 > HOW DO WE POWER EVERY PERSON 
AND EVERY ORGANIZATION ON THE 
PLANET TO ACHIEVE MORE?
>> IT STARTS WITH ONE.
>> ONE EMPLOYER. 
>> ONE DEVELOPER. 
>> ONE ORGANIZATION.
>> FROM ONE EMPLOYEE TO A TEAM 
COLLABORATING WITH ANOTHER TEAM.
>> FROM ONE ORGANIZATION TO 
THEIR CUSTOMERS, TO THEIR 
CUSTOMERS' CUSTOMERS.
>> HELPING LOCAL COMMUNITIES 
CREATING JOBS.
>> INCREASING PRODUCTIVITY FOR 
THE GLOBAL ECONOMY. 
>> OUR SOCIETY. 
>> OUR WORLD. 
>> THAT'S THE IMPACT. 
>> THAT'S THE IMPACT. 
>> THAT'S THE IMPACT EACH OF US 
CAN HAVE. 
>> THAT'S OUR OPPORTUNITY. 
>> 100,000 PLUS EMPLOYEES. 
>> 75 MILLION ORGANIZATIONS. 
>> 7 BILLION PEOPLE ON THE 
PLANET. 
>> 100 TO 75 TO 7. 
>> TO MAKE EVERY SMALL BUSINESS 
MORE PRODUCTIVE. 
>> TO MAKE EVERY LARGE BUSINESS 
MORE COMPETITIVE. 
>> TO MAKE NONPROFITS MORE 
EFFECTIVE. 
>> TO MAKE GOVERNMENT 
INSTITUTIONS MORE RESPONSIVE. 
>> TO EXPAND ACCESS TO 
EDUCATION. 
>> TO IMPROVE HEALTH CARE 
OUTCOMES AND TO AMPLIFY HUMAN 
INGENUITY. 
>> WHEN WE EMPOWER EVERY PERSON 
AND EVERY ORGANIZATION ON THE 
PLANET TO ACHIEVE MORE, WE 
EMPOWER THE WORLD.
>> GOOD MORNING.
IT'S GREAT TO BE BACK IN ORLANDO
WITH ALL OF YOU.
WE HAVE OVER 30,000 PEOPLE FROM 
ALL CORNERS OF THE WORLD HERE, 
AND IT'S GREAT TO BE CELEBRATING
WHAT YOU ALL DO.
I FIRST WANTED TO START BY 
SAYING A BIG THANK YOU.
A BIG THANK YOU FOR BEING THAT 
COMMUNITY THAT BUILDS TECH 
CAPABILITY IN EVERY ORGANIZATION
IN THE WORLD.
WHAT YOU DO AND YOUR PUSH, YOUR 
FEEDBACK TO US IS SO IMPORTANT.
TODAY AND THROUGHOUT THIS WEEK, 
WE'RE GOING TO CELEBRATE THAT 
TECH CAPABILITY AND THAT TECH 
INTENSITY.
IN FACT, MY ENTIRE KEYNOTE IS 
GOING TO BE ABOUT TECH 
INTENSITY.
NOW, AS I WAS COMING DOWN, 
SOMEONE TOLD ME THERE IS THIS 
NEW EXHIBIT AT THE UNIVERSAL 
STUDIOS THAT PERHAPS BEST 
TYPIFIES WHAT TECH INTENSITY IS 
ALL ABOUT.
A TEAM CAME TOGETHER IN LESS 
THAN 110 DAYS THAT BUILT THIS 
PRETTY AMAZING EXHIBIT.
I SAID, WOW, TO REALLY GET INTO 
THE MOOD FOR THIS MORNING'S 
KEYNOTE, I SHOULD GO SEE IT.
LET'S ROLL THE VIDEO TO SHOW YOU
WHAT HAPPENED. 
>> HELLO.
I NEED YOUR HELP.
THERE'S A YOUNG GIRL TRAPPED 
INSIDE THIS PORTAL AND YOU HAVE 
TO GET HER OUT.
>> PRESS THE RED BUTTON ON THE 
WALKIE-TALKIE AND TELL ME YOUR 
NAME. 
>> SATYA.
>> SATYA, IT'S MY JESSICA.
YOU CAN TOTALLY HELP ME.
>> DID YOU SEE THAT?
>> YEAH, I DID. 
>> THAT WAS A DEMAGORGEN.
YOU'VE GOT TO GET ME OUT OF 
HERE.
>> QUICK, GET HIS ATTENTION.
NOW IS YOUR CHANCE TO USE YOUR 
SUPER POWERS. 
>> HOLD UP BOTH HANDS TO KILL 
IT.
>> YOU DID IT!
THAT WAS AWESOME.
SATYA, YOU SAVED MY LIFE.
>> THAT'S MY -- ME SAVING MY 
LIFE.
I LEARNED A LOT ABOUT 
DEMAGORGENS.
REALLY, THAT ENTIRE EXHIBIT WAS 
CREATED, AS I SAID, FROM PEOPLE 
FROM UNIVERSAL WHO CAME TOGETHER
AND USED SOME AMAZING TECH.
AZURE CONNECT, EDGE, INTELLIGENT
EDGE AND INTELLIGENT CLOUD IN 
ACTION.
AZURE CONNECT AND THE EDGE DID 
THE SKELETAL UNDERSTANDING.
THEY HAD SPEECH RECO ON THE 
WALKIE-TALKIE, NATURAL LANGUAGE 
UNDERSTANDING FOR THE DIALOGUE 
AS WELL AS NEURAL TTS.
THAT IN SOME SENSE CAPTURES THE 
SPIRIT OF WHAT WE WANT TO TALK 
ABOUT.
THE TECH INTENSITY AS A FORMULA 
IS SOMETHING WE'VE TALKED ABOUT 
FOR A WHILE NOW.
IT'S A PRETTY STRAIGHTFORWARD 
FORMULA BUT THERE ARE SOME 
NUANCES.
THE FIRST THING IS HOW QUICKLY 
CAN YOU ADOPT NEW TECHNOLOGY.
THE LAST THING WHEN YOU'RE 
BUILDING TECH INTENSITY IN YOUR 
ORGANIZATION, RECREATE THE 
WHEEL.
YOU WANT WORLD-CLASS INPUT.
THEN, THE MOST KEY THING, OF 
COURSE, IS FOR YOU TO BUILD YOUR
OWN TECH CAPABILITY.
THEN TRUST IS OF PARAMOUNT 
IMPORTANCE.
THE POWER LAW IN THIS EQUATION 
IS ALL AROUND TRUST.
OF COURSE WE AS PLATFORM 
CREATORS HAVE TO CARE DEEPLY 
ABOUT IT, ENSURE TRUST.
BUT YOU AS CREATORS OF TECH 
CAPABILITY WILL ALSO HAVE TO 
TREAT TRUST AS A FIRST CLASS 
CONSTRUCT.
OUR MISSION IS, SIMPLY PUT, TO 
EMPOWER YOU TO BUILD THAT TECH 
CAPABILITY.
WE WANT EVERY ORGANIATION TO BE
A DIGITAL SOFTWARE COMPANY.
THAT MEANS YOU ALL NEED TO HAVE 
THE CAPABILITIES TO BE ABLE TO 
TURN EVERY ORGANIZATION INTO A 
DIGITAL COMPANY.
IN FACT, OUR GOAL IS TO 
COMMODITIZE DIGITAL TECH.
WE DON'T WANT IT TO BE THE 
PROVINCE OF A FEW COMPANIES IN 
THE WEST COAST OR EAST COAST OF 
CHINA, WE WANT EVERY COMPANY OUT
THERE TO BE A TECH COMPANY IN 
ITS OWN RIGHT.
YOU ARE THE COMMUNITY THAT'S 
GOING TO MAKE THAT HAPPEN.
OUR MISSION IS TO EMPOWER YOU TO
DO THAT.
AND TODAY WHAT I WANT TO DO IS 
WALK UP THE TECH STACK AND TALK 
ABOUT HOW YOU GO ABOUT BUILDING 
THAT TECH CAPABILITY.
I WANT TO START AT THE VERY 
BOTTOM OF IT WITH AZURE AND 
START BUILDING UP FROM THERE.
IN FACT, I WANT TO HAVE SOME FUN
WITH NUMBERS JUST TO MOTIVATE 
EACH OF THE LAYERS OF THE TECH 
STACK.
WHEN YOU LOOK AT THESE TWO 
NUMBERS, 50 BILLION DEVICES BY 
2030 AND 175 ZETTABYTES OF DATA 
BY 2025, UP FROM AROUND 40 
TODAY, THAT'S WHAT'S MOTIVATING 
US.
THAT'S WHAT'S MOTIVATING THE 
NEED FOR US TO BUILD AZURE AS 
THIS DISTRIBUTED COMPUTING 
FABRIC, AS THE WORLD'S COMPUTER.
MEET THE REAL WORLD NEEDS OUT 
THERE IN THE MARKETPLACE, AND 
ALSO TO ENSURE THAT IT HAS THE 
RIGHT CERTIFICATION.
IT'S SUPPORTING ALL OF THE 
DIGITAL SOMVEREIGNTY RIGHTS ALL 
OVER THE WORLD.
IT'S ALSO OPEN, BOTH WINDOWS AND
LINUX, JAVA,.NET, KUBERNETES, 
REDSHIFT, VMWARE, REDHAT, SQL, 
ORACLE POSTGRES.
AS WE BUILD OUT THIS GLOBAL 
FOOTPRINT, SUSTAINABILITY IS OF 
PARAMOUNT IMPORTANCE TO US.
THIS SUMMER WE LAUNCHED A NEW 
DATA CENTER DESIGN ZERO WASTE 
AND 100% RENEWABLE ENERGY.
SO EXCITED TO SEE THIS IS GOING 
TO ROLL OUT IN SWEDEN AND SPREAD
THROUGH EVERY REGION OF AZURE.
SO WE'RE REALLY ENSURING THAT 
THE POWER UTILIZATION EFFICIENCY
OF EVERY WORKLOAD AS IT MOVES 
FROM TRADITIONAL DATA CENTERS TO
THE CLOUD IS SOMETHING THAT IS 
CONTRIBUTING TO THE 
SUSTAINABILITY.
YEAH, YOU CAN CLAP FOR THAT.
[ APPLAUSE ]
>> NOW, WHEN WE TALK ABOUT THE 
CLOUD, IT DOESN'T END IN THE 
CLOUD.
IN FACT, THE CLOUD AND THE EDGE 
FORM THAT DISTRIBUTED COMPUTING 
FABRIC.
THAT'S BEEN AT THE CORE OF OUR 
VISION, OUR DESIGN POINT FOR HOW
WE BUILT AZURE.
AND WE WANTED TO MAKE SURE THAT 
THERE IS CONSISTENCY IN THE 
MANAGEMENT CONTROL PLANE.
THERE'S CONSISTENCY IN THE 
DEVELOPMENT ENVIRONMENTS AS WELL
AS THE INFRASTRUCTURE ACROSS THE
CLOUD AND EDGE.
IT'S SO CRITICAL WHEN YOU'RE 
BUILDING DISTRIBUTED 
APPLICATIONS, YOU NEED TO 
CONSISTENCY.
AND OF COURSE THAT HAS BEEN OUR 
COMPETITIVE ADVANTAGE.
TODAY WE WANT TO PUSH THAT EVEN 
FURTHER.
THE FIRST THING WE DO IS 
EXTENDING THE AZURE EDGE FAMILY 
WITH SOME TREMENDOUS NEW 
INNOVATION, AND I WANTED TO 
THROW IT TO NATALIA ON THE SHOW 
FLOOR TO SHOW YOU SOME OF THE 
LATEST INNOVATION ON THE EDGE.
NATALIA.
>> THANKS, SATYA.
I'M ON THE SHOW FLOOR.
EDGE COMPUTING REQUIRES 
PROCESSING DATA CLOSEST TO THE 
SOURCE.
AZURE STACK PORTFOLIO PRODUCTS 
CAN MEET ALL YOUR COMPUTING 
NEEDS.
AZURE STACK HUB FULL INTEGRATED 
CLOUD ON-PREMISES.
AZURE CONTROL PLANE.
IT DELIVERS SERVERLESS COMPUTING
WITH AZURE FUNCTIONS AND AZURE 
KUBERNETES ENGINE TO SIMPLIFY 
KUBERNETES MANAGEMENT.
AZURE STACK HUB CAN RUN IN 
CONNECTED OR FULLY DISCONNECTED 
SCENARIOS LITERALLY AIR GAPPED 
FROM THE PUBLIC NETWORK.
AZURE STACK HCI LET'S YOU DEPLOY
HIGH PERFORMANCE VMs IN YOUR OWN
SOFTWARE DEFINED DATA CENTER AN 
CONNECT TO AZURE FOR CLOUD 
SERVICES SUCH AS AZURE BACK-UP, 
AZURE MONITOR OR AZURE SECURITY 
CENTER.
THERE ARE OVER 150 SELECTIONS 
OFFERED FROM 20 HARDWARE 
PROVIDERS.
AZURE STACK EDGE SYSTEMS ARE 
AZURE MANAGED APPLIANCES THAT 
BRING COMPUTE, STORAGE, AND 
INTELLIGENCE TO ANY EDGE.
FIRST IS THE AZURE STACK EDGE 
COMMERCIAL SERIES.
WE ARE CONTINUING TO ADD NEW 
SERVICES AND FUNCTIONALITY TO 
AZURE STACK EDGE.
FOR INSTANCE WE'RE ADDING GPU 
FOR CONFERENCING.
WE'RE ALSO ENABLING PRIVATE 
CELLAR NETWORKS BY ADDING TECH 
PREVIEW OF MULTI-ACCESS EDGE, 
MEC FOR AN AZURE STACK EDGE.
WE'VE EXPANDED THE AZURE STACK 
LINEUP WITH THE NEW RUGGED 
SERIES.
IT OFFERS THE SAME CAPABILITIES 
AS THE COMMERCIAL SERIES BUT 
RUGGEDIZED AND EVEN PORTABLE FOR
USE IN HARSH OR DISCONNECTED 
ENVIRONMENTS.
THIS RUGGED SERIES SYSTEMS IS 
SMALL ENOUGH TO FIT INTO A 
BACKPACK.
IT'S PORTABLE AND WEIGHS LESS 
THAN 10 POUNDS INCLUDING THE 
BATTERY ALLOWING YOU TO RUN 
AZURE SERVICES FOR THINGS LIKE 
DISASTER RELIEF, SEARCH AND 
RESCUE OR EVEN MINING.
ALL EDGE DIRECTLY AS A SERVICE 
FOR MICROSOFT ORDERED AND 
MANAGED FROM THE AZURE PORTAL.
NO INITIAL CAP EX REQUIRED, NO 
COMMIT.
AS YOU CAN SEE WE HAVE HARDWARE 
SOLUTIONS FROM COMPUTE TO 
STORAGE, ALL THE WAY FROM AI TO 
MIXED REALITY DEVICES.
COME SEE OUR FULL SPECTRUM ON 
THE SHOW FLOOR.
BACK TO YOU, SATYA. 
>> THANK YOU, NATALIA.
IT'S GREAT TO SEE THE EDGE.
MOMENTUM IF YOU LOOK AT GOJO, 
CREATORS OF PURELL, USING IoT TO
BUILD SANITATION SOLUTIONS FOR 
HOSPITALS.
GOING TO USE AZURE SPHERE GOING 
FORWARD.
JOHNSON CONTROLS BUILDING OUT A 
COMPLETE NEW BADGE SOLUTION NOR 
SMART BUILDINGS THAT USES FACIAL
RECOGNITION AND 
COGNITIVABILITIES FOR AZURE 
OUTWITH CONTAINER ON THE EDGE, 
AS WELL AS HONG KONG STOCK 
EXCHANGE WHICH IS OBVIOUSLY 
RUNNING REGULATED WORKLOADS ALL 
ON AZURE STACK AT THE EDGE.
THESE ARE JUST GOOD, GREAT 
EXAMPLES TODAY.
WITH WHAT NATALIA SHOWED, WE 
EXPECT THE MOMENTUM TO CONTINUE 
TO MEET THE WORLD'S NEEDS OUT 
THERE FOR DISTRIBUTED COMPUTING.
NOW TODAY ONE OF THE MOST 
EXCITING ANNOUNCEMENTS FOR US IS
THIS NEXT BIG STEP FORWARD IN 
HYBRID COMPUTING.
I'M REALLY THRILLED TO ANNOUNCE 
AZURE ARC.
AZURE ARC REALLY MARKS THE 
BEGINNING OF THIS NEW ERA OF 
HYBRID COMPUTING WHERE THERE IS 
A CONTROL PLANE BUILT FOR 
MULTI-CLOUD, MULTI-EDGE.
NOT ONLY THAT, WE FOR THE FIRST 
TIME SUPPORT MANAGED DATA 
SERVICES TO BE ANYWHERE YOUR 
COMPUTE IS.
AGAIN, MANAGED DATA SERVICES 
THAT ARE MULTI-CLOUD, 
MULTI-EDGE.
WE ALSO HAVE TWO OPEN SOURCE 
PROJECTS THAT ALLOW YOU TO BUILD
THESE CLOUD NATIVE DISTRIBUTED 
APPLICATIONS.
BOTH A NEW PROGRAMMING MODEL 
THAT SIMPLIFIES ENTERPRISE 
APPLICATION DEVELOPMENT AND A 
DEVELOPED DEPLOYMENT MODEL.
TO SHOW YOU ALL OF THIS, I 
WANTED TO THROW IT TO ERIN ON 
THE SHOW FLOOR.
TAKE IT AWAY, ERIN.
>> THANK YOU, SATYA.
I'M EXCITED TO SHOW YOU HOW 
WE'VE FUNDAMENTALLY REDEFINED 
HYBRID, SO YOU CAN BRING AZURE 
INNOVATION TO YOUR DATA CENTER 
VIRTUALLY ANYWHERE.
IMAGINE I'M RESPONSIBLE FOR I.T.
OPERATIONS AT WOODGROVE BANK.
HERE IS MY DASHBOARD.
I MANAGE A HETEROGENEOUS 
ENVIRONMENT WITH INCREASING 
SPRAWL AND DATA SILOS.
IT'S MY RESPONSIBILITY TO ASSURE
AGILITY BUSINESS DEMANDS WHILE 
ENSURING COMPLIANCE AND SECURITY
OF MY ENTIRE HE STATE.
WITH AZURE ARC I CAN SEAMLESSLY 
MANAGE RESOURCES FROM WITHIN THE
AZURE PORTAL EXTENDING AZURE 
MANAGEMENT CAPABILITIES TO MY 
DATA CENTER.
NOW, THROUGH A FEW SIMPLE STEPS,
I CAN CONTACT MY DATA CENTER TO 
AZURE.
WE RAN THROUGH THE STEPS ON 
STAGE AND MOMENTARILY YOU'LL SEE
MY ORLANDO DATA CENTER SHOW UP 
AS AN AZURE LOCATION.
THERE IT IS.
WITH AZURE ARC I CAN EXTEND 
AZURE DATA SERVICES TO MY DATA 
CENTER.
MY BANK IS ROLLING OUT A NEW 
MANAGEMENT, LET'S SEE HOW AZURE 
ARC FUNDAMENTALLY CHANGES THE 
GAME.
