- How to create a best-selling
book in under two hours.
Seems like a bold promise.
make money online (relaxed music)
Hey, this Peng Joon, here,
and we're gonna show
you exactly what I did
to launch my books,
and I how I created five of
them so far, in under two hours,
the mistakes that I made, what I learned,
and how I turned them
into best-selling books,
and how even some of them has generated
over $1 billion in sales.
Are you ready?
Let's begin.
Chances are, why you wanna write a book?
Well, first of all, many
people have a book within
because we wanna use it
to reach more people,
to generate more leads, more sales,
but the first thing to recognize
is that not it's not the
book or the sale of the book
that will make you a lot of money.
It is what happens around
it that will help you
make a lot of money.
Books can help you to get
on radio, TV, newspaper.
Books can help you to generate more leads.
Books give you better positioning.
Somehow, as an author, your
market will see you differently.
You're instantly positioned
as an authority, as an expert.
And, if we recognize, that ultimately,
that is the goal of books.
The chances are the
book is not going to be
the next Rich Dad Poor Dad,
or the next Harry Potter,
or the next Fifty Shades of Gray,
then we understand that the purpose
is to first get the
book out to publish it,
'cause here's what happens.
I believe that the number one reason
why people never launch a
book is because of perfection.
Which is, by the way, why,
this is my first book ever.
Published this book about eight years ago.
And it actually took me
about three and a half years
to publish this book, and guess what?
Even after three and a half years,
after multiple drafts, after
having multiple editors
doing it over and over again,
when it was finally said and
done, I still hated the book.
It's my first book, so
there's still meaning to it.
But today, many of the
things are outdated.
So, I don't even want to sell
it in bookstores anymore.
This was the first mistake I made.
Trying to write a book
when I am not a writer.
Then something changed.
These two books here,
both of them has generated
over $1 million each.
Now, this book over here,
is called Content Multiplier Formula.
What if I told you that this book
took me about 30 minutes to write it?
And this book took me about
two hours to write it.
Now, how does that work?
What if I told you that
one of the best ways
to have your book published,
is to actually speak your book?
And that's ultimately what I did
when I shifted from trying to
write my book to speaking it.
Here's what happened.
This book here is called
Content Multiplier Formula.
And this was based upon a
keynote that I was doing
at an event at Funnel Hacking Live,
where I was asked to speak
in front of 5,000 people.
So naturally, 5,000, I
have done a lot of speaking
in the past,
but I thought, how can I
really deliver massive value
to these people at this event?
So, what I did was I created a process,
which is the same process
I want you to thought.
The same mindset.
Step number one is
imagine you're gonna give
the biggest speech in your
life, which is what it did.
I want you to imagine
that a week from now,
a month from now, you are
gonna be asked to speak
in front of 5,000 people.
What is a process or a framework
that you need to create
to really deliver value,
and to be remembered and to be
the most talked-about speaker
at the entire event or conference.
That brings us to step number two.
I created a framework.
Now, this framework over here,
it's basically a graphical representation
to what it is that you're gonna teach.
What if I told you that
every single book I have,
it all then begins with the framework.
What is a graphical representation?
And I've used them in all of
my different books that I have,
a graphical representation
to what it is that you teach.
With the framework, then you get to see
what is the big picture,
and that is when your audience understands
the result that you're
gonna help them generate.
So, step number two, then, is
to establish your framework.
Is a three-step process?
Is it five steps?
This was four steps, Platform Closing.
Content Multiplier Formula,
this was nine steps.
What is the graphical representation?
That framework that you can utilize?
If you take a look at every
single thought leader,
NY Times Best-Selling Author,
they all have a framework.
Take a look at Rich Dad, Poor Dad.
What is Rich Dad, Poor
Dad by Robert Kiyosaki,
what is the framework used?
It's the cashflow quadrant.
If you take a look at
every single thought leader
that has put out meaningful stuff,
chances are they have a framework.
So, step number two,
after you put yourself
in the position of pressure,
you have to get this speech done,
think about what is the
graphical representation?
That brings us then, to step number three,
putting and labeling what those steps are.
Try to make it catchy, simple.
Okay, so, for example,
it could be publish,
automate, monetize, three-step process.
Okay, maybe it is
produce, promote, profit.
What is the three steps, five-step thing,
for your framework?
And once you've labeled it,
that's when you start recording it.
That brings us to step number four.
Step number four now, is to
get in front of a camera,
just like this one,
and speak your process.
If it makes you more comfortable,
you could have a whiteboard in front,
and start teaching that
three-step, five-step process.
Based on that framework.
'Cause when you have a framework,
people now understand what
is the result you generate,
they can see now where you're taking them.
