>>> NOBODY THOUGHT THAT SHE 
WOULD SURVIVE.
>> THAT IS FROM THE NEW 
DOCUMENTARY "HE NAMED ME MALALA 
"S ABOUT THE PAKISTANI TEEN.
A HITMAN TRIED TO PUT AN TONED 
HER CRUSADE FOR GIRLS' ED 
INDICATION.
IT HAS A MAJOR PARTNER IN THE 
UNITED STATES FOE CUTTED ON 
EDUCATION.
IT'S SILICON VALLEY START UPWITH
MILLIONS IN FUNDING CALLED 
SCHOOL UP.
RAISED MONEY FOR SCHOOLS ACROSS 
COUNTRY AND MAKE A PROFIT YOU 
GET A BAG, IN THE MAIL, SEND IN 
YOUR GENTLY USED CHILDREN'S 
CLOTHE ORGANIZE WOMEN'S 
CLOTHING, SCHOOL SELLS ITEM 
ONLINE AND 40% OF THE PROFITS GO
TO THE SCHOOL YOU SELECT.
PERHAPS YOUR CHILD'S OWN SCHOOL.
SO FAR, DONATIONS, MILLIONS AND 
MILLIONS IN DONATIONS, MADE TO 
18,000 SCHOOLS HELPING SAVE ARTS
AND MUSIC PROGRAMS ACROSS THE 
COUNTRY.
THIS IS A COMPANY THAT STARTED 
TWO YEARS AGO WITH FIVE SCHOOLS.
SCHOOL FOUND SOMEWHERE CEO JOINS
ME NOW.
THANK YOU FOR BEING HERE.
>> PLEASURE, POPPY.
GREAT TO SEE YOU. 
>> I WANT TO SHOW PEOPLE THE 
BAGS, MALALA BAGS THEY GET IN 
THE MAIL.
IT'S REMARKABLE.
YOU'RE MAKING A PROFIT.
A PROFITABLE VENTURE.
FIVE SCHOOLS TWO YEARS AGO.
18,000 NOW.
WHERE DID THE IDEA COME FROM?
>> YOU KNOW, IT WAS A VERY 
SIMPLE IDEA.
I WAS CLEANING OUT MY DAUGHTER'S
CLOSET ONE DAY AND IT JUST 
HAPPENED TO BE POST A 
FUND-RAISER I HAD DONE AT HER 
SCHOOL AND I TURNED TO MY 
HUSBAND AND SAID, WOULDN'T IT BE
AMAZING IF WE COULD TURN 
SOMETHING WE ALL HAVE TO DO 
ANYHOW EVERY DAY, MULTIPLE TIMES
A YEAR, INTO SOMETHING THAT 
COULD HAEP MAKE MONEY FOR 
SCHOOLS.
SO WE REACHED OUT TO FIVE 
SCHOOLS HERE IN THE BAY AREA, 
ALL OF THEM SAID THAT THEY LOVED
THE IDEA, AND BEFORE WE KNEW IT,
WE HAD OUR ONLINE STORE UP AND 
RUNNING.
AND AS YOU SAID, WE'RE ABOUT 
18,000 SCHOOLS STRONG NOW IN 
EVERY STATE ACROSS THE U.S. 
>> SO NOW, YOU'VE GONE FURTHER.
YOU'VE PARTNERED WITH MALALA'S 
FOUNDATION.
THIS CAME FROM A CHANCE MEETING 
THAT YOU HAD THIS SUMMER.
>> THAT'S RIGHT.
I HAD THE EXTRAORDINARY 
OPPORTUNITY OF SPENDING SOME 
TIME WITH BOTH MALALA AND HER 
FATHER, AS WELL AS WITH DAVIS 
GUGGENHEIM, WHO DIRECTED "HE 
MAIMED ME MALALA" AND HAD A 
CHANCE OF SEEING THE SCREENING 
OF THE MOVIE.
I CAME OUT OF THAT COMPELLED TO 
DO SOMETHING TO HELP THIS 
INCREDIBLY BRAVE, STRONG YOUNG 
WOMAN.
ANYONE WHO HASN'T SEEN THE 
DOCUMENTARY NEEDS TO SEE IT.
IT'S ONE OF THE MOST HEART 
WARMING AND UPLIFTING STORIES 
YOU CAN IMAGINE, WHILE COVERING 
SOMETHING THAT IS SO TRAGIC AND 
CHALLENGING IN THE WORLD.
AND I CAME OUT SAYING, YOU KNOW,
WE'VE GOT AN INCREDIBLE NETWORK 
OF PEOPLE AROUND THE U.S. WHO 
HAVE CLOSETS FULL OF CLOTHES 
THAT ARE A PART OF THIS SCHOOL 
COMMUNITY, WHY NOT TURN IT INTO 
SOMETHING THAT ALLOWS THEM TO 
ACTUALLY SEND IN CLOTHING TO 
HELP SEND A GIRL TO SCHOOL IN 
SYRIA, NIGERIA, PLACES WHERE 
GETTING QUALITY EDUCATION IS 
QUITE CHALLENGING.
