In the beginning of times, the Online ads world was pretty dire.
Not much happening there, isn’t it?
One day, scientifics discovered the use of Cookies in Online world.
And ever since, the AdTech has been thriving!
Look at all those metrics:
Impressions
Clicks
Look,
there is Click-Through Rate
there is a Conversion!
Here we are at the official Google Cookie Factory of the Internets.
Look at all that nice dough being made...
And that is one batch of Cookies done, ready for dispatch!
You get a Cookie...
And you get a Cookie..
And you get a Cookie...and you get a Cookie!
Okay, okay, we get it!
Everyone gets a Cookie!
Everyone is enjoying a slice of the pie of the Cookie magic.
AdTech is happy!
Advertisers are happy!
“Thank you Uncle Google!”
Even Publishers are happy. Hmm...sort of…
But all these Cookies generated lots of Data about users...
Lots and lots and lots and lots of Data!
So much Data, that people started to be concerned about privacy!
And the laws were drafted to regulate the flow of Data.
A storm was brewing for online ads…
“No more Cookies!” said Safari
Firefox saw it was good and did the same!
And powerful Chrome came and said
“No more Cookie Factory!”
And wiped the production of Third-Party Cookies!
And AdTech became scared...
A new kind of Factory was needed.
Top minds came together to create a plan.
But what could it look like?
They started with the basics,
laying down the foundations to build upon.
Nothing quite like some elbow grease
and big noisy engines to get stuff done.
Look at our guys going, so much experience and enthusiasm!
“Nice catch Bob!”
Starting to look good, taking shape.
“Ooh, careful now!”
Ah there it is...
Our bespoke First-Party Data Factory.
Mighty and fearsome!
Oh there we go, receiving the raw input from the users.
See that? That’s hot stuff, Privacy Data.
Good thing we have protection in place!
Don’t want no accident!
Look at it taking shape.
And here it is, the engine of future growth,
fuelled by Data.
Watch it go at full speed, a dream!
Don’t let it be a dream and leave your competition in the dust!