And this is when, also,
it becomes proprietary.
Now, what does that mean?
Let me give you an example.
So, if you have read one
of the most popular books
in the era of money and wealth,
which is Rich Dad, Poor Dad.
Over 100 million copies sold.
What does the Rich Dad
cashflow quadrant talk about?
It talks about ESBI, right?
Employee, Self-Employed,
Business, Investor.
An average marketer, an
average writer, author,
here's how they've all done it.
They've all said did you
know that there are four ways
to generate income?
You could be an employee.
You could be self-employed.
You could be in business.
Or you could be an investor.
However, if you wanna escape the rat race,
you wanna be either in
the B or I quadrant.
You see, that is how an average author,
as well as marketer, would
have created content.
However, with that framework,
why is it all different?
Because it's proprietary.
Because Robert Kiyosaki
put it in that quadrant
that says ESBI, guess what happens?
This work can be trademarked.
It can be protected.
If somebody wants to translate
it in a different language,
they've got to pay a
royalty to Robert Kiyosaki.
That is when it can be
turned into a brand.
Translated to dozens
of different languages.
Why?
Because of a framework.
So, now, you're teaching your content
in the form of framework, which is,
by the way, what I did,
when I was speaking in
at Funnel Hack Live.
Which by the way, was what I did,
when I spoke in a two-hour training,
talking about Platform Closing.
That brings us to the next step,
is to get somebody that
is actually good at this,
who is actually a writer,
that writes for a living,
to do it for you very inexpensively.
Now, guess what?
There are many freelancers out there.
And I'm also gonna give
you the site right now.
One of them is Reedsy.com,
R-E-E-D-S-Y.com.
You go to the site,
there's literally plenty
of ghost writers, editors,
people who will edit your copy,
even do the formatting, all of it.
And now all you do is you
give them the training video
that could be 30 minutes,
could be two hours,
you give it to them, and guess what?
They write your book for you.
And you're done.
So, all you need to do is to
do that 30-minute training,
which is what I did.
I literally just gave my keynote
speech over to my writer,
or the two-hour training.
Same thing with these books, guess what?
They were all, I spoke my books.
When I started speaking aloud these books,
I'm proud of it.
This book, which I tired to
write myself, I hated it.
It took me years and
I still don't like it.
Whereas, these books, that
has made me a lot of money,
and guess what?
I spoke my books.
'Cause I don't know how to write.
Well, I can, but I'm not good at it.
It's not my strength.
It'll take me years.
So, let's just quickly
recap before I go on
to the last step.
Step number one is to put
yourself in the pressure
as though you're giving
that keynote speech
in front of thousands of people.
Step number two is create a framework.
Number three is label them.
Number four, get in front of a camera.
Send it to Reedsy, or a writer
that's actually good at it.
And finally, number five, the last step,
is to get it published.
How do you actually get it
published really easily, quick,
in just a couple of steps?
You see, the longest, one
of the most common excuses
people tell me, is they
say, well Peng Joon,
I don't know how the
publishing game works.
Here's the differentiator
between today and 10 years ago.
10 years ago, you need to get a publisher,
commit to x amount of
books, a few thousand books,
you have to get books printed,
and your house ends up being a warehouse.
Today, there are a lot of
services called print-on-demand.
So, for example, Amazon has
got a print-on-demand service.
They've got a service that's
called CreateSpace.com.
And literally, Create Space,
which is Amazon's publishing arm,
is a tool that literally you could upload
your Microsoft Word file,
together with an image, you
tell them the dimensions,
and guess what?
They will print it on demand.
So, what that means is an order comes in,
maybe you only get one sale
for the week, guess what?
They print out that one book,
and then they ship it out.
They print it out, next
week you get another order.
So, literally, there's no cost,
there's no capital up front.
You don't need warehousing.
It's all print-on-demand.
And that is how you can
become a published author
without going through a traditional method
of trying to write it yourself.
And get it up so that you get functional.
Now, of course, after
that, there is still things
like marketing it,
creating funnels for it.
I have other videos, trainings
that talk about that,
the importance of sales
funnel, how to market books.
But this, I wanna keep it to
getting your book published
in under two hours.
That is how I've created
these best-selling books,
and I hope it serves you as well.
Let me know in the comments below.
Hey, if you wanna have
a much bigger chance
of actually having a book published,
declare it to me.
Let me know in the comments below,
what is the book that
you're gonna work on?
Because I wanna keep you accountable,
especially when I'm
able to actually see it.
So, as always, if you
found that this video
has given you value, go
ahead and click on subscribe
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Get your book published.
And I'll see you in the next video.
