Hey, I'm Csaba28-day,
founder of Game of Conversions and welcome
to the first day of the Korona Proof
Your Business 28 day challenge.
And in this first video,
I wanted to talk about conversion,
copywriting, not just any type of
copywriting, but conversion copywriting.
Why?
Because at the end of the day, the aim,
the mission of copy is to get
people to do something to act.
And any other type of creative copywriting
or technical copywriting or copywriting, doesn't really cut it.
You want conversion copywriting that's
based on real actual data like
review mining, like uncovering the pains,
fears, hopes and dreams of your audience.
Like analyzing the testimonials
that people have giving you so far.
And from all that raw data use a lot
of proven copywriting techniques to come
up with messaging that's most likely
to resonate with the core of your
audience, to make them act,
make them do something, because
they'll feel that you understand them.
And I believe that in these times when
it's more important than ever that you
stay profitable, that you keep on selling,
that your marketing is as
effective as possible.
You concentrate on this conversion
copywriting because it will give you the
biggest bang for your buck, basically.
So what qualifies as
conversion copywriting?
Well, basically, any type of text that you
can put on landing pages, sales pages,
video scripts that make people sign up
for something or or sell something.
Sales e-mails or email sequences.
That's AIM is to again get people to click
through a sales page so that hopefully
they buy a course or something like that.
Now, usually in e-commerce,
I don't really see conversion copyrighting
that much because it has
a different dynamic.
So why do I say this?
It's because conversion copywriting uses
more stories, usually use more
vulnerability from you as a brand or as
a person or regarding the creation
of your product itself.
And in e-commerce,
a lot of people are using cookie cutter
ways to sell things like flash sales or
false urgency or just or just bombarding
people with a lot of emails, with a lot
of content that they buy something.
So it's all about them and it's
not about the audience itself.
What conversion copywriting does
differently is that it shifts the focus
away from the product or or from you.
And it talks about things that are truly
important to your ideal customer itself
so that you hook them emotionally.
Because guess what?
People don't buy with logic.
They don't ultimately care about
your promotion or how cool
your product is or something.
They want a benefit of it.
They want the benefit
of the benefit of it.
So how your product can solve their real
life problems and how their life will be
different and conversion copywriting
is the closest type of marketing
technique that I know of.
Death really mimics this
efficiently and effectively.
And one more thing that's really crucial
in conversion copywriting
is that you tested a lot.
You run it against current controls.
You include a lot of KPI
eyes in the whole equation.
Use a lot of data
to estimate how well it did.
So basically is just like
the scientific process.
You come up with a hypotheses,
you're tested and then you evaluated
and then you iterate it so that you can
come up with a better
hypothesis and conversion.
Copywriting is the closest thing
to conversion rate optimization or
to basically systematically
refining a marketing message or an offer
so that it eventually turns into high
converting powerhouse instead
of just shooting blanks in the dark.
So the main takeaway
of this video is this.
If you're a business owner
and you need copywriters,
make sure to hire someone who uses this
kind of conversion copywriter or or they
use direct response copywriting,
which is based on data.
Don't just hire any SEO copywriter or
creative copywriter or God forbid,
some type of wordsmith or ninja,
because most likely they probably don't
know what they're doing and they don't
have a true processed writing copy.
And as with any other type of of thing,
you cannot really expect copy to be
a jackpot every single
time on the first try.
And that's why conversion
copywriting is basically a process.
It's a process that takes time, but it has
a definite beginning and a definite end.
And if you use it wisely in your business,
either yourself or through
an outside help, through a freelancer,
then you will definitely see measurable
improvements in the in the middle
Iran and especially in the long run.
However, it can also give you a lot
of quick wins in the short term as well.
And if you're a service provider.
Freelancer or a copywriter or
digital marketing professional.
They make sure to include elements
into your own process from conversion
copywriting as well,
because it will give you more confidence,
it will give your clients more confidence,
and it will help you get better results
in more cases, which is quite
essential for your freelancing career.
And with that being said,
I hope you enjoyed this first video
of the Korona proof your
business 28 day challenge.
If you like this video.
Then feel free to like it and also leave
a comment below the video and tell
me how you relate to copywriting.
Tell me how it has impacted your business.
Because I would love to have
a conversation with you.
So stay safe.
See you tomorrow.
