
English: 
Hi, Jen McKinnon here
and I’m back with another trend roundup from Envato.
Today, I’m talking about the latest logo trends.
All the links to the featured items can be found in the description below.
Let’s jump in.
From Apple and Google to Volkswagen and BMW,
many brands have revitalized their logos by flattening them.
It’s part of the design world’s detox from gradients and skeuomorphism,
which we touched on in our UX and UI Design Trends video.
But it’s not just a way to cleanse our visual tastebuds.
Brands are flattening their logos to make them clearer on mobile devices,
on browser tabs
and on social media.
Durex recently flattened its previously 3D logo, turning it into a simple,
flat and functional navy blue design.

English: 
Hi, Jen McKinnon here
and I’m back with another trend roundup from Envato.
Today, I’m talking about the latest logo trends.
All the links to the featured items can be found in the description below.
Let’s jump in.
From Apple and Google to Volkswagen and BMW,
many brands have revitalized their logos by flattening them.
It’s part of the design world’s detox from gradients and skeuomorphism,
which we touched on in our UX and UI Design Trends video.
But it’s not just a way to cleanse our visual tastebuds.
Brands are flattening their logos to make them clearer on mobile devices,
on browser tabs
and on social media.
Durex recently flattened its previously 3D logo, turning it into a simple,
flat and functional navy blue design.

English: 
This Envato Elements News Logo Template follows this trend,
providing a simple, streamlined logo featuring a flat microphone icon
lined up next to a text placeholder where you can insert your company name.
The way a logo animates can add depth to its design.
As you can see here, Google and Slack’s logo animations
both provide links to the UI and functionality of their products.
And this logo for the New York City Ballet
could have been a simple, stacked wordmark logo,
but the animated New York Skyline and dancers’ feet en pointe
immediately clarify what the logo is representing.
Over on Envato Elements,
Minimal Logo Reveal by MonsieurCat is a beautiful, bouncy, animated template.
You can drag and drop your logo into this template to make it playfully burst
onto the screen alongside your company name.
In this era of utilitarian design,

English: 
This Envato Elements News Logo Template follows this trend,
providing a simple, streamlined logo featuring a flat microphone icon
lined up next to a text placeholder where you can insert your company name.
The way a logo animates can add depth to its design.
As you can see here, Google and Slack’s logo animations
both provide links to the UI and functionality of their products.
And this logo for the New York City Ballet
could have been a simple, stacked wordmark logo,
but the animated New York Skyline and dancers’ feet en pointe
immediately clarify what the logo is representing.
Over on Envato Elements,
Minimal Logo Reveal by MonsieurCat is a beautiful, bouncy, animated template.
You can drag and drop your logo into this template to make it playfully burst
onto the screen alongside your company name.
In this era of utilitarian design,

English: 
some brands have taken an alternate route and differentiated themselves
with hand-drawn logos.
Disney has used a cursive logo for decades,
and U.K. TV channel ITV rebranded in 2013,
updating its previous minimal logo to a hand-drawn one.
Gucci have also embraced the hand-written effect in a new campaign
for their 2020 men’s collection.
It’s got that scrawled on the back of a napkin kind of feel to it.
A refreshing choice in this moment of overly refined visual design.
You too can achieve this effect
with this Hand Drawn Floral Logo Kit by Envato Elements author BNIMIT.
Sometimes there’s no need to beat around the bush with a logo.
Depending on your brand, industry and values, it can be valuable not to overthink your logo
and make it as straightforward as possible.

English: 
some brands have taken an alternate route and differentiated themselves
with hand-drawn logos.
Disney has used a cursive logo for decades,
and U.K. TV channel ITV rebranded in 2013,
updating its previous minimal logo to a hand-drawn one.
Gucci have also embraced the hand-written effect in a new campaign
for their 2020 men’s collection.
It’s got that scrawled on the back of a napkin kind of feel to it.
A refreshing choice in this moment of overly refined visual design.
You too can achieve this effect
with this Hand Drawn Floral Logo Kit by Envato Elements author BNIMIT.
Sometimes there’s no need to beat around the bush with a logo.
Depending on your brand, industry and values, it can be valuable not to overthink your logo
and make it as straightforward as possible.

