[MUSIC PLAYING]
ERDIN BESHIMOV: Hey, we want
to let you in on a secret.
You can innovate.
A gym teacher needed a sport to
play indoors during winter months.
A blind teenager needed
a system for reading.
A student kept forgetting
his flash drive.
Notice a pattern?
Innovation often starts with real
people solving their own problems,
innovating for their own use.
This is User Innovation.
Believe it or not, it's all around
you-- sports, medicine, software, food,
you name it.
But how do you become a user innovator?
How do you get your
idea out into the world?
To answer these questions,
we'll take a look
at real-world examples, interview people
like you, who solve their own problems
and meet MIT professor
Eric von Hippel, who
pioneered the study of user innovation.
My name is Erdin Beshimov.
And I invite you on a journey to explore
the phenomenon of user innovation.
This journey starts here.
SPEAKER 2: I found
inside of myself, there
was a part of me that
wanted to innovate.
SPEAKER 3: We want to fix
the problem for ourselves.
But we want to have a large impact.
SPEAKER 4: I think, who better than
someone who lived through those
challenges first hand and really
understands what the problems are?
SPEAKER 5: The most
exciting products are
going to come from people who see the
world not the way it is right now,
but the way that it should be
and the way that it will be.
EIRC VON HIPPEL: Much of a
commercial stuff in the world
is developed by users like you
in any the category of activity,
across every phase of life.
It all starts with solving
a problem you have.
ERDIN BESHIMOV: So what
problem do you want to solve?
[MUSIC PLAYING
