Well with my industry, which is the
firearms training industry, of course we're a
manufacturing company, but we do 
a lot of direct sales. It's highly relevant to
understand the nature of who 
purchased and who did not. You have any kind of
collection system, which really 
isn't that hard to eliminate, we're a small
company, less than 30 employees, 
and yet we can we can acquire that data. I have
contacts with a lot of what we call tags. 
A tag just simply represents some behavior the
contact undertook. They watched a 
video, they downloaded a form, they landed on
a page. The problem is, what 
behaviors did the people that purchased do
compared to the people that 
have behaviors that didn't do. So, I've
actually completed the course, 
just hot off the press. I actually personally
worked through some data we 
had, got great hands-on help by the wonderful
staff here, and got some data. 
So, I really have true data with some values from
which I understand, parameters to tweak
some models and already some interesting
insights. Now I have a lot more 
questions, I have a lot more fundamental knowledge
as to the areas within machine 
learning to go back, really think about critical
questions as to how we're operating 
our business, how we're marketing, how we're
actually interfacing and engaging 
with customers, but I'm quite excited to
apply this knowledge and really see 
how I can move the needle. I would honestly
highly recommend this to anyone 
who is serious about collecting data and
utilizing that data most effectively 
to really reduce your costs and get the sales you need.
