Nobody just watches TV anymore. 
They’re multitasking. 
They’re multiscreening. 
They’re on Facebook. 
They’re on Twitter. 
They’re doing it all. 
At the same time. 
In real time.
Hey Zach, looks like our performance 
is way up on Facebook and Twitter.
Yeah, 4C’s been killing it lately. 
TV really goes hand in hand with social.
Are we doing that TV Synced Ads thing?
Yeah, we’re syncing against 
our commercials, our competitors, 
specific programs, audiences, 
and even goals scored in live sports.
Sweet! How does 4C do that?
Glad you asked. 
We operate Teletrax, the world’s 
largest TV monitoring network. 
We’re tracking more than 2,000 channels 
in over 75 countries
and we can trigger ads within seconds 
so you can seize the moment
Cool, can we also just target 
people who have pets?
Sure, Pet Lovers are one of our 
proprietary affinities
in our Social Ads product. 
We analyze 1.5 billion 
social media users 
and map them against 
250k interests and 50k brands 
For you to create the best audiences
to target on social media
Score!
4C, leading the convergence 
of TV and Social Media
so you can find the perfect fit.
