Hey, Miles here, milesbeckler.com.
In this video, you are going to learn
how to write blogs that make money.
Specifically, you are going to learn two
blog post template types that are going
to align your content with what people
are willing and are already purchasing.
And then second, you're going to learn
three free tools, and these are free
research tools that are going to help
you identify the types of topics, right.
That deserve this kind of content, and
then how to structure that content.
And at the end, I'll share how you
can write this stuff out super fast.
Okay.
Now let's go to the beginning, which
is the types of content that aligned
with what people are purchasing,
because the truth is not all blog
posts are going to be valuable to you.
As a business owner, an example would
be a random blog posts about cat videos.
Let's say you've compiled a
bunch of funny cat videos.
People who find that blog post, they
might know, enjoy it, but what are
they actually going to purchase?
And the answer is probably nothing,
but people are purchasing two things.
Very, very commonly right now.
Number one, physical products.
The user behavior of most Americans and
most of the Western world right now is
shifting online, even more due to kind
of global issues that are going on.
So not only have we already been
buying online, we're buying more
stuff online and we need help figuring
out which one is right for me.
And then the second thing that people
are willing to invest in already is
transformation and transformation.
It's a big word.
It sounds like a big thing.
And obviously.
Someone who loses 300 pounds, that's
a transformation, but transformation
could also be smaller and more specific.
Like I want to be able to beat my
friends at the game of golf and a
golfer who goes from not being able to
beat their friends, to being able to
beat their friends at a round of golf.
That is a transformation and we
can get even more specific, right?
How to hit the drive straight off
the tee, or how to serve at tennis
or how to return a serve at tennis.
So transformation doesn't happen.
To be these really large grandiose
things, but people are willing
to invest in transformation.
So we're going to jump on
the computer and get started.
And the first thing I gotta remind
you is that if you haven't started
your blog, yet, if you're not
emotion, if you're not publishing,
then nothing's going to happen.
So I need you to actually start
your blog and every post you write.
Following this template, both
templates and more it's practice.
If you haven't started your blog, you
can always go to miles, beckler.com.
And on the very top, there's a
post that says start your blog.
This is a 100% free tutorial, and I
go through step by step by step by
step on how to get your blog started.
Right?
So to get picked up by Google early,
we're also going to talk about building
an email list and right here, next to it.
Start your email list.
I show a 100% free landing page
tool and a 100% free email software.
And again, Step by step,
how to set it all up.
That will be relevant as we talk a little
bit more about the transformation level.
So the first place I wanted to go,
let's talk about transformation.
Let's talk about really, how do
you map out this transformation?
The blog posts type here, the template
is a how to post and don't let the
simplicity of the, how to post idea
think that it's something small and
insignificant, how to posts mean that you.
Or a teacher, you are an educator.
And when you, you actually teach
people through a, how to piece of
content, how to do it, use something.
They are so interested in learning
more from you, the example.
Okay.
If you are actually.
Teaching people ping pong and you're
teaching them how to serve at ping
pong and their serve absolutely stinks.
And they read your blog posts and
they go do what you told them.
They take the drills and they actually
do the things you've told them and
their surrogates better guess who
they start to trust as their trusted
advisor in the world of things.
It's you.
So what does that mean?
They're more willing to redraw
their content and they're more
willing to get on your own.
Email lists.
And this is where having a great lead
magnet, like a five day challenge, right?
A five day challenge to up
your ping pong game, a five day
challenge to improve your tennis.
Serve these types of lead magnets
that drip them one drill one step one
tutorial day every day for five days,
we'll get them on your email list.
And you've probably heard before
that the money is in the list, which
it is at the end of that you can
sell one on one coaching sessions.
You can sell courses, you can recommend
specific paddles and rackets and blades
and tools and techniques, et cetera.
You can sell other people's
courses as an affiliate.
Okay.
Are you seeing how the, how to posts
leads to your opt-in that leads to your
email list and that leads to the sale.
This is how you build the biggest asset.
So what do you make your content on?
How do you structure a great how to post?
So.
We're going to go to you to me right now.
Now you to me is a course creation world.
