Popup design is something you should
approach very carefully. Let's go over
the basic principles of good popups
that won't ruin the user experience on
your site.
1. Make your pop-ups relevant and informative. They must only contain the
info that's useful for the visitors at
the particular moment. If they're reading
a 'how to' post on your blog, don't offer
them a discount for some products in
your store, but suggest subscribing to a
weekly newsletter instead!
2. Only communicate one message per popup. If you want to announce a special offer ask
for an email or conduct a poll. Don't
squeeze them all into one popup!
This will confuse the user and they won't
perform any action you ask them for.
Let alone all three of them!
3. Make the pop-ups funny and delightful. Cute characters,
livelyl animations or funny and
light-hearted captions will make users a
bit less annoyed with that popup jumping into their face and they'll also make
your site a bit more memorable.
4. And, of course, create responsive popups.
If you consider using popups for the mobile version of your site, make sure they're
adaptive and accessible on any device and design a separate version for mobile
screen if needed.
Well, that's it for this brief guide!
Want us to make a longer video?
Leave a comment and we'll make it
happen!
Thanks for watching! See you in the next
video!
