♪ [Music Playing] ♪♪ 
>> Dr. Wahby: Well, let me
welcome you to Revolutions.
Usually you don't welcome
people to revolutions, because
revolutions are off, but this
revolution, or these revolutions
I'm talking about, Revolutions
in Paradigms, that people had
over history, and they are
changing in a revolutionary way.
And all because of
science and technology.
Now, science and technology
are powers that man has
in their hands.
When I say men, I also mean
women - that the human race
has to make life different.
And just look at five years ago,
things are different than now.
I wouldn't say fifty years ago.
Things change very fast and they
keep accelerating at that, and
there is a good saying that
someone said, that technology
enables us to do things that we
could not do otherwise, or even
think of doing; it's
beyond our imagination.
And I invite you to enjoy
today's session as well as part
off the revolution in science
and technology paradigms.
This is the first EIU Technology
and Science Symposium, and Dr.
Steven Daniels, and myself,
Steven Daniels of the Physics
Department, chair of Physics
Department who is working with
me in this, want this not be the
first and the last, we want it
to be first of a series of
symposium that will fill up with
the movement of science
and technology in our lives.
It is my pleasure to introduce
you our speaker for today.
And I will introduce
him as a hero.
We have a hero amongst us.
He went to Iraq, and came back,
thank God, and not only he came
back, but he came with rich
experiences that he is willing
and lovingly sharing
with others as well.
If I say Officer David Closson,
I would be confining him to an
officer.
But he is larger than this.
He is a thinker, a
researcher, he is a human
of understanding, and I won't
take much time to introduce
him-- but he is a producer
also-- video tapes, and he
is an actor, you will find
him a rich personality.
So, without much adieu I'll give
him the podium, and I'm sure
you'll be enriched now
by his presentation.
So please join me.
[applause] 
>> David Closson: My
Presentation style is pretty
laid back and conversation phase
so don't be afraid to raise your
hand and participate.
All right, so, we are going to
talk about social media and
law enforcement.
I don't have a remote clicker,
so just bear with me here.
I guess that's
not going to do it.
All right, let's
try it this way.
All right.
So, campus safety patrol.
What makes you guys
feel safe here on campus?
Just throw it right out there.
Anything?
The blue emergency phones?
Does that help a little bit?
What about knowing that
there's a place to park nearby?
That helps.
Seeing officers out on
patrol in the squad cars.
What about walking
around on foot patrol.
Yeah, so all of the above
knowing that they are out there.
What about seeing an officer
parked out in the middle of the
parking lot?
How does that make you feel?
Nah, not so much.
Ok.
Does everybody know the
police officers here on campus?
Yes.
Does that make a difference?
Do you feel like you believe in
a police more when you actually
know an officer or two; have
that personal face and name
to attach to the department?
It does make a difference.
It definitely does.
So, with that, that's what we
talked about things that make
students feel safe.
It is seeing the
police officers.
It actually knowing them, its
adding humanity to the badge,
to the uniform, knowing that
there's an actual real person
there, that we are not just a
robot out to arrest everybody.
All right.
So, when do students
interact with the police?
Throw some out there.
We've got some housing staff
here, I'm sure you can come up
with some pretty good ideas.
I'll save those
stories for afterwards.
Never mind.
Overall though, when you
think about interacting with
the police, it's either when
you are a victim, a witness,
or a suspect.
On a college campus, when do
you think students interact with
police the most?
Usually it's a negative time.
It's usually when
they are a suspect.
They are involved in something.
And does that formulate a
good impression on the
police department?
No, it keeps
things pretty negative.
They really won't like us.
So, now we want to talk about
community oriented policing.
It's a big term that everybody
hears about and nobody really
knows what it is.
What is community policing?
It's going out and just hanging
out with the people that are
sitting on their front porch, or
the front steps of the Doudna?
Yeah, it can be but it's
really a bigger picture.
I'll go through the
definition real quick.
It's built on partnerships.
It's working with
the community members.
The big picture idea here.
All right, then problem solving.
It's all related together.
The police department as a whole
the organization needs to make
it a priority to work together
with the students, the staff,
the faculty, the community to
solve problems that they are
facing.