SO WITHIN THE AZURE MARKETPLACE 
YOU CAN SEE CONTAINER INSTANCES 
OF AZURE SQL DAYTONAB AND POSTG.
MY AZURE RUNS IN SQL DB, DEPLOY 
IT AND CLICK CREATE.
WHAT WE'RE DEPLOYING IS THE SAME
EVERGREEN VERSION OF SQL 
AVAILABLE ONLY IN AZURE.
TYPICALLY DEPLOYING A DB TO VM 
ON-PREMISES IS A LENGTHY PROCESS
THAT CAN TAKE HOURS.
AS YOU CAN SEE IN A MATTER OF 
SECONDS, I WAS ABLE TO INSTALL 
AZURE DB TO MY DATA CENTER.
EVEN BETTER, I NOW HAVE ACCESS 
TO ALL OF AZURE'S UNIQUE 
SECURITY CAPABILITIES SO I CAN 
ADVANCE DATA SECURITY AND RISK 
DATABASE CAN TAKE ADVANTAGE OF 
VULNERABILITY ASSESSMENT.
AND I CAN ENABLE THIS BY DEFAULT
WITH A POLICY.
THIS IS A FIRST FOR ON-PREMISES 
CUSTOMERS.
LET'S SEE WHAT ELSE AZURE ARC 
CAN DO FOR ME.
MY CHICAGO DATA LOCATION AZURE 
ARC LOCATION IS RUNNING AZURE 
ARC ENABLED DATA SERVICES.
HERE I SEE AN UPDATE REMINDER.
TYPICALLY UPDATE IN PATCHING IS 
A TASK THAT REQUIRES CONSTANT 
DILIGENCE.
I KNOW AZURE AUTOMATES THIS FOR 
ME BUT WHAT ABOUT AZURE ARC.
WITH AZURE ARC I CAN AUTOMATE 
UPDATES IN ACCORDANCE WITH MY 
BANK'S POLICY, SPECIFY A 
MAINTENANCE WINDOW OR ENABLE 
AUTOMATIC PATCHING AND NEVER 
HAVE TO WORRY ABOUT A SINGLE 
UPDATE.
BACK IN MY I.T. DASHBOARD, I 
HAVE ANOTHER WARNING.
THIS TIME THE POSTGRES SQL HYPER
SCALE DATABASE POWERING BANKING 
IS REACHING CPU.
PARTICULARLY IN THIS SCENARIO, 
PROVISIONING SERVERS AND 
DATABASE TO DEAL WITH THIS 
UNEXPECTED SPIKE IN DEMAND IS 
VERY TIME CONSUMING BUT AZURE 
ARC UNDERSTANDS THE CAPACITY 
AVAILABLE IN MY DATA CENTERS 
ENABLING ME TO SCALE OUT ON 
DEMAND.
AND WITH POSTGRES SQL HYPER 
SCALE, I CAN ADD INSTANCES TO 
POWER THAT APPLICATION.
I CAN EVEN SCALE TO OVER 3,000 
NOTES IF NEEDED.
BACK IN MY I.T. DASHBOARD, I SEE
THE V CORE COUNT, CPU IS 
RESOLVED AND I WAS ABLE TO SCALE
OUT, JUST AS I DO IN AZURE, WITH
NO APPLICATION DOWNTIME.
NOW LET'S TAKE A LOOK AT HOW 
AZURE ARC SIMPLIFIES I.T. 
MANAGEMENT AND GOVERNANCE FOR MY
ORGANIZATION.
MOST OF THE WORKLOADS THAT ARE 
RUNNING IN MY CHICAGO DATA 
CENTER ARE RUNNING IN CONTAINERS
ON KUBERNETES.
WITH AZURE ARC, I CAN MANAGE 
KUBERNETES FROM WITHIN AZURE 
PORTAL.
HERE ARE ALL MY KUBERNETES 
CLUSTERS THAT ARE ACROSS AZURE 
ARC LOCATIONS.
NOW, SECURITY IS TOP PRIORITY 
FOR THE BANK.
WITH AZURE ARC, I CAN CREATE A 
SINGLE POLICY THAT WILL ENCRYPT 
THE DISKS RUNNING ON DATABASES 
ON THE CLUSTERS.
ACROSS ON-PREMISES AND AZURE.
SO I DON'T HAVE TO WORRY ABOUT 
THE APPLICATION, DATABASE WHERE 
IT'S RUNNING, WHO IS RUNNING IT,
I CAN REST EASY KNOWING MY DATA 
IS SECURE, ALL WITH A SINGLE 
POLICY.
THIS IS ANOTHER FIRST FOR 
ON-PREMISES CUSTOMERS.
NOW AS A GLOBAL BANK, I NEED TO 
SERVE MY CUSTOMERS 24/7 
WORLDWIDE WITH MINIMAL DOWNTIME.
WITH GEO REPLICATION IN AZURE 
ARC, I CAN REPLICATE FROM ONE 
ON-PREMISES LOCATION, CHICAGO, 
TO ANOTHER, OR DO AN AZURE DATA 
CENTER, OR EVEN TO AWS.
THIS IS A FIRST.
AGA
 AGAIN, THIS TIME FOR THE 
INDUSTRY.
AS YOU CAN SEE, AZURE ARC 
UNIFIES MY OPERATIONS ENABLING 
CONSISTENCY AND AGILITY ACROSS 
ALL OF MY DATA CENTERS.
AZURE TRULY IS THE WORLD'S 
COMPUTER AND ITS INNOVATION IS 
AVAILABLE AT MY FINGERTIPS.
THIS IS ONE EXAMPLE OF HOW 
AZURE'S INNOVATION IS EMPOWERING
CUSTOMER TOS ACHIEVE MORE AT TH 
INFRASTRUCTURE AND DATA SERVICES
LAYER.
NOW LET'S TAKE A LOOK AT ANOTHER
LEVEL AT THE APPLICATION LAYER 
WHERE WE'RE SIMPLIFIES 
DEPLOYMENT OF CLOUD DISTRIBUTED 
APPLICATIONS.
A GREAT EXAMPLE OF A DISTRIBUTED
SYSTEM IS THE RAILWAY SYSTEM 
WITH MILLIONS OF KILOMETERS OF 
RAILWAY TRACK AROUND THE GLOBE 
CREATING A COMPLEX NETWORK OF 
INTERCONNECTED PARTS THAT ALMOST
WORK SEAMLESSLY.
IT'S REALLY CHALLENGING.
OWNERS AND OPERATORS MUST MAKE 
DECISIONS ON THEIR OWN AND WITH 
LIMITED INFORMATION.
WITH NO INTERCONNECTED INTERFACE
BETWEEN THOSE RAILWAYS, IT'S A 
CHALLENGE.
EVEN WITH A SYSTEM AS COMPLEX AS
THE RAILWAY, MINIMAL DOWNTIME 
CAN HAVE SERIOUS IMPLICATIONS.
WILLOW RAIL BELIEVED THERE WAS A
BETTER WAY.
THEY TEAMED UP WITH A 
MAINTENANCE OPERATOR TO CREATE A
DIGITAL TWIN SOLUTION IN AZURE 
CREATING COMPREHENSIVE AND 
REALTIME VIEW OF THEIR NETWORK.
WILLOW RAIL DISTRIBUTED 
APPLICATION HAS POWERFUL 
INSIGHTS WHICH WILL ENABLE 
DECISION MAKERS TO PREDIC 
FAULTS, OPTIMIZE UTILIZATION AND
INCREASE EFFICIENCY.
NOW, WE RECENTLY RELEASED TWO 
NEW OPEN SOURCE PROJECTS TO HELP
OUR PARTNERS LIKE WILLOW.
DARPA PROVIDES SIMPLIFIED FOLGTS
FOR DISTRIBUTED APPLICATIONS AND
RUDDER SIMPLIFIES DEPLOYMENT AND
MANAGEMENT OF APPLICATIONS 
IRRESPECTIVE OF WHERE THEY 
RESIDE.
WE LOOK FORWARD TO SEEING WHAT 
WE DO WITH THESE INNOVATIONS.
BACK TO YOU, SATYA. 
>> THANK YOU SO MUCH, ERIN.
IT'S FANTASTIC TO SEE THE 
INNOVATION.
YOU KNOW, THE NEXT LAYER OF 
AZURE THAT, AGAIN, IS DIFFERENT 
AND VERY IMPORTANT IS THE DATA 
LAYER.
TO SUPPORT AGAIN YOUR DATA 
ESTATE NEEDS, LAST SUMMER WE 
MADE SOME GIANT STRIDES AROUND 
OPERATIONAL STORES.
WE BROUGHT HYPER SCALE SQL AND 
WITH COSMOSDB YOU HAD SUPPORT 
FOR VARIETY, SCALE NEEDS, OF 
COURSE, CLOUD AND EDGE NEEDS FOR
OPERATIONAL DATA STORES.
AND TODAY, I AM REALLY THRILLED 
TO ANNOUNCE AZURE SYNAPSE.
WE ARE TAKING THE SAME APPROACH 
OF USING THE CLOUD NATIVE MEMORY
HIERARCHY AND STORAGE HIERARCHY 
TO REDEFINE THE ROLES AROUND 
ANALYTIC WORKLOADS.
WE WANT TO BRING TOGETHER WHAT 
UNTIL TODAY HAVE BEEN TWO 
WAREHOUSING AND BIG DATA. -
THAT MEANS YOUR UNSTRUCTURED AND
STRUCTURED ANALYTICS CAN BE 
BROUGHT TOGETHER WITH 
UNPRECEDENTED SCALE.
AZURE SYNAPSE CHANGES THE GAME 
AROUND ANALYTICS.
TO SHOW YOU ALL OF THIS, LET ME 
THROW IT TO ROHAN ON THE SHOW 
FLOOR.
>>> THANK YOU, SATYA.
GOOD MORNING, EVERYONE.
FOR THE PURPOSES OF THIS DEMO, 
PLEASE IMAGINE I'M A PRODUCT 
MANAGER AT A GAMING COMPANY.
WE'VE RECENTLY LAUNCHED A NEW 
MOBILE GAME AND I'D LIKE TO 
ANALYZE TELEMETRY AND 
SIGNIFICANTLY ENHANCE USER 
ENGAGEMENT.
NO MATTER WHAT THE PUBLIC CLOUD 
PLATFORM, BUILDING END TO END 
ANALYTIC SOLUTIONS IS REALLY 
HARD AND PROJECT TIME LINES ARE 
MEASURED IN SEVEN MONTHS.
WELCOME AZURE SYNAPSE, BRINGS 
TOGETHER DATA ANALYTICS, 
WAREHOUSING AND DATA INTEGRATION
INTO A SINGLE UNIFIED SERVICE 
THAT ENABLES END TO END 
ANALYTICS AT CLOUD SCALE.
AS YOU CAN SEE ON THE SCREEN, 
SYNAPSE MAKES BUILDING AND 
DEPLOYING AND OPERATING COMPLEX,
INTO A SIMPLE NO CODE 
EXPERIENCE.
WITH SYNAPSE, TIME LINES CAN BE 
MEASURED IN HOURS, NOT MONTHS.
IN ADDITION TOSS IMPARTING USERS
QUICK ACCESS TO THEIR DATA 
SYNAPSE ENABLES A WHOLE NEW 
WORLD OF PERFORMANCE AND SCALE 
THAT IS SIMPLY UNMATCHED IN THE 
INDUSTRY.
LET'S TAKE A LOOK.
WHAT YOU SEE ON THE SCREEN IS 
ANALYTICS APPLICATION POWERED BY
SYNAPSE.
TO ANALYZE USER ENGAGEMENT,
I NEED ACCESS TO A VARIETY OF 
DATA INCLUDING THE CURRENT USER 
ENGAGEMENT TIMES, END GAME CLICK
STREAMS, APPLICATION METRICS AND
TELEMETRY DATA FROM OUR DEVICE 
PARTNERS.
IN SHORT PETABYTES OF DATA.
WITH OPEN INITIATIVE ACCESSING 
SYSTEMS LIKE ADOBE IS REALLY 
SIMPLE.
NOW, TO START, I'D LIKE TO FIND 
OUT THE LONGEST PLAYING DURATION
OF PLAYERS PER FEATURE WITH THE 
TOTAL PLAYING TIME IS LESS THAN
20% OF AVERAGE PLAYING TIME BY 
USER DEMOGRAPHIC AND ADD ON 
FEATURE NAMES.
THIS MAY SEEM LIKE A SIMPLE 
QUERY BUT IT'S QUITE COMPLEX 
BECAUSE WE'RE JOINING DATA 
ACROSS MULTIPLE VERY LARGE DATA 
SOURCES.
IN FACT, A KEY PART OF SYNAPSE 
IS TO QUERY
RELATIONAL AND NONRELATION USING
ANTI SQL LANGUAGE.
LET ME GO TO SYNAPSE.
WHAT'S HAPPENING BEHIND THE 
SCENES IS OPERATOR OF SYNAPSE IS
EXECUTING THIS QUERY ACROSS 
HUNDREDS OF NODES IN A TOLERANT 
MANNER.
WOW, IT JUST TOOK NINE SECONDS 
TO COMPLETE THIS REALLY 
COMPLICATED QUERY ACROSS 
PETABYTE SCALE SET.
IN THE INTEREST OF FRIENDLY 
COMPARISON, LET ME RUN THE SAME 
QUERY AGAINST GOOGLE'S BIGQUERY.
WHAT I'M DOING HERE IS RUNNING 
EXACT SAME QUERY AGAINST DATA 
SET RUNNING GOOGLE'S BIGQUERY.
AS YOU CAN SEE IT TAKING A 
LITTLE LONGER.
IN THE INTEREST OF TIME WE RAN 
THIS QUERY EARLIER.
ANY GUESSES HOW LONG IT TOOK 
GOOGLE'S BIGQUERY TO COMPLETE 
THIS QUERY?
TWO MINUTES?
FIVE MINUTES?
EIGHT MINUTES?
LET'S TAKE A LOOK.
IT TOOK A WHOPPING 11 MINUTES.
SO FOR THIS COMPLICATED QUERY, 
SYNAPSE IS 75 TIMES FASTER THAN 
GOOGLE'S BIGQUERY.
TPCH IS A VERY KOCH HENCIVE 
BENCHMARK FOR ANALYTICS.
THE STATE OF ART FOR THIS IS 30 
TERABYTES.
I'M EXCITED TOOK ANNOUNCE WITH 
SYNAPSE WE'VE RUN THROUGH THE 
QUERIES IN RECORD TIME AT 1 
PETABYTE.
NOW LET'S TAKE A LOOK AT A 
DIFFERENT CAPABILITY OF SYNAPSE.
QUERY CONCURRENCY HAS LONG BEEN 
A CHALLENGE FOR ALL ANALYTIC 
SYSTEMS.
NOW TO SHOWCASE HOW SYNAPSE AND 
USERS SCALE I HAVE A DASHBOARD 
THAT COMPARES IT WITH OTHER 
OFFERINGS IN THE MARKET.
WHAT'S BACKING THIS DASHBOARD IS
A SYSTEM THAT ALLOWS ME TO 
CONCURRENT ACCESS STANDARD 
BENCHMARK QUERIES.
LET'S START WITH 50 CONCURRENT 
USERS.
AS YOU CAN SEE, EVEN WITH FEWER 
USER SETS SNAPS BASED ON QUERY 
RESPONSE TIMES IS THREE TIMES 
FASTER THAN AMAZON'S REDSHIFT 
AND THREE TIMES FASTER THAN 
GOOGLE'S BIGQUERY.
HOW ABOUT RAISING THE STAKES A 
LITTLE BIT.
LET'S GO TO 150 QUERIES.
AS YOU CAN SEE ON THE SCREEN 
WE'VE HIT LIMITS WITH REDSHIFT 
AND BIGQUERY.
REDSHIFT STARTS QUEUEING 
REQUESTS BEYOND 100 WHICH 
RESULTS IN SIGNIFICANTLY 
DECREASE IN TIME AND VASTLY 
DEGRADED EXPERIENCE.
THE EXPERIENCE OF BIGQUERY USERS
IS WORSE.
BEYOND DEFAULT THAT IT STARTS 
FAILING BEYOND 100.
IF YOU HAPPEN TO BE THE 101ST 
USERS, YOU'RE OUT OF LUCK.
HOW ABOUT RAISING THE SCALE IN 
DO YOU THINK SYNAPSE CAN HANDLE 
100,000 QUERIES?
LET'S TRY IT OUT.
AS YOU CAN SEE ON THE STAGE, 
IT'S ABLE TO HANDLE 10,000 
USERS.
WHAT YOU'RE SEEING ON THE SCREEN
IS IT'S WORKING FLAWLESSLY ABOUT
10,000 QUERIES OPERATING ON THE 
SYSTEM.
LET'S TAKE A LOOK AT A COUPLE OF
OUR ADDITIONAL CAPABILITY WITH 
SYNAPSE.
AS YOU SEE ON THE SCREEN WE'VE 
DEEPLY INTEGRATED MAKING IT THE 
BEST IN THE INDUSTRY.
YOU CAN BUILD SEMANTIC MODELS 
RIGHT WITHIN THE SYNAPSE WORK 
SPACE.
WITH THIS LEVEL OF DEEP 
INTEGRATION, SYNAPSE, BUSINESS 
USERS CAN GAIN INSIGHTS THEY 
NEED TO MAKE DATA, A DRIVEN 
DECISIONS IN A TIMELY MANNER.
SYNAPSE DEEPLY INTEGRATES WITH 
AZURE DATA SHARE ENABLING 
SHARING OF INSIGHTS BOTH WITHIN 
AN ORGANIZATION AND ACROSS 
ORGANIZATION WITH YOUR PARTNERS 
WITH JUST A FEW SIMPLE CLICKS.
SOME OF YOU MAY BE WONDERING, 
WHAT'S THE MAGIC BEHIND SYNAPSE.
WELL, TO ACHIEVE THIS SCALE AND 
TRUE SIMPLICITY COMPLETELY 
ARCHITECTED STACK ON AZURE FROM 
THE GROUND UP.
SPECIFICALLY WE'VE MERGED DATA 
WAREHOUSES INTO A SINGLE SYSTEM 
THAT ESSENTIALLY ENABLES 
QUERYING ACROSS RELATIONAL AND 
NONRELATIONAL DATA.
ONLINE THROUGH DESIGN THAT 
SEPARATES COMPUTE AND STORAGE SO
THEY CAN BE SCALED OUT 
INDEPENDENTLY.
WE HAVE INTELLIGENT MULTI-LEVEL 
CACHING LEVERAGES HIERARCHY IN 
AN EFFICIENT WAY TO GIVE YOU THE
BEST PRICE PERFORMANCE FOR 
WORKLOADS OF ANY SIZE AND SCALE.
OUR QUERY SCHEDULING IS WORKLOAD
AWARE AND MUST MULTI-CLUSTERS 
WITH SETS GIFGS US FINITE 
CURRENCY AND SCALE.
FINALLY SYNAPSE SUPPORTS SERVICE
AND CLUSTER BASED FORM FACTOR 
FOR BOTH APACHE AND SQL ENABLING
ALL THE ANALYTIC WORKLOADS THAT 
YOU CAN IMAGINE.
WELL, A MODERN ANALYTICS 
PLATFORM, ALL THE STUFF IS COOL 
BUT WHAT ABOUT PREDICTING THE 
FUTURE?
