(upbeat music)
- I know there are four
things that are near,
and dear to a formulators heart.
One is market trend,
the other one is customer need,
the third one is ease of formulation,
and the fourth one is
performance, cost performance.
(upbeat music)
So market trends are sustainability
is a big market trend right now,
and ASPIRE G offers the sustainability,
by being concentrated and less packaging
and less shipping cost.
Customer needs are for the customer,
or a formulator looking for a product
that can be easily formulated
and has a good cost performance benefit.
And both of these are
in the ASPIRE G product,
it offers both of these
advantages in customer needs.
It's easy to formulate,
and it has excellent cost
performance advantage.
(upbeat music)
