- Hey guys, Dave here from
iOgrapher. I am so excited today.
I got invited to do live
streaming on Amazon.com,
so think of QVC, I mean this
is going to be groundbreaking.
I am thrilled and I'm going
to take you along for the ride
on my very first Amazon Live show.
There's the setup right here.
We've got all of our Switcher
Studio things set up.
I'm gonna show you how to
do it today on iOgrapher TV.
(rock music)
Yes, like I said, Amazon Live is live now.
I'm super excited to be a part of this.
Now it's only opened to
brand-registered products.
So if your company has
brand-registry and you're on
Seller Central you can do live video
and what is so cool about this, well,
now I have access to millions of shoppers
that are on there that
might be looking up things
that I have my keyword
set for on my products.
So this is their page, Amazon.com/Live.
I have no idea what's
it's going to expand into
or what it'll look like later.
There's not that many people using it yet
which is awesome and here's some of them:
campfire companies, etc.,
and then some of these
are actual Amazon videos
so like Amazon Live here
has Amazon "In the
Kitchen with @EdenEats."
So I think she might be
an influencer so hopefully
one day if you're an influencer
they're gonna open up to
you guys to come on here and do things
because she does this great cooking show,
I'm going to turn the audio off,
but here she is, I mean
your watching this,
you're like, "Wow, I want
to do all these things,"
and then you can go in here
and buy whatever she's using.
So, this is totally like QVC,
that's what I love about it.
So we did ours, so
actually I did two today
and I'm going to explain why
when we get into the app.
But the first one I got booted off Amazon
for violating policies...
- Fired!
(door closes)
- [Dave] ... and I think
I know what it was.
Hopefully my mistakes will
help you guys so that you don't
make the same mistake that I did.
Here I showed a video
of our new Multi Case
and then we get into, cut
from there to me talking,
introduce myself, and I
really get into the whole
thing of the Multi Case.
So let's dive into the app.
Now this is something as
well that I was hoping
Facebook would have, or
YouTube or even Instagram.
That would be fantastic to be
able to do all these things
on those channels and give
them links to purchase
either on Amazon or on our own website.
Absolutely perfect thing.
Why is it not there yet?
I don't know. But Amazon took the lead.
So here's Amazon Live. It's
a Creator app, I guess.
It's called Amazon Live,
though, in the store
and I'd only saw it, I think
it's only for iOS right now,
I'm not sure if it's for
Android, so we'll have to take
a look on that but here's
the one I did earlier.
But down below here you see
it says my 18 minute one
and it was taken off for policy violation.
(laughs)
So it was very shocking to me
because at the time I thought
we were going really well
and we had things going -
let me just click on that for a minute.
We had 8000 people looking,
blah blah blah, messages,
and then all of a sudden my wife goes,
"Oh, it stopped!" And I'm like, "What?"
I thought it could've
been my encoding software
but, no, Amazon didn't like
that and when I go back
and look into this I kind of
know what kind of happened now.
When I did the new one, which
I did maybe two hours later,
after thinking a lot
about what had gone wrong,
my new one was left on-brand.
I stuck to brand.
I didn't go off in tangents.
I didn't talk about
other brands that we work with
and of course we work with
Manfrotto, RØDE Microphones,
Saramonic microphones,
GorillaPod, blah blah blah. So
I didn't, cause in the first
video I really got into all those things.
The second thing I didn't do
was say, "Oh, and by the way,
Steven Spielberg uses this,"
or "the US Olympic team,"
or "Ariana Grande was
using one the other day,"
and I have photos for
all of this by the way.
(laughs)
So I have ways of backing
it up but Amazon's a huge
stickler and just wants
you to stay on target.
Don't put anything that
you cannot back up.
In fact, when I went to
this page and I said,
"Oh, what is this all
about" and I clicked on the
community guidelines
which I really didn't know
or look into at all before
this. I just thought it was like
Facebook when you just go live, right?
But this is like a store and
so they want you to be good
for the store. But down here in Claims,
"All claims, both expressed and
implied, must be supported."
So that was really important
for me to understand that.
