[Antonio Borja] So for this project,
for the Innovative Packaging Experience,
we decided to have Graphic Design
create the whole branding around the experience,
and have the Industrial Design students
create all of the hardware necessary
to enable that experience.
[Phil Hamlett] Packacking used to simply function
as a vessel through which products
find their way into people's hands.
But the expectation now is that
it actually delivers something
that's more meaningful and more significant.
[Tommaso Vielmo] My favorite part
of the project would be the uniqueness of it.
Like the packaging ...
you know, it's never been done,
a package design for a golf club,
so I wanted to create something
that was more than a package.
So when you unfold it, it calibrates,
and it helps you understand
how the technology works.
[Hamlett] The key to success
for almost any collaboration
is a willingness to collaborate, right?
Design is a team sport,
so we oftentimes find ourselves
working in close proximity
with people from other disciplines.
[Vielmo] Collaborating with graphic design students
was really nice because I learned attention to detail.
So it was really interesting to see
how they think differently from industrial design.
[Tyler Balogh] It's a great opportunity be able
to work with the Industrial Design department
to create something new and unique.
[Borja] Our students are actually
gaining a process that will serve them well
even if they do work with creatives
from other disciplines.
[Balogh] I think it was
a very real-world sort of scenario,
working with an industrial designer,
and working together to create
something new and innovative.
[Borja] They get to work in interdisciplinary teams.
It pretty much mirrors what they're
going to be doing in the industry.
Rather than just being with
like-minded people from their department,
they're able to collaborate with creatives
who are approaching the problem
from a slightly different perspective.
[Thomas McNulty] There's a great deal
from not only collaborating with departments,
but we learn different skills,
we learn different abilities,
and that really translated
to a very rewarding outcome.
This is what we're doing.
Take a process, learn about the subject,
really build case studies so that
we are designing the proper element here.