ISN'T THE MODERN ANALYTICS 
PLATFORM SUPPOSED TO DO THAT.
WITH SYNAPSE DEEP INTEGRATION 
WITH LEARNING, YOU CAN SCALE 
OUT, BUILD AND OPERATIONALIZE 
COMPLEX AND POWERFUL MACHINE 
LEARNING MODELS RIGHT FROM 
WITHIN THE SYNAPSE WORK SPACE.
LET ME SHOW YOU HOW.
I'D LIKE TO PREDICT THE 
PROPENSITY OR THE LIKELIHOOD OF 
OUR USER BASE ACTUALLY BUYING 
END GAME ADD-ONS FILTERED BY AGE
DEMOGRAPHIC.
SYNAPSE ENABLES ME TO DO THIS BY
WRITING A SIMPLE QUERY THAT 
INCLUDES SCALE OUT, MACHINE 
BASED LEARNING ON SYNAPSE NOTES.
LET'S SEE HOW THE QUERY WORKS.
AS YOU SAW RESPONSE TIME WAS 
NEAR INSTANTANEOUS AND I GOT MY 
PREDICTIVE ANALYTICS WITHIN 
SYNAPSE.
SYNAPSE MAKES AI SIMPLE FOR DATA
PROFESSIONALS.
AZURE IS THE ONLY PUBLIC CLOUD 
THAT EMPOWERS USERS WITH 
LIMITLESS PERFORMANCE SCALE AND 
INSIGHTS.
ANALYTICS IN AZURE IS SIMPLY 
UNMATCHED.
WE CAN'T WAIT TO SEE HOW OUR 
CUSTOMERS USE SYNAPSE TO 
DIGITALLY TRANSFORM THEMSELVES.
BACK TO YOU, SATYA.
>> THANK YOU SO MUCH, ROHAN.
AS ROHAN WAS DESCRIBING, NOT 
ONLY DO YOU NEED TO BUILD THIS 
LIMITLESS DATA ESTATE, YOU NEED 
TO MAKE SURE THAT YOU CAN DO AI 
COMPUTE CLOSE TO THAT DATA.
AND SO OUR GOAL HAS BEEN TO 
DEMOCRATIZE AI, BUILDING OUT THE
BEST INFRASTRUCTURE IN AZURE FOR
DOING AI AND CREATING YOUR OWN 
AI SOLUTIONS, PROVIDING YOU THE 
BEST, MOST PRODUCTIVE FRAME 
WORKS AND TOOLS WITH AZURE ML AS
WELL AS PREPACKAGED AI 
CAPABILITIES WITH COGNITIVE 
SERVICES FOR SPEECH AND LANGUAGE
UNDERSTANDING, COMPUTER VISION.
WE CONTINUE TO PUSH THE 
FRONTIERS OF IT, AND IT'S GREAT 
TO SEE THE CUSTOMER ATTRACTION.
IN FACT, ONE OF THE THINGS I 
SORT OF EVERY DAY CHECK IS TO 
THINK ABOUT AND SEE THE 
CUSTOMERS DEPLOYING THIS IN REAL
WORLD SOLUTIONS.
YOU SEE SPOTIFY USING COGNITIVE 
SERVICES TO CHANGE HOW THEY DO 
PODCASTS.
IN FACT, YOU CAN EDIT A PODCAST 
BY JUST EDITING THE TEXT BECAUSE
OF THIS TEXT TO SPEECH 
CAPABILITY.
YOU HAVE THE ATLANTIC TAKING 160
YEARS WORTH OF THEIR CONTENT, 
USING AZURE SEARCH, TURNING IT 
INTO A KNOWLEDGE BASE.
YOU HAVE NATIONWIDE INSURANCE 
USING THE BOT FRAMEWORK TO BUILD
THEIR CUSTOMER FACING 
CONVERSATIONAL AGENT.
A FASHION RETAILER AND FASHION 
BRAND USING DECISION AND ML 
KBLOOFG YIELD.
GREAT USE CASES.
THIS IS ONE OF THE MOST EXCITING
AREAS OF WHAT'S HAPPENING WITH 
APPLICATION DEVELOPMENT ON 
AZURE.
I WANT TO TALK ABOUT THREE AREAS
WHERE WE'RE PUSHING THE 
BOUNDARIES OF WHERE COMPUTING IS
GOING.
I WANT TO START WITH AUTONOMOUS 
SYSTEMS.
WHEN WE THINK ABOUT AUTONOMOUS 
SYSTEMS, THE FIRST PLACE WE GO 
TO IS AUTONOMOUS CARS.
IN FACT, WHEREVER THERE'S A 
CONTROL LOOP TODAY YOU CAN THINK
ABOUT AI-DRIVEN AUTONOMY.
THAT'S OUR GOAL WITH AUTONOMOUS 
SYSTEMS.
ACROSS INDUSTRIES TO BUILD OUT, 
WHETHER IT'S INDUSTRIAL 
APPLICATIONS, WHETHER IT'S 
ENERGY, WHETHER IT'S ROBOTICS, 
HOW DO WE CREATE THAT AUTONOMY.
IT'S A COUPLE OF KEY ELEMENTS.
FIRST IS TO REALLY PUSH THE 
BOUNDARIES OF REINFORCEMENT 
LEARNING SO YOU CAN BUILD AN AI 
ENGINE THAT'S CAPABLE OF DRIVING
AUTONOMY.
ONE OF THE THINGS IMPORTANT TO 
US IS TO TAKE ENGINEERS THAT 
BUILD THESE CONTROL SYSTEMS AN 
TURN THEM INTO AI ENGINEERS BY 
REALLY HELPING THEM TEACH 
MACHINES, SO WE HAVE A NEW 
PARADIGM CALLED MACHINE TEACHING
WHERE THE ENGINEERS ARE TEACHING
THE AI ENGINE BY PUTTING 
CONSTRAINTS, EVEN GIVING IT 
SAFETY BOUNDS, SO THAT YOU CAN 
NOW HAVE AUTONOMOUS SYSTEMS 
DRIVEN BY ENGINEERS DOMAIN 
KNOWLEDGE.
OF COURSE YOU HAVE A SIMULATION 
ENVIRONMENT WHERE YOU GENERATE 
ALL OF THE SYNTHETIC DATA AND 
THIS IS MACHINE TEACHING LEVELS 
IN ORDER TO TRAIN THESE MODELS 
AND ULTIMATELY BE ABLE TO PICK 
THE RIGHT MODEL TO DRIVE THE 
AUTONOMY.
RECENTLY DARPA HAD A CHALLENGE, 
A SUBTERRANEAN CHALLENGE, WITH 
OREGON STATE WERE THE ONES WHO 
WON THIS USING AZURE AUTONOMOUS 
SYSTEMS.
IT'S PRETTY FASCINATING.
THERE WAS A MINE IN PENNSYLVANIA
WHERE YOU HAD TO HE THIS 
AUTONOMOUS SYSTEM GO FIND 
OBJECTS.
IN FACT, THEY WON BECAUSE THEY 
FOUND TWO TIMES THE NUMBER OF 
OBJECTS COMPARED TO THEIR 
COMPETITION, AND THEY WERE ABLE 
TO FIND OBJECTS WITHIN 207 
CENTIMETER DISTANCE OF WHERE 
THEY WERE LOCATED.
IT'S FANTASTIC TO SEE THAT TYPE 
OF PROGRESS.
WHAT WE'RE VERY, VERY EXCITED 
ABOUT IS TO SEE, FIRST OF ALL, 
EVEN PARTNERSHIPS WE HAVE WITH 
MATH WORKS WHERE THEY ARE 
BRINGING SIMULATION ENGINE TO 
AZURE TO, IN FACT, ENABLE MORE 
OF THIS SIMULATION-DRIVEN 
AUTONOMY AS WELL AS REALLY THE 
APPLICATION ACROSS MANY, MANY 
DIFFERENT INDUSTRIES.
I WANTED TO GIVE YOU A FEEL BY 
ROLLING A VIDEO OF SOME OF THE 
USE CASES.
LET'S ROLL THE VIDEO.
>> DELTA IS A HUNDRED YEAR OLD 
COMPANY BUT WE STILL BRING MAGIC
TO EVERY CUSTOMER THROUGH 
INNOVATION.
WE ARE NUMBER ONE IN BAGS BUT WE
WANT TO BE BETTER.
WE ARE USING AUTONOMOUS SYSTEMS 
TO GET THERE.
>> IMAGINE DESIGNING A NEXT 
GENERATION WIND TURBINE.
THEY ARE HUGE.
WITH THE POWER OF AUTONOMOUS 
SYSTEMS, YOU CAN BUILD SMARTER 
WIND TURBINES THAT PRODUCE 
CLEANER ENERGY MORE EFFICIENTLY.
>> THESE DRONES ARE MAKING 
AVIATION MORE EFFICIENT BY 
INSPECTING AIRPORT RUNWAYS 
FASTER, CHEAPER, BETTER. 
>> 80% OF CONSTRUCTION COMPANIES
FACE CRITICAL LABOR SHORTAGES.
WE'RE WORKING ON A FLEET OF 
MACHINES HELPING BUILD SOLAR 
FARMS. 
>> THESE ROBOTS ARE HELPING 
PEOPLE GET SET UP.
THAT IS A VERY LARGE 
COLLABORATIVE EFFORT. 
>> MICROSOFT HAS A HISTORY OF 
ETHICS IN THINKING ABOUT HOW 
TECHNOLOGY IMPACTS US ON THE 
HUMAN SIDE.
>> THESE ROBOTS CAN BE USED IN 
JUST ABOUT ANY SCENARIO WHERE 
IT'S DANGEROUS OR INFEASIBLE TO 
SEND HUMANS IN. 
>> IT'S VERY IMPORTANT TO HAVE A
RICH SIMULATION AND MODELING 
ENVIRONMENT IN ORDER TO MODEL 
SCENARIOS.
>> TO MAKE DRONES FLY SAFELY 
WE'RE WORKING WITH MICROSOFT IN 
AIRSIM IN THE ENVIRONMENT AND 
COMPARING THEM AGAINST REAL 
WORLD RESULTS.
>> THIS IS GOING TO CREATE AN 
FAA REGULATORY WORLD FOR THE 
21ST CENTURY. 
>> THE OPPORTUNITY IS TO MAKE 
ALL OF THIS EASY TO USE, QUICKLY
BUILD THE MODELS, SO SIMULATE ON
A MASSIVE SCALE WITHOUT BEING 
COMPUTER SCIENTISTS. 
>> IT NOW FEELS LIKE WE'RE 
HITTING THE REAL WORLD.
>>> THE NEXT AREA I WANT TO TALK
ABOUT IS STORAGE.
AGAIN, CORE PART OF COMPUTE.
SO ONE OF THE THINGS THAT WE'RE 
THINKING ABOUT IS HOW DO WE 
CHANGE THE GAME AGAIN IN 
STORAGE.
WE WERE INSPIRED BY THE USE CASE
FROM WARNERS BROTHERS.
WARNER BROTHERS STORES SOME OF 
THE MOST ICONIC MOVIES OF OUR 
TIME, "SUPERMAN," "WIZARD OF OZ"
IN STORAGE SYSTEMS LIKE THE ONES
YOU SEE IN THE PICTURE BEHIND 
ME.
NOW OF COURSE IT'S ALL IN FILM.
IT'S IN A TEMPERATURE CONTROLLED
ROOM.
THAT MEANS IT'S FRAGILE.
IF THERE WAS ANY KIND OF DROP IN
TEMPERATURE, OR IF THERE'S ANY 
KIND OF OTHER ISSUE, YOU'D LOSE,
IN FACT, THE ORIGINALS OF 
"SUPERMAN."
NOW, THAT WOULD BE A TRAGEDY.
NOW, WE SAID, OKAY, WHAT IF WE 
SORT OF RETHOUGHT THIS.
WHAT IF WE CAN TAKE A PIECE OF 
GLA
GLASS.
THIS IS JUST A REGULAR QUARTZ 
GLASS.
USING LASERS, WE WERE ABLE TO 
ETCH INTO THIS GLASS THE ENTIRE 
"SUPERMAN" MOVIE.
NOW, WHAT IS FASCINATING ABOUT 
DOING THAT, FIRST OF ALL, YOU 
ENCODE IT IN MULTI-DIMENSIONAL 
SPACE INSIDE OF THE GLASS.
SO THEREFORE YOU NEED TO BE ABLE
TO READ IT USING MACHINE 
LEARNING ALGORITHMS.
SO WE BUILT THIS ENTIRE SYSTEM 
THAT'S FULLY CAPABLE OF 
ESSENTIALLY A NEW COLD STORAGE 
SYSTEM.
BUT THE INTERESTING THING, OF 
COURSE, IS THE RELIABILITY OF 
THIS PIECE OF GLASS.
WE PUT IT THROUGH THE RINGER.
WE BOILED IT.
WE BAKED IT.
WE SHOOK IT AROUND.
WE TRIED TO SCRATCH IT WITH 
WOOL.
WE STILL HAVE THE "SUPERMAN" 
MOVIE.
SO THAT'S THE FRONTIER OF NEW 
STORAGE SYSTEMS, AND WE'RE 
REALLY, REALLY EXCITED ABOUT 
WORKING HERE WITH WARNER 
BROTHERS IN BRINGING NEW 
INNOVATION TO EVEN CORE STORAGE 
SYSTEMS GOING FORWARD.
NOW THE LAST AREA AROUND PUSHING
THE FRONTIERS OF COMPUTING I 
WANT TO TALK ABOUT IS QUANTUM.
WE HAVE ALWAYS BEEN VERY FOCUSED
ON TRYING TO BUILD A GENERAL 
PURPOSE QUANTUM COMPUTING 
ENVIRONMENT.
TODAY WITH ALL THE CAPACITY WE 
HAVE AROUND COMPUTING, WE STILL 
HAVE MANY UNSOLVED PROBLEMS, 
RIGHT, WHETHER AROUND FOOD 
SAFETY OR CLIMATE CHANGE OR 
ENERGY TRANSITION, THESE ARE BIG
CHALLENGES THAT NEED MORE 
COMPUTING.
BUT WE NEED GENERAL PURPOSE 
QUANTUM.
SO IT REQUIRES A DIFFERENT TYPE 
OF APPROACH.
IT REQUIRES A PLATFORM APPROACH.
TODAY I'M VERY, VERY EXCITED TO 
ANNOUNCE AZURE QUANTUM.
IT HAS THREE ELEMENTS TO IT.
FIRST IT IS ABOUT OPEN HARDWARE.
WE ARE VERY EXCITED TO HAVE 
PARTNERS, TWO ION TRAPPED 
PARTNERS, IONQ AND HONEYWELL, 
THEY MAKE MACHINES THAT TRAP 
IONS AND QCI JOINS US WITH OUR 
OWN QUANTUM EFFORT WITH 
TOPOLOGICAL QUBITS, ALSO SUPER 
CONDUCTING MACHINE.
SO WE HAVE A VARIETY OF HARDWARE
SOLUTIONS THAT ARE GOING TO BE 
ALL OPENED IN AZURE.
NOW, OF COURSE, IF YOU HAVE A 
VARIETY OF HARDWARE, THE FIRST 
THING YOU WANT TO DO IS BUILD AN
OPEN SOFTWARE ECOSYSTEM ON TOP 
OF IT.
SO WE HAVE BUILT THAT.
WITH Q SHARP, OPEN SOURCED, QDK,
OPEN SOURCED.
TODAY WE'RE HAPPY TO ANNOUNCE 
1QBIT, CAPABILITIES ON AZURE.
SO TO BUILD A COMPLETE TOOLKIT 
FOR SOFTWARE DEVELOPERS BUILDING
QUANTUM COMPUTERS AND QUANTUM 
ALGORITHMS.
ONE OF THE MOST INTERESTING 
THING ABOUT QUANTUM IS YOU CAN 
GET STARTED WITH QUANTUM 
ALGORITHMS ON TOP OF CLASSICAL 
BECAUSE OF THE SIMULATION 
CAPABILITIES THAT WE HAVE.
NOW, WE HAVE SEEN, IN FACT, MANY
USE CASES ALREADY ACROSS HEALTH 
CARE, ACROSS FINANCE, AND THE 
ELECTRICAL GRID AS WELL.
BUT ONE EXAMPLE THAT STANDS OUT 
IS WHAT CASE WESTERN RESERVE 
UNIVERSITY ALONG WITH CLEVELAND 
CLINIC HAVE BEEN DOING.
I WANT TO ROLL THE VIDEO TO GIVE
YOU A FEEL FOR HOW YOU CAN DO 
QUANTUM INSPIRED WORK ON 
CLASSICAL COMPUTERS.
>> TO THINK ABOUT MRI TODAY, THE
PROBLEM IS IT TAKES A WHILE TO 
SCAN
THE OTHER IS THE MRI SCANS WE DO
TODAY HAVE LIMITED SENSITIVITY.
SO WE CAN SEE SOME DISEASES BUT 
THERE ARE OTHER DISEASES THAT WE
CAN'T.
OUR LABORATORIES DEVELOPED A NEW
WAY TO DO MRI SCANS CALLED 
MAGNETIC RESONANCE 
FINGERPRINTING. 
>> IN GENERAL, WE WANT TO MAKE 
THE MRI SCAN FASTER AND MORE 
ROBUST MEANING WE CAN GET GOOD 
RESULT CONSISTENTLY NO MATTER 
WHERE THE PATIENT IS SCANNED.
>> AZURE QUANTUM HAS REALLY 
INSPIRED US TO LOOK AT THE 
FUTURE.
IN EVERY FINGERPRINTING SCAN, 
THERE'S THOUSANDS OF DECISION 
TOSS MAKE TO SET UP THE RIGHT 
SCAN.
THE SCALE OF THAT OPTIMIZATION 
PROBLEM IS BEYOND WHAT WE CAN 
SOLVE WITH CONVENTIONAL 
COMPUTING. 
>> CONVENTIONAL ALGORITHM HAVE 
ASSUMPTIONS.
FOR EXAMPLE, THEY ASSUME THAT 
SCANNER SYSTEM IS PERFECT, OR 
PATIENT IN PERFECT POSITION.
BUT IN REALITY, THERE ARE LOTS 
OF CONFOUNDING FACTORS THAT MAY 
CHANGE THE SIGNAL.
IF THE ALGORITHM DOES NOT 
CONSIDER ALL THIS, THEN THE 
RESULT MIGHT NOT BE OPTIMAL. 
>> WE'RE WORKING WITH AZURE 
QUANTUM TO USE THEIR QUANTUM 
INSPIRED ALGORITHMS TO SOLVE 
THESE PROBLEMS.
>> WE PROVIDE THE QUESTION AND 
THE TARGET, AND THEY ARE USING 
ALGORITHM TO HELP US FIND 
OPTIMAL RESULTS. 
>> WORKING WITH AZURE HAS GIVEN 
US IMPROVEMENT IN SPEED AND 30% 
IMPROVEMENT IN OUR PRECISION.
THE RESULTS WE'RE GETTING ARE 
ALLOWING US TO SEE DISEASES 
EARLIER THAN BEFORE AND TO 
QUANTIFY THE TREATMENTS WE'RE 
GIVING.
AZURE HAS ENABLED US TO DO 
THINGS WE COULDN'T DO BEFORE.
IT'S CHANGED THE WAY WE THINK 
ABOUT MRI SCANS, AND WE SEE A 
WHOLE NEW WORLD OF POSSIBILITIES
THAT WE DIDN'T BEFORE.
