[Music]
>> Julian: Pip-pip. Tally-ho.
Joolz Guides here
and I'm absolutely sweltering Tom.
I have to make this brief.
Joolz Guides, in which
I wonder around London
and tell you fascinating facts.
Now, I've already been
around this area,
if you watch one of my other
amazing videos about
hidden London gems,
quirky walking tour,
I come right down this street,
which is St. James Street,
towards St. James's Palace,
but I've missed out on a
couple of things here
so I just wanted to point out
some of the amazing shops
and stuff which are down here.
So, let's go this direction.
>> Louisa: Let’s go.
Where are we going Julian?
>> Julian: This is just-
Well, I mean, you know,
I've already talked about
Berry Bros. & Rudd, which
opened up in 1698.
A lot of the shops down here
opened up in order to try
and suck up to the palace.
I mean, in 1698, the
Palace of Whitehall burnt down.
Which is why some of these
places popped up
so they could try and be close
to the palace and
get royal patronage, I suppose.
But also they've got lots of
posh gentlemen's clubs
down here as well.
>> Louisa: What about this little alley?
I remember you went down there once.
>> Julian: Yeah. We've been in here.
This is the smallest square,
Pickering Place.
Look let's quickly run down here.
Quickly run down here.
Pickering Place, one of the only
17th century – I think it’s 17th,
17th or 18th century
little passageways left in this area.
[Music]
We're doing a quick tour
because I've already done it.
So let's go whiz around this.
Just whiz around this.
I know, but we've been here,
we've been here in my other video.
I don't, don't want to repeat myself,
but they say it's the last place in
London that a duel was fought.
>> Louisa: A duel?
>> Julian: A duel, yeah.
I don't know who it was between.
But, anyway, yes. So let's quick --
this is a whistle-stop tour
because I'm going on holiday.
I’m going on holiday and
I want to squeeze in a bit of
extra filming before I go away.
See this, in the film Kingsman,
it's actually, it's in Savile Row
where they, where they really
base this on. And, of course,
Lock Hatters,
the oldest family-run business in
London for sure.
And in the back
they've got a wonderful museum
where you can see all the hats
made for Churchill,
for the Duke of Wellington,
Nelson and all sorts of stuff.
It's actually where
this bowler hat was invented,
was here, by Thomas and William Bowler.
Anyway, there was this fellow,
he was a gamekeeper,
and he was getting a bit fed up
with his hat getting knocked off
when he was riding through
the branches on his estate.
And I think he was wearing a top hat,
and it wasn't very appropriate for
gamekeeping or hunting,
and so he came down here
and said, “Look, could you
make me something a little bit
more appropriate?”
And, so, Thomas and William Bowler,
who were working here,
they came up with this hat
which was like this.
It was a bit more like a helmet,
you know, quite hard and,
um, and it protected his head
from the branches or any falling debris.
And so that's how the bowler hats
came about which then became known as
a derby in America because I think it
became quite a popular hat to wear
on English Derby Day.
But, God, I'm really whizzing through this.
I know. It's because, like, we've got an
appointment to go and meet George Frakes
at the cigar shop.
See, this is an experiment actually
because someone wrote in,
in the comments,
and told me to keep the camera rolling.
They just said, “Just keep it rolling.
I prefer it when you do that,” you know,
and, and so there's no editing in this one.
But this is John Lobb. Look.
By appointment to:
His Royal Highness the
Duke of Edinburgh and
Prince of Wales.
And they've got --
in here, they've got
all these lasts.
So, a last is the --
it's these, it's a little
wooden thing that --
and they got all these ones.
Downstairs they've got hundreds of them.
They've got Princess Diana's one,
Frank Sinatra, all sorts of
famous people have had shoes made here.
And, actually, they've got
a little prototype of the
Duke of Wellington's first-ever
Wellington Boot.
They sent, a little kind of thing
that they sent to him
when he was on campaign.
He said, “Oh, how about one of these?”
And he went, “Yeah. Okay.
I'll have a pair of those made.”
And so they made a gigantic,
a gigantic pair.
Oh, by the way, I must also say
hello to Noah Gutierrez,
because he was the one who
encouraged me to make a film about
this shop so, hi Noah.
