welcome to the top ranked marketing
digital news I am Joshua Nite and I'm
Annie woman well you are not took me on
at all I am NOT but I do like to
moonlight I ask for her from time to
time we could have at least worn like a
blonde wig
you know it's shocking yeah I look over
Tiffany's well I know I've been trying
to fool myself that Tiffany is not at
PubCon having it's so much fun and
giving tons of cool takeaways for the
top ranked vlog but that indeed is where
she is
so you can check out the blog for
takeaways from her and for the news
thank you very much for joining me happy
to be here
so first story this week is something
that's just kind of fun and unique for
marketers Facebook has rolled out these
3d photos have you seen any of these yet
I have not no you must not be following
like the latest cutting-edge visionary
dudes on the Facebook's but are there
any cutting-edge visionaries left on
Facebook or just me anyway so these
things you can take photo in portrait
mode with the iPhone 7 or higher and
then Facebook's AI elves and gnomes will
kind of figure out what's supposed to be
around the corner so if you kind of
imagine if you're just kind of looking
like that like that up and down just a
little tiny bit but just enough to kind
of catch your attention so this is
something that's brand new I think it's
really attention grabbing if you're a
marketer I think just the value and this
is the novelty I did spend like way more
time looking at somebody's dog than I
usually would on Facebook because I
could go oh how did it know that the dog
had a stripe on its side oh so just that
one that little thing give you a little
more time on page have people talking
about the cool things your brain can do
awesome well speaking of social media
our next story is all about snapchat
snapchat released some data on their
users shopping habits most importantly
they revealed that snapchatters are 20%
more likely to make a mobile purchase I
think if I work for snapchat that's
gonna be something I want to say to
marketers yeah absolutely
other big data points reveals were that
of their big-box shoppers so people who
like to do all of their shopping in one
place like myself
they are 2.9 times more fans of burgers
and they're also 1.8 times more likely
to be fans of tech and gadgets I see
so if you're a fan of like a high tech
burger then you're kind of rolling all
those things together yeah you're
hitting all those notes other data
points were revealed about you know
their luxury store shoppers and what
they're big fans of also about apparel
shoppers as well but this is all just
really snapchat flexing its muscles and
trying to say that we do have the
shopping data to power your advertising
it is interesting to see them make a
play to be more of a legitimate
marketing place instead of kind of a
sandbox for the kids because you know
the kids have lots of money it doesn't
belong to them but you know they'll
spend it but they have it yeah so
snapchat is I feel they're trying to be
a world class bleeding-edge best in
class cutting edge if you just threw up
in your mouth a little on hearing all
those buzz words you're not alone by the
way there is actual scientific data to
base to back that up PR firm boast bar
and propeller insights got together and
they asked a thousand b2b
decision-makers which to me is another
buzzword anyway those decision makers a
little bit of corporate synergy there to
find the buzz words that they didn't
like so 88% of these pure folks not
surprisingly said that cliches can harm
your company's credibility and the top
offenders are in order disruptive if
everything is disrupted that nothing is
and yet let's be honest there were a few
disruptors you know uber was a disrupter
Airbnb
nobody's gonna disrupt like pizza no you
know he's just any a bleeding-edge was
definitely one world class a
best-in-class and cutting edge so it
seems like we're getting to the point
where people are seeing through these
buzzwords and they know that they don't
really mean anything like best-in-class
it's kind of an empty phrase so I would
say let your solution speak for itself
just show how awesome you are and show
how unique you are by not talking like
everybody else and you know it's that
authenticity thing keep it real and you
won't
have that buzzword problem absolutely
good lesson for us all there I think and
what is digital marketing news without
covering a little something Google
related mm-hmm new this week there's a
new design for ads that appear in the
Google discover previously known as
Google now our Google feed and that was
the feed that showed up in the homepage
of the Google app as you opened it on
your mobile phone but it's also going to
be rolling out to the google.com
homepage on desktop yeah and new this
week is a new look for those ads it's a
much more native look and feel the ads
appear more like a content card than an
advertisement but also new is that they
indicate the advertiser name rate on
that content card for better
transparency and this is basically just
an early test to see if we can extend
the reach of those mobile ads on mobile
devices but definitely I think that's
worth keeping an eye on yeah of course
so finally we have report from dun &
bradstreet the data professionals there
have their sixth annual b2b marketing
data report they talked to 250 b2b
professionals and what were some stats
that jumped out at you over there well
the big thing that jumped out to me was
that 89% of b2b professionals believe
that data quality was essential for
driving sales and marketing for b2b
I'd love to have a word with those other
11% like quality yeah Shwetha quality
not important but even more shocking is
that 49% of those professionals aren't
confident in their data quality showing
a little bit of a disconnect already and
only 11% are extremely confident in that
data quality so and it does seem like we
have some work to do even if you dig
down into the marketing practices that
are using that data 88% said they
believe the data is crucial for account
based marketing which it totally is and
that disconnect and having that quality
data may explain why they found only a
third are executing on account based
marketing yeah so I think we're kind of
hitting that trough of disillusionment
with ABM that was supposed to be the
thing the the future of marketing and I
still think it is I do
it's gonna take some getting there and
that's gonna take some data management
only fifty percent said they're using
analytics to drive their market
prioritization identification that's
down from last year with seventy percent
fifty percent now and thirty-seven
percent said that aligning sales and
marketing around their data is very
difficult and only eight percent said
that's not at all difficult so there are
a lot of issues that are happening
around data I think this report more
than anything shows that we have some
growing pains with data but I think
we've got access to the data that we
need we just have to make sure that it's
sanitized it's all in one place and it's
something that we can look at live and
without altering the data sources yeah
absolutely
kind of like the cool dashboards that a
certain agency has for their clients
that are custom and updated live in real
time well I don't want to get too far
into that anyway please do take a look
at the blog for our latest and PubCon
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and you can find me on Twitter as well
my twitter handle is at auntie lumen NN
I um a.m. thanks for tuning in and thank
you for joining me happy to do it I
always happy to join you Josh and we'll
see you next time all right
you
