Well that wasn't very exciting.
You don't feel very happy.
(Laughs) Seriously, though.
Let's talk for a second about the things that
we do on camera.
That puts off that impression to the viewer
of "I really like this guy or this gal" versus
"This person isn't very exciting"
Especially you take a video like this right.
So, I'm sitting here, it's just me.
There's not a lot of action.
There's not a lot of creativity.
So, the question is: What can you do to draw
people in?
This is really, really important because more
and more people, more and more companies are
doing these types of videos.
How do you do it?
#1 Goes back to how I started this video.
Believe it or not, whenever you start a video,
you want to make sure you come out with the
right energy.
Which generally is the smile.
Now this sounds silly but, oftentimes George
Thomas and I will joke around because, he'll
say "Are you smiling!?"
Because, when you start, when you smile, it
does something to your energy and the perception
of the viewer.
It's a really, really big deal.
But, when you come out and you say "My name
is Marcus and today I want to talk to you
about video" it's a different, completely
different vibe.
Also, the way you use these, it really matters.
For example, how about I show you this.
"My name is Marcus Sheridan and today I'm
going to show you how to be awesome on camera".
Now, what's your impression?
Like, I hate that guy already right?
You hate me because I've got this power pose
of "I'm strong and awesome and I'm smarter
than you" We don't want to do that.
The pose is one of 'Open'.
I am receiving the things that you have to
say, I'm giving you the things that I have
to say.
So, the idea of what you do with your body,
certainly your hands, and staying open makes
a big difference to the viewer.
Also, you want to keep..You notice how I did
that little thing with my chin right there,
keep it high?
When you keep your chin high it again puts
off a message to the viewer that you are excited,
that you're happy, and if you are excited
and happy about the things that you're saying,
well than they are gonna be more into it as
well.
One final one that I want you to think about
and this is a little bit tougher but, sometimes.....if
you're trying....to make....an important....point.
You should slow it down.
Spacing of words makes a difference.
Oftentimes if you've ever watched my videos,
you'll see at the end, that I'll restate the
point but I'll always state it slower.
I'll be coming to the end and I'll say something
like "So that is exactly...what you can do....to
get better.... on camera" If you're trying
to make core points, slow it down.
Just slow it down.
There's a lot of things you can do but I think
that if you smile, if you remain open to people,
keep your chin high, and if you use your words
and your spacing wisely your body langauge
will have a major impact on your videos.
