Servus and welcome to the SuperTechTalk!
Today with the most special episode we have ever done!
And we have something that no one else has. We will show you in a moment.
We have a special guest.
And this time, stay right up to the end. Because today we finally have a lottery!
You can win one of these amazing products that we are going to present here.
More about it at the end of the episode.
Press subscribe! Like it or dislike it! Or press the bell!
Just take a look, stay tuned, it starts right after our graphic!
Always beautiful, our opener! And now they are all here!
Flo - for the first time with me on the couch! With me, with us on the couch!
Yes! The screen is just on the edge without you.
And here in the middle: Ruben from Western Digital, SanDisk, G-Tech, everything together...
You'll say a little bit about what you do exactly.
I'm happy to do that.
And we just got fresh released -
the Armorlock hard drive!
What it is all about, what you need it for and why it will make the world a better place,
we will talk about that now.
Flo, as always, say something.
Today, I am already very excited:
the big premiere day.
We have an amazing product today and today is all about data security.
That is a huge topic.
The product should help everyone who works with data security.
On the shoots, when we have secret advertising shoots.
How does the data get from the shoot to the customer?
And that will be the main topic today.
There is certainly a lot of filming going on in the world right now,
which nobody knows yet and which nobody is allowed to know yet.
Which will only be released at some point.
And that is saved on hard drives.
If somebody - and there are already some examples in the past -
gets his fingers on such a hard disk and material is leaked,
then this is one of the worst things that can happen to a production.
Now let´s start. You haven't said anything yet, Ruben. We're just chatting around.
Just as one knows it.
What are you doing and why are you here today?
So what I do:
I am responsible for product marketing in the EMEA region at Western Digital.
So I take care of all products and brands that we have at Western Digital.
Those are SanDisk, G-Technology, WD also and various others.
And yes, why am I here today?
Because I wanted to come by and see you, of course,
but also to talk a little bit about our new security platform and our Armorlock technology.
Especially because we are, I'll say leading the TechTalk towards film production stuff here.
So we mostly or exclusively talk about technical things around film production.
So on the set and afterwards in the postproduction.
And there you have, I say now, and this is not exaggerated,
already waited a little bit for something like that.
That you say that you might be able to treat a hard disk with data on it
just like any other disk, without the risk of anything happening.
What is the Armorlock or what is special about the hard disk,
to go into this a bit more detailed now?
Yes, the special thing actually might be less the product than the platform itself.
So the platform is called Armorlock.
It's a new security platform that aims to
make data super secure on the one hand,
but on the other hand to make the whole thing so easy to use
that it doesn't get on your nerves.
Because you know it best when you're on the set, when you work there,
it's sometimes hectic and
nobody wants to remember many passwords or enter something by hand.
These are all things you don't really do because time is not there or because it's too hectic.
Yes, or when you say: too many passwords on the set...
I already have too many passwords.
Exactly, yes!
And if I now need another one for the hard disk,
which is also not maybe just Holger backwards 234, but...
As long as I don't have to enter a password, it's already a quantum leap!
The most important thing is that it is, as you say, simple.
Exactly. When you look at what's happening.
You mentioned leaks,
there are various leaks that have more or less gone through the press.
Be it new episodes of Game of Thrones or or commercials
where products suddenly appeared that nobody should see yet.
This is a huge topic and of course a lot has been done in the past.
It is important to somehow secure things,
on the network side or in the cloud or in the infrastructure.
Where relatively little has been developed in recent years is actually the device itself,
the data carrier itself, and that is the weakest point in the chain, so to speak.
If the data is not secure on the platform, or it is too complicated,
or too slow, or it gets lost, then you can almost forget about the other things.
So it is not only a protected folder, but a completely new way to protect data. -- Exactly.
That would be the question right now.
Because I think a password technology has been around for a while now, right? -- Yes.
Can you explain a little bit for the tech nerds, but still in a simplified way:
Is it safer or is it just faster?
Which not only means - little, but as you said before,
it has a lot of advantages when it's fast.
What have you developed there?
Well, we call ourselves full-bodied "Revolutionary Security Technology".
What we mean by that is on the one hand the hardware is super secure.
We have a 256 bit IS hardware encryption, which means the whole thing is very secure.
But it is also very fast in the moment it is unlocked.
I will come back to this later.
What makes the whole thing revolutionary
is that we have taken something existing and developed it further.
For example, we have made ourselves very secure against side channel attacks,
we have made the whole process of authorization - who is allowed to access it - very secure.
But the most important thing is actually the user-friendliness
or the simplicity of how to use the whole thing.
In the end, the complete encryption and decryption works,
if I want to access it via my smartphone.
So i.e. you always need an app and this app
makes it very easy to unlock and therefore very fast to access my data.
And I do not have to remember any passwords.
This is the hit! It's like one of those digital fingerprints you exchange, right?
Exactly! Fingerprint is a good keyword, because
if you can use your iPhone, you can use Armorlock.
Face ID or Touch ID is used. And I don't need to remember passwords anymore.
The moment I unlock them - my smartphone, my iPhone,
with Face ID or Touch ID, click on my app, I have already unlocked the Armorlock.
What if I have not set a Face ID or Touch ID on my cell phone and have installed the app?
How do I get in there?
Then it would go via a code.
Okay, that would still be effective and if it says,
hey you don't have a lock in your cell phone, anyone could access it now.
Then he asks for a code.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
