Hello, everybody.
This is Ezequiel Bruni, web designer,
working with Website Planet right now
to bring you this review of Looka,
or “Luka,”
depending on how you want to pronounce it.
You can tell I’m feeling fancy today
because my t-shirt has buttons.
Anyway, Looka is a logo maker.
Another AI-based logo maker.
And I’ve used it before, personally.
Not on personal projects,
but I’ve used it before
to review it,
for review purposes
for other blog posts on Website Planet
and I previously noted
that I thought it had some of
the most beautiful AI-generated logos
I’d ever seen.
Now, does it stand up to that claim?
I’ve been looking at nothing but logos
and logo generators
and logo design contest sites
for weeks, months now.
Let’s see if Looka holds up
after all of that.
So, here we are on the homepage
and I should note real quick
that we are making a logo
for Website Planet itself.
When I’m done with all of these reviews,
the best logo wins
and will become the actual new logo
for Website Planet, so, that’s fun.
We’re just going to sign in
via Google real quick…
and it takes us straight to the actual logo
generator.
What type of business are you starting?
Wow.
Let’s see.
I want to start a website
that does reviews of web-based services
and also has a blog
with lots and lots of useful advice.
At least, I think it’s useful.
Anyway.
Let’s see.
Blog... no.
Publish…
Publishing.
Really, they have it in Spanish too.
Interesting factoid there.
[reads] Pick 5 or more logos you like.
I told you, I like some of these quite a bit,
although I don’t know if these are
actually AI-generated.
You can see some of them
take a second longer to load.
Let’s have a look.
I mean, that one already has a rocket.
You know.
Me, I love the rockets and the space stuff.
Let’s look around a bit more.
Lots of great-looking purely typographical
logos here,
but I’m not here for a typographical logo.
It’s kind of important that we have an icon.
So, I’m picking the icon-based logos.
Okay, two color styles we like.
Now, I have been given full rein
to do whatever colors I like, really, so...
Let’s go with ‘Vibrant,’ ‘Deep,’
and something a little more tame,
just to see what it’s like.
‘Up to three colors you like.’
Well, let’s go with the original purple.
Let’s go with a nice teal.
Let’s go wild with some red.
I haven’t done red in a while.
Website Planet.
‘Add a slogan.’
We really need to come up with a slogan
for Website Planet, just for fun, really.
Let’s see.
‘Website.’
Oh, that is…
that is a little too on the nose.
That’s a lot of wireframes.
These icons look like they come from icon
sets.
And I don’t know if that’s exactly
what we’re looking for.
Now, I’m going to take a moment
to look through these logos.
I’m going to be quiet
and I’m just going to skip
to the end of the process
to keep this video shorter.
Okay.
So, I chose a few logos,
a few icons you can see up here,
And I hit ‘Continue’
and it’s been generating a few
different website logos for me.
Huh.
I actually kind of like this one.
Gold.
As you can see, the AI throws in gradients.
It throws in a fair amount of variety.
You have some things to work with.
So, let’s start with this one
and see if we can turn it into something
worthy of this website here
and honestly, that fits this layout a little
better.
Now, I’m loving the purple,
but the dark part of the purple
is a little too dark.
It’s blending into the back there,
but we’re not normally going to be using
it
against a black background, I think.
So, let’s see if I can…
Is there a white background here?
Is that just not an option?
That’s odd.
Oh, color picker, there we go.
It’s not clearly labeled as a color picker.
You have to check your...
There we go.
Okay, against a white background,
that color combination,
that gradient looks almost perfect
and I love the typeface.
Let’s see if we can
spice things up just a little bit, though.
So, let’s go back to Layout.
Now, can we...
Okay, we can edit the text
but that’s not what we want to do.
We want to…
We’ll deal with that later.
No, we’ll deal with it now.
We want the word ‘Website’
on top of the word ‘Planet.’
So, we’re gonna have to abuse the system
as we do in so many of these
logo design tools.
Huh.
It’s not including the slogan text.
Maybe we have to go to the layout section.
There we go.
There we go.
Found the solution there.
Okay.
Now, ‘Sans Serif Fonts’…
no, that’s just the font type.
Huh.
Okay, so it doesn’t give you exact font
sizes,
which means… [sighs]
You’re not working with exact font sizes,
you’re working with ratios,
and that is making it hard to use it.
I don’t think we’re going to be able to
pull off,
at least not easily, this whole…
Yes.
Okay.
That’s…
You can’t just drag and drop things
around the canvas.
Everything is relative, quite literally.
Okay, let’s umm...
Let’s not worry about getting the size exactly
right.
‘Planet’ can be a bit smaller
or even a bit bigger, really.
And then...
That is about as close
as I’m going to get it, I think.
