In five hundred years, we may look back and say,
"Elon Musk was the single most influential person of our entire century."
He has been able to do more in his 46 years than most of us could hope to do
in ten lifetimes and yes, part of that is because
Elon is incredibly smart and he works incredibly hard.
...and we're so hot up; we had just one computer so
the website was up during the day and I was coding at night.
...work hard, like, every waking hour." That's the thing 
I would say if your particular if you're starting a company.
But working 100 hours a week still only puts you at
two-and-a-half times as much as the average employee.
And most geniuses do not make the international impact that Elon has.
In fact, the man with the highest IQ in the world, Chris Langan, is a bouncer.
So while smarts and work ethic are critical to Elon's success,
in order to impact the world, you simply have to be able 
to influence other people; there's no way around it.
That includes employees investors and the public at large and Elon Musk is unique here
because on this channel, we can normally point to a leader's ability to nail a public speech.
For instance, take the way that Steve Jobs controls silence in this next clip.
...and we believe that in this world; people can change it for the best. 
And that those people who are crazy enough to think 
they could change the world are the ones that actually do. 
But Elon doesn't have the same presentation ability as Jobs.
While he definitely has moments of wit and humor, he often stumbles over his words 
or speaks without modulating his voice and he tends to use a lot of fillers like um and uh.
...it's not because I wanted to, it's because I couldn't hire anyone.
Nobody good would join. Um, so... um, I ended up being that by default.
None of this is meant as a criticism; it's meant to point out how special it is that Elon is 
actually more famous and more sought out than most extroverted rock stars on the planet
which is why, in this video, we're going to break down what you can do to make
that kind of impact on people so that you can achieve ten times more than your peers.
And I will say though, brushing up on presentation skills is still going to be important for
most people so I'm going to link to helpful videos now in the corner and in the description.
First off, one thing that we just hav to acknowledge is how gifted and hardworking Elon is.
He was writing computer programs as a child 
and his work ethic has only improved since then.
This next sentence is coming from a man with five children running three companies.
I'm available 24/7 so as to help solve issues. Call me 3 a.m. or Sunday morning; I don't care.
But even all that brainpower and hard work isn't enough to avoid failure. In fact, 
the higher that you set your sights, the more likely you are to fail repeatedly along the way
which means an absolutely critical component of high 
achievement is dogged perseverance in the face of failure.
and without a doubt Elon Musk has failed more spectacularly 
and at higher cost than anyone who will watch this video.
Take SpaceX, the first three rockets at SpaceX didn't work as they had planned.
He burned through 100 million dollars of his own money and was still going bankrupt.
Or Tesla, when they IPO in 2010, Jim Cramer said this —
You don't want to own this stock; heck, you shouldn't even rent the darn thing.
I think Tesla will have the same trajectory as A123
which we told you would have a great first day pop when it came public 
but then it would be a dud afterwards.
In 2012, nearly 10 years after Tesla was founded, 
Mitt Romney who was running for president told the nation that Tesla was a loser.
...but don't forget, you put 90 billion dollars — like 50 years worth of breaks —
into into solar and wind, to Solyndra and Fisker and Tesla.
I've a friend who said you don't just pick the winners and losers, you pick the losers.
Have you ever spent five years of 100 hour weeks 
and all of your money on something and then still had it not work?
Have you spent ten years on a project and then still been publicly ridiculed as a dud?
And have you persevered in spite of all of that? Most of us have not and would not.
So where does Elon's perseverance come from?
Well, it's because business failure would not bother him 
nearly as much as a failure to do something challenging, worthwhile, and exciting.
...and there need to be reasons to get up in the morning.
You know, life can't just be about solving problems; otherwise, what's the point?
There's got to be things that people find inspiringto and make life worth living.
When Elon's talking about problems here, he means 
the daily things that occupy most of us like
getting by at work, earning more money, 
making sure that other people approve our decisions...
Ask yourself — what has guided your decisions? Feeling financially comfortable, 
being widely respected, or doing something that inspires and excites you?
There's no wrong answers here but people who achieve at a high level almost always 
view not doing something impactful as a much bigger risk than financial or social failure.
It's not that they don't care about those things; 
it's that not feeling like they are doing deeply meaningful work is far worse to them 
which brings us to the second point —  vision. 
Because without a clear vision for the future, it's really hard to care more about inspiration 
than paying your rent for instance or the criticism of your entire peer group.
So here was Ellen's vision for SpaceX.
Um, if you consider two futures — one where we are forever confined to Earth until
eventually something terrible happens or another future where we are out there 
on many planets or maybe even going beyond the solar system — 
I think that second version is incredibly exciting and inspiring...
Interestingly, this wasn't always the vision for 
SpaceX even though that was Elon's end goal.
He just wanted to inspire other people to pursue space travel 
by doing one smaller project on Mars that would spark their imaginations.
I came up with this small philanthropic mission which would be 
to send a small green house to the surface of Mars which was called Mars Oasis.
Upon landing the seeds with dehydrated nutrient gel, you hydrate it upon landing
and you have this little greenhouse and then the money shot 
would be green plants against a red background.
Regardless of the specifics, a leader must be able to paint a picture of a desirable future;
that's what puts the "vision" in visionary and it's how they persist 
through the inevitable setbacks and it's how they encourage other people
in their organization to do the same. That's really 
what took us to the moon in the first place.
We shall send to the moon, 240,000 miles away from the control station in Houston,
a giant rocket more than 300 feet tall on an untried mission to an unknown celestial body...
We choose to go to the moon in this decade and do the other things 
not because they are easy but because they are hard.
