hello people you're welcome to ProUp
Masterclass my name is Tola Alabi today
we're gonna be talking about the
difference between a minimalist designer
and a lazy designer
you're welcome back to  ProUp
Masterclass now
there's been this point of conflict between clients
and designers where clients are feeling
that designers are being lazy and
designers that feel like clients do not
understand them because they are being
minimalist now we need to define that
word minimalism now in my opinion
minimalism in design is taking out
what is not necessary and focusing on
what is necessary in an identity now
being minimalist doesn't necessarily
mean being simple or being boring or
using only one font using only one
color using gray using a lot of white
now that's clean but that's not
particularly minimalist now if you look
at a logo at the Olympics logo the
Olympics logo has five colors and that's
because it was necessary for it to have
five colors but it's still in its own
right a minimalist logo look at the
Toys R Us logo the toys or logo is also
a very colorful logo it's minimalist in
its own right in the industry it's in it's a minimalist logo for a toy
company it would be highly improper for
the Toys R Us logo to be in gray now you
can't say you a minimalist designer you're going
to do that in gray because you are
minimalist and that's what's trending
right now that wouldn't work for that
company sometimes it's necessary to have
a colorful logo but you as a
minimalist logo designer
can make it work for the company even by
using several colors I like talking
about the Unilever logo the Unilever
logo has over 30 images in it or
about 30 images in it and it's still a
minimalist logo because it was necessary
for it to have those 30 images those 30
images represent what the company values are so if you as a
designer approach such a brief and say I'm
going to use only one image
because I want to be minimalist then
you're defeating the essence and the
core the ethos of the company so minimalism
in itself is not about being boring it's
not about being overtly simple it's about
as I said initially taking out what is
unnecessary and focusing on what is
necessary and what is necessary might be
a lot of colors might be a lot of images
now being lazy on the other hand is not
giving all your effort into a design
saying I'm not gonna research my fonts
I'm not gonna research how many images I'm
gonna put into this logo I'm not gonna
research the story of this logo I'm just
going to type an alphabet A and send it
to the client now that's going to be
lazy because it doesn't represent the
company you're working for and it doesn't enhance the company values so
we need to be able to distinguish
between being minimalist and being lazy
if you have other logos you would like
to share that fit into what you
term as minimalist and other logos you
feel are lazy logos please feel free to
drop a line in the comments and don't
forget to click the subscribe button see you
in the next class
