Hello everyone, and
thank you for joining.
Nothing in this world is
now taken for granted.
And as we're embracing the change,
and having swampUP virtually this year.
I'm happy to welcome
you to our user conference.
The frogs, the JFrog employees
has crafted an amazing,
amazing user conference for
you and a devops conference.
This is also a great opportunity
for me to say, thank you to my team.
That was an awesome operation
made by the frog for the community.
Nothing sounds better
than your own community.
So, I also wanted to
thank our speakers,
that prepared those
amazing thoughts
and going to share their
best practices with you.
And obviously this wouldn't happen
without the great partnership of our sponsors
that keep building
the community with us.
Just a year ago,
I was standing on swampUP stage
back in San Francisco stating that by 2020,
every company will
be a devops company.
The world has changed more
than I ever could imagine.
We are walking from home.
Our kids are learning from home.
We are expecting everything
to be remoted, elastic, agile.
And if this is not digital
transformation, then what is?
Over 50% of the
global GDP will come,
will be generated by companies
that adopted digital transformation.
So what I tell you today;
is that while we can,
software cannot be locked down.
Digital companies are going
faster because of three reasons:
number one, they're
adaptive, they adopt better.
Number two, they are faster.
And number three, they
are driven by low touch.
They expect to see a different
kind of user experience,
a different kind
of user at the end,
that requires everything
to be easy to unbold.
And this new reality is here to stay,
you hear it everywhere in the world.
You hear it from the
healthcare institutions,
and you hear it from
software companies.
This new reality
is here to stay,
and as we're embracing the change,
and becoming more adaptive,
it doesn't mean that
you are the change.
With the rise of communities,
with the rise of these software community,
the open source community, the foundation.
What we see is that
together we are the change.
And together software is being
built by developers for developers.
At least, this is how
we work in JFrog.
We give you software that is
being built by developers for you.
And this was our
philosophy from day one.
We founded JFrog
over 10 years ago,
and disrupted the market
by creating a new category.
Before JFrog there was
no binary management.
And what we said is that when we
look to the future in a very naive way,
we said that this amount of software
cannot land on this infrastructure.
Therefore, we have
to change the rules,
and we started with
providing you artifactory;
a universal package management,
a binary repository manager.
The second step was,
taking it to the enterprise,
after the community
early adopting.
Taking it to the
enterprise means,
that we had to scale with
you, to scale to infinity.
And when in 2013-2014,
we released the first HA version
of a Binary Repository Manager.
We became a year
after, two years after,
the providers of the biggest
Docker registries of the world,
the biggest NPM
repositories of the world,
the biggest Java
repositories of the world.
Because you could scale, and you could
trust solutions that are coming from JFrog.
In 2015 and 2016,
we also started to see that
security start to shift left.
It started to shift left,
not just because of the solution,
not just because of the technology,
but because of the
need to be faster,
and the Seesaw of the
organization became a bottleneck.
Therefore shifting
forward the developer.
Expecting the developer to be
a combo of someone that builds,
but also take the responsibility
for the deployment.
Also gave them, the
developers, the authority
to build a better
security in the pipeline.
Building a better security in
the pipeline basically means,
that you have to scan your
dependencies, your metadata.
You have to open images.
You have to look few
teardowns to your containers.
We came up with
the X-ray in 2016,
and the DevSecOps coined, the
phrase was coined later this year.
Universal is not the philosophy
in JFrog it's beyond that.
It's in our DNA, you called
us the Switzerland of DevOps.
And when we said
that we are not here to educate our
users whether they want to use Java,
or .net, or Docker or RPM.
Other claim that Docker registry
should come from one company,
and Maven repository should
come from one company,
and NPM should come
from one company.
Obviously, you look around those
companies are not here to claim that anymore.
Every company wants to
have a universal solution,
so they can scale faster,
and they will have
the freedom of choice.
Freedom of choice means
that it's not just your
universal tool stock.
It's also where you
want to deploy it,
and how you want to run it.
And if you want to run it on
a self-hosted mode, go ahead.
If you want to have it in
the cloud, we will support you.
You have to require
an identical solution
so you will not waste time in
learning what these tools are doing.
So having a hybrid, a full hybrid
solution as a self-hosted version,
in a self-hosted
version or in the cloud,
is also another layer of
the freedom of choice.
Speaking of which multi-cloud,
avoiding vendor lock-in,
making sure that your assets
are not just placed in one region,
but multi-region is
the full hybrid solution.
Not just hybrid, but also
multi-cloud and multi-region.
Supported by technology
that looks the same whether
it's self-fostered or in the cloud.
Earlier this year,
we were very excited to
release the JFrog platform.
The first hybrid end-to-end
universal platform,
to provide you all the DevOps tools from
your git repositories to your kubernetes.
But the secret of the swamp,
is not about knowing what will be the
next milestone in the journey of DevOps.
The secret of the swamp
was listening to your pain,
and come back with a solution
that serves you better than
what you have in the market.
Now based on this success.
I'm here to share with
you the future of DevOps.
And this is why we coined the
the slogan of DevOps Fast Forward,
to be the theme of swampUP 2020.
I'm going to share with you the
path of DevOps in the next leap.
And guess what?
Again it's going to be
focused on binaries.
Today, in Yoav Landman,
our CTO and co-founder session
you will hear about the
importancy of binaries,
why binaries matter?
And how binaries' operation
is going to serve you better
in the continuous release
life cycle of your software,
and the future of DevOps.
I guess you all heard by now,
and obviously got the copy
of our book Liquid Software.
This is beyond just
a vision in JFrog.
This is our religion.
This is who we are.
This is what defines JFrog
and Liquid Software, as was
determined by Fred Simon
our co-founder and
chief data scientist,
Liquid Software vision
will not be fulfilled,
until the software will be
deployed at the edge point.
And what you start
to hear as EDGEOPS,
is where DevOps is going to.
In today's presentation,
presented by Dror Bereznitsky,
our chief product officer.
We're going to talk about the next
generation of software distribution,
and how this is related to binaries,
and to release bundle of packages.
We are also going to speak
about fearless releases.
What's the point of
having a fast pipeline
that produces a lot of
software and deploy everywhere
if it's not secure.
So how can we use the meta-data
and the information
provided to us by binaries,
in order to be better secure.
Dror Bereznitsky in his session
is going to cover that as well.
And the automation is only a
mandatory part of everything
that we do we DevOps.
Avi Cavaleur, our
VP of engineering
is going to speak about the new
generation of continuous integration,
and continuous deployment.
Yes continuous deployment
and continuous integration was
here 5 years ago, 10 years ago.
Some of you use different tools
in order to automate your software,
and software creation.
But in today's cloud native world;
you need more than these tools.
You need tools that
can take your software
between the different gates
in the old DevOps Pipeline
and deploy it in the
cloud native world.
Avi Cavale is going to share
with you what's the difference
of a company to create a CICD
with the binary mindset versus others?
Satya Nadella, CEO of
Microsoft stated a few years ago
that every company
is a software company,
and if this is true,
then I will say,
that all companies will
be disrupted by DevOps.
We are looking forward to
fast-forwarding DevOps with you.
Enjoy swampUP.
Thank you.
