Mastin: So I'd say 99% of personal development
is just behavior change and changing your
mindset.
This is kind of what we hear.
The problem is, it doesn't work.
Or it works long term or it brings what looks
like success, but I can't telly you how many
successful people I've met that if you get
real with them, are miserable, and that's
not success either.
So you have to change at an emotional level,
and the emotion is what produces the story.
Tom: Hey everybody, welcome to Impact Theory.
You are here, my friends, because you believe
[00:00:30] that human potential is nearly
limitless, but you know that having potential
is not the same as actually doing something
with it, so our goal with this show and company
is to introduce you to the people and ideas
that will help you actually execute on your
dreams.
Alright, today's guest is a bestselling author
who has built a highly success international
personal development company.
His incredibly insightful and action oriented
approach to self improvement has allowed him
to reach over two million people in over 100
countries through his writing, [00:01:00]
online courses, seminars, and retreats, but
oh, my friends, that is not where he started.
At 21, he was a drug fueled record executive
living the sex, drugs, and rock and roll lifestyle,
until it not only got him fired, but almost
landed him in jail, during a near miss where
he was pulled over for suspicion of driving
while intoxicated, he dodged a bullet when
the cop failed to find the eight ball of cocaine
sitting under his driver's seat.
During the ordeal, he promised himself that
if he avoided getting caught, he'd get clean,
and a few [00:01:30] days later, he did exactly
that, flushing the coke and beginning the
long process of finding out who he was without
the drugs and what he'd been avoiding by using
them.
The man who would come out the other side
of that journey not only found sobriety, but
found himself becoming one of the most sought
after transformation artists on the planet.
His dedication, fresh, raw style, and effectiveness,
saw him named to Oprah's Super Soul Sunday
list, Ink Magazine called him the next Tony
Robbins, and Arianna Huffington said, "He's
[00:02:00] a leader for those who long to
live lives that are more passionate and soulful."
Now, more than a decade into his life's mission,
he's created a whole new approach to life
intervention that he calls functional life
coaching.
It is a no BS, almost scientific approach
to helping people work through trauma and
find their real purpose in life.
Please, help me in welcoming the man that
Oprah called, "An up and coming thought leader
for the next generation of spiritual thinkers,"
the author of the new book, Claim Your Power,
which at the time of this recording, is already
in positions [00:02:30] one, two, and three
in its respective category on Amazon, the
hard hitting, Mastin Kipp.
Mastin: [inaudible 00:02:37]
Tom: Awesome, thank you.
Welcome to the show.
Mastin: Thank you so much.
That was very well said.
You described me better than I can describe
me.
That was fantastic.
Tom: I'm not so sure about that, I've-
Mastin: That was awesome.
Tom: Seen you do your thing man, and it is
... incredible.
Mastin: Thank you, that means a lot.
Tom: I was really, really sucked into your
universe, I won't lie.
It was a lot of fun researching.
You've got a really ... [00:03:00] hard hitting
to me is the right word, and what I mean by
that is, you take sort of the really esoteric
notions of spirituality and what's going on
in self improvement and you bring it right
down to earth and you mention what you call
the meat sack.
And you said, like a lot of these series are
great, like on paper and the spiritual realm,
but you live a life where you have an amygdala.
And I thought that was pretty fascinating.
What do you mean by that?
Mastin: I think the thing that frustrates
me the most is, there's two [00:03:30] worlds
that are missing each other completely.
All of these incredible spiritual truths,
that have been well documented for tens of
thousands of years, in many different traditions
... and then there are the people who are
very practical.
And they kind of miss each other.
So, one of the things I've done, because both
my parents are scientists, so growing up I
was very well learned in the scientific method
and model, was to understand, "How can I test
this stuff out so that I can actually prove
it one way or another, and what does it actually
mean and how [00:04:00] do we take it, something
very vague, and make it super specific?"
'Cause that's ultimately the name of the game,
in any area, is you have sort of a general
idea for a business and you find out your
niche.
Same thing's true in these larger ideas, because
we talk about, for example, love your neighbors
yourself.
What does that mean, how could you boil that
down?
And what I found was, most people had no clue.
Like, you read all these personal development
books and there's all these words, abundance,
purpose, love joy, passion, excitement, greatness.
Like, everyone aspires to these ideals that
have no common definition or understanding.
[inaudible 00:04:30] [00:04:30] scientific
community, a centimeter is a centimeter in
China, in the United States, in Japan, in
the UK.
We have certain things where we weigh and
measure things.
In personal growth, it's kind of soft, if
you will, you know?
So it's been frustrating to realize that the
most important information on the planet,
which is what informs our values and our beliefs,
is the most confusing.
It should be the other way around, it should
be the simplest to understand.
So, part of my drive has been to take these
things that are [00:05:00] very sort of complicated
and esoteric and sort of, at this point almost
Hallmark cards, and make it extremely actionable,
as it relates to today.
Because even the advice that we got five or
10 years ago or 30 years ago, the same principles
are true, but how we apply it today is very
different.
Tom: I love what you just said about things
becoming like Hallmark cards.
One of my biggest frustrations ... this used
to drive me nuts ... so, back in [inaudible
00:05:22], I had a huge team, we have 1,400
employees.
And so you have to shorten things to like
codifications, right?
Like where you've boiled things down to a
nice [00:05:30] simple sentence.
And the simple sentence is like really powerful,
if you meditate on it, right?
But if you just hear the words, they become
trite.
And so then people aren't getting past that
into something deeper.
What are some really powerful concepts, you
think, right now, that people just are missing
completely?
Mastin: Well, I think a business is a great
analogy.
So, because people can understand a business,
because most people are either in corporate
or they want to start a business, that I know,
and you think about the team, right?
So what runs a team?
Values ... but then, processes.
[00:06:00] So if all you know is the process,
and you don't have context for why you're
doing it, then it's just, checking off stuff.
If you have values but no process, you're
scaling a mess, right, and that never works,
either.
So I think that the most important thing is
to have a crystal clear understanding of what's
the next step by step for you, but most importantly,
the most important thing is, what's the driver,
why are you doing this?
And most people have no clue why they want
their goal.
Why do I want a billion followers on Instagram,
why do I want to become [00:06:30] a multi
millionaire, billionaire, why do I want to,
you know ... harvest the moon for, what was
it, platinum or titanium or whatever it was,
[inaudible 00:06:38].
Like, what's the driving force behind that?
Some people are conscious of that, most people
are unconscious of that.
And so if we're unconscious of what's driving
us, the first practical step is understanding
what's driving you.
And what drives ever human being to produce
any goal or go for anything is the desire
to hit a certain emotional target.
So what's so ironic and to me seems so obvious
but it's something that [00:07:00] every time
I say it, there's an, "Aha!" moment, like,
"Wow, that's so true," is that we pursue external
goals to hit an internal emotional target,
which is sort of like eating a carrot and
you think it's pizza or the other way around.
