Hello, My name is Kahlil Gibran Ardha Yassin.
Now I'm study in Surya University, Digital Communication Study Program, Digital Movie Concentration.
I am participant in FITE video essay competition 2016 
organized by France Embassy Indonesia
With theme Tourism & Sustainability : The Future We Want.
I make essay with title "Industrialization unique culture Toraja for sustainability tourism and culture Indonesia.
Indonesia is a country with thousands islands, being Indonesia as biggest island nation in the world.
Furthermore, Indonesia gets grace a beautiful nature, 
flora and fauna, various ethnic, culture, 
traditional arts, and strategic geographical.
It make Indonesia be country with good tourism and 
potentially for tourist from overseas will visited.
Talking about beautiful nature like beaches, mountains, etc is difficult to compare which one is better
between one place than others.
But, different with unique culture that just have at one place.
It makes tourist not have other choices 
and make this to be only choice.
Unique is not certain success, good promotion techniques with satisfied infrastructure and accommodation,
than support from local community will be a 
main factor succeed or not tourism.
Burial customs culture in Toraja is famous with unique 
and mystic, haven’t in other.
Rambu Solo is burial process by Society in Tana Toraja 
that different than usually
With it, we can view how people’s in Tana Toraja very 
respectful with their ancestors.
The procession of event, their people slaughter dozens 
buffalo and pig during seven days.
Moreover, tombs at rocky walls and caves that fully with coffins and human bones. The culture values 
still maintain in Tana Toraja.
The big Opportunity doesn’t mean without negative side.
Industrialization allowing entry of  new values in society at Toraja will potentially fading their cultural authenticity.
Adaptation with era of development knowledge and
technology is worried will give negative effect
and not relevant with historical values, cultural norms, 
and local wisdom of people in Tana Toraja 
that famous with religio magical.
Don’t let for commercial concern, ignore even clear it.
Besides preparation, things that will be concern 
is how to promote to peoples around the world.
Beauty from god is not enjoy for some people.
We needs good marketing strategy’s  
for take attention from others.
Now, in internet of things era being big opportunity.
Social media with its superiority like rapid and deep 
penetration and deployment chain be main background 
why using social media as media promotion.
Segmentation evenly for any age, gender, race, 
and ability to penetrate space and time conception,
and last sweetened with free sharing 
metode being social media as best media.
Now, think about how to make great concept and content  to make others interesting to visiting.
Industrialization unique culture for sustain tourism 
and culture is right potion.
Just need more attention in some elements, so not
backfire attacking their owners.
