- Today, I'll be playing with
a YouTuber's makeup line,
the OG Michelle Phan.
Her makeup line is Em Cosmetics,
you might've heard of it.
And she's like one of the first
that set the bar really
high in the beauty world
and then she came out
with her makeup line.
So, I picked up some of her goodies,
Let's begin.
First product I wanna play
with is her brow pencil.
And this retails for $18,
which is kinda pricey.
Well, it depends, you know,
if she's trying to be
like in that mid range.
So it's a good mid range pencil.
has a spoolie on one end
and then it has a retractable
blonde pencil on this side.
It's like a really fine micro...
like an oblong shape.
And I do like to warm it up first
and that looks like a pretty
nice neutral blonde color.
Nice, it's very creamy from the get-go.
Sometimes when it's a brand new pencil,
even if I warm it on the back of my hand,
it sometimes can have a
little bit of a tugging action
and not as much pigment.
Ooh, what do we think of that color?
I actually quite like it,
it's a very thin micro
pencil which I appreciate
cause you can get a little
bit more precise with it.
And then the spoolie is
a nice standard spoolie;
It's creamy enough, but
also, it's not super creamy
where the color is just
kind of sliding on my skin.
And then to go along with the eyebrows,
she does have Brow Gel and
I picked up in shade clear.
Well, it's not a shade,
it's clear. (chuckles)
But I believe she does
have other shades also.
And this retails for...
Where are you?
$20, quite expensive.
Wow, that is the tiniest little wand ever.
Perfect for eyebrows.
Let's see if the formula is any good.
Literally looks like
there's nothing on the wand.
Hopefully there is.
And I'm super picky.
Whoa, that's a nice little wand.
Super fluffy, very precise
where you need it to be,
but the formula we'll see
how it's going to work
throughout the day.
I feel like I need to keep going back in
just because it is so tiny,
but I don't really have a fault with that.
The biggest thing is my
hairs right here on my tail,
that's where I really see a difference
with really good brow gels
and really bad brow gels.
Alright, so far, first
impression, not my favorite.
Brow gel, it's a little bit weak.
Okay, we'll see,
cause I feel like my hairs
are just falling down.
Okay, next I do wanna play
with one of her eyeliners.
This is her Illustrative Eyeliner,
and I got shade brown
and this retails for $21,
which is in my opinion
(sighs)
How much is Stila?
I think it's also like 21, 20 bucks, $24.
But this, I believe it's a felt tip.
Yup, a felt tip eyeliner and it's brown.
And I did wanna just give
myself a tiny little flick,
but I wanna see if it's
going to wear nicely
throughout the day without smudging
or transferring into my crease line
If good ones,
they won't transfer and they
won't budge throughout the day,
but a lot of them, they start flaking,
they start moving around,
so I'm really curious
how this is going to be.
And it does seem really nice,
beautiful chocolatey, cocoa brown,
and the felt tip seems really nice.
And I have mascara on already.
Okay.
The felt tip is really nice.
It's really precise,
you can get a really nice flick,
It's very easy, it's very opaque
and it dries down matte so it's not shiny
which I actually prefer in an eyeliner,
especially if it's just black or brown.
Yeah, I prefer more matte than super shiny
That's the thing, are my
eyeliners even? My flicks...
Uhhh, nope.
But you know what that's okay. (laughs)
I'm okay with that.
That was really easy to use.
I like that it's nice and matte.
It's a beautiful chocolate brown
and I can't really complain about it
All right, let's move on to blushes,
which was my favorite.
(paper rustling)
I'm just so excited for her blushes
because I've seen so many
people rave about her cloud.
Are they cloud serum?
No, I think they're just
called serum blushes.
And I picked up three shades
just because I couldn't help myself.
And these blushes each retail for $25,
which, that's quite pricey,
but let's see how much product is in here.
It's 0.34 fl oz and
especially that it's a serum.
I feel like these types of
blushes they go a long way.
How stinking cute are these?
