Rough week for the Los Angeles Rams!
They presented their new logo to the internet on Monday and the internet basically proceeded to rip this thing to shreds.
People were all over the map with this one.
Some said, that looks like the Internet Explorer logo.
Some people said, that's more of a Firefox vibe to me.
Some people said, that looks like Donald Trump's hair!
The New York Times has the best rundown of the really, really,
really harsh reactions that I've seen out there.
Go read that after watching this video! Now some of that is to be expected.
Basically whenever any team changes its logo, some fraction of its fanatical fanbase
on the internet is going to complain about that change
for days and days.
That is part of what the internet does.
(Love you, internet! <3 )
But this hand-wringing and griping is a little louder than usual.
And why is that? Because part of what's going on here is the most interesting trademark
story to come out of all of this which is this right here.
Now this tweet is in Spanish and you will DEFINITELY make fun of me
if you hear me you start to speak Spanish,
but the sentiment is pretty clear.
I watch a lot of college football,
but I never heard of Angelo State University.
And you probably haven't either unless you're: (1) from Texas; or (2) you watch Division II football.
We're talking a 10,000 person school
that's halfway between Austin and Midland.
They are also the rams. They have the same colors as the LA Rams.
They even have a REAL RAM named Dominic who apparently hangs
out in the end zone at their football games.
And they have been happily using this logo in relative obscurity until now.
Not anymore!
They are smack-dab in the middle of the spotlight.
Nobody has heard back from the school
yet with their reaction to the Los Angeles Rams news and nobody's heard from the Rams yet
about how [or if!] they're going to react to all the blowback they're getting.
BUT WE ALL know there ain't no party like West Coast party
/ ‘cause a West Coast party DON’T STOP!
And I don't think this thing is stopping anytime soon either!
I will keep you posted.
