IN TONIGHT'S HEALTHWATCH,
NEW TREND IN PLASTIC SURGERY
GROWING NUMBER OF MEN OPTING
FOR A LITTLE NIP AND TUCK.
THE NUMBERS ARE UP IN ALL AGE
GROUPS.
BUT CBS 2'S DR. MAX GOMEZ
TELLS US IT'S ESPECIALLY
INCREASING IN OLDER MEN NOT
JUST FOR LOOKS BUT TO STAY
COMPETITIVE IN THE WORKPLACE.
Reporter: PLASTIC SURGERY
AND OTHER COSMETIC PROCEDURES
CONTINUE TO GROW IN POPULARITY
WITH NEARLY 16 MILLION
PROCEDURES LAST YEAR ALONE.
USED TO BE THE COSMETIC
PATIENT STEREOTYPE WAS FEMALE.
MEN WEREN'T SUPPOSED TO BE
VAIN.
THEY ARE NOT SUPPOSED TO
ADMIT TO WANTING TO IMPROVE
THEIR LOOKS.
Reporter: INCREASINGLY MEN
ESPECIALLY OLDER MEN ARE
HAVING WORK DONE TO LOOK AS
YOUNG AS THEY STILL FEEL.
PARTICULARLY IN UPPER
MANAGEMENT I THINK PEOPLE FEEL
PRESSURE TO STAY YOUTHFUL
LOOKING, TO STAY FIT AND
REMAIN COMPETITIVE.
MEN ARE STARTING TO REALIZE
THEY COULD DO THINGS TO MAKE
THEIR APPEARANCE BETTER FOR
THE JOB MARKET AND TO ALSO
JUST MAKE THEM FEEL BETTER
ABOUT ALL THE EXERCISE AND
DIETING THAT THEY MAY BE
DOING.
Reporter: NEW STATISTICS
FROM THE AMERICAN SOCIETY OF
PLASTIC SURGEONS REVEALED THAT
OVER 1.3 MILLION COSMETIC
PROCEDURES WERE PERFORMED ON
MEN LAST YEAR.
OLDER MEN ARE MORE OFTEN
TURNING TO MINIMALLY INVASIVE
PROCEDURES FOR A MORE YOUTHFUL
LOOK SUCH AS FILLERS AND BOTOX
INJECTIONS.
THOSE PROCEDURES ARE UP 99%
SINCE 2000.
PEOPLE ARE JUST WANTING TO,
UM, LOOK HOW THEY FEEL.
Reporter: YOUNGER MEN ON
THE OTHER HAND MORE COMMONLY
OPT FOR BODY CONTOURING
PROCEDURES LIKE LIPOSUCTION
AND TUMMY TUCKS WHICH HAVE
SEEN A BOOST IN POPULARITY
OVER THE PAST FIVE YEARS.
WHILE MALE BREAST REDUCTIONS
INCREASED BY ABOUT 30%.
THAT'S WHAT LANDON PRINGLE HAD
DONE, SURGERY TO REMOVE
STUBBORN CHEST FAT THAT HE
COULDN'T LOSE WITH DIET AND
EXERCISE ALONE.
I COULDN'T GET RID OF IT.
NO MATTER WHAT I DID.
Reporter: THE SURGEON HAS
SEEN AN INCREASE IN MEN IN
RECENT YEARS EXPLORING THEIR
OPTIONS FOR COSMETIC
PROCEDURES.
AS GUYS TALK TO EACH OTHER
AND REALIZE THAT THIS IS
SOMETHING THEY CAN DO, THEN
THEY COME IN AND ASK ABOUT IT.
Reporter: DOCTORS SAY PART
OF WHAT'S DRIVING THE TREND IS
THAT AS MORE MEN HAVE IT DONE
AND ARE TALKING TO EACH OTHER
ABOUT IT, COSMETIC SURGERY IS
LOSING THE STIGMA IT USED TO
HAVE.
