>> I have heard so
much about Rockwell
and the amazing technological
work that your company does.
Can you tell us a little bit about
Rockwell's business
and the customers?
>> In essence, we are
a company that helps
industrial companies
optimize their productivity.
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>> We do that through the
application of industrial automation
and software use to
figure out how to improve
productivity of our customers.
>> So tell us a little
bit about how you're
using Microsoft tech to
do some of this work.
>> We use Dynamics 365 for
Sales and the Power platform,
and Office 365, and really
the Microsoft Suite.
We use the data and the way we
can visualize it through
the Power platform,
Power BI, to better
understand our customers,
to understand industry trends,
and then to be able to
work with our customers on
ways they can help improve
their productivity.
That's just the beginning of it.
We also use Dynamics to
engage our subject
matter experts to easily
schedule interaction with
the customers when we need
to dive deep on technology solutions,
we've integrated how we can
generate proposals
and respond to RFQs.
From our customers standpoint,
the way we use Dynamics is
really streamlining how quickly
Rockwell can bring a solution and
our domain expertise to them.
>> How are you and your company
managing through these
challenging times?
>> We support a lot of manufacturers
that are crazy busy right now.
The people making mask,
making protective equipment
for healthcare workers,
the life sciences industries.
Those industries that we work
with, it's nonstop production.
So it's helped them maximize
their production right now.
For the industries that have had
to throttle back a
little bit, it's like,
let's look at how as
they ramp back up,
we can help them do that most
efficiently and effectively.
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