You're never going to actually make it.
This is why, no matter how successful you
become, unless you understand the emotions
that you want to cultivate, you'll just be
an empty shell, you won't actually have that
success, and [inaudible 00:07:24] has a great
quote, he says, "People who think money will
make you happy don't have any."
Right?
So [00:07:30] at some point you hit a threshold
where you realize, "Oh my God, I'm making
all this money, have all this success, and
I'm still frustrated."
And then there's this idea that even if I'm
successful, that's when I'm supposed to be
the most happy because there's this idea or
mindset that success is what brings happiness,
and nothing could be further from the truth.
So the most important thing for someone to
focus on is what drives you, and the answer
is emotions.
The next question then becomes, "Well, what
emotions are driving me?"
And the answer to that question takes you
down a really deep rabbit hole into all your
past [00:08:00] hurt, all your unprocessed
traumas, all your limiting beliefs, because
your nervous system is going to fight you
like crazy not to bring those emotions to
life in a positive sense, because the nervous
system associates positive emotion with threat
or vulnerability.
And it's designed to keep you safe and out
of vulnerability.
So, that's why you feel like you're your own
worst enemy or you, quote, self sabotage right
before something major happens.
It's never self sabotage, that's a ... I think
people who self sabotage, panic attacks, these
are the worst names you could label these
things.
Self sabotage is really self protection.
[00:08:30] You know, your nervous system's
trying to protect you from this uncertain
threat.
Typically, a panic attack is a response to
something ... like, your intuition's screaming
at you and you haven't been listening for
30 years.
Of course you're gonna have a panic attack.
Typically, especially with functional life
coaching, the main assumption is this.
Whatever the behavior is that you want to
change, your current behavior, that's not
working, is the appropriate response to the
underlying condition.
It's your best efforts.
So-
Tom: That's really interesting.
Mastin: Yeah.
So the first thing you have to do is figure
out, "Well, what's going on here?"
So, [00:09:00] it's not necessarily a one,
two step forward, it's more like, "How can
I go inside and try to figure out how am I
starting to participate in my reality?
How am I a part of the problem that I'm seeing?"
And that's pretty much all I spend my time
helping people do.
I don't think people need to become `great.
I think people are great and they have a lot
of impediments to greatness, you know?
It's a [inaudible 00:09:19] process for project
development, agile development.
The scrum master's job is to not make the
team great, it's to remove impediments, right?
And so, as a coach, that's pretty much what
I try to do, too, is not make [00:09:30] somebody
great, 'cause I think God or the universe
did a pretty awesome job with your soul.
The meat sack is the neurotransmitters, it's
the neuro pathways, it's the myelin, it's
the repetition, it's the building of the emotional
fitness, that's what I help people with.
So, the core assumption is, you're not broken,
let's just remove impediments.
And so, we gotta go inside to understand why
you're stuck, first and foremost.
And most people are terrified to go there.
Tom: Yeah, dude, so, one ... I'm sure you
know how fresh a vision that is, but as I
was reading ... So that's long [00:10:00]
been my big frustration, is people are sort
of in one lane or the other, right?
And so they can't talk about the realities
of living today in a brain, in a body where
... Do you know the story of Phineas Gage?
Mastin: No.
Tom: Alright, so Phineas Gage was a railroad
worker.
He was one of the people ... and this happened
either in the early 1900s or late 1800s ... working
on the railroad, hits a tamping rod, which
is like a three foot metal spike.
It shoots up through his chin, out through
the top of his head, he loses a teacup, not
teaspoon, teacup, worth of brain [00:10:30]
matter, never loses consciousness, and it
fundamentally changes his personality.
And so, that was where sort of neuroscience
started with, "Okay, clearly, you damage a
certain part of the brain and the fundamental
behaviors of that person change forever."
So, when I was reading your stuff and you
were like, everything from, "You can't put
something on a vision board and hope that
it's just going to come true without doing
the hard work," to, "Understand ego serves
you, here's why.
Understand that fear can be a compass, here's
why."
[00:11:00] Understanding myelination ... You
talked about the gut and the microbiome ... I'm
like, "Who is this guy?"
Like, this is madness.
So, what has driven that connection and how
have you seen it serve people to really understand
the physicality of being a human?
Mastin: I blame my father, who's a scientist.
He's a PhD in biology and he's also a medic
in Vietnam.
Tom: Whoa.
Mastin: And so he's seen some stuff.
And I would put him on the scale of optimist
to skeptic, like over here towards skeptic.
[00:11:30] He was like, "I can't come see
you in Asheville, because Trump's gonna shut
down the government and I don't want to be
in North Carolina when he does."
Like that's where his mindset is right now.
Tom: Wow.
Mastin: Right?
Like, "Dad, we need to talk."
Right?
But what's interesting is he's hardcore science.
And so I was raised like almost blowing up
carabineers as a kid, in the lab.
You know, like when you light the carabineers
underneath, I was obsessed with mixing stuff
together that probably shouldn't have been
mixed together.
So I grew up, do you have a hypothesis, and
then testing it, and it if continues [00:12:00]
to work out, that's what a theory is.
Like, E=MC2 is a theory until it's proven
wrong.
And if you can prove something wrong once,
it's not a theory, right, it's a hypothesis.
So, that's kind of my training, but the older
I've gotten, like the woo woo side of me has
emerged and I definitely have a deep woo woo
side of me, whether it's because of the mushrooms
and the ayahuasca ... But I also had a near
death experience when I was about 15, 16 years
old, I almost died, which completely shifted.
I also saw my best friend's father pass away
in the ICU from cancer, I was [00:12:30] there
when it happened.
That fundamentally shifted my life.
So, I've had a hard time reconciling these
two sides, and I'm convinced, like in my gut,
now, that science is studying the after effect
of spirit or science is studying the after
effect of the quantum universe or the Creator
or God or however you want ... whatever word
you want to use, it doesn't matter.
And essentially at some point, we're gonna
basically have a God algorithm, like we'll
kind of figure it out.
'Cause all the universe is is a bunch of patterns
that we don't recognize yet, just all pattern
recognition, right?
Tom: Oh, God, [00:13:00] can we go down that
rabbit hole?
I know we risk like-
Mastin: Sure.
Tom: So there's a friend of mine, a burgeoning
friendship I will say, with a Cal Tech quantum
physicist who is so much fun to talk to because
of the way he looks at things.
And so he talks about that, that what you're
looking at literally are just patterns that
arise out of what he calls ... that basically
we live in a curve of possibilities.
And if you think of any bell curve, that what
we experience as reality is really just the
[00:13:30] most probably things to rise out
of the quantum realm.
Which is why there's no ... you can't, yet,
make a theory that connects what we see at
the Newtonian level and the Einsteinian level
with what we see and can measure at the quantum
level.
