STUART: OUR NEXT GUEST IS A
FOUNDER AND CEO OF A TECHNOLOGY
COMPANY WHICH FOCUSES ON BLOCK
CHAIN.
THE COMPANY IS NOW USING BLOCK
CHAIN TO HELP WALMART TAKE ON
AMAZON.
I WANT TO KNOW HOW THIS WORKS.
JOINING US IS THIS LADY, SUSAN,
WELCOME BACK.
>> THANKS FOR HAVING ME.
PLEASURE TO BE HERE.
STUART: SPELL THIS OUT, VERY
SIMPLE.
OUR VIEWERS ARE PRETTY MUCH LIKE
ME, NOT THAT BIG ON TECHNOLOGY.
HOW IS WALMART USING BLOCK
CHAIN, AND YOUR COMPANY USING
BLOCK CHAIN TO HELP?
>> WALMART IS USING BLOCK CHAIN
IN DIFFERENT CAPACITIES, FOR
INVENTORY MANAGEMENT SYSTEMS,
TRACKING MANY THINGS.
HOWEVER --
STUART: WAIT, WAIT, WAIT, WAIT.
THEY’RE GOING TO TRACK HOW MUCH
INVENTORY THEY’VE GOT.
PAPER TOWELS, FOR EXAMPLE.
>> YES.
STUART: HOW DOES BLOCK CHAIN
TRACK PAPER TOWELS?
>> SO THERE ARE MANY PARTIES
INVOLVED WHEN WE ARE TALKING
ABOUT INVENTORY MANAGEMENT, FROM
POINT A TO B TO C TO D.
IF YOU WANT TO USE THIS USING
EXCEL SHEETS OR TRADITIONAL
INVENTORY MANAGEMENT SYSTEM,
IT’S NOT EFFICIENT, IT’S NOT
CHEAP, BECAUSE EVERY MOVEMENT
NEEDS TO BE TRACKED AND TO BE
RECORDED.
SO BLOCK CHAIN IS HELPING TO
MAKE EVERYTHING AUTOMATIC AND
VERY EFFICIENT AND FAST WITHOUT
BACK OFFICE SERVICES THAT COST
RETAILERS.
STUART: IT’S SO SIMPLISTIC, I
THINK OF INVENTORY MANAGEMENT AS
ALL ABOUT BAR CODES.
>> IT IS.
STUART: HAS THAT GOT ANYTHING TO
DO WITH BLOCK CHAIN?
>> THERE ARE BAR CODES, THERE
ARE, AS I SAID, MANY PARTIES
INVOLVED, MANY PARTNERS
INVOLVED, SO YOU REALLY NEED TO
TRACK ALL OF THESE SYSTEMS
TOGETHER, AND BLOCK CHAIN MAKES
IT FAST AND VERY QUICK, VERY
CHEAP.
STUART: YOU ARE THE CEO OF
MAVATAR AND YOU ARE WORKING WITH
WALMART.
YOU SOLD THEM A PRODUCT, YOU
SOLD THEM YOUR TECHNOLOGY?
>> NO, IN FACT WE ARE HELPING
THEM TO PARTNER WITH TRADITIONAL
MEDIA COMPANIES AND ACTUALLY
POWER THEIR PRODUCTS WITH THE
POWER OF CONTENT, WHICH IS
HELPING TWO INDUSTRIES, TWO
TRANSITIONAL INDUSTRIES THAT
THEY ARE BOTH AFFECTING --
AFFECTED TODAY.
THEY ARE BRINGING CONTENT AND
WALMART AND OTHER BRICK AND
MORTARS BRINGING PRODUCTS AND WE
ARE CREATING AMAZON-LIKE
MARKETPLACES FUELED BY THE
CONTENT OF THE MEDIA.
SO WE’RE LICENSING OUR SOFTWARE
TO MEDIA COMPANIES TO LEND
CONTENT TO PROMOTE THE PRODUCT
SALES AND WE’RE TRACKING THROUGH
BLOCK CHAIN EVERYONE WHO IS
I WILL GIVE YOU A VERY NICE
INFLUENCING THOSE PRODUCT SALES.
EXAMPLE.
STUART: MAKE ME UNDERSTAND.
GO AHEAD.
>> REMEMBER THE J-LO DRESS IN
GRAMMYS 2000?
IT BROKE THE INTERNET.
THE CEO OF GOOGLE SAID THAT THAT
SEARCH INQUIRY MADE US THINK
ABOUT CREATING IMAGE SEARCH FOR
GOOGLE, RIGHT?
BUT NO ONE, INCLUDING J-LO, CBS,
GRAMMYS, AND THE DESIGNER EVEN,
BUT NO ONE, INCLUDING J-LO, CBS,
GRAMMYS, AND THE DESIGNER EVEN, VERSACE, DIDN’T GAIN A PENNY OUT
VERSACE, DIDN’T GAIN A PENNY OUT
OF THAT.
TODAY IF YOU GO AND SEARCH THAT
KEYWORD IN GOOGLE, YOU SEE STILL
TODAY IF YOU GO AND SEARCH THAT
KEYWORD IN GOOGLE, YOU SEE STILL
GOOGLE SELLS ADVERTISEMENT FOR
THE COUNTERFEIT AND SIMILAR
DRESSES ONLINE.
STUART: WHAT’S BLOCK CHAIN GOT
TO DO WITH THAT?
>> BLOCK CHAIN IS TRACKING THAT
INFLUENCE AND OUR TECHNOLOGY TO
>> BLOCK CHAIN IS TRACKING THAT
INFLUENCE AND OUR TECHNOLOGY TO
EVERY ONE OF THOSE INFLUENCERS
AND USE THE VALUE THEY CREATE
AND THE COMMISSION THEY GOT FROM
VERSACE BETWEEN ALL OF THEM
FOREVER.
STUART: I THINK I GOT IT.
ASHLEY: THINK YOU GOT IT?
>> GUESS WHAT?
CBS AND DISNEY AND ALL OF THESE
GUYS ARE PROMOTING MILLIONS OF
PRODUCTS EVERY YEAR.
YOU GUYS DON’T HAVE TO EVEN USE
PUSH ADVERTISEMENT.
