Hey everybody! So welcome today's... to
today's training where I'm going to be
talking about, how to create a highly,
converting, sales page using Kajabi. And
I'm just... wanted to go ahead real briefly
and kind of give an overview so you know
the things that we're going to cover. So
what I'm going to discuss is what is it
that actually makes sales page effective
for your audience? I'm going to show you
some examples of sales pages from some
of our favorite gurus and we're gonna
break down those essential sections that
every sales page should have. I'm going
to show you two examples. And what we're
going to do, I'm going to be going over a
pre-built sales page and again breaking
down each one of those sections and then
we're going to build the second one from
scratch using the page builder. So that
is kind of our highlights of what we're
going to be doing. Now, the first sales
page that we're going to talk about
comes as a model from a course, a Kajabi
offered called, "Marketing Mastery". If you
have access to it I highly highly
recommend it. And they were dealing more
with the psychology of selling and
marketing and how you address problems
that your ideal customer thinks they
have. Versus the problem that you solve
for them that they may not exactly be
identifying. And I'm gonna go into more... a
little more detail on that. And what they
did was they deconstructed everything
down to the ten items that should be
included in all marketing copywriting.
These are what they consider the
essential elements that you need to have
in your marketing. And they're an
attention-grabbing headline.
How many times have you heard that right?
We need to make our headlines, short,
impactful, and communicating to grab
attention right away. Then you need to
identify the problem. And they have
another interesting twist on this is,
they're identifying that your ideal
customer thinks they have one problem
but underlying that problem is another
situation another challenge that you...
that's the challenge that you solve for
them. So they may be telling themselves...
and this was the example that they used.
That they are trying to lose weight and
while they're trying to lose weight
they're getting conflicting information
and they feel like they're following
this information and they're trying
every fad diet that's out there and
nothing seems to work. So their... the problem
they think they have is, they're getting
conflicting information and there's
nothing that's straightforward and
there's nothing that works for them. When
the reality is their real problem just
simply might be discipline of being
consistent in eating less and working
out more. It might be they're not eating
for their body type to get those
kinds of successes. So someone might have
a program a course or a membership that
helps them with the underlying problem. I
hope that makes sense. So the third
element is outlining the opportunity.
What would... what would their lives look
like if they could solve this problem?
Then experts story positioning and those
of you who've read Donald Miller's book
"Story Brand". This is where he would say
you're going to introduce the guide (who
is you) and what makes you qualified to
help them with this problem.
Right? Then of course there's
testimonials so you have your success
stories and then you make the offer. Now
mind you, I'm going through... this is the
whole ten but then we're gonna break it
down and then come back to, how these fit
in your sales page? Then there's the
offer. What is it that you have that's
going to help that person and give them
the outcome? the transformation? the
solution? that they're seeking. Then
there's some type of guarantee. You can
only guarantee that you are going to
show them the way. You can't guarantee
their results. Because the results are up
to that person actually taking action in
implementing. So your guarantee however
you want to define a guarantee, is based
on what it is you have the power of
doing? I will teach you how to be rich. He
doesn't say you're going to be rich. He's
gonna show you how you can be rich but
the rest is up to you. So when we're
talking guarantees keep that in mind. And
then urgency. I mean we all know that it
is a proven fact over and over again
that unless there is a sense of urgency,
whether it's: Buy now and get added
bonuses, buy now and save some money
this is.. this offer is only available
once a year
like Stu McClaren's Tribe course. There
is urgency that you have to attach to
the offer. Then of course ask for the
sale. The call to action.
