You want me to start this off?
You're not gonna do another? Okay.
He's such a good introducer.
A hand for our emcee.
Alright, those of you just sat through "The State of CPAAS", that was just a warm up,
that was to get you all in the groove and the mindset of what's about to happen.
How many of you were here on October?
How many of you watched my panel where,
What did you say last night to me Roland that I really picked on somebody?
Yeah, everything's a mess last time, so
Little history, I used to work for a professional hockey
team in Philadelphia, our nickname was
the Broad Street Bullies.
Teams were more
afraid of us when we went into their
building than they came into ours
because we always came in swinging and
there's no reason to be, to leave the
gloves on and to be polite.
We're here to talk about where business is going.
We're here to talk about what's happening in CPaaS.
And we're not here to hear
about your company.
The old days of Vaughn and Jeff Pulver,  he actually had this big long hook
and he would literally pull somebody off the stage they start to talk too much about the company.
We don't have that so I'll just do an imitation to Hulk Hogan and drop him on their head.
So here's what we're gonna do.
I want to have everybody who's on the panel introduce themselves.
But before that I want to get a little breakdown of the audience which will help them shape their answers.
How many of you are engineers, developers, coders?
How many of you are product managers,
business development people or marketing
people?
How many of you are not in the industry and you came here to learn?
OK. That gives a good cross-section.
Let's start first and I'm still a gentleman.
Ladies first, tell us who you are, who you represent and why you're here.
Sure, my name is Stacy Stubblefield.
I am from a company called Telesign. We do two-factor authentication
via voice and SMS, we also provide data
around phone numbers.
And I am here partially to learn
and see what other people are up to in this space,
and then partially to tell our story.
Right. Now to make it easy for the next one of three
who traveled the furthest to get here?
Toronto
You win.
Alright.
Go ahead, Davide/David
Davide or David Petramala, I'm with Avaya.
I was part of an acquisition three years ago
I run the go-to market for the Avaya
public cloud team and I focus
specifically on their API cloud, CPaaS platform.
Phil
Hi, I'm Phil Lintell.
I'm the Head of the CPaas product line
for Ribbon Communications,
that's a white  label CPaas platform essentially for carriers
so the likes of the ATT API marketplace for example.
And I'm Roland,
I look after the the API group for Vonage,
on the product side.
Alright. So we'll with Roland
Alright
He didn't want to go first, I know that
Where's the growth within the business?
I would say
One of the earlier speakers actually alluded
to it, I think the growth in the business
is moved from pure commoditized
let's say messaging and voice, minutes and texts
towards more solutions.
So companies are already looking at you know how to solve
specific use cases and kind of the
end-to-end solution so that's definitely
where we're seeing most of the growth right now.
Phil, are you guys seeing the growth in the same place are you seeing something different?
Yeah I think what we're seeing is
a lot of adoption by large enterprises who are looking to
embed within their business processes.
So what we're seeing really is
the adoption of APIs and communications in a new way
by the large enterprises.
And so I most of what we're seeing is hitting
contact center business first but we're
also seeing some of the world's largest
banks abandoning desk phones.
So no more desk phone.
What are they doing with them? Where are they sending them?
Well, they're basically moving into buildings and they're using their their desktops
And in the case of some of the business that we're seeing
banks are very security-conscious. They
have locked down desktops and
they're they're looking for ways to be
able to deliver real time communications
in as secure way as possible
and now that they're able to kind of
get some of those applications on things
like Citrix desktops and what not, it's
enabling a kind of whole new generation
of applications
So the rise of the soft phone,
the death of the hard phone?
The hard phone, yup.
Stacy you guys have been at this longer than everybody
way longer with Telesign.
You were probably the first CPaas
I think you could probably claim that. 
As the founder of first CPaas,
where are you seeing the growth?
