- If you've been watching my videos
or been following my social
media accounts for awhile,
you know that my impactful
videos are my jam.
And by impactful,
I mean, videos that bring
value to your audience,
bring profit into your business.
And if you're new to my channel,
first of all, hello, welcome.
I'm Marley Jaxx.
My business is all about
helping entrepreneurs
expand their visibility
and their reach through impactful video.
In this video,
I'm gonna to be talking
about the top three videos
that all entrepreneurs should be making
to attract their ideal audience
and get more paying clients.
I also wanna make it clear
that along with these
three important videos,
your YouTube channel should
be stock full of content
that gives value,
education and entertainment.
To find out how my business is able to
consistently create content
that brings in profit,
I've included a link to my
Infinite Video Impact Challenge
down below.
(soft music)
Video number one that every
entrepreneur should make,
is an educational video
that talks about tips,
tricks, and any solutions
that you've come up with in your industry.
So this video is meant to
position you as an experienced
and knowledgeable thought
leader in your niche.
So think about how to,
guides, instructional videos
and give examples of how it's
worked for your business.
Before you get into that
strategy and tactics
that you can share in this video,
also share a bit of your story,
so that you're not just coming
into this video as a robot
or saying, hey, here's
how I do this, go do this.
Step one, step two, step three,
share a story that can allow your audience
to resonate with you.
Like, was it really hard for you
to find this answer on your own?
How did you struggle before you got there?
How can you paint a picture
of how important this is
that they listen to you?
That because you went
through this from experience
and maybe that's an experience
that they can resonate with too.
They had a similar path
and now found you
the attractive character that
can lead them to the solution.
Video number two, every
entrepreneur should make
is an inspirational video
that talks about your
journey as an entrepreneur,
why you started your business,
basically your origin story
and shares where you are at today.
So talk about what drove you
to find a solution for
others that has helped you.
This video's purpose
is to position you as a person
that your audience can relate to.
Your story is meant to
increase your Know, Like
and Trust Factor.
The really cool thing about
sharing your origin story
is that a lot of the time, the
audience that's watching you
is your before picture
and your after picture,
is where they wanna get to.
That's the transformation
they wanna get to.
Your current reality
is thereafter picture,
your before picture is
where they are at right now,
looking for you
to show them the yellow brick road
to the solution.
And video number three
is a Case Study Video
or a Vlog where you can document a day
working with you
some behind the scenes
of working with your team
or a client.
And this lets your
audience into your world
and shows prospective clients
how you work your process,
and maybe an example of clients
that have amazing successful
results after working with you,
which then makes the viewer think,
well, if I work with them,
I can get a result just like that.
Win.
These are just a few examples
of how your YouTube videos
can position you as the expert,
as the assault leader,
and as the go-to person in your industry.
If you have other ideas
or examples of videos that
have been successful for you,
let me know in the comments below,
and don't forget to check out
My Infinite Video Impact challenge
in the description below.
Thanks so much for watching.
If you liked this video,
hit the thumbs up,
comment below
and subscribe for more weekly videos.
(upbeat music)
