THE NORTH END, BUT STARBUCKS IS
NOT GETTING A WARM WELCOME IN
LITTLE ITALY.
THEY SAY THERE’S A STARBUCKS ON
EVERY CORNER.
WITH ONE HERE, THIS COULD BE THE
NEW LOOK TO THE NORTH END.
BUT NOT IF LOCALS CAN HELP IT.
>> HONESTLY WE DON’T NEED
STARBUCKS AT THE ENTRANCE TO THE
NORTH END.
WHY DO THEY HAVE TO COME HERE
AND FORCE THIS CHAIN DOWN OUR
THROATS?
SHAUN: CAFE OWNERS, WORRIED
ABOUT THEIR BOTTOM LINE.
MANY MOM AND POPS HAVE BEEN HERE
FOR DECADES.
>> 56 YEARS.
AND WE KNOW ABOUT COFFEE.
SHAUN: COFFEE, AND THINGS
AUTHENTICALLY ITALIAN.
SOMETHING STARBUCKS HOPES TO
MATCH, SAYING THE STORE’S DESIGN
WILL FOCUS ON THE LOCAL
COMMUNITY AND WILL INCLUDE
UNIQUE FEATURES TO COMPLEMENT
THE DYNAMIC NEIGHBORHOOD AND
COMMUNITY GATHERING SPACE.
BUT EVEN THAT’S NOT ENOUGH FOR
SOME.
>> IT TAKES AWAY FROM WHAT
LITTLE ITALY, THE NORTH END
STANDS FOR.
WE’RE A NEIGHBORHOOD.
WE’RE AN ITALIAN NEIGHBORHOOD.
AND WE DONT WANT IT STAINED BY A
CORPORATE PLACE LIKE STARBUCKS.
SHAUN: CAFE OWNERS HOPED A LOCAL
BUSINESS WOULD ANCHOR THE PRIME
REAL ESTATE.
INSTEAD, HEARING A CHAIN MAY BE
THE MOST VIABLE OPTION.
SOME CHAINS HAVE ALREADY TRIED
HERE AND GONE.
>> I DON’T UNDERSTAND THEM NOT
REACHING OUT TO THE COMMUNITY
FIRST TO SEE IF ANYONE WAS
WILLING TO OCCUPY THAT SPACE.
SHAUN: SO TO THE COFFEE GIANT,
THEY SAY, CAIO.
>> I JUST WANT THEM HERE.
THEY’RE NOT WELCOME.
SHAU
