Good afternoon, everyone.  And
welcome to a special edition of
KSOC-TV where we're
going to be taking you Back to
the Future.  Hence all this get
up today.  KSOC-TV as
you know iKnowledge Network For
Systems of Care or Systems of
Care Television.  Where we
share timely technical
assistance on issues related to
the behavioral health needs of
children, youth and families.
I'm Gary Blau or for today DOC
Blau and more on that in a
moment.  Chief the child
adolescent and family branch of
Substance
Abuse and Mental Health Services
Administration the Substance
Abuse and Mental
Health Services Administration.
Today for the first time ever
we're using KSOC-TV studios
to live stream the results of
the Excellence
in Community Communications and
Outreach Recognition program,
also known as ECCO to
systems of care communities,
states, territories, and tribes.
We created ECCO to help
communities learn from each
other.  Through this effort, we
exchange best practices in
communications among systems of
care grantees with the goal of
being more resourceful,
effective, and sustainable.  I'd
like to introduce my co-host for
this afternoon, Lauren
Grimes,
>>  Hello.
>>  Lauren is the director of
network and peer services for on
our own of Maryland where
she works for peer support and
youth-led systems change on the
county, state and national
levels.  Thanks for joining me,
Lauren.  Or should I say Marty?
>> Lauren:  Thanks, Gary.  I'm
so excited to be here.  You've
probably noticed our
outfits.  They're from the
wonderful film Back to the Futue
that debuted 30 years ago
this month.  That's older than
me.  The film taught audience as
couple things.  First
parents are really good looking
in high school.
>>  Second, timing is
everything.  Doc Brown saved
Marty and his family by
connecting the
wires and harn easying the
lightning at the exact moment
necessary to send the DeLorean
and Marty Back to the Future.
All because he was in the right
place at the right time.
Our w behavioral health is kind
of like that too.  Success isn't
always easy.  We need to
recognize opportunities when
they reveal themselves and take
advantage of them to help our
communities.
>>  Now, ECCO winners haven't
produced any time traveling
DeLoreans that we know of.  But
they've consistently
demonstrated innovative social
marketing efforts at the
community
level with all the goal of
changing knowledge, attitudes ad
behaviors related to
children's mental health.  We
hope that today all of you tunig
in will be inspired by our
28 finalists chosen from more
than several dozen entries
submitted from across the
country.
>>  Before we unveil honorable
mentions and the people choice
award winner we'll hear from
Stephanie Dukes at our update
desk.  Stephanie?
>>  Thanks, Gary.  Up first
brourd county Florida celebratin
of children's mental
health Awareness Day and May is
mental health month.
Understanding that art is an
effective way to help children
process and express emotions the
system of care known as
one community partnership to
sponsored wellness oriented
activities focused on different
forms of art all part of the
community wide effort there to
raise awareness about
children's mental health.  In
addition to help children and
families better access
programs to support them, one
hundred staff members
participated in cross systems
training
to learn how to navigate various
programs for children, youth and
young adults.  Broward
recognized the count ace
advocate award winners including
youth advocate of the year.  She
shares her story to help others
facing behavioral health
challenges
>>  I don't want to die like
this.  This is not how I'm
supposed to die.  From that
moment
on I chased recovery like I
chased my drug
>>:  Understanding that LGBTQ
individuals are almost three
times more likely than others
to experience a mental health
condition, Mississippi's rise
above for youth that's
developed the resource guide
rise above for youth which servs
young adults helps youth
and families navigate behavioral
health resources.  The guide is
available to download at
rise above for youth.org.  And
finally today a bit more about
SAMHSA's excellence in
community communications and
outreach progra known as ECCO.
It began in 2001 with the
goal of encouraging exchange of
best practices and communicatios
among system of care
communities forever the past 14
years the caring for every child
mental health campaign
has cataloged and shared ideas
through the ECCO awards program
on list serves and
interactive webinars.  The
categories are divided into two
segments.  Audience and
strategy.  The most successful
communications efforts are those
that understand, consider
and meet the needs of intended
audiences.  In the end success s
measured more by how well
a strategy furthers system of
care values and principles than
by whether the product or
activity is flashy.  ECCO
audience awards will be given fr
excellence in communicating to
parents and caregivers,
children, youth, and young
adults, professionals and
internal
audiences.  Some strategies and
their plans don't fit neatly ino
one intended audience.