Hope you're doing.
>> Louisa: How much do you reckon
a pair of handmade shoes cost, Julian?
>> Julian: They start from about £5,000.
[Music]
This is kind of like a
stream-of-consciousness video.
It will be a lot, it will be a lot
easier to edit that's for sure.
>> Louisa: It’s pretty nice.
You actually get to see some bits of London.
>> Julian: Yes. That’s a joke. Well..
>> Louisa: Not like the other
rubbish that you put out Julian.
>> Julian: Sorry. Well, you should see
that -- they went – I’ve got a video
about me riding a penny-farthing.
You should see. He brought us up here
in the pouring rain, up this extremely
busy street, and through Piccadilly Circus.
>> Louisa: It must have been fun.
>> Julian: It was good fun.
I was just, I was just terrified.
Oh, look Blue Ball Yard.
Let's wander down here.
>> Louisa: You would be a lot higher up
than everybody else on the penny-farthing.
>> Julian: I was. Exactly.
That's the problem with me,
whenever I do something like
riding a horse or surf,
learning to surf or wearing a --
you know, riding a penny-farthing.
They always give me a gigantic one
so I've got to have a really big horse,
so it's further for me to fall
which I usually do.
This is a beautiful little street here.
>> Louisa: Wow. It is.
>> Julian: Blue Boy Yard. Yeah.
Because, well, they've got this is one,
apart from Pickering Place
which we just whizzed down,
this is one of the only other
little streets which still survived
from around the 17th century.
I mean, look. These little bits here.
These used to be stables and houses
for the people, presumably working
at the palace. Anyway. Look.
We've got to go over the road
to go and get some cigars from James Fox.
>> Louisa: You ever have blue balls, Julian?
When a woman leads a bloke on and he’s just
–
and then refuses to have sex with him.
Have you heard that expression before?
>> Julian: No, I haven’t.
>> Louisa: Blue balls.
>> Julian: What? You can blue ball somebody?
>> Louisa: Yeah.
>> Julian: No, I haven’t.
>> Louisa: When somebody’s got blue balls.
>>Julian: Really?
>> Louisa: Yeah. It’s when you lead a bloke
on
and then they’re like –
and then you’re sort of in the bed with
him
and then you go, “Ah, no.
I don’t want to have sex.”
[Music]
>> Julian: Hello sir.
>> George: How are you doing?
>> Julian: Absolutely sweltering.
>> George: Yeah, it’s quite warm, isn’t
it.
>> Julian: I'm boiling.
Yeah, not bad thanks.
This is my sister, Louisa.
>> George: Hello, Louisa.
>> Louisa: Hello. How are you?
>> George: I’m good. How about yourself?
>> Louisa: I’m okay. Nice to meet you.
>> George: Nice to meet you.
>> Louisa: Let me shake your hand as well.
>> Julian: It's better if he's in the shot
when I approach the shop rather than
just bump into him in the street.
I think it works better that-
>> Louisa: I liked you bumping
into each other in the street.
I thought it was quite nice.
>> Julian: I know.
[Music]
>> George: Ah, hello Joolz. How are you?
>> Julian: Very well.
>> George: Good. Good to see you.
>> Julian. Nice to meet you.
You’re smoking a cigar inside?
>> George: Yes.
That’s a Ramon Allones Specially Selected.
We have a special smoking license here.
As most of our business comes from
selling the hand-rolled long-filler cigars,
you can smoke a long-filler hand-rolled cigar
indoors to sample it with you
to possibly purchase more.
>> Julian: Strictly speaking,
I should be taking off my hat indoors.
George has, but it's part my branding.
So I'm sure they’ll allow it.
>> George: Yes. Yes.
>> Julian: How long has this been here?
Is this really old?
>> George: 232 years now.
>> Julian: Now I heard, this is where
Churchill bought his cigars.
>> George: It is indeed. Yeah.
He was a customer here from 1900 to 1964.
>> Phil: I've been smoking a pint for what?
55 years? Hasn't stunted my growth.
The odd cigarette. The odd cigar.
>> Louisa: You sneak a cigarette
in there every now and then.
>> Phil: Oh yeah. I've got Indonesian
cigarettes that I have. Yeah.
