(upbeat music)
- [Announcer1] Welcome to Association Chat
produced by Amplified
Growth and Human Factor,
talking about all things
Association, non-profit,
and anything else that
pops into my mom's head.
And now, here's your host, KiKi L'Italien.
Ooh, you can do this, Mom.
- I love it.
That is moral support
(applauding)
coming from my one and only.
I love hearing her voice
ever week, it's so amazing.
- Everyone does.
- I know, it's so exciting.
It harkens new and wonderful things.
- You just said harkens.
(laughing)
- I did.
- That was awesome.
- I did.
- That was awesome.
(bell dinging)
- I get bonus points for that I feel.
- Talk to the people, introduce this show.
- Let me tell you, so it is a
rainy, cold day in D.C. today,
but...
(blowing wind)
but it is a beautiful, warm,
inviting environment right now
for associations because
it's another Association Chat
and today we have a very special guest.
I want to share some warmth
before we get started
with our lovely sponsors.
I wanna say thank you to Human Factor.
(applauding)
Yes, yes.
Amplified Growth, of course,
and Human Workplaces,
thank you for sponsoring.
It is so beautiful.
- [Blake] It is beautiful.
- There are several things that we
have to be excited about today.
We have a give-a-way that
I'm going to announce
during the give...
No, no, no, this is during
our discussion, yes.
We have another guest after
our main featured guest today.
- Yes, but back by popular demand.
- Back by popular demand.
We also have an announcement.
I'm going to be at Great
Ideas doing some cool stuff
and we have an announcement about that.
(applauding)
So, without further ado,
you guys have so much
to look forward to.
I wanna talk to you about
our special guest today.
We're talking about how the
power of AI can work as a tool
to boost existing products
and services and asking
can it help us to reimagine
the membership experience?
Can it?
Okay, so we're gonna talk about
this with my special guest.
His name's Ron Moen and he is
the CIO at CHEST, yes, CHEST.
So, Hi, Ron, thank you
so much for being here.
(applauding)
- Thank you, KiKi.
Yeah, a round of applause.
Yes, super fun, I love the,
I'm glad you weren't recording
when I was dancing to the music.
- [Kiki] Can you give us
a little bit of a replay?
- My mind was blown
about the possibilities,
so thank you (mumbling).
- [Kiki] Yes, all right.
- Yeah, so very fun, glad to be here.
I've watched the show before.
It's a blast.
I always learn something,
so I know you and I are gonna have fun.
If someone learns something,
that's good too, right.
- I think so too, so I
wanted to jump right in.
We had the best conversation
before just a couple weeks ago,
getting prepared for this.
And one of the things you
talked to me about was you
brought up this conference
that you were going to go to
in New York and so I just
wanted to follow up with you
to find out how did it go?
This was a data conference
talking about data and money.
- [Blake] Money?
- Mm-hmm (affirmative), money.
- Yeah, DataMoney.
The conference is by a
consulting group called Outsell.
Essentially they're a
micro-Gardner, but if you know
what the Gardner Group is,
you what (mumbles) Group is,
they're a much smaller boutique firm,
but they run a conference
every year in February
called DataMoney and it's
really all about how do we
leverage the data around us.
And I think when we were talking last week
before I went to the
conference, I was focusing
a little bit on the licensing,
but the reality of it is
it's about leveraging the data
and sometimes one of the ways
you leverage it is licensing it, right.
Associations have been
selling mailing labels
since before they were 501(c)(3)'s, right.
But it really is a conference
all about how to leverage
the data that's around
us for the good of our
whatever it is.
So big companies like ADP and
Amazon and Google are there
and tiny little start-ups
with three employees are there
and it's about 400 people
so it's a small footprint
conference, kind of like
Great Ideas used to be.
It's great.
- I love it.
Well, I was really
interested when you told me
you were gonna be going there
because it wasn't just for
Association executives
and it was really looking,
and that's kind of exciting
stuff when you're breaking out
to see what is everyone
else talking about.
What is the latest, most cutting
edge information happening
and do you find that you get a lot
from going to conferences like that?
- Yeah, I do because they
talk about, and again,
none of it, like so many
conferences, when really excited,
you think about like, okay,
the mantra for the conference
was trust is the new algorithm.
Well, that's not new to Associations.
We know that trust is one of
our major value propositions.
So that wasn't the only
take-a-way, but it really framed
this idea that everyone is
concerned with trust-based value.
And so one of things they
talked about at the conferences,
we're really not focusing
enough in our industries
about looking at existing work flows,
existing things we already
do today and then seeing
new possibilities for data.
So I'm sitting in the
session and the guy is giving
some examples from what
happens in his company.
And I'm thinking about we look at recency,
accuracy, and completeness of data.
So how is news updated, is
it accurate and correct,
and then how complete is it?
What are the fill rates, right?
So, there are people on
our team who work with word
governance and with
faculty and with people
submitting for grants.
Those are three common
association things that happen.
They see a ton of CVs
because these volunteers
are all sending in their
CV as a credibility card
for whatever they're applying.
There's a ton of data in there
that is probably more recent
and accurate than the last
time I sent out a survey
saying please tell me about yourself.
