Thanks Again is a global loyalty brand and
program which enables consumers to earn their
favorite rewards when they shop dine and park
at more than one hundred forty U.S. airports
with plans to expand globally.
Thanks Again and MasterCard have partnered
to provide a card linked marketing and loyalty
solution.
We are expanding that partnership throughout
all of Latin America.
That partnership includes not only technology
and innovation, but also consulting services
as they have helped us walk through currency
conversions, as they helped us think through
security and privacy concerns of consumers.
Thanks Again, the beauty of the program is
it is seamless.
Once one of our guests registers their cards,
they just begin to receive rewards for doing
what they do – they shop, they travel and
they are rewarded for that.
When they enroll their cards and use those
cards at participating businesses, they earn
extra airline miles or hotel points for those
purchases.
Our guests that are actually members spend
50 to 60 percent more on every transaction
when they come to us.
They are more loyal, we see more frequent
visits from them.
It is unlike any other loyalty program that
we looked at and we looked at many of them.
In September 2014, MasterCard and Thanks Again
extended our program into Latin America, the
first country being Mexico.
Mexican cardholders can simply enroll in the
program and earn when they travel into the
U.S. including into Miami International Airport.
We are a gateway for thousands of people a
day.
This partnership that they [Thanks Again]
are forming with MasterCard and what they
are doing in Latin American countries is definitely
going to help drive additional guests to our
locations.
We have found collaborating with MasterCard
to be a very significant help for us.
They are innovative, they are strategic, and
we see now that we are expanding into all
corners of the world with MasterCard.
