today I'm gonna tell you actually me and
my buddy Dan are gonna tell you how to
get successful fast I know that you guys
you know you don't want to take the long
path you want some shortcuts you know
there's there's some and I'm gonna let
Dan talk about this here
what's up Bulldogs Johnson is here from
bulldog mindset calm today we're gonna
be talking about basically modeling
right and I don't mean like you know
modeling although both Dan and I could
good yeah we could but I'm talking about
like using other people's success to
model how your behavior should be and
how to achieve success so I'm gonna let
Dan you know take it from here but but I
want to ask you you know the question
how do you get successful fast how do
you get rich fast how does that happen
well thinking even back then in my
career as I share with you in my story
before that I was trying all these
different business ideas and doing
different things right you think about
in terms of becoming successful it's
actually simpler than what most people
think okay everything that you want in
life right now someone else already has
it it's a really good point that's true
doesn't matter what it is you want you
need money you need context you need a
curve even relationship right doesn't
matter what it is resources power
doesn't matter what it is whatever you
want someone else already has it
somewhere in this world right right so
you think about if that's the case let's
take money for a second okay
money is not created money simply
transferred right okay yeah it's a value
and value exchange right right making
money is nothing more than the value my
name value exchange meaning I am trading
my product and services if I'm
entrepreneur sure I'm employee I'm
trading my time I'm checking my
expertise my skills in exchange of money
whatever it is that you want someone
else already has it right so you think
about in terms of they say money for
example alright well if it's not created
wealth it's transferred right okay yeah
so it means somebody has it how do you
get them to transfer so you look at
money as an example making money is
nothing more than a value and value
exchange sure that's all money is yeah
right on I owe you right is IIIi am
trading so I am spending money they say
I'm going to the restaurant I'm spending
money for the chef to cook this for me
and the meal being prepared right
you are trading your product and
services if your entrepreneur you're
trading your time if you're an employee
your expertise is skills in exchange of
money right it's all that is so you
think about that if that is the case if
whatever I want whatever you want in
life someone already had already has it
the what we need to do is to develop the
ability to be able to influence its
persuade to someone for us to give us
that I say okay yeah right okay
so what I'm talking about everything in
life I believe this is my belief you
don't do buy my believer is my belief
it's about closing ok because
communication equals wealth everything
is closing right as an entrepreneur when
you are talking to customers you're
closing when you're talking to your
vendors hey can it give me better terms
right right your closing right right
when you are making a video okay yeah
your closing right on the phone you are
closing you are sing go you want to date
guess what
you're definitely closing right and
you're gonna close a deal okay it's the
same you know everything that I've
accomplished in my life before that I
couldn't accomplish these things because
I didn't know how to close and when you
say close it's because you know I think
a lot of people here sales or closer
they're confused between the two so
define for me what what exactly closing
is is it selling is it the same thing is
it something more than selling no
because the thing about sales okay what
I say to word let's say you know
salesmen now what comes to mind like
it's easy for these slimy yes cost Nick
all right that's not what we're talking
about all right
that's Salesman old traditional always
just I'm talking about there's a
difference between sales and closing
okay and there's a difference between
being a closer and a Salesman okay I'm
talking about being a closer okay Steve
Jobs is a closer right okay he's on
stage presenting back then remember
iPhone oh yeah guess what it's not
kwatak presentation no he's
on stage yeah his closing millions of
people won Buffett at his shareholder
meeting he's closing on why you should
hold on to the stocks or buy more stocks
right right it's the same thing
Bill Gates even his charity work on TV
he is what closing right if you think
that you want someone else already has
it you we need to have the ability to
articulate idea to communicate our value
to influence others okay to give us what
we need right for their benefit not just
for us right and that and I think that's
one of the key points that a lot of
people miss yes and I always say and
this is maybe a bit too deep but I'll
share that with you okay you need to
think about this closing it's not
something that you do to somebody right
it's closing something that you do for
somebody right okay exactly okay
meaning that it's a value value exchange
right that if example let's say I have
this product and you would cure cancer
right okay dudes off this amazing
product but if no one knows about it how
many people I'm gonna help zero right
exactly yeah if I cannot convince the
pharmaceutical company to produce this
zero right you know I'm not helping
nobody so but if I was something good
and I know it's good for people then
it's up to me my ability to close people
to convince people that they need to do
this they need my product right a lot of
times people they have this how many
know people I'm sure you know people
who've got great products right they got
great time yeah exactly
they've got great skill sets and yet
they are not getting what they want or
not they're making the money that they
want exactly because people don't know
about them yeah people don't buy from
them or people don't trust them exactly
yeah
it's that simple oh yeah versus there
are other people maybe they have a less
quality product a less quality service
right let's qualify skill but yet they
are experiencing more success why
because they know how to communicate and
they know how to close it's that simple
that is the gap so whatever they
whatever it is that you want you want to
be more successful don't just work
on the thing you need to work on the
thing that sells the thing right okay
exactly right yeah it's not about the
thing it's right there sells the thing
and that thing is closing okay that's
the bridge if you are a good closer he
enhances everything that you do right
