what if I told you there was one
specific secret to success as a graphic
designer
and there was one crucial thing that
every top-tier designer knows about and
actually uses to create functional
graphic designs so yeah welcome back to
Satori graphics I am aware that it takes
a lot of time it takes a lot of effort
and patience to become successful in
this industry of graphic design I've
come to the age of 31 years old and so
that means I've been a graphic designer
for around 15 years but you have made it
in this industry I've made logo designs
for fashion labels I have also made loda
designs for film companies and so much
more but I'm here today to divulge a
crucial secrets if you will that's
really gonna change the way you look at
graphic design and change the way you
approach your own designs before I
divulged the main secret for a
successful and a functional graphic
design let's quickly remind ourselves of
what exactly graphic design is how does
most a basic level graphic design is a
creative process that combines the
visual arts and technology to
communicate ideas it begins with a
message that in the hands of the
talented designer is transformed into
visual communication that transcends
mere words and pictures so graphic
design is essentially a visual
communication which is in fact hugely
important to keep in mind and we're now
going to explore just why so if you're
watching this video there's a good
chance that you are a graphic designer
or you know a designer of some sort and
so with that being true what else is
also true that goes with that statement
is that you are a manipulator yeah
that's right I'm not insulting you here
I'm just stating a fact you are a
manipulator or an influencer you need to
create professional tools of
manipulation you are supposed to create
a visual communication that influences
people's actions and also their thoughts
a stick around because this is important
now I've just seen that graphic design
is simply just visual communication and
the biggest secret in functional design
is that you want to manipulate an
emotional response in the end user of
your designs now we're going to soon
look at different ways that you can do
just that but first why is that why do
you want to emotionally trigger the
consumers of your graphic designs well
because when people are triggered
emotionally to feel a very specific kind
of way you can then drive their thoughts
and their actions in the desired
direction the truth is that the majority
of decisions are made based on how you
feel at the time psychologists have
actually found that humans think second
and feel first so a large majority of
spending decisions are in fact impulsive
and this is why companies like to tap
into the emotional parts of our brain
and influence us in this way so now you
understand that as a graphic designer
you do have the job description of being
a professional manipulator let's take a
look at some of the strongest ways to
cause a emotional response via your
graphic designs
so studies have shown that color
triggers a very specific response within
a human brain and they know this and
designers and branding agencies have
manipulate a consumer by stirring up
emotions when looking at specific
products or designs now one of the
easiest and the most fundamental methods
for manipulating the end user in a
subconscious way is through the use of
color color has a strong psychological
hold on people and there is actually a
definite correlation between color and
also feeling so for example a lot of
designers will use greens and browns
when designing organic packaging or
designs and this is going to make
consumers feel as if they're purchasing
a product straight from the earth you
know it's something natural and
untainted the color blue is very calming
and reassuring and this evokes a sense
of security and trust within people you
see it and this is why you see so many
financial companies utilizing blue as
the main focus for their branding
designs it effectively just renders the
consumer feeling that their money is in
safe hands on a subconscious level when
making a design always keep in mind the
end consumer of the or graphic designs
and try to tap into their ideologies and
how they think and then that's gonna
dictate the color buy influences their
decisions now we'll leave some links
down below about each color and it's
psychological connotation if you want to
read further into this
now one method for influencing decisions
its ruler design is to directly express
a specific emotion this is often used in
things like advertising campaigns but it
can actually be expressed more subtly
across other areas of graphic design so
things like fear humor affection and
surprise rule strong emotional triggers
that can be utilized within a graphic
design the designer needs to think very
carefully about using this technique
because it is very powerful and it can
give off the wrong message if done
incorrectly now fear is used in such
things like drink-driving campaigns or
anti-smoking adverse they deliver a kind
of shock value which taps into the fear
section of the brain of the person who's
viewing it so this can be done with
imagery itself but also more deeply than
that the color choices of the design the
font selection and even the shapes used
are all going to tap into the
sub-conscience of the viewer which then
brings me on to the next point in
today's video
now typography is in fact a huge huge
pile of graphic design and talked here
and experienced graphic designers know
this but why is it so important why is
typography so crucial to the success of
a graphic design well the style of the
font will evoke an emotional and a
subconscious reaction to the viewer
every font has a specific look and the
ascetics of it give off a certain kind
of vibe now just forget about the actual
wording and what it means for a moment
take a look at the actual structure of
the lettering itself lowercase
typography tends to be more informal and
more personal bold uppercase and seraphs
tend to be more impacting loud as well
as being bold calligraphy key fonts can
portray a sense of superiority and class
they're also handwritten which comes
across as more genuine and original so
my point here is that your choice of
font is always going to impact the
consumer in some emotional way and that
is if they realize it or not you don't
want to give the wrong message with a
wrong font choice just like with
choosing the color think about the
message of the design itself and also
the end user and their ideologies
I've gone over these things in videos
before but to quickly recap in this
video and so firstly we have court
actions so this is where you emphasize a
part of your graphic design in terms of
color shape size and so forth these are
direct indicators that a consumer so of
course you say telling them to do a
certain thing such as subscribing or
clicking something or just simply bring
in their attention to part of your
design
another method is to be consistent
throughout the entire graphic design
people instinctively try to find
patterns in things including your
graphic designs so you want to use a
running assistant theme throughout the
entire design and this can be used
through color shaped layout topography
and so forth but this is going to bring
comfort to the consumer because they can
see and feel the consistent patterns
within your design now the opposite of
this is called design dissonance and
this leaves a consumer feeling
uncomfortable which is really bad for
sales and marketing in general you are a
manipulator you are professional hired
influencer and manipulator you need to
remember this because every single
design you make needs to go back to the
roots of what graphic design is and that
is visual communication it's not some
fancy arts and graphics it needs to be
highly intelligent highly thought-out
and it does need to tap into the
psychological regions of the human mind
if you want to keep learning crucial
skills for your graphic design career go
ahead and subscribe to my channel for
weekly graphic design content make sure
you have a great day and do come back
for my next upload which often is Monday
Wednesday and Friday every single week
but yeah take care and design your
future today peace