THESE RESULTS FROM THE QUANTUM 
INSPIRED ALGORITHMS ARE GOING TO
IMPACT THE HEALTH CARE OF 
BILLIONS OF PEOPLE WORLDWIDE.
>> NOW, AS WE BUILD OUT -- 
[ APPLAUSE ]
>> AS WE BUILD OUT ALL THIS TECH
CAPABILITY, ONE OF THE MOST 
IMPORTANT CONSIDERATIONS FOR ALL
OF US IS TRUST.
THIS IS SOMETHING THAT WE'RE 
VERY FOCUSED ON AS A PLATFORM 
PROVIDER, TRUST ACROSS PRIVACY 
WE HAVE TO ENSHRINE PRIVACY AS A
HUMAN RIGHT IN THE SYSTEMS WE 
BUILD.
WE HAVE TO CONSIDER THE ETHICS 
OF AI, THE MODELS THAT WE DEPLOY
INTO PRODUCTION HAVE TO ENSURE 
THERE'S NO BIAS BUILT INTO IT.
WE HAVE TO IMPROVE THE 
STATE-OF-THE-ART OF THE 
DEVELOPMENT PROCESSES WITH 
THINGS LIKE MACHINE LEARNING OPS
AND DATA LINEAGE SO WE REALLY 
ENSURE AI IS SAFE.
BUT WHAT I WANT TO TALK ABOUT 
TODAY IS CYBER AND SECURITY.
AND SIMPLY BECAUSE THIS NUMBER.
JUST LAST YEAR THE TOTAL AMOUNT 
OF COST OF CYBER ATTACKS WAS $1 
TRILLION.
AND THE SAD PART OF THIS IS, THE
PEOPLE WHO ARE MOST IMPACTED BY 
THIS ARE SMALL AND MEDIUM 
BUSINESSES ALL OVER THE WORLD 
AND CONSUMERS.
SO THEREFORE, IT IS OUR 
COLLECTIVE RESPONSIBILITY TO DO 
OUR BEST WORK TO ENSURE THAT THE
MOST VULNERABLE OF THESE 
POPULATIONS ARE PROTECTED.
THAT'S WHY WE'RE FOCUSED ON THIS
END TO END SECURITY 
ARCHITECTURE.
FROM IDENTITY TO DEVICES TO 
CLOUD APPLICATIONS TO 
INFORMATION AND DATA TO 
INFRASTRUCTURE.
HOW DO WE HAVE ONE INTEGRATED 
ARCHITECTURE.
OPEN IT UP, IN FACT, FOR ALL 
THIRD PARTIES USING THE SECURITY
GRAPH TO PARTICIPATE AS WELL 
BECAUSE WE NEED ECOSYSTEM 
SUPPORT, HAVE THAT CONSISTENCY 
IN ARCHITECTURE.
ESPECIALLY WITH THE MANAGEMENT 
CONTROL PLANES NOW.
ONE OF THE MOST EXCITING 
ANNOUNCEMENTS OF IGNITE IS GOING
TO BE THE MICROSOFT ENDPOINT 
MANAGER THAT BRINGS TOGETHER THE
COMPREHENSIVE MANAGEMENT CONTROL
PLANE FOR ALL ENDPOINTS.
IN AZURE ARC, YOU NOW CAN REALLY
DEPLOY THE SECURITY POLICIES.
NOT ONLY CAN YOU FIND THE 
VULNERABILITY, BUT YOU CAN 
DEPLOY THE REMEDIATION TO ALL 
ENDPOINTS, ALL INFRASTRUCTURE, 
ALL DATA.
THAT'S WHAT WE MEAN BY THE END 
TO END ARCHITECTURE.
A COUPLE OF USE CASES.
THERE WAS AN ATTACK ON 10 
SMALLER PHARMA COMPANIES.
IT WAS A PHISHING ATTACK, SOCIAL
ENGINEERING ATTACK.
IN MOST CASES, 95% OF THE TIME 
WERE ABLE TO CATCH IT.FICE 365 -
EVEN IF IT WENT TO THE ENDPOINT,
MICROSOFT DEFENDER WAS ABLE TO 
CATCH IT.
SO THAT ABILITY TO HAVE DEFENSE 
IN-DEPTH IS SO IMPORTANT AND 
ARCHITECTURE SUPPORT IS SO 
IMPORTANT.
RAPID DEPLOY IS A COMPANY THAT 
BUILDS MISSION CRITICAL SOFTWARE
TO HANDLE EMERGENCY CALLS, 911 
CALLS.
SO EACH MUNICIPALITY DEPLOYS 
THEIR SOFTWARE.
UNFORTUNATELY SOME OF THESE 
DEPLOYMENTS HAVE BEEN ATTACKED, 
ESPECIALLY ONE RECENTLY IN NORTH
CAROLINA WAS ATTACKED BY 
RANSOMWARE.
NOW, THOUGH, RAPIDDEPLOY IS 
USING AZURE SENTINEL, 
CONTINUOUSLY MONITORING ALL 
DEPLOYMENTS AND ENSURING THE 
SECURITY OF THEIR ENTIRE ESTATE.
THIS IS GREAT TO SEE HOW END TO 
END ARCHITECTURE AND ABILITY TO 
PROACTIVELY MITIGATE ON CYBER 
ATTACKS IS BEING USED.
SO NOW I WANT TO MOVE UP FROM 
INFRASTRUCTURE AND TRUST TO THE 
NEXT LAYER, DEVELOPERS.
NOW, THIS IS OBVIOUSLY VERY 
CLOSE AND NEAR AND DEAR TO 
EVERYONE AT MICROSOFT, BECAUSE 
THIS IS HOW WE AS A COMPANY GOT 
STARTED BUILDING DEVELOPER 
TOOLS.
BUT ONE OF THE MOST INTERESTING 
THINGS THAT'S HAPPENING OUT 
THERE IS TODAY WHEN YOU LOOK AT 
THE SOFTWARE ENGINEERING JOBS, 
61% OF THE OPENINGS ARE OUTSIDE 
OF WHAT IS CONSIDERED THE TECH 
INDUSTRY.
IN FACT, THE CROSSOVER, TIPPING 
POINT WAS 2017.
AND THEREFORE OUR MISSION THAT 
WE GOT STARTED IN 1975 IS EVEN 
MORE IMPORTANT.
THAT IS TO BUILD THE BEST 
TOOLCHAIN, THE MOST COMPLETE 
TOOLCHAIN FOR DEVELOPERS.
WITH VISUAL STUDIO, VISUAL 
STUDIO CODE, WE HAVE THE BEST 
IDs OUT THERE.
WE'RE DOING LANGUAGE INNOVATION 
LIKE TYPE SCRIPT.
W HAVE AZURE DEVOPS TO HELP YOU
WITH ALL OF YOUR BUILD AND 
DEPLOYMENT NEEDS.
AND OF COURSE GITHUB IS THE HOME
FOR 40 PLUS MILLION OPEN SOURCE 
DEVELOPERS AND COLLABORATION AND
COMMUNITIES.
SO REALLY BRINGING ALL OF THAT 
IS WHAT OUR GOAL IS.
IN FACT, THE USE CASE IN SOME OF
THESE SORT OF INNOVATIONS YOU 
WILL SEE, I'M REALLY THRILLED 
ABOUT.
THE FIRST ONE IS VISUAL STUDIO 
ONLINE.
YOU SHOULD CHECK THIS OUT.
EVEN LAST NIGHT I WAS GOING AND 
PLAYING WITH IT.
I SIGNED UP FOR IT.
IT'S A GAME CHANGER FOR ANYONE 
WHO STRUGGLES ON WEEKENDS TO 
CREATE YOUR OWN ENVIRONMENTS, 
THIS IS A GOD SEND.
YOU CAN NOW GO TO VISUAL STUDIO 
ONLINE, GET ENTIRE ENVIRONMENT 
PROVISION FOR YOU WITH ALL ITS 
DEPEND SENCY
IES WITH A BROWSER 
ANY MACHINE.
ANOTHER ONE IS INTELLICODE.
WE'RE USING AI, LEARNING FROM 
ALL OF THE OPEN SOURCE CODE OUT 
THERE ON GITHUB AND BRINGING 
THAT IS INTELLIGENCE TO YOUR 
EDITOR AS YOU TYPE YOUR CODE, 
IT'S DOING ALL THE OF THE 
COMPLETION SO YOU CAN BUILD ON 
THE SHOULDERS OF GIANTS.
THAT'S A WAY TO DRIVE 
PRODUCTIVITY.
ANOTHER ONE IS LIVE SHARE.
JUST IMAGINE WHAT IT CAN DO FOR 
A YOUNG DEVELOPER WHO JOINS A 
TEAM, WANTS TO HAVE CODE REVIEW 
OR CONSULT WITH A MENTOR.
LIVE SHARE CHANGES THE DYNAMICS,
BECAUSE NO DEVELOPMENT PROJECT 
IS A SOLO SPORT.
IT'S ALWAYS A TEAM SPORT.
REALLY BRINGING THAT NEXT LEVEL 
OF INNOVATION WITH GITHUB AND 
LIVE SHARE CHANGES THE DYNAMICS 
AND CULTURE OF ORGANIZATIONS.
WE SEE FANTASTIC ADOPTION OF 
THIS TOOLCHAIN FROM COMPANIES 
LIKE STRIPE TO VETERANS AFFAIRS 
TO CARGILL TO COMCAST.
TO GIVE YOU A FLAVOR FOR HOW 
CULTURE OF THEIR ORGANIZATIONS 
IS CHANGING USING THESE TOOLS, 
LET'S ROLL THE VIDEO FROM 
COMC
COMCAST.
>>> COMCAST IS THE WORLD'S 
LEADER IN MEDIA AND TECHNOLOGY.
WHEN YOU NEED TO ATTRACT 
DEVELOPERS INTO A COMPANY, WHICH
IS TRADITIONALLY NOT KNOWN AS A 
DEVELOPMENT COMPANY, YOU FIRST 
HAVE TO START WITH EMPOWERING 
YOUR OWN DEVELOPERS WITH THE 
BEST TOOLS.
GITHUB IS THAT TOOL FOR US. 
>> GITHUB IS WHERE WE STORE OUR 
CODE.
IT'S THE PLATFORM WE USE TO DO 
REVIEWS OF OUR CODE AND ALSO 
MANAGE THE VERSIONS.
>> THE TOOLS GITHUB PROVIDES 
ALLOWS ME NOT TO THINK ABOUT THE
TOOLS FROM PROJECT MANAGEMENT, 
ISSUE MANAGEMENT, REQUEST 
REVIEWS, EVERYTHING MAKES MY JOB
A LOT EASIER.
>> IT ALLOWS US TO COLLABORATE 
NOT ONLY WITHIN OUR OWN TEAMS 
BUT ALSO ALLOW OTHERS OUTSIDE OF
COMCAST TO CONTRIBUTE TO OUR 
PROJECTS. 
>> ONE OF OUR DEVELOPERS 
DEVELOPED A TOOL CALLED 
TRICKSTER, DEVELOPED IT FOR 
HIMSELF USING GITHUB ENTERPRISE 
BUT THEN REALIZED THE WORK COULD
PROBABLY BENEFIT FROM USING THIS
PROJECT.
>> WHEN I CONTRIBUTE BACK TO THE
COMMUNITY, I FEEL LIKE I'M 
GIVING BACK TO SOMEBODY WHO HAS 
SACRIFICED TIME TO BUILD A 
PROJECT THAT THEY KNOW WILL 
BENEFIT OTHER PEOPLE.
USING GITHUB EVERY DAY BETWEEN 
MYSELF AND MY COLLEAGUES 
DEFINITELY ALLOWS US TO BE MORE 
CREATIVE JUST BECAUSE OF THE 
BREADTH OF PROJECTS AVAILABLE ON
GITHUB.
>> AS WE TALK ABOUT DEVELOPERS, 
IT'S NOT JUST THE PROFESSIONAL 
DEVELOPERS WHO ARE BUILDING 
APPLICATIONS.
ONE OF THE PHENOMENAS WE SEE IS 
CITIZEN DEVELOPERS GETTING 
INVOLVED IN A VERY DEEP WAY.
IN FACT, IT'S MOTIVATED BY THIS 
FACT.
WE ARE GOING TO HAVE 500 MILLION
APPLICATIONS THAT ARE GOING TO 
GET CREATED NEW BY 2023.
THAT'S JUST TO KIND OF PUT IT IN
PERSPECTIVE MORE THAN ALL THE 
APPLICATIONS THAT WERE CREATED 
IN THE LAST 40 YEARS.
IT MEANS WE NEED TO EMPOWER 
CITIZEN DEVELOPERS WITH TOOLS 
THAT ARE LOCAL TOOLS SO THEY CAN
BUILD OUT THESE APPLICATIONS.
THAT'S WHAT POWER PLATFORM IS 
ALL ABOUT.
IN FACT, THEY ARE ARE ALREADY 2 
MILLION CITIZEN DEVELOPERS USING
POWER PLATFORM AND IT'S GREAT TO
SEE THIS COMMUNITY.
ONE OF THE THINGS THAT INSPIRES 
ME IS TO LISTEN TO THEIR 
STORIES.
THAT FEELING OF EMPOWERMENT, OF 
MAKING A DIFFERENCE, BUILDING 
THAT DIGITAL CAPABILITY IN AN 
ORGANIZATION PERHAPS MOST TRULY 
COMES THROUGH FROM THIS 
COMMUNITY.
LET'S ROLL THE VIDEO TO HEAR 
FROM THEM.
>> MICROSOFT POWER PLATFORM HAS 
BEEN A HUGE PART OF OUR SUCCESS.
TOOLS HAS EMPOWERED OUR MISSION 
AND OUR TEAMS TO SUCCEED. 
>> BEING INVOLVED IN THE 
COMMUNITY ALLOWS YOU TO REALIZE 
YOU'VE GOT A SUPPORT NETWORK OF 
SO MANY PEOPLE YOU CAN REACH OUT
TO.
>> MY CAREER WOULD NOT BE WHERE 
IT IS TODAY IF IT WAS NOT FOR 
THE COMMUNITY.
I AM A PRODUCT OF THE COMMUNITY.
>> IT'S LIKE A FAMILY THAT'S 
BECOME SO STRONG.
SO FAR FOR EVERYONE WHO HAD ANY 
QUESTIONS #POWERADDICTS, YOU GET
AN ANSWER. 
>> BY BEING PART OF THIS 
COMMUNITY, IT'S GIVEN ME A 
CHANCE TO NOT ONLY SOLVE 
BUSINESS PROBLEMS BUT HELP 
BRIDGE THE GAP AND HELP NEW 
PEOPLE FIND NEW SKILLS.
>> THE POWER PLATFORM ALLOWS 
TEACHERS, STUDENTS AND MYSELF TO
DO MORE IN LESS TIME.
>> THE POWER PLATFORM COMMUNITY 
HAS MEANT WE'RE ABLE TO LOOK UP 
INCREDIBLE INNOVATION REALLY 
QUICKLY AND HAS MEANT I'VE MADE 
A WONDERFUL GROUP OF FRIENDS.
>> IT'S REALLY AWESOME TO HEAR 
THOSE VOICES.
I THINK WHAT THIS COMMUNITY IS 
DOING IS PERHAPS GOING TO BUILD 
MOST DIGITAL CAPABILITY AND HELP
DEMOCRATIZE DIGITAL TECHNOLOGY 
ALL OVER THE WORLD.
TODAY I'M REALLY THRILLED TO 
TAKE THE NEXT BIG STEP FORWARD 
IN TERMS OF THE TOOLS THAT WILL 
BE AT THE DISPOSAL OF ALL THE 
PEOPLE WHO USE POWER PLATFORM.
TODAY I'M REALLY PLEASED TO 
ANNOUNCE TWO NEW MEMBERS OF THE 
POWER FAMILY, POWER AUTOMATE AND
POWER VIRTUAL AGENTS.
POWER AUTOMATE BRINGS FULL 
ROBOTIC PROCESS AUTOMATION TO 
THE POWER PLATFORM ALONG WITH A 
LOT OF OTHER CAPABILITIES.
POWER VIRTUAL AGENTS BRINGS 
LANGUAGE UNDERSTANDING USING THE
BOT FRAMEWORK, NOW FULL LANGUAGE
UNDERSTANDING IN CONVERSATIONAL 
CAPABILITIES TO THE POWER 
PLATFORM TO BUILD AGENTS.
TO SHOW YOU BOTH LET ME THROW IT
TO THE SHOW FLOOR TO CHARLES TO 
SHOW YOU POWER AUTOMATE AS WELL 
AS VIRTUAL AGENTS.
>> THANK YOU, SATYA.
FOR OVER 40 YEARS TRUGREEN 
HELPED HOMEOWNERS CREATE 
BEAUTIFUL AND HEALTHY LAWNS.
THE MOST IMPORTANT WAYS TO 
ENGAGE CUSTOMERS WAS THROUGH 
TRUGREEN WEBSITE.
IN THE PAST WHEN YOU LOOKED AT 
THE WEBSITE YOU WANTED TO BOOK 
AN APPOINTMENT WITH A TRUGREEN 
AGENT YOU CALL A 1 800 NUMBER 
AND TALK TO SOMEBODY WITHIN 
BUSINESS HOURS.
TRUGREEN HAS BEEN ABLE TO 
TRANSFORM HOW THEY INTERACT WITH
CUSTOMERS.
THEY CAN USE POWER VIRTUAL 
AGENTS ON THE BACK END TO 
IDENTIFY COMMON ISSUES CAUSING 
THAT PROBLEM AND EVEN INTEGRATE 
WITH THE TRUGREEN KNOWLEDGE BASE
TO PULL BACK ALL THE RELEVANT 
INFORMATION FOR THAT PARTICULAR 
PROBLEM.
ON TOP OF THAT, WITH ALL THAT 
ADDITIONAL INFORMATION, I CAN 
EVEN GO START TO SCHEDULE AN 
APPOINTMENT.
EVEN BY PROVIDING MY E-MAIL 
ADDRESS, IT WILL GO TO THE 
TRUGREEN, CALL AND FIND THE BEST
TIME TO HAVE AN APPOINTMENT.
JUST LIKE THAT I'M ABLE TO BOOK 
A TRUGREEN AGENT TO COME TO MY 
HOME.
SOMETHING THAT USED TO TAKE A 
FEW HOURS NOW CAN TAKE A COUPLE 
OF MINUTES.
WHAT WAS REALLY SPECIAL ABOUT IT
WAS HOW THEY BUILT IT.
TRUGREEN USED POWER VIRTUAL 
AGENT, THE NEWEST ADDITION TO 
THE POWER PLATFORM, WHICH MAKES 
IT POSSIBLE FOR EVERYONE IN THE 
WORLD TO CREATE CHAT BOTS 
WITHOUT HAVING TO RIGHT ANY 
CODE.
THE WAY POWER VIRTUAL AGENTS 
WORK, WE CAN SEE ON THE 
RIGHT-HAND SIDE OF THE SCREEN, A
VISUAL DESIGNER THAT CAPTURES 
ENTIRE CHATBOT EXPERIENCE AS 
WELL AS AI THAT BACKS IT AND 
LEFT-HAND SIDE, SOMETHING CALLED
TRACING MAKES IT EASY TO WATCH 
HOW YOUR CUSTOMER INTERACTS WITH
CHATBOT.
