- What's going on guys.
So, today I'm gonna break down exactly
how much Jake Paul is making.
One, just to show you guys
what's really possible
with personal branding and on YouTube,
and just how insane it really can be.
And two, just because all
the videos I see on this
talk about, oh, he makes this off YouTube,
and they stop there,
when in reality he has
twenty plus sources of income
that no one talks about
or really acknowledges, so I
wanna actually break it down
instead of just saying,
this is his ad revenue
from YouTube and that's it.
So, I'm gonna jump right
into it, but first,
the winner from the giveaway
from my YouTube videos
every day, $25 via PayPal,
all you gotta do is comment,
is right on screen now, and
let's jump right into this.
So, I'm gonna breakdown
all his different sources,
and I did my best to be
as accurate as possible.
I compared it to a lot of
mine, and did a lot of research
it actually took me a
couple hours to do this.
Let's break down everything.
His first source of income
is his main YouTube channel.
Now, he does have two, so
his first one gets about
275 million views per month.
Now, what does that mean?
He has a CPM, which is
how much he gets paid
per thousand views, which
is about $4 for him.
Did a lot of research on this aspect.
Normal is $2 to $5, he's at about a $4,
he gets paid $4 per
thousand views he gets.
So, if we divide his
275,000 by a thousand,
we get 275,000.
Sounds confusing, and we
multiply that by four,
which is his CPM, and we
get $1.1 million per month,
just from YouTube ad revenue alone.
Now this is within a couple
hundred thousand dollars
for the yearly total,
which is about $13 million
right there, which, we know is insane,
he has about, what does
his have, I think about
12 million subscribers right now,
and it's all based off views for that.
So that's his first
channel, $13 million a year.
His second channel, he
doesn't upload really anymore.
He could stop uploading forever
and still make tons of money off the views
because people are still watching it.
Doesn't have to upload
every single day anymore,
but his second channel
gets about 550,000 views.
He posts about one to two videos a month,
he hasn't posted in like three months.
And he gets about, like I said,
550,000 views per month,
at a $4 CPM again,
is $26,400 a year right there.
So add that to his
total, not much for him,
but still a good amount.
Now, his merchandise.
This one, I had to
guesstimate best off of what
other people do for sales on YouTube,
and just off his following.
Now, the reason I chose 5%, so I said 5%
of his followers purchase
an item, just one.
And he said that's
pretty close to accurate
in one of his interviews.
I think that was a low ball number,
I think it's higher, and it
might be more than just one
order per person, but with
how big his following is
I tried to be conservative with this,
so my estimates if anything are lower
than what's actually real.
If 5% of people purchase one item per year
of his merchandise, that
is 625,000 orders he gets.
Now, he has things that are
$10, things that are $90,
his average price is about $40,
because his T-shirts are $30,
and his sweatshirts are kinda $50 to $60,
and I assume most people
are buying T-shirts,
so I set his average price is about $40,
and his profit is about
$20 each, which, I know,
is probably low balling that, he probably
has a little bit more,
depends on the company he uses
and what not, but I'm gonna
say a 50% profit margin.
That's $12.5 million a
year, just from merchandise.
So about the same as his
YouTube channel right there.
Next is Team 10, and you
don't know what Team 10 is
for him, it's a YouTube incubator,
so he houses 10 people, I
think there's more or less now,
they come in and out, and
he takes 30% of all income
they make for X amount of
years, I believe it's as long
as they're there plus
probably five to 10 years.
Again, there's no 100% way of knowing,
I know the 30% though is correct.
So he gets 30% of all their income,
and he grows their social
followings just like he did,
because that's how you
can make tons of money,
personal branding.
So, on YouTube, I looked
at all the channels
and averaged them out, and I
pretended there's 10 of them,
I looked at about six or eight of them,
and they all were pretty similar,
million to 3 million
subscribers and their views.
So, there's 10 channels,
again, they might be coming
in and out, depending on when
you're watching this video.
10 channels with 2.5
million views per month.
I gave them a $3 CPM,
just again, low ball it.
And that comes out to, they're
making $75,000 a month,
so Team 10 combined, and
Jake gets about 30% of that,
which comes out to $300,000 a year.
