I had a need where I was walking through the service
lane, and I ran into a customer and her daughter
and she said, "They must
think I’m invisible."
When she said that to me, it absolutely hit
me that, “You know what?
I’m watching the front door of the dealership
waiting for something to happen
and the greatest traffic source
is my service lane.”
I needed an instrument, a technology, a solution,
that would let the customer know
how much we value them.
With Xtream[Service], it allows you to go
to the customer so that you are now proactive
and able to get your customer before they’re
in the buying cylinder and reinforce your
brand, your loyalty, and that’s so powerful
so that you plant that seed.
No longer does one size fit all.
Everyone has different needs.
They’re in different journeys of their lifecycle.
Your customer from five years ago,
now they’re married.
They may have children so their needs of the
sports car is now potentially an SUV.
Xtream[Service] now understands the customer
better than ever before with all the shared
information because it’s an
integrated solution inside the DMS.
No matter how large or small you are, if you’re
not leveraging the data inside your dealership
in a digital format, you’re losing money.
The way Xtream[Service] is now evolving into
real-time service lane interaction, the artificial
intelligence they’re putting behind it,
it is now robust.
It is getting to the next level
of the customer journey.
It gives you the ultimate VIP touch to your
customer before they know they’re in the market.
They don’t feel pressured.
They feel informed.
If a customer feels informed,
they will spend more money.
That’s the key.
Instead of changing their oil,
they leave with a new automobile.
What a wow factor.
