Hi, welcome to this newest episode
of the Marketer Minute.
I'm Jackie Mattia, Movable
Ink's Associate Director
of Client Strategy for the
Financial Services vertical.
In today's episode, we'll take a look
at how fin-serv marketers
can use their data
to create visually-compelling,
personalized experiences
within their loyalty
and rewards emails.
So let's dive in.
Starting at the top of this email,
you can use Movable Ink
to create an engaging header image
by overlaying a personalized greeting,
your customer's current points balance,
and their specific card product.
Below that, you can create
a unique data visualization
that shows them how many
points they've earned
from purchases within categories
such as travel or dining.
This is a great way to educate customers
on how their card usage
drives rewards accrual.
And finally, you can show them
relevant redemption
options, such as gift cards
or experiences, that are based on how many
rewards points they have available,
their location, or their purchase,
or website behavior.
But it doesn't have to end with email.
Join us in our next
Marketer Minute episode
where we'll look at how to take
those same data-driven
visuals from email to Web.
Thanks for watching,
and see you next time.
