In this video, you will learn how to add Facebook
Pixel to WordPress and how to use its powerful
features to generate useful information like
Custom Audiences for example.
We all know how important is Facebook Marketing
but we found hard to do all the technical
stuff that covers the analytics part of the
marketing strategy, so here is a non-techie
way to add your facebook pixel to WordPress
by using the Pixel Caffeine WordPress plugin.
Install and activate it like you would any
other plugin.
Then, go to the new Pixel Caffeine area in
your WordPress dashboard sidebar.
You can watch the welcome video if you want
then you can go to settings.
I forgot to mention that this plugin is 100%
free and is, probably, the most advanced Wordpress
Plugin to add Facebook Pixel to your site,
add conversion tracking and create laser-focused
Custom Audiences to take your Facebook Advertising
to the next level!
Now, let's get back to the settings.
Click on the big green button below or go
to the General Settings tab then click the
FACEBOOK CONNECT button.
Once you click that button, you’ll see a
prompt saying that “Pixel Caffeine would
like to manage your business”.
Click OK:
Then, you’ll be taken back to your WordPress
dashboard, where you can select your Ad account
and Pixel ID.
Click APPLY and you're done.
Before moving on, check out the CUSTOM AUDIENCE
options and the CONVERSIONS settings below
if you use WooCommerce.
Just check here all the information you want
to track.
The ADVANCED SETTINGS represent fine tunings
you can do about how the plugin behaves in
different circumstances.
Save all changes and that’s it!
Your Facebook Pixel is now up and running.
To take advantage of Pixel Caffeine’s more
advanced features, you can use the tabs.
The first tab is "DASHBOARD" where you can
check the activity.
The second tab named "CUSTOM AUDIENCES" is
exactly where you can create a new audience
based on your preferences.
You can also add SPECIAL FILTERS here with
options to include or exclude them.
The CONVERSIONS/EVENTS tab is where you can
add new tracking like so, by entering a name
first, choosing the trigger from the drop-down
list, pasting your URL here, choosing the
Event and finally the delay in seconds.
If you do advertising for your e-commerce
store, turn on the Pass Advanced Data and
enter below all the details about your products,
then finally click CREATE TRACKING below.
The Product Catalog is a feature you can use
only if your Facebook Ad Account is associated
with a Business Manager.
This is a must-have feature for anyone in
eCommerce because it can automatically promote
all of the products in your store, so I encourage
you to check out the options below.
After you finish adding Facebook Pixel to
WordPress, you need to do one more thing:
Make sure Facebook Pixel is actually working!
To do that, you install the Facebook Pixel
Helper Chrome extension.
Once you have the Chrome extension activated,
visit the site where you installed
Facebook Pixel.
If your Pixel is working, you should see something
like this when you click on the extension:
And there you go!
That’s all you need to do to add Facebook
Pixel to WordPress.
Enjoy your remarketing, conversion tracking,
and custom audiences!
And if you want to learn more about WordPress
for beginners and advanced, check out these
videos and then subscribe to get the new videos
we publish every Monday and Wednesday.
Thanks for watching!
