What Is a Customer Loyalty Program?
A customer loyalty program is a rewards program offered by a company
to customers who frequently make purchases.
A loyalty program may give a customer free merchandise,
rewards, coupons, or even advance released products.
We can look to Sephora for a great example
of a customer loyalty program.
This popular cosmetics company uses a simple
point-based system by rewarding customers
with points for every dollar they spend.
Shoppers can then redeem their points for
free beauty products at checkout.
Or there’s Amazon Prime.
For a set yearly fee, Prime customers get
access to free shipping, exclusive content, and more.
Customer loyalty incentives help retain customers
and turn them into vocal advocates.
