
English: 
In my channel i have an intro
that I do in every video
i say G´day parceros!
and G´day (good day) is good morning in australian
the country where I was born and raised
so I would really like it if
everyone can help with a
G´day parceros!
a la cuenta de
three, two
G´day parceros!!
ok, done
i feel more relaxed as a youtuber
well
it seems that the majority of you are
entrepreneurs, is that correct?
can the entrepreneurs raise their hand?
ok good, investors as well
investors?
no? only entrepreneurs

English: 
ok cool
i always wanted to be an entrepreneur
always, since i was a little kid
i don't know why
it wasn't for the figures
I never wanted to gain millions
but what i saw of the entrepreneurs
is that the had freedom
they had control of
of their lives and how they wanted to live
and that really caught my attention
because if we have a goal
of figures, of getting certain amount of money
what happens after that?
where's the happiness?
i've always been focused on
that vision, to have that liberty
and entrepreneurs usually
have financial independence as well
so when I was a kid i sold firecrackers
in school until
i got detention
i sold like hair clips
anything
I mowed the neighbor's lawn
anything

English: 
and after graduating
with a business bachelors degree
and like a good worker i started in an office
and after three months
it exhausted me, i couldn't do it anymore
i couldn't see a life so predictable for me
whit phones, fax's, emails
like a piece of machinery
so i left
i went south
teaching english, anything
to gain money and the liberty
to decide what i wanted to do with my live
i arrived to Canada
with 24 or 25 years already
and thinking "i have to go back to the real world"
i haven't found my path as an entrepreneur
i know i want to be an entrepreneur
but of what am I going to be an entrepreneur of?
so to procrastinate a little bit more
i started a trip on motorbike
from Canada to Argentina
to delay
real life in Australia

English: 
a little bit more
and i passed through Panama
Costa Rica
these countries that have so
much recognition in the world
with their beaches
culture, stuff like that
and i arrived to Colombia
and i saw so much more
so much potential
a lot of things, opportunities
opportunities as a potential
cool life style
and it caught my attention
with an entrepreneurs mind why
are we looking
areas where there are real perceptions
and the market's perception
sometimes those are different
when i arrived to Bogotá
i saw that there were perceptions
of parts in the city
that weren't true
when i arrived 8 years ago

English: 
if someone lived on the south of the 72nd street
people said "that's dangerous"
it's ugly, until Chapinero Alto
and Chapinero Alto is the coolest
they have all of the crossfits gyms
it has all of the vegan restaurants
all of the places like that
so that was a market perception
as big as the actual perception
and that's it
so then I started a vlog
about the things i was learning
in real state
i did it in english
for the english market
because I thought "hey i'm not gonna be the only one
to see the potential that Bogotá, Colombia has"
so i started writing articles
I became a partner because,
to navigate a foreign system
I needed help
so my strategy to find partners

English: 
was somewhere where i knew, where felt i had some strengths
and that was to arrive on google
to get the attention of the people coming
and the people that were coming to Bogotá 8 years ago
not a lot of them where buying real state
most of them rent a place
some of the businesses looking for emotions
but there wasn't a lot of things back then
so i spent 6 years
searching, failing but trying it
and sometimes they say "you have to focus"
but when you're an entrepreneur
an entrepreneur looking for any business
it's hard to focus
so when
we understood that the key to success
was to add value
to the client
like  Javier said
when that's your focus

English: 
you're not going to do what was done before
like when i thought
the life of an entrepreneur was starting businesses
being on google, the clients arriving and that was it
that's not right
but when you start to think on how to add value
to their lives
that's when we start to grow
so instead of a realtor
saying "look here's a property in Chapinero Central
it has  a lot of potential
you have to buy it
look for a team to renovate it
you have to buy all of the things
furnish it and the you can rent it
in Airbnb
and you're going to gain about 12%
good luck"
we can sell it
and get our commission"
that was our strategy
and it didn't go well we failed
that's when we started to add value

