
English: 
Everybody welcome to the process
I'm Chris
And that's jose and today on our episode we got a question from the internet [to] Twitter we do listen to what you [ask] for
Renata Laura asked can you show us your first Portfolio?
and so I thought what a great opportunity to talk about how [to] do design or how to prepare your design Portfolio to get a
job on this segment we call "How to"
Back [alright], so renaud says I looked at her Portfolio. It looks something like this
What I'm going to be talking about is my first portfolio
Which is a very analog one and today everything's presented online you had mentioned for you. It was presented Via
Yeah, I didn't see you wrong yeah [cdI] [Rom]. You [have] number CD. Rom Cutting-edge technology [alright]
Anyways what we want to do is ask your help to spread the word post something from this episode on Twitter Linkedin [Facebook] or Instagram

Chinese: 
大家好，欢迎收看 The Process
我是Chris，这是Jose
在今天这一期，我们收到了来自推特的问题
我们真的会听你们问的问题哦
Renata Laura 问：
“能给我们看看你的第一份作品集吗？”
我觉得这是一个很好的契机
来让我们谈谈如何设计、如何准备你的作品集
并凭此找到工作
我们把这个部分叫做“How To （如何）”
哇酷炫的动效
欢迎回来
我看了Renaud的作品集
大概长这样
我接下来将要谈论的是我的第一份作品集
看起来又老又过时
近年来大家都改用作品集网站了
之前你跟我提过
你当年的作品集是刻在光盘上的
对，我用的是光盘
当年这还是最先进的技术呢
不管怎么说，请大家帮我们多多转发扩散这期内容
不管是在Twitter、LinkedIn、Facebook还是Instagram
链接在下方
下面有哪些内容Jose

English: 
It'll be down below and what are some of those things [those] add down below at the school [Roxas] our [Twitter] and at the school?
Rock is also
our
Facebook what about any hashtags the school rocks is the hashtag. Well you can use hashtag to school at
Tsk. Oh well, and we really need your [help] because we want to grow and create the movement. [yeah], so we need your help [alright]
anyways first job Portfolio
or as I said at the top how to prepare your portfolio to get a job in design so I broken it down to
Three main things three main things just three things okay one is
The I do [t] skill you know the letter t looks something like this. That's what they call the t skill alright, so
what you do is at the very top you're a beginner and as you dive deeper you're going to become intermediate advanced an
Expert so what you want to do is have one
Clearly Demonstrated core strengths
so the problem is
Many designers have a tee but it's fallen to the side they show lots of different things and they don't show a lot of depth

Chinese: 
下面有我们SkoolRocks的Twitter和Facebook链接
需要带什么话题标签吗
#TheSkoolRocks 这个标签
也可以用这个 #TheSkool
我们真的很需要你们的帮助
因为我们想要发展壮大，形成影响力
所以我们需要你们的帮助
第一份工作用的作品集
像我之前说的，如何准备作品集来获得一份设计工作？
我将它分为三大要点
只有三点
第一点：IDEO的“T型”技能发展理论
T型结构长这个样
这就是大家所说的“T型”技能
一开始你是初学者，随着越来越深入的学习
你将会变成中级、高级、大师级
你需要的是建立一个非常明确的核心竞争力
很多设计师都有一个毛病
他们确实有他们的“T",但是往旁边偏了
也就是说他们展示了很多种类的设计
但是缺乏深度

Chinese: 
问题在于，假如我是招聘官，当我在招人的时候
如果你给我看你的作品集
我想要的往往是特定的某一种作品
我不想看你又做黏土模型，又做木偶，一会儿又变成平面设计
我想找的是短时间内能在找到的某一个方面最好的设计师
你觉得数媒工作室和印刷工作室招人一样吗
在我看来是的
你是怎么看的？
我觉得都差不多
你想招的人需要是在某一方面特别专长的
除非是高级职位
或者是在招聘管理层
对，那是两回事了
事先声明清楚
如果想找像艺术总监那样的工作
那就会有一些不一样
那种职位需要的是思维方式具有足够广度的人
能做策划，能搞定客户，会与人沟通
能指导整个团队的工作
那么问题来了
当我看作品集的时候
很多作品集都是这样的：

English: 
The problem is when we're looking to hire speaking from this side of the table when you submit your portfolio
I'm looking for something very specific. I don't want a little bit of clay modeling or puppetry or graphic design
I want the best designer I can find one budging a time period
Is that the same for hiring?
[I] think is that the same [for] hiring for digital versus for a print Portfolio studio digital studio digital agency
What do you think from my point of view yes? What? What's your point of view on that it's similar
I mean, you're gonna hire people want a great weapon all right. Yes, specialize in one thing
yeah, unless or at a senior level on what you want is a
manager right yeah
That's different than you know yes for that much so just to clarify if you're an art director type of creative director type
Then it's a little bit different. You want someone who's a bigger broader thinker
Someone who can write who can manage the client who can communicate?
Those kinds of [because] [the] [director] [tim]. Yeah, here's the problem when I look at Portfolios. They look something like this, so

Chinese: 
他们展示了平面设计、字体设计、UX/UI、插画、包装
各种各样的东西一锅乱炖大杂烩
这让人很难了解你到底哪方面最擅长
以及你到底在寻找什么样的工作机会
比如说我想招一个动画设计师
你却给我看了很多平面设计和字体设计
我承认你做得很好，我也很喜欢
但是我会决定招别人来当我的动画设计师
因为别人展示出了他们的专业程度
-一个专业的动画设计师 -没错
我的意思是
当你的作品集广度很大而深度不够的时候
尤其是当你在寻找入门级的工作时
这就是我要说的
先别急着给我寄刀片
你在方方面面都只是个新手
你说的初级或者入门级的指的是什么人？
你说的是你要招聘的人吗？
对，比如说应届生或是20出头的年轻人
正在找自己的第一份工作
不管是当独立设计师还是全职工作
我这么问的原因是
有的时候人们不是很清楚
人们对自己的定位到底是什么样的
你管自己叫设计师

English: 
[they] show graphics lettering ux Ui illustration packaging everything the kitchen sink is coming in right now
Jose and it makes it very hard to figure out. What are you good at?
Are you good at and what job are you applying for for example if I'm looking for an animator?
And you show me lots of graphics and lettering things I can appreciate it
[I] love it right, but I'm gonna go a higher different animator because they show you want advertise animator
Yeah, yeah, I do so what that's saying is when you show a very broad portfolio like that
especially for an entry-level position
And it's what I'm talking about so no angry emails guys come on that you're a beginner in all of these things
Right I mean and I think you what are you what are you when you say beginner VS.
Intermediate you know who are you talking to in terms of you know the people you're talking to somebody that you you and hire
Yeah
Well like a new graduate or somebody who's in their 20s right trying to get their first freelance job or a full-time job
something like that and the reason I ask is because I think that there [is] a
Confusion sometimes of whether you position yourself or call yourself a designer

