So you've done the research, developed and implemented your Competitive Strategy.
What can you expect?
Now you know how buyers make decisions 
and what information is important to them
and the most effective delivery channels.
This has been captured in your content,
and your marketing plan.
Your marketing engine is now delivering
relevant,  meaningful and engaging content
to the desktop and devices of your prospective buyers.
By delivering this content in sufficient frequency,
you will create enough positive brand
touch points to influence buyer behavior.
If your content is working effectively
when your prospects are in their buying
drop zone, they will more than likely 
want to contact you first.
That's important as our research shows that the first brand contacted by a prospective client
is much more likely to win the business.
Conversion rates are massively multiplied with a frictionless transition
from the marketing funnel to the sales channel.
Once a prospective client makes contact
your sales resources will know
the exact content that attracted and
engaged them.
They will be able to steer the sales conversation
based on key messages of interest
that directly relate to the prospect and their buying needs.
By properly aligning competitive assets, marketing content and sales,
you can expect: increased inbound contacts, better qualified prospects, increased proposal count,
less price based buying and faster sales cycles.
All of which underwrite revenue, margin and market share growth
which drive sustainable improvements to cash flows and underpin enterprise value.
Of course this costs money
but as the old adage says,
"You have to spend money to make money."
There is no standard formula for how
much you need to spend
but we can tell you this;
we have never failed to generate a
positive ROI for a client
and across a sample of clients ROI has varied from 300% to 5,000%
If you would like a confidential and
complimentary initial consultation
on how to develop and deploy your
competitive assets
visit EvettField.com
we look forward to working with you.
