Last week I had a meeting at a AOL's New
York City office to discuss partnership
opportunities as I walked through their
halls and looked at their logos on the
wall I couldn't help but to get
nostalgic "Welcome you've got mail". To
think of my past time AOL used to be
synonymous with the Internet they used
to be on top of the world as I was in a
AOL's office last week I couldn't help
but notice the stark contrast between
what AOL once was the very definition of
the Internet and what they are today but
a tiny speck on the web map AOL was
reaching high but clearly not as high as
they could. Now contrast AOL with Apple
it was a rollercoaster ride since Apple
launched in 1977 when Steve Jobs was
just 22 years old but the sheer
simplicity and design of their products
coupled with their enormous
technological capabilities guy rocketed
Apple to become not only a consumer
favorite we all know some die-hard Apple
fans but also a nine hundred billion
dollar company the most valuable public
company ever
but what really fascinates me about
Apple is their quest to own the future
from their very first ipod to their
ever-evolving iPhone and Mac to their
covert autonomous driving unit Shh
they're constantly innovating constantly
growing and constantly reaching higher
Number three and now that we're talking
about Apple just in time for two b'shvat
the holiday for fruit and trees we've
got to appreciate another kind of apple
have we ever realized just how creative
innovative and high reaching the fruit
actually is did you know that apple tree
take four to five years to bear their
first fruit and they can live for more
than 100 years. Did you know that there
are more than 7500 varieties of
apples grown all around the world . Did
you know that a recent
shows that apple a day significantly
helps the heart and did you know that
apples can help ripen other fruits. You
can place an apple with unripe avocados
and tomatoes and other fruit in a bag
and they'll ripen faster. Apple and
apples are just incredible we have a lot
to emulate in both our personal and
professional lives
so this Tu B'Shevat let's highlight a
couple takeaways: number one let's
recognize that success does not happen
overnight it takes years of investing
into our growth and planting the
necessary seeds for our future.  Number
two let's ensure that we continuously
remain awesome and sweet so that we
benefit all those around us.  And number
three let's proactively innovate
becoming the best people we could be
positively impacting the world in a way
that nobody else can and reaching higher
higher than we ever thought we could.
