Hi, I’m Massimo Bottura and I’m happy
to tell you that I’m starting a new story
with an old friend: Grundig.
Why Grundig?
Because I found a company who shares the same
value that I believe in.
My philosophy, to believe in quality…
I’m obsessed about quality.
Technology helps me make visible the invisible
and great humanity and attention towards others.
We will work together, me and Grundig, to
develop new ideas that match product and technology,
obsessed about quality, that will make your
life a better life.
And it’s going to go in every single house.
In your house.
Why did I choose Grundig?
No!
It’s Grundig that has chosen me because
they were so interested in, not Massimo Bottura
as a famous chef, but Food for Soul as the
idea behind Osteria Francescana.
So, I work with them for three years, they
helped Food for Soul so much that I said “This
company is the right company to work with
because they are listening to what I have
to say”.
So, I decided to work with them side by side
to make the world a better world.
