so I'm Jonas Lempa I'm from Berlin
co-founder and creative director of the
digital agency Taikonauten which is
focused on creating digital products and
yeah create those things which other
people make money with and yeah this
since almost more than ten years here
oh sure sure so we are at more or less
around 50 passionate people passionate
engineers passionate designers which are
more or less structured and 50% of let's
say the creative part or the strategy
part and also a lot of validation and
user research because a user centric
approach is very important for us and
the other half is a group of
unbelievable passionate engineers
helping us helping the whole team to
create outstanding digital product and
this is fueled empowered by our
operators project managers and product
owners - yeah to make it to make it spin
and to really create amazing amazing
products for big companies as well as
berlin-based or international startups I
think the the the city is a good hotspot
for for creating amazing digital
products here
the most common project is actually when
there is a business unit within a bigger
company like eBay or like Lufthansa euro
wings which have a great great first
idea so mostly often created within the
business department or product
department or a little bit the same
situation with well funded startups
within the blockchain scene for example
and they have an idea and they need the
right partner to to create this idea to
actually validate this idea if this is
if this idea makes sense if there is a
business purpose so we help them to
identify together with with user
research methods with a very lean
approach very lean with the lean product
development approach to identify is this
idea a thing
do we need to maybe steer it a little
bit into a different direction and then
prove it and then yeah try to identify
with the very user centric approach if
this idea has has some business
potential and with that we bring bring
products yeah online very fast in an
iterative process yes so this is kind of
very it's a very very nice sweet spot to
be
very early in the end of innovative
process of products and not just like
creating and an idea or campaign at the
moment when there's already nothing to
move anymore
this is the
see in the whole industry of blockchain
and I guess everybody had some kind of
connection to that in the last couple of
years and month especially when you're
in the digital in the digital business
or in digital branch has an unbelievable
potential and I think this we think we
are we work together with many different
very successful blockchain startups and
even founded our own
accelerator in this business it shows
that there's that there's there's a high
potential and great ideas and lots of
lots of new possibilities but at the
same time all these very unbelievable
bright minds and and this great great
technology they somehow forgot what
happened in the last ten years of the
other side of the digital business which
means great UI great products great your
eggs solving problems by by using by
using by using them in in very very easy
moments very short more of very short
moments very accessible and approachable
and that's what we are doing we are
doing that helping helping those
blockchain startups not only doing a
promise and become fraud or scam or
something like that but really
identifying what is a brand value what
is what could be their product ecosystem
and and yeah with that with that we make
or we try to help those startups to make
one very important thing possible and
that's trying to be mass market
adoptable because this is one of the
sides of a few technical things and use
case things this is one of the biggest
biggest barriers at the moment for this
for this industry but we are very
confident that there are lots of good
and positive things coming up because
the decentralization of the digital
world is one of the biggest chances for
all of us
I think I can I
connected to the things I said I said
before because with with with
decentralization and the technology of
blockchain which we are working already
since a couple of unit I think there's a
completely way of of rethinking
processes it's not only a technology or
buzzword or a way of making money or
losing money with tokens or or kryptos
or coins it's about a different way of
of thinking of not being just not just
creating one product which is done by
one company in a very centralized way to
solve problems but the way of thinking
it's kind of kind of being being a
facilitator as a group as as as
everybody who who works on it rethinking
businesses business purposes in a
centralized a decentralized way where
everybody has a part of it this begins
with the way of having decentralized due
diligence until the up to the way where
where everybody in in this industry
holds a part or has a piece of
her company and yeah this this new way
of thinking is unbelievably interesting
and pushes the digital world to new
limits and it's definitely worth even if
if there was some Big Bang and
unregulated markets now the natural
selection starts and or as we are mill
in the middle of the natural selection
and it's definitely worth to take a look
into it I can highly recommend that
I mean we are here at the 10th version
of the conference of the awards
conference and I think it's unbelievable
but what the whole team and the founders
of awards created and did back then when
I was like kind of 6 or 7 years ago a
funny little community voting for a few
few websites now it's big now it becames
now it became the biggest and most
important community driven to do what
and in the industry and it's it's it's
great to be part of it to kind of the
first thing I do every day when I when I
when I sit on my place I go to the to
the jury vote votes look what what's
happening I'm looking what what great
new ideas came up getting inspired
getting also motivated to see ok what
what what are these unbelievable
talented people all over the world are
doing and and when I when I come
here and look around I always feel like
being part of the family so thank you
very much Awwwards
I think that's a that's a really really
good point because we all work often
remotely and and we often work together
on on solutions all over the world but I
mean it's it's very important to have to
have an exchange and to have the
possibility not only to look to each
other in Google Hangouts but also a
Google meet but also creating something
which I like to call the spark the spark
to get to great ideas and not only talk
about them but also being in a situation
where there's a reincarnation of those
ideas possible and I think this is
possible when there's some
getting together some also some
traction and another way of friction and
having creative
exchange and this is I think very very
important and very also very helpful to
get to new ideas or to maybe get as
excited as I am about the topics of
decentralization for example what I'm
talking about because there there are
great things and and this dialogue
is very important not just to look into
the display but also have get it getting
new ideas and getting attracted yeah
oh yes that's a good question
I think I think it's an unbelievable
great honor to win of win of one of
those awards because it's a
community-driven thing it's not like
five or ten very like five or ten
dedicated people sitting in some of
those very fancy rooms and decide like
Caesar a couple of hundred years ago of
thousands years ago who is good or who
is not good and maybe are driven by
subjective subjective reasons and I
think what this is completely the
opposite of it having those different
layers of verification but and and so
from this point of view I think this is
the most most the best way to get an
award and it makes it is very very opens
opens up a heart when you when you know
okay it's a community-driven thing and
not like just by five five industry
experts so from this point of view it's
a great motivation and it's a great
thing to submit one of the projects
getting honored getting
awarded and we we cross those those
awards every day at our wall which is
also hanging in the office which is also
a great motivation so it's it's
definitely important thing shouldn't be
shouldn't be not the only driver because
we are all the all we should always
think in in the users as a centric point
of of of getting motivated and getting
challenged solved but it's an
unbelievable honor and always a good
good helps to hold it helps to get the
spark even bigger
