Today we will talk about Attention Insight Software
Hi Guys, My name is Kripesh Adwani
And I help you in taking a better software purchasing decision
So we will know about Attention Insight
This is a tool, which is getting at a price of $59 at AppSumo
So we will know it in detail and what all it does
What are its Pros and Cons and who all should take this tool or avoid it
So you are getting this at $59 for lifetime
You will get its affiliate link below, which means, when you will purchase it, I will get the commission, without you paying any extra cost
This helps me in creating detailed unbiased videos
So attention insight is a heatmap generator tool
Heatmap basically tells where you are getting attention in an image or a page
So it works on the basis of AI
Usually the traditional heatmap generators, like "Neil Patel's Crazy Egg Tool"
Which works on the basis of mouse and clicks and on that basis, it is used to generate a heatmap
So this is a design analysis tool, which works on the basis of AI
It checks where the Human Eye would place its attention first in an image
So I will tell you about its demo
So as soon as you log in, you will click on this screen
Basically, it will tell wherein the image, I will get the maximum attention
The image can be the landing page or the app screen or the e-commerce store
The Email/ Subscribe button, all this would be known by it
So I have uploaded for up to 3-4 landing pages
So I have to see where I will get the maximum attention
I will Turn on the feature of Attention Heatmap, and the red area will show up to where the maximum attention is, then there is orange and green and blue
Then you can also see the percentage of attention that it would be 41%, 3% on login and then on register
So this is an appropriate scenario and I don't want that I get attention on the logos and the menu bar, so it should not happen
This is proper for me and If I want to see and know, how much attention I am getting
So for that, I will enter the term Graphic, and then I will click on "Calculate Attention" and it will provide a rough percentage
Here it is telling that I am getting 36% attention
Likewise, I have another Image, which I liked the most
So in the Attention Heatmap, I can see that there are various points at which attention is showing up
Talking about the percentage of attention
There is 2% attention, I am wanting it to be a 3%
So it is good by looks, but it is not of my use
It depends on the type of use case: If you want attention on the image part, then you can design your pages in that manner
I want that it comes to my call to action button and the attention comes over to the text first
So I will reject this image as the attention is coming over some other place
When I click here and calculate attention
So it is 39% on this graphic which is quite high,
In the same manner, I have another image where attention is just ok
Then there is another image
There is a problem in the search bar
In the search bar, there is the attention of 5% which I don't want
So I will remove this image, I want attention on the text and graphic and not on the search bar
So I will remove this image also
Then I have put this image for testing
If I put this for attention then the attention is on image and on the logo
Percentage of attention is 3% and attention is on logo and text
So this is a proper image for me
My use case is I want attention on the text and on the CTA then I will select this image
So you should have the use case, as to how you can use this type of tool
Then you can upload it and make a better decision
There is an option of comparison, I will tell you about this, this is also quite interesting
Comparision has stories
Suppose I have to run ads
So I have to run the Instagram stories ads
So I am having a total of 5 images
Now I want that the attention should go over the text and somewhat on the graphic
Now it also tells the clarity, as to how much  your image is clean
Now how does it makes the clarity score, what all are the factors and how it can be improved so, this tool doesn't tell that
In this video, I won't focus on the clarity
Clarity above 60 is good
we will put our focus on the attention and the heatmap
So I am having 5 images and then I turn on the heatmap option
So here is the heatmap
Now here the heatmap is decent in this image
Then in the screen 2, the heatmap is divided among different areas
I don't want scattered attention on my image, so I will discard this image
So this is the heatmap in this image which is decent
The heat map is perfect in this image
I liked this image
So I will turn on the percentage of attention which is 51% and here on the other image, it is 18% CTA
So I have this image left
This image is also good as it has 51% CTA, but as I told that there is scattered attention, so I will discard this image
Then there is 61% CTA on this image above
So this image is good and I have also liked this image of 73%
So among those 5 images, I will use these 3 images for the Facebook ads and then I will do the A/B Testing
Now this tool won't replace the traditional A/B Testing
You test through data and with different users you show images and then you collect responses from them and then you conclude to a result, so this is not for that
This is for that step where it will act like a filtered step where I am having all the 5 images and I don't want to test on that
