Space Hippie is definitely
not your typical Nike name.
When I first heard Space Hippie, I was
like, "****, that'd be a cool band name."
The goal of Space Hippie was to create
the lowest carbon shoes of all time.
It's basically a shoe made of trash.
Some of the materials
looked really high tech,
but the other materials
really looked like trash.
We look at space a lot
for inspiration.
Jay, who's one of our VPs always says,
"You don't get Velcro
without going to the moon."
There's this idea in space exploration
that if you're going to fly to the moon,
fly to Mars and stay
there and do something.
You have to create things with what you
find there and that is what's called In Situ Resource Utilization. 
One of the designers thought like, well, okay,
if you were in space, how would you repair your shoes?
And then we had this like,
the sustainable nature of the project
and the kind of hippie component.
We were just thinking about
sort of living off the land.
When I think about hippie,
I think about my mom, right?
I think about someone
who uses what they have,
who is very crafty and resourceful
and tries to leave a light footprint.
This is the space foam like space tech,
but it's the upcycling, right? Yeah.
Somehow Space Hippie just came
together into like one word.
So you're like a hippy in
space?
As soon as that came out,
there was like a little bit of a freeze
because it was so strange.
Is that going to work?
But it captured all of those
bits of tension and the
improvization and weirdness
that was happening that we saw
in front of us in the materials.
It's like rebelliously optimistic. 
It's like from outer space, but super chill.
We're were like, that's
it. We got to do this.
Space Hippie! Space Hippie nasty.
Space Hippie. Space Hippie!
