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Juventus Stadium
Juventus Stadium, commercially known as the Allianz Stadium since July 2017, sometimes simply known in Italy as the Stadium,
is an all-seater football stadium in the Vallette borough of Turin, Italy, and the home of Serie A club Juventus Football Club.
The stadium was built on the site of Juventus' and Torino's former home, the Stadio delle Alpi,
and is one of only three club-owned football stadiums in Serie A, alongside Sassuolo's Mapei Stadium and Udinese's Stadio Friuli. It was opened
at the start of the 2011–12 season and has a capacity of just over 41,000 spectators.
Juventus played the first match in the stadium on 8 September 2011 against the world's oldest professional football club Notts County,
on 8 September 2011 in a friendly which ended 1–1; Luca Toni scored the first goal. The first competitive match was against Parma three days later,
where Stephan Lichtsteiner scored the stadium's first competitive goal in the 16th minute.
Juventus only lost three matches of their first 100 Italian top-flight league matches at the Juventus Stadium.
The stadium hosted the 2014 UEFA Europa League Final.
Background
Juventus' previous permanent home ground, the Stadio delle Alpi, was completed in 1990 to host matches for the 1990 World Cup. The club's move
from their previous ancestral home, the Stadio Comunale, to the Stadio delle Alpi was controversial. The new stadium was built at a great expense,
was relatively less accessible, and had poor sightlines due to the athletics track. Despite Juventus being the best-supported team in Italy,
attendance at the Stadio delle Alpi was dismal. Average attendance was only a third of the stadium's 67,000 capacity. The club bought the stadium
from the local council in 2002, a decision which was popular with fans. Then, Antonio Giraudo committed the project
to the architect Gino Zavanella: the initial project already includes features that will be typical of the final version,
such as nearly halving the oversized capacity of the Delle Alpi and the elimination of the athletics track.
Juventus moved out of the unpopular stadium in 2006 and began plans to build a more intimate and atmospheric venue. During that period,
they played their matches at the newly renovated Stadio Olimpico, which was also unpopular due to its low capacity. In November 2008,
the club unveiled plans for a new 41,000-seater stadium on the site of the Stadio delle Alpi. The new stadium, built at a cost of €155 million,
features modern executive boxes, among other new developments. The completion of Juventus Stadium made Juventus the only Serie A club to build
and own their stadium at the time. Then-club chairman Giovanni Cobolli Gigli described the stadium as "a source of great pride".
The financing of the project was contributed by the advanced payment from Sportfive for €35 million, a loan of €50 million
from Istituto per il Credito Sportivo, and a land sales to Nordiconad for €20.25 million.
Environmental compatibility
The construction project aimed
to ensure a low environmental impact of the work of the construction site via the use of advanced environmentally sustainable technologies.
This stadium is constructed to reduce energy consumption from non-renewable energy sources by reducing waste and optimising the resources available.
The stadium can produce the electricity it needs using solar energy captured through photovoltaic panels; it produces warm water which heats rooms,
changing rooms, kitchens and the football field through a network of district heating, heats hot water for the dressing rooms
and kitchens of restaurants using solar thermal systems. These alternative energy sources are aimed
at helping the stadium meet the criteria dictated by the Kyoto protocol by generating multiple results: All the concrete
from the old Stadio delle Alpi demolition have been separated and reused for the new building; other materials left have been divided into types,
to be recycled, resold or reused throughout the new stadium's construction. The reinforced concrete used for the steps has been crushed down
and reused as a supporting layer of the soil, with almost 40000 m3 of concrete put towards the construction of the new stadium's foundations.
Around 6,000 tons of steel, aluminium and copper were recovered, the re-use of which provided savings of more than one million euros.
The implementation of this sustainable construction policy has ensured a global savings of approximately €2.3 million.
Naming rights
Juventus signed an agreement with Sportfive Italia which gave the company "exclusive naming and partial promotional and sponsorship rights
for the new stadium". In the agreement, Sportfive was given the rights to the name of the stadium from 2011 to 2023 for €75 million and
to market the sky boxes and VIP seats. Because of sponsorship from German financial services company Allianz,
the stadium is known commercially as the Allianz Stadium for six seasons from 1 July 2017 to 30 June 2023.
Inauguration
The opening ceremony of the stadium was held on 8 September 2011, with a friendly match against Notts County, chosen as Juventus' black
and white stripes were inspired by County's jersey colours. The game ended 1–1 with goals from Luca Toni and Lee Hughes in the second half.
In return, Notts County extended an invitation to Juventus for a return match at Meadow Lane in 2012 to celebrate County's 150th anniversary.
Juventus Premium Club
The stadium includes 3,600 premium seats and 64 sky boxes. Services for the club include reserved entrance to the stadium, luxury armchairs
with personal LCD televisions, exclusive restaurants, bars, lounges, finger food at half time and after the game, reserved parking, access
to the museum. The Juventus Premium Club is the Juventus corporate hospitality project, aimed at to companies who wish to entertain their clients
and partners to lunch or dinner at the Juventus stadium before the match. In addition,
the stadium houses a 34,000-m2 shopping complex open every day and parking space for 4,000 vehicles. The Juventus Museum is located nearby.