We're seeing growth definitely in business processes
so specifically as it relates to businesses
communicating with consumers and getting
rid of some of their manual processes or
processes that would otherwise be
handled by humans so for instance
sending alerts to people or when someone
is calling in you know trying to handle
their call without having any
intervention by an actual human so
that's that's one place that we're
seeing a lot of growth we're also seeing
growth in subscriber data which i think
is something that we're doing a little
bit differently than mos CPaas
players out there but we're trying to
give our clients more information about
the person behind the phone number and
since we work with a lot of very large
internet players who don't necessarily
know that much about their user
especially when the user comes on on to
their service for the first time they
need more information and the types of
companies that can really give them that
information tend to be telecoms and so
that's where we're seeing a lot
of interest from our clients.
Okay but with GDPR,
how many are familiar with
GDPR in this room?
Yeah everybody, right?
And now the California Consumer
Privacy Act how is that going to change
so we obviously see or field a lot of
questions about GDP our GDP our is
really just about keeping your data safe
giving the consumer control over their
data
and and that doesn't really stop you
from using the consumers data especially
when it comes to fraud prevention so
that's that's one way that we're
handling it and we also see that
whenever consumers tend to be more open
to having their their data used when
it's in a protective manner and so most
of what we do is around fraud prevention
and so it's it's not as big of an issue
what's the biasing in terms of growth
well from our site because we sort of
incubated this whole thing you know just
a while back growth is growth right so
what we saw immediately was in the
enterprise space and contact center
really it was around digital engagement
so be the ability to take api's and
modify what they had was massive growth
but what we saw just in the last I'd say
12 months is I agree with all in his
solutions so we're seeing more and more
enterprises not wanting the LEGO
building blocks but wanting the Lego set
and we're seeing that helped accelerate
adoption to see pass because the Lego
set gives them a roadmap to sort of get
it there and then if they need to modify
it great
but you see more more organizations
taking it as is and then because it's
cloud and agile what works doesn't work
and modify on the fly so solutions and
that framework seems to be the growth
space for us right it sounds like he
attended the last session where I said
that so now that we understand all that
what sector of the business market is
growing where what companies or what
market sector the ones are saying I want
to reach out and hug this C pass concept
I can't live without it and I need it
and I need it now so it's a good
question I don't think any sector says I
love this C pass I need to embrace it
what they're saying is I need to engage
and be involved with my customers so
what for example what we've seen is
retail is one of this massive segments
that they need to be constantly engaged
with their customers over and over C
Pass or framework whatever's giving them
the tools to do that at a quick and
agile sort of manner so we've seen
massive growth in retail the other one
which was surprised me
I think there's a massive market
opportunity was you know healthcare and
medical because of the security and the
compliance but what we saw was a massive
adoption about engage again patient to
doctors facilities engagement is
massively in part important in the
healthcare sector
so you're seeing tons of investments in
trialing using and addressing that
segment and what you're seeing is an
opportunity for those C Pass providers
that want to look at compliance and
compliance issues around healthcare
there's a huge global opportunity in
that segment which of you guys the three
of you are involved in healthcare how
you guys handling compliance painfully
painfully painfully is a naked man
sitting on a chain-link fence and
somebody comes by and pushes them
backwards that's painfully well that's
why some of our products get users yeah
it's something that just has to be
worked through you know we have to in
the segments of market so we operate in
obviously we have to comply for instance
like talkbox being HIPAA compliant for
for medical verticals but it is just
something it's like gdpr I mean I don't
know how many people here were involved
in the GDP our compliance race you know
probably quite a few so it's 11 the
battle scars these are things these are
things that just have to be built into
the businesses I think from a user
perspective it makes customer experience
sometimes a bit more challenging because
there's extra steps in terms of user
experience or customer experience but
know it's something that we have to work
on let's be done
so where are you seeing the consumption
what group so I think industry wise
financial services and medical are
definitely in the lead
the other major sector that we're seeing
is multi branch retail although that
one's driven by a huge adoption of you
Cass and then a whole suite of
applications that they're interested in
that tend to be kind of C passed by type
base so let me try and bring that down
from the 30,000 foot level to 5 feet
