECTIONS AND
IMPROVEMENTS ARE MADE TO THE
TIGER LINE FILE AND THEIR
DERIVED PRODUCT IN REALTOR.
ESPECIALLY WITH THE INCREASED
NUMBER OF BLOCKS THAT'S OCCURRED
BETWEEN THE LAST TWO CENSUSES
AND I ASSUME THAT WILL CONTINUE.
THOSE VERY FINE BLOCKS ARE
SOMETIMES, YOU KNOW, HAVE PEOPLE
IN THEM WHEN PEOPLE DON'T REALLY
LIVE THERE.
SO IT'S A REALLY -- IT'S A
FANTASTIC PRODUCT, BUT KNOWING A
LITTLE BIT MORE IN REALTIME HOW
THOSE CORRECTIONS GET MADE AND
HOW THEY TRICKLE DOWN THROUGH
THE TIGER LINE FILES WOULD BE
HELPFUL TO KNOW A LITTLE BIT
ABOUT.
THANKS.
>> DEIRDRE, CHIEF OF GEOGRAPHY,
IS GOING TO RESPOND.
>> HI, GOOD MORNING.
I'LL KEEP THIS AT A VERY HIGH
LEVEL FOR THE COMMITTEE AND THEN
THOSE THAT HAVE A GREATER
INTEREST, WE CAN TALK MORE IN
DETAIL OFFLINE.
BUT IN PAST DECADES, QUESTION
 WE WORKED
TO UPDATE OUR GEOSPATIAL
DATABASE, BOTH OUR ADDRESS LIST
AND MAPS, TOWARD THE END OF THE
DECADE IN THE YEARS ENDING IN 7,
8 AND 9.
THIS DECADE, WE'RE VERY PLEASED
BECAUSE WE'VE HAD THE
OPPORTUNITY TO DO THAT WORK
THROUGHOUT THE DECADE.
BEGINNING IN 2013, WE STARTED
REACHING OUT TO OUR TRIBAL,
STATE AND LOCAL GOVERNMENT
PARTNERS TO ASK IF THEY HAD
ADDRESS OR SPATIAL DATA THAT
THEY WOULD LIKE TO SHARE WITH
US.
I'M REALLY PLEASED THAT
THROUGHOUT THOSE YEARS, WE WERE
ABLE TO INGEST
ALMOST
107 MILLION NEW ADDRESS --
107 MILLION ADDRESSES FROM OUR
PARTNERS.
WHEN WE MATCHED THAT INFORMATION
TO OUR MASTER ADDRESS FILE,
99.5% OF THOSE MATCHED.
THIS WAS THE FIRST TIME THAT WE
WERE ABLE TO DO A VALIDATION OF
THE MATH IN THAT WAY.
IF PREVIOUS DECADES, WE WERE
ALWAYS JUST USING THEIR
INFORMATION TO UPDATE.
THAT CYCLE ALLOWED US TO ADD
OVER 520,000 NEW ADDRESSES TO
THE MATH AS WELL.
AT THE SAME TIME, WE WERE
WORKING TO UPDATE OUR TIGER
DATABASE, OUR GEOSPATIAL
DATABASE, AND HAVE ADDED
THOUSANDS OF MILES OF NEW RHODES
THROUGHOUT THE PAST DECADE, AS
WELL AS CORRECTED THE LOCATIONS
OF THE ADMINISTRATIVE AND LEGAL
BOUNDARIES THROUGH OUR BOUNDARY
AND ANNEXATION SURVEY.
ALL OF THIS INFORMATION IS BEING
TAKEN INTO ACCOUNT AS WE GO OUT
INTO THE FIELD FOR ADDRESS
CANVASSING, AND THEN AS WE
CREATE OUR NEW STATISTICAL
BOUNDARIES THAT WILL BE USED TO
TABULATE THE CENSUS DATA.
SO HAPPY TO TALK MORE IN DETAIL.
THE QUESTION ABOUT THE BLOCKS,
WE'RE DOING OUR BEST TO
ELIMINATE BLOCKS THAT HAVE --
THAT ARE SOLELY WATER OR ZERO
POP BLOCKS.
>>
KATHY.
>> HI, THIS IS KATHY PETTIT.
I HAVE TWO DIFFERENT KINDS OF
QUESTIONS SO I'LL PUT THEM BOTH
OUT THERE TO ANSWER.
ONE, THE FEEDBACK LOOPS, WHAT
KINDS OF BLOCKS ARE FAILING AND
HOW THAT FEEDS BACK INTO
TRAINING SO THAT IF THERE'S ANY
PATTERNS WOULD BE HELPFUL.
AND THEN SECOND, ON THE SORT OF
FLEXIBILITY OR THE
RESPONSIVENESS OF THE
PARTNERSHIP PROGRAM, I WAS SAD
FOR SOUTH DAKOTA AND NEBRASKA,
VERMONT, THOSE OTHERS THAT MIGHT
NOT HAVE A STATE COMPLETE COUNT
COMMITTEE, BUT IT SEEMS SHIFTING
SOME, YOU KNOW, ATTENTION OR
HAVING THE PARTNERSHIP PROGRAM
AND HAVING -- HAVE SPECIFIC
FOCUS IN THOSE STATES THAT DON'T
HAVE THE BACKBONE THAT THE OTHER
STATES ARE VALIDATING WOULD BE
HELPFUL.
SO BOTH THOSE THINGS.
>> I'LL START WITH THE
PARTNERSHIP ANSWER.
DEIRDRE, WERE YOU GOING TO TALK
A LITTLE BIT MORE ABOUT
THE
BLOCKS AND THE QC EFFORTS?
AND LET ME START WITH THE
PARTNERSHIP EFFORT WHILE WE'RE
GETTING IT TOGETHER ON THAT END.
YES, WHAT YOU SAY IS VERY TRUE,
WE WILL HAVE FLEXIBILITY TO
SHIFT THE PARTNERSHIP STAFF INTO
AREAS THAT DO NOT HAVE SUPPORT,
BUT THE IMPORTANT THING THAT WE
WANT TO TALK ABOUT IS THERE
WERE -- LIKE LET'S TAKE FLORIDA,
FOR EXAMPLE.
FLORIDA HAS 192 COMPLETE COUNT
COMMITTEES.
NEBRASKA ONLY HAS 24 BUT IT'S
SOMEWHAT RELATED TO THE
POPULATION OF NEBRASKA MORE THAN
ANYTHING ELSE, MORE THAN THE
LACK OF INTEREST IN THE CENSUS.
IF YOU LOOK AT SOUTH DAKOTA WITH
11, YOU START TO SEE, YOU KNOW,
THE STATES WITH SMALLER
POPULATIONS TEND TO HAVE FEWER
GROUPS, AND THOSE GROUPS ARE
GOVERNMENT GROUPS.
SO THEY'RE COVERING COUNTIES,
THEY'RE COVERING LARGER
GOVERNMENTAL UNITS SHORT OF THE
STATE TO BE ABLE TO HELP SELL
THE CENSUS MESSAGE.
BUT YES, OUR PARTNERSHIP STAFF
WAS ALSO FOCUSED ON KNOWING
WHERE THOSE NEEDS ARE, AND
THERE'S A GREAT TOOL THEY HAVE
IN THEIR CAPABILITIES TO BE ABLE
TO GO IN AND SEE WHERE THERE ARE
NO RESPONSES, WHERE RESPONSES
HAVE CHANGED, WHERE THERE ARE NO
PARTNERSHIP GROUPS, AND THAT
GIVES THEM ASSIGNMENTS AT THE
LOCAL LEVEL.
TIM, DO YOU WANT TO COMMENT ON
THAT JUST A LITTLE BIT?
>> GOOD MORNING, EVERYONE.
TIM OLSON.
I'M THE ASSOCIATE DIRECTOR FOR
FIELD, AND PARTNERSHIP IS ONE OF
THOSE COMPONENTS THAT DALE AND
MYSELF AND OTHERS ARE
RESPONSIBLE FOR.
SO JUST TO KIND OF LAY THE
GROUNDWORK IN 2010, WE HAD ABOUT
800 PARTNERSHIP STAFF OR SO.
THIS TIME WE'RE ALMOST AT 1300
AND OVER THE NEXT FEW WEEKS,
WE'LL BE GOING UP TO AROUND
1500, AND WE'LL ACTUALLY --
AFTER A FEW WEEKS, WE'LL BE A
LITTLE BIT MORE THAN 1500.
SO WHEN YOU BOIL THAT DOWN,
WE'VE GOT MORE THAN DOUBLE THE
STAFF THAT ARE GOING TO BE
WORKING IN PARTNERSHIP.
RIGHT NOW I THINK LATEST REPORT
AS OF THIS MORNING, THERE'S
ABOUT 54,000 ORGANIZATIONS THAT
ARE ACTIVELY PARTNERING WITH US,
AND IN THAT CHANGES BY SEVERAL
THOUSAND EVERY WEEK.
SO IN TERMS OF STATES IN 2010,
WE DID NOT MAKE AN EMPHASIS FOR
STATES TO FORM A STATEWIDE
COMPLETE COUNT COMMITTEE.
SOME DID.
BUT WE REALLY DIDN'T MAKE THAT
AN EMPHASIS AND WE DON'T EVEN
HAVE GOOD METRICS FROM 2010 ON
HOW MANY DID, I KNOW PUERTO RICO
HAD SOME EFFORTS, I KNOW
CALIFORNIA HAD SOME EFFORTS,
D.C.  HAD EFFORTS, BUT IT'S
DIFFICULT TO DO A COMPARISON.
2020, WE MADE THAT INTENTIONAL
EFFORT AND ALMOST ALL STATES ARE
ACTIVELY DOING A STATEWIDE
COMPLETE COUNT COMMITTEE.
SO IT'S REALLY ON TOP OF WHAT
WE'VE ALWAYS DONE.
FOR THOSE STATES THAT HAVEN'T OR
ARE IN THE PROCESS, WE HAVE
PARTNERSHIP STAFF ON THE GROUND.
MY VIEW OR MY EXPERIENCE, I
SHOULD SAY, IS THE REAL
PARTNERSHIP DOESN'T HAPPEN AT
THE NATIONAL LEVEL OR EVEN IN A
LOT OF WAYS AT THE STATE LEVEL.
IT HAPPENS AT THAT LOCAL
COMMUNITY LEVEL.
THAT'S WHERE THE MOST EFFECTIVE
PARTNERSHIP IS GOING TO OCCUR,
WHERE COMMUNITY LEADERS, LOCAL
PEOPLE THAT ARE KNOWN TEND TO BE
MORE TRUSTED, ARE GOING TO
COLLABORATE AND GET THE WORD OUT
TO THE NEIGHBORHOODS.
THE RESIDENTS IN THE
NEIGHBORHOOD SAYING YOU NEED TO
BE COUNTED.
DON'T WORRY ABOUT WASHINGTON.
DON'T WORRY ABOUT THIS POLITICAL
STEP, YOU NEED TO BE COUNTED
BECAUSE THIS IS OUR FUTURE.
SO WE'VE GOT AN INCREDIBLE,
AMAZING WORK GOING ON RIGHT NOW
AT THAT LOCAL LEVEL.
SO I'M LESS CONCERNED ABOUT THE
STATE LEVEL.
IT'S COOL TO SEE A MAP WHERE YOU
SEE 47 STATES THAT ARE ACTIVE.
THAT MAKES YOU FEEL GOOD.
BUT THE LOCAL STUFF IS WHAT'S
REALLY CRITICAL.
AND SO WE'RE ON TRACK AND I
THINK WE'RE IN A GOOD PLACE ON
THAT.
>> DO YOU WANT ME TO TALK A
LITTLE BIT ABOUT THE TRAINING
LOOP?
>> CAN YOU SAY YOUR NAME?
>> HI.
GOOD MORNING.
I'M DEB STIMPOWSKI, CHIEF OF THE
DECENNIAL CENSUS MANAGEMENT
DIVISION.
SO LET'S LOOK AT A COUPLE OF
THINGS, WE'VE BEEN TALKING A LOT
ABOUT THAT QUALITY CONTROL SLIDE
RIGHT THERE, SO WE HAVE THAT.
PAT HAS A STAFF THAT ACTUALLY
DAILY WE'RE LOOKING AT WHAT'S
FAILING, WHERE IT'S FAILING, YOU
KNOW, AND IF A PARTICULAR AREA
HAS A HIGHER RATE THAN THE REST
OF THE COUNTRY.
SO WE TAKE THAT INFORMATION, AND
WE FEED THAT BACK TO OUR
PARTNERS IN FIELD SO THEY CAN
SEE WHO'S FAILING AND LOOK AT IT
FROM THAT PERSPECTIVE.
I WOULD SAY, YOU KNOW, IN TERMS
OF IMPROVING TRAINING LONG RUN,
WE WILL USE VERY SIMILAR
PROCEDURES WHEN WE GO INTO
UPDATE LEAVE IN THE SPRING, SO
YES, I'LL CALL IT MORE OF A
GLOBAL CHANGE, YES, WE CAN DO
THAT NOW.
FOR WHAT WE'RE DOING, THOUGH,
WITHIN THE FIELD ON A DAY-TO-DAY
BASIS, IT'S INTERESTING WE HAVE
THE STATISTICS RIGHT DOWN TO
LISTERS FAILING AND HOW MANY
BLOCK COLLECTION UNITS THEY'RE
FAILING, SO IT CAN BE MORE ONE
ON ONE TO COURSE CORRECT
SOMEBODY, MAYBE WHO'S
MISINTERPRETING OR NOT FOLLOWING
THE PROCEDURES AS DESIGNED IN
THERE.
ANOTHER THING THAT I THINK IS
VERY IMPORTANT AND IS IN PLACE
FOR ADDRESS CANVASSING AND
RELATIVELY NULL IS A STAFF
WITHIN TIM'S AREA THAT'S ALSO
LOOKING, THE DFQM, AND I'M GOING
TO NOT REMEMBER WHAT THAT
ACRONYM MEANS, BUT THERE'S A
SEPARATE STAFF LOOKING AT
SIMILAR TO HOW PAT'S STAFF IS
LOOKING FROM A QUALITY CONTROL
PERSPECTIVE OF WHAT'S HAPPENING
IN THAT QUALITY CONTROL
OPERATION, THEY'RE ALSO LOOKING
FOR ARE THERE THEMES, IF WE SEE
AN OFFICE AND I DON'T WANT TO
CALL OUT AN OFFICE BECAUSE THAT
WOULD BE A BAD IDEA TO DO SO, SO
SAY OFFICE A SEEMS TO HAVE A
HIGHER FAIL RATE.
WE HAVE A DIFFERENT SET OF EYES
LOOKING KIND OF FROM A DIFFERENT
LENS OF IS THERE A SYSTEMATIC
ISSUE GOING ON THERE, AND I'M
REALLY HAPPY TO SAY TO DATE,
WHERE WE ARE IN THE OPERATION,
THERE HAS NOT BEEN SYSTEMATIC
THINGS.
IT'S REALLY, I THINK, GONE TO
THAT MORE INDIVIDUAL FEEDBACK.
SO I THINK THAT COVERS THE BASIS
ON THAT.
>> THIS IS TIM OL SON.
IF I COULD JUST ADD IN, IN 2010,
WHEN WE -- WELL, 2009, WHEN WE
DID THE ADDRESS CANVASSING IN
THE FIELD, WE USED A DEVICE, IT
WASN'T AN IPHONE BUT IT WAS KIND
OF A CUSTOM DEVISED DEVICE, AND
THE SCREEN THAT THE LISTER HAD
WAS ABOUT 3 BY 3 INCHES.
AND THAT WAS OUR FIRST TIME
DOING AN ELECTRONIC DATA
COLLECTION NATIONWIDE ADDRESS
CANVASSING.
SO 3 BY 3 INCHES, I MEAN, JUST
PUT THAT IN YOUR HEAD, NOW WE'RE
USING A LAPTOP.
AND I DON'T KNOW EXACTLY THE
SCREEN SIZE, IF IT'S AN 11 OR A
13-INCH, BUT I'VE SEEN A LOT OF
THESE IN USE.
IT'S A LOT BETTER.
IT'S AN AMAZINGLY A LOT BETTER
FOR THE END USER WHO'S OUT THERE
IN THE FIELD.
YOU CAN REALLY ACTUALLY DO A
BETTER JOB.
AND ALSO THE NUMBER OF PEOPLE
THAT ARE FAILING, IT'S A VERY
SMALL SUBSET OF THE LISTERS.
MY EXPERIENCE HAVING LIKE AL AND
MANY OTHERS BEING OUT THERE TO
OBSERVE, BEING ABLE TO
CONCEPTUALLY UNDERSTAND
GEOGRAPHIC CONCEPTS IS NOT
SOMETHING 100% OF THE POPULATION
GETS.
I TRY TO BE LEGITIMATE HERE.
SOME PEOPLE LOOK AT A MAP AND
THEY DON'T KNOW WHAT THEY'RE
LOOKING AT, RIGHT?
I WON'T ASK HERE AMONG YOU IF
ANY OF YOU HAVE GOT THAT ISSUE,
BUT IT'S AN ART MORE THAN A
SCIENCE, AND
SO WE EXPECT PEOPLE
TO FAIL.
WE DO THE RETRAIN, AND SOME OF
THEM, THE RETRAINING DOESN'T
GIVE THEM THE ART, SO THEY DON'T
ADOCTOR'S
ADDRESS CANVAS FOR US ANYMORE.
THAT'S JUST HOW IT WORKS AND
WE'RE PRETTY PLEASED WHERE WE'RE
AT SO FAR.
>> JACK?
>> THANK YOU.
JACK LEVIS.
REALLY NOT A LOT OF -- REALLY I
DIDN'T SEE ANY BAD NEWS IN HERE,
JUST GOOD INFO, BUT I DO HAVE A
COUPLE OF ITEMS THAT MAYBE YOU
WANT TO LOOK AT FROM MY OWN
EXPERIENCE.
ON THE PRODUCTION VERSUS COST, I
NOTICE -- GENERALLY IN MY
EXPERIENCE, THOSE TWO WILL BE
VERY PARALLEL LINES.
IF YOU'RE PERFORMING FASTER OR
BETTER, GENERALLY YOUR COST WILL
LOOK VERY PARALLEL TO THAT.
IN THIS CASE, YOUR COST IS DOWN
MUCH MORE THAN YOUR PERFORMANCE
IS UP.
SO CHANCES ARE THEY WERE JUST
PLANNED DIFFERENTLY, CHANCES ARE
THERE'S SOMETHING ELSE IN THERE,
BUT USUALLY WHEN I SEE SOMETHING
LIKE THAT, I WANT TO
DOUBLE-CHECK THAT THERE'S NOT
WORK THAT'S NOT DONE THAT THE
COST IS GOING TO END UP CATCHING
ME LATER.
SO JUST SOMETHING FOR YOU TO
LOOK AT BECAUSE I WOULD HAVE
EXPECTED THOSE LINES TO BE MUCH
MORE PARALLEL THAN THEY ARE.
FROM THE SYSTEM SIDE AGAIN, I
DIDN'T SEE ANYTHING NEGATIVE.
IT LOOKED TO ME LIKE THE ITEM IS
NOT READY TO TEST YET.
THEY DON'T LOOK LIKE CRITICAL
PATH TO ME.
SO I JUST WANTED TO VALIDATE
THAT.
AND THEN I NOTICE THERE'S A
NUMBER OF ITEMS WAITING FOR
PRODUCTION.
>> I JUST WANT TO UNDERSTAND,
ITEMS NOT READY TO TEST?
>> YOU HAVE A TEST READINESS
REVIEW.
I'M LOOKING AT THE THINGS THAT
ARE NOT READY TO TEST YET, THEY
DON'T LOOK LIKE CRITICAL PATH
ITEMS TO ME SO I'M JUST ASSUMING
THAT TO BE CORRECT.
>> THEY ARE CRITICAL PATH FOR
CENSUS.
WE JUST HAVE SET THIS UP IN A
WAY THAT THAT'S WHEN WE WANT
THEM TO BE READY TO TEST IN OUR
PLAN.
>> MY POINT IS, I DIDN'T READ IN
THERE THAT YOU COULDN'T START
THE TEST, THAT THOSE ITEMS
AREN'T GOING TO STOP YOU FROM
BEGINNING THE CENSUS.
>> CORRECT.
>>  THEY LOOK NORMAL TO ME.
SO I'M ALSO ASSUMING THAT
TESTING IS GOING WELL SO THAT
ITEMS THAT HAVEN'T FINISHED
FEST
TESTING, I DIDN'T SEE ANYTHING
THAT LOOKED WRONG THERE.
MY ONLY QUESTION THAT BRING UP
ALL THE TIME IS, ONE, DO YOU
KNOW YOUR CRITICAL PATH, DO YOU
REALLY KNOW THE CRITICAL PATH
LEFT AND ARE FOCUSING ON THAT,
AND MAYBE YOU COULD JUST -- A
MINUTE ON WHAT ARE THE BIG RISKS
LEFT IF FRONT OF YOU.
NO YOU THAT YOU'VE GOT THIS.
AT THIS POINT IN THE PROJECT,
WHERE YOU DON'T WANT TO BE IS
FIXING HISTORY.
YOU DON'T WANT TO BE SITTING
HERE SAYING WHAT DO I NEED TO DO
TO FIX YESTERDAY, WE WANT TO BE
LOOKING AHEAD.
AND IT FEELS TO ME LIKE THAT'S
WHERE YOU ARE, SO WHAT ARE THE
BIG RISKS IN FRONT OF YOU THAT
YOU'RE TRYING TO, YOU KNOW,
CLEAR THE WAY FOR TO MAKE SURE
THINGS ARE CLEAN?
THE BIG -- THE GAME OF THE
CENSUS, THE BIG PLAY IS THE
NON-RESPONSE FOLLOW-UP.
COMBINE THAT WITH -- AND THAT'S
ALWAYS THE GAME WITH THE CENSUS,
BUT COMBINE WITH THAT THE
INTERNET SELF RESPONSE AND THOSE
ARE THE TWO POINTS THAT I FOCUS
THE MOST ON.
EVERYTHING ELSE -- FIRST OF ALL
WE'RE VERY LUCKY THAT WE HAVE
THE STAFF WE HAVE AND A THE
PREPARATION THAT WE HAVE THROUGH
THE DECADE, BUT THOSE ARE THE
THINGS WE'RE FOCUSING ON, WE'RE
GETTING A LOT OF GREAT
EXPERIENCE AS WE ALWAYS DO, THE
ADDRESS CANVASSING OPERATION IS
REALLY THE LAUNCH OF THE CENSUS.
SO THERE ARE A LOT OF THINGS
THAT HAVE TO WORK IN AN ALMOST
IDENTICAL WAY IN ADDRESS
CANVASSING AS THEY DO IN
NON-RESPONSE FOLLOW-UP.
SO ANY OF THE HICCUPS WE HIT,
ANY OF THE UNEXPECTED THINGS,
FOR EXAMPLE, IF SOMEBODY
PREDICTED THAT THEIR LOG FILE
WAS GOING TO ONLY NEED A HALF A
GIG TO RUN AND WE FOUND OUT IT
NEEDS THREE TERABYTES, WE'RE
FINDING THAT OUT NOW.
AND WHEN WE SEE THINGS COME UP,
WE'RE FIGURING OUT WAYS TO
ANTICIPATE THE BIG OPERATIONS.
THERE'S NOTHING THAT COMPARES TO
PRODUCTION, THOUGH.
SO WE ALWAYS ANTICIPATE THE
FIRST FEW WEEKS OF PRODUCTION TO
BE AT LEAST ROCKY, SOMETIMES
VERY ROUGH.
BUT LIKE I SAY, WE HAVE A GOOD
STAFF, I THINK WE HAVE GOOD
TOOLS IN PLACE, GOOD PROCESSES
AND WAYS TO HANDLE THE THINGS
THAT ARE GOING ON.
BUT IF THERE ARE SPECIFICS THAT
YOU WANT ME TO ADDRESS, THAT'S
REALLY WHERE WE ARE, IS
NON-RESPONSE FOLLOW-UP AND ISR.
DEB WANTS TO SAY SOMETHING.
>> SO AS -- DEB STIMPOUWSKI.
TO MY FELLOW OPERATIONS COMRAD
HERE, THE OTHER THING THAT
ADDRESS CANVASSING HAS BOUGHT US
IS A GREAT OPPORTUNITY FOR US TO
RUN OUR OPERATIONS MANAGEMENT
STRUCTURE.
WHAT HAPPENS DAILY -- PEOPLE
THAT ARE IN THE BUREAU KNOW 8, 1
AND 4.
WE HAVE BEEN ABLE TO EXERCISE
THAT REGIMEN SINCE WE STARTED IT
ACTUALLY IN THE MIDDLE OF JULY
WITH THE TRAINING FOR ADDCAN
FIGURING, THAT WAS KIND OF
TRAINING FOR US AND WE'VE RUN
THAT ROUTINE EVERY DAY SINCE
THEN, AND THEN IT WAS NOT GOOD
LUCK BUT IT WAS AN OPPORTUNITY
WITH DORIAN TO ENGAGE ANOTHER
PART OF THAT SPECIAL SITUATION
WITH RAPID RESPONSE.
SO I AGREE WITH MICHAEL, WE
TESTED SO MUCH OF THIS, BUT THIS
IS THE BIGGEST VOLUME OF PEOPLE
AND YOU CAN NEVER HAVE THAT MANY
PEOPLE IN A TEST.
SO IN TERMS OF MITIGATING RISK
ON, WE'VE GOT A LOT OF PEOPLE
HERE, WE HAVE TO WORK IN A BIG
TEAM TO MOVE THESE THINGS
FORWARD.
WE'VE ACTUALLY GOT -- I FEEL
VERY GOOD, WE'VE GOT A LOT OF
EXPERIENCE NOW UNDER OUR BELT
WITH WHAT HAS BECOME VERY
ROOTENIZED WITH HOW WE HANDLE
SMALLER PROBLEMS, HOW WE GET
STATUS, ET CETERA, ET CETERA.
I THINK THAT'S ALL I WAS GOING
TO SAY ON THAT.
I DON'T KNOW IF AL WANTS TO ADD
ANYTHING.
>> JAY?
>> SO THIS A QUESTION OF
CLARIFICATION.
SO THE IN-OFFICE REVIEW CUTS
SOME AREAS OFF THE TOP, THESE
ARE CLEAN, BUT IS THERE THEN
SOME OPPORTUNITY FOR THOSE TO BE
SAMPLED AND CHECKED DOWN THE
ROAD?
>> YEAH, DEIRDRE HAD THE
QUESTION ABOUT THAT BEFORE.
WE ARE ACTUALLY PUTTING SOME OF
THOSE BACK INTO THE WORKLOAD IN
FIELD ADDRESS CANVASSING TO
VALIDATE THE OFFICE DID WHAT IT
WAS SPOATIONED TO DO.
>> THAT'S WHAT I HEARD BUT I
WANTED TO CLARIFY.
THANK YOU.
>> GREAT.
JOE?
>> THIS IS MORE OF A
GENERATIONAL QUESTION.
>> STATE YOUR NAME.
>> FORGIVE ME.
SORRY, ALLISON WENT MY NAME IS
JOE WHITLEY.
THANK YOU.
THIS IS MORE OF A GENERATIONAL
QUESTION FOR ME BECAUSE I'M NOT
A MILLENNIAL, BUT AS WE LOOK AT
MILLENNIALS AND HOW THEY DEAL
WITH THE RESPONSES IS SOMETHING
THAT I WANTED TO ASK ABOUT.
ATLANTA, WHERE I LIVE, THOSE ARE
STREET PHENOMENON GOING ON WHICH
IS JUST A MASSIVE AMOUNT OF
CONSTRUCTION CRANES, THEY ARE
APARTMENT COMPLEXES,
CONDOMINIUMS, WHERE PEOPLE LIVE
IS CHANGING IN ATLANTA WHERE I
LIVE.
AND AS I DRIVE PAST THESE
CONDOMINIUMS, APARTMENT
BUILDINGS, I WONDER WHO IN THE
HECK IS LIVING IN THOSE PLACES,
YOU KNOW, AND WHO ARE THEY.
AND I'M EXCEEDINGLY LARGE
NUMBERS MILLENNIALS ARE CHOOSING
NOT TO LIVE IN A COMMUNITY
BLOCK, PER SE, THEY'RE LIVING IN
THESE NEW CONSTRUCTION, REALLY,
SOME OF IT'S GOING UP AS I
SPEAK, AND PEOPLE MOVING IN VAST
NUMBERS, RELOCATING IN THE
ATLANTA AREA TO THESE PREFERRED
LOCATIONS IN THE CITY OF
ATLANTA, AND I WAS JUST REALLY
CURIOUS ABOUT THOSE PEOPLE IN
THOSE UNITS, WHO THEY ARE, THEIR
RESPONSIVENESS, WHICH IS THE
ISSUE YOU'RE DEALING WITH WHICH
IS NONRESPONSIVENESS, PEOPLE
CHOOSING NOT TO RESPOND.
PEOPLE WHO MAY HAVE TUNED OUT
BECAUSE OF SOCIAL MEDIA TO
RESPONDING TO THE CENSUS SEE
GOVERNMENT AS A PHENOMENON THAT
THEY'LL REALLY WANT TO SPEND
MUCH TIME THINKING ABOUT, NOT
NECESSARILY NOT PROUD AMERICA,
CITIZENS OF AMERICA, BUT THEY'RE
NOT ENGAGED.
THIS IS A GENERALIZATION ON MY
PART.
BUT I WAS JUST CURIOUS ABOUT HOW
DO YOU REACH THAT GROUP OF
PEOPLE IN THOSE NEW PLACES THAT
ARE A DIFFERENT TYPE OF
INDIVIDUAL WHO DOESN'T
NECESSARILY CARE ABOUT ANY
COUNTY?
>> TWO THINGS.
I'LL ASK ALLEY TO TALK ABOUT HOW
WE REACH OUT TO THEM FROM A
MEDIA PERSPECTIVE.
BUT WE REALIZE THAT IN SPITE OF
OUR BEST EFFORTS TO GO IN AND
GET PEOPLE TO SELF RESPOND
APPROXIMATELY 39% OF THE NATION
WILL NOT SELF RESPOND.
AND SO THE 500,000 PEOPLE THAT
WE'RE SENDING KNOCKING ON DOORS
TO GET THE RESPONSE DURING A
NON-RESPONSE FOLLOW-UP PERIOD
WILL BE FOCUSED ON THOSE PEOPLE
WHO CHOOSE NOT TO RESPOND NO
MATTER WHAT INCENTIVE, NO MATTER
WHAT MOTIVATION, NO MATTER WHAT
ADVERTISEING GOES OUT TO THEM,
WE'RE GOING TO VISIT THEM IN AN
ATTEMPT TO GET THEM TO RESPOND
THAT WAY.
WE HAVE FOUND THAT THAT PERCENT
CAN BE MANAGED, SO WE WILL GET A
GOOD COUNT WITH PEOPLE GOING
DOOR TO DOOR WHO ARE NEIGHBORS,
WHO LIVE IN THEIR NEIGHBORHOOD,
RECRUITING THEM INTO OUR
WORKFORCE, AND A LOT OF THOSE
FOLKS, I HAVE FOUND ARE
INTERESTED IN A PART-TIME JOB
WITH CENSUS.
IT'S A $13 TO $30 AN HOUR JOB TO
GO BE SOCIAL AND KNOCK ON DOORS,
MEET YOUR NEIGHBORS, JUST LIKE
MCDONALD'S SOMETIMES RUNS THEIR
ADS, IT TALKS ABOUT WORKING WITH
YOUR FRIENDS AND DOING THOSE
KIND OF THINGS, THAT'S ANOTHER
MOTIVATOR TO PEOPLE IN THE
MILLENNIAL GROUP TO PARTICIPATE
IN THE COMMUNITY, THE CENSUS FOR
THEIR OWN COMMUNITY, WHICH ARE
THEIR FELLOW BROTHERS AND
SISTERS, BUT YEAH, WE WILL BE
AGGRESSIVELY VISITING THEM
DURING NON-RESPONSE FOLLOW-UP.
AND THAT'S OUR PRIMARY EFFORT,
AND THEN ALI, FROM A MEDIA
PERSPECTIVE.
>> I THINK IN THE INTEREST OF
KEEPING US ON TIME AND GETTING
US TOWARD THE BREAK, WE'RE GOING
TO GO THROUGH A DEEP DIVE OF OUR
ENGAGEMENTS CAMPAIGN AND AN EVEN
DEEPER DIVE INTO PARTNERSHIP
OVER AT THE LOCAL AND NATIONAL
LEVEL AFTER THE BREAK.
BUT THAT KEY QUESTION OF HOW TO
INCREASE SELF RESPONSE AMONG
PEOPLE, WHETHER THEY'RE
MILLENNIALS OR EVEN THE YOUNGER
GENERATION, THE FOLLOWING
GENERATION THAT MAY BE MOVING
OUT OF THE GRADUATING FROM HIGH
SCHOOL NOW, MOVING OUT ON THEIR
OWN, HOW TO GET THOSE FOLKS WHO
ABSOLUTELY HAVE NOT PARTICIPATED
IN A DECENNIAL CENSUS BEFORE,
AND HOW TO REACH OTHER
POPULATIONS, PARTICULARLY THOSE
THAT MIGHT BE RENTING, AND OTHER
HARD TO COUNT POPULATIONS, IT'S
WOVEN THROUGHOUT THE ENTIRETY OF
OUR COMMUNICATIONS CAMPAIGN, AND
WE'LL PROBABLY DISCUSS AS PART
OF OUR UPCOMING MEETING A LITTLE
BIT OF THE DEEP SORT RESEARCH
THAT WENT IN TO FIGURING OUT
WHAT ARE THE MINDSETS, WHAT ARE
THE MOTIVATORS TO MOVE THOSE
FOLKS AND WE CAN ADDRESS SORT OF
THAT YOUNG AND MOBILE POPULATION
SPECIFICALLY.
>> KEN?
>> KEN SIMONSON.
VERY ENCOURAGING TO SEE THE COST
SAVINGS AND THE PRODUCTION
RESULTS AND I JUST WONDERED, IS
THERE EX-FLEXIBILITY
IS
THERE FLEXIBILITY TO REPROGRAM
FUNDS THAT YOU DON'T NEED TO
SPEND ON THIS ACTIVITY.
I REALIZE IT WOULD STAY WITHIN
THE 2020 CENSUS, THAT'S FINE,
BUT I ASSUME THERE ARE HEARS
THAT YOU WOULD LIKE TO BE ABLE
TO PUT MORE MONEY IN.
>> YES, MY BUDGET TEAM MEETS
WITH ME WEEKLY, AND WE LOOK AT
REPROGRAMMING FUNDS THAT WE HAVE
GAINED EFFICIENCIES AND SAVED TO
PLACES THAT WE HAVE GREATER
NEEDS IN THE CENSUS.
NOW WE'RE NOT GOING TO BE
TOUCHING THE ADDRESS CANVASSING
DIFFERENTIAL UNTIL THE OPERATION
IS COMPLETED.
AS JACK SAYS, WE MAY RUN INTO
SOMETHING TOWARD THE END OF THE
OPERATION THAT CAUSES US TO
DEPLOY THOSE FUNDS, BUT WHEN THE
OPERATION IS COMPLETED, YES,
WE'RE LOOKING AT HOW DO WE
REDEPLOY FUNDING WITHIN OTHER
AREAS OF THE DECENNIAL CENSUS TO
MEET OTHER NEEDS THAT WE HAVE.
IN SOME CASES, IT'S I.T. NEEDS,
IN SOME CASES, IT'S PARTNERSHIP,
IN SOME CASE, IT'S OUTREACH TO
HARD TO COUNT COMMUNITIES BUT
YES, WE DO MAINTAIN THAT
FLEXIBILITY.
>> IF I MIGHT ADD, AL, ENRIQUE
LAMAS, CENSUS.
WE DO HAVE SOME PARAMETERS THAT
ARE BASED ON APPROPRIATIONS LAW
THAT WE MUST FOLLOW.
SO WE CAN'T MOVE IT FROM 2020
CENSUS TO CONSTRUCTION PROGRAMS
WHICH WERE YOUR TWO AREAS THAT
YOU TALKED ABOUT.
SO I JUST WANT TO MAKE THAT
CLEAR.
AL IS TALKING WITHIN THE 2020
PROGRAM.
AND WE DO FOLLOW
APPROPRIATIONS.
>> OF COURSE.
ALLISON PLYER, I'M GOING TO CALL
ON MYSELF.
SO YOU KNOW, AS I'VE BEEN
TALKING MORE AND MORE WITH FOLKS
WHO ARE VERY INTERESTED IN
ENSURING THE COMPLETE COUNT IN
OUR AREA,, IT'S BECOME REALLY
CLEAR THAT THERE ARE LOTS OF
QUESTIONS ABOUT HOW IT'S GOING
TO WORK WITH THE ONLINE
RESPONSES THAT I HAVEN'T BEEN
ABLE TO GET ANSWERS TO.
MAYBE PEOPLE HAVE ANSWERS AND I
HAVEN'T ASKED THE RIGHT PEOPLE,
SO I WANT TO ASK Y'ALL.
SO WE HAVEN'T SEEN THE INTERNET
SELF RESPONSE, YOU KNOW,
FUNCTIONALITY YET, BUT BARRING
THAT, I'M WONDERING WHAT THAT
USER EXPERIENCE WILL BE LIKE.
WILL IT POPULATE ADDRESSES THE
WAY WE TEND TO SEE IN, YOU KNOW,
GOOGLE MAPS OR ARE PEOPLE,
ASSUMING THEY DON'T HAVE AN
I.D., OR WILL PEOPLE BE ACTUALLY
TYPING IN THEIR ADDRESSES
BECAUSE THERE COULD BE SOME USER
ERROR IF IT'S FILLING IN
ADDRESSES FROM THE MASTER
ADDRESS FILE.
SO I'M GOING TO GIVE YOU LIKE
THREE QUESTIONS.
>> CAN I ASK THEM ONE AT A TIME?
>> YES.
>> IT WILL NOT POPULATE.
PEOPLE WILL HAVE TO -- ONE OF
THE REASONS FOR THAT IS THEY MAY
NOT BE AT THEIR RESIDENCE AT THE
TIME THEY OPT TO DO CENSUS.
WE'VE OPTIMIZED IT FOR MULTIPLE
DEVICES AND ONE OF THE THINGS
WE'VE SAID TO PARTNERS IS YOU
MAY HAVE AN EVENT WHERE YOU HAVE
200 OR 300 PEOPLE AND YOU SAY
EVERYONE TAKE OUT YOUR
SMARTPHONES, LET'S DO YOUR
CENSUS NOW.
WE DON'T WANT EVERYBODY AT THAT
COMMUNITY SENATOR OR CHURCH
BECAUSE IT POPULATES BASED ON
THEIR GPS LOCATION, SO THEY
REALLY HAVE TO PUT IN THEIR OWN
ADDRESS.
>> BUT IF THEY HAVE AN I.K.,
THEY WILL SEE THEIR ADDRESS.
>> I'M SAYING NON-I.D.
>> GREAT.
THAT'S A GREAT SEGUE TO MY NEXT
QUESTION WHICH IS, CAN PARTNERS
SUPPLY DEVICES?
SO COULD A PARTNER HAVE, YOU
KNOW, AN iPAD --
>> YES, VERY DEFINITELY.
WE'RE WORKING, FOR EXAMPLE, WITH
THE LIBRARIES, AND THE LIBRARIES
HAVE COMPUTERS WITHIN THEIR
ACTUAL LIBRARY FOR PEOPLE WHO
COME.
SOME OF THEM ARE GOING TO
DEDICATE CERTAIN BANKS OF
COMPUTERS FOR PEOPLE WHO WANT TO
FILL OUT THEIR CENSUS ON THOSE
COMPUTERS.
