He is the 21st Century Howard Hughes, John
D. Rockefeller and Steve Jobs - all rolled
into one dynamic package.
His hunger for global change mirrors the sense
of adventure of the great explorers of the
past.
His ideas, considered crazy by everyone around
him, have opened up new frontiers as he continues
to improve the world with the aid of technological
advancement.
His goal to make the earth a better place
to live on has expanded to encompass the entire
universe - including the possibility of supporting
human life on Mars.
In this episode of Biographics, we get up
close and personal with the man who was the
model for Marvel’s Iron Man movie franchise
character Tony Start...
Of course, the man we are talking about is
Elon Musk.
Early Life
Elon Musk was born on June 28th, 1971 in Pretoria,
South Africa.
His Canadian born mother was a dietitian,
with his father being a mechanical and electrical
engineer.
The boy had a natural leaning towards technology,
buying his first computer - a Commodore VIC
20 - with money he had saved when he was just
ten years old.
By the age of twelve, he had created his own
video game, Blaster, which he sold for $500.
As a pre-teen, he had already taught himself
computer programming.
Musk’s life came to a crossroads in his
late teens when he was faced with compulsory
military service in South Africa.
While he had no problem with the thought of
serving his country in uniform, he was repulsed
by the idea of being a part of a system that
suppressed the country’s indigenous black
people.
His desire was to get to America, the land
of opportunity, especially in regard to his
growing fascination with all things related
to computer technology.
To do so, however, he figured that he would
have to use Canada as a stepping stone.
His mother was still a Canadian citizen and,
so steps were taken for Elon to acquire Canadian
citizenship for himself.
Move to North America
After graduating from the Pretoria Boy’s
High School, he emigrated to Canada in June
1989, aged just seventeen.
He had hardly any money and no real connections,
turning up on the doorsteps of distant relatives
of his mother and being put to work on their
farms.
As well as tending vegetables and shoveling
grain, he got a job at a lumber mill, cleaning
out boilers.
Then he managed to secure a job as an intern
clerk at a local bank.
In 1990, he moved to Kingston, Ontario where
he began a science degree at the Queen’s
University.
Two years later, he was able to achieve his
goal of living in the United States, transferring
his studies to the University of Pennsylvania.
Within two more years he graduated with double
degrees, in science and business.
It was around this time that Musk came across
a copy of the Douglas Adams book, Hitchhiker’s
Guide to the Galaxy.
The book, which revolves around a supercomputer
which is built to figure out the ultimate
answer to the question of “life, the universe
and everything.”
After 7.5 million years of computing, it spits
out the answer - the number 42.
Along with that answer, the computer, which
can talk, adds some sage advice, telling the
inquirer . . .
“The problem with you, to be quite honest
with you, is that you never really know what
the question is.”
For Musk, reading that was a lightbulb moment.
He later recalled . . .
“It highlighted an important point, which
is that a lot of times the question is harder
than the answer.”
By the time he emerged from university, Musk
wasn’t entirely sure what the questions
were.
But he knew that they were tied up in three
key areas: the internet, clean energy and
outer space.
In 1995, Musk enrolled himself in a Ph.D.
program for energy physics at Stanford University.
Yet, after an attendance of just two days,
he decided to drop out in order to launch
his first business.
His love for physics never wavered, but he
saw greater opportunities in the burgeoning
internet revolution - a way to make society
better - and himself richer.
Zip2
Musk realized that, as more and more companies
established an online presence, they would
need to have their printed materials converted
into digital documents.
If he could fill that need, he would be onto
a winner.
Elon teamed up with his younger brother Kimbal
to develop content publishing software designed
for news and media companies.
At a time, when many venture capitalists had
never even heard the word ‘internet’,
it was a major risk.
The product that the Musk brothers came up
with was called Zip2.
It started life as a tool that would help
people to search for maps and directions on
the internet, with people also being able
to post information through something similar
to a micro-blogging system.
Things were tough for Musk in these early
days.
He had no money, not even enough to rent an
office and an apartment at the same time.
So, he rented an office where he slept on
a futon, taking care of his personal hygiene
down at the local “Y”.
Staring with small newspapers, Musk was able
to quickly grow his client base.
Agreements were made with large media companies,
including the Chicago Tribune and the New
York Times to allow those companies to use
Zip2 to make their content readily available
to their readers via the internet.
The program was then used by many similar
companies, along with e-commerce sites, as
a platform for their web presence.
By 1999, the Zip2 Corporation was providing
web hosting, web development and maintenance
services for close to two hundred websites.
They came to the attention of the online city
guide CitySearch, who were interested in a
merger.
This deal didn’t work out, but another one
did.
After just four years of operation, the Zip2
Corporation was sold to Compaq Computers for
$307 million in cash and $34 million in stock
options.
PayPal
At the age of 28, Elon Musk was a multi-millionaire.
But, he was just getting started, and even
before the ink was dry on the Zip2 deal, he
had thrown himself into his next venture - X.com.
Musk’s vision was to create the world’s
first online bank and he invested $10 million
to kick it off.
