With so many ways to reach customers online
today, is video really necessary?
With being able to just hop on your phone
and make a quick text update on your social
media or quickly put up a photo, why take
the time and effort to make a quality video
for your business?
While text is quick and effective for most
things, people do not respond to just text
they way that they respond to photos, or even
videos.
Eye tracking studies done on social media
users show that they gravitate towards more
visual content such as photos, and videos.
When you have a video show up in social media
it will be gravitated to it because it’s
visual content, if its seen by more people
it has the opportunity to be shared more,
making your message potentially seen by even
more people.
Video in search results take the most weight
of what is looked at first on a google search.
If you have a video on YouTube or your site
that gets ranked in your keywords on google,
your video will be one of the first things
looked at, not the top ranking page, or the
paid advertisements but your video.
You can get your business seen quicker and
easier with video, and it offers better results
than other advertising options.
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