everything that you do I don't care if
it's you you're working in a in a
corporate job you would get promoted
faster because you get close because you
always need something from someone you
always need some someone could to
convince someone to persuade people to
do something if you're manager right if
you're CEO guess what your closing you
are closing all the time you're selling
your vision to your employees right
you're selling them why they should
perform better you're motivating that's
all closing right all this is closing
right if you are in an entrepreneur of
course you're closing all the time sure
because closing is the only thing that
brings in revenue to the company right
period
everything else is cost yeah only when
you're closing or whatever marketing
guess what marketing just another form
of closing it's just to a large audience
right it's the same like when we're
making a video this is closing right
when you are when you're communicating
an idea that people may may not be aware
of you need to first close them on why
that's a good idea okay for they do
anything right right so this ability
which is not taught in school right
exactly that's not taught in school
that's what's gonna accelerate your
success more than anything else nobody
likes to talk about it nobody even
sometimes thinks about it right which
it's all I work on you think about my
career remember I share with you
copywriting well cooperating is nothing
more closing in print exactly yeah it's
the same idea right you're coming up
with everything ahead of time or all the
objections everything that's the same
speed public speaking yeah you are you
are shifting people's beliefs you're
giving them new ideas you are educating
them that's all closing right that's
what makes me an effective teacher
because I am selling them on a new way
of being a new way of operate
sure right that's the old way of
operating is not working but if I just
dumb data or just some information on
them that doesn't create change exactly
you know the create change I need to
sell them on the idea why it's a good
idea to make that change so they want to
make that change right right so it's
like in closing you know I teach this in
in my class how do you know you're good
closer is when you convince someone when
you persuade someone maybe you're
selling a product service body and the
conversation they say thank you yeah
that's bad yeah you're good yeah that's
when you know you're good so it's that's
I think that's number one skill and and
it shouldn't just be superficial right
also it is because I think sometimes
people hear this and they hear kind of
you know message like you're saying and
they're saying oh well you're just
manipulating people oh you're just you
know you know I've always kind of said
that the difference between manipulation
and leadership it's the same exact skill
it's just whether it's your benefit of
their benefit hundred percent right so
what would you know how do you address
that when people say that oh you just
you just snowed them into into saying
thank you right you know I believe the
only difference in persuasion in versus
manipulation mm-hmm is intent right
that's the only difference yeah
if you are doing it for your agenda for
a selfish reason you manipulating people
that shame on you
but if you are doing it because you know
this is what helped them right I'll give
you a perfect sample people tell well I
don't want to sell people dead and
something they don't want they don't
they don't want to do I don't want to
sell something that either all right the
tempo I use do you think it's a good
idea to sell someone who is a smoker to
quit smoking right yeah obviously sure
do you think it's a good idea to sell an
overweight person to go on and diet and
exercise more sure definitely even if he
or she doesn't want to do it right do
you think is a good idea to sell a drug
addict to get off drugs right yeah they
don't people don't want to do it right
but if you believe in what you do then I
believe if the your intent is pure right
then you do everything you possibly
could to close I have no problem selling
I zero guilt zero hesitation talk about
what I do home or what I do because I
believe in what I do where I believe in
myself and I know sometimes I tell
people I sit down with someone I tell
them you know what I'm gonna sell you
something that you don't even know that
you need it yet right and I'll tell them
and by the time I'm done you're gonna
say thank you and they're like what what
is going on yeah but then when they do
make a purchase and they say you know
what you're right thank you
now most people don't know now it's
gonna say one one of the things you know
that that the next pushback that I think
that people have with this as they say
well Dan yeah John you guys you're great
yeah you're doing it for me you're doing
it to benefit me sure but why you taking
money then because you know really
you're just you're just trying to get my
money are you really your why not just
do it for free just do it for charity if
you're if you're gonna just try and help
health people very simple two reasons
number one when there's no skinny game
there's no game mm-hm people don't value
something that's free for sure yeah the
more people pay for something the more
they value it whatever you pay you pay
attention when it's feed has no value
imagine John how many times you have you
ever had a chance like just sit down
with someone you give them your free
advice and try to help them
oh yeah you should pull your heart out
right right you spend all the time with
them
yeah no no but if they pay me two
thousand dollars an hour for coaching
they're they're gonna follow that
they're gonna say yeah fuckin make sure
to use it exactly difference right there
number one yeah and number two what's
wrong with making money exactly right
yeah I have no degree that's you're
projecting your value on me mmm-hmm you
have a problem with making money I don't
because money or is a byproduct of value
creation right so I believe the more
value are delivered to
money I'm Nick for sure like I said it's
a valley and Valley exchange I don't
have problem with that you do have a
problem with that right right and if you
think about in that kind of context you
think about how how money works if
making money it's a value modality
exchange and it making - a byproduct of
value creation it's like that we time
when we talk about right you've heard of
the same people talk about I think it's
a stupid thing people say about you you
may have heard of this before oh yeah I
love this so much
I will do it for free right I would do
it with no for no money yeah that's one
way to look at it but I think a more
