if people cared that much and they were considered
a true fan you could charge you could develop
a package so let's say that i put merch and
a book together and for some reason it totals
out to 100 and the 1000 people buy it hundred
thousand dollars so there is i'm gonna talk
about theories and practical applications
of things that you can do talking about a
stream i'm actually going to use this exact
moment as a example so we're going to go over
a theory and then a strategy to content creation
it could be of anything literally think of
anything you want to do on any given platform
and you can wrap it around this and it'll
probably work for you given grit to just do
the work this can really apply to you so we're
going to go ahead and switch over okay so
above i got all these tabs we'll go through
one by one i'm going to explain each one so
this first tab is about 1 000 true fans 1
000 true fans you can develop a following
of a thousand true fans basically anybody
one number of a thousand people that would
follow you from anything that you do let's
say that at any given moment at any given
time i could hit go live on twitch and there
would be a guaranteed 1000 people um that's
not to say that there won't be more than a
thousand some people can hit live and have
20 000 people this number grows exponentially
but a thousand is an easy number for people
to understand it's a kind of lower number
it doesn't seem like oh i have to have 50
000 people 100 000 people millions of people
a thousand seems a little bit more tangible
so let's say that you got a thousand people
that give a lot of love towards whatever you
do let's say that i'm a twitch streamer i
get a thousand people hit live i decide hey
i'm gonna make a book about my journey in
life becoming a twitch streamer what's led
me to this point and i'm gonna charge 20 bucks
to it guaranteed one thousand sales right
out the door twenty thousand dollars not bad
huh you can get one thousand true fans like
if i stopped okay go back to the thing if
i sold the book for twenty dollars guaranteed
thousand sales twenty thousand dollars that
would that would do so much imagine be able
to get twenty thousand dollars just like that
wouldn't that be crazy and if you sold it
for thirty dollars thirty thousand if people
cared that much and they were considered a
true fan you could charge you could develop
a package so let's say that i put merch and
a book together and for some reason it totals
out to 100 and the 1000 people buy it hundred
thousand dollars imagine doing that a couple
times over you can make over a million dollars
a year and it's not to say that this is dedicated
strictly to money it's that with money there's
a lot more opportunities and stuff like if
i had my 1000 true fans and even sold something
for a dollar that would cover my expenses
for the month so that's kind of uh like i
said an easy number to wrap your head around
that's a good goal for people to set one of
my goals thousand viewers that's it if i get
that number that's cool so moving on to that
i'm going to show you guys a little bit about
what i did to try to get that number before
i discovered this content strategy so some
of you guys might know back in the darwin
days i decided to upload a video a day for
a really really long time it was usually just
twitch clips that's why i pressed so hard
on people getting twitch clips for me is i
would post a clip a day for a really long
time some of which are some of my most viewed
videos so i would go down here a clip a day
for a really long time first link in the description
would be my twitch so see there's like 140
views here 45 15 27 you know the way that
i would explain this to people is imagine
if you get like a caller like a sifter and
imagine each individual person is a grain
of sand and in that grain of sand sometimes
there's like diamonds you know there's valuable
things and that's what i would consider a
true fan is like a diamond like a diamond
in a rough but let's say that i put out tons
of videos a video a day a clip a day and people
filter through that there's gonna be one person
eventually that goes hey i like this clip
i might like this person go to description
hit the link drop a follow boom that's more
likely to be a dedicated true fan and consistent
watcher than anybody that might just skim
through and give you a couple seconds um some
people that i consider a true fan would be
creeper or liar people that are constantly
here rain or shine high or low they're here
so i put out with this content to try to filter
through people it would kind of make a funnel
and which what's funny is the strategy that
i'm going to show you guys is described as
an upside down pyramid a funnel so be like
put a whole bunch of content out filter through
the people all the way down to one direct
point which would be your twitch so to give
you guys a better example some of you guys
may know of a guy named garyvee he is an entrepreneur
he's developed many many many companies this
guy is a inspiration icon millions of followers
across everything i actually was coming across
some of his recent youtube videos he has a
slideshow 85 piece slideshow about the content
pyramid i'll actually drop this link down
for you guys to click if you want um if i
decide to cut this up into a youtube video
i will also get the links and everything i
have them down in the description for everybody
he goes to describe how he does his content
and basically turns one long-form thing into
different pieces of content so i actually
had written down here it is established pillar
content so you document something you create
based on that you distribute you listen and
you create and then distribute again so what
i could grasp from it i watched a video of
