IT WAS SOMETHING THAT THE COMPANY HOPED TO CAPTURE IN ITS
COMPANY HOPED TO CAPTURE IN ITS FIRST PICKUP TRUCK.
FIRST PICKUP TRUCK. BUT THIS WEEK’S ROLLOUT DID NOT
BUT THIS WEEK’S ROLLOUT DID NOT GO AS PLANNED.
GO AS PLANNED. A BOLD ROLLOUT, COMPLETE WITH
A BOLD ROLLOUT, COMPLETE WITH SMOKE AND LIGHTS.
SMOKE AND LIGHTS. THE TESLA CYBER TRUCK IS OFF TO
THE TESLA CYBER TRUCK IS OFF TO A BUMPY START.
A BUMPY START. THE PICKUP TRUCK BILLED A
THE PICKUP TRUCK BILLED A DIFFERENCE TO OTHER PICKUP
DIFFERENCE TO OTHER PICKUP MODELS.
MODELS. ABLE TO WITHSTAND A
ABLE TO WITHSTAND A SLEDGEHAMMER, THE TEMDEMO MOVED
SLEDGEHAMMER, THE TEMDEMO MOVED TO BE WHAT ARE SUPPOSED TO BE
TO BE WHAT ARE SUPPOSED TO BE SHATTER-PROOF WINDOWS.
SHATTER-PROOF WINDOWS. >> MAYBE THAT WAS A LITTLE TOO
>> MAYBE THAT WAS A LITTLE TOO HARD.
HARD. >> Reporter: NOT QUITE.
>> Reporter: NOT QUITE. ON THE SECOND TRY.
ON THE SECOND TRY. NOT ANY BETTER.
NOT ANY BETTER. >> IT DIDN’T GO THROUGH.
>> IT DIDN’T GO THROUGH. >> Reporter: AFTERWARD,
>> Reporter: AFTERWARD, CO-FOUNDER AND CEO, ELON MUSK,
CO-FOUNDER AND CEO, ELON MUSK, TWEETED, DURING PRACTICE, IT
TWEETED, DURING PRACTICE, IT DIDN’T SCRATCH THE GLASS,
DIDN’T SCRATCH THE GLASS, POSTING VIDEO AS PROOF.
POSTING VIDEO AS PROOF. TESLA STOCK TOOK A HIT OF ITS
TESLA STOCK TOOK A HIT OF ITS OWN, DOWN 6% ON FRIDAY.
OWN, DOWN 6% ON FRIDAY. REACTIONS WERE MIXED.
REACTIONS WERE MIXED. SOME HAILING THE NEW MODEL AS
SOME HAILING THE NEW MODEL AS THE FUTURE.
THE FUTURE. OTHERS SLAMMING EVERYTHING FROM
OTHERS SLAMMING EVERYTHING FROM THE DEMO TO THE DESIGN, WITH ONE
THE DEMO TO THE DESIGN, WITH ONE COMPARING IT TO A KINDERGARTEN
COMPARING IT TO A KINDERGARTEN DRAWING.
DRAWING. >> IT WAS KIND OF A DISASTER IN
>> IT WAS KIND OF A DISASTER IN TERMS OF OTHER LAUNCH EVENTS.
TERMS OF OTHER LAUNCH EVENTS. IN TERMS OF THE TRUCK, IT’S THE
IN TERMS OF THE TRUCK, IT’S THE WOW FACTOR, THE MAD MAX, "BLADE
WOW FACTOR, THE MAD MAX, "BLADE RUNNER" TYPE THING.
RUNNER" TYPE THING. >> Reporter: WE’VE SEEN ELECTRIC
>> Reporter: WE’VE SEEN ELECTRIC CAR DEMOS SHORT OUT BEFORE.
CAR DEMOS SHORT OUT BEFORE. INFINITI ROLLED OUT ITS
INFINITI ROLLED OUT ITS INSPIRATION, A PRECURSOR TO ITS
INSPIRATION, A PRECURSOR TO ITS FULLY ELECTRIC SUV.
FULLY ELECTRIC SUV. BUT DURING THE DEMO, THE CAR DID
BUT DURING THE DEMO, THE CAR DID NOT DRIVE ON-STAGE AS PLANNED.
NOT DRIVE ON-STAGE AS PLANNED. >> YOU CAN’T SEE IT.
>> YOU CAN’T SEE IT. BUT IT IS HERE.
BUT IT IS HERE. >> Reporter: AS FOR MUSK, HE
>> Reporter: AS FOR MUSK, HE KEPT THE SHOW ROLLING, DESPITE
KEPT THE SHOW ROLLING, DESPITE THE UNEXPECTED DETOUR.
THE UNEXPECTED DETOUR. >> WE’RE GOING TO BE OFFERING
>> WE’RE GOING TO BE OFFERING RIDES IN THIS ALL NIGHT.