So how are we at CHEST thinking
about how to sleuths off
the work flow to get access
to the data we already have
in order to increase recency,
accuracy and completeness.
So being at a conference
where I'm surrounded by people
who are all thinking
about data monetization,
let's me stop and come
up with, oh, my gosh,
this is not that hard.
It's just stepping away
like any good conference,
whether it's Digital Now
or Great Ideas or when you
can just sit and think and
go, huh, that's not exactly
what I do, but here's how I could do that
or here's the how that would matter.
- I think it's such an
exciting time to be someone
who is curious and open to experimentation
with the ways that we use
data or even in creating
products or services,
this is a time when we
have so many different
ways to get feedback
and information that if you
approach it in a structured way
and have a creative mindset,
it's really enthralling.
It's exciting for people.
- And the possibilities
to connect the data
and the platforms are there today in a way
that maybe five, six
years ago when we talked
about these ideas, we had the
ideas, but it was too hard
to think about so like I'm
gonna go to a conference
where Kiki's a keynote speaker
and I cant' wait to hear
what Kiki has to say.
Kiki's also got a book.
So the conference organizer
oughta be giving me a coupon
to buy your book on Amazon.
Amazon does that in their sleep today.
That was hard 10 years ago.
Proximity-based adverting.
So the cool thing about this conference,
everything's 20 minutes long.
Doesn't matter whether the
CEO of a Fortune 100 company
is the speaker or a data scientist
from some little mole rat
company you've never heard of--
- Yeah, I get it.
Can I hear an amen?
Folks, I wish I could hear you
out in Association Chat land.
(applauding)
An amen for that.
20 minutes long.
So you know that if you're the speaker,
you'd better make that 20 minutes great.
But if you're in the
crowd, how bad could it be?
Like 20 minutes, right?
- Right, and if Ron is
terrible, go take a call
and you'll be back in 20
minutes and it'll be good.
Check some email.
Anyone can survive 20
minutes in a conference room.
It's hard to survive an hour, right.
But, anyway, I'm sitting
and listening to this guy
talk about he's partnering with GasBuddy.
If you don't know what GasBuddy is,
so he's partnering with
GasBuddy and their doing
proximity-based advertising.
And so we had a visitor here
today who's a potential vendor,
a partner of ours, and they
were talking about the digital
experience and I said, how
about we work with Navads
and do proximity-based
advertising so if I'm a conference
attendee and I'm walking from the Sheraton
the seven blocks to the conference center,
I'm gonna different ads
than you're gonna get, Kiki,
because you're coming from the Marriott.
And so how about going to
those business and saying
I'm gonna have 1,200 people
staying at the hotel.
They're all gonna walk
right by you on the way
to the conference center,
let's make it easier
for those constituents to engage with you.
Let's make it easier for you
to get them to walk in the door
and that proximity-based
advertising is possible today
in a way that it was, we
had to blanket everybody
city-wide advertising, right.
So, those are the kind of
examples of things I get to think
about when I'm sitting at a conference
that's called DataMoney.
I'm spoiled, I'm really spoiled.
- So you come back and
the work that you've done,
I have to say that the email
that went out to subscribers
to our mailing list
from AssociationChat.com
that was talking about you
coming on today, I know.
- That was not, your
PR people are awesome.
- All of us were really excited.
I don't think that there
was that, there wasn't much
of a stretch, we didn't have
to do much because you've
done a lot, your team.
You and your team have
a done a lot with CHEST
and there's a reason why it's known
for being an organization
that's an innovated as it is.
So can you talk to me a
little bit about some of your
mindset, I guess, and some
of the work that goes into
leading a team where you
have a, you've raised the bar
and you have this expectation
that you're going to remain
cutting edge, that you're
going to remain innovative.
What goes into that?
- Yeah, so I apologize a
lot to people I work with
because I make them crazy,
I have ideation as you know.
And so I don't know if
you remember from the old,
the Myers-Briggs profiles,
so you can go and read
in the book, in my profile it
says, apologize to the people
you work with regularly.
- [Blake] I was an IMTB or
something, remember that Kiki?
- You you know what, I don't
think people would expect this,
but I was an INTJ.
- I went straight down the middle.
- [Kiki] Really?
- Yeah, I'm either a
crazy introvert or a--
- I've seen you in crowds
though, and as outspoken
as you are on air, in crowds
you're really not super
out there, extroverted.
- Especially if it's a boring party.
What are you, Ron?
- I'm an ENTP, os it's,
you can read about it,
but anyway, so I do
apologize to the team a lot,
but we have a team that's willing to try
and we love the pilot
and the proof of concept.
And I say this to our board all the time,
I say, you've gotta thank
my team because we have
positions who want facts,
like we're still supporting
a ton of facts.
You think it's all mobile,
it's not all mobile.
There is volumes of facts and
we've gotta be PCI compliant
and so when you say we've raised the bar,
we've stretched the bar
because we've still gotta do
old school in addition to new school.
But I do have a team
that's willing to pilot
and willing to try things.
And we have a culture that says,
we can risk a little
bit of money to learn.
We can risk a little bit of
money to explore a new concept.
We're not putting $300,000 at risk.