English: 
adding time to the life of the investors
that's when we started to grow
when we say:
do you see this apartment, this building?
we're going to buy it for you
we're going to renovate it for you
we're going to furnish it for you
and we're going to manage them
in the short term rent market
because there's where you're going to gain double or triple
instead of renting for a year without any furnish
that's when we started to grow
and we're doing good
we're working in Bogotá, Cali, Cartagena and Medellín
we manage 185 apartments
so we have a big flow of guests
we're 8 partners now
and a 100 employees
that are focused on that

English: 
and my contribution to the team
is been a vlogger
to capture the attention of the tourists
and the investors that come
looking for opportunities
so that's my story
I would like to know what you want to know?
do you have any questions of what we do?
or about what I do or what I know of these things?
I have a question
you talked about partners
and you talked about investors
at what point you considered it was key to have partners first and investors second?
or it was definitively only partners without the need to have investors?
yeah for the moment we're only partners
we haven't open any window for investors
for the next stage we're considering it
and because we're 8
we're 2 australians
2 colombians
and 4 americans

English: 
we are a team that
is understanding
and helping each one of us
to find our strengths
it's a really great team
where we can have a work environment like that
ok so, there's no more questions?
you're in charge of buying the property
let's say in some cases
you renovate or build
and you sell it completely
or do you have another business system?
that is the one of shares
i mean the owner of the state
gives you the management of the state and they become
share holders?
yes it's a model
there are a lot of builders that are making

English: 
how is the business model of the investment plan of the property?
if we buy
when we find a really good state
something that is under valued
where we can add value
and generate higher returns from it
we secure it
and to save money on the public registry expenses
and things like that we sell it directly to the investors
the investors,
want their time and want their incomes
so as a business we focus in that
we have to kinds one for investors and the other apartments
what we're describing is that
there are bigger opportunities as well
like buildings that aren't being properly used
we create a small company (SAS)
and we open it up for the investors to

English: 
be shareholders in that small company (SAS)
so instead of only just one investor getting their returns
it's like a business
and the small company is really just investors
so we're renovating a building
could be in 8 days
we're finishing one on Chapinero Alto
and it has 19 units
and when it's operating
investors will already have their returns
and that model came from looking at how
can we add value to the client
I understand that what you do as a vlogger is get the attention of foreigner investors
how is the process of that conversion of the investment here in Colombia
like, how easy is for a foreigner investor to invest here in Colombia?

English: 
how easy they make the decision, you know with the probable risks
yes well
the investors that decide more easily to invest in Colombia
are the investors that have already visit the country
that already have a colombian connection
they already know what's happening
it's pretty obvious
when they arrive and see the reality here
there aren't as many objections
and people that haven't come to Colombia well that's different
because they have any view they want
that's why I think videos
is the most important thing now
for someone that wants to capture
attention and to show who they are
show authenticity
show who they are honestly
i think video is the most transparent way of being
so part of the strategy as a vlogger

English: 
is to show everything
thats happening here
instead of visiting or ti
or to encourage people to come
done?
my question is
three important points
first of all marketing
innovation
and third management
you and I are in the same sector
that is real state
my question is from the point of management of an AirBnB
properties discounted from the market are found
in 10 different points in the city
is it a feasible model or not?
because you have to clean it
and you have to have it ready for the next guests
discounted how?

English: 
discounted like over there and there?
yes
-ok
yeah for example in Bogotá we manage 47 properties
with one team, is hard work
it isn't easy
but we are having success
because were willing to work more for the clients
because we already have guests
and we pick them up at the airport
with bilingual drivers
we're constantly in touch with them via whatsapp
we're competing with hotels
and that the next step of innovation where
we're going and thats crating a point
a lobby that's inside
this cluster of properties
to take the best of the hotel experience
and the best of the AirBnB experience
and create the next generation of accommodation

English: 
if i as an investor
have a state
and i have it rented
normally not in AirBnB or anything
how much is the difference that you have perceived
of the earnings when you do it through AirBnB
and if I as an investor can assign you the management of my property ?
ok well, a couple of things there
first it's to check with the board of the building if they allow short term rent
and according to legislation
you have to have a clause
by the assembly that says that it's possible to rent for less than 30 days
if that's good
we in some markets
accept properties to manage
so we could do it
we do it because we want to know
how much is the market rate for short time rent

