
Burmese: 
သင္သည္ တခါတေနအရမ္းပင္ပန္းေနေသာ္လည္း နိုးနုိးျကားျကားရွိရမည့္အခ်ိန္ေတြတြင္
စြမ္းအားျဖည့္အခ်ိဳရည္မ်ားကို ေသာက္သံုး၍ လန္းဆန္းေစခဲ့ဖူးပါလိမ့္မည္။
ထိုခံစားမွဳသည္ စီးပြားေရးလုပ္ငန္း တစ္ခုကို ၆၄.၇ ဘီလီယမ္ေလာက္ တန္ဖိုးတက္ေစခဲ့ျပီး
ဒီတပတ္အစီအစဥ္သည္ Red Bull အားျဖည့္အခ်ိဳရည္အေျကာင္းကို တင္ျပမွာျဖစ္ပါတယ္။
 
အံျသဖို့ေကာင္းတာက Red Bull သည္ ထိုင္းနိုင္ငံမွစတင္တာျဖစ္ပါသည္။
ယခုတြင္ထိုင္းနိုု္င္ငံသည္ နိုင္ငံေရးအေျခအေနေျကာင့္သိျကရသည့္နိုင္ငံျဖစ္သည္။
၁၉၁၂ ထဲက ထုိင္းနိုင္ငံသည္ အာဏာသိမ္းမွဳ ၂၁ ျကိမ္ျဖစ္ပြားခဲ့ျပီး ထိုထဲမွ တစ္၀က္ေလာက္သည္ေအာင္ျမင္ခဲ့သည္။
ပ်မ္းမ်ွ ငါးနွစ္တစ္ျကိမ္ေလာက္ အာဏာသိမ္းမွဳျဖစ္ပြားသည္။
ေနာက္ဆံုးအျကိမ္မွာ ၂၀၁၄ တြင္ျဖစ္ျပီး  သို့ေသာ္ ဘုရင္ေသဆံုးျပီးေနာက္
ေနာက္ထပ္ တစ္ျကိမ္ အာဏာသိမ္းမွဳကို ျမင္ေတြ့ေကာင္းျမင္ေတြ့ရနုိင္သည္။
သို့ေသာ္ ထိုင္း သည္ အလယ္အလပ္တန္းစား ၀င္ေငြရရွိသူျဖစ္ျပီး

Korean: 
당신은 아무리 피곤해도 정신차리고 깨어있어야만 할 때가 있을 것이고
그래서 그런 에너지를 얻기 위해 에너지 드링크를 마십니다.
이런 부분으로 인해 2015년 기준 약 72조 가치의 음료산업을 일으켰고
그래서 이번주 "Behind the Business" 비디오는
이 모든 것을 가능하게 한 Red Bull에 대해 이야기할 것입니다.
놀랍게도 레드불은 사실 태국에서 탄생했습니다.
현재 태국은 정치적으로 굉장히 불안한 상태의 국가입니다.
태국은 1912년 이래 평균 5년마다, 총 21건의 쿠데타를 경험했고
이 중의 반은 성공으로 끝을 맺었습니다.
가장 최근 버전의 2014년 쿠데타였는데 그 국왕이 죽은지 한달도 채 안 되었기 때문에
우리는 아마도 새로운 쿠데타를 곧 목격하게 될겁니다.
오늘날 태국은 전세계에서 20번째로 큰 경제규모를 가진 중간소득국가이지만

English: 
You’ve probably had that feeling when you’re
tired, but you’ve got to stay awake, so
you pop open an energy drink and boom, you’re
hit by that familiar rush of energy.
It’s this feeling that has given rise to
an industry worth approximately 64.7 billion
dollars as of 2015, and so this week’s Behind
the Business video is dedicated to the beverage
that made all of that possible, Red Bull.
Surprisingly, Red Bull actually comes from
Thailand.
Now, Thailand is a country that’s not particularly
known for its political stability.
In fact, since 1912 Thailand has experienced
a total of 21 coup attempts, about half of
which ended up being successful, for an average
of one coup every 5 years.
The latest edition, by the way, was in 2014,
but since their king died less than a month
ago, we’ll probably be seeing another coup
attempt pretty soon.
Although today Thailand is a medium-income
country with the 20th largest economy in the

English: 
world, for most of the 20th century it was
extremely destitute.
Over 70% of the population lived in rural
areas, and the average person got by on $2
a day.
The region of Thailand that interests us is
the Phichit province, located in the center
of the country.
It is there that in 1923 a man named Chaleo
Yoovidhya was born to a family of duck herders.
As you can imagine, herding ducks isn’t
a very profitable business, and Chaleo grew
up in poverty with minimal education.
He was the third of five children, and as
soon as he was old enough, his parents sent
him 330 kilometers south to work in his older
brother’s chemistry shop in Bangkok.
Chaleo worked there as an antibiotics salesman,
and over the years he learned a lot about
chemistry and marketing.
In 1962 he had saved enough money to start
his own company, TC Pharmaceuticals.
Chaleo ran his business well, but in the early
1970s he made a very curious observation.
He noticed that the majority of energy drinks
in Thailand at the time were foreign imports:

Burmese: 
ကမၻာအျကီးဆံုးစီးပြားေရး၏ အဆင့္၂၀ ျဖစ္ကာ ၂၀ ရာစုတုန္းက အလြန္ခိုကိုးရာမဲ့ျဖစ္ခဲ့သည္။
လူဦးေရ၏ ၇၀ % သည္ နယ္ဖက္မွာေနထိုင္ျပီး ပ်မ္းမွ် လူတစ္ေယာက္ သည္ တေန့ကို ၂ ေဒၚလာသာရရွိသည္။
 
ကၽြန္ေတာ္တို့ကို စိတ္၀င္စားေစေသာေဒသမွာ နုိင္ငံ၏ အလယ္တြင္ရွိေသာ Phitchit စီရင္စုျဖစ္သည္။
 
