What should brands, not creators like
gamers or bloggers, but
rather companies that have YouTube
channels expect
in the upcoming year? What content
should you produce in
2020? What changes can we expect? What
regulation
should you be aware of? We'll talk about
all of this
and much more in this video.
Hello and welcome to the Tubics YouTube
channel.
I'm Jan Fassbender from So geht
YouTube, and a lot
has changed on YouTube this year.
More features, new regulations
and more players on the market,
especially
when it comes to brands and companies.
So how can you stand out in 2020
in this video? We will take a look at
the biggest changes that
are happening on YouTube and how they
will affect you.
And talking about big changes, the first
one is a very big one.
COPPA, the Children's Online Privacy
Protection Act.
You've probably heard about it, if not.
Definitely
check out our video on this topic.
YouTube is changing a lot.
And beginning in January 2020,
there will be new regulations on YouTube
to comply with COPPA.
These are regulations for videos that
especially target children.
And these YouTube channels that target
children get
a lot of features deactivated both on
their channel
and on the video level.
So if your brand is especially targeted
towards
children, make sure to set the settings
like I show you in the video I just
mentioned.
But even if you don't target children
specifically,
make sure to set the setting to not lose
features accidentally.
All right.
So, so much on the upcoming changes to
comply with COPPA.
Like I said, check out other video,
explain this topic in more detail.
But on a lighter note, there were a lot
of great features
that were introduced this year on
YouTube
that we can use to really stand out in
the next year.
First of all, a very interesting and
promising new feature
in the YouTube analytics.
You should definitely check it out it flew
a little bit under the radar.
Not a lot of people know about it, but
the creators
who have already used this feature saw
great results.
And I'm sure that the creators who can
make
proper use of this feature will get in
the lead in 2020.
What feature am I talking about? I'm
talking about
live clickthrough rate data.
YouTube gives you click through rate
data.
Three hours after you've published the
video.
But why should that be important? Why
should we bother?
Well, one of the most important things
of your videos is that people click on
them when they see it.
So you click through rate, your
thumbnail, your title
need to stand out, especially if you
want to get into suggest it.
So if you make proper use of this real
time, click through rate
data, you can adjust your strategy
accordingly.
How could they look? Well, first of all,
you need to measure your baseline.
So how high is your click through rate?
Usually if you know that check,
you click for rate it after these three
hours
after you've uploaded and see is it high
or
is it low? If your video is
underperforming,
definitely take action.
Change your thumbnail.
Change your test titles.
See what you can improve.
So your video can take off.
And if your video is over performing,
promote
this video as much as you can because
you probably
have a winner right there, because this
clickthrough
rate data is one of the most important
factors that
the YouTube algorithm looks at.
We should definitely look at it, too, and
try
to maximize our clickthrough rate.
All right.
So let's look at the next feature, the
community post.
These are the posts that YouTube is do
with text
or links to videos, images or posts.
You need to have 1000 subscribers to use
this feature.
But if you have access to the feature is
a great addition
to your regular YouTube videos, as
YouTube
not only shows them on mobile anymore,
but
also on your desktop homescreen.
This makes it possible to promote your
videos to even
more people through the YouTube
community posts.
At this point, I want to tell you about
one great hack that
you can do using the YouTube community
post.
If you upload a very important video, do
a poll
on exactly this topic about a day
earlier and mentioned the upcoming
video.
People love polls.
Obviously, everyone loves to give their
opinion
on the Internet so people will interact
with this poll.
And this creates a so-called micro
investment
into this topic.
And when the video goes online, more
people will click on it.
So community posts are now also on
desktop,
which will make them even more powerful.
Next up, YouTube stories like
Instagram or Snapchat.
YouTube now also has stories to
use, YouTube stories you need.
Ten thousand subscribers.
A lot of social media moves to us these
stories.
And now YouTube also has these stories
and
they are pushing them more actively and
more actively.
First, we just had the red circles around
a user.
I can, but now we have, for example, on
mobile
very big cards that show these stories.
And one interesting fact about them,
unlike Instagram, for
example, we also get suggested stories
from creators who we have not subscribed
to.
So this is a great new way to stand out
and
get discovered, as not all creators
are using these stories.
One important thing to mention about
YouTube stories is
that they don't just last one day.
Like on Instagram, for example.
But they will last for seven days.
So give the people a more raw.
Behind the scenes look off your brand.
A lot of brands struggle with connecting
with their audience
like a regular YouTube.
What stories give you the opportunity
to achieve just that? Another brand
new and interesting feature are the @
mentions.
These give you the opportunity to mention
another YouTuber in your title or in
your video description, like on Twitter,
for example,
you get an @ channel name where you can
click at and link to the other channel.
For this feature to work, you need at
least 1000
subscribers and you can only mention
channels
that have more than 1000 subscribers for
brands.
This feature will be especially important
if you create
collaborations with the YouTubers so
you can link to each other.
Another relatively new feature to YouTube
are memberships.
Your viewers can pay a monthly fee to get
access to special content.
You decide what that could be.
To use this feature, you need 30000
subscribers.
Why could that be interesting for brands?
Well, especially if you want
to create a stronger connection to your
most loyal followers.
This can be of great value.
You can create a core group of
ambassadors for your
brand and give them a special feeling.
And the behind the scenes look at your
channel and your brand.
Lastly, one thing you should definitely
be aware
of in the upcoming months, and this
is that YouTube studio is now mandatory.
YouTube used to have the creative studio
to manage your videos.
Now, in the last two years, they built a
YouTube
studio and they are currently shutting
down
creative studio.
So if you haven't familiarize yourself
with the new YouTube
studio yet, do so, because if you like
it or not.
Go back to create a studio button will go
away in the next month.
All right.
So these were the YouTube marketing
trends that are happening right now.
I wanted to tell you about if you don't
want to miss anything in the upcoming
year.
Subscribe to the Tubics YouTube channel
and we'll see each
other in the next video.
That's it for me.
Bye. Your Jan.