It all just relates right there,
and if you notice, community
oriented policing, abbreviation
COPS, right here, community
organization and problem
solving, COPS, good way to
remember it.
All right.
So, now, like I was saying,
the foundation is built on the
partnerships with
the people we serve.
So, how can we improve
those relationships?
How can we have more positive
interaction with students?
Do you have any ideas?
Root Beer pong, yes, we have
the crime prevention officer,
which is my role.
I get to go out to all kinds of
different student organizations,
give presentations, participate
in some of the housing events.
It's a lot of fun, just ways
to try to interact with the
students on a positive note.
Walking foot patrol, just stop
and talking to students when
they are hanging out on the
Doudna steps, or the south quad
throwing a Frisbee around.
So, these are just some
ways that we can improve our
interaction with the students.
But we are kind of
limited with it.
All right.
So, in order to go talk to the
students, obviously you need to
know where the students are at.
So, where are some places
students will actually spend
their time here on campus?
At the library all
the time, right?
That's where
everybody's going to be.
What about like the Rec center?
Food Courts?
Maybe what about
residence halls?
Do students tend to hang out and
socialize in residence halls?
What do you guys think?
Yeah, I'm totally
picking on you.
Yes, residence halls.
Right.
So, what are some
limitations with that?
When you are at the rec center
and you are two and a half miles
in on the treadmill, do you want
a cop to come up and just start
talking to you, saying
hey, how is it going?
Having a good semester?
Not really.
When you are at the food court,
you are usually sitting there
with you friends, talking about
the projects you are working on,
you are busy, you
are doing something.
So, with that, you know,
students are preoccupied, it's
not necessarily a good chance,
it's hard to break in and have a
good genuine conversation with
somebody, because they are
doing something.
Right?
Do you want to be interrupted
when you are in the middle of
studying?
No, not really.
So, there are kind
of limitations there.
But also, you know, there might
be 200 people in the rec center,
during the busy time, maybe 250
even, can a police officer go
talk to all the students
that are there, working out?
Is that likely?
No, you can't reach
that many students.
Maybe five to ten.
I know when I've been walking
foot patrol, it's a good night
if I can actually stop and
have a conversation with
fifteen students.
You know, that's in four to
six hours of walking around
on campus.
>> Dr. Wahby: Who initiates the
talks, you or the students,
in these walks?
>> David: It varies.
I usually try to initiate the
conversation, I'll say 'Hi', and
ask them how it's going.
If they are busy, if they
are going somewhere,
which is usually the case, I'll
just say, 'Hi', and keep going.
It's hard to actually
stop somebody and say,
"Hey, how are you doing today?"
So there are limitations.
Limitations are the reach that
one officer can get, for those
face-to-face contacts.
So, what are some new
ways we can overcome this?
All right.
So, now, how many
people have a smartphone?
Yeah, I know you guys do, too.
>> Well, it's smarter than me.
>> David: Everybody has a
smartphone, it seems like,
especially college students.
They are plugged in 24/7.
They're always online, checking
Facebook, checking Twitter,
checking their text messages,
emails; they are always
tied into something.
You are always multi-tasking.
And that really just comes
right back to what we were
talking about.
When you are at the rec
center, you are going to be
doing something.
You are going to be occupied.
All right.
So, where are students
spending their time?
Where do they go do get
their news and current events?
The younger people, where
do you get your news at now?
Do you go to foxnews.com or
CNN or do you just check your
twitter feeder,
or Facebook feed?
Twitter feed, yeah.
Exactly.
Younger generations are getting
their news from social media
now, rather than go to the
old-fashioned newspaper, or to
watch the news on the TV.
>> Dr. Wahby: How much do
younger generations really,
really, really want the
news, or seek the news?
>> David: Let's ask him.
>> Student: I work for
the newspaper so.
>> David: So that's your life?
>> Student: yeah, yeah,
>> Research shows that
in general students aren't being
taught to be good citizens in
the democracy, so twe are
not taught to seek out that
news and seek out that
information about our
government, but I mean
a handful of us, you can
follow CNN or whatever
>> Dr. Wahby: So, how much of
the student body you would say
know the tsunami in Japan, or
earthquake in Mozambique?
Did they hear about it or
follow up about that?
Would you say ten percent of
them, or ninety percent of them?