PARTNERS CAN BRING IN iPADS
AND LET'S COME INTO OUR PLOAX.
THE
IT CAN BE ANYBODY DEVICE AS LONG
AS YOU PUT IN YOUR RIGHT
INFORMATION.
>> EXCELLENT.
IF PARTNERS ARE WONDERING IF
THERE'S ANY REQUIREMENTS OR
CONSIDERATIONS OR LEGAL ISSUES
OR ANYTHING THEY HAVE TO
CONSIDER WHEN THEY'RE USING
THEIR DEVICE TO HELP SOMEBODY
FILL OUT THE CENSUS.
>> THEY CAN'T FILL IT OUT FOR
THE PERSON.
NUMBER ONE, PERSON MUST FILL IT
OUT FOR THEMSELVES, OKAY?
>> OKAY.
>> OUTSIDE OF THAT, THEY'RE
USING THEIR DEVICE, ONE CAN JUST
GO TO THE INTERNET AND FILL OUT
THE CENSUS ON THE INTERNET.
THERE ARE NO OTHER STIPULATIONS
THAT I CAN THINK.
>> WHAT IF SOMEBODY WAS, LIKE,
VISUALLY IMPAIRED, COULD I HELP
THEM BY FILLING IT OUT?
>> IF THEY'RE VISUALLY IMPAIRED,
YOU CAN HELP THEM BY FILLING IT
OUT.
JUST LIKE WHEN WE HAD A MAIP
FORM, SOMEONE WHO'S PHYSICALLY
IMPAIRED, THEY CAN HELP THEM
FILL OUT THEIR PAPER FORM.
>> IS THERE SOME WRITTEN
GUIDANCE ON THAT THAT WOULD BE
HELPFUL TO PARTNERS?
>> SO THERE HAS BEEN SOME
WRITTEN GUIDANCE SHARED WITH
PARTNERS ALREADY.
I'D SAY MORE LIKE A TWO-PAGER
WITH THE BROAD OUTLINE THAT AL
HAS JUST GONE OVER, AND I
UNDERSTAND WE ARE WORKING RIGHT
NOW AND PROBABLY CLEARING
THROUGH DECENNIAL COMMUNICATIONS
RIGHT NOW MORE IN DEPTH GUIDANCE
TO ANSWER ADDITIONAL QUESTIONS
LIKE MANY OF THE ONES YOU JUST
BROUGHT UP.
>> GREAT.
THAT'S SO FANTASTIC.
AND THEN IF THERE ARE A LOT OF
PEOPLE ANSWERING ALL AT ONCE IN
ONE LOCATION, WILL THERE BE ANY
PROBLEMS WITH THAT SORT OF --
>> WE'RE WORKING ON MAKING SURE
THAT DOESN'T HAPPEN.
I'M GIVING YOU THAT ANSWER
BECAUSE WE HAVE CERTAIN SECURITY
PROTOCOLS IN PLACE TO PROTECT US
FROM BOTS AND AUTOMATED ANSWERS,
WE WANT TO MAKE SURE THAT
DOESN'T ALSO IMPINGE ON BEING
ABLE TO HAVE GROUP SESSIONS.
WE MAY END UP SAYING TO OUR
PARTNERS, THIS IS HOW WE PREFER
YOU DO IF YOU HAVE GROUPS OF
PEOPLE DO IT SO IT PASSES
THROUGH OUR SECURITY SYSTEM
PROPERLY.
BUT WE'RE WORKING ON THAT RIGHT
NOW, WE'RE ACTUALLY RUNNING
TESTS ON VARIOUS LEVELS OF
PARAMETERS TO DETERMINE WHEN
EXACTLY WE RUN INTO A BLOCK AND
WHEN WE DON'T.
>> YOU GUYS ARE SO COOL.
SO THIS IS WHAT PEOPLE WANT TO
KNOW.
AND SO THEN WILL THERE BE LIKE A
PHONE NUMBER THEY CAN CALL IF
THEY'RE HAVING AN EVENT AND THEY
HAVE A PROBLEM?
>> YES, ABSOLUTELY.
>> YOU PUT THAT IN YOUR
INFORMATION STUFF?
>> YES.
WE'RE TALKING ABOUT THE CENSUS
QUESTIONNAIRE ASSISTANCE CENTER,
RIGHT?
Q.YES.
>> SO THAT WILL BE WIDELY SHARED
SET OF NUMBERS.
>> PART OF THAT TOO, IN ADDITION
TO OUR QUESTIONNAIRE ASSISTANCE
CENTER, OFTEN THEY WILL HAVE
WORKED WITH ONE OF OUR
PARTNERSHIP SPECIALISTS TO SET
UP THIS EVENT AND WORK WITH
THEM.
THEY'RE THERE TO ALSO TO HELP
THEM THROUGH THE EVENT AND WORK
THROUGH THE EVENT WITH THEM.
>> PEOPLE ARE SO EE TBER FOR
THIS INFORMATION.
GLL -- PROVIDE INCREDIBLE
SUPPORT TO LOCAL GROUPS LOOKING
TO DO THEIR OWN -- TIM COULD
PROBABLY SORT OF EXPAND ON THIS.
THEY'RE GOING TO BE THERE
HELPING WITH THE EXECUTION AND
MOTIVATION.
>> WE'RE LOOKING FORWARD TO WHEN
YOU PUT THIS OUT.
MY LAST QUESTION IS, IF FOLKS
COME TO A LIBRARY, WILL
LIBRARIES ALSO HAVE THE ABILITY
TO JUST GIVE THEM FORMS IF THEY
WANT TO FILL IT OUT --
>> NO, THEY WON'T.
>> SO THE ONLY WAY TO GET A FORM
IS TO GET IT MAILED TO YOU?
>> THAT'S CORRECT.
>> YOU CAN'T PICK ONE UP AT THE
POST OFFICE?
>> WE MAIL YOU THE FORM.
THERE ARE THREE WAYS TO RESPOND
TO SELF RESPOND.
I WANT TO EMPHASIZE THAT THE WAY
THAT WE'RE SEEING IN ALL OF OUR
TEST, A MAJORITY OF PEOPLE SELF
RESPOND ONLINE.
BUT IF THEY DON'T WANT TO
RESPOND ONLINE, WE HAVE TWO
OPPORTUNITIES.
THOSE PEOPLE THAT LIVE IN AREAS
WITH LOW INTERNET CONNECTIVITY
OR HAVE A PROPENSITY NOT TO WANT
TO RESPOND, ON THEIR FIRST
INVITATION TO PARTICIPATE IN THE
CENSUS WILL RECEIVE A PAPER
FORM.
EVERYONE WHO HAS NOT RESPONDED
BY THE FOURTH INVITATION, WHICH
WILL OCCUR SOMETIME AROUND APRIL
16TH, OR THE 20TH, 24TH,
WILL THEN ALSO GET A PAPER FORM
TO FILL OUT FOR THE CENSUS.
BUT PICK UP THE TELEPHONE, THEY
GO TO OUR CENSUS QUESTIONNAIRE
ASSISTANCE CENTERS AND THEY WILL
TAKE IT RIGHT OVER THE PHONE
WITH A SWORN AGENT ON THE PHONE
TO TAKE IT.
IF THIS DOESN'T WORK, PALE GET
TO MEET ONE OF MY 500,000 BEST
FRIENDS THAT'S GOING TO COME TO
THEIR HOUSE AND COLLECT IT ON A
SMARTPHONE.
>> OKAY.
AND I HAVE ONE LAST THING.
SO IN THOSE AREAS WHERE THEY
DON'T HAVE GOOD INTERNET
CONNECTION AND I KNOW THE
PNEUMONIA RYE TORES WILL BE
GOING TO FOLLOW UP, HOW MUCH
PERSONAL INFORMATION CAN THEY
STORE AN THEIR DEVICE?
>> FIRST OFF, NO INFORMATION IS
BEING STORED ON THEIR DEVICE.
AS THEY PUT INFORMATION IN WHEN
THEY GO IN TO A PERSON, THAT
INFORMATION IS TRANSMITTED
DIRECTLY IN AN ENCRYPTED FORM
BACK TO CENSUS BUREAU.
>> AL, NOT WHEN THEY DON'T HAVE
CONNECTIVITY.
>> YEAH, IF THEY DON'T HAVE
ACTIVITY.
>> IT STORES THAT FORMIN MALL
AMOUNT OF TIME UNTIL THEY GET
CONNECTIVITY.
>> HOW MUCH CAN THEY STORE?
MORE THAN A DAY'S WORTH.
>> MORE THAN A DAY'S WORTH.
>> FOR A LITIONER.
>> AND IT WILL BE SECURE.
>> YES.
>> [INAUDIBLE]
>> THIS IS MICHAEL THIEME.
DATA ARE ENCRYPTED ON THE
MACHINE AND IN TRANSIT.
SO THERE'S NO POINT AT WHICH
DATA -- WELL, KEVIN CAN CORRECT
ME, IN WHICH DATA ARE NOT
ENCRYPTED
.
>> HI.
THIS IS RICHELLE WINKLER.
SO I THINK THAT IT'S REALLY
ENCOURAGING, ALL OF THE
IN-OFFICE ADDRESS CANVASSING
THAT'S GOING ON.
WE'VE HAD A COUPLE OF QUESTIONS
WHETHER THERE'S QUALITY CONTROL
GOING ON IN THE FIELD TESTING
THE OUTCOMES OF THAT, WHICH IS
GREAT THAT THERE IS, BUT I THINK
ONE OF THE POTENTIAL CONCERNS
ASSOCIATED WITH DOING IT
IN-HOUSE, USING SATELLITE
IMAGERY SO HEAVILY, IS THE PONLT
FOR HIDDEN APARTMENTS AND THINGS
LIKE THAT, RIGHT, AND SO I'M
WONDERING IF YOU COULD SAY
ANYTHING MORE ABOUT WHRR THESE
QUALITY CONTROL TESTS ARE
ALREADY HAPPENING AND IF SO,
WHAT YOU'RE YOU'RE FINDING SO
FAR OR IF YOU HAVE ANY RESULTS
FROM THAT.
YOU KNOW, ARE THERE ERROR RATES
ASSOCIATED WITH THIS, FOR
INSTANCE, THAT WE COULD COMPARE
TO THE FIELD OPERATIONS?
>> DEIRDRE?
>> I'LL TALK A LITTLE BIT MORE
ABOUT THE PROCESS, A LITTLE LESS
ABOUT THE ERROR RATES.
BUT THERE ARE SO MANY INPUTS
THAT ARE GOING INTO BUILDING OUR
ADDRESS LIST RIGHT NOW.
I'VE WORKED AT THE CENSUS BUREAU
FOR ALMOST 24 YEARS.
MY ENTIRE CAREER HAS BEEN AROUND
MANAGING GEOGRAPHIC PROGRAMS,
AND I'VE NEVER FELT SO CONFIDENT
ABOUT THE STATE OF OUR
GEOSPATIAL DATABASE.
I MENTIONED THAT WE'VE BEEN
WORKING WITH PARTNERS THROUGHOUT
THE DECADE.
WE'VE ALSO BEEN WORKING WITH THE
UNITED STATES POSTAL SERVICE.
WE'VE ADDED OVER 5 1/2 MILLION
NEW ADDRESS OVER THE COURSE OF
THIS DECADE USING INFORMATION
FROM THEIR DELIVERY SEQUENCE
FILE.
SO WE HAVE THE DSF, WE HAVE THE
GEOGRAPHIC SUPPORT PROGRAM WHERE
WE'VE VALIDATED 99.95% OF OUR
RECORDS.
WE OFFERED GOVERNMENTS THE
OPPORTUNITY TO PARTICIPATE IN
THE LOCAL UPDATE OF CENSUS
ADDRESSES, WHICH IS A LEGAL
LEHMAN LEGAL
LEHMAN DATEDLY
MANDATED PROGRAM.
IT'S THE ONLY -- THEY HAVE TO
SIGN THE SAME CONFIDENTIALITY
AGREEMENTS THAT WE DO IN ORDER
TO SEE OUR INFORMATION.
WE HAD 11,550 GOVERNMENTS
REGISTER TO PARTICIPATE IN THIS
PROGRAM, AND THAT REPRESENTED
OVER 98% OF THE HOUSING UNITS IN
THE NATION.
I'M REALLY PLEASED THAT THROUGH
THEIR PARTICIPATION IN THE
PROGRAM, WE RECEIVED ABOUT
20 MILLION ADDRESS RECORDS.
THE PROGRAM AS DESIGNED WAS
REALLY MEANT TO HAVE NEM SUBMIT
NEW ADDRESS RECORDS TO US OR
CHANGES WHEN THEY SAW THOSE IN
COMPARISON WITH THE TWO
DATABASES.
IN FACT, MANY GOVERNMENTS JUST
SENT US THEIR WHOLE LIST.
BUT WHEN WE ACCEPTED THOSE
20 MILLION, 81% MATCHED TO THE
MASTER ADDRESS FILE, AND OVER
3 MILLION WERE ACTUALLY NEW ADDS
TO THE DATABASE.
THAT PROGRAM ENDED IN MARCH OF
2018, AND IN ORDER TO GIVE
GOVERNMENT AP AN OPPORTUNITY TO
CAPTURE THE NEW HOUSING UNITS,
SO ALL THE CRANES THAT WE SEE AS
WE'RE DRIVING THROUGH OUR
NEIGHBORHOODS, GOVERNMENTS ARE
NOW PARTICIPATING IN THE NEW
CONSTRUCTION PROGRAM.
ANY HOUSING UNITS THAT THEY KNOW
HAVE BEEN BUILT BETWEEN MARCH OF
2018 AND CENSUS DAY, THEY'RE
GOING TO SEND TO US.
SO COMBINED, WE HAVE ALL THESE
PROGRAMS WORKING TO UPDATE THE
MASTER ADDRESS FILE AND WE'RE
MAINTAINING A HISTORY OF EVERY
INPUT WE RECEIVE FOR EACH
ADDRESS RECORD SO THAT WE CAN
CON DULT VALIDATION THROUGHOUT
THE PROCESS.
THIS WILL ALL COME INTO PLAY
WITH THE QC WE'RE DOING IN
IN-OFFICE ADDRESS CANVASSING AND
IN-FIELD ADDRESS CANVASSING.
>> SO JUAN PABLO AND THEN WE'LL
CUT TO THE PHOTO.
>> THIS IS JUAN PABLO.
SO I HAVE MANY QUESTIONS ON THE
2018 END TO END AND I KNOW THE
DATA YOU HAVE RIGHT NOW IS
PRELIMINARY SO I DON'T EXPECT
YOU TO HAVE ANSWERS TO MY
QUESTIONS BUT SOME ARE OBVIOUS
AND PORES MAYBE IT'S QUESTIONS
THAT SHOULD BE EASY TO ANSWER
BUT MAYBE HAVEN'T BEEN
CONSIDERED.
SO I THINK THE FIRST ONE THAT
CAME TO MIND WAS ESTIMATES ON
OVERACCOUNTS -- BY DEMOGRAPHIC
GROUP.
HOPEFULLY THAT INFORMATION WILL
COME THROUGH AT SOME POINT BUT
THAT MIGHT TAKE A LITTLE MORE
TIME TO OBTAIN.
HOW DID THE MODE OF RESPONSE
VARY BY DEMOGRAPHIC GROUP.
THAT SHOULD BE RELATIVELY EASY
TO GET.
WHAT PERCENT OF INTERNET USERS
USED THE EMAIL TO HOUSEHOLDS.
AND WE CAN COPY AND PASTE THEM
LATER.
WHAT PERCENT OF INTERNET
RESPONDERS USE THE I.D. THAT'S
MAILED TO HOUSEHOLDS VERSUS HOW
MANY HAD TO ENTER THE ADDRESS
.
THE OTHER INTERESTING THING IS
IN TERMS OF DROPOFFS, IT WILL BE
INTERESTING TO SEE MAYBE -- I
DON'T KNOW IF THE SYSTEM USES
COOKIES OR MAYBE I.P. ADDRESS TO
GET A SENSE OF HOW MANY PEOPLE
WENT BACK AND TRIED AGAIN.
SO MAYBE THEY DROPPED OFF BUT
WHEN
THEN THEY WENT BACK AND THEY HAD
TO GO OUT AGAIN.
WHAT WAS THE BREAKDOWN OF PC
VERSUS TABLET VERSUS MOBILE
RESPONSES AND HOW DID THEY VARY
BY DEMOGRAPHIC.
THIS WILL BE INTERESTING IN MANY
WAYS FOR YOU BUT ALSO --
>> I THINK SOME OF THAT WAS IN
AL'S PRESENTATION TODAY.
I MEAN --
>> A LITTLE BIT.
>> WE TALKED ABOUT PERCENT OF
PCs, PEB SENT PERCENT OF
MOBILE.
JUST TO GIVE YOU A BLANKET
ANSWER ON SOME OF THESE, THEY'RE
STILL IN THE PHASE OF DATA
MINING THE '18 TEST TO DEVELOP A
LOT OF THIS INFORMATION, AND
SOME OF IT IS NOT DEVELOPED YET.
SOME OF IT IS BUT WE CHOSE TO
ABBREVIATE IT FOR THE PURPOSE OF
THIS PRESENTATION AND WE WOULD
BE GLAD ON SOME OF THIS
INFORMATION TO PROVIDE TO THE
GROUP AT A LATER DATE.
AND IN ADDITION, WE WILL BE
POSTING, YOU KNOW, EVENTUALLY
WE'LL BE POSTING COMPLETE
ANALYSIS OF THE '18 TEST, WHICH
WILL HAVE ALL THAT INFORMATION.
BUT RIGHT NOW, WE CAN WORK WITH
YOU ON SOME OF THESE QUESTIONS.
AND CERTAIN THINGS, LIKE IF YOU
THINK ABOUT THE WAY WE DEVELOP
OUR OVERCOUNT AND UNDERCOUNT
ESTIMATES FOR THE CENSUS, IT HAS
SOMEWHAT TO DO WITH OUR POST
SURVEY DURING
THE '18 TEST.
SO SOME OF THE THINGS WE DO
DURING THE SEBS, WE DIDN'T DO
DURING THE TEST BECAUSE THE TEST
WAS REALLY LOOKING FOR OTHER
CERTAIN SPECIFICS.
HOW DO THE SYSTEMS WORK, DO THEY
WORK, CAN PEOPLE WORK WITH THE
DEVICES MORE THAN SOME OF THE
DEMOGRAPHIC DATA FOR PROVIDENCE,
RHODE ISLAND, TO BE PROJECTABLE
TO THE NATION.
>> I HAD A COUPLE MORE.
>> GO AHEAD.
I'M WRITING.
>> LET'S SEE.
WHAT WERE THE DIFFERENCES IN
DROPOFFS BASED ON TECHNOLOGY TO
RESPOND?
FOR EXAMPLE, WHETHER THE
INSTRUMENT NEEDS A LITTLE MORE
WORK FOR ONE OF THE TYPES OF
TECHNOLOGIES.
AND THE SAME THING BY OPERATING
SYSTEM.
AND ONE THING THAT WILL BE
INTERESTING IS LOOKING FOR
EXAMPLE AT THE AGE OF THE
OPERATING SYSTEM, THAT MIGHT
GIVE YOU A SENSE OF TECHNICAL
SOPHISTICATION OF THE
RESPONDENTS.
AND WHERE YOU MIGHT HAVE
DIFFERENT KINDS OF ISSUES.
A LOT OF THESE, YOU HAVE THE
DATA, IT'S JUST A MATTER OF
PULLING IT OUT.
AND I GUESS I'LL REITERATE WHAT
ALLISON AND THE REST OF THE
COMMITTEE HAS BEEN SAYING FOR
SOME TIME, BUT WOULD WE WOULD 
LOVE TO
SEE THE SCREEN SHOTS AT LEAST OR
SOME OF THE INSTRUMENT FOR THE
INTERNET SELF RESPONSE.
>> WE ARE GOING TO BE TALKING
WITH THE COMMITTEE ABOUT A
MEETING A LITTLE LATER THIS YEAR
WHERE YOU CAN TOUCH, HANDLE,
WORK WITH THE SELF RESPONSE
INSTRUMENT ON A DEVICE AND HAVE
FULL DEMONSTRATIONS FOR THE
COMMITTEE ON THAT.
SO THAT'S IN DISCUSSION RIGHT
NOW IN TERMS OF PLANNING AND
TIMING.
SCREEN SHOTS ARE EASY.
WE CAN PROVIDE THAT.
BUT THIS WAS BETTER THAN SCREEN
SHOTS.
WE'RE GOING TO PUT DEVICES IN
YOUR HANDS AND LET YOU PLAY WITH
THEM.
>> THIS IS ALLISON.
THANKS, JUAN PABLO.
I THINK ALL THOSE ARE GREAT
THINGS WE CAN MAKE SURE WE WRITE
IN THE RECOMMENDATIONS TOO ABOUT
METRICS FOR THEM TO CONSIDER.
THEY'RE REALLY HELPFUL.
GREAT.
OKAY.
I THINK IT'S TIME FOR A PHOTO.
AND A BREAK.
AND WHAT TIME, TOMMY, SHOULD WE
PLAN TO COME BACK?
10 AFTER 11:00, WE'LL BE BACK IN
OUR SEATS.
SO WE'LL HAVE A PHOTO, COMMITTEE
MEMBERS.
PLEASE DON'T LEAVE, WE'RE HAVING
OUR PICTURE TAKEN, AND THEN
WE'LL HAVE A BREAK AND WE'LL
COME BACK IN OUR SEATS AT 10
AFTER.
THANK YOU SO MUCH.
>> TOMMY WRIGHT.
I THINK THE PHOTOGRAPHER WANTS
YOU TO ASSEMBLE WHERE?
RIGHT HERE.
NEAR THE STAGE.
UP FRONT.
[ RECESS ]
THE PROGRAM 
WILL  RESUME AT 11:10. 
... 
... 
...
>> ALL RIGHT. 
WE'RE GOING TO START. 
I UNDERSTAND MARIA WILL NOT BE  
WITH US THIS MORNING, INSTEAD  
KATHLEEN STILES IS GOING TO  
PRESENT AND UPDATE INTEGRATED  
COMMUNICATIONS PROGRAM AND  
MAYBE SOME OTHER FOLKS SHE WILL 
INTRODUCE. 
I DON'T KNOW, WHO IS THE  
LEAD-OFF? 
KATHLEEN, OKAY. 
>> AS TOMMY INDICATED, I'M NOT  
MARIA MALAGON, I'M KATHLEEN  
STILES, CHIEF OF DECENNIAL  
COMMUNICATIONS AND STAKEHOLDER  
RELATIONS. 
I'M MARIA'S BOSS. 
MARIA IS UNAVOIDABLE ABSENT FOR 
MEDICAL REASONS TODAY. 
SHE REGRETS THAT DEEPLY, MARIA  
IS AN ADVISORY COMMITTEE JUNKY, 
SHE LOVES SPEAKING TO ADVISORY  
COMMITTEES. 
THOSE WOULD BE WHO HAVE BEEN  
HERE BEFORE HAVE HEARD HER  
PRESENT. 
SHE HOPES TO BE HERE TOMORROW  
AND COME BY AND SAY HELLO TO  
YOU ALL INDIVIDUALLY AND MEET  
THOSE NEW TODAY. 
ACCEPTING ME AS A SECOND BEST  
REPLACEMENT, I WILL PROCEED  
WITH SOME INFORMATION ABOUT OUR 
INTEGRATED COMMUNICATIONS  
PROGRAM. 
ALSO HERE WITH ME TODAY ARE  
JACK BENSON AND ALEC HUGHES,  
AND THEY ARE WITH TEAM Y&R, AND 
THEY WILL BE DOING ACTUALLY THE 
BULK OF THE PRESENTATION TODAY, 
RATHER THAN ME. 
SINCE WE HAVE A LIMITED PERIOD  
OF TIME TODAY, AND SINCE YOU  
HAVE RECEIVED PRESENTATIONS ON  
THIS IN THE PAST, WE WANTED TO  
FOCUS ON ANSWERING YOUR  
QUESTIONS, AND HAVING COMMITTEE 
DISCUSSION, RATHER THAN GOING  
THROUGH SLIDES. 
WE GAVE YOU A COMPLETE SLIDE  
DECK. 
THERE'S AN UPDATE ON ALL   
ASPECTS OF THE PROGRAM. 
WE HOPE YOU LOOKED AT THAT AND  
ARE READY TO ASK US PROBING AND 
INSIGHTFUL QUESTIONS. 
BEFORE WE START WITH GOING  
THROUGH THE QUESTIONS I DID  
WANT TO OFFER YOU A COUPLE OF  
HIGHLIGHTS. 
I WILL BE SUPER QUICK ON THIS. 
FIRST IS I WANTED TO REMIND YOU 
OF THE RESEARCH-BASED NATURE OF 
OUR COMMUNICATIONS CAMPAIGN. 
THE ENTIRETY OF THE  
COMMUNICATIONS CAMPAIGN HAS  
BEEN BUILT AROUND RESEARCH. 
SINCE WE LAST MET, WE HAVE  
CONDUCTED OVER 180 FOCUS GROUPS 
TOTAL, SOME MAY HAVE BEEN  
BEFORE THE LAST MEETING, BUT  
OVER 180 FOCUS GROUPS. 
WE HAVE FINALIZED OUR RESEARCH  
AND SEGMENTATION MODEL, AND I'M 
PLEASED TO ANNOUNCE ON  
SEPTEMBER 9th WE STARTED OUR  
MONTHLY, WHAT IS NOW A MONTHLY  
2020 TRACKING SURVEY. 
THIS RESEARCH HAS BEEN USED TO  
CREATE TAILORED MESSAGES, TO  
CRAFT CREATIVE MATERIALS, AND  
TO IDENTIFY EFFICIENCIES AND  
DETERMINING WHERE AND HOW TO  
ALLOCATE OUR ADVERTISING. 
YOU'LL BE HEARING MORE ABOUT  
ALL OF THESE SUBJECTS FROM  
JACKIE AND ALEX, WELL, ABOUT  
SOME, IN A LITTLE BIT. 
ALSO I LIKE TO HIGHLIGHT WE  
HAVE AN UPDATED VERSION OF OUR  
WEBSITE ON AUGUST 30th WE  
UPDATEED THE WEBSITE, ADDED  
FEATURES, RESOURCES AND  
MATERIAL TO HEFF 
-- HELP INFORM  THE PUBLIC, 
INCORPORATING  CAMPAIGN 
BRANDING, OPTIMIZED  FOR MOBILE 
DISPLAY, I INVITE  YOU 
TO BROWSE ON  2020CENSUS.GOV. 
AL HIGHLIGHTED PROGRESS AND  
SUCCESS IN OUR ADDRESS  
CANVASSING OPERATION, OUR  
LITTLE PART IN THAT IS WORKING  
ON THE RECRUITMENT ADVERTISING  
WHICH HELPED US BRING ON STAFF  
SO WE CAN PROCEED WITH THE  
FIELD OPERATIONS IN THAT. 
AND JUST TO POINT OUT TO YOU  
THAT IN A VERY, VERY SHORT  
PERIOD OF TIME, ROUGHLY 90 DAYS 
FROM NOW OUR FIRST ADVERTISING, 
IF YOU LIVED IN REMOTE ALASKA  
YOU WOULD BE VIEWING AND  
HEARING SOME OF OUR FIRST OF  
OUR CREATIVE CAMPAIGN. 
SO, WITH THAT, LET ME TURN TO  
THE QUESTIONS THAT YOU ALL HAD  
ASKED IN ADVANCE AND THE FIRST  
IS HAVE WE ACCEPTED THE  
RECOMMENDATION TO BEGIN THIS  
FALL USING SOCIAL MEDIA  
TARGETING FOR OUR HARD-TO-COUNT 
POPULATIONS? 
THE ANSWER IS -- SHORT ANSWER  
IS YES. 
WE HAVE DONE A LOT ON THIS, AND 
WE DO ANTICIPATE DOING MORE ON  
THIS FRONT. 
SO, FIRST LET ME POINT OUT THAT 
WE HAVE STARTED WITHIN THE LAST 
MONTH BEING MUCH MORE ACTIVE ON 
SOCIAL MEDIA. 
YOU SHOULD HAVE BEEN NOTICING  
THIS IN YOUR FACEBOOK, TWITTER  
AND INSTAGRAM ACCOUNTS. 
WE ARE DOING SPECIFIC POSTS  
RELATED TO 2020 CENSUS. 
THESE ARE EDUCATIONAL POSTS. 
MY FAVORITE ONE I'VE SEEN  
RECENTLY CAME ON THE OCCASION  
OF GRANDPARENTS DAY. 
IT'S A LOVELY PICTURE. 
IT IS AN EDUCATIONAL POST. 
IT IS ABOUT MAKING SURE THAT  
YOU COUNT EVERYONE WHO LIVES IN 
YOUR HOME, EVEN IF IT IS YOUR  
GRANDPARENTS RATHER THAN A  
MEMBER OF YOUR NUCLEAR FAMILY. 
REMEMBER THAT HAVE BEEN OUR  
EARLY EDUCATION EFFORTS ARE ALL 
ABOUT -- EARLY AWARENESS  
EFFORTS ARE ABOUT EDUCATION,  
NOT ABOUT MOTIVATING RESPONSE. 
WE'RE NOT TALKING ABOUT  
SPECIFIC ACTIONS AND CALL TO  
ACTIONS UNTIL WE'RE IN A PERIOD 
WHERE WE HAVE SOMETHING PEOPLE  
CAN DO, ONLINE, WHICH WILL NOT  
HAPPEN UNTIL 
MARCH OF NEXT  YEAR. 
WE THINK WE'RE GOING TO BE ABLE 
TO DO MORE THAN THAT, WE'RE  
CLOSE, BUT THE SPECIFICS OF  
WHAT MORE WE WILL BE DOING  
INVOLVING SOCIAL MEDIA AND PAID 
SOCIAL MEDIA ARE STILL UNDER  
SOME CONTRACTUAL NEGOTIATION  
AND WE CANNOT BE SPECIFIC ABOUT 
THEM RIGHT NOW. 
I ANTICIPATE IN THE NEAR FUTURE 
WE'LL BE ABLE TO BE MORE  
SPECIFIC ABOUT WHAT MORE WE'RE  
DOING ON THAT FRONT. 
OOPS, MORE QUESTIONS. 
SO THE SECOND QUESTION WAS,  
WILL ADVERTISING DURING THE  
EARLY HALF OF THE MOTIVATION  
PHASE BE EVALUATED AND AD  
SELECTION ADJUSTED SO MOST  
EFFECTIVE ADS ARE USED, THE  
SHORT ANSWER IS YES. 
THIS IS A MAJOR FOCUS FOR US,  
ITS OWN TASK ORDER UNDER OUR  
CONTRACT. 
WE CALL IT CAMPAIGN  
MOBILIZATION, AND IT'S  
SOMETHING THAT WE'RE VERY MUCH  
PLANNING TO DO. 
AND THE NEXT IS WHAT IS THE  
CURRENT STATUS ON EFFORTS TO  
ADDRESS THE UNDERCOUNT OF YOUNG 
CHILDREN. 
I'LL GIVE BRIEF INFORMATION AND 
SOME INFORMATION ON WHAT WE'RE  
DOING IN TERMS OF THE 2020  
OPERATIONS ON THIS FRONT. 
AND JACK AND ALEX WILL TALK  
ABOUT THE COMMUNICATIONS SIDE  
AND, AND PARTNERSHIP, REAL LET  
ROB TALK. 
BACKGROUND INFORMATION, IN 2020 
OUR ESTIMATED NET UNDERCOUNT  
FOR CHILDREN AGE 0 TO 4 WAS  4.
6%, THAT IS NEARLY 1 MILLION  
YOUNG CHILDREN. 
THE UNDERCOUNT OF YOUNG  
CHILDREN HAS BEEN A PERSISTENT  
ISSUE IN THE CENSUS AND THE NET 
UNDERCOUNT OF YOUNG CHILDREN  
HAS INCREASED IN RECENT  
DECADES, WHEREAS THE UNDERCOUNT 
FOR OTHER GROUPS HAS DECREASED. 
WE FORMED OUR FIRST TASK FORCE  
ON THIS ISSUE IN 2014, AND IN  
VARIOUS PERMUTATIONS WITH FOCUS 
AND NAMES, THE TASK FORCE HAS  
BEEN WORKING EVER SINCE THEN. 
INITIALLY WE WERE FOCUSED ON  
RESEARCH, THEN ON  
IMPLEMENTATION, AND NOW ON THE  
2020 PROGRAM. 
AND A COUPLE THINGS ON THE  
OPERATIONS FRONT. 
UNDERCOUNT OF YOUNG CHILDREN IS 
PART AND PARCEL OF UNDERCOUNT  
ISSUES GENERALLY, AND THERE ARE 
A WHOLE HOST OF ACTIVITIES AND  
OPERATIONS AND IMPROVEMENTS  
THAT WE HAVE MADE IN ORDER TO  
IMPROVE THE CENSUS GENERALLY. 
WE SPENT A LOT OF TIME THIS  
MORNING TALKING ABOUT OUR  
ADDRESS CANVASSING OPERATION  
AND GETTING A GOOD MAP IN  
PLACE. 
DEIDRE TOLD ME ON MANY  
OCCASIONS ONE OF THE SINGLE  
GREATEST INDICATORS OF A HIGH  
QUALITY ACCURATE CENSUS IS HIGH 
QUALITY FRAME, BEFORE YOU START 
OPERATIONS. 
AND I THINK WE'RE MAKING GREAT  
PROGRESS ON THIS. 
I HAVE A LAUNDRY LIST HERE OF  
OPERATIONS THAT WE'RE DOING  
GENERALLY TO IMPROVE THE  
CENSUS, AND THOSE SHOULD ALSO  
HAVE THE SIDE EFFECT OF HELPING 
AMELIORATE UNDERCOUNT OF YOUNG  
CHILDREN. 
I WANT TO POINT OUT A COUPLE  
THINGS WE'RE DOING SPECIFICALLY 
IN OPERATIONS THAT 
DEAL WITH  YOUNG CHILDREN. 
WE'VE ADDED PRIMARY LANGUAGE  
ABOUT YOUNG CHILDREN  
SPECIFICALLY, OUR QUESTION THAT 
ASKS ABOUT EVERYONE LIVING OR  
STAYING AT THIS ADDRESS, WE'RE  
NOW MORE SPECIFIC. 
WE ASKED FOR INFORMATION ON ALL 
ADULTS, CHILDREN AND BABIES  
LIVING OUR STAYING AT THIS  
ADDRESS. 
WE HAVE UPDATED THE WORDING OF  
THE UNDERCOUNT PROBE ON THE  
QUESTIONNAIRE SO IT NOW  
SPECIFICALLY MENTIONS  
GRANDCHILDREN AND UNRELATED  
CHILDREN. 
SO IT IS MORE SPECIFIC AS WELL  
INSTEAD OF SIMPLY WERE THERE  
MORE ADDITIONAL PEOPLE. 
THE UNDERCOUNT -- I'M SORRY,  
COVERAGE IMPROVEMENT INSTRUMENT 
HAS TWO UNDERCOUNT PROBES, ONE  
OF THOSE SPECIFICALLY DEALS  
WITH CHILDREN IN TERMS OF  
PROBING FOR INDIVIDUALS WHO MAY 
HAVE BEEN LEFT OFF THE  
HOUSEHOLD. 
THE NRFU CQU INSTRUMENTS HELPED 
TEXT AND FAQs TO PROVIDE  
INFORMATION TO RESPONDENTS TO  
HELP THEM AND TO THE FIELD  
ENUMERATORS TO HELP THEM  
INCLUDE THEIR CHILDREN. 
WE HAVE IMPROVED OUR TRAINING  
FOR ENUMERATOR -- NRFU  
ENUMERATORS ON THE ISSUE OF  
COUNTING CHILDREN IN THE  
HOUSEHOLD. 
I REVIEWED THE CHANGE. 
IT SPECIFICALLY INCLUDES A CASE 
STUDY THAT IS ABOUT A  
RESPONDENT WHO CONFUSED WHETHER 
THEY SHOULD INCLUDE A  
GRANDCHILD WHO LOVES IN THEIR  
HOME -- LIVES IN THEIR HOME, AN 
EFFECTIVE TOOL TO TRAINEE  
NUMERATORS. 
THESE ARE THE OPERATIONAL  
CHANGES. 
WE'VE GOT CHANGES IN HOW WE'RE  
COMMUNICATING ON UNDERCOUNT OF  
YOUNG CHILDREN AND IN  
PARTNERSHIP. 
WITH THAT LET ME TURN IT OVER  
TO JACK AND ALEX. 
>> THANK YOU, KATHLEEN. 
THANKS FOR THE OPPORTUNITY TO  
TALK TO YOU. 
I'LL ALEX HUGHES, A 32 YEAR  
VETERAN OF YOUNG & RUBICAM. 
WITH ME IS JACK BENSON FROM A  
SMALL BUSINESS, A  
SUBCONTRACTOR, WE PURPOSELY  
MADE A SUBCONTRACTOR ONE OF THE 
DEPUTIES ON THIS ORDER, IN  
ORDER TO GET THE FULL EXTENT ON 
RANGE OF OUR PARTICIPATION FROM 
OUR SMALL BUSINESSES ON THE  
CONTRACT. 
SO WITH THAT, I'M GOING TO WALK 
YOU THROUGH SOME HIGHLIGHTS,  
QUICKLY. 
YOU'VE ALREADY READ SOME OF  
THIS OBVIOUSLY, IF YOU READ THE 
DEC, THEY MAY NOT BE A SURPRISE 
BUT WE'LL GO QUICKLY THROUGH IT 
AND JACK WILL TALK A LITTLE BIT 
ABOUT SOME THINGS WE'RE DOING  
ON THE COUNT OF YOUNG CHILDREN, 
AND WE'LL TURN IT OVER TO YOU  
ALL FOR QUESTIONS AS YOU SEE  
FIT. 
SO, I WANTED TO START HERE ON  
PAGE 4 AT THE TOP, UNDER THE  
CREATIVE AREA, WE HAVE JUST  
COMPLETED OUR TESTING OF ALL OF 
THE CREATIVE WORK THAT WENT IN  
TO TEST. 
THAT REPORT IS GOING TO BE DUE  
AT THE END OF DECEMBER, THE  
CAMPAIGN IS NOW APPROVED, AND  
WE ARE IN THE PROCESS OF MOVING 
INTO WHAT WE CALL THE  
PRODUCTION PHASE. 
THIS IS WHERE WE SEND OUT CREWS 
TO ACTUALLY FILM THE TV SPOT,  
DO THE PHOTO SHOOT, VOICEOVERS  
FOR RADIO SPOTS, THAT KIND OF  
STUFF. 
THERE'S QUITE A LARGE NUMBER OF 
ASSETS BEING PRODUCED, THIS  
PROCESS WILL LAST ALL THE WAY  
UNTIL THE END OF DECEMBER, WHEN 
AS WE SAY IN THE INDUSTRY,  
EVERYTHING HAS TO BE IN THE  
CAN, A REFERENCE TO THE OLD  
FILM CANS THAT YOU MAY  
REMEMBER, WE STILL ACTUALLY USE 
THE TERM, EVEN THOUGH WE'RE IN  
A DIGITAL AGE. 
IN TERMS OF PAID MEDIA, IT'S  
BEEN A VERY EXCITING SUMMER. 
IN APRIL WE STARTED WITH  
ANNOUNCING THE MEDIA BUDGET  
WOULD BE BETWEEN $200 AND $250  
MILLION. 
THAT ANNOUNCEMENT WAS MADE 
AT  OUR MEDIA DAY, VENDOR DAY IN
NEW YORK WHERE WE PUT AN RFP  
OUT TO MEDIA ACROSS THE  
COUNTRY. 
THERE WAS A SESSION IN NEW  
YORK, ONE 
IN PUERTO RICO. 
