(electronic music)
- When you're a candidate
and you're choosing
a PhD program, the PhD
program is also choosing you.
And so the match between the candidate
and the program is really
key for the success,
both of the school and of the candidate.
- A lot of what we do here is really
to try to advance our understanding
of phenomena, things we can
see out there that matter.
And we think it's also this notion
of going after important questions
is really a distinguishing feature
of the Fuqua strategy group as well.
- We know that in the past,
big American companies were responsible
for major breakthroughs that
really change our lives.
But something happened, something changed.
We were really worried about it,
wanted to understand
why this is happening.
It kind of opened up these other questions
which are really interesting kind of
and important to answer.
We want the ultimate
truth about the universe
that we can later harness
to develop inventions
and products that will improve our lives.
And what we need to do and what we are
in the process of doing, is using
these incredible new datasets,
using the latest in machine learning
and different types of advances
in computing methodology to try
to measure carefully and then
try to unpack what's going on.
What I like most about our program
is the collaboration between
faculty and students.
We have a very open door policy
So I go and visit my advisor almost daily.
I go to his office, I don't have
to set up an appointment necessarily.
I just go talk to him, run ideas by him.
So the benefit of that is that I'm able
to get very rapid feedback
on what I'm working on.
- [Ines] Recent graduates of our program
have placed in top business schools,
including Wharton and
London Business School.
- There is a vibe at the entire university
around innovation and entrepreneurship.
It's fantastic how so
many people are interested
and that's probably a
trademark of our group.
Everyone's interested in
the phenomenon, somehow,
of innovation, entrepreneurship,
and how firms grow and prosper.
- Durham is an exciting
place to be these days.
There's a lot of action, there's
the American Underground,
there's great restaurants popping up,
it's a pretty hip scene.
- The Fuqua strategy area
is a really special group of people.
This is the right place to be
if what you're interested
in is innovation.
(soft electronic music)