>> I think it just depends on
the event and how it affects
them.
With the Boston Marathon
bombing, they were keeping
track of it live on Twitter.
>> David: I'm glad you brought
that up; we'll talk about that
in a little bit.
Ok, so that's where students
are going to get their news.
That's where they are spending
most of their free time, is on
Facebook, it's on Twitter, it's
on the different social media.
Even having conversation
with their friends.
Rather than pick up the phone
and call, or even send a text
message, a lot of the
conversation through
Facebook posts or through
their Twitter accounts.
Right?
Yeah.
That's just the way the
world is going these days.
Because everybody
is so connected in.
All right, so social media,
obviously, that's why you
guys came.
We just made the connection
we are leading up to community
policing to now going to
social media and how we
can do community policing
through social media.
Here's a quick little chart,
I got this from Depew
Research Institute.
You can tell these are from last
year, I believe, December of
2012, yes.
Notice how many
people are on Facebook.
And on Twitter.
The bulk of college students
have a Facebook account.
Right?
And you could probably go around
and ask, do you have a Facebook?
Do you have a Facebook, and
a lot of them will say yes.
You know, and Twitter is
actually growing in popularity
as well.
So you want to reach out and
touch specific demographics
even, you can target and use
what social network site you
want to use to try to reach out
and interact with that specific
demographic.
There's a lot of
possibility here.
There's a lot of possibility.
This is where students are
spending a lot of their free
time, and probably some of their
class time and work time as
well, why not go out
and talk to them there?
All right, so it gives you
a little breakup as far as
Facebook.
It's interesting, what
age group in college?
This one right here.
Hmm, seems like that is
where the students are at.
And then Twitter, my graphic
got cut off a little bit,
sorry about that.
But again, age group, what
age group, right here, 18-29,
college student
age group, right?
Yeah, exactly.
So that's where
our students are at.
All right, so here are some
Twitter stats I pulled from
Connect Cops.net, and they
are from last year as well.
So these are even
outdated as far as Twitter.
A lot of police departments
are really starting to
embrace Twitter.
And what are they tweeting?
Activity updates, traffic
alerts, road conditions, even
crime alert investigations, some
local departments like to use
Facebook to try to identify a
possible suspects in crimes.
There's definitely things you
can do, but overall, police
activity updates.
That's nothing really urgent,
that's nothing serious, it's
not stay away from this area,
it's just hey, this is what we
are doing.
You know, it's giving the
followers, the students, a
chance to get to know
the police department.
Get to know who the officers
are, what they are up to, what a
normal day is like
for police department.
That gives them a better
understanding of policing.
And with that better
understanding, will
hopefully come more trust.
So now the Boston
Police Department.
They led the way through using
social media, especially Twitter
when it came to emergency
situations, with the Boston
Marathon bombings.
So here are just a
couple stats on it.
Here are the
followers beforehand.
These are the
followers right afterwards.
It went from 54 to
352,000 followers.
So a big jump up, right?
Does that highlight the desire
for people to be able to follow
the Departments on
Twitter, on Facebook?
If that many people are
following, I mean, Val,
you said you are following
on Twitter, right?
So, they are out there, and they
are using it, they really paved
the way and set the foundation.
So now, it sort of shows the
importance of you know, the
students, the
citizens they like this.
They want to see police
departments on Twitter; they
want to be able to follow them.
But that's where they
are spending their time.
If that's what they want,
why not get with the program?
All right, so community
policing, where are the
students going to
be hanging out?
Residence halls, rec centers,
how about online, in virtual
communities?
Is Facebook a community?
Twitter a community?
Instagram?
Yes, so why can't we go out and
community police in those online
communities?
It just seems too logical.
It seems like common sense.
It's what we need to be doing.
It a great way to
reach students.
That's where they are at in
their free time, when they are
doing homework, how many people
have Facebook open when they are
doing homework,
been there, done that.
Sitting in class, it happens at
work, it does, you are there all
the time.
Even when you are walking down
the sidewalk, you are probably
on Facebook or
Twitter checking stuff out.
You see college students
doing that all of the time.
Hopefully not in
class, but it does happen.
