Hello there, my name is Richard McMunn from
the Interview Training Company PassMyInterview.com,
and in this tutorial, I'm going to teach you
how to write a brilliant cover letter!
Now, it does not matter which job you are
applying for, I promise you, by the time we
get to the end of this tutorial, you will
know how to write a brilliant cover letter
that is guaranteed to get you an interview.
So, please do stick around and watch it from
beginning to end.
Now, before I get into the cover letter tips,
and the cover letter example that I've got
prepared for you, a very warm welcome to this
tutorial.
As I say, my name is Richard McMunn.
That's me there in the center.
I'm a former fire officer and for the last
20 years or so, I've been helping people to
pass interviews, complete job applications,
and also to create brilliant cover letters
that get them a job interview, and beat the
competition.
Please do SUBSCRIBE to my channel by clicking
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And also, I'd very much appreciate it if you
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Thank you.
Thank you very much.
So, let's get straight into the content so
you know how to create a brilliant cover letter.
First and foremost, what is a cover letter?
What is the purpose of a cover letter?
Well, a cover letter is designed to accompany
your job application, and it must sell your
key skills, the qualities you have and also
the experiences you've gained so far to demonstrate
you are the perfect candidate for the job.
So, with the cover letter, we want to make
sure it shows the person reading it that you
are the best candidate.
OK.
So we need to take a bit of time to create
it for your particular job.
Now, that does not mean it has to be long.
It does not have to be long in nature.
And it is really easy to create a brilliant
cover letter.
But let me give you three top tips for creating
the perfect cover letter before I give you
my cover letter example.
Tip number one.
Keep it short.
Keep it concise and above everything else,
make sure it's positive in nature.
So, it does not need to be lengthy.
Simply because the hiring manager or the person
reading it, they don't have the time to read
through reams of text and pages.
The best cover letters are short and powerful
and are just one side of A4.
So that's brilliant, your cover letter should
only be one side of A4.
I've had them before come through for jobs
for me and they've been two, three, four and
sometimes five pages long!
I do not read them.
One side of A4 is perfect for a cover letter.
Tip number two, make sure you load your cover
letter with powerful key words and phrases.
So, if you think about it, the Hiring Manager
who reads your cover letter, they will have
read many of these before.
Therefore, we need to make sure yours stands
out from the other applicants.
And to achieve this, we can make it unique
by inserting a number of positive keywords
and phrases such as I am professional, I am
self-motivated, I am a determined and enthusiastic
person, I am confident and I am also a great
team worker - of all those kind of key words
and phrases that are positive go to help demonstrate
that you are the right person for the job.
Tip number three, don't make any spelling,
grammar or punctuation mistakes - very, very
important.
If you do, then your cover letter and your
application is likely to end up in the bin.
So make sure it doesn't have any spelling,
grammar or punctuation mistakes.
And I've created a cover letter for you that
is great that I'm going to come onto in a
second.
So it's really important to make sure your
cover letter has zero mistakes.
So what do we include in your cover letter?
Let's break it down into five things.
Number one, you have to have a professional
introduction.
And I'm going to tell you exactly what to
write.
So, give them a professional introduction.
Number two, then tell them who you are and
the reasons why you are applying for this
job.
Number three, then go on to explain the skills,
the qualities and the experience you have
that are a perfect match for the role you
are applying for.
Then number four, this is probably the most
important element of a cover letter.
Give them a powerful CLOSING STATEMENT.
Say something at the end that makes them want
to interview you.
That makes them want to hire you and then
provide them with your contact details at
the end.
Give them two things.
Telephone number that they can contact you
on quickly to invite you to the interview.
And then finally an email address, a professional
looking email address, and make sure you check
your emails quickly.
So if they contact you, don't spend days before
you reply.
Get back to them quickly.
And also, in respect of your contact telephone
number you give them, if there is an answer
phone message, make sure the message is professional.
So, what to include?
Number one, that professional introduction
is an absolute must.
So when you start off your cover letter or
the cover email, make sure you start off with
Dear sir/madam.
Exactly that highlighted in blue.
Don't say “to whom it may concern”, if
you use Dear sir/madam, then you're covering
all angles.
But it makes you come across in a professional
manner in respect of your communication, you’re
being formal.
Then, the second thing, the job you are applying
for.
Provide an introduction that tells the hiring
manager the name and the position you are
applying for.
So, here's what to write.
“I am writing to apply for the position
of administrative assistant with your company
as advertised on, and I've put there Indeed.com.
So, all you would need to do is change the
role.