THE PROCESS SAIDED 2,292  
PROPOSALS FROM DIFFERENT MEDIA  
OUTLETS, SOME MIGHT HAVE  
COVERED DIGITAL AND  
TRADITIONAL, SOME DIGITAL ONLY, 
SOME TV ONLY, THERE WAS QUITE A 
FEW THAT WE RECEIVED AND WE'VE  
BEEN IN THE PROCESS BASICALLY  
ALL SUMMER OF EVALUATING THOSE  
PROPOSALS, AND THEN PUTTING  
THAT TOGETHER WITH WHAT'S KNOWN 
AS THE UPFRONT. 
>> CAN YOU 
ADVANCE THE SLIDE  PLEASE? 
>> SURE. 
THAT'S POINT NUMBER TWO. 
THE NATIONAL UPFRONT  
NEGOTIATIONS IS 
AN INDUSTRY  OPPORTUNITY FOR 
BOTH MEDIA AND  ADVERTISERS TO 
TALK, AND TO  ESSENTIALLY BUY 
MEDIA IN  ADVANCE, PROVIDE 
GUARANTEES ON  PRICE AND ON 
INVENTORY. 
IT'S A VERY IMPORTANT PART OF  
THE PROCESS FOR US BECAUSE IT  
DOES GUARANTEE THAT IN A VERY  
COMPLICATED MEDIA ENVIRONMENT,  
PRETTY MUCH FROM JANUARY TILL  
JUNE NEXT YEAR, GIVEN BOTH THE  
ELECTION AND THE OLYMPICS, THAT 
WE WILL HAVE GUARANTEED  
ADVERTISING POSITIONS, AND  
BECAUSE WE'VE DONE THE  
NEGOTIATION IN ADVANCE AND WITH 
THE FULL WEIGHT OF OUR MEDIA  
PARTNER AT THE TABLE, WE'VE  
ALSO GOTTEN TREMENDOUSLY GOOD  
RATES FOR THE GOVERNMENT. 
I CAN'T GET INTO A LOT MORE  
DETAIL ON MEDIA PACE TODAY  
BECAUSE NEGOTIATIONS ARE STILL  
IN EFFECT. 
AND UNTIL THEY ARE CONCLUDED,  
WE WOULDN'T WANT TO  
DISADVANTAGE THE GOVERNMENT IN  
ANY WAY. 
SO I'LL LEAVE MY COMMENTS ON  
THAT. 
THE ONLY THING I'LL SAY, THE  
FINAL MEDIA PLAN, WHICH IS  
VERSION 2.0, IS TO BE APPROVED  
IN THE MONTH OF NOVEMBER BY THE 
CENSUS BUREAU, SO WE CAN  
ESSENTIALLY GO OUT AND COMPLETE 
THE REST OF THE BUYING THAT HAS 
NOT BEEN DONE YET, EXCEPT FOR  
THE UPFRONT. 
2020 CENSUS.GOV, KATHLEEN  
TALKED ABOUT THE LAUNCH OF 2.0  
ON AUGUST 30, THERE WILL BE A  
2.1 RELEASE IN OCTOBER, AND  
FINAL RELEASE 3.0 WITH ROBUST  
INTERACTIVE FUNCTIONALITY, AND  
A LOT MORE CONTENT. 
THAT WILL GO LIVE IN JANUARY,  
JUST PRIOR TO THE START OF THE  
AD CAMPAIGN. 
CONSISTENT WITH THAT WE ALSO  
LAUNCHED FOR SIS A WEBSITE ON  
AUGUST 30 AS WELL. 
VERY EXCITING, IT COMES WITH 67 
NEW ACTIVITIES, VIDEOS, PRE-K  
SONG. 
I ENCOURAGE YOU TO GO TO THE  
WEBSITE AND LISTEN TO IT. 
IT'S REALLY TERRIFIC. 
YOU CAN SEE HOW IN KINDERGARTEN 
OR EVEN FIRST GRADE IT WOULD BE 
A LOT OF FUN FOR KIDS TO SING  
ALONG. 
WE'VE PRODUCED A STORY BOOK,  
MAPS, FACTSHEETS, FREQUENTLY  
ASKED QUESTIONS, AND TOOLKITS. 
AND THERE WILL BE A LAUNCH  
EVENT IN MEMPHIS IN THE MONTH  
OF OCTOBER, AND WE WILL ALSO  
HAVE A WEEK IN MARCH OF 2020  
WHICH WE WILL CALL SIS WEEK,  
THAT'S IN PLANNING RIGHT NOW SO 
I DON'T HAVE A LOT MORE DETAIL  
TO GIVE YOU. 
SORRY, STATISTICS AND SCHOOLS. 
SORRY. 
APOLOGIES ABOUT THAT. 
AND THEN ADMINISTRATOR KITS OF  
2019, THE 
PROGRAM IS 
WELL  UNDERWAY, AS THE 
PARTNERSHIP  PROGRAM YOU'LL HERE
FROM ROB  AND WILLETTE LATER ON.
OWNED, SHARED, OWNED, THAT IS  
SHARED COULD BE SOCIAL MEDIA,  
ALSO P.R., MEDIA OUTREACH, AS  
WELL AS CRISIS COMMUNICATION. 
WE HAD OUR FIRST CRISIS DRILL  
COMPLETED IN JULY OF 2019, IT  
CONCERNED WHAT HAPPENS IF  
THERE'S A FIRE AT THE NATIONAL  
PROCESSING CENTER, AND SO THE  
TEAM GAMED OUT ALL  
COMMUNICATIONS AND WORK THAT  
WOULD NEED TO BE DONE IN A  
CRISIS SITUATION OF THAT. 
DRILLS, NUMBER TWO AND NUMBER  
THREE, ARE PLANNED FOR THIS  
MONTH. 
AND NEXT MONTH. 
THE DETAILS ON THOSE ARE NOT  
YET AVAILABLE. 
BUT I'M SURE WHEN WE TALK TO  
YOU NEXT TIME WE CAN TALK A  
LITTLE BIT MORE DETAIL ABOUT  
THOSE. 
THERE'S ALSO AT THE SAME TIME  
UNDER THIS ORDER ONGOING  
ONGOING MEDIA BRIEFS, PUBLIC  
RELATIONS OUTREACH, MEDIA  
OUTREACH. 
WE HAVE A LARGE TEAM OUT IN LOS 
ANGELES TODAY DOING A LOT OF  
MEDIA OUTREACH, AND EXCITING -- 
VERY EXCITING FOR US ON  
SEPTEMBER 17th IN  PHILADELPHIA,
WE'RE PLANNING  CONSTITUTION 
DAY, WHICH IS WELL  INTO 
PLANNING. 
AS YOU CAN IMAGINE. 
A LOT OF THESE ACTIVITIES NEED  
TO BE WELL UNDERSTOOD, NOT JUST 
BY THE CONTRACTOR, BUT  
INTEGRATED WITH EVERYTHING ELSE 
THAT CENSUS IS DOING. 
SO WE ARE ALREADY IN THE  
PROCESS OF DOING SOCIAL MEDIA  
MONITORING. 
WE'RE IN THE PROCESS OF LOOKING 
AT A PILOT MEDIA PROGRAM, A  
SOCIAL MEDIA PROGRAM FOR THE  
MIDDLE OF OCTOBER. 
AND AS KATHLEEN MENTIONED, THE  
TRACKING STUDY IS ALREADY  
UNDERWAY SO WE WILL HAVE SOME  
UPDATED INFORMATION,  
PARTICULARLY ON HOW PEOPLE ARE  
THINKING ABOUT MOTIVATORS AND  
BARRIERS COME THE END OF  
SEPTEMBER, EARLY OCTOBER. 
SOCIAL MEDIA PLAN HAS BEEN  
APPROVED, WHICH IS TERRIFIC,  
BECAUSE WE ARE ON OUR WAY TO  
CONTENT PRODUCTION. 
THAT'S IN PROCESS, AS WE  
PRODUCE A LOT OF THE  
TRADITIONAL ADVERTISING, ONE OF 
THE THINGS WE DO IS WE WORK THE 
CONTENT PIECE FOR SOCIAL MEDIA  
IN CONJUNCTION WITH IT BECAUSE  
WE'RE TRYING TO ACHIEVE  
EFFICIENCIES, RIGHT? 
IF WE SHOT A 30-SECOND TV SPOT, 
WE MIGHT SHOOT FIVE MINUTES OF  
FILM BECAUSE THEN WE HAVE THE  
OPPORTUNITY TO DO A LOT OF  
OTHER THINGS WHICH CAN BE PUT  
INTO BANNER ADS AND INTO SOCIAL 
MEDIA POSTS AND WHAT HAVE YOU. 
SO, A LOT OF THAT WORK IS  
ONGOING RIGHT NOW. 
AGAIN, THAT WILL ALL MOSTLY BE  
COMPLETED BY DECEMBER, THE  
DIGITAL WORK, BECAUSE WE CAN DO 
THINGS QUICKLY AND IN REAL  
TIME, SOME OF THAT STUFF MAY  
NOT ACTUALLY HAPPEN UNTIL WE'RE 
ACTUALLY IN THE COUNT. 
YOU ASKED THE QUESTION ABOUT  
WILL THINGS BE CHANGED DURING  
THE COUNT? 
THE ANSWER IS YES. 
IN THE DIGITAL MEDIA SPACE,  
THERE WILL BE DAILY  
OPTIMIZATION THAT HAPPENS, JUST 
THROUGH THE REGULAR BUYING --  
PROGRAMMATIC BUYING OF DIGITAL  
MEDIA. 
WE WILL ALSO BE MAKING CHANGES, 
BASED ON OUR READ OF WHERE  
RESPONSE RATES ARE BY TRACT. 
WE WILL BE LOOKING TO SHIFT  
RESOURCES, IF NEEDED, EITHER  
TAKE RESOURCES AWAY FROM TRACTS 
THAT ARE RESPONDING BETTER THAN 
WE PREDICTED AND MOVING TO  
TRACTS THAT AREN'T RESPONDING  
AS WELL, AND/OR OBVIOUSLY  
ADDRESSING CRISIS SITUATIONS OR 
OTHER SORT OF RUMOR SITUATIONS  
THAT MIGHT REQUIRE SOME KIND  
TARGETED EFFORT TO OVERCOME  
WHATEVER THE ISSUE IS. 
SO CAMPAIGN OPTIMIZATION, WE'RE 
IN THE PLANNING PROCESS ON THAT 
AT THE MOMENT. 
WE'RE DOING TABLE-TOP  
EXERCISES, WE'RE INTEGRATING  
WITH ALL OF THE OTHER ORDERS  
BECAUSE IF WE'RE GOING TO MAKE  
A CHANGE, LET'S SAY AT THE END  
OF MARCH, WE DECIDE THIS AD IS  
NOT WORKING AND WANT TO PUT  
ANOTHER AD ON, AND WE NEED TO  
DO A QUICK RECORD, WE CAN DO  
THAT. 
SO, ALL OF THE ORDERS MEET ON A 
WEEKLY AND MONTHLY BASIS TO  
MAKE SURE WE'RE GETTING THAT  
KIND OF INTEGRATION THAT'S  
GOING TO BE REQUIRED TO MOVE  
QUICKLY WHEN WE'RE IN THE  
MIDDLE OF THE COUNT AND WE'RE  
MEASURING THINGS AND SEEING HOW 
THEY ARE GOING ON A DAY-TO-DAY  
BASIS. 
SO WITH THAT, I'M GOING TO ASK  
JACK TO WALK YOU THROUGH SOME  
OF THE THINGS WE'RE DOING TO  
IMPROVE THE COUNT OF YOUNG  
CHILDREN AND WE'LL PASS TO YOU  
GUYS FOR QUESTIONS. 
>> GREAT. 
THANK YOU, ALEX. 
AS ALEX MENTIONED, OUR EFFORTS  
TO SUPPORT IMPROVING COUNT OF  
YOUNG CHILDREN SPAN ALL OF OUR  
WORK AREAS. 
IT'S NOT A SPECIFIC CAMPAIGN. 
IT'S INTEGRATED THROUGH OUR  
PARTNER WORK, THROUGH OUR  
EARNED OUTREACH, OUR PUBLIC  
RELATIONS WORK, OUR WORK WITHIN 
STATISTICS AND SCHOOLS, WORK ON 
THE WEBSITE, AND IN ALL AREAS. 
THE DEVELOPMENT AND TESTING OF  
OUR CREATIVE. 
A FEW OF THE AREAS -- A FEW  
MILESTONES, OR A FEW  
SIGNIFICANT AREAS OF EFFORT TO  
HIGHLIGHT HERE, ONE WAS WITH  
THAT LAUNCH OF THE WEBSITE AT  
THE END OF AUGUST. 
THERE WERE A NUMBER OF  
ACTIVITIES FOCUSED ON  
PRESCHOOL, THE STORY BOOK, SONG 
THAT ALEX MENTIONED, YOU'LL SEE 
A SHOT HERE OF THAT ACTIVITY  
BOOK, THAT IS NOW AVAILABLE. 
THERE'S FACT SHEET AND FAQ  
DOCUMENTS. 
THERE ARE -- THERE'S A SUITE OF 
PARTNER MATERIALS THAT HAVE  
BEEN DEVELOPED, FOCUSED ON  
ENSURING YOUNG CHILDREN IN THE  
HOUSEHOLD ARE COUNTED. 
AND THESE MATERIALS ARE  
AVAILABLE BOTH IN ENGLISH AND  
SPANISH. 
YOU'LL HEAR MORE ABOUT OUR  
PARTNER OUTREACH AND MATERIAL  
DEVELOPMENT FROM WILLETTE AND  
ROBIN, BUT THERE IS A PORTFOLIO 
FOCUSED SPECIFICALLY AROUND  
YOUNG CHILDREN AND ENGAGING  
PARTNERS ACROSS THE SPECTRUM TO 
HELP SUPPORT THAT MESSAGE AND  
AMPLIFY THAT MESSAGE IN THEIR  
COMMUNITIES AND AMONG THEIR  
CONSTITUENTS. 
THERE WILL BE A KICKOFF EVENT  
AS ALEX MENTIONED, IN FEBRUARY  
OF 2020. 
DETAILS OF THAT ARE TBD. 
BUT IT WILL BE IN CLEVELAND,  
OHIO. 
AGAIN FOCUSED ON IMPROVING THE  
COUNT OF YOUNG CHILDREN. 
WE ALSO HAVE A BANK OF STORIES  
AND TALKING POINTS AROUND THIS  
TO BE WOVEN INTO OUR OUTREACH  
TO MEDIA AND TO COMMUNITY  
PARTNERS, TO ALSO ARM THEM WITH 
MESSAGES AND EXAMPLES. 
FINALLY WE HAVE THE ABILITY  
PARTICULARLY IN THE AREA OF  
DIGITAL TO SPECIFICALLY TARGET  
MESSAGES TO AREAS, TO  
GEOGRAPHIES THAT HAVE HIGHER  
CONCENTRATIONS OF HOUSEHOLDS  
WITH YOUNG CHILDREN. 
WE TYPICALLY ARE TARGETING AT  
ABOUT ZIP CODE LEVEL, SO WE CAN 
USE CENSUS DATA TO HELP US  
IDENTIFY THOSE GEOGRAPHIES  
WHERE THAT MESSAGE IS MOST  
LIKELY TO HAVE A POSITIVE  
IMPACT. 
SO WITH THAT AS A BACK DROP,  
WHAT WE WANTED TO DO AS ALEX  
MENTIONED WAS TURN TO Q&A AND  
TAKE FURTHER QUESTIONS HERE  
FROM THE GROUP. 
>> IF I COULD JUST ADD ONE  
THING ABOUT THE COUNT OF  YOUNG 
-- UNDERCOUNT OF YOUNG  
CHILDREN, THE WAY WE'VE  
APPROACHED IT NOT AS DISCREET  
BUT IN EVERYTHING WE DO, NOT  
JUST STATISTICS AND SCHOOLS  
PROGRAM WE TRY TO ADDRESS THE  
PROGRAM. PROBLEM. 
WE'RE TRYING TO ADDRESS THE  
ISSUE ACROSS EVERYTHING WE DO,  
IN PARTNERSHIP, STATISTICS AND  
SCHOOL, IN THE ADVERTISING,  
DIGITAL AND SOCIAL. 
I FEEL CONFIDENT WE'VE PUT A  
GREAT DEAL OF EMPHASIS ON THIS  
ACROSS ALL THE COMMUNICATIONS  
THAT WILL BE OUT THERE. 
THE OTHER THING I WANTED TO  
SUGGEST MAYBE IS THAT WE  JUST 
-- SOMEBODY ASKED EARLIER  ABOUT
THE MILLENNIAL  POPULATION, AND 
I WAS THINKING  IF WE 
JUMPED QUICKLY TO SLIDE  HERE, 
SLIDE 46 IN YOUR BOOKS, I  
WANTED TO JUST POINT OUT THAT  
ONE OF THE THINGS THAT WE DO  
KNOW BECAUSE OF THE  
SEGMENTATION WORK THAT WE'VE  
DEVELOPED, IF YOU SEE IN THE  
UPPER RIGHT-HAND CORNER THERE  
IS A GROUP CALLED DOWNTOWN  
DYNAMICS, THAT IS VERY MUCH A  
MILLENNIAL SEGMENT. 
THEY HAVE A SLIGHTLY LOWER THAN 
AVERAGE RESPONSE RATE AT 59%,  
AS OPPOSED TO 62.5 THAT WE WERE 
TALKING ABOUT EARLIER. 
SO THERE'S A LITTLE BIT OF WORK 
TO DO THERE. 
INTERESTINGLY, A LOT OF THEM  
WILL BE FAMILIES WITH YOUNG  
CHILDREN. 
SO, AGAIN, THIS IS AN IMPORTANT 
FAMILY FOR US TO TALK TO, AND  
THROUGH OUR SEGMENTATION AND  
MINDSETS WE'VE BEEN ABLE TO  
DEVELOP WHAT WE FEEL IS STRONG  
MESSAGING TO THIS AUDIENCE, IN  
TERMS OF WHAT ARE THE BENEFITS  
FOR PARTICIPATING, AND  
ESSENTIALLY TRYING TO OVERCOME  
THE BARRIERS THAT THAT AUDIENCE 
FELT STRONGLY ABOUT WHEN WE  
CONDUCTED CBAMS BACK IN 2018. 
I WANTED TO -- THE OTHER THING  
ABOUT THIS SEGMENTATION IS IT  
CONNECTED DIRECTLY TO THE MEDIA 
PLAN. 
SO, WE KNOW WHERE THESE PEOPLE  
ARE. 
MEDIA IS PLANNED AND DELIVERED  
ON A GEOGRAPHIC BASIS. 
WE KNOW WHERE THEY ARE LOCATED  
AND AS A RESULT CAN TARGET THEM 
WITH DIFFERENT MESSAGES THAN  
FOR EXAMPLE WE MIGHT DO FOR  
MAIN STREET MIDDLE OR  
RESPONSIVE SUBURBIA. 
>> EXCELLENT. 
THAT WAS FANTASTIC. 
THANK YOU GUYS SO MUCH FOR  
REALLY FOCUSING ON THE  
QUESTIONS THAT WE'VE HAD,  
THAT'S SO HELPFUL. 
AND I LOVE THAT YOU'VE GOT LOTS 
OF EXTRA SLIDES THAT WILL  
PROBABLY HELP US WITH QUESTIONS 
PEOPLE ARE 
LIKELY TO ASK. 
SO LET'S START WITH JUAN PABLO. 
>> ALL RIGHT. 
JUAN PABLO HOURCADE, IT'S GOOD  
TO GO FIRST THIS TIME. 
MY QUESTION IS ABOUT -- YOU  
ALREADY TALKED A LITTLE BIT BUT 
MORE -- I WOULD LIKE MORE  
INFORMATION ON THE INPUTS THAT  
WILL MAKE YOU DECIDE WHERE TO  
FOCUS MORE WITH WE SOURCES, AND 
YOU'VE GIVEN SOME CLUES, RIGHT? 
YOU'RE GOING TO BE LOOKING AT  
NONRESPONSE RATES AS THINGS  
HAPPEN, YOU OBVIOUSLY ARE  
LOOKING AT POPULATIONS THAT  
WERE UNDERCOUNTED IN 2010. 
BUT I WANT TO GET A LITTLE BIT  
MORE OF A SENSE OF HOW FINE  
GRAIN THAT IS. 
FOR EXAMPLE, WITH YOUNG  
CHILDREN IT WAS MORE FOCUSED ON 
YOUNG CHILDREN AND LOWER INCOME 
FAMILIES, RIGHT? 
THAT'S WHERE THE BIG PROBLEM  
WAS. 
THERE WERE ALSO SIGNIFICANT  
UNDERCOUNTS, FOR EXAMPLE, FOR  
PEOPLE IN RESERVATIONS. 
SO I DON'T KNOW, THERE WAS ALSO 
I GUESS SURVEY WE HEARD OF LAST 
MEETING ON ATTITUDES TOWARDS  
CENSUS WHICH IT'S ONE OF YOUR  
OTHERS, GETTING A SENSE OF  
INPUTS. 
>> FIRST THING I WOULD SAY IS  
PART OF THE SEGMENTATION STUDY  
WAS FIRST CONDUCTING A LOW  
RESPONSE SCORING OF ALL TRACTS  
IN THE COUNTRY BASED ON A  
NUMBER OF DIFFERENT DATA SETS,  
INCLUDING 2010, THE 2018 TEST,  
ACS 2017, BECAUSE WE NEEDLES  
NOT JUST TO KNOW WHETHER THEY  
WILL RESPOND AND AT WHAT POINT, 
BUT WE WANTED TO ALSO  
UNDERSTAND WHAT MODE 
WOULD BE  VERY IMPORTANT. 
IF THEY ARE GOING TO RESPOND  
ONLINE, SOMEONE SAID EARLIER,  
WE HAVE AN OPPORTUNITY TO TAKE  
PEOPLE FROM A PIECE OF  
ADVERTISING IN THE DIGITAL  
SPACE TO THE RESPONSE  
MECHANISM. 
THAT, WE'RE VERY EXCITED ABOUT  
BECAUSE IT'S OBVIOUSLY A REAL  
OPPORTUNITY TO GENERATE  
EFFICIENCY AND HOPEFULLY MOVE  
THE COUNT UP. 
SO THAT WAS THE FIRST PART OF  
IT. 
WE KNOW WHICH TRACTS ARE GOING  
TO BE PROBLEMATIC AND WE HAVE A 
CURVE OF PREDICTION. 
IN FACT, IF WE CAN FLIP TO THE  
CAMPAIGN OPTIMIZATION SLIDE,  
WHICH I BELIEVE ON MINE WOULD  
BE -- LET'S SEE. 
THANK YOU. 
IN MINE IT'S 16. 
ONCE THEY FEED IT 
IN, IT'S  SOMEWHERE ABOVE 45. 
>> I'LL FIND IT WHILE YOU TALK. 
>> YEAH, THE SLIDE IS -- OKAY,  
IF WE GO TO THAT ONE. 
RIGHT, PERFECT. 
THIS IS GREAT. 
IF YOU LOOK AT THE GRAPHIC,  
SIMPLE GRAPHIC, OUR BLUE LINE  
IS OUR ACTUAL, ORANGE LINE IS  
WHAT WE PREDICT, AND YOU CAN  
SEE THERE'S A DIFFERENCE  
BETWEEN THE BLUE AND THE ORANGE 
LINE. 
AND THAT SITUATION, EVERY DAY,  
WE'RE LOOKING AT WHAT THAT  
MEANS. 
ARE THERE AREAS IN THE COUNTRY  
WHERE THE RESPONSE RATE IS  
LOWER THAN WE PREDICTED. 
WE THEN CAN GO IN AND  
INVESTIGATE. 
WE CAN TALK TO THE PARTNERSHIP  
GROUP TO SEE WHAT THEY HAVE  
HAPPENING. 
WE CAN TALK TO THE NATIVE  
PLATFORMS IN SOCIAL MEDIA AND  
SEE WHAT THEY ARE SEEING OUT IN 
THE -- ON THE GROUND. 
AND WE CAN DETERMINE WHETHER A  
RESPONSE IS REQUIRED. 
WE PROBABLY WILL NOT HAVE A  
DAILY RESPONSE, BECAUSE THINGS  
DON'T CHANGE THAT RAPIDLY, AND  
YOU NEED TO SEE A TREND. 
SO-- BUT WE COULD EVENTUALLY  
SAY, HEY, YOU KNOW WHAT? 
RESPONSIVE SUBURBIA IS GOING SO 
WELL, WE CAN TAKE SOME DIGITAL  
AWAY AND PLUG IT INTO ONE OF  
THE OTHER HARD-TO-COUNT  
AUDIENCES, PARTICULARLY AS WE  
SEE HERE WITH THE BLUE LINE  
THAT WE'RE FALLING BELOW WHAT  
OUR PREDICTION WAS. 
THE SECOND THING IS THE  
LEARNING COMING FROM THIS CAN  
BE VERY HELPFUL TO CENSUS  
OPERATIONALLY BECAUSE WE CAN  
THEN SAY TO THE PARTNERSHIP  
GROUP, HERE IS WHAT WE'RE  
SEEING IN THE DATA COMING IN,  
VERSUS WHAT WE PREDICTED. 
HERE IS WHAT WE'RE GOING TO BE  
DOING ON THE MEDIA SIDE OF  
THINGS. 
THEY CAN THEN DETERMINE WHETHER 
SOME HEAVY-UP IN PARTNERSHIP IS 
REQUIRED. 
I WOULD ALSO SAY THE SAME  
METHOD WAS USED TO DETERMINE  
WHICH SCHOOLS FOR STATISTICS  
AND SCHOOLS SHOULD BE OUR  
PRIMARY FOCUS, NOT THAT WE  
AREN'T GOING TO GO TO ALL  
SCHOOLS, BUT THERE ARE GOING TO 
BE SCHOOLS THAT IF WE FOCUS  
MORE ON ARE GOING TO HELP US  
PARTICULARLY WITH THE  
HARD-TO-COUNT AUDIENCES. 
WE'VE DONE AND ANALYSIS TO  
DETERMINE WHERE THE SCHOOLS ARE 
AND HEAVY-UP IF WE NEED TO  
FURTHER DOWN THE 
LINE, NUMBER  TWO. 
>> ANDREW? 
>> HI. 
THIS IS ANDREW SAMWICK. 
I CONFESS, I HADN'T APPRECIATED 
THE PARTICULAR CONCERNS WITH  
THE UNDERCOUNT OF YOUNG  
CHILDREN, AND I THINK I COULD  
BENEFIT, MAYBE OTHERS COULD,  
FROM A CLEAR ARTICULATION OF  
WHAT YOU THINK THE PRINCIPAL  
CAUSES ARE OF WHY THAT'S A  
PARTICULARLY CHALLENGING  
UNDERCOUNT AND JUST BEFORE YOU  
DO THAT EITHER THERE ARE LOTS  
OF PLACES WHERE THOSE  
HOUSEHOLDS ARE SYSTEMATICALLY  
REACHED OR PEOPLE TO TRYING TO  
REACH THEM. 
SOME OF THEM PRIVATE, YOU KNOW, 
COMPANIES THAT SELL FORMULA,  
DIAPERS, PARTICULARLY FOR THE  
YOUNGEST OF THAT GROUP, ALSO  
OTHER GOVERNMENT PROGRAMS, WIC, 
TEMPORARY  ASSISTANCE TO NEEDY  
FAMILIES. 
FOOD STAMPS ARE PROBABLY THE  
BEST MECHANISM BECAUSE OF THE  
MONTHLY FREQUENCY OF THAT. 
I ENCOURAGE YOU TO EXPLORE  
THOSE PARTICULAR PARTNERSHIPS. 
THANKS. 
>> SO WE'RE GOING TO HEAR FROM  
PARTNERSHIP IN A LITTLE BIT,  
AND THEY CAN ADDRESS THAT ON  
THEIR END. 
TO PROVIDE A MORE PRECISE  
ANSWER ABOUT UNDERCOUNT,  MRS. 
UNDERCOUNT OF YOUNG  CHILDREN, 
THESE ARE YOUR SLIDES  FROM 
PRIOR. 
>> I'M KAREN DEEVER, MY ROLE IS 
PROGRAM MANAGER OF UNDERCOUNT  
OF YOUNG CHILDREN FOR THE 2020  
CENSUS. 
THERE'S LOTS GOING ON WITH  
PARTNERSHIPS AND COMMUNICATION  
STRATEGY. 
TO 
GIVE A BRIEF BACKGROUND OF  
WHERE THE PROBLEMS ARE AND WHAT 
DEFINES THE PROBLEMS AS WELL AS 
WHAT WE KNOW ABOUT WHY THOSE  
PROBLEMS EXIST, I'LL JUST GIVE  
YOU A VERY BRIEF, AND I THINK  
WE'VE VOLUNTEERED THAT AT  
ANOTHER TIME IF WE NEED A MORE  
DEEPER DIVE INTO THE PARTICULAR 
TOPIC, WE CAN DO THAT OVER THE  
NEXT MONTH OR SO I BELIEVE. 
SO, IN VERY BRIEF WHAT WE KNOW  
ABOUT THE PROBLEM IS THERE'S  
LOTS OF THINGS THAT INFLUENCE,  
NOT JUST A LOW INCOME PROBLEM. 
IT'S NOT A PARTICULAR RACE. 
IT'S NOT A PARTICULAR ETHNIC  
GROUP. 
THINK OF THE CONCEPT OF A  
COMPLEX HOUSEHOLD. 
SO REALLY ANY CHILD THAT'S  
LIVING IN A SITUATION THAT IS  
NOT EITHER A SINGLE-PARENT HOME 
OR NUCLEAR FAMILY IS AT RISK. 
AND SO THAT COVERS EVERYTHING  
THAT YOU CAN IMAGINE. 
SOMEONE'S IN KINSHIP CARE WITH  
A GRANDPARENT. 
PEOPLE-- MY SISTER IS LIVING  
WITH ME FOR A LITTLE WHILE  
BECAUSE THEY ARE ABOUT TO MOVE  
INTO MY OWN APARTMENT. 
OR MY HOUSE BURNED DOWN AND MY  
BROTHER'S FRIENDS ARE HERE JUST 
FOR A LITTLE WHILE. 
AND IT CAN BE VERY CONFUSING. 
ALL THOSE TYPES OF THINGS,  
PEOPLE THAT MOVE, YOUNG  
HOUSEHOLDERS, PEOPLE THAT HAVE  
LIMITED ENGLISH-SPEAKING  
ABILITY, ALL THOSE KINDS OF  
THINGS FACTOR INTO WHO IS AT  
RISK FOR BEING UNDERCOUNTED. 
WE KNOW LESS ABOUT WHY THEY ARE 
UNDERCOUNTED. 
WE'VE GOT A PRETTY GOOD  
UNDERSTANDING OF THE  
CHARACTERISTICS BUT NOT SO MUCH 
AS WHY. 
SOMETIMES WE KNOW PEOPLE JUST  
ARE CONFUSED. 
OH, I DIDN'T KNOW I WAS  
SUPPOSED TO COUNT THE FOSTER  
KID. 
I DON'T COUNT THEM FOR TAXES, I 
COUNT THEM FOR THIS, SO THERE'S 
CONFUSION. 
SOMETIMES PEOPLE CAN FEEL  
BECAUSE MAYBE THEY ARE  
UNDOCUMENTED, ISSUES THERE, A  
LOT OF REASONS PEOPLE MAY BUT  
WE DON'T HAVE AS GOOD A HANDLE  
BUT WE KNOW CERTAIN THINGS THAT 
MOTIVATE PEOPLE WITH CHILDREN  
AND THAT'S WHAT WE'RE SEEING  
WITH OUR COMMUNICATIONS  
CAMPAIGN THAT WE CAN HIT, HEY,  
THIS BENEFITS YOUR COMMUNITY. 
THEIR SCHOOLS, PLAYGROUNDS,  
THOSE TIMES  -- TYPES OF THINGS.
DOES THAT ANSWER YOUR QUESTION? 
>> THE ONE ITEM OF FOLLOW-UP  
WOULD BE SO FOR THE PURPOSES OF 
CLASSIFYING THIS WE SAY ZERO TO 
4, IS THE LIKELIHOOD OF  
UNDERCOUNT A STATISTICS THAT IS 
SORT OF DECLINING WITH 
AGE,  SYSTEMATICALLY AND 0 TO 4 
IS  HIGHEST RISK, OR IS THERE  
SOMETHING THAT HAPPENS WHEN  
KIDS ENTER SCHOOL THAT  
SYSTEMATICALLY CHANGES  
UNDERCOUNT POSSIBILITIES? 
>> I AM NOT BY TRAINING A  
DEMOGRAPHER, I'M SURE THERE'S  
MORE EXPERTS IN THE ROOM, BUT I 
THINK IT'S WELL UNDERSTOOD THAT 
ONCE PARENTS ARE GETTING OLDER, 
A 
CHILD IS IN SCHOOL, BY NATURE  
YOU'RE BECOMING MORE STABLE SO  
THE RISK IS LESS BECAUSE THEY  
ARE NOT MOVING AROUND AS MUCH  
AND PARENTS ARE MORE INVOLVED. 
YOU ALSO HAVE THE IDEA THAT  
KIDS, SOME PEOPLE, KIDS COUNT  
MORE WHEN, OH, THEY ARE IN  
SCHOOL NOW. 
THAT'S LIKE AN OFFICIAL  
GOVERNMENT THING, RIGHT? 
A PUBLIC SCHOOL, YEAH, THEY  
MUST NEED TO KNOW ABOUT THEM  
NOW THAT THEY ARE IN SCHOOL. 
AND WE FIND OLDER PEOPLE, OH,  
THEY VOTE, THOSE KIND OF  
THINGS, FOR OLDER ONES. 
I THINK THERE'S SOME PHENOMENA  
THAT THEY BECOME, I DON'T WANT  
TO CALL THEM MORE REAL, BUT THE 
IDEA THAT PEOPLE DON'T ALWAYS  
NECESSARILY KNOW SO I THINK THE 
RISK IS BIGGER WHEN THEY ARE  
YOUNGER, ALL THESE OTHER  
FACTORS ARE COMBINING,  
MOBILITY, YOUNGER PARENTS. 
JUST HAVING SO MUCH ON YOUR  
PLATE, YOU CAN'T EVEN THINK  
ABOUT A CENSUS MUCH LESS ABOUT  
THESE KIDS THAT YOU'RE JUST  
TRYING TO GET FED AND OUT THE  
DOOR, THOSE KINDS OF THINGS. 
>> THAT'S PROBABLY A GOOD SEGUE 
TO CHRIS. 
>> SO, TWO QUESTIONS. 
ONE IS -- GIVEN THE NUMBER OF  
FOCUS GROUPS THAT WERE DONE,  
I'M WONDERING DID THEY  
ELUCIDATE REASONS WHY PEOPLE  
AREN'T FILLING AND IF YOU'RE  
PLANNING TO DO MORE THAT SEEMS  
LIKE AN IMPORTANT QUESTION TO  
EXPLORE. 
WHY ARE PARENTS NOT -- OF YOUNG 
CHILDREN NOT RESPONDING MORE  
HIGHLY? 
THE OTHER QUESTION I WANTED TO  
ASK IS ABOUT THE ACTIVITIES AND 
STORIES THAT ARE PLANNED. 
WHAT ARE THEY LIKE? 
CAN YOU GIVE US SOME EXAMPLES? 
AND I ASSUME THE GOAL IS, YOU  
KNOW, MAYBE EDUCATE  
PRESCHOOLERS FOR 2040 BUT  
REALLY THE GOAL IS TO EDUCATE,  
TO USE CHILDREN AS CHANGE  
AGENTS THAT THEY WILL GO HOME  
AND TALK ABOUT THE CENSUS,  
BRING HOME HOMEWORK AND THERE  
BY IMPROVE THIS CENSUS. 
COULD YOU SAY MORE ABOUT THAT  
PROCESS? 
>> THE FIRST THING IS THE FACT  
IT'S BECOME AN EVERGREEN  
PROGRAM IS A TESTAMENT TO THE  
FACT THAT IT DOES -- IT IS  
SOMEWHAT SUCCESSFUL IN WHAT IT  
DOES, RIGHT? 
IT'S BEEN VERY IMPORTANT. 
I'LL ASK JACK HERE FROM RYAN  
GOLD, CLOSE 
-- RHINEGOLD, GIVEN THE  WORK 
BEING PUT IN WE'LL  ANTICIPATE 
IT WILL THE EFFECT  YOU'RE 
TALKING ABOUT. 
>> SO THE LIBRARY OF ACTIVITIES 
RANGE 
FROM PRESCHOOL THROUGH  TWELFTH,
DEVELOPED IN  CONJUNCTION WITH 
TEACHERS THAT  ARE IN THE FIELD 
BASED ON THEIR  NEEDS AND WHAT'S
APPROPRIATE AS  WELL AS OTHER 
PARTNER  ASSOCIATIONS OF 
EDUCATORS. 
AND SO THEY ARE ALL DESIGNED TO 
BE GRADE APPROPRIATE OR LEVEL  
APPROPRIATE SO BASICS OF  
COUNTING, SOME PRESCHOOL  
ACTIVITIES, ACTIVITIES WITHIN  
THE CLASSROOM, AND THEN ANOTHER 
KEY COMPONENT IS TAKEHOME  
MATERIALS. 
OBVIOUSLY, AS YOU GO UP THE  
GRADES, IT'S MORE STUDENT  
DRIVEN, THE ACTIVITIES. 
BUT THERE ARE TAKEHOME  
MATERIALS AS WELL TO ENGAGE THE 
PARENTS. 
THE ACTIVITY BOOK, FOR EXAMPLE, 
IS A COLORING BOOK AND IT'S  
CIRCLE ALL THE PEOPLE THAT YOU  
SEE IN THIS PICTURE AND COUNT  
HOW MANY THERE ARE, DRAW A  
PICTURE OF YOUR FUTURE, WHAT  
WILL YOUR FUTURE LOOK LIKE? 
OR DRAW A PICTURE OF EACH  
PERSON IN YOUR HOUSEHOLD, SO  
THEY ARE COUNTING EVERYONE THAT 
LIVES IN THEIR HOUSE, BRING IT  
BACK TO CLASS, WHEN YOU'RE DONE 
WITH A CHECK BOX IF YOU'VE  
TALKED TO YOUR PARENTS,  
ENGAGING THE STUDENT IN THE  
CLASSROOM AND PARTICULAR AS IT  
PARTICULARLY RELATES TO 2020,  
TAKEHOME MATERIALS TO ENGAGE  
PARTICIPATION IN THE CENSUS. 
>> AND ON YOUR FIRST QUESTION,  
WE DID IN FACT TALK TO FAMILIES 
WITH YOUNG CHILDREN AND LEARNED 
QUITE A BIT DURING OUR CREATIVE 
TESTING, AS A RESULT WE MADE  
MODIFICATIONS TO THINGS LIKE  
COPY AND STUFF LIKE THAT. 
THERE ARE A NUMBER OF REALLY  
INTERESTING DIFFERENT PIECES  
THAT TALK ABOUT, YOU KNOW,  
WHETHER YOU'RE ONE DAY OLD OR  
80 YEARS OLD, YOU'RE COUNTED. 
SO IT'S SORT OF DOING IT IN A  
FUN AND ENGAGING WAY. 
AND WE ALSO, BY THE WAY, WHEN  
WE CONDUCTED CBAMS, INCLUDED  
FAMILIES WITH YOUNG CHILDREN IN 
CBAMS. 
SO YOU'RE GETTING THIS SORT OF  
THREAD OF UNDERSTANDING, AND I  
WOULD SAY SOME THINGS THAT  
KAREN JUST SHARED WITH YOU IN  
TERMS OF THE REASONS WHY PEOPLE 
MIGHT NOT CONSIDER RESPONDING  
WITH COUNTING THE YOUNG CHILD  
ARE EXACTLY SOME OF THE THINGS  
WE HEARD ACROSS THOSE FOCUS  
GROUPS OVER 
THE LAST TWO YEARS. 
