Please don't tell me to give it a chance.
Please don't tell me it's so good.
He worked so hard on it.
You should watch it for Shane.
No. No no no no no.
I am not watching Jake Paul.
I've said it before.
I said it earlier.
I tired. I've tried.
I have watched Jake Paul videos.
It pains me.
It literally, actually, physically pains me.
This type of conflict isn’t new.
Not only does it happen on YouTube, but mainstream
media as well.
It happens when a trusted brand showcases
a controversial figure.
Donald Trump with Jimmy Fallon on The Tonight
Show or Nike featuring Colin Kaepernick.
Now, Jake Paul isn’t comparable to any of
these figures but they do have something in common
Although they have a large number of supporters,
they also have a large number of individuals
who strongly dislike them.
This strong aversion from a large group of
people often deters certain peers from working
with them and certain brands from partnering
up with them.
More importantly, viewers are afraid these
videos by Shane Dawson, will result in Jake
Paul being humanized to the point, where his
past actions may be forgiven.
Welcome to Psych IRL.
My name is Donna.
So, the Shane Dawson and Jake Paul docuseries,
episode 1 and 2 just came out.
Essentially the first episode was about the
whole Jake Paul drama and the perspective
that the internet has of it.
In episode 2 it was about s0ciopaths, if youtubers
had traits of s0ciopaths, and if Jake Paul
could possibly be a s0ciopath.
What do you think?
I think that there's gotta be some reason
why somebody can be as.
I don't know what the word is.
Outgoing negatively.
negatively outgoing as him.
I love you.
I love you.
In my opinion very interesting stuff.
I'm so excited for future episodes.
So, I have seen a little bit of backlash on
twitter about Shane Dawson and Jake Paul doing
this docuseries together.
It wasn't much as I expected and I think that's
due to the fact that we haven't seen Jake
Paul and Shane Dawson interact on camera yet.
It's going to be really interesting to see
that happen and the audience reaction.
So there are 2 opposing arguments.
On one side we have people that believe bad and by
bad I just mean controversial should be given
a platform to speak because it exposes them
to a large number of people and they will
see how ridiculous and incompetent this person
may be.
By suppressing them you're actually creating
more desire for this content to be seen.
You see this in the Alex Jones situation,
who is notorious for his conspiracy theories.
Jones was banned from Apple, Facebook, Spotify,
YouTube, and Twitter.
But as soon as publicity arose from the ban,
Jones’ InfoApp became one of the most downloaded
apps during that time.
On the other side we have those that say,
stupidity shouldn't be even given a platform
because it breeds more stupidity.
A perfect example of this is the flat earth
theory.
Do you feel yourself spinning, wobbling, gyrating?
No I'm pretty rock solid.
though many suspect this movement is a giant
troll, many fall for the joke and as a result
take the theory seriously.
In fact, the movement increases every time
a celebrity endorses it.
So the dispute is, why even bring up such
a ridiculous and outlandish theory because
no matter how much it's ridiculed there will
always be stupid people and those stupid people
will believe that theory, and that adds up
and creates more stupid people.
it’s undeniable that Shane Dawson is one
of the most influential creators on YouTube.
Shane Dawson's worst viewed video in the past
2 months when he's doing docuseries is 13
million views.
To give you an idea of what a massive deal
that is, it's not like these one offs.
It's serialized consistent content around
a subject.
America's Got Talent was the biggest show
in the United States this past week.
That taking into account, not only live, but
DVR views have 11.8 million, and that among
other factors is why I think Shane Dawson
is one of the most powerful people in entertainment right now
That, is just in terms of numbers.
Dawson also has fan dedication.
This factor isn’t really something that
can be quantified, but to give you an idea
of what I actually mean look no further than
fandoms and sports fans.
Although I don’t believe his viewers are
obsessed to the point where they send death
threats to whoever he dates, Shane Dawson
has some of the most dedicated viewers on
this platform.
His last few docuseries have molded the public
narrative around very polarizing figures.
He's humanized people that were previously
villainized.
I'm personally of the belief that he saved
Tana Mongeau's career.
He's a big part of the reason of the renewed
sympathy and hype around Jeffree Star.
Although arguably Jeffree Star didn't need
it.
So, what could this docuseries potentially
do?
Historically, working with the Paul Brothers
never bodes well with creators who already
have an established fan base.