ထိုေနရာသည္ ဘဲေမြးျမဴေရးလုပ္ေသာ Chaleo Yoovidhya ကို ၁၉၂၃ တြင္ေမြးဖြားေပးခဲ့သည္။
သင္ေတြးျကည့္နိုင္ပါတယ္။ ဘဲေမြးျမဴေရးသည္ အလြန္အျကိဳးအျမတမ်ားေသာ စီးပြားေရးတစ္ခုမဟုတ္ပဲ
Chaleo သည္ ပညာေရးအနည္းငယ္န်င့္ ဆင္းဆင္းရဲရဲ ျကီးျပင္းလာခဲ့သည္။
သူသည္ သားသမီး ၅ ဦးတြင္ ၃ေယာက္ေျမာက္ျဖစ္ျပီး သူ အရြယ္ေရာက္လာခ်ိန္တြင္
သူ၏မိဘမ်ားသာ္ ဘန္ေကာက္တြင္အလုပ္လုပ္ေနေသာ သူ၏အကို ၏ ဓါတုလုပ္ငန္းကို ေစလြွတ္ခဲ့သည္။
Chaleo သည္ ထုိတြင္ ပဋိဇီ၀ ေဆးအေရာင္းသမားအျဖစ္အလုပ္လုပ္ကိုင္ျပီး
တစ္နွစ္ေလာက္အျကာတြင္  သူသည္ ဓါတုေဗဒနွင့္ ေစ်းကြက္ကို စတင္သိျမင္လာခဲ့သည္။
၁၉၆၂ တြင္ သူ၏ ကိုယ္ပိုင္ TCPharmaceuticals အမည္ရွိကုပၼဏီကို တည္ေထာင္ရန္ အရင္းအနွီးအလံုအေလာက္ရွိေနျပီျဖစ္သည္။
Chaleo သည္ သူ၏စီးပြားေရးကို အေကာင္းဆံု လည္ပတ္နုိ္င္ခဲ့ျပီး ၁၉၇၀ တြင္ စိတ္၀င္စားဖို့ေကာင္းေသာ ေလ့လာေရးတစ္ခုကို ျပဳလုပ္ခဲ့သည္။
သူသည္ ထိုင္းနိင္ငံအတြက္  ခြန္အားျဖည္အခ်ိဳရည္၏ အေရးပါမွဳကို သတိထားမိျပီး

Korean: 
20세기 대부분은 극도로 궁핍한 상태였다.
전체인구의 70%가 지방에 거주했으며 인당 일평균 소득은 2달러에 불과했다.
우리가 이야기하려는 지역은 태국의 중앙에 있는 피찟 주로
이 주의 한 오리사육농가에서 Chaleo Yoovidhya 라는 이름의 남자가 1923년 태어났다.
당신도 예상하듯이 오리사육은 그리 돈 되는 사업도 아니었고, Chaleo 는 가난속에서 최소한의
 교육를 받고 자랐다.
5남매 중 셋째였던 그는 꽤 나이가 찼을 즈음,
부모에 의해 330키로나 떨어진 방콕 친척의   
약국으로 보내졌다.
그는 그곳에서 항생제 판매원으로 1년 넘게 일하며
제약과 마케팅에 대해 많은 것을 배웠다.
1962년 그는 충분히 모아진 자금으로 본인의 제약사업을 시작했다.
1970년대 초반, 그는 그의 사업을 잘 운영해나가던 중 매우 흥미로운 현상을 보게 되었다.
당시 태국에서 판매하는 에너지 음료의 대부분이 수입품이었다는 것이었다.

English: 
in fact, the most popular one, called Lipovitan-D,
came from Japan.
These drinks were marketed mainly to the wealthier
residents of Bangkok, which at the time was
Thailand’s largest international port and
so most foreign imports went through it.
Chaleo realized, however, that the wealthy
people of Bangkok weren’t the ones who would
need energy drinks the most.
Having come from crippling poverty himself,
he knew all too well what it meant to be a
low-paid worker pulling tiresome night shifts.
Chaleo set about creating an energy drink
of his own, and his first step was to analyze
the composition of competing drinks.
The primary ingredient in most energy drinks,
including the ones sold in Thailand during
the 1970s, is a compound called taurine.
Now, taurine is a chemical of huge significance
for the human body: it’s necessary for the
function of your cardiovascular system, skeletal
muscles and central nervous system.
Contrary to the claims that you might find
on social media, taurine isn’t made of bull
semen.
The reason it’s called taurine is because
it was first isolated from ox bile.

Burmese: 
ထုိအခ်ိန္က တင္သြင္း ကုန္မွာ Lipovitan-D ျဖစ္ျပီး ဂ်ပန္မွတင္သြင္းတာျဖစ္သည္။
ထိုအခ်ိဳရည္ မ်ားကို ဘန္ေကာက္၏ လူခ်မ္းသာမာ်ဒ၏ အိမ္ရာမ်ားတြင္ေရာင္းခ်ျပီး
ထိုေနရာသည္ ထိုင္း၏ အျကီးဆံုးဆိပ္ကမ္းျမိဳ့ျဖစ္ကာ ျပည္ပပို့ကုန္အမ်ားစု သည္ ထိုသို့သြားျကသည္။
Chaleo နားလည္လိုက္တာက ဘန္ေကာက္ ထိုလူခ်မ္းသာေတြပဲ ခြန္အားျဖည့္အခ်ိဳရည္မ်ားကို လိုအပ္တာမဟုတ္ဘူးဆိုတာပါပဲ။
 
သူကိုယ္တိုင္က ဆင္းရဲေသာ ဘ၀မွလာေသာေျကာင့္ လက္လုပ္လက္စားမ်ား၏
အလုပ္ညဆိုင္းမ်ားကို ဘယ္လို ေျကာ္ျဖတ္ရသည္ ကို သူ ေသခ်ာသိသည္။
Chaleo သည္ သူ၏ ကိုယ္ပိုင္ ခြန္အားျဖည့္အခ်ိဳရည္ကို ထုပ္လုပ္ရန္ျပင္ဆင္သည္။
ပထမဆံုးအေနနဲ့ သူ သည္ အခ်ိဳရည္၏ ဖြဲ့စည္းပံုကို စတင္ေလ့လာသည္။
အေျခခံပါ၀င္ပစၥည္းပစၥည္း သည္ ေတာ္ရင္းျဖစ္ျပီး ထိုငင္းနိုင္ငံတြင္ေရာင္းခ်ေနေသာ ကြန္ေပါင္းျဖစ္သည္။
 
ယခုအခါတြင္ taurine သည္ လူခႏၱာကိုယ္၏ လိုအပ္ေသာ ဓါတုပစစည္းျဖစ္လာျပီး
နွလံုးေသြးေျကာစနစ္၊ အရိုးဖြဲ့စည္းပံုစနစ္ နွင့္ ဗဟို အာရံုေျကာစနစ္တို့တြင္လိုအပ္သည္။
လူမွဳကြန္ရက္တြင္ေျပာေနျကေသာ taurine သည္ ကၽြဲသုတ္ကို ျပဳလုပ္ထားသည္မွာ မဟုတ္ပါ။
 
taurine ဟုေခၚရျခင္းမွာ နြားသဲေျခမွ ရယူထားျခင္းျဖစ္သည္။

Korean: 
그 중 가장 유명한 것은 일본에서 수입한 Lipovitan-D 라는 제품이었다.
이 에너지 드링크는 방콕에서도 부유한 지역에서 주로 판촉을 했고
이 때는 방콕의 태국의 가장 큰 무역항구여서 모든 제품이 방콕을 거쳐 수입되었다.
그러나 그는 방콕의 부자들이
에너지 드링크를 가장 원하는 소비자는 아니라고 생각했다.
극도로 가난하게 자라왔던 그는
야간근무를 하는 저소득 노동자를 잘 이해하고 있었다.
그가 자신만의 에너지 드링크를 만들겠다고 결심하며
가장 먼저 한 일은 경쟁사를 분석하는
것이었습니다.
1970년대 태국에서 판매되는 대다수 에너지 음료의 주원료는
taurine이라는 화합물이었습니다.
지금도 타우린은 우리 몸에 지대한 영향을 끼치고
당신의 심혈관계 계통이나, 골격근, 중추신경계가 작동하는데 필수적인 화학물질입니다.
당신이 소셜미디어에서 들어봤음직한 주장과 반대로
타우린은 소의 정액으로 만든 것이 아닙니다.
타우린이라고 불리는 이유는 황소의 담즙으로부터 최초 추출했기 때문입니다.

