Up to 90% of our decisions are driven by intuition
- they're not taken consciously, so why do
marketers continue to try and influence what
we think rather than how we feel about their
brands? Perhaps it's because not all matters
are equal when it comes to making people feel
something. Experiential marketing can be the
ultimate way to reach the parts others can't.
Here at iD we engage consumers by understanding
the emotions that make them tick. We cut through
the clutter and access the bit of our brains
that take 9 out of 10 decisions every day
of our lives. Working with pioneering researchers,
we've unraveled the science of what motivates
consumer behaviour and designed clear rules
that expose some antiquated marketing myths.
At iD we believe that when you feel nothing,
you do nothing. So how does your brand make
people feel?
