[MUSIC PLAYING]
How much do you really know about
tequila, how it's made, and why?
Where exactly does
tequila come from anyway?
Patron wants you to learn
more about the tequila
you love using the phone you do too.
Patron invites you to take
an interactive journey
to the highlands of Jalisco,
Mexico, home to the Hacienda Patron
distillery in the Patron Experience.
This newly released augmented
reality platform gives you a portal
to the Hacienda Patron
distillery where you
can learn about the unique
characteristics and aging
process of ultra premium tequila
while exploring the grounds
that the Hacienda.
Just find a clear flat surface and
plant your own Weber Blue agave.
The Patron Hacienda
unfolds across your bar
where you'll encounter
jimadors tending the field,
life sized bottles of Patron
Expressions and a bartender
to offer you a tasting of each.
Learn the tasting notes and barrel
aging process for each feature product.
The technology provided by ARKit
allows the iPhone to sense and respond
to the user's environment, creating
an immersive and dynamic view,
blending the physical
and digital worlds.
And don't forget to explore
the Hacienda grounds
and discover what surprises may await.
The Patron Experience is available
for download on the Apple App Store.
Tasting and seeing is believing.