Korean: 
타우린은 인체에 필수적인 요소일뿐만 아니라 우리 몸이 스스로 만드는 합성물질이며
사실 우리는 이것에 대해 고맙게 생각해야 합니다.
인간이 아닌 포유류들은 타우린을 스스로 만들 수 없어
외부에서 가져와야만 합니다.
고양이 너 말이야
하지만 우리가 스스로 타우린을 소량 만들 수 있다고 해도
추가로 혈류에 공급하게 되면 눈에 띄는 성과를 보여주게 됩니다.
특히 잠이 부족할때요
그는 정확히 이런 이유로 그의 에너지 음료에 넣을 주요 합성물로
타우린을 선택했습니다.
그는 또한 자극제로서 카페인을 추가했고, 세포의 신진대사를 돕기 위해 다량의 비타민 B를 추가하였습니다.
그리고 에너지를 불어넣기 위한 두가지 형태의 당류도요.
조합물질을 정한 후에 그는 다음 스텝으로 브랜드를 디자인하였습니다.
그는 그가 만든 음료의 강력함, 효능을 전달하고 싶었고,
그래서 로고로  
동남아시아의 재래종인 큰 들소를 묘사하였습니다.
gaur 라는 들소의 성인 키는 2.2미터, 무게는 1.3톤에 달하는
소 범주에서 가장 큰 종입니다.

Burmese: 
taurine သည္ လူ့ခႏၱာတြင္သာ လို အပ္တာမဟုတ္ပဲ ၄င္းသည္ သဘ၀ နည္းအရေပါင္းစပ္ထားျခင္းသာျဖစ္သည္။
 
ကြ ်န္ေတာ္တို့နွင့္မတူတာ က အခ်ိဳ့ နို့တိုက္သတၱ၀ါမ်ားသည္ ကိုယ္ပိုင္ ေတာ္ရင္းမထုပ္လုပ္နုိင္ပဲ
ျပင္ပမွရယူရသည္။
ဥပမာ ေျကာင္ေတြေပါ့
ကၽြန္ေတာ္တုိ့သည္ ေတာ္ရင္းကို အနည္းငယ္သာ ထုပ္လုပ္နိုင္ေသာ္လည္း
ေသြးေျကာထဲသို့ ေတာ္ရင္းေတြထပ္ထည့္နိုင္ပါက သိသာေသာ စြမ္းေေဆာင္ရည္တိုးျမင့္မွဳကို
ျမင္ေတြ့ရျပီး သင္ အိပ္ေရးမ၀သည့္အခ်ိန္မ်ိဳးတြင္ပိုမိုသိသာသည္။
ထို့ေျကာင့္ Chaleo သည္ ေတာ္ရင္းကို သူ၏ အခ်ိဳရည္၏အေျခံ ကြန္ေပါင္း အျဖစ္ေရြးခ်ယ္
ခဲ့ရျခင္းျဖစ္သည္။
သူသည္ ကဖိန္းဓါတ္ကိုပါထည့္သြင္းျပီး နိုးျကားေစကာဗီတာမင္ ဘီကို အစာေျချဖက္မွဳအတြက္အသံုးျပဳျပီး
စြမ္းအားအတြက္ သျကား နွစ္မ်ိဳးကို အသံုးျပဳသည္။
ထို့ေနာက္ သူသည္ သူ“ ထုပ္ကုန္ကိုျပင္ဆင္သည္။
သူသည္ သူ၏ အခ်ိဳရည္၏ စြမ္းအားနွင့္အာနိသင္ကို ျပသလိုျပီး
အေရွ့ေတာင္ အာရွမ်ိဳးစိပ္ ကၽြဲရိုင္းပံုကို ေရြးခ်ယ္ခဲ့သည္။
၄င္းတို့သည္ အျကီးမားဆံုး ကၽြဲနြားမ်ိဳးစိပ္ျဖစ္ျပီး အရြယ္ေရာက္ ကၽြဲထီးတစ္ေကာင္သ္ည္
၇ ေပထိရွိျပီး ေပါင္ ၃၀၀၀ အေလးခ်ိန္ရွိသည္။

English: 
Not only is taurine essential for the function
of the human body, it’s a compound that
we naturally synthesize and to be honest,
we should be glad about that.
Unlike us, some mammals can’t produce taurine
on their own and have to get it from external
sources.
I’m looking at you, cats.
But even though we can produce small amounts
of taurine on our own, dumping extra taurine
into your bloodstream can give you a significant
performance boost, especially if you’re
sleep deprived.
It is precisely for this reason that Chaleo
chose taurine as the primary compound of his
energy drink.
He also added caffeine to serve as a stimulant,
a bunch of B vitamins to support cell metabolism,
and two forms of sugar to provide a source
of energy.
With the chemistry figured out, Chaleo’s
next step was to design his brand.
He wanted to convey the strength and potency
of his drink, and so for his logo he chose
to depict the gaur, a wild bovine species
native to Southeast Asia.
Gaurs are actually the largest living bovines,
with adult bulls reaching up to 7 feet in
height and weighing over 3,000 lb.

Korean: 
그는 두개의 붉은 들소를 황금색의 원을 서로 마주보게 그렸고
붉은소의 태국어인 Krating Daeng 을 그대로 명명했습니다.
그는 그의 일생의 대부분을 판매원으로 보낸 만큼
어떻게 그의 음료를 팔아야 할지 잘 알고 있었습니다.
방콕과 같은 대도시에 광고를 하는 대신
지방도시에 심혈을 기울였습니다.
그의 기발한 아이디어 중 하나는 지역 무에타이 이벤트를 후원하는 것이었습니다.
무에타이는 16세기에 시작된 태국에서 가장 유명한 무술입니다.
무에타이는 과거뿐 아니라 현재까지 태국 문화의 한 부분이며
1960년대 일본인이 
발전시킨 킥복싱의 원형이었습니다.
무에타이는 1970년대 전세계적으로 유명해졌고
그는 Krating Daeng 이 유행의 조류에 올라타는데 무에타이를 활용했습니다.
1976년 태국의 주요 이벤트를 후원한 덕분에
Krating Daeng은 경이적인 스타트를 하였습니다.
그해 연말 이것은 태국에서 Lipovitan-D 다음으로 잘 팔리는 에너지 음료가 되었고