English: 
But you behave as an agency like you have like a moniker, and you're like one, man, or two men shop
And then you want to show all this variety [of] things, so people think that you can do a lot more things versus
I want to go get a job at a studio all right?
So one is your marketing towards the studio right the other one your marketing towards client directly right? They're very different and very direct
That's a great point that you bring up because you can have multiple sites these days with
Different landing pages you can send out different Portfolios. You can have an in Portfolio
You can have an animation portfolio or one that positions you as an agency. Yeah to me. That's a lot of work right now
We're talking about just helping people get a job [the] first time you're going out there. You just graduated right now
I pulled out three images from the internet
[I] have a pizza some some Dim sum and a [Kabob] are you going to trust the Kebab place to make you authentic?
New York Style Pizza
Or if you buy the pizza do you you believe that the dim sum is Gonna be really good
Chancellor to know that's why when we go to buffet our standards and our expectations are lower much lower
What we're doing is we're getting volume yeah

Chinese: 
但你干的活却像是设计公司
比如说给自己起个名字
像是一两个人的小型工作室
你想展示你作品的多样性
从而让别人觉得你能做各种各样的东西
而不是说“我只是想找一份在设计工作室的工作”
你说的没错
一种情况是你向工作室推销自己
另一种是你直接向客户推销自己
这两种非常不一样
你提的这一点很好
因为你可以建多个不同的作品集网站
现在这年头你可以通过不同的登陆页向别人展示不同的作品集
你可以有个插画作品集
你可以有个动画设计的作品集
或者是一个把自己定位为设计公司的作品集
没错
对我来说这个工作量太大了
我们现在只讨论如何帮助人们找到一份工作
这是你第一次刚刚毕业，走出校门，走向社会
我从网上找了三张图
有披萨、早茶、烤肉串
你会相信一家烤串店能做出正宗纽约式披萨吗？
或者如果你买了个披萨
你会相信那家店同时也卖特别棒的广式茶点吗？
答案很有可能是否定的
这也是为什么当我们去吃自助餐的时候
我们对食物口味的期望值会大大降低
因为我们只注重数量而不是质量

English: 
and if you think [about] that like I want to go to the best Kebab place
And that could be in a food truck. It could be in a fine dining establishment
It doesn't really matter, but I want the best in a category
So think about that next time you go [out] dining because I know
Some of the haters some of the doubters gonna say no, I want to show it all. That's okay
If that strategy works for you more power to you. I'm just saying what's worked for me. I mean
I think there's people that are actually pretty good at multiple skills like you have the designer illustrator or developer sometimes Mm-hmm
And what those people usually show is the completion of a project?
[those] are really rare like people who do that [at] [a] really high level right?
So let's cut back to the slide where we're showing this kind of broad array of services that you're providing
so what I want you to tell you to do is just
To pick one for now that doesn't mean you have to destroy the work
But just present one and I'm gonna say let's focus on lettering okay
So when you should lettering and you're going to make a claim. I'm a lettering logo form designer
You can show examples and the more examples you show now you're going to establish expertise
And that's really important because that's who I'm going to hire

Chinese: 
设想一下
我想去一家烤串做得最棒的店
它有可能只是个流动路边摊，也有可能是个高档餐厅
但这都不重要，重要的是它必须是做烤串做得最好的
所以你下次出去吃饭的时候可以想想这个问题
因为我知道会有爱抬杠的人说
“我不管我就要全都展示出来！”
可以呀，如果你觉得那样对你更好的话
我只是在阐明对我而言最好的策略
确实有人各方面的技能都很棒
设计、插画、开发都全能
这种类型的人通常会展示一个完整的项目，注重的是项目的完整性
这是很少见的
真正能达到那个水准的人都是大神级的
让我们切回之前展示的幻灯片里展示的各种各样类型的作品
我想让你们做的是
现阶段选择一个类别就好
这并不代表你其他的作品就作废了
只是展示一种而已
比如说我选择把重心放在字体设计上
当你选择了字体设计
你就要把自己定位成字体或logo设计师
然后你就要展示这一个类别的作品
你做得越多，就会越来越资深
这是非常重要的
因为这种人才是我想招的人
有深度

English: 
but deep right go deep and I'm going to show you portfolio of somebody who has gone deep and has an
Amazing following, and it doesn't incredible it has an incredible body of work somebody
I respect a lot so his name is seb lester
And you guys may know him through his instagram feed he is a graphic designer
He lives out of the uk I believe and he's an amazing calligrapher letterform [logotype] designer. He's amazing
So you can see on his website. What do you see here?
You see lettering you see
It's up there nice and bold and you just see lettering samples
And you're going to see more of the same so I grab some things off his website from both his art side and his lettering
Side, they're beautiful. So when I need beautiful hand lettered work since told young is no longer alive
I'm gonna call [Saben] if he's taking aulia do young is a master letter form designer. Do you know that work? Yeah?
He's passed away unfortunately
He was an action teacher he was and and he was amazing so look at
The work on the left here more of the same, so it's very consistent
He's probably regarded as one of the best latter form calligraphers
Right alive right now and working right and so you can see also on the right hand side

Chinese: 
我给你们看看有深度的作品集长什么样
有很多人关注这个作者，作品特别棒
也是我个人十分尊重的一位设计师
他的名字是 Seb Lester
你们有的人可能已经从Instagram知道他了
他是平面设计师，生活在英国郊区
他是一位特别棒的书法、字形、logo设计师
他真的特别厉害
你可以看到在他的网站看到
你能看到什么？
你只看到了字体设计的案例
只放了各种精致的字体设计作品
再往下翻也是同样的类型
我从他网站上摘取了一些内容
既有艺术方向的，也有字体设计方向的
它们都很好看
当我需要漂亮的手写体作品的时候
因为Doyald Young已经不在人世了
所以我会问问Seb能不能……
Doyald Young是一位特别厉害的字体设计大师
不幸的是他已经去世了
是的 他很棒
看看左边的作品，都是一个类型
看起来非常连贯
他被认为是现世最棒的书法家之一

