Hello, hello and welcome.
Getting Amazon to love your listing no matter
what it is you sell, a physical, anything
digital like books, you're going to want to
pay attention to this because you need to
provide Amazon what they're looking for in
order for your thing, whatever it is you have
for sale to show up in the marketplace.
You'll want your listing to be found and you
want Amazon to love you.
And that's what we're going to be discussing
today.
So as always, if you're on and watching the
replay on YouTube, please go ahead, subscribe,
like and comment so that we can interact and
you'll never miss an episode.
So what is Amazon optimization?
It's all about title, the cover or the image
of your whatever it is you're selling, the
description, the reviews, video reviews, and
picture reviews.
The title is very important because it has
to contain two things.
Title needs to contain your keywords.
The keywords in the title especially are what's
going to make people type in keyword and find
your book.
We can't get into keyword research.
There's so much behind keyword research.
And to be honest with you, I actually outsource
my keyword research because I just don't like
doing it.
I think people are a little bit better than
me, but I do know is that in your title you
want frequently used and type search keywords.
For instance, if you're doing some type of
journal, you're going to want to find keywords
that people are actually searching for and
your book is going to show up in not only
the Amazon search results, but the Google
search results too.
The title is super important.
Then the second most important thing about
your title is that it really has to be relevant
to what your book is about.
So you're saying that your book is about one
thing and then the content of your book is
about something totally different, you're
going to have unhappy customer.
You want to make sure that your title is specific
and it really defines what your book is about.
And I'm not saying that this is easy to do.
A lot of times we can come up with a hundred
title, potential titles for our book and then
you have to kind of go on and see what we
like, see what we don't like.
Put it on social media saying, Hey, what resonates
with you?
Mostly talking to our target audience.
So when it comes to the cover, the cover does
involve some Amazon optimization because the
cover needs to resonate with your target audience.
If your target audience is all female and
your cover has all men on the cover, there
is not going to be a connection there.
So you really have to know what colors does
your target audience like.
Does your target audience like people on the
cover or maybe shapes on the cover, no people
at all?
The way that you get a feeling of what your
target audience wants in your cover is to
look at other books in the marketplace and
compare.
One of my favorite sites to use that I always
do this even though I outsource my cover design
because I'm not really a good graphic designer
either, which I've learned the hard way, but
I go to yasiv.com, Y-A-S-I-V.com, and it shows
me a variety of books in my genre, in my niche
and it allows me to kind of see what are the
best selling covers looking like and that's
how I get a good idea of what kind of cover
I'm going to come up with for my book.
So the cover does play a strong part in optimization
because your customer, your target audience,
they're looking at that.
They're kind of like looking at that.
They're looking at the cover and then they
scroll right to the title.
I'm not sure which one they look at first.
They look at the cover first, they look at
the title first, probably very, very close
to each other, maybe even up at the same time.
The description, do huge conversation about
descriptions and strategies behind descriptions.
It is a good idea to incorporate other buzzwords
in your description.
Other buzz keywords maybe that you didn't
put in your title, scatter them around in
your description.
The description keyword titles, so I'm told
do not matter for Amazon search results, but
they do matter for Google search results.
It's always good though to put in those buzzwords.
Be descriptive of what your book is about,
the benefits of your book using potentially
a nice little tool that I recommend too.
You could get this tool from different places,
free, paid that allows you to put bold and
italics and bullets in your description and
not just the big blurb of plain text because
you want your description to stand out, right?
And you want it to, you want to pull the things
that should be bold, italicized different
words, things like that.
Make things bigger.
And that's a strategy that you can do to make
your description stand out and make the words
that you want to stand out, stand out even
more.
My next slide is going to be funny, but does
not to offend anyone.
I just want to show you this to prove a point.
All right.
So I'm getting lot of LOL.
So I saw this on Facebook the other day and
I actually reposted it and a lot of people
got a lot of laughs about this, but I really
thought about how this actually works when
consumers are looking at your listing on Amazon.
And this is mainly when they're looking at
reviews.
So again, when somebody visits your listing,
just think about when you go to a listing
on Amazon and you're looking to buy something,
right?
You scroll, you look at the image, and then
you look at the title and you read the description.
Okay.
And then if you're convinced from that point
on, it is only then when you maybe start to
read the reviews and when you start to read
the reviews, that's equivalent to when you're
actually looking for your color here.
That is the devil's in the details.
So basically people are going to buy your
book as a result of the reviews in a lot of
cases, right?
So they're not going to not buy your book
if you have one or two bad reviews.
But if you have like two stars, then you have
a bad chance of selling that book.
If you have 4.5 stars, people might take a
chance on you.
That is when the kind of the last stage of
people making that decision to buy your book
or not.
So reviews, is there a magic number of reviews
that you need to for ultimate optimization
in Amazon, who knows?
