 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As the companies duel, countries and communities
often find themselves in in the crossfire.
Like all conflicts, the media war
leaves a trail of victims and
marginalised people. In this video
we focus on this very relationship -
Corporate influence on media and
Media influence on corporates
Factors such as agenda setting,
framing and priming help shape
public opinion
Agenda setting is when media focuses their
attention on selected issues on which the
public will form opinion on,
whereas framing allows media
select certain aspects about the problem and
then make them appear more salient
Similarly, priming works by repeatedly
exposing certain
issues to public
As the issues get more
exposure, the individual
will be more likely to recall
or retain the information
in their minds
 
 
 
Even in the year 2020, two media houses
of Kerala where banned for 48 hrs as the reported about the Delhi riots
If they cannot openly criticize any political party then why do we have so called media in our country
Even though the ban was lifted in 6hrs
in a democratic country like India, why did this ban exist in the first place
Our democracy is a triangular structure which
consists of Media, Corporates and Politics
In an investigation conducted by Cobrapost in the
year 2013
they showed how media houses change facts and figures and sell it to the world
In that we can see the various monetary transactions between media and politicians
Violence against journalists - including police violence, attacks by maoist fighters, and repraisals by criminal groups or corrupt politicians - is one of the most striking characteristics of the current state of press freedom in India.
Atleast 6 journalists were killed in connection with their work in 2018
A number of doubts surround the 7th case.
These murders highlighted the many dangers Indian journalists face, especially those working for non-english language media outlets in rural areas
Attacks against journalists by supporters of Prime Minister Narendra Modi increased in the run up to general elections in the spring of 2019
Those who espouse Hindutva are trying to purge all manifestations of "anti-national" thought from the national debate
Journalists like Gauri Lankesh who work honestly and stand by the truth face death threats.
She was a journalist who spoke openly against caste discrimination and the people following it
She was a social worker who stood by the truth and stood for the truth throughtout her career
She was one who openly criticized powerful parties like BJP and Congress and their politicians. The guts she had to bring out truths about these people is what led to her death in 2017
The very influence of media on the opinions and views of the people has an important influence on the strategic and financial decisions taken by the corporates
As part of a study
Bednar and Stevie Boivie, a professor
at the University of Arizona, analysed how favourable
the media coverage was for 250 firms
over the course of 5 yrs
The study shows how it can act as
the voice of different stakeholder
groups who are looking for
a way to spread their message
This also includes the smaller that enact, change or have outsize influence
because now the media has given them a platform to voice their opinions
This is the reason why Public Relations is of utmost importance by corporates, especially the public companies
Not only does media influence the sales or revenue of the company but also in the general goodwill and reputation of the company