>> KATHY? 
>> THIS IS KATHY PETTITTE. 
I ATTENDED A MEETING AT  
FACEBOOK EARLIER THIS YEAR,  
WITH A BUNCH OF STAKEHOLDERS  
AROUND CONCERNS ABOUT  
MISINFORMATION AND PHISHING AND 
HOW IN COMMUNICATIONS TO  
AUTHENTICATE THE CENSUS AS  
OPPOSED TO EVERYONE ELSE WHO  
WANTS PEOPLE TO FILL OUT THEIR  
SOCIAL SECURITY NUMBER AND  
WHATEVER. 
SO, I'M NOT A COMMUNICATIONS  
EXPERT SO TO TELL YOU'RE  
THINKING ABOUT THIS AND HOW IS  
THE CONNECTION, DIRECT  
CONNECTION WITH MAJOR 
SOCIAL  MEDIA COMPANIES GOING? 
>> I THINK, JACK, IF YOU CAN  
TALK ABOUT HOW MISINFORMATION,  
DISINFORMATION IS WEAVING INTO  
THE CAMPAIGN. 
STEPHEN, DO YOU HAVE A SECOND  
TO TALK ABOUT GENERALLY, MAYBE  
IN GENERAL TERM, ENGAGEMENT 
WITH SOCIAL MEDIA COMPANIES? 
>>  
>> REMEMBER TO SAY YOUR NAME. 
>> HELLO, MY NAME. 
GOOD TO SEE EVERYBODY. 
STEPHEN BUCKNER, COMMUNICATIONS 
DIRECTOR. 
SO GREAT QUESTION. 
SO SEVERAL YEARS WE'VE BEEN  
WORKING WITH A LOT OF TECH  
COMPANIES AND PLATFORMS TO  
ENGAGE THEM, GIVEN THIS IS THE  
FIRST DIGITAL CENSUS, TO BE  
ABLE TO UNDERSTAND SOME NEW  
TRENDS ON HOW WE MIGHT BE ABLE  
TO USE TECH PLATFORMS TO GET  
INFORMATION OUT ABOUT THE  
CENSUS. 
OUR DATA, AND TO MAKE SURE THAT 
THE AMERICAN PUBLIC HAD FACTUAL 
INFORMATION ABOUT WHAT THE  
CENSUS IS AND IS NOT. 
SO, THROUGH VARIOUS  
RELATIONSHIPS WE'VE ESTABLISHED 
WITH THE MAJOR TECH PLATFORMS  
SUCH AS GOOGLE, AMAZON,  
MICROSOFT, FACEBOOK, TWITTER  
AND MORE, WE'RE IN THE PROCESS  
OF GETTING A LOT OF TRACTION ON 
THIS, SO THERE'S BEEN SOME  
MEDIA COVERAGE RECENTLY IN  
TERMS OF SOME STEPS BUT FOR THE 
MOST PART MISINFORMATION CAN  
REALLY BE JUST INNOCENT ENOUGH  
TO WHERE PEOPLE DON'T HAVE  
FACTUAL INFORMATION. 
THEY SEE SOMETHING ON SOCIAL  
MEDIA, IN THE MEDIA, SHARE  
SOMETHING ABOUT THE CENSUS THEY 
ARE NOT QUITE SURE ABOUT. 
WE'VE LEARNED THIS IN OUR  
RESEARCH ABOUT PEOPLE NOT  
UNDERSTANDING WHAT THE CENSUS  
IS BECAUSE IT HAPPENS ONCE A  
DECADE. 
SO OUR CAMPAIGN IS REALLY  
GEARED ABOUT GETTING THE FACTS  
OUT TO THE AMERICAN PUBLIC  
ABOUT WHAT THE CENSUS IS AND  
ISN'T, HOW IT BENEFITS THEM. 
HOW THEY CAN TRUST THAT THEIR  
INFORMATION IS SAFE. 
ONCE WE DO THAT MOST PEOPLE ARE 
COMFORTABLE WITH RESPONDING TO  
THE CENSUS. 
BUT IN THE SENSE OF SOME OF THE 
THINGS WE SAW DURING THE  
ELECTIONS AND HOW THE TECH  
COMPANIES HAD TO RESPOND TO  
THAT, HOW CYBER SECURITY  
OFFICIALS ACROSS THE GOVERNMENT 
HAVE HAD TO RESPOND TO THAT, WE 
WANTED TO MAKE SURE THAT WE  
WERE GETTING THE CENSUS ON  
THEIR RADAR EARLY ENOUGH TO  
WHERE THEY COULD HELP US. 
EACH ONE OF THOSE ENTITIES HAS  
REALLY STEPPED UP TO BE ABLE TO 
PROVIDE TEAMS THAT ARE FOCUSED  
ON PROTECTING CENSUS FROM  
MISINFORMATION, DISINFORMATION  
CAMPAIGNS AS MUCH AS THEY ARE  
AROUND PROTECTING OUR  
ELECTIONS. 
SPECIFICALLY WITH FACEBOOK AND  
TWITTER WHERE COVERAGE IS  
FOCUSED, YOU'LL THEY ARE  
UPDATING TERMS OF SERVICE TO  
SPECIFICALLY MENTION CENSUS AND 
SOME OF THE THINGS THAT YOU CAN 
AND CAN'T DO ON AN ACCOUNT. 
SO BOTH THOSE PLATFORMS HAVE A  
LOT OF A.I. AND OTHER WAYS OF  
DETECTING FAKE ACCOUNTS, THAT'S 
A LOT OF THINGS THEY ARE TRYING 
TO SHUT DOWN THAT SURFACED IN  
ELECTIONS AND MAKE SURE THEY  
ARE GETTING RID OF BOTS AND  
THINGS PERPETRATING FALSE  
INFORMATION ACROSS PLATFORMS  
AND THEY ARE DOING A GOOD JOB  
AS WELL. 
WHEN IT COMES TO CENSUS, THEY  
WANT TO MAKE SURE THE  
INFORMATION IS OUT THERE, IS  
FACTUAL. 
NOW, SPECIFICALLY WITH SOME OF  
THE SOCIAL MEDIA COMPANIES,  
THERE ARE OFFICIAL THIRD PARTY  
FACT CHECKING ORGANIZATIONS,  
THAT ACTUALLY RANK WHAT THE  
CONTENT IS AND IS NOT. 
AND IF THEY GIVE IT A BAD  
RANKING, THE PLATFORMS WILL  
PUSH THAT DOWN IN THE FEEDS,  
BUT THEY WILL FLAG IT AS NOT  
TRUSTWORTHY AND WILL PUT OUT  
STORIES ABOUT THAT INFORMATION  
BEING NOT ACCURATE SO THAT IT  
SYMPTOMS WITHIN THAT NEW CYCLE  
OR ACROSS SOCIAL MEDIA. 
SOME OF THE THINGS WE'RE DOING  
WITH LET'S SAY AMAZON AND APPLE 
ARE ALSO VERY INTERESTING. 
SO HOW MANY OF YOU USE YOUR  
VOICE ASSISTANTS TO ASK FOR  
DIRECTIONS OR ANY OTHER  
QUESTION THAT YOU MIGHT HAVE? 
SO THIS IS SIRI OR ALEXA OR HEY 
GOOGLE, WE'RE WORKING WITH THEM 
TO HARD CODE INTO PLATFORMS  
FAQs, FREQUENTLY ASKED  
QUESTIONS AROUND THE CENSUS SO  
IF SOMEBODY HAS A BASIC  
QUESTION, HEY SIRI, WHAT IS THE 
2020 CENSUS, YOU'LL GET AN  
ANSWER. 
PEOPLE DO VOICE SEARCHES, THAT  
INFORMATION WILL COME FORWARD  
QUICKLY AND EASILY. 
MOST OF OUR CAMPAIGN IS NOT  
ABOUT TRYING TO IDENTIFY WHERE  
MISINFORMATION OR PEOPLE THAT  
ARE JUST SHARING INFORMATION  
UNKNOWINGLY, IF IT WAS FALSE,  
IS TO BE ABLE TO PUT RIGHT  
INFORMATION OUT THERE. 
AND SO WE'VE SET UP  
SPECIFICALLY A FIGHTING 2020  
CENSUS RUMORS WEBSITE, WHERE  
PEOPLE CAN GO AND SEE CURRENT  
RUMORS THAT WE'RE SEEING  
SURFACING ACROSS SOCIAL  
LISTENING AND OTHER PLATFORMS  
TO BE ABLE TO PUT 
FACTUAL  INFORMATION OUT THERE. 
YOU CAN REPORT AT  RUMORS@
CENSUS.GOV ANYTHING  YOU'RE 
SEEING. 
IT GOES INTO A SYSTEM WE'RE  
RESEARCHING, VALIDATING, AND  
TRYING TO GET FACTUAL  
INFORMATION OUT TO OUR VAST  
ARRAY 
OF PARTNERS, EXPECTING  300,000 
AND FEEL COMFORTABLE WE  HAVE A 
GOOD SYSTEM ON THE  GROUND IN 
HYPER LOCAL  COMMUNITIES TO FLAG
CONTENT AND  RESPOND 
FACTUAL INFORMATION. 
>> TOMMY WRIGHT. 
I'M GOING TO RECOMMEND ONE  
QUESTION AND GET THE OTHER  
SESSION IN BEFORE WE BREAK FOR  
LUNCH. 
>> SO I GUESS KUNAL? 
>> SO THIS IS I GUESS MORE OF A 
COMMENT, BASED ON AN ANECDOTE,  
SO THERE WAS A DISCUSSION  
RECENTLY IN MY NEIGHBORHOOD,  
NEXT DOOR GROUP, ABOUT THE  
CENSUS WHERE ONE RESIDENT  
BASICALLY SAID THAT THEY WOULD  
NOT TAKE PART IN THE CENSUS  
BECAUSE BY BEING COUNTED THEY  
WILL INCREASE REPRESENTATION  
FOR THE STATE, AND THAT WAS NOT 
ALIGNED WITH THEIR POLITICAL  
PREFERENCES. 
I GUESS THIS CAN IN A STATE  
THAT'S FAR FROM BEING A SWING  
STATE. 
THIS WAS UNEXPECTED TO ME THAT  
POLITICAL POLARIZATION COULD  
AFFECT PEOPLE'S WILLINGNESS TO  
TAKE PART IN THE CENSUS. 
I DON'T KNOW IF THIS IS JUST AN 
OUTLIER OR IF THIS IS A REAL  
CONCERN, AND I GUESS IT  
PROBABLY SUGGESTS THAT  
COMMUNICATION SHOULD BE GEARED  
TOWARDS HIGHLIGHTING THE LOCAL  
BENEFITS ONE GETS FROM BEING  
COUNTED. 
SO YEAH. 
>> YEAH, THAT'S EXACTLY WHAT WE 
LEARNED IN CBAMS, THAT IMPACTS  
TO MY LOCAL COMMUNITY ARE GOES  
TO BE THE MOST MOTIVATING THING 
THAT WOULD GET ME TO RESPOND. 
THE ONE THING I CAN TELL YOU IS 
THAT WE HEARD VERY LITTLE OF  
THAT IN THE 180-PLUS FOCUS  
GROUPS KATHLEEN WAS TALKING  
ABOUT WHICH IS GOOD NEWS. 
AND WHEN PEOPLE WERE EXPOSED TO 
THE COMMUNICATIONS THEY  
GENERALLY WALKED AWAY GOING,  
OH, I DIDN'T KNOW THAT. 
I GET IT. 
YOU KNOW, THOSE OF YOU WHO HAVE 
LOOKED AT THE WEBSITE AND SEEN  
THE TAG LINE, SHAPE YOUR  
FUTURE, TESTED EXTREMELY WELL. 
THERE ARE OTHER PEOPLE DOING  
RESEARCH RIGHT NOW, OTHER  
GROUPS, OUT IN THE COUNTRY THAT 
ARE ALSO LOOKING AT THAT LINE. 
AND PEOPLE ARE SORT OF SEEING  
IT AS BEING A POSITIVE CALL, NO 
MATTER WHERE YOU FIT ON THAT  
SPECTRUM. 
>> IF I MIGHT JUST ADD IN TERMS 
OF CLOSED COMMUNITIES LIKE NEXT 
DOOR, SO WE'VE HAD A LOT OF  
CONVERSATIONS WITH NEXT DOOR,  
WITH WHAT'S APP AND OTHERS, IN  
TERMS OF FORMING PARTNERSHIPS  
WITH THOSE ORGANIZATIONS, BUT  
THAT'S REALLY WHERE OUR LOCAL  
PARTNERS DOWN AT VERY GRASSROOT 
LEVELS WITH HELP US, THEY  
PARTICIPATE IN CLOSED GROUPS  
THAT THE GOVERNMENT DOESN'T  
NECESSARILY HAVE ACCESS TO BUT  
CAN CERTAINLY RESPOND. 
SO WHETHER IT'S 
THROUGH REDDIT  OR NEXT DOOR OR 
OTHER  COMMUNITIES WE NEED THE 
GENERAL  PUBLIC TO HELP US WHEN 
THEY SEE  THINGS THEY CAN REPORT
IT TO US  AND WE CAN GO DIRECTLY
TO THE  PLATFORM OR JUST PUT 
YOUR  BROADLY OUT A 
COMMUNICATIONS  CHANNEL SO WE'RE
NOT ONLY DOING  SORT OF 
LISTENING ACROSS THE  BIG SOCIAL
MEDIA PLATFORMS BUT  WE'RE 
UTILIZING NETWORK OF  PARTNERS 
TO HELP US WITH THIS  PROCESS TO
GET FACTUAL  INFORMATION OUT. 
ALI? 
>> AND WE'LL BE LAUNCHING IN  
ONE OF THE UPDATES TO THE  
WEBSITE THAT WAS MENTIONED  
EARLIER, JACK AND ALEX'S  
PRESENTATION, LAUNCH A SPECIFIC 
HUB WHICH MAKES IT EASY FOR YOU 
OR ANYBODY ELSE WHO IS PART OF  
THESE CLOSED NETWORKS TO GET  
THE INFORMATION ON HOW TO BE  
THAT CENSUS CHAMPION IN YOUR  
OWN COMMUNITY. 
THAT'S ONE OF THE BIGGEST  
THINGS. 
BUT, IT'S PARTNERING  
ORGANIZATIONS BUT IT'S REALLY  
EVERYBODY'S RESPONSIBILITY TO  
HELP PUSH OUT THE IMPORTANT  
FACTUAL GOOD NEWS ABOUT THE  
2020 CENSUS. 
>> DID YOU HAVE A QUESTION,  
JEFF? 
>> JEFF LAUER, I WANT TO ADD ON 
TO WHAT KUNAL, JUST TO  
REITERATE OR EMPHASIZE, AS  
RELATES TO UNDERCOUNT OF THE  
CHILDREN, AND WHY IT MATTERS,  
AND A LOT OF GROUPS WE HEARD  
FROM ARE CHILD ADVOCACY  
ORGANIZATIONS THAT RECEIVE  
FEDERAL FUNDS, RIGHT? 
SO IS THERE A WAY IN MESSAGING  
TO QUANTIFY WHAT IT MEANS TO A  
COMMUNITY, THOSE ORGANIZATIONS, 
CHILD ADVOCACY CENTERS IN TERMS 
OF DOLLARS? 
EACH KID COUNTED REPRESENTS SO  
MANY DOLLARS OF FEDERAL FUNDS  
TO LOCAL COMMUNITY CHILD  
ADVOCACY ORGANIZATIONS. 
>> ONE QUICK POINT ON THAT, ONE 
OF THE THINGS TO ANDREW'S  
COMMENT BEFORE, WHAT WE DO  
WHENEVER WE HAVE THE  
OPPORTUNITY IN MESSAGING IS TRY 
TO LOCALIZE ACT, LOOKING AT THE 
SPECIFIC PROGRAMS THAT MAY HAVE 
AN IMPACT IN THAT COMMUNITY,  
WHETHER SNAP, WHETHER IT'S FREE 
AND REDUCED LUNCH, RURAL MENTAL 
HEALTH PROGRAMS, SO LOOKING AT  
THAT TO MOVE FROM VERY BROAD  
THEMES OF HEALTH CARE OR  
SCHOOLS OR ROADS AND INTO  
SPECIFIC AREAS OF IMPACT, IN  
THE RIGHT FORUM, 
WITH THE RIGHT  OPPORTUNITY. 
>> TOMMY WRIGHT. 
THANK YOU, IN PARTICULAR  
KATHLEEN, ALEX AND JACK, AND  
WE'LL TRY TO TRANSITION INTO  
THE NEXT SESSION AND MAYBE  
CONCLUDE AT ABOUT -- BY THAT  
CLOCK, MAYBE NO LET THAN 12:25, 
YOU CAN PROBABLY STILL GRAB  
LUNCH. 
DOES THAT MAKE SENSE? 
OKAY. 
WE WILL NOW HEAR FROM WILLETTE  
ALLEN AND ROBIN BACHMAN, AN  
UPDATE ON PARTNERSHIP PROGRAMS  
FOLLOWED BY COMMITTEE  
DISCUSSION. 
PARTICULARLY THE NEW FOLKS, SO  
THIS IS NOW WHEN YOU WANT TO BE 
WRITING DOWN YOUR  
RECOMMENDATIONS, YOUR FOLLOW-UP 
QUESTIONS, AND THEN TOWARD THE  
END OF THE DAY WE HAVE  
INDIVIDUALS ASSIGNED TO COMPILE 
YOUR QUESTIONS OR  
RECOMMENDATIONS, SO THEN YOU'LL 
WANT TO GET THEIR E-MAIL  
ADDRESSES AT THE END OF THE DAY 
AND E-MAIL THEM. 
WHILE THEY ARE FRESH IN YOUR  
MIND GO AHEAD AND BE WRITING  
THEM DOWN. 
PART OF THE NATIONAL  
PARTNERSHIP PROGRAM. 
I'M JOINED BY MY COLLEAGUE  
WILLETTE ALLEN. 
I'M GOING TO START US OFF AND  
HAND OFF TO WILLETTE, QUICKLY  
TO GET TO THE QUESTIONS THAT  
WERE SUBMITTED BY THE  
COMMITTEE. 
I WANTED TO FIRST START OFF  
WITH A BIG THANK YOU THOUGH. 
THE WORK YOU'LL HEAR ABOUT IS  
DONE THROUGH A FABULOUS TEAM. 
IT'S NOT JUST ROBIN AND  
WILLETTE. 
IT'S A GROUP OF FOLKS ACROSS  
THE COUNTRY WHO ARE DOING GREAT 
PARTNERSHIP WORK. 
I'M GOING TO MOVE THROUGH THE  
DECK QUICKLY BUT PAUSE ON A FEW 
SLIDES. 
THE NATIONAL PARTNERSHIP  
PROGRAM, WE ENGAGE NATIONAL  
LEVEL ORGANIZATIONS WHO ARE  
GOING TO BE TRUST THE VOICES  
ACROSS THE COUNTRY TO SUPPORT  
THE 2020 CENSUS, AND ENCOURAGE  
THEIR AUDIENCES TO RESPOND. 
WE'RE PART OF THE INTEGRATIVE  
PARTNERSHIP COMMUNICATIONS  
PROGRAM, YOU HEARD THE  
WONDERFUL OVERVIEW ABOUT THE  
INTEGRATED PROGRAM. 
AND IT'S A ONE PARTNERSHIP  
TEAM. 
I'M 
COMMUNICATION, WILLETTE IS  
FIELD, COLLEAGUES ACROSS THE  
BUREAU ARE DOING THE WORK BUT  
IT'S ONE PROGRAM. 
WE DO A TREMENDOUS AMOUNT OF  
WORK WITH THE C PATH, AND  
CENSUS OPEN INNOVATION LAB. 
IF YOU HEARD ABOUT  
CREATE-A-THONS, THAT'S COMING  
OUT OF COIL. 
AND WE DO A LOT OF ENGAGEMENT  
AS WELL INTERNALLY WITH OUR 
COLLEAGUES SUBJECT MATTER  
EXPERTS, EVERY SINGLE ONE OF  
THE FOLKS AT THE AVAILABLE   
HAVE HELPED  WITH A PARTNERSHIP 
EVENT OR  EXHIBIT, GREAT 
RESOURCES OF  INFORMATION ABOUT 
THE WORK WE  DO, INCLUDING 
CONGRESSIONAL  FAIRS AND 
STATISTICS IN  SCHOOLS. 
SO WHAT ARE SOME ACTIVITIES THE 
NATIONAL PARTNERSHIP PROGRAM  
HAS BEEN UP TO? 
WE WORK WITH CORPORATIONS,  
NONPROFITS, LAWMAKERS, MANY  
OTHERS, TO ENGAGE TO GET THE  
WORD OUT ABOUT 2020 CENSUS. 
WE'RE AT ABOUT 370 NATIONAL  
PARTICIPATING ORGANIZATIONS,  
AND I WILL SAY THAT NUMBER  
GROWS EVERY DAY SO WHEN I PUT  
THE NUMBER IN THE SLIDE AND  
WILLETTE AND I WERE GOING OVER  
THE PREP, I'M LIKE, OKAY, WE'LL 
PUT THAT NUMBER IF BUT IT'S  
GOING TO GET BIGGER, SO THAT'S  
A VERY GOOD THING. 
WHEN WE TALK ABOUT  
PARTICIPATING ORGANIZATIONS,  
THOSE ARE ENGAGEMENTS WE'RE  
DOING AT THE NATIONAL LEVEL. 
SOME OF THE ORGANIZATIONS HAVE  
SAID WE'RE NOT QUITE A FORMAL  
PARTNER YET BUT WE'RE  
DEFINITELY GOING TO DO SOME  
COMMITMENTS TO HELP ENGAGE  
AROUND 2020 SO THAT'S THAT  
PHRASE YOU'RE SEEING THERE,  
PARTICIPATING ORGANIZATIONS. 
AND THEN I LISTED A NUMBER OF  
OUR 
PARTNERS WHO HAVE ANNOUNCED  
PUBLICLY AND YOU KNOW YOU'RE  
FORGETTING OTHERS, WE WANTED TO 
GIVE YOU A TASTE OF SOME  
PARTNERS WHO HAVE ANNOUNCED  
THEIR HELP TO GET OUT THE WORD  
AROUND 2020. 
THE TEAM FOR NATIONAL  
PARTNERSHIP WE'VE BEEN DOING  
QUITE A BIT OF WORK TO GET  
OURSELVES IN A PLACE THAT WE  
CAN GO FROM WALKING REALLY FAST 
TO RUNNING, SO WE ARE DOING  
WORK, ANNA OWENS IS THE DEPUTY, 
PARTNERSHIP AS WELL, WE'VE  
BUILT PORTFOLIOS. 
WE'RE IN -- THERE'S 
22 AUDIENCE  SEGMENTS OR 
PORTFOLIO, MINI  TEAMS DOING 
ENGAGEMENT FOR  DIFFERENT 
AUDIENCES. 
PORTFOLIOS ARE BUILT OFF THE  
GOOD WORK YOU'VE HEARD ABOUT  
TODAY AND IN THE PAST. 
IT'S AROUND STRATEGIC  
FRAMEWORK, WORK THAT HAS BEEN  
DONE, CBAMS DATA HAD A LOT TO  
DO WITH BUILDING OUR PORTFOLIOS 
AND CUSTOMER RELATIONSHIP  
MANAGEMENT SYSTEM, THERE'S A  
TAXONOMY THAT 
HELPED INFORM OUR  PORTFOLIOS. 
THIS SLIDE SHOWS SOME PIECES  
THAT HAVE COME OUT ALREADY, FOR 
PARTNERS. 
IF YOU GO TO  2020CENSUS.GOV/
PARTNERS, YOU  CAN SEE ALL THE 
UPDATES THAT WE  HAVE DONE AND 
WE'RE POSTING  MATERIALS IN 
WAVES SO DO CHECK  IT OUT 
REGULARLY. 
AND IF YOU HAVEN'T YET, I WOULD 
ENCOURAGE YOU TO GO TO THE  "
JOIN US" BUTTON ON THE PAGE TO  
START GETTING THE MATERIALS  
TOO. 
WE'RE DOING A LOT OF  
ACTIVITIES, OBVIOUSLY TO GET  
THE WORD OUT ABOUT THE 2020  
CENSUS INCLUDING E-MAIL  
MARKETS, AND USING ALL THE  
OTHER COMPONENTS THAT ARE  
AVAILABLE. 
NATIONAL PARTNERSHIP IS PART OF 
THE COMMUNICATIONS DIRECTORATE  
TOO SO YOU'LL GET THAT SENSE  
ABOUT A LOT OF HOW WE TALK  
ABOUT OUR WORK. 
AND THEN WE'RE OUT AND ABOUT  
DOING A LOT OF SPEAKING  
ENGAGEMENTS, THIS IS JUST A  
NICE LIST OF A FEW OF THEM,  
WE'RE AT NEWSPAPER PUBLISHERS  
ASSOCIATION TONIGHT SO WE'RE  
TRYING TO GET OUT THERE TO GET  
THE WORD OUT. 
LET ME DO A LITTLE BIT ON  
IMPROVING THE COUNT OF YOUNG  
CHILDREN BECAUSE I KNOW IT WAS  
A QUESTION THAT'S COME FROM THE 
COMMITTEE. 
WE'VE HEARD SOME GREAT UPDATES  
FROM OUR COLLEAGUES JUST A BIT  
AGO. 
SO IT IS A FOCUSED EFFORT AND  
PARTNERSHIP PLAYS A ROLE IN IT. 
IT INCLUDES OPERATIONS SIDE  
WITH KATHLEEN GIVING A GOOD  
OVERVIEW OF COMMUNICATIONS AND  
PARTNERSHIP WHICH IS MORE OF  
OUR WORLD, AND THEN THERE'S AN 
EVALUATION COMPONENT AS WELL. 
BY HELPING TO ENSURE THAT EVERY 
YOUNG CHILD IS COUNTED IN THE  
2020 CENSUS, PARTNERS ARE  
SHAPING A BRIGHTER FUTURE FOR  
THE CHILDREN AND COMMUNITIES IN 
WHICH THEY SERVE. 
I WANTED TO MAKE SURE EVERYONE  
WAS AWARE THERE IS A NEW  
WEBSITE UP FOR YOUNG CHILDREN,  
IF YOU GO TO 2020CENSUS.GOV,  
WHO TO COUNT,/YOUNG CHILDREN,  
OR AN EASIER WAY IS  2020CENSUS.
GOV AND SEARCH YOUNG  CHILDREN, 
THE PAGE WILL  POPULATE. 
PARTNERS ARE PEDIATRICIANS,  
DENTISTS, CHILD CARE CENTERS,  
LIBRARIES, COMMUNITY CENTERS,  
THAT'S WHO WE'RE ENGAGING. 
WE'RE BUILDING THOSE  
RELATIONSHIPS EVERY DAY. 
I'LL RATTLE OFF A FEW. 
WE ARE PARTNERING WITH THE USDA 
INCLUDING FOOD AND NUTRITION  
SERVICE, I HAD A SNAP QUESTION  
EARLIER SO WE'RE WORKING WITH  
FOOD AND NUTRITION SERVICE. 
WE'RE PARTNERING WITH SESAME  
STREET, WHICH IS ONE OF MY  
FAVORITES. 
ALL MY PARTNERS ARE FAVORITES. 
ANNIE CASEY FOUNDATION,  
COALITION ON HUMAN NEEDS,  
FAMILY PROMISE, FEDERATION OF  
PEDIATRIC ORGANIZATIONS, FIRST  
FOCUS, NATIONAL ASSOCIATION OF  
CERTIFIED PROFESSIONAL  
MIDWIVES, NATIONAL ASSOCIATION  
FOR EDUCATION OF YOUNG 
CHILDREN, NATIONAL DIAPER  
NETWORK AND PARTNERSHIP FOR  
AMERICA'S CHILDREN ARE A REALLY 
GOOD EXAMPLE OF PARTNERS THAT  
WE'VE ENGAGED NATIONALLY. 
AND I THINK JACK OR ALEX  
ALLUDED TO SOME PROMOTIONAL  
MATERIALS THAT WE'RE DOING,  
SPECIFICALLY FOR IMPROVING  
COUNT OF YOUNG CHILDREN. 
WE DO HAVE PIECES THAT ARE LIKE 
THE BIBS, SIPPY CUPS, LITTLE  
CAPS, AND SO THOSE ARE GETTING  
PRODUCED SPECIFICALLY FOR THIS  
EFFORT. 
AND THEY WILL BE DISTRIBUTED AT 
EVENTS AND CONFERENCES. 
THIS IS JUST A NICE VISUAL OF  
SOME INFO GRAPHICS THAT ARE  
AVAILABLE. 
LET ME STEP IT UP SO WILLETTE  
HAS TIME. 
WHAT'S COMING UP? 
I THINK SOME OF 
MY COLLEAGUES  REFERENCES CENSUS
SOLUTION, WE  COLLABORATE WITH 
CPEP. 
WE'VE DONE ABOUT 40 OVER THE  
PAST COUPLE YEARS AND HAVE MORE 
COMING UP. 
WE ARE A GOOD COLLABORATORS  
WITH COIL ON CREATE-A-THONS,  
WE'VE DONE FIVE, THOSE ARE  
IDEATION MOMENTS. 
SO WE GET TOGETHER WITH  
COMPLETE COUNT COMMITTEES OR  
PARTNERS AND DO SOME WORKSHOPS  
TO GET IDEAS GOING. 
I ALSO LISTED UPCOMING EVENT  
WE'RE DOING WITH USDA WITH THE  
NATIONAL AGRICULTURAL  
STATISTICS SERVICE, THAT'S  
COMING UP END OF OCTOBER, AND  
THAT'S A FUN ONE FOR MANY  
REASONS, IN PART THAT IT'S 2020 
CENSUS, WORKING WITH ECON  
DIRECTORATE, TO GET THE WORD  
OUT ABOUT 2020 CENSUS AND ALSO  
HELP IN THE LONGER PULL TO DO  
ENTERPRISE-BASED WORK WITH NAS  
AROUND OUR WORK SO INTO THE  
FUTURE PARTNERSHIPS ISN'T JUST  
A ONE AND DONE, THAT WE CAN DO  
THE WORK THROUGHOUT THE DECADE. 
THAT'S SOME EXAMPLES OF HOW WE  
ACTIVATE LOCALLY. 
AND THEN I'M GOING TO TURN IT  
OVER TO WILLETTE. 
>> THANK YOU SO MUCH, ROBIN. 
I'M WILLETTE ALLEN, I'M THE  
PROGRAM MANAGER FOR THE  
COMMUNITY PARTNERSHIP AND  
ENGAGEMENT PROGRAM. 
AGAIN, AS ROBIN INDICATED,  
THANK YOU FOR THE OPPORTUNITY  
TO GIVE AN UPDATE ON THE  
PARTNERSHIP PROGRAM. 
SO I'M GOING TO GO OVER -- I'M  
GOING TO BE BRIEF, TRY TO GET  
US OUT OF HERE IN THE  
DESIGNATED TIME SLOT. 
A QUICK UPDATE ON PARTNERSHIP  
HIRING AND GO INTO THE PROGRESS 
THAT WE'VE MADE TOWARDS  
SECURING PARTNERS AND THEN  
DEDICATE MAJORITY OF MY TIME TO 
THE FOUR QUESTIONS THAT YOU  
POSED PREVIOUSLY. 
SO LET ME GO IN AND START  
TALKING ABOUT PARTNERSHIP  
SPECIALISTS. 
WE'VE ESTABLISHED A GOAL OF  
1501 PARTNERSHIP SPECIALISTS,  
THIS SLIDE IS OUTDATED,  
DEVELOPED FRIDAY. 
SINCE THEN WE'RE CLOSE TO 1300  
PARTNERSHIP SPECIALISTS COMING  
ON BOARD AND WORKING AS OF  
TODAY. 
TO DATE WE'VE SELECTED MORE  
THAN THE -- TIM MENTIONED THIS  
AS WELL, MORE THAN THE ACTUAL  
1500 
1500 -- 1501. 
LET ME GIVE YOU A QUICK UPDATE. 
27% ARE BILINGUAL, A  
PARTICULARLY GOOD ASPECT OF THE 
PARTNERSHIP PROGRAM. 
OF THOSE FOLKS BILINGUAL, 69  
LANGUAGES SPOKEN OTHER THAN  
ENGLISH, 100% OF THEM, 100% OF  
THEM COME FROM THE COMMUNITY  
THAT THEY SERVE, THAT WAS PART  
OF OUR EFFORTS IN TERMS OF  
RECRUITING THOSE FOLKS. 
100% HAVE COMMUNITY OUTREACH  
EXPERIENCE. 
AND 40% OF THEM HAVE ALREADY  
COMPLETED ONE CENSUS SO REALLY  
A TREMENDOUS, 
TREMENDOUS GROUP  OF 
INDIVIDUALS. 
SO THIS GIVES A QUICK OVERVIEW  
OF SOME OF THE LANGUAGES THEY  
SPEAK, 
FROM PORTUGUESE TO FARSI  TO 
SPANISH, A QUICK GLIMPSE AT  
PRIMARY INITIATIVES, WE HAVE  
GOVERNMENT, HISPANIC, MEDIA,  
CONGRESSIONAL, ASIAN, HEALTH  
CARE, HIGHER ED, LGBTQ,  
UNDERCOUNT OF YOUNG CHILDREN,  
FAITH BASED, ET CETERA, ET  
CETERA. 
WHAT WE'RE GOING TO DO IN THE  
NEXT MONTH OR SO REALLY IS  
TRAINING THESE PARTNERSHIP  
SPECIALISTS. 
THIS GIVES A QUICK OVERVIEW OF  
SOME TRAINING THESE INDIVIDUALS 
WILL BE UNDERGOING. 
AS YOU'LL NOTE THERE'S FIS,  
MEDIA, CRM, ROAM, THERE'S HGC  
INITIATIVES, BUILDING  
RELATIONSHIPS AND CONFLICT  
MANAGEMENT, ET CETERA. 
TO PARTNERS, TIM MENTIONED  
THIS, I WON'T SPEND MUCH TIME  
HERE. 
THIS SAYS 52,000. 
AS OF THIS MORNING WE'RE AT  56,
000 LOCAL PARTNERS. 
THIS GIVES A QUICK OVERVIEW OF  
SOME OF THE ORGANIZATIONS  
SEGMENTATION FOR THOSE  
PARTNERS, SHOWS YOU THAT MOST  
OF OUR PARTNERS REALLY ARE IN  
HEALTH CARE AND NONPROFITS AND  
BUSINESS AND FAITH BASED. 
SO ALTHOUGH WE'RE A LITTLE BIT  
BEHIND IN TERMS OF BRINGING ON  
OUR FOLKS, WE'RE ACTUALLY ON  
TARGET IN TERMS OF ACTIVATING  
OUR PARTNERS, GETTING PARTNERS  
ON BOARD RATHER. 
ONE OTHER THING I WANT TO  
MENTION IS CONGRESSIONAL  
INITIATIVE THAT WE HAD UNDERWAY 
IN JUNE AND JULY. 
AS A RESULT OF THAT INITIATIVE  
WE WERE ABLE TO REACH OUT TO  
EVERY SINGLE CONGRESSIONAL  
OFFICE, AND AS A RESULT 
OF THAT  WE SECURED 560 
COMMITMENTS FROM  THESE 
CONGRESSIONAL OFFICES. 
I'M NOT GOING TO SPEND A LOT OF 
TIME ON THIS, IN THE INTEREST  
OF TIME. 
I'M JUST GOING TO FLIP THROUGH  
HERE AND GIVE YOU A KEY  
MILESTONE UPDATE. 
I MENTIONED, AGAIN, THE NUMBER  
OF PARTNERS. 
WE LAUNCHED THE CCC MAP IN  
JULY. 
SEPTEMBER WE'RE HAVE MOST  
PARTNERSHIP SPECIALISTS ALREADY 
ON BOARD. 
WE'RE GOING TO LAUNCH A  
NATIONAL EVENT STRATEGY IN  
SEPTEMBER, I THINK ALEX OR ONE  
OF THE GENTLEMEN FROM TEAM 
Y&R  MENTIONED THIS EARLY AND 
WE'RE  IDENTIFIED QACs IN 
ANTICIPATE  WE'LL RECEIVE 
FUNDING FOR THAT  EVENT. 
I AM GOING TO GO TURN IT BACK  
OVER TO ROBIN TO DO THE  
QUESTIONS THAT YOU 
PROVIDED TO  US PREVIOUSLY. 
>> THESE QUESTIONS CAME IN  
BEFORE WE WERE TO COME SO WE'VE 
BEEN WORKING ON THEM. 
SO WE'LL GO OVER THEM. 
HOW WILL THE USE OF SYSTEMS  
SUCH AS CUSTOMER RELATIONSHIP  
MANAGEMENT SYSTEM AND CUSTOMER  
ENGAGEMENT MANAGEMENT SYSTEM  
IMPROVE THE EFFECTIVENESS OF  
PARTNERSHIP OUTREACH TO THE  
HARD-TO-COUNT GROUPS? 
I'LL START OFF WITH THE ANSWER  
AND TURN OVER TO WILLETTE. 
THE CRM AND SE AMERICAS AS WE  
ABBREVIATE THEM IS SOMETHING  
BOTH THE NATIONAL AND LOCAL  
PARTNERS ARE USING. 
IT'S ONE SYSTEM, WHICH IS  
REALLY AN ADVANTAGE FOR THE  
SYSTEM AND FOR US TO USE THE  
SYSTEM. 
WE CAN SEGMENT OUR PARTNERS BY  
COMMUNITIES AND GEOGRAPHIES. 
AND WE ARE ABLE TO TARGET  
MESSAGES BASED ON THAT  
SEGMENTATION AND OTHER  
CHARACTERISTICS. 
OH, I HAVE TO GIVE A LOT OF  
CREDIT TO THE TEAM THAT ARE  
BUILDING THIS, BECAUSE ROBIN IS 
NOT BUILDING THIS, BUT I AM A  
USER OF IT. 
THERE'S GREAT FUNCTIONALITY  
THAT IS GETTING BUILT INTO THE  
SYSTEM. 
WE ARE TRYING TO MAKE SURE  
WE'RE A STATISTICAL AGENCY,  
MAKING 
SURE DATA QUALITY IS  HIGH, 
DOING DUPLICATION CHECKS,  
ADDRESS VERIFICATION OF  
PARTNERS AND HAVE A MOBILE APP. 
THAT'S SUPER HELPFUL. 
IN I'M AT AN EVENT I CAN PULL  
UP MY APP AND INPUT DATA RIGHT  
ON THE PARTNER I JUST ENGAGED. 
SO THANK YOU TO THE TEAM WHO IS 
BUILDING THAT. 
AND THEN SEM IS BEING USED AS  
WELL, AND IT IS AN ON-DEMAND  
SYSTEM THAT CAN DO REPORTS. 
AND SO YOU'LL 
SEE PROBABLY SEM  REFERENCED 
MORE AND MORE AS WE  GO FORWARD,
OPERATION CENTER  AND EXECUTIVE 
TEAM WITH GETTING  REPORTS OUT 
OF SEM AS WELL. 
THAT'S MY COMPONENT OF THAT  
PART OF THE QUESTION. 
I'M GOING TO TURN IT TO  
WILLETTE. 
>> IN ADDITION TO ROBIN  
INDICATED THAT NOT ONLY DOES  
NPP UTILIZE CRM BUT ALSO LOCAL  
PARTNERSHIP TEAM AS WELL. 
THAT'S WHAT MAKES THIS  
EFFECTIVE IN TERMS OF ONE  
PARTNERSHIP PROGRAM. 
