- Do you want
customers who are loyal
and come back time
and time again?
We're going to show
you the four keys
to customer loyalty
on this episode of
The Dave Lorenzo Daily.
(upbeat dance music)
Hi, I'm Dave Lorenzo.
Welcome to another edition
of The Dave Lorenzo Daily,
we're here every day.
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with a fantastic interview
designed to help you
do this and sell more.
Thanks for joining us,
and today we're
going to talk about
the four keys to
customer loyalty.
That's right, there are
four things you can do
that will make your customers
stick to you like glue.
The first thing you
can do is communicate
with your customers frequently.
People who purchased
something from you
have literally invested
in you and your success,
they want to hear from
you over and over again.
So if they've purchased from you
I want you to communicate with
them at least once a week,
preferably two or
three times a week.
let them know what's
going on in your world,
let them know about
the value you provide,
and invite them
back in to sample
some more of the
value you provide.
Whether you sell
products or services,
these people want to
be part of your world.
They've invested in
you, don't hesitate
to communicate with them
as frequently as you can,
because frequency of
communication builds trust.
The second key to
building customer loyalty
is to demonstrate your
value and make sure
they see you
demonstrating that value.
They need to know about the
value you're providing to them.
I'm talking about
your customers,
they need to know about
the value you're providing.
Show them in multiple ways
the return on investment
that they are receiving,
because perception is reality.
They have to understand
the value you're providing,
you gotta tell 'em about it,
it's not just good enough
for them to experience it,
you have to say, "hey look
what we've created for you,
"this is the value
that our relationship
"has delivered to you, to
your family, to your life."
If you show them the
value you're providing
over and over again, they
won't be able to forget it
and that is
critically important.
The third way to create
customer loyalty,
phenomenal customer loyalty,
is to put money in their pocket.
That's right, you've got to
put money in their pocket.
Refer your customers, refer
your clients business,
connect people you know
with your customers
as frequently as
you possibly can.
The reason this is so
important is because
you are not only
delivering value for them
in the form of a
product or a service,
you're also delivering value
in the form of customers.
When you help your customers
succeed, you succeed.
Refer your customers as
frequently as you can,
that is one of the best ways
to ensure customer loyalty.
Think about it, you
know lots of people
who need products or services
your clients, your
customers provide,
start sending them to your
customers as soon as you can.
Putting money in someones pocket
is one of the best ways
to build a relationship.
The fourth way to grow your
relationship with your customer
and to cement the
customer loyalty,
to create glue that bonds
the two of you together,
is to ask for a testimonial.
If you want customer loyalty,
you need to ask
for a testimonial.
Why?
Because when someone
gives you a testimonial
they want to live in
congruence with their words.
So if somebody goes on video,
and they give you
permission to use that video
in commercials, and on websites,
and they write down the words
that they've said in the video,
and they give you permission
to use those words
in print advertising,
they then feel
an added boost to the
loyalty they have for you
because they want to
live in congruence
with the words they've said.
It's a psychological principle
and it is immutable
like the law of gravity.
Once someone tells
other people about you
and the good things you provide,
and how happy they are
as a customer of yours,
they will want to live in
congruence with those words.
They will want to
live out those words
because they will wanna feel
true to what they've said.
In order to cement
that customer loyalty,
you need to ask for testimonials
from people who are
your best customers.
This will make certain
that they stay with you
through thick and thin.
Customer loyalty is
cemented when people
give you testimonials,
that's so important.
So these four things,
these four things are key to
developing customer loyalty.
Number one:
communicate frequently.
Number two: demonstrate
and reiterate
the value that you provide,
make sure your
client, your customer
understands that you're
providing them value.
Number three: put
money in their pocket,
refer your customers as
frequently as you possibly can.
And number four: ask
for a testimonial
so they stay true to their word.
These four things will help you
create a bond that
is impenetrable
between you and your customer.
These are the four keys
to customer loyalty.
I'm Dave Lorenzo,
and until next time
I hope you do this
and sell more.
We'll see you right
back here tomorrow
for another edition of
The Dave Lorenzo Daily.
(upbeat dance music)