So that's the nice thing about
social media, is we can put that
information out there, to start
building that relationship with
students and when they are able
to at their convenience, they
can get online and check it
and see it, rather than us
interrupting them when they are
on the treadmill, when they are
trying to study, or when they
are in the middle of a group
project, working in the library,
it will be in there ready for
them, when they are ready
to receive that information.
All right, yes.
>> How does that use of social
media, [unclear dialogue] on
University campus have alerts
when something happens, ok, get
an alert that somebody was using
my credit card somewhere, are
you set up to do that here?
>> David: No, it's not; I'll get
into actually what we are doing
here for social
media in a little bit.
A lot of departments now though
will do that, will tie in their
emergency notifications if
there's an active shooter, if
there's a bad accident even at
an intersection to stay away.
That kind of level you need
somebody monitoring your
social media 24/7.
That, we don't have that
capability at Eastern right now.
Hopefully it'll work out that
way, because that's the thing,
when it comes to emergency
situations, getting that
information out to the people
that need it the most, the
quicker, the better.
If everybody has a smart phone,
and they are checking their
social media all the time, they
are going to get notifications
and they are going to know they
are going to get a lot quicker.
Email.
Sometimes people won't have
their emails update right away,
it might be every one to every
hour, every three hours, social
media they are always there.
They are going to be checking it
consistently, why not put that
information there and
make it available to them?
All right, so what are
some things we can share?
Questions.
A great way to
engage the students.
One department I saw, they have
a little Twitter, little dolls,
they are birds.
They had a big push where
they asked the population the
citizens what should we name it?
A great way, just get them
involved, you know, what color
do you want to paint
our new squad cars?
Which paint scheme do you like
better, the black and white or
all black?
Emergency information,
we talked about that.
We can put that out.
Traffic, parking,
road construction.
Does anybody try to
drive down Ninth Street?
Yeah, it would have been nice
to actually get something to let
you know what's going on there.
Yeah, of course.
Homecoming had the
parade going on.
One thing that we shared here
was the roads where you can't
park.
Students aren't necessarily
picking up the Journal-Gazette
to read the parade route
information and parking
information.
But they are going to be
checking Facebook and Twitter.
So, we put that information out
there, so they would hopefully
see it, and wouldn't have very
many issues, and I don't believe
we had to tow any
cars this year.
All right, there are a few more
things we could put out, the
list is endless, but these are
just a few things: education,
campus safety tips, some fun
ways you can do this rather than
just saying hey, don't drink and
drive, get creative and put fun
spins on it.
Pictures are always a fun
great way to engage students,
everybody loves seeing
pictures and videos online.
With that, we'll also get
into what we are doing as well.
University events.
One thing that I've done,
I've shared other department's
activities if they've got
this going on, homecoming,
shared a lot of the
homecoming activities.
I was working the football game,
I was almost live tweeting the
football game, and
sharing all that information.
It's a great way to get the
department involved across
campus.
All right, then investigations.
Can you identify this suspect?
We are looking for
this kind of vehicle.
You think, amber alerts, again,
the quicker you can get that
information out to as many
people as possible, the more
likely you are to figure
out who it is and catch them.
There are crimes that have
been solved or people have
been identified within minutes
of hitting social media.
If you think about it, if you
put it out there, and people
start sharing it, you are
reaching 5,000, 10,000,
even more in just a matter
of time; it's really quick.
And its very effective.
All right.
What about officer
awards and success stories.
Saying hey, here's a pat
on the back, good job.
That increases morality in your
department, makes officers want
to go out and do more, public
recognition saying hey you are
doing a great job, that was an
awesome arrest you made, yeah,
of course.
All right, so what are some good
ways to engage some students
through social media?
We've got some experts here.
What do we do?
>> Pictures of students
doing good things.
>> David: Pictures of
students doing good things, yes.
One thing I like to do, pictures
of officers and students
together, having that positive
relationship, that positive
interaction.
Yeah.
What about well, we'll just skip
the point, we are working up to.
What about virtual ride-along?
This is an idea I really like,
and I've actually been working
with housing staff to try
to do a joint tweet along.
It's a virtual
police ride-along.
It's a lot of fun.
So how many people want to go
on a ride-along with a cop?
A lot of people think that
would be pretty cool, right?
Is it feasible to
take everybody?
