Hi everyone and welcome to this full
print-on-demand tutorial for beginners.
As I was scrolling through YouTube and
even looking at my other print-on-demand videos,
I realized that there wasn't one video that goes from start to finish
covering everything step by step,
so that's what today's video is going to be.
Hi everyone, I hope you're all having a great day so far?
If you're new here my name is Greg
and I'd like to talk about online entrepreneurship
and I have helped thousands of students sell
thousands of print-on-demand items.
So if you are interested in print-on-demand
feel free to look around the channel
and you might find some stuff that you like.
Today's video is going to be a little bit of a longer one
but like I said it is going to go through everything
from complete start all the way to finish,
covering everything that I recommend for print-on-demand.
Now for the sake of your time
and making this as efficient as possible
I've made other videos on my channel
that covers certain sections of this in more detail.
So as I go through this tutorial here
I'm going to refer out and link to these videos
so as you want to get more detail on certain sections,
you can watch that video later or whenever you have time
and you can dig into that section of the process
in more detail.
So with that said let's get right into this tutorial.
And the first thing we need to cover is what is print-on-demand?
I really think a lot of people
are overlooking the whole opportunity of print-on-demand
they focus on the heavily advertised things  like dropshipping
but when we look at what print-on-demand is
it actually has a ton of really important benefits.
Essentially what print-on-demand is
is all you have to do as a seller, yourself and myself
is we upload designs that go on to different articles of clothing,
they can go on decorations in a house,
they can go on coffee mugs,
they can be printed on different items
but essentially what we do is we create these designs
and we upload them to multiple websites
that I'm going to talk about here in a second.
Now what happens is those websites create a virtual listing,
it creates a mock-up of what that product would look like
if that design that we uploaded was printed on it.
Now here's the best part,
these websites now market that product for you,
they put it in their marketplace,
they do different types of remarketing.
E-mail marketing display ads to get people interested in those types of designs
to see it.
And then when someone online sees this and they like it
they can actually choose what its going to be printed on
and then they can order it.
Now the best part is when the person is ordering the product,
it goes entirely through these print on demand websites
that I'm going to talk about.
They take care of the order, they take care of printing it,
shipping it, customer service, returns, refunds, everything.
All we have to do is upload the designs.
Now the reason that this is so good is because you can really scale
with just one person, all you have to do is keep creating designs
and uploading them to these sites
and they do everything else.
When you compare this to something like drop shipping,
with drop shipping you have to create your store,
you have to do the marketing,
you have to actually contact the manufacturers
and fulfill the orders then you take care of customer service;
and if there's any issues you also take care of refunds and
and returns.
With print-on-demand these websites are doing all of that for you
so all you have to do is upload the designs and then wait,
once they make a sale
you split some of the profit with the company that did everything
and then you get your big part of the profit right into your account.
So that is what print on demand is
and there are some really big players in this space
Amazon has a print on demand version that we're going to talk about in this video
but now that we've talked about what print-on-demand is,
now let's talk about how you can actually make money with it.
So if I were starting completely from scratch with print on demand
this is exactly what I would be doing.
So without wasting any time let's get right into this.
The very first thing I recommend you do is
create a fresh email account.
This is where all of your print-on-demand emails are going to go to
and something that you can log into different accounts
anything that's print-on-demand related
You'll log in with this email address.
So what I recommend doing is going to Gmail.
It's just very easy to make an email address there
and then this can be anything
just make it something t-shirt or print on demand related
and keep in mind nobody is going to see this email address but you
it's just going to be easier for you to have a designated email address
for print-on-demand
as we get into the next step I'm about to talk about.
So once you've got your email created this can be your name
print-on-demand your name t-shirts anything
like Gregg print-on-demand at gmail,
Whatever you want to make it you can use that.
Now we need to go to the three biggest print-on-demand websites
and we're going to create an account with all three of them.
Now all of these websites are completely free to use
so you're not going to be charged for anything ever
which is awesome.
The way these websites make money
is when they get a sale for you
they're doing the marketing, they get a sale
let's say the profit on that sale was ten dollars,
they will take a split of that profit
so they may get two dollars of that ten dollars
you'll be left with the eight dollars
so just know that you will never have to pay
to upload designs, you will never have to pay for anything
the way that they get paid is when they get a sale
they keep a part of the profit
so with that said there are a lot of players for print-on-demand
but I find that at least 80% of my sales
come from 20% of the websites
and those 20% are made up by three big players.