These communication activities
fall under the strategy award.
Those categories include
2014 Awareness Day difficulties,
Media Outreach and partnership
development.  Of course,
ECCO wouldn't be possible
without our community resource
group a team of 12
representatives from system of
care communities.  They reviewed
over 60 entries to
determine how well they adhered
to the following criteria.
Relevance to the category,
cultural and linguistic
competence, execution or
presentation, creativity and
effectiveness.  One entry has
been selected for the People's
Choice Award which through
online voting allows communities
to select the project that they
believe best shows
excellence in communication.  A
list of finalists with project
descriptions can be found
at samsha.gov/children.  Now
let's go Back to the Future and
rejoin to learn more about
our ECCO recipients.
>> Gary:  Thanks, Stephanie.
You forgot to  extra points were
we'red for communities that
included hoverboards, automatic
dog walkers and self-drying
jackets in their communicates
project.  All right.  Just
kidding.  I also should note tht
ECCO awards dimply SAMHSA
endorsement.  SAMHSA is looking
into endorsing flying cars, but
that's a story for another
episode.  Now the time has
arrived for you 28 ECCO finaliss
to see where you placed.
Just think, they didn't even
have to wait 30 years to learn
their fate.
>>  Let's start with the
Audience category.  Parents and
caregivers.  An honorable mentin
goes to Tiwahe Glu Kini Pi in
South Dakota for family gaefs.
Bronze goes to Just
Care Family Network in Tennessee
for Fly Away - A Mental Health
Awareness Music Video.
The system of care designed the
Fly Away song and music video to
raise mental health
awareness and reduce
misperceptions surrounding mentl
health challenges in children ad
youth.
>>  The silver we're goes to
Alamance Alliance for Children
and Families in North Carolina
for Give Your Child the Best
Beginning publication.  The
system of care developed this
paid advertising supplement to
increase awareness of the
importance of social-emotional
development for children ages 0
to five.  Finally, the Gold Awad
goes to project
ABC/Children's Institute Inc.,
in California for Little Buildes
Community Carnival.  The
event gave children and
caregivers an opportunity to
collaborate on creating,
decorating
and running carnival games.  And
brought together children,
families, and service
providers in a whole new way.
Here's Stephanie Dukes with a
closer look.
>>  Who doesn't love a
neighborhood festival especially
one that promotes teamwork and
partnerships.  That was the goal
behind project ABC/Children's
Institute Inc. Bill build
ers communit  carnival.
>>  We also the people who were
just in the neighborhood and
looking for something to do
with their kids on a random
Saturday morning were able to
come and join us and find out
about mental health and project
ABC
>>  Created in 2005 project
ABC's goal is to ensure that
children from birth to five yeas
old in and around Los Angeles
have access to services that are
family centered, culturally
competent.  The 2014 libuilders
community Carson valve enables
the neighborhood families
and service providers to meet
each other in a fun casual
atmosphere with the goal of
building relationships before a
crisis develops.
>>  This was about getting to
families before they needed the
services or because they
need the services before they
got into child welfare or before
they got missed by regional
centers or before they got
missed by some other opportunity
to fine tune their development
so that they could prevent the
need for further services later
on.
>>  Project ABC's outreach to
families and caregivers is
helping to promote healthy socil
and emotional development in
early childhood.  And this event
not only strengthens bonds
between adults and children but
among service providers as well.
>>  We've gotten to know each
other, I feel now it's more like
family even though some of
these agencies are not part of
project ABC.  We feel that they
are.
>>  The little builders carnival
was more than just a Saturday
entertainment.  It forged
rirpt that will help sustain
community efforts to provide
mental health services for
children and families.
>>  They're a very
community-minded and I think tht
they really understand the
community
needs and to see that exciting
grass works is something that
reminds of us what's
important.