SO IF I GO RUN THROUGH THE SAME 
SET OF STEPS AS I WAS DOING 
BEFORE, WE CAN SEE ON THE 
RIGHT-HAND SIDE OF THE SCREEN 
POWER AGENT CHATBOT WILL 
AUTOMATICALLY SHOW DIFFERENT 
STEPS AS THEY RUN THROUGH.
IF I ZOOM IN HERE, YOU CAN SEE 
DIFFERENT USER RESPONSES I 
OFFERED.
IF I GO BACK OUT, YOU CAN SEE 
IT'S EXACTLY WHAT THE CUSTOMER 
SEES IN THEIR CHAT EXPERIENCE AS
WELL.
THIS CONTINUES TO ADVANCE USING 
ALL KINDS OF GREAT AI 
CAPABILITIES WITHOUT REQUIRING 
CODE OR DATA SCIENCE.
IF I WANT TO SCHEDULE AN 
APPOINTMENT, THAT REQUIRES 
CALLING OUT TO THE TRUGREEN 
SYSTEM.
TO DO THAT I USE POWER AUTOMATE.
POWER AUTOMATE HAS 275 DIFFERENT
CONNECTORS WHICH MAKE IT 
POSSIBLE TO CONNECT TO ALL YOUR 
DIFFERENT BUSINESS APPLICATIONS 
RIGHT OUT OF THE BOX.
SO WHEN I PROVIDE MY E-MAIL 
ADDRESS, THAT ACTUALLY IS GOING 
TO THE BACK END SYSTEM AND 
LOOKING UP THE NEXT BEST TIME 
FOR ME TO HAVE AN APPOINTMENT 
AND SEND A TRUGREEN AGENT OUT.
FOR THE NEXT PART, WHEN I 
CONFIRM I WANT TO HAVE THIS 
APPOINTMENT, WE CAN SEE IT'S 
USING POWER AUTOMATE AGAIN.
HOWEVER, THE SYSTEM I WANT TO 
INTERACT WITH IS CONTACT 
MANAGEMENT SYSTEM WITH LEGACY 
AND WIN32 APP, WHICH DOESN'T 
HAVE NIP APIs.
THE ONLY WAY I CAN TALK TO IT IS
THROUGH UI, WHERE BRAND-NEW 
CAPABILITY COMES INTO PLAY.
MAKES IT POSSIBLE TO RECORD A 
SERIES OF STEPS ON MY DESKTOP 
RUN IN THE BACKGROUND AS PART OF
MY POWER AUTOMATE WORKFLOWS.
I CAN LAUNCH THE APPLICATION, 
TAKE AN INPUT FROM TE VIRTUAL 
AGENT OR E-MAIL FOR THE USER, 
PASTE THAT IN THERE.
I CAN THEN GO CLICK SEARCH AFTER
I DO THAT, AND THAT WILL 
ACTUALLY MAKE IT SO THAT I CAN 
GO SEARCH THAT PARTICULAR RECORD
IN THAT CONTACT MANAGEMENT 
SYSTEM.
SO I SWITCH OVER TO THE 
ACTIVITIES TAB.
WHAT I WANT TO DO IS I WANT TO 
CAPTURE ALL OF THE OUGHT T PUTSM
THAT EXPERIENCE.
THAT MAKES IT POSSIBLE SO THE 
CUSTOMER HAS A COMPLETE END TO 
END EXPERIENCE WITH TRUGREEN ALL
INTEGRATED AND HIGHLY AUTOMATED.
WHEN I CLICK DONE, I CAN SWITCH 
BACK TO POWER AUTOMATE.
WE CAN SEE INSIDE THE SAME 
WEB-BASED POWER AUTOMATE VISUAL 
DESIGNER, ALL THE STEPS I 
RECORDED ARE VISUAL.
IF I EXPAND EACH INDIVIDUAL 
STEPS, WE CAN SEE THE SEARCH 
BOX, TEXT COMMAND, ALL OF THAT 
INFORMATION IS CAPTURED IN A 
COMPLETELY AUTOMATED WAY THAT 
ALLOWS ME TO VERY EASILY RECORD 
THE INFORMATION AND CONTACT 
MANAGEMENT SYSTEM.
NOW, I'M SWITCHING BACK TO POWER
VIRTUAL AGENT.
ONCE I CONFIRM THIS APPOINTMENT,
IT'S GOING TO TRIGGER THAT UI 
FLOW I JUST BUILT.
WHAT THIS IS GOING TO DO, IT'S 
GOING TO CAPTURE ALL THAT 
INFORMATION I JUST WAS ENTERING 
INSIDE THE CHATBOT AND OPEN THAT
APPLICATION AND SIMULATE ALL THE
KEYBOARDS AND MOUSE CLICKS I 
JUST DID.
THIS USES THREE DIFFERENT TYPES 
OF RULES AND AI TO MAKE SURE I 
PUT THE RIGHT CONTROL IN THAT UI
AUTOMATION MAKING IT INCREDIBLY 
ROBUST AND DURABLE.
THIS IS A GREAT EXAMPLE OF HOW 
WHEN YOU USE THE POWER OF 
PLATFORM, CAN YOU DO TWO REALLY 
AMAZING THINGS.
THE FIRST WITHOUT WRITING ANY 
CODE YOU CAN TRANSFORM HOW YOUR 
BUSINESS OPERATES.
THE SECOND, YOU CAN DO WITHOUT 
REPLACING BACK OFFICE SYSTEMS 
DATA CONNECTORS AND UI FLOWS, WE
CAN CONNECT TO ANYTHING IN YOUR 
BUSINESS AND MAKE IT EASY AND 
AFFORDABLE TO TRANSFORM YOUR 
COMPANY IN A VERY SHORT PERIOD 
OF TIME.
TO SHOW ANOTHER GREAT EXAMPLE OF
THIS IN ACTION, WE'RE GOING TO 
SHOW A GREAT VIDEO FROM THE 
AMERICAN RED CROSS.
>> THE AMERICAN RED CROSS'S 
MISSION IS TO HELP PREVENT AND 
ALLEVIATE HUMAN SUFFERING.
TO DO THAT THEY RELY VERY 
HEAVILY ON VOLUNTEERS ALL ACROSS
THE COUNTRY. 
>> WE RESPOND TO EVERYTHING FROM
A SINGLE FAMILY HOUSE FIRE TO 
TORNADOES, TSUNAMIS.
YOU NAME IT.
WE'LL RESPOND TO IT.
WE COULDN'T DO OUR MISSION 
WITHOUT THE VOLUNTEERS.
NATIONWIDE WE HAVE ABOUT 372,000
AND THEY ARE THE BACKBONE OF OUR
WORKFORCE. 
>> MY ROLE IS A LOGISTICS LEAD 
AND I'M ALSO AN I.T. CHAMPION.
I DO ALMOST 100% OF MY WORK FROM
MY HOME.
I'M WORKING WITH PEOPLE THAT ARE
ALL ACROSS THE COUNTRY. 
>> I HAVE DIFFERENT CHALLENGES 
IN DISASTER RESPONSE AND IN MY 
DAILY JOB.
IT'S DISTANCE AND THE NUMBER OF 
PEOPLE. 
>> SO WE'VE REALLY STARTED TO 
USE MICROSOFT TEAMS.
THAT'S BEEN A TOOL FOR US TO NOT
ONLY HAVE VIDEO CONFERENCE CALLS
AND SHARE SCREENS AND SHARE 
SCREENS AND SHARE INFORMATION 
BUT ALSO ORGANIZE THE WORK IN 
GENERAL.
>> WITH TEAMS YOU CAN CONNECT 
WITH THE PEOPLE AND ACTUALLY GET
TO THE POINT WHERE YOU'RE 
DEVELOPING A NETWORK WITH THEM. 
>> LAST YEAR WE LOST 15,000 
HOMES IN THE CAMP FIRE.
SIXTY DAYS INTO THAT DISASTER, 
WE STILL HAD A PERSISTENT 
SHELTER POPULATION.
WE DECIDED TO USE MICROSOFT 
POWER BI AND USING SOME OF THESE
POWERAPPS PULL ALL THE 
INFORMATION IN TOGETHER.
THAT REALLY ENABLED ALL OF THE 
AGENCIES TO WORK TOGETHER.
WITHIN A LITTLE UNDER 30 DAYS WE
WERE ABLE TO CLOSE THE SHELTER 
AND MAKE SURE EVERYBODY HAD A 
PLACE TO STAY.
>> ANYBODY IN THE RED CROSS CAN 
CREATE A POWERAPP.
WE'RE USING POWER AUTOMATE TO 
HELP INCREASE AUTOMATION.
WE JUST SET UP A FLOW FOR IT.
SO THAT'S HELPING US SAVE TIME.
IT'S STREAMLINING THE PROCESS.
NOW WITH, POWERAPPS, WE FEEL THE
DATA IS TRUSTWORTHY AND WE CAN 
MAKE BETTER AND QUICKER 
DECISIONS. 
>> USING SOME OF THESE 
POWERAPPS, DASH BOARDS AND OTHER
SYSTEMS HAVE ENABLED THEM TO 
REALLY SEE WHAT'S GOING ON, TO 
SEE THE BIGGER PICTURE, TO SEE 
HOW THEY FIT IN. 
>> TECHNOLOGY HAS REALLY HELPED 
US TRYING TO FULFILL THE MISSION
OF THE AMERICAN RED CROSS.
ALL OF THOSE HAVE BEEN GREAT 
TOOLS THAT REDUCE THE TIME THAT 
WE'RE SPENDING COLLABORATING AND
COORDINATING SO WE CAN REALLY 
FOCUS IN ON THOSE IMPACTED BY 
THE DISASTER. 
>> MY JOB IS TO HELP PEOPLE.
I HAVE THE GREATEST JOB IN THE 
WORLD.
[ APPLAUSE ]
>> IT'S GREAT TO SEE ALL OF THAT
INNOVATION IN POWER PLATFORM.
MOST IMPORTANTLY AS I SAID 
BEFORE, IT'S GREAT TO SEE HOW 
IT'S DEMOCRATIZING HOW 
APPLICATIONS AND TECHNOLOGY IS 
BEING BUILT EVERYWHERE BY DOMAIN
EXPERTS, CITIZEN DEVELOPERS, 
PEOPLE WHO ARE CLOSES TO SOLVING
SOME OF THE HARD CHALLENGES.
NOW, GOING UP ONE MORE LAYER IN 
THE STACK, BUSINESS PROCESS.
ONE OF THE THINGS THAT'S GOING 
TO DEFINE THE COMPETITIVENESS OF
EVERY BUSINESS GOING FORWARD IS 
GOING TO BE HOW WELL DO YOU 
HARNESS THE POWER OF ALL THE 
DATA THAT IS THERE IN YOUR 
ENTERPRISE TO DRIVE THE 
TRANSFORMATIONAL OUTCOMES FOR 
YOUR COMPANY.
IT'S NOT ABOUT SORT OF OTHER 
PEOPLE USING YOUR DATA, IT IS 
ABOUT HOW GOOD ARE YOU AT 
DRIVING YOUR BUSINESS PROCESS 
USING THE DATA THAT YOU HAVE.
THAT'S CORE TO WHAT WE'RE TRYING
TO DO WITH DYNAMICS 365.
IN FACT, TODAY WHEN YOU THINK 
ABOUT THE AMOUNT OF DATA THERE 
IS, ONE OF THE SAD FACTS IS 73% 
OF THE DATA IS NOT ANALYZED.
THAT MEANS YOU'RE NOT ABLE TO 
DRIVE THAT NEXT LEVEL OF 
AUTOMATION, CREATION OF THAT 
NEXT LEVEL OF PREDICTIVE POWER 
OR ANALYTICAL POWER BECAUSE 
THAT'S GOING TO DEFINE 
COMPETITIVE ADVANTAGE.
OUR GOAL WITH DYNAMICS 365 IS TO
BUILD OUT THAT WORLD CONNECTED 
BUSINESS CLOUD SO YOU CAN 
HARNESS ALL OF YOUR DATA TO 
DRIVE PRODUCTIVITY OF YOUR 
BUSINESS PROCESS.
THAT MEANS YOU WANT TO CREATE 
THESE DIGITAL FEEDBACK LOOPS 
ACROSS ALL THE KEY ELEMENTS, 
PEOPLE, OPERATIONS, PRODUCTS, 
CUSTOMERS.
ALL OF THAT HAS TO COME 
TOGETHER.
IN FACT, AN AI FIRST COMPANY IS 
A COMPANY THAT KNOWS HOW TO TAKE
DATA FROM ONE SYSTEM AND CHANGE 
THE OUTCOME OF ANOTHER SYSTEM.
THAT'S WHAT WE ENDEAVOR TO DO 
WITH DYNAMICS 365.
IN FACT, A GREAT EXAMPLE OF THIS
IS THE CUSTOMER DATA PLATFORM 
AND CUSTOMER INSIGHTS.
THIS IS ALL NEW INNOVATION IN 
DYNAMICS, AND IT TYPIFIES THIS 
CHANGE IN PARADIGM FROM BEING 
REACTIVE TO DATA TO BEING 
PROACTIVE WITH DATA.
HOW DO YOU TAKE ALL OF THE DATA 
THAT YOU HAVE IN THE ENTERPRISE 
AND BRINGING IT TOGETHER FROM 
ALL SOURCES.
IN FACT, WE BUILT THE DATA 
PLATFORM IN THIS CASE, CUSTOMER 
DATA PLATFORM AND CUSTOMER 
INSIGHTS ON TOP OF AZURE 
SYNAPSE, SO IT BUILDS ON ALL 
THAT RICH PLATFORM CAPABILITY 
THAT MEANS ALL YOUR ENTERPRISE 
DATA CAN BE BROUGHT IN.
THEN ON TOP OF THAT, YOU CAN 
OPERATIONALIZE AI AT SCALE.
YOU CAN BUILD THESE CUSTOMER 
SEGMENTS TO DRIVE THE NEXT LEVEL
OF EXPERIENCE.
BUT THOSE CUSTOMER SEG MEMENTS  
NOT BEING CREATED, IT'S USING 
ALL OF YOUR DATA.
IF YOU WANT TO TARGET SOMEONE 
FOR SUSTAINABILITY EFFORTS, YOU 
WANT TO BE ABLE TO TAKE YOUR 
SUPPLY CHAIN DATA AND BRING IT 
INTO YOUR SEGMENT CREATION.
OF COURSE, IT HAS TO BE 
EXTENSIBLE.
AND ALL OF THE POWER PLATFORM 
CAPABILITIES COME TOGETHER.
YOU ALSO WANT TO BRIDGE, ONE OF 
THE THINGS WE'RE VERY EXCITED 
ABOUT IS HOW BUSINESS PROCESSES 
ARE CHANGING BY BRINGING WHAT IS
PHYSICAL AND WHAT IS VIRTUAL.
AEP ENERGY IS, IN FACT, USING 
CUSTOMER INSIGHTS TO JUST DO 
TH
THAT.
ET CETERA GREAT USE CASE HOW ALL
THE CUSTOMER DATA COMES TOGETHER
FOR THE CUSTOMER EXPERIENCE.
TO DO THAT LET ME THROW IT TO 
DINA ON THE SHOW FLOOR.
>> THANK YOU, SATYA.
AEP ENERGY, RETAIL ENERGY AND 
NATURAL GAS SUPPLIER TO MORE 
THAN 400,000 RESIDENTIAL AND 
BUSINESS CUSTOMERS IS 
TRANSFORMING THEIR BUSINESS 
MODELS FROM BUYING AND SELLING 
ELECTRONS WHICH HAS BECOME 
COMMODETIZED TO HELP MAKE 
DECISIONS SUFFICIENT AND 
SUSTAINABLE.
THE CHALLENGE IS THEY DO NOT 
HAVE A VIEW OF THEIR CUSTOMERS 
BECAUSE DATA IS RESIDING IN 
DISPARATE SOURCES.
THE FOUNDATION TO DELIVER A 
CUSTOMER EXPERIENCE LIES IN THE 
ABILITY TO HAVE A UNIFIED VIEW 
OF YOUR CUSTOMERS.
AEP IS USING DYNAMICS 365 
CUSTOMER INSIGHTS TO CREATE A 
360 DEGREE VIEW OF THEIR 
CUSTOMERS AND REIMAGINE HOW THEY
ARE SERVICING THEM BY INFUSING 
THE INSIGHTS INTO THEIR BUSINESS
PROCESSES.
LET'S GO TAKE A LOOK.
TODAY ENERGY MANAGERS ARE UNABLE
TO PROVIDE REALTIME 
RECOMMENDATIONS TO THEIR 
CUSTOMERS.
WITH CUSTOMER INSIGHTS, THE 
CUSTOMER DATA PLATFORM SOLUTION 
FOR MICROSOFT WE'VE ENABLED AEP 
TO CREATE THAT MASTER PROFILE 
THAT COMES TOGETHER WITH 
CUSTOMER AND REALTIME PRODUCTS 
USAGE DATA AND TO DISCOVER HIGH 
VALUE SEGMENTS BASED ON SOLAR 
PROPENSITY.
THEY WERE ABLE TO CREATE THE 
PROFILE USING PREBUILT 
CONNECTORS, DYNAMICS 365, 
UTILITY USAGE FROM REGIONAL 
TRANSMISSION ORGANIZATIONS AND 
WEATHER DATA.
THIS AGGRAVATED DATA SET LANDS 
IN AZURE MEANING YOU HAVE FULL 
CONTROL OF YOUR DATA WHILE BEING
BACKED BY SECURITY AND 
COMPLIANCE FOR MICROSOFT CLOUD 
SERVICES.
AND WITH THIS DATA SITTING IN 
AZURE, YOU CAN RUN POWERFUL 
ANALYTICS WITH SYNAPSE.
WITH AI APPEARABILITY OF 
CUSTOMER INSIGHTS AEP CAN 
IDENTIFY CUSTOMER SEGMENTS TO 
TARGET WITH ENERGY 
RECOMMENDATIONS LIKE THIS ONE 
HERE, HIGH ENERGY CONSUMERS.
THIS DATA AND INSIGHTS CAN BE 
TRANSLATED IN REALTIME TO 
INFLUENCE HOW AEP EMPLOYEES 
BETTER SELL AND SERVICE THEIR 
CUSTOMERS.
FOR INSTANCE, AEP CAN 
PROACTIVELY DISPATCH AN ENERGY 
MANAGER TO GO ON SITE.
THE ENERGY MANAGER CAN SEE 
SPECIFIC DEVICE DETAILS FOR THAT
ANOMALY WITH THEIR BEHIND THE 
SCENE METER OR GENERATOR.
LOOKING HERE, THEY CAN SEE THIS 
CUSTOMER IS IN THE HIGH ENERGY 
USE CATEGORY AND AN ALERT 
INDICATES THEY CAN BENEFIT FROM 
ALTERNATIVE ENERGY OPTIONS.
WHEN LOOKING AT THIS CUSTOMER 
DETAIL FURTHER, I SEE ALL THAT 
RICH INFORMATION FROM CUSTOMER 
INSIGHTS.
THEIR FULL CONTACT
INFORMATION, A TIME LINE OF 
ACTIVITIES.
