Fear, it's our natural evolutionary
response to the unknown. We humans have
developed fear over millions of years to
help us cope with this dangerous world
around us, but you're not living in a
cave. You don't fear getting eaten alive,
and yet you fear something as small as
switching from your old laptop to a new
Chromebook. One that boots up as fast as six
seconds, the other takes forever. One has
built-in virus protection, the other
should be quarantined. So why haven't you
switched? To understand we need to go
where fear starts. In the brain you want
to switch to Chromebook but your Amygdala
is saying, "I'm scared," while your
Prefrontal Cortex is saying, "But you need
a new laptop." It's like your cave person
brain just wants to run while your
modern brain is saying, "chill out dog,
it's just a Chromebook." You shouldn't
fear switching to Chromebook it's a good
decision but sometimes it's hard to let
go of a bad decision. In behavioral
economics this principle is commonly
known as the sunk cost fallacy. Let me
give you an example.Let's say you paid
for a vacation months in advance.
Now you work hard, you deserve it but
when you arrive there's a giant storm
and you're determined to stick it out
because you've already paid for it.
But I get it
fear of loss can cause a rational
attachment to things familiar to us. It's
called the status quo bias.
We've been through a lot together. You
know you weren't you weren't supposed to
see that. But constant updates, patches, it
never ends. Not to mention it takes
forever to start up and it won't be long
before it freezes or worse. But when you
switch to Chromebook, which starts up
fast and updates automatically with no
interruptions, you don't have to worry
about any of that. And if you lose it for
whatever reason all your stuff is safely
backed up on the cloud and it works
offline even with Netflix, which is good
because I have a flight to catch.
Remember when we overcome our fears we can accomplish great things.
So don't let fear win, switch to Chromebook.
