(sighs deeply)
- So I'm actually not
really good at these videos,
believe it or not.
For all of my time on YouTube,
this is probably the type of
video that I am the worst at,
and it's because I just
need to make this video.
I owe you guys, a bit of an apology.
See, one of the things
that I set out to do
is to be very consistent.
And in July we crushed it,
I managed to put out content
pretty much every week in July.
I put out maybe 16 videos.
My goal with the channel has been
to try to give you guys
the best content possible
and to also do that on a regular basis,
Monday, Wednesday, and Friday.
And I wasn't able to keep
up with that in August.
I got overwhelmed by a ton of things,
both professionally and personally.
I was working on updating the new website.
I was working on a ton of things
in terms of the coaching business.
We updated the YouTube starter kit.
I did all of these different projects,
and all this stuff with my team,
and the content ultimately suffered.
It was the thing that got cut.
And then I got personally overwhelmed.
August is a really hard month for me
in terms of personal stuff.
I posted about this on the community tab.
In 2016 in August my
grandmother passed away
from an aggressive and somewhat
out of the blue cancer.
She had already had various health issues,
and it was still way too early.
She still actually had
a lot of life to live,
but I think with what
we've seen, even with,
you know, Chadwick Boseman
from Black Panther,
and maybe you've experienced
this in your own family,
that like, cancer just sucks.
Cancer just freaking sucks,
and it's probably the thing
that I'm scared of the
most, if I'm being honest.
So with all of that going on,
and some other things
that I had to deal with,
I just was not able to
keep up with the content
and do what I wanted
to do with the channel.
And that has nothing to do with,
you know, all of you, and
that's not your fault.
There's this really,
really messed up part of me
that ultimately piles things on,
and piles things, on and piles things on,
and maybe you can relate to this.
And then I put the pressure on myself
so that I have to follow through.
And that's actually not a
really good habit to have,
and it's part of the
reason that I built a team.
It's part of the reason I
hired Andy and I heard Brooke.
It's probably the reason
that I hired my sister
as a personal assistant into the business.
It's part of why I'm getting ready
to start working with an editor,
because there's just a lot of things
that I want to do, that I love doing,
and it's hard to do them to the quality
and standards that I have,
and that I've set for all of you,
and be consistent at the same time.
There's a balance to quality and quantity.
And for me, it's not about the algorithm.
It's about the fact that there's
so much that I want to make
because I'm trying to help you guys
accomplish some very,
very specific things.
We have this very amazing
and very dope community
here on the channel.
Awesome Squad, you all rock.
But we also have, really in my mind,
three really different types
of people at a bare minimum
that're in this community.
We obviously have the content creators
who, you know, wanna express themselves,
and they wanna grow on YouTube.
And I know that's probably
where a lot of you click this video.
That's where a lot of you know me from
is the YouTube help content.
But this has never been about
building a YouTube help channel.
This is a channel around
creative entrepreneurship,
which is a really big idea,
but I'm trying to help you understand
that it's like, if you
wanna be a creative person,
first of all, you already,
don't fit the mold.
So being beholden to an algorithm,
probably not in your best interest.
And ultimately, I think
some of you have seen
that there are changes and shakeups
with YouTube from time to time,
and that can get frustrating for somebody
who's trying to make their
thing on their own terms.
And so, my answer has always been that
if you are financially tied to a platform,
your creativity is going to suffer for it.
And so I'm trying to help you guys
divorce yourself from
being beholden to anybody,
and that means that you
can't have everything
begin and end with YouTube.
And then some of you, frankly,
don't have the resources or the time
to wait out YouTube growing
in order to change your life
and your financial situation.
And so I'm trying to get a lot more of you
into either freelancing
or some other form of making money online.
And so we have people here who
can be creative professionals
that may not be ready to
start a full on business.
You know, it takes a little while
to start bringing in the
Benjamins over there.
But I think that some of
you can be business owners,
but some of you just need
freedom as creative people,
and you need to be able
to maybe have an outlet
to express yourself with social media.
But it may not be making
enough money right away,
and the faster way to
make money on the internet
is to provide other people with services,
so jump into freelancing
like I did when I started.
And that's kind of like, a
bit of the point of this video
is to let you know what's going on.
'Cause I owe you that, I owe you guys
a little bit of an explanation.
And I hate making update videos.
And I hate making vlogs, kind of,
I could get used to the vlogs though.
And this camera, the Sony ZV-1,
makes it a little bit easier for me.
But the thing that I really
want to do to help a lot of you
is I wanna help content creators
grow and build an audience,
but I know that that can be
slow in terms of making money.
I want you be able to take
the skills that you have
and show you how to make money online,
and I think I do a lot
of that with the content.
So I wanna help people start businesses,
whether you're doing
print on demand t-shirts,
whether you are doing poster artwork,
whether you're selling
your music and your beats.
And then for those of you who wanna build
like, you know, online businesses
that do products or
services, you do eCommerce,
you do Shopify, you sell
courses, whatever it is,
I really wanna give you guys the tutorials
and also the business principles
you need to be successful,
but I'm trying to also work
it out so that you actually
click on the bloody videos and watch them.
Because I know that like,
YouTube's competitive in a lot of ways,
and we talk about it here on the channel,
but I'm gonna have to, sometimes,
to give you what you need.
I'm gonna have to make videos
where the titles and the
thumbnails are in a certain way,
because it's not just about the views.
It's the fact that if it's
not getting the views,
there's a real chance
that I'm not reaching
the people that I wanna help,
and there's a real chance that some of you
are skipping the videos, and I get that.
And it's also 'cause we
built three audiences, right?
We have YouTube content creators.