The goal was to offer every service that you
could get from a conventional bank, but with
the added benefit that you could send and
receive money securely using only your email
address.
X.com was an immediate success.
After just a year of operation, it was merged
with a money transfer system called Confinity.
The combined businesses were renamed Paypal
in 2001.
Now working with Confinity founders Peter
Thiel and Max Levchin, the business dropped
the idea of a fully functional online bank
and focused on the feature that seemed to
grab everyone’s attention - the ability
to send money to and from anyone who had the
same app.
At this early stage, the system relied on
a Windows based handheld device.
During the first months of the merger, from
January 1999 to October 2000, Musk was CEO
of X-com.
During this time he set up a viral system
that grew it into the world’s largest e-mail
payment system.
New customers were offered a twenty dollar
cash card, along with an additional ten dollars
for referring a friend.
Within two months, more than a hundred thousand
new customers came onboard.
But not all was well within the company’s
management.
The problem was Musk’s management style,
which can best be described as dictatorial.
Both Thiel and Levchin found it difficult
to work with him.
They were especially frustrated at his need
to micromanage everything.
Disputes and divisions arose over which technologies
to use and how to brand the company.
As a result of such divisions, Thiel and Levchin
organized a coup against CEO Musk while he
was meeting with prospective customers overseas.
He returned to the country to discover that
he had been fired as CEO by the board and
replaced by Thiel.
Shortly thereafter the name of the company
was changed to PayPal.
From there it grew exponentially, leading
to a buy out by Ebay in 2002.
The cost of the sale was a staggering 1.5
billion dollars.
As the largest shareholder, Musk walked away
with $165 million.
SpaceX
Even before PayPal was sold, Musk was on to
his next business venture.
Ever since he was a child he had been fascinated
by space exploration.
He had been an avid science fiction reader
- now he had the money to turn fiction into
reality.
He was convinced that the earth was destined
to collapse as a life sustaining planet.
The sooner we started working on the technology
required for interplanetary travel and for
sustaining life beyond Earth, the better.
In discussions with a friend one day, Musk
complained that, despite the vast improvements
in the technology industry, the space industry
has lagged sorrowfully behind.
Since man had set foot on the moon way back
in 1969 it appeared to him that no meaningful
progress had been made.
He was determined to change that and his third
company, Space Exploration Technologies, or
SpaceX, was to be his platform to do it.
A major goal of SpaceX is to create a space
vehicle that can take people, equipment and
other necessary resources to Mars and to build
a transportation infrastructure that will
allow humans to become a multi-planetary species.
When Musk let the world in on his vision,
he was immediately subjected to ridicule.
Industry experts dismissed him as a rich,
bored playboy, claiming that his physics degree
and previous business ventures hardly made
him qualified to conceptualize, develop and
build rockets.
However, they were underestimating Musk, who
was not only a quick study, but who also brought
on board the best engineers from top aerospace
companies such as Boeing, TWA and NASA.
Musk was disappointed that NASA seemed disinterested
in space exploration.
He wanted to pique the public’s interest
in order to encourage NASA to increase their
allocated funds on a project to land a device
on Mars and then build a bubble bioverse.
He also wanted to introduce a cheaper and
safer alternative to Space shuttle travel.
He was struck by the fact that the Russians
were able to produce rockets that were cheaper
and safer than anything the Americans could
come out with.
He traveled to Russia in an attempt to purchase
a ‘refurbished ICBM’, but the deal became
too complicated.
Musk next set his sights on creating and successfully
launching a reusable rocket, which he called
Falcon 1, that could fly off to space, return
to Earth and then be launched back to space
again.
The first scheduled launch for Falcon 1 was
in 2005, yet three years later, after multiple
failed attempts, Falcon 1 was still to have
its first successful flight.
Finally, on its fourth attempt, Falcon 1,
successfully launched.
On the back of this success, SpaceX was able
to secure a $1.6 billion contract from NASA
involving 12 future flights on their rocket,
Falcon 9, to the International Space Station.
Musk has estimated that SpaceX’s efforts
can minimize the U.S. government’s expenses
by around $1 billion per year...
Electric Cars
Musk has always been fascinated by cars and
specifically by the dream of creating a breed
of electric cars that totally transform the
driving experience.
While he was still a sophomore at university,
he had become aware of the world’s depleting
resources.
What was needed was an alternative source
of fuel, one that would not produce the carbon
emissions that were damaging the environment.
It was from these ideas that Musk decided
to pursue electric cars.
A year after launching SpaceX, Musk was introduced
to Al Ciccone and Tom Gage of AC Propulsion,
the company behind an all electric car known
as the Tzero.
Musk was interested in mass producing the
Tzero, but Ciccone and Gage showed no interest.
They did, however, introduce Musk to a group
of men who were dedicated to finding a more
environmentally friendly vehicle.
In July 2003, Musk teamed with three of them,
Ian Wright, Marc Tarpening and Martin Eberhard
to form the Tesla Corporation, in recognition
of the father of AC induction motors, Nikola
Tesla.
