- Loyalty & Reward Co, recently attended
the first ever, blockchain
loyalty conference
in Chicago, called Loyalty Live.
One of the main questions coming out
of that conference was, does blockchain
have a meaningful role to play in loyalty?
Let's explore this a little bit further.
Cloud Union's Wonder Rewards, is an online
affiliate program,
with 10 million members,
across five countries.
They are now exploring
moving their rewards
platform to the blockchain, because their
ultimate goal is a major
coalition loyalty play.
And they believe that tech offers greater
transparency and more
flexibility at a global level
once their points currency is tokenised.
Transfer of value can
then easily take place
without any involvement
of the banking system.
Another interesting one is DigitalBits,
which is putting a lot of working into
a platform, designed to convert a bunch
of diverse loyalty program currencies
into a single tokenised currency,
making it interoperable.
At scale, the result would be enhanced
mass market liquidity, across thousands
of different points currencies
and higher perceived
value by the consumer,
resulting in improved engagement.
Hooch is a hospitality perks app, providing
it's 200,000 users, with discounts
at over 100,000
restaurants, hotels and bars.
Interestingly a company called TapCoin,
is taking this experience
several steps further,
by a blockchain, and rewarding users
for everyday purchases they're already
making through the Hooch app.
Why blockchain?
Because it will allow Hooch to manage
millions of micro-transactions
more efficiently,
and engage directly with the consumers
by rewarding them with a Tap crypto token,
for certain actions in a true one to one
marketing model.
So, in our opinion, strong use cases
absolutely do exist for
blockchain and loyalty.
It's only a matter of time until the
commercially demonstrated use is
compelling enough for others to
jump on the bandwagon.
To read more head to blockchainloyalty.io,
a global resource centre for all
things blockchain loyalty.