The first one is Teespring.com
So you'll want to go over there and create a free Teespring account
with the email that we just created
The second one is Redbubble.com
The same thing go over there and create a free account
right on Redbubble
and the third one is Merch by Amazon, this is Amazon's version
and this is the only one of the three
where you actually have to apply to be a print-on-demand seller
so with that said go through the application
it only takes about five minutes and not everyone gets accepted
so this is just a fact
but with that said if you don't get accepted
you can reapply with a different email address until you do get accepted
Once you're accepted, you're in for good
so you're good once you are accepted.
Just keep applying until you do get accepted.
The main three things that Merch by Amazon
is looking for in the application
is one that you're going to put a lot of time
into your designs
and you're going to be uploading good designs
Two is that you're not going to be infringing on
anyone's copyright so you're not going
to be using logos of other companies
or anything that's trademarked by another company.
By you saying in your application that you are very careful in
regards to copyright and you will not be infringing on anyone's
it just gives them peace of mind
and gives you a little bit of a leg up compared to all
the other applicants that they get every single day.
And then the third thing they're looking for on the application
is that you are not going to be uploading anything that's spammy
or putting spam in your titles or descriptions.
When you upload a design to Merch by Amazon,
it goes through a review process,
so this is where they're looking at the design,
they're looking to see if you've infringe down any copyrights
in the upload or in the titles or descriptions
and also checking those titles and descriptions for spam.
So by saying those big three things in your application
that should give you a pretty good leg up on the other people
just keep in mind that there are so many people
applying for Merch by Amazon
every day so if you don't get accepted the first time
reapply with a different email address until you do get accepted
So those are going to be our three
really big print-on-demand players
now the really cool thing is all three of
these are completely non-exclusive
so if we create one t-shirt design
we can upload that to all three of these websites.
The exact same design
we can upload it to all three web sites
with the same title, the same description
because they're non-exclusive
so we own the rights to the design
and we can upload them to all of them
and then keep in mind that all three of these
act independently.
So it's almost like you have three businesses
Teespring is going to market their own way
RedBubble is going to market their own way
and then Merch by Amazon we'll do their own marketing as well
they each have individual marketplaces
so a lot of their traffic sees the products on the marketplaces.
So what that means is
Teespring may have traffic of certain types of people
and those types of people may not go on Amazon,
so someone who's on Amazon may not see Teespring.
So you may have two different types of people
so you want to make sure you're uploading to all three of these
so that you're getting the most exposure.
And remember they're going to do all the marketing for you
so all you have to do is upload the designs out to them,
let them do the rest.
Okay so at this point we should have our email
created that we did in the beginning
and then we should have accounts on all
three of these or at least we have two
of them set up where we can upload and
then we're waiting on our application
for Merch by Amazon,
this can take anywhere from a day to two weeks
or even a month to hear back from them
so just keep that on the back burner and wait
until you get accepted on that.
but that said, we should have our accounts
basically ready to go.
So now the first step to actually getting into the design process
and all that is looking for a niche.
Now some people will tell you that this is extremely important
and some will tell you that it's not important.
Both of them are completely correct
my opinion is that it's important
at certain timing so while we're starting out
it is important to look for a niche
and I'm going to explain why in about two minutes here
and what a niche is
and how we're going to use it in print-on-demand
is basically just a very specific group of people
that we're going to be targeting.
So this is not like basketball
but rather basketball is the overall topic.
We need to find a niche within basketball
so whether that is street basketball or kids basketball
something that's within the overall topic,
something that you can actually target
Now I've got a video that I'm going to link up here
and also I will link down in the description.
This video I'm going to refer to as video one
but in this video it walks through the first
steps of finding your niche
and looking for a good one seeing what has a lot of search volume every month
but doesn't have a lot of competition.
There's three tools that I recommend you use
In video one, you will see that we use KWFinder.com
That is a great free tool
more recently they have restricted their free plan a little bit
so you only get ten days to use it on each email address
that you sign up for.
You'll still have 10 days to find a good niche to go into
so that should be plenty of time and
then if you ever need it again after 10 days
just use a different email address
and then you can sign up and get another 10 days for free
but there are two other keyword research tools
that you can use that are completely free.
One of them is called Keywords Everywhere
and then another one is Google Keyword Planner.
So video one will walk you through how to find this
but essentially you're looking for something
that has high search volume every month
and low competition.