Chinese: 
同样的，在右边你可以看到他的Instagram内容
看看那个数字
这个数字足够让你们大家嫉妒了
他Instagram上有57.1万多个粉丝
所以他既有很好的媒体效应，也创造了内容和艺术
所以他可以做任何做想做的事
他想去变戏法都行，这都不是重点
因为他是专家，人们自然会去找他
这是我给你们的第二条建议：编辑内容
人们想在最短时间内接收最多的信息
我找到一张尼古拉斯凯奇的海报
因为你们都知道我最爱尼古拉斯凯奇了
这个电影是《极速60秒》
这里想表达的观点是，你有差不多一分钟的时间来吸引你潜在老板的注意
当我在实时观看的时候
因为我们是动画行业的
当我实时观看的时候你有差不多30-40秒的时间
在我按下停止键并且去干别的事之前展现你自己
很多时候我是很乐观的
我会想“会不会等到50、60、70秒的时候就会变得更好呢？”
但是从来都没有变得更好
因为人们通常把他们做的最好的东西放在最前面
所以你不应该在最前面浪费时间

English: 
That's his instagram page and check out that one number right [there]
That's a number that you can [nD]
He's got over five hundred Seventy-one thousand Followers on Instagram
Right so he's creating media and content and art and now you can business position himself as doing anything
He wants you can be a juggler now. It doesn't matter because he's an expert people got to come to him for that
So here's the second tip edit people are information rich and time poor
Here's a here's the oh, I found a nick cage poster because you guys know I love nick cage
There's a movies has gone in 60 seconds right the idea here is you have?
About a minutes worth of attention Span from your potential employer yeah
When I'm looking at it real and because we're in the motion industry
I'm looking at a real you've got about 30 40 seconds into it before
I hit stop and move on with my day now oftentimes. I'm an optimist
I don't think maybe it'll get better at the 50 60 70 second mark
And it never does it never gets better because [people] generally put their best work forward so what you don't want to do is you?
Don't waste a lot of time [upfront]

Chinese: 
做个倒计时或是特别长的你自己的logo动画
除非它真的非常非常出色
直接切入主题
去掉你作品中不必要的部分
Jose，数媒行业是什么样的？
你觉得他们愿意花多长时间？
我觉得时间都差不多长
一部分原因取决于他们做的是什么样的项目
为谁而做，他们在项目中的角色是什么
这是我关注的内容
你们都知道，Jose和我都工作了差不多20年了
我们一眼就能看出是不是有才华
我们知道我们想找什么样的人
这并不花什么时间
如果有时间的话我会跟你们分享几个故事
所以你要去除不必要的部分
第三个建议是你要十分诚实，也要有选择性
诚实地反映自己擅长的部分
筛除不好的部分
有选择性地寻找你认为你合适的、有把握的公司
如果你是做木偶的
我不认为你能拿到一个时装设计或是电动剃须刀设计的工作

English: 
Doing a countdown timer or a very long protracted logo animation of yourself unless it's really really good get right into it
Edit your work down. Okay? Jose. What about in the digital space okay? I'm telling you how much time do you think they have uh?
They have a very similar amount of time. I think part of it
I mean, what kind of projects they worked on for who and what role they played? Yeah?
That's what I look for what you guys understand is Jose
And I we've both been working close to 20 years each, right?
We know what we're looking for we know talent when we see it. It doesn't take a lot a night if there's time later
I can relate some stories with you guys, okay?
So you gotta edit the work down third tip is to [be] honest and be very selective be honest in know what you're good at
Filter out the junk and then be selective [find] companies that that you think you have an [honest] shot at getting a job
so if you're doing
Puppets, you're not going to get a job. I don't think
designing fashion or

Chinese: 
将你的作品与你想进入的公司相匹配
盯住三四家，不要海投邮件，因为那样没用
我们之前用过这张幻灯片
在我们自我定位那集里用过
你可能是这两种人中的一种
你可以是嬉皮设计师，随着性子来
如果你去规章严谨的大公司工作，肯定会不适应
不仅是工作方面，还有文化方面
反过来同理
如果你是个特别遵循组织纪律的设计师
我们所举的例子仅局限于设计师从事设计方向的工作
和我们所说的非常不同的情况是
如果你要找的是市场营销或是新媒体一类的工作
掌握多项技能可能还行的通
比如说我会用Photoshop，我也懂开发
也会数据分析，还会写文案
老板会觉得这还挺好的

English: 
Electric razors yeah align the work that you do to the company you want to work [with] and just go after three or four
Don't do this broad email. So because it just doesn't work
[all] right
So we use this slide before this is from our positioning episode where if you're either one of these two personalities?
You could be the hippie designer the feel good
person, and you're trying to go into like a corporate place like land or I don't think those the work will Match Neither will the
Culture I
think yes
And it doesn't work the other way around if you're a very corporate designer
Doctorate in mind that we're talking about a very specific paradigm as it relates to designers going into design jobs
So one of the things that is the aunt if it were that is very different than that is
if you are going into a marketing or into a
Social Media job you actually might be okay with having multiple skills like I can be right photoshop
I can do development, and I can do any right lytx, and I write and the employer is going to say well
That's kind of good because that person can account manage

Chinese: 
因为这个人能做多种工作
有些工作也确实需要这种人才
问题在于这些工作中的每一项任务都没有特别重的分量
这么说吧，在那种情况下
掌握多种技能确实会对你的工作有帮助
但是如果你的写作风格或是设计风格和别人相反
那你的工作就会困难重重
你最后很有可能并不负责那一部分的工作
你有可能最终会成为一个管理者
而不是实际做某件事的人
我在这贴了一个链接
如果你们想看看自我定位那一集的话
可以前往查看
可以更深入地研究一下这个问题
如何用你的特长与你想为之工作的公司或客户相契合
让自己成为对他们有价值的人
你与他们越契合越好
如果我的房子被淹坏了
而你正好是推销地板修复服务的
那你对我就有很大价值
但如果是在沙漠里，你就一点用都没有
牢记这一点
如果你看到两个不匹配的东西
我在网上找到了这张图
两块拼图拼不到一起

English: 
[some] jobs
[you] [acquire] [lovable] things the issues that they're not heavy or in any of those but let's say this so then in that case
The general skills work out well for you, but let's say [your] writing style your graphic style is counter to what they do
that's gonna be hard you're gonna end up not doing that probably you're probably gonna end up being a manager not not a
Not a doer of one specific [task] [alright], so anyways I
Included a link here for you guys the positioning episode in case you want to check it out?
We go much deeper
Into the issue of aligning what you're good at with the company or client that you're trying to get work with right?
Positioning for value so the closer you're in alignment if I'm if my house is flooded over and you happen to sell flood repair
Services that creates great value yes in the desert you're Gonna have no value at all. Yes, all right. So just keep that in mind
All right
So when you see those two things in there mismatched
I just found this image off the internet the two pieces of the puzzle don't fit and

