We were so fortunate to have Sony
Electronics reach out to us to
collaborate and listen to their sound
bars and listening to how we can
recreate that sound in the home
environment. As a technologist and
working with technology companies like
Sony Electronics what's really important
is that the technology is used by
artists to create story. We know that
Dolby has same vision and our
mutual goal is to bring that experience
into a small slim soundbar.
To the credit of Sony Electronics and
they're sound bars that you can get this
really great sweet spot that's immersive
both around you and above you.
The new Atmos most format, it makes you have a 360 degree sound experience that
we've never been able to have before in
any cinematic environment.
To bring the Dolby experience to more wider range of people, we Sony have been
developing the new technology of how we
can make that happen.
The Vertical Surround Engine is new unique signal processing technology that
can bring surround sound even from front
facing speakers. What's really critical
and important to consumers is that
emotional reaction they get to that
Atmos soundtrack when they listen to it
at home. My reaction's I'm just amazed it
matched how we would mix a film and
placed it in a home environment.
It was quite honestly the best
experience I've ever heard from three
front drive amp speakers and it's only
going to get better if as things like
the Sony sound bars are released and
create that experience because at the
end of the day it's not about technology
it's about moving consumers.