From the very beginning, Tesla faced an uphill
battle.
The concept of an electric car was years away
from capturing the public attention.
And, just as was the case with SpaceX, the
question was loudly asked how a visionary
with no experience in the car industry could
successfully establish a new company and a
new product and stand against the industry
giants.
What’s more, they were attempting to do
something that those industry giants had been
unable to do.
In fact, Robert Lutz, CEO of General Motors,
stated that lithium ion technology for cars
was at least 10 years into the future.
As a result of the lack of industry enthusiasm,
very few investors wanted anything to do with
Tesla.
In fact, Musk had to fund the majority of
the operations of the company himself.
The goal of having the first roadstar rolling
off the assembly line by 2007 never materialized,
as costs continued to mount.
Just as with X.com years earlier, tensions
arose among the management.
Musk, who was Chairman of the Board, had no
faith in Martin Eberhard, the president of
the company.
Before long Eberhard had been ousted and Musk
put himself in full control.
He was now the CEO of two start ups.
Even for a dynamo like Musk, this was too
much.
Still, he had to make both companies work.
His master plan for Tesla was to build a luxury
electric sports car, along with a line of
more affordable cars, and an electric powered
car with zero emissions.
In 2008, the first Roadstar was shipped out.
This $110,000 electric sports car could run
for 200 miles on a single charge and was capable
of going from 0-60 miles per hours in less
than 4 seconds.
The more family affordable electric car was
called the Tesla Model S. Its release began
in June of 2012.
Sales took off, and there are currently 500
rolling off the production lines every week.
As well as being the CEO of Tesla, Musk is
also the chairman of the board of directors
of another environmental company, SolarCity.
While not the founder of the company, he is
very involved in achieving the company’s
mission to deliver complete solar energy systems
to the end users without the cost of any up-front
fees.
It also promised reduced utility bills for
all of its customers.
By offering free installation and zero down
payment to homeowners, Musk has made it easier
for consumers to afford solar energy and has
revolutionized the way the solar industry
is run.
SolarCity had enjoyed tremendous growth and
success, with clients that include eBay, Wal-Mart
and the U.S. Military, making it the number
one solar power service provider in the United
States.
Hyperloop
As if being an industry leader in space travel,
electric cars and solar power isn’t enough,
in August 2013, Musk proposed a completely
new mode of personal transport.
He called it the ‘Hyperloop.’
The concept will allow people to travel between
large cities at the speed of sound, allowing
passengers to go from San Francisco to L.A.
in about 30 minutes.
It involves a vacuum sealed pod that rides
on top of electromagnetic waves, in much the
same way as a surfer’s board rides an ocean’s
waves.
The pods will glide across the track at speeds
of many hundreds of miles per hour.
This eliminates the problem of friction created
by wheels on tracks.
The same month that Musk unveiled plans for
Hyperloop, the crowdsourcing and collaboration
platform JumpStartFund was established.
Comprised of more than a hundred engineers,
developers and investors, the group took on
Hyperloop as their first project.
In 2014 they formed Hyperloop Transportation
Technologies, and undertook a feasibility
study.
In 2015, Musk ran a student competition to
design and build HyperLoop pods.
A SpaceX sponsored mile long track was built
to run the pods on.
On July 20th, 2017 Musk announced that he
had gained ‘verbal government approval’
to build a Hyperloop track between New York
City and Washington, D.C.
Elon Musk is one guy who it is a challenge
to keep up with.
In the twelve months from December 2015 to
December 2016 he started no less than three
companies - Open AI, a not-for-profit artificial
intelligence research company, Neuralink,
a neurotechnology start-up with the aim of
integrating the human brain with A.I and The
Boring Company, which aims to bring down the
cost of tunnel boring by ten-fold.
Personal Life
Elon Musk has been married two times.
He met his first wife, Justine Wilson, while
they were both students at Queen’s University
in Ontario.
They tied the knot in 2000.
Justine is a fantasy novelist who described
her life with Elon as a ‘dream lifestyle’
that was empty at the core.
Her husband was so focused on his work that,
even when he was at home, his mind didn’t
seem to be there.
The marriage ended in 2008 in a very messy
public sdivorce.
Elon and Justine have five children together,
a set of twins and a set of triplets.
Musk met his second wife, Talulah Riley, at
a London nightclub.
They were married just six weeks after he
filed for divorce from Justine.
The wedding took place at Skibo Castle in
Scotland - he was 39, she was 23.
Things apparently didn’t go well, with Musk
announcing their separation just two years
later on Twitter . . .
@rileytalulah It was an amazing four years.
I will love you forever.
You will make someone very happy one day.
The couple got back together in 2014, but
a divorce was finalized towards the end of
2016.
When it comes to the future of Elon Musk,
the best advice is to watch this space.
He has never backed down from his ambition
to travel to Mars and, possibly, retire there
one day.
Until that happens we can be assured that
he will continue to revolutionize the way
that the world consumes energy, benefits from
technology, and travels into space.