This means that people are searching for it
but not many other people are competing with you
to show something to those people.
Now looking into a niche is definitely optional
so this is very important to hear.
I have had the same amount of success
with going with a niche that I'm just generally passionate about
as going with a niche that I've heavily researched
something that I don't know a lot about
but it looks really good on the keyword research tools.
So know that if you do want to skip going with these
keyword research tools and looking into
finding a perfect niche that looks very profitable,
has high search volume and low competition.
If you want to skip that entirely,
just pick something that is specific enough
that you could target
So remember not basketball but street basketball
and something that you're passionate about.
Something that you know the lingo,
you know what kind of designs people are looking for,
you know what people are talking about
and what the trends are in that niche.
You can totally use that niche that you know a lot about
and you're passionate about
and it will work just as well as something that you've heavily researched.
So keep that in mind and know that if you do want to look into a niche,
watch video one and I'll walk you through how to use those tools
to find a good-looking niche.
Now two really important things about this niche.
What we are going to be using this niche for
is specifically on Teespring
in the very beginning.
after a couple weeks or maybe the first month
we're no longer going to need to worry about niches
at all you can upload random designs
and I'm going to talk about this in a few minutes
but I just want to put this in here
so you know that the niche is only important for Teespring
in the beginning
Now in about five minutes I'm going to explain all of that
but just know that down the road and
long term with print-on-demand,
you do not have to follow niches
you can upload random designs
and I'll get to all of that in a few minutes here.
So once we have a starting niche figured out
whether that was with the tools or
something we're passionate about,
now we need to look at inspiration,
see what else is in that niche,
what other people are buying, what other people are creating.
So what I like to do is go to Pinterest or Etsy
and type in your niche up top
and then just scroll through it
and see what kind of quotes are coming up,
what types of designs,
you can even type in your niche and then t-shirt
and see what comes up there
and scroll through and look for inspiration.
The point of this is not to copy anyone's designs,
you do not want to do this.
If you do copy someone's designs,
it'll likely be removed from these print-on-demand websites
so don't even think about copying people's designs
The reason I use these websites is to get the creative juices flowing.
When you start to see other designs that are in this niche,
they'll give you ideas.
You can jot it down on a post-it note,
you can write down your computer and you can build off of those ideas
in the next step here when we create designs
So finding inspiration and what to look for
is also covered in video 1
so if you watch that that will also be in more detail there.
Now is where the fun begins.
So now is where we start to create designs
that we're going to be uploading
so remember these designs are going to be able to go on t-shirts,
they're going to go on sweatshirts,
they can go on mugs,
whatever the customer likes that on,
they can purchase it on.
So it doesn't have to be t-shirt specific,
it can also be on a mug or a notebook or a hat,
so just creating cool designs is all we really need to do here.
So the first thing you're probably saying is well I don't
have design experience.
I haven't been to graphic design school,
I don't know how to use the tools,
well, me neither
I didn't know how to do that until I started finding tools
that help you make these designs.
There's a few that I really recommend
but my favorite one as of right now
and it is head and shoulders above anything else that I have used in the past
is called Placeit.net
I'll link a video up here that I'll go through everything place it
related how to open an account how to
make designs how to do everything and
then also a link down in the description
and I'm going to call it the place it
design tool video down in the
description so for a detailed video on
how to use place it to create designs
either watch that up there or down in
the description so place it is computer
base so you can use it on a Mac or a PC
computer you can also use it on your
phone whether that's Android or iOS I
find myself using it on my phone a lot I
just open it up on the Internet you
don't need an app or anything for it and
you can just create designs download
them to your phone and then send them to
your computer when you're ready to
upload but with that said place it is
probably the best design tool you don't
need any graphic design experience but
there are also a few other ones if you
do have an iPhone there's an iPhone app
called type arama and again you can't
use this on Android or on a computer but
you can use it on iphone there's also
one called word swag which is strictly
for Android so you can't use that on an
iPhone or computer but if you have an
Android phone you can use word swag
that's a great design tool and then also
there's a website on the computer called
canva.com if you are using the free
version of canva you'll have to do a
couple extra steps after you export it
to remove the background so you can put
it on a design but I'll still link a
video up here for designing
with canva if you want a free tool you
can use on your computer canva is a
pretty solid option but with that said
those are the four design tools that I
have used and I can recommend for you if
you're creating designs for
print-on-demand all right so once you
get into these designers I recommend
making about 5 to 10 designs on the
