so today I'm gonna answer a question I
get asked so so often and that is how
much should you sell your lugar designs
for and also at the very end of this
video I'm gonna show you five pretty
notorious logo designs and how much they
actually were sold for it so as a quick
example how much do you think the
Twitter logo was designed and sold for
was it five dollars was it fifteen
dollars was it five million dollars say
I stay tuned to the very end of the
video because we are gonna have some fun
and see what kind of price ranges are
involved with notorious logo designs
sponsoring today's video is mini notes
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helpful Milano can be for your creative
design process so to keep things really
brief and simple for today's video you
can essentially bore down how much your
logo design is worth to a potential
client or a customer to three separate
things or separate factors that you can
take into consideration so the first
factor is your portfolio or your past
experience as a graphic designer and the
second point is how you market yourself
and how you advertise yourself as a
graphic designer and the third point of
a value is the actual scale of the
project itself so firstly the portfolio
kind of speaks for itself and that is
your previous word your previous
evidence for your skills as a graphic
designer
this is one of the most crucial the most
important value indicators to a
potential clients but the second point
is really an interesting one and I'm
actually going to make a video on this
subject entirely that is of course if
you guys want to see it and that is how
you market yourself as a graphic
designer and how you advertise your
skills
just you know the whole package that you
bring to the industry of graphic design
this involves things like using blogs
leveraging social media to advertise
your skills and what you're offering but
also it gives up to things like even
using paid advertising on Google and
Facebook and the third point about scale
of the project this essentially comes
down to is the project a rebrand is it a
project that needs a whole lot of
research or is it a logo design from
start to finish maybe it's just a
typographic logo you know just
typography without any kind of logo
symbols so these are the factors that
determine the actual value of a logo
design but quickly there are two
different ways that you could charge a
client and that is by a fixed rates and
of course you can also be paid per hour
now it's important to keep in mind that
if you are going to charge per hour
you should give an estimation of how
long it might take or you think it's
going to take for the local design to be
complete and also for the fixed rates in
the contract you should stipulate how
much you want to charge for extra work
after the final our work has been
delivered this is so that you don't get
abused and kind of used and your time
doesn't get taking up for free so before
we go into the kind of fun part of the
video and look at some notoriously logo
designs and their price tags there's a
rough guide I've made after doing loads
of research online and just my
experience as a graphic designer
and this correlates to the kind of tiers
of a logo designer so as you can see at
the very bottom we've got the things I
really detest and the things I know you
probably hate as well it's the
artificial intelligence logo generators
and then you have the beginner
freelancer who often charges fifty to
five hundred dollars and of course this
is a rough guide and I have seen
freelancers selling logos for five
dollars but this is the kind of industry
standard that you will see here now the
experienced freelancer will send the
logos from five hundred up to around
three thousand dollars for a single
layer design
a top-tier freelancer can expect to make
around 3,000 to 5,000 dollars per logo
design but then you move into the realm
of having a design studio and you have
to remember this isn't just one person
though this is often a team or a couple
of people and they stand to make around
five to thirty thousand dollars for a
logo design project and they move up to
the average design agency which again is
probably scaled up it has a lot more
staff members and these can actually
make around 5,000 to 50,000 plus dollars
on a logo design and then we've got
branding agencies that as the name
suggests they probably don't just work
on our Lego design they do work on
entire branding projects which you know
involves a lot more work and a lot more
time they can expect fifty to a hundred
thousand dollars for a single project
then at the very top of the echelon of
the Lego design industry we've got a
renowned branding agencies that can be
making up to a million dollars for a
single logo design project and also this
price tag is mirrored for the world
famous designers and those are the just
the the elite of logo designing who
could just walk into a project and you
know demand a million dollars just like
that we want to be at that level of
someday I'm pretty sure but even if
you're just you know hovering around the
experienced freelancer range you can
make a very nice and a very tidy amount
of money per year or per month just by
selling your Lego designs so if you do
want to see more videos from myself
about how to market yourself as a
graphic designer and how to leverage the
internet to really you know grab more
clients and get your work in front of
more eyes do let me know with a comment
down below
but yeah finally today let's take a look
at five Lego designs and see what their
price tag was and if you think the
artwork is worth that much money now
Accenture implies putting an accent or
an emphasis on the future and this logo
was designed back in 2000 by the design
agency the lambda associates but how
much was it sold for
so yeah that's right it was a hundred
million dollars and do let me know down
below your thoughts on these five
designs because I really would like to
know what you think Ally worth their
price tag or not the second of five
logos today is the city of Melbourne
logo and again this was designed by the
lander associates but this time back in
2009 how much was it sold for yes it
went for six hundred and twenty five
thousand bucks
and obviously this design agency is in
high demand
now the third lego today is the Enron
logo that was designed by Paul Rand back
in the early 1990s just quite an old
school logo design but how much was it
so this logo was in fact sold for thirty
three thousand dollars and I personally
really am NOT a fan of this design but
then again I'm not someone selling logos
for thirty thousand dollars so what do I
know
the fourth illega design today was again
designed by paul rand and it was for a
computer company the owner being Steve
Jobs back in 1986 but how much do you
think it costs
so this time Paul Rand earned three
times more than the previous entry on
this list and the lady sold for a
hundred thousand bucks so the last logo
design today needs no introduction but
how much was a Twitter logo designed for
this one is pretty crazy actually
because the legal rights to the famous
and Bluebird Lindo were simply bought by
Twitter on iStockphoto for just fifteen
dollars and the author of the logos
Simon Oxley might have just received
around six dollars for the job after all
fees were accounted for but yeah big
thanks to million-eight for sponsoring
today's video I really do highly
recommend it and I've been using it for
nearly two years now myself you can
easily streamline your creative process
from start to finish on any project that
you're working on but also it's very
easy to share your ideas and your
projects with other clients or even work
colleagues so yeah do check out the
links down below for more information on
Milla nodes and start streamlining your
creative design process in a more
efficient way today so what did you
think of those 5 Lego designs do you
think they're worth it or do you think
they're overpriced and you know they're
hyped up
who say let me anyway thought today's
video in general because I do want to
hear feedback from you guys on the
content I put out like and share my
videos on social media if you do dig my
content and of course until next time
design your future today peace