Chinese: 
这基本上总结了我的观点
这是我们自己Blind网站上的一些内容
你可以看到作品是有一定的水准的
所以如果你想来应聘跟我们一起工作
简单总结网页上的内容
看看这些作品，然后看看你能如何在团队中发挥作用
如果你现在还不是很契合我们的团队
但这是你梦想中的工作
你应该开始做一些和我们网站上的内容类似的作品
这会对你有所助益
和你作品的质量有关
有很多人问我如何才能到Blind工作
或是如何找到一份动画设计工作
特别是那些有进取心的新人
我给你们举个例子
曾经有一个人，我和他一起共事
他帮我制作我曾经的一档节目
他给我看了他的作品集
我就跟他说“你去跟某某人谈谈吧”
我把他引荐给了Laundry的一位负责人
我跟他说言谈中不要表现得像你在找工作
你就过去跟他闲聊搭讪一下然后说
“嘿有朝一日我想成为你这样的人，我该怎么做呢？”
他照我说的做了
他拿出了他的激情，做得渐入佳境

English: 
That's I think that kind of sums it up now
Here's our sum of work from our website a blind you can see that. There's a level of work here
so if you're applying for a job with us
Profile the site and [say] you're very good at profiling
Profile as I look at the work and see how you fit in if you don't currently fit in and it's your dream job to
Work there start working and work that looks like what's on their site. Yeah, it'll help you it's a level of quality
I mean because I've had a lot [of] people kind of ask me for advice of how can I get a job a blind or
in motion [graphics] especially
UP-And-Comers, and I'll give you an example there was one one guy that you know sent me that I was working with him [he] was
Helping produce my show my old show and he had his shoving his portfolio, and I said well
You know talk to this guy and I had him talk to somebody at laundry [to] PJ
And I said don't talk to him like you're looking for a job
Just go and hang out and say hey, I would like to be like you one day
You [know] what do I need to do and he did and he?
Started doing his passion and kind of up in his game

Chinese: 
但是他最终去了BuzzFeed工作，做动画短片
他很幽默，喜欢站在镜头前
他也很会写东西，还是个出色的设计师
他会做很酷的小动画
BuzzFeed对他而言是份完美的工作
他那个时候能在Laundry工作吗？很可能不行
因为他们需要的是高尖人才，要在某一方面特别突出
这个结果（在BuzzFeed工作)对他来说其实更好
因为这个工作更能发挥他的能力，他和公司很契合
他在合适的地方才会更有价值
这个概念叫做镜像匹配
你要模仿你想合作的对象
学习他们的行为举止、说话方式、甚至穿着打扮
我这里有一句话
基本上是在复述 Tony Robbins的话
他说，人们通常想和跟自己相似的
或是自己想成为的人在一起
我的气场跟Jose不太一样
我们在一起做节目还算和谐，但通常来说
当他在外与人交流，他常常是很享受的
而我就会觉得很累，社交对我来说太消耗精力了
复习一下

English: 
But he ended up working a [buzz] [feed] doing all the sort of short animations, right?
But he's funny, and he's on camera, and he can write and he's a good designer
I mean he can make some really cool little animations right? Yeah
Perfect job right buzzfeed right could you work [out] laundry at that time no?
Probably not because they need it like super [high-end] very highly
Specialized people it worked out better for him because he got a job that utilized more of his and they're in alignment
So he's going to be much more valuable so the concept is matching mirror basically act
Talk look like the people that you want to do business with and there's a there's a line here
And I'm kind of paraphrasing a little bit from Tony robbins. He says people want to be around people
Who are like them who they like to be like so my energy is different than Jose's somehow?
We make it work for the show, but [generally] speaking when he goes out he has a good time usually [when] I go out
I'm tired of in a day because the social activities drain me all right
so
here's the recap

English: 
Focus you need to focus your work remember the I do t scale Mm-hmm
have depth in and
Mastery over one particular thing and make sure you state [that] and it's obvious because people don't understand when you call yourself a visual communicator
That's a lot for me to try to figure out. I know that's a very popular way to describe work or
Graphic design, but don't do that, okay?
Edit all the stuff out
Here's here's my way of saying it no filler all killer
People feel compelled cos insecure about their own portfolio to put in work that isn't very good
Is another thing one piece is good then just a few pieces is
eliminated and I'm going to show you my portfolio in a little bit cuz I promise it at the head of the show and
Lastly matching mirror look talk walk like who you want to work with yeah, and if you're not there yet
I understand that because obviously you're a student, but I tell my students this if you have a student Portfolio
You're going to be a student for the rest of your life. There is no difference
The real world where you are in your game if your work isn't professional-looking. We're not going to hire
You need to aspire to do that

Chinese: 
你的作品要有重点，记住IDEO的T型结构
在某一项上发掘深度，体现精通
并且确保你要把它呈现出来，要让它很明显
很多人不明白这个道理
我得花好久才能明白你说的是什么意思
当你把自己叫“视觉传播者”
我知道现在很流行这么称呼
但是千万不要这么做
删减不必要的信息
我会这么说
在精不在多
人们会对自己的作品集（作品数量）感到不自信
于是会强迫自己放一些并不是很好的作品进去
只需要少量的几个作品就足够了
我待会儿会给你们看我的作品集
因为我在这一期开头就承诺过了
最后一点，镜像匹配
学习你想与之合作的人的行为举止
如果你目前还没能使自己变成那样
我也能够理解，因为你还是个学生
我是这么告诉我的学生的
如果你的作品集看起来像学生做的
那你一辈子都会是个学生
在这个现实的社会里人们不会在意你是不是才出新手村
如果你的作品集看起来不够专业
我们就不会雇用你
你需要对这么做充满渴望
研究它们的框架

Chinese: 
你会找到一份好工作的
模仿它，复制它，做出它
Jose你有什么要补充的吗？
我想说的是它们之间还是有区别的
如果你像招一个立马能上手工作的人进入团队
并且对成品质量有一定的要求
那对应聘者来说就会看他们能不能达到这个要求
我给你们举个例子
当我在网页设计领域招聘了很多人
我见过来自艺术中心设计学院的学生
他们有精心包装过的作品集
也有来自加州艺术学院的学生
他们的作品集看起来没那么精致
但是他们的思维和过程很棒
有意思的事来了
你把这两种人放到同一个项目组里
加州艺术学院的学生会倾向于做指导性的工作
更看重概念性的框架是什么样，更有全局观
而艺术中心设计学院的学生进入项目后
会直接开始工作
直接开始制作分配给个人的任务
做那些细节上好看的设计 -没错
……或是统筹全局
这两种没有谁对谁错