powerful way of looking at it is I love
this so much it's the only thing I would
do for money
exactly exactly it reminds me of steven
pressfield's book war of art and he
talks about the difference between a
professional and an amateur yes he says
that you know that the amateur he does
it he doesn't do it for money mm-hmm
right he does it because it's his
passion or his his think the
professional does it because it is for
money that's one of the key definitions
that defines where the person who was to
palm with it what's a problem with it
and yeah you know what I don't blame you
because I used to think that way as well
right when I was broke well I don't want
to spend money and I want to do is I
know I want to spend money on oh I I did
all that stuff didn't work right didn't
work yeah you can argue all you want you
can be right or you can be rich you can
argue all you want then don't don't
spend a dime right don't read the book
don't attend a course but look at your
life and ask yourself which one waits
more right right you'll equal your bank
account exactly yeah yeah oh yeah and
that's a really good point to you I
think a lot of people they they're the
whole idea of closing or any kind of
anything that's anywhere in the realm of
sales it threatens them because you have
to put yourself out there to do it and
you have to overcome some insecurities
it's hard to ask people for the thing
it's hard to ask the girl the question
get reactions yeah being you know
feeling that uh you'll be embarrassed
right yeah and what
think of me by the way all the stuff is
all your internal insecurities yeah
which I think both Joanna we've overcome
where we came from for sure effort you
were the the nerdy you know colder right
overweight right that way I was being
the kid being bullied invisible kid in
school yeah and no friends to where we
are today because we we've made a
decision and say you know what we don't
want to live that life anymore right we
don't want to settle anymore what are
some of the skills that I need to
develop to be successful which part of
it is a lot of closing communication
right exactly once you have this piece
everything works because it doesn't
matter what you do yeah doesn't matter
what industry you're in it doesn't
matter what what job you're in it
doesn't matter what business you're in
it doesn't matter but you notice
entrepreneurs who who who struggle
horrible closers right yeah
Danko can close what this yet they don't
want to be pushy they don't that's why
they cannot bring in revenue mm-hmm
no company goes out of business because
too much revenue right they don't know
to break did they're not the ring makers
for the company yeah that's why they
struggle everyone wants it to kind of be
this meritocracy when the world doesn't
really work that way I you know what am
I the very first is interesting you said
about no knows who you are the very
first product digital product that
actually sold for my other company
simple programmer was how to market
yourself as a software developer and the
whole basis of it was it was my own
career as I realized I was a really good
programmer but no one knew I wasn't on
any podcast I wasn't on any YouTube
channels I didn't have a blog once I
started making those things and people
knew who I was also and I'm making all
kinds of money people are hiring me for
a few hundred dollars an hour more
before I was making fifty dollars an
hour and that was the difference was was
that was was being willing to do that
right I'll give you one last point okay
about that
if this say take programming for example
okay you know let's say on a one out of
10 you are like a nine out of ten in
terms of programming skill sure and
there are people out there they may be
like three or ten for ten you know
they're they're less skill less quality
alright but the problem is because you
lack the ability to close right so now
people out there they're hiring the
three and four programmers not as good
as you right
so you think about I'm a nine I'm 10 out
I'm 10 out of 10 and people hiring them
so I want you to think about because of
your insecurities because you lack
ability to close because your lack of
confidence right what are you actually
doing you are not closing you are
ripping people off right that's the way
that I see it you are ripping people off
because they could have had a better
experience a better service a better
product because you don't get out there
they don't know you they cannot buy from
you right you're ripping people off
you're ripping yourself off charity
earning the potential income that you
can make you're ripping your family off
because the lifestyle that you could
have provide for them right so this is
the way I look at it
clothing is not dirty clothing it's not
slimy closing is not evil closing is
Noble it's pure that's what makes the
world go if you believe in what you do
then you close if you don't believe in
what you do then then don't close yeah
that's perfectly fine that's perfectly
fine but if you truly believe in what
you do I believe then you do everything
you possibly could right yeah to close
them yeah no it totally makes sense yeah
everyone is wanting to believe that if
they build the best product they'll have
the best service that people will
identify about that there's it this and
there's no relationship we don't being
good at what you're doing getting paid
yeah there's a huge relationship between
being good at what you do being able to
close and getting paid right exactly
awesome Dan this is this is really good
valuable information hopefully hopefully
my audience has learned a little bit
about about closing note if you guys
want to learn more about about what Dan
talked about closing you know actually I
took his his actual course on this but
but there there's a better step that you
can do right now to start off which is
go ahead and click in the description
there's gonna be the first link it's
gonna be a master class a free master
class that Dan and myself are gonna be
putting on you guys are gonna want to
join that because Dan's gonna be sharing
a lot of his his secrets a lot of his
his valuable information about closing
in a lot of stuff that we've talked
about I'll tell you example is gonna
happen
you would click a link you will join the
master class it would should we be about
two hours within two hours I will
educate and empower you with some new
insights information yeah now tell you
right now and at the end of the master
class I'm gonna close you ha how like
alright I'm gonna close you right good
let's see I like it
awesome all right guys that's it I'll
talk to you next time and thanks again
Dan take care take care I like that
that's good ok did exactly what you said
