Have any of you imagined formula one without
Bernie Ecclestone?
Not me.
Well, besides the normal march of time, still
not.
But to imagine Formula One as a massive category,
as the new owners, Liberty Media have mentioned?
That´s another thing.
Because thinking of massive, brings to mind
WWE, NFL, even NASCAR.
Considering how popular is NASCAR compared
with more complicated series in the US like
IMSA Wheatertech or Indy Car...
and by complicated I mean the circuits, as
much of the NASCAR series is run on oval circuits
opposed to the intrincate circuits used by
the above mentioned, and other series, like
DTM, World Endurance Championship or...
Formula One?
The thing is, I know a lot of people were
dissapointed 4 years ago with the new regulations
that, among other changes, made the cars sound
a lot less agressive than in the recent past.
As a friend of mine said, now the cars sound
like a walk in your neighborhood.
Well, he may be exagerating, but you get the
point.
Also, the rising of the excellent Formula
E, or electric, with the use of social media,
a fan boost for the preferred drivers and
an agressive launch of spots and commercials,
specially in the countries were the category
races, made Formula One look like old school.
But don´t get me wrong, in that regard, I
love old school.
My point is, if someone doesn´t like the
motor sport in any of its incarnations, it
doesn´t matter how much Liberty Media invests
in advertising, they are not going to get
many more fans just by doing that.
So, maybe, “massive” is not the tag the
category needs,
but maybe more attention to details in the
calendar, the circuits, the media... and let’s
not forget the most important... us, the fans.
And in the end, Formula One races in Monaco...
forget about massive.
Well, do not forget to hit like and to subscribe.
See you next time.
