hey guys it's Alice so today's video is
going to be a new kind of video I've
just invented it
it's called watch me work and I'm going
to show you the process of me designing
a logo now as always I'm not an expert
I'm pretty new to the freelance world
but a lot of you guys have been asking
how I do it
and I thought my channel would be a
great place to kind of showcase what I
do and the processes I go through so
basically I filmed from start to finish
what I did to create this logo right
here and we're going to talk through it
so if you do enjoy this video please
don't forget to press the thumbs up
button it really really helped me out
and also if you want subscribed press
that subscribe button because along with
these kind of videos I also a weekly
vlog so you'll be able to see what I can
and get up to so I guess that's all I
need to say let's get straight into the
video first things first is I received
an email from a gentleman called Corey
who wanted a logo for a children's music
duet so the first thing I do is always
go to Pinterest find my inspiration and
then I'll put them on my iPad and just
doodle away so as you can see I'm just
doing a bunch of different bee sketches
with the inspiration down the left hand side
I kind of changed them up and then
decided I wanted to use like the
hexagonal kind of pattern I really
really liked how that looked in the end
so once I kind of got the first sketch I
was just planning out layouts what it
would look like with the text on it kind
of different ways of laying out
different color schemes you know so
obviously for me the first thing when I
think of a bee is yellow and like
honeycomb so that's what I sent to the
client so I basically sent this a4 sheet
of sketches to the client which he
really really liked and this doesn't
always happen sometimes they do want
changes but luckily for me my client was
pretty happy with them so now I know the
basic idea that I have I'm going to
digitize it so I've brought it into
illustrator and I'm using this hexagon
tool and I'm basically going to trace
over the drawings I did with actual
digital lines I mean it's kind of hard
to explain but I'm just using the shape
tool and then I'll go around the
different elements I also found it a lot
easier if I go into the layers panel and
lock the bottom layers
I don't accidentally move it and then I
will just use the alt button and click
and copy the different shapes as I need
them so I've copied this one and made it
smaller and then again I'll press the
alt button to copy it and then I'll make
it bigger for the body now I'm just
aligning them also in the alignment
panel on the right hand side I'm just
clicking them so they align and then
making this body part I don't know how
to explain this the best but there's a
shape builder tool down here on the left
and you can highlight shapes and make it
one so now I've basically grouped that
together and it's one that solid shape
there's like a long hexagon shape I
guess and then I decided to make the
outlines bright pink so I could see them
over the initial sketch and then we have
kind of like the basic hexagonal shapes
so now I'm doing the wings and this was
as you'll see in a bit the hardest bit
for me because I just couldn't get the
shape right it just looked a bit weird
so you'll see a few variations of the
wings but basically again using shapes
to build logos is like kind of the
practice I've been taught so I'm just
using two circles and I'm going to join
them all
so again I'm just going to click on them
all and then I'm using the shape builder
tool and you kind of just drag it over
and it will join them all together and
make it into one big shape rather than
multiple shapes I love this tool I only
recently discovered it but I definitely
recommend it if you're into this kind of
thing and if you're new to illustrator
because I clearly didn't know so now I'm
doing is reflecting it so i just
right-clicked and then there's a
transform button and reflect so it means
I've got an identical copy of it on the
other side and then again I'm using the
alt button and clicking on the hexagons
to do the little antennae bits now I've
got the basic shape all set I'm going to
line them up so I have shown the rulers
in the view panel and I'm just going to
drag down from the top bar and it kind
of brings up this turquoise blue line
and it's just gonna help me line up each
of the wings and line up the antennae
and I just kind of perfect it this way
you can add as many or as few kind of
rulers as you like just depending on how
you like to work and then I'm just using
some lines to make some actual antennas
and again I'm reflecting it so they are
both identical on either side
so that's the basic shape done so as I
drag it away you can kind of see what
it's looking like it's looking a lot
neater than my initial sketch I'm just
going to bring everything back down to
like a dark grey color and fill the
various shapes in with the colors I'm
thinking of to do this I'm using the
eyedropper tool so all I'm doing is
clicking on the shape that I want to
change the color of pressing the eye
button and then clicking on another
shape and it literally mimics whatever
color is in that one as well
and then I actually decided to do a
black outline so you'll be able to see
on the left hand side is the outline
color and I've changed it to black from
white and then I'll just change the
width until you can see it and now I'm
putting the little antennas to the back
and I'm also clearing those in black to
match the head so same again for the
little antennae eyes I've just clicked
them held the eye button and then
clicked onto the head so it's got the
exact same fill and outline and then for
the bigger square I just did a black
line to start with and again I just use
that eye button
so now I'm going to do the stripes and
I'm pretty sure there was an easier way
of me doing this so if any of you guys
now please let me know and but what I
did was basically drew five lines I
think just the width of the bees body
and then using the align tool on the
right hand side I did the thing that
kind of separates them evenly a game
it's probably got a name but I am
uneducated in terms of that see I just
click that button there and it kind of
spaces them out all evenly and then I
move them behind the wings as you can
