Very few people in this country pick up an
energy drink thinking that they're going to
get something that has just a ton of nutritional
value to it.
Most of us go to energy drinks for one reason
and it's right there in the title.
We need a little extra energy.
We need something to get us going.
We need some more caffeine, but we don't necessarily
want to chug down a cup of coffee, so we'll
go for this tasty beverage.
But one energy drink company wanted to change
that.
They wanted people to not only go to their
energy drink for energy, but also because
they claimed this stuff was good for you.
It was packed with things your body needs,
including what they called clean caffeine.
Joining me now to talk about this as Scott
Hardy from Top Class Actions, and Scott, when
I heard the phrase clean caffeine, it reminded
me of all the climate change stories from
the fossil fuel industry.
Like, oh, we're, we're gonna do clean coal.
Well clean coal doesn't exist, and clean caffeine
also apparently does not exist.
What's happening here?
Right.
You have another case of a company that's
just making up new terms, trying to make them
sound scientific and blatantly, according
to this class action, lying to consumers about
it.
Saying that this Amazon energy drink by Sambazon
is, is clean, gives you clean energy.
Gives you that clean caffeine, so you don't
really have that breakdown and it's made up.
You know, that doesn't actually exist, but
they're selling more energy drink because
of it.
And that's what this class action is going
after.
The class action is also stating that they
are stating that Sambazon is saying they're
Amazon energy drink is full of antioxidants
and will give you that extra good kick.
But they don't actually tell you what antioxidants
are in there and how much are in there and
that's required under law.
So there's a couple of layers to this class
action, which just continue to point out that
Sambazon is essentially, at least according
to the class action, making up new science
and new facts to sell their energy drink.
So this one's a bit of a two for here then.
You know, it's not just, oh, all right, clean
caffeine doesn't exist.
We, we lied to you on that.
But it's also, you're required under law to
disclose your antioxidants and they're, they're
failing to do that.
They're not abiding by the law.
I mean, we're not talking about criminal charges
or anything coming against the company here,
but this is, you know, this is one of the
few times where we see them both, you know,
violating the law and violating, you know,
the rights of consumers.
So the, this is a very interesting one.
And look, I mean, energy drinks, again, as
I said, as I say it at the beginning here,
people shouldn't be going to those thinking
they're going to get something super healthy.
And I think that's what a Sambazon did here
with their Amazon energy drink.
They knew that people knew these things weren't
great for them.
There's been a lot of negative press about
energy drinks over the last few years.
So I, I think what they wanted to do is they
wanted to capitalize and say, oh listen, we're
good for ya.
We've got anti, antioxidants, we've got the
good stuff.
We've got what the body craves and it turns
out that the things that they have are things
that may or may not actually exist according
to science, they actually do not exist.
Like their clean caffeine.
So, I think they're going to be in some trouble
here.
I really do.
And I think, honestly, I hate to say it this
way, they kind of deserve it.
You can't just make things up when you're
a company and use that as a selling point.
You're going to get popped for it every single
time.
Exactly.
You're going to have consumers that are going
to test.
You, you have you have lawyers that are going
to look at that and go, huh, this says it's
got clean caffeine.
Hey Bob, is that a thing?
Oh, it's not.
Ha ha ha, well we're going to come and get
you.
You know, I, I guess when it comes to energy
like that, I'm going to stick to my, I guess
I'm gonna refer to it as dirty caffeine, which
is just a regular cup of coffee.
That's, that's, that's my go to.
But yeah, clean caffeine, folks, let me put
it this way.
If it's not something you can Google, you
know, pull out your phone when you're in the
store.
When you see something weird like clean caffeine,
let me look that up.
Please do that.
You know, let, let, let's start arming ourselves
and being a little more proactive here.
And that way we can put a stop to these practices,
you know, before they get too far.
But also just as a way to protect yourself
as a consumer, try not to get duped by these
companies.
Google it, you know, look it up, whatever
you've got to do and call them on it.
And also make sure you let the lawyers know
because they're the ones who can really enact
some change with the way these companies market
their products.
For more information about this issue, please
follow the link in the description of this
video and head over to topclassactions.com
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Scott Hardy, Top Class Actions.
Always a pleasure talking to you.
Great talking to you too Farron.
Thank you.
