Hello and welcome to first episode of Logo
story series, in which we’ll be dealing
with airlines’ brands.
Believe us, many logos being used by airlines today
have very interesting and rich history.
In today’s episode we will tell you some
words about two carriers’ logos:
Qatar Airways
and LOT Polish Airlines.
Qatar Airways, a
national carrier of the emirate of Qatar is
a worldwide recognized airline known for a
high standard and comfort of travelling.
Although Qatar is relatively young airline,
founded just in 1994, it managed to build
a very strong, globally recognized brand in
just couple of years.
That is thanks to an….
Arabian oryx.
An antelope species native to Middle East
terrains, including State of Qatar.
Since its beginnings, the airline was featuring
on its logo the oryx itself.
However, a primary version from 1990s has
considerably changed and now looks like this:
Qatar Airways would not let its passengers
to forget about the animal.
The carrier's lounge is named Oryx, just like
its in-flight magazine.
What is more, the entertainment system available
for all of the airline passengers is called
Oryx One.
And above all – the oryx head, so the current
logo, is featured on all aircraft tail fins.
On the side of the fuselage displayed is a big
name QATAR, so that from even a long distance
one can see that a plane belongs to a powerful
Qatari company and not a third-class airline
from a shithole's abysses.
Note that the airline has not forgotten about
the official language of its home country.
Next to the name QATAR on the airframe we
always see its Arabic version – "Al-Qatariyah".
The carrier's colours of dark red
“Alright, BURGUNDY” and grey are also omnipresent
– aeroplanes' interior, stewardesses' uniforms
and even cabin lighting delight with this
composition of colours.
What else you can say….
Qatar Airways totally knows how to protect
its brand and make it surrounding all passengers.
LOT Polish Airlines
is one of the oldest air carriers in the world.
Since its foundation in 1928 LOT has been
connecting Poland with the rest of the world
and was taking all efforts to position itself
as a strong airline in Central-Eastern Europe.
But it has never been an easy task - long
term financial difficulties and once high
dependency of Polish economy on Soviet Union
contributed many times to downturns in the
airlines’ development.
Today, LOT Polish Airlines is a fast-growing
enterprise with good financial forecast for
the upcoming years.
Regardless of the then situation, Polish national
carrier has always been accompanied by this.
Immortal logo with a crane in a circle.
Originally designed in 1929 by a famous Polish
painter, Tadeusz Gronowski at first was featuring
a white bird on red background.
Since 1931 the logo is proudly and continuously
displayed on LOT’s aircraft.
Since then the symbol’s pattern underwent
many changes.
But that’s not all.
Remarkable logo with the crane has been for
a long time present on crews’ ID, buttons,
as well as stewardesses’ hats.
Along with the changes of the logo, the livery
of LOT was evolving as well.
Since 1940, all airframes feature a classic
eurowhite livery with dark or light blue elements.
In all livery schemes always an accent of
Polish flag was present.
The current livery looks like this.
Of course, the most visible part is a mentioned
crane depicted on the tailfin and winglets.
Not many Polish brands have such a long and
rich tradition as LOT Polish Airlines’ crane.
It is a true symbol of Polish national carrier
since decades and will persist such for long.
That’s what we wish to our national carrier.
Ah, and for all concerned - “LOT” means
“flight” in Polish ;)
Thank you for watching today's episode.
We hope that we have presented you in an interesting way some facts
about  Qatar Airways' and LOT Polish Airlines' branding.
Of course, if you enjoyed the video, please leave a like or comment down below and subscribe to our channel
for more aviation related videos.
Take care and fly high!