is that to fill gaps that the telco or
the UK's provider doesn't have a service
offering and they need something so they
come to you guys and say we have this
gap what are they doing well I mean I
think it goes back to your point about
contextualized communications which is
that all all businesses are basically
looking for a way to kind of streamline
their business operations and to embed
communications within the processes it
gives a better end customer experience
it helps to kind of make the business
more efficient
the problem though tends to be that when
when companies are offered bare api's
they don't kind of really recognize what
it is that they're being offered or
understand how it is that they buy them
or use them so I think we're seeing a
kind of a whole move towards you know
simplified and kind of package type
solutions that they can take to market
fairly quickly and then adapt using the
api's to their own to their own back-end
systems and processes so what I just
turned was the developers are good at
building stuff that they can't
productize it and you needed to
productize it and bring it to market
with a wrapper around if it says this is
good for this solution yeah I mean we
started selling C pass about five years
ago and the customers that we went to
talk to just didn't quite understand
what an API was and I think it goes back
to the point that you were making
earlier about you know the generation of
C pass one dot on what was all about
kind of evangelism and kind of educating
the customer but what we found was that
even by making small kind of
demonstration type applications you
managed to get to the marketing teams to
the business teams to the folks who are
trying to solve real types of business
problems and some of those you know
early experiments that we had just from
you know marketing initiatives have
evolved into full-fledged products as as
customers have said yeah I like the
concept of the api's but I really want
you to give training you know give me
something that's going to kind of work
out of the box well this is great that
we know where it's been where's it going
Stacey where is deep house going in
general oh man that's a great question
we definitely is
people adding more intelligence I mean
as we've been talking about definitely
higher level solutions so not
necessarily needing a developer no
offense to all the developers here to
create a solution adding in artificial
intelligence so that things can be done
without human is definitely a place
where we're see past is moving we see as
you were sort of talking about a little
bit earlier some of the big player like
the big cloud players we see moving into
the space and offering high-level
solutions in conjunction with some of
the other solutions that they have so
for example AWS has a bunch of different
solutions and they're moving more into
the sea pass and telecom space in
general so we see a whole host of things
going on in the industry how many of you
have heard the words digital
transformation you know I go back to
what our opening keynote was talking
about Punxsy acts and I used to spin
Punk records so in the 70s because one I
had a job so I could buy them in the
States and two I had friends who were
doing a show so because I had the
records I got to do the show too and I
remember that whole movement and how it
stripped everything down and then yet we
had digital transformation was this big
turn when really all it was was making
things work in the digital age
rolling how is C past playing into this
all digital transformation is this goes
up with digital transformation and my
response yeah I think say the question
right if you don't want to answer it's
okay
the transformation has was you know one
of these overloaded terms that's
probably has been abused over the years
but for our you know we see a lot of
opportunity in that space digital
transformation I think is moving from a
procurement strategy to an API strategy
I think that's the fundamental
difference and what I mean by that is
CIOs or CTOs are no longer tasked with
hey can you buy a bit more of this stuff
for cheaper that doesn't really make
sense anymore because people are
overtaking them the digital nature
certainly are taking everything
the revolution the transferwise is that
you that you mentioned earlier so there
really needs you know in order to
transform in order to keep up they
really need to have to adopt an api
strategy as opposed to just a pure
procurement strategy and probably one of
the areas you know where we're going
with this is kind of the theme of this
conference you know a con sexual
communication I think will move far more
to things like conversational interfaces
everybody predicted the death of voice
when you know the OTT started getting
greater and greater share but you know
we still speak as human beings to each
other you know we communicate the best
relationships are are created through
great conversations so I think you know
conversational interfaces voice all that
kind of cool stuff this is where we're
going voice hasn't died what's just
simply changed as what service it goes
over and who you pay it used to be what
wire it goes over and who you pay when
Vonage first launched because instead of
paying two telco your ping bond is it's
coming over cable I the digital
transformation and see pass and what I'm
hearing and you're in the front lines of
this with next mult is a little bit of
