Welcome to the world of smart investment.
Today I will show you another fairly simple way
how to find and most importantly where to look for excellent investment opportunities
My name’s Liubomyr Iavorsky. I’m a general partner, investor of Aquanti Capital Partners.
 
In previous videos on this channel we thoroughly reviewed the sequence of actions of all successful investors
I will focus your attention once again on the fact that
only amateurs are trying to predict what stock prices or marketable
asset prices will be tomorrow or next
week. All successful investors are
looking for businesses with a long-term sustainable competitive advantage. We
know that in the role of this advantage
there can be unique technology
the intellect of talented employees, big
capital
relationships of managers but there is
one kind of competitive advantage which
by its significance and power exceeds
all other things. This is a product brand and
brand loyalty. As example look at Warren Buffett businesses portfolio.
 
Why a well-known brand is the most desirable form of competitive advantage?
Because brand cannot be quickly created
by competitors. Because  brand loyalty
maintains a constant demand for products
and services in the market. Because
consumer addiction to particular  brand  allows its owner to raise prices without reducing of demand.
 
Brand loyal consumers are the best kind of advertising and it's cheapest way to
advertise products and services. Brand loyalty is not possible to copy by competitors.
Thus the presence of well-known brand products in the company equals the predictability of cash flows
future cash flows and profitability of business. Perhaps you thought how understanding this information will help you to achieve your financial goals
Everything is very simple. Today I'd like
to share the two wonderful sources of
information absolutely free of charge.
First is the inter brand website interbrand.com
Here you can find many valuable investment ideas among  regional and global brands.
 
Second website is
One of the most important indicator of brand loyalty is a consumer satisfaction index
This index is published annually at this website.
 
and here you can see all
competitors and their satisfaction index
inside every industry
It’s a important information for analysis.
 
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