JARRETT MILTON: A lot
of people think the idea
of vegan barbecue is crazy.
Once you taste that sauce,
once you taste all of our food,
there's no turning back.
Mm.
Mm.
So a buddy of mine, co-owner
Courtney Lindsey, and I said,
let's barbecue vegan food.
And believe it or not, everyone
who comes up and believe
it's crazy at first absolutely
loves the food that we
have that's a vegan barbecue.
It tastes just like meat.
It really does.
The food is amazing.
Like, you can tell the
smoky flavor to it.
Delicious barbecue.
If you tell the difference,
you're telling a lie.
[LAUGHING] It is delicious.
Mm.
In Texas, everyone
loves their spare ribs.
They love beef ribs, pork ribs.
They love to see the brisket
with the rings on it, right?
So when they come
up to our truck
and they don't see
any of those things,
but they smell the
sweet wood burning,
they see the fire crackling,
hear it crackling,
we'll get that sample away,
and people just go crazy,
like, oh, I didn't miss a beat.
I can eat this and then get
the same satisfaction I get
from a traditional barbecue.
Once we find out it was
vegan, we were about to leave.
And the guy says,
well, hey, before you
leave, just try a sample.
And it was absolutely great.
With the traditional
meats versus
the plant-based proteins,
they're prepared
a little different.
We have chopped veef, which is
a substitute for chopped beef,
which everyone knows.
It's made out of a soy protein.
We also have links,
and that's a pea
protein for those who are not
thrilled by the soy product.
We take the time to break
down every meat we have
and put our seasoning
inside of those meats.
We use a wide
array of seasonings
and then put it on the smoker.
We believe that
our food is just as
good as any traditional
barbecue you'll have out there
in the city of Houston
and the state of Texas,
down South, United States.
Don't knock it
before you try it.
The vegan barbecue is excellent.
The sandwiches is good.
And you think
you're eating meat.
JARRETT MILTON: Right
now our most popular item
is the baked potato.
Everyone loves to see the
baked potato dressed up.
And the fun part
about the baked potato
is you can also put not
just the beef, but the links
inside of the baked potato.
With any of our sandwiches,
we take the bread.
We take that bread.
We hit it with some butter.
Then we put it on an open grill.
Then we take your protein.
We take your protein,
throw that on the plate,
whether that's the
chopped beef or the links.
And we'll add a little more
barbecue sauce just for
a little extra touch of flavor.
We'll give you a sample.
And if you don't like
it, and you buy a plate,
we'll give you your
money back because we
believe in what we have.
We believe in the
barbecue sauce.
We believe in the smoked flavor
that's in the food we have.
Mm.
