Videos you either hate making them, you don't
know what to make them about or you just don't
have time to make them.
Those are the three biggest objections I get
to why people don't make videos and you are
missing out on a lot of customers and sales
by not making enough videos.
So in this video I'm going to show you exactly
what to do to help save yourself time, so
that you know what videos you should be making
and to help you get over any fears that you
might have.
I'm Tracey Matney, I'm the founder of Restaurant
Victory and Victory Points Social where I help
businesses get more fans for their brand and put more 
bills in their till through social media targeted
advertising and chat marketing.
Subscribe to my channel so that you get notified
whenever I post helpful videos like this about
Facebook and Instagram ads for your local
business.
So first I want to talk about how busy you
are.
I get it, I really do, I've worked with local
businesses since I was 16 so I understand
what it's like to be a business owner, you're
making menus, you're dealing with staff no-shows,
you're dealing with the finances of your business.
You don't have time to sit there and figure
out how to make videos.
So I'm going to make it super easy for you.
I'm going to let you in on a little secret.
This video I'm making right now today, I decided
to make videos because I already had my hair
and makeup done, I have a list of content
that I have written out on a sheet of paper,
and I have this list so that whenever there's
a day that I can batch a bunch of videos then
I will make them.
You might notice that in another video I was
wearing this, over.
So you can go back and look at another video,
I'll just link it right here you can click on it,
where I'm wearing this over it, so that you
can see I'm making the same videos on the same day
and all I had to do was just change my shirt.
So that's one little hack.
Just batch your content, do it all in one
day.
Make a list of all the videos you're going
to make, change your shirt, or don't change
your shirt and just wear the same thing.
Especially if you work at a restaurant or
a business that has like a logo polo, just
wear the same thing.
Make a bunch of videos and edit them all later
so that way whenever you're ready to post
one all you have to do is just pull from your
library of videos you've already made.
Another thing I would try to do is, don't try to
make videos that are maybe as long as this
 
You don't need to make long Youtube videos
to be able to reach out to people on Social
Media. Like, 1 minute is fine, 1 minute is
good enough.
All you've got to do is take 1 minute clips
maybe of your customers, of your staff, maybe
of you telling your story, in fact I have another
video that breaks down a little bit more about
what to make your videos about.
Another thing that you can think of is just
use stories.
Those are 15s, literally just grab your
phone and hold it up, hold down the button
make a little video.
Walk around your business, talk to customers,
talk to your staff.
Maybe give them a heads up first. And just
let go and add your location and Boom! it's
on stories.
Just make videos, it doesn't need to take
a lot of time.
You just need to make sure that you're doing
it.
I would recommend doing at least one video
every single week if not one video every day.
I get that you're probably thinking that Oh,
I don't have time to do that!
But you will if you batch your content.
So the first step is to get out a sheet of
paper jot down all the ideas that you have
for videos that you could make, maybe stick
it next to your computer or stick it next
to your wall in your office and that way whenever
it's time for you to make a video you just
go to that list and go, OK I'm going to make
these 5 videos.
You can do 5 videos in 15 mins and then boom,
you've got content for the entire week in
15mins.
Now it's going to take practice, so that brings
me to objection number 2 - I always hear people
are like "oh, me on camera!?
No, no, no, no I'm not good on video.
I'm not good on video.
people don't want to see me.
OK.
It is so wrong that people don't want to see
you.
that is not true, that is a lie you're telling
yourself.
People do want to see you and I always tell
people this that people buy from people, they
don't buy from businesses they buy from you,
they want to see your face, they want to know
who they're supporting.
When they go to your restaurant or your local
business they want to see the person behind
the business because people want to put their
support in somebody, not so much in a product.
OK, so it is important that people do see
you.
So if you're feeling insecure about that,
I understand and you might be surprised to
know that I actually still get nervous whenever
I go live on Facebook, even though I've been
doing it for literally 5 years I've been doing
live videos on Facebook.
I had to go check the other day, how long
have I been doing Facebook live videos?
So if you're feeling a bit nervous, just know that
everyone gets nervous, even people that have
been doing speaking for a really long time.
So don't worry about how you're going to come
across, trust me, you are your own worst
critic.
You just need to come across as someone who
cares about people, who cares about your staff
and your customers and that you are there
in business.
It's really that simple.
So don't worry that much about how you sound
or how you look, your message is way more
important than your appearance.
So that 3rd thing I was talking about?
You're not really sure even what to make a
video about.
Click this link right here you can watch this
video and that's where I break down what exactly
you should be saying for your restaurant to
make sure that you're making really good videos
that people actually want to watch and that
you're going to be able to get tons of likes
and engagement with.
So I hope that if anything, you feel compelled
to at least make 1 video a week.
Will you do that for me?
Will you just make at least 1 video a week.
Just find time to make one and after that
you're going to start to get some engagement.
You've just got to do it consistently over
time and you're going to start to get more
and more people.
I do want to show you 1 pizza place up in
New York and I'll link it here in the description,
where this guy does pizza making with him,
like every Sunday night or something, and
he actually goes live and he gets thousands
of people watching him, and all he's doing
is making pizza in his tiny little pizza shop
in New York.
So it's probably like 200 square feet and
costs a million bucks a month to rent, but he's just
doing Instagram live and gets tons of people
watching him.
And it's nothing fancy, he's literally just
making pizza and he does the same thing every
week.
He just talks to the camera, he'll walk around
the restaurant and show people.
I would recommend doing something like that.
Get yourself a following by being out there,
by showing your face, people want to see you.
They care and they want to do business with
you as a person.
So if you don't even want to think about what
videos to make or what posts to do, just grab
my restaurant social media content calendar.
We've got theme days, tons of different ideas for
videos and posts and I've even got some printable
friendly pages so that you can plan out your
content for the month.
Just click on the link below.
I also have a full video training on how to
get more customers and sales for your restaurant
at restaurantvictory.com so just go to restaurantvictory.com
and you can sign up to watch my 30min free
training.
It's quick, straight to the point, there's
no fluff in that video, just go there and
watch it and if you have any questions, I
look forward to chatting with you soon.
Here's to next time when I can help you get
more fans for your brand and  more bills in your
till. Talk to you soon!
