Pat Turner, a very successful entrepreneur
once said, my son is officially an entrepreneur.
He said, that's what you're called when you
no longer have a job and you're unemployed.
Now, obviously there's a lot of humor behind
what he's saying, but what he's trying to
say is nowadays, everybody wants to call themselves
an entrepreneur.
You see it today on Twitter, Instagram profiles
- everywhere.
Entrepreneur, visionary, LinkedIn, all this
stuff you see.
But I can relate because I remember what it
was getting started as a brand spanking new
entrepreneur, but today I want to tell you
about five levels of entrepreneurship and
how you can one day be a pro in your world
of business that you're in right now.
So let's get right into it.
Lowest level of anything we do in our lives,
it all starts with interest.
Let me explain to you what it means.
I have an interest in playing the guitar.
It's cool.
I saw a movie the guy played a guitar, and
I liked it.
I have an interest.
I'm interested in basketball.
I saw a game and I thought it was cool.
I'm interested in the game of basketball.
I watched a movie, I really liked the way
that guy acted, I'm interested in the making
of a movie.
Interested.
I have an uncle that's a successful entrepreneur,
I have interest.
It's kind of cool when I talk to him.
Then after interest, you take a little bit
of action, and it becomes a hobby.
What is a hobby?
I like the guy playing the guitar, now I want
to embody guitar, now I'm playing the guitar
as a hobby.
I do it every once in a while.
I watched a game of basketball, now I'm playing
basketball at the local YMCA, once every other
week, it's a hobby.
I saw my uncle as an entrepreneur, I started
a side business, but I'm just dabbling.
I don't really know what I'm doing.
It's an online business on Amazon, eBay.
It's a hobby.
Then it becomes an amateur.
An amateur is somebody that if you go play
basketball against an amateur basketball player,
you know what you're doing.
So you know how to have a pickup game, five
on five.
You know how to play the guitar and maybe
to a girl and say, "I'm going to play a song
for you."
And the girl's going to say, "Oh my gosh,
this guy's amazing!" right?
Maybe you know how to start your own business
and your business is making some money, but
you're not doing it full time.
You still need a job to pay for your expenses.
You're doing it part-time and you still have
your full time gig.
So you're not a pro at it yet.
Then you become a pro.
What is a pro?
I'm a pro basketball player.
People pay to watch me play.
People pay to watch me sing and play the guitar.
People pay me to run my business because now
I'm a pro.
Pros, the only way the money comes from is
from their business, meaning, they live off
the income they make from their business.
So I'm not talking about a gig you do on the
side.
That's still an amateur.
I'm talking about all you do is run your business,
full-time entrepreneur.
You cover all your expenses.
You take care of your family, kids, husband,
wife, whatever it is that you've got, you're
making the money.
And the last level is a league of their own.
Now, a league of their own is somebody that
everybody knows about.
If I tell you a famous guitarist, you could
give me a name.
If I tell you a famous basketball player,
you can tell me a name.
If I tell you the guy who's an entrepreneur
who's in a league of their own, everyone around
the world knows who this person is.
That's a league of their own.
Very, very, very small percentage ever get
to the league of their own.
Now, I told you I was going to give you five
things you can do to compete at being a pro
in your business, whatever that business is.
So let's get right into it.
#1: The number one thing that you constantly
need is to constantly measure success.
Constantly measure success.
It doesn't matter what it is.
In order to constantly measure success, I
need numbers, and I need reports, so that
I can study trends.
I need numbers, reports, so I can find and
study trends.
I'll give you an idea.
We started a YouTube channel because we were
interested.
Hey, it's kind of cool.
How about we make a video and start teaching
some people through video?
Back in the day it was CDs, too much work,
sell it, burn, all this stuff.
Let's just put it on YouTube.
That was kind of cool.
Then it became a hobby.
Let's do a video here, a video here.
Then we became amateurs.
Let's do a video every week.
Then people want to pay for it.
Then people want to pay money to be endorsed
and money to have all this other stuff.
Then it became like, this is a business.
But what happened with it?
We studied numbers.
So when we first started the YouTube channel,
we got to our 50 subs or 100 subs.
I'll never forget, we got to 100 subs and
said, "We have 100 subs!
Oh my gosh, we're big time!"
And then we got to 1,000 subs.
It took us two and a half years to get to
2,000 subs, right?
Two and a half years to get to 2,000 subs.
Our YouTube channel's been around for roughly
four years.
Four years it's been.
A lot of these other YouTube channels you
see 12 years, 11 years, since inception, 11
years.
We've been around for four years.
Yesterday, our YouTube channel got 2,409 subs
in a single day.
One day.
So what took us two and a half years to do,
we did yesterday in a day.
Now, what happened here?
I pulled Mario and Paul aside and I showed
them the trends.
And I was showing them, I said, "Look at the
channel, what's been happening to it."
This is exactly what it was looking like [wavy
line].
It looked like this.
We looked at the reports.
We looked at the stats.
I said, "The YouTube channel is about to experience
an explosion any time soon here."
And Mario said, "Why are you saying that?"
I said, "Just look at what's happening here
with the trends.
Something's going on here.
Something's going.
We're about to have a breakthrough."
Boom!
A month ago or six weeks ago, next thing you
know, subs started going this direction [up].
