What colors doo you use on your logo?
What kind of a mood are you going after for
your logo?
We're going to show you how to make your local
pop using color coming up next.
In this video, we're going to talk about how
to use color to make your logo pop.
Up first, a quick crash course in color theory.
So color wheel - on it we have the primary
colors, which are red, yellow, blue.
Then, next we have our secondary colors.
Uh, orange, green and purple, orange, green,
and purple.
Finally, we tertiary colors and that's when
you combine the secondary colors and uh, like
your blue and green and then you have this
blue-green tertiary, and there's the final
color wheel.
So primary, secondary, and tertiary.
So it's important to have a basis in color
theory because that relates directly into
color psychology and how to combine colors
well.
One way of doing it is with complimentary
colors, like very famous ones are Christmas
green and red, green and red, any colors across
from each other on the color wheel.
There's analogous, which are the three next
to each other.
Finally there's triadic, which are the equally
spaced like red, orange and blue.
Now that we've talked about color theory,
let's talk about color psychology because
it makes a huge difference and the color used
for the look for your logo.
Of course, the vitally important part before
you start the logo process is collecting the
information that you want to use for your
logo in the creative brief.
Your goal as a designer is to narrow down
the type of feeling that you want your logo
to elicit and you want the brand to portray.
And color is a great way of doing that.
So there's a lot more to color psychology
than just listing a few of the descriptions
but this gives a general basis of what you
need to know for color psychology.
So here are a few meanings.
So red signifies energy, power, love.
Brown is dependable and reliable.
Orange signifies joy, sunshine, encouragement,
and stimulation.
Blue, it's authentic, it's sincere, it's peaceable.
Yellow is cheerful, energetic.
Green represents nature, growth, and freshness.
Pink, love, tenderness.
Purple is luxury, power, ambition.
White is innocence, cleanliness, purity.
Black is elegance, power, grief, and mystery.
So a great place to find color inspiration
is Adobe color.
It's free and it syncs to your current Adobe
software if you have the creative cloud.
So some of my favorite things I enjoy about
Adobe colors is being able to pool, um, color
from an image.
You can apply harmony rules like, like we
talked about earlier, um, there's an explore
and trends tab for you to find inspiration.
Finally, my favorite part is that you can
save the color palettes in your Adobe libraries
and then you'll be able to pull that up across
Illustrator, InDesign, Photoshop, um, pretty
much most of the programs in their creative
cloud software.
And that helps keep your assets in one place
and then you can easily create maybe like
a style guide or something later.
Um, but most important is that you can experiment
with different color palettes and it just
is all, it all syncs right there and it's
very helpful.
Okay.
So my last tip on this is make sure your logo
is strong in black and white before you add
color.
Because color is not going to make or break
a logo.
It needs to be a strong mark before you add
color to it.
Color, it will change the mood but you should
have a strong basis in what you are creating
before adding color.
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your friends.
Thanks for watching.