>> Louisa: Is this the shop where James Bond
used to come and get his cigarettes made?
You know in 
the James Bond books?
Apparently James Bond actually-
>> Phil: It's just on the -- main out --
on the corner of Grosvenor Street and Bond
Street.
>> Louisa: Oh, is that right?
>> Phil: Where a lady used to sit
in the window there.
>> Louisa: Oh really?
>> Phil: I have the recipe for the-
>> Louisa: He used to smoke 70 a day
because I used to have 70 made.
>> Phil: Yeah. Yeah. Millford and Sons,
that was the company, and that was the blend,
Turkish Yenishen and Balkan robust.
Two mixtures.
>> Louisa: That is fantastic. That is so cool.
>> Phil: Not a lot of people know that.
>> Louisa: No. Can I still get some made up?
Can you make them up?
>> Phil: No. Those day are gone, darling.
>> Louisa: Awww.
>> Phil: If you're in New York,
go and see a company called Georgopoulos.
>> Louisa: Really?
>> Phil: They’ll make them up for you.
>> Louisa: I really want to get some.
>> Julian: James Bond cigarettes?
>> Louisa: Yeah.
[Music]
>> Louisa: Sherlock Holmes didn’t
smoke a pipe, I don’t think. Did he?
>> George: No. Well-
>> Louisa: Do you actually –
it’s just, that’s not in the film.
>> George: It was, yeah, it was the
one of the first plays, where someone
played Sherlock, he wanted to stand out.
So he used a very large pipe.
Just like this one here.
Now, this is a calabash.
That is a gourd.
So it's actually a gourd
grown in that shape specifically.
>> Julian: It’s the persona of a cigar smoke.
I mean look at the fella over there
with the pipe. Look.
>> Louisa: He’s the real McCoy, this chap.
>> Phil: He’s the real McCoy. [laughs]
>> Julian: What about Women pipe smokers?
I mean do you get many of those in?
>> Phil: We get quite a few.
The second Tuesday of each month
we have a pipe evening upstairs.
>> George: That's an official ladies pipe,
made in France.
>> Louisa: I mean, they’re very thin.
I prefer large fat ones.
>> Julian: Where is this conversation going?
Let’s have a look downstairs.
>> George: These are our Royal Appointments.
Of course George V and VI here,
as well as Bertie, Edward VII.
>> Julian: And there’s the Queen’s mum.
>> George: Yep. That is indeed.
>> Julian: Surely, she didn’t smoke?
>> George: Our last Royal Warrant
was for the Queen Mother.
>> Julian: Oh, really?
>> George: Did you want a cigar to smoke
in Winston Churchill’s smoking chair?
>> Julian: This is Winston Churchill’s chair?
>> George: Yeah.
>> Julian: Yeah?
>> Julian: But which kind of cigars did he
smoke?
>> George: His favorite size
was the size called a Julieta No. 2,
and it's nowadays called a Churchill.
Colloquially, it was named that in 1947,
in this shop, actually.
It's called the Churchill here.
>> Julian: I feel like I’m in that thing:
History Today.
>> George: Yeah.
>> Julian: You know an old box
with a picture of a cow on it,
and when you turn it upside down it goes moo.
>> George: Yes.
>> Julian: That's your stereo, that is.
[Music]
>> George: It's a very nice light cigar.
You can smoke that at breakfast,
before breakfast, any time of day.
>> Julian: After sex?
>> George: Yeah. Yeah.
>> Julian: So, maybe 20 a day.[Laugher]
>> Julian: Oh there’s a photo –
a picture of him in the chair.
>> George: Actually in the chair
right there, yeah.
>> Julian: Oh, there is it.
Oh, alright.
>> Julian: You cannot reason with a tiger
when your head is in its mouth.
>> George: These are the oldest cigars
in existence, Cuban cigars.
>> Julian: Oh, really?
>> George: These were on display
at the Great Exhibition in 1851.
These are pure gold tip cigarettes
and these are what Oscar Wilde smoked.
This is quite a funny telegram here,
from Churchill. “Dear sirs,
confirming our telephone conversation:
so Winston Churchill will be much obliged
if you would send a box of 25 cigars,
of good quality, but not quite as good as
the Romeo and Juliet, and of medium size
to his grandson for his birthday.” [laugher]
>> Julian: Let’s go take a
look inside this humidor.
