I'M HOPEFUL AFTER LONG
EXISTENCE.
>> MANY, MANY MORE.
STUART: THANK YOU, JONATHAN.
>> THANK YOU.
STUART: ANDY CUNNINGHAM, THE
AUTHOR OF, GET TO YOU A HAW.
ANDY YOU HEARD JONATHAN HOENIG
THERE.
YOU'RE AN EXPERTED ON APPLE AND
STEVE JOBS.
YOU HEARD HOENIG SAYING NIKE'S
MOVE WAS BRILLIANT.
WHAT DO YOU SAY?
>> I'M NOT SO SURE.
NIKE HAS A BUILT ON OWN
PROPOSITION GREAT SPORTING
CLOTHES FOR ATHLETES.
THEY HAVE A TRIBE.
WITH THIS CAMPAIGN THEY ARE
REACHING OUT TO A NEW TRIBE.
IT IS GREAT FOR PUBLICITY BUT
PUBLICITY ONLY LASTS SO LONG.
STUART: GOT IT.
YOU WERE THE PUBLICIST FOR
>> WAY BACK.
STUART: WAY BACK.
HE WAS A BRILLIANT GUY.
MUSK.
VERY, VERY SHARPLY.
THEY HAVE LOST THEIR CHIEF
ACCOUNTING OFFICER, AND ON THE
SCREEN, ELON MUSK SMOKING
MARIJUANA, DRINKING WHISKEY,
LIVE ON TV WITH THE JOE ROGAN
EXPERIENCE WEB SHOW LAST NIGHT.
DO YOU SEE SIMILARITIES, YOU
KNOW WHAT IS COMING,
SIMILARITIES BETWEEN STEVE JOBS
AND ELON MUSK?
>> I THINK SIMILARITIES STARTS
AND ENDS WITH THEIR VISIONARY
POINT OF VIEW ABOUT LIFE.
AFTER THAT, THAT'S THE END OF
STUART: WAIT A SECOND.
JOBS WAS REALLY, REALLY
DIFFICULT GUY, WASN'T HE?
>> WAS A DIFFICULT GUY.
STUART: ELON MUSK IS A VERY
DIFFICULT GUY.
>> HE IS.
I HAVE NEVER WORKED WITH ELON.
STUART: BUT YOU'VE SEEN WHAT IS
GOING ON?
>> THEY'RE BOTH DIFFICULT AND
THEY'RE BOTH VISIONARIES.
FIRST OF ALL STEVE FOCUSED ON
THINGS AT A TIME.
STUART: WINT THERE A TIME
STEVE JOBS LIVED ON ACID?
IT FOR SURE.
STUART: I WOULDN'T KNOW ABOUT
THAT.
>> ME EITHER.
STUART: YOU SAY YOU THINK APPLE
SHOULD BUY TESLA.
WHY?
>> SO HERE'S THE THING.
APPLE HASN'T SEEN THE NEXT BIG
>> ELON HAS INVENTED A HANDFUL
OF NEXT BIG THINGS DURING THAT
TIME FRAME.
STUART: TRUE.
>> MAYBE THEY NEED EACH OTHER.
THE QUESTION IS, WOULD ELON WORK
FOR TIM?
I DON'T KNOW.
I DON'T THINK SO.
STUART: BUT YOU DO THINK THAT
APPLE SHOULD GET INTO THE CAR
BUSINESS?
>> I DO.
I DO BECAUSE APPLE HAS THE GIANT
ECOSYSTEM.
MY WHOLE LIFE RUNS ON APPLE.
I DON'T KNOW ABOUT YOU.
MY WHOLE LIFE, I GOT THE WATCH,
THE PHONE, THE WHOLE NINE YARDS.
I WOULD LOVE TO HAVE A CAR TO GO
ALONG WITH THAT.
STUART: FAIR POINT, FAIR POINT.
JUST AMAZING YOU KNEW SO WELL
STEVE JOBS.
I DO FIND THAT ASTONISHING, ONE
OF THE GREAT PERSONALITIES.
>> IT WAS GREATEST HONOR OF MY
LIFE TO WORK WITH HIM.
STUART: EVEN THOUGH HE WAS
DIFFICULT?
>> EVEN THOUGH HE WAS DIFFICULT.
STUART: WERE YOU WITH HIM AT THE
TIME HE ONLY EIGHT APPLES?
>> I WAS WITH HIM MANY TIMES
WHEN HE HAD STRANGE DIETS.
STUART: WERE YOU WITH HIM WHEN
A SHOW EAR FEW TIMES.
STUART: WHAT DID HE SAY?
>> A COUPLE TIMES HE SAID NO,
I'M NOT DOING THAT.
LIZ: HILL HAIR JUST.
STUART: YOU HAVE TO COME BACK,
