[MUSIC INTRO]
We are a games company.
We create games.
Not in the way that you have
brilliantly done, but, in a
television sense, we
create formats.
And whether it's Big Brother,
whether it's Deal or No Deal,
whether it's Million Pound Drop,
they're all, in their
different ways, games
with sets of rules.
And the wonderful thing about
games is that if the rules are
good, whether as defined by the
users or as defined by a
TV producer, whatever it
is, they tell a story.
They have a beginning,
a middle, and an end.
You care about them.
There's a winner,
there's a loser.
So they're rather brilliant
stories in their own right.
Very powerful.
And I guess for us the challenge
has been to think,
look, the television model
is a good one.
I think rumors of its death
are somewhat exaggerated.
It's still very strong.
But how do we use and interact
with this world out there,
particularly in social media?
I think we've long realized that
when we put a game, a TV
show on air, people play it.
Big Brother, for
example, was--
before YouTube, before Twitter,
before Facebook was a
social phenomenon that people
talked about in the pub, in
the bars, at home.
They watched it and they
chatted about it.
The rather exciting thing right
now is the technology
now exists, the platforms exist,
where they can do that
in a more meaningful way.
And we're exploring that in ways
we haven't done before.
