Do you have problems getting graphic
design clients and scaling project after
project if yes this video is for you I
started my career as a graphic designer
first then as a web designer and then I
worked with UIs in this video
I'm gonna teach you my personal
technique to convince clients to work
with me and accept my prices and how to
scale how to increase your prices client
after client I'm Alessandro and I'm an
online entrepreneur and in this channel
I teach you how to get clients how to
quit your 9to5 and how to regain your
personal and financial freedom if you
like what you heard well click on the
red button below and subscribe to this
channel and then click on the bell so
you will get a notification every time I
will post a new video on this channel
but I know I'm wasting your time with
this introduction let's move to talk
about the real meat of this video how to
convince clients to work with you and
how to scale through bigger and bigger
clients welcome to the Growth Academy
Step number one to get graphic design
clients is all about niching down and
when I say niche down I mean that you
need to think what kind of services you
want to provide to your clients as you
know graphic design includes so many
services and if you provide all the
services inside graphic design you're
not an expert of anything as I told you
I started working with websites and app
UIs that was my niche that was the
kind of services that I was providing I
wasn't doing anything about brochures
logos business cards or social media
assets I wasn't working on that kind of
field I was just working with websites
and app UIs and if someone needs a
website or need someone to work on the
design of an app or a software I was the
person I was the right person so this is
the thing number one you need to realize
what kind of services do you provide
what kind of graphic designer are you if
you have no idea you don't know where to
start to find the right service I have a
suggestion for you visit fiverr.com and
search for graphic design
then when you get the results filter the
results for top-rated seller all right
let's take a look at this first one this
person offers just services like
business cards flyers book covers
banners posters logos I mean everything
related paper design more or less right
and this is his niche this other designer instead focuses just on social media assets
so the assets for Facebook Instagram
Twitter YouTube and so on and this other
one instead focuses just on t-shirt
design so this is what I mean when I say
niche down the service you provide for
your clients you need to choose a single
area and then you will be recognized as
an expert for that specific area second
thing you need solve is to find your
avatar when I talk about avatar I mean
your ideal client and I know that you don't have one single ideal client you can
find three four five or even more ideal
clients when I started I asked myself
the same question who is my avatar and I
came up with this list of three avatars
number one was about startups brand new
startups that created a new web app or
software and they needed someone to work
on the website or on the app UI number
two young freelancers freelancers who
just got on the market and need a
website social presence basically a
number three bars and restaurants I
thought there are so many bars and
restaurants out there many of them don't
even have a website or don't even have
a social presence a social media
presence so I can create one for them
well you need to do the same thing you
need to find your avatars and when you
know who your avatars are then it's
super simple to know where they are
and how to talk with them how to shape
the right message for them anyway if you
want to learn how to find clients online
and offline I have another video where
I talk specifically about that so
there should be a link somewhere around
my face but let's talk about the message
because the message is super important
the kind of email or message that you
are sending to your potential clients
because if you write this message wrong
this is the reason why clients don't
reply to you or disappear or ghost you
or don't accept your price so we need to
write a message in the right way
something you need to understand is that
hypothetical clients they don't care
what you did in the past they don't care
about your skills they don't care about
your history your portfolio and this is
the mistake that many people do when
they're looking for clients they send
their portfolio they send their CV and
they don't realize that they shouldn't
talk about themselves they should talk
about the client the client just wants
to know if you're the right person to
fix his or her problems and wants to know
if you made some
research you took some time to research
about him or her that's the only thing
you need to gather all the information
that you can and you need to look for
weak spots weak spots are the things
that you will solve for the client now
personal example I was looking for
people who needed a website a website
new website or a website redesign so
what should i do what should I have done
well what I've done was to visit all the
websites of my hypothetical clients and
then I put down a list of weak spots of
each website and then when I when I
reach out to class I reach out to the
client I was putting there the list of
weak spots that I could improve in their
websites you can do this in any way you
want you can send screenshots you can
send a video where you record the screen
and you show the client what is what
other things that you want to change
that you can improve lately I was using
videos a lot and if you want to know how
to send video reviews to your clients in
order to convince them to work with you
I have another video that you can watch
and as usual is around my face before I
keep going with this video if you like
what I said so far click on the like
below because based on the number of
likes I realize what kind of videos I
have to do in the future so it's gonna
be super helpful for me so click on the
like and let's keep on other thing that
is super powerful in order to convince
the client
is to create a sneak peak of what you're
gonna do for the client for example if
you want to redesign the website you can
create a mock-up
of this website homepage and you can
send this to the client and saying look
this is what I wanted to change this is
the list of weak spots that you have on
your website and this is a sneak peak of
what I can create for you now I know
that creating something like this takes
time and takes effort but it works so
well and to do something like this to
maximize the time and to reduce the time
to create something like this I suggest
you to use an automated tool for
websites I always suggest to use
Elementor Elementor is the best
website builder on the market and I use
it personally and I suggest all my
clients and students to use it if they
have to create a website because you can
create a website pretty easily and fast
and quickly you just need to drag and
drop all the elements that you want
inside your page and voila you have a
brand new website so if you want to
create a sneak peak for a sneak peak for
your client this is the best and fastest
way you have the link for Elementor below
in the description of this video if
instead you need to create social media
assets for example I suggest you to use
Canva Canva is a web tool that allows
you to create everything that you want
from stories on Instagram to Facebook
posts to headers for Twitter or Facebook
but you can create everything anything
you want with canva and to a certain
amount of things of features is totally
free so you don't have to pay for
anything personally I use it for free I
don't pay for the paid version I don't
spend money for the paid version so you
can do the same all right this is clear
but how can you scale how can you get
more and more clients and raise the
level of your clients well the best way
to get more clients while you're working
with some clients is still word of mouth
you can encourage and reward your
present clients if they introduce you to
new clients if they talk about you to family
friends and acquaintances when I started
I used to offer a 20% discount to every
client who suggested me to a new client
this allowed me to grow a lot in my
early times but at the same time you
need to promote yourself organically you
need to get clients organically so I
suggest you to use a lot social media
for this you need to use social media as
a daily journal it doesn't matter what
kind of social media you want to use if
you want to use Facebook or Instagram or
YouTube the important thing is that you
keep a daily journal of what you do of
your work you need to post every single
day something you're working on you can
put screenshots you can post videos of
you working you can post interesting
facts about what you're doing I mean you
need to keep a journal you need to keep
a daily journal and you need to create
to grow an audience based on what you're
doing based on your work but since you
can't rely just on social media you
should use freelance marketplaces as
well now stay away from things like
Fiverr or Upwork because there is too
much competition there and you will be
pushed to lower your prices just to stay
afloat no, I want you to use something
that is less popular where there is less
demand but at the same time there is
more possibility to to be found by
clients for example Elementor recently
launched Elementor experts that is a
platform where you can create a page
about yourself you can put their
projects you worked for in the past and
you can start finding clients there now
I know that it just started so you won't
get the visibility that Fiverr or Upwork will
give you but it will get more and more
popular I'm sure about that and anyway
if you want to find five minor
marketplaces where you can promote
yourself I have a PDF for you I created
a list of these five minor marketplaces
that you can download in the description
below this video so click on the link
and download this list question of the
day what was the advice you like the most
in this video just write it in the chat I
in Korea's about knowing what is the
thing that you like the most and if you
have any question or feedback or doubt
just put it in the comments below and I
will reply to any comment that is gonna
be there so I see you there in the
comments or I'll see you in the next
video
cheers mate