We're putting $30,000
as risk and for $30,000,
if we learn something
and decide what not to do
or what decide to do better,
then that's a good us of $30,000.
Even if what we create of
develop has a six month
shelf life or a one year shelf
life, obviously we want it
all to work, but it doesn't all work.
It doesn't all work.
- And you know, so that
makes you a great person
to invite to any Fail
Fest that we've seen.
- [Blake] Did you say Fail Fest?
- Fail Fest, yeah, ASAE
tag and they have them
in different places and
I love this concept.
The idea is this, is that
you share some of the fails,
some of the things that are
not on your highlight wheel
so that other people can learn from them
and I think there's also
sort of a therapeutic quality
to it where it's like we're
able to be human and share
what we've learned, right.
Yeah, Fail Fest.
- So, I won't submit this
and I'll tell you a quick
Fail Fest story.
So, we hired a company
and we like them and we'll
probably use them again, but
we hired a company to do some
augmented intelligence
analysis of our content.
And what our premise was
is that no matter how smart
Kiki and Ron are, they can't
tag the content fast enough.
There's just no way.
CHEST publishes way too much content.
So we thought, well, let's
set these smart old computers
at the content tag.
So we did some work with
the computers and trained
the AI to go look at tagging then we said,
okay, let's take all of
our 2017 content from our
annual meeting, which is
already all digitized,
PDF, videos, whatever.
We'll let the computer
read the transcript,
watch the video, absorb the
PDFs, and then come back with us
with what were the most
prevalent content areas
of the 2017 annual meeting?
And if those reports
back from AI pass muster,
we'll be like, okay,
maybe we could pilot this
going forward like in some live, okay.
So, we got the report back
and the number one topic,
drumroll...
- [Kiki] Oh, we have to have that.
I got a ding.
(bell dinging)
Okay, we're good.
- The number one content
talked about at the CHEST 2017
annual meeting was disclosure.
- Disclosures.
(bell dinging)
(laughing)
- Right, because the computer didn't know
that slide number two,
all 475 presentations
at the annual meeting is the
disclosures of the faculty.
- No (laughing).
- Yeah, so disclosures
was the number one thing
mentioned in all 475 sessions
at the annual meeting in 2017.
The computer was so
pleased to present this.
- Ta-da.
(bell dinging)
And you're like, wow.
That's a whole lot of
womp womp, womp womp.
- And the thing that we teased
the vendor about mercilessly
is that obviously no human
looked at the amazing insights
from the artificial intelligence.
- Yes, that actually brings
to mind the fact that,
and I teased this, thank
you, I appreciate that.
You tuned that up really well for me.
No, but this mailer that went
out, I asked the question
what does Ron and Ron's
team think is the A in AI
because this came up, this came up
after the mailer went out.
So--
- A in AI?
- [Kiki] Yes.
- This is a question?
- Yes, because Lara on my
team and I, we saw Ron's
response to this and he
said you know, my team's
going to laugh when they
see what this title is
because we talk about
artificial intelligence.
- I thought is was artificial.
I thought that was
pretty well established.
- What is it, Ron?
- Uh-oh.
It's augmented intelligence.
- [Kiki] Yes, and why?
- Because we are still fighting
for the role of the human.
- [Kiki] I love it, I loved that response.
(applauding)
- Give 'em what matters,
I give 'me what matters.
Some of that is a little bit
of sensitivity to our industry.
Healthcare professionals
and healthcare providers,
whether they're doctors,
nurses, respiratory therapists,
whatever, they matter.
And so we can have the most
amazing AI insights in the world
reading images, looking for
cancer, analyzing blood,
but at the end of the day not many of us
are going to be treated by a robot yet.
So we use the term augmented
intelligence sort of to honor
the role of the human in
the healthcare system.
But, yeah, so when your
Grandma's brag book
about the guests you had
said we're gonna be talking
about artificial intelligence,
I thought, oh, well.
- I love that, though.
It was a great response
because that's somebody
who's put a lot of thought into it.
I thought, yeah, augmented intelligence.
I prefer that, actually,
and I hadn't heard that,
but I love it, I love it.
- The humans do matter.
- Well, and the Fail is such a
great example of that, right.
The artificial intelligence
was really well trained
on our CHEST content.
We do believe that it understood
how to watch the videos,
absorb the PDFs, like we
believe that it did a good job,
but we missed telling
them to remove slide two
and the computer wasn't
smart enough to know,
hey, you know what, this slide
two is a title slide type,
blah, blah, blah.
So, anyway, I love (audio cutting out)
that prove my point, so (mumbling).
I have three kids, I always
needs that prove my point.
- I love that and that really is it.
You have provide, you have to
qualify, you have to provide
support for your--
- For the kids?
- Yes, you do.
- [Kiki's Daughter Voiceover]
Hurry up and talk, Mom.
You need to get home and
take me to dance class.
- Yeah, that is so true.
Speaking about money.
- That is true.
She actually comes in and
gets out of here at everybody,
right afterward, you got hiphop class.
- [Kiki] It's true, she has
hiphop class tonight, correct.
- She always needs more money.
- I always have to
leave, right, more money.
