ok so let's talk about growth hacker
marketing now this book was written by
Ryan holiday was written some awesome
books and basically what he's saying in
this book is that we need to change the
way we advertise their products
the first thing he talks about his
product market fit and he says products
can and should be changed prime
explosive reactions is a you should find
a way to match your product to the
market as opposed to changing market
let's take Instagram for example they
started out as an app called bourbon and
they had around half a million dollars
of funding it was initially a
location-based social network with
optional photos or they found after a
couple months was that users only flock
to the photo part in the filter part
they had a meeting and actually listen
to their users it said hey they really
like these photo parts let's do
something with it they rebranded this
company has a mobile app with photo
filters in less than two years they sold
this to Facebook for one billion dollars
and if you're starting a new product
this is very valuable information to
start with something called an MVP which
stands for minimal viable product and
then listen to your audience and make
changes to your product and listen to
them again and I to rate this as many
times as you have to ensure you have the
explosive reaction the next thing he
talks about is finding a growth pact and
this is something that will take a lot
of creativity and imagination and
thinking of prozac is essentially
something that will allow your product
to go viral relatively cheap see so many
people see these traditional
advertisements billboards TV commercials
radio ads that they're so desensitized
to them that they really only work on a
subconscious level he says that you have
to come up with new ways to advertise
need to sell something people that want
something that actually talked about
with their friends so Growth Pact relies
on triggers that are self-perpetuating
kinda like a pyramid scheme your friends
will tell their friends and their
friends will tell their friends
another example is hotmail hotmail
disgusting some traditional advertising
like billboards and TV commercials but
it was quite expensive and they didn't
know what kind of return they would get
what they did was at the end of every
single email
each customer used at a little innocent
P S I love you get free email at
hotmail.com at the end of all the emails
and what this did was allow other email
users to see hey hot meals free and it's
pretty cool service they were basically
advertising your company for free you
can see this whenever someone sends a
message on an iPhone Adam animals they
sent from my iPhone and this was a huge
growth hacker hotmail Ryan holiday
season our products should be malleable
you don't have to wait for it to be
perfect with our users and then change
and there's a famous quote by Henry for
the centre thank God for my customers
they buy my products before they are
perfect and this is what a lot of people
have trouble with is that they think
they have to have a perfect product
before they go to market you don't have
to have a perfect product you just have
to have something that people get your
feedback on and I'm trying a little
grass shack right now what I'm doing is
offering a little giveaway I have to do
is leave a comment on this video in my
future videos of any book that you want
me to make an animated book reviewer and
if I pick it and you win I will ship the
book to your house for free and what
this is doing this is basically a
customer driven response I am getting
ideas for videos and books that my
audience wants not that I want to do
that my audience wants now of course
I'll pick the books that I enjoy reading
for my audience will also get value out
of it too and in turn a little plus side
is at the Commons will make my videos
ranked higher anyways I hope you find
this video useful and learn something if
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