- In this video,
I'm talking about why hearing
aid innovation will never stop
and why this shouldn't stop you
from treating your hearing loss right now.
Coming up.
(upbeat music)
Hi, guys, Cliff Olsen, Doctor of Audiology
and founder of Applied Hearing Solutions
in Phoenix, Arizona.
And on this channel,
I cover a bunch of
hearing-related information
to help make you a
better informed consumer.
So if you're into that,
make sure you hit that subscribe button,
and don't forget to click the bell
to receive a notification
every time I post a new video.
You probably don't know this about me,
but I did not get my first
smartphone until 2017.
In fact, I use this exact
same brick slider phone
for over nine years.
And part of the reason why
I use this phone for so long
is because I kept seeing
smartphone technology get better
and better each and every year.
And I was always willing
to wait a little bit longer
for the newest, latest,
and greatest smartphone.
When I bought my first smartphone in 2017,
it was the most advanced piece
of technology known to man.
That is until 2019 came along,
and so did a better smartphone,
which I am now the proud owner of.
Well, the same thing is
true with hearing aids.
In fact, you can go back
over two years on my channel
and look at video reviews of hearing aids
that were the most advanced pieces
of hearing technology at the time.
And we are still seeing newer
technology come out today
that is even better.
Since the ear horn,
the very first hearing aid ever recorded,
hearing aid technology
has continued to improve
over the decades.
The exciting thing is that
hearing aid innovation happens
at a significantly faster rate today
than ever before in history.
As more and more individuals
with hearing loss continue
to pursue treatment with hearing aids,
engineers are able to
collect a ton of data
to identify exactly what individuals want.
And this leads to the
development of new technology,
which significantly
improves patient outcomes
and overall satisfaction
with hearing aids.
Not to mention, making
hearing aid technology
that is actually cool to wear
because of all of the amazing features
that not only enhance your ability to hear
but they enhance your lifestyle as well.
No matter how great hearing
aid technology was yesterday,
innovation will always lead
to a better hearing aid
in the future.
And nobody knows this better than Phonak,
today's video sponsor.
In 2018, Phonak released the award-winning
Audeo Marvel line of hearing aids,
which went on to be the
most popular hearing aids
in Phonak history.
and one of the most popular
hearing aids of all time.
Individuals who are fortunate enough
to experience Marvel
over the past two years
not only got to enjoy the benefits
of this innovative technology
to help them hear better,
but they could also connect
to an Apple or Android phone,
they could have totally hands-free calls,
they could connect to a Roger microphone
directly with their
hearing aids themselves,
they could use the myPhonak app
to customize their own audio,
and they could even have remote sessions
with their hearing care professional
without having to go into their office.
However, over the past two years,
Phonak engineers have been
able to a lot of research
and collect a ton of feedback obtained
with the Marvel hearing aids
in order to identify ways to improve
upon one of the most popular
hearing aids of all time,
which led to the development
of the Paradise line of devices.
Not only does the Paradise have all
of the same great features of the Marvel,
like I just mentioned, but
Phonak takes it a step further,
starting with the new PRISM chip
that has doubled the
memory of the previous chip
that Marvel uses.
With the new PRISM chip, Paradise
hearing aids can now pair
to eight different Bluetooth devices
and have an active connection
to two different devices
at the exact same time.
Which means if you want
to switch back and forth
between your two favorite
Bluetooth devices,
you don't have to keep turning off
and turning on Bluetooth
to make the switch.
Phonak has also added motion sensors
to the rechargeable versions
of their Paradise hearing aids.
These motion sensors will
help the hearing aids
to identify your body movement,
which will adjust your microphone settings
to help you hear better.
These motion sensors also
allow you to answer your phone,
they allow you to stop and
start Bluetooth streaming,
and they even give you
access to a voice assistant
like Siri, Bixby, or even
your Google Assistant
by simply double tapping your ear,
which is a ton of convenience
'cause no longer do you
have to constantly search
for those push buttons.
Phonak has also updated
their operating system
to AutoSense OS 4.0,
which introduces three new
features to the Paradise.
First is dynamic noise cancellation,
which can improve your
signal to noise ratio
by up to four decibels
in a noisy environment,
which is huge if you
struggle in background noise.
Second is the speech enhancer,
which can boost audibility
in a quiet environment,
so you can actually hear
the soft-spoken people
that you continue to hang out with.
And third is an updated fitting formula
called Adaptive Phonak Digital 2.0,
which introduces adaptive
compression speeds
and more linear high level
gain, which once again,
is used to help you hear
better in a loud environment.
The point of all of this is
no matter how advanced hearing
aid technology becomes,
innovation will always
lead to something better.
And right now that's something better
is the Phonak Audeo Paradise.
Now, before you go and say
like, I used to say, which is,
"You know, in two years from now,
there'll be something even better.
I'll wait till then."
That is exactly what
you said two years ago,
and two years before that,
and two years before that.
Innovation will never
stop, and it shouldn't.
But if you're not careful,
you could end up in a situation
where you never actually
treat your hearing loss
because you're always
waiting for something better.
Yes, in two to three years,
innovation will likely lead
to a better hearing aid,
but you need to consider how much better
you could be hearing right now,
instead of just imagining how
much better this technology
might be in the future.
I waited 10 long years
between 2007 and 2017
before I got my first smartphone.
And had I known then what I know now,
I would have got a
smartphone over a decade ago.
Now I love new hearing aid
innovation as much as anybody,
but don't let the potential of
new technology down the road
prevent you from seeing the innovation
that is in front of you right now.
That's it for this video.
If you have any questions,
leave them in the comment section below.
If you like the video, please share it.
If you wanna see other
videos just like this one,
go ahead and hit that subscribe button.
Also, feel free to check out
my website DrCliffAuD.com.
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