- What if I told you
the future of cameras
is totally retro.
(upbeat music)
All right.
I'm so excited to be
here with my friend Josh.
We're best friends now
because we're bonding over
a technology that we
share a common love for.
Super 8 cameras.
When I was a kid,
I got to play.
My dad had a Super 8 camera.
All of our home movies
were on Super 8 film.
I thought that this was
an extinct technology,
but it's coming back.
Could you tell us more about it?
- I sure can.
Over the last few years,
there's really been an analog renaissance.
People are very interested
in making things,
in craft.
People are listening to vinyl records.
It really has started to come back.
We've seen a resurgence
of interest in film,
and that's really led us
to kind of redesign the Super 8 camera
with some new features
that I can talk through,
but really kind of get
people into film again.
- This is shooting on film.
- That's right.
- But it's not my dad's Super 8 camera.
- That's right.
- There's some stuff on here that my dad
would have totally flipped out about
if he had had it available
on his old camera.
Walk me through some of the features.
- Yeah. Let me pick it up
and I'll just kind of talk you through it.
One of the first things we've added
is a digital view finder.
It gets you a lot more
flexibility when you're shooting.
We've got the top handle.
There'll also be the classic pistol grip
which you'll be able to
attach to the bottom.
But the viewfinder is
really going to let you be
a lot more flexible with
how you're shooting,
how you're telling your stories.
The other really great
feature is this new mike.
This is an external mike.
It comes right off.
You can put other audio options in there,
but this is recording audio
and syncing it to an SD card
in the back of the camera.
After you get the film back,
you can marry up the audio with the video
and do that all in your post production.
It's traditionally been really hard
to capture audio on Super 8.
We're really excited about that.
It's going to have traditional
analog Super 8 film,
goes right in the side.
The other thing that we're doing
is we're really embracing
the spirit of our founder,
George Eastman.
He used to say,
"You push the button and we do the rest."
That's what we're going to do.
When you buy the film,
you'll be buying the processing,
you'll be buying a digital scan.
What you'll get back from us
will be a roll of film
but also a password to go to the Cloud
and download your digital
files of your film
so you can start to edit it,
post it,
share it,
and get it out there.
- This is fascinating to me
because it's marrying the
traditional film making ethos,
even to the point where
when you get that film back
you've got the finished--
- That's right.
- The processed film.
You can go through all
the old school editing,
but you also have the
digital copy you can do,
- That's right.
- All the stuff you can
do with a digital camera
and you're able to get that quality
that only film is able to replicate.
It's phenomenal that this
could be coming back.
I hear that people have had
a pretty positive response to this.
- It's been amazing.
Man it has been amazing.
I grew up in Rochester,
so to see Kodak being talked
about like this again,
I can't tell you what it means to me.
It's been so exciting.
We were getting tweets yesterday
from J.J. Abrams,
Christopher Nolan.
I mean, the film making
community is stoked.
We've had people coming in.
Amazing interactions all day
with people who are so
excited to see film come back.
- To me it's exciting that anyone
who sees the film Super 8
now knows what they're talking about.
- That's right, that's right.
- You can actually get one now.
- He's one of our biggest fans.
He loves ... He's really
excited about this.
He shot his first films
in his backyard as a kid.
He's talked about that a lot.
Super 8 has an entry point
for a lot of people into film.
It's where they start
to learn how to shoot.
That's one of the things
we're trying to do,
is make it easy for
people to rediscover film.
- Gosh. Well that's phenomenal Josh.
Thank you so much for taking the time--
- Thank you.
To sit down and talk with us.
- Thank you very much.
- I appreciate it.
Guys, remember come back
to now.howstuffworks.com
every single day.
We're breaking the coolest
stories that are out there.
You want to make sure that you
see every single one of them.
Trust me.
