today for ways to improve your Logo
designs right now
remember if you want to improve your
skills as a graphic designer
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listen to all of the four tips that I
have for you today and see if you can
improve your logo designs right now the
first way that you can improve your logo
design is a technical tip based around
alignment now we should all know how to
use the align tool in Adobe Illustrator
however it does actually have certain
flaws and I'm going to show you right
now I'm going to purposely bring my logo
type out of line with my logo mark to
demonstrate my points often to line
things in Illustrator we simply select
them all and then use the align function
pretty simple stuff right well the
problem is that illustrator would align
the text to the later design but it
doesn't use the text itself rather a
user the text box that's around there
there is a slight gap between the text
and the text box if I outline the text
and then perform the same operation of
aligning everything together you can see
illustrator compensates for that small
gap between the text box and the text
now this might seem insignificant but on
certain logo designs and the certain
fonts even calls a big issue with
alignment on your logo designs so
instead of using the align function is
actually best to use rulers and guides
in Illustrator for more precision on
your logos if you press command or
control R on your keyboard this will
bring up the rulers to which you can
then make some guides for your logos as
I proceed to setup my logo according to
the guides you're going to notice how
the text box and the text itself
admire to the same size and this is
where issues can arise when aligning
your Lego so yeah the best bet is to
manually go in and align everything
yourself with the guides
we don't want our line the text because
we might want to edit it at a later
stage so the first of four tips today is
to pay very close attention to aligning
your logo designs because you want to
keep everything precise and OnPoint to
guarantee a professional and decent logo
design alignment is super important with
the logo designing guys the second tip
that I have for you today is a big one
that may seem any beginner designers
getting wrong
quite often typography is one of the
things that takes a time to get right
and to actually gain an eye for but you
can always take a look at your current
logo designs and try to kind of evaluate
whether or not the logo type works for
your design so for example it's obvious
to me that this bold typeface here is
clearly not working for the design it
seems too playful which the tracks away
from the brand's focus which in this
case is based around rescue and
mountaineering services also the strap
line below does not complement in the
main logo type whatsoever on the second
design here this time the main logo type
is on points and actually goods but the
strap line below is too playful and it
doesn't complement the upper logotype
at all finally on the third design I
feel the font pairing works well and the
Styles fit the brand subject matter your
font choices are super crucial and I
cannot emphasize enough just how
important it is if you take a look at
this example here I don't feel that
there is a clear harmony between the
logo type and the strap line and again
here I don't think the logo type and
strap line complement each other has a
pair and font pairing is essential to a
quality logo design
next we're going to take a look at color
just a heads up that tomorrow I've got
an entire illustrator tutorial on
methods for recolor in your artwork so
stay tuned for that one tomorrow guys
but back to logo designing the colors
that you choose are super important to
the context and the message conveyed to
the viewer I'm gonna leave a link in
description below all about color theory
if you want to check that out after the
video but briefly on my screen right
here and the orange design works pretty
well with the dark blue behind and
that's because they're complementary
colors but also orange is an energetic
color that reflects action and
positivity which is ideal for this
specific brands focus the red color
doesn't go well with the blue background
but more importantly is that red has
connotations of danger and alarm which
isn't very good for this brand
connection which revolves around safety
and maintenance also the green doesn't
have a really good connection that are
brown either which renders the orange
the best choice for this brand design
outcome so yes 30 up on color theory and
it's always good to be aware of the
colors that you choose for your logo so
go back and reevaluate the colors that
you use on your designs and see if they
need revising also too much color on one
design is confusing and unprofessional
in most cases
I have a bonus tip after the fourth tip
today so stay tuned for that
however the fourth tip today is going to
keep things simple
obviously on screen right now the first
design is vastly superior to the second
mainly because it's simple in logo
design simplicity works wonders a simple
logo is easier to remember in people's
minds and it just looks more visually
appealing so try and convey the brand's
message in one simple local mark so it's
a surefire way to get a design done
rights you can look in a tourist logo
designs and how they have changed over
time becoming ever more simplistic and
also see logo designs that have failed
because they're too complex adding in
too many design details elements is
always going to be confusing to the
viewer
so today's bonus tip is very important
and that is to remember the brand's
message on screen right now is a logo
redesign that was done for a university
which was a famous fail why well because
of something called inherent logic this
means that when someone mainly those
from the target audience look at a piece
of design they should immediately know
at least what the brand is what they
represent and some other aspects that is
core to the brand people have stated
that this logo looks like a toilet bowl
and quite rarely so
and lastly unless you're a die-hard
basketball fan you probably wouldn't
realize that this is in fact a logo
design for a basketball team the LA
Clippers the logo needs to be relevant
to the brand to always remember that
always revert back to what the logo has
been designed for and there's actually
represent the brand so there is the
day's logo design tips video by Satori
graphics if you want to keep learning
about logo design improving your skills
as a designer remember subscribe to my
channel for weekly graphic design
content I have a really good logo design
tips video next week on creating really
awesome minimal later designs and then
tomorrow I actually have a recoloring
tutorial in Adobe Illustrator so you
leave me a comment and a like and also
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allowing you back tomorrow guys so until
then design your future today
peace