English: 
Chaleo painted two red gaurs charging against
each other in front of a golden disc, and
he called his drink Krating Daeng, which unsurprisingly
means Red Gaur in Thai.
Having worked as a salesman for most of his
life, Chaleo knew very well how to market
his beverage.
Instead of advertising in urban areas like
Bangkok, Chaleo focused his efforts on the
provincial regions of Thailand.
One of his best ideas was to sponsor local
Muay Thai events.
Muay Thai is Thailand’s most popular martial
art, whose origins date back to the 16th century.
It was and still is an integral part of Thai
culture, and it was actually the foundation
upon which the Japanese developed kickboxing
in the 1960s.
Muay Thai became prominent internationally
in the 1970s, and Chaleo managed to harness
this rising wave of popularity for Krating
Daeng.
Thanks to a series of key event sponsorships
through Thailand, in 1976 Krating Daeng was
off to a phenomenal start.
By the end of the year it had become the second
most popular energy drink in Thailand, behind

Burmese: 
Chaleo သည္ ေရြေရာင္အျပားေရွ့တြင္ တစ္ေကာင္ကို တစ္ေကာင္တိုက္ခိုက္ေနေသာ ပံုကိုေရးဆြဲခဲ့ျပီး
အခ်ိဳရည္အမည္ကို Krating Daeng ဟု အနည္ေပးကာ ထိုင္းက ကၽြဲအနီမ်ားလို့ အဓိပါယ္ရသည္။
အေရာင္းသမားျဖစ္ အေတာ္အျကာ အလုပ္လုပ္ခဲ့ရေသာေျကာင့္
သူ၏ အခ်ိဳရည္ကို ဘယ္လိုထိုးေဖာက္ရမည္ကို သူေကာင္းေကာင္းသိသည္။
ဘန္ေကာက္လို မ်ိဳ့ျကီးမ်ားတြင္ ေျကညာမည့္အစား
ထိုင္းနိုင္ငံ၏ နယ္ျမိဳ့မ်ားကို ရည္ရြယ္ျပီး ထိုးေဖာက္ခဲ့သည္။
သူ၏အေကာင္းဆံုး အျကံထဲမွ တစ္ခုမွာ ျပည္တြင္း ေမြထိုင္း လက္ေ၀ွ့ပြဲမ်ားကို ေထာက္ပံရန္ျဖစ္သည္။
ေမြထိုင္းသည္ ထိုင္းနိုင္ငံ၏ လူျကိဳက္အမ်ားဆံုး ကိုယ္ခံပညာျဖစ္ျပီး ၁၆ရာစု နွစ္ထဲက စတင္ခဲ့သည္။
၄င္းသည္ ထိုင္းယဥ္ေက်းမွဳနွင့္ ခြဲလို့မရေသာ တစ္စိပ္တေဒသျဖစ္ျပီး ၄င္းသည္ ဂ ်ပန္၏ KickBoxing ကို စတင္ေစေသာ အေျခခံလည္းျဖစ္သည္။
 
ေမြထိုင္း သည္ ၁၉၇၀ တြင္ နုိင္ငံတစ္ကာတြင္ လူသိမ်ားလာျပီး
Chaleo သည္ Krating Daeng ၏ လူသိမ်ားလာမွဳကို  ဆက္လက္စီမံခဲ့သည္။
ထိုင္းနိုင္ငံတေလ်ာက္ ေထာင္ပံမွု ေတာက္ေလ်ာက္လုပ္ေဆာင္ခဲ့ျပီး
၁၉၇၆ တြင္ အံျသဖြယ္ စတင္နိုင္ခဲ့သည္။
နွစ္ကုန္တြင္Lipovita-D၏ေနာက္ ထိုင္းနိုင္ငံ၏ ဒုတိယေရာင္းအားအေကာင္းဆံုး ျဖစ္လာကာ

English: 
only Lipovitan-D, which it managed to overtake
just one year later.
Chaleo was lucky because from the 1970s up
until the 1990s Thailand experienced a period
of unprecedented economic growth.
It’s GDP quadrupled, per capita income tripled,
and Thailand was on its way to becoming an
economic powerhouse rivaling the likes of
Taiwan and South Korea.
Krating Daeng became Thailand’s unofficial
beverage during the boom years.
Unlike the foreign energy drinks, Krating
Daeng captured the national spirit and became
a symbol for the perseverance of the working
man.
At this point you might be wondering, “Well
hold on a minute, wasn’t Red Bull actually
from Austria!”
Technically, you’re right.
I mean, if you open Red Bull’s website,
that’s pretty much what they say.
You shouldn’t really look at a company’s
website for an unbiased account of its history,
though.
Here is what actually happened:
While Krating Daeng was conquering Thailand’s
energy drink market, an Austrian man named
Dietrich Mateschitz was struggling to work
as a salesman.
He didn’t come from a particularly wealthy
family:

Burmese: 
ေနာက္တစ္နွစ္တြင္ ေက်ာ္တက္သြားခဲ့သည္။
Chaleo သည္ ၁၉၇၀ မွ ၁၉၉၀ ထိ မထင္မွတ္ေလာက္ေအာင္ စီးပြားေရးတိုးတက္မွဳကို ျကံဳေတြ့ခဲ့ရသည္။
 
ထို့ေနာက္ GDP ေလးဆတက္သြားျပီး
ထိုင္းနိုင္ငံ ၏ စီးပြားေရးသည္ ထိုင္၀မ္၊ေတာင္ကိုးရီးယးတို့ကို ယွဥ္နိုင္သည္ထိျဖစ္သြားခဲ့သည္။
Krating Daeng သည္ စီးပြားေရး အလြန္တိုးတက္ေသာ ကာလတြင္ တရားမ၀င္ျဖစ္သြားခဲ့သည္။
နိုင္ငံျခားျဖစ္ အရာေတြနွင့္မတူညီတာက Krating Daeng သည္ အမ်ိဳးသားစိတ္ဓါတ္ကို ေဖာ္ေဆာင္ျပီး
အလုပ္သမားမ်ား၏ ျကိဳးပမ္းမွဳ သာဓကျဖစ္လာခဲ့သည္။
သင္အံျသေစမယ့္အခ်က္က Red Bull က Austria က မဟုတ္ဘူးလား ဆိုေသာအခ်က္ပင္ျဖစ္ပ့သည္။
 
စည္းမ ်ဥ္းအရမွန္ပါတယ္။
ဆိုလိုတာက Red Bull ရဲ့ Website ကို ဖြင့္လိုက္လ ်င္သူတို့ေျပာထားတာအေျမာင္အမ်ားေတြ့နိုင္ပါသည္။
 
