The iPhone is the result
of years of innovation.
But true innovation means
considering what happens
to a product
at every stage
of its life cycle.
Meet Liam.
When it's time, Liam
deconstructs your iPhone.
Parts are detected
and removed and separated
so the materials inside
those parts can be repurposed;
to rescue cobalt and
lithium from the battery,
separate the gold and
copper in the camera,
extract silver and platinum
from the main logic board,
so the materials in your
iPhone can live on.
♪ Music playing ♪
Because in a world with
limited resources,
some things 
can't be replaced.
♪