And then, if you look down
here it says, "You must be the
brand owner of all product
ASINs being promoted in your
livestream." So my first
livestream, that was something else
that I did, you know, I put
my book in there, which is not
an iOgrapher ASIN. I put
a couple of other products
that we work with, that we
like, but you have to stick
with your own products. So,
that was a good thing to learn.
(laughs)
But I'm glad I went in the second time
because when we go in here
- the second time you'll see
we had 14,000 views and
you know, 70 unmuted views,
and messages and I can't wait
to see what the metrics are
for the sales because
I really want to know.
I think it's gonna be good but we'll see.
Boosting is something that
you can do and pay extra money
to have it seen to more people
and we actually did that
as well. Here's the app
and on one side you'll see
where it says Streams which
we're looking at right now,
but we go into More now
you're gonna see where you set
everything up: your Channel
settings, your Seller Central
account. You have to connect
all of these things to the app.
As long as you log in with
your username and password
from Amazon a lot of this
stuff auto-populates,
which is great. Here's the
FAQs, livestreaming tips,
blah blah blah, and here's
the community policy
which I should've dove into
very seriously but now I
learned a good lesson
today. So here's how you set
everything up. It's very
simple but there's some great
options for it. So right now
we're gonna go into Practice
mode and I highly recommend
if guys are doing this try
Practice mode first. Make
sure your audio's good, etc.
So here we click on Practice
mode, we're gonna turn
Practice mode on. They give you
a link so that you can Share
it to people you like, and of course,
you can press that link, it
opens up a bunch of things.
You have to have at least one
product to be able to do this.
I'm going to type in,
"iOgrapher Multi Case,"
and we're going to add
that to our stream here
and click Save
and then we're gonna call
this whatever we want.
So in the ones I did I
said, "iOgrapher Multi Case
for mobile phones," so people
would - you just gotta be
straight to the point,
you know? I was gonna put,
"How to create better video
with your mobile phones,"
but no, I just really gotta
stay straight to the point.
And for this particular
one we're just gonna write,
"Test 23."
(laughs)
Lot's of room here to write
stuff, though, so that's
something to explore as
well, what are best cases,
I mean, I really don't know yet.
Custom Promotion. So here's
where you can type in,
"Use code," you can go on
Amazon and create a code.
I'm just gonna create something
fake here, "xyz20off,"
I'll just leave that. So that's
our code that we're gonna
have promoted. And then it's
letting you see if you want to
use Phone Cam or if you
wanna use your Encoder.
So we're gonna look at
both of those in a second.
Down here is where you Boost
your livestream, like I said.
So that costs money and
it's similar to like a
Facebook Boost to get it
more people in front of.
I Boosted mine for $200. I
want to see what that does.
You know, is it worth it?
And then schedule your
stream. So you'd schedule them
in advance and they'll leave
a little - in fact let's
do that right now. So when you
schedule you wanna do this.
You have a little thumbnail
you can put in here.
Now I went over to Canva.
Let's go back to this
for second and we'll
take a look Canva.com.
I went to Canva.com and
shows - where is it now-
YouTube thumbnail. So it's
1280 pixels by 720 pixels.
Put that in there and it looked fantastic.
So in fact we'll just put
it in again... my photos...
Where did I put it?
Here it is.
There it is. See everything
looks perfect there.
We'll add it so there it is right there.
And then you're ready to go.
So you just press Preview
and we're in Practice mode
so I'm okay with that.
Initializing livestream.
While we have this here,
you can just feed directly
like that or you can turn it
around and have it on you,
whichever camera you want to use.
Now this is all the screen
that you have though,
so you really are limited here.
I'm going to turn this off
and it slides away and then
when you wanna have it back on
you just click on it again and turn it on
and it'll show right there.
Down here we click Prep This
Now so start the livestream,
and then, you're gonna
be able to say something.
So you can say, "Welcome,"
you know, stuff like that,
and it's gonna go into your
little chat window here
so you can chat with people.
So you can do it like this
so it just be really personal
and stuff, but I wanted to
show off all kinds of things.
So I'm gonna end this stream here
and there it is, it's saving right now
but I'm just going to
click right out of it
cause we don't need it.
I'm gonna go back in here.
We'll do Practice mode one more time
and then we're gonna Add
the product one more time
and we're gonna call this,
"iOgrapher,"
and then of course we do, "Multi Case."
