Hi from Warsaw. 
Today we will talk about Steve Jobs. 
About focus and simplicity. See you in the next part!
 Steve Jobs said...
That has become one of my mantras. 
"Focus and simplicity"
What does he mean with that? 
This is something that he really employed in his business strategies. 
I remember in 1997 / 1998 I was really keen of Apple Newton
This was actually the first tablet device. 
It was like a large device, a handheld device
That had scripture recognition, it had a stylus
and it was just a perfect organizer
It was, I would say, a competition maybe to Psion at that time or PalmPilot, othe PDAs, so to say
So, personal digital assistants
But it was much more sophisticated, it had graphic interface, a great Apple-like interface, you'd say
But it was quite slow and the handwriting recognition didn't really work well
nd there were some other hitches connected with that
So, I was always following the different versions, the upcoming versions
The Newton 100, then 110, 120, 130...
And then it came the, so to say the dream version Newton 2000
And I was about to buy this Newton 2000 and in that very time Newton got scrapped by Apple
It was discontinued, it was sold out quickly and I never acquired Newton and was never able to play with it
or to use it
And I was really mad at Apple
But I didn't know at that time what was going on in Apple
and I really didn't know about the iconic status of Steve Jobs
But why was it scrapped? Why was Newton scrapped?
When Steve Jobs came back to Apple, 
Apple had an ecosystem and environment of maybe around 100 different devices, models
or hardware pieces that they were producing
Maybe not 100, maybe 50 different
In every area there was several computer series
and in every series there were several models
Then there were these Newtons, then they had some cameras, printers and many other devices
And also something like TV, the first TV solutions
And what Steve Jobs did when he came back was he just scrapped everything and said:
"Now we are focusing on only 4 models. We will have 1 laptop and 1 desktop in 2 different variations"
One for the private consumer and one for the professional consumer. 
So, they ended up, I guess with 4 computer models only
and that's what they focused on
And it was an absolutely right move in business. 
This is what brought Apple back
Because they were able to produce 4 parts of hardware that they were really good at
and focus on perfectioning it
And of course the marketing was spread only on these 4 computer pieces
and they made sure, of course, that they are very profitable
So, they stopped all research in other areas and they focused on manufacturing these 
marketing and selling these 4 models
and brought Apple back into profitability
allowed Apple to grow again and in the long term to become the largest computer company
or the most valuable company in the world as of today
And the simplicity is the other part of equation of what Steve Jobs focused on
and you see it in every Apple product
They try to remove all the parts and focus only on the most essential
or on the minimal amounts of let's say interface elements
that allow to use the product
So, it was a long time goal, for example for iPhone, to have just one button
The same with iPad 
and you see it also in the Apple mouse 
It was at the time when everybody had 3 buttons, Apple wanted to have just one button
very simple user interface but then allow more sophisticated moves with the mouse
To reach the same goal in interface, in usability
And this simplicity, of course, improves the usability
decreases the complexity of the products
Means also decreases the production cost but also decreases the barrer of entry for the end user
So, it is really easier and more intuitive to use Apple products than to use other products
or products of other manufacturers
And this was a long time strategy of Apple introduced by Steve Jobs
and Steve Jobs was keen of that simplicity
And Steve Jobs was focusing on that simplicity not only in business but also in his private life
His 100 black turtlenecks are really famous
He got them from the designer Issey Miyake as a present
He was wearing exclusively or practically only these black turtlenecks all the time
just exchanging one for the another, washing them
but generally he was wearing only these black turtlenecks
and also Levi jeans
He had also 100 pairs of the same model of Levi jeans
and he was wearing these Levi jeans and the black turtlenecks all the time
Why?
Because it simplified his life. 
He didn't need to worry about what to wear, what to choose for the day
and it just didn't occupy his mind
So, he could focus much more on what was really important for him
And this is one of the strategies that also you can use in your private life
So, focus and simplicity. 
If you want to really be successful in your business, in your life
focus on only several things, if it is possible just one thing
and simplify as much as possible
KISS is the motto = Keep It Simple and Stupid
So that it is easy to communicate, it is easy to explain, it is easy to market, it is easy to manufacture
it is easy to sell and it is easy to understand for the consumer
to use for the consumer and it will make you successful
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I invite you to leave comments
What is your personal story about simplicity, about focus. What are you focusing on?
What other anegdotes, maybe about focus and simplicity from the rich life of Steve Jobs do you know?
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I share here the wisdom of the best entrepreneurs in the world. 
I talk here a lot about doing great things in business and in life
About doing the impossible 
I talk about self-made billionaires
bout people who made it from zero to billions within one lifespan
And I also talk a lot about money and economy
So, if you liked this video, you will certainly like my other videos. I invite you to watch them.
That's it from Warsaw, Poland. I wish you a fantastic day!
Let's do something extraordinary today!
