Hi everyone today I wanted to do a quick video about
CONTENT, now for those outside of the
LinkedIn or Facebook or social media world the word content might just be another buzzword.
But what we're talking about for everyone who has other professions and other interests in their lives
is
The information that's shared on these social platforms. So this information
will either
add to your personal brand or the brand of your organization or it will detract from that.
So because of that
paradox, there is a lot of people are afraid to post content and what's happening
is there are a lot of
people who are not afraid of posting lots of content and getting lots of views and getting lots of followers and
those people may not necessarily
be the best in their field, but because they're continuing to post that content
They're being seen as the best in their field because the way the social media algorithms work and especially the LinkedIn
algorithm is the more times that person is posting and the more interaction on that post
the more LinkedIn
allow our people to see that post. So
if you are one of these people that are very cautious and are not posted because you're worried that the
information that you post may detract from your personal brand or your organizational brand
let me reassure you that by
doing absolutely nothing not posting at all
you are doing a worse thing for your brand and your personal brand. You are allowing
the whole area of
your particular industry to be skewed and
the spotlight to be shone on people that
may or may not deserve it.
And you, if you're good at what you do,
deserve that spotlight just as much as the person next to you and the person that's getting
55 likes and 10 shares and 25 comments. You deserve it as well. So
the key is not to be afraid of it. It's to learn about it.
So there is a lot of different resources out there to learn about
content and where to find it and how to post it and what to post and how to tag
It's all out there on the web,
but we have a tool for you that we would like to offer FREE if
you comment below this video.
It is a tool that will give you a report about all the different content
from A to Z
across a number of different platforms it will give you a
dictionary
a tella dex if you like of
information for you to then use to as a source to then
send information out.
So if you're interested in that then please COMMENT YES
below and
like this video
If you're not interested in that there's lots of other ways to find out about
how to get content and what to get
In terms of content, and I encourage you to go and research that. If nothing else from this video, please take this last message
please start posting and engaging on social platforms
It is
not frightening at all if I can do it anyone can do it.
So start posting, start liking, start commenting, and I look forward to seeing you next time. Thank you
