do you know what kerning is
and is it even important
what is up people it's Tom back again
here with another graphic design tips
video remember i upload speed our videos
on a thursday and graphic design
tutorials on the Tuesday so subscribe to
keep updated what is curling you might
be asking turning refers to the space
between each letter in photography today
we are going to look at how important
training is in logo design and how to
optimize it within your local designs
first thing to understand is that
standard pipe faces and fonts are often
have coding that can be edited to make
it look more appealing and more legible
when designing a logo this is especially
important as you want to make sure that
text in your local legible at any
distance as well as still looking
visually appealing one handy method to
implement with your local designs is
that you can send your client two
versions of the lego one version to have
the local type closer together for the
logo needs to be enlarged and then loose
occurred or when the logo scaled-down
smaller one technique to use that is
useful and very simple to do is to focus
your vision when looking at the text
this enables you to see the contrast of
negative space between the letters more
easily
I'm sure you're gonna make some weird
faces looking at your screen like this
left behind it really helps another
technique is to focus on negative space
between each letter
some letters do not current as well as
others when combined for example if you
look at the space between LA and AV you
can see one combination is easier to can
look more opinion if you familiarize
yourself the typography often then you
will have a good field of what currents
well what does not going very well done
group each individual letter in your
text in adobe illustrator I like the
text you up to type create outlines and
then go to object and group now you can
move each letter around as you want to
summarize coding should always be
considered as the logo design a logo
type you can make the logo easier to
read and sometimes porking can even make
the labor illegible not to mention it's
looking visually appealing or not
practice makes perfect and just become
familiar with professional typography i
hope you found this short graphic design
video on turning helpful if you did let
me know by leaving a comment in the
section below or drop a like a reader's
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benefit from it until next time
design your future today peace