No, but this is a great way to
get the community involved and
let them know what we are
actually out there doing, and
what we handle on a daily basis.
And said, oh, they are just
writing parking tickets, that's
all the cops do.
No, we are actually out there
showing them what we are doing.
There's one department that I'd
really like that has been doing
this a lot now, is the
Arlington Police Department.
They did a big joint
tweet-along, all the
departments were involved.
They used the same hash
tag and it was a lot of fun.
They even talked back and forth
with each other and engaged the
audience, people could ask
questions, it was just a lot of
fun.
There has actually been two
global tweet-alongs now, too.
So it really is going
big picture, big scale.
All right.
So, here are just some things
I pulled off their Facebook
talking about
their big tweet-along.
This is their little
twitter bird here.
They post pictures, but as you
know, there's no license plates
or there's not a picture of the
actual suspect, so they
are not really breaking any
privacy violations or anything
along those lines, butt it is
still showing what we are out
there doing, we are actually
doing work, so its a great way
to mark the police department,
let them know what good work we
are doing to
serve the community.
And then you can have a
little sense of humor, too.
This is Arlington police officer
messing with the Fort Worth
police department.
So it adds that bit of, the
bit of humanity, a big of
personality, humor, it's great.
It really lets people get
to know you, and know you
are real people.
All right, so now here at
Eastern, we have the mayhem
prevention team.
Has everybody heard about it?
Does everybody
follow and like it?
Ok.
All right.
So some of the goals for this
to get the police department
involved across campus, you
know, we typically get left out.
Nobody likes the cops, right?
They are going to come rain
on the parade, bust the party.
We wanted to get
involved on a positive note.
Following that community
policing approach.
This is a great way we could
really get involved across
campus.
Some of the things we have
been involved with already, is
working with student community
service, with housing, with
athletics, with the counseling
center, and with the HERC.
It's a lot of fun, and
its a great way to get involved.
All right, the increase positive
interactions with the students.
Number one getting us involved
is going to have positive
interactions.
Letting us be a part of
things across campus.
Then, as well, we can use it to
encourage students to come talk
to us.
It's an open forum.
A lot of times students are more
comfortable making a comment
online asking a question online
as opposed to face to face with
a police officer.
It's another avenue, another way
to interact with the students.
All right, then again,
back to the education.
Giving campus safety tips,
important information, things
they need to know.
Here's what's going on.
Might want to
avoid ninth street.
Anything along those lines.
What out for an
email fishing scam.
You know, share
that information.
Hey, there's this
scam going around.
You might want to know about
it so you don't fall for it.
Great things we
can put out there.
And with the campus safety tips,
when I go give presentations I
ask students, I say, "hey what
are some college drinking tips?"
Almost all the time, the
students know exactly what they
are not supposed to do, but this
is another great way we could
just give them a friendly
reminder on a Friday night
before they are going out, they
might stop and think, oh, yeah.
Now, I probably
shouldn't do that.
It's a great way, because
you know they are going to be
checking Facebook and twitter,
on a Friday night, especially if
they are going out to socialize.
Ok, then increased trust
or knowledge in the police
department.
That is what stems from getting
to know the police officers,
getting to know the
police department.
It really comes from a community
oriented policing approach.
All right, so this is one where
we've gotten involved across
campus.
Lemme check the volume.
[Video plays].
Of course, we are showing
off our new squad cars.
Has anybody seen
this video before?
Probably, no, you didn't?
What?
I shared it online.
[video plays]
They didn't really give me
a shot, but I did get a
free donut.
All right.
Gives you some humor, getting
the police department involved,
to advertise the
flu shot clinic.
Wouldn't really think about that
right from the start, but it's a
great way.
You think its good PR
for the police department?
Yeah.
Shows we've got a
sense of humor.
But like I was saying, it
meets all those bills gets
us involved.
All right, so this is a Facebook
post where I shared this.
I actually shared it multiple
times, and also across Twitter.
The HERC also shared
it, so it got a lot of exposure.
This is just one post,
it reached 317 people.
You think me walking around
saying hey, here, flu shot
clinic, go to it, this
is when and where it is.
Do you think I could reach 317
people in just a short amount of
time?
Probably not.
That's what great about
social media is the reach.