BUT THE THING THAT STANDS OUT 
MOST IS THE SPIKE IN ENERGY USE 
ON HOT DAYS, WHICH EXCEEDS THE 
NETWORK CAPACITY.
THE INTELLIGENT RECOMMENDATIONS 
ARE TELLING ME THAT THE CUSTOMER
COULD BENEFIT FROM SOLAR AS A 
WAY TO REDUCE THEIR ENERGY 
CONSUMPTION BY 35% AND FIXED 
ENERGY AS A WAY TO LIMIT THE 
EXPECTED RISING COST.
NOW SEEING IS BELIEVING.
I WANT TO MAKE SURE THAT THE 
CUSTOMER HAS CONFIDENCE IN THEIR
PURCHASE DECISION.
WITH DYNAMICS 365 PRODUCT 
VISUALIZE AND THE POWER OF MIXED
REALITY, I CAN HELP THE CUSTOMER
EXPLORE SOLAR PANELS RIGHT HERE 
IN PERSON.
SOLAR PANELS CAN BE EXTREMELY 
COMPLEX AND TECHNICAL.
SEEING THEM TAKEN APART MAKES IT
FAR EASIER TO UNDERSTAND.
INSTEAD OF VIDEOS AND BROCHURES,
PRODUCT VISUALIZE ALLOWS THE 
ENERGY MANAGER TO HELP THE 
CUSTOMER TO BETTER UNDERSTAND 
THE PRODUCT CREATING MORE 
CONFIDENT PURCHASING EXPERIENCE 
AT THE REAL WORLD SCALE OF USING
MIXED REALITY.
THIS NOTATION FEATURE ALLOWS US 
TO QUICKLY HIGHLIGHT IN CONTEXT 
WITH DATA AS WELL AS EXISTING 
MARKETING MATERIALS.
LIKE THIS NOTE HERE ABOUT 
POLYCRYSTALLINE WAFERS, WHICH 
COMPARED TO MONOCRYSTALLINE 
ABSORBS SUNLIGHT BETTER IN 
PARTIALLY CLOUDY CLIMATES LIKE 
COLUMBUS.
NOW ALL OF THIS INFORMATION IS 
LINKED IN THE COMMON DATA 
SERVICE SO THAT ALLOWS US TO USE
PREDICTIVE DATA MODELING TO GET 
AN ACCURATE ESTIMATE OF THE 
CUSTOMER'S COST SAVINGS OVER THE
NEXT FIVE TO TEN YEARS.
WHAT MAKES AEP UNIQUE IS THEIR 
CONS
CONSULTATIVE APPROACH.
MICROSOFT AND AEP PARTNERING 
TOGETHER TO BRING DATA, AI AND 
MIXED REALITY TO CREATE THAT 360
DEGREE VIEW OF THEIR CUSTOMER SO
THEY CAN PERSONALIZE EVERY 
CUSTOMER EXPERIENCE.
TOGETHER WITH THEIR CUSTOMERS, 
AEP IS REDEFINING THE FUTURE OF 
ENERGY AND DEVELOPING INNOVATIVE
SOLUTIONS THAT POWER COMMUNITIES
AND IMPROVE LIVES.
NOW BACK TO YOU, SATYA.
>> THANK YOU, DINA.
I'M HERE IN OUR MODERN WORK 
PORTAL TO TALK ABOUT OUR NEXT 
LAYER OF OUR STACK MICROSOFT 
365, EMPOWERING KNOWLEDGE 
WORKERS AND FIRST LINE WORKERS.
IN FACT, THE TWO STATS THAT 
MOTIVATE ALL OF OUR WORK HERE IS
25 AND 40%.
IT TAKES 25 MINUTES TO GET BACK 
ON TASK WHEN YOU'RE 
MULTI-TASKING.
YOU LOSE SOMETHING LIKE 40% OF 
OUR PRODUCTIVITY.
SO WITH ALL THIS ABUNDANCE OF 
COMPUTING AROUND US, WHAT IS 
SCARES IS HUMAN ATTENTION.
THAT'S WHY WE'RE BUILDING THE 
WORLD'S PRODUCTIVITY CLOUD WITH 
MICROSOFT 365, TO HELP YOU FOCUS
ON THINGS THAT MATTER THE MOST 
TO YOU.
THE WAY WE'RE DOING THIS IS BY 
STARTING BY PUTTING PEOPLE AT 
THE CENTER OF IT ALL.
IT MEANS WE'VE GOT TO REALLY 
THINK ABOUT HOW THEY EXPRESS 
THEMSELVES, HOW THEY 
COMMUNICATE, HOW THEY 
COLLABORATE, HOW THEY CREATE 
KNOWLEDGE INSIDE OF THE 
ORGANIZATION.
THAT'S WHAT DRIVES ALL THE 
INNOVATION ACROSS MICROSOFT 365.
BUT IT STARTS WITH DEVICE 
INNOVATION.
DEVICES ARE THE MOST PERSONAL 
THINGS IN OUR LIVES.
WE WANT TO MAKE SURE THAT WE ARE
BRINGING THE BEST IN CLASS 
INNOVATION STARTING FROM THE 
SILICA TO NEW FORM FACTORS.
WE JUST RECENTLY HAD SURFACE 
LAUNCH WHERE WE REALLY PUSHED 
THE ENVELOPE OF CREATION OF NEW 
CATEGORIES AND NEW TYPES OF 
DEVICES.
RIGHT BEHIND ME IS THE WALL OF 
ALL THE DEVICES FROM SURFACE AND
ALL OF THE INNOVATION IN OEM 
PARTNERS AND ECOSYSTEM.
IT'S GREAT TO SEE THIS COME TO 
LIFE.
NOW ULTIMATELY WE WANT TO DRIVE 
NEW EXPERIENCES THAT TAKE 
ADVANTAGE OF THESE NEW DEVICES.
WE WANT TO INFUSE THE EYE INTO 
EVERY EXPERIENCE OUT THERE.
WE'RE INFUSING AI TO POWERPOINT,
MORE PERSUASIVE, DATA IS MORE 
ACTIONABLE IN EXCEL.
VIDEOS ARE MORE SEARCHABLE AND 
STREAM AND E-MAILS ARE MORE 
ACCESSIBLE THROUGH CORTANA.
MICROSOFT TEAMS HAS BEEN A 
BREAKOUT EXPERIENCE.
IT BRINGS TOGETHER FOR THE VERY 
FIRST TIME IN ONE USER 
EXPERIENCE SCAFFOLDING, CHAT, 
MEETINGS, COLLABORATION, AS WELL
AS BUSINESS PROCESS.
AND 350 ORGANIZATIONS WITH OVER 
10,000 USERS ARE USING TEAMS 
ALREADY.
SO IT'S REALLY AMAZING TO SEE 
THE MOMENTUM AROUND TEAMS.
TODAY AT IGNITE WE'RE TAKING 
THAT EVEN A STEP FURTHER.
SOME OF THE FEATURES YOU ALL 
HAVE BEEN WAITING FOR, PRIVATE 
CHANNELS ARE NOW GENERALLY 
AVAILABLE, MULTI-WINDOW CHATS TO
POP OUT CHATS TO MEETINGS IN 
SEPARATE WINDOWS.
NEW INTEGRATIONS INTO YAMMER AND
OUTLOOK.
IT'S FANTASTIC TO SEE ALL OF 
THIS COME TOGETHER.
NOW THE NEXT STEP FORWARD FOR US
IN M365 OR MICROSOFT 365 IS 
KNOWLEDGE.
IF YOU LOOK AT IT, YOU'RE USING 
YOUR DEVICES, USING THESE 
APPLICATIONS, CREATING, PERHAPS,
THE MOST VALUABLE DATA ABOUT 
YOUR PEOPLE, THEIR RELATIONSHIP 
TO OTHER PEOPLE, THE EXPERTISE, 
THE ARTIFACTS OF WORK, ALL THIS 
TODAY IS RAW DATA.
WE WANT TO WORK THAT INTO 
KNOWLEDGE THAT ACCRUES ON A 
CONTINUOUS BASIS.
THIS IS, AGAIN, PUTTING YOUR 
DATA TO WORK FOR YOU.
SO I'M REALLY THRILLED TO 
ANNOUNCE PROJECT CORTEX.
PROJECT CORTEX TAKES WHAT IS 
DATA TODAY INSIDE OF YOUR 
ORGANIZATION AND CONVERTS IT 
INTO KNOWLEDGE.
YOU NOW HAVE AI-DRIVEN TOPICS.
ESSENTIALLY YOU HAVE AI CREATING
TOPIC WIKIS INSIDE THE 
ENTERPRISE.
YOU HAVE THE ABILITY NOW IN THE 
CONTEXT OF ANY DOCUMENT OR ANY 
MAIL -- FOR EXAMPLE, IF YOU GET 
AN E-MAIL WITH AN ACRONYM, YOU 
CAN LOOK UP WHAT THAT ACRONYM 
MEANS BECAUSE AI HAS GONE TO 
WORK TO CONVERT THAT DATA INTO 
KNOWLEDGE.
MORE INTERESTINGLY, YOU CAN FIND
THE EXPERTS WHO KNOW SOMETHING 
ABOUT THAT ACRONYM AND YOU CAN 
REALLY INTEGRATE AND INTERACT 
WITH THEM.
YOU CAN ALSO INTERROGATE A 
DOCUMENT.
YOU CAN HAVE A CONVERSATION WITH
A DOCUMENT.
SAY YOU'RE LOOKING AT A 
CONTRACT, YOU CAN ASK THE 
CONTRACT WHEN IS THE FIRST 
PAYMENT DUE.
THAT'S, AGAIN, CONVERTING DATA 
INTO KNOWLEDGE.
TO SHOW YOU ALL OF THIS AND A 
LOT MORE, LET ME THROW IT OUT TO
MELISSA AND SONIA TO SHOW YOU 
ALL THE INNOVATION ACROSS 
MICROSOFT 365.
>> HI, I'M MELISSA. 
>> HI, I'M SONIA. 
>> TODAY WE'RE GOING TO SHOW YOU
THE TOP 12 INNOVATIONS WE'RE 
MOST EXCITED ABOUT ACROSS 
MICROSOFT 365 AND SURFACE. 
>> THINK OF THIS AS THE HOLIDAY
WISH LIST THAT WILL HELP YOU 
UNLOCK PRODUCTIVITY ACROSS YOUR 
ENTIRE ORGANIZATION. 
>> LET'S START WITH THE NEWEST 
SERVICE IN MICROSOFT 365, 
PROJECT CORTEX.
AS SATYA JUST SHARED PROJECT 
CORTEX BRINGS TOGETHER THE POWER
OF MICROSOFT GRAPH WITH AI, 
PEOPLE, CONTENT AND APPS INTO AN
INTERACTIVE KNOWLEDGE 
REPOSITORY.
IT SOUNDS COMPLEX BUT WE'VE MADE
IT SUPER SIMPLE TO USE.
I'LL SHOW YOU.
HERE IN THIS MESSAGE I SEE A 
TROEMPBS A CODENAME THAT I'M NOT
FAMILIAR WITH.
PROJECT CORTEX HAS RECOGNIZED IT
AS A KNOWN PRODUCT IN MY 
ORGANIZATION AND PROACTIVELY 
HIGHLIGHTED IT.
I GOT A CARD, CLICKING IN BRINGS
ME TO INTEGRATED KNOWLEDGE 
NETWORK THAT BRINGS TOGETHER 
EXPERTS ON THE TOPIC AS WELL AS 
CONTENT LIKE PRESENTATIONS, 
VIDEOS VIDEOS AND CONVERSATIONS 
CREATED FOR ME ON THIS PRODUCT 
MAP.
THIS IS A GREAT WAY TO SHARE 
KNOWLEDGE ACROSS AN 
ORGANIZATION.
HERE IN MY KNOWLEDGE NETWORK I 
SEE A STREAM VIDEO FROM AN 
EXPERT IN THE FIELD. 
>> HEY, FOLKS, GOT YOUR 
MESSAGES.
I'M LOOKING INTO THE UNIT 
FAILURE. 
>> UNDERSTANDABLY THERE'S A LOT 
OF BACKGROUND NOISE WHEN YOU'RE 
ON SITE.
HOWEVER, MICROSOFT STREAM'S NEW 
VOICE ENHANCEMENT FEATURE USES 
AI TO DROP OUT THAT BACKGROUND 
NOISE SO I CAN FOCUS JUST ON 
WHAT'S BEING SAID.
LET'S LISTEN TO THE DIFFERENCE 
WITH THIS FEATURE ON. 
>> PROJECT ROLLING OUT SHORTLY.
MEANTIME WE'VE COME UP WITH A 
WORK ARN.
BASICALLY A -- 
>> THAT'S SO MUCH BETTER.
YOU MAY HAVE NOTICED I'VE DONE 
ALL OF THIS ON THE BRAND-NEW 
SURFACE PRO X.
OUR THINNEST 2-IN-1 EVER.
I LOVE THIS DEVICE BECAUSE IT'S 
ALWAYS ON AND I'M READY WITH MY 
NEW SURFACE SLIM PEN AT MY 
FINGERTIPS BECAUSE IT CHARGES 
WHILE DOCKED INTO THE KEYBOARD.
I CAN JUMP INTO A BRAINSTORM 
USING THE WHITE BOARD APP AND 
INKING.
HELLO, SONIA.
IT LOOKS LIKE YOU'RE ALREADY IN 
HERE.
>> I'M ALREADY IN THE SAME WHITE
BOARD EXPERIENCE HERE ON THE 
SURFACE HUB 2X, PERFECT FOR TEAM
COLLABORATION AND ALSO NOW 
MOBILE.
USING THE NEW TEMPLATES IN WHITE
BOARD, WE'RE ABLE TO ORGANIZE 
OUR THOUGHTS, ASSIGN TASKS AND 
YOU CAN EVEN THUMBS-UP IDEAS YOU
AGREE WITH.
HERE, LET ME SHOW YOU ONE OF MY 
FAVORITE FEATURES.
HERE IS AN IMAGE OF A FLOOR 
PLAN.
I'M GOING TO SELECT IT, HIT THE 
INK WRAP TOOL.
USING AI IT'S GOING TO CONVERT 
THIS INTO DIGITAL INK.
WE CAN COME IN HERE AND EDIT IT 
AS IF WE HAD DRAWN IT INTO THE 
APP ITSELF.
THE WHITE BOARD ITSELF.
PRETTY COOL.
MORE AND MORE TEAMS GOING 
REMOTE.
WE WANT TO SHOWCASE AI 
CONNECTIONS THAT WILL HELP 
PERSONAL SCENARIOS IN MEETINGS.
HERE YOU CAN SEE MY TEAM LOOKING
SHARP ON THIS 4K RESOLUTION 
SCREEN.
YOU KNOW HOW OFTEN PEOPLE LOOK 
DISCONNECTED ON A VIDEO BECAUSE 
THEY ARE LOOKING DOWN AT THEIR 
SCREEN AS OPPOSED TO UP AT THE 
CAMERA, THIS PERSON IS USING THE
NEW SURFACE PRO X, WHICH 
SUPPORTS EYE GAZE TECHNOLOGY.
THE AI CORRECTS THE DIRECTION OF
HER GAZE, SO IT'S LOOKING AS 
THOUGH SHE'S LOOKING DIRECTLY AT
ME.
ALSO, NICE OFFICE BACKGROUND 
WE'VE GOT BACK HERE.
SO NOT EVERY CONFERENCE ROOM HAS
A SURFACE HUB YET.
WE HAVE SOME TEAMMATES JOINING 
IN A CALL IN A CONFERENCE ROOM 
WITH A PHYSICAL WHITE BOARD.
SO WE'RE NOT ABLE TO EASILY 
FOLLOW ALONG WITH THEIR NOTES.
FORTUNATELY THEY ARE IN A TEAMS 
ROOM WITH DEDICATED WHITE BOARD 
CAMERA.
USING AI, THE CAMERA DETECTS THE
EDGES OF THE WHITE BOARD AND 
ZOOMS IN.
THE REAL MAGIC IS IT ALSO
DETECTS HIM AND MAKES HIM 
TRANSPARENT.
AS HE WALKS IN FRONT TO WRITE 
SOMETHING ON THE BOARD, ALL OF 
US ONLINE ARE ABLE TO SEE RIGHT 
THROUGH TO THE CONTENT.
ALL RIGHT, MELISSA, WHAT'S NEXT 
ON THE LIST?
>> LET'S BRING AI AND VOICE INTO
THE MIX WITH OUTLOOK.
SHOW ME E-MAILS FROM JORDAN WITH
ATTACHMENTS.
USING MICROSOFT SEARCH WITH 
NATURAL LANGUAGE OUTLOOK JUST 
SHOWS ME E MAILS FROM MY 
COLLEAGUE JORDAN WHERE HE SHARED
A POWERPOINT WITH ME.
THIS IS SUCH A MORE NATURAL AND 
EASY WAY TO SEARCH.
I LIKE TO USE MY PHONE TO 
CAPTURE IMAGES OF INFORMATION I 
KNOW I'LL NEED LATER.
IMAGE TOOK TABLE IN THE OFFICE 
APP TO TAKE A PHOTO OF THIS DATA
SET HERE.
THE OFFICE AI WILL RECOGNIZE IT,
ANALYZE IT, AND CONVERT IT INTO 
A REAL EXCEL TABLE FOR ME.
I DON'T HAVE TO MANUALLY ENTER 
THE DATA OR FORMAT THE CELLS, 
IT'S ALL DONE RIGHT HERE.
NOW THAT IT'S A REAL KPEM TABLE 
I CAN TIP TO WORK WITH IT OR 
SHARE IT WITH MY TEAM.
THIS IS SO IMPORTANT BECAUSE AS 
YOU KNOW WE'RE COLLABORATING 
WITH MORE TEAMS THAN EVER BEFORE
AROUND THE GLOBE.
AT BUILD WE INTRODUCE A NEW 
COLLABORATION PLATFORM CALLED 
FLUID FRAMEWORK.
FLUID WORKS BY BREAKING DOWN 
DOCUMENTS INTO COMPONENT PARTS 
THAT CAN BE COLLABORATED ON IN 
REALTIME ACROSS DIFFERENT 
APPLICATIONS.
FLUID PREVIEWS IN JUST FOUR 
WEEKS, SO I'M SUPER EXCITED TO 
SHOW IT TO YOU IN ACTION TODAY.
HERE WE ARE IN TEAMS WHERE YOU 
CAN SEE DIFFERENT FOLKS FROM A 
GROUP COLLABORATING ON A 
DOCUMENT TOGETHER.
JUMP IN, SONIA.
>> SURE.
SO I'M HERE IN OUTLOOK.
I HAD THE SAME TABLE SENT TO ME 
IN THE BODY OF AN E MAIL.
I CAN SEE EDITS COMING IN FROM 
TEAMS AND YOU CAN SEE MINE FROM 
OUTLOOK.
I CAN USE THIS DATA TO
CREATE A PIE CHART AND ALL THE 
DATA CONNECTED ON THE BACK END 
LIKE HERE ON THE POWER SLIDE ON 
BRAND NEW SURFACE 3.
>> I LOVE FLUID BECAUSE I CAN 
CONTINUE TO COLLABORATE EVEN 
WHILE ON THE GO.
HERE WE SEE THE SAME TABLE ON MY
MOBILE PHONE.
NOTICE THERE'S SOME MISSING DATA
HERE.
I'M GOING TO ADD THAT IN.
