My name is Zach.
I'm a footwear developer
here at Brooks.
And we developed
Brooks DNA AMP.
 
DNA Amp is the midsole
technology that returns
more energy to the runner
than any market-leading shoe.
In other words...
Let the energy do
the work for you.
[grunts]
Ayyy!
The traditional material that's
used in our industry is EVA.
And over the course of time,
EVA has become a little bit
topped out in terms of its
performance properties
from a molecular level.
Some solutions were too soft
allowing runners to
bottom out.
Others were too springy which
has its own challenges.
Whoooo!
So, we decided to switch
focus away from EVA
and move to polyurethane
which provided much
more energy return.
The development working name
we had for it was ROO,
which is short for kangaroo
because we wanted to
focus on the bounciness.
After hundreds of prototypes,
we finally arrived at
the perfect solution.
[angelic singing]
♪ Ahhhhhhh ♪
How AMP works is when the
foot hits the platform,
it immediately starts to
absorb and return that energy.
It's coupled with the TPU
casing on the outside
which reduces that displacement.
So, as the material starts to
absorb, the TPU casing also
reinforces it and shoots that
energy back at a higher rate.
The industry average is around
50-60% energy return
to the runner.
DNA AMP provides approximately
70% energy return. What does that mean
to the runner?
If you run with this,
it feels like this...