initial niche that we have picked out
now these first 5 to 10 designs we're
going to be using for something
important in the beginning but just know
that overall as a grand picture of how
we're going to be using print-on-demand
you want to aim for at least 50 to 100
different designs uploading those 50 to
100 to teespring
uploading them to RedBubble and
uploading them to merch by Amazon when
you make a sale on any of these websites
are going to profit anywhere from two to
ten dollars per sale now not every
design that you upload is going to sell
every month but as a general rule of
thumb and to give you an idea of how
much money you can really make with this
over time I found that for how many
listings you have on a site it roughly
makes about one dollar for every one of
those listings per month now for example
sake let's say that we have a hundred
designs on teespring we have the same
hundred designs on RedBubble and those
same hundred designs on merch by amazon
roughly that'll average about 300
dollars per month in earnings total so
$100 a month from teespring 100 from
RedBubble and a hundred for merch by
Amazon these numbers can definitely vary
but that should give you a good
benchmark of what to expect now with
that said if you have a hundred shirts
on any of these sites you may only make
20 sales on each site but you're going
to profit $5 from each one of those
sales making you $100 so that's why I
say it kind of comes out to a dollar per
active listing that you have on these
sites I hope that makes sense if you're
confused by that let me know in the
comments and I can try to clear that up
now we have to do an important step that
a lot of people miss and it causes more
trouble down the road now these five to
ten designs we're going to be uploading
to teespring RedBubble
and merch by amazon now when we upload
these designs to teespring and RedBubble
those two sites they don't have any size
requirements of how the design has to be
formatted
but merch by Amazon does on most of the
items that you can upload your design on
to unmerge by Amazon the format that
they require is four thousand five
hundred pixels by five thousand four
hundred pixels so what I recommend doing
here to save us a ton of time is taking
those five to ten designs that we just
created and before doing anything else
going to bulk resize photos calm now
once we're here we can select all the
designs we just created and then we can
upload them and then we just have to do
a couple things so we go to the scale we
change it from 50
to 100 and then on the left side we go
to exact dimensions and we switch this
to that four thousand five hundred by
five thousand four hundred pixels and
then we switch it to expert mode down at
the bottom and we turn it to PNG with
the transparent background and make sure
that padding is turned on so it's not
going to stretch or distort our design
at all and then we just resize these it
only takes a couple seconds and then
it'll save to your computer and download
the new size that is formatted for Murch
by Amazon all of the five to ten designs
that we just created are now in four
thousand five hundred by five thousand
four hundred pixels so they're ready to
go on to merge by Amazon now the beauty
of this is that teespring and RedBubble
don't have any requirements so we can
easily upload those same designs that
are now formatted for a merger by amazon
over to red bubble and also to teespring
so you kind of size it for the one that
has the requirement and then you can
upload that to all of them so that's
just something that I've learned over
the years of doing this that saves a lot
of time and just be sure when you're
uploading to these sites that using the
new ones and not the old ones you can
even delete the old ones the original
ones that came off the designer software
you're using and just keep the ones that
are formatted for merch by Amazon
because you can use those on all the
sites so we're doing great now we have
our first batch of designs ready to go
and formatted that we can use on all
three of these print-on-demand sites so
now we need to go over to these sites
and actually upload the designs now the
upload process and these settings for
this is going to be referenced in video
1 down in the description we were
talking about earlier video 1 covers all
the Nitty Gritty of uploading your
designs and goes through the title and
the description the colors to choose the
pricing and all that and just know that
the titles and the descriptions that you
use on one site you can copy and paste
to the other sites as well all this can
be exactly the same so what I recommend
doing is opening three tabs on your
computer when you're in the upload phase
here you want to have teespring open in
a tab and then you want to have red
bubble open in the tab and merge by
Amazon open in another tab so this way
you can upload the design to all three
of them and then you can write out the
title and description on the first one
and copy-paste it to the second and then
copy/paste it to the third and then move
on to the next design upload it to all
three and do the same process again just
by uploading that design to all three
sites simultaneously allows you to copy
paste the title and description just
making it more efficient and saving you
time to upload to all three of these now
something that's really important to
know here is that when you
upload your design to teespring it is on
teespring forever every three days it'll
go into a print cycle where it actually
prints any of the orders that came in in
the last three days you do not manually
have to do anything once you've uploaded
it it's on there forever
the same with red bubble once you upload
that design you create the listing it's
on their Marketplace forever now again
the only one that has something special
is merged by Amazon when you upload your
design to merge by Amazon it's on there
