 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Everyone's an Amazon best-seller these days
Contrepreneur's use it to establish authority and get speaking gigs
and up-sell you other products off the back of it.
So I wanted to see how easy it is to become one.
Here's what I did...
It needed a name, so I picked a "scammy" sounding
click-bait title
 
 
I couldn't be arsed writing a proper book
so I took the M.V.P to the extreme
and reduced it to just four simple steps.
I made a cover for the book.
Adding fake testimonials,
a reduced price sticker,
and the outlandish claim
"MAKE MILLIONS AS A BEST-SELLING AUTHOR".
 
 
Next, I uploaded the book to Amazon Direct Publishing.
That meant I had no upfront cost and would only have to pay Amazon
a royalty, when they printed and shipped someone's order.
The trick here is to place your book in a really niche sub-category.
 
 
I went for Business Quality Management.
I formatted the pages and hit the publish button.
Amazon told me I'd have to wait 72 hours
while the book was manually checked.
And it met their very strict publishing guidelines.
Surely, they wouldn't allow a book
that contained 144 blank pages
to be uploaded to Amazon... would they??
Yep.
They did. The book was live the very same day.
To get the best-selling title you just need to be
top of your sub-category for one hour.
So I dropped the price
of the Kindle  version to 99p.
and pushed it on Social Media.
I did this by creating a 6 second advert
and updating my LinkedIn header.
So what we're going to do now is the Social Media posts
and update our headers on our emails
and also on our Social Media ,so
we can drive people to Kindle, where you can now get
our s***e book basically, for 99p.
I posted this advert to my 62,000 loyal followers on LinkedIn
This was going to be a piece of p*ss
surely?
I needed some social proof.
So those who bought the book were asked to leave a 5* review
and post a picture of themselves
holding a copy on their Social Media.
In the time it took me to drive home from the office
my blank book was trending #1 on the Amazon Hot New Releases page.
 
The front cover was being used as the icon for the entire business section.
A BLANK book. On the front page of the Amazon business section...
WTF are you playing at Jeff?
Over the next few hours, it started to rocket up the 'proper' business chart.
 
I was rubbing shoulders with #'@trepreneurs
like Uncle Grant (10x)
Richard Branson, and JT Foxx.
Oh, you didn't think I'd forgotten you did you Rob??
Mr. Positivity himself
Rob Moore gets a special shout out for hijacking
my LinkedIn post so he could remind everyone
that he's got 12 screen shots of his own best-sellers.
All at the #1 spot
Oooooooo 12 books. Well done Rob, Mr 12x
What have I ever done to him anyway?
 
All my hard work had paid off.
We'd hit the #1 spot in Quality Management
I could now claim to be an Amazon best-seller on all social media,
and start getting myself some paid for speaking gigs.
So what did it take to hit the #1 spot?
Did 62,000 LinkedIn connections all rush out to buy a copy??
Nope.                    Tight bastards!
49 copies sold. That was it.
49 copies, of a 99p book
that took less than 1 hour to write and publish
was now an Amazon best-selling book. That was it.
So there is the 4 steps to becoming an Amazon best-seller. Easy.
It's even easier still if you actually buy the copies
yourself like many Contrepreneur's do.
So remember, next time you've got an expert trying to sell you something
and boasting that they're an Amazon best-seller - just remember...
If I can do it with a blank book within 24 hours,
its not really as impressive as it sounds.