taking the power back away from the
so-called purchasing department or the
IT department and moving it to the front
lines of who really needs to know and
have the services that work which is a
little bit of what I heard from our
opening speaker where are you seeing
that within next MO and what are some
really good examples of customers who've
said forget the IT department forget the
purchasing department this is what I
need and this is what I needed to do and
I needed to do this yesterday yeah so
it's good it's good questions so some of
our customers are involved let's say in
the context space so typically it would
have been you know how do we have to be
scale as business let's just you know
add more seats or let's add more boxes
hence you know the
were generally driving almost the
customer experience customer experience
obviously the becoming so so important
in terms of purchase decisions that we
heard earlier from Adrian and you know
the velocity of being able to liver
those is is is moving to to the other
other departments so for instance in the
context in this case we're seeing
companies utilize some of our products
and utilizing augmentation so you know
agents receive calls using our api's and
third party API through our partner
program having augmentation in terms of
suggesting based on sentiment of those
calls so you know procurements wouldn't
never be able to solve that kind of
problem or solve that kind of user
experience so I think that's where we're
starting to see the shifts and momentum
now DP where are you seeing the shift to
the growth in CFS in a specific sector
and there's a vertical Iser as a
horizontal well obviously I mentioned
vertical markets that are so involved in
customer engagement that see past makes
common sense but the reality of it is
every industry is being disrupted so
digital engagement is not an option it's
a requirement we're seeing it everywhere
from SMB mid market all the way to
enterprise now the way they consume and
leverage z-pass is different my
philosophy or where we see this is today
we talk about siloed technology you cast
Conte that you brought that slide with
all those acronyms the reality of it is
is it's all bogus really it's digital
engagement and what you'll see is the
morphing of all those technologies to be
one type of sort of I'll call service
that companies pick and choose what they
need and what you'll see is a lot of
those overlying products will be built
on the foundation of a I don't want to
say C pass but that type of
architectural cloud service and we're
already seeing it today when when you
look at partnerships the other big thing
is not one provide our C pass provider
can go to market and say we do this and
we're gonna grow exponentially just on
this one service where we're seeing
massive growth as partnerships so for
example healthcare we partner with many
X Y well they're they're basically the
developer community
in that healthcare segment we're
providing valuable services to augment
and help them have a broader segment
partnerships with the big guys like
Google I mean AI is massive growth if
you look at what we do in retail
especially I'll see you fast AI is
becoming a cold you know a mainstay
they're not going to look at an
investment in digital transformation
unless a I as part of it well we as
Avaya
yes we have a technology but to say that
we could deliver best debride is a tough
task so what we do is you partner with
the likes of IBM and Google and Amazon
so people can pick and choose what they
need in that partnership or building an
ecosystem even we we partner with next
moment in some segments right is the
idea is to be able to deliver more at a
broader growth to a horizontal market
that all required digital transformation
to ensure that this is gonna be
successful and the reality of it is is
that's what I see is that it's not a
siloed seabass story it is a
collaboration engagement story that's
gonna cover everything you guys a friend
of Me's yeah you know he probably don't
aware of it but we do we leverage an
International for example I want to grow
people want to have access to my
technology in different markets that
we're not quite there yet I'll partner
with an expo right to give me some
foundation or expansion or early on
there were some ap is that maybe we
weren't ready to expose well partnering
with a another vendor it has API so our
community doesn't get halted and can't
go further you helping them grow and we
also know that Weis but I agree 100%
with what David saying and just to plug
my colleagues talk so so Marc's
Emerson's giving a talk late about the
partnership program that's at next month
but you know I even see the partnership
program as kind of the second pillar of
our product organizations that important
okay so we see where some of the growth
is coming from but we all know that
there's a lot of Blues pain and agony
associated with growing any business and
Trust with 47 exits I know and I have
the scars of the companies and then
sleepless nights
and the wonder if we can ship this on
time and will the market like it and is
the media going to cover it and will be
analysts be available to be talked to so
we can get some endorsement and do we
have the beta customers lined up yet
there's a lot to take this idea that's
built on a CPS platform that that's
going beyond the developer stage and
it's now incubated and it's now
productized and service creation is one
of the terms you hear about product is a