But because it changes all the time and it
used to be one way and now it's a different
way, and because people are getting fake reviews
and that's still kind of getting weeded out.
Maybe reviews, just help with conversions,
the conversions and the optimization and the
algorithm where if somebody visits your book
listing or your Amazon listing and then they
buy, what's the percentage of them hitting
your listing and then buying?
Amazon is looking at that.
That's what they care about.
Otherwise, they want to make money.
That's the kind of key thing that makes us
all work.
Hitting your listing and what percentage of
them are going to buy.
So you can have everything else right but
if nobody's buying, Amazon is looking at that
too.
That's really important and that's where reviews
come in because that's kind of the last component
where people are like, okay, I'm going to
go ahead and put my credit card in for this
or I'm going to go to the next thing.
Picture reviews and video reviews.
These are just some, what I call decorating
your Amazon listing.
Does it help with conversions?
Maybe.
For video reviews and picture, you know putting
pictures of reviews on your Amazon listing.
It doesn't say that if you have a hundred
pictures you're going to rank higher.
It just means that there's more stuff on your
page for people to look at and then be enticed
for them to go ahead and buy yours.
My question for you is do you still have questions?
Do you have questions about anything that
we've talked about today or additional things
about books and author marketing and growing
your list and making more sales and things
like that?
I have a deal with a coach, so I have a coach
and whenever I have questions I can email
him whenever I want and he gets back to me
right away.
This adds tremendous value to my bottom line
because I get to ask any question I want to
someone who knows the answer.
I don't have to rely on Facebook free groups
if I have a burning question about a business
decision that I want to make and I don't know
the outcome and I need someone at a higher
level to bounce ideas off of or give me that
additional training that I might not already
have.
What would having instant access to an expert
do for your business where you can do the
same?
So I put together what I call Debbie's Passive
Profits Laser Coaching.
This is one-to-one but it's different than
any other coaching program out there because
we don't kind of just sit on the phone or
sit on Zoom for 45 minutes and talk about
one thing after the next, after the next that's
probably going to be forgotten the next day.
You get one year of unlimited 15-minute calls
and what that Laser Coaching does, it's like
I have this burning question that I need answered
and I need you to tell me how to solve it.
This is really cool because it's a little
bit better than email because you get to be
one-on-one with me.
You get to interact with me whenever we book
our session, which is unlimited for 15 minutes
for a whole entire year.
Whenever you have a question, you can either
book a call or you could ask me anytime over
email.
So let's say like you don't have time, you
want the answer right now, you don't want
to wait till the next call or whatever.
You can just send me an email.
But when we do get on a call, each call is
recorded on Zoom so you always can keep that
forever and ever.
And the next thing is that I do is that I
have homework assigned so you can take action.
And you don't just write the homework out,
I actually write it out for you.
You get the homework written out for me to
have clear focus on what you need to do.
And this is good for you and me because now
I can hold you accountable and we have like
a master document where I'm like, this is
your homework and by the next call you need
to have that homework complete, right in order
to schedule your next call and the homework
is something that we both agree on and it's
the right next step to do.
So you get unlimited email support in-between
those calls and this actually works out to
be less than $84 a month and it's like a gym
membership.
It's like instead of you having to go to a
gym and exercise, you're actually exercising
and getting better and making money in your
business and getting to the next level just
like you would go to a gym and get stronger,
right?
You're making your business stronger.
No more confusion when you need help.
You don't have to kind of join Facebook groups
and get a million different answers to your
questions.
You just go right to the source, ask me and
I will be there or your support.
So no more going in 100 of different directions,
which is not fun to do, and of course I'm
going to help you, which ultimately is what
you need to do to succeed online to get more
leads and sales in your business.
I'm doing this for 10 years now, I'm very
qualified to help.
The URL to go to for this is debdrum.com/lasercoaching.
This is the one-to-one Laser Coaching.
You get a year of unlimited 15-minute calls
lasering on your problem, lasering on the
solution.
So what I'm going to do for this special offer
on this call here is I'm going to include
my new, it's not really new software.
I only say new because we always come out
with new features.
It's called Book Connect.
This is a really awesome tool for authors
to build.
It actually forces you to build a list.
It allows you to share your books.
It allows you to present your books in a very
sophisticated fashion.
It allows you to communicate with your subscribers
and your reviewers.
It's an over $2,000 value and it's a really
hot tool for authors who really stay organized
in a systematic way and also automate a lot
of the things that you don't want to do in
your business, especially when it revolves
around your book, like follow-up with reviewers,
asking them to write a review, things like
that.
The tool does it for you.
So for this specific offer, I am going to
be including Book Connect, and that's at debdrum.com/lasercoaching.
So thank you everyone.
I will see you on the next live session or
wherever, whatever I'm doing online.
Okay?
I love chatting with you, love seeing guys.
Have a great rest of your day.
Bye-bye.
