Since the release of the second generation
iPhone SE one of the most common questions
I’ve received is why Apple didn’t name
it the iPhone 9.
In fact, many people think it’s strange
that the number has been skipped altogether.
So in this video I’m going to explain some
of the history behind Apple’s naming strategies
with their products, and what influenced their
decision to skip the iPhone 9.
This is Greg with Apple Explained, and I want
to thank Anker for sponsoring this video.
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Alright now let me give you a detailed explanation
as to why Apple skipped the iPhone 9.
Starting with a little bit of iPhone history.
Because while many of you know about the iPhone
X, you’ve been pronouncing its name wrong
all these years.
Although it is an X, Apple intended it to
be pronounced as the roman numeral ten, rather
than a letter of the alphabet.
And this confusion is nothing new, when moving
from Mac OS 9 to Mac OS 10, they also used
the roman numeral ten in promotional materials.
Which led to most people calling it Mac OS
EX.
Now they’ve since remedied that issue by
changing the name of the Macintosh operating
system to simply macOS.
But they decided to reuse the roman numeral
ten with the iPhone, and again this caused
the same sort of pronunciation issues as with
Mac OS X.
But there was an extra layer of confusion
with the iPhone, since Apple didn’t actually
release the device in sequential order.
There was the iPhone 7, iPhone 8, and then
an iPhone model with a letter in its name
rather than a number.
Something Apple has never done in the iPhone’s
history.
So I think it actually makes more sense to
conclude that the X symbol is pronounced EX
rather than ten.
Because why would there be an iPhone 10 if
there was no iPhone 9, and why would Apple
use a roman numeral to represent ten instead
of the actual number like they’ve been doing
with every other iPhone in history.
The issue was that Apple broke from the traditional
iPhone naming scheme they’d been using for
years.
And the question many of you are probably
wondering is why?
Well I’m going to tell you exactly why.
It’s because Apple prioritizes appealing
marketing over analytical reasoning.
Why do they call the their set top box Apple
TV?
Even though people who hear that name for
the first time assume it’s an actual television
set made by Apple, rather than a box that
connects to your existing TV.
They still gave it that name since Apple TV
sounds cool.
And there are many examples of this like with
the iPod or Apple Pencil, those names can
either be misunderstood or misinterpreted
since people don’t refer to music players
as pods, or styluses as pencils.
But despite this logical disconnect, Apple
still uses those names.
And thats exactly what happened with the iPhone
10.
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Now by understand that approach Apple takes
to naming their products, it helps us understand
why Apple was so eager to call their 2017
smartphone the iPhone 10, and skipping the
number 9 completely.
There was a significance to the 2017 iPhone
release that no other model ever had.
First, it was the device’s tenth anniversary,
the original iPhone was released in 2007,
and so Apple felt the need to commemorate
the occasion in 2017.
Second, the iPhone 10 represented a completely
new era in the device’s history.
It was the most radical change ever made to
the iPhone, and it would also be accompanied
by a radical new price point of $1,000.
Up from the previous iPhone 7’s $650 price.
So it’s safe to say that the iPhone 10’s
release was anything but a routine update.
And it was up to Apple to communicate the
significance of the 2017 iPhone model’s
release.
Thats exactly why they broke from tradition
and named it the iPhone 10, bypassing the
number 9.
It’s also why they used the roman numeral
10, even though Apple had never used a roman
numeral for an iPhone before, and knowing
it would likely be mispronounced EX.
But those things were all irrelevant.
Does it really matter if people call it the
iPhone EX or the iPhone 10?
Either way it communicates the point that
this iPhone is completely different than anything
Apple has done before, and is certainly not
a routine update.
Whereas calling it the iPhone 9, wouldn’t
have been as effective in conveying that message.
Now even though Apple went from the iPhone
8, to the iPhone 10, and then 11, people still
expected them to use the name iPhone 9 at
some point.
Which is why rumors of an iPhone 9 model circulated
regularly near the end of 2019 and beginning
of 2020.
We knew Apple was working on a new budget
iPhone, but we were unsure of the name.
Many people thought it would be a new iPhone
SE since it’s rumored $400 price point would
be the same as the SE model in 2016.
But most people were referring to the budget
model as the iPhone 9.
So when it was actually revealed by Apple
earlier this year, people were surprised that
they named it iPhone SE.
Suggesting that Apple should’ve filled the
gap in the iPhone’s sequential history by
calling it iPhone 9 instead.
But those people failed to recognize what
I described at the beginning of this video.
The fact that Apple doesn’t restrict themselves
to logical reasoning when naming products.
They care much more about effective and appealing
marketing, since that’s what sells products.
And by calling their new $400 budget smartphone
the iPhone SE actually makes much more sense
from a marketing perspective.
Imagine the confusion over a newly released
iPhone 9.
First, it suggests that the model was released
between the iPhone 8 and 10, which would already
make it a three years old in the minds of
customers.
When in reality, it’s a new device.
Plus, Apple uses numbers for their more premium
iPhone models.
But the SE isn’t a premium device, it’s
a budget model intended to appeal to a completely
different market than the iPhone 8, 10, or
11.
And if you’re really bothered by Apple skipping
the iPhone 9, I’m about to make you even
more uncomfortable.
Because that isn’t the only number Apple
has skipped in the iPhone’s history.
If you remember back to 2007, there was the
original iPhone, and then the iPhone 3G, 3GS,
and 4.
There was never an iPhone 2, and technically
there was never an iPhone 3 either, since
the 3G name came from the device being enabled
to run on carrier’s faster 3G networks.
Apple didn’t adopt sequential numeric names
for the iPhone until the 4.
The fact that the third generation model was
called the 3GS, was really just a coincidence.
Now we all know Apple didn’t back track
and release an iPhone 2 just for the sake
of filling that number gap, and the same will
happen with the iPhone 9.
It’ll just be another one of those interesting
quirks in the iPhones history that’ll continue
to be discussed and debated for years to come.
Alright guys thanks for watching, don’t
forget to like and subscribe, and I’ll see
you in the next video.
