Connecting with the right audience on YouTube
is hard.
And it’s even harder when you’re also
trying to connect with video audiences on
Facebook, Instagram and Connected TV at the
same time.
At Pixability, we built an advertising platform
powered by data science that makes it easy,
perfectly matching audiences with your brand.
Even finding audiences you didn’t realize
you had.
Here’s how it works.
First, we filter out the video inventory that
isn’t suitable for your brand.
We do this by adding layers of exclusions,
so your ad appears where you want it to appear.
Next, we build in Pixability’s unique, contextual
audience targeting, that’s based on more
than just the content they’re viewing.
It’s deep demographics.
I’s apps they’ve downloaded and sites
they’ve visited, It’s purchase intent.
You may say you want to target parents in
the U.S., who love music and have downloaded
gaming apps.
This is where many platforms stop.
But we take it a step further by breaking
your audience up into hundreds of nano-segments.
Each with it’s own unique combination of
attributes.
We could break it up by gender, age, and location
for example.
So we can find the segments with the best
combinations, that matches with your creative.
Then, the magic happens.
Using machine learning, our platform automatically
optimizes the campaign, and optimizes, and
optimizes.
Performing over 37,000 optimizations every
day across all campaigns.
Something that other video ad platforms would
need 10 people, for 38 days to do.
And the performance still wouldn’t be where
it should be.
The results are, well, they’re just better
than what you’re used to.
Deeper audience engagement.
More store visits, if that’s your thing.
Higher return on your advertising spend.
But most importantly, more love of your brand.
We measure all this love using KPIs that matter
to you.
Then, present it in the best cross-platform
video advertising dashboard in the industry.
So you can watch the love grow, 24 hours a
day, 7 days a week.
Pixability: Audience discovery, powered by
data science.