IN ADDITION TO CRM AND SEM  
PARTNERSHIP SPECIALISTS USE  
RESPONSE OUTREACH AREA ROAD  
MAP, KNOWN AS ROAM TOOL TO  
ACCOMPLISH THEIR OUTREACH  
EFFORTS, THE PARTNERSHIP  
SPECIALISTS UTILIZE ROAM TO  
ACQUIRE DATA WHICH INFORMS  
OUTREACH PLANS, WHERE THEY ARE  
GOING TO GO, WHAT IS CRITICAL  
FOR US IT HE LOCAL LEVEL IS  
THAT WE GET THE RIGHT PARTNERS  
AND WE GET THEM IN THE RIGHT  
PLACE. 
AND WE DO THIS UTILIZING ROAM,  
AND OF COURSE THE PRIMARY DATA  
CRITICAL ELEMENT IS THE LOW  
RESPONSE CORE. 
WE WANT TO MAKE SURE WE'RE  
GETTING PARTNERS IN PLACES  
WHERE THEY 
HAD LOW RESPONSE  SCORES. 
>> I MEANT TO GIVE A GOOD  
EXAMPLE HOW IT IS USED. 
BOYS AND GIRLS CLUB, A NATIONAL 
PARTNER, THANK YOU VERY MUCH,  
BOYS AND GIRLS CLUBS, DOING  
SOME GREAT WORK AND JUST DID A  
BLOG THIS WEEK, HELPING WITH  
HIRING, SO THAT'S THE TYPE OF  
WORK OUR PARTNER IS DOING. 
THAT'S AT THE NATIONAL LEFT. 
THERE ARE BOYS AND GIRLS CLUBS  
ACROSS THE COUNTRY, SO HOW DOES 
WILLETTE'S SIDE OF THE WORK  
ENGAGE IN THAT? 
AND SO CRM IS A PLACE WE DO  
THAT WORK. 
MY TEAM HAS INPUT BOYS AND  
GIRLS CLUB COMMITMENTS THAT  
HAVE COME FROM THE NATIONAL  
LEVEL, INCLUDING THE MOU IN  
THIS INSTANCE, AND THE LOCAL  
FOLKS CAN GO INTO CRM AND SAY,  
OH, BOYS AND GIRLS CLUB  
SUGGESTED THEY CAN DO THESE  
COMMITMENTS SO THEY WALK IN AND 
DO ENGAGEMENT BASED ON THAT, A  
WONDERFUL HANDOFF FOR CRM AND  
FLOWS THE OTHER WAY AS WELL. 
SO WE HAVE ONE OF OUR  
EXECUTIVES DO A BIG MEETING  
WITH THE FAITH LEADER OUT 
WEST,  EARLIER THIS SPRING AND  
LEVERAGE TO TALK TO  
DENOMINATION LEADERSHIP HERE  
AND PULLED THAT INFORMATION UP  
AND USED THAT RELATIONSHIP THAT 
WAS DONE LOCALLY TO THEN  
TRANSLATE INTO A NATIONAL  
ENGAGEMENT. 
CRM WORKS QUITE WELL AND THOSE  
ARE SOME GOOD EXAMPLES. 
LET'S MOVE TO THE SECOND  
QUESTION, THIS IS YOURS,  
WILLETTE. 
>> SO THE SECOND QUESTION IS,  
WILL PARTNERSHIP SPECIALISTS BE 
EMPOWERED TO MONITOR LOCAL  
SOCIAL MEDIA? 
AND BE ABLE TO RESPOND TO LOCAL 
COMMUNICATION CRISES? 
SO SOCIAL MEDIAS MANAGED AT THE 
HEADQUARTER LEVEL LIKE MEDIA  
ISSUES IN TERMS OF PIO, INPUT  
AND INSIGHT FROM THE REGION. 
THEY WILL NOT HAVE THE ABILITY, 
CAPABILITY, TO ACTUALLY  
RESPOND. 
THEY WILL NOT HAVE SOCIAL MEDIA 
ACCOUNTS EITHER. 
THIS INTEGRATED EFFORT WOULD  
ALLOW US TO QUICKLY IDENTIFY,  
RESPOND AND MITIGATE ANY  
DIGITAL POST SIGNIFYING A  
POTENTIAL PROBLEM. 
WE TALKED ABOUT THAT EARLIER  
WITH TEAM Y&R. 
ANOTHER MONITORING AND CUSTOMER 
CARE -- SOCIAL MEDIA  
MONITORING, SOCIAL CUSTOMER  
CARE 
IS CENTRALIZEED AT , THERE  WILL
BE ACCESS TO DAILY  REPORTS. 
SPRINKLER IS THE PLATFORM TO  
HEAR SOCIAL MEDIA CONVERSATIONS 
HAPPENING. 
PARTNERSHIP SPECIALISTS AGAIN  
WILL NOT HAVE SOCIAL MEDIA  
ACCOUNTS AND ACCESS TO THE  
TOOLS, THEY WILL HAVE ACCESS TO 
THE REPORTS WHICH THE TOOLS  
WILL GENERATE. 
SO IN ADDITION, OUR MEDIA AND  
PARTNERSHIP SPECIALISTS ALSO  
ARE ABLE TO VIEW THE LOCAL  
PARTNER SOCIAL MEDIA POST AND  
INTERACTION WITH NATIONAL  
CENSUS BUREAU SOCIAL MEDIA  
ACCOUNT AND FLAG ANY POTENTIAL  
ISSUES TO OUR NATIONAL  
COMMUNICATION TEAM. 
AND I THINK THAT'S IT FOR  
QUESTIONS ON SOCIAL MEDIA. 
>> OUR THIRD QUESTION THAT CAME 
IN FOR BOTH COMMUNICATIONS AND  
PARTNERSHIP PROGRAMS, WHAT  
LEADING INDICATORS THROUGH 2019 
AND EARLY 2020 WOULD SIGNAL  
NEED TO ALLOCATE RESOURCES  
INCLUDING 
STAFF TEAM WHERE  EVIDENCE SHOWS
LAGGING  RESPONSE? 
>> I CAN START WITH THAT. 
PRIOR TO HAVING DETAILED  
RESPONSE DATA, BEING AVAILABLE, 
OUR PARTNERS CONTINUE TO BE THE 
TRUSTED LOCAL RESOURCES TO  
REACH HARD-TO-COUNT  
POPULATIONS. 
WE'RE GOING TO LISTEN, TALKING  
TO PARTERS IN ON REGULAR BASIS, 
SO THAT THEY WILL INFORM US IN  
TERMS OF WHAT'S GOING ON IN THE 
COMMUNITY. 
2020 CENSUS PARTNERSHIP  
SPECIALISTS ARE WORKING NOW  
WITH LOCAL 
ARE WORKING NOW,  GEARED TO 
HARD-TO-COUNT SUMP AS  HOMELESS 
AND YOUNG CHILDREN,  
PARTNERSHIPS ARE ABLE TO HEAR,  
ADDRESS CHALLENGES PERTAINING  
TO LOWER RESPONSE THROUGH THE  
USE OF ROAM, OUR PARTNERSHIP  
SPECIALISTS ARE TARGETING  
PARTNERSHIPS AND IDENTIFYING  
HARD TO SURVEY AREAS TO HELP  
IMPROVE RESPONSE RATES AND  
SERVE AS INITIAL INDICATOR FOR  
AREAS THAT COULD HAVE LAGGING  
RESPONSE RATE. 
>> I JUST ADD, SO YOU'VE HEARD  
AN AWFUL LOT ABOUT THE  
INTEGRATED COMMUNICATIONS  
CAMPAIGN, SO THAT'S THE INTENT. 
SO NATIONAL PARTNERSHIP IS PART 
OF COMMUNICATIONS, AND SO WE  
ARE EMBEDDED INTO THE WORK AND  
SO WE WILL BE PART OF THAT  
EFFORT. 
SO IF ALI AND STEPHEN AND  
BURTON SAY WE NEED TO DO THIS  
WITH PARTNERS, WE DO HAVE THOSE 
TOOLS TO BE ABLE TO DO SOME  
FOCUSED WORK AND SO THAT'S THE  
GREAT INTENT OF THE INTEGRATED  
COMMUNICATION CAMPAIGN WE HEARD 
ABOUT EARLIER, AND THE  
WONDERFUL WORK THAT MARIA AND  
TEAM HAVE BEEN DOING. 
AND WE WERE GOING TO CLOSE WITH 
THE LAST QUESTION WHICH WE'VE  
DONE SOME DECENT CONTENT ON BUT 
WILLETTE WAS GOING TO ADD A FEW 
THINGS. 
>> I WILL START BY SAYING AS  
ONE OF THE FASTEST GROWING  
HARD-TO-COUNT COMMUNITIES,  
UNDERCOUNT OF YOUNG CHILDREN IS 
OF PARTICULAR CONCERN DURING  
THIS DECENNIAL. 
CONSEQUENTLY WE'VE TAKEN  
SPECIFIC MEASURES TO ENSURE ALL 
PARTNERSHIP SPECIALISTS RECEIVE 
TRAINING IN THIS INITIATIVE. 
WE'VE ENGAGED PARTNERS IN  
COMPLETE COUNT COMMITTEES AND  
SUBCOMMITTEES AND THEY HAVE  
MADE THIS A CENTRAL FOCUS AS  
WELL OF THEIRS. 
WE ALSO HAVE HELD PARTNER  
SUMMITS IN MANY OF OUR REGIONS, 
THIS IS BRINGING NOT ONLY  
PARTNERS TOGETHER BUT PARTNERS  
THAT THEN BECOME AMBASSADORS  
AND THEY UTILIZE THEIR NETWORKS 
TO ACTUALLY BRING IN OTHER  
PARTNERS AS WELL. 
SO THEY GO AND CARRY THAT  
MESSAGE FORWARD. 
SO THROUGH OUR PARTNER SUMMITS  
AND CREATE-A-THONS WHICH ROBIN  
MENTIONED BRIEFLY WITH FOCUS ON 
THIS COMMUNITY, AS PART OF OUR  
NATIONAL EVENT STRATEGY WE'LL  
HAVE A 2020 EVENT SPECIFIC TO  
THE UNDERCOUNT OF YOUNG  
CHILDREN. 
>> SO A COUPLE THINGS I DID  
WANT TO MENTION TOO IS WE  
ALREADY TALKED ABOUT THE GREAT  
PARTNERSHIP WITH KIDS COUNT AND 
WE'RE GOING TO HAVE A KICKOFF  
EVENT PLANNED FOR FEBRUARY  
2020, FOR THE UNDERCOUNT OF  
YOUNG CHILDREN INITIATIVE,  
WORKING AT THE LOCAL LEVEL, A  
GREAT PARTNERSHIP WITH THE  
CLEVELAND CLINIC, AND WHAT  
WE'RE GOING TO DO IS LEVERAGE  
SOME INITIATIVES THEY ALREADY  
HAVE IN PLACE AND JUST LIST  
SOME OF THESE, BECAUSE THEY ARE 
SPECIFIC TO THIS PARTICULAR  
COMMUNITY. 
THEY HAVE A BOOT CAMP FOR NEW  
DADS, INFANT AND TODDLER CPR,  
GRANDPARENTING, A CAN HE   POP 
--  A KEY POPULATION. 
GRANDPARENTING FOR THE NEW  
MILLENIUM, BABY BASICS HANDS  
ON, CARING FOR A CAREGIVER,  
THIS IS YOGA AND PAINTING FOR  
GUARDIANS, THEY HAVE MAJOR  
INITIATIVES IN PLACE, CLEVELAND 
CLINIC, WE WANT TO COME ON  
BOARD AND LOCAL LEVEL AND  
PARTICIPATE IN THOSE EVENTS. 
ADDITIONALLY DALLAS IS WORKING  
WITH FREE CLINICS IN TEXAS TO  
PARTICIPATE IN EVENT DESIGN FOR 
YOUNG CHILDREN TO OBTAIN  
VACCINATIONS, IN GEORGIA WE'RE  
WORKING WITH VOICES FOR  
GEORGIA'S CHILDREN, TO HOST A  
CHILDREN'S DAY AT THE GEORGIA  
CAPITAL TO HIGHLIGHT THE  
IMPORTANCE OF COUNTING YOUNG  
CHILDREN. 
WE'VE ALSO PARTNERED WITH  
PASTOR JOHN GRAY, LEADER OF A  
15,000 HAD BEEN MEN CHURCH IN  
GREENVILLE, SOUTH CAROLINA, TO  
HOST A FAMILY DAY FESTIVAL IN  
JUNE. 
WE'VE ALSO WORKED, WE'VE GOT A  
TREMENDOUS AMOUNT OF RESPONSE  
AND FEEDBACK FROM THE  
FAITH-BASED COMMUNITY, TAKELY  
AS RELATES TO THIS  
HARD-TO-COUNT POPULATION, SO  
WITH BISHOP REGINALD JACKSON,  
LEADER IN THE AFRICAN METHODIST 
EPISCOPAL CHURCH, LAID OUT A  
ROADMAP INVOLVING FAITH-BASED  
AND CENSUS OUTREACH, BISHOP  
JACKSON ASKED MORE THAN 500  A.
M.E. CHURCHES TO CREATE  CCCs 
WITH A SPECIFIC FOCUS  THAT HAS 
A SPECIFIC FOCUS ON  UNDERCOUNT 
OF YOUNG CHILDREN. 
I COULD GO ON BUT IN THE  
INTEREST OF TIME I WILL CLOSE  
THERE AND I THINK THAT'S IT. 
I'LL TURN IT BACK 
OVER TO  MR. WRIGHT. 
>> DID WE HAVE 
SOME QUESTIONS? 
YEAH, MARIO? 
>> THANKS, ALLISON. 
THANKS, GUYS. 
A WONDERFUL PRESENTATION. 
A COUPLE QUESTIONS. 
THIS IS PERHAPS FOR THE  
PREVIOUS GROUP BUT IN TERMS OF  
THE STATISTICS AND SCHOOL  
PROGRAM, I UNDERSTAND MATERIALS 
WILL BE DISTRIBUTED TO SCHOOLS, 
SPECIFICALLY TO PUBLIC SCHOOLS, 
WILL THEY ALSO BE 
DISTRIBUTED  TO PRIVATE SCHOOLS?
>> IS ANOTHER TASK ORDER BUT I  
SIT ON A LOT OF WORK GROUPS AND 
THEY ARE MAILING TO ALL  
SCHOOLS. 
SO BOTH PUBLIC AND PAROCHIAL  
AND PRIVATE SCHOOLS. 
>> AND HOW ARE THEY GATHERING A 
LIST OF PRIVATE SCHOOLS? 
>> I DON'T KNOW IF VICKIE IS  
HERE OR JACK OR ALEX, OR WE CAN 
TAKE THE QUESTION BACK? 
OKAY, WE'LL TAKE THE QUESTION  
BACK. 
>> YEAH, YEAH. 
GREAT. 
THAT WAS MY FIRST QUESTION. 
SECOND OF ALL, LOOKING AT YOUR  
SLIDES, SLIDE 79, ON SPECIALIST 
INITIATIVES, I WAS CONFUSED  
MAYBE YOU COULD HELP ME FIGURE  
IT OUT. 
THE LAST ONE DEDICATED TO LGBTQ 
COMMUNITIES, YOU PASSED IT. 
THE CHART. 
THAT ONE, YES. 
THE LOWEST BAR THERE, RED BAR  
FOR THE LGBTQ INITIATIVES, DOES 
THAT MEAN THAT THERE WILL ONLY  
BE INITIATIVES IN DALLAS? 
OKAY. 
>> MY APOLOGIES. 
WILLETTE ALLEN. 
ABSOLUTELY NOT. 
THIS IS A GRAPHICAL  
REPRESENTATION OF REALLY TO SAY 
IN CENSUS TERMS, THE WORK LOAD, 
IF YOU WILL. 
SO AS I MENTIONED, THESE FOLKS  
COME FROM VARIOUS DIFFERENT  
COMMUNITIES. 
ONE THING I SAID IN MY  
PRESENTATION IS THAT THE BEAUTY 
OF THIS TREMENDOUSLY SKILLED  
STAFF IS THAT THEY HAD MULTIPLE 
AREAS OF EXPERTISE, SO YOU LOOK 
AT THE VERY TOP, YOU'LL SEE  
117, AND I CAN'T TELL EXACTLY  
THE COLOR BUT I BELIEVE THAT'S  
REFLECTIVE OF ATLANTA. 
CLEARLY ATLANTA DOES NOT HAVE  
117 PARTNERSHIP SPECIALISTS  
DEDICATED TO GENERAL. 
WHAT THAT'S MEANT TO DEPICT IS  
THAT IN THAT 117, MOST OF THEM  
HAVE TWO OR MORE, IN MANY  
INSTANCES THEY ARE COVERING  
LGBTQ AND ALSO THE BLACK  
COMMUNITY AND ALSO FAITH BASED, 
ET CETERA, ET CETERA. 
>> THESE ARE INITIATIVES, THESE 
AREN'T PEOPLE, COMPLETELY  
AGREED. 
BUT THE LOWEST BAR, THIS IS AN  
EXAMPLE, WOULD SUGGEST TO ME  
IT'S ONLY TAKING PLACE IN THE  
DENVER, DALLAS OFFICE. 
THIS NEEDS TO BE UPDATED ONCE  
INITIATIVES GET GOING? 
>> YES, CORRECT STATEMENT. 
>> THANK YOU. 
WONDERFUL. 
AND THEN ON SLIDE 71, THE ISSUE 
OF UNDERCOUNT OF YOUNG  
CHILDREN, THIS IS SORT OF A  
DEEP QUESTION FROM BOTH  
OPERATIONAL COMMUNICATIONS  
PARTNERSHIP SIDE, BUT YOU KNOW, 
THE CENSUS BUREAU MAY WANT TO  
ASK ITSELF THE QUESTION, WHEN  
IT HAS ONE OF THESE CHILDREN  
THAT LIVES BETWEEN THESE TWO  
HOUSEHOLDS AND DOESN'T REALLY  
KNOW WHERE HE OR SHE LIVES AND  
THE PARENTS DON'T THINK THE  
OTHER ONE IS GOING TO RESPOND,  
AND THEN NOBODY RESPONDS, AND  
THEN THERE'S AN UNDERCOUNT, IN  
THIS SORT OF SCENARIO DOES THE  
CENSUS BUREAU PREFER AN  
OVERCOUNT, DOUBLE QUESTIONNAIRE 
WITH THE SAME CHILD, OVER A  
SITUATION WHERE NOBODY  
RESPONDS? 
RIGHT? 
I WOULD THINK THAT WE WOULD,  
BECAUSE IF WE HAVE AN OVERCOUNT 
WE CAN JUST, YOU KNOW,  
ELIMINATE ONE OF THE TWO. 
AND IT SEEMS TO ME THAT OUR  
MESSAGING AND OUR GUIDANCE  
SHOULD PERHAPS REFLECT THAT  
PREFERENCE AND THAT IT MAY --  
CHANGING THAT MESSAGE MAY BE  
REALLY IMPORTANT FOR GETTING  
THE UNDERCOUNT OF YOUNG  
CHILDREN TO DISAPPEAR. 
>> WE'RE WORKING ON A MORE  
OFFICIAL ANSWER ON THIS, BUT IN 
ANY INSTANCE, WHERE WE THINK  
SOMEONE IN THE HOUSEHOLD HAS  
NOT RESPONDED WE ASK THAT THE  
PERSON RESPOND FOR THE ENTIRE  
HOUSEHOLD. 
AND THAT MAY MEAN WE GET  
MULTIPLE RESPONSES FOR THE SAME 
HOUSEHOLD BUT WE WOULD RATHER  
HAVE THAT THAN MISS A HOUSEHOLD 
AND WE BELIEVE WE'VE GOT THE  
SPOFRPBS 
RESPONSE PROCESSING. 
MARC MACRO 
 RESPONSIBLE FOR CRAFTING BUT 
TRUSTED VOICES ARE IMPORTANT TO 
MISINFORMATION.
>> HI, THIS IS ROE  --
ROCHELLE WINKLER IN COUNTING 
CHILDREN IN MULTIPLE HOUSEHOLDS 
THE SOUNDS LIKE THE IDEA WOULD 
BE TO GO AHEAD AND COUNT THEM 
TWICE AND IT MADE ME THINK ABOUT
THE ONLINE SYSTEM AND ENTERING 
THE ADDRESS AND I'M WONDERING IF
WHEN SOMEBODY RESPONDS ONLINE 
AND ENTERS THEIR ADDRESS, CAN 
THE SAME ADDRESS BE ENTERED 
TWICE OR MULTIPLE TIMES?
WILL THE SYSTEM ALLOW FOR THAT 
AND IF SO HOW WILL THE RECORDS 
BE HANDLED I IMAGINE THERE'S 
POSSIBILITY FOR DUPLICATES AND 
IF THERE'S A BASEMENT APARTMENT 
OR SOMETHING LIKE THAT.
>> THE SYSTEM WILL ALLOW A SAME 
ADDRESS TO BE ENTERED MORE THAN 
ONE TIME.
WE HAVE REALLY THOROUGH BACK END
SYSTEMS THOUGH TO LOOK AT THE 
CONTENT OF THAT ENTRY ON THE 
ADDRESS AND THE PEOPLE ENTERED 
ON THE ADDRESS COMPARED TO OTHER
CENSUS REPORT AND BE ABLE TO 
UNDUPLICATE TRUE DUPLICATES BUT 
WHEN IT'S MULTIPLE FAMILIES FROM
THE SAME ADDRESS WE WANTED TO 
MAKE SURE WE GAVE PEOPLE THE 
OPPORTUNITY TO ENTER IT IN THOSE
CIRCUMSTANCES.
SO YES, THEY CAN DO THAT.
>> 
GREAT, THANK YOU.
>> KEN SIMONSON.
THIS RELATES TO THE COMMITTEE'S 
QUESTION THREE BUT IT'S REALLY 
FOR AL FONTENOT AND DIRECTOR AND
IF YOU ENCOUNTER A SITUATION 
WHERE YOU'RE SEEING INADEQUATE 
RESPONSE FROM A SPECIFIC 
DEMOGRAPHIC AREA OR GEOGRAPHIC 
AREA DO YOU FEEL HAVE YOU A 
PROCESS IN PLACE FOR IDENTIFYING
THE BEST WAY TO UP THAT 
RESPONSE?
IS IT TO GO THROUGH THE 
PARTNERSHIPS THROUGH TEAM Y & R 
OR OTHER COMMUNICATIONS VEHICLES
OR PUT INNING MORE PEOPLE TO GO 
OUT INTO THE FIELD?
>> ONE OF THE THINGS THAT 
SOMEONE MENTIONED EARLIER IS WE 
HAVE A FUSION CENTER.
WE MEET AS A SENIOR MANAGEMENT 
TEAM ON A DAILY BASIS AT THE END
OF THE DAY AT THE FUSION CENTER.
WE LOOK AT THE DYNAMICS OF 
WHAT'S GOING ON IN THE OPERATION
ACROSS THE BOARD.
IF WE SEE SOMETHING LIKE THAT AT
THAT TIME WE CAN COLLABORATE ON 
WHAT WE FEEL IS THE BEST OPTION.
EVERY ONE OF THE MAJOR 
DIRECTORATES IS INVOLVED IN THE 
MEETING AND DAILY STAND UP TO 
TRY TO DETERMINE WHAT ACTS 
KNEELED TO BE TAKEN.
WE CAN SAY LET'S PUT MORE 
PARTNERSHIP FOCUS THERE OR SEE 
IF WE CAN DO MORE OF THE 
DIRECTED DIGITAL ADVERTISING IN 
THAT AREA OR WE KNOW WHAT OUR 
STAFFING IS COLLECTING DATA.
WE CAN WORK WITH PHIL AND SAY WE
NEED TO FOCUS MORE PEOPLE TO 
KNOCK ON DOORS THANE AREA AND 
WE'RE LOOKING AT THAT KIND OF 
DYNAMIC ON A DAILY BASIS.
THE FUSION CENTER HAS SUBJECT 
MATTER EXPERTS FROM I.T., FROM 
FIELD FROM DECENNIAL AND FROM 
OUR TECHNICAL INTEGRATOR ALL 
WORK TOGETHER TO LOOK AT 
SECURITY ISSUES, TO LOOK AT 
TRENDS AND TO COMBINE THAT TO 
REPORT UP TO MANAGEMENT WHEN WE 
COME DOWN ON A DAILY BASIS OF 
AREAS WE NEED AND THEY ACT AS A 
FOCUS POINT TO LOOK AT THE 
INPUTS COMING FROM ALL THOSE 
DIFFERENT DIRECTIONS.
AND THEN WE AS MANAGEMENT CAN 
ACT ON THEM AT OUR DAILY 
MEETING.
WHEN WE GET IN THE OPERATION 
LIKE THIS, IT'S A CONSTANT DAILY
COLLABORATION ACROSS THE 
MANAGEMENT.
>> GREAT.
JUST WHAT I WAS HOPING
TO HEAR.
>> JOE WHITLEY.
ONE FINAL
OBSERVATION AND MORE GENERIC IN 
FOREIGN ACTORS AND CENSUS 
SIMILAR TO ELECTIONS.
I'M GUESSING THERE'S PLENTY OF 
COLLABORATION WITH LAW 
ENFORCEMENT AND INTELLIGENCE 
COMMUNITY TO MAKE SURE THAT'S 
BEING THOUGHT ABOUT, CORRECT?
>> YES.
PART OF OUR
CYBER SECURITY EFFORTS WORK WITH
THE TOP CYBER AGENCIES IN THE 
GOVERNMENT TO COLLABORATE ON 
STRATEGY TO ENSURE WE PROTECT 
THE CENSUS FROM INTRUSION OR 
DISRUPTION FROM FOREIGN ACTORS.
WE'VE HAD TOP SECRET MEETINGS 
WHERE WE AS A GROUP HAD TO GO 
SIT IN THEIR FACILITY AND 
DISCUSS WHERE THEY SEE THREATS 
COMING FROM AND HOW THEY'RE 
LOOKING TOLOOKING TO COUNTER 
THOSE THREATS AND ADAPT THAT IN 
OUR PROGRAM AND WORK WITH 
PRIVATE SECTOR COMPANIES IN 
TERMS OF WHAT THEY CAN DO TO 
COUNTER THREATS TO THE 
OPERATION.
I WAS LOOKING BUT DIDN'T SEE OUR
CIO BECAUSE HE IS INTIMATELY 
INVOLVED WITH A DAY TO DAY BASIS
ON DEVELOPING THE PLAN TO 
PROTECT THE CENSUS FROM 
INTRUSION AND DISRUPTION.
>> I WOULD JUST ADD TO THAT THAT
IT'S IMPORTANT TO REMEMBER THAT 
ALL THESE ORGANIZATIONS THAT ARE
HELPING US HAVE NO ACCESS TO ANY
CONFIDENTIAL CENSUS INFORMATION.
>> EVERYONE?
SO WHAT SHOULD WE TO ABOUT 
LAUNCH, TOMMY?
>> -- LUNCH, TOMMY.
>> THANK YOU, WILLETTE AND 
ROBIN.
WE SHOULD EAT DURING LUNCH.
I SEE JENNIFER HERE AND LET'S 
COME BACK AT 1:05.
THAT'S ABOUT 25 MINUTES TO GRAB 
A LUNCH.
JENNIFER WILL START TALKING AT 
1:05.
IS THAT  OKAY?
SHE SAYS YES.
UP IN 
I THINK WITHIN A SECOND OR TWO 
OF STARTING.
I DETECT ONE MEMBER OF THE 
COMMITTEE NOT
YET HERE.
WELL, TWO.
SO NOW ONLY
ONE BUT
OKAY.
LET'S PROCEED.
AM I GOING TO BE IN REAL TROUBLE
IF WE PROCEED?
JACK SAYS NO.
THANK YOU VERY MUCH FOR COMING 
BACK.
WE'LL NOW HEAR FROM JENNIFER 
REICHERT ON THE 2020 CENSUS 
PROGRAMS FOR EVALUATION.
>> GOOD AFTERNOON.
I APPRECIATE THE OPPORTUNITY TO 
COME AND TALK ABOUT SOME OF THE 
RESEARCH WE'RE PLANNING TO DO 
DURING THE 2020 CENSUS.
I WANT IT START OFF BY SAYING 
I'LL GIVE A BRIEF OVERVIEW OF 
THE DIFFERENT STUDIES INCLUDED 
WITHIN THE CPEX PROGRAM.
THERE'S LOTS OF DETAILS 
AVAILABLE IN THE FULL STUDY PLAN
SHOULD YOU BE INTERESTED WE CAN 
PROVIDE THOSE.
I'M PERSONALLY NOT A SUBJECT 
MATTER EXPERT ON EVERY STUDY BUT
THERE'S VARIOUS IN THE AUDIENCE 
SO WE MAY BE ABLE TO ANSWER SOME
DETAILED QUESTION BUT WE'LL LOOK
TO THE STUDY PLAN TO PROVIDE
MOST THE DETAILS.
OKAY, SO JUST A LITTLE BIT OF 
HISTORY.
I THINK MOST PEOPLE ARE AWARE WE
HAVE A LONG HISTORY OF DOING 
PROGRAMS LEAD BACK TO 1950.
THE OBJECTIVE OF THE PROGRAM IS 
GENERALLY VERY CONSISTENT ACROSS
THE DECADES.
WE WANT TO EVALUATE HOW WELL WE 
DID IN THE CURRENT CENSUS AND 
TEST METHODS AND IDEAS LEADING 
TOWARDS THE NEXT RESEARCH PHASE 
IN THE NEXT DECADE AND CENSUS.
WE ARE LOOKING AT HOW WE'RE 
DOING IN 2020 AND TESTING THINGS
HOW WE INFORM HOW WE DO THE 
CENSUS IN 2030.
THAT'S THE CPEX PROGRAM.
WE HAVE GENERALLY FOUR STUDIES.
THE EXPERIMENTS WHICH TEND TO BE
STUDIES OF NEW METHODS OR NEW 
TOOLS OR WAYS OF DOING 
PARTICULAR CENSUS OPERATIONS.
THEY TEND TO BE DESIGNED TO USE 
RANDOM TREATMENT GROUPS AND WE 
COMPARE WHATEVER THE METRIC OF 
INTEREST IS BETWEEN TREATMENTS 
AND CONTROLS AND THEN WE HAVE 
EVALUATIONS WHICH TEND TO BE 
MOSTLY EVALUATIONS OF HOW WE DID
SOMETHING IN 2020.
SOMETIMES WE'LL DO SOME EXTRA 
DATA COLLECTION TO LEARN 
SOMETHING MORE ABOUT WHAT 
HAPPENED IN THE OPERATION OR IN 
A PARTICULAR PROGRAM BUT IN A 
SENSE THEY'RE LOOKING AT WHAT WE
DID IN 2020 OPPOSED TO LOOKING 
FORWARD WHERE WE ARE IN THE 
EXPERIMENT.
IN ADDITION WE HAVE A BROAD SET 
OF WHAT WE CALL OPERATIONAL 
ASSESSMENT.
NOR OF MORE INTERNAL PRODUCTS IN
THE BUREAU AND VALUABLE AND 
CONTAIN INFORMATION.
WE DO THEM FOR ALL OPERATIONS 
AND WE'LL TALK ABOUT THEM TOWARD
THE END OF THE PRESENTATION BUT 
THEY'RE THE SOURCE OF 
DOCUMENTATION FOR WORKLOADS AND 
COST AND PRODUCTION RATES AND 
STUFF THAT TELLS US HOW A 
PARTICULAR OPERATION WENT ACROSS
THE COURSE OF THE CENSUS.
AND THE FOURTH CATEGORY ARE 
QUALITY CONTROL
PROFILES.
THESE DOCUMENT WHAT WAS IN PLACE
FOR THE MAJOR CENSUS OPERATIONS 
AND TALK ABOUT THINGS THAT 
PASSED AND FAILED AND WHAT 
ACTIONS WERE TAKEN.
FOR 2020 FOR ALL THE FOUR 
CATEGORIES YOU'LL SEE SOME 
NUMBERS AS TO WHAT OUR PROGRAM 
HAS IN SCOPE.
THREE
EXPERIMENTS AND SEVEN 
EVALUATIONS.
51 OPERATIONAL ASSESSMENTS 
COVERING NEARLY ALL THE 35 
OFFICIAL OPERATION FOR THE 2020 
CENSUS.
SINCE 51 IS GREATER THEN 35 SOME
HAVE MULTIPLE ASSESSMENTS AN 
FIVE QUALITY CONTROL PROFILES 
WE'LL BE CONDUCTING.
WE HAVE A HANDFUL OF EVALUATIONS
CURRENTLY BEING VETTED AND 
APPROVED FOR THE CPEX PROGRAM 
RELATED TO THE COMMUNICATIONS 
PROGRAM.
I DON'T HAVE THE DETAILS ABOUT 
THOSE TODAY BECAUSE THEY'RE 
STILL BEING REVIEWED AND 
APPROVED BUT THEY'LL ALL BE 
FOCUSSED ON TRYING TO EVALUATE 
THE COMMUNICATIONS PROGRAM AND 
WILL BE ADDED TO THE CPEX SCOPE.
HERE'S OUR THREE EXPERIMENTS.
I WON'T READ THROUGH THE TITLES.
WE'LL WALK THROUGH EACH 
INDIVIDUALLY.
THE FIRST ONE IS EXTENDING THE 
CENSUS ENVIRONMENT TO THE 
MAILING MATERIALS.
WE'RE TRYING TO SEE IF WE CAN 
IMPROVE SELF-RESPONSE AND 
PARTICIPATION IN THE CENSUS BY 
TAKING ADVANTAGE AND EMBEDDING 
THAT UNIQUE DECENNIAL 
ENVIRONMENT INTO OUR MAIL 
STRATEGY.
SO THE ADVERTISEMENTS AND 
AWARENESS AROUND THE CENSUS.
SO WE HAVE THREE TREATMENTS IN 
THIS EXPERIMENT WHICH ARE LISTED
HERE.
THE FIRST IS A PANEL OF 
HOUSEHOLDS AND GEOGRAPHIC AREAS 
THAT ARE GOING TO RECEIVE WHAT 
WE CALL
A WEARABLE, NON MONETARY INSERT.
A STICKER.
THEY SAY I COUNT.
THEY'RE IN THE POPULAR CENSUS 
BLUE COLOR IN ENGLISH AND 
SPANISH.
THESE RESPONDENTS WILL RECEIVE A
SHEET OF THESE STICKERS IN THE 
INITIAL MAILING AND THE IDEA IS 
MAYBE THE CHILDREN WILL WEAR THE
STICKERS TO SCHOOL AND SPREAD 
AWARENESS OR WEAR THEM AROUND 
THE COMMUNITY GROCERY STORE, 
WHATEVER THEY MIGHT DO.
LIKE WHEN YOU VOTE AND GET YOUR 
I VOTED STICKER AND EVERYBODY 
WEARS THEM TO MAKE EVERYBODY 
FEEL BAD THAT DIDN'T VOTE.
WE WANT TO SEE IF WE CAN BUILD 
THAT PARTICIPATION IN THE 
CENSUS.
WE HAVE A PANEL THAT WILL 
RECEIVE MAIL MATERIALS 
REFLECTIVE OF THE COMMUNICATIONS
CAMPAIGN.
WE'LL EMBED IMAGES AND MESSAGES 
PEOPLE MIGHT BE SEEING ON THEIR 
TELEVISIONS OR FACEBOOK PAGE AND
BILLBOARDS TO HELP THEM MAKE 
THAT CONNECTION WITH THE 
MESSAGING AND IMAGEING THEY'RE 
SEEING IN THE COMMUNICATIONS 
CAMPAIGN WITH THE MATERIALS THEY
RECEIVE IN THE MAIL AND SEE IF 
IT HELPS MAKE THAT CONNECTION 
AND GARNER MORE PARTICIPATION.
AND THEN THE FINAL PANEL IS OUR 
EVERY DOOR DIRECT MAILER.
IT WILL BE MAILED OUT TO ENTIRE 
CARRIER ROUTES WHERE A POSTAL 
CARRIER MAY WALK THROUGH AND A 
GEOGRAPHIC BASED SAMPLE AND 
EVERY HOUSEHOLD IN THOSE AREAS 
WILL RECEIVE A POST CARD ON 
CENSUS DAY.
THAT LAST KICK TO REMIND THEM 
IT'S CENSUS DAY, GO ONLINE AND 
RESPOND.
IT'S NOT ADDRESSED TO ANY 
PARTICULAR HOUSEHOLD BUT EVERY 
HOUSEHOLD IN A PARTICULAR 
CARRIER ROUTE AND THE LAST 
MINUTE REMINDER TO GET EVERYBODY
TO RESPOND ON CENSUS DAY.
ALL THOSE ARE IN AN EFFORT TO 
BOOST THE
SELF-RESPONSE.
THE NEXT EXPERIMENT IS CALLED 
OPTIMIZATION OF SELF-RESPONSE.
SO
WE HAD ONE MAJOR INNOVATIONS IN 
OUR RESEARCH AREAS LEADING UP TO
2020.
ONE WAS OPTIMIZATION OF 
SELF-RESPONSE.
THIS EXPERIMENT IS DESIGNED TO 
SEE HOW WELL DID WE DO WITH THAT
PARTICULAR INNOVATION AREA.
OBVIOUSLY THE BIGGEST INNOVATION
FOR SELF-RESPONSE WAS THE 
INTRODUCTION OF THE INTERNET 
SELF-RESPONSE OPTION WE HAVE FOR
THE FIRST TIME BUT THERE WERE 
SMALLER COMPONENTS WE HAVE TO 
LOOK AT AND HAVE TO UNDERSTAND 
THE NET IMPACTS OF ALL THE 
INNOVATIONS WE IMPLEMENTED FOR 
2020 TO BOOST SELF-RESPONSE.
THE FIRST TWO BULLETS HERE UNDER
OUR TREATMENTS ARE RELATED AND 
THEY'RE MEANT TO KIND OF CAPTURE
THE EFFECT OF WHAT CHANGES WE 
MADE FOR 2020 AND IN PARTICULAR 
THE INTERNET RESPONSE OPTION.
SO THE FIRST PANEL WE'RE GOING 
TO LOOK AT A PANEL OF HOUSEHOLDS
THAT'S GOING TO RECEIVE THE 2010
MAIL STRATEGY.
WHAT'S THAT MEAN?
I DON'T KNOW IF PEOPLE REMEMBER 
IN 2010 PEOPLE HAD A SET OF MAIL
AND EVERYBODY GOT SOMETHING 
SAYING WE'LL SEND YOU SOMETHING 
ABOUT THE CENSUS SOON SO STAY 
TUNED AND THERE WAS NO MENTION 
OF ANY KIND OF INTERNET RESPONSE
OPTION.
SO THIS PANEL IS GOING TRY TO 
REPEAT THAT STRATEGY.
WE'LL HAVE ALL THE SAME MAIL 
PIECES AS 2010 AND WILL CHANGE 
ALL THE REQUIRED THINGS.
WE'RE NOT GOING TO CALL IT THE 
2010 CENSUS BUT IT WILL BE ON 
THE SAME SCHEDULE AND 2020 
QUESTIONNAIRE.
THE CONTENT WILL BE THE SAME AND
ALL THE MATERIALS WILL HAVE NO 
MENTION OF THE INTERNET RESPONSE
OPTION.
WE'LL MAKE IT LOOK LIKE 2010 
WITH THE 2020 CONSENT AND NOT 
GOING TO TELL ANYBODY ABOUT THE 
INTERNET RESPONSE OPTION.
SHOULD THEY FIND OUT THEIR I.D. 
WILL STILL BE ON THEIR MAILING 
AND CAN STILL GO TO THE INTERNET
AND RESPOND WE'RE JUST NOT GOING
TO GIVE THEM THE INSTRUCTIONS.