shion's another go to market and yet
it's like pushing the boulder uphill
what are some of the limitations you're
seeing Stacey - the exponential growth
of CPS you know it's a good question and
and I saw this question and frankly I
couldn't think of anything I just I see
steep-ass growing so much it seems like
like exponential growth to me so I'm not
sure that there is that much limitation
at this point as you guys were talking
about earlier a lot of companies have no
choice but to integrate communications
into their business processes into the
way that they communicate directly with
their users people expect now to be
notified on a regular basis when
something is happening people expect
this very personalized communication
with businesses people expect to be able
in the sharing economy to be able to
talk to each other via you know various
forms of communication and we've seen
all of that integrated into you know
into various different company backends
into the way people use services and so
I mean I guess the limitation at one
point was having enough developers
having enough time to develop something
just you know enterprise cycles of
integration anyone who's in sales knows
it takes forever to actually get get an
API integrated
somewhere so now that we have these
solutions where people can go in and
just drag and drop it's very simple to
use it makes everything much faster so I
don't see a ton of limitation and most
of the limitation that I do see frankly
is just business limitations so for
example I know a lot of companies that
want to integrate whatsapp into their
into their you know flows and whatsapp
can be let's just say that they're
taking their time integrating businesses
so but that's really a business decision
on their part that's not any kind of
technical limitation that's that's just
them making that decision so that that's
the main thing that I see holding
holding integration back so in that case
the lack of openness right there's a
limitation exactly Phil what do you guys
see well we try to kind of bridge the
gap between the carriers and the
customers that are wanting api's these
days so our job is basically extending
carrier networks out and their services
out and so the limitations that that we
tend to see are those old-style back-end
systems and the ability to be able to
tie into existing building systems
existing provisioning systems the fact
that carriers don't necessarily have
api's internally for a lot of the
services that they actually offer so
being able to sell phone numbers for
example can be quite a challenge when
they come to you on an Excel spreadsheet
so you know it can be it can be very
time-consuming and challenging for an
organization to kind of scale and grow
when you're dealing with you know multi
months or multi years of integration
schedules and very large brands and
legal and departments but those
companies realize they have to respond
to what their customers are asking for
which is the ability to embed their
communications otherwise they know that
those customers are going to go and get
them elsewhere it's really funny you
talked about the telcos so the survey
that 5% of you answered almost 75% of
the comments were aimed at the tell
it's like you know it's like there are
pinata
I don't know what pinata is he's going
you hit it you hit it and the candy
falls out well a lot of you all thought
telcos dead the telcos on life support
telco doesn't know what they're doing
telco can't get anywhere telco is gonna
be replaced these are the kinds of
comments we saw and this is true the
telco is dead the telco is on life
support the telco is being beaten by
startups every day and I don't consider
vonage a telco I consider them an
information service provider because
they've branched out to do so many
things and if you ask executives of AT&T
five years ago they would have told you
that information server are they gave up
being a telco we know the telco is here
I'm not gonna do an imitation of Freddie
Mercury and bend over backwards but
literally the telco has hit that wall
they can't innovate they can't initiate
they need to go to this group and that
whole other group on the slide of the
the future all those guys all of the
telcos custer's would have gone to the
telco I used to say in the dawn of voice
every one of these services that you're
selling we sold lots of them like Grand
Central got bought by Google and high
def conferencing of bought by Citrix and
others which now go to meeting was sold
again that the telco if they bought it
wouldn't have lost market share to the
new guys their top-line revenues would
have been higher not lower nobody would
have left if you gave them what they
wanted but the telcos too aren't adding
it it's what I'm hearing where are you
guys seeing that you're adding value to
the whole communications ecosystem what
you know what's the value add and in
basically what's the subtraction from
the telco because if you're getting the
money they're not yeah well because the
money just of the telcos dead thing I
think he kind of heard that full of
awesome
10 or 20 years a bit of a soft spot for
the telcos if it's I think if you see
them as utilities and utilities can
still evolve and maybe that I want to be
interlaced but I think the the dead part
is them becoming utilities well you know
they'll still be in need for people
setting up you know fiber fiber rings
and microwave links and said that links