LOOK AT THE POWERPOINT AND WATCH
AS IT IS INSTANTLY UPDATED.
FLUID IS BREAKING DOWN BARRIERS 
BETWEEN APPLICATIONS.
I KNOW YOU'RE GOING TO LOVE IT.
>> ALL RIGHT.
THAT WAS A WHIRLWIND TOUR OF 12 
AI AND HARDWARE EXPERIENCES.
BUT WE HAVE TWO MORE TO SHOW YOU
FOR NEXT YEAR'S WISH LIST.
A FEW WEEKS AGO WE ANNOUNCED OUR
VISION FOR A NEW CATEGORY OF 
DUAL SCREEN DEVICES, SURFACE NEO
WITH TWO 9" SCREENS RUNNING
WINDOWS 10X AND SURFACE DUO WITH
TWO 5.6" SCREENS RUNNING 
ANDROID.
BOTH AVAILABLE HOLIDAY 2020. 
>> WE'RE SO EXCITED FOR YOU TO 
START USING THESE NEW 
INNOVATIONS IN MICROSOFT 365 AND
SURFACE.
NOW LET'S HEAD TO DR. BALSHI 
FROM ST. LUKE'S UNIVERSITY 
HEALTH NETWORK.
>> HI, GOOD MORNING.
ST. LUKE'S UNIVERSITY HEALTH 
NETWORK IS A NONPROFIT WITH 10 
HOSPITALS, 300 AMBULATORY SITES,
A MEDICAL SCHOOL, NURSING 
SCHOOL, AND 15,000 EMPLOYEES.
WE HAVE A MISSION OF UNWAVERING 
COMMITMENT TO OUR EXCELLENCE, 
CARING FOR THE COMMUNITY, SAID  
EDUCATING OUR PHYSICIANS AND 
NURSES AND IMPROVING ACCESS TO 
CARE FOR OUR PATIENTS.
FOR ME IT'S PERSONAL.
I WAS BORN AT ST. LUKE'S.
I, LIKE MANY OF MY COLLEAGUES, 
HAVE SPENT OUR ENTIRE CAREER 
THERE OFTEN CARING FOR EACH 
OTHER'S FAMILIES.
WORKING WITH MICROSOFT, OUR 
PHYSICIANS, NURSES AND 
TECHNOLOGISTS HAVE STARTED TO 
MANAGE THE OVERWHELMING TSUNAMI 
OF HEALTH CARE INFORMATION THAT 
INUNDATES US EVERY DAY.
MICROSOFT 365 AND IN PARTICULAR 
MICROSOFT TEAMS IS ALLOWING US 
TO REDUCE OUR ADMINISTRATIVE 
TASKS, TO ORGANIZE OUR PATIENT 
CARE, AND TO COLLABORATE WITH 
TELECONFERENCING, FILE SHARING, 
SECURITY TEXT MESSAGING.
THE MICROSOFT EMPLOYEES WHO WORK
WITH US AT ST. LUKE'S HAVE 
BECOME LIKE FAMILY.
THEY UNDERSTAND OUR CULTURE, 
WORK ETHIC AND OUR PRIORITIES.
THEY HAVE HELPED TO SHAPE THE 
MOMENTUM WE EXPERIENCED IN 
DIGITAL TRANSFORMATION AT ST. 
LUKE'S.
WE'RE EXCITED ABOUT OUR FUTURE.
NOW I'D LIKE TO INTRODUCE MY 
FRIEND YOUSAF SAJID WHO HAS SOME
GREAT STUFF TO TELL US ABOUT 
TEAMS.
>> THANKS, DR. BALSHI.
TODAY I'M GOING TO SHARE THREE 
SCENARIOS HOW ST. LUKE'S USES 
TEAMS AND MICROSOFT 365.
CARE TEAMS USED TO BE A CONSTANT
AND AT TIMES URGENT 
COMMUNICATION WITH EACH OTHER.
THAT CAN BE ESPECIALLY 
CHALLENGING WHEN YOU HAVE 15,000
PEOPLE SPREAD ACROSS 10 
DIFFERENT HOSPITALS LIKE THEY 
ARE AT ST. LUKE'S.
AT MICROSOFT TEAMS, THEY CAN 
STAY CONNECTED THROUGH CHAT, 
AUDIO CLIPS OR EPA VIDEO RIGHT 
FROM THEIR PHONE.
THEY CAN EVEN USE A SMART CAMERA
TO TAKE A PHOTO OF SOMETHING 
LIKE A PATIENT'S SKIN CONDITION.
THEY CAN MARK UP THE IMAGE RIGHT
IN TEAMS SO THE CARE TEAM KNOWS 
WHAT TO FOLLOW UP ON.
NEXT THEY CAN FLAG IT AT URGENT 
SO THE RIGHT SPECIALIST WHO 
MIGHT BE MILES AWAY ALT A 
DIFFERENT HOSPITAL SITE CAN 
RESPOND AT THE RIGHT TIME.
THE BEST PART, IT'S NOT STORED 
ON THE PERSONAL DEVICE.
IT STAYS ON M365 CLOUD, WHICH 
ENABLES HIPAA COMPLIANCE.
IN ADDITION TO IMPROVING 
INTERNAL COMMUNICATION, ST. 
LUKE'S LOOKED FOR WAYS TO 
TRANSFORM CLINICAL PROCESSES TO 
BETTER PATIENT CARE OUTCOMES.
TO ENSURE DOCTORS ARE 
CONTINUOUSLY LEARNING TO PROVIDE
PATIENTS WITH MOST EMPATHETIC 
CARE, ST. LUKE'S USES POWERAPP.
RIGHT FROM THE THE PHONES 
CLINICIANS CAN SELECT THE DOCTOR
THEY ARE SHADOWING, DURING THEIR
ROUNDS.
CLINICIANS ON PROVIDER 
INTERACTIONS, QUALITATIVE 
FEEDBACK LIKE PROVIDER DUTIES.
ONCE DONE, THEY CAN HIT REVIEW 
AND GET AN INDIVIDUAL SUMMARY ON
THE FEEDBACK JUST SHARED AND AN 
OVERALL SCORE.
THE DATA FROM THIS ASSESSMENT 
AND ACROSS ALL THE ASSESSMENTS 
ARE FLOWED INTO A POWER BI 
DASHBOARD USING POWER AUTOMATE.
HERE THE LEADS OF THE SPECIALTY 
CAN REVIEW, RECOGNIZE TRENDS 
ACROSS THE ENTIRE NETWORK OF 
HOSPITALS.
NOW A CORE PART OF ST. LUKE'S 
MISSION TO ENSURE CARE IS 
ENSURING FULL CONTEXT OF THE 
PATIENT'S CARE HISTORY INCLUDING
THOSE OUTSIDE THE HEALTH RECORD 
NATURALLY FOLLOWS THEM 
REGARDLESS OF PHYSICIAN THEY ARE
SAYING.
MICROSOFT TEAMS INTD GREATS 
ELECTRONIC HEALTH SYSTEMS.
THIS ENABLES DATA OPERABILITY 
WITHIN TEAMS.
WHAT THIS MEANS IS PROVIDERS 
LIKE ST. LUKE'S CAN BRING IN 
RELEVANT SYSTEMS INTO ONE 
CENTRAL HUB MEANT FOR 
COLLABORATION.
HERE ALL THE PROVIDERS OF 
SURGICAL ONCOLOGY CAN GET A LIST
OF ALL THE PATIENTS THEY CARE 
FOR.
THEY CAN CLICK ON A PATIENT AND 
GET UP TO DATE INFORMATION FROM 
HR LIKE MEDICATIONS.
THEY CAN APPROVE CRITICAL 
HAND-OFF BY CARE LOGISTICS, IN 
THIS CASE A PATIENT NEEDING A 
PROCEDURE IN THE MORNING.
THEY CAN DYNAMICALLY COLLABORATE
AROUND THIS INFORMATION LIKE 
THEIR VIDEO IN A TEAM HUDDLE 
WHILE KNOWING THEY ARE ON A 
SECURE MAT FORM.
IT'S BEEN INCREDIBLE TO SEE THE 
WAY ST. LUKE'S HAS USED 
MICROSOFT 365 TO IMPROVE PATIENT
CARE.
NOW I WANT TO SHOW YOU SOMETHING
NEW.
TODAY WE'RE ANNOUNCING VIRTUAL 
CONSULTS, A FEATURE IN TEAMS 
THAT WILL BE AVAILABLE TO 
CUSTOMERS ACROSS ALL INDUSTRIES.
IN HEALTH CARE THIS TYPE OF 
PATIENT PROVIDER VIDEO 
COLLABORATION CAN HELP NETWORKS 
LIKE ST. LUKE'S REACH EVEN MORE 
PEOPLE.
HERE AN ADMINISTRATOR CAN ACCESS
A SCHEDULING INTERVIEW OF THE 
CARE TEAM.
VERY WELL RANT NOTES LIKE 
MEETING NOTES AND CONSULT TYPE.
ONCE DONE, THEY JUST CLICK SEND.
AT THAT POINT RECEIVED E-MAIL 
WITH CUSTOMIZATION AND TEAMS 
NEEDING TO JOIN.
THEY DON'T NEED A TEAMS ACCOUNT 
THEY NEED A WEB BROWSER AND THEY
CAN JOIN WITH ONE CLICK.
BEFORE THE MEETING THE DOCTOR 
CAN TURN ON A CUSTOMIZED 
BACKGROUND SO THEY CAN HIDE 
SENSITIVE DATA BEHIND THEM.
ONCE THEY ARE IN THE MEETING 
THEY CAN ENGAGE WITH THE PATIENT
WHO MAY BE AT HOME OR MAY BE AT 
A DIFFERENT HOSPITAL SITE ALL 
TOGETHER.
HI, DAVID.
WE'RE GOING TO BEGINNING BY 
SHARING YOUR LAB RESULTS.
THIS WAS A QUICK GLIMPSE AS TO 
HOW TEAMS IS TRANSFORMING HEALTH
CARE.
TEAMS IS A HUB THAT ADAPTS TO 
ANY INDUSTRY, LIKE RETAIL, 
MANUFACTURING, FINANCIAL 
SERVICES.
IT UNIFIES EVERYTHING THE 
ORGANIZATION NEEDS TO 
COMMUNICATE, COLLABORATE, AND 
MOVE YOUR BUSINESS FORWARD.
BACK TO YOU, SATYA.
>> THANK YOU SO MUCH, MELISSA, 
SONIA, YOUSAF AND DR. BALSHI.
IT'S GREAT TO SEE ALL THE 
INNOVATION ACROSS MICROSOFT 365.
THE LAST PIECE OF INNOVATION WE 
WANT TO TALK ABOUT IS THE WEB.
WHEN YOU THINK ABOUT WHAT OUR 
USAGE OF THE WEB, IN FACT, 60% 
OF OUR TIME -- ON PCs DOES GET 
SPENT IN THE BROWSER, BUT WE 
STILL HAVE SOME VERY BIG 
QUESTIONS.
THE REAL QUESTION, CAN WE EXPECT
MORE.
IS OUR DATA SAFE AND PRIVATE AND
PROTECTED?
WHY CAN'T WE FIND THE 
INFORMATION INSIDE OUR 
ORGANIZATION LIKE WE DO ON THE 
WEB?
AND WHY DOESN'T THE WEB WORK 
WITH ALL THE PRODUCTIVITY TOOLS 
WE USE EVERY DAY.
TO TRY AND TAKE A STEP FORWARD 
AND FIND ANSWERS TO THESE 
QUESTIONS, WE ARE GOING TO 
INNOVATE ACROSS OUR BROWSER IN 
EDGE AND BING AND SEARCH.
TO SHOW YOU THIS, LET ME THROW 
IT TO YUSUF ON THE SHOW FLOOR.
>> THANK YOU, SATYA.
HERE AT MICROSOFT 365, WE THINK 
THE TIME IS RIGHT TO EXPECT MORE
FROM THE WEB.
WE HEAR FROM FROM EVERYONE, I.T.
DEVELOPERS AND EVERY DAY PEOPLE.
TODAY WE'RE GOING TO UNLOCK A 
WHOLE NEW INNOVATION TO EMPOWER 
YOU ON THE WEB.
I'M GOING TO START WITH FOCUSING
ON BUSINESS.
OUR GOAL IS TO BRING THE BEST 
BROWSING AND CAPABILITY AND 
SEARCH CAPABILITY TO DELIVER YOU
THE BEST EXPERIENCE ON THE WEB.
NOW, BEFORE I SHOW YOU ALL THE 
COOL THINGS GOING ON, LET ME 
ADDRESS THE ELEPHANT IN THE 
ROOM.
ANSWER THE ELEPHANT IN THE ROOM.
YOU GUYS PROBABLY HAVE A 
QUESTION, HEY, MICROSOFT, HOW 
ARE YOU DOING ON THE 
FUNDAMENTALS, HOW ARE YOU GOING 
TO GET BACK AND COMPETE.
I WANT TO WELCOME YOU TO 
MICROSOFT EDGE.
TODAY WE INTRODUCE A NEW BROWSER
UPDATE THAT WILL ADDRESS THREE 
THINGS TO GET IN THERE AND BE 
SUPER COMPETITIVE.
FIRST WE RELEASED SEPARATE FROM 
THE OPERATING SYSTEM, INTERNET 
SCALE, FOUR TO SEEKS WEEKS, 
INNOVATION.
SECOND, RUN ALL PLATFORMS YOU 
HAVE IN YOUR COMPANY, OYSTER, 
ANDROID, MAC, WIN 7.
LAST AND MOST IMPORTANT A YEAR 
AGO WE MOVED TO CHROMIUM 
BROWSER.
WHAT THAT ALLOWED US TO DO IS 
DELIVER WORLD-CLASS PERFORMANCE.
THESE ARE THE KEY THINGS.
LET'S START WITH PERFORMANCE.
ON THE LEFT SIDE YOU SEE THE OLD
EDGE, ON THE RIGHT THE NEW 
MICROSOFT EDGE.
WE'RE OVER TWICE AS FAST.
WE RIVAL CHROME IN TERMS OF 
PERFORMANCE FOR RENDERING WEB 
PAGES.
SECOND ON CAPABILITY AS YOU CAN 
IMAGINE WE'RE PERFECT MATCH COM 
PAT ON WEBSITES, SO NOW REST 
ASSURED YOU'VE GOT WORLD-CLASS 
TOOLS.
NOW WE CAN START TO DO THINGS 
THAT GO BEYOND AND INNOVATE ON 
BEHALF OF PUSHING BOUNDARIES.
ONE ON PERFORMANCE AND ONE ON 
COMPAT.
LET'S START ON PERFORMANCE.
WHAT I WANT TO INTRODUCE IS THE 
FIRST PERSONALIZED HOME PAGE 
THAT IS UNIQUE FOR EVERYONE, 
SPEEDS YOU WANT TO GET DONE.
WHAT'S GOING ON ON THE COVER I'M
LOGGED INTO AZURE DIRECTORY.
THE SYSTEM KNOWS ABOUT ME AND 
THE MICROSOFT GRAPH.
I GET SPECIALIZED LINKS AND DATA
FOR ME.
THE SPEED TO GET INTO ACTION IS 
DRAMATIC.
ONLY WE CAN DO THIS ON MICROSOFT
BECAUSE OF THE GRAPH IN AZURE.
SECOND THING WE DO IS PUSH THE 
BOUNDARIES FORWARD ON 
COMPATIBILITY.
YOU CAN BE MORE THAN 100% 
COMPAT.
TODAY 75% OF FORTUNE 500 RUN 
MORE THAN ONE BROWSER.
THEY RUN INTERNET EXPLORER AND A
MODERN BROWSER LIKE CHROME OR 
EDGE.
THIS IS AN IE LEGACY SITE WE 
ISSUE AT MICROSOFT FOR TIME 
REPORTING.
WHEN I CLICK ON IT, I GET A 
SEPARATE IE INSTANCE.
WHAT YOU SEE IS IT'S ACTUALLY 
INSIDE OF EDGE.
NOW YOU ONLY HAVE TO HAVE ONE 
BROWSER TO MANAGE YOUR ESTATE, 
MASSIVE TIME SAVINGS, MASSIVE 
MANAGEMENT SAVINGS.
SECOND IS PRIVACY AND SECURITY.
THIS IS A TOP CONCERN FOR ALL OF
US.
IF YOU'RE AN I.T. PROFESSIONAL 
YOU KNOW WE'RE WORLD-CLASS AT 
MANAGING AND SECURING YOUR DATA 
STATE.
TODAY I WANT TO SHOW YOU SOME 
THINGS WE'RE DOING TO EMPOWER US
ALL AS INDIVIDUALS.
I WANT TO FOCUS ON PRIVACY AND 
SECURITY.
LET'S GO AHEAD AND START FIRST 
WITH SOME OF THE PRIVACY.
WHEN WE ALL SURF THE WEB, BEHIND
THE SCENES WE DON'T REALLY 
REALIZE IT, A LOT OF TRACKERS 
AND COOKIES GET DROPPED ON 
MACHINES.
FOR THIS, I GO TO WEATHER.COM.
WHAT YOU SEE IS OVER 66 TRACKERS
ARE LOADED ONTO MY PC FROM THE 
AVERAGE SITE FOR SURFING.
WHAT YOU SEE BELOW IS BLOCK 62 
OF THEM.
PART OF THAT WE'RE TAKING A NEW,
MORE PROTECTIVE STANCE TO HELP 
YOU ON THE WEB.
WHAT YOU SEE HERE, THIS IS THE 
CONFIGURATION PAGE, WHICH YOU 
DON'T HAVE TO GO TO.
WE GIVE YOU THREE OPTIONS NOW, 
BASIC, WHICH IS HOW THE WEB 
WORKS, STRICT, WE REALLY CONTROL
ALL TRACKING AND WE REDUCE 
PERSONALIZATION OR BALANCE.
BALANCE IS WHAT WE DO BY 
DEFAULT.
THIS IS MORE PROTECTIVE THAN YOU
GET WITH ANY OTHER BROWSERS.
IF YOU WANT TO REALLY HAVE YOUR 
DATA AND PRIVACY SECURE YOU WANT
TO GO WITH MICROSOFT EDGE.
THE OTHER EXAMPLE I WANT TO SHOW
YOU IS INCOGNITO.
IF YOU SERVE TODAY AND USE 
CHROME, CHROME HAS A GREAT 
FEATURE CALLED INCOGNITO THAT 
KEEPS YOUR BROWSING SAFE AND 
PRIVATE.
WHAT YOU DON'T KNOW IS YOU CAN 
BE ACCIDENTALLY LOGGED IN IF 
YOU'RE ON GMAIL AND YOUR 
SEARCHES AREN'T PRIVATE.
IN MICROSOFT EDGE AND BING.
I GO TO IN PRIVATE, WHEN I START
TO NAVIGATE A PAGE WE KEEP YOU 
IN PRIVATE.
WHEN YOU TYPE IN SEARCHES, ALL 
THOSE SEARCHES ARE KEPT JUST ON 
THE MACHINE.
THEY DON'T GO BACK TO THE 
SERVER.
IF YOU WANT THE MOST PRIVATE WAY
TO SEARCH AND BROWSE ON THE WEB,
YOU'RE GOING TO WANT TO GO WITH 
EDGE AND BING.
ALL RIGHT.
