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We get a lot of questions about what the difference
between motion graphics and visual effects
are.
They seem like the terms could be interchangeable,
but there's actually a very big distinction
between the two.
Motion graphics, probably at the base level,
is animated graphic design.
The most classic example would be a lower-third
animating in, describing who the person is
and what they do, or the Agency Post intro
that you watched prior to this video.
Visual effects, on the other hand, is when
you take CGI, or computer generated imagery,
and you mix that into live footage in order
to make it look like it was actually there
when you shot it.
Some examples of what would be considered
obvious visual effects would be dinosaurs
or Harry Potter wands or those type of things
where it's very obvious it wasn't there when
you shot it, but it looks integrated into
the scene as if it were real.
Visual effects also has a side called Hidden
Visual Effects, where you do something like
a sky replacement or a rig removal or logo
removal.
Perhaps you shoot a scene and someone has
a shirt that has a logo on it but you can't
use that logo.
You don't have the rights for it.
Visual effects, you can use to remove that
and still be able to utilize that footage.
Why does this matter to you?
How can you possibly use this?
Motion graphics, you can use product video
demonstrations, service videos explaining
how your particular service works, how to
navigate your website, how to get in contact
with you, art cards at the end of your productions.
A lot of information can be presented through
motion graphics.
Visual effects, as I said earlier, you can
use it to replace skies, you can use it to
clean up footage and you can also use it to
enhance pieces of your footage that you hadn't
done before.
To help you kind of visualize what that looks
like, this is an example of motion graphics.
[horn]
[explosion]
And then this is an example of visual effects.
[gunshots]
[breaking glass]
So hopefully, through this video, you've been
able to learn the difference between the two
and you can now have a bit more confidence
when you're talking to your clients and to
your production houses about what you need
for your particular productions.
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