- Hooch is an existing
hospitality perks app,
with over 200,000 users who
currently enjoy discounts
at over 100,000 hotels,
restaurants and bars.
As loyalty specialists
there's many things we like
about the existing Hooch app,
including its elegant design,
handy geolocation services,
extensive list of offers,
a tiered membership model, and
a great advocacy program.
It has just been missing
a loyalty play, until now.
TAP Coin is taking the Hooch
experience to the next level
by integrating blockchain
and rewarding customers
for the everyday purchases
they're already making
through the Hooch app.
So now, Hooch customers
will get an additional 10%
of their spend back in
cryptotoken TAP Coin.
Hooch has some pretty
big-name brands like Bacardi
and Paramount currently
using their app to advertise.
But this new blockchain
marketing approach will allow
advertisers to reward users
for their data and attention
with TAP Coin, optimising
the advertiser's budget
and giving the users a
personalised experience.
TAP Coin is first being
introduced into the Hooch app
as a proof of concept to Hooch's
humble-sized group of 200,000 users.
But the program is designed
to be rolled out to 50 million
users across dozens of
existing top consumer apps.
Finally, the sizeable
foundation of members
we've been dreaming of.
Finally, a merchant network
of over 100,000 signed
prior to launch.
Finally, a program which can
be layered over existing apps.
TAP Coin have a robust road
map, and we like Hooch's
proven market penetration and
ability to operate at scale.
A true killer combo.
We suspect we'll see a nice success story
come from this one, which
is why I'm giving it
a four-and-a-half out of five stars.
To learn more head to
blockchainloyalty.io, a global
resource centre for all
things blockchain loyalty.
