TROOPERS FOCUSING ON THE 4 MAJOR
VIOLATIONS INCLUDING SPEEDING,
DUIS AND NOT WEARING YOUR SEAT
BELTS .
LAWMAKERS ARE ASKING
QUESTIONS ABOUT THE ABRUPT END
TO A POPULAR RESTAURANT REWARDS
PROGRAM.
A KEY INGREDIENT IS MISSING
FROM THE LUNCH RUSH, THEIR
LOYALTY PROGRAM.
THE SUDDEN SHUT DOWN OF THE
COMPANIES REWARD PROGRAM TOOK
CUSTOMERS BY SURPRISE AND HAS
THEM APOLOGIZING.
THEY SAID THEY WERE SORRY FOR
THE EMBARRASSING SITUATION
.
WHAT IS
THE BENEFIT OF A LOYALTY
PROGRAM?
WE HAVE CUSTOMERS THAT COME
TO OUR RESTAURANTS 2, 3 AND
SOMETIMES 4 TIME AS WEEK, AND
HAVING A LOYALTY PROGRAM IS OUR
WAY OF BEING ABLE TO COMMUNICATE
WITH THOSE CUSTOMERS AND GIVING
THEM REWARD FOR THEIR REPEAT
BUSINESS.
KIND OF LIKE A WAY TO THANK
THEM.
THEY HIRED SPRING TO PROVIDE
THE REWARDS PROGRAM.
HERE IS HOW WORKS.
CUSTOMERS REGISTERED THEIR CARDS
ON THEIR WEBSITE.
WHEN THEY USE THE CARDS THEY
WOULD AUTOMATICALLY EARN CASH
BACK.
THANK YOU.
HAVE A GOOD DAY.
THAT IS UNTIL SPRING SENT
TENS OF THOUSANDS OF CUSTOMERS
AN E-MAIL SAYING THEY ARE
DISCONTINUING OPERATIONS.
SO THEY WERE NOT ALONE.
SPRING WAS PROVIDING LOYALTY
SERVICES FOR 200 OTHER
BUSINESSES.
OFFERING
THEIR APOLOGIES AND A $10
DISCOUNT BECAUSE OF THE
CANCELLATION OF THE REWARD
PROGRAM.
IT IS THAT SHORT NOTICE THAT
DOESN'T SIT RIGHT WITH KELLY.
HOW DID YOU FIND OUT?
AND I FOUND OUT VIA E-MAIL ABOUT
A WEEK AGO.
SITTING AT MY DESK, GOT AN
E-MAIL AND THEY DISCONTINUED THE
REWARD PROGRAM EFFECTIVE ONE
WEEK FROM NOW.