English: 
Germany’s DW TV channel did this with its elegant logo centred around two ellipses,
as did the BBC in the 90s with this logo that they’re still using today.
British telecommunications company, BT, has also followed the trend in this logo update.
It’s as simple and functional as you’d hope their phone service would be.
Create something similar with this pack of
50 Minimal Logos by Zeppelin_Graphics on Envato Elements.
Multi-layered logos are making a comeback in a few different forms.
There are word-mark logos like Zara’s,
Mastercard’s iconic overlapping circles,
PayPal’s multi-layered P’s
and TikTok’s RGB-style symbol.
Letter X Logo Design by Envato Elements author Sentavio is a simple,
multi-layered logo template you can use for your brand.
The popularity of the podcast format
has seen the use of stacked text logos skyrocket.

English: 
Germany’s DW TV channel did this with its elegant logo centred around two ellipses,
as did the BBC in the 90s with this logo that they’re still using today.
British telecommunications company, BT, has also followed the trend in this logo update.
It’s as simple and functional as you’d hope their phone service would be.
Create something similar with this pack of
50 Minimal Logos by Zeppelin_Graphics on Envato Elements.
Multi-layered logos are making a comeback in a few different forms.
There are word-mark logos like Zara’s,
Mastercard’s iconic overlapping circles,
PayPal’s multi-layered P’s
and TikTok’s RGB-style symbol.
Letter X Logo Design by Envato Elements author Sentavio is a simple,
multi-layered logo template you can use for your brand.
The popularity of the podcast format
has seen the use of stacked text logos skyrocket.

English: 
From Alec Baldwin’s “Here’s The Thing”
to “The Daily” produced by The New York Times,
stacked text works well for the square format of podcast artwork,
as well as social media profile pictures.
In 2019, US department store Lord + Taylor updated their logo
to this simplified stacked design.
And consulting firm McKinsey & Company have iterated
their longtime logo into this sleek, stacked form.
Create your own stacked logo with The Extensive Logo Creator by designdistrictmx
which features a wide range of preset text layouts.
From designer labels to technology companies to movie studios,
monogram logos are still a popular choice for brands.
Yves Saint Laurent’s initials have been a marker of luxuryin the fashion world for decades.
Hewlett-Packard have long used initials on their devices,

English: 
From Alec Baldwin’s “Here’s The Thing”
to “The Daily” produced by The New York Times,
stacked text works well for the square format of podcast artwork,
as well as social media profile pictures.
In 2019, US department store Lord + Taylor updated their logo
to this simplified stacked design.
And consulting firm McKinsey & Company have iterated
their longtime logo into this sleek, stacked form.
Create your own stacked logo with The Extensive Logo Creator by designdistrictmx
which features a wide range of preset text layouts.
From designer labels to technology companies to movie studios,
monogram logos are still a popular choice for brands.
Yves Saint Laurent’s initials have been a marker of luxuryin the fashion world for decades.
Hewlett-Packard have long used initials on their devices,

English: 
and since 2016 have gradually phased in a new minimalist logo
for their Spectre line of computers.
And in 2019, Warner Brothers, the nearly century old movie studio,
re-imagined its iconic “WB” shield logo into a flat,
digital-ready monogram.
Invent your own monogram logo with this vintage-style template
from Envato Elements author VisualColony.
From the Nike swoosh, to the Twitter bird, and the Airbnb...thing,
symbol logos are elegant ways to visually represent your brand in a single icon.
The key to making this trend work for your brand
is either making it relate to what your brand does,
or picking something that represents its values
and sticking with it long enough that it becomes an icon.
Ralph Lauren’s Polo logo has become an indicator of class,