 
Krating Daeng သည္ ထိုင္းနိုင္ငံ၏ ေစ ်းကြက္ကို ထိုးေဖာက္ေနစဥ္တြင္
Dietrich Mateschitz သည္ အေရာင္း၀န္ထမ္းအျဖစ္လုပ္ကိုင္ရန္ျကိဳးပမ္းေနသည္။
 
သူသည္ ခ်မ္းသာေသာ မိသားစုမွဆင္းသက္လာျခင္းမဟုတ္ပဲ

Korean: 
정확히 일년 뒤 Lipovitan-D 를 앞질렀습니다.
그는 70~90년대 이뤄진 전례 없던
태국 경제성장가의 수혜자였습니다.
1인당 GDP는 4배, 소득은 3배가 되었고,
한국과 대만에 필적하는 경제부국이 되어가고 있었습니다.
Krating Daeng 은 이 부흥기에 태국을 대표하는 비공식 음료가 되었습니다.
수입 에너지 드링크와 다르게 Krating Daeng 은 민족성을 부각했고,
노동자들의 인내와 투지의 
상징이 되었습니다.
여기서 당신은 의아해 할 수 있습니다.
"잠깐, 레드불은 오스트리아에서 온거 아니었나?"
엄밀히 따지면 당신이 맞습니다.
레드불의 홈페이지를 들어가면 그들은 이렇게 얘기하고 있습니다.
그럼에도 당신은 아무런 편견없이 홈페이지의 역사 소개를
그대로 받아들이면 안 됩니다.
여기 진실을 알려드리겠습니다. Krating Daeng이 태국의 에너지 음료를 장악하고 있을 때
Dietrich Mateschitz 라는 오스트리아인은 세일즈맨으로
고군분투하고 있었습니다.
그는 딱히 부유한 집안에서 성장한 사람은 아니었습니다.

Korean: 
그의 부모는 초등학교 교사였었기 때문에 .
그가 대학에서 마케팅 학위를 따고 졸업하는데 10년이 걸렸다는 것은 더욱 아이러니합니다.
그는 치약으로 유명한 독일계 회사인 Blendax 에 최종 정착하기 전
유니레버를 포함해 6개가 넘는 직장을 옮겨다녔습니다.
1982년 Dietrich는 XX관광으로 태국 여행을 떠났고,
당연히 비행 후 극도의 피곤함을 느끼고 에너지 음료를 사 마시기로 했습니다.
그가 산 음료는 Krating Daeng이었고
놀랍게도 이것은 정신이 들게 하고 시차도 극복하게 해줬습니다.
Dietrich는 바로 이 음료에 중독됐고 하루에 8캔 이상씩을 마셨습니다.
그는 이 음료를 너무 맘에 들어한 나머지 오스트리아로 수입을 결정합니다.
1984년 그는 Chaleo에게 제안해 Krating Daeng을 전세계로 확장시키는
오스트리아 회사를 설립하는데 각각 5억씩을 투자합니다.
 
Dietrich는 새로운 회사 운영의 총 책임자를 맡고,
Chaleo는 태국으로 돌아가 기존 제약사와 Krating Daeng을 운영하였습니다.

Burmese: 
သူ့ကို ေစ်းကြက္ ေရာင္း၀ယ္ေဖာက္ကားေရး ဒီဂရီျဖင့္ေက်ာင္းျပီးေအာင္ေက်ာင္းထားခဲ့ေသာ သူ၏မိဘမ်ားသည္
မူလတန္းေက်ာင္းဆရာဆရာမမ်ားျဖစ္သည္။
သူသည္ Unilever အပါအ၀င္ ကုပၼဏီ ေျခာက္ခုေလာက္မွာ အလုပ္လုပ္ကိုင္ခဲ့သည္။
 
၁၉၈၂တြင္ Dietrich သည္ ထိုင္းနိုင္ငံသို့ စီးပြားေရးကိစၥနွင့္လာခဲ့ျပီး
ေလယာဥ္စီးျပီးေနာက္ အလြန္ပင္ပန္းကာ ခြန္အားျဖည့္အခ်ိဳရည္ ၀ယ္ေသာက္ရန္ဆံုးျဖတ္ခဲ့သည္။
သူ၀ယ္ယူေသာ အခ်ိဳရည္မွာ Krating Daeng ျဖစ္ျပီး သူ ့ကို နိုးျကားေစရံုသာမက
ေလယာဥ္စီးတုန္းပင္ပန္းမွဳကိုပါေလာ့်က်ေစျပီးသူ့ကို အံျသသြားေစသည္။
Dietrich သည္ အလြန္အမင္း တန္းတန္းစြဲျဖစ္ကာ တေန့ကို ၈ဘူးေလာက္ေသာက္သည္။ထို့ေနာက္
Austria သို့ျပန္လည္တင္ပို့ရန္ျကိဳးပမ္းခဲ့သည္။
1984 တြင္ Chaleo ကို စတင္ကမးလွန္ခဲ့ျပီး ကမ္းလွန္းမွဳမွာ နွစ္ေယာက္လံုး မီလီယမ္၀ပ္ ဆီ ရင္းနွီးျမွဳပ္နွံျပီး
Krating Daeng ကို တစ္ကမၻာလံုးျဖန့္ခ်ီရန္ Austria ကုပၼဏီ ဖန္တီးရန္ျဖစ္သည္။
 
Dietrich သည္ ကုပၼဏီ အသစ္၏ လည္ပတ္ေရးကို တာ၀န္ယူရျပီး
Chaleo သည္ TC Pharmaceutical နွင့္ ထိုင္းနိုင္ငံရွိ Krating Daeng ကို ဆက္လက္ထိမ္းသိန္းရန္ျဖစ္သည္။

English: 
his parents were primary school teachers,
which is rather ironic considering it took
him 10 years to graduate from university with
a marketing degree.
He worked for half a dozen companies, including
Unilever, before finally landing at Blendax,
a German-based company notable for its toothpaste.
In 1982 Dietrich travelled to Thailand for,
*ahem*, business, of course, and after his
flight he felt very sleepy so he decided to
buy an energy drink.
The drink he bought was Krating Daeng, and
to his surprise it not only woke him up, but
it also cured him of his jet lag.
Dietrich got hooked immediately, drinking
as many as 8 cans a day, and he liked the
drink so much he decided to try to import
it back to Austria.
In 1984 he approached Chaleo with an offer:
both of them would invest half a million dollars
each into the establishment of an Austrian
company that would distribute Krating Daeng
internationally.
Dietrich would be in charge of the new company’s
operations, while Chaleo would continue to
run TC Pharmaceuticals and Krating Daeng back
in Thailand.

