so what i want to do is made of stone
all about their product placement
marketing and advertising for the entire
film responded by product placement
marketing and advertising how you guys
are welcome to what the fleck which is
not brought to you by white castle
aggressively result is www follows
documentarian morgan spurlock as he
makes a movie that is about product
placement and marketing and advertising
which as you can see what's
is paid for by marketing product lines
and advertising
uh... so we follow him around as he
calls companies and tries to get them to
put money into his movie and so we sort
of follow along in his quest to get this
movie paid for
and along the way
uh... we find out about how marketing
works and how politics works
then dial we are basically being sold a
bill of goods from the moment we wake up
tomorrow we go to bed product placement
what he should be done
this visible part of the government says
advertised this school for whenever
the motive all the advertising recent
held for the average had to say i'm
relieved really liked this movie i
thought this was home whereas a lot of
really resonated for me
are spent a little bit of time
in the agency world
you know i i'd
as part of my job i deal with a lot of
this kind of stuff
because i want a site that runs on
advertising so you've got sponsorship
and you after trying to figure out where
that line
has between
you maintaining your integrity and
selling out edits
it's not easy line to find some time
have disappeared
he's still get clients
everything is good maintenance healthy
response
forwards the news decide that
many years and was
separate class i thought this man was
whereas i really liked it
and arthur was very perceptive and i
like the way
a ourself as you factor weakens sat
arrive
the idea of product placement while
embracing i had to those entertained
while i was watching it spurlock is
charismatic it is funny is that cool
ideas but admit it was over a catholic
barton wings of the movie start you know
like yeah right and i know that this is
the home of the kind of felt like
i don't think i learned anything about
this world and uh... i don't deal with
advertisements you too so i was sort of
hoping to find out things that i did
know about marketing about how this was
something that
it all kind of a light well yeah there's
a lot of product list in the movies i
knew that as we look at the change in
hollywood knocking off too much
attention but as we look into
you know how hard it is to finance
movies and people are doing intel's
studios almost exclusively in these days
is doing product companies are a great
big action films anythings like no may
mean this is part of why westerns are
kind of affectively debt
they'll be is hard to arguably debt the
soreness handle epic made the way maybe
we've seen them in the past are finding
this conversation more interesting than
any other and i i don't think i want to
have i really just because like you know
i i i had seen tv shows were like
literally characters on
you know seventeen show will start
talking about elastic and getting is
that have already received a lawyer by
c_n_n_'s die when i get it really like
they work it into the dialogue of his
role to go into commercials you know
there's this is a fascinating subject
matter i don't fault him for
picking this idea to make a movie that
he was everything a little if anything i
wasn't looking anything
they didn't know about marketing i'd
like the idea this film and i like
morgans for what but five is just
that they weren't brought economic he'd
be anti michael moore in a lot of ways
in that michael moore inserts himself
front-and-center
and he had his ideas and he hammers and
home in a very strident way whereas i
feel like it was brought had an idea
and says telephone his journey that
passes questions and might come along
with me if any funding rhonda figured
out together
this message
intrusions we have heard the news of the
matter is center all they have to go for
you know
mistrial mystified
character
far too low and in the state and i
really really like this
mid-november marketing work
you are very easily and you know i think
that
made i clearly wants to know that it's
and has the hearts and com wonderful
having you know i actually didn't i
wanted some sort
i'm sure
he entrances marketers welcome to bring
partners well he doesn't do this but i
was dying to see an you think it's a
blackballed for such as habitat at extn
twenty they're giving up a little
samples of several of the products
they're selling an exemplar vial at
picked up
was the main entail stamford
physicist laughed and asked for me hike
and tell you that my
average is six point nine
endorsement that he was a resounding
were kind of mixed on it that