So if you want to achieve, you need a vision; 
but how do you get a vision if you don't have one?
Well, you start by exploring. You travel. You say yes to activities outside
of your comfort zone and, very importantly in my opinion, you read
because many of the most influential people in the world 
point back to a specific book that shaped their vision.
Just listen to Elon talk about a book that he read as a kid.
...like the Foundation series from Asimov is... a really... like, one of the best ever.
That book by the way is about a scientist who creates a foundation for reducing 
human suffering and expanding human consciousness across the galaxy. 
Does it sound familiar? Now, books hold a special place in my heart 
but your vision doesn't have to come from reading.
It can come from watching movies or listening to podcasts, playing sports, 
hiking in the woods, spending times with people that you love...
What's important is that you would expand your sphere of influence and frequently ask
yourself, "If I had a magic Genie and anything were possible, what would I like to create?"
That kind of question helps you break through the yeah-but-it-would-never-work filter 
that so many people have and of course not everything you dream up is going to wind up
working out but almost every inspiring vision feels impossible in some way.
Even mine for Charisma on Command felt like a total 
pipe dream just a year before it became my reality.
So start with wild visions that get you excited and only later ask yourself if they're feasible.
Elon actually uses a first principle analysis to determine this but 
that is beyond the scope of this video so look it up on Google if you're curious for more 
because there is one more element that I want to touch on here that really takes 
Elon Musk to the next level in terms of what he's able to achieve 
and how he's able to influence others and it's that his visions aren't just about him.
There is no Musk Industries. Tesla is named after an inventor from the 1800's.
The rocket from SpaceX is named after the Millennium Falcon 
and the Boring Company, well, that's just too silly play on words.
The point is that Elon doesn't seem as concerned with 
his name as Tony Stark who he's often compared to.
Even more unique, Elon Scholl isn't just for his businesses to win — of course, 
he would like that — but listen to how Elon Musk talks about GM competing with Tesla.
I think if GM comes to market with a compelling electric car, that's great.
The goal of Tesla from the beginning has been to accelerate 
the advent of sustainable transport so I think if GM or any other company comes out 
with compelling electric cars that's good for the world then we'll applaud them.
In other words, Musk's overarching vision for the future views humanity collectively.
In the end, we're all on the same team. 
That's why in addition to just rooting for GM, he actually made Tesla's patents public.
Now, obviously, Elon would like Tesla to succeed as a company but he really also 
wants humanity to have an economically viable electric car no matter who makes it happen.
Contrast that with any number of other businesses, and I'm sure you can think of a few, 
that pursue profits at the expense of what would be best for society.
So remember this — your vision can only be as inspiring 
as the amount of people that it positively impacts.
Elon's visions include all of humanity so he's become a worldwide celebrity 
despite not being the world's greatest public speaker.
And if you want to make a bigger impact and inspire more people, 
you have to ask yourself,, "Who would it be fulfilling to help?"
Your answer can be all of humanity or kids or your local community or whoever you want 
but if your aim is to inspire others and to achieve more, 
the vision just has to go beyond your own comfort; there's no way around it.
So to recap back-to-front since that's actually the way that this stuff gets implemented 
in your life, first, you have to clarify your values — who do you want to help?
There's nothing inherently wrong here with selfish motives but it does have to go 
beyond you in the same way because it needs to captivate the imaginations
 of other people if you're going to achieve at this massive scale.
Second, imagine an amazing future. Paint the picture because that's what a vision is and if 
you need more inspiration I personally recommend reading more than just about anything.
The initial vision for Charisma on Command came from The 4-Hour Workweek but 
I was also influenced by sci-fi novels like Ender's Game that talk about strategy 
and leadership so you have to pursue your interests here.
As Steve Jobs said in his famous commencement speech,
"...and much of what I stumbled into by following my curiosity and intuition turned out 
to be priceless later on. You can't connect the dots looking forward. You can only connect
them looking backwards. So you have to trust 
that the dots will somehow connect in your future
because believing that the dots will connect down the road will give you the confidence 
to follow your heart even when it leads you off the well-worn path."
So check out whatever piques your interest and pursue it deeply.
And if you are interested in reading more, I commend you but perhaps you don't have 
that free-hands time because you're travelling or driving, there is a link below where you
can get a free audio book with a trial of Audible.
Now, this video is not sponsored by Audible but I've worked with them in the past 
and we have that free book with a trial perk. I also think it'd just be awesome to have 
more people reading or listening to books; that's just an amazing thing so if you want to
check that out go ahead click the link below in the 
description to get a trial of Audible and a free book.
Third, persevere and you need to fail a whole bunch.
Now, this is gonna be much easier to do when you have identified something
that you care about more than social approval or money;
it's actually nearly impossible when the reverse is true.
And I've to tell you, amongst the group of smaller entrepreneur that make up my friends,
the one trait that separates those who actually live their dream from the ones who don't 
is daily continuous perseverance over several years.
If this is a topic you're more interested in, let me know; I'm happy to do 
another video on that but my advice is more nuanced than "never give up;"
you don't really have time for it right here so I'm just gonna continue on.
Anyways, if you want more videos like this, go ahead and click Subscribe right now.
I'm gonna be covering a lot more mindsets in the coming weeks 
and I have some breakdowns that I'm super excited for like a comparison of the charisma 
of all the different Avengers... Or not all; there's like four or five to be fair 
and there's like 30 Avengers but a comparison of the Avengers charisma 
and I am a total nerd for doing this so I'm excited for that.
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and I can get back to you directly. Anyways, I hope that you 
guys enjoyed this video and I will see you in the next one.
