Hello everyone, I am Ezequiel Bruni,
your friendly neighborhood web designer
with Website Planet!
I’m back today to give you another review
of another logo generation service.
We’re here today to talk about
the Wix Logo Maker,
which, as you might have guessed,
comes from Squarespace.
Just kidding.
it comes from [singing] Wix,
the people who …
I’m going to say,
took drag-and-drop web design
to another level, on their own.
Now, they’ve also created
this Wix Logo Maker,
which is integrated, of course,
with all of their other website-related services.
And we’re doing things
a little bit backward today.
You see, I’ve already created
the logo we’re going to use
with Wix Logo Maker.
Well, at least the one we bought from them.
But to show you the process,
to show you how everything works,
we’re going to recreate it.
That was the logo there.
You just saw it.
And let me just go over
to Website Planet real quick.
If you hear a cat in the background,
that’s a cat.
Anyway, this is the logo
we’ve got now on Website Planet,
and my job is to go through a whole bunch
of different logo generation services
and logo design services,
where actual designers get involved
and make Website Planet’s next logo.
No pressure.
Anyway.
We’re starting over
with ‘Website Planet’ right here.
And let’s go.
Now, Wix …
I pressed ‘Enter,’ that didn’t work.
Something to note right there.
Wix Logo Maker has a wizard
that does what the wizard usually do
in these services,
they ask you what you want.
Let’s see.
We do …
There is a blog on Website Planet,
but mostly we publish … reviews?
So let’s …
Yeah, ‘Reviews blog,’
that’s close enough.
Let’s go with that.
Now, they ask you what sort of
logo you want here,
’Techy,’ ‘Playful,’ ‘Creative,’
‘Hipster.’
Let’s go with ‘Techy,’ maybe ‘Modern.’
I know exactly what sort of logo
I’m going to build anyway.
I’m going to have to edit everything,
but let’s just have a look at this.
Look at that.
I have previously mentioned …
Well, in the written review,
I mentioned that I have problems sometimes
with color schemes being …
not having enough contrast.
In this particular one,
the color palette chosen for this logo,
you can’t actually see the header text.
That’s black on dark blue.
It’s not working.
You can barely see that.
I don’t like either of these,
I’m just going to skip them.
Oh, wow, the cats are …
Anyway, I like that.
I like it.
I like this.
Are they going to give me
some sans serif options?
There we go, a nice sans serif option.
Getting lots of serif-based fonts.
Whatever, it’s fine.
[reads] Where do you want to use your logo?
Only on the website, for now,
that’s the package we usually get.
The sort of package we usually get
on these services
when we’re testing them out.
Now, it’s creating a bunch of choices for
us.
Done!
And … huh.
I actually kind of like this one
in the top middle here.
I actually do.
But as I mentioned,
we’ve already picked
the logo we’re going to build.
We’re going to recreate this one.
So, I’m just going to find a logo layout
that’s more-or-less got what I want.
Now, I had a very particular …
Huh.
Odd.
The color palette didn’t work
like it did last time.
Anyway, last time I picked this one,
‘Green Legacy,’ here.
So that’s the basic color palette
we’re going to work with.
Background, ‘Show Background,’
there we go,
that’s what we’re looking for.
This editor is absolutely
one of the best parts
of the entire Wix Logo Generator software.
It allows you to customize everything
quite extensively.
You can rotate elements …
to your heart’s content.
Didn’t look very smooth there,
but they can be rotated.
You can add a curve.
Let’s not do that.
Change the horizontal
and vertical positions by pixels,
rather than just by dragging and dropping.
That is a fairly exact way of doing it.
You’re still going to have to
sort of eyeball things a little bit,
but you can do it.
Now, you might have noticed
that this logo here
has two rows for text.
Yeah.
Well, we’ll worry about that later.
First, let’s replace the icon.
You can change the icon
when you’re just browsing through
your logo options,
but you can also change the icon
at any other point in the process,
until you actually buy the logo.
Now, let’s see.
We had a very specific icon to find.
Ah, there it is.
Found it.
Now, I’ve chosen the icon I want.
It’s a little small.
Let’s knock that size up a bit.
Make it nice and …
let’s pick that round number.
Okay.
Now we’re going to start
worrying about the text.
The particular typeface we used
last time
was up in the As.
I believe it was called ‘Audiowide.’
‘Audiowide.’
There it is.
