Netflix execs say theyll finally start releasing viewership data soon   The Verge
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Netflix has gained a reputation for being  for its original shows and films, but the company apparently intends to change that policy, as it promises more transparency.
Chief content officer Ted Sarandos spoke about the companys new transparency initiative . Sarandos told investors that the company will start releasing more specific and granular data and reporting to different groups soon. Producers will receive those numbers first, followed by subscribers, then press. The goal is to be more fully transparent about what people are watching on Netflix around the world, according to Sarandos.
Netflix has already slowly started to release more data. The company announced in December that more than 45 million accounts watched its horror movie  within the first seven days of its release. A spokesperson for the company  that an account must surpass 70 percent of the total running time  including credits  to be counted as a view. The spokesperson added that each account may include multiple views and viewers, but is only counted once.
Neither Sarandos nor CEO Reed Hastings expanded on how Netflix data is collected, or what type of information would be released. But Hastings acknowledged that the company will lean into being more transparent quarter by quarter.
The real metric is, can we keep our members happy and grow that subscriber base as we did so strongly in Q1? Hastings added.
Deciding to be more transparent would be a considerable move for Netflix. The company has declined multiple times in the past to open up about its members viewing habits. That led  just how many people were watching Friends, given that Netflix executives felt  for the 2019 streaming rights to the show. Unlike traditional cable companies, whose numbers are released through Nielsen because of advertiser demands, Netflix has never had to release its numbers. But the company has faced considerable criticism for combining secrecy about its ratings with occasional self aggrandizing claims about how strong those ratings are — for instance, in 2015, when it claimed its series Narcos had a .
I would look at it like these are less financial metrics as they are cultural metrics, Sarandos said during a previous earnings call in January. I think its important for artists to understand, to have the audience also understand the size of the reach of their work. So thats why youll see us ramping up a little bit more and more and giving out — sharing a little more of that information.
Netflix releasing its own numbers also helps the company get around Nielsens current guessing game system. As the :
Netflixs executive team has often discounted these numbers, but without providing contradictory data. Its still unclear whether the company will release viewership data for all its series and original films, or only a select few. During the most recent investors call, Netflix , including Triple Frontier  52 million accounts ,   45 million accounts , and The Highwaymen  will surpass 40 million accounts .
Netflix is also  that will show the 10 most popular TV series and films being watched by Netflix users. Although this isnt exact data, its a way for other Netflix subscribers to see what the rest of the country  or world  is watching. Netflix is testing the feature in the United Kingdom first, and will use data collected from the beta test to see whether its worth rolling out to other countries.
Finally my favorite show will get its due! I love Kennymeade Depot!
When can we expect a proper rating system instead of what some algorythm thinks I will like?