How many people you can
reach very simple, very fast.
Here's another one.
First three people to find an
EIU officer Closson on foot
patrol and mention this
post, gets a free 1gb USB drive.
Spread the news.
Campus Safety.
Reached 229 people.
So, with that, 229 people
knew that I was out walking foot
patrol on campus.
Now, the next slide
I'd like to talk about this.
So what did that post achieve,
beside I just said, they knew I
was out walking foot patrol.
Did it achieve anything else?
Besides giving away jump drives?
The jump drives actually say
EIU Police Department on them.
Kind of fun.
All right.
We'll just go through the slide.
Number one, it let the students
know we're out on foot patrol.
I call it force multiplier.
So maybe five, ten people
actually saw me walking the
South Quad that Friday night,
but as people are checking their
Facebook getting ready to go
out and socialize, they saw oh,
wait, EPD is out
walking foot patrol.
Do you think they might think
twice before doing something
goofy on campus?
May be.
Definitely will.
It's a force multiplier.
One officer to then let that
many people know, hey we are
actually out in force, and
stuff, we are actually out
there.
Just a friendly reminder.
We are out portraying UPD as
friendly and approachable.
Think that achieves
that goal right there?
I think I saw a
couple nods, yeah.
Definitely does,
come talk to me.
I got free stuff.
Who doesn't like
free stuff, right?
Especially college students.
They all want something free.
All right, then encourage
student to visit with UPD
officers.
It's a great way to
strike up that conversation.
I think you had brought up who
initiates that conversation when
I'm out walking foot patrol?
This is a great ice
breaker, right here.
Great way to get the students
to come talk to us so we have a
good genuine conversation.
And like I was saying, it
creates that opportunity for
positive interactions.
So, with that last slide, 229
people met all these goals,
right there.
And it only grows, because we
are relatively young on the
social media.
We just started the mayhem
prevention team at the end of
July.
We haven't really been
around all that long.
We are still trying to
build up a good following.
We've been able to reach
a lot of people so far.
It's a great start.
Here is another
post for homecoming.
The theme was real panthers wear
blue, so that weekend I posted
this one, just for fun, little
bit of humor, but it still got
us that same thing, positive
exposure, reached 713 people.
Just with this Facebook post.
I also put this on Twitter, and
the main EIU Twitter account,
re-shared it.
So then it reached a countless
number of their followers.
I think they had 5,000
followers on Twitter.
Not everybody saw it, but a
lot more than just the 713 here.
So, 
>> Tom Grissom: When you
say reached, define reach.
What would you
say with the stats?
>> David: People that, here it
breaks down who has clicked on
it, and who has commented on it,
and it shows from people that
have shared it as well, but the
reach basically newsfeed, that
has been in that
many people's newsfeed.
Or they've seen it.
But with this, it shows, again,
the less people get to know the
police department.
Plan on a little bit of humor,
you know why I pulled you over,
from Super Troopers, kids love
that movie, it's really funny,
it gets in on that, but it also
gets us in on the main Eastern
campaign for
supporting homecoming.
Gets us involved
in that as well.
All right, so here's
another little video.
[video plays]
These are YouTube videos that
we shared on well we've got them
posted on YouTube as well, but
we share them on our Facebook
and twitter, and we give them
out, housing, I think Jeremy has
got a few of them and he's going
to share them periodically,
we've got a total of seven of
these that we've made so far.
It's a fun, just a quick little
commercial type way to get
out a campus safety tip.
You know, lock your windows
and doors before you leave for
break.
Things along those lines.
I've got another one coming up,
also, just to give you an idea.
But it's a great
way to get exposure.
Show that we've got a little
sense of humor, but still have
that educational approach.
Serves multiple things, and gets
other departments involved as
well.
It's a good, its
actually a team.
[video plays]
Just another fun
little video.
Another thing, another way to
reach the students, do you think
it's effective?
Yeah, more or less.
What are you guys' thoughts on
police departments on social
media?
Think it's a good think, think
its a great opportunity, do you
see any negative sides
of it, any downfall?
Are you guys all going to go out
and follow like the EIU Mayhem
information team?
Yeah.
Do you have any questions?
Comments?
Yes!