English: 
Dietrich’s first task would be to westernize
Krating Daeng and make it appealing to its
European clientele.
He left the basic formula pretty much the
same, and the only big change he made was
carbonating it.
Dietrich liked the brand’s overall design,
but instead of going for its name’s literal
translation, he went for the more generic
Red Bull.
In many ways Dietrich was faced with the same
marketing challenge that Chaleo had overcome
a decade earlier.
Krating Daeng was successful because it represented
the spirit of its buyers, the working class
of Thailand.
Unlike Thailand, however, the vast majority
of Europe had a pretty decent lifestyle, so
Deitrich had to take a different approach.
He knew that Red Bull would work best as a
party drink, but had to figure out how to
market it to a young generation of people
who were firmly against traditional forms
of advertising.
This is where Dietrich struck gold.
He paid students to have their Volkswagen
Beetles or Mini Coopers redone with large
Red Bull cans on top, and he also hired students
to serve as “brand managers”.
These “brand managers” were essentially
paid to throw huge parties, where they would

Korean: 
Dietrich의 첫 번째 일은 Krating Daeng을 유럽의 클라이언트들에게 어필할 수 있게
서구화하는 것이었습니다.
그는 기본 조합은 거의 같게 유지하되
탄산을 주입시켜 큰 변화를 만들었습니다.
Dietrich는 전체적인 디자인은 마음에 들었고, 기존의 직역한 상품명 대신
일반적인 
"붉은 소" 라는 이름으로 대체하였습니다.
여러 면에서 Dietrich는 10년 전 Chaleo가 겪어왔던 것과 유사한
마케팅적 도전에 직면하였습니다.
Krating Daeng은 태국 노동자 계급의 정신을 표현했기에
성공을 할 수 있었습니다.
그러나 태국과 다르게 대다수의 유럽국은 꽤 성숙된 라이프스타일을 지녔었고
따라서 Deitrich 차별화된 접근을 시도하였습니다.
그는 레드불이 파티음료로 쓰일 때 가장 효과가 좋다는 걸 알았고,
전통적 형태의 광고에 무관심한 젊은 세대에게
어필할 수 있는 방법을 찾아야 했습니다.
이것이 Dietrich가 대박을 터뜨린 부분이었습니다.
그는 학생들에게 그들의 폭스바겐 비틀, 미니쿠퍼에 레드불 캔을 달도록 지원했고
여대생들을 브랜드 매니저로 고용했습니다.
이 브랜드 매니저는 필수적으로 대규모 파티에서 브랜드를 알리기 위해

Burmese: 
Dietrichရဲ့ ပထမ တာ၀န္မွာ Krating Daeing ကုိ အေနာက္တုိင္းဆန္ရန္ျဖစ္ျပီး
ဥေရာပသားေဖာက္သယ္ေတြသေဘာက်နွစ္သက္ရန္ျဖစ္သည္။
သူသည္ အေျခခံပံုေသနည္းေတြကို အေျမာက္အမ်ားထားခဲ့ျပီး တစ္ခုထဲေသာ ျကီးမားေသာ အေျပာင္းအလဲမွာ
ကာဘြန္းထည့္ထားျခင္းျဖစ္သည္။
Dietrich သည္ ထပ္ကုန္၏ ပံုစံအားလံုးကိုနွစ္သက္ေသာ္လည္း အမည္ကို
Red Bull ကို ေျပာင္းလဲေစခ်င္သည္။
Dietrich သည္ Chaleo လြန္ခဲ့ေသာ ဆယ္စုနွစ္ေတါထဲက ရင္ဆိုင္ခဲ့ရေသာ Marketing အခက္အခဲ့မ်ားကို စတင္ရင္ဆိုင္လာခဲ့ရသည္။
 
Krating Daeng သည္ ၀ယ္ယူသူမ်ား၏  စိတ္၀ိညာဥ္၊ထိုင္းနိင္ငံ ကို ကိုယ္စားျပဳေသာေျကာင့္ေအာင္ျမင္လာျခင္းျဖစ္သည္။
 
ထိုင္းနိုင္ငံနွင့္မတူညီတာက မတူညီေသာ လူေနမွဳပံုစံနွင့္ေနထိုင္ေသာေျကာင့္
Deitrich သည္ အျခားေသာ ပံုစံျဖင့္ျကိဳးပမ္းခဲ့ရသည္။
Red Bull သည္ ပါတီပြဲမ်ားနွင့္အထူးသင့္ေတာ္ေျကာင္း သိရွိျပီး သို့ေသာ္
သမာရိုးက် မဟုတ္ေသာ နည္းလည္းမ်ားကို စိတ္၀င္စားေသာလူငယ္ေတြကို
ဆြဲေဆာင္ရန္ လိုအပ္ေပသည္။
ထိုအရာသည္ Dietrich ေအာင္ျမင္ခဲ့ေသာ အခ်က္ျဖစ္သည္။
ေက်ာင္းသားေတြကို ပိုက္ဆံေပးျပီး သူတုိ့၏ ကားေတြကို Red Bull သံဗူး အျကီးကို အလွဆင္ေစျပီး
လူငယ္ေတြကို ပဲ အမွတ္တံဆိပ္ မန္ေနဂ်ာ အျဖစ္ခန့္အပ္သည္။
ထို Brand Manager မ်ား ကို ပါတီျကီးေတြကုိ မျဖစ္မေနသြားခိုင္းကာ

Burmese: 
Red Bull ေတြကို အလကားေပးေ၀ ကာ လူသိေစခဲ့သည္။
ထို ပါတီေတြမွတဆင့္ Vod-Bomb the Jumping Jack Flash Liquid Cocaine အစရွိေသာ
Red Bull ကို အေျခခံေသာ Cocktail အမ်ိဴးအစားေတြထြက္ေပၚလာခဲ့သည္။
ထို ေစ ်းကြက္ နည္းဗ်ဴဟာသည္အလြန္ကိုေကာင္းမြန္ျပီး
စတင္ ေရာင္းခ်ေသည နွသ္ ၁၉၈၇ မွာပဲ ဘူး ၁ မီလီယမ္ေလာက္ေရာင္ခ ်ခဲ့ရသည္။
ထို့ေနာက္၄င္းသည္ ေတာမီးလိုပဲ Hungary နွင့္ Slovakia သို့ ၁၉၉၂ တြင္ ပ်ံနွံသြားခဲ့သည္။
၁၉၉၄တြင္ UK နွင့္ Germany ထိ ေရာက္ရွိသြားခဲ့သည္။
1997 အေမရိကသို့၀င္ေရာက္ခ်ိန္တြင္ တစ္ေန့ကို ဘူး ၁မီလီယမ္မ်ွေရာင္းခ် ေနရျပီျဖစ္သည္။
ထို ေအာင္ျမင္ေသာ တိုးျခဲ့မွဳျဖစ္ပြားေစတြင္ ေျပာင္ေျမာက္ေသာ Marketing နည္းစနစ္တစ္ခုကိုထပ္မံတိုးျခဲ့နိုင္ခဲ့သည္။
အားကစား၀ါသနာပါသူျဖစ္ျပီး pilot လိုင္စင္ကိုင္ထားေသာသူျဖစ္ေသာေျကာ့္
extreme Sport ၏ ေအာင္ျမင္လာနိုင္ေျခကို သတိထားမိခဲ့သည္။
Red Bull သည္ သင့္အား အေတာင္ပံေတြေပးသည္ ဆိုေသာ ေဆာင္ပုဒ္ေပးရျခင္း
အေျကာင္းျပခ်က္လဲျဖစ္သည္။
အားကစားတြင္ Red Bull ၏ ပထမဆံုး လွဳပ္ရွားမွဳမွာ
Vienna မွာ Red Bull Flugtag ကို စတင္တည္ေဆာက္ျခင္းျဖစ္သည္။