And so his theory, and I'm gonna do a horrible
job, but it's so fascinating that ... I pray
we'll all bear with me while I indulge this
fascination-
Mastin: I love this stuff.
Tom: but what he talked about is that at the
most base level, in the quantum realm, [00:14:00]
it really is chaos.
And as you pull back and you're looking at
the macro level, then you begin to see these
patterns that emerge, but they're emerging
on a bell curve of just the most likely, which
is really, really interesting.
So tell me more about your concept of patterns,
what we can ... what does it mean to have
a God algorithm?
Like, how does that ... because you're so
practical, like how does that feed back into
what we should do on a daily basis?
Mastin: Sure.
So you just asked me to define a God algorithm
while being practical, [00:14:30] so I'll
do my best, okay?
Tom: Yes, please.
Thank you.
Mastin: No big deal, that's not a tall order
at all.
So I always love it when scientists use the
word chaos.
Such arrogance, because chaos to one person
is order to another perspective.
So if I'm an ant on the street on New York
City, that looks like chaos, but to the bird,
it looks a like a completely normal pattern,
right?
So, I really disagree with the assumption
that it's chaos.
It's probably a pattern we haven't recognized
yet, I would assume, because from every perspective
there's a larger pattern that's happening,
I believe.
[00:15:00] So, the core assumption it's chaos
I would disagree with until he can prove it
which he can't, so therefore, I could be right.
But, when you look at like, for example, the
Ten Commandments, right, or the sermon on
the mount, or like the [inaudible 00:15:13]
with the Buddha, there are certain things
that they say.
For example, Jesus, above all the other commandments
he says, "Love God with all your heart, might,
and soul, and love your neighbor as yourself."
He didn't say, "Be a Christian, be a Jew,
be a Muslim, be a Sikh."
He just said, "Love God, love your creator,"
that's all he said.
[00:15:30] And it's an emotional state, by
the way.
He didn't say think about God, he said love,
which is an active emotion.
And then love your neighbor as yourself.
Not your Christian neighbor, your White neighbor,
your Black neighbor, your gay neighbor, your
straight ... it's just, "Love your neighbor
as yourself," and he didn't mean just your
neighbor next to you.
What he means is, every other human being,
and plant and animal on the planet.
So, that's a law.
So, there's something to the order of the
universe where there is law, there are cause
and effect, there is karma, "If I do this,
then this will happen."
And eventually, [00:16:00] like if you look
at what's happening right now with artificial
intelligence, you know, the big fear is what
will happen when it becomes sort of super
intelligent, if you will.
But the issues is, it's not really artificial
intelligence.
What we're actually creating is algorithms
to be able to weigh and measure, beyond our
own capacity, what's really happening.
That's all it is.
So, it's an extension of our own intelligence.
Everything that's happening on this planet
came from the earth, so there's nothing artificial
about it, it's actually very organic.
We've come to a place where ... we've always
outsourced [00:16:30] the brain, right?
From the second we realized there was money,
we started writing down one on the rock with
chalk.
Like, that was the first upload to the cloud,
right, just a very primitive version of it.
So there's nothing artificial about what's
happening, but the question is, how much data
can we take in, how much can we weigh and
measure?
And then, how many different correlations
can we come to?
And my assumption is, if we could take in
all the data that's happening all at once,
in the entire universe, then that's pretty
much what God does.
So it's basically [00:17:00] a set of patterns
and ... And you know, you look at like any
12 step process, any healing process, there's
a pattern for hitting rock bottom, there's
a pattern for how you are going to get better.
Everything is a pattern and a process.
And then you put in the free will and that's
where things get really interesting with quantum
physics, because you know, every quantum scientist
will tell you, "Well, we can kind of think
what's going on is going on but the problem
is, when we observe something, we don't know
what's someone's gonna chose."
And so that's kind of like the part of quantum
physics where it's like not [00:17:30] quite
a perfect algorithm and that's where things
get very interesting, and I think that's where
probability comes in.
Because there's something about our own ability
to choose that throws ... It's almost like
God's playing with dice but then there's even
more dice because we're being able to chose.
What the hell does that have to do with your
every day life?
Very simply put is this.
I think that there are common patterns of
success and failure.
And what most people do is they take a patten
that may have been a failure pattern, which
[00:18:00] by the way, failure only leads
to more lessons, right?
So, they take this idea of what failure is
and they don't just say, "That was a result
I produced," they take it personally.
And they take the pattern personally.
It's like taking winter personally.
Could you imagine?
Like, "Oh, my God, [inaudible 00:18:13] such
a cold person right now."
Like it makes no sense.
It's just a predictable pattern.
So with what's happening with the quantified
self world and what's happening with all the
things that are happening with AI ... What
I love about AI is it's not just quantitative
analysis, it's qualitative analysis is starting
to emerge.
And that's where I think the real cool stuff
is going to start to happen, [00:18:30] because
... with Apple, Apple X just got announced.
Like, facial recognition.
Like, I guarantee you one day you'll be able
to send ads to people that have sad faces.
I guarantee you that will happen.
Tom: Wow.
Mastin: Right?
Tom: Absolutely.
Mastin: You know what I mean?
It's gonna be amazing.
Tom: You're absolutely right.
Mastin: But it's just patter recognitions,
right?
And that's exactly what ... I mean, if you
think about synchronicity and all that law
of attraction stuff, which is true, just not
a complete thought.
There's a lot more to it than just hoping
for stuff.
But you know, the universe [00:19:00] responds
to you and we're building out that model for
ourselves, essentially is what's happening.
If we're made in God's image, then we're sort
of recreating this in our own image and we're
being able to identify all these different
patterns and there's all kinds of patterns.
There's health patterns, relationship patterns,
purpose patterns.
There's-
Tom: What are some of the patterns that people
get into that get them in trouble?
Mastin: Oh, man.
Well, I call them survival patterns.
That's what I call them, because most people's
nervous system is their enemy.
And it should be their ally.
Tom: Because it's feeding, like, [00:19:30]
anxiety, and fear that they don't know how
to respond to or in what way is it their enemy?
Mastin: Well, if you look at the evolution
of the human nervous system, literally from
the beginning of when we started to evolve,
it's millions of years old, right?
So it needs a software upgrade, a little bit,
because the problem is, back when it was just
like lion and tiger days, you'd see something
orange that kind of looks like a lion that
ate dad 10 years ago, you're gonna get out
of there, right?
You're not gonna question whether it's something
different.
Today, we go through some type of traumatic
event when we're [00:20:00] a child that either
significant or something simple, like, "My
father was five minutes late picking me up
from school."
It doesn't have to be some huge trauma.
We make up a meaning and we make up some interpretation
of that event and then we continue to recreate
it because anything outside of that seems
like a threat.