We're averaging 900 subs a day, 1,000 subs
a day, 1200 subs a day, 1400, 1700, now 2,000
subs in a single day.
Trend.
Same happens with your business.
When I used to sell, back in the day, when
I first got started as a brand new gym salesman,
or selling insurance, I would measure my calls.
I make 200 calls.
Out of the 200 calls I made, this many people
answered the phone.
So 200, 40 people answer the phone.
Out of the 40 people that answer the phones,
20 booked an appointment with me.
Out of the 20 that booked appointment with
me, six bought from me.
Out of the six that bought from me, four of
them gave me ten referrals.
Out of the ten referrals that I got, I closed
three of them.
I would measure everything.
Then I would measure the best time to make
the calls, when I called at this time, people
weren't good.
When I called at - it was perfect.
Sunday nights were great nights for me.
Saturday's were my money making.
I loved Saturdays.
Everybody would take days off on Saturdays.
I worked Saturdays and I worked Sunday nights
because those were great days in my business
because my competitors didn't want to do it.
But because I was constantly measuring success.
The next one is PDR.
PDR is constantly practice, drill, rehearse.
Practice, drill, rehearse.
Practice [shooting basketball], drill, rehearse.
Practice, drill, rehearse.
Practice [playing guitar], drill, rehearse.
Practice [making phone calls], drill, rehearse.
Practice, drill, rehearse.
Non-stop.
You do it so many times until you can do it
with your eyes closed.
Non-stop.
I still, 1999 working at Bally selling memberships,
I still remember the script til today.
Thank you for calling Bally Total Fitness.
How may I help you?"
Great, you called at a great time today.
By coming in today you can get started for
as low as $5 down, and your monthly payment
will break down to be $4-$10 per week.
What is it that you want to do with your goals?
Do you want.
. .
I have this script til today because it was
PDR.
I said that script so many times in my mind
and I recorded and listened to it until it
became natural to me.
Right?
This is one thing amateurs to pro, they're
not willing to do.
You've got to take PDR to a whole different
level.
Hobby to amateur, they're not willing to do,
because it's just too much work for them.
I don't want to do that yet.
Then you have patiently aggressive.
This is a tough one because in the world of
business, you've got to be patient, but you've
got to be aggressive.
Lincoln once said a very, very important thing
about being patiently aggressive.
He said, Good things do come to those who
wait, but only the things left behind by those
who hustle.
One more time.
Good things do come to those who wait, but
only the things left behind by those who hustle.
Leftovers.
You don't want leftovers.
You want the best of the best.
That's why you've got to be aggressive, and
you've got to be patient.
Do your part.
Whatever you can, do your part to measure
success, to constantly practice, but then
be patient, because it's around the corner
to you.
Because the next step is very simple.
You need an example of success.
In every one of these examples, what you need
is an example of success.
If you want to be a great guitarist, you need
an example of success.
A guy that performs at a place, you go and
ask him, can you show me a couple of things,
and what mistakes am I making.
Well do it this way.
Tilt it a little bit.
Why do you do it that way?
Bring your head up.
Watch if you bring it, do your fingers like
this.
You're doing it too much.
Small things they can tell you to make those
adjustments for you.
But you need an example of success that tells
you this is what I'm fighting for.
I can model these behaviors.
MJ modeled David Thompson, Kobe modeled.
. . everybody needs something to model until
all of a sudden when you become a pro, then
you have an opportunity to become a league
of your own because now you're adding your
own game to it.
And last but not least, this is the one that
nobody can measure.
This is the one thing that I can't do anything
with and nobody can do anything with you.
You've heard me say this in many of the videos.
It's desire, and the fact that it matters
to you.
If it matters to you, you will figure out
a way to go from there [interest] to here
[league of your own].
I guarantee you.
If it matters to you, you will figure out
a way to go from being interested in something
to hobby to amateur to pro to league of their
own.
So today's message, very simple.
Five levels of entrepreneurship.
So my question for you would be to comment
on the bottom, which level are you currently
right now, and where do you want to be and
what industry.
So I would say, I'm currently treating business
as a hobby right now.
I'd like to one day be a league of my own,
and I'm in the real estate business.
Great, let us know on the bottom, so maybe
even other people can comment with you.
And then if you haven't subscribed to this
channel yet, Paul, let's see if you can make
a better throw, that's a pretty good throw
right there.
Hey, by the way, we are this close to a quarter
million subs.
I think right now we're at what?
242, 243,000 subs as of this video being recorded.
For all of you that have loyally followed
Valuetainment, let me tell you something.
We love you.
I love you.
The Valuetainer fans, you guys are amazing.
You are such loyal followers that we have
here on this channel.
That I can't wait to do our first live Valuetainment
conference, a three-day conference we're thinking
about doing.
We haven't fully committed to it yet, because
I want to meet every single one of you from
all over the world that have the courage to
be an entrepreneur.
So if you haven't yet subscribed to the channel,
click on the subscribe button here and Luis,
let's put an image of the notification.
Join the notification squad by clicking on
that alert button.
You'll be one of the first to get a text,
a notification from your YouTube channel from
Valuetainment saying the video's officially
up.
And you'll be one of the first to watch the
video.
Thanks for watching everybody.
Take care.
Bye bye.
