[MUSIC PLAYING]
SYDNEY THOMASHOW:
Today, we're announcing
a new logo incorporating the
Android robot, a new color
palette, and a visual
identity system.
It will start rolling out
with the Android 10 very soon.
What we're announcing today is
so much more than just a logo.
It's actually a reflection
of the past decade
because we've drawn so much
inspiration from our past.
AUDE GANDON: This new brand
developed first by, kind of,
looking at what is at
the core of Android.
And the core of Android
is for everyone.
There's the fact that it's
a brand which is very open.
Building for everyone
means the same
that it meant nearly 11 years
ago, which is making sure
that the mobile technology
is available to everyone,
so different price points
available globally.
It's a very important
value because it
is the reason of
being and the reason
of the success of Android.
When we look at redesigning a
brand and its visual identity,
we always need to make sure that
we stay very true to its DNA.
And obviously, a very
big part of that DNA
is that we love
the Android robot.
SYDNEY THOMASHOW: We have
updated the Android word mark.
And so that has become a little
more modern, thin, geometric.
And actually, for
the very first time,
we've pulled in the Android
robot into the logo itself.
We in the Android community
really love the Android robot.
And it's actually something
we drew a tremendous amount
of inspiration from.
So you'll see in the shapes
in our visual identity system,
they actually reflect
the same radii and shapes
that you'll see in
the Android robot.
AUDE GANDON: Accessibility
has always really
been at the heart of the
Android brand mission,
hence the importance
of "for everyone."
SYDNEY THOMASHOW:
We knew that we
wanted to stay within
the family of green.
But unless you use
a very dark green,
it's hard for some
people to see.
So we developed a much
more robust color palette,
allowing for us to
design for accessibility.
AUDE GANDON: The darker
colors and the range
of colors that we're bringing
in means that we can really now
have all of our communication
accessible to all.
I would like the broader
Android community to take away
that we care about
this brand, that we
want this brand to continue
to evolve and to innovate
for the future, for the
next 10, 15, 20 years.
We're completely ready.
We have all of the energy.
And we cannot wait to continue
to write this amazing story
with this community.
[MUSIC PLAYING]