And so, the nervous system says, "You know
what?
John, when I was 21 cheated on me."
So a wise person or a smart person would say,
"Well, John in a cheater."
But the nervous system says, "All men are
cheaters."
It generalizes to keep you safe.
So from a survival perspective, totally [00:20:30]
fine.
Problem is, if you want to crush it, you have
to thrive and you have to start to question,
"Is this a real fear or is this an irrational
fear?"
The psychologists and psychiatrists call irrational
fear neurosis.
I don't think that's a ... See, the problem
with that field is that they pathologize everything.
It's not an irrational pattern at all if you
look at the underlying trauma, the procrastination,
you know, the fear of failure, the perfectionism,
the distraction, the confusion, however it's
manifesting, is [00:21:00] an appropriate
response to the underlying trauma that has
not been healed.
Tom: That's something really interesting in
the way you teach, is that all of these things
are trying to wake you up, right?
You take people through this whole it's trying
to wake you up out of something or ... You
do an awesome analogy, I love this one about,
the pattern you were just talking about, it's
like stepping on a nail and thinking that
you don't need to take the nail out, and then,
clean it and [crosstalk 00:21:27] heal, right?
So, walk us through like [00:21:30] what is
the body trying to tell us?
How do people get out of those patterns?
Mastin: Sure.
So the way that you do it is the same way
that you would clean a cut.
It's exactly the same.
So let's just say that ... we're using the
analogy of the nail.
You're walking down the street and you step
on a nail, but you don't know it.
You just experience pain the foot.
Well, you don't just keep walking and you
say, "Well, you know what, I'm experiencing
perfect health right now.
Namaste."
Like, you don't do that, no one does that,
right?
You look down at the nail and you go, "Holy
shit, there's a nail in my foot."
[00:22:00] And you think to yourself, "Do
I need to go to the hospital or can I handle
this?"
If it's a significant enough wound, you've
got to get quite some support or help or mentorship
or the ER, whatever it might be.
If it's not, what do you do?well, first of
all you bring your attention to it.
Then you remove the nail.
Then you would clean it out, then you would
bandage it, and then, you wouldn't stress
about whether the body's gonna heal or not,
you just let the body heal and when it's healed,
you wouldn't harp on what happened ten years
ago when you stepped on that nail, you'd forget
about it.
But what we do is we go through [00:22:30]
the wounding, emotionally, it's invisible,
you can't see it, yet.
That'd be cool one day, when you can.
And what we do is we say, "Oh, no, no, no,
not there."
And so instead of looking at it, we don't
even look at it.
And then we start to feel the pain.
Instead of going, "Why is that there?"
We go, "Oh, no, pain.
These negative thoughts are like Voldemort's
going to show up if I think negative thoughts,
so I'm going to think only positive thoughts,"
but you're keeping down all these negative
thoughts, making yourself raw and pathologizing
it.
And that's kind of like shooting lidocaine
into your foot to make the pain go away temporarily.
[00:23:00] And then eventually, you go to
the doctor and the doctor says, "Your whole
leg has gangrene."
And you're thinking to yourself, "How is that
possible?"
What do you mean how is that possible?
Ten years ago, when you got the nail in your
foot, you just shot pain killer into it and
you didn't look, right?
So it's the exact same thing emotionally.
There's wounds or traumas that we have and
we stuff them down, we don't look at them,
we don't clear them, right?
Most doctors, if you come in for high cholesterol,
will just give you a statin, which lowers
the cholesterol artificially.
Functional doctors say, "Why [00:23:30] is
your cholesterol high?
Oh my God, you eat cinnamon rolls ten times
a day.
Let's stop that and give you kale and see
what happens, right?
And to which you say, "Fuck you, I'm not eating
kale."
But, you know, you can change that stuff with
lifestyle and if you're suppressing it with
medicine, which is not necessarily bad, but
if you're suppressing it with medicine, you'll
never discover the root cause.
Well, that's true emotionally and mentally.
And what I kind of stumbled on was, like,
"Hey, there's kind of a root cause and there's
kind of a process for that," and when you
clear it, what's amazing is ... When you clear
the underlying emotional issues, the thinking
[00:24:00] changes.
So this idea that change your thoughts, change
your life, is complete, it's just not deep
enough, because it's the emotional states
that produce the thoughts.
So if you have an unclear trauma and you're
trying to meditate at a retreat for 10 days,
like, God bless you, you're gonna be living
in hell.
You know, it has nothing to do with your inability
to calm your mind down, your body is trying
to wake you up and pay attention and you're
trying to push it down.
It's never a good idea.
Tom: You have a really fun quote about that,
which is, "You can't just chant your [00:24:30]
pain away.
You have to do the hard work."
And yeah, that makes a lot, a lot of sense,
and the analogy between medicine and what's
going on spiritually I found really effective
to reframe the problem.
And that brings me to, so, the name of functional
life coaching.
So, hearing you talk about functional medicine,
hearing you talk about the microbiome that
you actually have a deep understanding of
neurology and brain chemistry.
I was really, really impressed with that and
how you could talk [00:25:00] about the deeply
spiritual stuff or brain science as easily
as the other.
What is it about functional medicine that
got you interested, and do you have that ... So
you've alluded to that process of getting
people [inaudible 00:25:17], but how do you
help them find the root cause and what do
they don once they find it?
I know in your book you cover this, but what
does that look like?
Mastin: Sure.
So I've been doing this work more or less
my whole life.
I was [00:25:30] kind of born this way, unfortunately
for my parents.
But you know, the last 10 years where I decided
to get into this type of work, I just started
working with people.
So the last two years, I've been [inaudible
00:25:41] sort of like trying to really figure
out, "What do I do, how do I describe it a
concrete way?"
And I was actually at a meeting with Dr. Jeffrey
Bland, who created functional medicine and-
Tom: Really fast, just tell people what functional
medicine is.
Mastin: Oh, okay.
So functional medicine, what they do is instead
of just having a symptom based diagnosis,
they try to figure out [00:26:00] why is it
there in the first place.
So, for example, if you have high cholesterol,
which is very common or if you have pre-diabetes,
which is super common, you know, most doctors
will just give you [inaudible 00:26:09] insulin
for the pre-diabetes or statin for the cholesterol
and say, "You're good."
Functional medicine doctors say, "Why do you
have high cholesterol, why do you have pre-diabetes?"
And they say, "Look at blood sugar levels,
A1C levels," they start to look at fatty liver,
they start to look at your microbiome, they
start to look at you know, how much ... are
you producing neurotransmitters, do you even
have good bacteria in your gut?
[00:26:30] Do you have heavy metals, are you
eating enough fat to fuel the hormones that
are necessary to live a healthy body?
Like, there's integrative medicine, functional
medicine, these are sort of the same names
for the same idea.
