MINING'
CONTROVERSY IS
RAISING SERIOUS
PRIVACY CONCERNS.
BUT WHAT EXACTLY
IS 'DATA MINING'?
DOUBLE BOX
SUNRISE REPORTER
CHELSEA TORRES IS
LIVE FROM DEL MAR
COLLEGE WITH SOME
ANSWERS..
LIVE REM FULL
CHELSEA
HAVE YOU EVER
SHOPPED
ONLINE...OR JUST
SEARCHED FOR
SOMETHING...AND
THEN FOR THE NEXT
WEEK... YOU SEE THE
ADS FOR THAT
PRODUCT ON YOUR
SOCIAL MEDIA SITES?
THAT IS DATA
MINING.
PKG
CHELSEA
SOT
DAVID: just like anything else,
every convenience has a cost.
And in this particular case, the
cost is our personal data.
DATA MINING HAS
RECENTLY MADE
ITSELF KNOWN IN
THE SOCIAL MEDIA
WORLD. BUT WHAT IS
IT EXACTLY?
SOT
DAVID: every application that
you
use, has the potential to
collect
information about you, the
information off your computer
and share that information.
SO - SHOULD WE BE
CONCERNED WITH
DATA MINING?
SOT
DAVID: it may not have a
negative impact directly on me,
but it may be used to construct
a
purchasing profile.
SAVANA IS A
NURSING STUDENT
WHO SAYS SHE
DOESN'T MIND IF
DATA MINING IS
HELPING HER FIND
CERTAIN
RECOMMENDATIONS..
.BUT IF IT'S
SOMETHING THAT
MOST WOULD WANT
CONFIDENTIAL..
SOT
SAVANA: if I was researching a
certain health condition that I
personally have and then I got
on
facebook and then I saw a
prescription drug like a
prescription for it on my
facebook, that's completely not
okay because their trying to
sell
you their advertisement knowing
that you have that certain
condition.
AS A STUDENT...SHE
USES THE INTERNET
FOR EVERYTHING.
SOT
SAVANA: It's like, what do I do?
You're not going to go to the
library and look up, oh what
disease do I have or how do I
make this, you know you're gonna
pull out google.
DR. ABARCA SAYS
EVEN TURNING OFF
CERTAIN
PREFERENCES WILL
NOT HELP KEEP YOUR
PERSONAL
INFORMATION FROM
BEING SHARED. SO,
ARE THERE WAYS
FOR US TO PROTECT
OURSELVES FROM
DATA MINING?
SOT
DAVID: there's no way to protect
yourself, first and foremost.
Because if you're going to use
any of these apps, you are going
to have to download the app and
agree to the terms and
conditions
for use of the app.
LIVE REM FULL
CHELSEA
NOW IT'S NOT JUST
SOCIAL MEDIA SITES
USING 'DATA
MINING.' DR.
ABARCA SAYS EVERY
GOOGLE SEARCH YOU
MAKE IS SAVED BY
GOOGLE AND USED
TO HELP GIVE YOU
WHAT YOU'RE
LOOKING FOR.
EVERYTHING IS
BASED OFF OF
CLICKS, BECAUSE
THAT'S WHERE THE
MONEY IS MADE.
REPORTING LIVE
FROM DEL MAR
COLLEGE ...CHELSEA
TORRES KRIS SIX
NEWS.
happening now
animation
JENNIFER