English: 
and about your question about investment income
purchasing on preconstruction
or buying new ones
and renting it without furniture
on average the net after
after expenses like taxes
were talking 3% or 4%
the properties that we've found
that haven't been renovated
the kitchens, bathrooms and rooms that are the same as 40 years ago
we're renovating them and furnishing them
what we do is to put everything in a package
so the investor
doesn't have to spend 3 or 6 months
doing all that process
in the property
and the investment income
of the purchase, renovation and furnishing
we're making results

English: 
in between 8% and 12% net
and that's as passive
as it is without furniture
is something we're generating
each month with 3 or 8 guests
and sending those incomes to the investor each month
what is the role of social media
now with the new way of making businesses
with the clients
...
yeah social media, you're asking what advice do i have for that
well everyones has a cellphone in their pockets
and you've touched it in the last couple of minutes or hours
everyone is there
how do we get to the
first parts of
the feeds
you have to master the algorithms

English: 
what are reading the algorithms?
the algorithms are looking if people are interacting
if they're watching the video completely or not
if they're commenting or reacting to posts
emotional reactions
you can't not like something you know
you can react with anger, sadness, happiness
but you can't put i don't like
you have to put anger
is something weird
the reactions and emotions
the drama
do you think it all works for all kinds of businesses?
yeah, yes off course
yeah the kind of reaction that
you have to generate is different
but yes it's possible
you have to make something of value
so if your thinking of the client's value

Spanish: 
la versión de tu compañía aquí
es como el contrato que puedes comprar de la Panamericana

English: 
what do you need to know?
before needing your product or service
what are they feeling, what kind of content
are consuming right now
before needing your service or product
i'll think of it
and that's it
thanks to everyone
and if you want to keep following
the story of Lifeafar
you can find me on Facebook or Youtube
the channel is called Sam LifeAFAR
life afar in english
thanks
an applause for Sam
we already have apartments in cities like Bogota, Cartagena and Cali

Spanish: 
si sabes los que vas y compras y están hechos
es el formato y solo tienes que llenar los espacios
¿es así como la gente los usa?
si 
-si
si en un nivel personal, como a nivel residencial si
pues el único problema con esos
en Israel, en realidad no se como es aquí
¿que es esto? estas haciendo un vlog
que es esto, un video vlog
¿es parte de mi video?
es de tu video, es parte de tu evento
así que tan solo estoy documentando
tengo una pregunta
ahora en esta era
donde no estas vendiendo ningún producto ni ningún servicio
pero vendes experiencias
¿como vas a
se llama ser ....
ahora si estamos hablando
¿como vas a vender experiencias al mundo de Colombia?
ok pero esa es la cosa que creo

Spanish: 
que vender experiencias se esta volviendo muy popular ahora
todo el mundo esta vendiendo experiencias ¿cierto?
creo que después de que has viajado
y has experimentado todo
no se, he hecho eso, conozco gente que ha hecho eso
y no es la respuesta
y creo que más allá de la experiencia buscamos
relaciones satisfactorias
conexiones profundas
puedes ir y experimentar el paracaidismo
y ¿luego que?
sientes esa emoción por un tiempo pero luego vuelves ¿a que vuelves?
¿que debería durar en nuestras vidas?
¿es la experiencia o es
sentir algo con alguien?
¿pero y si viajas solo?
si viajas solo, seguro, he viajado solo
termino sintiéndome culpable
cuando viajo solo tengo experiencia tras experiencia por mi cuenta
esta todo en mi mente pero nadie más
experimenta eso
me hace sentir culpable, egoista
si lo hubiera hecho con otras personas
entonces se hace mas real
más duradero

Spanish: 
nunca se convertiría en permanente
en la historia de la existencia
así se hace real, mas permanente, mas duradero
no creo que la experiencia de mercado
no creo que genere la conexión a algo más profunda
estoy de acuerdo con el gran Sam Miller
el gran Sam Miller
el esta en el negocio de los bienes raíces por cierto
así que este es su vlog hoy
y estoy muy feliz de que las conocí a las dos
fabris ideas que envió a obra es
directo a facebook
by caiga
