do you consider yourself an efficient
logo designer follow along in today's
illustrator logo design tips video where
I'm going to show you guys some common
mistakes that designers make when using
illustrator follow you're designing so
see how many common mistakes you
actually guilty of and how to avoid them
I have six points in today's checklist
of mistakes that you want to avoid when
working in illustrator on a logo design
follow along and see what you're already
doing right in your local design
workflow but also see what points that
you need to work on these points are
know particularly order by the way but
the first point is cleaning up your logo
I have four areas of cleaning up a logo
before saving the logo itself in
Illustrator
that you need to take note of firstly
you want to keep the number of anchor
points to a minimum as that is crucial
for professional and good logo design
less is always best in terms of the
amount of anchor points on a logo design
firstly if you're wondering why my
anchor points look so large you can
actually go into literature preferences
and change the size if you have
illustrator CC so all of you without
illustrator CC I'm sorry but you can't
change the size of your anchor points
like I can on my screen here so the
first step in cleaning up a logo is to
head into the simplified option and play
around with the settings here making
sure the shape and the style of your
logo remains the same but of course the
anchor points need to decrease in number
you can select the original option that
will show you the anchor points being
removed in red so once you reduce the
amount of anchor points you can go ahead
and zoom into your design and see the
changes up close also there is actually
a cleanup option which you can remove
stranko points and so forth and as you
can see my design doesn't have any
anomalies but it is something that you
might want to think about using on your
later designs before saving them next we
want to go ahead and make sure the
curves are really smooth by using the
smooth tool this actually also
eliminates unnecessary anchor points
with every stroke that you use on your
vector Lego design it is really an
awesome tool for cleaning up a logo
design so go ahead and smoother up your
curves right now if your logo design
concept is meant to be symmetrical then
make absolutely sure it is symmetrical
by using the pen tool to draw a line
perfectly down the center of your design
and then create a box shape like so and
close the path
then you can use the Pathfinder window
to remove one section with the minus for
an operation all you need to do now is
to duplicate the shape using the old
option key and then reflected over like
so this would ensure a perfectly
symmetrical Lego design if you have
multiple shapes on a Lego symbol it's
always a good idea to merge them
together in the Pathfinder window with
the unite this is because you want to
decrease the amount of shape used on
your local design as well as the anchor
points that we mentioned earlier the
second illustrates a logo design mistake
that designers commonly make is that
they forget to expand their design this
logo design has a stroke around the
circle as you can see here and if I turn
off the scale stroke option in the
illustrator preference settings you will
see how the stroke will not actually
scale up or down in relation to the size
of the logo symbol itself
when you send a final Laker design to a
client you have no idea who's going to
play around the logo and the scale the
design up or down
so to make sure this stroke will stay
the right scale in comparison to the
overall logo design we expand it like so
now if I take this Lego and duplicate it
you will notice that whatever size I
make the logo the stroke is gonna stay
relevant to the design itself this is a
very important logo design tip to
remember and it's a common mistake
people make so in today's video so far
how many mistakes are you actually
guilty of as a designer next we're going
to look exporting Illustrator vector
logo design for web-based use it's
important to check your logo before
sending it to a client and this can be
done if we go into the export for web
option and then make sure that we're
actually viewing the logo at 100% you
can see this in the bottom left of the
screen this is going to allow us to scan
over the logo design and make sure
everything looks ideal and as we want
for our Lego design lastly once the Lego
design has been exported we can go ahead
and locate it on our computer and then
open it up to see how it looks on screen
a mistake that some designers make is
that they're going to send a logo to a
client without even checking it first so
don't be guilty of this one guys
another pretty common illustrator logo
design mistake is that the designer may
set up the document with the wrong color
setting it is a simple mistake but it
can cause pretty big issues so always
check that your document is CMYK for
print an RGB for web-based graphics when
making a new logo design document always
use the right color mode you also want
to use a resolution of 300 PPI for print
and then 72 for web based graphics
we have now moved on to funds which can
be quite tricky for some people to make
sure that whoever prints or uses a Lego
design has no issues in their computer
reading the font either outline the text
like so in a deeper illustrator or you
can package the fonts along with the
labia files in a zip folder make sure
you have licenses for all the fonts used
the last tip on logo design mistakes to
avoid is a pretty interesting one and
that is choosing the right file formats
when you save a logo for a client or
file formats do you actually use I
personally use for myself and of course
one of them is going to be AI which is a
standard native file format of
Illustrator but also I will suggest
using EPS for prints this is an awesome
file format for printing and you can
choose a transparent version or non
transparent make sure that you either
embed or outline all of the fonts used
for an EPS file when you have saved the
logo as an EPS you can go ahead and open
it on your computer to check how it
looks just like we do with the PNG file
earlier and speaking of PNG files I
always say the logo is both a
transparent and non-transplant PNG
perfect for web use
these are the four file formats that I
use for my clients when saving a logo
design but and sometimes I also use PDF
but that's not necessary so there is
today's video on common logo design
mistakes when working in a Dave
illustrator let me know what you thought
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now blending the guys until next time
design your future today peace
you