And what they do is they find out why is your
body having this chronic issue and then they
give you a prescriptive method that will help
you identify and heal the root cause rather
than just suppress the actual symptoms.
Tom: And one of the things I found so interesting
about functional medicine is the way that
it looks like, to me, logically, it should
be called holistic [00:27:00] medicine, which
has already been consumed and so that obviously
would be misleading.
But they're looking at diet, they're looking
at the human as a super organism, they're
looking at environmental toxins, they're looking
at everything in conjunction, which is one
of the things that ... and I'm sure this is
where you're headed ... one of the things
that I liked about your approach is it takes
a much more all encompassing approach to where
you are and how get [crosstalk 00:27:25]-
Mastin: 100%.
Well, the thing about ... I'm not against
allopathic medicine, 'cause functional medicine
is a part [00:27:30] of allopathic medicine,
it's just the sort of innovation on it.
And you look at a lot of allopathic doctors
only and they look at just one area in isolation,
as if that's the only problem.
But that's just never the case, 'cause the
body's a system.
And so, functional medicine just helps people
understand why they're sick in the first place
and gives prescriptive medications for the
root cause, which is different.
I know you've had Naveen Jane on the show,
and by the way, I love him so much, he is
like a huge inspiration for me.
I love that he calls Branson [00:28:00] and
all those guys small thinkers because [crosstalk
00:28:02] kind of orbit the Earth, he's going
to the moon, you know?
I just think it's awesome.
Tom: Yeah, only Naveen would say that.
Mastin: I know, it's amazing.
And I'm quoting him, I didn't say that myself.
But you know, he talks about with all the
biome work.
It's a different mindset and we're evolving
into this, and the reason why it's gonna have
to happen is because these are the people
that are getting the results.
And normal doctors would call what functional
medicine does almost miraculous, but functional
doctors are like, "It's obvious."
You know, so it's a big [00:28:30] mindset
shift.
There's more solutions available now than
possible, and so as I watch that field emerge
and I started to understand the thinking behind
it, I said, "Oh my God, I do that with the
invisible, emotional stuff."
And so the process is actually very simple,
but getting there is a journey.
So I'd say 99% of personal development is
just behavior change and changing your mindset.
This is kind of what we hear.
The problem is, it doesn't work.
Or, it works long term or it brings what looks
like success, but I can't tell you how many
successful people I've [00:29:00] met that
if you get real with them, are miserable and
that's not success either.
So you have to change at an emotional level,
and the emotion is what produces the story.
It's also very uncomfortable so the natural
thing that we want to do is soothe.
So it's kind of like addiction, right?
Addiction is just a coping mechanism for the
underlying trauma.
Whatever you're addicted to, it's a really
bad solution to the problem.
And so people don't have an awareness of like,
"Oh, my God, it's not that something's wrong
with me, I just have an underlying trauma
I haven't cleared."
Let's go figure that out.
[00:29:30] And so, that emotional layer is
also scary, because when you descend into
the emotional layer, you're not gonna meet
the good emotions first.
You're gonna meet all the stuff you pushed
down first.
And people want to run from that, but the
latest research shows that when the emotion
is triggered in the body, it only takes 90
seconds for all of the juice of that emotion
to run through the body before it stops.
The problem is, it keeps getting re triggered
over and over and over and over and over again,
so you can be 90 seconds away from a breakthrough
for 10, 30 years.
If you're not living your purpose, [00:30:00]
if you're not giving what you're meant to
give to the world, and you're anxious, don't
take a pill.
You're gonna numb yourself.
Negative emotion is a call for awareness just
like pain is.
There's something that needs your attention.
That's why when people say they have a panic
attack, it's really a wake up call.
That's what a panic attack really is, something
is trying to get your attention.
Last thing you wanna do chronically is numb
it with drugs, alcohol, or prescription medication.
You want to understand why it's there and
that you know what, maybe you didn't make
the right [00:30:30] interpretation, maybe
you didn't see it fully or properly, back
when you were five and you realize there's
just a scared five year old running your life,
even if you're 45, 55, or 65, that's what
claiming your power is.
Is you can say, "I can make a different choice."
And when you start to make a different choice-
Tom: So when you say, in the book, "Claim
your power," that's what you're talking about,
that moment right here when you get to ... And
are we going to tie that to ... You've talked
very eloquently about Victor Frankel.
Is that that connection?
Mastin: Yeah.
So basically, if I had to oversimplify [inaudible
00:30:57] therapy, Victor Frankel, he wrote
Man's Search for Meaning.
[00:31:00] He was in Auschwitz, he lost most
of his family, but what he studied in Auschwitz,
which is an interesting place to study, for
sure, was that the people who lived beyond
the ones who were taken to the gas chambers,
had an interpretation or a meaning ... which
is his word, but I think people are confused
by that word sometimes, so I use the word
interpretation ... that people had an interpretation
or belief that their future will be better
in the middle of hell.
They believed that something better is gonna
come from this, those are the ones who thrived
in the worst conditions on eArth.
[00:31:30] And so Frankel recognized this
and so his big sort of contribution is, stimulus,
response, in between those two moments, is
a choice.
And so that's where your power lies and that
is what most people outsource to other people.
Tom: And what is that choice?
Mastin: The ultimate choice is, "What does
this mean or what is my interpretation of
this event?"
How am I going to see this?
Are you going to see this as a breakthrough,
are you gonna see this as the end?
Are you gonna see this as an opportunity to
grow, or are you gonna see this as a reason
why you're not enough?
And [00:32:00] anyone who has starred in successful
business and done entrepreneurial work, that
is a meaning ... you get PhD in meaning, when
you start doing work like that.
Because, you know, when you start a business
or you get into a relationship, God forbid
if you do both at the same time, right, you're
gonna just be in a battlefield of stuff going
crazy, things you don't see coming.
In school, you study and then take the test,
but in life, you take the test and then you
study, right, it's the other way around.
So if your meaning [00:32:30] is, "I'm not
enough, I'll never be successful, this isn't
working," and then you'll stop right before
a breakthrough.
And how many times in a business does the
breakthrough happen right after some type
of failure?
Every single time.
So you better look at that failure and go,
"This isn't a reason to stop.
I'm one step closer to figure out the answer."
Edison said, "I didn't fail 10,000 times,"
right?
That wasn't what it was about, it was 10,000
different experiments.
The meaning is what helped Edison make his
discoveries.
So that's the number one choice that we [00:33:00]
have.
It doesn't mean that you stick your head in
the sand and say, "My emotions aren't there."
What you do is you say, "Why are they there?"
And if you say, "they're there because I'm
depressed," then guess what?
That's what you'll find.
You're depressed, maybe there another reason
why you're depressed.