- [Blake] More money.
Yeah, I have that cued up
for you and everything.
You want more money.
- Yes.
- [Blake] More money.
- So, let's talk about money.
So, what about buying and selling data.
For associations, this has
been, it's an interesting--
- [Blake] Touchy.
- Well, touchy to say the
least, yes, absolutely.
- I think that's right.
I think if we were only using
data to sell more lists,
or to sell more complete lists.
The way we leverage data
is not just handing it over
to some vendor partner to use.
We wanna be about the insights.
So, if you are a medial
device company or you're
a pharma company, you
have have medial advisors
on your staff.
You've got probably some of
the best key opinion leaders.
You're paying them a sweet retainer.
They give you good advise
and give you, right,
but that group of medical
advisors is small.
And so if you're a device
company or pharma company
and you want insights from
let's say 500 pulmonologists
who are all at this level in their career,
who live in the Southeast
because that's where
the healthcare issue is that
you're trying to tackle,
we can help you get
insights from those people.
Now we're not selling them
a list of names for them
to go do what they want,
we're partnering with them,
because again, the trust is the factor.
We're the trust (audio cutting out).
So we're reaching out
to that cohort saying,
hey, pharma company X is
interested in your feedback
on these issues because
we're all trying to crush
lung disease, whether
you're a pharma company
or you're a device
company, or you're a doctor
or you're a nurse, if you're
in the lung health space,
you're about crushing lung
disease and helping cure
sleep apnea and dealing
with critical care issues
because usually when you're in the ER,
breathing is a problem.
So, the way we leverage the
data is by helping make those
and broker those connections.
Again, not just for selling lists.
When we wanna license
data or bring data in
to have a more complete
picture of our ecosystems,
the government will tell you
that there's 80,000 doctors
prescribing medications for
people with lung disease.
But if I look in my net
forum, I don't have 80,000
physicians in there.
So there's a disconnect
between the people that I know
in my funnel and the people
that the government says
are prescribing medications
for people with lung disease.
So I need to go out and find
that other data and feed
the top of my funnel.
And so a lot of the
concepts from DataMoney,
it's not about how to make
more money selling the names
of your constituents, because that's
not a trust-based value.
- It's not a trust-based
value, it's not innovative
and I feel like people
start and stop there
and there's so much more you can do.
- Right.
And so we know at CHEST that
if people are in the funnel,
we know who you are.
We're pretty good at getting
you the right content.
We're working harder on
right content, right time,
right length, we're still,
but we wanna feed the top
of the funnel better because
we know from the government
that there are more physicians
prescribing medications
in lung disease than
we have in that forum.
And I gotta bridge that gap
and the AI, really technically
the ML, the machine learning
that's possible out there
helps me ingest more or that
into the top of the funnel.
- Oh, perfect, you are the
perfect guest because...
- He's a segue-wayer.
- Isn't that a great segue way?
Okay, if you are watching
this right now and you
wanna find out how Ron is
going to feed that funnel,
using machine learning, yes,
then you hold on right now,
stay tuned, we're gonna come right back.
But first, a word from our sponsor.
♪ Welcome to culture tips ♪
♪ Brought to you buy Human Workplaces ♪
♪ Be brutally honest ♪
♪ That's number one ♪
♪ Look for patterns in your culture ♪
♪ That's the second one ♪
♪ Start with agility ♪
♪ Then work on transparency ♪
♪ Technology is culture, don't you see ♪
- [Announcer2] Culture tip number four.
Next work on transparency.
So if you start with agility,
the next area to focus on
may be transparency because
interestingly enough,
these two markers in our
cultures are statistically
correlated so far.
In most cases we find that
organizations are more focused
on individuals sharing
information with each other,
but they haven't put as
much effort into building
the systems and processes
to support information flow,
particularly across (mumbles) lines.
- [Annnouncer3] That was
culture tips brought to you
by HumanWorkplaces.net.
(upbeat music)
- Thanks, guys, for sticking
with us through this
because it's amazing
conversation we're having
with Ron Moen and, Ron, you said,
how do we feed that funnel?
You're talking about machine
learning helping to feed
the funnel so that you're
getting the information
and completing the data so
that you have more data,
better data, and let's talk about that.
- Yeah, and part of it
goes back to, I said this
at the beginning of the show, recency,
accuracy and completeness.
And it's a really old saying,
garbage in, garbage out,
so that applies probably even
more so in machine learning
augmented intelligence
then when just humans
were looking at it.
So we try and find better data
from existing work flows at CHEST.
We license data from other
places to try and feed the funnel
and then we're also working
on some programs to scrape
the public internet.
So, especially again
because we're in healthcare,
if Kiki's a physician in
local suburb of (mumbles)
where I work, and you're a
pediatrician and I'm looking for
a pediatrician in my area and I
go to the Northwestern
Memorial Hospital page and I
do the find a physician
and I have a daughter
so I want a woman, and I
find you, you're CV is there
for me to read as a potential consumer.
I'm not logged in yet,
I'm not a customer yet.
You're not my daughter's doctor, right.
But your CV is there.
So if your CV is there for
me to read as a potential
customer of yours, your CV is there
for the computer to read.
