10+ Logo Design Trends for 2019
Simplification
A long-term-trend, based on the simplification of forms, minimum of colors, and any other graphic elements.
Such a minimalist logo would look perfect both on the company's corporate website and on any billboard, business card, or mobile phone application.
Letter Stacking
Letter stacking is the construction of logo text in an unordinary column. Additional symbols, various contrasting colors, and other effects can also be used.
This method is far from new; It has been observed for three previous years, and it will continue to be popular.
In 2019, vertical orientation will go even further, and the texts will be complemented by icons and other graphic elements.
Lost Fragments
Removing parts of a text logo makes it more original and recognizable. You feel the influence of the negative space because our brain "adds" the missing information areas and forms a holstic picture.
The main thing is not to overdo with the removal of parts and preserve readability! It should be an instant recognition for the brain to process, not a technical puzzle to be solved.
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Focus On Details
Emphasizing a part of the logo due to the disproportion of its size or shape is an original trend, the influence of which may grow further in 2019.
The asymmetry and slight imbalance attracts attention and makes the logo memorable.
Gradient
The use of gradient provides the opportunity to obtain an interesting visual effect or a new color, giving the logo freshness and originality.
In 2019, the gradient will be actively used to give logos depth and volume.
Brand New Geometry
In 2019, logo creators seek to ruin the established boundaries and balance the rigoruos geometric design with blight colors and pleasant, unusual compositions.
They want to depict figures more creatively and boldly, without any hint of boring and monotonous design.
The whole essence of this trend is to add some warmth to geometric logos.
Roundness
Another example from the category of entertaining geometry is roundness, or rather, the creation of text, graphical and combined logos from circles and their segments.
As a result, the smooth lines of the segmented areas cause a sense of natural mobility and create a feeling of comfort.
Delusive Logos
This innovative approach is also one of the leading trends in 2019: logos seek to deceive our vision.
All this is achieved through the skillful manipulation of distortion and perspective.
Visually broken and deformed logos are the essence of this trend.
Hand-drawn Logos
Hand-drawn logos feature non-solid lines; clean, but maximally natural colors; various drawing techniques from watercolor to pencil cartoons.
Such logos are suitable for demonstrating your individuality and uniqueness both to individuals and companies that want to emphasize their creativity.
Overlapping Effect
The use of bright forms overlapping each other, is very popular this year. The new color (sometimes referred to as duotone) is created in the overlap zone of the other two, making the logo stand out.
This is a very interesting solution for companies seeking a spectacular rebranding approach. In 2019, designers will begin to fully apply all the features of this trend.
Negative Space
Anyone who is interested in logo design, probably heard about this trend in the past few years. Therefore, it is likely logos with hidden images will be popular in 2019.
Now hidden images appear more actively in the text component of the logo. Eiher the intersection of letters or the letter itself is now becoming a place to show an image in a hidden space.
Excluding something from the design, you attract even more attention to this area. Such experiments lead to a nontrivial use of negative space, turning it into a separate category.
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