ANYONE WOULD ACCUSE ENERGY 
DRINKS DR RIGHT NOW THE SIGNAL 
CONGRESS COMMITTEE DID GRILLING 
EXECUTIVES ON A HEARTY WHETHER 
COMPANIES ARE INTENTIONALLY 
TARGETING YOUNG PEOPLE. 
>> INSISTING THEY DON'T MARKET 
TO CHILDREN.
TAKE A LOOK AT THAT COVER.
THAT'S A 12-YEAR-OLD BOY ON THE 
COVER.
HE'S A MOTOCROSS ATHLETE, SIGNED
BY RED BUG TO PROMOTE THE 
PRODUCT.
HE APPEALS TO KIDS HIS OWN AGE.
THAT'S WHAT IT'S ALL ABOUT.
>>> JOINING ME IS DR. WILLIAM 
PENCER, THE LEGISLATURE, AND HE 
DR HE ALSO TESTIFIED TODAY ON 
CAPITOL HILL.
THANKS SO MUCH FOR BEING HERE.
WHAT I HAVE SEEN IS AN ALARMING 
INCREASE IN EMERGENCY ROOM 
VISITS THAT ARE -- CAFFEINE 
TOXICITY. 
>> JUST FROM DRINKING TOO MUCH?
SOMETIMES WHAT HAPPENS IS THEY 
CONFUSE THEY ENERGY DRINKS WITH 
SPORTS DRINKS, SO WHEN THEY'RE 
THIRSTY WHEN THEY TAKE ONE OF 
THESE BEVERAGES, THEY'RE 
ACTUALLY DEHYDRATING THEMSELVES 
FURTHER A SPOKESMAN SAYS THERE'S
BEEN NO EVIDENT TIES THESE 
DRINKS TO ADVERSE HEALTH 
EFFECTS, DO YOU DISAGREE?
>> STRONGLY.
WE'VE SEEN OVER THE PAST FIVE 
YEARS NATIONALLY A TENFOLD 
INCREASE IN THE AMOUNT OF 
EMERGENCY ROOM VISITS DIRECTLY 
RELATED TO CAFFEINE, AND 78 
TIMES THESE DRINKS. 
>> SOMETIMES ARE THESE KINGS 
DRINKING COFFEE?
ARE THEY MORE DANGEROUS THAN 
COFFEE?
>> THEY ARE, BECAUSE THESE 
DRINKS THEY KEEP -- THEY ALSO 
HAVE OTHER ADDITIVES.
SO THE CONCERN IS WITH COFFEE.
IT'S HOD AND YOU HAVE TO INVEST 
IN IT SLOWLY, WHERE A LOT OF 
TIMES THESE DRINKS ARE CONSUMED 
VERY RAPIDLY.
