[Full Version] EMERGE is the Energy, Focus & Mood Enhancing Supplement Drink Mix by Max Muscle
Just let everyone know
that this
product has been in development for quite
a long time
over a year.  It's been a challenging
you know type a product call it a EMERGE 
body
slenderizing drink mix.  It is a drink mix
powder.
It is definitely a powerful product and its
intent is
for loss and body composition we
kind of
characterize it as a slenderizing
system and it has numerous ingredients
to
focus on appetite suppression and
fat release and thermogenesis and really
that
that whole process in terms of a very
powerful and effective weight loss
product in a powder form.  It does contain
a number of ingredients that have been
clinically
supported in terms of safety and
efficacy,
did have to spend a lot of time looking
at
which ingredients to put in the
product.  We were very happy with the
the results here.  We talk about an
interesting
metabolic process called fuel
partitioning
and really you know the
behind-the-scenes science on these
ingredients
do really support and maximize fat burning
fat release, forcing the body to use fat
and burn fat, utilize fat for energy
instead of carbohydrates.
So in terms of the kinda the key
benefits
in the ingredients let me just kinda go over and highlight some of these.
We do use "Advantra Z".  We've used
Advantra Z
in a number of products.  This is a
patented citrus aurantium
ingredient from Nutratech.
I'm a big fan of this ingredient in
terms of the science
and all ingredients in our products are
supported by
science.  We don't put ingredients in there
just to make the
supplement facts box look good or
you know ingredients that people don't
understand but
we really do - are true to the
science.  And Advantra Z
is one of those products that has been
around, there's a lot
studies doctor Stowes - those in the first
reference
has concluded a very extensive safety
profile on
citrus aurantium.  It is really the form in
the P-Synepherine
form that is safe for humans, as
compared to the other forms that
you really have not shown the safety data
and the other
synergistic family of - what are called bioactive amines.
And interestingly, Advantra Z is the is
really the only
indicated citrus aurantium
extract for weight loss and physical
performance that
has been studied and supported in the
marketplace so it really is a good
ingredient to use and especially for
weight loss and especially when you
combine it with
caffeine.  We add green tea extract you know
it's interesting if you've kinda
because the weight loss season there's
been a number of I've even seen
commercials
on the benefits of green tea.  Green tea is
is really been a mainstay in the weight loss area
you know some may feel 'well, it's boring
and it's not exciting' enough but
again if you really look at the science,
green tea has really been shown in
many many studies to be effective in
the weight loss and reducing fat area.
And we have it in this product.  It's important to have it in the product
and believe me this is a very powerful
product
for me, it doesn't take much to really feel the product - I mean
not even a complete serving.  It is super
powerful.
It have three hundred milligrams of
caffeine per serving.
It's packed with caffeine - the 300 seems
to be the nice number
you know caffeine is very bitter and
one of the challenges
clearly in a powder weight loss formula is to make
nasty tasting ingredients tastes good
and you know caffeine is bitter.
If you put too much caffeine in, it you know
becomes extremely bitter
and to keep the strength - to keep the
'Feel It' factor,
the 300 level we were able and happy
to
you know keep that three hundred
milligrams per serving which is
a scoop.  We have Panax ginseng and
glucuroronic
lactone,  these are
great ingredients for promoting
well-being - enhancing energy and mood and focus and especially when combined with
caffeine
you know caffeine and ginseng work very
well together along with caffeine glucuroronic
lactone we do have
carnitine and you know we're obviously
a big fans of carnitine because you
cannot burn a molecule of fat without
l-carnitine in beta-oxidation in the
mitochondria.
It shuttles fat molecules into the
mitochondria and without carnitine
you cannot oxidize fat at all so it's
it's critical for weight loss formula to
have carnitine
we have carnitine in other products
in our portfolio
but we did want to add carnitine in this
product you know just to show the
fat loss benefits and you know the fact
that
it is a weight loss formula and it
should have carnitine.
L-taurine with added, we added octopamine
which is also very powerful stimulant
and NADH, it is an energy
transporter part of the electron
transport system
we have adenosine in the product product
that's obviously part of
ATP the molecule that in our body produces
energy
We have Vinpocetine, which
helps dilate (vasodilate) or open up blood vessels
to enhance circulation into the muscles
and into the brain,
does support energy and well-being it's
also
beneficial antioxidant.  We have Evodiamine
which is a vanilloid receptor
a stimulant and it does help the body utilize fat
And we also have Yohimbine, which is
derived from yohimbe.
And this is also a vasodilator,
definitely a very
"Feel It" ingredient for fat loss
and especially when combined with
caffeine in these other ingredients.
So in this product we do have a
comprehensive profile.
We have 15 active ingredients
in the product led by caffeine at
three hundred milligrams and if you look at
the supplement facts box
on the second page you can see the descending
profile in the proprietary blend from
caffeine all the way down
to evodimine,
in descending order and we also added
vitamin C
at 250 milligrams,
and the other B vitamins that help
support fat metabolism
in the product.  So very comprehensive
product in terms of
active ingredients and the key challenge for
development
to make this product tastes good, and we
definitely achieved that
is in the flavors that we are a
launching.
We have the three flavors that would
launch which is the cherry tart,
the grape blast, and the strawberry lemonade.
The plan is to launch these three
products and if they're well received in the
velocity is strong
then we've got two other flavors:
tangerine
and watermelon, so those already staged
to be launched and we're already looking
at other flavors.
The long-term plan if this product is
successful and we really hope it is
to come out with many many new flavors
that hopefully after a 12 to 14 month
period will have up to
15 to 20 flavors in this sku.
We've got the flavors - Science is there,
you know again it's not rocket science
we just wanted to make a product
that taste good and people felt
and you know they can sip it, there's a
lot of options here in
terms of dosing it.  It's a very strong
product it's very powerful
and you know your customers need to
kind of - you know, try it out
as a scoop knowing that there's three
hundred milligrams
of caffeine in there.  There's  actually 4.5
milligrams
of pure yohimbine.  So it's a very powerful
you know, it's not 'Yohimbe' bark
extract but it's pure
active (bioactive) so it's very strong
In that particular
product.  Kind of a strong message
in terms refrigerating the product
after opening for quality which is
suggestion.  It's not a
requirement but we just kinda wanted to have
that strong message.
In development, we found that when we
refrigerated the product it essentially
prevented
any caking, clumping, discoloration,
and it really maintained the product
through very very extended shelf-life.
So, as a suggestion - it's not a requirement
you don't have to refrigerate the
product but if you
you know it just helps maintain the
quality and does
prevent any discoloration, caking,
clumping,
etc. of the product so we do know
that people may not have a
refrigerator right there but if they do
if it's at home, if it's at work whatever if
they just wanna
put the container -  it's not a large
container in the refrigerator
it will just help maintain the the shelf
life of the product for an extended
amount of time
just for general quality and taste.
We did compare
and we did a lot of testing on this is
especially our competition
where you know if you don't keep the
product refrigerated per se,
and it's kinda odd to think "why refrigerate a powder?"
It really has nothing to do with growing of
pathogens or anything like that, it just
maintains the quality of the product
It'll just help maintain the stability and
the freshness
and the performance of the product.
