MAKES YOU WONDER 
WHAT WOULD HE HAVE DONE TO FIX 
THE PROBLEM. 
>> I USED TO LIKE INTEL'S 
ADVERTISING AND CALLED HIM UP 
AND SAID WHO DOES YOUR 
ADVERTISING.
HE SAID REGIS MCKENNA. 
>> Reporter: THE DOCUMENTARY 
"STEVE JOBS" GIVES A LOOK HOW 
JOBS ROSE TO BECOME THE MOST 
INFLUENTIAL CEO OF MODERN 
HISTORY. 
>> TODAY APPLE IS GOING TO 
REINVENT THE PHONE. 
>> Reporter: HIS PASSION ON 
DISPLAY OVER THE LEGENDARY 
KEYNOTES IGNITED AS A TEENAGER 
OVERSEEING A COMPUTER IN EARLY 
HEWLETT PACKARD UP CLOSE. 
>> I WENT TO HEWLETT PACKARD'S 
LAB EVERY TUESDAY NIGHT AND 
SPENT EVERY SPARE MOMENT I HAD 
TRYING TO WRITE PROGRAMS FOR IT.
I'M SO FASCINATED BY THIS. 
>> HE HAD A KNACK PARTICULARLY 
WITH MAGNIFICENT PRESENTATIONS. 
>> THE SCREEN LITERALLY FLOATS 
IN MIDAIR. 
>> HE WAS BRILLIANT AND 
INCREDIBLY SMART AND HAD A WAY 
TO UNDERSTAND THE WAY HE COULD 
ALMOST SENSE WHAT WE WANTED 
BEFORE WE WANTED IT. 
>> IT WAS THE HARDEST THEY EVER 
WORKED. 
>> THE DIRECTOR SAYS THERE WAS 
ANOTHER SIDE TO STEVE JOBS, 
BRUTAL HOW HE DEALT WITH PEOPLE 
AND THAT SIDE OF HIM IS 
IMPORTANT FULLY UNDERSTANDING 
HIS BRILLIANT BUT COMPLEX 
PERSONALITY. 
>> HE'S SEDUCING YOU.
HE'S VILIFYING YOU, AND HE'S 
IGNORING YOU.
YOU'RE IN ONE OF THOSE THREE 
STATES. 
>> Reporter: BOB WAS PART OF THE
ORIGINAL TEAM AND THE CLIMATE HE
EXPLAINS TOOK A HEAVY TOLL. 
>> I ENDED UP CHANGING MY ENTIRE
LIFE.
I LOST MY WIFE IN THAT PROCESS.
I LOST MY CHILDREN IN THAT 
PROCESS. 
>> BECAUSE THE WORK BECAME SO 
INTENSE?
>> THE WORK WAS INTENSE.
THE COMMITMENT NEEDED TO DO IT 
WAS INTENTION. 
>> Reporter: STEVE JOBS DIED 
FOUR YEARS AGO AS THE DIRECTOR 
POINTS OUT THE DEATH WAS SIMILAR
TO THE PASSING OF JOHN LENNON OR
MARTIN LUTHER KING. 
>> WHY WITH WE WEEPING FOR
