- Such a gorgeous pigmentation.
Hi guys, I'm Roxette
Arisa and you're watching
This Week in Beauty with ipsy.
So today we're taking a sneak
peek at some of the products
we have in our November Glam Bag Plus,
so, let's take a look.
First off we have this IT Cosmetics
Naturally Pretty Palette, Vol. 1.
This has, 14 luxe anti-aging,
silk-infused matte eyeshadows,
and they actually have
a no-tug technology,
which is supposed to
diffuse the appearance
of fine lines on the eyelids.
They're also talc-free and
infused with skin-loving collagen
and silk, so you're getting
anti-aging benefits all around.
There's also a proprietary
pearl transforming shade,
that's supposed to
transform these matte shades
into a pearl finish.
So, I think that's really cool,
even though it has 14 mattes
you can technically create 28 shades
with the pearl shade that's included.
And I feel like this palette
is just gonna be perfect
for like, everyday looks,
natural glam looks.
I could definitely see
myself using a ton of mattes
for like transition shades
in other looks even,
so great palette to have on hand.
And now that you have this palette,
we have the perfect brush
trio to pair it with.
So this is from SLMissGlam,
it's their Eyeshadow Brush Trio.
You can use the eyeshadow
brush to lay down product.
It's nice and big, like it
has a nice surface area,
so you can get a lot of
nice pigment on there.
Then you can use the
blending brush to blend out
any harsh lines, or even just
kinda like, blend together
the crease shade with the lid shade
to make it nice and diffused.
And then you can use this
angled brush, which is actually
one of my favorite brushes in the trio.
You can use this to bring down the shadow
on to your lower lash line.
This is a great technique if
you wanna open up your eyes,
and really create that
like, wide-eyed look.
And I just think that it's
a perfect finishing touch
to any makeup look.
So let us know what looks
you guys would create
with these products.
So first off we have, this
palette from Tarte Cosmetics.
It's their Make Every
Moment Count Cheek Palette.
It has one shimmery blush, and
then also two matte blushes.
And something that I love to
do with my blushes is actually
use them for different reasons
and different purposes.
This shimmery blush
right here is gorgeous.
It's like a shimmery
peach, It has gold reflex
running through it and
it's actually gonna add
a subtle glow to the cheeks,
almost like an all-over radiance.
So when you apply it to
the apples of the cheeks
and blend backwards, It kinda
melts into the highlights
of your face and it can really
give you that, all-over glow.
So if you're going for
like a glowy, radiant look,
that blush would be the perfect option.
This blush is actually
one of my favorites.
It's called Learn, and it's a matte mauve.
And one of the best things
that I like to do with matte
blush shades, is actually use
them to uplift the cheekbones.
So, if you are looking for
something that's gonna add
a little more contour into
the face, but still give you
that kinda like rosy glow, this
is a great technique to use,
because you can take a shade
similar to this and use it
on an angled brush and then
press it into the cheekbones
in like an upward motion
towards the hairline
and it really does kinda
like uplift the face while
giving you, that glow and the
rosiness that we all love.
And down here, fittingly,
this shade is called Love.
This is like the perfect classic pink.
And I think we all need a
blush like this in our lives,
because it's so versatile
it's gonna add a bit
of like that perfect flushed
tone to any makeup look.
Whether you're rocky a
smoky eye, a natural glam,
a no-makeup makeup look,
shades like this are perfect
because you can sweep them
onto the apples of the cheeks
and they just add the
perfect finishing touch.
And all these powders actually
contain Amazonian clay.
And if you've ever tried
Tarte's blushes you know
that they are amazing like,
the pigments are silky
and blendable, they stay on
a really, really long time,
very long lasting and
I just, I just love it.
I love the formula,
love the shade selection
in this little palette right here.
And for me, I think that
like my perfect daytime blush
is actually this guy right here, I mean,
I already talked about it
a little bit but just feel
like a classic pink is such a go-to.
And the night time blush
that I would go for,
if I had to choose from
this palette, is Live,
because it does have that shimmer in it,
so you're gonna get a glow, okay?
It's gonna be beautiful.
Now, speaking of glow,
we have this gorgeous
highlighter right here.
This is from Ofra
Cosmetics and it's called
Rodeo Drive Highlighter.
Now if you guys have ever
watched my YouTube videos on like
my YouTube channel, you know
I love this highlighter.