Korean: 
무료로 레드불을 나눠줍니다.
이 파티에서 레드불을 이용해서 만든
다양한 칵테일 레서피가 생겨납니다.
여러분이 이 마케팅 전략이 영리했다고 생각하듯이
레드불은 오스트리아에서 1987년 런칭한 1년동안 백만캔 이상을 팔았습니다.
이후 들불처럼 번져나가면서 1992년엔 헝가리와 슬로바키아에서,
1994년엔 독일과 영국에서 런칭했습니다.
1997년 미국에 진출하면서 레드불은 매일 백만캔씩 팔게 됩니다.
이런 드라마틱한 확장이 일어나는 동안 Dietrich는 또다른 획기적인 마케팅 전술을 개발합니다.
스포츠 광이자 비행사 조종 자격증을 소유한 사람으로서
1980년대에 익스트림 스포츠가 뜨고 있다는 것을 잘 알고 있었습니다.
이것이 그가 상징적인 슬로건
"레드불, 날개를 펼쳐줘요" 를 붙여준 하나의 이유입니다.
그가 스포츠 세계에 발디딜때의 첫번째 진지한 모험은
1991년 빈에서 쳇번째 레드불 플러그태그를 조직했을 때입니다.

English: 
distribute free Red Bull cans to promote the
brand.
From these parties have emerged dozens of
cocktail recipes using Red Bull, like the
Vod-Bomb, the Jumping Jack Flash, and Liquid
Cocaine.
As you can imagine this marketing strategy
was brilliant, and during the first year of
its launch in 1987, Red Bull sold over a million
cans in Austria.
From then on it spread like wildfire, hitting
the shelves of Hungary and Slovakia in 1992
and Germany and the UK in 1994.
By the time Red Bull entered the US in 1997,
it was selling 1 million cans every day.
During this dramatic expansion Dietrich developed
another ingenious marketing tactic.
As an avid sports enthusiast and a proud owner
of a pilot’s license, Dietrich was well
aware of the rise of extreme sports during
the 1980s.
That’s one of the reasons why he gave the
drink its emblematic slogan: “Red Bull gives
you wings”.
Dietrich’s first serious venture into the
world of sport came in 1991 when he organized
the first Red Bull Flugtag in Vienna.

Korean: 
이 이벤트는 엔터테인먼트적인 목적으로 수제 인간동력 비행기를
만들어 날리고자 하는 참가자들을 전세계에서 불러모았습니다.
플러그태그의 성공은 Dietrich가 다른 스포츠 이벤트도 주최하게 만들었고
결과적으로 그는 다양한 대안적인 마케팅 전략에 엄청난 금액을 투자하게 되었습니다.
예를 들면 2011년, 레드불의 마케팅 예산은 총 23억원이었고,
이는 놀랍게도 총 수익의 84%에 달했습니다.
레드불에 의해 조직된 이벤트는 깊은 인상을 심어주고
프리스타일 모터스포츠부터 다운힐 아이스 스케이팅까지 다양한 스포츠를 포함합니다.
레드불은 또한 뉴욕 레드불스를 포함 5개의 축구팀과 함께
3개의 경기장을 인수하였습니다.
수년에 걸쳐 레드불은 다양하고 많은 스포츠 팀을 사들이거나 후원하였고
이 중 가장 주목할만한 것은 두 개의 F1팀 인수였습니다.
맞습니다. 그들은 역사상 가장 비싼 스포츠 세계에서
한 개도 아닌 두 개의 팀에 투자를 감행했습니다.

English: 
The event brings together competitors from
across the globe who try to fly their homemade
human-powered flying machines, usually with
minimal success, but great entertainment value.
The success of Flugtag convinced Dietrich
to start hosting other sports events, and
to that end he’s been spending an ever increasing
amount on this alternative marketing strategy.
In 2011, for example, Red Bull’s marketing
budget amounted to 2.1 billion dollars, a
stunning 84% of their gross profit.
The list of events organized by Red Bull is
truly impressive, and it features sports ranging
from freestyle motocross to downhill ice skating.
Red Bull has also acquired five soccer teams,
including the New York Red Bulls, and three
stadiums to go along with them.
Over the years Red Bull has bought or sponsored
teams across many different sports, but their
most notable acquisitions by far are their
two Formula One teams.
That’s right, they’re bankrolling not
one, but two teams participating in one of
the most expensive sports in history.

Burmese: 
၄င္းသည္ သူတို့၏ ကိုယ္ပိုင္ စက္တပ္ပစၥည္းမ်ားကို ပ ်ံသန္းခ်င္သူမ်ားကို ပါ
ေခၚေဆာင္နိုင္ခဲ့ျပီး သိပ္မေအာင္ျမင္ေပမဲ့ေဖ်ာ္ေျဖမွဳေပးနိုင္ခဲ့သည္။
Flugtag ၏ ေအာင္ျမင္မွဳေျကာင့္ Dietrich သည္ ေနာက္ထပ္အားကစားတခုကိုပါ က်င္းပရန္စီစဥ္ခဲ့သည္။
သူသည္ ထို အမ်ားနွင့္ မတူေသာ ေစ ်းကြက္ထိုးေဖာက္ျခင္းမ်ားေျကာင့္ အေျမာက္အျမားသံုးစြဲခဲ့ရသည္။
၂၀၁၁ တြင္ Red Bull ၏ Marketing အသံုးအရိတ္မွာ ၂.၁ ဘီလီယမ္ထိရွိခဲ့သည္။
အမွတ္၏ ၈၄%ေလာက္ရွိသည္။
Red Bull က်င္းပေသာ ကစားနည္းမ်ားမွာ အထင္ျကီးစရာေကာင္းလွျပီး
ဆိုက္ယ္အလြတ္စီးျပိဳင္ပြဲ မွ  ေရခဲျပင္ စကိတ္စီးပြဲအထိပါ၀င္သည္။
Red Bull သည္ New York Red Bulls အပါအ၀င္ ေဘာလံုးအသင္း ၅ သင္းနွင့္
ကစားကြင္း ၃ သင္းပိုင္ဆိုင္သည္။
Red Bull သည္ အားကစားအသင္း အေျမာက္အမ ်ားကို ၀ယ္ယူျခင္း ေထာက္ပံျခင္းလုပ္ခဲ့ျပီး
အျကီးမားဆံုးမွာ သူတို့၏ Formular One အသင္းနွစ္သင္းျဖစ္သည္။
ထိုအသင္းနွစ္သင္းသည္
သမိုင္းတြင္ ေစ ်းအျကီးဆံုးကစားနည္းမ်ားတြင္ပါ၀င္သည္

