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This is Madhubaugh Gaushala
Come
This is a desi cow
Desi cow?
The level of passion and goodness is different
In different cows
Desi cows are considered to be in a mode of goodness
Jerseys are..
Corrupt?
Not corrupt
But they may be in mode of passion
Cowpathy as you see here
Is a registered trademark
And we have made all these products
With cow dung and cow urine
At the same time we have masked
The fragrance, the odor which comes from the cow dung and cow urine
Which normally people don't like
So do you think this product only works on people who have faith in it
If you're talking about working
It works, it's like medicine
Even if you take it with or without faith
Medicine will work
But to approach this product, faith is required
When did you start?
When did you think of this idea?
I'm connected to ISKCON
There is a senior Brahmachari there
Who asked me to make cow dung soaps
This is an amazing product, I'll show you
Just smell this
How does this smell?
It smells like those Cola candies
That's how it smells like
This is the basil part
But it is cow dung?
It is a cow dung soap
Wow!
So we have cow dung soaps
Cow urine soaps
Then we have Punchagavya soaps
We have something in the oral hygiene category as well
Which is again a unique product
It's a fluoride free toothpaste
We have facewash
Moisturising cream
The packaging is very
Similar to the packaging of other soaps in the market
Who is the marketing head?
Is it you?
For now, yes!
Have you studied marketing?
No
I'm an MBA
This is again a unique product
This is a hand sanitizer
Sanitize your hands with cow poop
Cow urine
May I?
Yes, please
That is too much
Oh is this too much
Yes
Why do all your products smell like toffies
Like what?
Toffies
Candies
Good, this is a compliment to us
Thank you!
Really?
We have saffron soaps
We have shampoos
Shower gels
Hand wash
Agarbattis, Dhups
Can we make alcohol with cow milk?
Yes, we can!
Not cow milk, cow urine?
Yes, we can!
It's possible
It is possible to make cow urine wine
So when are we making it?
We are not
It's not harmful for your health?
No!
It could be beneficial, right?
It will be beneficial!
How popular is this in India?
At present, it is gaining popularity
What we can do is
I can take you to the Gaushala
And show you the benefits practically
Please come
Bulls generally don't like me
They'll love you
Because I'm a bull as well
Two bulls cannot be friends
She's the caretaker
This is her Gaushala
This is the third generation of the Gaushala
The products that are made
The ones that Umesh makes
What do you think about them?
For this if you take cow urine
You can cure Diabetes, blood pressure problem
Even Cancer with cow urine
Even with the soaps?
Soaps, creams that are made these days
Yes, everything is made these days with cow urine and cow dung
Soaps, oil, everything is made
Desi cows are called our mothers
With this cow's urine, you will not get any dieseases
But with other, you will
Others are harmful?
Yes, they aren't desi cows
They are foreign cows
Who says this?
They compare them with pigs
Pigs you understand?
Yes
They're like pigs
Look at this
People say that this is a cross breed between a cow and a pig
Do you think how cows are being abused for milk
Yes
Once this is popular, cows may be abused for urine as well?
Urine is a natural thing
What can you do?
How will you abuse this?
Give the cow more water?
Feed more grass?
The more you feed them, they will be healthier
Naturally
Do you have any ideological problem with cow meat  or beef?
You don't have a problem?
Problem meaning?
With beef..
Cows getting slaughtered?
Yes
No, we have a problem
This movement of making cow products
And utilising cow dung and urine
Is to make an economy
Cow dung and cow urine based
But then you are exporting cow products
Cow cosmetics to the places where they openly eat beef
Right
So you're saying, "You eat the beef and take care of your health with these products."
See beef is banned
No, outside the country, wherever you export your products
Like I said
Cow dung is a pure substance
It is used in poojas
It purifies
So the regular use of this product will purify them
And they will come to a conclusion in a short period of time
That no, "we don't want to eat beef"
We are expecting that future
You said, you also wanted to enter the food industry
So what all will you be making?
We are trying to work on super foods
Instead of drinking cow urine
People eat Ghanwati(condensed cow urine) also
What we are planning to do is
We are planning to use Ghan and make them into biscuits
Biscuits?
Yes
For those kids who may not be able to drink cow urine
Or eat Ghanwati
Can easily use this
And get the benefit of the cow
She is one of our loyal customers
Her name is
Saloni Ma'am
Saloni, how and when did you come to know about these products?
I have a friend who gave me a Dhup and Agarbatti pack
Which are the products that you would want to use that you haven't yet?
I have used all of them
I'll share my experience
When I took 'Gau Ark' (Cow Urine) for 3 days
The first 3 days, I felt like vomiting
But I did not vomit
It was in my mind
It has that smell right?
But mixing it with water and drinking it the smell fades away
I added some lemon
Squeezed some lemon
So it tasted differently
So you made a mocktail?
Yes
If you talk about range
We have haircare, hand care
Whatever you need from morning to evening
All the cosmetics
Toothpaste or oral care products
Haircare, we have everything that you may need
