With over 5,000 stores in the U.S.
and over $500 billion in revenue,
Walmart is officially the
biggest retailer in America.
If you're going into Walmart,
you're on a treasure hunt
to find the best bargains out there.
And while you're busy finding good deals,
you may not realize that
Walmart uses sneaky tactics
to make you spend more money
than you were initially intending.
Once you enter Walmart, you're greeted
with big shopping carts,
mentally preparing you
to fill it all up with things.
And then, you're bombarded with
huge signs with price tags.
This might be obvious, but these big signs
can be spotted very easily
and people are more likely
to gravitate towards them.
But something that may
not be so obvious is this.
The actual price tags follow the good old
psychology marketing
strategy of odd-even pricing.
Prices like $4.93 and
$6.84 are just below whole numbers
like $5 and $7, making the
prices seem like a bargain.
Since we're trained to read left to right,
when we see $4.93, most
would think it's $4
as opposed to $5.
While you're roaming through
the aisles of Walmart,
you'll also spot their Rollback prices.
This is how Walmart advertises
a lower price on an item.
But a Rollback item is not quite
a clearance or a sale item.
It's an item that has
been lowered in price
for other reasons, like
overstock, for example.
Rollback prices only last for 90 days
so when customers see that tag,
they may be more likely
to purchase the item
because it's a little
cheaper than it was before
and you don't know how
long until it'll Rollback
to the original price.
You'll also see the words
"Everyday Low Price" plastered everywhere,
constantly reminding your subconscious
that you're getting low prices at Walmart.
We spent almost two hours at this Walmart
and saw probably over 100 of these signs.
You might see something you
weren't intending on buying,
like chocolate, for example,
and buy it anyways because,
as the signs constantly remind you,
it probably costs less here
than at your local store.
And that's another thing.
It feels like Walmart has everything.
Fishing rods, bicycles, cleaning supplies,
sporting goods, clothing,
food and beverages.
You name it, Walmart has a wide range
for you to chose from
so you're bound to find
something you'll buy.
Not only does Walmart tend
to have a wide selection
of a particular product,
their giant layouts also make it possible
to have everything you need
related to a particular product.
Let's say you're going to Walmart
to get a tent for camping.
You'll likely stumble across
something else in that section
that you might have forgotten about
or think you might need, like a lantern
or impulse buys like
an extra sleeping bag.
We also can't forget
about the seasonal items Walmart offers.
It's January, so you know Walmart
is gonna be stocked up
with Valentine's Day goods
for you to buy, reminding
you the holiday is coming up
and that you might as well take care of it
while you're there.
Just look at all these items.
Heart-shaped trays, cute paper cups,
wine glasses with cheesy phrases.
There are just so many
items for Valentine's Day
that you didn't even know existed.
And because Walmart is
more of a one-stop shop,
people have this mentality to stock up
on bargains in one trip,
spending hours roaming through the aisles.
The music they play is partially to blame.
Ever notice the type of
music that's playing?
It's usually calm, soothing, and slow
or sometimes, top hits from the radio.
Either way, the music they play
are designed to make you spend more time
in the store and hopefully
spend more money, too.
But even if you are aware
of all these sneaky tactics,
you may still end up buying
more than you intended to
because you just can't beat
those everyday low prices.
88 cents?
Are you kidding me?
Oh, we gotta get that.
And there's like six
champagne glasses, too!
