- In this episode of Mwah TV,
the first part in a
three-part miniseries special,
today we're gonna be looking
at the hottest trends of 2020.
If you wanna be in the know when it comes
to aesthetic trends
and how this is gonna impact
photography in your business
over the coming year,
then this is 100% the episode for you.
Hey, it's Laura here.
Welcome to another episode of Mwah TV.
I think before we get going,
that you should definitely
subscribe to the channel.
If you hit the bell when you do that,
you're gonna get notified
every single Friday
when a new episode comes out.
Last week on the show,
I told you that I was gonna be doing
a three-part miniseries special
to take us over the festive break
so that you can begin the new year
with all of the hot
trends you need to know,
maybe do a little bit
more research on ready
to make 2020 a killer
one for your business.
Now, I've spent hours and
hours doing lots of research
for this one.
So this one is all about
saving you a whole lot of time.
These are some of the wider trends
that I wanna go into in
this part of the miniseries
and it gives you an overall idea
of how things are shaping up
in terms of trend predictions
for next year.
In the second part of
this three-part special,
I'm gonna be deep diving
on my most favourite trend prediction
for 2020 and then in our final part
of the three-part special,
I'm gonna be going in on how
all of this aesthetic stuff
is going to affect human behaviour.
Or so we predict, we'll have
to wait and see, of course,
until next year to see
if any of it came true.
(chuckling)
Let's go.
The first idea I wanna
talk to you about today
I've named hyped concept.
And I don't know if this
is because we're all
in a celebratory mood
because we're entering
into the new decade,
I think probably if you
go through the annals
of history, you can see how
people predict the next decade
with these big statements.
Beginning of the '60s,
beginning of the '70s,
that kind of thing.
I think we can definitely see that
in some of the trends that we
have coming up for next year
in an aesthetic way.
A lot of people in the design space
are ushering in this new era
of what a cyberpunk colour scheme is.
Now, what this means is intense colours,
neon colours, very vibrant colours,
colours with a bit of a
hologram quality to them
if you can remember stickers and stuff
from the '80s that we all had.
That kind of colour way is
predicted to be massive this year.
It also has a bit of a vibe
around all things to do with space age.
I think we all see that
going into this new era
is gonna be filled with things
that we can't even begin to conceive.
And when we're in those times,
history has shown us that we tend
to go into this space age look.
Metallics, metallics with colour,
be prepared to see a
lot of that this year.
I've already predicted how
this is gonna affect headshots
and particularly personal branding.
In fact, we've seen some of my
clients already jumping on this.
And I'm talking about
green screen photography
with a beautiful colour
gradient behind them
and having that adaptability
so that if we all start
wanting to look like robots,
those clients in particular
are gonna be ahead of this trend
because they can simply put themselves
onto a metallic holographic
cyberpunk colour way.
If you're watching this episode
and you're a little bit frustrated
that I'm gonna be doing
these trend predictions
over the festive break,
then don't worry, all you need to do
is subscribe to Annals and Apertures.
There's a link to do that
in the show notes below
and here's the link now
coming up on the screen.
So when you subscribe to this list,
I'm gonna make sure that
you get emailed a link
to this show as well as a
little bit of a blog breakdown
so that when you come back to work
at the beginning of the New Year,
all of these ideas are in one place ready
for you binge them.
Next up then is the
idea of the layered look
and in photography, this
is exactly what I mean.
I've already hinted at.
We're cutting people out
so that we can put them
on a conceptual background
or onto a gradient background.
That layered look in terms of design
and overall aesthetic
is gonna be massive this year.
We've seem some big fashion houses jumping
on the idea of paper collage
which of course, is a
very layered concept,
to graphic designers using isometry
to create a 3D effect in the way
that they create their designs.
It could be that the way
that this trend evolves
in terms of photography
is that we're gonna see
more and more brands
and my clients coming to me asking
to be perfectly cut out
in a dramatic lightning scape
so that they can then be layered on top
of a customised illustration
and the illustration is then put on top
of another photograph of a wall.
So you can imagine somebody
flying through the air
perfectly lit with this kind
of pretend on-brand graffiti behind them.
I think something like that is probably
gonna get into the
market later on the year
but if you wanna be ahead of the curve,
that's the kind of thing
you should be thinking about
if you're planning headshots photography
or a new website redesign in 2020.
This flows on through then
to product photography
and in particular, cut-out
product photography.
So if we're not selling the
person behind the business
and in fact, it's the thing
that the person behind the
business has manufactured,
you can also expect to see that cut-out.
Taking this one step further then
is anatomy of a product.
So you can imagine that
you're gonna see animations
of beautifully shot product photography
so that I don't know, like a bottle
will open in front of your eyes
and then the thing will
squirt out of the bottle
and it'll be on a repeat
when you go on the website.
Or it will be a fully deconstructed item.
Imagine food, so a
deconstructed sushi roll
where the fish is floating
or wasabi's floating,
seaweed's floating but you
can see how they all compact
and go back together.
This is gonna be really interesting
in the way that product photography
is going to advance
but it's still built onto
that layered aesthetic
that I just told you about.
Last big idea I wanna leave you with then
before we all sign off
for the Christmas break
is this idea of provocative optimism.
So in last week's episode,
you saw me sharing how brands
have worked on being very emotional
and almost trying to
bring out intense emotions
in us as a response as
a way to grab attention
in a more noisy climate.
Provocative optimism is like this
but in a much more jubilant
and celebratory way.
So this has been brought in
from fashion primarily so far.
We've seen these giant
big bold silhouettes.
Very vivid colours, pleats,
that goes with the layered vibe
and we're seeing this idea
of celebrating that we
all got in the 2020s
and it's kind of a loose
idea at this stage I think
and that's probably intentional
'cause we're not sure of
which way it's going to go
but things are bigger and brighter,
more bold, more colourful.
Think about this energy
and what that stirs up for you in you
and your brand for next year.
Before we sign off,
I want you to comment below
and tell me which of these big ideas feels
like the right one for
your business aesthetic
and maybe share what kind
of ideas you're starting
to develop when it comes to
how you might implement them
across the rest of your
business over 2020.
I'm signing off for Christmas now
but don't worry, I will be here next week
with part two of this three-part special.
You go away and formulate on those ideas
with lots of cheese and a big cocktail
and I will see you next week.
Mwah.
Now, before you go anywhere,
don't forget to subscribe.
Mwah.
