SO, MARK HAD ENVISIONED THIS
SOCIAL
DIGITAL SPACE FOR EVERYONE TO
SEE WHAT'S HAPPENING HERE AT THE
HEART OF THE COMPANY.
BUT I FELT
THE SOCIAL DIGITAL TEAM NEEDED
SOME PRIVACY SO I WANTED TO
CREATE A SPECIAL EFFECT ON THE
GLASS IN THE SOCIAL DIGITAL ROOM
AND I DIDN'T WANT IT TO FEEL
LIKE A FISHBOWL.
SO, I DECIDED
TO ADD A LITTLE COLOR, NOT JUST
A LITTLE BIT, A LOT OF COLOR.
FOR THIS EXTRAVAGANZA OF COLOR I
TURNED TO TAMMI JOHNSON FROM 3M
COMPANY.
SO TAMMI I'M SO GLAD
THAT YOU'RE HERE TODAY BECAUSE I
HAVE BEEN LOOKING INTO DICHROIC
FILM FOR AWHILE.
IT'S SUPER HOT,
IT'S ON TREND, IT'S A REALLY
COOL LOOK AND FEEL.
AND IT WAS A
REALLY GOOD FIT FOR BRANDSTAR.
NUMBER 1 BECAUSE THE COLOR OF
THE GEMS, AND THIS ROOM IS LIKE
THE HEART AND SOUL AND THE
HEARTBEAT BECAUSE OF THE SOCIAL
DIGITAL TEAM.
SO, I REALLY
WANTED TO HIGHLIGHT THAT IN A
CONCEPTUAL WAY, WITH THE
DICHROIC FILM.
SO, YOU PROBABLY
KNOW 3M MORE FOR SOME OF OUR
CONSUMER PRODUCTS, LIKE OUR
POST-IT NOTES, OUR COMMAND
ADHESIVES AND SUCH.
BUT THIS
PRODUCT, THAT WE'RE TALKING WITH
HERE, IS REINVIGORATED BY NEW
ADHESIVE THAT ALLOWS IT TO
ADHERE TO A GLASS SURFACE, OR
PLASTIC SURFACES IF YOU WANTED
TO AS WELL.
TAMMI MADE IT SOUND
SO EASY THAT I DECIDED TO TRY IT
MYSELF, AND HELP RYAN WITH THE
NEXT FEW GLASS PANELS.
SO NOW
THIS IS THE TRICKY PART, WE
ACTUALLY FLIP THIS WHOLE THING
OVER.
OK.
THANKFULLY, IT'S A
FORGIVING MATERIAL TO INSTALL.
I
CAME UP WITH THIS CONCEPT A
LITTLE AFTER THIS GLASS WAS
INSTALLED BECAUSE I WAS WORRIED
ABOUT PEOPLE'S SAFETY.
IT'S
CLEAR GLASS.
THIS DICHROIC FILM
IS ACTUALLY ONE PRODUCT IN OUR
LINE OF GLASS FINISHES.
SO WHAT
IT DOES IS PROVIDE THE CUSTOMER
AND CONSUMER A NICE WAY TO
ENGAGE EVERYBODY THAT'S IN THE
FACILITIES AND IT ALSO PROVIDES
A VERY UNIQUE EXPERIENCE.
SO, AS
YOU MOVE DOWN THIS WALL, YOU'RE
GONNA START SEEING THE COLORS
REALLY START TO REACT AND ENGAGE
EVERYBODY AS THEY'RE GOING
THROUGH THE FACILITY.
I HAVE TO
ADMIT, I HAD A LOT OF FUN
INSTALLING THIS WITH RYAN, AND I
THINK THE IMPACT IT MAKES IS
JUST AMAZING.
I'M TOTALLY
THRILLED.
IT'S AWESOME.
WELL I
APPRECIATE IT.
IT'S BEEN A GREAT
EXPERIENCE AND I THINK YOU'RE
REALLY GONNA LOVE THE OVERALL
EFFECT.
ABSOLUTELY.
MUSIC
