You're letting money walk out the door if
you don't leverage the power of customer loyalty.
I'm Denise O'Berry and you're watching the,
"Little Big Show."
Your place for bite size tips that can have
a big impact on your bottom line.
Can you create loyal customers who will return
time and again, and have a major impact on
your bottom line?
You bet you can.
Customer loyalty is not rocket science, but
it does take consistent effort.
Don't be like 90% of small business owners
who do business with a customer one time and
never see them again.
That's a huge mistake.
Here are three keys to creating customer loyalty
in your business.
#1 Know who they are.
Compile and maintain a list of your customers.
Track their habits.
Monitor your list, so you know when they are
doing business with you differently, and then
ask them why.
#2 Know what they're worth.
Don't dismiss a customer who only spends $5
at a time with your company.
Don't settle for this, when you can have this.
Take a look at your customer's long-term value.
Determine how often and how much she purchases
over time.
Multiply that by the number of people she
refers to you, who have the same spending
habits.
A $5 customer can be worth over $50,000 in
the long term, and should be treated like
a queen.
So there you go.
Start building your customer loyalty program
by putting together a list of your customers
today.
Then put together a plan that will turn them
into raving fans who can't wait to buy your
stuff.
I'd love to send you my free "Success Strategies
Guide: 10 Keys to Success for Small Business
Owners."
You can get it at DeniseOBerry.com.
It contains some tips and tricks that I don't
share anywhere else.
Thanks so much for watching.
I'll see you next week.
If you like this video, make sure to hit that
like button and don't forget to subscribe
to my YouTube channel.
And you could do a friend a favor too, if
you have a business friend who's having problems
creating customer loyalty in their business,
send them a link to this video right now.
