in traditional forms of consulting
the entrepreneur shows up with an idea it's
already there so to speak to create a
promising entrepreneurial design it has to do
to do with people it has to do with
the market
it has to do with the founder himself
it's not just about technology that
is a very common mistake it's not
only about technology
when I meet an entrepreneur my first question is
how did you get to your starting idea
it's important to make
you aware
what moves you as an entrepreneur
experience has shown that the better an
entrepreneur knows his own affinities
talents notions and passions
the more persevering and successful
he or she will be in developing and
implementing a concept let's assume that your starting idea is I would like to
open a northern egyptian restaurant
then i'll ask you why do you want to
operate this restaurant
because you like to be around people
because you like to cook because you are
fascinated by northern egypt their
responses facilitate me with an initial
impression of how the entrepreneur
came to the idea in the first place if
the entrepreneur replies I feel very drawn to Egypt
then I would ask
is it the people the culture the history
or the cuisine so my goal is to uncover
what truly motivates you
surely you can picture how one can
follow-up every individual stand with
many additional questions
at the end of this one finds the
initial scaffolding which will remain
stable as long as its foundation
consists of the entrepreneurs affinities
talents notions passions in short as
long as it is built upon the respective
entrepreneurs own energy at this point
however that scaffolding is still
relatively incomplete and missing a
lot of puzzle pieces in the form of
information contacts
and assessment of potential in order to
stabilize the structure enough to resist
the storms embodied by changes in trends
imitators established competitors
bureaucratic hurdles and a plethora of
other obstacles that can arise
expectedly and unexpectedly
thus, an idea is not sufficient for a good
entrepreneurial design
rather,
it involves systematic work
the more the better
that is why we suggest to every
entrepreneur not to place the starting
idea into practice too quickly in our online
training you'll learn various techniques
for creating a well elaborated and
ripened entrepreneurial design so
back to you
what moves you as an entrepreneur
