大家好 我是阡陌
Hello This is Qianmo
欢迎来到我的频道
Wellcome to my channel
每天从你睁开眼开始
Every day since you open your eyes
你会有多少个小时花在手机和电脑上呢？
how many hours will you spend on your phone and computer?
你能够想象没有手机和电脑的一天吗？
Can you imagine a day without mobile phones and computers?
从智能手机开始普及起
Since the advent of smart phones
我们的生活已经发生了翻天覆地的变化
our lives have undergone drastic changes.
在这一期视频中呢
In this video, I will talk to you
我会跟你聊聊我们的生活已经发生了什么样质的变化
about the qualitative changes that have taken place in our lives
以及我们如何在这样的变化中寻求自我发展
and how we can seek self-development in such changes.
我先把答案告诉大家吧
Let me tell you the answer first
这个质的变化就是算法
This qualitative change is the algorithm
为什么这么说呢
Why do I say that?
这其中呢我就会跟你聊到使得谷歌脱颖而出的商业模式
I will talk to you about the business model that makes Google stand out
以及从我自己上传影片以来总结出的youtube 的算法是怎么回事
and the youtube algorithm that I have summarized since uploading the video myself.
这几天我打开google的时候都会看到这样一则消息
I see such a message when I use Google these a few days.
顺便说一下 我是在澳洲
By the way, I am in Australia.
所以如果你是在不同的国家的话
So if you are in a different country
可能看到的跟我不一样
you may see something different from mine.
所以出于好奇我就点进去看了一下
So out of curiosity, I clicked in and took a look.
顺道查阅了一些相关的报道
And checked some related reports
大概就是说澳洲一些传统的新闻媒体
It probably means that some traditional news media in Australia
希望像google和facebook 这样的企业能
hope that companies like Google and Facebook
够给到他们流量或者是利润空间上的一些补贴
can give them some subsidies in ways of network traffic for their profit margins.
澳洲政府也有望对这件事情进行立法
The Australian government may legislate on this matter.
那google 当然是非常反对这件事情的
Of course, Google is very opposed to this matter.
反对到一个什么程度呢
To what extent is the opposition?
Google 表示啊 如果这个立法通过
Google said that if this legislation is passed
Google 包括youtube 会考虑撤出澳洲
Google, including YouTube, will consider withdrawing from Australia.
据我所知 google的图标大部分时候都是欢天喜地的
As far as I know, most of the time Google’s icons are happy.
很少出现这么严肃的信息
Such serious messages rarely appear.
所以能看出google 在这件事情上的态度的坚决
So we can see that google's resolute attitude on this matter.
也可以看出来传统新闻传媒业日子的难过啊
You can also see that traditional news media are experiencing difficult times
传媒业的主要收入来源是广告
The main source of income for the media industry is advertising.
过去报纸一份也就几块钱
In the past, a newspaper only cost a few dollars.
但是这个费用实际上是没有办法补贴它的运营成本的
But this fee is actually no way to cover its operating costs.
收取这个费用的原因也是为了确定
The reason for charging this fee is also to make sure
买报纸的人回家之后会看这些报纸
that the people who bought the newspapers will read them.
这样广告商也更愿意付广告费
In this way, advertisers are more willing to pay for advertising.
从谷歌与传统新闻媒体的对峙也看出
From the confrontation between Google and traditional news media
谷歌在人们的印象中虽然是一家科技公司
we can see that although Google is a technology company in people's impression
但实际是全球最成功的广告投放公司
But it is actually the most successful advertise placement company in the world.
因为它营收的近90%来自广告
Because nearly 90% of its revenue comes from advertising.
2019 谷歌的财报显示
According to the 2019 financial report of Google
包括youtube 在内的广告营收1348亿美元
advertising revenue including YouTube was $134.8 billion
而它当年的总业务营收1618亿美元
while its total business revenue that year was $161.8 billion.
广告营收占比83%
Advertising revenue accounted for 83%
但是让谷歌在广告业务上脱颖而出的
But what makes Google stand out in the advertising business
并不只是它站在了互联网的风口浪尖上
is not just that it grabbed the opportunity of internet.
同时期的雅虎
Yahoo, shown up around the same time as google
就在2016年以仅仅48亿美元的价格被收购了
was acquired in 2016 for only 4.8 billion US dollars.
Google得以持续发展正是由于它的技术
Google's continued development is precisely because of its technology
也就是它的算法
which is its algorithm.