So I'm working on algorithms
that will got scrape
the internet and find CVs
of physicians and feed
our database to update
the recency, the accuracy
and the completeness.
And physician might say,
wait a minute, that's my CV.
I'm like, no, no, no,
actually it's not your CV
because Northwestern has
opted you in to go on
the public internet.
I'm not breaking into the
hospital system, I'm not--
- I've available to anyone
else if they were looking
for the same specific
type of information, yes.
I love that so much.
And right now, I have a
friend who isn't feeling
so well today and she said
that you're her tech crush.
I think we should have
tech crush Tuesday for AssociationChat.
- Tech crush.
I didn't know we had that as a thing.
- Actually Ron has a
lot of people out there
in his tech crush community.
- [Blake] Really?
- Yes, yes,
- [Blake] Is that true, Ron?
- Yeah, but the numbers
decrease drastically
when you come work for me.
So the nightmare is real when
you have to sit with my ideas
all day and go, come on,
there's just too, great.
- Yeah, this is great
music by the way, Blake.
I love this.
- [Blake] Tech crush music.
- No, you can see why,
though, because I swear
you start to, and I'm not talking
about the beard, right, Ron?
- We have that question coming up later
about the beard, right?
We're gonna crowdsource it.
- [Kiki] You wanna crowdsource the--
- We can do it right now if you want.
The music is gone.
- It was a discussion before we went live.
Should the beard be--
- So the question is, for
people watching, what is it?
- [Kiki] What?
Should it be reigned in or not?
- Yeah.
- Does it need to be trimmed, yes.
You gotta tell the story, right.
You're gonna ask why I need to ask,
so I dinner last night with
a potential vendor partner
and they're a long-time partner of CHEST,
but haven't worked with us
in IT and the person told me
that it was time to trim the beard
and it was getting a little--
- At the end of the show we'll know.
- We'll know, yes.
(mumbling)
- What if your tech groupie
likes it, or whatever,
is your techra.
- You know what, you guys,
you can type into the comments
if you're watching live
right now what you think.
Do you think that more is better
or do you think that we
should reign that beard in?
- Go ZZ Top.
- Actually that does remind
me, there is a give-a-way
that I need to talk about
because one the things
that, one of the many
things that Ron and I talked
about when we were getting
ready for this discussion
was about StrengthsFinder.
And I was really interested
to find out about
your five strengths.
I shared my five strengths.
I actually, this was given
to me by my friend Kevin
while he worked with 360 Live Media.
They sent me this with
their partners in live stuff
when I talked about StrengthsFinder online
and so we compared notes, didn't we, Ron?
- Yes.
We use Strengths based
culture here at CHEST
and especially on my team and that's part,
part of the reason I do that
is so that people understand
that we all have strengths
and we all bring something
to the table.
A lot of times my madness
is just my madness,
but I wanna honor them
and they don't want them
to be like me, they have
strengths that I don't have.
And so it's really important
that we honor each other
for our strengths and build
a team around what's possible
because if we had only
Kiki's or only Ron's
or only Tori's or whatever,
it's not gonna work.
We gotta look at a team
and say, wow, we're missing
people that have these type of attributes.
Let's go find someone, again,
find someone who we trust,
find someone who we know, let's
find someone to add or our
collective because we can
get more done we've got
a fully functioning team.
- Absolutely, and so what
I shared as the give-a-way.
- [Blake] Oh, sorry.
(Latino music)
- What I shared as the give-a-way
is that if you're watching
live now and you've
commented with your top five,
what's your top five
strengths on StrengthsFinder,
if they match up, three of the
five match up with Ron's...
- [Blake] What happens?
- You win an Association Chat hoodie.
(applauding)
- A hoodie?
- A hoodie, yes.
- I don't even have a hoodie.
- I know, I know, but Blake.
- I'm typing it in.
Where do I do this?
- Well, you can't play, you can't play,
but everybody else can.
If you're watching right now,
you can type it into YouTube
really quickly and if you type
this into the Facebook chat
you can do this as well.
I already posted it there
in the Association Chat
Facebook group, private Facebook group.
- I'll up it to.
If someone has the same five as me,
I'll send them a Strength's mug.
- [Kiki] Oh, a StrengthsFinder mug.
- [Ron] StrengthsFinder mugs.
I don't have one to share, but I'll send--
- Now I feel like I gotta send a mug.
- Okay guys.
- [Blake] Three mugs and a hoodie.
- So, have you had a chance to type it in?
Type it in.
By the way, we're getting
Mark saying, more beard.
Stacy saying, personally I
prefer beards that are more
closely trimmed, but
who am I to tell someone
what they should do with their face.
- [Blake] Let's put him
back on, here we go.
- And Ann says, I think
it looks appropriate.
So, we have, it's kind of.
- [Blake] Three, what's our score?
I have a scoreboard here
if you wanna put it up.
- We can try that.
- [Blake] One visitor is
what it says right now.
- By the way, Reid says,
as the great Kakini
and we might have to do that.
She is coming into the
studio in just a little bit.
- [Blake] Wow.
- Right, so we have two
that say more beard.
