what's up guys in this video we're
talking about branding what is it how do
you do it and we're gonna reveal the
number one
myth about branding
what's up guys it's Brandon from KDMR Music teaching you how to succeed in the
music business and so today we're
talking about branding now in the social
media age branding is a huge buzzword
we've got people like Gary Vaynerchuk
and Casey Neistat and all sorts of
people on the internet who are trying to
motivate you into building your own
personal brand and there's a huge myth
about what exactly a brand is and I want
to clear that up for you today so when
people are trying to launch companies
whether it's a business whether it's a
new product whether you're launching
yourself as an artist a lot of times
people assume that a brand is your
website it's the name of your business
it's your logo it's your company colors
and those things aren't branding
branding is what you consistently do and
I want to just kind of explain and
elaborate on that because branding is
not about your colors it's not about
your logo it's not about any of that
branding is about what people know you
for because without you having our
representing a quality product or
service no one cares what the name is
anyway I'm gonna illustrate that point
with a few brands that I have just kind
of laying around in my office right now
so Arizona tea that's what I've got here
I don't know if you can see it cuz a
little light but this is a can of
Arizona tea or it was now it's empty
right what about this says what it is
we're getting when we open up a can not
much I mean the name is Arizona so I
mean I guess it's hot and you know or
it's hot in Arizona that's really all I
know about Arizona said it's a desert
town or a desert state it's hot in
Arizona so perhaps if you know you know
you're out in the desert you'll want
this and it's refreshing right but
that's not why I buy Arizona tea and
that's not what I'm thinking about when
I buy an Arizona tea the reason I buy
Arizona tea is because when I was a kid
we used to visit my grandmother all
summer in New York and it was super hot
outside
and we would come inside from playing
outside all day my grandmother would
have these cases of Arizona tea and so
we drink them we drink like five or six
of them because they were like 1/4 of
this size and it was just fun so when I
think about Arizona tea I think about
the memories associated with you know
those summers in New York and I just
want to taste something that transports
me back to when I was a kid that's a
great thing about Arizona's brand to me
I don't know what they set out to
achieve with their company colors or
their logo or I don't know what their
mission statement is I just know that
when I drink Arizona tea I feel like I'm
a kid again and I love it so that's
Arizona tea just to show you that the
name doesn't matter again here's another
thing I've got laying around here and
perhaps this shows how unhealthy I'm
being right now but Reese's who is Reese
I don't know who Reese is I'm sure you
don't either all we know is that whoever
Reese is he came up with an amazing
combination of chocolate and peanut
butter it tastes better than any other
chocolate peanut butter combination out
there and so what I'm in the store and I
see a Reese's Cup I'm way more likely to
buy it because I trust the Reese's brand
so again it's not about what their name
is these could be called peanut butter
patties I'd still buy them because they
taste amazing so it's about what you
consistently do Reese's Cups always
tastes the same they're always the best
out there and so that's what you've got
to do in your music career so let's
let's bring this back to music right so
what are some good examples of a
personal brand or a brand in music let's
talk about Eminem Eminem we know his
music is about being the underdog it's
about rising up to challenges right when
we see Eminem he looks very unassuming
he looks like he's still in Detroit you
know like he still might be fighting -
you know rise up the ranks even though
he's the best selling rapper of all time
Eminem's music speaks to his brand his
image speaks to his brand but we only
saw
see those things with him because he
consistently delivers on this this
underdog idea this this mentality that
you gotta rise to the top no matter what
you got to keep fighting and that's why
we love Eminem who's someone else
it was another brand let's talk about
Michael Jackson Michael Jackson was like
the coolest guy ever he's a smoothest
guy on the dance floor he's wearing the
flashiest most glittery outfits he's a
showman everything he did was about the
show so out the sizzle it's about the
moment and so when you think of Michael
Jackson you think of excellence you
think of the best dance move you've ever
heard you think of the best but the best
dance moves you've ever seen think of
the best music you've ever heard or at
least the most fun and that's what
Michael Jackson represented so your
brand again is not about what colors you
are right I don't care what color your
website is if the music's good I'm gonna
listen to it and if it's not I'm not
right now there are certain colors that
we associate with certain feelings right
so KTM our music one of our accent
colors is green because we want to help
you make money with your music and so
that green that maybe will
subconsciously remind you of money but
when you come to our website you're not
coming there because the website is
green you're coming because we're
helping you learn how to succeed so what
you've got to do is decide who you are
as an artist you've got to do things
that are gonna consistently relate to
that brand image right if your idea is
to be a fun artist right you want to
always have fun you're not gonna do a
song that sounds sad or depressing
you're not gonna do a photo shoot where
you don't look happy because that's not
communicating what your brand is about
and that's what branding is branding is
knowing who you are and knowing who
you're not so that when anyone sees
anything that comes from you they know
that's got to be from you so that's it
for today's message on branding Hey look
the music marketing guidebook is
available for pre-order right now we
talked about branding we talked about
marketing you talked about the
foundations
how to build a successful business in
music and how to expand your reach how
to get more fans how to find more
listeners and of course make more money
with your music
so that pre-order links below along with
every other way to stay connected you
can join the indie club you can follow
us on Facebook or Instagram or Twitter
and you can subscribe to our podcast but
the links will be in the description
below peace
you
