Vault Brewing is a brewpub in Yardley that’s in an old bank
My brother John and I actually started this place
We were entrepreneurs at heart and wanted to be in business for ourselves
and really the idea of a brewpub came to us because it was truly being able to 
craft an experience around something and being able to deliver a product to somebody 
that’s more than just selling it, but theres a service behind it, there’s art, 
there’s a feeling and an emotion around the entire experience of walking into a brewpub, 
seeing everything being done right there, being able to experience it.
I personally love email as a form of direct marketing because when done correctly it can 
really be a connection between the brand and the end user in a really personal way. 
When you send an email it comes from someone, it comes from my email directly and so 
people can actually respond directly to the email we send out and it goes right to me and 
they do it all the time, they respond, ask questions and it’s like I’m having 
personal dialogue with 2,000 of my customers at the same time.
Trial & Error is something we came up with about a year and a half ago and it is 
basically a peak behind the curtain for our customers in order to see what we do in the brewery. 
Every brewery, or a lot of them, have labs or they have ways of determining what beers 
they’re going to brew next and a lot of that is just kept behind the curtain and no one 
really gets to see that, you just get to see a final product. 
So with Trial & Error we allow our customers to be part of that evaluation process, 
so once a week on a Tuesday we test something. We’ll take a beer and modify it in some way, 
and we’ll release a beer that is a new style and we’ll make a small batch of it and 
release it to the public for their consideration. The public feels like they have a 
connection to the brand, they feel like they have a say and 
it’s just a great way to connect with customers.
So my advice is don’t hang on to your dream and vision with clenched fists, allow yourself 
to be malleable in how you can deliver your products or experiences to your customers 
because at the end of the day you need to be able to evolve and be flexible.