A lot of you, you're not gonna wanna
click on the freelance videos,
even though you need money
in your pockets right now.
You're not gonna click
on the freelance videos.
You're obsessed with YouTube.
Some of you, you want the
online business videos,
but a lot of you,
you don't even have the
traffic to get customers.
If you don't have the
traffic to get customers,
how are you going to make any sales?
And what would help you
is maybe doing YouTube,
or doing Instagram, or again,
just learning how to siphon traffic
from one of these free online platforms.
So again, I'm just, I'm trying to make
the best content possible that I know how,
and the reason I feel like I
have to do three videos a week,
Monday, Wednesday, Friday,
is because I feel like I
have to help all of you.
I feel like I have to help
that creator on YouTube
that maybe is making money,
and needs to grow that
audience to make it sustainable
so that they aren't splitting
that with their day job.
I need to try to help that person
who does wanna go into freelancing
so they can make money this week
so they can go ahead and
they can stop worrying
about, you know, whether they
have enough to make rent,
or so they have something
a little bit extra,
and then maybe down the road,
they can put that into something bigger,
or even just have savings
for the first time in
their freaking lives.
So I get that.
And then of course, I never wanna
leave behind entrepreneurs,
'cause that's what I'm
really passionate about.
And being an entrepreneur
has just helped me
so much in so many ways,
and so I feel like I have to do
Monday, Wednesday, and Friday
in order to make a real commitment
that helps everybody in this community.
And it's hard, and I'm
gonna have to figure it out.
But I also am trying to do it
while stepping up the level
of my quality of videos
to a place that I'm happier with,
and that I think is really good,
and just makes the best
viewer experience possible
for these types of videos.
So like I was saying earlier,
my main thing is I feel like
I owe you guys somewhat of an apology,
and I need to tell you
what was going on on.
Again, I might delete this video later.
I might change the title this video later,
but I just felt like I
needed to tell you guys
what's been in my head,
what's been on my mind,
what I've been up to, because I don't like
taking a week off without
uploading content.
I don't like feeling like
I've ghosted my audience.
It doesn't make me happy.
And I know that a lot of people will say,
well, don't work too
hard and don't burn out.
But you need to understand, with me,
I'm not happy if I'm not creating.
I've wanted to just draw,
and create, and doodle,
and make films, and mess around
in Photoshop my whole life.
Since I was a kid, that's
all I wanted to do.
All I wanted to do was hurry up, turn 18,
stop having to go to school
or, you know, or go to college,
and then, you know, maybe
not do that so much.
And I also wanted to
just make enough money
to be able to help out my mom,
and I was able to do that
by building a business.
And I get to wake up every day,
and I get to have this awesome team
that I work with all over the country,
and I get to talk to some of
the most cool and dope people
in the world on the internet,
and that gets to be
what I do for a living.
And it's amazing to be
able to just make things
and build things for a living,
but it's also not easy.
It's not glamorous.
It can be stressful, and I probably am not
the best boss in the world to myself.
I probably am one of the
worst bosses I've ever had,
and I'm working on it, okay?
I'm working on it because I don't think
that everything I do to
myself is always healthy,
but you should know that it
doesn't make me truly unhappy.
I do want you to know that I do know
that a lot of you care about me.
I do know that a lot
of you think about me,
and I really do appreciate it,
and it does mean the world
to me to have that support.
It's the kind of support I
never had growing up as a kid.
In school, I had a handful of friends
that really had my back, and that's it.
And that's all you really need in life,
but the kind of acceptance
that all of you have given me
is the kind of acceptance
that I never really got anywhere else.
And maybe a lot of you feel that way
and that's why you're here too.
So anyway, that is what I wanted
to talk to you guys about.
I know I've been like, making this video.
I'm not dragging this
video out on purpose.
I just haven't talked
to you guys in so long,
and I wanted to make this kind of video.
I also probably am going
to make this type of video,
even though I really am
not comfortable vlogging.
I really prefer doing outlined videos,
or doing, you know, my opinion-based
things on the industry.
I'm really more into that.
However, I am probably gonna do
a video update of some kind like this,
and some other more candid content,
and that's probably gonna be
more of a members only thing.
Some of that might also live
on the Real Talk With Roberto channel.
So that might live on my second channel,
but I do want to talk to you
guys a lot more directly,
and whenever something's going on,
I do wanna let you know
what's going on with me.
And so I just have to
figure all of this out.
I'm figuring it out.
I have some great people in my life
that're supporting me and helping me.
And I just wanted to say,
I appreciate all of you.
So anyway, that's it.
Tomorrow's video will
go up at about 9:30 AM.
I'm still figuring out for
Monday, Wednesday, Friday
exactly when I'm gonna
start releasing videos.
It looks like, in YouTube analytics,
it's telling me 2:30 PM is the sweet spot
to reach as many of you as possible,
and that's a good balance
between some of you guys on
the east coast, west coast.
So, you know, that's what
we're gonna look at doing.
And so with all of that said,
just thank you for watching this video,
if you watched all the way to the end
Thank you for like, putting up
with the consistent
inconsistency from me sometimes.
It's one of the things I really
desperately wanna do better at.
I've just been obsessed with
making the quality better,
and it's made it inconsistent,
and I don't like that.
You know that consistency is my thing.
If I could live with a
lower tier of content,
I would make videos every
day, to be honest with you.
If I could just live with
a lower tier of content,
if I could just stop
driving myself insane,
if I could just stop
moving the bloody goalpost,
like my therapist and my
best friends keep telling me,
if I could just stop moving the goalpost,
we could just do this a
little bit more easily.
Anyway, thanks so much, you guys.
Stay awesome, and I will
catch you next time.
Take care.
