REPUBLICAN WHO WILL SURPRISE US
AND END UP IN JOE BIDEN’S
COLUMN.
>> JASON JOHNSON YOU HAVE A
FIRST LOOK AT THE LATEST AD FROM
THE JOE BIDEN CAMPAIGN.
HE SHOWED IT WITH US AND NOW
WE’RE SHARING IT WITH YOU.
TAKE A LOOK.
>> WHY IN THIS NATION, CAN BLACK
AMERICANS WAKE UP KNOWING THEY
CAN LOSE THEIR LIFE IN THE
COURSE OF JUST LIVING THEIR
LIFE.
>> PART OF THE POINT OF FREEDOM
IS TO BE FREE FROM BRUTALITY,
INJUSTICE, RACISM AND ALL OF ITS
MANIFESTATIONS.
>> WE HAVE TO LET PEOPLE KNOW
THAT WE NOT ONLY UNDERSTAND THE
STRUGGLE BUT WE UNDERSTAND THE
FACT THEY DESERVE TO BE TREATED
WITH DIGNITY.
THEY HAVE TO KNOW WE’RE
LISTENING.
>> REFORMING POLICING IN THIS
COUNTRY MEANS CREATING A
NATIONAL STANDARD ON USE OF
FORCE AND CONDITIONING FEDERAL
FUNDS FOR POLICE DEPARTMENTS ON
ADOPTION OF THAT STANDARD.
IT’S ABOUT REINING IN QUALIFIED
IMMUNITY.
WE HOLD POLICE OFFICERS
ACCOUNTABLE.
>> WE CAN’T TURN AWAY.
NOW IS THE TIME FOR RACIAL
JUSTICE.
I BELIEVE WITH EVERY FIBER IN MY
BEING WE HAVE SUCH AN
OPPORTUNITY NOW TO CHANGE
PEOPLE’S LIVES FOR THE BETTER.
IT’S ABOUT WHO WE ARE, WHAT WE
BELIEVE, AND MAYBE MOST
IMPORTANTLY WHO WE WANT TO BE.
>> SO JASON JOHNSON, I ALSO
THINK, WOW, JUST SUCH A CONTRAST
FROM TRUMP’S MESSAGE.
BUT BIDEN MEETING WITH JACOB
BLAKE’S FAMILY, ALONG WITH HIS
WIFE AND HIS ABILITY TO REACH
OUT, SHOW EMPATHY, I JUST THINK
THE CONTRAST IS SO JARRING AT
THIS POINT WHEN YOU HAVE A
PRESIDENT RIGHT NOW RUNNING FOR
RE-ELECTION WHOSE CAMPAIGN
MESSAGE TO AFRICAN-AMERICANS WAS
WHAT DO YOU HAVE TO LOSE?
HE SHOWED THEM.
>> YEAH.
YEAH.
MIKA, HERE’S THE THING.
I’M NOT USUALLY IMPRESSED WITH A
LOT OF CAMPAIGN ADS BUT I LIKE
THIS.
I THOUGHT THIS WAS VERY, VERY
GOOD.
THIS WAS A VERY EFFECTIVE AD FOR
THE BLK.IDEN CAMPAIGN, HE’S
TARGETING AFRICAN-AMERICAN
VOTERS AS WE DEBATE HOW WHITE
VOTERS FEEL, THE REASON JOE
BIDEN IS THE NOMINEE IS BAUDS OF
BLACK VOTERS.
SO RUNNING AN AD THAT SHOWS
EMPATHY AND CONCERNS AND NEEDS
OF BLACK PEOPLE IS IMPORTANT.
THE AD ALWAYS SAID WE WANT TO
KNOW WHAT YOU’RE DOING.
WE’RE NOT GOING TO THROW MONEY
AT DIRTY POLICE DEPARTMENTS
WE’RE GOING TO DO SOMETHING
ABOUT QUALIFIED IMMUNITY.
THAT’S THE KIND OF POLICY THAT
AFRICAN-AMERICANS AND
AFRICAN-AMERICAN VOTERS NEED TO
HEAR, THAT PROGRESSIVE VOTERS
NEED TO HEAR.
AND THE VISUALS THEMSELVES ARE
AMAZING.
THAT 25 MILLION PEOPLE THAT
MARCHED DURING BLACK LIVES
MATTER, THE CHURCHES THAT HAVE
BLACK LIVES MATTER IN THE
WINDOW, THEY ALSO CARE ABOUT
THEIR BLACK NEIGHBORS AND
RELATIVES.
