How can I speak like Steve Jobs? is the question
I've heard more times that any other as a
presentation skills trainer, so in today's
video, I'm going to share one of the techniques
that he used really, really well.
I'm Mike Blisset, and I'm the founder of the
Facebook Group Speak Like a Pro Online. Yeah,
Steve Jobs, he's kind of right up there with
the most famous, the most respected, legendary
presenters that I think we've had in the last,
well, since we've been videoing, since we've
been filming presenters. One of the techniques
Steve Jobs used is something I've just used
with you now, and it's what we call the Rule
of Three. When you give information, you give
it in chunks of three.
In fact, in the famous presentation he gave
to introduce the original iPhone, he talked
about introducing three revolutionary new
devices, an Internet connection, an iPod,
and a mobile phone, and he kept repeating
that over and over again, an Internet connection,
an iPod, and a mobile phone, and the audience
were rapturous. They were making lots of noise,
and he just kept repeating it, and the graphics
were on the screen, just three pictures of
a computer, an iPod, and a mobile phone. Then,
finally, he shouted at the audience, "Do you
get it? Do you see what I'm getting at?" Then
he revealed what he was talking about, one
phone, and he called it the iPhone. He used
the Rule of Three to really rev up the crowd,
to get the information out, and so people
can actually remember information within a
presentation in a very nice way if that information
is grouped into groups of three, which is
why it's called the Rule of Three.
That's the quick video today. I'm Mike Blisset.
If you're in the Facebook Group, Speak Like
a Pro Online, please leave a comment below,
and if you want to ask a question, you're
more than welcome. If you want to share this
with somebody you think might be interested,
please do so, and I'll look forward to talking
with you again soon.
