(upbeat music)
- I've always loved milk,
chocolate milk in particular.
Just because I know what
it can do for your body.
I know how it can fuel you.
I learned that at a young
age through my mom actually.
It is a important part of your day.
- What I really noticed is
that there was not a lot
of research out there
on adolescent recovery,
even through it's the largest group
of sports participants in the country.
Nobody was really looking at that,
So that's really what pushed me into
staying at Texas for my PhD,
doing the research that we
were doing with chocolate milk,
and our high school recovery
during their summer programs.
We had a large percentage
of varsity football players,
but we had enough of each
group, senior to freshmen,
boys and girls, multiple sports.
Over the time of our study,
the chocolate milk group
progressively got stronger,
but the sports drink group got weaker.
For chocolate milk, what we're getting is,
we're getting the rehydration,
we're getting the
electrolytes at a higher level
and concentration than what you
get from every sports drink,
and then that carb-protein ratio,
which chocolate milk tends to have
at about a three-to-one, four-to-one ratio,
that's the sweet spot for
muscle recovery, for ending the catabolic,
the muscle breakdown phase,
and initiating the anabolic,
the protein building phase.
- I now know, and believe in it
because of what it's done for me.
It gives me that fuel
that I need you know,
playing defense and line and
having the bones that I have
and the strength that I have.
- What does it cost for
all kinds of different post-exercise,
very common, commercially
available supplements?
They are double and triple
the cost of what it takes
to get chocolate milk.
I don't know why I'm paying
this company over here a premium
to put into water, what
God put into a cow,
and so for the dairy industry to say,
we have the best,
everybody's trying to copy
what we've already been doing
for all of history,
and we also provide it at the lowest cost,
to me I don't know
really how you beat that
from any perspective.
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