Hello, everyone.
This is Vaishnavi
from Edureka
and I welcome you all to
this interesting session on
What is Digital Marketing. Over
the past few decades, marketing
has had to keep up and content
with leaps in technology
and our relationship to it ever
since. In today's world
where the internet is entwined
with everything we
do, the importance
of digital marketing
has become very clear.
It has also become
an integral part
of what business means
to its customers.
So this video will help you
learn about digital marketing
on the whole but
before we get started,
let's take a quick look
at the agenda for today's topic.
So first of all,
I'll be talking
about the evolution
of digital marketing
in this topic will understand
how digital marketing
came into existence.
What is the history behind it?
And what was the Major
Impact it had so
once you're clear
with the evolution
of digital marketing
will move ahead
and take a look
at what exactly is
digital marketing in this topic.
You'll understand the definition
of digital marketing followed
by which you'll also understand.
What are the mediums
through which you can achieve
a digital marketing next up we
have why do we need
a digital marketing?
So in this topic
you'll understand why
exactly digital marketing
is required next up.
We have the scope
of digital marketing
as you all know.
No scope of any technology
or any programming language
is very much important.
So we'll be discussing
about it scope
and we'll take a look
at the different types
where you'll be understanding
about SEO content marketing
paid marketing and many more.
So once you clear
with the types will move ahead
and take a look
at the challenges
that you'll be facing
while working on
digital marketing.
So I hope the agenda
was clear to you guys.
Now before we get started
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So let's get started
in this world where we have
more than hundred million people
who use social media
on a regular basis are expected
to be at least familiar
with the core topics.
Of digital marketing
in simple terms,
I would say it digital
marketing is the promoting
of products over the Internet
or any form of electronic media.
Now people consume
digital content on a daily basis
the like for example
in the beginning we
would read all the news
or the day-to-day in use
over the newspaper.
But ever since we've
got smart phones,
we've got tablets everything
is bound to the online activity.
So very soon the traditional
Getting platforms will disappear
by replacing it
with a digital Market,
which will completely
take over the industry.
There are so many advantages
which you cannot
even count guys.
Now if we talk about the history
or the evolution
behind the growth
of digital marketing,
this was first used
in the early 1970s
where a programmer
called Ray Tomlinson
sent the first email
and through this
it was established
that you can
communicate using machines.
But this was just
the beginning the Lesser.
Did they know
that digital marketing
would create a revolutionary
in the field of marketing
as a number of users increase
the landscape evolved from email
to search engines
like Archie Yahoo,
Google eCommerce sites,
like Amazon eBay and many more
and also the better
starting point for the history
of digital marketing
was in the year 1990.
This was when the term
digital marketing was first Just
in the launch of Archie
first search engine.
Now.
What is Archie Archie
is a tool for indexing
FTP activities allowing
people to find specific files.
Most of you might not know
that Archie is a very
first internet search engine.
This is when the
digital marketing term
was first used then
in the year 1993 the first
clickable web advertisement
Banner was released.
So this is also another added
weighing for all marketing
followed by which in the year
1994 Yahoo was launched
which was the first e-commerce
transaction over net market
and also in the year
1996 smaller search engines
like hot pot and Alexa
were released next in the year.
1998.
Yahoo!
Launches Yahoo!
Web search.
So in this case
digital marketing has already
been grown to one extent
and this was also the birth
of Google Microsoft.
Also launched MSN.
Also in the year 2001 the first
mobile marketing campaign took
place next in the year.
2003 WordPress was released.
I think most of you know
how WordPress Works any of
the content creators would know
how a word press is used
and also in the year
2000 for Gmail Facebook
and Google goes life.
These are the Milestones
which digital marketing
has achieved 2005.
You have YouTube being launched
and in the year
2006 it was launched
and also in the Year 2007
Tom Lowe Spotify was launched
in the year 2008 and Google
launches its first
real-time search engine results
in the year 2009 and WhatsApp
has also launched
in the year 2010,
which I think this application
is used by most of them.
What's up is also a platform
for digital marketing India,
2011 Google Plus
and Google Panda
was launched 2012 Knowledge
Graph was launched.