>> Is the Mayhem Prevention team
working to teach our students
about responsible and safe
online, like their online, not
just their [unclear dialogue] 
>> David: Like as far as
online etiquette, what to put on
Facebook?
>> Not just etiquette, but like
if you post where, so I'm out of
town this weekend, I post it on
Facebook and Twitter, and then
they enter it as my house
as empty, things like that.
>> David: Yes.
When it comes to certain times
of the year, we will gear our
safety tips to what is going on.
The one video talking about
break, we want break, we can use
that multiple times, to give a
friendly reminder before they
are going to [unclear dialogue].
If you are going on break,
leave a light on, make sure
all the windows and
doors are locked.
Don't put hey we are going to be
gone, we are going out on Spring
break, it's going to be a blast.
You know, our house
is going to sit empty.
We'll put out
different types like that.
Definitely, we've got a whole
long master list of safety tips.
>> I thinks it's a very positive
tool, but my question being is
the agencies that have this
going already, how much time is
taken in [unclear dialogue] how
do you keep up with, if you have
to respond back?
>> David: With that, the nice
thing about technology these
days, is all you need is a smart
phone, a lot of departments will
have somebody that works on
it full time that manages your
social media, but also have
officers that are part of that
team, so when they are out on
patrol they'll be checking it
and monitoring it as well.
You can set up notifications,
so if somebody posts or comments
it'll tell you what's going on,
and that way you can get in
and check it real quick.
It really takes a team to
do it on that large scale.
>> I mean, the thing about it
is, information one way, once
you get people responding back,
they expect something to come
back, to them like knowledge
and the respond or they
[unclear dialogue]
>> David; Yeah, that one of
the big things is to engage the
students, engage the followers,
even if its just liking their
comment, it'll pop and tell them
the Police Department or so and
so liked your comment.
It's kind of cool when the main
EIU Account shares somebody's
tweet, or their post, the
student's probably, big old
smile, like yeah,
that's awesome.
EIU shared it.
So that interaction really does
help that relationship, it's an
important part of it.
Just at least let them know
that you do see their comment.
>> Well, you can
disable comments, too.
I know the CPD did that, to
avoid further controversy
on a couple issues.
So depending on, that
might not be so bad, 
>> I received an email from
an organization last night.
It commented on a presentation
that was given here, and it took
me on the Eastern's site, I'm
not very computer intelligent
anyhow, I saw some comments
posted some were very positive,
and some were very almost,
negative, but not in a way to,
if you'd have a conversation.
To make your negative
comments, because you are
in an unidentified, you are not
sitting there as a person, I
know I've faced that in my own
job, when we first got email,
and people employees would have
confrontations or disagreements
on emails back and forth, and
stuff, where as if they were in
person, then there's no way,
so I guess my thing is, after
seeing those things last night,
is having a way to block those
out, or are you not
allowed to do that?
>> David: With that, when it
comes to negative approach the
one I really like most is to
keep everything as positive as
possible, on your post.
If you are posting on the
officers helping make teddy
bears for the kids at the
hospital, which we did, it's
hard for someone to
talk negative about that.
If its hey we are out walking
foot patrol trying to help so
and so unlock their car, it's
hard to talk negative about
that.
But if you are always posting
negative things here's crime,
this is going on, so and so did
this, so and so did this, you
are inviting a lot
more negative feedback.
That's where I really like
social media as a positive
community-policing tool, as
opposed to here's all the bad
stuff that's happening.
So, that's one way to help
avoid the negative comments, and
negative interaction.
You are still going to have
some, so when you do have those,
you've got to deal with it.
DWI, came from a media class
that I had before, you've got to
deal with it.
If you just delete, delete,
delete, delete, it gives the
community the impression you
are sweeping it under the rug.
not dealing with it.
Now you don't necessarily, you
don't want to fall in the trap
into arguing online, but rather
than reply to specific comments,
just put out a blanket post,
saying hey, we don't agree with
that, we don't appreciate
that, let's focus on this.
Because you are always going to
have some negative, but keeping
the focus on positive community
policing, makes a big difference
in that.
Some great points.
Thank you.
Anything else?
Thanks for coming.
>> Dr. Wahby: Well, please
join me in thanking our speaker.
[applause]
00:36:52.033,00:00:00.000
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