English: 
Literally study the frames emulate it. Copy it do it you'll get a job there [Jose]
you want any well what I was going to say is that there's a difference between
So again if you're looking to hire for immediate Plug-and-Play into a team
That has a certain level of quality for the output of work. That's being done
You know you're going to be looked at for that. I'll give you an example
so when I hired [you] know a lot of people within the web agency world you had a
You had like art center students who were really polished in their portfolio you had cal arts students who the portfolio's weren't as polished
But their thinking and their process was really good
here's what's interesting so that you put them both into a project and the [killer] students might have a tendency to
Direct more and be more about what the conceptual framework was and the broad framework for the idea
But the art center students could come in and they can plug and play and like just do the production boom [into] each other
Into each other doing meticulous beautiful design right organize everything's in its place there any right or wrong
It was actually up to the discretion of the person managing them to understand

Chinese: 
完全取决于管理人员是否了解他们的长处和能力在哪里
这样他们才能把他们放在正确的位置上
这是我的第一份工作作品集，之前答应你们的
我的一个朋友Colleen Mathis
拿到了一份Cole&Weber的工作
她邀请我提交我的作品集
因为她需要一个工作搭档
Cole&Weber是一家位于西雅图的广告公司
我当时正好住在附近，感觉特别棒
不管怎么说，这是我当初提交的那份作品集
我在用我的经历来佐证我之前提的建议
这是我的作品集，完完全全跟我发给她的一样
我发了四个作品，除此之外就没别的了
我知道你会想
“我在学校里他们可不是这么教我的啊，说好的12个呢？”
但是我来告诉你为什么我选择了这四个作品
而不是我作品集的全部内容
这家公司是广告公司
而我不是专业广告人，我只在学校上过一门广告课
我没有做过广告
所以我想要提交的是我觉得能代表我的最好的概念作品
展现了图形和版式设计水平的
这是我能拿到这份工作最大的机会了

English: 
What their strengths were and what their abilities were so that they can position them in the right place [ok] so?
Here's my first job Portfolio as promised [a] friend of mine
Colleen Mathis got a job at : weber and she invited [me] to
Be to come to submit my portfolio because she needed a partner. She's [alright]
cole members an advertising Agency in Seattle
And I actually lived right or like the second floor to the pyke's market right there
It was pretty awesome anyway, [so] here's the portfolio
I submitted and and I'm backing up my advice by things that I've done so here's my portfolio
This is exactly what I sent I sent four pieces
And that was it
So I know you're going to think well
That's not 12 what I was told in school
But and I'll tell you why I chose these four pieces are not my entire Portfolio [one]. It was an ad agency
I'm not an ad guy. I took one advertising class. I have no ads
So what I looked for were what I thought to be my best conceptual pieces things that said something so things with imagery and typography
That was my best chance of getting the job mm-Hm

English: 
[I] didn't think I'd get the job, but that's what I sent now the rest of my work had been crap
But they don't know that I just sent these [boys] [about] yeah, so here's the crazy thing two days later
I got a call and they offered me the job
Awesome, so I'm gonna show you here's here's let's let's do a caveat here. Oh you also send the portfolio from [Arts] Center
Yeah, and they know the track record. They were gonna look at the rest of your portfolio anyway. Yeah, I you know
how much do you think the
Where you went to school matters in that whole thing it probably didn't matter as you just opened up a little well a little [camera]
I just want to say okay that based on the portfolio alone at that point in history at Cole weber
You would have gotten the interview. No matter. What school you went to you think so. I think so, okay
Maybe you're saying that I don't think so okay. God yeah, I [I] think at the [end] of the day
They're gonna hire based on merit. It's nice to know you went to good school. They know that there's a certain kind of rigor
That's what I'm saying the training no matter where you went to school. You would have gotten what okay?

Chinese: 
但到头来我还是提交了那些作品
我没觉得我能得到那份工作
我其它的作品都很烂
但是他们不知道呀
所以我只交了这四个作品
疯狂的事来了
两天后我接到一个电话
他们通知我被录用了
但是等等，我觉得需要警告一下
你同时还提交了你在艺术中心设计学院的作品集
并且他们知道你的成绩记录
所以不论如何他们还是会看你剩余的作品集内容的
你说的也没错
你觉得“你是哪个学校毕业的”这件事
在这整个过程中有多重要？
可能重要性并不像你刚刚……
你只是给他们看了一点点……
我只想说，光凭作品集它自己
在那个历史时间点，在Cole&Weber
你还是会得到面试机会，不论你是哪所学校毕业的
你觉得是这样的吗？我觉得是的 好吧也许是这样
我不这么认为 好吧
我觉得最终雇主们会根据能力来招人
尽管知道你是从某所好学校毕业的会稍有帮助
他们知道那些学校出来的人有特定的水准，但是……
我就是这个意思
不管你在哪里上的学，你都会……
好吧，我这么问你
那个艺术总监

English: 
Here's the question was [that] art director or was a person looking at Portfolio. Where did they go to school?
They went to they studied English okay got it. Oh. Yeah, there were a lot of people in advertising there
Don't don't come from any school got school figuring it out
Got anyways, let's cut back to my slide, so I'm going to just push through this a little bit
So you guys can see something to work a little more detail here?
This is a poster
I did for the museum of tolerance the first poster that you saw was a gun and
The gun was facing a mirror it was for the movie unforgiven directed by Clint Eastwood
Museum of Tolerance I came upon this image
and I was thinking you know I was looking at barbed wire some world war two photography of the
concentration camps
And I was studying the kind of you know
I let my mind go a little bit and found the barbed wire had too similar to the swastika and I put this thing together
[and] that's the image I created
[the] third piece I sent was a skateboard design with [topography] this was for
What was then called topography one with Simon Johnston, and I just wanted to do this because the format was unusually
I thoughts just the application was conceptual. That's why I submitted it

Chinese: 
那个看你作品集的人
他们是哪个学校出来的？
他们是学英语的
好吧 知道了
广告界的很多人都不是科班出身的
让我们切回幻灯片
我把它们放大一些以便你们看见更多细节
这是我为宽容博物馆做的一张海报
你看到的之前一张海报上面有一把枪，对着镜子
是为了克林特·伊斯特伍德导演的电影《不可饶恕》而制作的
这张是为宽容博物馆做的海报
我做这张图的时候想到的是带刺的铁丝网
我看了一些二战集中营的照片
我放飞了我的思绪，然后发现带刺铁丝网和纳粹标记很像
于是我把二者相结合
就成了这张作品
我的第三个作品是滑板设计
是Typography这门课的作业
是Simon Johnston教的
我当时做这个只是因为这个形式比较不常见
而且这种应用是十分概念性的

