If you look at a brand like Target,
they're still playing in that space of loyalty.
When you search for a
product on Google and it's a
Target sold product and you go to
checkout with Google Shopping.
It introduces this idea of connecting your
Target loyalty program with the Google Shopping experience.
So, it's this really
interesting thing it's... are you loyal to Target?
You're buying the Target product,
you're gonna get credit on the loyalty
program, but you never intended to go to
Target's website to make that purchase.
You're gonna make it right in the Google
Shopping experience.
