JOE:
ALOHA STADIUM WILL HOST AN N-F-L
PRE-
SEASON FOOTBALL GAME NEXT YEAR.
THE HAWAII TOURISM AUTHORITY HAS
WORKED
OUT A DEAL WITH THE LOS ANGELES
RAMS TO PLAY A
GAME HERE IN WHAT OFFICIALS CALL
A WIN-WIN
FOR EVERYBODY.
MANOLO MORALES HAS DETAILS.
MANOLO?
manolo: "Joe, it hasn't been
determined who the Rams will
play. But the state tells us
this is a deal that will bring
big
bucks to the economy. And if
all goes well, the partnership
could go beyond next year."
With the Pro Bowl now a fading
memory, the LA Rams
are stepping in to fill the
void. The HTA board has
unanimously approved the
proposal for the team to play
at Aloha Stadium next August.
Jason Griffiths, LA Rams VP of
Partnership Sales: "We
know back in the day that this
was Rams country, we left and
now we're back and we want to
make it Rams country
again."
With the LA Clippers playing NBA
exhibition games here
decided why not football?
State officials estimate that
about 10-thousand fans will fly
in from the mainland to watch
the game. And much like the
Pro Bowl, there will be lots of
other activities leading up to
the main event.
Jason Griffiths, LA Rams VP of
Partnership Sales: "With
four and a half million fans
that we have, they said about
half a million folks this year
want to go on vacation is in
Hawaii. So if we can help do
that and push it, that's pretty
exciting."
Details of the contract are
still being worked out but the
state
says it should be a worthwhile
investment.
Sean Dee, HTA Marketing
Committee Chairman: "About 11 to
1 type return for this
investment which for us we
feel pretty good, that exceeds
our threshold that we have for
most events."
Dee says a partnership like this
also brings a wealth of
resources to the community that
only an NFL organization
is capable of providing.
Sean Dee, HTA Marketing
Committee Chairman: "There's
things they can deploy into the
community, whether it's mentors
for young kids or just exposure
to the
things that an NFL team has to
offer. So we're really
excited about the economic
benefits but also the community
benefits."
manolo: "This deal also includes
a marketing blitz for
Hawaii tourism during an LA
Rams regular season game
next month, which includes a
halftime show with Hawaii
musicians. Joe back to you."