Chinese: 
这就是为什么我提交了它
Simon的Type I 这门课是整个系列课程中很基础的课
确实，在第三学期就上了
所以你在那么早的时候就已经做出了如此精致的作品
对不起这个课其实是Type II
是我说错了
那就说得通了，我刚刚还想说哇（你怎么那么厉害）
最后一张作品是我之前提到的在艺术中心设计学院时
上Fred Fellow的Editorial Design这门课的作品
这是为《Home》杂志设计的封面
有一张图片你们看不见
放在了底部，是一个裂了的烟斗
我把这些荆棘的图片放在它上方
因为我有一种拒绝毒品的心态
我的想法是“玫瑰虽美却带刺”
借此号召人们谨慎对待毒品
“Chris Do 和他的破烟枪”
这四份作品让我得到了一份工作
那是一份很好的工作，我从中学到了很多
直到现在我还和我当时的老板Kevin是好朋友
这是一些我在那里工作时做的东西

English: 
And type one with simon. It's actually really early on in the track. He's very early
So you were [centred] for [their] took that it was already very sophisticated looking at the time for an early. I'm sorry
This is type two okay my about type to Mesa. Yeah that makes for something. I was gonna say [wow]
It is you know and then the last piece [here] is
for editorial design with fred fellow at art Center as we mentioned and it was for
Magazine cover in the [home] Magazine and
the image that you can't see if there is a crack pipe that I bought and I put these thorns on it because I have
This whole kind of anti-drug mentality just thinking about
The brother you were going about it
was a [rosy] very alluring, but it's like full of these barb's that kind of be careful Christo by
crack pipe on that [extra] Gerardo and
Those four pieces got me a job, and it was a wonderful job in an incredible learning experience
And I'm still friends with Kevin my boss back then today
And here's some the work that I produced while [us] at the Agency [now]

English: 
You can see the work is very different than my student work, and now we're kind of entering into a different space
It's also very [cool] weber
It is it looks like their work
At the time yeah, so I got to work on [lessons] silicon graphics
and then I
Graduated [this] is an internship no no no the full-time job before you graduated. Yeah, so yeah
We're getting to I was like super. I was seventh term I took a semester off. I went to work they offered me job
they were flying me back and forth it was [a] great thing it wonderful experience and all of that was because
Maybe I was too dumb or I was confident enough just to show four things
and that's why I'm telling you guys to edit your work down and
Aligned the work that you do matching mirror to the to the place that [was] great Christo
It was like boom here it is this is that like take it or leave it mother
Well, what do you have to lose? You know as good as funny because the portfolio reflects. You really well my portfolio reflected me
Really well next time we're gonna see your portfolio right? I have to find it. Yeah, but it was funny anyways
I'm Gonna show you the rest of my portfolio

Chinese: 
你可以看到这些作品和我学生时期的作品非常不同
像是踏进了另一个空间
看起来就像是Cole&Weber他们的风格
没错
看起来就像他们在那个时候会做出来的东西
是的
然后我还在硅谷图形公司工作了一段时间
然后我就毕业了
不不不，是全职工作
所以这是一份实习？
所以是你毕业前就找到的一份全职工作
对的
天啦你也比别人超前太多了吧
在第七学期时我休学了一学期
他们给了我一份工作，负责我的往返机票
对我来说是一大幸事
那是一段非常美好的经历
而这一切全都是因为可能是我太蠢了或是我过于自信了
才敢只展示四件作品
这也是为什么我告诉你们要精简内容
并让你的作品向目标雇主看齐
这的确像是Chris Do能干出来的事
“砰！就这些东西，你们爱看不看”
你这么做确实也没什么损失呀
这很有意思，因为你的作品集很好地反映了你的特质
我的作品集也很好地反映了我是什么样的人
下一次我们来看看你的作品集
好的，我得先找到它，但确实很有意思
我给你们看看我作品集其余的部分

English: 
And you're gonna come [back] to this or you just missed animation. That's okay. It's all by the episode go man
it's gonna try so this these are the spreads just want to show you some of the design the
Typography the aesthetics that I was having [I] was very much into Sin City Frank Miller black and white this is like before the movie
Even this is 1995
it is in 1995 so here's a
What is it called a city brochure for do you realize sense that in five is 20 years ago?
Yeah, I said we've been doing this for 20 [years] I
Like the work is actually really. It's tight, so
[this] is this is a just classic corporate. It doesn't look like a student work by the way. Thanks. I appreciate that
Like you could just see this in any like you know
poor
Personally this is pre-internet you guys remember so here's I think one more pizza
So you guys don't think I just do flat design this is something packaging because back then it was called graphics and packaging
It's actually design packages. What's [a] [digital] track yet? No not even close

Chinese: 
还是你忘了应该在这个时候插个动画的？
没关系
行吧，就这么过了，我们继续
我的作品已经铺在这儿了
只是想给你们看看我当时的设计、排版、审美风格
我当时特别迷《罪恶之城》
弗兰克·米勒的作品，黑白的
甚至在同名电影出版之前
这是你1995年做的
确实是1995年做的
这是一份城市宣传册
你意识到1995年是20年前的事了吗？
嗯，我说了我们已经干这行干了20年了
我喜欢这个作品，它看起来很紧凑
这只是一个典型的企业宣传设计
顺便一提，这看起来一点也不像学生作品
谢谢夸奖
看起来像是专业人士做出来的
这是在互联网普及之前做的，你们还记得吗
这是我想展示的另一份作品
好让你们知道我不仅仅做平面设计
这是包装设计
因为在那个时候它们被统称为图形和包装
所以我确实是会做包装设计的
那个时候还没有数码存档呢
连个影都没有

English: 
That's for twinings tea, and then now I'm going to show you some professional work
So here's right out [of] school. I actually went back to school [a] [finished] school quick : weber
And I started working freelance doing storyboards, and I didn't know how to do storyboards
But I'm going to show you my first job Portfolio
What you realize really soon after you start working is you spent four years working in Portfolio?
And if you're doing the right things and you're working at the right place
Your whole student Portfolio goes in the trash, [and] you develop a whole yeah, you develop a whole new Portfolio, right quick
So this is what that is so this is for the island Dr.
Marell worked with cal cooper inez design the the logo type and a couple of key frames for it
and
For saving private Ryan. I think this was for a teaser trailer or something like yeah, [just] for you for a good spot
It was released by you member. I where I was a nanny around this job
What did you were a God it was so much work it was and this is like when I was just like barely learning how
to use photoshop and all that kind of stuff yeah, and then as
Easy you said before I'm unemployable

