Good George started
off with three mates.
They wanted to open a brewery here in Hamilton
and see people really actually start to enjoy some good locally brewed beers.
Our brewery is based in an old church and that church also helped provide the name for the brand as well.
The reason a growler is called a growler is when you crack a growler open there is a nice big growl of it releasing that fizz inside of it.
However with a smaller bottle it's not so much a growl
as a squeal so it got the nickname the Squealer.
And when we started labeling them we originally
sold and labeled as a one liter bottle.
We were importing this bottle out of U.S.
and in the U.S. one liter isn't a measure of volume.
We didn't have a one liter bottle,
we had a 32 ounce bottle so 32 ounces is 946 mils.
We're always trying to find new ways
to keep our beer fresh
and the Squealer really helps because it helps to slow
down a process called oxidation.
Based on the size of the volume of beer that we have in there compared to the smaller amount of head space
that we live at the top of it, it really helps
to keep the beer fresh for that little bit longer.
We are always looking for new and exciting ways
and different types and styles of beer
that we can brew to excite our customers.
One of the ways that we do that here at
Good George is we collaborate with other
local Waikato and Hamilton businesses to
brew beers with them.
In the past we have collaborated with local coffee roasters Rocket Coffee and we did a coffee IPA.
and we've also worked with Donovan's
Chocolate who are local chocolatiers.
We did two rocky road stouts last year with them.
We've got a fire truck here a Good George.
It's a beer delivery vehicle.
The fire truck has been remodeled since we bought it.
It's got a couple of taps on it
but also has two 1000-liter tanks
installed on the back of it as well.
A lot of our local based Good George bars now use
tank beer. Tank beer is beer at its absolute freshest.
It's just completed
product straight into the back of a fire truck
and then transported
out to those local bars.
Why have a brewery and not invite people to come in
and see the  place and really enjoy it
and have some fun with us as well, while we do that.
You know, get to hear the story about Good George
and how we started and they'll get to see and learn
how we brew the beer as well.
You get to go through a brewery so why not enjoy some beers while you're doing that too?
Attached to our brewery, as
well, we've also got a bar and our dining hall.
It's quite a cool experience too
because it's right in the brewery
so you can sit out on the beer garden and you're surrounded by our fermentation tanks out there,
it's like you're sitting
in a stainless steel jungle basically
and you can see the brewers at work as well
you can see the guys brewing the beer.
You can sit around the bar and look across
and just watch as they brew it.
And you get to experience the sights and the
smells, as well, of a brewery.
We like to be unique in what we do.
We don't want to follow the trend.
There are new breweries opening up all of the time
here in New Zealand at the moment
so you've got to be different and you've
got to put yourself out there
so we always try to find new and exciting ways,
innovations, I guess, as well,
to make ourselves different from the rest of
those other craft breweries.
Copyright Nomadic Frames 2017
