The following exercises will ask you to consider how the basic elements of design, imagery, text and composition
are used to convey a mood or atmosphere.
Look at some examples of advertising in magazines.
How is the product being presented. What colours are used? How do they make you feel?
What kind of font is used. Is it gentle and subtle, or is it aggressive and bold?
How does it suite the overall style of the design?
What imagery is being used?. Calming outdoor scenery, or bustling cityscapes.?
How does this all work together to set a tone?
Every example of advertising that you look at will have been specifically designed to communicate a particular mood.
For these exercises you will need:
Music can influence the way we feel. If a song is upbeat we will feel happier.
(Upbeat piano accordion music playing)
Likewise, if it is slow and sombrere our emotions are likely to follow.
(slow, sombre violin and flute music playing)
This exercise is to design 4 CD covers which visually represent different styles of music
by considering use of colour, imagery, typeface and composition.
Cut 4 squares of white paper to roughly the size of a CD cover.
For this exercise use collage to create a CD cover for 4 different music styles.
Use the materials that you have available.
In your notes you will find a list of different music styles to choose from.
But feel free to  add some of you own.
Things that you might want to consider while you are creating your CD covers are: 
Do you choose vivid or muted tones? 
Think about which colours best suit the mood.
You will want to select images that have a sense of the style of music.
Don't worry if it is not exactly the picture you visualise, 
the task is about providing an impression of the musical style.
Think about how the type you select reflects the musical style.
You could print out some text if you have access to a computer and a printer.
Otherwise, why not hand-draw your own personally designed font.
Composition.
Don't get carried away with too much visual information in each collage.
The mood generated by some musical styles may reflect a busy layout,
but sometimes you may want to keep things simple.
If you really enjoyed this exercise why not design more CD covers for more musical genres
or design one for somebody that you know.
(Electronic music playing)
(Folk music playing)
(Reggae music playing)
(Hip hop music playing)
(Easy listening music playing)
(Blues music playing)
For this exercise you will consider how atmosphere can be further developed through design and applied to a broad range of commercial identities.
Your brief is to design a 1 -page magazine advertisement for any one of the following business clients.
There are several things you will want to consider while working on your design.
Begin with the story of the business: Who are they?
 How dto they want people to feel about them? 
Are they reliable, or exciting?
Environmentally friendly? Modern perhaps?
What is your advertisement selling?
It might be selling a particular product, or it could be an experience.
Sometimes advertisements are just there to remind people about the brand.
And finally, who is the advertisement aimed at?
Who is the target market?
Are they female, male, old, or young? 
These are all the things that you need to consider before you start putting your advertisement together.
Once you have thought through these considerations and decided what the story is you want to tell with your advert
it is time to do some brainstorming in your visual diary.
Ask yourself what is the mood you are trying to create?
Will there be a lot of energy and activity? Or peace and tranquillity?
How will your choice of colours and fonts reflect the mood, and what images will you use?
Using your brainstorm information begin making up your advertisement on a sheet of A3 paper.
You might want to use paint, draw or collage. Utilise a printer, photocopier or scanner.
You may use found images or take photographs.
(Slow, relaxing piano music playing)
(Scary piano music playing)
(Techno music playing)
(Relaxing music playing)
Feel free to try out several advertisements if you have time.
Consider how the different approaches you have taken change the mood of the advertisement.