Chinese: 
这是为Twining's Tea做的包装
接下来我给你们看一些我工作中的作品
从Cole&Weber辞职
我走出了校园，又回到了校园，完成了学业
然后开始了我的自由设计师生涯，做故事板
在那个时候我还不知道该怎么做故事板
但是我还是会给你们看看我的第一份工作作品集
当你工作后不久你就会明白一个道理
在学校时你花了四年构建你的作品集
如果你是在正确的地方为正确的人做正确的工作
那么你的整个学生时代的作品集都应该被你扔进垃圾桶
你应该开始构建一个全新的作品集
这是我做的
这个是为《莫洛博士岛》所做的
这个是《拯救大兵瑞恩》的
我记得这个好像是为了预告片之类而做的
它真的很不错
我是这部电影的动画师
你参与制作了？
是啊，事儿可多了
确实
那个时候我才刚刚开始学习怎么用Photoshop之类的工具
然后，就像你之前说过的
我是“不宜被雇佣”的

English: 
[I] can't work for a place or a person for too long because you're a pain in [the] ass
I am I can be I'm headstrong
I want to do things my way your way, right?
So this is a spot that we did for for a partnership for Drug-free America
and it's just a lot of animated typography and
This is a big breakthrough job for us
This is a couple years and we did our [first] kind of national TV spot for Mitsubishi
We shot all a typography in camera on film 35 millimeter. It was an awesome experience [really] cool
It was [the] thing back then it's quite on what led [to] these other kinds of jobs
so this is for Nissan also designed by [a] Vanessa Mars Rolly but
necessary
Anyways in that all led to this wonderful place
Let's cut back and I'm going to show you guys
what my portfolio looks like because I may be the format might be interesting just from purely a
Nostalgic reasons all mines are now there's four blocks these are four by fives right what that is that?

Chinese: 
我没法在某个地方或是为某个人工作太久
因为你就是个惹事精
我确实是
我就是这么刚愎自用，凡事都想按照我自己的方法来做
这是我们为合作伙伴Drug Free America所做的
它只是一大堆动画文字
这是对我们来说有突破性的一单工作
是在几年前做的
这是我们第一次做国家台的电视广告宣传片
是为三菱做的
我们用相机把所有的排版都拍了下来
印在35mm胶片上
是一段特别棒的体验，特别酷
靠着这份作品我们才接到了更多别的单子
这个是为尼桑做的
所有的这一切造就了现在的我
让我们把镜头切回来
我来给你们看看我的作品集实体长什么样
因为我觉得这很有意思
纯粹是出于怀旧的原因
我滴个神啊
这些都是4x5的照片
这都是什么啊

English: 
So these are four by [fives] and and this was the size of the film positive
So I know Andrew those fascinated by these things like [by] God that's really large film so you can see right here
This is how I had my work photographed. So I would print it out, and then I'd hire a friend of mine
Who's a photographer professional photographer?
And he would take these and then these would get mounted over time what I did was I changed it
I put it into this book
I will show you this too and that one by the way was when you actually mailed a physical portfolio to
your
Potential employer so now
What I did was because that required a white box and all these kinds of things it was all behind a I'm matted box
So yeah, they're now actually set the light box with their poor yes professional photographers do that
Right so here. We are so here [are] some similar early things that we had done as a company some logo work
I will move around too much so that Aaron doesn't have to worry too much about focus right, so some some logo work
local exploration for a video game and then

Chinese: 
这些是4x5的照片，和底片大小一样
我知道Andrew看到这些肯定特着迷
这胶片真是够大的啊
你在这就能看出来我是如何给我的作品们拍照的
我先把作品印刷出来，然后雇了一个我的朋友
他是专业摄影师
他帮我拍了这些照片
然后把它们装裱好
这么多年来我做的改变是
我把它们放到了这本书里
我给你们看看
在那个时候人们是把实实在在的实体的作品集寄给潜在雇主
现在我做的是
因为那边那些需要灯箱以及一堆别的设备，很不方便
确实有人会为了他们的作品集来专门架个灯箱
是的，专业摄影师会这么做
这是我们公司初期时做的一些东西
一些logo设计
我尽量保持一个姿势不动
这样Aaron就不用一直考虑对焦的问题了
这里是一些logo作品
为一个电子游戏所作

English: 
More logo work for another video game called Star Hunters, and I like to illustrate
That's why these a lot of these marks are very lustrous and the clients love these things
And then here's that logo for the island of Dr.. Moreau
Horrible movie great graphics just
Rent the movie So you can see the graphics
And then I want to show you this
And this is something that you can do if a physical print portfolio is still of interest to you
Once you have your beautiful glossy print and gloss works better than that for for this particular purpose you go to this place
And there's place in downtown. I think you charge you $20 they laminate it [mm]. So it's nice
You know you can wipe off the fingerprints and then they put this beautiful velvet in the back
Nice, Fancy my God look at the netscape browser right? This is like classic work out look at this
[I'm] going to show you [this] is for Sebastian international look at the aspect ratio
Using pre flash. I don't know what x is 40 by 480 you can only was exported already. It's all one back big ass graphic

Chinese: 
这里有更多的logo设计作品
是给另一个叫Star Hunters的电子游戏做的
我很喜欢做插画
这就是为什么这里的很多logo看起来很有插画风
客户喜欢这些东西
这是之前提到的给《莫洛博士岛》做的logo
这部电影特别烂，但是你做的图真棒
租这个电影看看吧，不为电影本身，只为看看里面的图
然后我想给你们看看这个
你或许可以试试做这个
如果你对印刷版的实体作品集有兴趣
当你印好了你的美丽的光面印刷品
而且对于这个特定的目的，光面的比哑光的刚好
你去那种地方，我知道市中心就有这种地方
他们收你$20，然后帮你压膜
这样看起来就很高级
你还可以把指纹抹掉
然后他们帮你在后面垫一层特别好看的天鹅绒
高端大气上档次
看那个网景浏览器
这是个很古老的作品了
看这里，这是给Sebastian International做的
看这个屏幕长宽比
用的是早期的Flash技术
是640x480的大小
就是一张特别大的图嘛，点击那张图你就能……
我们确实尝试了很多，我们把设计风格往前推进了

English: 
But we we did try we push things that with rollovers and neat things like that look at the netscape like is netscape surround Jose
So this is a nostalgia for you you you exia graphic web people remember this is right around
[1998-99] it's not we're not quite there yet, okay back in the Google
Wood hadn't been invented back
Then I know you guys so another website and and it kind of is a reflection of this darker more gradual [iran]
[Alta] [Vista] [was] the leading light post there was a bunch of them [yahoo]. [okay], [matt] in yahoo 1990, okay?
They weren't so this is pretty cool and right cuz I remember that so a bunch of websites early web stuff
But you can see the early print influences, and I should show my old web stuff man. That would be all well
You should so web web work we did for for [Dr.]. Brain, and it's an edutainment company
well, you know what's interesting is that that that one of my
Observation I'm having you know the work looking through it at a historical context. It's very beautiful. [it's] very rich and it's very