- [Blake] That would be
the home, two for more
and visitor will be, because
I didn't set this up in time.
- And one says that
they prefer that beards
are more closely shaved.
- [Blake] Two to one, I'm keeping track.
- I think that's more in.
I think a closer trim is
kind of the "in" look.
I've never been very good with in.
This face is built for radio.
- You're so great, though,
you know we're gonna
have to do this again.
- [Blake] What are
people out there asking?
- Well, right now they
are typing in and sharing.
There's beard comments and
we have people who shared
that they have WOO,
strategic and communication
over on Facebook.
We have significance,
harmony, deliberative,
consistency and achiever.
- Well I want that person on my team.
Send me your resume whoever that was.
- Liz, this is you.
- [Blake] Go on, Liz.
- And Brian says,
individualization, restorative,
analytical, election and communication.
- Those are good ones too.
Yeah, send me a resume,
Brian, those are good.
- So...
- Gallop doesn't wait, I should
say, Gallop does not want
us to hire and screen based on strengths.
It's really counterintuitive,
but if Joanie is listening,
maybe Joanie is listening.
She's going no, don't do that.
You look at the people
around you and you pull
from their strengths.
You don't go hire based on strengths.
Joanie, if you're
listening, I'm really sorry.
- So for people who are
keeping track and watching
out there right now,
what are your top five?
(bell dinging)
- So I have includer,
ideation, positivity,
maximizer, and WOO.
- Okay, you guys, if have three,
(applauding)
Three of those on your
top five, then just won
yourself an Association Chat hoodie.
(bell dinging)
And StrengthsFinder, right?
- [Blake] And a Human Factor mug.
- And if you get five of five,
I'll send you a StrengthsFinder
mug from Joanie.
- Five of five, you get a
StrengthsFinder mug from Ron.
All right.
- I wanna go back to what he was saying.
- [Kiki] Let's talk about it.
- So that hiring thing.
That was kind of interesting I thought.
So what did you say exactly?
You don't hire?
- Yeah, so StrengthsFinder
is about the way we approach
problems and challenges and
it's kind of if you go back
to your roots.
You know that movie The
Hunt for Red October?
Back in the day they were
looking for something
that made seismic anomaly, right,
which was the whale sounds.
So Gallop doesn't want us
to screen people saying,
oh, we're looking for
someone who has an election.
Or for someone, because
them having that strength
has nothing to do with
their ability to do the job.
It doesn't have anything
to do with their skills.
Doesn't really have to do
with their temperament.
Doesn't have to do with
their cultural fit.
So you really need to hire
for all of those things.
And then you look at the
people around you that you've
decided have the right skills,
the right cultural fit,
the right curiosity, the right aptitude.
And then you say I'm putting
a project team together
for X, and how do I draw people
in together and use that,
as opposed to putting
up a screen that says
I gotta have better sales
which means I need more WOO,
not the case.
- Wow, more WOO.
- [Blake] Is money WOO?
- WOO is winning others
over, so it's the part of me
that make people think I
could be so good in sales.
No, I don't have competition.
I have no desire for you to
buy anything on a timeline
that is set by someone else.
- Yeah.
- [Blake] We want more money.
(laughing)
- Money is margin and money is mission.
- So by the way, I just
have to bring in some
of our online comments.
Guys, I love these
comments, keep them coming.
Rich says, I want the
beard, but my wife says no,
my wife says no.
- [Blake] So what was that, a four?
That was a four?
- I think that's just a
therapeutic let me share,
I wish that I could have one.
So we also have augmented beard
from .org community.
- For my birthday, I
am gonna get extensions
so I can make a goat tail.
(laughing)
So I'm gonna get extensions.
- That goes with our friend
Mark Lowery who says,
what are hiding in that beard?
- [Blake] Oh, I think that's
an against then, isn't it?
- [Ron] I hide a tattoo, but
I don't wanna scare people.
- And then Layla says, tell
Ron I'll mail him a dollar
to trim his beard.
- [Blake] We're tied?
- So please trim, and there
is, why have I never done
the StrengthsFinder?
- Oh, my gosh, please.
- Amy says, no beard, so gang.
- [Blake] She didn't mean gay did she?
Oh, gangsters probably what she meant.
- No, she didn't mean...
- [Blake] I don't know.
So gang, is that a thing?
- I don't know.
- [Blake] Are the kids saying that now?
(laughing)
- All the kids, all the
tech kids are saying it.
- So gang.
She's gonna say in a second.
So, who do we have winning right now?
- [Blake] Right now it was
tied, I think three to three.
- Three to three.
I love this. We've never
used the game board before.
- [Blake] Right, I
could set it up properly
while you guys are yapping.
Talk about something,
let me set this up right.
- She said, sorry gang.
So, no beard, sorry gang.
She says no beard.
- [Blake] All right,
talk amongst yourselves,
I'll set the scoreboard up right.
- Fantastic.
- So can I say two more things
about the strengths conference?
- Please, yes.
- I mean I don't mean
strengths conference.
- DataMoney.
(mumbling)
- Yeah, about the DataMoney.
One of the things that
was interesting to me
was that PBS, and in Chicago
it's WTTW, Channel 11,
I love PBS, my kids...