English: 
and since 2016 have gradually phased in a new minimalist logo
for their Spectre line of computers.
And in 2019, Warner Brothers, the nearly century old movie studio,
re-imagined its iconic “WB” shield logo into a flat,
digital-ready monogram.
Invent your own monogram logo with this vintage-style template
from Envato Elements author VisualColony.
From the Nike swoosh, to the Twitter bird, and the Airbnb...thing,
symbol logos are elegant ways to visually represent your brand in a single icon.
The key to making this trend work for your brand
is either making it relate to what your brand does,
or picking something that represents its values
and sticking with it long enough that it becomes an icon.
Ralph Lauren’s Polo logo has become an indicator of class,

English: 
featured most iconically on their polo shirts.
NBC’s peacock logo was originally chosen to emphasize the introduction of color television
and it’s still with them today.
You can create a symbol logo, too with this logo template by Pixasquare.
Gradients seem to come in and out of fashion in graphic design.
Now, after the minimalist trend of the 2010s,
we seem ready to add some texture back into logo design.
Instagram is a great example of this,
mixing its bright gradient background with a minimalist symbol.
The Apple Music logo does the inverse of this,
with the main symbol filled with a soft gradient against a white background.
And the latest Firefox logo refines its iconic gradient-heavy design
in this warm and vivid update.
Use this colorful hummingbird logo by author ivan_artnivora for your brand.

English: 
featured most iconically on their polo shirts.
NBC’s peacock logo was originally chosen to emphasize the introduction of color television
and it’s still with them today.
You can create a symbol logo, too with this logo template by Pixasquare.
Gradients seem to come in and out of fashion in graphic design.
Now, after the minimalist trend of the 2010s,
we seem ready to add some texture back into logo design.
Instagram is a great example of this,
mixing its bright gradient background with a minimalist symbol.
The Apple Music logo does the inverse of this,
with the main symbol filled with a soft gradient against a white background.
And the latest Firefox logo refines its iconic gradient-heavy design
in this warm and vivid update.
Use this colorful hummingbird logo by author ivan_artnivora for your brand.

English: 
It’s vector-based with editable colors and it’s available on Envato Elements.
Finally, vintage design remains popular with food, drink and skincare brands.
Australian beer brand Furphy uses an effective navy vintage logo design on their label.
As does Newell’s Botanicals, a new skincare startup that blends tropical elements
and the letter ‘N’, overlaid with an elegant gold color scheme.
Create your own with this pack of 20 Vintage Logos by Zeppelin_Graphics,
available on Envato Elements.
That does it for the logo trends we’re seeing in 2020.
Don’t forget to “like” this video below so we know to keep producing more content like this
and subscribe to the Envato YouTube channel
to keep up to date with the latest content.
Have your say and tell us what trends you’d like us to profile next in the comments below
and hit the Envato blog for more trends and tips.
But if you’re keen to stick around here for a while,

English: 
It’s vector-based with editable colors and it’s available on Envato Elements.
Finally, vintage design remains popular with food, drink and skincare brands.
Australian beer brand Furphy uses an effective navy vintage logo design on their label.
As does Newell’s Botanicals, a new skincare startup that blends tropical elements
and the letter ‘N’, overlaid with an elegant gold color scheme.
Create your own with this pack of 20 Vintage Logos by Zeppelin_Graphics,
available on Envato Elements.
That does it for the logo trends we’re seeing in 2020.
Don’t forget to “like” this video below so we know to keep producing more content like this
and subscribe to the Envato YouTube channel
to keep up to date with the latest content.
Have your say and tell us what trends you’d like us to profile next in the comments below
and hit the Envato blog for more trends and tips.
But if you’re keen to stick around here for a while,

English: 
click the thumbnail on screen now to watch another one of our videos.

English: 
click the thumbnail on screen now to watch another one of our videos.
