My name is Mareike Kritzler and my current job title is
Research Scientist here at Siemens.
I'm from Germany so Siemens is basically everywhere you go.
I moved to San Francisco which really reminds me of Europe.
I'm riding my bicycle every day I ride it to work,
it's nice the people are really open-minded.
It's a really great environment, so that was actually
an easier transition than I thought it would be.
Well, I don't think here at Berkeley
we have the real Siemens experience,
it's a huge company but what I really like about our
location here is that we have the universities so close.
So we are really close to what's going on currently in research, 
but also being Siemens, we have a lot of
possibilities to talk to other companies on eye level.
Often if you go as a researcher, they go "yeah there's this researcher who wants to try something
but doesn't know the use cases".
But when we talk to other companies also start-ups, the bigger companies, we can really have an exchange
and see where we can really bring a technology forward to.
AR started in marketing and had campaigns for
all the big companies out there,
and we have to bring here at Siemens, AR to a more I would say mature level 
and really use the technology to its fullest potential,
so that we can really go away from this
gimmicky, Mickey Mouse doing a cartwheel.
But giving really a human superhuman powers. I always like to compare with Superman
because with AR we can see things which are actually not there in the environment.
It's a really future facing technology,
it's still young so there's a lot of things we can try out.
It's a lot of fun to see what technology can actually do for us and with us, 
and it's exciting every day to try out new things and to learn more about this technology.