and assuming Elon Musk's taluk project
doesn't pan out so what do we bring I
guess it's the democratization of
communications fundamentally bringing
web-scale web skills to as you said
earlier you know build your own telco
just like insane if you think about it
very crazy but mainly I think and it
comes back to the whole user experience
customer experience parts brands used to
expect the customers to communicate with
them on their terms or their social
graphs things have changed
consumers digital native consumers want
to communicate with brands on their
social graphs so I think you know CPS
you mentioned whatsapp earlier and how
easy they are to work with you know
those
those over-the-top services those new
social channels I think is where CPS
really starts adding value so
conversations another buzzword for you
how many Channel I think all those areas
again our opening speaker would have
said stop the buzzwords and bring it
down Stacy what does see pass replacing
I mean what what were the customers
buying before that now they don't buy
the same way that's a good question but
I'm gonna go back a lot don't ask bad
ones I'm gonna go back a little bit to
what you said before cuz I don't a
hundred percent agree that as steep as
grows that the telecommunications
companies lose out I actually think that
in many ways we're adding to the
business of the telecommunications
companies because we're making it much
easier to work with their services than
was otherwise possible I don't know how
many people in this audience have ever
tried to contact a telecom directly and
do business with them it's not an easy
task it's not a fun task exactly this is
how you feel most of the time whenever
you're doing that and so we actually
remember way back in a day we use level
3 as a vendor as our very first voice
vendor and we literally had to beg them
to be a client we had to go in and ask
them multiple times like please let us
connect to you please we want to give
you money like please and it was very
very difficult because they really
didn't want to do it
we found that when they had $100,000 a
month minimum well something like that
yeah I was it was it was crazy which
came down from a million dollar a month
yeah so I mean these companies and I
mean if you're doing billions of dollars
a year like a small you know $100,000
your client is is not something to spend
time on right and so we've made it much
easier to use their services
and so we're bringing in my opinion
we're bringing them more clients and
more use cases than they otherwise had
and we're also explaining to them how
their how their services are being used
because in many cases they don't even
understand themselves how valuable well
they understand how valuable let me let
me take that back they understand how
valuable their services are but they
don't always understand the use cases
and how they're being used okay this is
not beat up the telco but film what do
you guys replace it well fundamentally I
think what we're replacing is an older
style of telcos doing business which is
built around that kind of a monthly
subscription type of relationship and a
direct touch point what we're seeing is
that digital transformation of carriers
to offering out transactional to
offering out self-service types of
services and it's not just about
providing see pass and api's it's there
kind of jumping on and trying to bring
all of their lines of business and
trying to focus them into into a similar
kind of service model to their customers
and so I think what we're replacing is
an old-style vertically integrated telco
where different lines of business aren't
able to kind of you know interoperate
within their own customers and we're
seeing that kind of kind of normalized
in a way to reach the needs and the
purchasing behaviors of the customers
that they have now and we're replacing
an older culture as they begin to learn
about selling so I think what we're
seeing is that you know see pass was was
revolutionary for the customers and
developers five years ago now it's being
revolutionary for the old-style telecoms
industry as they learn what it means to
do business in that world it's not like
keeping up with the Joneses because
they've been losing the
and they've been seeing the money shift
to tell assign next monthly vote what
guys like that well there's no question
that we've seen a real change in the
last two years and the attitudes of our
customers of the carrier's themselves
we're you know previously a company like
like Twilio was seen as kind of
something a bit interesting but you know
a bit like an insect they don't quite
fully understand it and they're not
quite sure whether it's gonna bite them
or not.
And now they feel the bite, right?
Their large customers are beginning to
to rapidly adopt you know communications
and to embed them and do it and to adopt
new ways of doing business
And they've realized that they have to change in order for that to take place
so we're seeing this within the last two years a totally new approach where time to market is key
where the idea of using public cloud
telecom services or service providers to
bring your network to market you know
was was anathema to some of these
companies and now it's like yeah we've
got to get out there it's more important
that we deliver in the the model that
our customers are demanding and that we
get to market quickly than it is that it
runs within our own network so it's a
total cultural shift.