If the meaning is they're there because I'm
repressed, I'm repressing my soul, I'm repressing
my purpose, and I get to go on an expedition
hunt to figure out why and after that I'm
gonna be free, even when this is gonna feel
like a kick in the teeth, by the end of this,
I'm gonna come out the other side [00:33:30]
and I'm gonna be crushing it.
That's a very different meaning.
And you gotta kinda fake it 'til you make
it, but it's not Pollyanna, it's not sticking
your head in the sand, it's actually very
pragmatic.
And every single high achiever, high performer,
has been able to do that.
The real juice of life is emotional fitness.
And it's harder to see it 'cause it's invisible,
but that starts with meaning.
Once you pick a meaning, which is always your
choice, then, you can start to build a great
life.
Very practically, Tony Robbins asked Nelson
Mandela, "What were you doing all those [00:34:00]
years in jail?"
And Mandela said, "I'm preparing."
That's a choice that he made to see it that
way.
Most people would say, "I'm a victim of the
system or whatever," and that one meaning
changed the world.
And so that's our primary power and most people
don't think they have that, they don't know
they have that, they think it's some Pollyanna
bullshit, when really, it's what creates all
the resilience, all the change, all the entrepreneurs,
all the world changers.
If you took all of them, they would all agree
with me, because that's the one choice that
we have.
But [00:34:30] the problem is there's this
nervous system and this unhealed trauma that
gets in the way.
So, the goal is to kind of take it all in
one sort of package so that we can kind of
just handle it, basically.
Tom: I'm so curious to know if I would feel
this way if I hadn't read your book, but listening
to you talk, it feels like the hero's journey.
Now, of course your whole book is literally
built like the hero's journey.
You break it into the four parts, there's
a ton of Joseph Campbell quotes, which was
really, really interesting and I know that
you've re watched or re listened [00:35:00]
to The Power of Myth, every year-
Mastin: Yeah.
Tom: which is totally [crosstalk 00:35:05]-
Mastin: [crosstalk 00:35:05] the research,
that's cool.
Tom: For sure, and you were well worth it,
I assure you.
And Joseph Campbell, specifically with the
hero's journey, like, is that what you think
this is like?
If somebody does this work, is that what it's
gonna feel like on the other side?
Is it them as the hero of their own life,
finally?
Like, what made that analogy so powerful?
Mastin: Sure.
So I equally love stories, like, well told
stories, primarily science [00:35:30] fiction
and personal growth, and long story short,
I figured out they're the same thing, because
I started studying film, and I love Star Wars
and I started studying George Lucas, I started
studying then his whole tribe, Spielberg,
and Coppola.
That all led me to Kurosawa and all of Kurosawa's
films and then I saw Seven Samurais and holy
shit, that's Star Wars.
Nothing original about Star Wars now, if you
see Seven Samurai, even though it's amazing
... But like, all these guys, especially George
Lucas, love Joseph Campbell and George Lucas
credits the hero of a thousand faces [00:36:00]
as like the underpinning of Star Wars, A New
Hope, and helped him frame it, 'cause it's
such a big story.
So I was like, "Who's this Joseph Campbell
guy?"
So I started to [inaudible 00:36:08] Joseph
Campbell and I said, "Oh, my God, this is
some next level stuff," and the hero's journey,
like you see it everywhere, in every film
and every story, every movie, every, you know,
every great transformation, this is the process
and Campbell created this process 'cause he
was the professor at Sarah Lawrence for 40
years.
He studied comparative religions, which very
simply is when you compare religions, right?
And what he saw was [00:36:30] these common
threads or common themes and he synthesized
it into the hero's journey.
So I obsessively studied this stuff and then
along the way, started learning more about
personal growth and the work of Caroline Mays,
she talks archetypes, which are these universal
patterns, like the wicked witch or the mentor.
And then I started studying archetypes and
then I started learning that Carl Young was
kind of the guys who brought that around with
the idea of archetypes and the collective
unconscious, and I realized, Young and Joseph
Campbell were kind of like contemporaries
[00:37:00] in a certain sense, even though
Young was ... [inaudible 00:37:03] contemporaries,
but Campbell was highly influenced by Young's
work and I realized, "Oh, my God, stories
are the sort of out picturing or the way we
tell the own journey that we have to go through,"
and most people live vicariously through a
film or through a story.
And what I realized was, "Oh, my God, let's
keep people on their own journey.
How the hell would I do that?"
And so 100%, it's like you are the hero of
your own life, that's why I think superhero
movies ae so big right now, since so many
people are not living [00:37:30] a super life.
So like, "Oh, my God, I'll be Superman or
Batman or I'll be Wonder Woman," whatever
it might be.
You know, Wonder Woman was such a hit because
it sort of represents, I think, the big expression
of ... we're about to see a huge explosion
of feminine empowerment on a whole nother
level in the next 10 or 15 years for sure,
which I can talk about, but it represents
the unlived life.
And so I want to help people step into that
life.
The problem is, it's one thing to watch Luke
in the Deathstar, you know, and he like turns
off his targeting computer and then blows
up the Deathstar ...
It's one thing [00:38:00] to watch it, and
be like, "Yeah!"
It's another thing to be in it, freaking out,
going like, "What the fuck?"
You know?
Like most people, their journey will feel
like they're dying, so they'd rather outsource
it, versus recognizing, "You know what, I
have to live it."
And the most important virtue that we can
have is courage, because without courage,
nothing else is possible.
And courage feels very practically like this,
"Oh my fucking God, I'm about to die."
That's what courage feels like.
[inaudible 00:38:28] feel like, "I'm all strong,"
and shit.
No, you are [00:38:30] terrified.
And the more terrified you can be, the better,
essentially.
So, yeah, that makes sense.
Tom: Dude, I love that more than you know.
I won't go into my whole obsession with that
as well, but I want to talk about CIA.
Mastin: Sure.
Tom: So, courageous and perfect action.
Mastin: Yes.
Tom: That ... The way that you described that
is so on the money and I think people are
so expecting that ... I think they just write
themselves off, right?
Like, "I guess I'm just not a courageous person
or I'm gonna have to fake the funker," whatever
it is.
How do you help people [00:39:00] step into
that to find that, okay, that's the truth
of the matter.
So now how do we embody that, how do we take
over the role of hero in our own life?
Mastin: Sure.
So, every hero has a mentor, right?
So, Luke had Obi Wan Kenobi, and the cool
thing about mentors is the mentor disappears
at the end, so the hero can figure it out
for themselves.
But you need a mentor, you need a structure
and a system, and you need to implement.
So, anyone who's great has support.
So I'm a big believer in having mentorship
and mentorship not like ... [00:39:30] For
example, if you want a relationship, don't
make your bitter, single friend your relationship
mentor.
Like, bad idea, right?
You want to get a mentor who's consistently
lived and produced those results.
And then you need a structure and a system
that implements that over time.
Because there's the breakthrough or the, "Aha!"
