Hello! This is An Paenhuysen.
Art Lover and Blogger.
Today I'm going to explain to you
the fourth rule of good art.
and again... we're going to use
Andy Warhol's "Making Money" book
Money was a big topic for Andy Warhol.
He made money paintings already very early in his career - 1962.
It happened like this:
he asked his friends
What should I do?
I want to do something different than Roy Lichtenstein (his colleague)
So his friends said, 
why don't you paint what you love!
And Andy Warhol loved money!
So he painted a dollar bill.
Actually, money is not such a ridiculous topic,
even in cultural history.
You know that Walter Benjamin, the cultural critic from the 1920s, said that money
money was the first multiple in art!
A friend of mine, Craig Shuftan, a writer, 
he told me that Andy Warhol was the first artist
who said he wanted to be in, and not out.
He didn't want to eat rice and beans,
like Jackson Pollock, live in a hut 
and have a bohemian life
No, he wanted to be in, eat burger and drink coke
just like everybody else.
So Andy Warhol positioned himself 
in capitalist society.
You know what most artists do?
They are hovering in the air
They are here.
and they are looking at society down there,
and they say: "I can see, what you can't see."
And then I always think: Where are you positioned?
Where is your body?
Who did you get your calling from?
You're down here, right?
In society.
To make good art, I think, it is very necessary
to know and show your dependencies, your limitations
not to be hovering in the air,
and then, within these existing boundaries,
open up new possibilities
while acknowledging your perspective and limitations.
What is the fourth rule of good art?
Position yourself!