By Google and also
in the year 2013 Facebook
Messenger app was launched
and also this is the year
where Facebook took over
WhatsApp also in the year 2015.
There was Snapchat.
So this is exactly
how digital marketing took
the mainstream one
by one here by here.
You can see that they've come
across so many challenges
and they've discovered so many
new things the mass adoption
of the internet into everyday
life is the single biggest event
that has affected marketing
over the last few decades,
although early desktop
publishing software
in the first PCS caused search
in print Marketing
in the 1980's the computers
where a little more
than glorified typewriter
and also in the coming
few years the number
of people using the web sword
from 16 to 17 million.
So this is a very
huge number you can see
that this How digital
marketing was in the play ever
since the beginning now,
let's move ahead and understand
this concept in depth.
So what according to you
is digital marketing,
so it is just a platform
or it is just a medium
through which you can get
a lot of followers
or you can promote your product
but that's not it
digital marketing is one
of those fancy new buzzwords
that is used in the recent days.
It encompasses all
marketing efforts
that promote your product or
brand using electronic devices
or the internet it leverages
online marketing tactics such as
mainly search marketing email
marketing social media marketing
and mobile marketing
in order to connect
with the current
and prospective customers.
So if you go but the definition
digital marketing is
basically internet marketing.
It is also
referred as advertising
and delivering through digital
channels the Animals can be
social media platforms
mobile platforms email
or web applications
search engines
and websites to make
it simple for you guys
digital marketing is any form
of marketing product or services
that involves
electronic devices.
So this is a major reason
why it's been around
for more than decades.
Okay.
So now that you've understood
what is digital marketing,
let's move on and understand
why exactly do you need
to master digital marketing?
What's the need
what is the necessity
for you to learn
digital marketing?
The major reason
would be marketing has a lot
of options guys.
It is always related
to the strategies
associated with it
and also you can get creative
and experiment with
every little aspect
of the marketing campaign.
But when you compare this
with the traditional
way of marketing,
this is impossible guys the task
that you can complete online
cannot be done with the help
of traditional marketing.
So Traditional marketing firms
would be printing ads
phone communication and also
physical marketing now say
if you want to start
off your business
and you want to promote them.
You cannot go to everybody's
house knock on their doors
until I'm going
to start this project
or I'm going to work on this
would you please help me do it?
No.
Nobody in the recent
days do that.
So one platform
that you can actually put across
your views put across your ideas
about what you're going
to be doing is digital marketing
so you can actually We
get a lot of support
from the other people
who are already working on it
and also you can get
a lot of guidance.
So this is exactly why you need
to master digital marketing.
Now that you guys have
understood why this is required.
Let's move ahead
and take a look at the scope
of digital marketing
digital marketing has
several smaller divisions
that work in different
directions yet contributing
to the overall growth
of the firm basically
digital marketing is Considered
as an umbrella term
which is also known
as data-driven marketing
and operates over
the digital platform
that is the internet
for the introduction
and promotion of various
goods and services.
The future of digital marketing
is booming not just
in one particular country,
but all parts of the world
in the year 2016.
The industry was taken
by surprise with
over 1.5 lakh job opportunities
in the digital marketing.
Domain well what followed this
was an even bigger surprise
when the only first quarter
of 2017 marked close to 8 lack
of job opportunities,
the surveys were conducted
by a various forums,
which have predicted this number
to grow with digitalisation
in the nation.
Now digital marketing industry
is at its peak and the moment
due to many reasons are
these points it is flexible
since the entire work
can be done on the internet.
There is no Friction
of a particular place.
It doesn't matter
if you are at office
or you're at home,
even if you are
at your native or any place,
all you need to do is have
a device that is connected
to the internet
and then you are sorted
and it is very easy accessing.
The digital media is
no rocket science guys.
It is just a piece
of cake the newest
of all the users used to take
a minimum of few days to learn
how to operate
the digital media.
This is purely
a user-friendly medium.
It also has
high engagement ratio.