Moment, but then it takes time to implement
that and re associate your nervous system
to whatever it is you want to create.
And then you actually have to implement.
So CIA stands for courageous, imperfect action,
and quite practically, courageous means, "I'm
freaking [00:40:00] out, I feel like I'm gonna
die."
Imperfect means, "I'm doing it totally messy,
there's mistakes everywhere," and action means
you're actually doing it and you're not just
reading about it.
So if you can just be scared shitless and
be super messy and take action every day,
you'll be great.
Tom: How do you get people to take that first
step?
In my world, that is the one thing that I
fight with all the time.
People want to know, "How do I get started?"
They have this sense that they have to figure
something out, they need to research [00:40:30]
something instead of acting.
Like, how do you get people to go?
Mastin: Analysis paralysis ... yeah, that
happens.
Yeah, there's a lot of things that people
say they have to do beforehand, they have
to have the perfect trainer, the perfect this,
they have to have ... One of the greatest
survival patterns I've seen lately, especially
with high achievers, is like over complicating
very simple things.
And most of the times, like if we look at
Occam's razor, Occam's razor basically says,
"Given all things being equal, the simplest
solution tends to be accurate."
So, how do we get people to do it?
You just [00:41:00] fucking jump.
And basically what I do is, I tease them,
I call bullshit, I use direct language, and
what I'll ultimately do, if they really need
a push, is, I'll link them stepping into uncertainty
with whatever they value most.
So, I had a woman once who cared about her
family tremendously.
And I was helping her process some childhood
abuse and her nervous system said, "Any level
of success beyond this ..." what the unconscious
belief was, "I'll re-experience what happened
to me," essentially.
[00:41:30] When she realized that holding
herself back and not going forward in her
business was letting the people who abused
her win, because she wouldn't be able to provide
more for her family because she was keeping
herself stuck, she, on her own, said, "Fuck
that."
So before, her nervous system said, "Oh my
God, uncertainty equals revisiting this abuse
that I went through."
Now, her conscious mind says, "If I don't
go into uncertainty, the people who hurt me
are effectively hurting my children.
Fuck that."
So, you've gotta find that leverage point,
and I [00:42:00] learned that from Tony Robbins.
Tony says, "How do you get someone to change
who doesn't want to change?"
And like every co-dependent in the room goes,
"How?"
Right?
"Tell me, I've been trying to figure this
out my whole life," right?
But the real thing is you gotta find leverage.
Right?
What motivates somebody and everybody has
something that motivates them.
So if you can learn how to link what motivates
somebody with forward momentum, then you can
get them off their ass.
And then if you have that mentor and structure
system of support for a period of time, you
can kind of sustain them there.
But I don't know anyone [inaudible 00:42:28]
by themselves.
The [00:42:30] idea that I can do it by myself,
I'm an island, that never works, ever.
Tom: I love that.
Leverage is a really, really good point.
And reframing in that, like getting her to
see that in a new way.
Now, you've talked about fear being a compass.
Is that an example of that, do you have another
example of that?
What do you mean, exactly?
Mastin: Yeah, so like especially in the self
help community, there's a couple of things.
Fear means false evidence appearing real or
fear is the opposite of love, there's this
idea, or that there's no such thing as fear.
And I'm like, okay, but [00:43:00] what about
... one of my clients who is on the front
lines in the Marine Corps in Afghanistan.
You tell him fear is false evidence appearing
real, come one, right?
Or someone who's been through any levels of
abuse, or just anyone who watches the news,
right?
Fear is real in and of this human world, this
physical plane that we live in.
And so there's practical fear, which is, "I'm
I'm in a burning building, I must leave."
You don't stay in the burning building and
say, "Mastin said face my fear," right?
Like, don't do that.
It's not smart.
Tom: It's [00:43:30] good advice.
Mastin: Sorry, bad timing on that.
Tom: Yeah, that was good.
Mastin: But most of the time, you're gonna
be afraid right before the biggest breakthrough
of your life.
So think about right before your first kiss
or right before you went to college or right
before you started the company in the garage,
right, or maybe before you left the company
to do your passion.
Or right before any major event, there's tremendous
fear.
So if that's the case, fear actually has been
misinterpreted and if you think about the
Greeks, they had multiple words for love.
You know, agape is very different than Eros,
right?
Very [00:44:00] different.
But yet, we have one word for fear.
It makes no sense.
So there's different types of fear.
And there's the fear of ... right before I
ever go on stage, I'm terrified, every time,
and that to me means the energy's there and
I'm ready.
It doesn't mean I should freak out.
So we have to understand that before every
major event in our lives that's going to move
us forward, we will be terrified.
And so if we can start to see that fear as
a compass, then we know, I'm going in that
direction.
So people tell me all the time, "I don't know
what to do."
[00:44:30] That's bullshit.
Do the thing you're most afraid of and then
do it 'til you're not afraid of it.
"Can it be that simple?"
It's that fucking simple.
"No, I gotta research it first."
No, just fucking do the thing you're most
afraid of and do it until you're not scared
anymore, and that's how we grow.
And I think the people who are the most successful,
either consciously or unconsciously understand
that.
And they just hang with it.
You know, I can imagine starting a business
and ...Starting a business is one thing, scaling
it?
That ... 1,400 employees, I bow, I can barely
handle 10.
You know, I don't know how you [00:45:00]
guys do that, but it's very difficult.
and one of my friends has a company that he's
scaling, and he was like all micromanaging
his team, and then he left 'cause he had a
family emergency, came back three months later,
the team was doing better without him.
Tom: That's interesting.
Mastin: You know, so it's at every level.
This fear is there, you know?
And it's more about just letting it go.
And the way you let it go is to experience
it consistently until your nervous system
just sort of normalizes with that.
Tom: Do you have a process for helping people
understand how to deal with ... not just the
fear, 'cause I get that do it right, immersion
therapy.
[00:45:30] But, when they mess up and something
goes wrong, and they feel like, "See, my fears
were validated," like, do you have a process
for getting them into the Thomas Edison frame
of mind?
Like, what does that look like?
Mastin: It's basically consistent reminders.
Like, for example, I have a meal plan, I forget
what my afternoon snack is every day, I have
to look at it every day, I forget.
Even though some of the most important stuff
is my food, like, "Alright, okay, got it."
So that's why that structure of support is
so important, is like consistently reminding
people of the basics.
I think [00:46:00] some people ... amateur
mindset says, "Oh, give me more information."
This level two, level three, up sale stuff
in personal growth ... quite frankly when
someone comes and works with me in a coaching
program, there's no new information, it's
all implementation.
There's no secret level two information, it's
just like, "Let's make this shit happen."
So, the way that you do it is, you get around
people who have a like minded mindset so that
you ... see, when you start to do new things,
if you're around people who aren't, you're
not gonna be supported, you're not gonna be
... they're not gonna cheer you on.
