>>Erik: What did you learn studying anthropology
at Brandeis University and how did you apply
that in your early career?
>>Simon: I`m fascinated by why people do what
they do. I`ve always been fascinated by it.
Anthropology gave me the freedom and flexibility
to study the individual and the group. If
you just want to study individuals you are
a psychology major and if you just want to
study the group you are a sociology major.
Where when you are an anthropology major you
can do it all. Freedom is nice. I`m just fascinated
by people. In college, I loved going to bars
and watch people on dates. Watching their
body language. I did field work with the Massachusetts
state police. When I went into my career in
marketing, I was interested in why people
buy one thing over another. For me it is very
much the same. What truly motivates us and
what inspires us to repeat behavior?