It's a, it's a platform where course
sellers can sell their courses.
And I don't think real
quick, we never copy.
People's content.
Plagiarism is bad and wrong, but we
are able to go look at the structure
that they're using to understand the
structure that would work for us to
help our people get transformation,
because that's what these courses
are selling is transformation.
So up top, I'm going to search
tennis to get us started.
Right.
And the idea here is that I teach tennis,
I'm a tennis pro, or I played tennis
and I'm helping others up their game.
And here we see the number one result that
comes up is Andre Agassi on a limb and
say, this guy knows how to play tennis.
So I'm going to click and I'm going to
look at it, the structure of his course.
Okay.
Because his course is teaching
people how to play tennis better.
When you scroll down below what
they already bought, you could
see the course content and it's
broken up in modules and lectures.
And you can see that I can toggle
the introduction open and close.
So looking at here, well, I can see that
Andre decided this tennis player decided
in his world that it's important for
people to know how to do a forehand,
a backend, a serve, a return of serve,
uh, et cetera, et cetera, et cetera.
But how does he teach them?
Well, now I can go look.
At what's important under each one.
So if I was crafting a, how to post
on how to hit a better forehand shot.
Okay.
That's the transformation I'm helping
them get with my free blog post.
I would want to make sure I overview it.
I'd want to make sure I talk
about the grip, this 12 inch rule.
I don't know what that is, but I'm
guessing that's placement on the course.
So I know I need to have a.
Placement on the court, a component
within that, the take back.
Okay.
So that's a motion the follow through.
So we're talking about the swing
itself, the tennis balls, a clock.
So somehow looking at the ball eyeball
involved and how to deal with the pace,
the speed at which the game is coming at.
You.
Guess what if I read a blog post
that's 100% purely my content, right?
I'm not going to buy this course.
I'm not even gonna look at
what's in this from him.
I don't even care.
I'm looking at the structure of it because
the structure of this course it's been
purchased by 16,000 people and of the
16,000 people, 4,000 people said, yes,
That this is a 4.5 star, which means
that of the 16,000 people four and a
half thousand people, 25% got such a good
transformation that they came back and
rated it very, very, very positively,
which means the structure of the content
worked there four or five apply this
structure with what I know about tennis
from all my years of playing tennis
and coaching tennis and being tennis.
But I use the structure
that's already proven.
My blog post is going to have
impact and my blog post is
going to work for the people.
So this is a great way to essentially
outline the different posts.
And again, we'll talk about
how to write them at the end.
I'm giving we're working on the structure
and the foundational outline ideas.
First, the second place we can go
is to Amazon Kindle best sellers.
Okay.
So I'm on amazon.com and you
just go to the Kindle store.
Um, and then you click on Kindle eBooks.
If you need, you can just type
in Kindle, eBooks into the search
and you want to get here, which is
the best sellers in Kindle eBooks.
Now you can obviously go down a
category by category to find the
different categories that you're in.
If you want you to just kind of
keep clicking through and you'll
find it, or you can just search
from within the Kindle store.
So one thing I'm going to search is,
um, how to start a photography business.
Yeah.
Okay.
And then auto-populates, which tells me.
There's people searching this
and I'm just looking at what
ranks and what has high reviews.
It's the same theory, the same thesis that
we had before, a one, two, three launch.
How to start a photography business when
you have no money, no time and no energy.
Perfect.
I'm a professional photographer.
I've taught friends to do it.
And now I've got a blog.
That's teaching photography and
photography business, and all of that.
This is where I want to live.
And then you can click on the book cover.
You see how it says, look inside.
If it doesn't say, look inside,
you can't look inside, but when
it does you just click on it.
And what I'm looking at here is.
The table of contents.
Okay.
So here it is.
So he's got three phases,
dream it, plan it, do it.
Okay.
So you could replace this with ready aim.
Fire is essentially the three ways and
then under dreaming, which is reading it.
What do you want?
So goal setting, um, plan
would be how to get it.
What can stop you looking out
for common mistakes and then
planning it, uh, the right gear.
So the gear could probably
be broken down, right?
