IT IS REALLY AN ICONIC
STORE IN MINNESOTA AND NOW THE
ELECTRIC FETUS IS CELEBRATING
ITS 50th ANNIVERSARY.
THEY'RE HOLDING A SERIES OF
EVENTS LEADING UP TO A CONCERT
ON SATURDAY.
THE OFFICIAL ANNIVERSARY DATE
IS ON SUNDAY.
JOINING US NOW, ELECTRIC FETUS
COOWNER ERIC.
HAPPY BIRTHDAY, FIRST OF ALL.
THIS IS GREAT.
THE MUSIC INDUSTRY HAS CHANGED
SO MUCH.
BUT YOU GUYS ARE STILL GOING
STRONG.
WHAT IS YOUR SECRET TO SUCCESS?
WELL.
CHANGE.
IT'S ALL ABOUT CHANGE.
I LIKE TO CONTRIBUTE OUR
SUCCESS TO WE'RE GOOD
LISTENERS.
WE LISTEN TO OUR STAFF.
WE LISTEN TO THE COMMUNITY.
AS MUCH AS AN ACCOMPLISHMENT AS
I THINK IT IS FOR THE STORE TO
BE TURNING 50, IT'S EQUALLY AN
ACCOMPLISHMENT FOR THE
COMMUNITY.
IT SHOWS SUCH A GREAT COMMUNITY
THAT MINNEAPOLIS ST. PAUL HAS
ONE OF THE BEST MUSIC SCENES IN
THE COUNTRY AND THEY ARE
WILLING TO SUPPORT THAT.
AARON, YOU'RE A SECOND
GENERATION.
YOUR FATHER-IN-LAW WAS ONE OF
THE ORIGINAL OWNERS.
CORRECT.
THEN YOU QUIT THE CORPORATE
WORLD TO GO -- YOU AND YOUR
WIFE.
WE WERE TALKING ONE NIGHT.
I DON'T KNOW HOW MUCH LONGER I
CAN DO THIS.
WE SAT DOWN AT DINNER ONE
NIGHT.
WELL, SHOULD WE GIVE IT A SHOT?
WHY NOT.
TEN YEARS LATER.
TEN YEARS LATER HERE WE ARE.
NOT LOOKING BACK.
NO REGRETS AT ALL.
WHEN YOU SAY CHANGE WHAT
YOU'VE BROUGHT IN IS EMBLEMATIC
OF WHAT YOU'RE TALKING ABOUT.
THERE'S BEEN A RESURGENCE OF
VINYL.
WE STILL SELL MORE MUSIC
THAN WE DO ANYTHING ELSE.
BUT AS CD SALES HAVE DECLINED
OVER THE YEARS AND CONTINUE TO
DECLINE, VINYL IS ON THE UP
SWING.
BUT IT'S NOT ENOUGH TO OUTWEIGH
THAT.
OUR GIFT DEPARTMENT IS HUGE.
OUR GIFT DEPARTMENT DID A GREAT
JOB THIS YEAR.
SELF-BRANDING OUR STORE.
WE CUT ALL NEW MERCHANDISE FROM
RECORD TOTE BAGS TO SLIP MATS.
THERE'S A PICTURE OF THE
ORIGINAL STORE FRONT IN '68.
OUR FRIENDS CAME OUT WITH A
LEGO SET FOR THE STORE.
WE WORKED TO MAKE A
COMMEMORATIVE ART PIECE FOR THE
50th.
IT'S GOT 68 HIDDEN IMAGES
INSIDE IT HAVE AND IT COMES
WITH A MAP, T-SHIRTS, BUTTONS,
MAGNETS, ALL KINDS OF STUFF.
MUGS.
ENAMEL PINS ARE REALLY BIG
RIGHT NOW.
WE'VE DONE A LOT OF ENAMEL
PINS.
TELL US ABOUT THE NAKED SALE
IN THE 70s.
THAT'S THE TALK OF THE TOWN
THIS WEEK.
IN THE 70s THE LEGEND HAS IT
THAT THAT'S WHY THEY GOT KICKED
OUT OF THE SPACE THEY WERE AT
AND ARE AT THE CURRENT SPACE
THEY ARE.
THEY WERE ALREADY MOVING.
IT IT WAS MORE OF AN INVENTORY
CLEARING KIND OF SALE.
IF YOU CAME IN AND SHOPPED
COMPLETELY NAKED YOU GOT A FREE
ALBUM.
HUH.
AND PEOPLE PARTICIPATED.
NOT SURE THAT WOULD GO OVER
AS WELL IN THIS DAY AND AGE.
THEY EVEN HAD SOME CLERKS
THAT CHECKED PEOPLE OUT IN THE
BUFF.
NICE.
I DON'T THINK THAT WOULD FLY
TODAY.
PERHAPS NOT.
BUT YOU DO HAVE SPECIAL
ANNIVERSARY EVENTS.
WE DO.
STARTING TONIGHT WE HAVE THE
HANG UPS PLAYING.
AND THEN ALSO OUR 20% OFF
STOREWIDE SALE STARTS TODAY,
RUNS THROUGH END OF BUSINESS
SUNDAY.
EVERY NIGHT WE HAVE AN EVENT
FROM LIVE IN STORE AND SATURDAY
IS OUR BIG PARTY.
ALL OF THAT INFORMATION ON
WCCO.COM/LINKS.
