- Hey guys, this is Jacob Cass
and I'm a logo designer, branding expert,
and I've been doing this
for about 15 years now.
This is one of the most
common questions I get:
How much for a logo design?
There's no single right answer.
There's a big range.
But I wanted to give you
some real dollar sign figures
to work from without
beating around the bush.
And the cost of logo design,
generally falls into three buckets.
Budget, mid-range, or high-end.
Budget is generally between zero, free,
or maybe you're using a template,
or up to about $250.00 US.
All of this is in US dollars.
So that's the budget range.
And it can include stock
websites, contest websites,
and off-shore designers.
So, that's that range.
The middle range is what I'm
gonna talk about most today.
And that's what I recommend looking in,
mid-range and high-end for some people.
So, the mid-range is generally between,
say $250.00 to $20,000.00.
It's a big range because there's a large,
there's a reason behind that cost,
the cost of different experiences
if you're working with a
freelance or an agency,
and the skill of each of those people.
So, on my site, I wrote an article,
How Much Does Logo Design
Cost, to go through it.
I'll link to this.
It has a lot more detail.
But to answer the question in
terms of dollar sign figures,
mid-range costs of logo design.
An off-shore designer can be
between $100.00 and
$250.00, or more, depending.
A beginner freelancer,
between $100.00 to $1,000.00.
An experienced freelancer,
between $1,000.00 and $5,000.00.
A renowned freelancer,
so someone who has a lot of
experience that's in demand,
between $5,000.00 and $15,000.00.
And small design studios,
between $5,000.00 to $30,000.00.
And mid size agencies, between
$5,000.00 to $50,000.00.
So that's the middle of the middle ground.
And that's where the most people
will be looking for, I presume.
So, the higher end costs
of logo design, generally,
it's more than a logo design,
you'll be getting strategy,
you'll be getting work
from a team of designers,
so it'll be creative directors,
managers, and so forth.
There're general ideas of
how much you can expect
for a logo design.
And, like I said, there's
more information on this site.
It goes into the value of
design, the benefits of it,
and all of that.
Let me know what you think.
Agree, disagree, and any
other comments, let me know
Thanks.
