why would I begin with something we talked about just a
few moments ago on television and and that is the question
of the penalties at the National Football League made it out
to the New England Patriots you own a sports team that
you are no stranger to being find it's a habit it's
a habit of the league handle the matter of the deflated
footballs and do you think that think that the punishment fit
whatever crimes there were first the commissioner of any professional sports
League works for the owners so he doesn't work in a
vacuum and so I think what the punishment was would really
reflected what the general ownership wanted that that's just my guess
to me as an owner the more interesting part was mowing
in terms of the actual punishment I don't give a shit
right at the NFL and so I don't know if it's
too much or too little you know I'm a Cowboys and
Steelers fan Patriots play the Cowboys week 4 so it was
just long enough as an owner I could see some of
the new ones things that happened when Robert Kraft the owner
as Tom did you do it he was out of course
I didn't do it why would I ever do anything like
that at all because that's almost like a parent-child relationship in
some respects very prano and I think mr. crab probably was
completely surprised by everything that he read which probably is the
underpinning of why he pulled away from it today from the
apiece I don't do feel yeah he's decided not to appeal
is his sanction mean with Tom Brady going to say that's
going to believe them and you know then you find out
more and he pulls you feel
Taco Bell Road and that's what turned that franchise around does
a business need a business makeover looks different than any other
business from the season ticket renewal for a 93% the highest
ever even higher after we want to Championship you know and
we continue to innovate I'm a big believer that you read on
your business everyday we can't always control the wins or
losses but we can't control the effort that goes into make
it entertaining Sports is not like any other business when you
know when you walk into an arena if we're doing a
good job if I'm doing a good job you feel the
energy you feel the electricity you can't replicate that sitting in
front of the TV now if you're asking do we need
to add different players to do anything up there there's no
template for winning the championship it's not an easy business there
there's locking Baldor skill involved and there's just no easy way to
say oh yeah we're just do a makeover and will
be in the finals next year just doesn't work that way
it's a good business if not a great business in terms of
financials but it's a good business in terms of impact
on the community you know. you stunned when the Clippers went
for 2 billion doll because they were going to be in a
position where there a tenant in there Arena so they
can build a new Arena the TV deals coming up on
Sports is one of the remaining your destination viewing shows on
television so it didn't send me at all I think people
fail to realize that you know when is the most as
a 700 billion dollar market cap and there's never been a
parade in Cupertino to celebrate it you know all the jobs
everything they create globally but when you win at 18 Windsor
parade in a Blackhawks are the Blackhawks when is there going
to be a parade in Chicago the city would have got
nuts with which you would measure other businesses Zoo Cash Ball
in owning an NBA franchise isn't it's good but not great
but make it you make it at the exit point
do you think through your entire life I hope so I
hope and longer than that right I hope I'm a holograph
coming back and tell him what to do it like a
business do you run it like a business but when you
in a traditional business when you make a decision there's one
set of factors but in this end of the professional sports
business there's a different set of factors you know when I'm
running any one of my companies when the Shark Tank the
Mark Cuban on Shark Tank I'm not getting invited to go to
hospital to spend time with kids with cancer that the
Dallas Mavericks Mark Cuban are players we're going to hospitals were
doing community events you know it is heartbreaking of times I
get asked you know can we get a Mavs Jersey this
was his favorite player can you sign it because my front
my son or my daughter has cancer and or they just
died and they want to be buried and you know Dierks
uniform that doesn't happen in a regular business in that connection
doesn't happen anywhere else and so there there's a special on
you and you have to treat it I mean I might
be response Ford but you all of North Texas owns the
Mavericks
