- I have a number haters on YouTube.
And I looked at this.
The minute I will upload a new video,
I would always get the same people.
Like, I don't even know how this works.
Because the minute I upload a new video,
my team uploads a new video,
I would always get the whatever,
three or five or 10 thumbs down.
Like the minute, everyday,
they would post negative comments.
We block it out.
But I know they're in there.
So they don't like you.
But they watch all your stuff everyday.
And they interact with your content
the minute you post something.
And they post a comment
consistently for months.
But they hate your guts, still.
I guess that makes them a fan.
Wouldn't you say?
That makes them a fan.
They're spending an awful
lot of time hating, right.
A lot of time hating.
Write it down.
How people see you has got
nothing to do with you.
How people see you has got
nothing to do with you.
It has everything to do with
them, 'cause isn't it true?
You can post one article
and some people will say,
this is a phenomenal piece of content,
this is awesome, this is life-changing.
Same piece of article,
some people would say,
this is a piece of shit, this is garbage,
you just wasted two minutes
of my life reading this post.
Are you looking at the same post?
How could it be?
How could the same post, two
different people reading it,
one says life-changing, it's phenomenal,
one says it's a piece of shit.
How could it be?
Because it's got nothing
to do with the post.
It has to do with them.
Their upbringing, their belief system,
their psychological makeup.
Do this with me, do this with me,
go ahead, put up your
hand, go ahead, do this.
Every single one of us sees
through life with a filter.
Put it down.
You are watching me, right?
You are watching me.
I'm communicating, I'm teaching.
You hear completely, something
different, right, from you.
And you hear something
completely different, from you.
Because you don't hear a damn word I say,
you hear what you want to hear.
You hear what you want to hear.
You hear, oh that makes
sense for my business,
I'll take that in, right
or no, no, no, I totally
disagree with you.
It doesn't make sense at
all, so I don't hear you.
You hear what you want to hear.
You don't hear what I say.
So we all have a filter.
So when you post content on social media,
knowing that you get haters,
not because they hate you
and usually the people who
hate other people the most.
Guess what?
They hate themselves.
They don't hate you, they hate themselves.
Usually nameless, faceless.
No name, why?
Why no name?
Because they're hiding, they
don't want people to see.
They don't want people
to know who they are,
that's why they hide.
I don't hide.
You see me, you see my wife.
You know what my wife looks like.
You know what my house looks
like, what car I drive,
yeah, you know what car I
drive, what watch I wear,
doesn't get more trans, the
thing they don't, is what,
you know, what underwear
brand that I wear,
you know, depends on where I am,
(laughing)
you know, at home maybe it's
like, just naked, who knows.
(laughing)
Right, so yeah, but you now
see what I'm talking about?
This is very powerful
because when you are,
when you're a strong personal brand,
the key is it helps you
to do all the pre-selling.
Write it down.
Personal brand equals pre-selling.
It's not about having a fancy name,
a fancy picture, all that stuff, no.
It's by the time they
interact, they get to you,
they know you, like you and trust you.
You do not have to spend time.
They know you already.
They know your story, they
know what you're about.
So instead of spending
all that time, usually,
one-on-one to build up their
trust, right, to meet someone.
How many of you, you know,
have ever experienced this?
You meet someone, a stranger,
a recommendation, right.
Okay let's go to lunch, you
get to know this person,
they get to know you,
right, and then from there
you spend a lot of
time, right, networking.
How many have ever done networking before?
Yes, right, traditional networking.
Personal branding on
social media the same.
It's networking but on
steroids, it's accelerated.
So instead of one-on-one with 10 people,
why not have one to one million?
They consume content.
They want to get to know
you, at their own pace.
They can watch one video or
they can watch 10 videos.
