♪
CALLING ALL COFFEE ADDICT'S
AND CRAFT AFICIONADOS, THIS NEXT
EVENT MIGHT BE FOR YOU.
A BIG COMPETITION
TONIGHT, AND
HERE TO TELL US MORE ABOUT IT
ARE JENNY AND HOPE.
YOU HAVE TO EXPLAIN THIS UNIQUE
PARTNERSHIP BECAUSE IT IS
DIFFERENT THAN WHAT A LOT OF
PEOPLE MAY EXPECT.
WE ARE BOTH WESTSIDE
COMPANIES AND THE SAME WAY THAT
WE PAY ATTENTION TO CRAFTING
SPIRITS AND COCKTAILS, THEY ARE
DOING THE SAME THING WITH KRAFT
COFFEE.
WE DID A SMALLER EVENT THIS
-- A
MONTH AGO BUT WE DECIDED TO TAKE
IT TO THE DISTILLERY.
LET'S TALK ABOUT THE IDEA OF
KRAFT COFFEE.
-- CRAFT COFFEE.
TYPICALLY IT
SCORES A OR
ABOVE ON THE COFFEE SCALE.
WE ARE PART OF EVERY PART OF THE
COFFEE THROUGH WHERE IT IS GROWN
TO ROASTING AND DISTRIBUTING IT
TO OUR CTOMERS.
WE ARE INVOLVED IN EVERY STEP OF
THE PROCESS, MAKING SURE IT IS
DONE TO A CERTAIN QUALITY AND
ETHICALLY.
AT WILL BE
AT LONG ROAD AND
YOU ARE CALLING IT A THROWDOWN
BECAUSE IT WILL BE VERY FAST.
YOU DESCRIBED IT AS KIND OF LIKE
MARCH MADNESS FAST, A LOT OF
THINGS TO SEE HAPPENG BEFORE
YOUR EYES.
THERE WILL BE TWO
BARISTAS
THROWING DOWN ART AT THE SAME
TIME AND PRODUCING THAT FOR
JUDGES WHO WILL GRADE IT.
WHOEVER WINS GOES ON TO THE NEXT
ROUND AND IT IS HEAD TO HEAD
DOWN TO THE WINNER.
WE HAVE SOME GREAT PRIZES FROM
THE SPONSORS.
YOU HAVE A GREAT COFFEE
FOR PEOPLE WHO LOVE COFFEE AND
CRAFT COCKTAILS.
DNA, I KNOW YOU BROUGHT
IN SOME
OF THE DIFFERENT SPIRITS ANYOU
ARE GOING TO MIX SOMETHING NOW.
TONIGHT WE WILL
HAVE THREE
FFERENT COFFEE INSPIRED
COCKTAILS.
WHENEVER WE DO PARTNERSHIPS, WE
GET TO PLAY WITH NEW
INGREDIENTS.
-- ALMOND MILK, VODKA, AND AN
AMARETTO SYRUP.
THIS IS WONDERFUL.
I FEEL LIKE YOU ARE TALKING
ABOUT THESE TWO THINGS COMING
TOGETHER AND THEY HAVE MORE
SIMILARITIES, SPIRITS AND
COFFEE, THEN PEOPLE MIGHT
EXPECT.
ESPECIALLY WITH THE
ORIGINS
THAT WE ARE NOW GETTING ACCESS
TO COFFEE, THERE IS SO MUCH
COMPLEXITY WE CAN PAIR WITH
SPIRITS.
CITRUS NOTES, CHERRY NOTES,
THOSE PAIR WELL IN COCKTAILS.
THIS IS A UNIQUE
PARTNERSHIP
AND YOU MENTIONED YOU HAD THE
CONNECTION.
THAT COLLABORATION IS HAPPENING
A LOT.
A LOT OF BUSINESSES ON THE
WEST SIDE ARE DRIVEN TO RAISE
THAT SIDE AND GET EVERYONE ON
THE SAME PAGE.
IT IS WORKING BECAUSE IT IS
THE NEW HOT SPOT OF GRAND RAPIDS
WITH A LOT OF ENERGY AND ACTION.
PEOPLE WANT TO PARTICIPATE
TONIGHT, WHAT DO THEY NEED TO
KNOW?
ANY BARISTAS
LISTENING, IT IS
FIVE DOLLARS AND THAT GOES
TOWARD THE CASH PRIZE AT THE
END.
SAY HELLO TO ME AND YOU ARE
ENTERED.
HE SAID THERE ARE SOME GREAT
DRINKS.YOU WILL BE DOING, THREE-
WE WILL BE FEATURING THREE
COFFEE CUP TALES TONIGHT --
COCKTAILS TONIGHT.
THERE WILL BE A DJ AFTER THE
THROW DOWN, MUSIC DURING THE
THROW DOWN.
IT IS IN THE RECALCITRANT LONG
ROAD ON THE SECOND FLOOR OF
LONGWOOD DISTILLERS.
YOU ARE HITTING TWO YEARS AT
LONGWOOD DISTILLATE -- LONG ROAD
DISTILLERS.
THAT HAS GOT TO BE A REALLY COOL
MILESTONE BECAUSE YOU ARE
GROWING AND PARTNERING WITH
DIFFERENT BUSINESSES.
AND HAS BEEN REALLY GREAT FOR
US, AND HIS TWO YEARS WILL BE
SPECIAL.
WE ARE REALLY CLOSE TO FINISHING
OUT OUR KITCHEN SO WE WILL BE
ABLE TO FEATURE OUR NEW MENU, WE
HAVE A NEW CHEF ON BOARD.
WE WILL BE RELEASING OUR YEAR
CITY WHISKEY -- BEER CITY
WHISKEY.
THEN WE WILL HAVE OUR NEW
COCKTAIL MENU THAT NIGHT AS
WELL.
IT WILL BE A GOOD NIGHT.
THANK YOU BOTH.
7:00 TONIGHT AT LONG ROAD
DISTILLERS.
CHEERS, WE WILL BE BACK WITH
MORE EIGHTWEST.
♪
