If BIG had been founded with the-
- purpose of building just one building -
- this was gonna be the building!
So we had to win this competition.
The basic idea of LEGO House is
that is has to be an inviting, engaging -
accessible and public building,
both on the inside and the outside.
An environment
where anything you can imagine…
…you’re welcome to do it.
Similar to the LEGO bricks,
you don’t have to follow the recipe.
The recipe is just there to get you
inspired or get you started.
The building is built
like you build with LEGO bricks.
It’s a cloud of overlapping galleries,
and inside there’s a public square -
- that’s for everybody,
also the citizens of Billund.
And you can see that we really have
a long distance to the ceiling - 
- so it has the generosity -
- to make it a truly public square
even though it is inside a building.
