DRINK BUSINESS
IS BOOMING--
BUT THERE'S A
PUSH FOR
CHANGE!
AS MATTHEW
SMITH REPORTS:
IT HAS BOTH
CONGRESS AND
BIG BUSINESSES
TALKING THIS
MORNING:
MAKE NO
MISTAKE -- THESE
THINGS ARE
MONEY MAKERS!
FROM OH-8 TO
20-12 THE
BUSINESS
BEHIND ENERGY
DRINKS JUMPED
60-PERCENT!
BUT THE
CONCERN ISN'T
MONEY -- IT'S
ABOUT WHO
THESE ARE
BEING
MARKETED
TO...AND
WHETHER IT'S
SAFE TO DO SO!
EVER WONDER
HOW MANY KIDS
UNDER 18 ARE
DRINKING THIS?
TAKE A LOOK--
NOT 10-
NOT 20-
BUT 30-PERCENT
ACCORDING TO
RECENT
REPORTS
RECENTLY
PUBLISHED IN
"PEDIATRICS."
SO WHY IS THIS
SUCH A BIG
DEAL?
WELL -- HIGH
CAFFEINE, A
MIXTURE OF
STIMULANTS:
AND
OVERWHELMING
QUESTIONS OF
JUST HOW
HEALTHY IT
REALLY IS--
A GROUP OF
SENATORS JUST
RELEASED THIS:
A REPORT
CALLED "BUZZ
KILL."
SOME
COMPANIES LIKE
RED BULL AND
MONSTER SAY
THEY WON'T
MARKET TO KIDS
UNDER 12, BUT
THERE REMAIN
QUESTIONS
ABOUT KIDS IN
THOSE "TWEEN
YEARS."
THE AMERICAN
BEVERAGE
ASSOCIATION IS
POINTING OUT
THAT NO LAWS,
OR RULES ARE
BEING BROKEN---
BOTH
MARKETING AND
FDA
REGULATIONS
ARE BEING
FOLLOWED--
DAVE/SERESE --
THERE IS A NEW
PUSH TO
CHANGE THOSE
REGULATIONS,
THOUGH--
HOW THAT
COULD LOOK --
THAT IS THE BIG
QUESTION
MOVING
FORWARD--
