Common understanding today
is we need to double food production by 2050.
And we're going to do that. There's no more land. In fact
there's less land every year. So we're going to do it by being smarter
We're going to farm smarter. We're going to use our resources more carefully.
And analytics and data
are going to be the key to make that happen.
There is more data available in agriculture
than almost any other industry.
We are recording more and more things
that we do everyday, and
it's almost like your phone and your Fitbit
that records your steps and your movements everyday. We're able to
put that type of technology into our farm equipment.
So a tractor going across a farm field, let's say this tractor
is doing something, it's planting corn.
Well the tractor's got sensors all over it.
We also put remote sensors in the fields
that will record
the condition of the soil
all the way through to the plant and the soil moisture.
And the amount of sun that's
being received from the plant.
It's all recorded by the second now.
By having data in front of us to know
the condition of the crops growing
it goes in everything we do, from our planning
all the way through to our harvest.
Technology has made the decision making process
better. We got more information
We've got more accurate information.
We can tell what we're doing.
We can make a decision and have a better outcome
predictably.
And that's what's got me excited about the future.
We feed the world
We're going to keep feeding the world and technology is going to lead us that way.