Are you kidding me?
I love the frosted glass
and they are glass.
And then it has these gold
little droppers at the top.
And I mean, these colors are stunning.
Wow.
Lemme just do a quick
little test for you guys
on the back of my hand.
And they are, like I
said, little droppers.
Okay.
Oooh.
They feel really nice.
That's beautiful. Wow.
Ooh, that's pretty.
Ooh.
And it does feel like a
serum, very lightweight.
These are beautiful,
it's like very natural.
Honestly, I'm just gonna mix
all three of them together.
(chuckles)
Why not, right?
I'm just gonna use a brush
and just kinda work that into the brush,
create like a custom shade.
This is actually what I've
been loving with creamy blushes
No wonder so many people
talk about her blushes.
So easy to work with, very blendable
and it gives that beautiful
kind of glow from within,
but they're not shiny,
they don't have any kind of
glitter to them or sheen.
They're just a beautiful
little serum effect
that's stunning.
Okay, love that, love that a lot.
Next we have her Blur Lip Liners
and this, I got the whole set,
this one retails for $75
and you get a little pouch
and you get five different shades.
We have Mink, Fawn,
Bunny, Kitten and Teddy.
Baby boy has joined us after his nap
so if you hear a little
baby in the background,
that's little Emorett. 
So this right here is Mink.
Very dark.
I might like this with kind
of like a warm Nudie lipstick.
Then we have...
What do we have here?
Oh, I just broke that.
Okay, you guys, please be careful.
This is shade Kitten.
That's unfortunate.
I mean, these are super,
super soft and creamy
so be gentle.
Milana, be gentle.
Next we have shade Fawn.
And then we have shade Teddy.
This is kinda like my lip
shade, but a tiny bit darker.
I think I'm actually gonna use this
cause I have a lip color
kind of very similar to this.
Okay, like I did say,
these are super creamy.
Very opaque.
It's very pretty even on its own.
Has a nice matte, like
a semi-matte finish.
And then I did say I
did pick up a lip color.
This is her Infinite Lip Cloud.
It's a long wearing lip cream
and I picked up shade Cashmere
and this retails for $20.
Okay, this has a very like
chocolate, vanilla scent.
This reminds me of Oreos.
Why does this smell like Oreos?
If you have this product,
this Infinite Lip Cloud by Em Cosmetics,
does it smell like Oreos to you?
That's a pretty color.
This also has a very
soft matte velvet finish.
Everything is on my face
and I like all the colors.
The only thing I don't
like is the Clear Brow Gel.
I like the little applicator,
but I don't know, I don't like it.
So I'm going to cheat
and I'm going to use my
Gimme Brow by Benefit
All right, so overall I'm pretty happy
with a lot of the things that
I've tested from Em Cosmetics.
There are few hits and a few misses.
So the biggest hit for me,
definitely her serum blushes,
all of these colors that
I picked, love them.
I'm gonna love each of
them have on their own
and together like I did today.
I think they're beautiful,
they're not too intense,
very easy to work with,
very easy to blend,
it's beautiful.
I love the formula, I
think they're stunning,
and the packaging is a huge bonus.
I think her packaging is stunning.
The next favorite thing for me
are definitely the lip liners.
I became a huge lip liner fan recently,
like in the past, I would say, year.
And I just love lip liners to add...
just even there on their own
and I appreciate how creamy they are
but like I said, or you saw,
I broke it off when I was swatching.
Be careful, you don't have
to retract as much as I did
and don't press too hard
because they are super creamy
and really soft.
(fart rumbling)
Wow baby.
Wow. Excuse me.
He just had a massive blow
out while I'm talking.
(laughs)
I don't know if you heard
that, but that was insane.
Hope he feels...
Yup, he feels great. (laughs)
But basically what I was saying is
I really like the formula.
I didn't think I was gonna
like it as much as I did,
And then I think the eyeliner
and the eyebrow pencil,
I think they're good.
