So for those of you who are out there who
really like natural cosmetics, but find there
are some issues, we're going to talk about
some of these issues really fast, and then
talk about how the cosmetic industry is working
to solve it.
Yeah.
Okay.
So one of the biggest problems that consumers
face, especially when they're making their
selections is, "What is natural?"
So you really want to look for certification
on the product and then you know it's truly
natural.
The other thing is sometimes you read or in
the marketing that the product is natural,
and it isn't really as natural as they say,
so one of the challenges we have as chemists
is to recreate that performance and that efficacy
of the product using all natural materials-
Right.
Because the consumer thinks they're using
all natural materials, but sometimes they're
not.
But they're not.
... but there's a lot of products out there
that are natural that don't have that certification,
but it is a mark and a way of a consumer knowing
straight away yes, this is actually as natural
as they say.
Okay.
If they don't have that certification, then
you should question it a little.
How are natural cosmetics getting closer to
also being very efficacious or working?
Sure.
Well, as a consumer, it's a little hard for
you to know just from an INCI
name or an ingredient list-
Right.
Because you'll see a lot of extracts listed
on an ingredient list, and they could be there
in really small proportions-
True.
They could be active in small proportions,
or sometimes they're there just as fluff.
Right.
You guys might remember this.
I did a video on the 1% line, and we took
a look at some of the ingredients below that
1% line, and it's where a lot of the natural
items are, right, and so that's one thing.
Okay.
Got it.
Sometimes they don't work that low.
Peptides are different.
You can have a really low input of a peptide,
and they still work fantastically.
Okay, and would you say that of most cosmetics
that come off as active ingredients that you
could have them in very small percentages
and also they can pack a powerful punch in
the process?
Totally depends on the ingredients in the
formula and the materials they've used.
You can get cheap grades of certain extracts.
You can get the expensive versions.
The expensive ones normally work.
Right.
But look at the marketing data for things
like percent brighter, percent less wrinkles
in 28 days, clinically proven to-
Right.
They've usually been tested.
In fact, they have to be tested and have that
evidence.
Otherwise, they shouldn't be saying it.
Okay.
Right, so look for cosmetic company trials,
look for numbers, anything that is better
than like-
"Contains shea butter"
There you go, contains, right?
Yeah.
Okay, got it, got it.
Contains, you have to be careful.
Clinically proven to do something in a certain
amount of days-
Yes.
It's generally, well they have to have the
data to prove it.
Okay, okay.
That's good to know.
Do you have any other tidbits that you want
to share with us while we're here on natural
cosmetics?
Look for some great launches coming out.
Just because it's natural doesn't mean it's
safe.
Just because it's synthetic doesn't mean it
will hurt you.
Oh my God.
This is a woman after my heart.
That's right.
Just because it's natural doesn't mean that
it's safe.
I have whole videos on this topic because
it really frustrates me as a chemist the amount
of misinformation that's out there.
Well, then you're gonna like the people that
subscribe to my channel because everyone that
subs is basically trying to learn about the
truth about their products.
They're open to the science-
Excellent.
And they're wanting to learn so that they
can make better decisions about their products.
Yeah.
So I'm going to link to your website and some
of your videos in the description so you can
check her out.
I'm a super fan of this woman, and let me
get your background 'cause I just cruised
right in here and I didn't get any details
on you.
I just professed my love.
What company do you work for?
Institute of Personal Care Science.
We teach people how to formulate, all online.
We're as close to you as your computer, and
I've got my own YouTube channel too.
That's fantastic.
Okay.
Guess what?
This is our collaboration.
It is.
We didn't even know it.
Thank you so much for dropping by.
Right, right, and if you want to learn more
about cosmetic formulation, then it sounds
like Belinda's channel is the channel that
you need to check out.
Thank you so much for your time.
Thank you.
I really appreciate it, and we're gonna cruise
on and see more of what's happening at in-cosmetics
North America.
Great show.
Make sure and enjoy.
Take care.
Thank you so much.