a guy that tried to explain it is let's say
that i took my weight loss journey and i documented
it an entirety of it and i took that and made
one long form video and then i took small
clips and distributed it across things yo
what's up thank you for the follow appreciate
it how's it going like i was saying imagine
long-form content you take clips kind of spread
it out basically get yourself seen in as many
ways as possible constant content like be
in people's faces enough to where they go
you know what i might i'll just click it like
give it a shot so the way that i've been doing
that and had done that was i took every single
clip that i got of darwin post so they got
people here they followed and i've actually
the way that i'm doing this now is based on
this example this is gonna be a long form
content i might uh get little golden nuggets
of things here and there drop it on like tick
tock drop it on uh twitter instagram i've
actually done that a few times i decided to
get tick tock again to post all my gaming
content small clips so i've actually done
that and gotten let's see uh 407 views 848
almost 4 000 on a on a twitch clip yeah 444
like look a thousand views here 4 000 views
there posted this clip yesterday 290 to 289
it's just ways to get yourself seen let's
say i'll actually drive you guys through this
process of uploading a clip so let's go to
my clip manager i'm going to do this the entire
way that i would do it let's say that i made
a youtube video and stuff and i was like okay
i'm gonna upload it i go to create go to upload
drag it in here fill it out like a normal
youtube video description tag the whole nine
yards and i was like hey there's a clip if
i want to go to most viewed clips i'll actually
i'll upload one i'll upload one right now
let's let's find one i'll go through the whole
thing you guys can watch it so i get blown
up by a creeper here we'll watch it all the
way through i was not happy okay so thankfully
twitch has integrated a spot where you can
just hit download you download the clip it
pops up in the top right i can go over here
to tick tock and go hey i want to upload a
video it takes me to the upload tab for tick
tock over here my downloads decide oh i'm
going to drag it right here caption something
let's see i wanted to make a fence a creeper
had other plans that's it there you go so
i'm going to show you guys exactly what i
do to try to get hashtags that i feel like
would be a good option we're of course going
to plug the twitch in the description here
and then what i do is i use a website called
display purposes this is mostly an instagram
hashtag a curator it's kind of like what are
the top hashtags for any given topic so we
can literally just put minecraft and it gives
all of these i just feel like the top instagram
tags will probably also be top tick tock tags
it doesn't doesn't seem impossible to me so
we're gonna use that as an example it also
helps if you just press a random letter after
whatever like a random letter and you find
a tag see minecraft a like it's got 41.6k
views why no one knows it's not like it's
not a very search for thing minecraft avatar
see very unique things that most people aren't
searching it will actually shoot for the lower
tags see there's some that are just gonna
it's gonna be hard like tutorial 1.6 billion
views why minecraft 101 boom just hit every
random number like what is this what is this
random tag with 36k views who knows minecraft
kid there we go we'll just take out this avatar
thing real quick so that's basically it that's
all you need to got the caption i'll drag
it over here where i get blown up so that's
it you just hit upload it'll be there so we
can check back later and see what this did
if anything if it gets tons of views if not
but the best part is you can go through on
these little tiny things whatever you get
from a video and like i said you can just
throw it in here you could could really based
off of how i made all my videos over the darwin
game i was able to make months worth of daily
uploads of tiny clips for a really long time
and at the moment at least from whatever i've
been able to tell as well as what i've heard
from others is the algorithm really favors
people that daily upload it takes into consideration
of like how much content are you putting out
and are people enjoying it so that plays hand
in hand so having these little clips you might
have one thing that pops off and it gets thousands
of thousands of views and it might be the
one thing that you need to make it make it
in the community even down to i have a clip
with 161 views one with 46 146 141 138 like
those are potential people coming to whatever
you want to view so you can get i have 156
subscribers and i've barely even tried on
this channel and i'm almost over a thousand
followers on twitch as it is growing every
single day so my plan is to take long form
content like this cut it up on youtube take
small golden nuggets and be able to put it
across every social media uh snag somebody
that might be able to enjoy it and maybe reel
them in and then develop a community based
off that and then positively push forward
based on that seems like a fair plan to me
seems like it could work like i said there's
an entire 80s 85 slide thing about how gary
goes through and has content made at some
point i could even hire people to do this
kind of stuff like he does so it can make
instagram based content twitter based content
youtube based content all kinds of things
and that's kind of the plan so i'm gonna do
that and see how it moves forward it's september
the 2nd 2020 eight days from your boy's 22nd
birthday so we're gonna apply it and then
see maybe a month down the line two months
six months down the line where it ends up
you