for 180 days now if you get a sale
within those first 180 days
it's then on there forever but if you
don't get a sale in the first 180 days
Amazon automatically removes that
listing in an effort to try to clear out
things that aren't selling on the amazon
marketplace now it's a really good move
by them and just know that if you don't
get that sale in the first hundred and
eighty days and the design gets removed
you can just re upload it same design
same everything and you may get a sale
in the next hundred and eighty days I
have definitely had this happen and
there's no way to explain it just the
first 180 days nobody bought and then
the next 180 days someone bought and
then it's on there permanently so you're
good to go okay one more thing about
merge by Amazon before we move on is
that they have a tier system they're the
only one with a tier system in the first
tier you have ten slots available so you
can only upload ten designs so make sure
that you're uploading good designs you
want to upload your ten best designs in
the beginning remember all ten of them
will have 180 days to get a sale once
they get a sale within 180 days they're
then on there permanently but in the
first tier you only have ten slots
available and you can only upload one
design per day so it'll take you ten
days you have to upload one per day for
ten days so you get ten designs on there
and then you basically just wait for
people to buy once you've made ten sales
on merch by Amazon you're then moved
into the next tier which is twenty five
so then you'll have twenty five slots
and I think that bumps you up to two
uploads per day so you're just going to
do the same process fill all of your
slots on merch by Amazon and that'll
give you the most opportunity to get
sales just know that if you do have all
your slots and you create a design that
you think is really good you can delete
one from there which opens up a spot and
then you can replace it with your new
better one but talking about all three
of these this kind of goes into the next
part of the overall strategy here so on
merch by Amazon and on RedBubble once
you upload your design you do not have
to do anything else absolutely no
marketing no social media no Instagram
no Facebook no nothing the reason for
this is because they start doing
marketing on your designs basically
right away you get traffic from the
marketplace and you don't have to do
anything
so once you've uploaded something to
merch by Amazon or RedBubble you're done
move on to the next thing creating new
designs and just getting more and more
good designs out there that's the
strategy for those ones so teespring got
a lot more popular in the last few years
and I got a lot more users uploading a
lot more designs so they had to come up
with some type of filter to find out who
are they going to do the marketing for
they can't just market every single
seller and every single design because
there would be way too many things to
market and it wouldn't be efficient so
they developed what's called the trust
score now essentially how this works is
when you create your design like we just
created a design with the new email we
haven't made any sales yet we do not
have a trust score yet there are three
requirements to get a trust score on
teespring once you've gotten your trust
score then all of their marketing kicks
in then you will be added to the
marketplace then they will be doing the
remarketing the display advertising the
email marketing the whole nine yards for
you but it's until you've done these
three things until you get a trust score
and all that starts happening so the
three requirements are you need to get a
few sales on your account yourself this
shows teespring that people are actually
buying your designs and basically shows
that you're uploading good content so
when you buy your own items it does not
count towards the trust score sales and
they haven't said exactly how many sales
it is but from my experience I found it
to be somewhere between two and ten
sales that you need to get so that's the
first thing you have to get a few sales
on your account the second thing is no
copyright infringement so don't be using
logos don't be using trademark stuff and
the third one very similar to merge by
Amazon is no spam so don't be putting
full capital letters in your titles and
descriptions saying limited-edition this
won't be available tomorrow you have to
buy it today if it sounds spammy to you
do not put it in the title or the
description as a general rule of thumb
don't upload anything that's
inappropriate to teespring either they
don't want to be putting marketing money
behind that and putting their brand name
in the reputation behind something that
is just inappropriate so keep your
uploads to teespring clean no spam no
copyright infringement and try to get a
few sales in the beginning now the next
part of what we're going to talk about
is how to get those first few sales on
teespring so we get the trust score up
so we have the marketing kicking on all
three of these sites it would be a shame
if we just uploaded the teespring and
kind of forgot about it because you're
not likely to get those sales and get
all the marketing that they really have
to offer merge my Amazon and RedBubble
they're going to be doing marketing for
us but we really need to
that third part the teespring marketing
to kick in that's where the next part of
the strategy comes in to get those first
few sales on t spring so that we can get
the trust score and get all the
marketing going now before we move on to
the strategy to do that I did want to
say quickly that the tier system over on
Murch by Amazon how you have to get ten
sales to move into the next tier
well merch by Amazon actually allows you
to buy your own items and when you buy
them that counts towards the sales for
your next tier now the reason that
merchandise this is because they want
you to see the quality of your prints
