 
If we don't get connected and add value
to our customers
and help solve their pain points,
there are so many players that will
disintermediate us, and and if that happens,
we'll just be a data feed into
their services and solutions.
We've accelerated a lot. We've made some acquisitions.
We've made a lot of investments 
and a lot of it's all coming together,
and I think that we're going to see 
some fantastic, exponential growth
in our business and connectivity with customers.
It's not going to drive just digital services.
It's our whole business model. It's
creating a lot of excitement,
and a lot of people are really excited about it.
I think that's going to be great for Caterpillar if we can harvest that excitement.
The starting point is
knowledge, but what differentiates us
is the excitement and the
passion of our people.
And that's fun.
I think, whether it's non-traditional
or our own customers,
we know our products better than anybody else.
Fundamentally, we have to start out with
a great product. I think everybody that's
in the Internet of Things or
the connectivity world are the people who are
going to have more sustainable solution and are starting with a great product.
And then after that it's a
domain expertise, and then the next step
is a true business process or strategy around collaboration with the customers,
collaborating around data. It's a really deeper, richer
fully more integrated relationship 
with customers.
And I put right smack in the middle, it is is our dealer.
So it's a very different relationship 
part of the business moving forward.
It's a lot less about the technology -- we need to keep up with the technology --
but it's really focusing on the customer.
