James Charles was dragged by media
during his trip to the UK and now he's
clapping back. You're watching What's
Trending, I'm Kacey Spivey. Don't forget
to like and subscribe for more social
media news daily and ring the bell to
stay up to date with our videos. James
Charles is a beauty blogger and makeup
entrepreneur who counts over 13 million
subscribers on his YouTube channel. He
made history as CoverGirl's first male
spokesperson and is now catching the eye
of mainstream media with his morphe
palette tour. Media outlets like Daily
Mail reported on this quote virtually
unknown YouTube star who brought
Birmingham traffic to standstill.
James caught radio show LBC talking
about him while riding in his uber. So
James decided to call in and what
happens next is pretty awesome. "Well
there's a turn-up for the books um
here's James Charles. Mate, hello!" James: "hello, how are you? Hi sister."
"Very nice to hear from you. This is a bit
special. You... let me guess, you're in a car
or something and we were on the radio
and you were sitting in the back and
going who's this clown talking about me
on the radio?" James: "That is exactly what happened." James O Brien decided to ask him a few questions.
"Will you forgive my ignorance James when
I asked why do so many sisters love you
so much?" James: "I think it's relatable for a lot of kids who want to work hard and they've seen the success
and it's just inspiring and it's really cool
to be on this journey and I think a lot
of kids love makeup and they like the
artistry and they also just like
watching somebody that their age just
have a really good time and make their
dreams come true." After educating this
radio host as to how and why he can pull
in over 10,000 people at one of his
events, James decided to blast other
media. He said "virtually unknown and
8,000 screaming fans should not be used
in the same sentence lol" and "it actually
blows my mind that so many news outlets
refused to recognize the success of
youtubers when there are creators
pulling the same number of viewers in
one month that these outlets are proud
to pull in an entire year."
James' fans also notice the media's jabs.
 
To which James responded "that's okay, my
makeup tips are reserved for the other
14 million people that are excited to
learn and express themselves."
This event is bringing to light just how
underappreciated youtubers are for the
viewership they attract. The Eh Bee family
responded to James's observation saying
"they are threatened by the digital ad
dollars being taken away from them. If
traditional media boosts creators, they
will lose. That's why. Oh yeah, Hollywood
is the same." It's no secret that digital
creators have had a hard time crossing
over into traditional media. YouTube can
sometimes come with a stigma. Especially
given how a lot of the more
controversial creators have found
themselves in the public eye and not in
a good way.
But there are a ton of other creators
who are doing groundbreaking and
innovative content on their channels
that hopefully will soon get the
mainstream credit they deserve. So what
do you think of James's response? And
should mainstream media give youtubers
more credit? Let us know in the comments
section and for more of What's Trending head to
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