Welcome back to the Six Figure
Mastermind. Marianne DeNovellis here with
you today. Every color that you see
throughout your entire day is
specifically designed to be there on
purpose. We're going to teach you the
psychology of why and how you can use it
to grow your business. So stay tuned.
Okay, this is a super fun conversation. I
love the psychology of color. Like this
is something that...it's not brand new but
people have been using this psychology
for a really, really long time. I'm going to
be showing you a graphic here and they
will pull it up every now and then. It's
from colorpsychology.org. So this
graphic is in courtesy of those guys.
Huge shout out to them. Thanks for
letting us use this in our video. I'm
just going to walk you through this and
consider when you're doing your
marketing and your branding. If
you've got a logo already, consider what
these colors are saying about you and
your brand and if you're just starting,
if you're just building your logo, do
this ahead of time so you can build a
logo that speaks to the audience that
you want to bring in. So let's go through
this color by color, okay? If you look
at this graphic on the top you're going to
see yellow. Now, check out all of the
brands that are using this yellow
primarily in their color, okay? We've got
a Nikon, huge Nikon girl, that's me. UPS,
National Geographic.Okay,
IMDb, you've got Sprint, Subway, Best
Buy, DHL, Hertz, McDonald's. You know
yellow is a very optimistic color. It
promotes clarity It is an attractive
color. In fact, if you go down the serial
aisle at your local grocery store,  just
do this for me. Like next time you go
grocery shopping, don't look for your
groceries. Look for the colors and see
what you notice, right? Yellow is a
predominant color when you're trying to
grab someone's attention. It's a sunshiny
color. It's going to be very optimistic
and pull you in. Whenever you have a sale
item, usually it will be displayed in
some kind of yellow hue, okay,? So check
that out and see... you know, observe that
real quick. So yellow is going to bring
optimism and brightness and fun into
your brand. Okay, look at the next one.
Orange. Okay, orange is more of a youthful
color, okay? It exemplifies cheerfulness,
its confidence. You know Nickelodeon, that is their color. In fact they own
that color of orange, okay? We've got
Amazon that uses their orange
swoosh there. Payless Shoe Store uses
that. Firefox is one that uses
it. Fanta stars, Harley-Davidson that's
their trademark. We've got Crush, we've
got Shutterfly, we've got Blogger. People that want to speak
to excitement and and cheerful and being
confident, they will use orange, okay? The
orange is again a very youthful color.
And so if you're designing a brand
that's speaking to a target audience
that's in a younger age range, or you
have a brand that you want to think
people or they go on people to think is
exciting or fun or spontaneous, look at
the color orange and see if you want to
or incorporate that into what you're
building. And for a minute, look at the
kinds of shapes that are being used with
this, you know. The orange banner here
it has a lot of you know, things aren't
row-by-row. They usually have an arc to
them or they usually a splat like the
big Nickelodeon thing or they usually
have a big swoosh or some kind of
movement inside of the graphic in
addition to using the orange color. Okay,
take a look at red. Now red is a bold
color, you know. Red is one that says
everyone look at me and actually when
you're looking at colors on a color
spectrum, red if it compared to another
color, will appear closer to you just
because of how our eyes interpret
through the rods and the cones and our
eyeballs. Red will look closer to you
than a lot of other colors. So, if you
want to be bold and stick out, use red
and use crisp lines in the red, okay? Now,
look at some of the brands that are
using red. We've got Nintendo, that's
classic. We've got Kmart, Coca-Cola,
they've got their own version of red as
well.
Netflix, Target, we've got Dairy Queen
Nabisco, Avis. Now look at these red
logos. They're very angular. 
They've got sharp lines. They're not like
the orange that's got all this movement
to it. They've got these crisp,
sharp... I mean look at CNN. It's almost a
graphic layout, right? So red, it's going to
be bold, it's going to be in your face. It's
going to have a statement associated with
it, okay? So let's move on. We've got
purple. Now purple is kind of a wide
definition. There's lots of definitions
of purple. So let's check out the people
that are using purple. The Syfy uses
purple,
we've got a Monster that uses purple,
Barbie is purple, Yahoo uses purple,
Lynx, Welch's, Hallmark, that's one of
their trademark colors. Cadbury, Taco
Bell, you could say
T-mobile uses purple even though it's
kind of a pink. Aussie it's a hair line
that uses purple. Purple is for the
creatives, okay? Purple is for the people
that are imaginative and and they want
to bring their creativity into the space.