So without talking
about yourselves and without talking
about anybody else up on stage I want
each of you to talk about who you see is
the rising competition in the CPaaS space.
Who are the rising stars that are changing the game?
And as an old colleague of mine in my days with the
Flyers would say who's the, Pert would
ask who's the company you hate to lose
business to the most?
Because that's the
one that's usually the rising star and
if you don't ever know who you're losing
business to you're not in the game.
So who is that?
I can't talk about myself?
No
So you know I see it from a bigger threat
so I think that CPaaS is evolving in the
sense that you had the traditional
framework guys now going up stack and
then you had the traditional people
trying to re-morph what they have and
trying to go down stack, to me that's not
the rising star. The rising stars are and
I see them every day
I look at the looks of Google and Amazon
you listed about four or five of the big
players Microsoft they're really in the
space already but they don't really care
that much about voice at this moment
they care about though engagement
customer engagement to me that's what
CPaaS is. It's not just about voice so
those to me are the the rising stars
they help us but they also are massive
assaults on the industry, which is good.
They'll help you until they eat your lunch,  they'll make you lunch.
You got to make sure as a company you're always evolving and creating values
So those are the giants.
Who are the real rising stars?
I used to call them rookies, 
the guys are just starting
They've been around but now you hear about them
Roland?
Hmm
The concern about competition?
Yeah becomes your competition
Okay, I'll be slightly controversial 
maybe dodging the question
And I would say it's the customers actually
like if you think of some of the digital
natives, customers that are actually
adopting CPaaS technologies and then
extending them
I wouldn't be surprised
if we we start to see some incubated
rising stars out of out of customers
especially the larger ones I mean you
can take it to the extreme you look at
people like Netflix who who drive like
such an amazing amount of cool
engineering and then open source it for
instance so that's kind of in the cloud
space but I see I see a future where
maybe that could also happen in the
communication space as well like uber is
building a lot of their own stuff yes
uber was using all you guys and less and
less
mostl use us less and less Jason drove
you can build a telecom system he
already did in the past but exactly as
well yeah you know they need you guys
exactly
kind of thing yeah so you see that you
know we work companies like that you
know get the connectivity from a telco
or from a fiber provider but build
everything else yourself yeah you'd be
surprised that's like companies you
wouldn't even think of
I have very large very large innovation
teams digital innovation teams I think
Domino's is probably one that comes to
mind for me like the kind of stuff that
they doing is it's pretty cool about
these but yeah on all levels right like
knowing where where your pizza is after
you've auditors which is kind of
reflective or they've learned from the
digital engagement model that's a big
for have and you know we're all dopamine
addicts and we all want to be updated
every every second about what's actually
happening what's funny you bring up the
pizza bot and the locations we talk
about location and Makena and makino but
what that's done is that's eliminated
people calling where's my pizza but they
also done it since they got rid of the
30-minute guaranteed delivery because
they were killing people because the
drivers are running over people
so no more 30-minute delivery guarantee
but at least now you know where your
pizza's what do you say I agree with
these two frankly I don't see any I mean
I'm sure there are small companies out
there that are gonna eat all of our
lunch that we just don't know about yet
but where we're seeing a lot of
competition is from the big players like
Twilio we see competition from the likes
of AWS potentially Microsoft potentially
Google Google is doing some really
interesting things when it comes to
telecoms they clearly have aspiration to
be a telecom themselves in the future
and I'm not saying that with inside
knowledge I'm just saying that with
looking at what they're looking at the
services that they're putting out in the
direction that they're trying to go so I
think that they're definitely a threat
and I think a lot of the telecoms know
that they're a threat in the future so
that's I mean that's really what we're
seeing on our side Google to your point
is a telecom Google Voice project by
Google Phi duplex Wolverine the
integration into G suite Google
Microsoft Amazon Facebook
fangs don't rule out Salesforce don't
rule out anybody in the CRM space
because they're one step to you guys and
you guys are one step to them and we're
all connected contextually thank you
very much to our panel thank you very
much to our audience there's a wonderful
break inside
you
