- Hey, this is Russell Brunson
and I'm gonna do
some questions today.
And the very first question
I got from you guys
is all about time management,
which is interesting,
I'm guessing because
a lot of you guys are wondering,
Russell, how in the
world are you able
to juggle a company
with over 250 employees,
plus have a beautiful
wife and five kids,
and church responsibilities,
and all these other things
and not go insane?
And, a couple things.
Number one, some days
I do want to go insane.
So, don't feel guilty if
you're looking at this
saying, "how does he
keep it all together?"
Sometimes I don't.
So I'm just like anybody else.
There's lots of ups and downs,
but as a whole I do my best
and I cram a lot into
every single day.
And so the question is,
what's the secret to creating
more time in your day?
What strategies do you
use to manage your time
as an entrepreneur?
And so there's a lot
stuff I can share,
but I just want to kind of
share what I think is probably
the most important and
probably the thing that sucks
the life out of more people
who are trying to be business
owners than anything else.
In fact, I think especially
for entrepreneurs,
people who are trying to sell
things online or make money
or whatever,
one of the biggest
problems we get into is
there's so much information,
and then there's,
so you start reading books and
courses and watching videos
and podcasts and more podcasts,
and you start getting all
this overload sometimes.
We have so many
things happening.
And that's the big part I think,
initially, is the
information overload,
but then what's even worse is
the communication overload.
What I see people
doing all the time
is every single time
their messenger beeps,
they're like stop, oh no.
And they're checking
the Facebook Messenger,
and then oh Skype read,
then they got a phone...
then they gotta check their
Voxer and then their Instagram
and then their
feed, and they're,
all these amazing things that
are happening all the time,
and we get so distracted
that we're never able to sit
and focus.
And so what I want
to talk about is,
and probably the biggest
time strategy for me,
is proactive time
versus reactive time.
So what that means
is, if somebody calls
and my phone rings,
I will never answer it
unless it's my wife.
She's the only person that I
actually answer the phone for
because she trumps all things.
But for anybody else, I
never answer my phone calls.
I try to not ever do
phone calls at all.
If you've ever tried to
call me on the phone,
I'm like, Ah, I really don't
do phone calls, either email me
or Vox me or something because
I like to have
where I can choose.
Okay, I'm gonna answer
messages between four o'clock
and five o'clock today.
So from four o'clock
and five o'clock,
I'm getting in the zone and
answering all my emails,
listening to all my messages,
just getting it all at once
in one block, and that's it.
That gives me the rest of
the day to focus on doing
whatever I want to do.
So many people, they get
stuck in this reactive mode
where they're just every
single thing that hits them,
they're like, "oh!"
And they're jumping here,
they're jumping there,
they never actually
get anything done.
So, you, as a busy entrepreneur
who's trying to change
the world and trying to
create products and businesses
and companies and do
all of these things,
you can't be jumping
off every single thing.
You have to have focus
time where you're able
to actually work and
the biggest thing is
breaking out your time where
you no longer let people do
reactive communication where
you're reacting all the time.
You have to focus
on the proactive.
So, you shift things and say,
"okay, this is the time I'm
gonna answer all my messages.
"If you have a question for
me, you have to send it to me
"in a way that I can answer
during this period of time
"because I can't shift my focus.
"I need to be able to focus
on what I'm doing here."
I think that's the biggest
time management thing
that help entrepreneurs.
I think most entrepreneurs,
if you want to see how you're
doing in time management,
do a time study where
basically you sit down
and start mapping out...
Okay, from 8 a.m. to 8:15,
what do I do?
From 8:15 to 8:30, what do I do?
And map that your entire
day for two or three days
and really quickly, you realize,
"oh my gosh, I'm spending
like 80-90% of my day
just reacting to messages
and that's why I never
get anything done."
The reason why I'm gonna be
able to move things so much
faster is I have spent the
hour at the end of the day
or maybe whenever that is.
Maybe in the middle
of the day for you,
whatever makes the most sense.
Just doing those things
and the rest of the time,
you're just focused on
destroying the next piece
of your goal and getting
closer and closer
to your dreams.
That's the first question
about time management.
That's the secret to creating
more time in your day.
And I hope that
that helps you guys.
Thank you so much for watching.
Every single week, we
publish new secrets just
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Make sure you subscribe so
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And I will see you
on the next video.
