A small change in price creates a large demand
them demand can be elastic but, some products
are inelastic, meaning a change in price does
not effect demand. Some key factors that effect
elasticity of demand are what, uh Mr Bell.
Desire, consumer need. Right, specifically
the ability of a consumer to delay acquisition.
What else can effect elasticity? 
Hey man, we got work orders here and aint nothing happening,
I mean these jobs were promised for yesterday,
and people are going to be coming in here
and asking for their work and nothing been
done. Man fuck 'em, let 'em wait. No, no,
you're not going to bring that corner bullshit
up in here, you hear me? You know what we
got here? We got an elastic product, you know
what that means? That means when people can
go elsewhere and get their printing and copying
done, they're gonna do it! You acting like
we got an inelastic product, and we don't!
Now I want this to run like a true fucking
business. Not no front, not no bullshit. Understand
me? I'm serious. Bringing us back to our old
friends, supply, and demand. Ringing. All
right, your research papers are here. Remember
Friday, take home test. Well done Mr Bell.
Mr Lucas, do you have five minutes? Absolutely.
There's something I'm thinking about, maybe
you can help me? I'll try. What are the options
when you've got an inferior product, in an
aggressive marketplace. Well if you have a
large share of the market, you buy up the
competition. And if you don't?Reduce price
to increase market share. That assumes low
overhead. Of course, otherwise you operate
at a loss. And worse, as your prices drop,
your product eventually loses consumer credibility.
You know, the new CEO of WorldCom was faced
with this very problem. The company was linked
to one the largest largest fraud cases in
history. So he proposed. ...to change the
name. Exactly. Y'all heard of WorldCom? Aight,
let's try this. Ya'll get jacked by some narcos,
but ya'll clean, you got an outstanding warrant
like everyone in here, and what do you do?
What do you do? Give another name. Why? Cough.
Coz your real name aint no good. Aight, it
aint good and, follow through. Aight, death-grip
aint shit. We change up the name? What else?
Yo, I got it, change the caps from red to
blue right? Make it look like we got some
fresh shit. Boop. Yep. And you know what else
we might could do? Give each tower its own
name right, and then we do like some fake
competing. So a fiend gets some bad shit from
one, he go back to the other. And there's
a thinking man right there. See nigga, ain't
that what the fuck I just said?
