The impact of MS goes much further than the patient’s condition.
It affects also those who are close to him, like family and caretakers.
For medical staff it is a challenge to cope with the innovation from pharmaceutical companies
and translate that R&D into benefits for the patient.
In more generical and social environment, MS has also a high costs to society.
In order to launch Mavenclad, in Portugal,
Maria developed a strategy to bring awareness for the disease knowledge advances
through an innovative approach:
Immunology for neurologists.
A relevant and relatively new subject for these professionals
to achieve that purpose, a brand was created: MS Academy.
An e-learning course was designed by some of the most prominent portuguese KOLs in the MS field.
Maria was responsible for the branding and also for programming the e-learning platform,
Communication plan (mainly with the usage of e-mail marketing),
production and editing of the videos,
with videographics.
Monitorize and helpdesk were other services provided by the agency.
In the end, there was a presencial magna class. This innovative communication action lasted for 6 months.
The abandon rate was less than 5%.
This action also contributed for the Mavenclad's launch event.
The most relevant professionals in the MS field attended the meeting,
making Mavenclad launch event a real success.