and see what you're offering to people
so you know better as a seller what kind
of item you're really selling and how
the prints are going to come out and how
your designs look printed on something
so just know that I'll merch by Amazon
your purchases or family and friends
purchases of your items do count towards
the tier system
contrary to teespring where your
purchases do not count towards the trust
score so just know that and then just
know that RedBubble doesn't have it to
your system or a trust score so you want
to worry about that with that alright so
the next part of this goes into
teespring specific on how we get those
first few sales to get our trust score
and get all that marketing kicked in so
I'm going to link a video in the
description also up top this video is
going to be called video 2 down in the
description and it's going to go through
all of what I'm about to explain on
getting those sales for teespring in
much more detail and step by step but
right now I'm going to give you an
overview of how the strategy works so
the first thing we need to do in our
teespring account is we need to go to
storefronts which is down on the side
and then create a new storefront this is
going to be a niche specific storefront
this goes back to way in the beginning
when we were talking about what niche we
picked out either one we researched or
one more passionate about and we're
going to create a storefront around this
specific niche so we should have 5 to 10
designs created in this niche and this
is where they're going to come into play
when we go to the storefront in video 2
you'll see how to customize it and do
the whole nine yards on it but we're
going to add in the niche specific items
you want to have ideally somewhere
around 8 or more designs in your
storefront before we do the next part of
this strategy so just know that if
you've made 5 to 10 you're somewhere in
the right range you just don't want your
storefront to look empty when someone
comes to it but that is the first step
of what we're doing here is creating a
niche specific storefront this is
completely free to do on teespring and
essentially what this is going to be is
like a free website that is a niche
specific all with our items so the goal
here is to send people interested in
that specific niche to this website
where they can see really
cool clothes that they can relate to
they make a purchase and then in return
you get a few sales on your teespring
account and then the trust war kicks in
all the marketing and you're good to go
so how do we do this how do we get
targeted traffic to our knee specific
storefront well the answer is Instagram
I've tried all the different social
networks I've tried paid advertising
Facebook ads the whole nine yards this
is the way to do it and it's completely
free now before we get into this I did
want to say that I have spent at least a
year and over a thousand dollars with
paid Facebook ads driving traffic to
teespring listings and it just doesn't
pan out I have experience with Facebook
ads and the return on investment is just
not high enough and consistent enough
for it to make sense to keep doing so I
know it is very tempting to create an
advertisement on Facebook or on
Instagram and put five or ten dollars
behind it but just know that 99% of
people who do this it's probably even
more than that 99.9% of people they just
lose the money you get a lot of likes
but no one actually buys so that post
that you created will look like it's
doing really well and then you won't get
any purchases so you just lost that
money we don't want to be in debt here
we want to be making money so with that
said I recommend going over to Instagram
on your phone and creating a new
Instagram account with the email address
that we originally created way in the
beginning that way everything is easy to
keep track of and remember the login
information so use that email address to
create a new Instagram account and you
want the name of the Instagram account
to be the name of the storefront that
you're creating in that niche or very
similar the purpose of this new
Instagram account is it's going to be
designated specifically to this
storefront page that we're creating so
it's not going to be your personal
Instagram account you don't want to use
this as your personal Instagram account
this Instagram account is basically like
a company or a brand page for this niche
specific storefront on teespring so
video two we'll walk through the setup
of this account how to fill out the bio
and then you want to put your storefront
link in the website link in the
Instagram description so this is the one
clickable link on Instagram and this is
essentially where we want to get people
to so video two that's down in the
description we'll walk through all of
this in more detail but essentially
we're creating an Instagram like
business looking page for the niche
storefront now a common question that a
lot of people have is when I'm creating
that Instagram page can it be a standard
personal Instagram page or does it have
to be a business Instagram page well you
can do either it really doesn't make a
difference if you do a business
Instagram page again it's completely
free to do it gives you a little bit
more analytics and it allows you to link
up to a scheduler or an automatic poster
for Instagram that will post out all
your content for free then I'm going to
talk about later so you don't have to
make it a business page but you might
want to when I talk about it a little
bit further in this video but for now
just create a regular Instagram page you
can always switch it to a business page
later on it only takes five seconds and
a couple clicks now once we have the
page set up we need to look into
hashtags now this is where the niche
becomes so important so like I said we
don't want it to be basketball but we
want it to be street basketball the
reason for this is because
street basketball is a lot easier to