雅虎也通过广告获利
Yahoo also makes money through advertising
但是雅虎是人工去拉广告
but Yahoo manually pulls advertisement clients
同时人工进行广告投放
while manually placing advertisements.
这种方式就相当于把曾经的报纸业务拉到了互联网上
This approach is equivalent to just putting the newspaper business on the Internet.
但是Google通过它的算法搜集
However, Google collects search keywords
每一个用户的搜索关键词以及点击量
and clicks of each user through its algorithm
由此推算出每一个用户的喜好
and then calculates the preferences of each user.
这种自动的算法不仅为用户提供了精准的服务
This automatic algorithm not only provides users with accurate services
同时也达到了精准的广告投放
but also achieves accurate advertising.
所以正是这个算法将雅虎甩出了一个量级
So it was this algorithm that threw Yahoo out of the sight.
同招募广告和投放广告
Both the recruitment of advertisements and the placement of advertisements
都由人工变为自动
were changed from manual to automatic
由此节省了一大笔的费用
which saved a large amount of expenses.
而这笔省下来的费用又继续投放在算法和技术的提高上
The saved expenses continued to be put on the improvement of algorithms and technology.
由此呈现出一个正循环
This presents a positive cycle.
说到算法啊
Speaking of algorithms
我就和大家分享一下youtube 的算法吧
let me share with you the youtube algorithm.
当然谷歌的算法是它的商业机密
Of course, Google’s algorithm is its trade secret
是不会向外界透露的
and will not be disclosed to public.
但是作为一个用户你多多少少可以对这个算法推测出一定的端倪
But as a user, you can more or less take a guess.
Youtube 2005年成立
Youtube was established in 2005.
在2017年以前它的推荐算法
Before 2017, its recommendation algorithm
很大程度上取决于影片的点击量
largely depended on the number of video clicks.
但是这样有一个很大的弊端
But this has a big drawback
就是由此催生了不少的标题党
It encouraged many people using fake titles and thumbnails to attact clicks.
比如在2013 2014年我在使用youtube的时候
For example, in 2013 and 2014, when I was using youtube
当时的标题党还挺多的
there were quite a lot of fake titles.
但是在2017年
However, in 2017
youtube对算法做出了一个重大调整
youtube made a major adjustment to the algorithm
而且明确公布
And it was clearly announced that
算法中权重最大的是观看时长
the most important factor for youtube to recommend a video the viewing time on this video.
不管一部影片的点击率有多高
No matter how high the click-through rate is
如果大部分的人都是点进去之后几秒中就跳出来的话
if most people jump out within a few seconds after clicking in
这样的做法对影片的伤害是非常大的
will do great harm to the video.
Youtube也会因此认定这一步影片是一部垃圾影片
Youtube will determine that this type of videos are junk videos
所以就不会再继续推荐这样的影片
and will stop recommending them to anyone.
而且在2017年以后啊
And after 2017
Youtube 也会时不时的对它的算法进行一定程度的改进
Youtube reviews its algorithm from time to time
用来优化它的内容生态
to optimize its content ecology.
所以以我个人的用户体验来说
So in terms of my personal user experience
从2017 2018年以后
since 2017 and 2018
我确实能够感觉到Youtube上的内容生态提升了很多
I can feel that the content ecology on Youtube has improved a lot.
更多的好的原创内容出现在了平台上
More good and original content appeared on the platform.
同时我也发现近几年来知识型的影片也层出不穷
At the same time, I also found that many videos shared knowledge in various areas.
尤其是有一点
In particular, I found that
我发现youtube推荐给我的影片越来越符合我的胃口
the videos youtube recommended to me are more and more in line with my appetite.
其实从某种意义上来说
In fact, in a sense
这是一件非常可怕的事情
this is a quite scary thing.
因为随着我在youtube 上使用的时间越来越多
Because as I spend more and more time on youtube
它对我的了解也越来越多
it knows more about me.
越来越清楚的知道我会喜欢什么样的内容
It became clearer and clearer what kind of content I would like.
所以算法绝对比你妈更了解你
So the algorithm definitely knows you better than your mother knows about you.
在这儿呢也就不得不提到近十年来一个老生常谈的问题
Here I have to mention a commonplace question in the past decade.
就是算法让数据成为资产
Algorithms makes data an asset.