This is also
considered to be true
because the traditional media
are being completely
overshadowed by the internet
LED digital marketing
due to the high
engagement factors,
the brands and companies have
begun to give extra emphasis
to the ad campaigns
run on the Internet
or over the television
advertisements and the next
we have the job opportunities.
Like I mentioned the number
of job opportunities
in the field of Digital
marketing is very massive.
The more user engagement
the more job opportunities.
The employment sector
has seen a major share
of jobs generated by
the digital marketing domain
The Courier scope
in digital marketing seems
very attractive to masses
and that is one of the major
reason why the professionals
are learning this course
to enter the industry.
So you will for sure
get a promising job
if you take up digital
marketing course from editing.
Car now and also it helps
in getting immediate results
and advertisers running
a social media campaign can
easily measure the performance
of the campaign
in real term without waiting
for long intervals.
You don't have to wait for any
of the results that
you're looking for.
The result generation
is very easy.
So these are the major reasons
of the scope where digital
marketing is required.
Now that you've understood about
the scope of digital marketing.
Let's move ahead
and take a look at the Oops,
pretty sure most of you
guys would have come
across the types might not know
it might be the type.
But yeah, let me just talk
about the different types
of digital marketing.
So the types
of digital marketing
include SEO email content
social media and mobile.
So first, we'll start off
with learning about a CEO.
So what is seo seo is basically
a search engine optimization.
It is a process of of Optimizing
content technical setup
and reach of your website
so that your pages
appear at the top
of the search engine result
for specific keywords.
The ultimatum is
to attract customers
or visitors to your website
when they search for products
or Services related
to your business SEO
also enforces the need
for user-friendly website
valuable and engaging content
and credibility for other
websites and customers
or Visitors are to recommend you
by linking to your website
or tagging you
in our social media posts.
So in order to generate
traffic to your website,
you can follow the procedures
that are on page SEO
off page SEO and Technical SEO.
So this on page SEO
focuses on the content
that exists on the page
on the website
if you want to research
about a keyword
for their search volume
or the intend you can answer
questions for readers.
drunk higher on the search
engine result Pages now talking
about off-page SEO
this SEO mainly focuses
on all the activities
that takes place off the page
when looking to optimize
your website now talking
about technical SEO
this SEO mainly focuses
on the backend of your website,
like for example
image compression CSS file
optimization and structured data
are the different forms
of technical SEO
that can Easy
of websites loading speed
so this is about SEO
or search engine optimization.
Now that you've
understood about SEO.
Let's move ahead and take a look
at content marketing.
So this is a famous saying
called content is King.
Have you guys heard of it?
Well, yeah, you definitely have
to Quality is the fuel
that drives your digital
marketing strategies.
So content marketing
denotes the creation
and promotion of content assets
in order to to generate
brand awareness lead
generation traffic growth
and customer interaction.
So if I say content
marketing the first thing
that anybody would think
of is creation
of videos writing blocks
and infographics YouTube is
the second largest search engine
on the internet
and videos are
completely taking over
the digital marketing world.
So the content marketers
or the content creator
is make videos
that help in brand
awareness lead generation
and many more A recent
report also shows
that 75 percent
of marketers say video
conversation rates outperform
other marketing content
making videos is also one
of the way in order to get
your content to rank now talking
about blog writing
and Publishing article
on a company blog
will help you demonstrate
the industry expertise
and generate organic
search traffic for your website.
So this is exactly a how content
pocketing Works do note.
This guy's creating content
and offerings relevant content
helps your audience
to take you as a valuable
source of information.
So always make sure
that the content
is very interesting
so you can grasp their attention
now next we have paid search.
I think most of you know
what this paid search this
is also called as pay-per-click
pay-per-click not paperclip.
It is pay per click.
So this advertising refers
to the sponsored result on
the search engine result pages.
So if you search
for any of the content,
if you find the word add
below the title of the topic
that is the paid search.
So that is actually
a paid advertising guys
PPC ads are visible flexible
and effective for many
different types of organizations
with this paid search.
You can only pay
when your ad is clicked.
