Hello and welcome to this week’s Market,
Share!
A short weekly segment brought to you by MKR
where we bring you all of the noteworthy news
and updates surrounding digital media in the
world today.
My name is Danny, and this is a story all
about how marketing got flipped turned upside
down.
And I'd like to take a minute, just sit right
there, I'll tell you all about how COVID-19
is still greatly effecting our jobs.
First up this week, Google is adding some
new tools for retailers ahead of the holiday
season.
Whoa, whoa, whoa, it’s not Christmas yet...
Is it?
What year is it?
OK, calm down.
It’s still 113-ish days away.
BUT with COVID-19 still very much a factor
in today's world, this year's holiday season
shopping is going to look drastically different
than it ever has before.
Google is just preparing.
Local campaigns will now be able to be optimized
for store visit indicators like clicks on
directions or phone calls.
Google is also expanding its filters around
Black Friday for sales.
So flash sales and last minute can now be
added with near instant approval.
Retailers rejoice! *cheers*
Second on the list is, LinkedIn.
They've launched a new Healthcare Hub to assist
health sector marketers.
Again, and even more so than anything else,
COVID has greatly effected the way healthcare
marketing is run.
The hub is meant to help marketers tap into
rising opportunities based on trends and discussions.
One of the examples is telemedicine.
LinkedIn has reported that content around
telemedicine has increased by 726% and the
engagement with that content has gone up by
691%.
That is a wealth of intustry specific knowledge
to tap into.
Third this week, Facebook piles on to put
pressure on Apple around its app store policies.
With Facebook Pay, transactions placed on
the website or Android devices allow small
businesses to keep 100% of the revenue.
Facebook asked Apple to reduce their 30% app
store tax so that Facebook could absorb some
of those costs and help small businesses during
COVID-19.
Apple declined, so any transaction that takes
place on an Apple devices will result in the
small business only getting 70% of the revenue.
This comes in the midst of the battle between
Apple and Epic, the creator of the Fortnite
video game.
On top of that, there's an ongoing antitrust
investigation in the US over Apple's app store
policies.
As of right now, nothing has changed.
But the outcome from these tenacious tech
titans will certainly shift the mobile market.
Lastly, an interesting tidbit from Inter Miami.
A professional soccer club in the Miami area.
They are the first in Major League Soccer
to live stream their games over their own
OTT service.
Fans living within 100 miles of Miami will
be able to stream these local broadcasts.
This is still very new, but could provide
a new outlet to reach hyper local and engaged
audiences.
That’s all for this week’s Market, Share.
My name is Danny, and I hope your Labor Day
weekend is labor-free!
