today I have five logo design
unwritten laws you should take into
consideration when designing a logo design
let's delve into logo design within graphic
design in today's video
what's up everyone welcome back store
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unwritten law states that your logo
design should still look kick-ass when
the colors drain from it the local mark
should be memorable and strong even in
grayscale a solid and professional logo
design can hold its own without any
color
this makes a little design unwritten law
is when I started implementing only a
few years ago if your final logo
design is scaled down a really small size
so for example on a business card will
it still be legible to get around this
it's advisable to make two versions of a
logo design one with the kerning at a
space wide apart so they can be used for
small scales and the other version with
the lettering closer together or big
adaptations such as on the billboard for
example
this next point is a controversial one
and I might add it's a be outdated
however some people still stand firmly
by it
it states that logo design it should not
have gradients because it can result in
issues in printing this would have been
solid device ten or twenty years ago but
not today with printing technology we
have however for certain adaptations
such as printing the load one's
embroidery would be a good idea to
supply the client with a gradient
version and the version of the logo with
solid color this is an unwritten law of
logo designing that you really need to
keep in mind when saving your final
design you will need to save it to
various file formats using the logo
footprint will require EPS or PDF as a
good file format choice and for web I
personally like to use PNG and sometimes
jpg
the last point the miss Luca decided
with in graphic design video is that
your logo design should stand the test
of time for another following design
trends and get caught up in fads that
will result in the logo design looking
past its time only after a couple of
years do you agree with these unwritten
rules of a logo design let me know in
the comment section below and don't
forget to like and share this video if
you enjoyed it it really helps out my
channel subscribers have requested that
I make a video on my logo design process
I'm going to do this very soon and I'm
contemplating redesigning my very own
satori graphics logo and document it as
I go live until this is something that
you'll be interested in watching so
until next time there's only feature
today is
you
