In this, the first episode for 2012, you’ll
discover how a Stand-Up Comedian used online
video to make $1 million in 12 days, how to
name your product/service/ company and how
you can star in next week’s episode.
Welcome to JT Show where you will discover
the latest in online video marketing news
and some sneaky marketing secrets to help
you get more views, likes, subscribes and
sales.
I'm JT and let's get on with the news
American Stand-Up Comedian, Louis CK, made
$1 million in 12 days with a self-released
online video.
Instead of getting a fee from a large company
Louis decided to produce “Louis CK – Live
At The Beacon Cinema” himself and release
it for download on a website.
It sold for $5 using PayPal and later on Amazon.
The experimental price point of $5 was used
to see if people would still pay a nominal
fee for a video that they could easily download
(or steal) for free off a file sharing website.
The experiment was so successful that Louis
ended up donating most of the $1 million to
charity.
I think this is awesome.
It proves that people are willing to pay to
watch online video.
Second of all it’s really encouraging for
the small guys like us.
It just shows the ease with which we can publish
our own content online without needing a big
distribution company or network behind us.
To read more about this and or to buy the
video yourself just click on the link in the
description below.
And now it’s time for the Sneaky Marketing
Secret.
This week's Sneaky Marketing Secret is about
the importance of names.
Why are names so important?
It’s because names are often the first impression
that people get.
So what names am I talking about?
I’m talking about the name of your company,
the name of your products, the name of your
services, the name of your packages… the
name of everything in your business!
So, what makes a good name?
There are two things that every good name
must have – first it must convey your message.
What is it that you want people to know about
your company/product/service?
The second thing is it must be attractive.
In other words every good name must be easy
to understand and easy to remember.
Here are some real life examples to illustrate
my point.
“Corn Flakes.”
Simple and straight to the point – you know
exactly what it is your getting.
“Post-It Notes” – again, a great name
that describes exactly what it does.
And the last name that I’m going to leave
you with today is “iPhone.”
And now it’s time for the question of the
week.
This Week’s Question is: “What’s a better
name for this, the JT Show?”
Your answers can serious or absurd, let’s
be as original as we can!
Leave your answers in the comments section
below and they could be on the next show!
And if you enjoyed today’s show remember
to like it by hitting the “Like” button
below or you can subscribe to my channel by
hitting the subscribe button at the top and
remember to share it with your friends on
facebook, twitter and google plus.
I’m JT and here are the answers to last
week’s question
