MozBar is an addon that allows you to see
the Page and Domain authority of a website.
As we previously discussed in this training
series, Page Authority is a score out of 100
developed by MOZ that predicts how well a
specific page will rank in search engines.
Domain Authority is a score out of 100 that
predicts how well an entire website will rank
in search engines.
In March 2016, Google removed PageRank from
the Public.
This means that you will now need to use Page
and Domain Authority to calculate the quality
of a certain website or link.
MozBar is a very powerful addon and at the
time this video it is only available for Google
Chrome.
To install Mozbar, go to Google.com and search
for MozBar.
The first result that comes up should be the
Chrome Web Store.
Click on it.
Then click on the, ADD TO CHROME button.
Then click on Add extension.
Once MozBar has been added you will see a
new blue M icon on your browser.
I'm going to go ahead close this and then
go to Facebook.com
You will notice a new bar at the top of your
browser.
To be able to use MozBar you will need to
sign-up for a Moz account which is 100% free.
To create an account, click on the yellow
Create an Account button.
Since I already have an account, I'm just
going to click on Log in.
And there we go, I am now logged in.
So now I can see,
How many likes, shares and comments this page
on Google+
How many likes, shares and comments this page
on Facebook
The Domain Authority
and the Page Authority.
Let's take a minute to talk about the Moz
Score.
For DA,
30-40 is average,
Anything over 40 is good and anything over
50 is excellent.
For PA,
45-55 is average,
Anything over 50 is good and anything over
60 is excellent.
For your convenience, I have included these
scores in the Resources Spreadsheet.
Let's continue on.
Page Optimization, this is a premium feature
so I'm going to skip it.
It basically allows you to enter a keyword
so you check how optimized the page is for
that specific keyword.
Highlight links,
This allows you to highlight certain links
on the page.
Followed - By clicking this you are able to
see all of the links that are Do-Follow links.
No-Followed - This allows you to see all of
the links that are No-Follow.
External - This allows you to see all of the
links that are linking to an external website.
Internal - This allows you to see all of the
links that are linking internally.
And lastly, you can use this text box to highlight
a specific word on the page.
I'm going to enter Facebook as an example.
Page Analysis allows you to see specific data
about the page you are on.
I'm going to skip it, but I recommend you
click on it so you can get an idea of the
type of information that you can get.
On the right-hand side there is a Tools & Settings
option.
I'm going to click on it and enable everything
in there.
This will allow you to see more information.
I'm also going to change the Theme from light
to dark.
This of course is a personal preference.
As you can see, the tool bar is now a dark
color.
You can also now see the number of backlinks
a specific page has.
There is one more feature about MozBar that
I would like to show you.
If you head over to Google.com and do a search.
I'm going to search for WordPress,
you are now able to see the Page Authority,
The number of backlinks and the Domain Authority
of a website directly from Google search results.
