THE FIRST BEAUTY COMPANY TO
ADDRESS THE MULTIETHNIC
COMMUNITY.
THEY LOVE THEIR PRODUCTS.
WE WANT TO THANK YOU BOTH FOR
BEING HERE.
WE ALL KNOW HAVING BEAUTIFUL
CURLY HAIR CAN BE TRICKY.
IS THAT WHAT PROMPTED YOU TO
START THIS?
DEFINITELY.
GROWING UP HAVING A WILD UNRULY
HAIR.
JUST A CONVERSATION BETWEEN
WENDY AND DIED.
A CONVERSATION THAT WE HAVE ALL
OF THE TIME.
GIVING US THE DRIVE TO SAY, HEY,
YOU KNOW WHAT, WE NEED TO CREATE
ONE PRODUCT INSTEAD OF MANY.
A LOT OF FOLKS USE IT.
SOME OF OUR BEST CLIENTS, I
WOULD SAY, BERNADETTE PETERS.
HALLE BERRY, AS YOU MENTIONED
BEFORE.
YOU HAVE A MAKEUP LINE.
TRYING TO FIT A PRODUCT INTO A
CERTAIN TYPE OF PERSON.
MAYBE IN BETWEEN.
NOT REAL DARK, NOT REAL LIFE.
IT SHOULD NOT TAKE A LOT OF
TIME TO LOOK GOOD.
FOR US MOTHERS, YOU KNOW,
PROFESSIONAL WOMEN, WE WANT TO
LOOK GOOD.
WE DO NOT WANT TO LOOK TOO MADE
UP.
IT HAS A FOUNDATION ON ONE
END.
A BRONZER ON THE OTHER.
GETTING A SHOT OF THAT.
YOU FLIP IT.
IT IS A WONDERFUL BRONZER.
YOU HAD OUT THE DOOR.
THIS IS CALLED HEAVENLY ANGEL.
IN HONOR OF MY MOTHER.
DIFFERENT SHADES.
YOU CAN CONTOUR AND YOU CAN
HIGHLIGHT.
IT REALLY WORKS ACROSS THE
BOARD.
JUST NOT FOR ONE PERSON.
WE START WITH OUR CURLY HAIR
BRAND.
WE ALSO BELIEVE VERSATILITY IS
EVERYTHING.
WE ARE WOMEN OF ALL DIFFERENT
COLORS SHAPES AND SIZES.
THIS NATURAL LINE FOR
CHILDREN.
WE ALSO EXPANDED TO OUR MEN.
WE DO NOT WANT TO LEAVE OUT
OUR MEN.
LEAVING CONDITIONER IS OUR
TOP SELLER.
WE HAVE ALSO ADDED A GEL AND
EIGHT CONDITIONER.
THAT WILL HELP WITH GROWTH AND
MOISTURE.
TO JUST GIVE A LITTLE MORE HOLD.
WE THOUGHT, LET'S GIVE THEM
SOMETHING.
[LAUGHTER]
BEFORE WE LET YOU GO, YOUR
PRODUCTS HAVE BEEN SO
SUCCESSFUL.
WHAT DO YOU THINK HAS REALLY
MADE THEM SO SUCCESSFUL?
I THINK THAT WE CREATED IT
FOR US.
SOMETHING THAT WAS LACKING IN
THE INDUSTRY.
A PROBLEM THAT WE DECIDED TO
ADDRESS AND CONQUER.
WE LISTEN TO OUR CONSUMER NEEDS.
TALKING TO THE OWNER.
I CAN GET MY POINT ACROSS.
YOUR PRODUCTS ARE EVERYWHERE
NOW.
WE ARE WORKING HARD TO SHOW
