 I would switch banks straightaway 
 if another place offered 
 a much better app. 
 I would switch banks 
 if they had a crap app. 
 To a millennial 
 in a mobile first world, 
 starting a relationship 
 with a financial institution 
 will be as simple as 
 downloading that application. 
 So, the mobile device 
 and the experience that they have 
 in those applications 
 will determine whether that 
 relationship will grow and foster 
 or whether it will, in fact, end. 
 I love my bank. 
 I'm indifferent. 
 I could switch tomorrow, 
 if I wanted to. 
 You can trust the banks more 
 by using an app 
 where you can see your money, 
 you can move it easily. 
 There's no discrepancy and 
 it's all laid out in front of you. 
 I'd be happy to make 
 big financial decisions 
 on my mobile, 
 through my banking app, 
 if I had all the information 
 I needed 
 to make an informed decision. 
 I trust the apps. 
 I don't think that 
 they give us enough information 
 to make big decisions. 
 Everything that you want 
 through your bank 
 should be accessible to you 
 in your own means. 
 If a new bank had a really good app 
 that was really fast, 
 just worked in a seamless way, 
 I probably would change banks. 
 I'm taking what I want from the bank
 rather than them 
 wanting stuff from me. 
 They're there as a service to me 
 and if there's a better service 
 available, I'm going to take it. 
 Millennials trust 
 financial institutions 
 more than they trust 
 any other organisational type, 
 but the way with which 
 millennials want a relationship 
 with a financial institution 
 is through an experience that is 
 embedded within their lifestyles. 
 Technology is absolutely central 
 to their expectations 
 and the experiences 
 through mobile devices 
 are how millennials 
 want that experience 
 and that relationship to play out. 
 For more information, download 
 the report from our website. 