Camera lighting, lenses, et cetera, et
cetera, studio backdrops, et cetera.
Um, develop your talent.
So like how to actually build the
skills as a photographer to be
marketable as a professional, um,
building your portfolio and setting
it like, like this is the structure.
Okay.
So I've literally just found the structure
and again, like this never cool to
plagiarize it's in fact, illegal to
plagiarize, but looking at and borrowing
the structure of what's already working.
Just make sense, right?
We're just allowing
their research to help.
I'm going to go plug in.
I'm going to improve on this.
I'm not going to just go mere this.
I'm going to say, okay.
That's a great starting
point for me to work off of.
I'm going to build a really
rough, basic outline off of this
possibly in like WorkFlowy or in
Microsoft word or Google docs.
And then from there, I'm going to go,
just add to it and improve upon it.
And I'm going to make it mine
improve upon it and make it yours.
That is the absolute key.
Uh, so really on, on the
Amazon side of things, looking
through the bestsellers is key.
One of the, a couple of
things you want to look at is.
Good review ratings.
Okay.
This one has no one star ratings at
all, and it's got five star and you
want things that rank relatively high
because when they rank relatively high,
that means Amazon has data that says
that it's a good idea or experience.
And obviously you would go through
more than one of these, right.
Look at other ones, um, to really
make sure we've got all of the
bits and pieces covered in our
ultimate guide to starting them.
Photography posts.
And if someone lands on your ultimate
guide to start a photography post,
and here's their table of contents,
um, if someone lands on this
post and they read through it and
they're like, man, this was great.
And you have an opt in box at the
bottom that are the seven tips
to becoming profitable in 30 days
or the seven day kickstart your
photography business challenge.
And they opt in for that.
They're now on your list.
And at that point you can
recommend gear as an affiliate.
You can recommend courses as an affiliate.
You could sell one on
one coaching to them.
You can sell them a membership.
There's a lot of places you could
go once they convert to your lifts
and the fact that you're willing to
give great, helpful information that
people are obviously purchasing.
You give that away for free.
It's structured wonderfully.
They go through it.
They have their aha moment.
They see you as a trusted advisor.
Bingo.
Now they're ready to take
that step in your direction,
which is not buying from you.
It is obtaining more information.
It is that first step that you want them
to take is getting on your email list.
And this is how you grow the
email list with the, how to posts.
That covers it for template.
Number one.
Now, as we go to template, number two,
remember that I'm using one different
tool for each of these templates.
You would obviously use all
three of the tools for all three
of them as is mix and match.
Okay, I'm doing this for efficiency sake.
So I don't think one tool is right
for one template and one tool is
right for the other, their template.
This is kind of a mix and match scenario.
Now, the next tool we're going
to talk about is Pinterest.
Now Pinterest is brilliant.
Because Pinterest is a
decision platform, right?
When people are planning, when people
are thinking about doing something in
whether it's remodeling their kitchen
or whether it's making new recipes
at home, or whether it's learning
knitting, crafting crocheting, et
cetera, putting on, they go to.
Pinterest to essentially find inspiration
and to find which one to purchase,
which brings us to template number
two, which is the best blank for blank.
Now we all think we are
unique in this world.
So what people might be looking for
in the world of golf would be the
best driver for lefthanded people.
The best driver for short guys, the
best driver for 50 year old women,
because the 50 year old woman believes
that there's a right one for her.
Her there's a physical product in the
world that she's passionate about.
That is going to give her
a competitive advantage.
She just doesn't know which one it is.
And she doesn't necessarily go to
Amazon immediately to go buy it because
she doesn't know which one she wants.
Where does she go to find
what she wants to buy?
Pinterest is one of the locations,
obviously Google as well, which is why
we're going to build this out as a post.
I need to be optimized for Google.
What you're going to learn again
at the end, how to optimize
these types of posts for Google.
But what we're also gonna do is creepy.
We're going to market it on Pinterest
because Pinterest is going to
tell us exactly what's working.
So the best blank for blank.
Now, if you know what you're after.
Okay.
Uh, best driver, four
50, 85 year old women.