>>  Thanks so much, Stephanie
much next up we have our Media
Outreach Strategy category.
Funny enough, good old-fashioned
print newspapers are
somethingBack to the Future
predicted with still be around
in 2015.  I guess they got that
right.  Even if they were
a little off on the hoverboards.
>>  Anyone the Strategy category
of remove outreach, the Bronze
Award goes to Maryland
coalition of families for
children's mental health for its
Children's Mental
Health Matters House Calls live
TV program.  This live televisin
program allows this
system of care to connect
families directly to clinicians.
The program doesn't feature 3D
who will grandma's of Jaws
thBack to the Future II does,
however, it's the next best
thing.  The Silver Award goes to
Tiwahe Glu Kini Pi for its
documentary film We
Are a Horse Nation.  This tells
the story of why the great Sioux
nation a hoarse nation
among the many talents horses in
this community are known for
helping individuals heal
from traumatic events.  This
film presents that story through
the voice us of the Oceti
Sakowin, the Lakota, the Dakota,
and are the Nakota dialects.  Ad
the Gold Award goes to
Madison School District, Madison
CARES in Idaho for it part Siera
on mental health.
Often the front page of the
local paper for nine weeks in a
row.  Staying in front of
audience as who may not be aware
of mental health and its impact
on our communities is so
important.  Well done.
Congratulations to our Media
Outreach winners.
>>  Our next Audience category
looks at how sysof care reach
children, youth, and young
adults with positive messages
about children's mental health n
the Audience category of
children yoult and young adults.
The honorable mention goes To
Urban Trails San Francisco
for the project PRIDE Video
ProjectUrban Indigenous Youth
Perspective.
>>  The Bronze Award goes to
Tiwahe Glu Kini Pi for their
Relative Terms T-shirts using
pictures and definitions these
explain traditional Lakota or
Sioux terms to the children,
youth, and young adults that
this system of care serves.  IfI
wasn't wearing this vest I
would be wearing one of those
T-shirts.  The Silver Award goes
to Madison School District
Madison CARES in Idaho for its
nine part serious on mental
health.  This is Madison's
second ECCO award today for this
series.  Congrats to you times o
Madison.  And the Gold
Award goes to community family
partnerships in Michigan for its
fifth annual UP-2-U Mental
Health Festival.
Congratulations to our colleagus
in Michigan.  A great model fora
community engagement activity
that puts youth in the driver's
seat.
>>  We have had a chance to talk
a folks from the community famiy
partnership br this
event as well as SAMHSA's
government project officer who
oversees their grant.  Let's her
more about the up to you
>>  Up to you is a free fun
family carnival that allows
families to come and enjoy the
day
but also really works to reduce
stigma and raise awareness aroud
mental health issues.
And the way we do that is by
providing a huge indoor carnival
for the community, free for
them to enjoy, bring their
families and also invite
community resources to join us
inside
of a large mall we have in our
community.  And the day brings n
about 100 volunteers and
last year we had over 50
community resource booths and
were able to see over 1200 peope
walk through the doors and learn
more about mental health and fel
more comfortable having
those conversations and also
just having fun with their famiy
and learning about the
resources and supports out
there.
>>  It wasn't it took a lost
details and things we had to hit
on a lost key points
that had to be put in place in
order for it to work smoothly.
So recognizing how many
people had to come to the table
noord to pull this off was a
thing that surprised me
because I thought it was going
to be a lot of fun but it took a
lot of planning and work
and a lot of meetings and a lot
of important thought process to
make sure that we came
across with the things we wanted
to present when it comes to
mental awareness and also
presented in a way that was fun,
didn't just focus in on the topc
but allowed it to be
the broader topic of the day but
allowed people to engage and
interact and didn't close
off people that may not have a
mental health diagnosis, it
incorporated everybody and
created the community sense
>>  Very successful.  And I
think that's a great model for s
to use for other events.
