THAT’S YOUR CHEDDAR BUSINESS AND
TECH UPDATE, BAKER MACHADO FROM
THE FLOOR OF THE NEW YORK STOCK
TECH UPDATE, BAKER MACHADO FROM
THE FLOOR OF THE NEW YORK STOCK
EXCHANGE.
THE FLOOR OF THE NEW YORK STOCK
EXCHANGE.
>> Stephanie: THIS WEEK’S TECH
EXCHANGE.
>> Stephanie: THIS WEEK’S TECH
SA, U.S.A. IS TESTING A REALITY
>> Stephanie: THIS WEEK’S TECH
SA, U.S.A. IS TESTING A REALITY
APP FOR CAR SHOPPING.
SA, U.S.A. IS TESTING A REALITY
APP FOR CAR SHOPPING.
>> David: YOU CAN SEE THE PRICE,
APP FOR CAR SHOPPING.
>> David: YOU CAN SEE THE PRICE,
INSURANCE PRICE AND MORE WITH
>> David: YOU CAN SEE THE PRICE,
INSURANCE PRICE AND MORE WITH
JUST A SNAP OF A CAMERA.
INSURANCE PRICE AND MORE WITH
JUST A SNAP OF A CAMERA.
>> Stephanie: PRETTY COOL.
JUST A SNAP OF A CAMERA.
>> Stephanie: PRETTY COOL.
"GMSA"’S TIFFANY HUERTAS LOOKS
>> Stephanie: PRETTY COOL.
"GMSA"’S TIFFANY HUERTAS LOOKS
AT HOW IT WORKS AND HOW IT WILL
"GMSA"’S TIFFANY HUERTAS LOOKS
AT HOW IT WORKS AND HOW IT WILL
SERVE USAA MEMBERS.
AT HOW IT WORKS AND HOW IT WILL
SERVE USAA MEMBERS.
>> THERE ARE FOUR USED CARS IN
SERVE USAA MEMBERS.
>> THERE ARE FOUR USED CARS IN
THE VICINITY WHERE WE’RE AT.
>> THERE ARE FOUR USED CARS IN
THE VICINITY WHERE WE’RE AT.
>> WITH A PRESS OF A BUTTON.
THE VICINITY WHERE WE’RE AT.
>> WITH A PRESS OF A BUTTON.
>> IT AUTOMATICALLY PULLS UP THE
>> WITH A PRESS OF A BUTTON.
>> IT AUTOMATICALLY PULLS UP THE
CAR IN FRONT OF YOU, YOU SNAP A
>> IT AUTOMATICALLY PULLS UP THE
CAR IN FRONT OF YOU, YOU SNAP A
PICTURE.
CAR IN FRONT OF YOU, YOU SNAP A
PICTURE.
THIS IS A SUBARU LEGACY THAT’S
PICTURE.
THIS IS A SUBARU LEGACY THAT’S
IN THE VICINITY OF 2015-2018.
THIS IS A SUBARU LEGACY THAT’S
IN THE VICINITY OF 2015-2018.
THE AVERAGE PRICE IS 21,767,000.
IN THE VICINITY OF 2015-2018.
THE AVERAGE PRICE IS 21,767,000.
>> THEY LAUNCHED THE APP IN
THE AVERAGE PRICE IS 21,767,000.
>> THEY LAUNCHED THE APP IN
SEPTEMBER.
>> THEY LAUNCHED THE APP IN
SEPTEMBER.
>> WE’RE PILOTING THE EXPERIENCE
SEPTEMBER.
>> WE’RE PILOTING THE EXPERIENCE
TO 500 TO 1,000 MEMBERS TO TEST
>> WE’RE PILOTING THE EXPERIENCE
TO 500 TO 1,000 MEMBERS TO TEST
THEIR INTEREST IN AN AUGMENTED
TO 500 TO 1,000 MEMBERS TO TEST
THEIR INTEREST IN AN AUGMENTED
REALITY BUYING APP.
THEIR INTEREST IN AN AUGMENTED
REALITY BUYING APP.
>> CHRISTINE ROGERS, VICE
REALITY BUYING APP.
>> CHRISTINE ROGERS, VICE
PRESIDENT OF DIGITAL EXPERIENCE
>> CHRISTINE ROGERS, VICE
PRESIDENT OF DIGITAL EXPERIENCE
DELIVERY, SAYS THE APP WORKS
PRESIDENT OF DIGITAL EXPERIENCE
DELIVERY, SAYS THE APP WORKS
WITH CARS MADE SINCE 2000.
DELIVERY, SAYS THE APP WORKS
WITH CARS MADE SINCE 2000.
>> YOU CAN WALK THROUGH A
WITH CARS MADE SINCE 2000.
>> YOU CAN WALK THROUGH A
PARKING LOT AND TAKE PICTURES OF
>> YOU CAN WALK THROUGH A
PARKING LOT AND TAKE PICTURES OF
CARS THROUGHOUT THE PARKING LOT
PARKING LOT AND TAKE PICTURES OF
CARS THROUGHOUT THE PARKING LOT
AND SEE THE DETAIL ON THE CAR.
CARS THROUGHOUT THE PARKING LOT
AND SEE THE DETAIL ON THE CAR.
>> ROGERS SAYS THE APP IS
AND SEE THE DETAIL ON THE CAR.
>> ROGERS SAYS THE APP IS
SECURE.
>> ROGERS SAYS THE APP IS
SECURE.
>> THE OWNER INFORMATION IS NOT
SECURE.
>> THE OWNER INFORMATION IS NOT
SHARED, NONE OF THE MEMBER
>> THE OWNER INFORMATION IS NOT
SHARED, NONE OF THE MEMBER
INFORMATION IS SHARED.
SHARED, NONE OF THE MEMBER
INFORMATION IS SHARED.
>> THEY’RE PILOTING THE PROGRAM
INFORMATION IS SHARED.
>> THEY’RE PILOTING THE PROGRAM
THROUGH NOVEMBER 1.
>> THEY’RE PILOTING THE PROGRAM
THROUGH NOVEMBER 1.
>> IF THE PILOT PROVES TO BE
THROUGH NOVEMBER 1.
>> IF THE PILOT PROVES TO BE
SUCCESSFUL, IDEALLY WE WOULD