THE SECOND PANEL IS SIMILAR BUT 
HERE WE'RE TRYING TO TEASE OUT 
THE INTERNET OPTION.
THEY'LL GET THE FULL 2020 MAIL 
STRATEGY.
ALL THE 2020 MATERIALS ON THE 
2020 SCHEDULE BUT NOTHING WILL 
MENTION THE INTERNET RESPONSE 
OPTION.
BETWEEN THOSE TWO TREATMENTS 
WE'RE HOPING TO TEASE OUT THE 
EFFECT OF JUST THAT INTERNET 
RESPONSE OPTION TREATMENT.
THE THIRD PANEL IS TO LOOK AT 
OUR STRATEGY RELATED TO INTERNET
FIRST AND INTERNET CHOICE.
I THINK THERE WAS SOME TALK 
ABOUT THAT THIS MORNING.
I CAME IN AT THE TAIL END WHERE 
SOME HOUSEHOLDS, IF NOT ALL THE 
HOUSEHOLDS IN THEIR FIRST 
MAILING WILL NOT RECEIVE A 
QUESTIONNAIRE.
THEY'RE THE INTERNET FIRST 
HOUSEHOLDS.
THEY'LL GET A PACKAGE THAT 
INSTRUCTS THEM HOW TO GO ONLINE 
AND RESPOND.
THE SMALLER PORTION OF THE 
COUNTRY WILL GET THE INTERNET 
CHOICE STRATEGY WHICH THEY WILL 
GET THAT PAPER QUESTIONNAIRE IN 
THE FIRST MAILING.
THIS THIRD PANEL IN THIS 
EXPERIMENT WILL SWITCH THAT FOR 
SOME PEOPLE TO SEE HOW EFFECTIVE
THAT STRATEGY WAS.
SO IF THE HOUSEHOLD IS NATURALLY
IN THE PANEL TO GET THE INTERNET
FIRST, WE'LL GIVE THEM INTERNET 
CHOICE AND SEND THEM A PAPER 
QUESTIONNAIRE AND IF THEY WERE 
NATURALLY IN THE INTERNET CHOICE
PANEL WE WON'T GIVE THE 
QUESTIONNAIRE AND THEY'LL HAVE 
TO WAIT UNTIL THE FOURTH 
MAILING.
THEN THE FOURTH AND FINAL PANEL 
IS NEW AND EXCITING FAN RECENTLY
ADDED AND A PANEL OF HOUSEHOLDS 
THAT WILL RECEIVE NO MAILINGS AT
ALL.
WE WON'T MAIL ANYTHING TO THEM 
OR GIVE THEM INDICATION ABOUT 
THE INTERNET AND SEE HOW MANY 
SELF-RESPOND AND OUR ASSUMPTION 
IS IF THEY MANAGE TO 
SELF-RESPOND THEY MUST HAVE 
HEARD ABOUT IT THROUGH AN 
ADVERTISEMENT OR PARTNERSHIP 
ACTIVITY OR WORD OF MOUTH OR 
SOME AWARENESS ABOUT THE CENSUS 
AND IT WILL GIVE US AN 
INDICATION HOW EFFECTIVE HOW THE
OUTREACH AND COMMUNICATIONS AND 
PARTNERSHIP PROGRAMS ARE.
OF COURSE, IF THEY DON'T 
SELF-RESPOND THEY'LL GO RIGHT TO
THE OPERATION AND WILL GET 
COUNTED IN THE CENSUS.
OUR THIRD AND FINAL EXPERIMENT 
IS THE REAL-TIME 2020 
ADMINISTRATIVE RECORD CENSUS 
SIMULATION.
SO THIS IS AN EXPERIMENT TO TRY 
AND CONDUCT AN 
ALL-ADMINISTRATIVE RECORD CENSUS
DURING THE TIME FRAME OF THE 
CENSUS.
IN PREVIOUS CENSUSES WE'VE DONE 
STUDIED WHERE WE LOOKED AT 
ADMINISTRATIVE RECORDS COMPARED 
TO WHAT WE ACHIEVED IN THE 
CENSUS BUT AFTER THE FACT IN 
2010 WE DID THE MATCH STUDY 
AFTER THE CENSUS.
THIS WILL COMPILE AND WORK WITH 
ADMINISTRATIVE RECORDS DATA 
AVAILABLE AT THE TIME OF THE 
CENSUS IN THAT SAME TIME FRAME 
AND SEE HOW WELL THEY'RE ABLE TO
GENERATE CENSUS RESULTS USING 
JUST ADMINISTRATIVE RECORDS ON 
THE SAME TIME LINE WE'RE FORCED 
TO LIVE BY AND COMPARE THE 
RESULTS OF THE EFFORTS.
THERE'S NO SPECIAL DATA 
COLLECTION HERE OTHER THAN 
GATHERING THE ADMINISTRATIVE 
RECORDS AND DOING THE 
COMPILATION AND ANALYSIS AND HOW
HOW CAN WE CAPTURE IT BUT WHAT 
ARE THE MOST COMPLICATED PARTS?
THE VINTAGE OR AVAILABILITY OF 
THE DATA AND WILL GIVE US 
INDICATIONS WHAT THE
CHALLENGES MIGHT BE.
THE NEXT GROUP ARE OUR 
EVALUATIONS.
THERE'S SEVEN OF THEM AND WE'LL
WALK THROUGH THEM.
AGAIN, I WANT TO REMIND YOU 
EVENTUALLY THERE'LL BE 12 OR 13 
IN THE FINAL SCOPE BECAUSE WE 
HAVE A HANDFUL OF STUDIES 
UNDERGOING REVIEW ABOUT THE 
COMMUNICATIONS PROGRAM BUT 
THEY'RE NOT LISTED
HERE YET.
SO ONE OF THE OTHER INNOVATION 
AREAS WE HAD LEADING UP TO 2020 
IS THE RE-ENGINEERED ADDRESS 
CANVASSING.
I THINK THERE WAS DISCUSSION 
THIS MORNING AS WELL WHERE IT 
WAS SPLIT BETWEEN IN-OFFICE AND 
IN-FIELD SO WE'RE NOT DOING 100%
CANVASSING THIS YEAR SO THIS 
EVALUATION WILL LOOK AT HOW WELL
DID THAT DESIGN WORK.
IT'S GOING LOOK AT THE IN-OFFICE
CANVASSING AND COMPARED TO THE 
RESULTS FROM THE POST-PNEUM 
RATION SURVEY AND AN
INDEPENDENT CANVASSING TO SEE 
HOW WELL IT WORKED FOR US.
IN ADDITION, WITHIN THE 
EVALUATION WE HAVE AN EMBEDDED 
EXPERIMENTAL TREATMENT WHERE 
WE'RE TRYING TO GET AT THE LEVEL
OF ERROR ASSOCIATE WITH THE 
FIELD COMPONENT OF ADDRESS 
CANVASSING.
WE DID SOMETHING SIMILAR IN 1990
AND REPEATING IT HERE WHERE 
WE'LL DO SUPPRESSION, WHERE WE 
WERE GOING TO SALT THE ADDRESS 
CANVASSING WORK LOAD WITH KNOWN 
FAKE ADDRESSES AND ASSESS HOW 
WELL THE ASSESSORS DELETE THEM 
BECAUSE THEY'RE FAKE AND GIVE US
A LEVEL OF THAT UNDERSTANDING OF
THAT ERROR AND SUPPRESS KNOWN 
GOOD ADDRESSES IN THE WORK LOAD 
AND ASSESS HOW OFTEN DO THE 
ENLISTERS APPROPRIATELY FIND 
THEM BACK IN BECAUSE THEY FIND 
THEM ON THE GROUND.
IT WILL GIVE AN IDEA OF WHAT 
LEVEL OF ERRORS OF DOING 
CANVASSING OPPOSED TO IN-OFFICE 
WORK.
ANOTHER EVALUATION IS OUR 
DUAL-SYSTEM EVALUATION.
WE'RE GOING TO STUD CREE HOW 
WELL WE CAN -- STUDY HOW WELL WE
CAN USE ADMINISTRATIVE RECORDS 
INSTEAD OF A POST-ENUMERATION 
SURVEY.
WE'LL STILL USE THE CENSUS DATA 
AS ONE SET OF DATA BUT THEN 
GENERATE THE SECOND SOURCE USING
RECORDS VERSUS THE SURVEY.
THE IDEA IS HOW WELL IT WILL 
WORK SO THAT'S A SEIZABILITY 
STUDY AND WE DO
THE COMPARISONS.
-- FEASIBILITY STUDY AND DO THE 
COMPARISONS.
PRIVACY
AND CONFIDENTIALITY.
EVERYBODY KNOWS IT'S ABOUT 
REDUCED PARTICIPATION RATES AND 
RESPONSE RATES AND A LOT OF THAT
IN RECENT YEARS IS DUE TO 
CONCERNS ABOUT PRIVACY AND 
CONFIDENTIALITY OF DATA, DATA 
BREACHES.
SO WE'LL DO THIS EVALUATION AND 
DO VOL FOLLOW-UP WITH 
RESPONDENTS AND DO A TELEPHONE 
FOLLOW-UP AND DO A FOLLOW-UP 
WITH NON-RESPONSE AND THE 
FOLLOW-UP WILL INCLUDE WITH THE 
TELEPHONE FOLLOW-UP 
NON-RESPONDENTS AND WILL ASK 
PROBING QUESTIONS TO WHAT THEIR 
CONCERNS WERE WITH PRIVACY AND 
CONFIDENTIALITY AND ARE 
INTERESTED WHAT THEIR CONCERNS 
ARE LIKE DEPENDING ON THE MODE 
AND IF THEY CUT OFF IN THE 
MIDDLE DID IT HAVE TO DO WITH 
PRIVACY OR CONFIDENTIALITY OR A 
PARTICULAR QUESTION ON THE 
QUESTIONNAIRE.
TRYING TO DO PROBING TO 
UNDERSTAND HOW IS THE RESPOND
RESPONDENT'S CONCERNS 
TRANSLATING INTO THE RESPONSES.
AND LOOK AT THE USE OF 
ADMINISTRATIVE RECORDS.
WE'RE DOING THAT MORE IN THIS 
CENSUS THAN IN THE PREVIOUS 
CENSUSES AND WANT TO SEE IF IT'S
CAUSING A RETURN AND JUST ABOUT
DANGERS IN THE DATA BREACHES AND
ARE WE SUCCESSFUL WITH EFFORTS.
UNDER COUNT OF YOUNG CHILDREN.
PERENNIAL PROBLEM IN THE CENSUS 
OF YOUNG CHILDREN BEING MISSED.
WE WANT TO LEARN MORE.
IT'S A QUALITATIVE EVALUATION 
LOOKING AT CENSUS MATERIALS AND 
OPERATIONS TO TRY TO ASSESS 
WHETHER OR NOT ANYTHING ABOUT 
HOW OUR MATERIALS ARE DESIGNED 
OR DOING OPERATIONS HAVE IMPACT 
ON PEOPLE'S TENDENCY TO NEGLECT 
TO INCLUDE THEIR YOUNG CHILDREN.
RESEARCHERS WILL DO QUALITATIVE 
FOLLOW-UPS AND FOCUS GROUPS 
TARGETING HOUSEHOLDS WHO MAY 
ENCOUNTER THIS TYPE OF PROBLEM 
AND TALK TO THEM ABOUT QUESTION 
WORDING.
LIKE DOES IT CAUSE CONFUSION AS 
TO WHO YOU SHOULD OR SHUNT BE --
SHOULDN'T BE COUNTED AND DOES 
THIS MAKE YOU UNCLEAR HAS TO WHO
YOU SHOULD BE INCLUDING?
THEY'LL FOCUS ON THE QUALITATIVE
DATA TO SEE IF THEY CAN 
RECOMMEND ANY IMPROVEMENTS 
MOVING FORWARD AND HOW WE ASK 
QUESTIONS OR APPROACH 
COMMUNITIES IN OUR
OPERATIONS.
THIS IS LOOKING AT
HARD-TO-COUNT POPULATIONS AND 
NON-ENGLISH AND COMPLEX 
HOUSEHOLDS AND THEY'LL GO OUT 
AND DO OBSERVATIONS OF OUR FIELD
OPERATIONS AND WORK AROUND WITH 
OUR ENUMERATORS AND TRY TO 
IDENTIFIED HOUSEHOLDS THAT MAY 
BE IN ONE OF THESE CATEGORIES, 
NON-ENGLISH
SPEAKING OR COMPLEX HOUSEHOLDS 
AND THEY'LL DO FIVE-MINUTE 
DEBRIEFINGS ON THE DOOR STEPS TO
PROBE THE RESPONDENTS IN TERMS 
OF A LANGUAGE-RELATED ISSUE OR 
HOW THEY REPORT THEIR PEOPLE IN 
THEIR HOUSEHOLD BECAUSE IT'S 
COMPLEX OR IF THEY THINK THERE'S
YOUNG CHILDREN THAT WEREN'T 
COVERED.
THE DEBRIEFINGS WILL DETERMINE 
WHAT THEY ENCOUNTER IN THE 
OBSERVATION.
THEY'LL LOOK AT THINGS LIKE DID 
THE RESPONDENTS DID RESPONDENTS 
WHO SPEAK A PARTICULAR LANGUAGE 
HAVE ISSUES WITH HOW THE ISSUES 
WERE ASKED OR HOW ENUMERATORS 
ASKED QUESTIONS.
COVERAGE ISSUES.
PROBING WITH THE HOUSEHOLDS WHO 
THEY MIGHT HAVE MISSED IN DOING 
THE INTERVIEW AND TALKING ABOUT 
ANY ISSUES RELATED TO 
CONFIDENTIALITY.
WHERE THERE CERTAIN QUESTIONS 
THAT MAY MAKE CERTAIN HOUSEHOLDS
UNCOMFORTABLE AND PROVIDE 
NECESSARY DATA.
THE OTHER PART OF THIS 
EVALUATION IS AN EMBEDDED 
EXPERIMENT FROM THE LANGUAGE 
PERSPECTIVE, THEY'LL WORK WITH 
OUR FIELD DIVISION AND DEVELOP 
AN ADDITION TRAINING MODULE FOR
BILINGUAL ENUMERATORS AND 
DEMONSTRATE A SAMPLE AND 
FOLLOW-UP TO SEE IF IT HELP THEM
GARNER MORE PARTICIPATION WITH 
THE TARGET HOUSEHOLDS AND 
THEREBY INCREASING THE QUALITY 
OF DATA WE COLLECT.
FOCUSSED ON THE INTERNET 
SELF-RESPONSE AND LOOK AT 
PARADATA.
AS EVERYONE KNOWS WE HAVE AN 
ENORMOUS AMOUNT OF DATA ON THE 
BACK END TO UNLESS  -- ANALYZE 
AND LOOK AND AT FOCUSSED ON 
LANGUAGE AND PEOPLE WHO SPEAK 
HOW NON-ENGLISH LANGUAGES HOW 
THEY INTERACT WITH THE 
SELF-RESPONSE AND THE USE OF THE
INSTRUMENT BY LANGUAGE AND DO 
THEY END UP HAVING TO CALL CQA A
LOT AND THE CENSUS ASSISTANCE IF
THEY DO THE INTERVIEW OVER THE 
TELEPHONE THE INTERVIEWER USES 
THE SAME INSTRUMENT.
THERE'S DIFFERENCES WHETHER 
THEY'RE TRYING TO DO IT 
THEMSELVES VERSUS A TELEPHONE 
INTERVIEWER AND ARE THERE 
BARRIERS WITH LANGUAGES AND ARE 
MORE LANGUAGES MORE DIFFICULT TO
NAVIGATE THROUGH THE INSTRUMENT
AND WILL PARE THROUGH THE 
PARADATA AND DO PEOPLE HIT BACK 
UP MORE OR CALL CQA MORE OR 
LEAVE ITEMS BLANK MORE.
ALL THOSE TYPES OF 
PARADATA ITEMS AND SO THIS 
PARTICULAR EVALUATION IS GOING 
TO FOCUS ON ONE SPECIFIC PART OF
OUR GROUP QUARTERS UNIVERSE, IF 
YOU WILL.
IT'S FOCUSSED ON STUDENT 
HOUSING.
ANYONE WHO HAS KIDS IN COLLEGE 
OR HAD KIDS IN COLLEGE THAT 
DROPPED OUT, THERE'S A NEW 
PHENOMENON IN STUDENT HOUSING 
WHERE BACK IN THE DAY WHEN YOU 
WENT TO SCHOOL AND LIVED IN 
STUDENT HOUSING YOU WERE IN A 
DORM AND EVERYBODY LIVED THERE 
AND THEY WERE EASY TO IDENTIFY 
AND GROUP QUARTERS.
NOW STUDENTS ARE LIVING IN NICE 
APARTMENTS AND THEY LOOK LIKE 
NORMAL APARTMENT BUILDINGS BUT 
THEY'RE STUDENT HOUSING BUT THEY
MAY BE OFF-CAMPUS OR OWNED BY A 
PRIVATE COMPANY.
THEY'RE USUALLY A LOT MORE 
EXPENSIVE.
OUR FIELD STAFF HAVE A REAL HARD
TIME WHEN THEY'RE OUT DOING 
LISTING AND INTERVIEWING AND 
TRYING TO CLASSIFY THESE SO IT'S
BECOME A REAL GRAY
AREA AND WE'VE SWITCHED BACK AND
FORTH DEPENDING ON WHO WAS THERE
THAT DAY AND THEY TALKED TWO.
WE HAVE A GROUP QUARTERS WORKING
GROUP WHO HAS COME UP WITH THE 
IDEA OF DEVELOP NEW GQ TYPE 
CODE.
A 501 AND 502 WHICH ARE 
UNIVERSITY OPENED COLLEGE OWNED 
HOUSING TRADITIONAL DORMS AND 
PRIVATELY OWNED STUDENT HOUSING 
AND BY HAVING THE TWO CODES IT 
WILL HELP THE STAFF AND FACILITY
MANAGERS TO SPLIT UNITS INTO THE
CATEGORIES.
THEY'LL TEST THE USE OF THE TWO 
CATEGORIES WITHIN THE ADVANCE 
CONTACT OPERATION AND THE 
EVALUATION WILL LOOK AT HOW WELL
IT WORKED.
THEY'LL COMPARE IT TO A TRUTH 
DECK THEY CREATED OVER THE YEARS
TO WHAT ARE KNOWN PRIVATE VERSUS
PUBLIC OR COLLEGE OWNED STUDENT 
HOUSING AND SEE HOW MUCH 
MISMATCHES THERE COMPARED TO 
ADMINISTRATIVE RECORDS AND SEE 
WHETHER THE NEW CODE HELPS 
ALLEVIATE SOME
OF THE CONFUSION.
WE HAVE OPERATIONAL ASSESSMENTS.
THERE'S 51 COVERING ALL THE 35.
AN EXAMPLE I THINK I MENTIONED 
OF AN OPERATION THAT MIGHT HAVE 
TWO IS ADDRESS CANVASSING.
THERE'S AN ASSESSMENT FOR 
IN-FIELD AND IN-OFFICE ADDRESS 
CANVASSING AND WE END UP WITH 51
INSTEAD OF 35.
THE ASSESSMENTS ARE MEANT TO 
DOCUMENT KEY METRICS AND 
DOCUMENT THE WORKLOAD AND WHAT 
WAS THE PRODUCTION RATE FOR THE 
ENUMERATORS OR ENLISTER AND THE 
COST OF THE OPERATION AND 
LOOKING AT PLANNED VERSUS 
ACTUAL.
THE BUDGET WAS X AND THE ACTUAL 
WAS Y AND HOW DO WE EXPLAIN ME 
DIFFERENCE.
THESE ARE VALUABLE MOVING 
THROUGH THE DECADE AND THE NEXT 
CENSUS AND HAVE TO DEVELOP 
BUDGETS AND EXPECTATIONS.
THESE ASSESSMENTS TEND TO BE 
INVALUABLE FOR THAT EXERCISE.
FINALLY, THE QUALITY CONTROL 
PROFILES.
THESE WILL DOCUMENT THE QUALITY 
CONTROL THAT WE HAVE IN PLACE 
FOR OUR MAJOR OPERATIONS FOR THE
2020 CENSUS OPERATIONS AND WE'LL
HAVE PROFILE FOR ADDRESS 
CANVASSING AND NON-RESPONSE AND 
UPDATE LEAVE AND FOR THE 
MOST-EPNEUMMOST-EPNEUMMOST-E -- 
POST-ENUMERATION UPDATE WE'LL 
HAVE OPERATIONS.
THAT IS IT IN A NUTSHELL.
I'M HAPPY TO TAKE
QUESTIONS.POST-ENUMERATION 
UPDATE WE'LL HAVE OPERATIONS.
THAT IS IT IN A NUTSHELL.
I'M HAPPY TO TAKE 
QUESTIONS.OST-ENUMERATION UPDATE
WE'LL HAVE OPERATIONS.
THAT IS IT IN A NUTSHELL.
I'M HAPPY TO TAKE 
QUESTIONS.POST-ENUMERATION 
UPDATE WE'LL 
HAVE OPERATIONS.
THAT IS IT IN A NUTSHELL.
I'M HAPPY TO TAKE QUESTIONS.
>> JAY BRIGHT.
THANK YOU FOR AN INTERESTING 
PRESENTATION.
IT SEEMS LIKE THE 2020CPEX 
PARALLEL THE 2010CPEX AND WE HAD
ASKED FROM THE SPRING MEETING 
FOR AN OVERVIEW OF WHAT'S GOING 
ON IN CPEX THIS TIME AROUND.
IT SEEMED FROM THE...
THINGS WERE STILL INFLUX.
I HAD A HARD TIME FINDING 
DETAILS IN A QUICK INTERNET 
CERTAIN AND ABSTRACT DESCRIPTION
BUT NOT DETAILED PLANS FOR 
ANYTHING LIKE THAT.
ANY ONE OF OUR SLIDES COULD HAVE
BEEN A 15 MINUTE PRESENTATION 
AND LOTS OF QUESTIONS AND I'M 
SURE MY COLLEAGUES WILL HAVE 
LOTS OF QUESTIONS BUT I HAVE AN 
OVER ARCHING QUESTIONS BEFORE
ANY SPECIFIC ONES.
AND IS IT STILL INFLUX AND ONE 
IS WE'RE HAPPY GIVE YOU A 
FINALIZED LIST AND I'M NOT SURE 
IT HAS YET.
WE HAD FIVE EXPERIMENTS 
DESCRIBED IN THAT RESPONSE AND
HERE HAVE YOU THREE.
MY FIRST IS ABOUT TIMING.
HOW IS THIS 2020 CPEX OPERATION 
GOING RELATIVE TO WHAT IT LOOKED
LIKE IN SEPTEMBER OF 2009 FOR 
THE 2010 CPEX?
ARE YOU AT THE SAME LEVEL OR 
HAVE BEEN DELAYED IN SOME WAY?
AND I HAVE THREE RELATED 
QUESTIONS ON OVER ARCHING 
TOPICS.
THE NEXT ONE, SO THAT WAS A 
TIMING QUESTION.
THE NEXT ONE IS
OVERALL SCOPE.
AND THERE'S EVALUATIONS CPEX IS 
DOING FOR 2020 ISN'T COMPARABLE 
IN SCOPE TO WHAT IT WAS IN 2010 
OR DID YOU FEEL YOU HAD TO SCALE
BACK IN
SOME WAY?
AND WITHIN ONE OF THOSE STUDIES,
DO YOU FEEL LIKE YOU HAVE 
COMPARABLE SCOPE WITHIN A STUDY 
FOR THE REAL RESEARCH QUESTIONS 
OF INTEREST TO YOU WITHIN THAT 
STUDY AND DO YOU HAVE THE 
RESOURCES THE TIME AND MONEY AND
ERN HE WILL TO REALLY -- 
PERSONNEL TO REALLY DO IT AT 
FULL SCALE OR HAVE YOU HAD TO 
SCALE BACK IN SOME WAY.
IT SEEMS IN THE PAST THERE'S 
BEEN CONSIDERABLE RESOURCES FOR 
FULL SCALE, NATIONAL 
REPRESENTATIVE ARE OVERALL 
QUESTIONS.
I HAVE A FEW SPECIFIC QUESTIONS 
BUT I'LL ASK JUST ONE NOW AND 
GIVE YOU A CHANCE TO RESPOND.
ONE OF THOSE SPECIFIC QUESTIONS 
RELATES TO THAT IS WITHIN THE 
SCOPE OF THE STUDY.
IF YOU LOOK AT THE OPTIMIZATION 
IN PAST RESPONSE IN PAST CPEX 
YOU'VE USED A PANEL TO GET A 
NATIONALLY REPRESENTATIVE LOOK 
AT ALL THE
METHODOLOGICAL CHANGES AND SEEMS
LIKE ONE OF THE SELF-RESPONSE IS
THAT STUDY AND IS IT SCALED THE 
WAY YOU WANT IT TO BE SCALED.
IS THAT THE BIG STUDY TO ANSWER 
THAT QUESTION OR JUST A 
COMPONENT OF THIS LARGER STUDY 
YOU GET SOME INFORMATION BUT 
WOULD HAVE RATHER DONE IT AT
I FEEL WE'RE COMPARABLE TO A 
LARGER SCALE.
>> IN TIMING WERE.
RESEARCH IS ALWAYS WHERE WE THE 
AFTERTHOUGHT YOU TRY TO GET THE 
CENSUS DONE AND I DON'T THINK 
IT'S UNCOMMON OR 
UNEXPECTED.
ONE CONSTRAINT WE HAD THIS 
DECADE AND THIS WILL ADDRESS A 
COUPLE OF YOUR DIFFERENT 
QUESTIONS.
ONE CONSTRAINT WE HAD TO DEAL 
WITH NOT AN ISSUE IN THE 
PREVIOUS DECADE WAS THE LEVEL OF
AUTOMATION.
BECAUSE EVERYTHING IS SO 
AUTOMATED FOR 2020, EVERYTHING 
REQUIRED MORE LEAD TIME BECAUSE 
YOU HAVE TO BUILD SYSTEMS AND 
BUILD REQUIREMENTS AND THERE'S 
TESTING PHASES WE HAD TO GO 
THROUGH.
BY THE TIME WE HAD OUR INITIAL 
SET OF PROPOSALS AND SCOPE FOR 
THE CPEX WE WERE ALREADY BEHIND 
THE EIGHT BALL BECAUSE THEY 
ALREADY STARTED SO MUCH SYSTEM 
DEVELOPMENT NECESSARILY SO TO 
PLAN FOR AUTOMATION.
SO WE WERE CONSTRAINED ABOUT 
WHAT IMPACTS
WE COULD HAVE.
IT WASN'T LIKE WE CAN DEVELOP 
ANOTHER VERSION OF THAT PAPER 
QUESTIONNAIRE AND SEND IT TO 
10,000 HOUSEHOLD.
NOW IT'S DEVELOP ANOTHER IN THE 
INSTRUMENT AND ANOTHER PATH IN 
ANOTHER INSTRUMENT AND THEY WERE
UNTOUCHABLE AT THAT POINT.
IN THAT RESPECT, IT'S THE SAME 
PLACE 10 YEARS AGO BECAUSE WE 
WERE CONSTRAINED BY WHAT WE 
COULD DO.
FROM A TIMING
PERSPECTIVE, WE WERE TRYING TO 
CATCH UP LIKE EVERY DECADE BUT 
FROM A SCOPE PERSPECTIVE WE 
DIDN'T HAVE THE ENTRANCE AVENUE 
YEARS AGO BECAUSE EVERYTHING WAS
PAPER BECAUSE YOU COULD PRINT 
NEW PAPER SO FROM A SCOPE 
PERSPECTIVE WE WERE A LITTLE 
MORE CONSTRAINED BUT WE KNEW 
WE'D BE LIMITED IN SOME STUFF WE
COULD STUDY.
WITHIN THE RESEARCH QUESTIONS 
AND RESOURCES, I FEEL CONFIDENT 
OUR GOVERNANCE PROCESS AROUND 
THE CPEX PROGRAM WE HAVE
A VERY ENGAGED DECENNIAL WORKING
GROUP.
IT'S MANNED BY EXPERTS FROM 
ACROSS THE CENSUS AND 
METHODOLOGICAL EXPERTS AND 
SUBJECT MATTER EXPERTS AND 
EXPERTS WHO REVIEWED EVERY STUDY
PLAN AND WENT THROUGH EVERY 
RESEARCH QUESTION WITH A FINE 
TOOTH COMB TO SAY IS THAT 
RESEARCH QUESTION WORTH 
ANSWERING AND CAN WE ANSWER IT?
WILL THE DATA BE AVAILABLE TO 
ANSWER THAT QUESTION.
SO WE DID THAT RIGOROUS REVIEW 
AND THE PROPOSERS AND STUDY 
AUTHOR HAD TO DEFEND WHAT THEY 
WANTED TO STUDY AND HAD TO 
DEFEND I CAN STUDY THIS AND CAN 
GET MEANINGFUL RESULTS.
I THINK FROM THE STUDY 
PERSPECTIVE WE'RE IN GOOD SHAPE.
RESOURCE WISE, YES.
THAT WAS ANOTHER CONSIDERATION 
AS THE STUDIES WERE APPROVED 
WITH ARE THE RESOURCES AVAILABLE
TO DO THE WORK.
ARE YOU GOING HAVE TO HIRE A 
CONTRACTOR TO DO SPECIAL DATA 
COLLECTION ACTIVITIES AND IF SO 
CAN YOU GET TE CONTRACTOR ON -- 
THE CONTRACTOR ON BOARD, ON TIME
AND THEY HAD TO BE ANSWERED 
BEFORE THE STUDY COULD BE 
FINALIZED.
I THINK
THAT'S COVERED AS WELL.
YOUR SPECIFIC QUESTION ABOUT THE
O.S.R. EVALUATION, I THINK THE 
EXPERIMENTS IN 2010 WEREN'T 
AVAILABLE THIS DECADE.
WE DIDN'T HAVE PROPOSALS FOR 
MAJOR CONTENT TESTING.
THE EXPERIMENTAL STUFF IN 2010 
WAS CONTENT RELATED AND WE HAD 
38 DIFFERENT PANELS OR SOMETHING
RIDICULOUS LIKE THAT, SORRY,
NOT RIDICULOUS.
WE JUST DIDN'T HAVE THE OPTIONS 
AVAILABLE TO US GIVEN THE 
AUTOMATION AND IT'S SCALED 
RIGHT.
FOR THE THINGS WE'RE STUDYING I 
THINK WE HAVE THE SAMPLE SIZES 
WE NEED AND THE TO TRY TO GET AT
THE DIFFERENT -- TREATMENT TO 
TRY TO GET AT THE IMPROVEMENTS 
IN THE LAST DECADE.
AND THE OVERALL QUESTION, NO, I 
DON'T THINK WE'RE INFLUX.
I THINK THE DOOR'S NOT CLOSED.
WE HAVE FIVE OR SIX EVALUATIONS 
COMING THROUGH THE APPROVAL 
PROCESS RIGHT NOW.
I THINK WE'RE OPEN TO 
ENTERTAINING ADDITIONAL IDEAS 
FOR RESEARCH.
I THINK THE DOOR THAT HAS CLOSED
IS ANY PROPOSAL THAT WILL IMPACT
ANY PRODUCTION SYSTEM FOR 2020 
IS PROBABLY DEAD ON ARRIVAL.
IF SOMEONE SAYS I WANT TO LOOK 
AT THE REGULARLY PRODUCED 
QUESTION AND ANSWER THE RESEARCH
QUESTION IT'S SOMETHING THAT 
COULD HAPPEN BUT I WOULDN'T CALL
THE PROGRAM INFLUX BECAUSE OF 
THAT BUT THINK IT'S FLEXIBLE 
ENOUGH WE MAY BE ABLE TO 
ENTERTAIN ADDITIONAL IDEAS.
>> GREAT, THANK YOU VERY MUCH.
CAN I ASK TWO OTHER QUESTIONS.
SO TWO MORE SPECIFIC QUESTIONS.
ONE ABOUT THE REAL-TIME 2020 
ADMINISTRATIVE RECORD CENSUS 
STIMULATION.
IS THAT FULL SCALE JUST DONE WIN
ADMINISTRATIVE RECORDS?
[OFF MIC]
>> PLEASE STATE
YOUR NAME.
>> DAVID BROWN.
SO YES, IT'S FULL SCALE ALL 
ACROSS THE COUNTRY.
>> THANK YOU.
AND A RELATED QUESTION TO THAT 
IS GIVEN IT'S AT FULL SCALE, IS 
THIS PARALLEL TO THE TARGETING 
OR DID IT FEED INTO THOSE 
SYSTEMS?
>> TOTALLY SEPARATE FROM THE 
NON-RESPONSE FOLLOW-UP.
THAT GROUP DOES THEIR 
ADMINISTRATIVE RECORDS.
WE'LL DO A SEPARATE ONE WHICH 
MAY INCLUDE SOME DIFFERENT 
SOURCES.
SO WE CAN ACTUALLY COMPARE OUR 
RESULT TO WHAT THEY HAVE 
IMPLEMENTED IN THE ACTUAL 
PRODUCTION.
THEY HAD A DEADLINE THAT THEY 
HAD TO SET TO SAY WE'RE GOING TO
USE THESE SOURCES AND WE CAN'T 
TAKE ANY ADDITIONAL SOURCES 
BECAUSE WE HAVE TO LOCK DOWN OUR
SYSTEM WHEREAS OUR EXPERIMENT WE
HAVE MORE FREEDOM TO ADD NEW 
SOURCES AS WE'RE GETTING ACCESS 
TO THEM WHICH IS HAPPENING NOW 
AS A RESULT OF THE EXECUTIVE 
ORDER.
>> THANK YOU.
AND LAST QUESTION ALSO, 
ADMINISTRATIVE RECORDS.
SO THE DUAL SYSTEM ESTIMATION 
FROM THE ADMINISTRATIVE RECORDS,
HOW DO YOU EVALUATE THAT AND A 
RELATED QUESTION TO THAT, IF 
YOU'RE DOING CLASSIC MARK 
RECAPTURE AND CATCH THE FISH AND
CLIP ITS FIN BUT HERE YOU HAVE 
TO MATCH A PERSON TO AN 
ADMINISTRATIVE RECORD SO THERE'S
A MATCHING ISSUE.
I'M WORRIED THE WAY IT WILL BE 
EVALUATED.
>> WE'LL COMPARE WHAT RESULTS OF
COVERAGE.
THIS IS TOM FROM THE CENSUS 
BUREAU AND WE'LL AND CAN COMPARE
THEM TO THE 2010 DEMOGRAPHIC 
ANALYSIS ESTIMATE YOU'LL HEAR 
ABOUT AND COMPARE TO THE 2010 
MOST ENOW  -- ENUMERATION 
ESTIMATES IN COMPARISON TO THE 
CENSUS AND SEE OURS COMPARED TO 
THOSE.
AS PART OF THE MATCHING YOU'RE 
BRINGING UP, WE'LL TAKE 
ADVANTAGE OF THE PROTECTED 
IDENTIFICATION KEYS WE'LL BE 
ABLE TO ASSIGN TO SOURCES WE'RE 
USING.
THEY HAVE SOCIAL MEDIA OR TAX 
IDENTIFICATION NUMBERS AND CAN 
ASSIGN OUR KEYS TO THOSE AND 
ASSIGN THE SIMILAR KEYS TO THE 
CENSUS BUREAU AND USE THEM AS 
OUR INITIAL MATCHING.
>> GREAT,
THANK YOU VERY MUCH.
>> I WANTED TO SECOND WHAT 
JENNIFER JUST TOLD YOU ABOUT THE
EXPERIMENTS AND
EVALUATIONS AND POINT OUT THIS 
IS AN ENTERPRISE ACTIVITY AND 
THE RESEARCH AND METHODOLOGY 
DIRECTOR WAS INVOLVED IN ALL THE
DESIGNS, EVALUATIONS AND REVIEWS
AND TECHNICAL PAPERS THAT 
DOCUMENT WHAT TO DO AND THE 
TECHNICAL REPORTS NOW COMING 
THROUGH FOR EARLIER IN THE 
DECADE EXPERIMENTS AND 
EVALUATIONS ASSOCIATED WITH THE 
TESTS THAT WERE DONE LEADING UP 
TO THE CENSUS.
ONE ASPECT THAT IS MOSTLY IN 
DIRECT RESPONSE TO JAY'S 
QUESTION, WHEN EVALUATING THE 
EXPERIMENTS FOR THE 2020 CENSUS,
WE ACTUALLY TOOK OFF THE TABLE 
ALL THE ONES THAT WERE ABOUT 
QUESTIONNAIRE FORM AND DESIGN 
AND ASKED THOSE GROUPS TO 
RETHINK THEIR TESTING STRATEGY 
AND DO THAT IN THE CONTEXT OF 
THE METHODS PANEL AS PART OF THE
VARE.
-- SURVEY AND WE GOT A 
CONFIRMATION THAT WAS THE RIGHT 
WAY TO THINK ABOUT IT IN THE RCT
DONE BY USING THE AMERICAN 
COMMUNITY FRAMEWORK AND BY USING
ASPECTS OF THE CLEARANCE AS A 
METHOD TO DO STUDIES.
I THINK IT'S IMPORTANT TO 
REMEMBER THAT THESE ARE 
ENTERPRISE EVALUATION 
ACTIVITIES.
AND HAD MULTIPLE SENIOR 
TECHNICAL RESEARCHERS DEVOTE 
SUBSTANTIAL PORTIONS OF THEIR 
TIME TO THIS RELATION.
ONE IS ONCE RETIRED REMINDED ME 
HE HAD 140 SUCH REVIEWS IN A 
SINGLE YEAR.
THAT GIVES YOU AN IDEA OF THE 
MAGNITUDE OF THE OPERATION 
JENNIFER WAS CONDUCTING TO 
ENSURE WE GOT PERFORMANCE FOR 
THE 
TAXPAYERS' MONEY.
>> PETER.
>> GIVEN THERE'S SUCH A BIG 
TECHNOLOGY TURNOVER IN THIS 
PARTICULAR CENSUS RELATIVE TO 
PREVIOUS CENSUSES, CAN YOU SAY 
ABOUT THE OPERATIONAL ASSESSMENT
COMPONENT.
I ASSUME THERE'LL BE INTEREST IN
WHAT THINGS THE CENSUS GOT RIGHT
OR NOT PREDICT CORRECTLY IN 
TERMS OF OPERATIONAL
CAPABILITY.
>> I THINK THE ASSESSMENTS WILL 
PAY ATTENTION TO THANE THE
SENSE OF DOWN TIME.
THERE WERE BUGS OR TECHNICAL 
ISSUES AND WHAT WILL BE MEASURED
AND WHAT TYPES OF ERRORS.
THE ONLY EXAMPLE IS LIKE IN 2010
WHEN WE DID ADDRESS CANVASSING 
WHICH WAS THE ONLY AUTOMATED 
OPERATION ONE OF THE BIG ASPECTS
OF THAT OPERATIONAL ASSESSMENT 
IS EARLY ON WE HAD THE BEACH 
BALL PROBLEM.
THE ENUMERATORS WERE OUT THERE 
AND ENLISTERS AND THE HAND HELD 
WAS SPINNING AND NOBODY COULD DO
WORK.
THAT WAS A MAJOR THING UNRELATED
TO THE OPERATION ONLY TO THE 
TECHNOLOGY BUT THE ASSESSMENT 
HAD THE JOB OF DOCUMENTING THAT 
ISSUE AND HOW MANY ENUMERATORS 
WERE IMPACTED AND DID WE 
DETERMINE THE ROOT CAUSE.
ANY OF THOSE TECHNICAL ISSUES 
THAT WILL IMPACT OUR ABILITY TO 
GET THE OPERATION DONE WILL BE 
REPRESENTED IN THE ASSESSMENT.