They also made a concerted
effort to reach out to diverse
communities.  One way they did
that was all the materials were
the print and promotional
materials were English and
Spanish and had a lost bilingual
volunteers to help people for
whom English is not their
first link and radio spots on
local stations that had a broad
appeal in African-American
communities and Latino  so they
could chur a lost attention
>>  Congratulations again to the
Community Family Partnership.  n
Back to the Future
everything revolves around a
shared goal by both Marty and Dc
Brown.  Getting Marty back
to 1985.  Together they
developed a plan to make that
happen.  And it didn't happen
overnight.  Similarly,
everything in a system of care
depends on having a solid social
marketing plan.  By outlining
audiences, messages,
communication tactics and more,a
social marketing plan ensures a
community's efforts tie back to
its fundamental
objectives.  Time travel is
optional.
>>  We'll see.  In the Strategy
category of the Communications
and Social Marketing Planning,
the Bronze Award goes to Stark
County Ohio for the video
Hashtag: Your Voice Matters.
The project encourages youth and
young adults with
mental health challenges to
share their experiences by using
the hashtag your voice across
social media platforms.  The
Silver Award goes to Community
Family Partnership for its
communications plan.  The system
of care uses this clear and
detailed plan to
strategically and intentionally
guide its social marketing
efforts so that it stays on
track.  And the Gold Award goes
to Texas Systems of Care for its
totally revamped
social marketing plan.  Texas
Systems of Care updated its
social marketing plan after
reaching its original goals.
The current plan naturally buils
on the system of care's
successes to work towards new
objectives and guide focus area.
>>  Thanks, Lauren.  Unlike
Marty McFly and Doc Brown, the
system of care grantees don't
need plutonium to change the
future.  They draw from a greatr
power source.  Inspiration
from the communities they serve.
In our next category, Internal
Constituents, we'll look
at systems of care who took the
road less traveled and started
out by communicating
internally first.
>>  I thought we didn't need,
roads, Doc
>>  We'll have those
hoverboards.
>>  Not a problem.  Marty.  I
knew it was just a matter of tie
before I heard that one.
In the Audience category of
Internal Constituents, the Brone
Award goes to Texas
Systems of Care for their
updated social marketing plan.
This system of care created a
webinar training series that
provided technical assistance fr
Internal Constituents.
Webinar topics ranged from
strengthening local governance
bodies to having a social
marketing plan.  The Silver
Award goes to New Mexico
Communities of Care for its
training
video.  This video was developed
to communicate the system of
care's concepts in a way
that was relevant, engaging and
inspiring to key stakeholders.
New Mexico faces
particular challenges with
internal communication.  Suzanne
Pearlman of Communities
of Care in New Mexico and her
SAMHSA project officer Andy Hunt
explain.
>>  At our community level here
in New Mexico we're spread acros
a really vast area and
so we are actually the fifth
largest geographical state in te
country.  However we only
have a population of 2.2 million
in the state.  So one of the
challenges there is not only
speaking in one voice but also
being able to support our local
communities as they recruit
and bring in any members to the
table and so one of the
challenges that our communities
shared with us was that as new
members come, that often times
it's difficult to get people
up top speed right away and to
share everything the initiative
is about and so quickly and
being able to go back to the
meetings or the work they're
doing.  And one of the things
that they expressed was that it
would be really helpful to be
able to share some sormedium
that would be able to educate
people quickly and get them the
information they need so
they could come to the table and
get to work right away.  And so
thiechoed not only on the
community teams but also with
the youth who are being recruitd
and involved as well as
our family members and provider
agencies.  Really all of our key
stakeholders across the
board.  And so what we did was
we really reached out to our
partners across the state and
asked them if they thought that
doing a video would be a good
idea.  And then we really
asked them to help us to develop
who should be in the video and
the messaging behind it.
>>  New Mexico has a lot of
tribes which mostly I work with
tribes, a huge Hispanic
population, a lot of variety in
the different communities,
geography, all those things.
They've taken the idea that a
system of care should be based n
the community and that
while the principles are the
same, it's going to look a litte
bit different and I think
that what they've done is
provided a nice framework for a
variety of different grantees to
take those ideas and implement
them in a way that is going to
make a difference in those
particular communities.
>>  Great job, New Mexico.