English: 
In 2011 Red Bull spent a third of their entire
marketing budget on their Formula One teams,
which has more than paid off considering their
impressive track record.
Scuderia Toro Rosso is the junior Red Bull
team, which they bought from Minardi in 2005.
The best drivers from Toro Rosso usually advance
to the senior team, Red Bull Racing, which
Dietrich acquired in 2004 from the Ford Motor
company.
Red Bull Racing has won a total of 8 titles,
all thanks to their star driver Sebastian
Vettel.
Today Red Bull is bigger than ever, with a
43% global market share despite the rise of
copycat brands like Monster and Rockstar.
Interestingly enough in 2013 they got hit
by a class-action lawsuit that claimed their
“Red Bull gives you wings” slogan was
tantamount to false advertising.
Of course, it’s doubtful that anyone ever
bought a Red Bull can with the hope of eventually
growing wings, but hey, it’s the US so why
not start a lawsuit, right?
Eventually Red Bull settled for 13 million
dollars, about half of which ended up in the

Burmese: 
၂၀၁၁ တြင္ သူတို့၏ Marketing ကုန္က်စရိတ္အကုန္ကုိ Formula One အသင္းနွစ္ခုတြင္အသံုးျပဳခဲ့ျပီး
၄င္းမွ အထင္ျကီးေလာက္ေသာ ကားေမာင္းမွတ္တမ္းတစ္ခုကိုျပန္လည္ရရွိသည္။
Scuderia Toro Rosso သည္ အငယ္တန္း Red Bull အသင္းျဖစ္ျပီး Minardi ဆီမွ ၂၀၀၅ခုနွစ္တြင္ ၀ယ္ယူခဲ့ျခင္းျဖစ္သည။
Toro Rosso မွ အေတာ္ဆံုး ကားေမာင္းသမားမ်ားသည္  အသင္းျကီး Red Bull Racing သို့ တက္လွမ္းခြင့္ရျပီး
ထိုအသင္း ကို Detrich က Ford Motor မွ ၂၀၀၄ တြင္ ၀ယ္ယူခဲ့ျခင္းျဖစ္သည္။
sebastian Vettel ၏ စြမ္းရည္ျဖင့္ ဆု၈ခုရရွိခဲသည္။
 
ယေန့ Red Bull သည္ အလြန္ေအာင္ျမင္ေနျပီး
ေစ်းကြက္ေ၀စု ၄၃% ထိရရွိထားသည္။
၂၀၁၃ တြင္ သူတို့၏ ေဆာင္ပုဒ္  Red Bull gives you wings သည္ မွားယြင္းေသာ ေျကာညာမွဳျဖင့္ တရားစြဲခံခဲ့ရသည္။
 
Red Bull ၀ယ္ယူသူမ်ားသည္ အေတာင္ပံမ်ားထြက္လာနုိင္ေျကာင္းဆိုလိုသလိုျဖစ္ေနေသာေျကာ္င့္ တရာစြဲဆိုခဲ့ျခင္းျဖစ္သည္။
 
ေနာကဆံုးတြင္ ၁၃ မီလီယမ္ေပးေခ် ခဲ့ရသည္။

Korean: 
2011년 레드불은 마케팅 예산 전체의 1/3을 F1팀에 사용했지만
그들의 탁월한 실적을 고려했을 때 충분한 성공을 거두었습니다.
Scuderia Toro Rosso는 2005년 Minardi로부터 사들인 주니어 팀입니다.
보통 Toro Rosso의 best driver들은 시니어 팀으로 올라가는데,
Dietrich의 레드불은 2004년 Ford Motor company로부터 이 자격을 얻습니다.
레드불 레이싱 팀은 스타 드라이버 Sebastian Vettel 덕분에
8개의 타이틀을 거머쥡니다.
오늘날 레드불은 이전보다 큰 기업이 되었고 Monster와 Rockstar 같은 카피캣의 출현에도 불구하고
글로벌마켓의 43%를 점유하고 있습니다.
매우 흥미로운 것은 2013년 레드불은
"레드불, 너의 날개를 펼쳐줘" 슬로건이 
허위 광고에 가깝다는 집단소송에 휘말리게 됩니다.
물론 그 누구도 레드불을 사면서 날개가 자라날 거라고 기대하진 않았을 겁니다.
하지만 여기는 미국입니다. 소송 못 걸라는 법 있나요?
결과적으로 레드불은 실제로 날개가 자라날 거라고 꿈꿨던 희생자들의 손에

Burmese: 
 
ေနာက္ဆံုး သင္တို့ကို ေ၀ဌခ်င္တာက ေတာ့
Red Bull Stratos Project အေျကာင္းျဖစ္ျပီး Felix Baumgartner သည္ ၂၄ မိုင္အျမင့္မွခံုခ်ခဲ့ကာ စံခ်ိန္သစ္တင္ခဲ့ေလသည္။
ျကည့္ရွဳေပးတာေက်းဇူးတင္ပါတယ္။

English: 
hands of the victims whose dreams of growing
wings had been shattered.
On a final note I’d like to share with you
footage from the Red Bull Stratos project,
which in 2012 helped Felix Baumgartner skydive
a record-breaking 24 miles from the stratosphere.
I recommend watching it to the end, since
I’ve got a few special surprises for you

Korean: 
소송 당한 150억의 절반만 지급하는 것으로 만족해야 했습니다.
마지막으로 레드불의 Stratos 프로젝트 장면을 공유하고 싶습니다.
이는 Felix Baumgartner가 성층권으로부터 40키로 떨어진 곳에서 맨몸으로 스카이다이빙 하는
장면입니다.

English: 
guys after, but for now, enjoy:
Hey everyone, thanks for watching!
We hit 10,000 subscribers a few days ago and
we've got a huge update for you guys in our
latest update video, which you can watch by
clicking here.
Basically the channel is getting its own subreddit,
a new editor, and a Patreon page.
In the update video I spend a lot of time
explaining how all the different reward tiers
on Patreon work, sort of like a tutorial for
those of you not familiar with the platform.
If tutorials aren’t really your thing though,
you can also visit our Patreon page directly
and support us by clicking here in the middle.
In case you missed it, you can watch our previous
video by clicking over here.
It’s about the history of Ferrari, from
their earliest racing endeavours in the 1920s
to the latest special edition cars they’ve
announced for their 70th anniversary.

Burmese: 
 
 
 
 
 
 
 
 
 
 
 

Burmese: 
 
 

English: 
You can also visit our subreddit and follow
us on social media by clicking down here,
and as always: stay smart.