I'm actually wearing it
today and I just feel like,
it gives you such a beautiful
glow, because it melts
into the skin and it never looks glittery.
It just looks kinda like,
kissed from the sun,
you know what I'm trying to say?
And it is a very universally flattering.
So you can see here, when I swatch it,
it has such a gorgeous pigmentation.
It is beautiful, and that's
because it actually has
a really cool formula to it.
It has a liquid-to-baked
technology which actually gives
the pigment this kind of
payoff and rich sheen.
So that, when you turn your
face, it almost looks like
you're wearing a liquid highlighter.
It looks that flawless.
And, a fun fact about this
guys, is that Ofra actually
worked at a top salon on Rodeo
Drive at the start of her
career when she moved to the
U.S. from South Africa so,
Rodeo Drive coming through.
And you can see that this
highlighter is gorgeous.
You can use it all over the face.
I love to use it on my
cheekbones obviously,
all over the decolletage,
on the shoulders,
in the inner corners, all over.
It's a perfect all over blinding glow.
Now moving on to a stick highlighter.
Stick highlighters are great
for their own purposes.
This one is from NYX Professional Makeup.
It's their Bright Idea Illuminating Stick
in Sun Kissed Crush, such a cute name.
So this is like a gold
shimmer highlighter.
It is really beautiful, I can
totally see myself using this
for like a bronze-goddess kinda look.
And it's creamy, it's soft,
it stays on really nicely,
and it's gonna give you that perfect like,
lit-from-within kind of glow,
and my tip for applying stick
highlighters like this is to
use it almost like a base.
So I think of it kinda like a primer,
if you were thinking
of like a face primer,
it's gonna make your makeup last longer.
So when you apply this
and then set this product
with like a powder highlighter,
it's gonna give you
that glow all night long, okay?
You're gonna love it.
So, let us know how do
you keep things fresh
and interesting with your face makeup?
And lastly, ipsy's very own
Kaitlin Jones came in to chat
about how products end
up in your Glam Bag,
or Glam Bag Plus every month.
So here's a look at our chat.
Kaitlin, thank you so
much for joining us today.
- Thank you for having me, thank you.
- So let's start off with the basics,
what is it that you do at ipsy?
- Okay, so I'm on our
merchandising team at ipsy,
and my job is to test all of the product
that brands send to us each week.
So brands have a bunch of
products that they want
featured in Glam Bag
and I will test them out
and I decide which are
the best for our community
and our members and also for the brand.
- Ooh.
And then I work closely with
our merchandise planning team
to determine the right
number of units to book
at the right cost for the brands
and for ipsy and our members.
So it's like a really
thorough process we check
to make sure that we have
enough subscribers in each
skin tone that the products
work for or skin opt-in.
So if they have dry skin or
oily skin, or sensitive skin.
And then we go from there to determine
the best products for the bags.
- How does your role lead to what specific
products go into the Glam Bag?
- I would say that my role leads directly
to what goes into the bag
- (laughs)
- obviously,
- So this is your,
- I'm your girl.
- This is your connoisseur.
- I'm your personal guinea pig.
So if a product makes me break
out, or irritates my skin,
then that's something
that I definitely don't
want to have in the Glam Bag.
And then, I also like to
say I'm a skin-tone expert,
so I constantly hold focus
groups with our members
to better understand skin
tones and which colors
look well on their skin, which colors
don't work well on their skin.
That was our members are not getting stuff
that doesn't work for them.
- How does the personalization
process actually work?
- The first thing that
members do when they sign up
for ipsy is they fill
out their beauty profile.
So they give us all their preferences.
Their skin tone, their
eye color, hair color,
what shades they like,
what shades they might not
like as much, so they
don't opt-in to them.
When somebody does not
opt-in to something,
our algorithm further down
the line, does its best
to not give them a product like that.
So the first place that
personalization happens
is with the beauty profile.
Then when I'm going to book a product I,
say I wanna book a bronze eyeliner.
I look at our subscriber numbers to see,
how many people are
opted-into brown eyeliners
and how many of them I can then book.
So if there's only 300,000 people,
I'm never gonna book more than 300,000.
That way a subscriber who does not opt-in
to that bronze eyeliner
is not gonna get it.
The second time that
happens is a few months
before our Glam Bag programs run.
I go into our system and I assign
each product around 200 attributes.
So I say whether it's
retractable eyeliner,
a bronze eyeliner, which
skin tones it looks good for,
which skin tones it doesn't look good for.