It’s a nice sort of techy-looking typeface.
But …
for all the different customization options
you have,
you cannot, I’m afraid …
Ooh, letter spacing.
I didn’t actually
play around with that last time.
You cannot
put one word above another vertically.
So, to do this,
we’re going to have to
sort of abuse the mechanics a little bit.
We’re going to have to take
the word ‘Planet’ out …
and let’s knock that font size up a bit.
Let’s knock it up to 60.
Then, let’s drag it up a little.
Not too far.
And now we’re going to
throw in a tagline.
Except, instead of putting in a tagline,
we’re putting in the word ‘Planet,’
the second word in our logotype.
Now,
if you know the name of your typeface,
that’s too bad.
You’re still going to have to
look for it manually.
It would be nice
if they put in a function
like they have on Google Fonts,
where you can just type in
the name of your font.
Sorry, your typeface.
I keep trying to get that one right.
And just find it instantly.
But no, you’re going to have to
do it manually.
Luckily, they’re all in alphabetical order.
Let’s see, do the arrow keys work here?
They do not.
Let’s see if I can …
change the … Yeah, there we go.
It’s a little more exact.
And there you have it.
I have recreated the logo.
There are some other things you can do.
You can add shapes.
Let’s choose a different background color,
something a little darker.
Maybe a little more interesting.
Let’s get a little red in there.
Red and green, because …
Christmas, I guess?
I don’t know.
But you’ve got two basic shapes,
the circle and the square.
It is as big as it will get right now,
so, if you want your logo
to fit inside of a shape,
you’re going to
have to make it smaller than I’ve made mine.
Or you could just make it quite small
and just put the logo icon
inside of the shape.
Whatever.
You can play around with that.
There’s … ooh, corner radius.
You can even make ovals.
Again, you can replace the icon.
You can change up the color palette.
You can see how any of this looks.
Now, with some these,
you’re better off turning off
the background.
Because that way
you can actually see the icon,
but with some of them,
with the background on,
you’re not going to have enough contrast
and it’s going to be hard to see
the logo icon in some circumstances,
on some devices,
depending on how the screens are configured.
Yeah, it blends it a bit too much there.
There’s enough contrast there.
It really depends on the palette you choose.
Hmm.
I actually kind of like that one.
Just a little bit of emphasis
but also plenty of contrast.
Anyway, I’m going to go back
to the one I used last time.
So, that is about it.
Once you’ve done all of this,
this is what you’re going to get.
You go to ‘Next.’
You can choose to add your logo
to a website package, for example,
or you could just get it now.
And you can download a free sample here.
It’s going to be very small,
but it’s there.
It’s a useful little free sample.
If you just use an icon
and make it big, for example,
you could make something
as small as a Youtube Logo.
And going back to
the one we already made.
Anyway,
you get a couple of useful little features
here in the download.
You get the standard logo files.
Let’s see.
Original …
There we go.
Original on a transparent background.
So, you can just put that wherever you like.
You get logo files sized
for every social media network.
Profile picture, cover photo, that sort of
thing.
You get the vector files
that you can open up
in any vector editing program,
like Adobe Illustrator
or Affinity Designer or Inkscape.
And then you get a color guide
to tell you how to use the colors
in your logo elsewhere.
You get these hex values.
You get the name
of any fonts you’ve chosen.
And that’s it.
All in all, the Wix Logo Maker
is a fairly simple tool.
Fairly simple process.
Easy to use.
Frankly, the logos it generates
are not the strongest,
but the editing features,
the customizing features …
Let’s go back.
Let’s see.
Did I save that one?
Yes, I saved this one.
The editing features are quite strong,
quite usable,
and do allow you to preview
your logo in a variety of different contexts,
and quite frankly,
the editor is the best thing
about the whole service.
And that’s it.
If you’re hearing rain in the background,
that is because there is rain.
Like I said,
the Wix Logo Maker, overall,
is a very solid offering.
If you’re using other Wix services,
in particular, their website services,
you can’t go wrong
with getting a good, cheap logo.
You’re going to have to put a little time
in.
Find a basic concept that you really like
and refine it,
but as long as you do that,
you’ll be fine.
You’ll have a perfectly good logo
to go with your Wix website.
And that’s it.
I hope this was informative,
I hope it was helpful,
I hope it was even fun.
I’ll see you all around in the next review.
Ezequiel signing out.
