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A few days ago the first Starbucks
augmented reality filter appeared
and caused a big surprise
Possibly one of the most outstanding
experiences of the year
made by a brand.
It would not be so relevant, if, in it, there were no new features
that are not yet available to everyone
I mean the image tracker or target tracker
for instagram
Before we go to the technological issue
I will explain how to enjoy this filter and share it with your friends
First you must enter the main starbucks instagram account
and follow them
Then access the "face" tab
and try the "Holiyay" filter
To live the full experience
you must visit the nearest starbucks of your home or your work
order one of the products that use the
four containers of the holiday season.
Point the camera towards the cup
and watch the magic appear ...
The first white container shows us
a Christmas building of starbucks with typical festive ornaments.
The great thing is that you can move the cup
and the experience is maintained.
You can use the rear camera and have different shots.
next  to the augmented reality
The next cup containing green background and white
text shows us a 3d phrase about Xmas and Starbucks
and next to that falls letters
as if they were particles.
This cup allows us
to unlock an experience full of snow,
look at the logo detail,
and discover how a 3d phrase
surround our cup ... what a detail!
This last cup is interactive.
Red and green particles will appear.
At that moment we can tap the screen
and these will disappear
if we focus on the ceiling
the starbucks brand will appear and if we tap it
more snow will fall and the red and green particles will disappear.
The filter was created by agency "The Mill"
with the support of the Facebook team
to Chris Price
How has Starbucks had a benefit?
Well, it usually happens that big brands
can have early access to certain features
Clearly this is one of those situations.
I think it is a good marketing idea create this content.
A global brand can drive the adoption of this technology such as augmented reality filters.
The target tracker or image tracker
is a functionality that does not exist in instagram
for independent creators
Hopefully before the end of the year we all have access to this feature
If you want to learn to create related experiences,
you can watch the video I made about it.
Another relevant point regarding new features
is the video preview! Have you noticed?
well if you are a developer of Spark AR
you will know that this video preview is different from the rest.
Starbucks showed a 100% marketer video
where the instructions provided are clear
and there is a good production esthetic
Possibly the next target tracker or image tracker
will be much more precise,
with great quality of detecting elements and hopefully allows to detect different forms
such as cylindrical,
We will only know when it arrives for all developers ...
If you liked this video, let me a  good like and comment
This is all for now, Emiliusvgs says goodbye
bye
