[MUSIC PLAYING]
LEWIS DVORKIN: With the
instant access of the web,
there's no place
that I can't reach.
The impact of the web on
the newsroom was monumental.
It's now more the reader
telling the newsroom,
this is important to me.
You really have to start
to build from scratch,
what is a story on the phone.
With a progressive web
app, there's a link.
Tap it and install
it with no friction.
The PWA is on
their phone-- done.
And once that is installed,
we are able to alert you to,
hey, we've got some more
information for you.
If you're interested in
whatever areas that you are,
you can install that
subject, that topic,
and we're going to serve you
the content that you want.
And that's going to change
our business in a big way.
The technology has enabled
us to make our new PWA faster
than our current mobile site.
We're now able to
deliver visuals faster.
And if you can start to
deliver visuals faster,
then you can start to
change the formats you do.
People are willing
to stay longer.
And if they stay longer,
they see more advertising.
The PWA is going to result
in more personalisation.
Personalisation will
yield more engagement.
The web has made me realize
there is an audience out there.
And there's audience
that's knowledgeable.
And there's an audience
that needs to be understood.