Finally, the Gold Award for
Internal Constituents goes to
BECOMING in North Carolina.  For
its evaluation updated.  This
system of care created a
progress report to distribute to
agency professionals, partners,
and elected community
leaders.  Our ECCO judges were
really impressed by the system f
care's focus on
evaluation and communicating
outcomes and progress to their
internal audiences.  Kudos to
North Carolina on your Gold
Award!
>>  Speaking of gold, did you
know Back to the Future was
actually a water winner itself?
In 1986 the film won an Oscar
for best effects in sound
editing.  But there's no need to
adjust your flux capacitors just
yet.  For the next category we
don't need to go back that
many years, gist back to 2014.
>>  On this time warp we're
looking specifically at how
system of care grantees observed
national children's mental
health Awareness Day in 2014.
It's our most popular category
year after year, receiving more
entries than any other category.
And I know SAMHSA
precious the concerted efforts
of all of the communities who
hold an event for Awareness
Day each year.  In addition to
all the work they do year round.
Now, who are the those
Awareness Day winners, Lauren?
>>  Well, Gary, don't fall off
your hoverboard or anything.  Bt
we actually have a plot
twist here.  In the Strategy
category of national children's
mental health Awareness Day
we have our only tie of the year
for the Bronze Award.  First
Bronze Award goJust
Care Family Network in Tennessee
for Fly Away - A Mental Health
Awareness Music Video,
having a case of deja vu?  It's
because Just Care Family Network
also won an award fore
Fly Away in the parents and
caregivers category.  Congrats o
them.  The second Bronze
Award goes to Colorado office of
behavioral health for the
ColYouth
Mental Health First Aid Training
Event and Flash Mob.  If you've
ever wondered how to use
a plash mob to advertifive-step
action plan to assist someone in
a mental
health emergency, check out the
be YouTube video of this event f
the type in the keywords
"C-D-H-S Flash Mob" and the
video is the first result.  The
Silver Award goes to Community
Family Partnership for its fifth
annual UP-2-U mental health
health effectively.  More
deja vu?  This is their second
award today as well.  And we hae
the Gold Award going to
Tiwahe Glu Kini Pi its Honoring
the Horse Nation gathering.
Through three days of events
Honoring the Horse Nation, this
system of care built upon its
celebration of the horse for
its role in traditional and
contemporary healing in Native
American culture.  Judges loved
how seamlessly this gathering
wove mental health awareness
messages into cultural events.
Our next Audience category is
professionals.  Systems of care
are likewise compelled to
reach a wide range of
professionals.  To get out their
messages of hope.  Gary, let's
hear
about our winners in the
Professionals category.
>>  And honorable mention goes
to Tiwahe Glu Kini Pi for its
documentary film We
Are a Horse Nation.  The Bronze
Award goes to New Mexico
Communities of Care for an
infographic about their work.
This neatly designed, he is to
follow infographic
communicates the initiatives of
this system of care, and ties is
work back to its goals.
A lot easier to follow than
Doc's time travel map he makes n
Back to the Future II, that
blue my mind.  The Silver Award
goes to Sewa Uusim community
partnership in Arizona for
its Awareness Campaign
Committee.  This committee
encompassing professionals from
13
departments and programs met
weekly over four months to plan
events related to children's
mental health awareness.  And
our Gold Award goes to Texas
Systems of Care for it's
animated cartoon.  This clever
product uses animation and story
telling to simply and
quickly depict the prevalence of
mental health challenges in
adolescents entering young
adulthood.  Let's go back to
Stephanie Dukes, who's going to
show us how entertainment can
pave the way for powerful
community conversations.
>>  I think social marketing he
was the likereenergize a lost
folks in the community and
us as well.  One of the biggest
things I've seen from this video
I'm so happy with is that
it increased community capacity
for social marketing.
>>  One in five youth, sglshgs
cartoons aren't often educationl
but the Texas
Systems of Care has figured out
a way to use animation to teach
systems of care privens.
The video is being used online
and in person and it isn't just
reaching new audiences,
it's engaging them.
