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>> [Background Music] I think
that what instructors want
or professors want
in the classroom is they
want the basics of economics
to be taught to students through
the book and through video,
instructional video
and so forth,
so that when students
come to the class,
they can move the
discussion forward.
Many students come into
a course and they think,
"Well economics is about
inflation, unemployment, firms,
the costs and production."
And economics is about
all those things,
but economics is a way
of thinking as well.
One of the most important
things that we can do
in an economics course and
that a textbook can try
to communicate to students is
to show them this
economic way of thinking.
And to do that I think you
have to identify questions.
So you start off with questions;
"Well why was unemployment
10 years ago lower
than it is today?"
Well here's the economic
analysis that we have to go
through in order to get the
answer to that question.
One of the hallmarks
of the book is
to bring popular culture
topics into the text.
This is always something
that has interested me
and I think it interests
students as Well.
I think it not only gets their
attention, but it shows the part
of economic analysis that
things that are going
on in our popular culture could
be analyzed using economics.
We try to do it with
our video features --
video Office Hours,
Working With Diagrams,
and video Questions
and Problems --
some of the same things that
are done in the classroom.
So for example in the classroom
we see people lecturing,
going over a topic.
That is something that we do
in our video Office Hours.
So we pick a topic like
price elasticity of demand,
go through that topic, so
how elasticity is computed.
With Working With
Diagrams in the Classroom,
the instructor will build the
diagram from the ground up.
We do the same thing that he
or she does in the Working
With Diagrams video
feature that we have.
And also in the classroom you'll
see instructors asking questions
and students answering
questions.
Sometimes the instructor will
ask and answer the question
and we do that in
our video Questions
and Problems feature.
We have all of the materials
that we've tried to develop --
the book and video Office
Hours and other things that go
with the book -- we tried to
keep this sort of basic theme
in mind that we want this to
be memorable, we want it to be
in context and something
that they can carry
on with them past let's
say the final exam.
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