Pour, got to swirl it up.
Starbucks baristas are extremely passionate about beverages.
I was looking for the three layers of the shot.
Partners take a lot of pride in making the perfect beverage for their customer.
But really it comes down to that barista taking their own passion,
their own pride as they craft that beverage
and steam the milk, pull the shots, build the beverage.
So it just gets it right under that foam. 
Hi, my name is Chad. I am an eighteen year Starbucks partner
and I work on the Global Coffee Engagement team.
Today I get the opportunity to be a judge at our Barista Championship.
So Barista Championship is really about celebrating what our partners do every day
Our partners are in our stores, making these beverages hundreds and hundreds of times a day,
and so we created a program where we really wanted to celebrate that craft.
That art that they do every single day.
We had over thousands and thousands of applicants in our stores apply to actually partake in Barista Championship.
A couple of things they are getting judged on. One is their barista craft.
So really, their ability to steam the perfect milk, pull great shots.
Bring those two together and create the perfect beverage.
The second thing is I’m really looking for passion. I want to see in that partner’s eyes
that passion and desire around their craft.  
And even though they are sweeter, you don’t get that same espresso taste right away.
In the competition, they get to do latte art.
This is our first drink.  That is a latte.
And they get to really do the latte art that they’re comfortable with.
So again, not only after they craft that beverage, they get to present it
but they get to put their signature on it with their own specific art.
That’s a heart for my love for you guys.
So we’re not looking for perfection. Because again, at the end of the day,
it doesn’t matter as much as how the drink tastes. It’s really flavor in cup.
I think what Barista Championship has done has really reignited in our baristas
a passion for quality. And there is nothing like that feeling when you watch
a partner stand in front of our Mastrena, and talk about what’s happening.
I like to err a little bit more on the smaller side.
With that espresso, and as it starts to pull, and as those layers form,
and that partner is really describing, and you can see the passion coming from their eyes.  
I think that that’s really the exciting thing about this program is we’re just
seeing partners so excited to make great beverages.
