Grow repeat business with your own
customer loyalty program. Up to 15% of
businesses most loyal customers account for 55 to 70 percent of the company's
total sales and 49 percent of customers
say a loyalty program makes them more
loyal to a brand. With Vend Loyalty
customers earn dollars to spend in store
with every purchase they make. To enable
loyalty go to Setup, Loyalty and check
this box then set how much a customer
needs to spend to earn $1.00 in loyalty.
Enroll customers in your loyalty program
in-store by adding them to the sale and
ensuring enable loyalty is selected.
Customers can also join by filling in
their details on the customer portal
which can be accessed from the unique
URL at the bottom of the sales receipt.
Once they join they will receive any
loyalty earned on the purchase and a new
customer will be created in your
database. To give incentive for customers
to sign up to your loyalty program give
a joining bonus. To set up this bonus
loyalty check this box and set the
amount you wish to offer. Send a welcome email to customers who sign up in-store
and give their email address. This email
will include a link to the customer
portal where customers can update their
details and receive bonus loyalty. Once
filled out their details will be updated
in your customer database. Customize the
welcome email here with a short message welcoming customers and information
about how to receive and redeem bonus
loyalty. Remember that the link to the
customer portal will appear at the
bottom of this email. Once customers join
loyalty can be managed on their customer
profile. Tick this box to add a customer
to your loyalty program or unclick it to
restrict loyalty from certain customers.
The loyalty earned on each product is
based on your default loyalty amount.
To restrict loyalty on certain products set
the custom loyalty amount to zero
Custom loyalty can also be set to a
fixed amount which will always stay the
same even if the price of this product
is changed on the Sell screen
