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The new MacBook Pro combines
the fundamental qualities
of an ultraportable device
with uncompromising performance.
With our new design,
the product's overall volume
has been reduced dramatically.
This results
in an extremely purposeful
and powerful creative tool.
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It has the best Retina display
we've ever put in a notebook.
A precisely designed
LED spectrum
projects through
a metal oxide backplane.
This yields a remarkably bright,
high-contrast picture
with a wider colour gamut.
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The larger Force Touch trackpad
now provides an expansive area
for a whole range of gestures.
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We've continued to refine
our keyboard design
to be more accurate
and efficient.
Dome switches beneath each key
have been optimised
for a more responsive feel.
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We're introducing a new way
to interact with your notebook.
A Multi-Touch bar provides
a more intuitive, more immediate
connection to your content.
Commands that were once hidden
are now visible,
easily accessible,
and also customisable.
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In each application,
the most relevant controls
are displayed dynamically,
allowing you to work
with greater efficiency.
[PHONE RINGING]
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This is also the first Mac
with Touch ID.
This seamless integration
of hardware and software
is truly unique to Apple.
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The speakers have also been
completely redesigned
to maximise air displacement
and project high-fidelity,
room-filling sound.
At its core,
pro-level processors,
integrated with high speed
system memory
and storage technologies,
make everything you do
faster and more responsive.
In a notebook this powerful,
thermal management is critical.
Thinner, variably spaced
fan blades
propel air quietly through
a nearly solid structure.
♪
The new MacBook Pro
achieves a design
that optimises both
performance and portability.
It marks a milestone
in the evolution of the Mac.
♪