And all of those attributes
then go into our algorithm
and they match with your beauty profile
and all these attributes and it pops out
the best combination for each ipster.
I think one note to add is
that if you update your beauty
profile, it doesn't really
take effect for two months,
because the algorithm starts
to work about two months out.
So if you update your beauty
profile and you don't see it
the next month, don't lose
faith, just wait one more month
and you should start to
see the differences then.
- How does filling out reviews
and just giving feedback
affect what is going into
the future Glam Bags?
- Yes, so reviews affect what is going
into your future Glam Bags tremendously.
Every single month we
have this big meeting.
We collect all the data on
how things rated in Glam Bag.
We comb through all the reviews to see
why something isn't rating well.
Is it too small, did it
not work for the specific
skin tone, did it not work
for the specific skin type?
And we take those into
account every single time
we book another product with a brand.
The second time is when the
algorithm is doing its magic
to find your best combination
of products for that month.
If there's a similar product,
it will match you with that.
If there's a similar product
that you didn't like,
it will not match you with that.
So if you tell us that
you hate brown eyeliners,
and you consistently
review them as negatively,
we are not going to give you another one.
And that's what we try
our best to do, but we're
continually improving that
algorithm so that eventually
we can get you exactly what
you want for every product.
- When you get your Glam Bag like,
what products are you excited to get?
- I think, the first thing I'm
excited to get is skin care,
because you can never
- I love a good skin care.
- have enough skin care
and you're never gonna have
beautiful makeup unless that
skin underneath is healthy
and taken care of, and I
can have really bad skin.
Especially when I'm stressed out,
but--
- And plus you try so many
products like,
- Yeah
- You never know how it's
- Yes, yes.
- gonna react and I'm sure
with your job like, because
- Yes.
- you're constantly trying products
- it's the same with me like,
- Yeah.
- for my channel like, constantly trying
- products, so you never know
- Yes.
- how your skin gonna react so,
- good skin care, is great.
- Yes, yes, yes,
because my skin care is all
over the place, each week
I'll have a new toner, a new
moisturizer to try, so it's all
over the place, so exactly,
that's the same exact thing.
And then, I love getting fragrance.
You can never have enough fragrance.
Just throw that little thing in your purse
and you can smell good at any time.
And then body products.
Body scrubs, body butters,
all that kinda stuff,
are definitely my favorite products
to get my Glam Bag each month.
- Really?
- Yes.
- Oh my god, how exciting!
- What are your favorites?
- For me, I would have
to say the lip products,
just 'cause I love trying
different lip products
and I think lip products can
just change up an entire look.
Like if you do a glowy
eye with a nude lip.
It's like a total
golden-goddess kinda look,
but if you change it up and
do a vampy look, then you have
like, a fall bold lip look.
- Yeah.
- You know like, I just
feel like playing around
with lip colors is like,
one of my favorite things
to do with makeup in
general so that's probably
my favorite thing to receive.
I love that it's, really is
like a full circle with ipsy.
Like, you can try out the
products in the sample size
in your Glam Bag and then
if you want more product,
the Glam Bag Plus is
perfect, and then from there,
you know, you can purchase on ipsy Shopper
if you love a product or love a brand.
And I know in November we're doing like,
deep deep discounts over like
- Yes,
the fall holidays,
- for holiday, yes.
- so that's exciting.
I know I sound like a commercial
here but, it really is like
a great system, because
- Yeah.
- it does come full circle and
- Yeah.
- it just makes sense if
you're a beauty lover.
- Yeah, we're all about
the member journey.
So like, you're to start
with the samples and you move
through Shopper and all
these different things that,
we really complete the
circle, and that members
really get what they
need and what they want,
yeah, yeah.
- Love, well thank you so much
for coming in, this was
- Thank you.
- so much fun and
- Thank you.
- I'm sure it was interesting to see like,
what goes into Glam Bags and Glam Bag
- Plus and personalization
- Yeah.
- and all that stuff.
- Yes, we like to get
you exactly what you want
here at ipsy, yeah.
- (laughs)
Tell us what other questions
do you guys have about ipsy,
we'd love to show you,
more about how the Glam Bag
comes alive so let us know
on the comment section
and we'll work on a getting
you what you guys want.
So, I'm Roxette Arisa and
thank you so much for watching
This Week in Beauty with ipsy.
We'll see you next time, bye!
