Do you know what the problem
with most blockchain loyalty companies is?
They're founded and run by tech companies,
not loyalty specialists.
So they struggle with
loyalty theory basics.
And they find it hard to understand
how to engage a critical
mass of merchant and members
necessary to run a successful program.
Today, I'm going to review Liven,
who have taken a different
approach, and I like it.
Liven is a fast food and
restaurant payments app.
Liven claims nearly 200,000
members are using their app
across hundreds of retail
partners, including major chains
such as Lord of the Fries,
Sumo Salad, Mad Mex and Roll'd.
Liven are currently
rewarding their customers
for transacting with Liven Cash,
a cash-back rewards program.
However, they're in the
process of running an ICO
to turn Liven Cash into
crypto token Liven Coin,
and run it as a blockchain
loyalty program.
I love the design of the Liven App.
It's elegant, it's simple
and it's functional.
I can search places near me, by cuisine,
or by popularity, before
deciding what to eat.
The reward percentage is
clearly listed in the app.
So I can see what I'll be getting back
in Liven Cash to spend
on my next purchase.
Most restaurants are
offering a huge 15% reward,
which is why I keep
coming back to use Liven.
So, say I choose to eat at Roll'd.
I order at the counter, click Roll'd,
pay and earn Liven Cash immediately.
Pretty cool.
It's also clear that Liven
member communications
have been designed by loyalty experts.
Liven welcomed me into the program,
celebrated my first earn
and redeem successes,
and in between, they're always announcing
exciting new partnerships,
with some pretty big
players, like Gelato Messina.
As well as rewarding me
for inviting my friends to come and join.
Overall, I think Liven have
set themselves up for success,
with an awesome app,
a comprehensive member
lifecycle strategy,
as well as establishing healthy member
and merchant relationships
prior to integrating the
blockchain onto their programme.
Bring on Liven Coin, I say.
For now I love the Liven approach,
and give their current program
four out of five stars.
To learn more, head to
blockchainloyalty.io,
a global resource centre for
all things blockchain loyalty.
