The video you're about to see is the most serious video
Purple has ever created.
Why?
Because there's one thing we don't joke about,
and that's science.
Welcome to Purple.
I'm Terry Pearce.
My brother Tony and I started working on
high-tech cushioning together
about 30 years ago.
We have a lot of fun at Purple.
We have fun at work.
We have fun with science in our videos.
But when it comes to our products,
we are serious about science.
The Purple® Hyper-Elastic Polymer® works on a
principle called "column buckling."
You can see on the side the buckling of the columns
as it supports the load in a wider and wider area
to keep the pressure uniform.
I love it because the pressure points go away.
I love it because it supports my back,
and it's easy on my shoulders.
So we use science,
not only to develop the products and the technologies,
but to build the machines that mold them.
These are machines that don't exist
anywhere else in the world.
Purples Hyper-Elastic Polymer® is such a great technology.
It can be applied anywhere you need comfort.
My name is Tanner Whedon and this is Lars Hamilton,
and we invent new products at Purple.
Our job is to take what Terry and Tony have invented
and put them into products that people absolutely love.
Our greatest challenge is pinpointing
exactly where people experience pain.
So whether that happens in their daily activities,
or when they sleep at night,
we want to develop products that prevent
and alleviate those pains.
Part of that process is our prototyping and testing,
where we do rapid iterations to
involve the customer as early as possible.
And, as we create the prototypes,
we learn what that pain really is for them.
We want to make sure that every time
a person interacts with a Purple product
that they have a positive and comfortable experience.
We are never satisfied with what's out there.
We always want a better experience.
We're always going to be finding the newest materials
and developing the newest materials
to invent new products.
We create the best engineered mattresses
and comfort products in the world.
My name is Dhyey,
and I'm an Industrial Designer at Purple.
...It won't happen...
My job is to make products look aesthetically pleasing,
without sacrificing comfort and functionality.
We spend a lot of time selecting the right material.
Hyper-Elastic Polymer® is very unique in its characteristics,
and it is important to match this characteristic
with the right materials.
We go through a lot of testing periods
where we match these functions that we want
from this product into this specific material.
The intent is to strike a resonance between comfort
and aesthetic that ties in
with the experience of the product.
Does this look good?
I am Kat Anderson,
and I am a Project Manager at Purple.
Our Design Team engineers incredible comfort products.
Once it comes out of the Max Machine™,
we assemble the mattress,
we get it into the packaging and out the door.
We build our products on our own factory floor
and make sure they arrive safely
and on time to your door.
That totally rhymed. I'm a poet now!
Wow!
I told you we were gonna see some serious science.
Purple has some smart ladies.
And some smart dudes.
Their collective brains house the genius
that is Purple Comfort Tech.
Feel it.
Experience it.
Enjoy it.
It's comfortable!
Now there's only one thing left to say:
Thanks, Science.
