[What if being
a customer over 40]
[were as hard as
getting a job over 40?]
[We set up a fake business
to see what would happen.]
>> Welcome to Basketacular!
Today we're
giving away free gifts.
When were you born?
How old are you?
This is over 40
and that's the under 40 line.
Hold on, I have
another preferred customer.
Hello! How are you?
She's preferred?
How come I'm not preferred?
Because I'm old?
Welcome to Basketacular!
I've got to wander a
maze to get up here!
>> So, can you
use the tablet
and just fill our your email?
Just for feedback?
>> Sure.
>> Your generation
probably doesn't know
how to use the tablet,
so I'm just going
to get you a pad of paper.
Do you know
what I do for a living?
I'm a programmer.
I know more about tablets
than you do by a long shot.
>> That's kind of judgmental.
I may be
your perfect customer.
>> We're just not
prepared to offer you
gift baskets at the
price point you're looking for.
>> You don't even know the
price point I'm looking for.
I mean,
I can assume
that you're
going to be expensive.
>> I would never
count out a customer.
I get the age
discrimination a lot.
I'm unemployed right now,
looking for a job.
I was laid off
when I was 60 years old.
And I've been basically
told time and time again,
"You wouldn't
fit in with our team."
I'm always judged more
for my age than my resume.
>> I'm just going to
create this barrier right here.
Okay, so just stay right there.
I'm just going to
create a barrier here.
We're going to
get you guys right through.
>>Why did he get penned
off in a different section?
>> Just because you guys are
exactly what we're looking for:
young, fresh digital natives.
>> I don't think
I agree with you.
Thank you for your time.
>> Neither do I.
Here.
>> Discrimination
is discrimination.
It doesn't matter if it's
based on age, sex or race.
>> I'm glad that
ageism is being recognized.
>> I think
our workplaces thrive
when you have mixes of ages.
>> The truth is,
we can do anything.
We've been through it all.
[3 in 5 older workers
have seen or experienced]
[age discrimination
in the workplace.]
[Age discrimination is wrong.]
[Let's fight it together.]
[aarp.org/work]
[AARP, Real Possibilities]