THE LAST PILLAR OF WORK, I HAVE 
TWO THINGS TO SHOW YOU, HOW YOU 
GET MORE KNOWLEDGE OUT OF THE 
WEB AT SATYA TALKED ABOUT IT.
THE WEB IS AN INCREDIBLE 
RESEARCH TOOL BUT IT'S HARD TO 
COLLABORATE.
LET ME GIVE YOU AN EXAMPLE.
I'M AN I.T. PROFESSIONAL AND 
WANT TO PUT TOGETHER A SET OF 
RECOMMENDATIONS ON PCs TO BUY.
TODAY WHAT WE'LL DO IS SEND 
AROUND LINKS.
LOOK AT THIS.
A SEPARATE COLLECTIONS PAGE ON 
THE RIGHT.
AS I SURF I CAN DRAG AND DROP 
THINGS OVER.
I CAN ADD WHOLE PAGES.
IT'S KIND OF LIKE A SCRATCH PAD.
I GO TO AMAZON, BEST BUY AND 
PULL IN THE COMPUTERS I'M 
LOOKING TO SEE.
NOT ONLY DO THE PICTURES COME 
OVER BUT ALL THE METADATA COMES 
OVER.
NOW ONE PLACE, YOU DON'T HAVE TO
E-MAIL THE LINKS.
WHEN I WAN TO SHARE IT, ONE 
CLICK I CAN COME IN AND SHARE 
THAT.
NOW I CAN SHARE IT WITH PEOPLE.
IF YOU'RE DOING A PERSONAL 
EXAMPLE I CAN SHARE IT WITH MY 
FAMILY.
MAGIC STUFF, LOOK AT THIS.
EXPORT TO EXCEL.
IN THE BACK END AUTOMATICALLY WE
GATHER ALL THE DATA FROM THOSE 
WEB PAGES AND DROP IT INTO 
EXCEL.
YEAH.
HOW COOL IS THAT.
LOOK AT THAT.
THIS IS ALL LIVE DATA.
YOU'VE GOT REVIEWS, RATINGS, 
PRICES.
THESE ARE POWERFUL TOOLS TO 
HARNESS KNOWLEDGE OUT OF THE 
WAY.
LAST BUT NOT LEAST, I WANT TO 
SAVE THE BEST FOR LAST HERE.
WE WANT TO REALLY NOW DO A BIG 
THING FORWARD WE CAN ONLY 
UNIQUELY DO AT MICROSOFT.
WE WAN TO UNITE INTERNET WITH 
INTRANET, USE OF SURFING THE WEB
WITH THE POWER OF YOUR ONOWN 
DATA.
LET'S USE AN EXAMPLE.
TODAY ON THE WEB, THE WEB IS 
MAGICAL, FIND HUNDREDS OF 
MILLIONS OF DOCUMENTS IN SUB 
SECOND TIME.
HOW MANY HAVE THE PROBLEM YOU 
CAN'T FIND THE DOCUMENT YOU WANT
INSIDE OF YOUR COMPANY.
HOW MANY HERE TRAVELED?
YOU WANT THE TRAVEL SITE TO DO 
YOUR BOOKING.
DOES ANYONE KNOW THE SHAREPOINT 
TRAVEL SITE?
I DON'T.
WITHIN MY OWN BROWSER, SEARCH 
ENGINE IN BING I START TO TYPE 
IN T.
WEB RESULTS BUT I ALSO GET THE 
LINKS INSIDE MY COMPANY.
WITH ONE CLICK I GET TAKEN TO 
THE MICROSOFT, IN THIS CASE MY 
TRAVEL SITE.
SHAREPOINT, GREEN URL, I WOULD 
HAVE NEVER REMEMBERED IT.
TODAY WE GO ONE STEP FURTHER, 
THOUGH.
76% OF THE INFORMATION IN 
COMPANIES IS INSTRUCT URD DATA.
WE NOW CAN READ THAT DATA LIKE 
YOU CAN READ ON THE WEB.
IF YOU'VE EVER USED BING TO SAY 
HOW TALL IS EMPIRE STATE 
BUILDING, THE ANSWER ON THE TOP,
WONDER IF WE CAN DO THAT IN BING
TODAY?
WATCH THIS.
ASK HOW MANY DAYS TO TAKE OFF 
JURY DUTY.
TYPE THAT IN.
AS I TYPE THAT IN, UP WILL COME 
NOT JUST THE WEBSITE BUT THE 
ANSWER.
TEN DAYS AT MICROSOFT.
YOU CAN SEE IT.
WE CAN READ THE WEB SEMANTICALLY
AND PULL IT OUT.
I'VE GOT TWO DOGS I LOVE.
I WANT TO KNOW IF I BRING MY 
DOGS TO WORK.
I TYPE IN, CAN I BRING MY DOG TO
WORK.
WE'LL GO IN AND FIND THIS THING,
VERY OBSCURE INSIDE THE COMPANY.
WHAT WE'LL SEE, NOT ONLY DOES IT
GIVE YOU THE PET POLICY, 
UNFORTUNATELY CAN'T BRING THEM 
IN UNLESS THEY ARE SERVICE 
ANIMALS, WE DIDN'T HAVE DOG SHOW
UP.
PET POLICY.
WE HAVE AN UNDERSTANDING OF SE 
MANIPU
 -- SEMANTIC WEB.
IMAGINE USING BASIC ENGLISH TO 
ANSWER QUESTIONS.
MY FAVORITE POWER BI WAY TO RUN 
COMPANIES AND GET ACCESS TO 
DATA.
NOW WHEN I'M LOOKING FOR SALES 
OF SURFACE LAPTOP A FEW WEEKS 
AGO, I CAN SAY GIVE ME THIS, 
IT'S RIGHT THERE.
IF I WANT TO LOOK AT THE DATA 
AROUND THERE, ONE CLICK LINK AND
PULL UP ALL THE POWER BI DASH 
BOARDS.
THAT'S WHAT'S GREAT FOR 
SEARCHING.
NOW AT THE NEXT LEVEL.
I WANT TO TAKE A TRIP TO LONDON 
AND MEET SOFIA.
I TYPE IN SOFIA, I GET A 
BEAUTIFUL CONTACT CARD.
WHAT YOU DON'T KNOW HAPPENED IN 
THE BACKGROUND THE GRAPH KNEW 
SOFIA MOST RELEVANT FOR ME 
BECAUSE OF THE E-MAILS WE 
EXCHANGED.
YOU WOULD EACH GET A DIFFERENT 
SOFIA IN YOUR COMPANY.
WHAT I WANT TO DO NOW IS DO 
SOMETHING MORE COMPLEX.
I'M MEETING WITH SOFIA IN 
ENGINEERING.
I ADD TO MY QUERY, HEY, SOFIA IN
ENGINEERING.
I'M TRAVELING TO LONDON.
I WANT THE SOFIA IN LONDON.
I CAN USE NATURAL LANGUAGE AND 
IT WILL FIND THE SOFIA MOST 
RELEVANT TO ME.
THIS IS SOFIA MOTA, SHE'S IN 
LONDON.
THAT'S THE PERSON I WANT TO MEET
WITH.
NOW LOOK AT THAT CONTACT CARD.
I CAN GET ACCESS TO ALL THIS 
GREAT DATA TO GO OUT THERE AND 
MEET WITH HER.
FOR EXAMPLE, I WANT TO COME ON 
AND FIND WHERE HER OFFICE IS.
ALL THOSE OFFICE MANS IN 
CORPORATE SERVICE YOU CAN GET 
ONE LINK, TURN AROUND AND FIND 
WHERE TO MEET AND HELP ME SAVE 
TIME WHEN I GET TO LONDON.
YOU CAN USE IT ON THE PHONE.
AZURE DIRECTORY LOGGED INTO 
iPHONE OR ANDROID GET ACCESS TO 
COMPANY RESOURCES ON YOUR PHONE.
BEST OF ALL, IF I WANT TO 
PREPARE FOR THE MEETING, I CAN 
COME IN AND LOOK AT FILES SHE 
SHARED WITH ME.
I DON'T HAVE TO SEARCH MY E-MAIL
AND SAY, HEY, WHERE ARE THOSE 
FILES, THEY ARE THERE WITH A 
CLICK OF THE BUTTON.
YOU LOOK CLOSELY THE FILES 
AREN'T JUST THERE FROM MICROSOFT
SITES, THEY ARE FROM BOTS.
WE'RE MAKING ANNOUNCEMENTS FOR 
NEW CONNECTORS, YOU CAN NOT ONLY
SEARCH INTERNET BUT ALL YOUR 
CONTENT LIKE BOX, SAP AND 
SERVICE NOW.
I'M PLEASED TO ANNOUNCE OVER 100
CONNECTORS ARE COMING ONLINE 
THAT WILL HELP YOU GET ACCESS TO
ALL THIS GREAT CONTENT AND 
COMING POWERED BY ECOSYSTEM 
PARTNERS PROVIDING THESE 
ACCENTURE, VA INSIGHT AND 
RATION.
WHAT YOU'RE SAYING IF YOU WANT 
THE BEST BROWSING EXPERIENCE 
TODAY WE'RE ANNOUNCING FINAL 
RELEASE CANDIDATE FOR MICROSOFT 
EDGE IT'S AVAILABLE.
GO UP AND DOWNLOAD IT NOW IF YOU
WANT THE BEST AND MOST PRIVATE 
BROWSING EXPERIENCE.
OUR FINAL VERSION IS COMING 
JANUARY 15th IN OVER 90 
LANGUAGES.
FOR I.T. PROFESSIONALS WE'RE 
GOING TO PUT THIS INTO THE 
FASTTRACK PROGRAM.
WE'RE GOING TO HELP YOU MAKE ALL
THE DID HE PLOIPTS EASY.
THERE WILL BE SESSIONS LATER 
TODAY TO TALK TO YOU ABOUT IT.
ALL LEGACY SITES WILL WORK 
AUTOMATICALLY.
IF THEY DON'T, LET US KNOW, 
WE'LL FIX IT FREE WITH NEW APP 
ASSURE.
WE'RE EXCITED TO UNLEASH 
INNOVATION, A BIG STEP FORWARD 
IN BUSINESS.
YOU'LL HEAR MORE ABOUT WHAT 
WE'RE GOING FOR DEVELOPERS AND 
EVERY DAY PEOPLE COMING NEXT 
SPRING.
WITH THAT, BACK TO YOU, SATYA.
THANK YOU VERY MUCH.
>> THANK YOU SO MUCH, YUSUF.
WE'RE VERY EXCITED ABOUT ALL THE
INNOVATION ACROSS EDGE AND BING.
I WANT TO CLOSE WITH WHERE I 
STARTED, WITH OUR MISSION TO 
EMPOWER EVERY PERSON AND 
ORGANIZATION ON THE PLANET TO 
ACHIEVE MORE IS ALL ABOUT 
CREATING THAT TECH INTENSITY, 
THAT TECH CAPABILITY INSIDE OF 
EVERY ORGANIZATION.
WE STARTED THE DAY WITH 
"STRANGER THINGS," WHICH 
TYPIFIED IN SOME SENSE TECH 
INTENSITY.
I WANT TO END BY TALKING ABOUT 
ANOTHER FUN EXPERIENCE, 
MINECRAFT EARTH.
WE STARTED TO LAUNCH MINECRAFT 
EARTH AROUND THE WORLD.
IN FACT, TOMORROW IT WILL LAUNCH
IN THE UK.
WE WANTED TO GIVE YOU A DEMO OF 
PLAYING MINECRAFT EARTH WHICH 
BRINGS TOGETHER SOME OF THE CORE
CAPABILITIES OF THE CLOUD WITH 
THIS ICONIC GAME AND TURNS THE 
REAL WORLD INTO A PLAYING FIELD.
LET'S HAVE OUR FRIEND SAXS AND 
NEENA SHOW YOU MINECRAFT EARTH. 
>> THANKS, SATYA.
WE'RE EXCITED TO BE HERE TO TALK
ABOUT MINECRAFT EARTH, MINECRAFT
AUGMENTED REALITY.
WE'VE BEEN WANTING TO BRING 
MINECRAFT TO THE REAL FOR SOME 
TIME NOW.
THE PROBLEM TO OVERCOME WAS GIVE
OUR PLAYERS THE SAME EXPERIENCE 
NO MATTER WHERE THEY ARE IN THE 
PLANET.
DOING THAT EARTH SCALE, QUITE 
A PROBLEM.
>> THAT'S WHERE AZURE SPECIAL 
ANCHORS COMES IN.
IF YOU WANT TO GET TO THE PARK, 
GPS CAN GET YOU THERE.
IF YOU WANT TO FIND THE MUSHROOM
UNDER THE TREE AT THE PARK, 
YOU'RE GOING TO NEED SOMETHING 
A LOT MORE PRECISE THAN WHAT GPS
CAN DOOR FOR YOU.
TODAY ON STAGE WE'RE GOING TO 
SHOW YOU ALL OF THIS IN ACTION.
>> FOR THE LAST COUPLE OF MONTHS
WE'VE BEEN POPULATING THE PLANET
WITH MINECRAFT ADVENTURES.
IT'S A LIFE SIZE HOLOGRAM, A 
LITTLE MINECRAFT SPRINKLED ALL 
OVER EVERY NEIGHBORHOOD.
IT'S WHERE YOU GO TO GET BLOCKS,
QUESTS, GRAB THE BEST LOOT.
WHY DON'T WE TAKE A LOOK AT THE 
GAME.
SO MINECRAFT EARTH STARTS ON THE
MAP.
EVERYTHING YOU SEE ON THE MAP, 
THIS IS RIGHT AROUND THE 
CONVENTION CENTER.
EVERY ICON IS AN EXPERIENCE WE 
CAN HAVE.
I CAN CLICK THIS GRASS ICON AND 
GET QUICK RESOURCES, RABBIT, 
CARROTS.
THAT'S USEFUL.
OR IF I WANT A FULLY IMMERSIVE 
EXPERIENCE WE CAN GO INTO ONE OF
THE ADVENTURES.
>> WHILE SAXS JOINS THIS 
ADVENTURE, I'M IN THIS ADVENTURE
ALREADY.
VIA AZURE SPECIAL ANCHORS.
WITH SAXS PLAYING HE'LL BE ABLE 
TO PLAY IN THE EXACT SAME SPOT. 
>> CAN I PLAY?
>> YOU GET TO PLAY IN A SECOND. 
>> HERE YOU SEE AN ANCHOR WE 
MADE A COUPLE DAYS AGO.
HERE ON STAGE WHEREVER I GO, I 
GET DIRECTED BACK TO WHERE THE 
SHARED EXPERIENCE IS GOING TO BE
RIGHT THERE.
WHY DON'T WE PLACE IT AND INVITE
SATYA IN HERE. 
>> ALL RIGHT.
I'VE SET UP A GAME FOR YOU AS 
WELL.
IT HAS ALL THE THINGS ON THE HOT
BAR THAT YOU NEED. 
>> THANK YOU.
IF YOU JOIN ME RIGHT OVER HERE. 
>> OKAY.
YOU GUYS LOOK GREAT. 
>> LET ME PUT IN A RABBIT.
IF YOU GUYS GET YOUR CARROTS 
READY. 
>> I WANT THE RABBIT. 
>> UH-OH, SATYA, IT'S COMING FOR
YOU. 
>> YOU HAVE SOME CARROTS IN YOUR
HAND. 
>>HOSE ARE THE CARROTS. 
>> I'M GOING TO PUT CARROTS IN 
MINE AND SEE IF I CAN GET THE 
CARROT TO LIKE ME MORE.
APPARENTLY NOT.
I THINK YOU'VE GOT MORE CARROTS 
THAN ME. 
>> SATYA IF YOU TAKE YOUR PICK 
AXE AND MAKE A HOLE IN THE 
GROUND, THIS IS A PUZZLE 
ADVENTURE AND THERE WILL BE A 
LOT OF STUFF DOWN THERE. 
>> I'M GOING TO HIT THE RABBIT.
>> THAT DIDN'T END WELL.
I PROMISE THAT WASN'T ON 
PURPOSE.
SO IF WE LOOK DOWN HERE, WE SEE 
MINE CAR TRACK WITH A CHICKEN, 
MINE CAR TRACK THAT'S BROKEN.
MAYBE IF YOU MINE THE TRACK UP 
HERE ON THE SURFACE, WE CAN 
REPAIR THE TRACK AND SEND THE 
CHICKEN HOME. 
>> GRAB THIS TRACK UP HERE. 
>> AGAIN, BECAUSE WE'RE IN A 
SHARED EXPERIENCE, EVERYBODY IS 
EXACTLY WHERE THEY ARE SUPPOSED 
TO BE AND WE CAN PLAY A 
MULTI-PLAYER GAME WITH JUST REAL
SCALE.
ARE YOU GUYS PREPARING OR DO YOU
NEED HELP?
>> I THINK WE CAN PREPARING IT 
OURSELVES.
SATYA LOOKS LIKE HE'S STARTED 
ALREADY. 
>> WE NEED TO BREAK THIS ONE, 
GET IT FLAT AGAIN. 
>> PERFECT.
I'LL ADD THIS ONE HERE. 
>> THERE YOU GO.
LOOKS ALL FIXED.
THANK YOU FOR HELPING. 
>> ALL RIGHT.
SEND THE CHICKEN HOME. 
>> I'M GOING TO GO AHEAD AND 
PUSH THE BUTTON SO IT CAN COME 
HOME.
>> ALL RIGHT.
THIS SOUNDS LIKE A SKELETON. 
>> UH-OH. 
>> GET YOUR BOWS OUT. 
>> BOWS. 
>> I MIGHT NEED SOME HELP.
I'M REALLY BAD. 
>> SHOOT YOU.
MAYBE IF YOU MOVE OVER HERE, 
>> READY TO GO. E YOU.-
>> I BRING MY AXE OUT AND START 
BREAKING SOME STUFF.
>> ALL RIGHT.
THAT SKELETON SEEMS TO HAVE GONE
HOME. 
>> IT'S GONE. 
>> WE SEE HERE WE WERE AT LEAST 
ABLE TO SOLVE THIS ADVENTURE AND
SEND THE CHICKEN HOME.
THEY ARE PROBABLY HANGING OUT 
TOGETHER. 
>> THAT'S FANTASTIC. 
>> THIS IS FUN.
WE CAN PLAY ALL DAY. 
>> UNFORTUNATELY WE DON'T HAVE 
ALL DAY FOR THIS.
I THINK YOU'VE GOT SOME OTHER 
THINGS. 
>> THAT'S RIGHT.
SO WHAT'S NEXT?
>> AS YOU CAN SEE HERE WITH 
AZURE SPECIAL ANCHORS, WE WERE 
ABLE TO SET UP THIS COMMON 
ANCHOR AND JUMP IN AND PLAY.
AZURE SPECIAL ANCHORS IS IN 
PUBLIC PREVIEW AND CREATES A 
REAL WORLD CANVAS FOR BUSINESS, 
WHETHER ENTERPRISE OR GAMING. 
>> THAT LITTLE BIT OF MAGIC IS 
WHAT WE NEEDED TO MAKE IT 
SPECIAL.
IT'S OUT IN EARLY ACCESS IN 
COUNTRIES AND COMING TO THE REST
OF THE WORLD VERY SOON. 
>> FANTASTIC.
THANK YOU ALL VERY, VERY MUCH.
HAVE A FANTASTIC IGNITE.