SO I THINK FROM AN IMAGERY
STANDPOINT AND POLICY STANDPOINT
THIS IS ONE OF THE BEST ADS I’VE
SEEN BIDEN AND HARRIS PUT OUT
THERE.
THIS IS WHERE THEY ARE TODAY IN
2020 AND THIS COMMERCIAL SHOWS
THAT.
>> CLAIRE McCASKILL WE HAVE BEEN
KNOWN OTHER THE PAST 12, 13
YEARS TO BE VERY TOUGH ON ADS
AND COMMUNICATION FROM POLITICAL
CANDIDATES.
I MUST SAY, OVER THE PAST SIX
MONTHS OR SO, JOE BIDEN HAS
OUTPERFORMED AT LEAST MY
EXPECTATION AND I THINK MOST
PEOPLE’S EXPECTATIONS TIME AND
AGAIN.
HE DID IT IN HIS SPEECH ON
MONDAY.
HE DID IT YESTERDAY.
THESE ADS ARE SOME OF THE BEST
POLITICAL ADS THAT I’VE SEEN.
AND IT JUST POINTS TO I THINK A
GROWING PROBLEM OF EXPECTATIONS
FOR THE TRUMP CAMPAIGN.
THEY’RE MOVING TOWARDS THE
DEBATE, CONTINUING TO SAY THAT
THIS GUY IS OUT OF HIS MIND,
THAT HE’S OLD, THAT HE’S SLEEPY,
THAT HE’S NOT THERE ANYMORE.
AND MY GOD, YOU’LL REMEMBER
THIS, LIKE ME, THEY’RE SETTING
HIM UP TO WIN JUST LIKE THE
CARTER CAMPAIGN SET UP RONALD
REAGAN WHEN THEY KEPT SAYING
THAT REAGAN WAS OLD AND OUT OF
HIS MIND AND A FASHCIST AND A GU
THAT WAS GOING TO START WORLD
WAR III AND THE EXPECTATIONS
WERE SET SO LOW FOR REAGAN THAT
BY THE END OF THE NIGHT IT
WASN’T A CLOSE CALL.
REAGAN WON THE EXPECTATIONS
GAME, THERE WAS A HUGE SWING AND
HE WON THE ELECTION.
I THINK THAT’S HAPPENING HERE.
I THINK TRUMP IS ACTUALLY DOING
JOE BIDEN A GREAT FAVOR.
>> THERE IS NO QUESTION THAT
DONALD TRUMP HAS SET THE TABLE
FOR VERY LOW EXPECTATIONS OF JOE
BIDEN.
PARTICULARLY AROUND DEBATES.
AND THAT’S WHERE YOU WANT TO BE
GOING INTO AN IMPORTANT DEBATE.
YOU WANT EVERYONE TO ASSUME THAT
IT’S NOT GOING TO GO WELL.
AND THAT’S WHAT -- I MEAN,
FRANKLY, DONALD TRUMP HAS SPENT
MORE TIME LOWERING EXPECTATIONS
ABOUT JOE BIDEN THAN HE SPENT ON
A CONSISTENT MESSAGE.
AND COMPARE AND CONTRAST THAT TO
THE BIDEN CAMPAIGN.
GIVE THEM CREDIT.
ONE THING THAT JOE BIDEN LEARNED
FROM BARACK OBAMA IS THE
DISCIPLINE OF MESSAGE.
STAYING ON MESSAGE.
THAT AD JUST OOZED THE MESSAGE
OF HIS CAMPAIGN, EMPATHY,
UNDERSTANDING, LISTENING,
HEALING, BRINGING US TOGETHER,
THAT WE CAN BE BETTER WE DO NOT
HAVE TO PUT UP WITH THIS.
AND THAT IS EXACTLY WHAT HIS
MESSAGE HAS BEEN FROM DAY ONE,
AND HE’S STUCK WITH IT NO MATTER
WHAT AND THE DISCIPLINE OF
MESSAGE IS PROBABLY THE BIGGEST
DETERMINATIVE OF WHAT’S GOING TO
HAPPEN IN NOVEMBER BECAUSE WE
KNOW ON THE OTHER SIDE, THIS GUY
SPIT BALLS REMEMBER WHAT HE DID
IN NORTH CAROLINA YESTERDAY JOE,
IT’S A FELONY IN NORTH CAROLINA
WHAT HE DID.
HE COMMITTED A FELONY AT THE
AIRPORT IN NORTH CAROLINA.