So, now we’ve got…
We’ve got our name set up,
more or less.
Let’s see.
Can we...
Yes!
Yes, Queen, we can do that.
I’m so sorry.
I will never say that again.
I am too square for that.
Okay, can’t change the position, so...
We can only change the position
of the slogan.
The main name of this website,
that stays where it is.
And that’s how they keep all the logos
looking so good.
They have very specific opinions
on spacing and layout,
and they sort of…
honestly, force you to conform to that
a little bit.
This ‘Symbol’ thing is taking a minute.
You know,
I’m running into the same problem here
as I did with Fiverr.
I’m going to just quickly tether my phone
and make this work.
Okay, I’m back.
My phone is tethered and now I can use the
interface.
It’s a little rough on slow connections.
Oh, well.
I do like the previews they give you for all
of these things.
Anyway.
So, let’s go over to ‘Symbol.’
Oh wow, they have a lot of interesting…
symbols.
They have some abstract ones.
You can replace the icons you’ve chosen.
Monogram, I’m guessing that’s like
the first letter... yes.
Okay, so you can change all of that,
no problem.
You can change up the colors, as you will.
We’re not looking to change the symbol.
We’ve got the symbol we want already.
So, let’s look at ‘Container.’
Okay, there’s ‘Filled Containers.’
Let’s go with the ‘Filled Containers.’
No, that’s not what we want.
That’s not what we want.
Where’s the undo button?
No, I just wanted to add an extra shape.
I wanted to put a circle
behind this thing right here,
but I don’t think they’re going to
give me that option.
If you hear a dog in the background,
that’s the neighbor’s dog, poor thing.
And yeah... okay, no.
We just don’t have that option.
Oh, you could straight up copy
the styles of a logo.
Copy a design style.
That’s clever.
I do like that.
It gives people a place to start.
Let’s just copy that style...
Oh, it copies the whole logo... nevermind
that.
I do like that they have
a bit of a history thing here.
It’s not a lot of history, but it’s history.
Color picker.
They’ve got their gradients right here.
There’s a limited number of gradients,
but they have gradients.
Well, ladies and gentlemen,
that’s about as good as it’s going to
get.
So, I’m just going to click on ‘Buy,’
and I’m going to go ahead
and get that paid for,
and I will be right back.
And we’re back and here is the final logo.
You may notice it looks a little bit different
from how it looked earlier in the video.
That’s because before purchasing
we worked on it just a little bit,
chose a different icon.
This one looks rather nice, I think.
So, there’s a couple of interesting things
to note.
Once you buy your logo,
you have 72 hours to edit
and change it however you like,
as many times as you like.
That’s 72 more hours
than any other service gives you so far,
as I have found, anyway.
It would be nice
if they would let you do it forever,
but, you know.
This is the best deal so far.
Then you just roll on down here
and you download your logo,
which I already have.
And you get this sort of mini branding guide.
It tells you how to use your files,
which formats to choose for which purposes.
It tells you what colors you’re using.
Good stuff.
Which fonts you’re using, as well,
plus there’s a little upselling,
but that’s life and...
Sorry about that.
This program couldn’t open the EPS file.
Let me show you that.
For print they include EPS format.
That’s an infinitely scalable format.
And PDF which is…
I guess also infinitely scalable,
because I think PDFs can
embed vector graphics.
I’m not entirely sure, but anyway.
That PDF... see?
It’s huge.
Why did that open in Edge?
Anyway, I’m going to have to fix that.
You’ve also got your web formats,
including PNG.
Let’s take a look at the black logo...
Yeah, not bad, not bad.
White logo, no background...
Oh wow, you’re not going to see it there.
And SVG format,
which I am at pains to preview
at the moment,
so, let’s just not do that.
Anyway, that’s it for the deliverables.
I love the way they package the deliverables.
And let’s move on to the final thoughts
here.
And I also love the way
they let you edit for 72 hours afterwards.
Now, would I go for Looka?
Well, if you don’t...
If you know little-to-nothing about logo design,
and you don’t have a specific idea
of what you want,
I would say go straight to Looka,
because
they have great looking logos by default.
There’s something they do with the spacing
and the ratios they use by default.
Just their use of white space,
it just makes their logos look good.
However, if you need fine control,
other logo makers will do better,
like Wix Logo Maker, for example.
Interestingly enough, I should point out
that Wix Logo Maker and Looka
use much the same icon set,
Or at least they use...
The thing is,
I don’t know how many icon sets they’re
using,
but a lot of the icons are exactly the same.
So, just keep that in mind.
And those are my thoughts on Looka.
Of course, there will be a lot more detail
in the written review below.
I hope this was fun, educational,
useful.
So, this Ezequiel Bruni, signing out.