Again, that was $900,000 a year
just from YouTube ad revenue
of Team 10 in general, he gets 30%,
$300,000 a year right there.
Now, next, under Team 10 still,
these three are under
Team 10, merchandise.
Now, they do have their own merchandise.
I don't know what percentage
they're looking at,
I think it would be a
little bit lower than Jake,
so again, conservative, I said 3%.
I think a lot of them
have similar subscribers,
they probably share a lot,
but there's 10 of them,
and they all have 1.5 to
3 million subscribers.
So I said collectively they have
5 million unique subscribers.
At a 3% conversion, that's
150,000 orders a year.
Their average price was $40
again, $20 profit per order.
So that's $3 million profit
per year from Team 10's
merchandise, and Jake
gets $90,000 of that, 30%.
So, the total, oh I'm sorry,
Jake gets $1 million for that,
that's $3 million profit per
year, Jake gets $1 million.
Sorry I read the wrong thing.
Now, next is deals and posts.
I'm not 100% sure if Team 10 does this,
but I put this in there
because I assumed they were.
Not 100% if they do, but I said, okay,
these guys have large followings,
people are paying them a lot
for a post if they're doing it.
I didn't say Jake does
it, I say Team 10 does it
because I haven't seen any on Jake's,
but I don't follow him closely.
So I said they're getting
about $2,500 a post,
and let's say they do one
a month, collectively,
they do one, so that's $25,000 a month,
$300,000 a year, and Jake
ends up with $90,000 of that
in his pocket, the rest goes to Team 10.
So Jake's total for
having Team 10 per year
is $1.4 million about.
Now, keep in mind, he does have expenses,
I think it's about $20,000
a month for his house
that he houses them in,
so you can take away
$250,000 of that right there.
But we're not talking
about his expenses as well.
Now, let's jump back out
of Team 10 to Jake again.
Paid posts, if a large company,
now with him, because he's so big,
larger companies are gonna come to him,
it's not gonna be smaller
people asking for shout outs
and stuff, but paid
posts or to be somewhere
talking about something
in one of his posts.
I, again, I think this is about accurate,
might be a little low,
actually, which most of you
won't believe, but I'm
guessing he gets paid
about $50,000 per post,
and I'm gonna say he
does about one a month.
Now, I don't see anything
directly of people
sponsoring him, or those
posts, but I know I've seen
one or two before, they might
not stay up for a while.
So I'm gonna say he does
one a month at $50,000,
that's another $600,000
a year for a paid posts.
Now you're saying, why
do people pay this much?
He has 12 million followers
and multiple platforms,
they make their money back quite fast.
He does have a book on Amazon.
I do have a tool where
I can see Amazon sales,
how much he makes per month off of that.
And, on average, it was
doing $6,500 for revenue.
And after taking away his costs from,
Amazon takes 15% and then to ship it,
because he has an ebook and a hard cover,
and that was his average revenue,
I'd say his profit was is about
50%, which is pretty close.
So he makes about $39,000 a year
from his book, which is on Amazon.
Songs, this is the only one
where I might be way off.
Again, low balled.
I said he makes about $50,000
a month from his songs.
He has some on Amazon,
some on other places.
The Amazon one were low sales, it's hard
to kind of check that, and I'm
really not sure on this one,
so I didn't want to overdue it.
I said $50,000 a month,
I'm sure he makes more
than that on other platforms.
That's just not stuff I'm really familiar
with or know where to find his stuff.
So for songs, $600,000 a year.
Now movies and TV.
With this, I did some
research on the average pay
for lead roles, or kind
of mid roles in movies,
on Disney channel, and I found the average
per episode pay for
someone on Disney channel
was $12,000 to $25,000.
Him having his reach
and who he is, I think
he's on the higher end of that scale,
so I said $25,000 an episode.
Now, he's not with them anymore,
but I wanted to include this anyway.
So, he did about 20 episodes in a year,
or a whole season.
So that's $400,000 from his Disney show,
which he's no longer a part of again.
And he's been in almost 10 movies,
six in the last two years, and
I think there's more coming.
So I'm gonna say he does
about two movies a year.
About $250,000 per movie, now
I'm sure there's royalties
and other things after that,
depending on how it sells,
but about $500,000 a year.
So movies and TV total $900,000 a year.
