BEEN MOVED TO OTHER OFF-CAMPUS
HOUSING.
RICK: FED UP WITH PHOTO SHOPPING
DRUGSTORE CHAIN CVS SAID IT WILL
TELL CUSTOMERS WHICH BEAUTY
IMAGES SHOW THE MODEL AS IS.
PAT: AND WHICH THEY HAVE ALTERED
TO MAKE THE MODEL LOOK EVEN
BETTER.
LISA SIGELL IS LIVE IN STUDIO
CITY TO TELL US ABOUT WHAT'S
BEHIND THE THE SHAKEUP AT CBS.
REPORTER: BOTTOM LINE IT'S ABOUT
TRUTH IN ADVERTISING EMBRACING
WHAT'S REAL WAS REAL AND NOT
THESE UNREAL EXPECTATIONS.
WHEN IT COMES TO BEAUTY ADS OR
SELECT PHOTOS RETOUCHING IS NOT
UNCOMMON.
TAKE A LOOK AT THESE.
CBS IS MAKING SURE YOU KNOW WHAT
YOU BUY WHEN IT COMES TO BEAUTY
PRODUCTS.
80% OF WOMEN FEEL WORSE ABOUT
THEMSELVES AFTER LOOKING AT YOU
THE ADS AND 42% OF GIRLS
GRADES ONE THROUGH THREE WANT TO
BE THINNER.
REPORTER: SHE'S THE EXECUTIVE
VICE PRESIDENT OF CVS HEALTH AND
PRESIDENT OF CVS PHARMACY.
SHE TOLD OUR CBS -- CBS THIS
MORNING THAT ALL IMAGES WILL GET
THE SPECIAL MARK SHOWING
PICTURES NOT ALTERED IN SHAPE
SIZE OR SKIN COLOR PRINT ON THE
LEFT YOU SEE A RETOUCHED PHOTO.
ON THE RIGHT THE ORIGINAL AND
THE NEW BEAUTY BAR.
WE WILL BE HONEST WITH YOU
AND GIVE YOU A BEAUTY MARK.
IF WE HAVE CERTAIN PARTNERS WHO
WANT TO HAVE IT DIGITALLY
ALTERED PHOTOGRAPHS WILL JUST
SAY.
REPORTER: THE IDEA TO CHANGE THE
THINKING TO THIS IS REALITY WITH
BETTER LIGHTING.
IT'S AN IDEA EMBRACED BY THE
WOMEN WE TALKED WITH.
IS BETTER TO BE TRANSPARENT
ABOUT WHAT'S REAL AND WHAT IS
MANY FACTORED.
I QUIT BUYING MAGAZINES
BECAUSE TOO MANY ARE FOCUSED ON
THERE SOMETHING WRONG WITH YOU.
LET'S HAVE A DIFFERENT
CONVERSATION.
REPORTER: NOW YOU ARE GOING TO
START SEEING THOSE BRUTE --
BEAUTY MARKS IN THE NEXT FEW