They're gonna talk about all [00:46:30] the
reasons why you can't.
So you have to have a really good tribe of
people that have those same shared values,
then you have to self disclose in that tribe
'cause all the high achievers don't want to
be all vulnerable and say, "I'm having a hard
time with my business," right, so you have
to self disclose around that tribe and let
them support you, and then, you just have
to hang with that process for a period of
time and recognize that you're building the
muscle.
Like myelin, for example, which is like the
connective tissue that helps us [inaudible
00:46:55] habits and make things automatic,
you have to build it through repetition.
So that's what emotional fitness is [00:47:00]
really all about.
There's three levels to emotional fitness.
The first level is emotional awareness, you
have to know you have emotions.
Most people don't.
They're like, "I feel nothing."
It's like, bullshit, you have 30,000 feelings
under there.
The next level is emotional intelligence,
which is like, "What are my feelings?"
That's hatred, that's shame, that's joy, that's
love.
And the third level is emotional fitness.
And any fitness, physical or emotional, is
trained.
And the more that you can live in training,
the more that you can live that as a lifestyle.
Then, when things go wrong, [00:47:30] 'cause
they will, you don't go, "Things are going
wrong," you go, "Oh, yeah, I got this."
'Cause anyone who doesn't anticipate curve
ball, is just not understanding the rules
of the game.
So when, for me, especially during a product
launch, technology always breaks.
So instead of getting mad at [inaudible 00:47:47]
for breaking, 'cause it always does, right?
I go, "Oh, yeah, it broke again, let's fix
it."
And that's for any technology, right?
And that's learning the pattern of the process.
So to understand that you hit a plateau or
to understand [00:48:00] that you relapsed
or that you went back into old thinking, if
you know you're gonna do that ahead of time,
then when you're there, you can get out faster,
versus this perfectionist thought ...
People have this insane idea that if I'm gonna
change my life, I have to be equally at good
as something I just learned as something I've
been doing for decades.
Which is an insane thought.
You have to kind of take that childlike mindset
back on.
And when you're in a tribe and you have a
mentor, then you can go a lot faster, 'cause
you will go back off course, consistently.
It just happens.
Tom: You've said that a master is somebody
[00:48:30] who was a beginner who kept beginning.
Mastin: Yes.
Tom: What do you mean by that?
Mastin: Well, so I think masters is a mindset.
And any high achiever has that process, but
any person who is [inaudible 00:48:42] , who's
been successful, and I'm talking not like
... I'm talking epic levels of success, but
who are also happy, which is really rare.
The percentage of people who are financially
successful is very rare.
Of those people who are actually happy, every
single one of them is curious, [00:49:00]
they're open, and they're ... like, any idea
is like something new.
And they have a childlike, not childish, childlike
mindset that says, "OH, let me consider that."
And so they just consistently being again,
and again, and again, and they're open.
They don't think like, "Oh, 'cause I'm successful
I know everything."
I think the more successful people become,
the more humble they would become because
they realize how much they don't know.
And so this idea that I get to begin again
and again and again, gets rid of any assumption
that now [00:49:30] I'm an expert.
Anyone who calls themselves an expert, I'm
like, "You're an egomaniac.
You have a tiny fraction of knowledge and
you call yourself an expert?
There's no way you're an expert.
You might have some education in that area,
but there's a lot of stuff that we don't know."
So I think that there's this ability to remain
childlike and just see yourself as always
at the starting point and that's how you remain
hungry and I think the most important thing,
I'll go woo woo for a second, the people who
become successful who think they're the cause
of their success, are the most unhappy.
[00:50:00] People who get successful and realize
it's a gift of spirit and that they just worked
hard, are the ones that remain happy.
So the idea that I am my success is a really
toxic thought as well.
So, if I can keep beginning and have that
beginner's mindset consistently, I will be
happy, I'll be innovative, I'll consistently
be learning, and I'll be a pleasure to be
around.
Tom: Alright, before I ask my last question,
where can these guys find you?
Mastin: Oh.
So the book is at claimyourpowerbook.com and
with the book, I actually [00:50:30] didn't
want to write a self help book.
I see it as an implementation guide.
So part of that, when you go to claimyourpowerbook.com,
there's a free course where you can just have
me coach you along with you through the book,
so you don't have to go through it by yourself.
And then from everything else, it's just mastinkipp.com,
or @mastinkipp on all the platforms.
Tom: Alright.
What is the impact that you want to have on
the world?
Mastin: That's a great question and I've contemplated
this question a lot and it's a moonshot.
So my moonshot in my lifetime is to end emotional
trauma.
That's my goal, in my lifetime.
And I hope I can do that.
[00:51:00] Because if we do that, then by
default, we'll have heaven on Earth, 'cause
I think that's the root cause of all the problems
that we're seeing out there today.
Tom: I love it.
Awesome.
Thank you so much for [crosstalk 00:51:09].
Mastin: Awesome.
Tom: Alright guys, you're gonna have fun with
this one.
It is the rare individual that you're ever
gonna find, anywhere, in any space, that can
blend the two worlds of real science, talking
about functional medicine, talking about the
brain, neurochemistry, myelination, and then
talking about deep spirituality, God, the
quantum realm, [00:51:30] whatever you want
to call it, whatever your word is.
It is absolutely fascinating to see him go
back and forth between the two and to really
hold himself to a standard of usability.
And his book does read exactly like he wants
it to, which is an instruction manual.
It's an implementation guide, he's there with
you, he's walking you through it.
It's broken into 40 days, it's four parts,
it is, literally, the hero's journey.
It's got all the things you're gonna need
to break down your own emotion, to prioritize
and figure out how you prioritize, and to
crawl underneath [00:52:00] the hood to figure
out what's driving them.
To identify the things that are creating your
behaviors, not just dealing with the symptom
but really dealing with the root cause.
I think that his correlation between functional
medicine and functional life coaching is so
spot on, I think you guys are really gonna
get a lot out of it.
Be sure to check it out.
And his book is in one, two, and three on
Amazon right now, that's madness.
And if you're wondering like I did how that's
possible, it is the Kindle version, the physical
version, and the what, Audible version?
Mastin: Audiobook, yeah, yeah.
Tom: All three, right there, one, [00:52:30]
two, and three, not bad.
So, you guys can't go wrong.
Dive in, you're gonna have a great time.
If you haven't already, be sure to subscribe
and until next time my friends, be legendary.
Take care.
That was awesome.
Mastin: that was a lot of fun.
Tom: Thank you guys so much for watching,
and if you haven't already, be sure to subscribe
and for exclusive content, be sure to sign
up for our newsletter.
All of that stuff helps us get even more amazing
guests on the show and helps us continue to
[00:53:00] build this community, which at
the end of the day is all we care about.
So thank you guys so much for being a part
of the Impact Theory community.
