- So today we're gonna show you
two really important principles
that you must have given the unique times
that we're living in today.
(upbeat music)
Today, I'm gonna take
you behind the scenes
to one of my favorite hotels
that's pretty much dead right now.
I've actually done events
at this hotel chain,
multiple, multiple times.
One of my favorite chains,
but they haven't had an event here
in the last couple of months.
Now, the reason for that
is because if you wanna
have a business, that's thriving,
you need to have these two things.
Let me show you what they are.
Number one, you wanna be online,
you need to have an online sales process.
Now this, I know, sounds
really basic stuff like,
oh, we need to go online,
you need to pivot.
And this seems to be like the big buzzword
that guru's are utilizing today.
Oh, you need to pivot, pivot, pivot.
But this is only half of the equation,
right now what does that mean?
It means that businesses
that isn't online,
these were the businesses
either they were in brick
and mortar, FNB, retail,
why did they declare bankrupt,
like within a month two month?
It is because these were the companies
that said, you know what,
we'll go online one day,
and suddenly just like that
one day happened really quick,
and because they didn't adapt in time
and they weren't online, they crumbled.
Companies like GNC that is shut down
a ton of stores facing bankruptcy.
This is why companies like Zara
declared that they're closing
800 different offline stores.
Why, because they just wanna focus online.
And that's number one,
online sales process.
But you think about it, at the same time,
there are many companies also
that have an online sales process,
but because they didn't
have this second element
they're being crushed right now.
Now what is that?
Let's see if this is, it
looks like it's actually open,
well it's open.
Let's see if we can
find a switch somewhere.
Okay, let's utilize light here.
I don't know if you can actually see me.
Let's see.
Okay, let's see if there's
like some switches over here.
Nope, nope, nope.
Now this is one of the most highly sought
after hotel ballrooms
in this entire country.
Like this would be like
the pinnacle of all events,
weddings, seminars, workshops.
If a business can afford it,
this was the place to do it.
Look at like that,
high ceiling with
chandeliers and all that.
Maybe you can't 'cause
it's extremely dark.
Now the way to think about this,
number two is when a sale is made,
what needs to happen after?
Does a person need to go offline
in order for that product,
program, service to be rendered.
And if the delivery mechanism,
and that's the key word here,
if the delivery mechanism is offline,
then it's only a matter of time.
Because here's how I think about it.
Do you think that there's a
possibility of a second wave,
a third wave and I don't care,
this is not a debate on,
you know, vaccines or some evil scheme
by Bill Gates or whatever.
This is just asking yourself,
is there a possibility that
this thing may repeat itself
three years from now, five years from now,
10 years from now?
And if you believe that
there's a second wave,
third wave, fifth wave,
whatever, microwave (laughs)
you got to ask yourself,
wouldn't you wanna protect yourself
by making sure that
you're not in the business
that requires the delivery
mechanism to be offline.
In other words, just
take a look at companies
and businesses that had number one,
but didn't have them at two,
what companies were they?
For example, Airbnb.
Airbnb, you could go
online and book for a room,
but what's the delivery mechanism?
It requires people to go offline.
And because that was the combination,
literally they said that an entire decade
of work was undone in
literally just three months.
Why, because they had
an online sales process,
but their delivery mechanism is offline.
Now let's take a look at
companies and businesses
that is literally going through
the best of times right now.
Why is it that Alibaba
or Amazon or even Apple?
Why did they increase their numbers
significantly in terms of
whether it's the share price
or the sales, it is because
they have these two things.
They focused on an online sales process
with an online delivery mechanism.
This is why gyms are dying,
this is is why people
in the fitness industry
want to focus with online,
online home workouts.
Why are those things thriving,
even though gyms are dying?
It is because they have these
two different combinations.
If you are a business owner,
what does that mean for you?
It means that if you wanna move forward,
you got to ask yourself
is my business model
something that allows me
to have these two things?
If not, you'll need to
start thinking and pivoting
'cause you do not want to
end up being like this.
And I personally feel very sad
'cause this was my business,
this was my entire world.
My entire world is
literally doing live events,
being in rooms, just like this one.
And I pivoted and I
love doing live events.
But guess what, I know that
chances are live events
are going to be dead because guess what?
Even if there was a cure,
and even if this thing as a
miracle goes away overnight,
the fear is still going to be there.
Right now you might not be fearful.
I don't know what your fear level is,
but some people's are level
10, some just level eight,
some people's level five,
the market sentiment
doesn't change overnight.
It's going to be a while for a while.
If you are an employee, I
think it's getting really dark,
so let's, let's head out.
If right now you are in a nine to five,
if right now you wanna protect your job,
then you've got to ask yourself
the skillsets that I am good at
in order for me to be wanted
and to be in demand by industry.
Is it something that helps the company
do one of those two things?
Is it helping them with a
better sales process online
or is it helping them
with some sort of
delivery mechanism online?
And that's how you not just survive,
but thrive in these challenging times.
Now I know that this video
here is a little bit different
from all the different videos
that we've been putting out.
But let me know in the comments below
what your biggest takeaway is.
If you enjoyed it, this style of videos,
let me know your feedback and as always
make sure you subscribe to
the channel for future videos,
just like this one.