And so if you have a company that's
speaking to someone that's a creative
like an artistic kind of a thing,
purple is a great color to use in your
branding. Let's move on to blue. Now blue
is one of my favorite ones to talk about
because I was surprised to find the
types of companies that are using blue
and they're all very upper-level. They're
all business oriented. So check out these
companies, right? JPMorgan, Chase Bank, Dell,
AT&T, Lowe's American Express, HP, Facebook,
IBM, Vimeo and then there's that Pfizer
thing that I can't ever pronounce but I
think it's for pharmaceuticals, right? So
blue says business, okay? Blue is a trust
color. You know often times, you will see
politicians in the debates. They're
either going to be wearing red as their
"bold,  go get them" or they're going to be
blue, "you can trust me". Now, neither one is
better than the other, it's just what do
I want to attract with my audience? Where
I want to be the trustworthy, long
standing. Now look at some of these
brands, right? When you look at some of
these brands. You know AT&T, they've been
around forever it feels like. So blue
also says longevity. You know
dependability, strength. You know you look
at Facebook. They've got that permanence
factor. So blue will say long-standing
permanence, trust, that kind of a thing.
Okay, let's move on to green. Green let's
say it says growth. Let's
check out some of these industries or
some of these companies that are using
greens. Obviously, Whole Foods, they're
going to use green. Okay, Animal Planet it
has to do
nature, they're going to use green. Tropicana,
it exemplifies health. So they're going to
use green and sharing their orange juice,
right? Even though it's orange juice. It's
going to be green. We're talking about
Spotify, they use green, Starbucks uses
green, British Petroleum. Now, a petroleum
company, why in the world what a
petroleum company use green? Think about
it. You are a petroleum company. Oil
companies, even just saying that, they
kind of get a bad rap a lot of the time.
But if you make your brand and your logo
something that has to do with health,
something that has to do with peace,
prosperity, growth, being all natural. That
psychologically is going to put a good
spin on your company. Even though you're
this big rig oil company. If you have BP
with this green, beautiful flower on it,
it psychologically says something to
your customer that says, "you know we got
for considering nature here at the same
time." Okay? So that's green. Okay, let's go
into the neutrals. The grays. Alright,
let's take a look at some of these. We've
got a Cartoon network that uses that.
Mercedes, Apple, Wikipedia. We've got the
Tribune, Honda, Nike Puma. Now, what's
interesting if you'll take note, if you
look at this graphic here. Take a look at
all of the companies that are using
black and white and gray. Very few of
them have their actual name in the logo
of their brand and yet you know exactly
what it is. You see the Nike swoosh? You
know it's Nike. You see the Honda logo?
You know it's Honda. Apple, no brainer. You
know what that is.
Puma does have their name in there
but that's one of the few that does, okay?
When you have these dark colors like
black and white and grays, you think calm,
you think neutral. It also exemplifies
longevity. That they have been around
forever and they are going to be around
forever.
So when you have all of these different
color choices, think what do I want my
clients to know about me? Do I want to be
the firm, strong, long standing company
with huge results and big numbers? Then
I'd probably stick with the grays and
the blacks and the whites and that
contrast. Do I want to be fun and appeal
to
the young crowd and I want to draw in
those people and when they work
with me, they would know they're going to have a blast.
I would stick more to the oranges and
yellows, okay? A rule of thumb when you're
designing your logo and you're using the
psychology of color is not to use more
than two in your brand. It's very risky
to use more than two. Your palette colors can
then become distracting. Now, there are a
couple companies that can get away with it.
If you go over back to this graphic and
you look at the top outside, Google,
they've gotten away with using multiple
colors. Microsoft, they've also gotten away with it.
eBay, they've gotten away with it
too. NBC, those are companies... Now, we're
talking big companies here, okay? They
have kind of made the rainbow of colors
their brand. Now, I would hesitate to do
that in your brand because unless you're
one of these big top dogs, it can appear
very juvenile and that's probably not
unless you're running a daycare, your
target audience. So when you're building
your brand, consider the psychology of
color. Consider what you want your brand
to convey and then do some social media
tests on it. Send it out to your people
and get some feedback on it and just
keep in mind, your customers are going to
see your colors first. Hey, thanks for
watching. I hope you had a great time
watching this video. Hit the subscribe
button and I'll see you tomorrow.
 
