I think business is totally changing,
and we are not doing doing nothing extraordinary.
We are doing what we're supposed to do,
which is to adapt to the times.
I think if Formula E was to be only a race
it would be a failure. Formula E
is what it is because it's much more than a race.
Formula E wants to –
in a small manner, we are modest,
we know what we are –
to change things in our field.
We want to change the way people
move around in their cars.
And to do that
we can contribute
on many different aspects, 
but mainly two:
one is perception, second is technology.
By competition is how you boost technology.
We've seen this in Formula 1 and
the motor industry
over years and years and years,
from the fuel injections to the carbon braces,
to even the rear mirrors: 
everything comes from racing.
We want to play the same role on the electric car space: so battery developments,
energy recovery systems,
better electric motors
will be designed and developed
in Formula E and then
will be used on the road cars.
And this will make the electric cars
the obvious choice for everyone.
What we want, what Formula E wants,
is all cars in the world are electric. 
And it will happen,
sooner or later but it will happen.
All cars in the world will be electric.
The medium term success targets 
are also quite ambitious.
In the medium term I would like to see 
the big car manufacturers
in Formula E, and using Formula E as
their research and development platform to improve
their electric cars. Perception is
key when talking about electric cars.
People still think electric cars are
ugly, not efficient, not practical.
And it’s not true. 90-95% of the
movements of people in cars
are under 10 miles: they go to their job 
and they come back, they go to the shops,
they go to the cinema.
Those are trips
that can be done very well
on an electric car, 
but there is still a problem of perception.
The younger generation is particularly 
the one we want to work on:
those kids, if they see electric cars racing,
on a cool environment,
with their favourite drivers on them, going very fast,
they would want to buy electric cars.
And immediately we see kids
are much more attracted to electric cars
than to traditional combusted cars.
I think when you look at the streets,
the cities where we will live in 20 years, 
you will see something
totally different. Not only because
the cars will be electric,
and I believe the majority of the cars 
maybe in 20 years – or probably all the cars
will be electric
but probably because they will be driver-less also,
and probably because they will be totally connected,
probably because they will know exactly 
which street they should use to go
the fastest way avoiding the traffic,
probably they will spread the traffic out
evenly, or many other things.
When you come from that Computer
History Museum and you see where we are today,
the only thing you understand is you can’t imagine
what this would be like in 20 years,
but it would be definitely different,
 and it would be definitely
cleaner and more sustainable,
because technology
is the most powerful tool
to fight the problems we have
with the pollution and the climate.
For me the ideal vision, 
because you have to have a goal,
is a world powered
by 95% by solar energy,
which is I think
realistically the best source of energy  
we can achieve –
again, we will need a technology breakthrough
to achieve that –
a world populated by
clean means of transportation
many different ones, not necessarily cars,
cars are one,
maybe not the ideal one, they has to be cars
because some routes
can only gone through by cars,
but many others ways – 
public transportation, trains, everything clean.
That would be very substantial, because if you reduce the way we produce the energy,
I mean if you reduce or eliminate 
the carbon emissions of the way we produce energy,
and you eliminate the carbon emissions of the transportation,
you are eliminating basically the two biggest sources
of carbon emission in the atmosphere.
So the objective is that,
that will only arrive with technology,
technology is a tool that can save us,
but again I am optimistic.
I go back to the example 
of the Computer History Museum:
computers were huge and it was a chemistry problem.
Once they were able to find the right chemistry
for the microprocessors and achieve to be
smaller and smaller and smaller
they sorted out the problem.
Batteries or energy storage
is also a chemistry problem.
Someone will crack it, and when they will do it,
you will charge your phone once every year,
and your electric car will go for 10,000 miles.
When that is there,
that’s the world I would like to see.