target than basketball the way that
we're going to target people is by
making posts on this Instagram page and
putting in 30 good hashtags for each
post you're allowed to use up to 30
hashtags on each post that you make on
Instagram some people say to only use 5
or only use 10 trust me you'll watch in
video 2 I've used the recommended 5 the
recommended 10 and when I use 30 I get
way more likes and way more traffic over
to teespring
but what we need to do is go over to the
search feature on Instagram and search
through there and find good hashtags
that are targeting that specific niche
now again video 2 will have much more
detail on this but once we find those
hashtags we want to put them in the
notes on our phone and then when we make
posts on the Instagram page that's
related to the niche we're going to put
those hashtags in it and even if we
don't have followers on that Instagram
page yet those hashtags will get our
posts in front of people interested in
that specific niche and when they see
that chances are they're going to look
at our profile and see the link and go
over to our storefront on teespring
there's three types of posts that you
should be posting on your Instagram page
one is educational or inspirational
posts that are related to that specific
niche something that is kind of
entertainment but also people can get
value out of or they can get inspired or
motivated from that is great content for
an Instagram page the second type of
content is screenshots or the actual
images of your items with the designs on
them so on teespring it kind of shows
you the mock-up of what that item looks
like if it were to be printed you can
screenshot this or you can drag it onto
your desktop or right-click it and save
it and you can save that photo and then
you can post that on your Instagram and
then third and the most effective thing
that you can be posting on your
Instagram page is models wearing your
designs whether they're holding that on
a mug that has your design on it or
where
a shirt with your design on it and no
you don't have to print out inventory
and get models and do this you can use
place it the designer I was talking
about previously they have a feature
that's included in their design software
where you can actually just upload your
design and then choose from I think it's
something like 18,000 different models
wearing it
so basically photo shops your design
onto models and then you can download
those images and use those on your
social media
what's cool about placeit is everything
you get from their website is fully
commercially usable so you can use it on
your websites for profit I actually
didn't cover this whole model place it
part in video too so I'm going to link
another video in the description and
I'll link one up here as well that goes
through how to do this step by step on
place it so that one's going to be
called place it model photo tool video
or something to that effect so you can
watch that in more detail as well okay
now that we're posting this content on
our Instagram page right after we make
the post we want to comment our hashtags
so when we make the post just write out
your description as normal no hashtags
and then immediately as that post gets
posted to Instagram come back as your
same account and make a comment with
your 30 hashtags this will be covered in
video 2 so it'll show you how to do it
but that just makes it more clean and
then you get the full effect of those
hashtags now play around with the
hashtags this is kind of the only
variable thing you can find hashtags
that work really well for you and ones
that just aren't resonating with people
you want a good mix of hashtags and once
you get that mix right you'll see that
your posts start to get between 50 and
100 likes every time you post the really
important thing and a common
misconception is you don't need
followers on Instagram for this whole
strategy to work everyone goes and tries
to build up the most followers they can
get on their page because it looks
really good trust me that is not where
your sales and targeted traffic is going
to come from using these hashtags to get
people to like your posts that's the
metric you should be focusing on finding
the hashtags that get you the most likes
means that you're getting in front of
the most people that are the most
targeted and interested in your content
that they like it so aim for likes not
followers on your Instagram page you can
keep changing the list of hashtags but
once you've found a list of 30 hashtags
that's been getting you between 50 and
100 likes per post that means you've
done the hashtags right just keep doing
that and what's going to happen is these
people are going to like your posts
they're going to come to your profile
and the goal is to get them to click on
link that's in your bio that goes right
over to your teespring storefront now
you know that they're interested in the
niche they've already gone through they
like your posts and they're looking at
your storefront and that's where they're
going to make purchases that is how you
get targeted traffic to your niche
specific storefront now a completely
free tool that I like to automate the
posting so you don't have to go into
your Instagram account and post all the
time is later com it's completely free
to use they give you about 30 posts per
month that you can schedule out so I
recommend posting once per day on your
Instagram account I really don't
recommend posting any more than three
times per day if you're posting more
than three times a day it's just
considered spam plus you're gonna go
through so much content so quickly then
I recommend just once per day or once
every other day even just once per week
in the beginning you really do want to
get out at least one per day I would
recommend that's probably the best
starting point but using later com you
can get a ton of images so remember the
three types of posts we were talking