They're nothing that really wowed me,
especially for the price.
The liquid eyeliner,
I think it's beautiful
but again, I also...
(chuckles)
- [Andrey] He's going for it. 
- He keeps going, what can I say?
This one is a good eyeliner,
it's nothing spectacular that
I'm like, "Run and get it."
You know what I mean?
If you like a brown eyeliner,
give it a go, try it out.
But also you can find
something at the drug store
that's very similar, very comparable,
And then we're gonna see how this works.
I wonder, like I did
say it's long-wearing,
I'm gonna eat something with this
and see if it is long-wearing.
Let's see if it transfers.
(lips smacking)
Transfers a little bit.
I put a lot of pressure, but
most of it is the lip liner.
We'll see how it wears
and I'll do one check in
and then we'll do one at
the very end of the night.
Let's go change you baby boy.
Okay, doing the first update 
and I'm gonna do the only update 
Basically on my phone and 
 the last update I'll do inside 
In the filming room with the actual camera 
But I just wanna say, everything 
actually looks pretty good still 
I did eat. My lipliner is kind of on. 
Honestly, it still looks 
pretty good. Honestly, for eating...
And I think the one thing that 
actually came off was the lipstick 
The lip cream, whatever you wanna call that. 
The cheeks still look really nice. 
It kinda gives a little 
Woo hoo hoo, a little bug...
It gives a nice healthy glow 
I think it looks really nice. And then the eyeliner
I'm not sure if this right here is 
from the eyeliner or my mascara 
Because on this eye, it looks good, so...
I'm not sure what that is. It might be mascara
that I didn't wipe off from before, so...
Pretty happy with everything, 
I mean, obviously the eyebrows 
I'm not even gonna talk about that 
Don't like the clear brow gel...
I like the pencil; it's good. Everything else is great. 
I love the blushes. 
Doing my last and final update, and I just wanna say
I like only two things from here 
I like the blushes and I like the lip liners. 
So the blushes, I think are beautiful. 
The formula is really unique 
It's a serum blush, but the thing is 
There are so many blushes on the market right now 
That are just beautiful formulas 
I'm just showing this one right here because 
it's the one I've been using recently, the Iconic. 
But I really really like blushes by Flower Beauty 
They just also blend beautifully, 
flawlessly, seamlessly... 
And these are $25 so keep that in mind 
But a little goes a long way with these. 
So if you do want to invest in some 
beautiful blushes I do recommend this 
These are probably my top favorite from 
everything I've tried from Em Cosmetics 
And I can see why, again, so many 
people rave about these blushes 
And they do come out with colors 
They just came out with several colors
So I'm just saying, their blushes are beautiful but 
They're $25, so take it as you will 
If you want to invest into serum liquid blushes 
These are beautiful, they're very easy to work with. 
And then the next thing I like are the lip liners. 
The formula is very soft, it's very buttery. 
It's very opaque. I still have a 
little bit on lipliner left over. 
I never reapplied it just because we were home, 
I didn't feel like reapplying the lipliner 
Just because I have a baby, I wanted 
to kiss the baby so 
I made sure to take off as much as I could 
so it wasn't transferring 
And the only thing I have leftover 
of the lipliner is right here
On the top of my lips and a little 
bit towards the bottom 
It kinda looks like 
In the wintertime, you know when you lick your lips 
Really like so much 
And your lips get chapped? [chuckles] 
That's what this reminds me of. 
But I do appreciate her formula, but again, 
These are not the best of the best lipliners 
There's nothing really very special about them 
And then everything else in this range that I got 
They're all very average products. You can find 
Similar products and even better 
products at the drugstore in my opinion 
But, like I said, my favorite things 
were definitely the blushes. 
Alright you guys. Thank you so much 
for watching. Please let me know 
If you have tried her makeup line
What did you think of it? 
What are some of your favorite products? 
And why? And please share with all of us below. 
But for now, I'll see you in the next video very soon. 
Bye! [blows kiss]