PBS has more people consuming
content on digital devices
than over the airwaves.
- [Blake] I believe that.
- You add up cable TV
plus free TV and then you
look at all their digital
platforms, more consumers
and more content on digital platforms.
- Wow.
- With NPR it's obviously right.
I mean NPR is one of the
leaders, but I was just, wow.
In the last 12 years since
PBS decided to create
it's digital strategy,
they have, so I'm like wow,
that says something
because is sleeping old PBS
is doing that, our
associations are, we gotta
be paying attention to this, we really do.
- Yeah, I know, you really
should talk with Layla.
She's done some interesting,
I think, Layla you've
done some stuff with PBS, right?
So you'd probably have
some insight into that.
That's so interesting.
- The other thing one of the
speaker I went to was talking
about how we just need to
look into our environment
around us, whatever business we're in.
And look around us.
One of the things that are so maddening,
and so he was challenging us to say,
why is it if you go
and you take your child
to urgent care or to the ER,
it's the same exact experience
as it was 25 years ago.
Except you're watching TV
and you might have an iPad
to sign in, but you're
still in queue, you still
don't know how long, it's still too long.
- It is ridiculous.
I think especially now,
we look at all of the ways
that we're able to
control things like that
and my dad just came back
from another trip to Mayo
and he shared with me how
insurance covers the same amount
whether he goes there or goes
to his local healthcare system
and the process is vastly different.
There he can go and see a
specialist and have nine different
tests lined up and while
he's walking from one place
to the other, right on
schedule, there's no wait,
there's no time, it runs like clockwork
and it's actually for what it is.
If you're going to have to do this stuff,
it's a relatively enjoyable experience
because even if you get lost on the way,
they have people just along
the way waiting to guide you
to where you need to go.
Everybody is on the same page.
- [Blake] That's pretty cool.
- It really is.
- Our current board president is from Mayo
and it's unbelievable
how far ahead they are
of the rest of the world.
But the speaker was just
saying there's things
around you that are driving
either your customers
or your partners or your
staff crazy and a lot of times
if you step back and you think
how can I bring AI, ML or MLP
how can I bring some new
tech to an old problem.
You won't solve it,
it's not a light switch,
but you can get started and
that was another, again,
reaffirming that things
were already (mumbling).
- I love this, so I hate to do this.
I have another guest that's
coming into this studio.
But, Ron, you have to
promise me that you're going
to come back on because
this was not only super
enjoyable, super informative,
but there are so many
other things we have to talk about.
- Well you can come and do it at CHEST.
We have a remote.
We just built our new multimedia studio,
so you'll sit in our studio at CHEST
and we'll do a remote.
It'll be a lot of fun.
- Yeah, totally.
All right, thank you so much.
Everybody, stick with us.
- Appreciate it.
- What did you think about Ron?
Was that not amazing?
Absolutely amazing.
So I want you to type in and
share one of your take-a-ways.
We have somebody else
that is in this studio,
back by popular demand.
We received letter after letter.
- Question after question.
- Question after question.
Our mail room was overflowing and yes,
we still get mail.
- People still send letters.
- They still send letters.
(laughing)
- We just get to her.
- Let's go to her, yeah.
- All right, here she comes.
- Yes.
(applauding)
(mysterious music)
(thundering)
- [Blake] Great Kikini.
- Yes, hello.
- [Blake] Welcome back.
- It's good to be back, Blake.
- Welcome back to the D.C.
area and Association Chat.
- Oh, I feel so much
energy around me, yes.
- We get lots of emails from
people that wanted to have you
back, all the time.
- That's so nice to hear.
- Did you get the check,
was it from Matt or Fran?
- I did, Kikini with an I.
- Kinkin with an I.
So, obviously as usual,
you know what we're about
to ask you, but the listeners won't.
What we're talking about is
seeing things on everything
from job boards to descriptions
and things like that.
- Oh, Blake, the spiritual
realm for associations
has been speaking and I was
just rubbing my crystals
together the other day,
hearing the electric,
the energetic power behind
people wanting to be hired.
And I can feel they're distraught, Blake,
they're distraught.
- They're distraught, I
understand, I understand.
So we're gonna help some
of them today with--
- So much confusion.
- So let's just start out with one.
You ready?
- I am.
- Fast-paced environment.
- Yes, fast-paced environment.
We, we...
(gong sounding)
We cannot look at the words
fast-paced environment
without understanding what
they're really saying, Blake.
They are saying this.
- They are saying, go, tell.
- We are overwhelmed, we
are overworked and you'll be
afflicted with this curse called vocation
while the board keeps piling it on.
(laughing)
- I see, wise words, wise words.
- Fast-paced environment, beware.
- We have a few more.
One person here said,
they saw the words lots of opportunity.
(laughing)
You've heard this one.
- Ah, Blake, we all have.
Why even in my great position.
- Lots of opportunity.
- Even in my great position,
lots of opportunity.
Sounds a lot like a lot of
exposure, if you're a musician.
- Oh, yeah, you can die of exposure.
- You can and lots of opportunity, well,
that's just another word for
it literally could not get
any worse, Blake.