Search. There it is.
We added it to stream.
We're gonna Save. We're gonna
call this, "Test endcode,"
encode?
(laughs)
"Encoder, custom coder,
custom promotions."
I'm not gonna put that on this
time because I'm going to go
into my Phone Cam, gonna
go into my encoder,
and now I can Boost it, blah blah blah.
But now when I go into
here and hit Preview
it's now going to give me the
custom URL and the stream key.
So these are the things I
would to put into my RTMP setup
on Switcher Studio.
Which is fantastic.
Once I have all that information
in there I'm ready to go.
I press Get Going with my stream
and it'll start to work there.
And we're good to go. In
fact, let me jump over to
Switcher Studio. So now over
here in Switcher Studio,
I'm going to turn the
audio off, but over here in
Switcher Studio, I have
so many other options.
Of course, all the cameras
are disconnected now
but here I see I have the
custom RMTP setup here.
Right here in iOgrapher in
Amazon, so that's all set up.
What I did there was just click on Channel
and then I was able to call
this whatever I wanted.
There's my RTMP URL,
there's my stream key,
and then you can choose
whatever bit rates, etc.,
that you need. So that's ready
to go. I was happy to have
all that. Here's where I'm
gonna bring in my different
cameras so right now I
just got this camera here.
Which is looking down. Which
I actually don't use during my
livestream, I have multiple
devices. You can add up to
nine different devices using this.
But now you see that I've got,
you know, things like this.
I can do, you know, "Broadcast
will begin shortly."
"Here's the video I added."
"Here's the thing I use
for my coupon code."
"Here's photos that I've brought in."
Then, "Here's Ariana Grande,"
just so you don't know I
was lying. Some more photos.
You know, so you can really
show off a lot more stuff
than just having the one
image that you would have
using no encoder. So I think
using the encoder is key.
There's so many bells and
whistles in using something like
Switcher Studio, which I
have a lot of tutorials up
on our YouTube channel, by the way.
There's our YouTube channel
which you're watching now.
(laughs)
But Switcher Studio's just easy
to use, connects over Wifi,
really great way to do this.
Now when I practice now,
I'm ready to go. And now I
can go in here and just do all
kinds of different things
on Switcher Studio.
So that's super cool.
I'm really excited about this.
So there you go folks,
live streaming to Amazon.
This is amazing for a
brand that sells products.
Hopefully eventually
they'll have influencers
and things like that, or
maybe that's not a good idea.
I don't know. I'm just
thrilled to be a part of it.
It was a great learning experience today.
Hopefully my mistakes you won't make them
and learn from this. But really
excited to be able to have
people to just click the button
now because they got excited
about what they are watching.
Can't wait to see the
metrics on the Amazon video
to see how the sales
were and things like that
and I'll definitely share them with you.
So that's it for today.
Thank you so much for watching.
Please, hit that Subscribe
button and that bell so you can
be alerted. I'm so glad you're
here. Leave a comment below.
What do you think about
this? Is this a cool thing?
Are you a brand? Do you want
to learn how to do this?
Hit me up, comment below, let's
get in touch. Dave Basulto.
I'm outta here.
(rock music)
So with the new Amazon.com/Live
you're able to go live
from your phone but they
also give you an opportunity
to use a coder and we're
gonna use Switcher Studio.
And this is it all set up
here. I've got all my different
angles set up. I've got
wide shot, an overhead shot,
and a close up shot. Tons
of graphics. Tons of photos.
I have no idea how this
is going to go today
so I'm just really excited.
(laughs)
if you're watching this after
the fact then you'll know.
But it looks great.
Really thrilled to be doing
this and I always thought this
was a great to make some
content and sell more products.
So here I'm even using an old
iPhone 5 I have as one of my
angles, which I love.
So I mean, don't through
away those old iPhones
cause they're great for angles.
Up on top here I've got
the Multi Case of course
with the the iPhone 8 Plus.
Here's a lens here. I've
got the Moment lens there.
I got my iPad over here as
another option for my wide shot
and then it's all going
into this iPad Pro.
Audio I've got USB C to audio
adapter into an iRig Mic lab.
I have my headphones there to monitor.
So I am set to go and
let's see what happens.
Wish me luck.
(rock music)
