I'm Vivian Chan and I'm the COO of Eyexpo,
we create immersive experiences
in 360 and virtual reality.
Virtual reality actually sits on a spectrum.
On one end is the real world,
and on the other end is the virtual reality world,
and in the middle is augmented reality,
which essentially is being able to view the real world
with a overlay of information or graphics.
So virtual reality, otherwise known as V.R.
is being immersed in a 3D computer-generated environment
The most common application of V.R. is in gaming
but there are applications, like education.
Medical students now are using virtual reality
to learn surgical procedures.
It can be used in real estate,
natural disaster simulation.
Companies like Amazon and Alibaba
are starting to look at
the shopping experience of the future
in a 3D virtual environment
Many believe that augmented reality
is going to have mass adoption.
Pokemon Go kind of started that train.
You don't need a headset,
all you need is your mobile phone.
So an example is Ikea's app where
you're able to take a picture of your living room
and put any furniture component from Ikea there.
AR-VR is not a gimmick,
it's the new user interface.
It's more of an approach to design,
it's more of an approach to how you do see the world.
It's something that businesses in all industries
can take advantage of.
I'm Vivian Chan,
and this is Inside Innovation