WHETHER OR NOT THERE'S A 
QUANTITATIVE MEASURE MAY BE YES 
OR NO BUT THE ASSESSMENTS WILL 
DOCUMENT THOSE THINGS HAPPENED.
I HOPE IT DOESN'T HAPPEN BUT 
SHOULD IT WHERE WE HAVE TO 
EXTEND THE OPERATION MAYBE THE 
INSTRUMENTS ARE SLOW AND IT 
TAKES EIGHT WEEKS INSTEAD OF SIX
WEEKS TO COMPLETE AN OPERATION.
THAT WILL GET CAPTURED IN THE 
METRICS WE WERE TWO WEEKS LATE 
FINISHING BECAUSE OF THIS 
TECHNICAL ISSUE.
A BIG PART OF THE ASSESSMENT 
THERE'S TWO QUESTIONS REQUIRED 
OF ALL ASSESSMENTS.
ONE IS IF YOU DO THIS AGAIN IN 
10 YEARS WHAT WOULD YOU DO 
DIFFERENTLY AND WHAT WAS YOUR 
BIGGEST LESSON LEARNED FROM THIS
PARTICULAR INSTANCE OF THIS 
OPERATION AND THAT'S THE OTHER 
OPPORTUNITY FOR THE OPERATIONAL 
EXPERTS TO CAPTURE THOSE THINGS 
THEY THOUGHT WENT REALLY WELL OR
DIDN'T GO WELL OR WHAT CHANGES 
I'D MAKE IF I WERE TO DO THE 
OPERATION AGAIN IN 10 YEARS 
BECAUSE THAT INSTITUTIONAL 
KNOWLEDGE HAS TO BE MAINTAINED 
BECAUSE PEOPLE WORKING IN THIS 
DECADE MAY NOT BE HERE NEXT 
DECADE.
HAVE TO LOOK THROUGH THE 
DOCUMENT TO FIND WHAT WENT WELL 
AND DIDN'T.
THE ASSESSMENTS WILL CAPTURE 
THOSE TYPES OF THINGS.
>> IN HEARING HOW THINGS WILL GO
WITH THE TECHNOLOGY IN THE 
SPRING AND YOU'LL PROBABLY WANT 
TO DO COMPARISONS HOW THINGS
HOW THINGS DEVELOPED IN THE 
SPRING.
>> IN THE DEVELOPMENT PHASES?
>> SOME SCALEABILITY ISSUES WE 
DISCUSSED AND HEARD ABOUT AND 
WE'RE MAKING ASSUMPTIONS ABOUT 
HOW THE ACTUAL CENSUS WILL 
UNFOLD BASED ON THE SCALEABILITY
PREDICTIONS.
>> THERE WILL BE A LITTLE BIT OF
SEPARATION.
THEY TEND TO FOCUS ON THE 
OPERATIONS THEMSELVES.
THERE'S OTHER OPERATIONS WITHIN 
THE CENSUS AND ONE THAT COMES TO
MIND IS THE I.T.
RELATED OPERATION.
THEY DON'T HAVE NECESSARILY AN 
OPERATIONAL ASSESSMENT BECAUSE 
IT'S KIND OF A WEIRD WAY TO 
ASSESS THEM BUT THEY'LL HAVE 
SOME TYPE OF DOCUMENTATION OF 
ISSUES THEY ENCOUNTERED AND A 
LOT OF THOSE ARE CONTRACTOR 
BASED OPERATIONS SO WITHIN THE 
CONTRACT REQUIREMENTS TO 
DOCUMENT ISSUES AND THAT KIND OF
THING.
A LOT OF THAT DOCUMENTATION MAY 
EXIST IN THAT AREA BUT IN
AS MUCH AS THEY IMPACT THE 
OPERATION WHAT IS THE ISSUE ON 
OUR ABILITY TO DO THE OPERATION.
THERE MAY BE MULTIPLE PLACES 
WHERE WE CAN FIND SOME
OF THAT.
>> THAT'S GOING TO HAPPEN 
THROUGH THE OPERATION AND WE'LL 
MAKE SURE TO DOCUMENT THAT.
>> THAT WAS MICHAEL.
>> JOHN.
>> JOHN
CHICCA.
IN ADDITION IN THE PAST I'VE HAD
TROUBLE FINDING RESULTS OF THE 
EXPERIMENTS YEARS AFTER THEY'RE 
DONE.
ARE THEY GOING TO BE PLACED IN A
VERY FINDABLE LOCATION ON THE 
BUREAU WEBSITE?
>> AS FAR AS I KNOW, YES, WE 
PUBLISH THEM ONCE THE REPORTS 
ARE FINAL.
IF PEOPLE ARE HAVING TROUBLE 
FINDING THEM WE HAVE TO RETHINK 
HOW WE PUBLISH THEM BUT YES, 
THEY'LL BE PUBLICLY AVAILABLE ON
THE WEBSITE.
>> THEY WERE SCATTERED.
>> THEY MAY HAVE BEEN LABELLED 
AS A RESEARCH TAB.
WE CAN KEEP IN MIND TO MAKE THEM
EASILY FINDABLE.
>> FIRST QUESTION
FOR DON.
WHAT ARE THE THINGS THAT ARE 
MAKINGMAKING THE NERFU USE OF 
RECORDS IS THE AVAILABILITY OF 
CURRENT RECORDS THAT'S BEEN AN 
ISSUE WITH ADMINISTRATIVE 
CENSUSES THE DATA IS A YEAR OLD 
BY THE TIME YOU COULD DO IT IN 
REAL TIME.
WILL YOU HAVE ACCESS TO THOSE 
CURRENT RECORDS WHEN YOU DO YOUR
REAL
TIME EXPERIMENT?
>> WE'LL HAVE ACCESS TO WHAT IS 
IN-HOUSE NEXT SUMMER NOT ALL THE
RETURNS FROM 2019 BUT
SHOULD BE MOST.
>> AND THERE WAS INTERESTING 
RESEARCH ON TRIPLE CENSUS 
ESTIMATION WHERE ADMINISTRATIVE 
RECORDS WERE ADDED TO THE 
REGULAR CENSUS.
IS THAT OUT OF THE PICTURE
FOR THIS TIME?
>> AND LOOKING TO USE 
ADMINISTRATIVE RECORDS IN PLACE 
OF THE POST-ENUMERATION SURVEY 
WITH THE IN-PERSON INTERVIEWING 
AND FOLLOW-UP.
IT'S AN OPERATION WHICH NEEDS TO
BE DEVELOPED AND THE FIRST TIME 
WE'RE DOING THIS IS IN THE 2020 
CENSUS.
WE ARE LOOKING AT THE WAYS THE 
ADMINISTRATIVE RECORDS CAN SERVE
THAT PURPOSE.
I WOULD ADD WHAT'S CALLED THE 
DUAL SYSTEM ESTIMATION WE DO 
HAVE MULTIPLE ADMINISTRATIVE 
RECORD SOURCES SO THERE MAY BE 
THE POSSIBILITY OF PURSUING 
MULTIPLE SYSTEM APPROACHES BUT 
THIS WOULDN'T BE USING A 
COVERAGE SURVEY AS PART OF THAT.
AND TO ELABORATE ON THE IRS DATA
WE GET MONTHLY DELIVERIES AND 
THE 1040 RETURNS AND 
INFORMATIONAL RETURNS.
THOSE WILL BE AVAILABLE TO THE 
2020 PRODUCTION AND DAVID'S 
EVALUATION AND THEN OUR 
EVALUATION WILL BE A LITTLE BIT 
MORE RETROSPECTIVE DONE.
MOST OF OUR WORK DONE IN 2021.
>> THANK YOU.
>>
ONE PABLO.
-- JUAN PABLO.
>> THANK YOU FOR THE 
PRESENTATION AGAIN.
SO MY QUESTION HAS TO
DO WITH THE COUNT AND OVERCOUNT 
ESTIMATED I GUESS MOST IS 
THROUGH THE POST ENUMERATION 
SURVEY BUT MAYBE THE 
ADMINISTRATIVE RECORDS MIGHT 
PLAY A ROLE IN THAT RECEIVE AND 
WHAT THE TIME LINE IS GOING TO 
BE FOR
THOSE CALCULATIONS.
>> THE ESTIMATES OF OVER AND 
UNDER COVERAGE AND THE 
POST-ENUMERATIONPOST-ENUMERATION
SURVEY IN 2020 AND NET COVERAGE 
AND WE'LL CONTINUE TO DO 
ESTIMATES OF COMPONENTS OF 
CENSUS COVERAGE AND CORRECT 
ENUMERATIONS AND ERRONEOUS 
ENUMERATIONS AND THOSE WILL 
CONTINUE TO HAPPEN.
YOU'LL HEAR MORE IN THE NEXT 
SESSION THE DEMOGRAPHIC 
ANALYSIS.
OURS IS ANOTHER EVALUATION AND 
OURS IS FOCUSSING ON NET 
COVERAGE.
ESTIMATING THE OVER AND UNDER 
COVERAGE AND OTHER ALTERNATIVES 
THAT COULD BE USED AS AN 
ALTERNATIVE TO THE OTHER TWO
OPTIONS.
>> MY QUESTION IS JUST GIVEN 
THIS IS THE FIRST ONLINE CENSUS 
DECENNIAL WE'RE DOING, IS THERE 
AN ABILITY TO LOOK AT A RESEARCH
QUESTION AROUND WHETHER THE 
DIGITAL DIVIDE CONTRIBUTES TO 
NEW UNDERCOUNT?
>> I DON'T THINK WE HAVE ANY 
SPECIFIC RESEARCH WITHIN THE 
CPEX PROGRAM ABOUT THAT.
IT'S POSSIBLE WITHIN THE 
COVERAGE MEASUREMENT STUDIES 
THAT MAYBE THEY DO AS PART OF 
P.E.S. THEY MATE ADDRESS SOME OF
THAT -- MIGHT ADDRESS THAT BUT 
WITHIN THE CPEX PROGRAM IT'S NOT
A RESEARCH QUESTION THAT'S BEEN 
IDENTIFIED.
>> YOU SAID THEY HAVEN'T ALL 
BEEN IDENTIFIED YET.
>> SOMEBODY MAY INTRODUCE A NEW 
STUDY THAT ASKS THAT QUESTION 
BUT WITHIN THE CURRENT SCOPE I'M
AWARE OF IT DOES NOT EXIST.
DID THAT COVER EVERYBODY?
>> MARIO.
>> SO I'M HAVING SOME FLASHBACKS
FROM THE SPRING MEETING.
THIS IS MARIO MORAZI.
GIVEN THIS IS AN ONLINE SURVEY, 
GIVEN THAT WE'RE GOING TO BE
SPENDING $250
0 MILLION ON THE CENSUS AND 
THINKING OF THE QUESTIONS WE'LL 
NEED THEN FOR THE DESIGN OF THE 
2030 CENSUS.
INCREASINGLY WE'LL BE
USING TECHNOLOGY SO
SHOULDN'T WE INCLUDE THE 
INTEGRATED COMMUNICATIONS AND 
PARTNERSHIP PROGRAM WITHIN THE 
CPEX SOMEHOW AND THEIR SOCIAL 
MEDIA STRATEGIES TO
ATTRACT PEOPLE?
>> SO YES AND THAT IS -- I THINK
WE HAVE A SET OF FIVE 
EVALUATIONS THAT ARE CURRENTLY 
UNDERGOING REVIEW AND APPROVAL 
AND THEY'RE ALL FOCUSES ON THE 
COMMUNICATIONS PROGRAMS.
OFF THE TOP OF MY HEAD, I DON'T 
REMEMBER ALL THEIR SPECIFIC 
RESEARCH QUESTIONS SO I DON'T 
KNOW IF THEY SPECIFICALLY 
ADDRESSED THE SOCIAL MEDIA 
ISSUES BUT CERTAINLY THERE'S A 
SUITE OF STUDIES BEING 
INCORPORATED INTO THE CPEX AND 
INTO THE COMMUNICATIONS PROGRAM 
SO YES.
>> THANK YOU.
I THINK WE'LL DIVE INTO 
DEMOGRAPHIC ANALYSIS AND THEN 
TAKE OUR BREAK.
THANK YOU, JENNIFER.
[APPLAUSE]
>> TOMMY WRIGHT.
LET'S GO RIGHT INTO
DEMOGRAPHIC ANALYSIS.
AND ERIC JENSEN FOLD BY A 
DISCUSSION -- FOLLOWED BY A 
DISCUSSION AND SPECIAL THANKS TO
ERIC AND MAKE A NOTE IF HE 
DISAPPEARS IN 45 MINUTES IS 
BECAUSE HE'S RUSHING TO CATCH AN
AIRPLANE LITERALLY.
WE'RE GRATEFUL HE ARRANGED HIS 
SCHEDULE TO BE WITH US.
THANK YOU, ERIC.
>> HE DID A GREAT JOB OF SENDING
US THE INFORMATION IN ADVANCE 
WITH A LOT OF DETAILS AND GOT TO
HAVE A LOT OF BACK AND FORTH AND
I SHOWED IT TO NEW DEM OG 
GRAPHERS SO YOU CAN BARREL 
THROUGH THIS.
>> I'M ERIC JENSEN FROM THE 
POPULATION DIVISION.
I'LL TALK ABOUT THE 2020
DEMOGRAPHIC COUNT PROGRAM.
SO WE OFTEN HEAR THE GOAL OF THE
CENSUS IS TO COUNT EVERYONE 
ONCE, ONLY ONCE AND IN THE RIGHT
PLACE.
IF WE DON'T COUNT EVERYONE OR 
COUNT TOO MANY PEOPLE IT CAUSES 
COVERAGE ERROR.
SO THE CENSUS BUREAU HAS TWO 
METHODS TO COVERAGE THAT AND 
WE'VE TALKED ABOUT THE 
POST-ENUMERATION SURVEY.
SO DEMOGRAPHIC ANALYSIS IS A 
LONG-STANDING PROGRAM THE BUREAU
USED FOR COVERAGE IN THE CENSUS.
IT STARTED IN 1960 WE USED THE 
METHOD OR TECHNIQUE.
WE BUILD AN ESTIMATE OF THE SIZE
AND COMPOSITION AND USE 
HISTORICAL BIRTHS, DEATHS AND 
USE ADDITIONAL ON IMMIGRATION.
SO WE PRODUCE NORM -- NATIONAL 
LEVEL ESTIMATES BY RACE, SEX, 
ETHNIC ORIGIN AND COMPARE IT TO 
THE CENSUS AND CAN THEN 
CALCULATE NET
COVERAGE ERROR.
THERE'S A LOT OF BENEFITS TO THE
2020 DECENNIAL PROGRAM THAT 
COMES FROM DEMOGRAPHIC ANALYSIS.
ONE, IT'S AN INDEPENDENT 
EVALUATION OF THE CENSUS.
WE ACTUALLY PLAN TO RELEASE OUR 
ESTIMATES IN EARLY DECEMBER OF 
2020.
THIS WOULD BE SEVERAL WEEKS 
BEFORE THE OFFICIAL CENSUS 
COUNTS ARE RELEASED AND A WAY OF
SHOWING WE'RE INDEPENDENT.
IT'S ALSO RELATIVELY NON 
EXPENSIVE AND EVALUATION OF THE 
CENSUS.
WE DON'T NEED TO COLLECT PRIMARY
DATA.
WE USE SECONDARY
DATA AND RECORDS.
THE POST ENUMERATION VARE USES 
THE ANALYSIS ASSESS MANY TO 
ADJUST FOR CORRELATION BIAS IN 
THE DUAL SYSTEM ESTIMATES AND 
HAS BEEN USED TO HIGHLIGHT 
HISTORIC POPULATIONS WITH UNDER 
COUNTS FOR INSTANCE, BLACK MALES
OR YOUNG CHILDREN.
SO THIS GRAPH SHOWS THE DA 
ESTIMATES OF PERCENT NET UNDER 
COUNT FROM 1960 TO 2010.
SINCE THIS IS A PERCENT NET 
UNDER COUNT A POSITIVE VALUE 
INDICATES NET UNDER COUNT.
IN 1960 THERE WAS A REALLY BIG 
DIFFERENTIAL BETWEEN THE BLACK 
AND NON-BLACK POPULATION 
ESPECIALLY BLACK MALES.
WE SEE OVER TIME COVERAGE HAS 
IMPROVED FOR ALL GROUPS BUT EVEN
IN 2010 THERE'S STILL A BIG 
DIFFERENTIAL BY RACE.
THIS SOMETHING WE LEARNED FROM 
DEMOGRAPHIC ANALYSIS.
THERE'S BEEN A LOT OF TALK 
ALREADY TODAY ABOUT THE UNDER 
COUNT OF YOUNG CHILDREN.
THEY HAD THE HIGHEST
RATE OF UNDER COUNT AND WE KNOW 
THAT BECAUSE OF DEMOGRAPHIC 
ANALYSIS AND WE USE BIRTH 
RECORDS WHICH ARE VERY GOOD IN 
THE UNITED STATES.
IT'S A STRONG AND ROBUST 
ESTIMATE.
THE GRAPH SHOWS THE UNDER COUNT 
OF SELECTED ABLE GROUPS FROM 
1970 TO 2010.
YOU CAN SEE FOR ALL THE 
DIFFERENT CENSUSES THE 
POPULATION 0-4 THAT'D LARGEST 
NET UNDERCOUNT AND FOR SOME 
GROUPS WE SEE THE UNDERCOUNT HAS
IMPROVED OVER TIME BUT NOT FOR 
YOUNG CHILDREN.
IT LOOKS TO BE GETTING WORSE AND
WHY THE CENSUS BUREAU PUT SO 
MUCH ON THE POPULATION TO 
IMPROVE THE COUNT IN 2020.
SO IT'S USED USING A COHORT 
COMPONENT METHOD FOR POPULATION 
0-84.
WE TAKE BIRTHS TO A SPECIFIC AGE
COHORT MINUS DEATH BETWEEN WHEN 
THEY WERE BORN AND 2020 AND ADD 
IMMIGRATION INTO THE COHORT 
BETWEEN WHEN THEY CAME IN 2020 
AND THEN PEOPLE THAT LEAVE THE
COUNTRY.
WE DO THIS FROM 1935 TO 2020 AND
GET THE TOTAL POPULATION ACROSS.
SO FOR THE OLDEST AGE POPULATION
THOSE 85 OR OLDER IN 2020, WE 
YOU'D MEDICARE DATA.
THAT'S IN PART BECAUSE THE VITAL
REPORTS ARE NOT AS STRONG NOR  
-- FOR THE OLDER COHORTS AND WE 
DIVIDE BY THE DEMOGRAPHIC 
ANALYSIS ESTIMATE AND MULTIPLY 
BY 100.
THIS SHOWS THE CONTRIBUTION OF 
DIFFERENT COMPONENT TO THE 
OVERALL ESTIMATE.
THE MAIN POINT HERE IS THAT THE 
BIRTH COMPONENT IS THE DRIVER OF
THE DEMOGRAPHIC ANALYSIS 
ESTIMATES.
WE SEE FOR THE YOUNGEST AGES 
IT'S ALMOST 100% BUT EVEN AS YOU
LOOK AT THE OLDER AGES IT'S 
STILL THE LARGEST PART.
SO DEMOGRAPHIC ANALYSIS THE 
BIRTHS ARE THE FOUNDATION FOR 
THE DEMOGRAPHIC ANALYSIS
ESTIMATE.
FOR 2020 DEMOGRAPHIC ANALYSIS IS
A SUBOPERATION UNDER THE 
EVALUATION AND EXPERIMENTS 
INTEGRATIVE PROJECT TEAM AND 
THAT'S UNDER JENNIFER REICHERT'S
AREA.
DA IS CONDUCTED BY STAFF IN THE 
PROJECTIONS AND WE USE SIMILAR 
DATA AND THE MAIN DIFFERENCE IS 
THE ESTIMATES ARE NOT BASED ON 
THE PRIOR CENSUS BUT WE BUILD 
FROM BIRTH RECORDS BACK TO 1935 
UP TO TO
-- 2020 AND WE WORK CLOSELY WITH
RESEARCH PARTNERS AND 
UNIVERSITIES, RESEARCH 
INSTITUTES AND FELLOW AGENCIES.
THIS IS A LIST OF RESEARCH 
PARTNERS FOR 2020.
SOME ARE CURRENT OR RETIRED 
CENSUS BUREAU STAFF AND SOME 
COME FROM THE NATIONAL CENTER 
FOR HEALTH STATISTICS OR THE 
OFFICE OF IMMIGRATION 
STATISTICS.
PEOPLE AT RESEARCH CENTERS LIKE
PUGH AND USE UNIVERSITIES.
WE WORK WITH DIFFERENT
DEMOGRAPHERS FOR THE ASSESSMENT.
FOR 2020 WE PLAN TO PRODUCE SIX 
SERIES OF ESTIMATES.
SOME OF THESE ARE OFFICIAL 
ESTIMATES AND SOME ARE 
EXPERIMENTAL.
THE NEXT SLIDE WILL GO INTO MORE
DETAIL.
I WON'T GO THROUGH THESE NOW.
TO TRY TO MEASURE UNCERTAINTY 
WE'LL PRODUCE A RANGE.
SO A HIGH, MEDIUM AND LOW FOR 
EACH SERIES.
THIS TABLE SHOWS THE DIFFERENT 
SERIES PRODUCING, TYPE OF 
ESTIMATE AND CHARACTERISTICS AND
SPECIFIC AGE GROUPS THAT WILL 
GOING TO BE INCLUDED IN THE 
SERIES.
SO THE OFFICIAL ESTIMATES USE 
DATA AND METHODS THAT HAD BEEN 
USED PRIOR EITHER IN 2010 OR IN 
EARLIER DEMOGRAPHIC ANALYSIS.
THE OFFICIAL SERIES WE HOPE TO 
RELEASE PRIOR TO THE RELEASE OF 
THE CENSUS COUNT IN 
2020 AND EXPERIMENTAL ESTIMATES 
IN 2021 AND THEY USE DATA AND 
METHODS WE HAVEN'T USED YET LIKE
PRODUCTION ENVIRONMENT.
AND THERE'S THE BLACK ALONE AND 
NON-BLACK POPULATION.
BECAUSE OF WHAT'S AVAILABLE AND 
WHAT KIND OF RACE DETAIL'S 
AVAILABLE ON THE HISTORIC BIRTH 
RECORDS WE'RE NOT ABLE TO DO A 
LOT OF DEMOGRAPHIC DETAIL FOR 
THE OLDER AGES.
SO HISTORICALLY, WE'VE USED 
THESE TWO GROUPS, BLACK AND 
NON-BLACK.
THIS IS OUR MAIN SERIES.
WE'LL HAVE ESTIMATES FOR THE 
POPULATION 0 TO 84 BY SINGLE 
YEAR OF AGE AND POPULATION FOR 
85 PLUS.
AGAIN, THIS IS OUR MAIN SERIES.
WE ALSO ARE PLANNING TO DO A 
SERIES ON THE BLACK ALONE AND 
COMBINATION AND NON-BLACK 
COMBINATION AND THIS SALT LAKE 
CITY THE UNOFFICIAL SERIES.
-- THIS IS ALSO THE UNOFFICIAL 
SERIES AND WE'LL DO IT FOR THE 
COHORTS BORN FROM 1980 FORWARD.
THIS WILL BE 0-39 IN 2020.
AFTER 1990, ALL STATES INCLUDED 
HISPANIC ORIGIN ON THEIR 
OFFICIAL BIRTH CERTIFICATE BUT 
PRIOR TO THAT STATES COULD OR 
COULDN'T.
SO WE ARE PRODUCING HISPANIC, 
NON-HISNON-HISPANIC ASSESS
MENTS.
WE'LL PRODUCE A SERIES OF 
ESTIMATES FOR THE POPULATION 
0-17 THAT HAVE FULL RACE DETAIL.
SO WE PLAN TO HAVE 31 RACES AND 
TO HISPANIC ORIGIN GROUPS.
HERE WE'LL BE ABLE TO SEE 
UNDERCOUNT FOR SPECIFIC GROUPS 
THAT WE WEREN'T ABLE TO IN 2010.
THIS SERIES IS DESIGNED TO 
EVALUATE THE UNDERCOUNT OF YOUNG
CHILDREN OR COVERAGE OF YOUNG 
CHILDREN IN 2020 CENSUS.
WE HAVE OTHER AGE GROUPS AND 
WE'LL HAVE COMPARISON GROUPS.
WE'RE ALSO LOOKING TO HAVE AN 
EXTENDED HISPANIC ORIGIN SERIES.
I MENTIONED THAT HISPANIC ORIGIN
WASN'T ON THE BIRTH SER
RTIFICATES UNTIL 1990 BUT THOSE 
STATES THAT HAD IT ACCOUNTED FOR
MOST HISPANICS IN THE UNITED 
STATES.
USING MODELING WE'RE ABLE TO 
IMPUTE HISPANIC ORIGIN ON OTHER 
RECORDS AND IT WOULD BE FOR THE 
POPULATION 0-39.
AND FINALLY WE LOOK AT STATE AND
COUNTY LEVEL.
DEMOGRAPHIC ANALYSIS ASSESSMENTS
FOR THE POPULATION AND THE IDEA 
IS IT WILL GIVE MORE INFORMATION
ABOUT THE GEOGRAPHIC 
DISTRIBUTION OF COVERAGE AREAS
FOR YOUNG CHILDREN.
THERE'S A LOT OF CHALLENGES AND 
ONE OF THE BIG ONES IS ASSIGNING
RACE AND HISPANIC ORIGIN TO 
BIRTH REPORTS.
BERTH SIR TIF CATS ONLY -- BIRTH
CERTIFICATES HAVE ORIGIN OF THE 
PARENTS AND NOT THE CHILD AND 
HAVE DIFFERENT WAYS TO ASSIGN 
RACE TO THE CHILD.
WHAT WE ARE FOCUSSING ON FOR 
2020 AND WHAT WE USED IN 2010 
HERE WE TAKE INFORMATION FROM 
THE CENSUS SO WE LINK CHILD AND 
PARENT GROUPINGS FROM THE 
PARENTS AND SEE HOW PARENTS OF 
DIFFERENT RACE COMBINATIONS 
REPORTED THEIR CHILD IN THE 
CENSUS AND USED THOSE 
DISTRIBUTIONS TO AGGREGATED 
BIRTH RECORDS.
WE THINK IT'S IMPORTANT BECAUSE 
IT TAKES ADVANTAGE OF 
SELF-RESPONSE RATHER THAN THE 
BERTH CERTIFICATE AND DETAIL 
CONSISTENT WITH THE CENSUS.
WE WANT TO MAKE SURE WHEN WE'RE 
COMPARING OUR ESTIMATES TO THE 
CENSUS AND DIFFERENCES IN 
CLASSIFICATION ARE BECAUSE OF 
COVERAGE DIFFERENCES.
THAT'S A CHALLENGE.
WE USE MEDICARE DATA TO ESTIMATE
THE OLDEST AGE POPULATION AND 
THAT COULD BE DIFFICULT BECAUSE 
OF THE QUALITY OF THE MEDICARE 
DATA AND THEN AS ALWAYS THE 
FOREIGN-BORN POPULATION IS A 
STRUGGLE BECAUSE WE HAVE 
CONFIDENCE IN THE BIRTH AND 
DEATH RECORDS.
NOT AS MUCH AS IN OUR HISTORICAL
DATA ON IMMIGRATION.
AS WITH OTHER 2020 CENSUS 
PRODUCTS WHEN WE RELEASE OUR 
ESTIMATES WE'LL HAVE TO FOLLOW 
THE FOLLOWS AND DISCLOSURES WE 
HAVE FOR 2020.
AND I'LL TALK ABOUT SOME OF 
THESE SPECIFIC RESEARCH PROJECTS
OR ISSUES WE HAVE GOING AND JUST
TO GIVE YOU AN IDEA OF WHAT WE 
DEAL WITH
FOR DEMOGRAPHIC ANALYSIS.
THERE'S USUALLY A LAG IN HUE 
RECENT WE GET THE DATA COMING 
FROM THE CENTER FOR NATIONAL 
HEALTH STATISTIC AND TRYING TO 
INCORPORATE PROVISIONAL BIRTH 
DATA AND NOT HAVE TO PROJECT OUT
AND THIS IMPORTANT AS WE TRY TO 
DEVELOP ESTIMATES FOR YOUNG 
CHILDREN.
WE'RE ALSO TRYING TO ACCOUNT FOR
DIFFERENCES IN RACE ASSIGNMENT 
BETWEEN METHODS THAT WERE USED 
FOR THE COHORTS IMPORTANT BEFORE
1980 AND THOSE BORN AFTER.
WE'RE TRYING TO HAVE A MORE 
CONSISTENT RACE SERIES.
IN 2010 YOU CAN SEE BREAKS 
BETWEEN THE TWO GROUPS AND IT 
WAS IN LARGE PART BECAUSE OF 
METHODS USED.
RELATED TO THAT WE'RE TRYING TO 
STANDARDIZE THE RATE ASSIGNMENT 
ACROSS ALL COHORTS AND ALSO THE 
DIFFERENT COMPONENTS WE HAVE SO 
WE'LL SEE SIMILAR RACE 
ASSIGNMENTS FOR THE BIRTHS AND 
DEATHS AND IMMIGRATION.
WE'RE TRYING TO IMPROVE THE RACE
ASSIGNMENT METHODS FOR PEOPLE 
THAT REPORT MULTIRACE.
WE KNOW IT'S A GROUP INCREASING 
AND GROWING.
AND SO WE'RE TRYING TO IMPROVE 
THAT.
FINALLY, THOSE WHO CHANGE RACIAL
IDENTIFICATION OR SELF-REPORT 
RACE FROM ONE CENSUS TO ANOTHER 
AND TRYING TO BUILD THAT INTO 
OUR ESTIMATES TO ACCOUNT FOR 
THAT POPULATION.
MORTALITY.
THE CHARACTERISTICS WE HAVE, THE
DETAIL WE HAVE ON DEATHS COMES 
FROM THE DEATH CERTIFICATES 
USUALLY FILLED OUT BY FUNERAL 
DIRECTOR IN THE FUNERAL HOMES 
AND MAY OR MAY NOT CULT WITH THE
FAMILY -- CONSULT WITH THE 
FAMILY WHEN THEY DO THAT.
WE'LL LOOK TO SEE WHAT SORT OF 
MISCLASSIFICATION THERE IS ON 
THE DEATH CERTIFICATES AND WE'RE
DEVELOPING A PROPOSAL TO ACCESS 
THE MORTALITY DISPARITIES AND IT
LINKS OBSERVATIONS TO DEATH 
CERTIFICATES AND BE ABLE TO SEE 
IF THEY'RE ACCURATE AND MAKE 
ADJUSTMENTS.
FOR THE OLDEST AGES THE DEATH 
DATA IS NOT VERY GOOD AND WE'RE 
LOOKING TO USE MEDICARE TO 
SUPPLEMENT THAT.
THIS SUMMER WE'VE WORKED CLOSELY
WITH PEOPLE AT CMS TO TRY TO FIT
ORE RECORDS WE DON'T THINK 
SHOULD BE INCLUDED IN OUR 
ESTIMATES.
THERE'S A LOT OF RECORDS IN THE 
MEDICARE FILED THAT ARE OLD, 115
PLUS AND NEVER SEEM
TO DIE.
WE'VE BEEN LEARNING HOW THEY 
UNDUPLICATE RECORDS SO WE CAN DO
SOMETHING SIMILAR.
AND I MENTIONED NATIONAL 
IMMIGRATION IS THE HARDEST PART 
OF THE DEMOGRAPHIC ANALYSIS.
WE'RE DEVELOPING METHODS TO USE 
A STOCK APPROACH TO ESTIMATE 
THIS POPULATION RATHER THAN 
ESTIMATING MIGRATION FLOWS WHICH
HAD BEEN DONE IN THE PAST.
IF WE DO MIGRATION FLOWS FROM 
1935 TO 2020, THAT'S A DIFFICULT
THING.
GIVEN THE DATA AVAILABLE AND THE
METHODS SO WE'RE LOOKING INTO A 
DIFFERENT APPROACH.
AND TRYING TO IMPROVE ESTIMATES 
OF NATIVE POPULATION LIVING 
ABROAD AND WE DID RESEARCH AFTER
2010 AND FOUND IN MEXICO'S DATA 
THERE WAS A LARGE NUMBER OF 
YOUNG CHILDREN, ABOUT 200,000 
THAT SAID THEY WERE BORN IN THE 
UNITED STATES BUT LIVING IN 
MEXICO AT THE TIME OF OUR 
CENSUS.
WE WANT TO TAKE THOSE CHILDREN 
OUT OF THE BIRTH RECORDS WHEN 
WE'RE MAKING OUR DEMOGRAPHIC 
ANALYSIS.
AND FINALLY, ESTIMATING 
MIGRATION BETWEEN PUERTO RICO 
AND THE UNITED STATES ESPECIALLY
AFTER HURRICANE MARIA.
CURRENTLY THE POPULATION 
ESTIMATES PROGRAM USE METHODS TO
COMBINE DATA FROM THE AMERICAN 
COMMUNITY SURVEYS AND PUERTO 
RICO COMMUNITY SURVEY AND DATA 
THE DEPARTMENT OF TRANSPORTATION
ON AIRLINE FLIGHTS TO AND FROM 
THE UNITED STATES AND 
PROSECUTOR.
-- PUERTO RICO.
WE'RE TRYING TO COMBINE THE DATA
TO HAVE A MORE ACCURATE MEASURE 
OF MIGRATION AFTER THE 
HURRICANE.
AND I MENTIONED TWO SERIES 
FOCUSSED ON THE UNDERCOUNT OF 
YOUNG CHILDREN.
ONE WILL HAVE FULL RACE DETAIL.
HERE WE'LL BE ABLE TO SAY THE 
DEMOGRAPHIC ANALYSIS ESTIMATE OF
NON-HISPANICNON-HISPANIC AIEN 
CHILDREN AND WE'RE DEVELOPING 
STATE AND COUNTY ASSESSMENTS.
I THINK IT WILL BE IMPORTANT FOR
IDENTIFYING THE SPECIFIC 
GEOGRAPHIC AREAS WE HAVE 
COVERAGE AND FINALLY QUESTIONS 
FOR YOU GUYS AND SURE HAVE YOU 
SOME FOR US AS WELL.
ARE THERE SPECIFIC 
CHARACTERISTICS THAT WE'RE NOT 
PLANNING TO ESTIMATE YOU THINK 
WOULD BE INFORMATIVE?
ARE THERE ADDITIONAL SOURCES OF 
ERROR WE SHOULD ADDRESS IN OUR 
RESEARCH AND FINALLY ARE THERE 
SPECIFIC REPORT TOPICS THAT 
WOULD BE OF
INTEREST.
THANK YOU.
>> THANK YOU, ERIC.
I GUESS I JUST NEED THE
CLICKER.
WELL, I'LL JUST SAY THAT WAS 
GREAT.
I SO ENJOYED READING THE 
RESEARCH PLAN AND THEN GETTING 
TO ASK YOU QUESTIONS AND HAVING 
YOU RESPOND AND GETTING TO SHARE
THAT WITH THE OTHER DEMOGRAPHERS
AND I THINK EVERYBODY ON THE 
COMMITTEE LIKES TO GET IN THE 
DETAIL OF THEIR AREA OF 
EXPERTISE AND HOPE WE CAN DO 
THAT AS A BUREAU WRIT LARGE 
BECAUSE I THINK IT'S EFFECTIVE.
I THINK THE DEMOGRAPHIC ANALYSIS
IS REALLY IMPORTANT BEYOND JUST 
COVERING THE ERROR OF DECENNIAL 
BECAUSE THE FUTURE OF GETTING 
PEOPLE TO VOLUNTARILY RESPOND TO
SURVEYS IS DIM.
AND IT'S LIKELY THAT THE CENSUS 
IS GOING TO RELY MORE AND MORE 
ON ADMINISTRATIVE RECORDS.
SO I THINK IT GIVES GOOD FOOD 
FOR THOUGHT OF SOME OF THE 
CHALLENGES THAT LIE AHEAD.
I KNOW SOME ARE FAMILIAR WITH 
THE PROGRAMS MORE
THAN OTHERS.
THERE'S A BASIC CONUNDRUM IF 
WE'RE USING ADMINISTRATIVE 
RECORDS FOR THE DECENNIAL BUT 
THE DECENNIAL IS USED AS THE 
GOLD STANDARD AGAINST 
ADMINISTRATIVE RECORDS.
WE EVALUATE THE POPULATION 
ESTIMATES BASED ON DECENNIAL AND
NOW WE'RE EVALUATING THE 
DECENNIAL BASED ON 
ADMINISTRATIVE RECORDS.
THE DIFFERENCE IS THE 
DEMOGRAPHIC ANALYSIS YOUR USING 
FOR ANALYSIS IS NOT BASED ON THE
DECENNIAL CENSUS.
IT GOES BACK TO WHEN
SOMEBODY WAS BORN.
AND THERE WAS A NUMBER OF WAYS 
THE CENSUS WOULD IDENTIFY 
LIMITATIONS IN THE 
ADMINISTRATIVE RECORD AND THAT 
WILL BE EASIER AT THE NATIONAL 
LEVEL.
WORKING WITH ADMINISTRATIVE 
RECORDS TO COME UP WITH GOOD 
INFORMATION AT SMALL GEOGRAPHIES
WILL BE HARDER.
THAT SAID I THOUGHT IT'S GREAT 
YOU'D LOOK AT CHILDREN 0 TO 4 
FOR STATES AND COUNTIES.
WE'RE AWARE THAT'S A BIG AREA OF
POTENTIAL UNDERCOUNT AND SO THE 
SMALLER GEOGRAPHIES WILL HELP 
IDENTIFY THE 
UNDERCOUNT EXACTLY.
IN CASE ANYBODY MISSED IT 
200,000 CHILDREN BORN IN THE 
U.S. WERE ACTUALLY IDENTIFIED TO
HAVE MOVED TO MEXICO IN 2010 AND
THAT WAS CONTRIBUTED TO PART OF 
WHAT WE CONSIDERED AN 
UNDERCOUNT.
SOME OF THE UNDERCOUNT WON'T BE 
AS LARGE THIS TIME BECAUSE WE'LL
HAVE THAT INFORMATION FROM THE 
MEXICAN CENSUS SO YAY.
THAT'S EXCITING.
YOU TALKED WITH THE ACCURACY OF 
DATA LIKE THE MEDICARE OF DATA 
AND IT'S IMPORTANT BECAUSE IT
EXEMPLIFIES THE DATA IS NOT FOOL
PROOF.
THE QUALITY OF THE 
ADMINISTRATIVE DATA IS ONLY AS 
GOOD AS THE DATA FROM WHICH THE 
ORGANIZATION FROM WHICH IT COMES
TO CONGRATS ON WORKING THROUGH 
THOSE ISSUES AND WORK THE 
AGENCIES AND WE WORK WITH LOCAL 
GOVERNMENT TO IMPROVE DATA 
QUALITY.
GLAD YOU GUYS ARE DOING THAT.
YOU HAD A COUPLE QUESTIONS IN 
THE RESEARCH PLAN.
YOU TALKED ABOUT USING THE 
FIVE-YEAR ACS TO PROVIDE MORE 
ACCURATE INFORMATION DETAILS FOR
INTERNATIONAL MIGRATION AND WERE
THINKING OF USING THE ONE-YEAR 
INSTEAD.
I ALMOST ALWAYS LOVE THE 
ONE-YEAR BUT IN THIS CASE MAYBE 
THE FIVE-YEAR IS BETTER BECAUSE 
THE QUALITY OF THE MOST RECENT 
ONE-YEAR MAY HAVE DEGRADED A 
LITTLE BIT ESPECIALLY FOR 
IMMIGRATION AND THE FIVE-YEAR 
ALWAYS HAS FEWER MARGINS OF 
ERROR.
