Remember when a razor was
just a single blade fixed
to a straight simple handle?
Well, times have moved on, not
in the interests of fashion,
but in our ongoing quest for a
closer, more comfortable shave.
Men understand and have come to
expect advances in blade technology.
But the handle, why so much effort in
an area that never touches the skin?
Aren't these just gimmicks?
Quite the opposite, because the hand
on the handle controls the shave.
If it slips, the shave is compromised.
If it's uncomfortable,
the fingers will move.
But if there's no room for movement,
it becomes impossible to adjust,
which is why we've introduced elastomer
grip points that channel water away
to secure the grip
even when soaking wet.
It's why the sculpted
handle has been designed
to sit comfortably in the hand.
It's why the handle can be
rotated between the fingers
to enable you to roll
between shaving and trimming,
and it's where you can choose to turn
on the power to turn up the glide.
Gillette power handles feature
a small battery operated motor
that provides soothing micro-pulses
to reduce friction and help to make
the razor glide even more smoothly.
And there's a final bonus, a
simple one click docking system,
so you can change the
cartridge safely and quickly.
No gimmicks.
Form follows function.