>> George: Well at the moment,
this here is £70,000 but that's for 170 cigars.
>> Julian: 170 will set you back £70,000?
>> George: Yeah but that's not the
most expensive single cigar.
That's the most expensive single piece.
>> Julian: Right.
>> George: The Davidoff Dom Perignon
and that's the Churchill size,
that’s 7 inches by 47 ring gauge.
>> Julian: [laughing] Sorry.
>> George: Quite a good price,
£900 a stick.
>> Julian: Only 900?
>> George: Yeah.
>> Julian: Yeah, well,
I’ll take a couple of them.
>> George: Yeah, go for it.
>> Julian: So what is your most
expensive pipe in the shop?
>> George: The Dunhill.
That would be a bit more
that's probably about one and
a half grand, that one.
>> Julian: Oooo. Good price.
>> Louisa: Come on,
it’s disguised in a book.
It’s wonderful.
>> Julian: I know I’m a bit
obsessed with Columbo but if you buy it,
if you buy the complete DVD Columbo set,
like, it also comes in something like this.
It comes in, actually, a cigar box.
See you. Thank you everybody.
>> George: Have a good rest of your day.
>> Julian: See you.
[Music]
>> Julian: It was here in Jermyn Street
that Al Bowlly was killed.
You know, Al Bowlly, who did
all those songs in the Singing Detective
and Pennies from Heaven. Yeah.
“Caught in a rip tide,’ and ‘Time on
my hands,’
“My woman, is as mean as she can be.
My woman, she makes a fool of me.
Never treats me good.
Don’t know why I should love her.”
That guy. Right. He was actually
South African but he lived in Jermyn Street
and he refused to leave during an air raid.
He said, “Naw, they're never going to hit
me.”
And so he said, “Naw, I just I'll
just stay in my house,” during the,
during the Blitz. And he just stayed
in his house here in Jermyn Street
and there was a direct hit on his building
and he died. I don't know which one it was,
his actual house, but I liked Al Bowlly.
He’s actually – but see now there’s
a reason
why you've got old Beau Brummell --
that's a statue of Beau Brummell --
it's because he was so famous for
dressing well. And all these shops around
Jermyn Street and Piccadilly Arcade
are sort of a gentleman's outfitters.
And this is a beautiful barbers
where you can come and get a shave
and what-have-you. Look.
But up here in the Piccadilly Arcade,
which I've been in before in my Mayfair video.
There is an excellent hat shop.
[Music]
>> Julian: Here we are, number seven. Hello,
sir.
>> Male Voice: Good afternoon.
How are you today?
>> Julian: Very well. Thank you.
What a delight. I’m always walking past
this shop and I’ve never actually been in.
>> Male Voice: We’re one of two hat
manufacturers in London.
We've had a workshop in London since 1679.
>> Julian: And I quite like these ones,
you see these, because it's higher in the
crown.
Um, I see you man handling my hat, there.
>> Male Voice: I am.
>> Julian: You seem to –
look at the damage you’ve done to it there.
>> Male Voice: It’s shocking isn’t it.
>> Julian: Look at that.
>> Male Voice: Well, it's sad but true.
So because it's not a real hat-
>> Julian: How dare you.
>> Male Voice: Indeed.
It's a hat as much as it goes on your head.
>> Julian: No, I bought it at Camden.
>> Male Voice: And I would suggest
right now the hat is dressed for 9 to 5 wear,
rather than for evening.
And, in this present day,
it would be brought down on the brim
and curled more to create more
of a Cavalier looking...
So this will make it look slightly more
like an 18th century type of bowler.
So we’ll curve that and then usually
we do that when you're here
on the last fitting so that we can
follow your cheekbone and your jowl.
>> Julian: My jowls?
>> Male Voice: Your jowls.
>> Julian: I knew I was getting a bit old.
>> Male Voice: We’ll follow that line
and your cheek line. So the hat would be worn.
So we'll bring that down and
then follow the line so you get a flush line.