(laughing)
It literally could not get any worse.
- Yep, I can see that.
How about maybe two more?
- I have room for two more.
- Wonderful, let's see.
I'll pick other duties as requested.
(laughing)
- Oh, yes, other duties as requested.
Oh, poor child, that
means there is no janitor.
You'll be taking out your own trash.
Haha, yes, and since we
received a capital grant
for new carpeting, you will also need
to move your own furniture.
By the way, can you make
cookies for the board?
Hahaha.
And are you done with that grant yet?
(laughing)
- Man, that's a lot of work.
You just saved somebody a
lot of time, a lot of time.
- The Association spiritual realm is full
of indecision and confusion,
but we have answers.
The answers are here.
- I see, I see.
There's one more I think
we should do because you
can probably, you're
technically self-employed.
- Yes.
- All right, well if you solve this--
- Freelancer.
- If you solve this, what would you think?
Out of pocket expenses
incurred will be reimbursed.
- Oh, this one's a dangerous one.
- I see.
- Everyone should be careful.
Oh, out of pocket expenses
incurred will be reimbursed.
If you are looking at this right now,
this one touches your soul,
people, I want you to dig in
really deep and ask
yourself how much do you
really want to pay because
what they're really saying...
- Yes, tell me, tell me.
- We have no approved
budget for the line item
of parking, mileage, postage
or approved meeting meals.
You're on your own, kid.
- You're on your own.
- That's what they're saying.
(laughing)
- Well, I'm glad you've come
and cleared a lot of these up
for the Association world.
We have tons more, we have tons more.
But we'll save them or your next visit.
I know your time's very valuable.
- My time's up.
The spiritual realm has spoken.
- Are you ready to depart?
- Ah, here I go, Blake, into the ether.
- Into the ether you go.
Good bye, great Kikini.
(applauding)
(thundering)
(mysterious music)
(upbeat music)
Well, that was a thing.
- Oh, my gosh, every time
she comes in it's amazing.
There's the smell of incense in the air.
- Spiritual fog.
- Spiritual fog.
Yeah, Association spiritual fog.
- Hey, so check it out, I got the,
this is where I left off
on the, that's not it.
- Yeah, what was the final score?
- Four against three to three.
Now, of course, Ron's gone, but--
- But what was it?
- Three, three.
- Three, three?
Was it a tie?
- Yeah, but I thought
there was more people
commenting in there.
- Oh, my gosh, we need a tie breaker.
- I know, someone quick, we
have a 20 second delay, too.
- Anybody who's watching
right now, please type in,
beard, no beard.
- Get a picture of Ron
on the computer there.
- Beard, no beard.
- Yeah, you'll be the tie breaker.
- You will be, this
makes all the difference.
- It takes 20 seconds from
when we say it to go live.
We just gotta sit here now.
- Stacy's saying, Kikini
is like Zoltar was woman
and busted out of that glass box.
That's right, free.
Kikini is free.
- Scoreboard's up, I got
the button ready to push.
- I know, three to three.
Okay, so guys, what do you
think, beard, no beard.
Thanks for coming out.
I'm so thankful for
everybody who participated.
Thanks to our sponsors
and that is Human Factor.
There you go.
Amplified Growth, all kinds of
consulting digital strategy.
And Human Workplaces.
- Making workplaces.
- More culturally inviting.
Yes.
- Yes.
- And we have a vote for no bead.
Thank you, Adrian breaks the vote.
(bell dinging)
Breaks the tie breaker.
(applauding)
No beard wins.
So, at the very least
we're reigning it in.
- It's not no beard.
- It's just reigning it in,
control that is what we're saying.
- Get that thing under control.
- Get that thing under control.
If you you guys love this,
share it with your friends,
share it with your colleagues.
Next week we have Dave Delaney coming on.
(bell dinging)
Dave Delaney, let me tell
you, he is going to make over
our LinkedIn pages.
- Live on--
- Live, live, guys.
- And if you go to mine--
- Blake really needs a lot of help
so if you've ever had
any questions about how
to up your game, level
up in your professional
online presence.
- Not in your video game, in
your professional level up.
- That's right, that's right.
That's a different episode.
Then check this out because
next week we're going to do
make-overs live on LinkedIn
and we're gonna start with Blake.
There's so much to do there.
- Oh, no.
- And if you are going to Great Ideas,
turns out, I am too.
I'm gonna be there with Association Chat
and also I have a big announcement
that I'm going to be making there on site
and I'm not saying anything
about it till I am there.
So watch for an announcement
live from Colorado Springs
about a new offering
from Association Chat.
- Okay, new offering.
- I know, it's mysterious.
- Do I know about this?
- You don't know about this.
- Oh, good.
(laughing)
- I know.
Thank you so much for joining us today.
Share, like, love and
we'll see you next time.
(upbeat music)
- [Announcer1] Thanks for
listening to Association Chat,
produced by Amplified
Growth and Human Factor.
For more information on Amplified Growth,
go to AmplifiedGrowth.net
and for more information
for making podcasts for your association,
go to Human Factor at HumanFactor.net.
To hear past episodes, go
to the Association Chat
YouTube chanel and subscribe.
See you soon.