RIGHT.
WHILE YOUR DONATIONS CAN HELP 
YOUR KIDS' SCHOOL HERE IN THE 
UNITED STATES, NOW YOU CAN HELP 
PEOPLE ALL OVER THE WORLD.
STUNNING NUMBER, THE WHITE HOUSE
SAYS, MORE THAN 62 MILLION GIRLS
AROUND THE WORLD DO NOT HAVE 
ACCESS TO EDUCATION WHATSOEVER.
THE FIRST LADY HAS CALLED ON THE
PRIVATE SECTOR TO HELP.
THEY LAUNCHED LET GIRLS LEARN.
YOU LOOK AT ECONOMIC ARGUMENT, 
EVERY YEAR OF SECONDARY SCHOOL 
CAN BOOST A GIRL'S FUTURE 
EARNING BY 18%.
WHAT'S YOUR BROADER GOAL SNEER 
OUR GOAL IS, AS YOU MIGHT 
IMAGINE TO HELP THOSE 60 
MILLION-PLUS GIRLS ALL AROUND 
THE GLOBE WHO DON'T HAVE ACCESS 
TO A PRIMARY OR SECONDARY 
EDUCATION GET A FULL 12 YEARS 
WORTH OF EDUCATION.
MALALA DID AN AMAZING JOB 
TALKING ABOUT THAT AT U.N. A 
COUPLE OF WEEKS AGO AND THAT'S 
SOMETHING THAT SCHOOL IS 
COMMITTED TO TO HELPING FUND AND
MAKE HAPPEN.
>> YOU KNOW, HERE'S THE THING, 
AND I WONDER IF THIS IS AN 
IMPEDIMENT TO GROWTH.
I TAKE MY CLOTHES TO GOODWILL I 
GET A TAX WRITE-OFF.
IF I SEND THEM THIS WAY, I 
DON'T.
ARE YOU WORKING TO CHANGE THAT?
WHAT DOES THAT DO OVERALL HERE?
HAVE YOU NOT SEEN THAT STOPPING 
PEOPLE FROM SENDING THINGS?
>> IT HAS -- HASN'T STOPPED 
ANYONE TO DATE.
AS I MENTIONED, WE WERE IN FIVE 
SCHOOLS, WE'RE NOW 18,000 
SCHOOLS.
WE'VE MOVED WAREHOUSES FIVE 
TIMES.
I JOKE WE'RE LIKE THE OTTOMAN 
EMPIRE.
WE MOVED INTO A WAREHOUSE THE 
SIZE OF FIVE FOOTBALL FIELDS.
WHEN THE DONATION IS GOING 
TOWARDS SOMETHING YOU CARE 
ABOUT, LIKE CHILDREN IN OTHER 
COUNTRIES OR YOUR OWN SCHOOL, 
DONATING IS SOMETHING THAT 
SIMPLY MAKES SENSE.
WE MAKE IT EASY.
SO, FOR EXAMPLE, IF YOU WANTED 
TO REQUEST A BAG FOR THE MALALA 
FUND YOU GO TO 
SCHOOLA.COM/MALALA, REQUEST A 
PREPAID POSTAGE BAG, FILL IT UP,
SEND IT.
IT'S SIMPLE AND EASY AS CAN BE. 
>> BIGGER PICTURE HERE, YOU'VE 
GOT MILLIONS AND MILLIONS OF 
FUNDING FROM SOME OF THE BIGGEST
NAMES IN THE VALLEY IN TERMS OF 
FIRM BUT WAS A LOT OF WOMEN HAVE
A HARD TIME RAISING THAT SEED 
MONEY.
WHAT'S YOUR ADVICE TO THEM?
>> MY ADVICE IS SIMPLY TO 
PERSIST, RIGHT?
IF YOU HAVE GOOD IDEA AND YOU'RE
ABLE TO ARTICULATE IT WELL, TELL
THE STORY, ULTIMATELY RAISING 
MONEY AND BUILDING A BUSINESS IS
ABOUT TELLING A STORY, THEN YOU 
CAN MAKE IT HAPPEN.
AND YOU KNOW WHAT, ONE LAST 
THING I'D LIKE TO SAY, POPPY, 
WE'VE HAD AN EXTRAORDINARY 
PARTNERSHIP WITH OTHER REALLY 
INCREDIBLE SILL LON VALLEY 
COMPANIES.
FOR EXAMPLE, GYMBOREE, MOB 
CLOTH, DONATING BRAND-NEW 
INVENTORY TO BUY TO BENEFIT THE 
SITE AS WELL.
THEY CAN SEE THE SILICON VALLEY 
COMING TOGETHER IN AN
