Hi everyone, it's Justine. Every year
pinterest publishes the reports about
the trends that they see growing on
their website. it's fun to look into
because it's what actual people like you
and me have been searching on the
platform so you can't say oh no this is
not a trend certainly not because it's
based on actual figures right so on
worldwide search volumes to be precise
you can however absolutely say whoa
this is not a trend where I live
certainly not and that's where it gets
interesting every year I do this video
and every year I stumble across things
and trends and keywords that I had not
noticed that are absolutely not trending
where I am which is Germany and it makes
me think so I hope that in this video
you will find inspiration just like I
did while preparing and researching for
it as every year I built boards of these
trends on my own Pinterest account which
is here you're welcome to have a look in
there and keep the pins that you like
for your own boards the first trend has
to do with moving away from binary
gender considerations you see that very
clearly it's extremely visible in
fashion unisex brands are sprouting up
like mushrooms especially when you look
at street style labels same thing for
organic labels which is a different
category where it finds inspiration
somewhere else but they're also creating
campaigns where you see couples wearing
the same kind of t-shirt or they will
write that this t-shirt is a unisex fit
or they will use the same size table for
men and women and let's be honest
measuring men's next to determine their
shoe sizes was not a very good system
anyway non-binary looks are also more
and more common in show business
starting with kpop brands typically like
it yes whose fame really radiates way
beyond the borders of their own country
they cultivate an androgynous look which
includes the outfit of course but also
the hairstyle and the makeup men wearing
makeup
generally speaking isn't a rare thing
anymore and if you think about it
when getting ready for women involves
putting on some makeup
why couldn't we expect or accepts the
same thing for men so
or people exactly searching on Pinterest
androgynous wedding dresses tuxedo dress
a remarkable one by the way was designed
by the designer Christian Siriano for
the Academy Awards last year it was worn
by Billy Porter and since then both
mass-market brands and fast fashion
brands have picked up on that trend then
gender-neutral haircuts not just for
long hair for short hair for men as if
that was one single category it's
decidedly more something in between that
blurs the lines a little bit and I find
that quite refreshing then become worse
that I'm personally very happy about if
I may put a bit of my own opinion in
this report lists of gender-neutral
names for a future baby unisex
gender-neutral kids clothes I like that
because I am from friends and friends
little girls are supposed to wear pink
and it will boys blue they are pre
decided lists of toys that are
appropriate to give little girls versus
toys for little boys there are unspoken
rules about how you're supposed to
educate your child based on his saw head
agenda and I find that difficult when a
friend of my got a baby and I went to
buy a teddy bear for the child
the salesperson asked me well we have
many different colors is it a boy or a
girl and I thought it's teddy bear why
does the color matter and I don't want
pink and I don't want blue anyway to put
things into perspective in previous
centuries and friends when we still have
Kings male royal children would wear
pink not blue because pink was the
softer color made from red and red was
the color of the kings so I don't really
know when that switched and why we are
currently obsessed with little girls
having to wear pink but I digress here
let's come back to the Pinterest report
the next booming trend is about a more
conscious consumption and living style
my Instagram feed right now is full of
posts where you can tell that the people
posting are starting to question the way
they live their lives and whether they
can make
their lifestyle more sustainable on all
levels I would say for example low-waist
lifestyle is a growing search term you
can also find many tutorials on YouTube
dealing with how to get closer to zero
waste in your bathroom or in your
kitchen
typically eco-friendly swaps means
replacing a consumption item a
disposable item by a more sustainable
option for instance replacing cotton
makeup removing pads by a washable cloth
how to make your own deodorant instead
of buying a chemical one and then throw
away the plastic packaging if you're new
to this topic of conscious living and
zero waste in particular do have a look
at my Pinterest board because in there I
gather super insightful blog posts on
how to get you started how to tutorials
etc as well as lists of brands that are
either super sustainable or even already
zero waste this sustainable consumption
trend is also absolutely influencing the
fashion industry people look for low
waste wedding thrifted wedding dress
because it's a fair point right
why puts so much money into a garment
that you will only wear once
secondhand fashion is another one and
three stores who are active on instagram
should definitely also share their
photos on Pinterest because there are
people really are looking for
inspiration before they consider
actually buying something thrift store
crafts that are trending include for
instance how to repurpose an old dresser
by painting it how to repurpose in old
straw baskets how to restore a retouch
it's good that we are learning this kind
of skill again and making things with
your hands is super satisfying the next
trend 90s revival tell me you didn't see
that one coming we know this is a
current trend but the fun thing here is
to look at which elements are
reappearing today from that decade and
I'd like to ask you a question here
before moving on please pause this video
if you remember the 90s the first time
around and tell me in the comments what
for you was typical of that decade what
do you remember in my case that would be
the Spice Girls
all the boys bands a mix of them they
were all pretty similar in the
buffalo shoes nanananana
right so what is your thing from the 90s
now let's see what is making the cut on
Pinterest hair scrunchie I would
question whether that's the most
important thing to remember from the 90s
okay then we have hair clips nineties
where I think okay maybe I'm just wrong
and that was actually all about hair
then comes the word y2k outfits and I
had to look up what that actually means
at the end of the 90s they were new
technical fabrics used very often in
monochromatic looks that looked super
futuristic thing of this huge curved
sunglasses out of science fiction movies
rubber reinvented vinyl gore-tex this
kind of thing an obsession for the
coming year 2000 problem your 2k y2k
that's where the name is coming from
when people thought that all computers
would stop working on December 31st
remember that and at the end of the 90s
we also saw the rise of huge logos Prada
Gucci monograms printed all over vans
and all the skateboard friends look at
the brand supreme today their concept is
the same right it's one huge logo red
and white it's very 90s inspired in the
end and now that I know what y2k
actually means I'm thinking it can very
well be the rooting inspiration behind
Kemp Kemp was the theme of last year's
Met Gala metropolitan museum gala in New
York I do a video about this every year
reviewing who is best dress based on the
theme and in that video which I link
here and down below I'm explaining also
what Kemp means because it's a complex
concept but currently I feel like that's
a major theme influencing pop culture
and to conclude this 90s revival we have
the buzzwords hip hop street wear and
grunge fashion that's no surprise
because they all were major cultural
developments and you'll go down the
rabbit hole if you type these words in
because the amount of pins is endless
really fun I also wanted to share some
bonus trends that have nothing to do
with fashion actually but that looked
really pretty
and if you enjoy beautiful pins you can
have a look at these ones as well
French antiques Spanish style bathrooms
and then my two favorite ones Australian
garden landscaping you'd be surprised
what comes up when you type in that word
and bring outdoors inside and these two
made me very curious because if you
think about it
the next logical step after wanting to
leave a more conscious environmentally
friendly lifestyle is to want to bring
more nature into your daily environment
as well and that means into your home it
makes so much sense thumbs up if you
enjoyed this video thank you very much
let me know in the comments which words
you're going to start pinning about now
after watching this if you want more
inspiration from Pinterest I did the
same video last year and the trends were
completely different I will link that
video here as well as down below in the
description and I will add another one
in here and there as well about trends
but this time from the runways it's a
completely different source of
inspiration but I feel like taking
inspiration from different sources makes
it more holistic and more elevated don't
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before you go watch something else and I
also want to address special thank you
to everyone of you who helps translate
my videos by contributing subtitles in
all possible languages you guys are
amazing because that helps make the
videos accessible to more people all
around the world so thank you very much
for your help I will see you soon in a
new video and until then take care
