So, you want to change what the world is
drinking. But how do you take your
beverage idea and get it on store
shelves? It's not as easy as mixing water
and sugar and bottling it up in your
kitchen. There are hundreds of
considerations and hundreds of hurdles
along the way. While you might be able to
clear some of those hurdles on your own,
you can clear them a lot faster with the
right business partner. Flavorman is a
full-service beverage development
company and we think your best shot at
success is to hire us to craft your
dream product. In this video we'll give
you an understanding of all the tools
you need to make your beverage, to turn
your amazing idea into a commercial
drink on the market. The first question
you need to answer is: "What are you
making?" Is it alcoholic? Is it an herbal
tea or an energy drink?
What is it sweetened with? Once you have
your beverage idea it's time to take it
from the kitchen to the lab. Step 1,
crafting a commercial formulation. Your
formulation is your drink's recipe and
it includes everything in your beverage
from flavors and sweetener to vitamins
and minerals. All the boxes need to be
checked. Flavor, color, safety regulations,
and much, much more. Step 2, scale up. It's
almost time to go to the factory where
consistency is the name of the game.
Mixing a single bottle to perfection is
one thing, but multiplying those
ingredients from 12 ounces to 12,000
cases can be quite a challenge. Scaling
up your professionally developed
formulation guarantees your beverage
will always have the same great taste no
matter where it is produced, no matter
how big the batch, every single time. Step
3,
manufacturing. Now it's time to share
your drink with the world you need the
right partner with the right equipment
and the know-how to produce and bottle
your beverage. This is the basic
breakdown of what you need to know to
start creating your dream beverage. Each
of these steps is critical in making
your drink a reality. No one can do it
alone, so you'll have to find a partner
in the business to make it happen. For 25
years Flavorman has been that partner
for hundreds of successful brands. And we
are ready to help you next.
Thanks for watching part 1 of Flavorman's Beverage Bootcamp video series. Hit
subscribe to watch the rest of the
series where we'll go in-depth on
everything you'll need to make your
beverage. For more information or to
start developing your own beverage click
the links listed below.