I won't run my ad on all the 4 images, as I want only for 3 images, which is sufficient for me
Plus this tool can be also where the A/B testing is not available, affordable or it is for less time
For example, I want to make an app and I am having the designs and I want to quickly select among them
I do not have time to conduct A/B tests on that or wait for months for the result
In that scenario, this tool would help me
In clear terms, it is a design analysis tool which helps you in making the better designs which would convert
Talking about its plans, it starts with $59
You can make 100 design in a month in this plan
If I will upload an image, so this would be a design and then it would be another design
Likewise, I can make up to 5 designs
So 100 designs in a month are decent and sufficient for me
If you want for more designs you can take over the next plan for $118
If you want for 300 designs then you can take this for $177
There is an option to remove branding, so as soon as you do so it, at the right-hand side they provide you with the watermark
So if you want to remove the watermark then you would have to take the higher variant for $177
For me, this watermark doesn't matter at all, as I have to test my designs
According to me, they are providing at a good price,
If I compare it with a popular heat mark tool, so Crazyegg pricing is from $24 and it goes for up to $249 per month
So it is very expensive when compared to the heatmap converter tools, as they are quite expensive
This tool by Neil Patel, depends on the mouse clicks so this data is also collected
They will track data and its permissions should be taken from the user
So it will collect data
Here, you don't have to collect any sort of data
Crazyegg will take a bit of time, it will check users count for up to 2 months for users to go up by 20k, then it will provide a proper data
Attention insight won't take any time, it will provide instant results
Talking about the company, they are a part of the European Union and they are a part of 10-20 members
And around €200k they have got the fund
So it looks good, as it was founded in the previous year itself, so it's a new company
There are many improvements going on
They also have a product roadmap
I like to see every product's roadmap
They have a chrome extension
As soon as I click on scan
I take a screenshot and then it would scan and give me analysis report
They have plugins for Adobe XD, Sketch
There are some video lessons
If you are using Adobe XD and sketch then you can directly use it by downloading it
There are a lot of things that are about to get introduced
They have also mentioned the things they are about to introduce in the future
So it looks good as they have a good plan for 2021
Talking about its Pros
It doesn't collect data from users, I get 100 designs per month and I think it would be sufficient for some users
If you want, you can take some other plan
Tests don't take time,  if I do by traditional manner or A/B testing or Click tests
Then also it will take time to bring out the results
So this would turn out to be a great tool for the startups and the solo entrepreneurs
Then you can use this tool on the competitor's website
You can use it to analyze on competitors landing pages so that you can find out the type of attention they are grabbing out or the heatmap they are using for their users
Then they have fast and good support, in my case
They solved my problems and they are friendly, at least for now
Talking about Cons,
They have good support but since their product is new you will find bugs
I will tell you about the bug I found out
So I will head on the Study --> Stories--> Comparision
So I head onto the Stories
I loaded images, so only 1 of it and then the rest of it wasn't able to load
Then I contacted the support, and as I said the support was fast, so they quickly solved the queries
So the support is good but the product is not ready yet
There are bugs and chances of improvements in future
You will find many changes in the UI and there will be changes happening into it
It is very new, it is still in beta, there are chances of improvements
There is another Con, which is related to branding,
Most of them don't like that they have provided their branding
If you take the $59 plan, you will find branding and its watermark
Third Con is, it is good but it can't replace the additional A/B Testing
This tool is not for it even, so if you are doing traditional A/B Testing then this tool cannot replace it
So whether you should buy this tool or not?
In my opinion, if you are a startup and you do many designs, or you are related to the conversion-related work then the tool is for you
And if you haven't used any heatmap, this would be a good one to start with
Like, I work on the app, websites, youtube thumbnails, and designs
So, this tool is going to be useful to me as I am going to use it frequently
So if you are going to use it frequently and,
You have an e-commerce store, app or landing pages,
Or any work that is requiring a lot of conversions
Like courses and anything that is used for selling, so this heatmap is going to be the useful one for you
If you have a simple blog, then this is not recommended for you, at present
Instead, it would be better that you spend on other SEO Tools
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So I will see you Guys Later, Goodbye
