RESPONSE FROM THE
MAGAZINE ITSELF.
KELLY ODONNELL HAS
MAGAZINE ITSELF.
KELLY ODONNELL HAS
THE DETAILS.
KELLY ODONNELL HAS
THE DETAILS.
>> Reporter: TRUMP
THE DETAILS.
>> Reporter: TRUMP
STYLE IRONY.
>> Reporter: TRUMP
STYLE IRONY.
A PRESIDENT WHO CAN
STYLE IRONY.
A PRESIDENT WHO CAN
SPIN UP SPLASHY
A PRESIDENT WHO CAN
SPIN UP SPLASHY
PUBLICITY MADE MORE BY
SPIN UP SPLASHY
PUBLICITY MADE MORE BY
REJECTING ATTENTION.
PUBLICITY MADE MORE BY
REJECTING ATTENTION.
CLAIMING HE WITHDREW
REJECTING ATTENTION.
CLAIMING HE WITHDREW
FOR "TIME" MAGAZINE
CLAIMING HE WITHDREW
FOR "TIME" MAGAZINE
PERSON OF THE YEAR.
FOR "TIME" MAGAZINE
PERSON OF THE YEAR.
A VERY DISTINCTION HE
PERSON OF THE YEAR.
A VERY DISTINCTION HE
RELISHED IN 2016.
A VERY DISTINCTION HE
RELISHED IN 2016.
>> TO BE ON THE COVER
RELISHED IN 2016.
>> TO BE ON THE COVER
OF "TIME" MAGAZINE AS
>> TO BE ON THE COVER
OF "TIME" MAGAZINE AS
THE PERSON OF THE YEAR
OF "TIME" MAGAZINE AS
THE PERSON OF THE YEAR
IS A TREMENDOUS HONOR.
THE PERSON OF THE YEAR
IS A TREMENDOUS HONOR.
>> Reporter: A POP
IS A TREMENDOUS HONOR.
>> Reporter: A POP
CULTURE TRADITION
>> Reporter: A POP
CULTURE TRADITION
UNVEILED ON "TODAY."
CULTURE TRADITION
UNVEILED ON "TODAY."
>> WHEN HAVE WE EVER
UNVEILED ON "TODAY."
>> WHEN HAVE WE EVER
SEEN A SINGLE
>> WHEN HAVE WE EVER
SEEN A SINGLE
INDIVIDUAL WHO HAS SO
SEEN A SINGLE
INDIVIDUAL WHO HAS SO
DEFIED EXPECTATIONS.
INDIVIDUAL WHO HAS SO
DEFIED EXPECTATIONS.
>> Reporter: LAST
DEFIED EXPECTATIONS.
>> Reporter: LAST
YEAR, MR. TRUMP
>> Reporter: LAST
YEAR, MR. TRUMP
COOPERATED WITH THE
YEAR, MR. TRUMP
COOPERATED WITH THE
MAGAZINE, NOW HE
COOPERATED WITH THE
MAGAZINE, NOW HE
CLAIMED, "TIME"
MAGAZINE, NOW HE
CLAIMED, "TIME"
MAGAZINE CALLED TO SAY
CLAIMED, "TIME"
MAGAZINE CALLED TO SAY
I WAS PROBABLY GOING
MAGAZINE CALLED TO SAY
I WAS PROBABLY GOING
TO BE NAMED PERSON OF
I WAS PROBABLY GOING
TO BE NAMED PERSON OF
THE YEAR.
TO BE NAMED PERSON OF
THE YEAR.
THEN HE BRISTLED.
THE YEAR.
THEN HE BRISTLED.
PROBABLY IS NO GOOD.
THEN HE BRISTLED.
PROBABLY IS NO GOOD.
AND TOOK A PASS.
PROBABLY IS NO GOOD.
AND TOOK A PASS.
SINCE 1927, WHEN
AND TOOK A PASS.
SINCE 1927, WHEN
AVIATOR CHARLES
SINCE 1927, WHEN
AVIATOR CHARLES
LINDBERGH WAS NAMED,
AVIATOR CHARLES
LINDBERGH WAS NAMED,
"TIME" PICKS A PERSON
LINDBERGH WAS NAMED,
"TIME" PICKS A PERSON
OR IDEA WHO MOST
"TIME" PICKS A PERSON
OR IDEA WHO MOST
INFLUENCED EVENTS,
OR IDEA WHO MOST
INFLUENCED EVENTS,
GOOD OR BAD.
INFLUENCED EVENTS,
GOOD OR BAD.
THE MAGAZINE DISPUTED
GOOD OR BAD.
THE MAGAZINE DISPUTED
THE PRESIDENTS TWEET
THE MAGAZINE DISPUTED
THE PRESIDENTS TWEET
WITH ITS OWN.
THE PRESIDENTS TWEET
WITH ITS OWN.
AND CALLED PRESIDENT
WITH ITS OWN.
AND CALLED PRESIDENT
TRUMP INCORRECT.
AND CALLED PRESIDENT
TRUMP INCORRECT.
A TOP EXECUTIVE WENT
TRUMP INCORRECT.
A TOP EXECUTIVE WENT
FURTHER AND TWEETED,
A TOP EXECUTIVE WENT
FURTHER AND TWEETED,
NOT A SPEC OF TRUTH
FURTHER AND TWEETED,
NOT A SPEC OF TRUTH
HERE, BUT DECLINED TO
NOT A SPEC OF TRUTH
HERE, BUT DECLINED TO
PROVIDE DETAILS.
HERE, BUT DECLINED TO
PROVIDE DETAILS.
WHILE FORMER "TIME"
PROVIDE DETAILS.
WHILE FORMER "TIME"
EDITORS SAY FINALISTS
WHILE FORMER "TIME"
EDITORS SAY FINALISTS
HAVE TYPICALLY BEEN
EDITORS SAY FINALISTS
HAVE TYPICALLY BEEN
CONTACTED IN ADVANCE.
HAVE TYPICALLY BEEN
CONTACTED IN ADVANCE.
>> TYPICALLY THE
CONTACTED IN ADVANCE.
>> TYPICALLY THE
MAGAZINE HAS A NUMBER
>> TYPICALLY THE
MAGAZINE HAS A NUMBER
OF CANDIDATES, IT
MAGAZINE HAS A NUMBER
OF CANDIDATES, IT
WORKS ON MULTIPLE
OF CANDIDATES, IT
WORKS ON MULTIPLE
STORIES AT THE SAME
WORKS ON MULTIPLE
STORIES AT THE SAME
TIME.
STORIES AT THE SAME
TIME.
>> Reporter: "TIME"
TIME.
>> Reporter: "TIME"
MAGAZINE SAYS IT WONT
>> Reporter: "TIME"
MAGAZINE SAYS IT WONT
SAY ANYTHING ELSE
MAGAZINE SAYS IT WONT
SAY ANYTHING ELSE
UNTIL ITS READY TO
SAY ANYTHING ELSE
UNTIL ITS READY TO
PUBLISH IN A COUPLE
UNTIL ITS READY TO
PUBLISH IN A COUPLE
WEEKS.
PUBLISH IN A COUPLE
WEEKS.
ONLY ONCE HAS THE SAME
WEEKS.
ONLY ONCE HAS THE SAME
PERSON BEEN NAMED IN
ONLY ONCE HAS THE SAME
PERSON BEEN NAMED IN
CONSECUTIVE YEARS,
