Today I'm at Dura Vermeer. A construction company that takes ...
reducing and separating waste as their social responsibility.
But how do you create awareness amongst citizens?
That's what we're going to find out.
Frank, what did you guys work on this week?
Two things: a smart bin and a consumer application.
Here you see the application. You can see the total garbage drop offs...
the total amount of kilograms you have produced...
and you can even see the fractions you've produced.
Ruben, why does Dura Vermeer takes separating and reducing waste...
as it's social responsibility?
Dura Vermeer, as a construction company, is interested in cities.
Waste is a problem in cities. Reducing waste and transforming waste...
within the circular economy, to be able to use it again, is important for Dura Vermeer.
Why is it important that citizens are aware of their role in reducing waste?
Citizens should be aware of reducing waste, because there's too much of it.
They should also separate it better, because then we can use it much better.
Why did you call the application Fleur?
In the design thinking session, where we developed this idea...
the daughter of someone in there was called Fleur...
which really stuck, because it has this fresh and green feeling to it.
Why did you want to work on this case?
The Next View strongly believes in co-creation with their clients and partners.
We are also a Benefit Corporation and like to use our business...
as a useful good.
We also like to improve people's lives by applying technology.
What was the role of The Next View in this case?
We facilitated this team with your Design Thinking Center in Amsterdam.
We designed an app people will love and provided a SAP developer expert
Now you have seen the application, what is your experience with it?
I think it's fantastic. It's great what these people did this week...
in such a short period of time. It looks great.
