you're watching duct tape and popsicle
sticks with Mike and Maria Keiser
because sometimes you feel like your
business is being held together by duct
tape and popsicle sticks on this show
you're not gonna hear the latest
business bag you're gonna get useful
information that you can apply to your
own business right now hello and thanks
for watching another shocking episode of
duct tape and popsicle sticks I'm Mike
Keiser along with a woman who believes
evil spirits lurk inside of Cheerios
boxes Maria Keiser after 300 vodcasts
and 70 shows we have original content so
she Rios she's kind of rough folks Wow
thank you for starting me off on a
positive note and thanks again everyone
for joining us we love having you along
as usual everything you need to know is
in the show notes like how to get to the
rest of the videos how to get to our
website how to interact with us all
those kinds of things so you have to
check out all the many things we have to
offer but on today's show we wanted we
talked a lot about different forms of
marketing on this show but I was having
a conversation last week with a business
owner and he was saying that he he
primarily has grown his business through
what he called physical efforts meaning
getting out to Chamber events to meetups
to one-on-one networking to other
networking events he's grown primarily
that way and and works well for him so
so why fix it right so but that's one of
the things we've noticed in the digital
age is that a lot of people seem to be
getting away from the physical marketing
efforts but when you do them both in
combination it can be very very powerful
so I don't know what are your thoughts
on combining the physical with the digit
well I mean as small business owners we
don't have the budget coca-cola has to
you know put out these these grandiose
marketing campaigns so you know we we do
digital we might have our email
marketing but we still need to be out
there kissing babies shaking hands
talking to the people and reminding
people of who we are and then we're your
social media and your digital marketing
come into play is now that is a
supplement to you going out and doing
the physical side of marketing exactly
and I would say this can be true for
everyone but I would say it's especially
true for the businesses whose most of
their business is local right so if
you're doing business across the United
States or across the world you can you
can't but if you are a local business
serving local customers it can still be
quite a I mean if you sell a 99-cent
widget then you know that digital
presence is probably going to to benefit
you and in your need for networking
might not be as strong as if you sell a
service or a higher ticket item but when
you say higher ticket your it--your your
product is the more people want to know
you know before I put out this money are
you the person that's going to be able
to do this job now on the back end you
have your reviews you'll have your
social media posts you'll have your
articles you'll have your website but
your your being the face of your
business whether it's you are you hire
somebody is imperative there you go and
you know the kind of summarize that we
found that a lot of the times our our
digital marketing is most useful after
somebody's Medus right somebody will
meet us and then later say you know I've
watched every episode of duct tape and
popsicle sticks so and I know another
thing I hear is that well you know by
evening I'm ready for family time or
saying sometimes you might just have to
make a little a little you don't have to
be out every night of the week but maybe
choose one or two nights a week that
you're out I mean if that's what makes
your cash register ring then those are
the things you have to do so I mean I
guess what I would say is just suck it
up there you go good way to wind up the
video there you got anything else you
want to add alright cool so yes so
remember you can't give up on the physic
of marketing and cheese I guess that's
about it so once again thank you so much
for hanging out with us we love getting
your comments we love your feedback good
bet your feedback whether it's good bad
or indifferent and as always you've been
watching duct tape and popsicle sticks
where we make your business better three
minutes at a time now you're watching
duct tape and popsicle sticks with Mike
and Maria Keiser
