Every love story has a beginning
Ours begins in the highlands of Jalisco, Mexico
The rich red clays home to the highest quality Weber Blue Agave
After maturing for up to seven years the agave is finally ready to fulfill its destiny
Welcome to Hacienda Patrón
Where each bottle of the world's finest tequila is crafted by no less than sixty hands
Within these walls we have perfected the art of Patrón
First, the piñas are hand cut and slow-roasted in masonry brick oven.
They emerge after three days
Soft sweet and set to be pressed
The Tohono wheel crushes agave the hard way
beneath two times of ancient volcanic rock
Our patience is rewarded with complex earthy flavors
During fermentation the tequila begins to reveal itself
The juice is transform taking on the essence of freshly cooked agave
It's then distilled in small copper pot stills
leaving just the heart of the tequila
Meanwhile excess fibers used to enrich the soil and nurture the next generation of agave
Back in the barrel room
The tequila is aged in oak casks to impart subtle flavor notes
Not just any bottle worthy of holding the world's finest tequila
Patrón is handcrafted
in one-of-a-kind work of art
and inside each bottle is our masterpiece
a product of patience and passion
A true labor of love
