And we're back! Continuing my series to
help women of color start their own
businesses or side hustles, or monetize
creative work.
Last week we talked about giving a new
product or a service three to six months
in order to see if it gains traction
with your audience.
Today I want to talk about *why* we need
to give sufficient time for our business
to grow and develop. Part of building
trust with your client or customer base
is demonstrating your staying power. There are people who are out there
either consciously or
subconsciously, like, "Hmm, I'm not sure if
this person or business is legit or not. And I'm not really comfortable buying or
signing up yet. But let me see if they're
still doing the same thing in six months
and what other people think about it. Right? Think about your own behavior as a
client or customer
when you see a new product or service.
Whatever convinces you – but more
importantly whatever convinces your
target client or customer – to invest,
create that proof for them. Whether it's
testimonials, product demos,
samples of your work. That's how you
develop trust with your client or
customer base.
In the meantime, know that you might need
to support yourself with a business loan
or other sources of income, like a side
hustle. I had a side gig working at a
farmers market while I grew my business.
Doing this is okay! For tons more career
advice and strategy on
career change and entrepreneurship check
out Don't Stay in Your Lane: The Career
Change Guide for Women of Color.
It is out now and available for purchase.
It'll transform your career.
Link is in the caption. I'll see you next
week – don't stay in your lane!
