what kind of a sunless tanner are you
looking for you looking for one that has
a little bit of red in it or do you want
something that's really golden e or you
want that deep mocha color actually once
you understand that your life as a
sunless tanning artist will become
exponentially more simple as walking we
will go as logging we will go
hey guys I keep waiting to start the
series because I think I'm going to do
something more formal but now I'm just
realizing if I wait to do that it's just
never going to happen so we're just
going to jump right in and what this
series is going to be a series that
focuses on skincare with respect to
sunless tanning so that's going to be
skin science of sunless tanning the
products that we use why certain product
to do certain things why a younger
person skin will react this way and an
older person skin will react this way
and then a basic understanding of color
theory so that you know which solution
is best to apply to which client to
achieve the ideal results and what I'm
going to do is I'm going to just kind of
break all that information down in
little five minute click and two of my
vlogs every week for the next couple of
weeks are going to talk about that so
don't forget to click that subscribe
button alright today what we're going to
do is we're going to just look at the
basics of color theory why is that
important well in play everybody has
different skin tones warm cool you know
lighter skin darker skin and so to be
able to understand why you need to use a
solution that has maybe a purple or a
violent undertone or a red undertone or
a green undertone you have to understand
basic color theory because it's actually
once you understand that your life as a
sunless tanning artist will become
exponentially because we will know this
person has this color skin so to achieve
the ideal results for them I have to use
a solution which has this undertone it
is pay dirt every time you will deliver
a perfect sunless tan every single time
once you understand basic colors here
let's get started just a bit oh here we
go we have this other wheel okay and on
a color wheel you have primary colors
secondary colors and tertiary colors now
that may sound confusing but it is not
at all let me show you how if your
primary colors are going to be red
yellow and blue that's it those are the
only three primary colors and then you
have secondary colors your secondary
colors are green orange and purple
and pass that anything that fills in the
rest of the color wheel is called a
tertiary color and those can be created
by combining two primaries a primary
with a secondary or two secondaries so
they're just variations of those colors
in pump and a good example of a tertiary
color is if you take this green and this
yellow and you mix them together you get
kind of a yellowy green the only other
thing to note on the color wheel is when
you have three colors right next to each
other those are called analogous colors
orange to yellow red orange now we're
just going to talk about real quickly
how light or dark something is what that
means and how that can affect your
business any color when you call it by
its name all that is is its Hugh so for
example we'll use blue okay so blue when
we say blue we are saying a colors Hugh
this color is blue when you add white to
any color then you change its tint okay
so tint is when you take any hue and you
add white if I took blue and I add white
then I get a light blue and depending on
how much weight I add I have varying
degrees of blue so that's what tint is
ok now shade is when you take any hue so
let's go back to blue and I add black so
if i take blue and i add black and I'm
affecting this Hughes shade so if I add
black to this blue it will now be known
as dark blue or medium blue depending on
how much black I add I'm going to arrive
at different depths of blue the name is
still blue and then we call it's
descriptive portion so light blue or
dark blue that's when we're talking
about tint and shade so that's super
important to keep in mind as we go down
the road that's all that means tint is
plus white shade is plus black you have
warm colors and you have cool colors and
sometimes those tags are thrown around
as if a color can only be warm or a
color can all
be cool now of course this could not be
further from the truth warm color and
that would be anything over here okay
has a yellow undertone to it that's what
it means if you say that a color is warm
it means that it leans more towards
yellow okay and if you say that a color
is cool that means that it leans more
towards blue and that's where we get all
these tests about you know trying to
understand you know are you warm or cool
and I will address that in future video
talk about any hue when we say oh that's
a warm green or it's a cool green all
that means is how much yellow or how
much blue colors can move up and down
the spectrum or across from warm to cool
depending on how much yellow or how much
blue you add to that color asking that
I'm going to talk about here is
something that's called a complementary
color okay and what does that mean that
means the color that exists directly
opposite on the color wheel so let's say
for instance that we have yellow its
complementary color is purple it exists
directly opposite you have to understand
the color wheel to understand what
solution you need to put on the client
skin color just you know get a basic
color wheel prints it out from the
internet you can buy them if you won't
just grab a book that has a color wheel
on it so that in its most basic sense is
color theory and for our purposes right
now that's all you need to know now why
is all of that important everybody who
gives us on this tape you're trying to
arrive at some version of brown right
whether that's a very light golden brown
a reddish brown or a deep mocha brown
and the reason why color theory is so
important is you have to use the right
undertone in the solution on the right
skin type to arrive at the right finish
developed sunless color that that client
wants it's not a one size fits all type
of a situation and that's why there are
so many sunless tanning products on the
market and some people will try one and
say oh I just you know I love this color
and another person will try and fail I
hate that stuff it did nothing for me
those are both very true statements and
there are two reasons why okay number
one everybody has an individual color
preference about what they want their
sunless tanning results to look like and
number two based on the undertone of the
solution you're going to get a different
result so if the artist doesn't
understand basic color theory and if the
artist isn't asking the client you know
what kind of a sunless tan are you
looking for you looking for one that has
a little bit of red in it or do you want
something that's really golden e or you
want that deep mocha color then without
knowing what they want and where they
started you don't know which solution to
use so let's stop right there don't
forget to subscribe because I'm going to
have a lot of these little videos coming
out in the next few weeks and if you're
a sunless tanning artist or an aspiring
sunless tanning artist knowing where
you're starting and where you're trying
to go these things are super super
important sour professional tips that I
have picked up after being in this
industry for 13 years owning my own
sunless tanning manufacturing company
this is why the true pros are true pros
and then you have some people who just
grab a gun and put solution on anybody
and and then you get you know varying
different results I mean sometimes
you're going to get it right just
because sometimes you're going to
accidentally use the right solution with
the right undertone but what I'm trying
to do is to give you the tools to get it
right every single time because that's
what I want for you because I have such
a passion for sunless tanning think it
really it really helps people to stay
out of the Sun and the Sun is so
terribly damaging if you have long
periods of exposure learn this
information and your sunless tanning
business is going to go through the roof
bye guys
