Welcome friends.
I am Dr. Rajat Agrawal, a faculty of Department
of Management at IIT Roorkee.
I welcome you all to this NPTEL course on
innovations, business models and entrepreneurship.
The course will be of 8 weeks duration and
is journey of innovation will be very interesting
because we will be discussing how to develop
ideas which will nurture into business models
and leading to entrepreneurship.
The business models are also going through
a phase of innovations and therefore innovation
is required right from the stage of idea generation
to the stage of entrepreneurship and this
course will help us to understand the process
of innovation at each stage of this journey
of entrepreneurship.
Hello this is Vinay.
I am also a faculty with Department of Management
Studies, IIT Roorkee.
As professor Agrawal said innovation is inevitable.
Everyone is innovating a puchkawala to a rikshawala
to an industrialist to everyone and every
product domain every process domain everyone
requires innovation, it is inevitable and
entrepreneurship and innovation they go hand
in hand.
So we have designed this course and executed
this course with a perspective wherein innovation,
entrepreneurship and business models are seen
together with reference to product, processes
and marketing.
And in due course you will understand all
the 3 aspects separately as well as in association
with each other.
It is very important to understand that when
we are doing innovations we also need to develop
mechanism to protect those innovations and
therefore this course will also discuss important
thing like intellectual property rights.
Once you develop IPR then how to manage those
IPRs, how to audit those IPs, those things
will also be the part of this course.
Because it is always not necessary that you
do things on your own innovation, you can
transfer the technology, you can license the
technology and through that also you can generate
revenue on the basis of your innovation.
So the course is going to have business models,
innovation and use of IPR for all these things.
So we welcome you again and we look forward
to have a very enriching learning experience
during these 8 weeks.
At the end of the course, we will have a certified
examination so that you can get proper certification
of participating in this course.
So thank you very much and look forward to
have a wonderful journey of 8 weeks.
One thing I just wanted to add while learning
this you would also go through a process of
insight development, design thinking and strategic
implementation.
Wherein we would talk of competition and no
competition through red ocean and blue ocean
perspective as well that would be exciting
for everyone to learn how red ocean and how
blue oceans they work actually, so welcome
again.
Thank you.