So, change Administrative Assistant for the
role you're applying for and then change Indeeed.com
for the website that you found the job advertised
on.
So, “Dear sir/madam, I am writing to apply
for the position of Administrative Assistant
with your company as advertised on Indeed.com.
Just change those two parts.
The next thing.
Number three, who you are and why you're applying
for the job.
So, this aspect of the cover letter should
only be a few lines long, but it needs to
include details of you as a potential employee
and the reasons why you've applied for the
job.
Here's a great example.
“I am a positive, enthusiastic and self-motivated
person who understands the importance of customer
service and great attention to detail in a
role of this nature.
I am applying for this job because having
researched both the job description and the
person specification, I believe the experiences
I've gained in life so far are a perfect match
for the position.”
So, that is a great, a great paragraph to
put in your cover letter.
So, do the Dear sir/madam, then the job you're
applying for, and then put that in there as
well.
Then the next part number for details of the
skills and qualities you possess that are
relevant to the role.
So during the next stage of your cover letter,
list any skills and qualities you have gained.
So, they are a perfect match for the job description
and the person specification.
Here's what you should write.
“The skills, qualities and attributes I
possess that will be of benefit to this role
are as follows.
An ability to work hard as part of a team
to achieve the company goals and projects.
High levels of customer service and care.
A desire to continually develop within the
role so I can continue to contribute positively,
an honest, reliable and professional approach
to my work.
Able to follow rules and procedures.
A willingness to take on all tasks regardless
of their complexity.
And a positive and enthusiastic attitude to
my work.”
All of those things are attractive to an employer.
Then number five, a powerful closing statement.
What do you say at the end?
So, at the end of your cover letter, include
a powerful and positive closing statement
that goes on to explain why you are the best
person for the role.
Here's what I would put.
“I fully appreciate you need to employ someone
within this position who can not only deliver
on their promises, but who can also work as
part of a team to carry out the daily tasks
and objectives you need completing.
I strongly believe I am the best candidate
for this position and would very much appreciate
the opportunity to attend an interview.”
That's a great, powerful closing statement.
Then number six, the correct sign off at the
end of your cover letter with your contact
details.
So, the final aspect of your cover letter
is to sign off correctly.
So if you've used.
Dear sir/madam, which you would have done,
finish off with Yours faithfully.
That's really important.
So you should also include your contact details.
Don't forget - mobile phone number and also
an email address that you would respond to
quickly.
Now I'm going to cover, give you my full cover
letter example right now.
But if you want to download 7 ‘Ready-to-go’
cover letters that I've written for you, and
you just pick one of them, click the link
at the top right hand corner.
It will take you through to my website, PassMyInterview.com
and you can find out how to download my 7
BRILLIANT COVER LETTERS that are pretty much
guaranteed to get you the job and put you
ahead of the competition!
So, here's our full cover letter example I've
got for you.
Here we go.
“Dear sir/madam, RE: application for, and
then in yellow you insert the name of the
position and the reference number, if there
is one: “I would like to apply for the above
position, and having read the job advert and
job description, I believe I possess the right
qualities and skills to carry out the role
to a high standard.
I am a positive, enthusiastic and self-motivated
person who understands the importance of customer
service in a role of this nature.
I believe the life experiences I've gained
so far would enable me to deal with your customers
in a positive manner, in line with the expectations
of the role and also in respect to the code
of conduct required by your organization.
The key skills, qualities and attributes I
have that I feel would be beneficial to the
role include: A reliable, trustworthy and
flexible approach to all tasks; Being able
to maintain a genuine, happy and positive
demeanour whilst at work; An understanding
of how important customer service is within
the role; Able to communicate professionally
with all customers and clients; An ability
to work under pressure and complete all tasks
in line with the job description; Assisting
the other team members whilst carrying out
their duties.
If I am successful in my application, I believe
you will be impressed with my positive attitude
to work, my ability to deliver excellent service
and also my ability to learn the role quickly
and reliably.
Yours faithfully.
And then you would put your full name and
also your telephone number and your email
address.
So, that's a perfect cover letter.
And don't forget, if you want to download
my full set, If you click the link in the
top right hand corner, I've got SEVEN ‘READY-TO-GO’
COVER LETTERS that you can use and you just
fill in the blanks that I've highlighted.
And you are good to go.
I hope you enjoyed that tutorial.
Don't forget, subscribe and please do hit
the like button.
Thank you very much.
And if you've got any questions, put them
in the comments section below and I wish you
all the very best in your pursuit to creating
a brilliant cover letter.
Thank you for watching.
