GET OUT OF CONTROL.             
>> JEFF ROSSEN IS GOING TO SHOW 
US THE NEW TECHNOLOGY.          
GOOD MORNING.                   
>> GOOD MORNING.                
THIS CAN HAPPEN IN AN INSTANT.  
YOU'RE SITTING TOWN FOR DINNER  
IN A RESTAURANT, GROCERY        
SHOPPING.                       
WE'VE SEEN THE VIDEOS, A CAR    
COMES CRASHING THROUGH THE DOOR,
EVEN THE WALL WITHOUT NOTICE.   
NEW CRASHES OVER THIS PAST      
WEEKEND.                        
ACCORDING TO THE STORE FRONT    
SAFETY COUNCIL, 60 CRASHES A    
DAY, WITH MORE THAN 4,000 PEOPLE
INJURED.                        
AND UP TO 500 KILLED EACH YEAR  
FROM THIS.                      
THIS MORNING, WE'RE GETTING AN  
EXCLUSIVE LOOK AT NEW           
TECHNOLOGY, DESIGNED TO STOP A  
MOVING CAR BEFORE IT HITS YOU.  
NEW YORK.                       
WATCH THIS MINIVAN BARREL       
THROUGH THE ENTRANCE OF THIS    
CONVENIENCE STORE.              
THIS MAN IS PINNED BETWEEN THE  
AISLES.                         
HE ESCAPED INJURED BUT ALIVE.   
IN TEXAS, ANOTHER OUT-OF-CONTROL
CAR, PLOWING THROUGH THE DOORS  
OF THIS CONVENIENCE STORE.      
THIS BOY IS ABLE TO WALK AWAY.  
AND IN CALIFORNIA, THIS CAR     
SLAMS INTO A GROCERY STORE,     
MISSING THIS CUSTOMER BY JUST   
INCHES.                         
IT HAPPENS ALL OVER, EVERY DAY. 
CARS CHARGING INTO STORE FRONTS.
FROM BEAUTY SALONS, TO          
RESTAURANTS.                    
EVEN BRINGING DOWN AN ENTIRE    
BUILDING.                       
MANY OF THESE ACCIDENTS HAPPEN  
EVEN WITH CRASH BARRIERS        
INSTALLED OUT FRONT.            
AND THIS IS WHAT MOST OF THOSE  
BARRIERS LOOK LIKE ACROSS THE   
COUNTRY.                        
YOU PROBABLY RECOGNIZE IT       
OUTSIDE YOUR FAVORITE STORE.    
IT'S YELLOW.                    
IT'S A STEEL PIPE WITH CONCRETE,
FILLED IN THE MIDDLE.           
MIKE SCHRAMM, YOU'RE A COMPANY  
THAT MANUFACTURES BARRIERS.     
YOU SAY THEY'RE NOT EFFECTIVE,  
WHY?                            
>> THEY FAIL ACROSS THE UNITED  
STATES.                         
TODAY, WE'RE TRYING TO FIND OUT 
WHY.                            
>> THAT BRINGS ME TO WHY WE'RE  
HERE.                           
WE'RE AT TEXAS A&M              
TRANSPORTATION INSTITUTE.       
WE HAVE A CRASH TEST CAR ABOUT  
200 YARDS DOWN THAT WAY.        
THEY'RE GOING TO FLING THIS CAR 
INTO THIS, ABOUT 20 MILES PER   
HOUR, PARKING LOT SPEED, TO SEE 
WHAT HAPPENS.                   
LET'S GET OUT OF THE WAY.       
>> THE RESEARCH TEAM GETS TO    
WORK, LOADING UP THE CRASH CAR. 
THEY'RE ABOUT TO TEST WHAT'S IN 
FRONT OF MANY STORES TODAY.     
IT'S COMING.                    
IT WENT RIGHT THROUGH IT.       
>> RIGHT THROUGH IT.            
WATCH THAT AGAIN.               
THE CAR KNOCKS IT DOWN LIKE A   
BOWLING PIB.                    
ANYONE ON THE OTHER SIDE WOULD  
BE HIT AND INJURED.             
BUT NOW, AN ALL-NEW DESIGN THAT 
PROMISES TO STOP THIS.          
WHAT MAKES THIS SO MUCH BETTER? 
>> THIS STAINLESS STEEL BARRIER 
IS MUCH STRONGER.               
IT WILL LAST LONGER.            
>> IT DOESN'T RUST OUT.         
>> EXACTLY RIGHT.               
>> CONCRETE, WHEN SOMETHING HITS
IT, IT SNAPS.                   
THIS HAS GIVE.                  
>> ABSOLUTELY.                  
>> Reporter: THEY SEND THE SAME 
CAR DOWN THE SAME TRACK AGAIN,  
AT 20 MILES PER HOUR.           
THIS WOULD BE A BIG HIT FOR A   
PARKING LOT.                    
>> BIG.                         
>> Reporter: WOW.               
TAKE A LOOK.                    
IT STOPPED THE CAR.             
BUT NOT ONLY WOULD YOU BE SAFE  
INSIDE THE STORE, EVEN IF YOU   
WERE A PEDESTRIAN STAND RIGHT   
HERE, YOU'D BE OKAY.            
>> EXACTLY.                     
>> Reporter: SO, THEY UP THE    
ANTE.                           
RESETTING THE TEST.             
THIS TIME, SENDING THE CAR INTO 
THE STAINLESS STEEL BARRIER AT  
30 MILES PER HOUR.              
WHOA.                           
LOOK AT THAT.                   
IT STOPPED IT.                  
IT STOPPED IT THERE, TOO.       
AT 30 MILES PER HOUR.           
THE NEW TECHNOLOGY THAT MAY BE  
COMING TO A STORE NEAR YOU.     
SO THIS DOESN'T HAPPEN TO YOU.  
THOSE VIDEOS ARE DRAMATIC.      
BELIEVE IT OR NOT, THERE'S NO   
FEDERAL REGULATION HERE, WHICH  
MEANS THE CRASH BARRIERS, THE   
CONCRETE OR THE STAINLESS STEEL,
AREN'T REQUIRED AT MOST         
BUSINESSES NATIONWI             