也就是说无论是谁
In other words, no matter who you are
从你开始用到网络的那一刻起
from the moment you start using the Internet
你点击了什么 浏览了什么
what you click, what you browse
打车去了哪 吃了什么东西
where you took a taxi, what you eat
买了什么东西
what you buy
所有的数据都会成为别人的资产
all data will become some people’s assets
换句话说 我们每个人生来就是韭菜
In other words, each of us is born to be leeks (a metaphor).
听起来非常的悲催啊
It sounds very sad
其实也未必是件坏事
but in fact
就看你怎么去想啦
it all depends on how you think about it.
如果我们每个人都是别人的韭菜
If each of us is someone else’s data
也就意味着别人也可以成为我们的韭菜
it means that others can also be our data as well.
那在韭菜时代
In the age of data
无论你是打工还是创业
whether you are working or starting a business
你都需要什么样的素质呢：
what qualities do you need:
第一啊 我认为就是做选择的能力
First, I think it is the ability to make choices.
其实在这个算法为王的时代
In fact, in this era when algorithms are king.
在我们在成为算法的资产的同时
While we are becoming the asset of the algorithm
也可以让算法本身成为我们的资产
we can also make the algorithm itself our asset.
其实在这样一个时代 无论你想学习什么
In fact, in such an era, no matter what you want to learn
都可以从互联网上以最短的时间找到优质的资源
you can find high-quality resources on the Internet in the shortest time
以及和你一样正在学习这样东西的人群
as well as people who are learning such things like you.
你可以非常容易的和他们做链接
You can link with them very easily.
在你不断进步的同时
As you continue to improve
算法会不断的推给你更多优质的资源
the algorithm will continue to feed you with more high-quality resources.
所以你一个很小的出发点
So your very small starting point
只要自己有那么一点点坚持的信念
as long as you have a little bit of perseverance
都可以被算法像滚雪球一样被放大无数倍
it can be magnified countless times by the algorithm like a snowball.
这一切的前提是你最初的那个决定
The premise of all this is your initial decision
你决定你想要成为什么样的人
you decide what kind of person you want to be.
第二点我认为是自信
The second point I think is self-confidence.
互联网有一个特点就是
One of the characteristics of the Internet is that
把很多曾经普遍认为的缺点变成你的特点
it turns many once considered weaknesses into your characteristics.
就比如曾经的播音员
For example, the position of a news announcer
无论是形象还是发音
whether it is the prefessonal appearance or pronunciation
任何一点点瑕疵都可能断了整个职业生涯
any slight flaw may give away the entire career.
但是如今很多网红以及做直播的人
But nowadays, many people who do live broadcasts
只要你把你的长处发挥到极致
as long as maximize the strengths
你的很多所谓的缺点
many of their so-called shortcomings
甚至可以成为人们记住你的特点
can even become characteristics that make people remember them.
所以在现在的时代
So in the current era
任何人都应该去学者发掘自己的长处
anyone should learn to discover their own strengths
学会欣赏自己的美
and learn to appreciate their own beauty
第三点我认为是开放的心态
The third point I think is to keep an open mind.
如果你认为地球是圆的
If you think the earth is round
算法会推给你一万个证明告诉你地球是圆的
the algorithm will give you 10,000 proofs telling you that the earth is round.
如果你觉得地球是方的
If you think the earth is square
算法同样会给你一万个证明告诉你它是方的
the algorithm will also give you 10,000 proofs to tell you it is square
所以地球它是圆是方 全在你的一念之间
So the earth is round or square, all in your thoughts.
所以很容易就会出现
So it's easy to see
呃 这个人的想法怎么会如此清奇
uh, how can this person's thoughts be so strange?
殊不知对方也是这么想你的
In fact, he/she thinks about you exactly the same way.
所以啊 不妨开放的 不带任何主管意识的去想一下
So, it won't hurt to open up
在不同的角度看待这个问题又是什么样的
and look at things from a different perspective.
这样可能你会觉得世界突然变得和谐很多
You may feel that your mind becomes a lot more harmonious.
好啦 那我就先说到这儿
Alright, then I will stop here
欢迎你底下留言告诉我你认为的韭菜的自我修养
You are welcome to leave a message below to tell me what you think
如果你觉得这个影片做的还凑合的话呢
If you like this video
麻烦关注以及分享给你的小伙伴
please thumb up, subscribe and share with your friends
如果你有任何的意见和建议欢迎在底下留言
If you have any comments and suggestions, please leave a message below.
那我们下期见啦 拜拜
See you next time, bye
