Hi I'm Casey
and this is enlightened digital.
Today I’m going to talk
to you about color theory.
As a creative, This is one of my
absolute favorite subjects.
So when you think about it every
color that you see in the whole
wide world makes you feel
something different.
So when you're approaching your
branding and all of your
collateral you really need
to think about the colors
you use because they all elicit
different emotions.
So I'm going to take you through
the full color spectrum so
you can get a little idea of
what each one means.
Red it's the color of fire.
It represents energy, strength,
action, and passion.
Yellow stands for freshness,
positivity, happiness,
intellect, fun, and youth.
Orange combines the energy
of red and the happiness
of yellow to give us a joyful
feeling of sunshine, creativity,
adventure, and enthusiasm.
Green is the color of nature.
It represents growth,
harmony renewal, and success.
It also represents money
and Wall Street.
Blue is the color of the sky and
the sea and represents
depth and stability.
It also symbolizes wisdom,
trust, calm, and honesty.
Finally
purple represents royalty.
It also represents
imagination and spirituality.
Thanks for hanging out
with me today guys.
Now go forth and brand with all
the colors of the rainbow.
