- What's going on guys?
So this video's gonna be a
little different than most.
Now this isn't a reacting
to or my thoughts on
the whole Logan Paul thing
if you know what it is.
It's going to be me giving you some value
around this topic as well, so it's not me
oh I'm gonna give my
opinion on this for views.
No, it's gonna be talking
about Jake and Logan Paul's
kind of strategy on YouTube and things
kind of like what just happened.
Now, if you don't know what happened,
he was in Japan I believe and he was in
what's called the suicide forest
where a lot of people
will go kill themselves,
and he was filming and
they came across a guy
just hanging there and he filmed it
and uploaded it to YouTube,
and then got a bunch of crap for it,
he took it down, and then later
made this apology video right here.
Now, obviously I'm not gonna say that
they're dumb or they're
bad people or what not.
If he did it, it was a mistake,
but I honestly believe, I
don't know if this one was
but a lot of the other times,
this one's pretty extreme,
they do this on purpose.
This is one of their
strategies on YouTube.
What you have to remember,
as much as you want to think
Jake and Logan Paul are
idiots, they're dumb,
they're young and stupid,
they're very very bright people
when it comes to marketing and YouTube
and just that whole area,
and the amount of big
brands and different things
they have behind them, they would
never post this kind of stuff
if there wasn't a reason for it.
You don't think they have people
monitoring their channels,
what they're going to upload, and saying
oh maybe you shouldn't post this,
maybe you should do this?
There's definitely people
behind them doing that
when you're that big and
there's that much money.
Now, I don't know 100% if this
one was one of those stunts,
but their whole goal is to cause drama
because they get paid off of
how many people follow them,
how many people view their stuff,
and now you're saying well
why would he post this
if he's going to lose 50,000 followers?
Now, he doesn't get paid
based off followers,
he gets paid based off views,
and when he stirs up this much drama,
and people like BBC News,
he makes front page,
that's one example, CNN front page,
New York Times, he's on
there for this video,
Washington Post, he's on
there, tons of examples.
Those, BBC by themselves
have 70 million unique users.
You're going to tell me
the 50,000 subscribers
he's going to lose from posting that video
is not going to make him
more money in the long run
from being put on those
sites and getting more views?
He's paid based off views,
so while I want to believe
he's genuine in this video,
I think it was a stunt.
Now, again I don't have
anything against them,
I don't think they're bad people.
If it was a mistake, he said
it's a mistake, he messed up.
It could be real, and he messed up
but the other ones for
sure, all the other drama
and stupid stuff they do
where they get in trouble
and then news posts about
how stupid they are,
they do it on purpose.
They're not dumb, they
know what they're doing
and it makes them more money.
Perfect example, right here.
He got put on front
page news on pretty much
the top five sources,
which he's going to be seen
by hundreds of millions of people
which are going to come to his channel.
So let's say he loses
50,000 subscribers, okay.
Doesn't really mean anything
to him, he has 15 million.
But let's say 1% of the
people, no let's say
10% of the people in the
news go to his channel
and watch one of his videos,
so maybe his apology video which has
four million views already
in the first three hours.
Now let's say they go and watch him,
he gets seven million
views because of that.
He just made an extra, what is that?
$28,000 off that for the
50,000 subscribers he lost
causing that drama.
If people watch more videos, he gets paid,
obviously more people are going to come
when there's a ton of drama.
So I honestly think this is
a stunt to make more money.
He's number one on trending
video because of this,
so he's going to be seen more.
Now, you're going to say well
why did he delete the original video?
If people can't find it,
people are going to be
searching around more, looking for it
around his channel, around other places
around his name and he's
going to get even more views.
You, maybe if it was a
livestream, okay he messed up
but when you go, you film
it, you think about it
for a day or two before you post it,
he doesn't film same
day and post that day.
Not a chance.
So he had a couple days to think about it.
Hm, maybe I shouldn't
post the hanging dead guy.
Maybe the people behind
me, my managers and stuff,
would tell me not to
post a hanging dead guy.
There's a strategy
behind it in my opinion,
maybe not on this one
but other ones at least
of to get more money, more
views, and cause drama.
That's their whole
strategy is to cause drama
because it gets views,
that's the whole thing
with the rap videos, the
diss tracks, things like that
because they get views because it's drama.
Same thing with TV shows.
You come for the drama.
If there wasn't fake drama in there,
people wouldn't watch as much.
It's like a form of clickbait.
You come for the drama,
I didn't hear about it
someone told me about it and I went
to go watch his channel,
so it works on me.
So, I think there's a
lot of stunts like this
not just with their channels
but any big channels
because otherwise he
wouldn't be number one video
on trending, he wouldn't be
on hundreds of news sites
in front of hundreds of millions
of unique users every week,
and people wouldn't come to his channel.
Now if you look at SocialBlade,
he lost about 1,000 subscribers today,
but his views will shoot
up the next couple of days
because of it and he will make tens
or if not hundreds of thousands
from this one mistake he made.
Now again, could he be genuine
and he just didn't think
about it and do it?
Yes, but the odds are probably not
with him thinking about it and
knowing marketing on YouTube
very well, he has 15 million
subscribers in like a year,
he knows what he's doing as
much as you want to think
him and Jake are stupid.
Very bright people when
it comes to marketing.
They put on the persona for
YouTube, they're not dumb.
And with all the people,
someone's gotta tell him
hey that's not a good
idea, even if he filmed it.
You still have editing, he has an editor.
That person edited it, they saw it,
a couple other people it went through.
Maybe they would say something,
it's not a good idea,
but I think it was a stunt.
Now, let's say he randomly came across
the guy he actually did, okay well maybe
he didn't have the idea to
go there and that happened,
but there was probably
a good chance it would,
so he filmed it when it did happen
he was like oh this'll
probably work well for this.
Now, could have been an accident.
I think it's a stunt.
Don't dislike him at all, but it's obvious
when there's that much money on the line
that you can make from causing
a little drama like that,
especially with celebrities
now tweeting at him
saying oh you're a piece of shit,
you're garbage, you made fun
of suicide, blah blah blah,
more drama, more views
for him, more money.
So, that's my opinion
on this and what I think
is actually the strategy behind it
because when there's drama, there's views
and tons of big channels
do this fake drama
because you come back, you view more,
and they get paid tons off views.
He's making about three to
four thousand dollars every
million views he gets,
so do the math here.
This video alone is at four
million in a couple hours,
so that's another 16 grand
for him for the sorry video,
so you guys can have your own opinion.
I'm not saying you should believe this,
but just be aware this
is a thing that happens.
This is kind of an extreme case,
so I'm hoping I'm wrong
here but with the fake drama
between YouTubers and other things
and oh I got arrested
for this or I did this
or I'm getting sued for this,
it's all a stunt for money
99% of the time it's fake
and not real, so you kind of
got to think from their end
hm, 15 million subscribers,
a ton of people behind him that back him,
and probably see his
videos before they go up,
a couple days to think
about it and edit it.
Did he just make all those
mistakes and everyone else
missed it and didn't
think this would happen?
Or is it a way to make more money?
So, I'm not going to tell you which it is.
I told you my opinion,
so that's just kind of
some of the strategies I want you guys
to be aware of on YouTube
because so many people do it
and it's so fake and it annoys me,
but hope you guys enjoyed that video
and I will be doing a video tomorrow
on the how much money
do certain people make?
That will be a series every week.
I'll be posting a video of a new YouTuber
so leave some in the
comments and let me know
who you want to do it on, and
i will see you guys tomorrow.