I KNOW THAT'S PROBABLY A PRO AND
CONS CONVERSATION YOU'LL 
PROBABLY HAVE.
AND YOU TALKED ABOUT YOU NEED TO
ESTIMATE UNDOCUMENTED IMMIGRANT 
AS A COMPONENT OF TRYING TO 
FIGURE OUT HOW MANY PEOPLE ARE 
IMMIGRATING AND YOU MAY PULL 
FROM THE PUGH RESEARCH CENTER 
WHICH IS FANTASTIC BECAUSE THEY 
BASE THEIR NUMBERS ON ACTUAL 
DATA OR EVEN IF YOU COULD GET 
THE COMPONENT PARTS FROM THEM 
BECAUSE THEY PULL FROM THE 
MEXICAN CENSUS, ETCETERA.
THAT'S PROBABLY BETTER.
MANY PEOPLE MAY HAVE HEARD ABOUT
THE PRINCETON'S 2018 ESTIMATES 
OF UNDOCUMENTED IMMIGRANT BASED 
ON MODELING AND GRATELY
-- 
GREATLY BASED ON ASSUMPTIONS SO 
THE PUGH IS BETTER.
AND YOU ASKED ABOUT MAYBE DOING 
ANALYSES OF OTHER GROUPS.
BASED ON THE FINDING THE GROUP 
WITH THE LARGEST CONCERN ABOUT 
THE 2020 CENSUS RESULTS MAY BE 
USED AGAINST THEM WERE ASIAN.
FOLKS MAY FIND THAT SURPRISE 
BUDGET FOR THOSE WHO KNOW THE 
UNFORTUNATE HISTORY THAT THE 
CENSUS SUPPLIED INFORMATION TO 
THE FEDERAL GOVERNMENT THAT WAS 
USED TO ROUND UP PEOPLE FOR THE 
INTERNMENT CAMPS AND IT'S VERY 
POSSIBLE THAT THE ASIAN 
COMMUNITY IS VERY WELL AWARE OF 
THAT AND SO IF THIS IS A RECENT 
FINDING ASIANS ARE VERY 
CONCERNED ABOUT THIS THIS MAY BE
A GOOD ONE TO ESTIMATE TO SEE IF
WE HAVE ADDITIONAL ERROR THERE.
HERE'S A LITTLE BIT OF CENSUS 
HISTORY.
THESE ARE THE AVAILABLE RACIAL 
CATEGORIES SINCE THE FIRST 
CENSUS SINCE 1790.
IN PARTICULAR THE RACIAL 
CATEGORIES FOR AFRICAN AMERICANS
OR AMERICANS OF
AFRICAN DESCENT WERE CALLED 
VARIOUS THINGS OVER TIME AND AT 
ONE POINT WE SEE EARLY ON 
COUNTED SLAVES AND OTHER FREE 
PERSONS THEN WE STARTED 
DIFFERENTIATING BETWEEN BLACK 
AND MOLATO AND ONE YEAR WHERE 
THEY TRIED TO BE VERY DISCERNING
ABOUT MULE
--
MULATTO AND THEY HAD A HARD TIME
DISCERNING THE CATEGORY AND BY 
1930 THEY COLLAPSED IT ALL TO 
JUST BLACK OR NOT.
IF YOU'RE CONCERNED WITH THE ONE
DROP RULE
WITH ANY BIT OF AFRICAN ANCESTRY
YOU'RE BLACK AND IT SHOWS IT'S A
CONCEPT THAT CHANGES OVER TIME.
IT'S INTERESTING WHEN YOU THINK 
ABOUT ASSIGNING RACE BASED ON 
ADMINISTRATIVE RECORDS YOU 
POINTED OUT IN THE PAST, BIRTH 
SERCERTIFICATE LISTED FATHER AND
MOTHER AND NOT THE CHILD AND THE
RULE WAS TO USE THE RACE OF THE 
FATHER AND IT WAS CALLED
THE FATHER RULE.
AND THINGS HAVE CHANGED.
TIMES ARE
DIFFERENT.
AND YOU SAID YOU'LL CHANGE THE 
ASSIGNMENTS FOR BIRTH FOR 1980 
AND BEFORE.
IS THAT GOING TO BE USING THE 
KIDLINK APPROACH, THE NEWER 
APPROACH.
YOU CAN
ANSWER THAT QUESTION.
>> IN THE PAST WE USED THE 
FATHER RULE OR WE ALSO USED THE 
MOTHER RULE TO ASSIGN RACE BUT 
WE'VE BEEN LIMITED TO THAT.
SO WE'RE TRYING TO BRING IN 
OTHER DATA TO LEVERAGE THE DATA
AND GIVE US MORE INFORMATION TO 
CLOSER TO WHAT SELF-RESPONSE 
WOULD BE.
>> THAT'S GREAT.
THE CENSUS IS MEANT TO BE 
SELF-RESPONSE.
HERE -- HOORAY FOR THAT AND THE 
DEATH CERTIFICATES BEING 
DETERMINED BY SOMEBODY ELSE SO 
THAT MAY BE TRICKY.
YOU MENTIONED OTHER INTERESTING 
THINGS.
YOU'LL RESEARCHING HOW 
SELF-IDENTIFICATION CAN CHANGE 
OVER TIME AS PEOPLE
THINK THEIR IDENTITY AND 
AMERICANS CAN INCLUDE THEMSELVES
IN MORE THAN ONE RACIAL CATEGORY
AND NEARLY 10 MILLION PEOPLE 
CHANGE THE WAY THEY CATEGORIZED 
THEMSELVES SO GOOD FOR YOU 
LOOKING AT THAT 
CHANGE AND IT'S A CONUNDRUM FOR 
THE CENSUS BUREAU, SELF-REPORTED
OR OTHER REPORTED IS BETTER.
AS I MENTIONED THROUGH 1950s, 
CENSUS TAKERS DETERMINED THE 
RACE OF THE PEOPLE THEY WERE 
COUNTING BUT NOW WE ALL 
DETERMINE OUR OWN RACE
ON THE REPORTS.
 FOR
FUNDING IT MAY BE IMPORTANT FOR 
SELF-REPORTING AND IF YOU LOOK 
AT THE FAMOUS STUDY IF YOU DON'T
KNOW IT'S IMPRESSIVE OF RACIAL 
DISCRIMINATION AMONG NBA 
REFEREES.
THERE'S A LOT OF DATA, AS YOU 
CAN IMAGINE, ON THE CALLS THAT 
GET MADE IN NBA'S GAME AND IT'S 
VERY ANALYZABLE AND DETERMINED 
THERE WAS A LOT OF DETECTABLE 
RACIAL BIAS IN THE WAY NBA 
REFEREES MADE THEIR CALLS AND 
THEY'VE DONE TRAINING TO 
OVERCOME THE BIASES AND THE WAY 
THEY DID THE STUDY WAS THE 
AUTHORS DETERMINED THE RACE
OF THE INDIVIDUALS BOTH THE 
REFEREES AND THE PLAYERS.
SO THAT'S OTHER IDENTIFIED.
SO WHEN YOU THINK OF 
DISCRIMINATION, IT'S BASED ON 
HOW OTHERS IDENTIFY YOU 
TYPICALLY.
I THINK THE WHOLE TOPIC IS ONE 
RESEARCHERS IN GENERAL SHOULD BE
AWARE OF WHEN THEY'RE USING 
CENTER DATA VERSUS OTHER.
JUST MY GENERAL OVERALL THOUGHT.
I KNOW DEBORAH ALSO WHO
IS ON THE PHONE GOT TO READ A 
LOT OF THIS AND
HAD THOUGHTS.
I DON'T KNOW IF SHE'S ON THE 
PHONE.
IS SHE
ON THE PHONE?
IF NOT I'LL READ HER THING FOR 
HER.
DEBORAH,
CAN YOU HEAR US?
SHE E-MAILED IT AS WELL.
SHE HAD THREE QUESTIONS.
SHE SAYS, MY UNDERSTANDING IS IN
ADDITION TO THE UNDERCOUNT FOR A
SUBGROUP SUCH AS BLACK MALE IT'S
GREATER IN CITIES WHERE 
POPULATIONS OF SUBGROUPS ARE 
GREATER TO ADDRESS THE NET 
UNDERCOUNT OF BLACK MALES HAVE 
YOU USE INFORMATION SUCH AS 
APPLICATIONS OF THE METROPOLITAN
AREA BECAUSE SOME AREAS MAY HAVE
GREATER UNDERCOUNTS THAN OTHERS 
AND SINCE MANY MSAs AT LEAST 
THOSE CONTAINING THE BIGGEST 
CITIES ARE LARGER THAN MANY 
STATES POPULATION SIZE AND 
PERHAPS SPECIFIC ESTIMATES WOULD
BE USEFUL TO HELP UNDERSTAND 
PARTICULAR ISSUES WITH URBAN 
POPULATION AND FOR THE HOMELESS 
POPULATION I THOUGHT THERE WERE 
ESTIMATES AVAILABLE FOR USICH
.gov THAT WERE HAVE THEIVE IN 
UNDER AND HAS A LINCOLN
-- 
LINK AND WHY NOT YOU IT TO 
ESTIMATE PUERTO RICAN MIGRATION 
AND FLIGHT DATA MAY HAVE MORE 
MOBILITY THAN MIGRATION, PER
SE.
 >> WE'RE LOOKING AT ESTIMATES 
FOR YOUNG CHILDREN AND NOT FOR 
OLDER COHORTS IS WE'D HAVE TO 
HAVE A METHOD OF MEASURING 
MIGRATION BECAUSE WE ARE 
STARTING AT BIRTH.
I KNOW WHERE PEOPLE ARE BORN.
I WAS BORN IN IDAHO AND NOW LIVE
IN MARYLAND AND IT WOULD BE HARD
TO TRACK ME AND WE DON'T HAVE 
EYE GOOD METH ADD -- A GOOD 
METHOD TO DO THAT.
WE HAVE MORE CONFIDENCE IN YOUNG
CHILDREN AND CAN PRODUCE USING 
IRS DATA FOR DOMESTIC MIGRATION 
AND CAN LOOK AT MOVEMENT OVER 
THAT.
BUT FOR OLDER AGE GROUPS IT 
WOULD BE REALLY HARD.
WE'RE NOT BASED ON A PREVIOUS 
CENSUS TO MEASURING MIGRATION IN
A 10 YEAR PERIOD AT THE MOST BUT
WE COULDN'T DO THAT OVER A LIFE 
COURSE.
ALSO FOR THE HOMELESS 
POPULATION, ONE THING THAT'S 
IMPORTANT IS WE CAN ONLY DO 
COVERAGE ESTIMATES BY 
CHARACTERISTICS IN THE CENSUS.
ALSO, WE NEED TO HAVE 
ADMINISTRATIVE RECORDS AND GOOD 
STRONG DATA FOR ESTIMATING THAT 
POPULATION AND BECAUSE THE 
CENSUS DOESN'T COMPLETELY 
IDENTIFY THE HOMELESS POPULATION
YOU CAN SEE SOME OF THE 
OPERATIONS ARE GEARED TOWARDS 
THE HOMELESS BUT IT'S NOT A 
QUESTION OF THE CENSUS SO WE 
WERE NOT ABLE TO PRODUCE 
ESTIMATES FOR THAT POPULATION.
FINALLY, IRS DATA ON PUERTO RICO
IT'S MY UNDERSTANDING NOT 
EVERYBODY IN PUERTO RICO HAS TO 
FILE, IS THAT CORRECT?
SO WE HAVEN'T USED THE DATA IN 
TRACKING MIGRATION BETWEEN THE 
ISLAND AND THE U.S.
WE TENDED TO USE SURVEY DATA AND
ARE NOW LOOKING FOR MORE 
ADMINISTRATIVE SOURCES WITH THE 
AIRLINE DATA.
AND YOU'RE RIGHT, THE AIRLINE 
DATA CAPTURES A
LOT.
THERE'S A LOT OF TOURISM 
INCLUDED WITH DATA AND THE NET 
OVERALL WE THINK IS A GOOD 
INDICATION OF FLOW.
>> MARIO
MARAZZI.
SO PUERTO RICO HAS ITS OWN 
TREASURY AND THE PUERTO RICO 
TREASURY DEPARTMENT A COUPLE 
YEARS AGO BEGAN SUPPLYING SOME 
OF ITS TAX ROLE DATA TO THE 
CENSUS BUREAU FOR THE POPULATION
ESTIMATES PROGRAM.
IN PRINCIPLE IT
COULD BE USED.
THAT'S WITH THE RIGHT 
PERMISSIONS WITH THE PUERTO RICO
TREASURY AND IRS AND THE 
COMMINGLING I'M NOT SURE HAD BAN
PROVED.
WHAT'S BEEN HARD FOR POST-MARIA 
MIGRATION IS THE DYNAMIC AND HOW
QUICKLY AFTER A DISASTER
PEOPLE MOVE.
HOW SLOW TAX FILINGS OCCUR.
ONE THING WE SAW FROM THE 
HURRICANE IS PEOPLE LEFT
AND THEN CAME BACK.
I'M NOT SURE A TAX DATA WOULD 
CAPTURE THAT WELL.
>> ANYONE ELSE?
JOE.
>> THE PRISON POPULATION IN THE 
UNITED STATES, IS THAT DATA 
YOU'RE CAPTURING AS PEOPLE 
CAPTURED THEMSELVES, RIGHT.
IN MATERIALS OF THEIR DEMOGRAPHY
IS THAT ANALYSIS TAKING PLACE.
MOST PEOPLE ARE COUNTED IN THE 
CENSUS AND
THEY COUNT CONGRESSIONAL SEATS.
WHAT WE DOING WITH THAT 
POPULATION.
>> I CAN'T SPEAK TO WHAT THE 
BUREAU'S DOING FOR THAT 
POPULATION IN 2020 BUT FOR 
DEMOGRAPHIC ANALYSIS WE DON'T 
HAVE SEPARATE ESTIMATES FOR THE 
PRISON POPULATION.
WE ESTIMATE THE TOTAL POPULATION
ON A NATIONAL LEVEL AND FOCUS ON
AGE BECAUSE IT'S COHORT MEASURED
AND AGE, SEX, LIMITED RACE 
GROUPS AND HISPANIC ORIGIN BUT 
NOT CHARACTERISTICS WHETHER 
THEY'RE IN PRISON OR HOMELESS.
>> SO THE BUREAU OF JUSTICE 
STATISTICS WOULD CAPTURE THAT 
SORT OF INFORMATION AND THE DOJ.
>> AND AGAIN, I'M NOT THE PERSON
TO SPEAK TO THAT.
MAYBE DEB WHO KNOWS MORE ABOUT 
OPERATIONS WOULD KNOW.
>> IN TERMS OF DATA COLLECTION 
DURING THE CENSUS WE DO THAT AS 
PART OF OUR GROUP QUARTERS 
OPERATION.
THEY'RE COVERED THERE BUT WHAT 
ERIC DOES AS A COMPLIMENT OR 
QUALITY CHECK ISN'T EXACTLY THE 
SAME.
>> ONE AREA WE'RE NOT CAPTURING 
ANY LONGER FOR THIS PARTICULAR 
CENSUS IS THE
ANECDOTAL INFORMATION OF U.S. 
CITIZENS WHEN I WAS AT HOMELAND 
SECURITY THE NUMBER WE USED WAS 
11 MILLION PEOPLE.
IT'S BEEN 11 MILLION PEOPLE THE 
LAST 15, 20 YEARS.
IT SEEMS TO BE RELEVANT.
I DON'T KNOW HOW WE CAPTURE 
WITHOUT CREATING A DUST STORM 
BUT IT'S INFORMATION THAT WOULD 
BE USEFUL TO SCHOOLS AND LOCAL 
COMMUNITIES IN TERMS OF 
POPULATION MOVEMENT WHAT TO 
EXPECT AND WHAT TRENDS THEY CAN 
EXPECT IN TERMS OF POPULATION 
MOVEMENT BECAUSE WE HAVE A 
COUPLE HUNDRED PEOPLE COMING 
ACROSS THE SOUTHERN BORDER EVERY
MONTH AND WE DON'T KNOW WHERE 
THEY GO
EXACTLY.
IN TERMS OF TRYING TO ALLOCATE 
ENOUGH FUNDS FOR THE STATES 
WHICH HAVE POPULATIONS NEW AND 
MIGRATORY.
SOMETHING I THOUGHT WOULD THROW 
INTO THE MIX NOT TRYING TO 
CREATE A CONTROVERSY BUT WANTING
TO SEE IF THERE'S A REAL WAY TO 
CAPTURE THAT BECAUSE IT WOULD 
HELP US WITH ALLOCATING 
CONGRESSIONAL SEATS
AND THINGS LIKE THAT.
>> SO I'M THINKING ABOUT WHAT 
YOUR QUESTION ACTUALLY IS 
BECAUSE THE CENSUS BUREAU DOES 
COLLECT IN THE AMERICAN 
COMMUNITY SURVEY.
WE DO COLLECT TO THE CITIZEN OR 
NON-CITIZEN AND ACROSS THE 
DECADES.
IT DOES NOT EFFECT 
APPORTIONMENT.
>> TO THE CONTRARY, I THINK THE 
NUMBER OF PEOPLE IN A GEOGRAPHIC
AREA STATE FOR EXAMPLE, IF 
THERE'S 10 MILLION PEOPLE IN
MILLION OF THOSE PEOPLE ARE NOT 
CITIZENS, THEY STILL ARE COUNTED
TOWARDS THE ALLOCATION 
OF CONGRESSIONAL SEATS.
WE'RE SAYING THE SAME THING 
PERHAPS?
>> I THINK WE ARE.
>> OKAY, THANKS.
>> MAYBE BECAUSE IT'S ALMOST 
COFFEE BREAK.
BUT WE TALKED A LOT ABOUT 2020 
BUT THE AMERICAN COMMUNITY 
SURVEY WHICH HAS A LOT OF 
DETAILED DATA IN IT DOES PROVIDE
THAT I'LL CALL A NICE UPDATE.
IT'S CERTAINLY NOT THE CENSUS.
>> I'M NOT ASKING FROM A 
POLITICAL POINT OF VIEW JUST 
ASKING A QUESTION.
THANK YOU.
>> TOMMY.
>> YOU KNOW I'M NOT A MEMBER OF 
THIS COMMITTEE AND I TRY TO NOT 
SAY MUCH, JUST FOR POINT OF 
CLARIFICATION, SO IT'S A SINGLE 
RACE WITH DEMOGRAPHIC ANALYSIS 
BECAUSE I WAS THINKING ABOUT THE
FATHER RULE FORECLOSURE -- IF 
YOU KNOW THE MOTHER'S RACE AND 
FATHER'S RACE IF IT'S THE SAME 
ASSIGN IT TO THE CHILD AND IF 
IT'S DIFFERENT WE HAVE TWO RACES
BUT FOR DEMOGRAPHIC ANALYSIS WE 
ONLY GO WITH ONE RACE IS THAT 
WHY WE DON'T DO SOMETHING SIMPLE
LIKE THAT.
>> WE HAVE BLACK ALONE OR IN 
COMBINATION AND WE'LL ASK PEOPLE
TO BE MULTIPLE RACE AND THE WAY 
WE CAN DO THAT IS USE 
DESTRUCTIONS FROM THE CENSUS.
WE'LL USE
DISTRIBUTIONS FROM 2010 AND AND 
THINK PARENTS FROM THE SAME 
HOUSEHOLD TO THE CHILD AND SEE 
IF THERE'S A FATHER OF A CERTAIN
RACE AND MOTHER OF A DIFFERENT 
RACE, HOW IS THAT CHILD REPORTED
BY THOSE PARENTS.
SO WE'RE ABLE TO USE THOSE 
DISTRIBUTION TO ASSIGN RACE TO 
AGGREGATED BIRTH RECORD.
CLEAR AS MUD.
>> ANDREW STANWICK.
I'M HAPPY TO SEE THIS 
PRESENTATION.
I FEEL LIKE I'VE BEEN ON THE 
COMMITTEE FOR YEARS AND BEEN 
LOOKING FOR THESE ALTERNATIVE 
WAYS TO MEASURE WHAT THE CENSUS 
MEASURES AND HERE TODAY WE HEARD
ABOUT SEVERAL OF THEM.
SO THEY'RE ALL QUITE 
INTERESTING.
I HAD TWO QUESTIONS.
ONE OF WHICH IS SORT OF JUST A 
SUGGESTION.
I WAS WONDERING IF THE OVERCOUNT
OF 15 TO 19-YEAR-OLD IS DUE TO 
COLLEGE KIDS BEING COUNTED IN 
TWO PLACES.
AND THE SECOND, MORE SUBSTANTIVE
QUESTION IS WITHOUT SAYING 
ANYTHING ABOUT HOW IMPORTANT IT 
IS TO BE STUDYING RACE AND 
ETHNICITY AND
ALIKE AND HAS TO SPEAK TO THE 
STATE
LEVEL NEW THAT YOU HAVE 
PERCEIVED UNDERCOUNTS BY AGE AND
RACE.
WHAT ARE YOU GOING TO DO?
ARE YOU GOING
TO WAIT FOR A REWEIGHTING OF ARE
THE UNDERREPRESENTED GROUPS SEEM
TO BE IN IT DOESN'T SEEM 
ADEQUATE.
RESPECTING HOW DIFFICULT IT IS 
TO USE YOUR EXACT METHODOLOGY 
AND NOW HAVING TO TRACK MY 
GRAYING IN THE SAME WAY, I'M
WOND--MIGRATION I'M WOND IF 
THERE'S A WAY TO USE HYBRID 
METHODS USING VALIDATIONS ABOUT 
THE 2010 DECENNIAL AND USE IT 
COMBINED WITH YOUR METHODS OF 
TRACKING BIRTH SET AND WHATEVER 
CAU  -- YOU CAN MUSTER FOR THE 
DECADE TO GIVE US A FINER VIEW 
WHATEVER IT LOOKS LIKE AT THE 
SUBNATIONAL LEVEL.
>> YOU MENTIONED OVERCOUNT.
YOU'RE RIGHT, THERE COULD BE 
DOUBLE COUNTING OF COLLEGE AGE 
AND COULD BE WE'RE 
UNDERESTIMATING INTERNATIONAL 
MIGRATION.
WE DON'T KNOW WHICH.
AS FAR AS GEOGRAPHIES, SO WE'RE 
NOT ABLE TO GO FOR THE TOTAL 
POPULATION BELOW THE NATIONAL 
LEVEL AND WE TALKED ABOUT THAT 
ALREADY.
THE POST-SURVEY DOES AND THOSE 
ARE IMPORTANT ESTIMATES.
WE DON'T ADJUST THE CENSUS FOR 
COVERAGE AND THAT'S BEEN OUR 
POLICY SEVERAL DECADE.
AS FAR AS WHAT YOU'RE DESCRIBING
USING THE PAST CENSUS AND LOOK 
AT CHANGE SINCE THEN, THAT'S 
WHAT WE DO WITH THE OFFICIAL 
POPULATION ESTIMATES BASED ON 
THE PRIOR CENSUS AS
WELL.
AND YOU'D HAVE TO REMEMBER TO 
HAVE COVERAGE FROM 2010 AND 
ESTIMATION ERROR DURING THE 
DECADE.
IT'S NOT AS CLEAR CUT AS YOU'D 
HOPE TO HAVE A COUNTY LEVEL 
ESTIMATE OF COVERAGE USING THE 
POPULATION.
IN FACT, WE DO A BIG ANALYSIS AT
THE END OF THE DECADE WHERE WE 
LOOK AT POPULATION ESTIMATES AND
COMPARE THEM TO THE CENSUS THAT 
JUST HAPPENED AND WHEN WE DO 
THAT IT'S TO EVALUATE THE 
ESTIMATES NOT TO EVALUATE THE 
CENSUS AND IT'S NOT A COVERAGE 
EVALUATION BUT LOOKING AT HOW WE
DID OVER THE DECADE AND WAYS TO 
LOOK TO IMPROVE IT.
IN THAT ANALYSIS THE CENSUS IS 
TRUE WHERE WE MEASURE COVERAGE 
WE SAY DA
IS TRUTH.
>> BASICALLY WHAT YOU DESCRIBED,
ANROUXANROUX -- ANDREW IS WHAT 
THE PROGRAM DOES.
IT STARTS WITH THE DECENNIAL AND
ADDS ADMINISTRATIVE RECORDS.
I THINK THERE'S GOING TO BE MORE
USES OF ADMINISTRATIVE RECORDS 
GOING FORWARD AND STI STICK 
AROUND WE'LL TALK MORE ABOUT IT 
OVER THE YEARS AND DEBORAH IS 
APPARENTLY ON THE PHONE.CK 
AROUND WE'LL TALK MORE ABOUT IT 
OVER THE YEARS AND DEBORAH IS 
APPARENTLY ON THE PHONE.TICK 
AROUND WE'LL TALK MORE ABOUT IT 
OVER THE YEARS AND DEBORAH IS 
APPARENTLY ON THE PHONE.STICK 
AROUND WE'LL TALK MORE ABOUT IT 
OVER THE YEARS AND DEBORAH IS 
APPARENTLY ON THE PHONE.
>> HI.
ERIC, I WANTED TO ASK YOU AND 
OTHERS AND MAYBE IT'S NOT 
SOMETHING TO REPLY TO NOW BUT 
MAYBE A FUTURE MEETING BASED ON 
WHAT ALLISON WAS SAYING ABOUT 
THE RELATIONSHIP BETWEEN 
ADMINISTRATIVE RECORDS 
APPROACHES AND CENSUS APPROACH 
AND I'M PARTICULARLY INTERESTED 
IN THE FACT ONE WOULD LOSE 
FLEXIBILITY IN THE NON-GEOGRAPHY
AS ONE MOVES TOWARDS AN 
ADMINISTRATIVE RECORDS APPROACH.
TO THE EXTEND THAT NOT ONLY THE 
SUBPOPULATION UNDERSTANDING 
COUNTS OF SUBPOPULATIONS AND THE
ACCURACY OF CAPTURING THE COUNTS
BUT ALSO THE MIX AND MATCH OF 
DIFFERENT GEOGRAPHIES AND COME 
BACK TO MOST THE U.S. LIVING IN 
URBAN AREAS IS A LITTLE OUT OF 
THE BOX FROM
WHAT'S BEEN DONE.
I GUESS I'D LIKE TO HEAR MORE IN
THE FUTURE HOW ANYONE'S THINKING
IN WHAT WE'D LOSE IF WE MOVE 
MORE TOWARDS ADMINISTRATIVE 
RECORDS IN THIS WAY AND THIS IS 
MAYBE BEYOND THE DEMOGRAPHIC 
ANALYSIS STUFF AND MORE TOWARDS 
THE ACS STUFF LIKE TOWARDS THE 
HISTORIC METHOD CAN BE USED IN 
THE CENSUS QUESTIONNAIRE IN THE 
SURVEY QUESTIONNAIRES FOR MAYBE 
THE EQUIVALENT OF SISTERHOOD 
METHOD IN
DEMOGRAPHY LIKE THE HOMELESS OR 
PRISON POPULATIONS OR OTHERS.
THOSE MY COMMENTS.
I'LL MUTE MYSELF
AGAIN.
THANKS.
>> THOSE MIGHT BE THINGS WE SAVE
FOR
A FUTURE CONVERSATION.
THE SUB NATIONAL ESTIMATES AND 
THE RECORDS AND THE WORK TOM AND
DAVID ARE DOING THEY DID IN THE 
LAST SESSION IS REALLY IMPORTANT
FOR EVALUATIONS IN DIFFERENT 
WAYS THAN THE EVALUATING THE 
CENSUS.
THAT IS PROBABLY ANOTHER 
CONVERSATION.
WE CAN ONLY PRODUCE ESTIMATES 
FOR THE CHARACTERISTICS ON THE 
CENSUS FORM.
WE COULDN'T DO THE PRISON OR
HOMELESS POPULATION.
>> WE'LL CAPTURE THAT DEBORAH IF
YOU CAN E-MAIL IT TO ME WE'LL 
PUT IT IN THE WRITTEN
RECOMMENDATIONS/QUESTIONS.
JOHN.
>> JOHN.
I HAVE A QUESTION ON THREE 
AREAS.
WHOEVER HAS THE CLICKER, CAN YOU
GO TO SLIDE 11 6.
>> ONE OF THE THINGS THAT'S 
STRIKING HERE IS FOR THE 1970 
THROUGH '90 CENSUS CHILDREN 5-9 
HAS COMPARABLE UNDERCOUNT 0-4 
AND A SPLIT.
DO I HAVE A SENSE THIS
IS METHODOLOGICAL VERSUS REAL.
I KNOW DEMOGRAPHICS CHANGE EVERY
10 YEARS.
>> I DON'T GET A SENSE IT'S FROM
THE METHODS BECAUSE FOR BOTH 
PERIODS AND 2010, THOSE 
ESTIMATES ARE COMING ALMOST 
ENTIRELY FROM THE BIRTH RECORDS.
WE HAVE A LOT OF CONFIDENCE IN 
BIRTH RECORDS AND WE HAVE BACK 
TO 1970 CONFIDENCE IN BIRTH 
RECORDS AND THIS GRAPH IS FOR 
THE TOTAL.
WE'RE NOT LOOKING AT RACE OR 
HISPANIC ORIGIN AND THAT'S BEEN 
THE STRUGGLE WITH THE BIRTH 
RECORDS HOW TO USE THEM FOR 
DEMOGRAPHIC ANALYSIS AND THAT'S 
THE CHALLENGE WE HAVE.
NOT
A STRUGGLE.
IN THE TOTAL I DON'T THINK IT'S 
METHODS.
I'VE BEEN PART OF THE TASK FORCE
TEAM FOCUSSED ON THE UNDERCOUNT 
OF YOURN CHING.
WE FOUND -- ON YOUNG CHILDREN WE
FOUND OFTEN HOUSEHOLD STRUCTURE 
AND COMPLEXITY IS RELATED TO THE
UNDERCOUNT OF CHILDREN AND WE'VE
DONE RESEARCH AND WE'VE SEEN HOW
FROM 2010 AND LATER HOUSEHOLD 
COMPLEXITY HAS CHANGED A LOT IN 
THE UNITED STATES.
THERE'S OTHER FACTORS BESIDES 
METHODS BUT IT'S SOMETHING WE 
COULD THINK ABOUT.
I LIKE HOW YOU POINTED THAT OUT 
AND WE SHOULD LOOK INTO IT.
>> AND WITH REGARD TO THE OLDER 
POPULATION, YOU DIDN'T SAY AS 
MUCH IN YOUR PRESENTATION AS 
PAPER HOW YOU HAVE TO USE 
MEDICARE FOR THE OLDER 
POPULATION BECAUSE THE BIRTH 
CERTIFICATES ARE BAD AND THEN 
YOU MENTIONED NOT ENOUGH DEATHS 
IN THE MEDICARE DATA.
HAVE YOU RULED OUT TRYING TO 
LINK DEATH CERTIFICATES TO THE 
MEDICARE DATA TO IDENTIFY THE 
DEAD AMONG THE SUPPOSEDLY 
LIVING.
>> THAT'S NOT SOMETHING WE 
LOOKED AT.
WE'RE LOOKING AT A DATABASE 
THAT'S HOUSED HERE AT THE CENSUS
THAT LINK THE 2008ACS RECORDS 
WITH DEATH RECORDS TO SEE WHAT 
KIND OF CLASSIFICATION ERRORS 
THERE ARE ON THE DEATH RECORDS 
BUT THAT'S AN IDEA TO COMBINE 
MEDICARE WITH DEATH DATA.
>> OTHER OPTION FOR DEATH 
RECORDS, SOCIAL MEDIA WHO HAS 
MORE OF AN INTEREST IN FINDING 
THE DEAD BECAUSE OF MEDICARE 
BECAUSE OF THE PAYMENTS THEY 
HAVE A FILE CALLED THE DM1 
STANDS FOR DEATH MASTER 1.
IT SOUNDS LIKE SOMETHING IN STAR
WARS BUT IT ALSO IDENTIFIES 
DECEASED MEMBERS AMONG FILERS.
IT'S NOT COMPLETE COVERAGE BUT 
IT WOULD BE EASIER I THINK TO 
LINK TO MEDICARE DATA THAN THE 
DEATH CERTIFICATES.
>> COME TO THE MIC AND STATE 
YOUR NAME.
>> WE GET THE FILES FROM
THE SOCIAL SECURITY 
ADMINISTRATION AND WE GET A 
COUPLE PLACE WHERE'S WE CAN GET 
INFORMATION AND WE'RE TRYING TO 
INCORPORATE
THAT INFORMATION.
>> OKAY.
AND THE THIRD HAS TO DO WITH 
DIFFERENTIAL PRIVACY.
ARE YOU GOING HAVE TO APPLY 
NOISE TO YOUR DA ESTIMATES OR 
WILL THEY STAY PURE?
>> OUR PLAN RIGHT NOW IS TO 
COMPARE OUR DA ESTIMATES WITH 
THE DATA THAT DON'T HAVE NOISE 
BUT FOR WHAT WE REPORT WE'RE 
TRYING TO FIGURE OUT THE 
PROCESS.
WHETHER OR NOT THERE'S A WAY TO 
DO INDEPENDENT NOISE.
WE WANT TO COMPARE APPLE TO 
APPLES.
WE THINK THAT'S IMPORTANT.
THAT'S OUR PLAN RIGHT NOW.
>> THANK YOU.
>> OKAY.
SO I THINK WE'RE READY TO MOVE
ON.
SO, SORRY.
ROCHELLE WINKLER.
I'M IMPRESSED WITH WHAT YOU GUYS
ARE DOING AND WHEN I WAS READING
THROUGH THE REPORT ALL THE 
CRITIQUES OR CHALLENGES I COULD 
THINK OF YOU GUYS ARE READY FOR 
AND THINKING ABOUT AND DOING A 
GREAT JOB WITH THAT.
ONE QUESTION I HAVE, I'M EXCITED
YOU ARE GOING TO TRY TO PRODUCE 
STATE AND COUNTY LEVEL ESTIMATES
FOR THE 0-4 POPULATION.
ARE YOU GOING TRY TO ADDRESS
INTERNAL MIGRATION FOR THE YOUNG
GROUP AND IF SO HOW.
>> WE'RE LOOKING AT DOMESTIC 
MIGRATION FOR THE COHORTS 
BECAUSE YOUNG CHILDREN ARE 
PRETTY MOBILE.
WE'VE LOOKED AT WHY YOUNG 
CHILDREN ARE HARD TO COUNT.
THEY MOVE AROUND A LOT.
THEY SETTLE ONCE THEY START 
ELEMENTARY SCHOOL.
BUT IN THAT 0-4 PERIOD THEY MOVE
QUITE A BIT BECAUSE THEY'RE WITH
YOUNG PARENTS MOVING OFTEN UP 
THAT STAGE OF LIFE.
WE PRODUCED A SERIES OF 
ESTIMATES OF THE 2010 OF YOUNG 
CHILDREN AT THE STATE AND COUNTY
LEVEL AT 2010 AS A TEST CASE OR 
SIMULATION.
FOR THAT WE USED IRS DATA AND WE
LOOKED AT WHERE THERE'S A CHANGE
IN RESIDENCE.
SO WE HAVE QUITE A BIT OF 
MIGRATION IN THAT SERIES.
>> THANK YOU, VERY MUCH, ERIC 
AND ALISON AND I THINK WE'LL 
TAKE A 10 OR 15 BREAK.
WHICH ONE?
>> SO YES, WE'LL TAKE A BREAK 
AND WHAT WE'LL DO AFTER THE 
BREAK IS START TO WRITE DOWN OUR
RECOMMENDATIONS AND OUR 
QUESTIONS.
AND SO JUST TO BE CLEAR, JEFF IS
GOING TO COMPILE THE 
RECOMMENDATIONS ABOUT THE UPDATE
ON THE 2020.
JUAN PABLO WILL COMPILE THE 
RECOMMENDATIONS FROM THE 
INTEGRATED COMMUNICATIONS 
PROGRAM.
MARIO WILL DO THE PARTNERSHIP 
PROGRAM.
JAY IS GOING TO DO THE PLAN TO 
EVALUATE 2020.
RICHELLE WILL HELP ME WITH 
DEMOGRAPHIC ANALYSIS BECAUSE I'M
A LITTLE
DISABLED.
CATHY.
>> WHAT I'LL SEE IF WE CAN GET 
THE LIST OF EVERYBODY.
GO OVER TO THAT PERSON AND TELL 
THEM WHAT YOU WANT THEM TO 
WRITE.
THAT'S TYPICALLY HOW WE DO IT 
AND YOU CAN GIVE RICHELLE INPUT 
AND THEN TO JAY SO DO MORE THAN 
ONE AND AS NECESSARY WE'LL GET 
EVERYBODY'S E-MAIL ADDRESSES SO 
YOU CAN E-MAIL WRITTEN THINGS TO
JUAN PABLO OR MARIO BUT PROBABLY
BEST TO GO TO THE PERSON IF YOU 
CAN AND TELL THEM SO WE CAN 
WRITE IT UP IN ONE DOCUMENT.
DID YOU WANT TO SUGGEST 
SOMETHING ELSE?
>> ON A STYLE THING TO SAVE 
TIME, LAST TIME WE TRIED TO
KEEP EVERYTHING WHERE CSAC 
RECOMMENDS AND HELPS TO 
FORMULATE THINGS THE SAME WAY.
>> WE ALSO USUALLY AT THE 
BEGINNING OF EACH SECTION LIKE 
TO SAY SOMETHING POSITIVE ABOUT 
THE PRESENTATION AND WORK 
BECAUSE WE THINK THE WORK IS 
FANTASTIC.
AND WE WANT TO BE SURE TO 
ARTICULATE THAT.
FEEL FREE TO TAKE A BREAK FOR 10
MINUTES AND IF EACH OF THE FOLKS
CAN BE BACK TO COMPILE 
INFORMATION.
THANK YOU.
ESPECIALLY FOR NEW MEMBERS GO TO
THAT PERSON AND IN THE END IF 
YOU HAVE TO E-MAIL SOMETHING 
THAT'S GREAT.
BUT START BY GOING OVER TO THEM.
SO JEFF IS GOING THE UPDATE ON 
THE 20.
JUAN PABLO IS DOING THE 
COMMUNICATIONS.
THERE'S MARIO IS DOING THE 
PARTNERSHIP PROGRAM AND JAY IS 
THE DOING EVALUATE 2020 AND 
RICHELLE IS DOING THE 
DEMOGRAPHIC ANALYSIS.
AS SOON AS AMY COMES
BACK.
OH, SHE'S BACK.
WE'LL GET THEIR NAME AND E-MAIL
ADDRESS AS WELL.
>> OKAY.
WE HAVE ABOUT 10 MORE MINUTES 
AND JUAN PABLO IS E-MAILING ME 
AND EVERYBODY'S E-MAILING THEM 
AND JAY WAS INCORPORATING ONE 
LAST RECOMMENDATION FROM DEBORAH
WHO E-MAILED IT IN.
THANK YOU, JAY.
RICHELLE HAS SOME AND I THINK 
THAT COVERS EVERYBODY.
EXCELLENT.
SO I HAVE JUAN PABLO.
I HAVE IN
RICHELLE.
I GOT FROM JEFF.
I'M WAITING FROM YOU, MARIO.
NO RUSH, WE HAVE 10 MORE 
MINUTES.
JUST SO YOU KNOW TO E-MAIL
IT TO ME.
IT'S ALL GOOD.
LOVE THAT.
EASIER FOR ME.
AND JAY YOU HAVE THAT LAST 
LITTLE BIT.
EXCELLENT.
WE'RE GOOD.
YOU GUYS ARE AWESOME.
THANK YOU ALL SO MUCH.
IY APPRECIATE IT.
I REALLY
APPRECIATE IT.
>> TOMMY WRIGHT.
THE MEETING HAS ENDED.
THANK YOU