Now I'm not sure if he's
in commercials or anything,
so I did not include those.
With concerts and shows,
I don't know exactly
what his pricing was, how big it was.
I didn't wanna write it down
and I'm gonna guesstimate here,
but I did not add it into his total.
So let's say he fills up a stadium
with 20,000 people.
Each ticket's $50, that's
$1 million for that show.
And let's say he loses
half of that, again,
I don't know exactly how
these kind of deals work.
Say he loses half of that for the arena
and other things or what not.
$500,000 right there, he does two a year,
that's an extra $1 million right there,
which is not in his total.
Next, a paid guest.
So, the only way to figure out how much
to have Jake show up at
an event is to contact him
and make sure you're serious.
And I didn't wanna go
through that entire process
and make you guys wait for this video.
So I went ahead and guesstimated.
Now I went off what other people charge.
The example I'll give is Tai Lopez.
$50,000 to show up for a one day event.
Now, Tai has 1.2 million followers but,
he's a little bit more of an
expert in a certain niche.
So, I said for Jake it's
$100,000 per day for events.
Now I think that's pretty
accurate right there
from all what other people charge,
and their followings, and who they are.
It might actually be a little bit higher.
Now, I said, let's say
he does five a year.
That's $500,000 a year
for working five days
showing up to events.
So, that brings Jake's yearly income
if you wanna add this
$1 million right here
to about $30 million.
Now, I think this is extremely low ball.
I think he's well over
the $50 million mark.
I don't know every
single source of income,
but I broke down as many as I could find,
and tried to get them
as accurate as possible.
Why am I showing you guys this?
Why do you care?
One, no one's ever
broken it down correctly
because they just don't know all the ways
he actually makes money.
Everyone only talks about how
much he makes off YouTube.
Yeah, $13 million is crazy a year,
but he's making well over
$30 million if you actually
look at his other stuff,
which makes way more.
So, no one talk's about it.
And just to show you guys what's possible.
Are you going to be Jake Paul
and have 10 million subscribers?
Probably not.
But imagine if you had 1/100 of this.
$300,000 a year right there,
from a personal brand.
This is just showing what's possible.
And he's not even doing all
things he could to make money.
One, because he has tons of
other things he likes to do,
he doesn't have to, he makes so much.
Just to show you guys what's possible.
Now, some things I may
have missed in this video,
just because I could not
find them or any information.
If big brands back him,
pay him a monthly salary
and kind of sponsor him.
So let's say someone
pays him $30,000 a month,
let's say Verizon does, and
he makes one post a month
about them, or talks about
them, or uses a certain phone
or something like that, he would get paid
for that very well for his following.
Probably upwards in the $50,000 a month
per brand that backs him.
Now I did not see anything on that.
Affiliate links.
If he says, he guys I
want and I used this,
go buy it here, he gets paid a commission.
I don't see any of that.
He's better off posting his own products
and making more off that.
So, that's something he may
do, I haven't seen any of it.
Team 10 extra income sources.
If Team 10 does more than
the paid posts, merch,
and YouTube, which I'm
gonna assume they do,
I don't follow these
guys, but I assume they're
making more money than
what I guesstimated so,
add that in there to Jake's income.
And then, old Team 10
members who have left.
There's 10, 15 plus of them.
They are on contract for X amount of years
where Jake gets 30% or whatever
percentage was agreed upon
of their income over the
three years, no matter what.
So, you gotta add those
in there, and those people
who are bigger making six figures a month,
that's just an extra $30,000
plus a month for Jake.
So, that is why I think
the $30 million a year
is a little bit low ball,
I think it's higher.
Now, this isn't without all
his expenses and other crap,
but, still, an insane amount.
I think he's closer to the $50
million to $100 million mark.
There's no way of actually
knowing perfectly though
without seeing his tax returns
and what he's actually bringing in.
But, it's just crazy, and
I wanted to show you guys
what's actually possible,
because everyone just says
his YouTube income, when in reality
it's 20, 30 different things,
and most people don't see,
Team 10 as him making
money, they see him as,
him helping and building a community
because he wants friends.
No, he's doing it to make
the money, obviously.
Hope that was informative for you guys,
and I really just wanna
show you what's possible.
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personal branding course,
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