Great.
Just type that in and see what comes up.
You can just make sure that the
auto-populate auto-complete matches,
which we'll do in a second, but if you
don't know what the best blank for blank
is, this tool can actually see you.
Okay.
And we're going to leverage the
auto-complete and we're also going
to leverage the little bubbles
that come up behind and below it.
Um, you'll you'll see more
of these bubbles here.
You'll get what I'm saying.
So the first thing I'm going to
do is let's do, um, best crochet.
So let's say we're in the crochet world,
so best crochet and it automatically
tells me what people look for.
Okay.
So it's best crochet patterns,
hair hooks, stitches for blanket,
dish, cloth, pattern Harrison, some
unseen patterns for bulky yarns.
So I'm going to go into hooks.
Hooks are the actual things that
I think that are used for crochet.
I'm not much of a crochet or I'm
just using a random example here.
So I'm going to say best
crochet and I'm gonna type in
hooks and I'm gonna put four.
And I now see seated by what's
already been searched by 380 million
Pinterest users who spend 80% more
than, and most other social people.
Right?
This is April planning platform.
Remember that that's the key to the
research on this platform, right?
Best PR crochet hooks.
There's two types.
I would absolutely make sure that I
have a blog post for both of these
best crochet hooks for beginners,
best crochet hooks for arthritis.
And guess what else I would have.
How to post that aligns with this.
Are you seeing how these work together?
So from here, I can just literally go
into best crochet hooks for beginners.
And when I'm saying bubbles,
you'll see on a future one that
some bubbles pop up below, and
that means there's another yeah.
Sub level deep, but on this
we're there, we just, we get it.
This is the best crochet
hooks for beginners.
This is the long tail keyword
phrase I would target.
And then obviously I would be able to
go work and find the other ones are for
arthritis would be the other ones there.
So let's do, um, best golf since
I've used that a couple of times.
So Beth's golf clubs,
courses, irons gifts for him.
So it populates a best
blank for blank for us.
Okay.
The best golf gifts for him.
The fact that it's
auto-populating that right off.
That to me makes it sound like I
really want to make sure I have that
post, but we're going to go into here
as best golf irons, and I'm gonna
type in four and I'm gonna put blank.
Okay.
So 20, 2019, which means that my, if I
was going to do a best golf irons posts,
I would make it a four 2020 posts.
Another place, obviously you want to
cross reference and I didn't count
this as a, um, I didn't count this
as one because Google I've taught
use Google use Google use Google.
So I'm just going to type in best.
Golf irons for, and now I see
some auto population here as well.
So don't limit yourself
to just Pinterest, right?
We're just looking at what people
are queuing up to purchase.
Um, now let's go for best golf.
Let's do another one here.
It's the best golf club actually.
Let me just, it was best golf and see
if we get any, uh, bubbles coming out.
I'm gonna show you the real quick, cause
this is, this is another way to navigate.
Okay.
They didn't show up on that.
So let's do, um, Toaster oven.
Let's say you have a kitchen blog
and you want to do, um, content
for your kitchen blog, and you want
to promote toaster ovens because
there are $300 product, which would
have a good commission for you.
Well, here we go.
Best toaster oven,
countertops, oven recipes.
So let's do this if we get the bubbles.
So now you see how we got
these bubbles down below.
What these mean is it's just
another way of them saying.
These are commonly searched
things on the Pinterest platform.
And this is really what Pinterest, um,
uses YouTube starting to test this kind
of a thing to work with your home feed.
Google is kind of starting to
test this well because all of the
platforms want to help people find
what they're actually looking for.
So, yeah, best toaster oven for
2020 best toaster oven for RV.
Best toaster oven for.
Countertops.
These are the types of
posts I would make on that.
And obviously if you're doing, um, best
mixers, right, for a mixing bowl, you
could look at for best mixers, et cetera.
Um, strollers, best strollers for twins.
It automatically pops up for
Disney world with carseat so I
can type in for, and there it is.
It's actually seating me.
What are the most common things look
for, for travel for toddlers, for twins?
Um, if I just searched best strollers of
see if we get the bubbles on this one.
