I'm Hannah with Ebadore Digital your
branding and color specialist. Before we
start this video make sure you go down
below and ring that bell!
Color Theory, the science and art of how
we use color. With color theory we can
begin to understand how we perceive
color and what colors look visually
appealing when mixed or next to each
other. So what is color? Color is a
reflection of light and what color you
see depends on the wavelength of light
that you are seeing it in. There are two
different ways you can mix color
there's RGB and CYMK. RGB stands
for red green and blue using the RGB
color method is for digital purposes.
This would be for televisions computers
and LED lights etc. For example if you
were to mix a red blue and green light
together it would create a white light
RGB color mixing is also known as
additive color mixing
it's called additive color mixing
because you add more light to get a
brighter color C Y M K stands for cyan
yellow magenta and black C ymk color
mixing is also known as subtractive
color mixing
it's called subtractive because of the
more light you remove from the color the
brighter the color C ym K is used for
printing the basics of color theory
start with the color wheel within the
color wheel you have three types of
colors primary secondary and tertiary
the primary colors are red yellow and
blue when you mix these colors together
you end up with orange green and violet
and then whenever you mix those colors
with your primary colors you get your
tertiary colors the tertiary colors
consists of red-orange orange-yellow
yellow green green blue blue violet and
violet red when you look at the color
wheel you can divide your colors into
two categories warm and cool so how does
color theory work well there are five
different color
combinations that you can use the five
combinations are analogous complementary
split complementary triadic and
monochromatic so how do these color
combinations work analogous uses three
colors on the color wheel that are
sitting right next to each other
these color combinations can be blue
violet and red or even other colors such
as orange yellow and green complementary
colors are colors that are right across
from each other on the color wheel the
most common color combination you know
would be red and green our Christmas
colors another popular color combination
is blue and orange monochromatic uses
one color such as purple but with
different shapes so your monochromatic
color combination using purple would be
violet lilac and lavender split
complementary is whenever you take one
color from the color wheel look at its
complementary color the one right across
from it and then use the two colors that
are adjacent to the complementary color
for example if you want to use the color
yellow as complementary color is purple
so the split complementary color
combination would be yellow pink and
blue triadic is whatever you use three
colors on the color wheel that are
equally spaced apart in a triangular
shape for example you would use the
colors orange pink and green when you're
using color theory you don't pay
attention show just the hue of the color
you also have saturation and brightness
as well hue is your pure color your
totally bright regular-ass red
saturation is your pure color red with a
white tint added to it so it would make
a pink brightness is your pure color red
mixed with black also known as your
shade this color would create magenta
why is color theory important color
theory gives us the basic knowledge of
what we need to succeed in business
using the knowledge of color theory will
help us understand how we want to
represent ourselves and how our
competitors
want to represent ourselves if you liked
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