They embody this narcissistic, entitled, view
hungry future generation, and no matter how
terrible their actions are they never seem
to lose.
And this is the biggest reason, I think they
are so hated on the internet.
They undermine the hero’s journey we’re
all so familiar with, where the hero starts
as an underdog, faces many challenges, has
a revelation along the way, and comes home
transformed, as a better moral person.
In this story, it’s the villain that wins.
The Paul Brothers never seem to face any consequence
no matter how negative their actions have been
And because of this hatred Shane Dawson is
taking a massive risk.
Normally, people don’t want to work with
controversial figures because you may face
audience backlash, it limits brand deals because
companies don’t think you’re advertiser
friendly, and it also limits who may want
to work with you because you become associated
with controversy.
Casey Neistat and Gary V for example are very
loved creators on this platform, but when
they featured one of the Paul brothers in
their videos, their audience was just not
having it.
And so when we see Jake Paul on screen with
Shane Dawson, will Shane suffer the same fate
as those two creators?
Who knows?
Hopefully not.
In my opinion Shane Dawson is at one of the
highest points he's ever been in his career.
So, why would he gamble the position he's
in just to tell this story?
The main argument is, this project is going
to give Jake Paul more publicity.
But my argument is regardless of this docu
series, he was going to get some sort of publicity
anyway.
We’re talking about a Paul Brother, someone
who uses drama and outrage to grow their channel.
He’s faked beef with his brother, faked
a marriage.
Congratulations. We did it.
he’s worked with lil tay and Danielle Bregoli
at the peak of their drama.
Unlike Shane where when he works with a controversial
person, you see him attempting to know them
as a person or sometimes the video isn’t
even about the controversy.
Jake Paul did it strictly for business.
So, given that history there’s no doubt
in my mind that he would have cooked something
up anyway for publicity if this docuseries
weren’t to happen.
When you take those two points into consideration:
1 Jake Paul was going to get publicity anyway
and 2 Shane Dawson is going to take a massive
risk,
why shouldn't Shane be able to share his perspective?
One thing I find very annoying and a little
bit hypocritical is how drama, news, or commentary
channels are very opposed to this series,
yet they make five more videos regarding this
series and about Jake Paul.
Because historically negative videos and critical
videos about Jake Paul have actually boosted
Jake up.
But no this is not me saying that you shouldn't
make critical videos about him, this is me
more saying how can you say Shane Dawson shouldn't
be able to share his perspective yet you are
doing your part by giving him more attention.
And in idealistic world no one would be making
videos about Jake Paul, but that's not the
world and reality we live in.
You see the desire that people want by the
amount of views and clicks that Jake Paul
videos and critical videos get.
And it's this on going cycle.
Jake Paul does something dumb, drama channels
report on it, people click it, and it goes
on and on and on.
So, I think Shane Dawson should be able to
share his perspective as well.
He rarely talks about controversy and drama,
so this is going to be really interesting to see
Besides Shane has said this video is going
to be more about than just Jake Paul.
It's going to be about everybody so who knows
what that means, but I'm very excited to see
it, and it's not like he only highlights controversial
people.
He's highlighted people like Molly Burke,
Sophia Pecora, and Graveyard Girl.
It's awesome that he highlights such wholesome
creators, but also youtube isn't just that.
The reality of youtube is that there are controversial
people too and I think that it's important
to have a discussion about both.
And when you examine the direction Dawson
is going in now, it seems like he’s really
passionate about these documentary pieces.
The purpose of a documentary is to bring to
light a certain issue.
We can’t always do that when all we do is
talk about the parts of YouTube that are positive.
Whether you like it or not, Jake Paul is a
big part of YouTube.
So, how different is this project really from
something you see on Vice or ABC News?
This to me, is more fake.
In fact, mainstream media often gets YouTube
culture completely wrong.
So, who better to tell the story than someone
who has been on the Platform since almost
the beginning, who has gone through controversy
himself, and has had ups and downs on his
channel in terms of numbers?
Early youtubers have insight and experience
on this platform no reporter can ever get.
So, there is no better person to be telling
this story than one of the OG youtubers himself,
Hey guys I hope you liked that video.
I'm super excited to see the further episodes
of the docuseries and I'm genuinely curious
whether or not you support this series
or you think that it'll bring more attention
to Jake Paul and he shouldn't have done it.
I will see you guys next time.
Stay psyched.