And this is the game.
So we'd get the bubbles again.
So best strollers for travel,
best stroller, car seat combo.
I mean, there's all of these sub
ideas, all of those niche specific
posts that these are, people buy
something and they're looking for
help from an independent creator.
Like you like me, like people in
the niche who are already dominated
and all that's going on here.
You're like, well, it's already done.
There's already people have.
Yeah.
That just means they
have a headstart on you.
And that means you need to start,
which is going all the way back to
miles, becker.com and start your blog.
If you haven't started your blog
yet, nothing's going to happen.
Eventually if you publish two,
three blog posts per week, that are
absolutely fantastic for your people.
Well, and if you're pinning multiple
pins to each one every single week
to really get the word out on this
Pinterest platform, you could find a
Pinterest user who's searching for it.
What you just wrote a blog post about
tomorrow, and that could start driving
relevant, targeted traffic from
someone who is planning on purchasing
on a platform that has known buyers.
They might land on your website.
And that is how you craft content
that can ultimately bring cashflow in.
And I'm just going to type in dog
leash because obviously dog leashes
are a world we could go into.
So, um, Let's do best dog leash,
because I want to make sure
when people are searching the
word best, they're definitely
looking for the right one for me.
And then the four is
for my unique situation.
Okay.
So I'm a runner and I want a dog leash.
Okay.
So the user behavior, I am a specific cue.
I'm a runner.
I embody this identity as
someone who runs it, I need a
leash that is designed for me.
Best dog, least for runners, for training.
I'm training my dog.
I need a leash for training,
uh, for walking and for polling.
So here it is it automatically populates.
There.
And then if I put a space here, it's
going to show us the different ones here.
And obviously you can do
this on Amazon as well.
And that's it.
Those are the different post types.
Now, how do you actually write these out?
So I've got two posts that go
really deep into the process
of taking the data points.
Okay.
We just did research and you'll,
you'll be able to pull your data
points of what's going to go into it.
The, whether it's the outline
structure, the headings of subheadings,
the main points, et cetera.
These two posts.
If you go to right here in YouTube search
miles, Beckler, right content fast, right?
Affiliate content fast.
So how to write SEO optimized
affiliate review post fast.
This template here is for the best blank
for blank, and then the how to create SEO
content fast is for the how to template.
They're a little tiny bit different.
Yeah.
I have one for each of them
and again, just miles Beckler.
Right?
Content miles, bugger, how to
write content, all of the search.
We'll pull it up.
And if you haven't seen my affiliate
marketing, if you like that idea of
being really direct to sale, helping
people make the right choices.
That's the whole methodology I
talk about here, the affiliate
marketing in 2020, and that's it.
And this is totally beginner friendly.
All it takes is a willingness to dig
in, do the research to really plan out
transformation, to really plan out a path,
to help them get what they're looking for.
And then following those two other
videos, which will pop up on the
end screen here, you're able to go
in and actually craft that content.
And you'll find that you can
put a blog post together.
That's.
Fantastic.
It's well optimized.
Google's going to love it.
Your readers are gonna
love it in a few hours.
And if you get really good at this,
and it might take you a few days
to get started, not it's okay.
If you get really good, you can
get it done in an hour and a half,
and that is some power because then
you can start to make some pins.
And then with those pins, you can start
to drive traffic to your blog posts.
Fast while Google is still picking
you up and indexing you, you
just got the keys to the castle.
This is, it sounds simple.
And it is simple.
The difficult part is showing
up and doing the work day in day
out, week in, week out, hundreds
of times, over 500, 700 times.
That's what the content creators
and bloggers who are making really
good lifestyle income are doing.
Do you have questions?
I mean, the comments
below, I'm happy to help.
Give me a thumbs up.
You've made it the end
100 in the comments.
If you did make it to the end and be
sure to check out the actual next.
Videos that will show you
exactly how to map them out.
Right.
And we get on and we actually click
the keys and put the letters on paper
so you can learn how to get these
content posted to your website fast.
Thank you very much for your time.
Look forward to helping you from
here and till we meet again, be well.