see and now I'm gonna color it in yellow
so this is the bit that I probably could
do a lot easier so what I want to do is
color every other one in yellow so right
now I'm just drawing a shape using the
pen tool and over each one and filling
it with the yellow you'll see what I'm
doing I like drag it to the back and
there we go it's filled in yellow and
I'm doing that for all of them so again
I'm doing it on the second one and the
third one I'm just drawing an outline
and then sending it to the back so you
can kind of see it from the lines
so now I am just copying the Finnish
little B down and I'm changing the color
schemes and just experimenting with
color oh and then I actually realized
that I didn't like the spacing between
the like booked end of the me and the
outline so I just made that a little bit
bigger to balance it out a little bit
so once I've done that the different
color schemes I'm then making a new
artboard in Illustrator and dragging
them over so they are the variations I
decided I like the top-left one better
so I'm using this one now and I'm
actually now adjusting the wings the
wings were really annoying me they just
looked a bit weird so here is me just
kind of adjusting the more and I had to
adjust the strikes because obviously I
deleted the wing so again if there's an
easier way for me to do these stretch
please let me know what ya
again I'm making use of the shape
builder tool whilst I'm doing this I'm
just drawing shapes and then joining
them together honestly that tool is a
lifesaver
see four attempts later and I still
didn't like it I was trying to do a
rectangle version I did loads of
different kind of teardrop-shaped
versions and it was just really really
winding me up so I think I'm about the
fourth or fifth try I managed to get
some wings that I liked I ended up doing
these triangle shapes and kind of
rounding the edges off using the shape
builds at all again such a lifesaver
so this is actually the final kind of
shape that I built this was the one I
was a happiest with and again I just use
two different circles join them together
use the shape builder tool and I really
liked how this ended up looking I ended
up taking off the end kind of circle and
then rounding the two edges that were
left I'm not sure why I made this
decision but I think it works out better
than the other design in the end and
then I literally just filled it in and
duplicated it again and I think this
kind of works and then let me know what
you guys think I then went on to the
little outline and I decided to do like
a double outline and then use what I
would like to think is like the bee
trail I don't know if I can explain that
right but like little dashed lines
basically on the outside just to add a
little bit more dimension and I thought
that really finished it off and then
again I'm just adding some ruler
guidelines so I can work out where to
put the text so my initial idea it was
to have the bee on the left and then the
font and text whatever on the right hand
side and you'll see I'll speed it up
quite a bit took me ages but you'll see
that I went through a whole bunch of
different fonts a whole bunch of
different layouts I went online to try
and download fonts which I always do and
it just wasn't really working so in a
minute I actually change up the layout
completely and basically start again and
I think that's kind of important with
logo design it's just trial and error
and not being afraid to kind of mix it
up and just go away from your initial
idea so yeah that's what I'm doing right
now
so as you can see I've gone through a
whole bunch of different funds and this
is the point where I was like right
that's it I'm doing something different
so I decided to take the outline and
just switch up the layout a little bit
and just see what it looked like so
again I experimented with some different
fonts different kind of colors and
different ways of writing me and being
part of it and yeah I'm just gonna let
you watch me go through the process I
guess if you do have any questions about
what I do or how I do it or whatever
please do let me know down in the
comments and I'll try my very best to
answer you give you some knowledge I
guess I don't know so here you'll see
that I have changed the font of the
would be and I'm changing the space in
like the gaps between each letter and
then I got annoyed with it again so once
again I copied it over change the size
in mess around with the font and just
changed the spacing
I actually then decided to get rid of
the really thin font because I realized
it was like a children's thing and I
quite liked the big chunk of fun it's
easier to read it's quite bold and fun
without being too like difficult to read
so this was the final layout I went for
decided to switch up the different
colors and then I sent the client the
selection of colors the client actually
liked the one in the top left hand
corner and asked for me to put the word
completely in the hexagon and fill in
the little gap and so I did that and
then again we went back in the end and
decided to change the spacing of the
word poet you'll see that the letters
gradually get closer together towards
the end of this and you can just see me
in just in it was basically me kind of
working out the space in trial and error
so then once I had the final piece I
exported it saved it as a dot PNG file
which basically means the background is
transparent so I can overlay it over
anything and then I downloaded this
little PSD mock-up so if you're looking
for something to kind of display your
work on search and free PSD mock-ups on
Google and you should find once and this
is just a paper mock-up and I put in the
logo that I designed and this is
actually the logo before I just did the
spacing of poets so you'll see in the
final one there is a little bit
different book yeah so that is the final
logo that I have on screen now I'm super
happy with it the client loved it and I
can't wait for him to show me it in use
I will make sure to ask him what its
gonna look like where it's gonna be and
I'll show you guys too so if you didn't
enjoy this video please don't forget to
give it a thumbs up thank you so much
for watching to the end and yeah let me
know if you like these kind of videos
I'd be happy to do more of them thanks
for watching bye
