Hi, my name is Mr. Matthew Harmsworth Dacre Murdoch. I'm the owner of several
multinational media
conglomerates and it's good to be here
today now and because we live in a
benevolent and democratic society I'm
gonna make you a cup of coffee now you
have a choice cut
and
it's me being rather generous isn't it
so I'm going to charge you a small amount of money.
It's curious - whenever I make filter coffee I
always see one filter in the actual pot.
That's what I see but... actually, when you
think about it, there are at least four
filters that determine how this simple
honest bean is refined to become the
sort of drink that you deserve.  First of
all, there's me, isn't there?
I'm the owner. I'm the owner of the
coffee and I can decide what happens to
it.  And when you don't like my coffee, well,
good luck finding another cup of coffee
by going out to South America to farm
the field every time you want a drink.  Now, I may be the only owner but
I'm not the only investor.  In fact,
other people are chucking billions of
pounds into this kettle on the condition
that I must provide lots of people with
coffee and not worry too much about the
quality, as long as everyone keeps
drinking it.  Now, thirdly, there's the
source of the coffee, isn't there? I've
gone with Nescafe rather than Fairtrade
coffee.
Mmmm, that's delicious coffee.  Actually,
rather too too high quality
to be giving away. No one wants you enjoying
the best coffee.  You might get used to it.
There, that's better.  It's about the right
quality of coffee for you.  So and drink up.
It won't kill you.
I hope you liked my little analogy. I
got it from Noam Chomsky.  But obviously
we haven't talked about him.  We never do
do.