Chinese: 
用了翻转效果还有一些别的有的没的
看那个网景浏览器
网景现在还存在吗Jose?
 不存在了
这是给UX或网页设计师们的怀旧小心思
要知道这是1998-99年左右的事了
很多东西都还没有出现
那个时候Google还没成立呢
这是另外一份网页设计作品
那个时候AltaVista是领头羊
有很多同类型的公司
还有雅虎
这个就很有Google的感觉了
我还记得那个时候
都是些早期的网页设计作品
你们可以看到很多印刷设计风格对网页设计的影响
我应该给你们看看我很久之前做的那些网页设计
那会很有意思
你确实应该
这是我们为Dr. Brain 做的
是一家益智游戏公司
有趣的点在于，我的一个发现是
当你以那个历史时间段的眼光看待这些作品时
它们很漂亮，内涵很丰富
这是另外两个作品，然后我就完事儿了

Chinese: 
特别棒，都是很赞的作品
这些东西已经有20岁了
我从储物柜里面翻出来的
幸好我爱人像往常一样把它们整理得好好的
因为我会把东西随便丢掉
然后等别人想看的时候我才开始后悔
我都不知道我把我的作品集丢哪儿去了
我只知道我的电子版作品集肯定还藏在什么地方
我要用几张幻灯片来结束这一期内容
Maggie你有什么想问的吗
没有？好吧，你可以之后再问
我给你们看看这个
然后你就可以问问题了
所有的这些作品
看那个年份，1998
RES杂志，RES现在已经不存在了
但是当时看来特别酷
这是RES第十期，广播设计
看看这个,就是这样
我是想放大的，这是放大键吗？
没关系，能看得见
我没把它放大，因为分辨率太低了
那个时候我还有头发
右上角是我妻子
这是我俩的一些作品
我看了RES的前十……
你现在没头发了

English: 
Here's two more and then I'll end on this it's it's awesome. It's really good work
So this is 20 years old guys that [I] pulled it out of the closet
Luckily my wife saves these kinds of things as usual
I just throw it on then regret it later cuz then I have no idea Portfolios
Other than I do know I have my digital portfolio somewhere
So I want to end on a couple of slides Maggie you know any questions [thus] far no
Okay, then you can respond [in] one sec wait
Let me just show this and then you can ask your question so all that work look at look at the year 1998 dude
90 1998 and Res magazine [Res] is no longer around, but it was really cool Pro
So this is res 10 res 10 in broadcast design [check] is out there. We are
And you can look [blind] supposed to zoom in on this is a man
It's [okay], you can see I did all right there it is
No
I didn't zoom in on cuz the resolution so low back then I [had] hair
That's my wife enter in the upper right corner, and that's some of our work there
I looked up the top ten in revit Natalie

English: 
Did you have her did you have like a puma pattern on your hair? Is that what you had it was a psyche
I bleached I think oh, sorry yeah, yeah different time different, air. Oh my God
Alright, so Maggie. What's your question?
I think you kind of mentioned it is [a] how do you transition from student work to professional work?
How do you transition from student work in professional work?
How do you have your portfolio not look like student work? Well? What is really the difference between student work and professional work?
Do you know can you tell [sometime] right? It's a mentality we have the same tools
Everything that's that is being done is documented. It's out there on the internet
It's searchable, so there's really no difference the only difference is your mentality
Meaning [that] you think you're a student
So this is kind of little sloppy that comp is a little horrible that [images] [low-res] and those things start to tell you it's student

Chinese: 
这是你那时候的发型？
是竖起来的头发，还漂染了
我那时候就是个杀马特
时代不同，发型也不同
Maggie你的问题是什么？
你之前提到
如何从学生作品过渡到专业作品？
怎样才能让作品集看起来不像学生作品？
你觉得学生作品和专业作品的区别在哪里呢Maggie?
你知道吗？ -不知道 -你能看出区别吗？ -有时候能
区别在于心态
我们用同样的工具
所有你做的东西都记录得好好的
就在网上，随时可以被查询到
所以实际上并没有什么区别
唯一的区别就是你的心态
也就是说你心里觉得自己是个学生
这边有点乱，那个作品有点差劲，那些图片不够清晰
这些细节能让人看出来这是学生作品
还有更高级的辨别方法

Chinese: 
也就是与需求相比，完成的作品看起来有多疯狂
所以如果你做出来的东西跟品牌形象不相符
我就知道这是学生作品
看起来“野心过头”了，如果你知道我是什么意思的话
如果你为目标用户设计一些东西
比如说你只要瞟上一眼任何一个广告的框架
大多数时候你都能意识到它们是为某类目标用户投放的
很多很多年都保持一种连贯的品牌形象
所以如果你为那个品牌做了一些看起来疯狂而又蹩脚的设计
花里胡哨，乱七八糟的
没有美感和简洁性
我就知道它没能遵守品牌特性，这一定是学生作品
或是实验性的研究开发内容，基本上都是这样的
我们在上课的时候谈论了很多相关话题
有可能在未来的某一期视频会出现
我觉得我们可能时间不太够了
所以就快速给你们看几张幻灯片
如果你喜欢这个视频，请给我们点赞
别忘了关注我们的频道并给我们评论
我们会经常与你们互动
这是我做的动画
哈哈哈好好笑哦
好了好了我们结束了

English: 
Work now there's [another] level that I can tell in terms of how crazy the work is relative to the brief
So if you do something [that] doesn't feel like on brand I know it's student work. It's too aspirational if you know what I mean
so if you do something for target notice how like if you just watch a few frames of any commercial when you're walking by the
Corner of your eye you'll most likely know it's for Target
It's a very consistently branded thing over many many years right, so then you come in and do something crazy grungy
That's multicolored and all over the place and doesn't have a graphic beauty and simplicity to it. I know it's off-brand
Student work or it's experimental [RD] work. That's typically what it is
So we talked about this a lot in class and maybe that's the future episode
I think we're almost out of time here, so I just want [to] run a couple of slides right, okay?
so you guys please like this video if you liked it and don't forget to subscribe to our show and
Comment below because we're highly engaged with you guys
And here's my animation

Chinese: 
谢谢大家

English: 
Yeah, buddy bow, and that's it. We're out. We're out credit. Thank you
A little sloppy all over the place
