Connection is the foundation of every
long-lasting, profitable business relationship.
People like to do business
with people they know, like, and trust.
I want people to know your story like
they've never known it before.
I want them to see your goals like they've
never seen them before, and understand
and internalize your vision like never
before.
That is the essence of connection!
Have you ever felt like you've known
somebody longer than you really knew them?
Like, you look at them and go - I know we
just met - but I've known you somewhere before!
That magical moment that you had...
...that's called connection. That's when the
trust is high, your guard is low, and
whatever they say to you - you're going to
believe that it's true because you see
yourself in them, and them in you.
You feel like what matters to you also matters to them.
Connection.
Now, imagine if you could replicate that with the
people you lead; the people you do
business with. You're no longer selling.
You're now serving. You're no longer just
leading, you're now ushering people
toward the vision. Everything changes
when you can create a connection.
If people are connected to your vision
they're more energized, they're inspired...
...and inspired people do inspired work.
You get more loyalty, you get people innovating,
you get more collaboration
because they understand - not just what
we're doing - they understand why we're
doing it, and they understand how their
work is going to influence something
that is important to them.
You know, I spent a lot of my life trying to be like somebody else. I didn't think that I was
"whatever" enough. I didn't think I was old
enough, didn't think I was wealthy enough,
didn't think I was educated enough to do
what I do. My solution to that was to try
to be like the other people who I
respected
and I was good, but I knew that there was
something more. I just ditched my normal
presentation that I did - something that
I've never done before - I talked about
family, I talked about faith, and I talked
about forgiveness. That was the first
time when people started coming up to me
afterwards telling me how much they
really needed to hear what I had to say.
At that point I realized that trying to
sound like somebody else isn't it.
That, "Points are powerful, but connection is key!™"
And I took that as a mantra and now,
in everything I do, as a business owner,
as a professional, when I'm on television -
I have to make that connection with
millions and millions of people - that I
don't know - who are on the other end.
When I stand on a platform, when I'm speaking
in front of thousands of people, I have
to make a connection with people I've
never met before! And when I'm talking to
you one-on-one, sitting across from you
at a table, I'm doing the same thing.
I have the same objective: Connect, connect, connect.
I'm going to give you high energy, high value, high content...
...Sprinkled with laughs!
My real desire is to provide
a message that's going to shift the
culture of the organization. I want to
shift the way that we think, the way that
we look at things, the way that we
approach what we do. I want to change
people's conversation internally to have
them go from saying, "This is a job," to,
"This is my place to work!" To take a sense
of personal ownership in this, to
autograph their work with excellence.
To bring all of you into the workplace.
That's what I do.
And we have a good time when we do it.
It's not that it can't be done...
...It is that it just hasn't been done YET!
They're getting the whole me.
They're not getting a talking head. They're getting somebody who really, genuinely,
believes in them and loves them.
and that is what I want to
be known for.
You are born an original...
...so don't live like a copy!
