In a bid to amplify the experience
at New Zealand Fashion Week,
a well-known Maori fashion designer
has teamed up with a tech expert
and they're using augmented reality
to better tell their stories.
Krystal-lee Brown has more.
A new resource that fuses
the world of technology
with the world of fashion.
Nichola Te Kiri showcased
her new collection
at this year's
New Zealand Fashion Week.
What's more, she also launched
augmented reality cards
with a direct relationship to
the stories of the new collection.
It was technology expert
Nikora Ngaropo
who created
the augmented reality resource
to amplify consumer engagement
in the industry.
However, what do people think?
It's awesome to see these two worlds
bringing these clothes to life
and the stories behind the clothes.
For me, this is amazing,
I'm excited to see what emerges
from this, this is the beginning.
As the world evolves,
so too does fashion.
Krystal-lee Brown, Te Karere.
