Hello Friends How are you? When was
the last time you sat on the couch and purposely
watched the tv. TV ads are
still popular but
our habit of
being online or
more on internet rather than watching tv
has made the companies
to take the digital route
These days companies are more reliant
on the digital marketing
rather than traditional marketing techniques
In this video, we will learn
more about the trends in the digital marketing
and how these trends can help you
in your career. These trends can
help you get your first job
or the next job change
So friends, let's take it forward.
 
 
 
Before going in the video
let's understand the concept of digital marketing
like traditional marketing
digital marketing is also
very similar to that
A company has a product which they want
to sell so they try to
engage the customer, introduce
the product and try to close the sale.
because
the companies are trying
to sell or to
engage the customers on internet
they have to employ a lot of professionals
with different skillsets
for different tasks
to accomplish their purpose of digital marketing
so in this video
we will learn more about these
specific tasks or the key skillsets
so here are some key skillsets which you will find in digital marketing realm
As a fresher nobody expects you to have
experience with all these skill sets
but they want you to have
experience and knowledge of
2 or 3
and later on in your career you should
keep adding these skillsets
in your experience and knowledge
these trends
in digital marketing will
help you choose the fields in digital marketing
which are well suited to your
existing skills but
these trends will also help you to
new skills. So the first trend in
digital marketing is AI based marketing
these days
a lot of things can be
deduced by your behavior
on internet and your search patterns
this is the exact data that
the company wants
marketing agencies target these
specific audience
on the social media platforms
and other online platforms
with the products
which they have a high tendency
to buy. AI based marketing
can involve a lot of career options
but people from
technical background are well suited
to implement this style of marketing
technical skills like
machine learning
big data, application development
web development
and data science are few skills
which can help you to start
your career in AI
or digital marketing
second trend is video marketing
earlier videos were restricted to tvs only
but when
video came to social media
they were used for entertainment
due to which
there was a huge surge in traffic
and users on these platforms
like
YouTube and seeing the success of
YouTube, platforms like
Facebook, Instagram
and LinkedIn also implemented
the same strategy on their platforms
due to which
companies are
now investing more into video marketing
and trying to engage
the users and customer base
due to which
professions like
content creation
social marketing
are seeing huge
no of
new jobs getting created everyday
and this trend will continue
in the future as well
third trend is personalized and
localized search
Personalized and localized trend is more about
curation of information
depending on the users
their habit and their interest
 
whenever we search for some
product or service these days
we get a lot of
customized results or
I should say personalized and
localized results for us.
this trend
is being mostly used
by the startups, because
these startups are
targeting a lot of
niche and specific
user-base. They try to
engage this user-base
with trend and with this
marketing
strategy
so in this strategy a lot of
search engine optimization or SEO
and SEM professionals
are getting high in demand.
fourth trend is social media marketing
with the increase of social media
user-base, social media
has become a de facto zone
of digital marketing.
A lot of techniques and
strategies are implemented to
attract users online.
the more viral or
visible a brand is
the more are the chances
the people will opt for that brand
when taking the buying decision.
social media marketing employs
all the professions discussed here.
and
is one of the major platforms
which is dominating in
digital marketing. The career options
depends on your interest and skill
if you want to start your career
in digital marketing you need
to have these skills
or you need to be interested in developing
these skills
future of marketing lies in digital
marketing only. The more
companies will add digital marketing in their
overall marketing strategy
the more you will see the increase
in jobs in coming years
in digital marketing
If you are interested
to have your first job in
digital marketing or you want to
have a job change
or you want to
change your industry
you can develop your niche in digital
marketing and this can be helpful
in your overall career strategy
so these were some digital marketing
trends which can help you increase
your career options
if you like this video, please give us
a thumbs up and
share this video in your social media circle
and if you have any
query or suggestion please do
comment us below
This channel is all about
JOB, RESUME
INTERVIEW and CAREER
and if you are interested in
learning more about it
please consider SUBSCRIBING our channel
and adjust
the notification by pressing the bell.
So that is for
the day, meet you in
the next one, thanks for watching and bye
 
 
 
 
 