about before you can get a lot of those
built up and you can put them into the
later comm software and you can schedule
them out each day now the only drawback
of later com as of right now is that you
can't do the hashtags in a comment right
after you post so if you're using later
com
just go ahead and put the hashtags right
in the description on later so when it
posts that photo for you automatically
it'll have the hashtags already in it
you don't even have to lift a finger you
can just check back in a month and make
sure everything's going smoothly but
again I believe video too goes through
all of that on Later how to do it in
detail so if you need more of a
step-by-step on how to do all that check
out video to that I'll be down in the
description one really important thing
on this topic if you are reposting
someone else's content on Instagram make
sure that you're giving them credit in
the description yes you can repost other
people's content chances are this is
going to be in your educational or
inspirational types of posts ideally you
want to make these yourself
you can do that on any of the design
tools we were talking about earlier but
if you do want to repost it from someone
else's page just make sure that you're
saying this content is from and then tag
their page down in the description of
that post so this is how you're going to
get targeted traffic and the only goal
here is just to get a few sales you want
to aim for between that two and ten
sales on your teespring account to get
your trust score set and then all of t
springs marketing is going to kick in a
lot of people think that this strategy
of Instagram you have to do forever and
that's how you're going to get your
traffic but the reality is the only
reason that we're doing this is to get
our initial
traffic get our teespring trusts corset
and then all their marketing will kick
in so with that said once you've gotten
those first few sales and all that
marketing is kicked in and you're
getting sales over on t spring from
their marketing you can choose to
continue using later com2 schedule out
all your Instagram and just getting more
targeted traffic it doesn't hurt it's
just going to be time-consuming it's
things that are optional at this point
and I'll keep bringing more targeted
traffic but like I said it's optional
after it has done its job of getting the
first few sales on your teespring
account so once that job is done your
teespring trust score is set they're
doing marketing red bubbles been doing
marketing for you this whole time and
merch by Amazon you're getting more
sales and tearing up the overall grand
plan is keep uploading as many good
designs as possible you no longer have
to focus on a specific niche again if
you are researching them you can find
out some that are better than others but
I have had great success in all
different niches even the most saturated
niches if you're just creating good
designs you will get sales the thing
that these keyword tools kind of throw
off is it can show that something's
really saturated but it doesn't show
who's in that market do you have really
good designers or do you have a bunch of
people who do not know how to design
anything and they're uploading really
bad designs so what I say is kind of go
with intuition if you have something
you're passionate about go for that
niche create designs on that topic at
this point what I do is whenever I get
inspiration in day to day I'll create
random designs on whatever that is it
doesn't even have to fall into a
specific niche if I'm creating a good
design it typically will get sales no
matter what kind of topic it's in and
the best part is you no longer have to
do social media or anything just
continue uploading these designs when
you get a new design upload it to all
three so open up the three tabs on your
computer and upload them to all three of
them and then they will be doing
marketing on that what's cool is these
sites market your listings individually
so like I said if you're uploading
designs that are in random niches and
they're not related that's completely
fine because if you have a design that's
on something specific they're going to
market that to someone that's interested
in that specific thing and then if your
next one is completely different
they'll market that to the people that
are interested in that and the last
thing is that storefront that we created
on teespring you can just leave that up
it really doesn't matter it's not going
to hurt anything
there is no massive benefit to creating
multiple storefronts down the road if
you have extra time down the road and
you find that you have a bunch of
different designs
could be really related you can create
new storefronts on teespring at this
point you can create unlimited
storefronts and they're completely free
to do and then you can just kind of make
them nice specific again you don't have
to create Instagram pages for them or
anything just kind of putting them in a
storefront may increase your chances of
getting more sales slightly it only has
upside potential so feel free to do that
if you do have time down the road so
that my friends is how you do everything
print-on-demand that should be
everything you need to feel free to
reference the videos down in the
description that's going to be your more
detail on how to do all these things but
that's the strategy that's how you
succeed with print-on-demand
and then you just scale it so just
create 500 designs and upload them to
teespring and RedBubble and merge by
Amazon this is how this works and once
you've uploaded the designs you can
completely close your computer close
your phone and get on with your date and
then just check back when you get sales
so that's it for this one I hope you
guys enjoyed this video I hope it's
helped you if you liked it I really
appreciate the thumbs up and if you have
any questions let me know down in the
comments and I will see you guys in the
next video