In the 14th century, in order to bolster
the wool industry in the UK,
it was made law that any man
over the age of six, you needed to wear
a hat and if he didn't he would be
fined almost a month's wages.
>> Julian: So what do you call this?
>> Male Voice: This is called a traveler.
>> Julian: Alright. And you can do
anything you like to it. It’s a magic hat.
>> Male Voice: So it's a magic hat.
So you can pack it up in your suitcase
just fold it together and then you just
decide whether you want to be Homburg mode.
Pinch the front, you got Trilby.
Round it off, and turn it into
a bit of Fred Astaire moment now.
So you also wear the hat in a different angle
depending on what you want to tell
the world at large about your availability.
So wearing it straight technically is,
and to the office kind of job,
if you tilt it further forward over your brows
so-
>> Julian: Like a little bit of a jaunty angle.
>> Male Voice: So if it's down over your brow,
then technically you are
letting the world at large know
that you're not available.
So we make hats up for all the sort of
movies like Downton or Peaky Blinders,
as you would know, now, things like Taboo.
>> Julian: Does that mean that you made
the hats for these films?
>> Male Voice: Indeed it does.
Whether it's a Bond movie or Indiana Jones,
they're all our are kind of hats.
Doctor Who, he'll be one of our hats.
>> Julian: I think you might have Stetson,
did you?
>> Male Voice: Well it's not a really a Stetson,
but, actually, um, they're famous and
we have people constantly asking
to have an Indiana hat so-
>> Julian: Wait, you made the Indiana Jones
hat?
Why didn’t you say so?
[Music]
>> Julian: Nice try Lao Che.
[Music]
>> Male Voice: I can also give you
the bullwhip that went with it.
>> Julian: You didn’t make that, did you?
>> Male Voice: We did.
We also made Odd Jobs’ hat.
>> Julian: He’s keeping all this stuff.
See all the really cool stuff. Thank you.
>> Male Voice: Nice to have met you.
Have a good afternoon.
>> Julian: See ya.
[Music]
>> Julian: What’s the name of this street?
Do you remember?
>> Louisa: Duke Street and James.
>> Julian: You got The Chequers Pub here,
but just on the left of The Chequers Pub,
is this little alleyway.
And I like this alleyway.
I mean, it doesn't smell of urine as
much as most of the alleyways I tend to go
down but-
>> Louisa: This one actually smells of
quite delicious coffee.
>> Julian: Yeah. It's quite nice isn't it.
It's the pub. That was really nice little
find,
but just down here you see this place
down at the end here. That's where
Jimi Hendrix first came to London in 1966
the foot -- he stepped off the plane
and he came and he performed here at
the Scotch of St. James Club, it's called.
The little black door. The little black door.
It's really cool. The the Beatles had a table
in the corner, and the Rolling Stones had
a table
in the other corner, and they all used to
hang out in here in the 1960s.
It's also where Jimi Hendrix met his girlfriend.
>> Louisa: Why don’t you do some Mick Jagger
impersonations? Dancing in the street.
>> Julian: I don't think that Mick Jagger
would be able to get through the door
because he's got his arms -- it's him,
oh, no, that's why he's got his shoulders
in.
Oh, that's why he dances like that actually.
Mick Jagger would be able to get through the
door.
See, if he'd go through like that.
>> Louisa: Can you do a
Jimi Hendrix impersonation?
>> Julian: No, I can’t. Let’s go to the
pub.
[Music]
This pub is called the Red Lion
and there's a lot of Red Lion pubs in London.
The reason why there’s loads of
Red Lion pubs in London is because
during the reign of King James I,
who was King James VI of Scotland, I think.
He had the Red Lion as part of his heraldic
crest,
you know, his coat of arms.
So when he came to London,
he demanded that the Red Lion be displayed
on all public buildings of importance.
One of them was, of course, taverns like this
one,
which they say has the second oldest
pub license in London. No one knows
who has the oldest one.
Anyway thanks for watching my videos,
hope you enjoy them and don't forget to hit
the subscribe button. If you want to find
out
more about me just head over to my website,
JoolzGuides.com, and leave a donation or
book me for a private tour or
find out about my sister's music,
Lil’ Lost Lou, or George Francis’ music
or everything. Cheers.
[Music]