>>  Recently we had a new system
of care expansion community pull
together their community
partners and this is the way the
presentation started.  They
launched with the cartoon and
it really captivates people and
they're interested in how we
chief this.  It sets the tone
for I'm listening, what can we
do now
>>  It combined the talent of a
university of Texas student with
the systems of care team
who provided script and story
board vment partners recordrd te
void track in English and
Spanish.  The result is an
appealing video that opens doors
to conversations about
promoting the full potential of
every child and youth.
>>  Having a visual like this is
a great tool to show a
presentation whether it's to
state
level decision makers or folks
in the community or various
audiences.  So it was a win for
us
>>  For all the communities who
would like to dabble as animatos
directory, producers and
writers the Texas team says
focusing on your audience is the
key to success.
>>  It's important to remember
who your audience is and to rely
on those built in
partnerships that you have and
those built in resources because
it really helps make the
process a collaborative effort
and really ensures that your
project is something that
people across the board that
your partners can and will
support.
>>  It's been great to get to
know our ECCO stars a little bit
better.  For our eighth and
final category of the day we're
looking at partners.  Everyone
knows that Marty and Doc
make a great team.  However,
sometimes the most influential
partners are behind the
scenes.  Marty's parents gorge
and legislator lane McFly, for
example, were critical
to the plan without even knowing
it.
>>  In the Strategy category of
partnership development, the
Bronze Award goes To
Urban Trails San Francisco for
the project PRIDE Video
ProjectUrban
Indigenous Youth Perspective.
For many Native American youth
visibility is a common
issue.  Especially in the
cities.  The project PRIDE Video
Project empowered youth to
share strong images of
themselves to talk about
themselves and their feelings
using
selfies.  The Silver Award goes
to Community Family Partnership
for its culture catch athe
culture cafe is a quarterly
training that brings together
organizations partnering to
educate the workforce that
culture is not skin deep.  And
the Gold Award goes to the
New Mexico demunt of care for
its training video.  You saw ths
entry in the Internal
Constituents category too.  This
is the video that was developed
in direct response to
feedback from stakeholders to
communicate the system of care's
concepts in a relevant,
engaging and inspiring way.
Congratulations to the ECCO
winners from all eight cars and
to all the junction who gave
their time to consider all the
entries submitted.
>>  Great Scott, it's the moment
you've all been waiting for.
It's time to reveal the
peep choice award winner, which
is one of my favorite parts of
ECCO.
>>  For a moment there, Gary, I
was hoping you were going to
reenact Michael J. Fox's
legendary Johnny B. Goode guitar
solo.  I'm sure people choice
will be just as classic.
As you know, all 28 ECCO
finalists have been promoting
their entries among the social
media followers and partners
since late June all the way up o
yesterday in hopes of
receiving of the most votes for
peoples choice.  This is the big
unveil, folks.  I'm
going to let you do it, Doc Blau
>>  Thank you, Lauren.  We know
you're all eager to here the
people choice award winner
more than 8500 of you have voted
this year for the winner.  And
may I have a drum roll,
please?  And the winner is......
BECOMING from North Carolina for
their Evaluation
Update.  Congratulations! .  As
the license plate on the
DeLoreans reads folks we're
OUTTATIME.  So thank you,
everyone.  For tuning in.  Of
course if you didn't see Back
to the Future, our humor was
totally lost on you.  For that
matter, I it might have been
lost on them even if they did
see the movie
>>  We didn't claim to be
comedian's.  Make sure you mark
your calendars for September 24
th the next KSOC-TV webisode.
This back to school special will
look at mental health on
college campus us.  Gary, thanks
so much for letting me join tody
>>  Thank you for being such app
amazing co-host.  I know we had
fun today and more
importantly, we all learned
about some great ways to
successfully communicate about
children's mental health.  To
more ECCO awards examples, pleae
visit
samsha.gov/children.  Click on
the  ECCO page.   And just
remember,  the iconic
words of  Doc Brown,  if you
put your  mind to it,  you can
accomplish  anything.
Thank you,  thank you  to
everyone,  and enjoy  the rest
of your  afternoon.
Congratulations.