You can also tailor
your ads to appear
when a specific search
phases are entered
or targeted some of the channels
where you can use
PPC are paid ads
on Facebook Twitter ads and
sponsored messages on LinkedIn.
So now that you've understood
about the paid search,
let's take a look
at the social media
marketing social media marketing
promote your brand
and also the content
on the social media channels
in order to increase
your brand awareness
Drive relevant traffic.
Also generate possible results.
So if I say social marketing
what will be the first thing
that comes to your mind?
It would be Facebook
Twitter Instagram LinkedIn
and many more.
So people these days mainly rely
on the social networks
in order to discover research
and educate themselves about
a brand before engaging with it.
So for marketers,
it's not that tough
to just post on Facebook
or LinkedIn accounts
you should also,
we've social element
into every aspect
of your marketing activities in
order to create an opportunity
for sharing now talking
about email marketing major
companies usually communicate
with their audience
or customers through
email marketing emails
are basically used to promote
contents events and also talk
about the discounts
and also it helps in directing
people to the website
and also in order to succeed
in email marketing your You
should satisfy all
the core attributes like it
should be trustworthy
that is you need to generate
people's trust with the help
of an email relevant.
That is the image
would be relevant
to the topic or the subject
that you'll be discussing
about conversational.
Okay.
So always make it conversational
guys make them feel
that you're talking to them just
like a colleague even
though you don't know them.
You just have to make sure
that you're being
placed into them.
You're portraying yourself
to be pleasant be coordinated.
And across the channels
that is you need to be
on time with your
marketing males strategic.
You should always have
a strategy to drive
the customers to your website.
So now that you've understood
about email marketing,
let's take a look
at mobile marketing mobile
devices are becoming
an integral part of our lives.
And hence.
It is vital
for marketers to understand
how to communicate
on this channel effectively.
Like I mentioned you have social
media marketing all these Social
media marketing applications
can be downloaded on your phone
and also you can use SMS.
So these are the different types
of digital marketing
which is available and also
finding the right method
for your business is
the key to success.
So now that you
guys have understood
what are the different types,
let's move on and take a look
at the final topic
of the discussion
that is what are the challenges
that you will face
while working with
digital marketing.
So the first challenge
would be be building
an effective website.
So this is an obvious place
to start when a business
decides to go online.
The first challenge
you will be having is to build
the best website possible.
Some small-scale Industries
are already looking
for professional web designers
who can make their
websites look pleasing
and also deliver
a great user experience.
So the way your audience
experience our online presence
is a huge factor in the success
of your marketing efforts.
So this is a promising Challenge
and understanding the audience
So speaking of attracting
the right visitors
or a customers
many small-scale Industries.
Don't fully know who to Target.
This is where by a Persona comes
in handy buyer personas
are essential in
the digital marketing World.
They are semi
fictional representations
of your ideal customers.
So you need to build a rapport
with the customer and know Know
what exactly they're looking for
if they're looking for something
that your business deals
with you can actually make
a first point of contact
and also follow up
on their progress and
the next thing would be
creating valuable content.
Even if you have
a small scale industry,
which has a good-looking website
without valuable information.
Your marketing won't deliver
results as expected content
that is targeted
and relevant to your bias.
Persona can attract
the right way.
A toast to your site.
Ideally that's a lot
of content to create next up.
We have promoting content.
Even if you're creating
an awesome content
and deliver your value
or ideas to the readers.
There is another component
that is often overlooked
that is promoting the content.
There are several ways.
You can feel your content
distribution all of which you
can take up some substantial
amount of time to do
that is social media.
This is one of the best Forms
where you can actually
promote your contents
like Facebook Twitter LinkedIn
YouTube and also email.
So this is about the challenges
that are definitely
hurting the businesses.
Okay.
So with this we come
to the end of this discussion
on what is digital marketing.
I hope you guys are
clear with everything
that has been discussed
in this session.
And also if you have any queries
related to any of the topics,
feel free to reach out to us,
and also please do put
them up on the comment.
Symbols and we would get back
to you at the earliest.
Don't forget to like
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So that's it from my end guys.
Thank you and happy learning.
I hope you have enjoyed
listening to this video.
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