First things first, why do we have this thing
called ‘artificial intelligence’. Well
Clifford Chance have an improvement strategy
which we call ‘Best Delivery’ which is
about making sure we deliver an outstanding client
experience on every matter, every time. A
matter, by the way, is a piece of advice no
matter how big or small. That is really, really
important for firm like ours and frankly,
for any firm that rivals us because if we
don’t continue to improve the way we deliver
our services - make them better for our clients,
better for our people, and don’t tell our
clients, help us make a bit more money out of it -
we will go out of business. Clifford
Chance has a range of improvement approaches
underneath the ‘Best Delivery’ which cover
processing improvement people, technology
people, lower cost resource people - all that kind
of stuff. Artificial intelligence is a really
important part of it - it is a way in which
we can change the way we deliver legal advice.