 Stadium tour 
A 70-minute guided tour of the stadium is offered every day. Guests are taken around to see the dressing rooms, facilities, museum and the pitch.
The tours were initiated in November 2011 and the first tour was led by former Juventus player and current board member Pavel Nedvěd.
Audio guides are also available to foreign visitors in English, French, German and Spanish.
 Area12 Shopping Centre 
On 27 October 2011, Area 12, a shopping centre adjacent to the stadium was opened. It has over 60 shops, two bars, three restaurants
and the first E.Leclerc-Conad hypermarket to feature a drive-through service, allowing customers to do their shopping online
and collect their pre-packed goods. The new Juventus Store, at 550 square metres, is the biggest sports club shop in the country. It was designed
by Giugiaro and architect Alberto Rolla. The shopping centre has 2,000 parking spaces, of which 800 are covered, and was provided by San Sisto,
a company which sees the agreement between Nordiconad from Modena, the Northern Italy Cooperative of Gruppo Conad, Cmb from Carpi and Unieco
from Reggio Emilia, two Italian companies in the field of shopping centre building.
 J-Museum 
 [^]  The Juventus Museum, called the J-Museum, was unveiled on 16 May 2012 by club president Andrea Agnelli and museum chairman Paolo Gamberti
and opened to the public the following day. A noted feature is the extensive use of technology to provide a different approach
to the traditional concept of a museum. The museum is chaired by noted Italian journalist Paolo Garimberti, who was previously a journalist
and correspondent for La Stampa, La Repubblica and CNN Italia. The museum has been a popular point of interest with visitors to the stadium.
Just four months after opening to the public, it has recorded some 40,000 visitors. In November 2012, the museum's management announced a partnership
with two popular local attractions, the National Museum of Cinema and Reggia di Venaria, to offer a discounted ticket package for visitors.
 J-Medical 
On 23 March 2016, Juventus introduced its new medical centre, J-Medical, as a result of a collaboration between the club and Santa Clara Group.
The medical centre is situated in the stadium’s east stand, next to J-Museum. Housed within a 3500 m2 facility,
the centre houses specialist clinics, operating theatres for outpatient surgery and a rehabilitation centre. In addition to providing affordable
and efficient healthcare for the local community, the medical centre also serves as the club's in-house clinic
for conducting players' medical check-ups. On 13 June 2016, Miralem Pjanić completed his medical ahead of a proposed move from Roma.
This was the first time that J-Medical had held routine check-ups for prospective Juventus players.
2014 UEFA Europa League Final
On 20 March 2012, UEFA announced that the Juventus Stadium would host the 2014 UEFA Europa League Final.
This was the first time the city of Turin hosted a final of a UEFA club competition.
Sevilla of Spain beat Benfica of Portugal on penalties after a goalless draw.
 Continassa Project 
On 1 June 2010 Juventus acquired a 99-year leasehold on the 270,860 m² Continassa area from the Turin city council for €1 million with the aim
to redevelop over ten years with a series of projects and an investment of at least €60 million.
The agreement was initially announced on 15 March 2011 and signed by the end of 2011. The project includes, among others,
the construction of the future headquarters of the club – which will be built in the Continassa, the club has pledged
to construct a Juventus Soccer School and will also build hotels. On 22 December 2012, the master plan of the whole Continassa area was approved
by the city council of Turin. On 14 June 2013, a final contract was signed for €11.7 million,
which Juventus acquired a 99-year renewable lease hold of 180,000 square metre of area, while the city council retained some area in Continassa.
On 22 July 2014 Piano Esecutivo Convenzionato proposed by Juventus was approved. The project was later renamed as J-Village.
 J-Village 
On 16 October 2015, Juventus officially announced the new project of J-Village. It reformed previous Continassa Project
and continued development in Continassa area. J-Village comprised development of six sites: the JTC,
the first-team training facility which would also house the Media Center; the new Juventus Head Office; the J-Hotel; the ISE International School ;
the Concept Store. A Power Station and the service infrastructure for the whole area would complete the development.
The operational plan was expected for the completion by the end of June 2017. On 17 July 2017,
Juventus announced that the new Juventus head office was opened in the Continassa district of Turin besides the stadium.
The J-Village Property Fund was managed by Accademia SGR S.p.A. The Fund's overall investment was above €100 million, entirely covered
by various private investors which were handled by Accademia SGR S.p.A. for a total of €53.8 million, and financing granted by UBI Banca S.c.p.A.
and UniCredit S.p.A., for a maximum of €64.5 million. Juventus ceded to the J-Village fund ownership of the development rights
over an area of approximately 148,700 square meters and the related planning permission for 34,830 square meters of Gross Floor Surface
at a total value of €24.1 million. Therefore, Juventus received shares in the J-Village Fund worth €24.1 million and be a Fund shareholder.
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