what is up people today I have five
practical typography tips for graphic design
you can use these to really
improve your typography within your
graphic design projects if you want to
skip the intro move to the timecard in
the corner
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five typography tips for graphic design
the very first practical typography tip
for graphic design is that you must keep
in mind our phones talk in a way that
they appear there's a deeply rooted
psychological association with certain
types of fonts how people instinctively
have an view in typography take these
examples on screen right now if you look
at them and the font selection seemed
very poor the reason is that there's a
major disconnect between the visual
personality of the font selections and
the words written to them you will never
see a funeral directory have their local
in Comic Sans for example but then again
I think there shouldn't be any logo in
existence that uses Comic Sans
once you've chosen a font for your
design it's a good idea to choose a
secondary fund back cents the first you
want to get for contrast in front strike
weight so maybe once they come on thin
also a good technique to mix up the
serif and sans-serif fonts the idea is
not to cause visual confusion when you
pair fonts together they should
complement each other in some
differences but should both be legible
this practical typography tip comes in
handy when working on things such as
logo designs trap lines and also main
Poly's of text or subheadings in
magazine design when you're using your
fonts or such things as headings or
captions or magazines for example you
can use size in specific areas for your
design to grab or to draw attention if
you simply write out your tags in a
standard manner
you're not going to draw much attention
in the same way as if you use the second
layout this is marketing 101 and a great
typography tip for graphic design to
keep in mind you have all heard of the
phrase less is more and this phrase
applies perfectly into the world of
typography with in graphic design it is
a common mistake to come together
typography too close without having any
room for it to breathe instead try
adding more space between the typography
and if you can stay away from the edges
of the design the last practical
typography tip for graphic design seems
quite obvious but you might be surprised
about how many times designers forget
the main purpose of the typography and
that is the design needs to be read so
make sure the viewer can actually read
the words take into account things such
as kerning ie the space between the
lettering the color of the topography in
relation to the background leading which
is the spacing between each line and the
style of the typeface itself
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design your future today Pierce
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