A healthy business is a buzzword
 that's being spoken
about more and more.
Whether you're a small,
medium, or large business
it's important to revist
policies and procedures
regularly.
Consider this a time of
business rejuvenation,
especially during a pandemic 
when changes are everywhere.
While we can't cure a
virus or time travel,
yet,
here at NorthEast
we can provide advice
for the other things. 
It's time to rejuvenate
your business and give
it a fresh paint job.
This video will
be a list of
ideas and tips that
you can apply to your
business,
no matter the industry,
to revitalize your
both within and out.
Make a plan.
Most businesses already
have a business plan
in place,
but when was the last
time you actually looked
through it?
A business plan helps you
track progress and
define your business goals.
Chances are that your
business has changed
over the years.
Read it over and see
what can be changed
and removed.
If you're a small
or new business,
it's important to be flexible
so that you can cope with
change that will
absolutely occur
along the way.
Don't be afraid of
change or failure.
If there's anything that
the year 2020 has
taught us,
it's that change will
happen whether we
want it to or not.
There is no guarantee
in business that
your strategy will
succeed.
Which is why you
need to acknowledge
that changes in strategy
and goals
are inevitable.
Besides not every goal
will be achieved
immediately,
even with all the
right tools or plans.
So learn from your
mistakes and failures
and grow from them.
Which is solid advice
for any situation in life.
Also don't be afraid
to hit that refresh button.
Don't immediately
discount or discard
any unsuccessful idea
or strategy.
Is there a way to apply
that goal, idea,
or strategy
to a new version
of itself?
Worry less about it
being an old idea
and focus on the
possibility of success
in the future.
Embrace skills.
This applies to both
yourself and other
employees within
the company.
Invest in strengthening
the skills of current
employees through
education or implementation.
Use the tools that
you already have
within the business.
Since after all,
your employees are your
best advocates.
Every person has
a handful of skills
they're passionate about
and those who are
willing to use their skills
to help your business succeed.
Protect yourselves.
Here at NorthEast
Insurance Services, we've
encountered plenty of
entrepreneurs and
business owners who
aren't willing to
protect their company,
employees, or future
by having proper
protection.
Obviously for us that
means insurance.
However, cybersecurity
is incredibly important
and worth the investment
as cybercriminals are
nearly everywhere these days.
The fact of the matter is
if you're willing to protect
your home
and your personal future,
why aren't you willing
to do the same for
your business?
Market to who you want.
While you can watch
plenty of webinars
or read other articles
about how to market to
your target audience,
there is something
that is often missed.
Many businesses end up
with an audience that they
didn't necesarily intend
to market to.
So they spend the rest
of their time maintaining
those relationships.
It's important to remember to
market to who you want
as a customer
regardless of who already
is your customer.
Do the research and figure
out the best strategy
to targeting those audiences
and grow your
book of business.
Visit our blog to learn
three ways
in which your company's
core values can provide
you success.
But for this video only
the bonus!
Three marketing tips
that you can try right now!
Join a LinkedIn or Facebook
group in your industry.
Through these you can gain
insight into what your
customers are looking for
and what your competitors
are doing.
Plus this could possibly connect 
you with some fellow
local businesses.
On your chosen social media
platform, either start a
livestream or post a video
answering common questions
about your industry or business.
It doesn't have to be
a 5-10 minute video
it can simply be
answering one question.
Ask for a referral.
Your current clients
or customers are
your best advocates
aside from your own employees.
Consider the last product or
service you bought.
Did you buy it straight
from an ad?
Or did you look through
reviews or your friends
and family
on their thoughts?
Chances are it's the later.
People will trust people,
not an ad.
No matter how engaging
or relevant it is.
Now one final piece of advice,
take your time.
You don't need to rush
around trying to redo
your whole business plan or
marketing strategy.
Start with one task at a time!
Once a change shows
promise, that's when you dive
all in and commit to the work.
These are just a few ways
in which you can extend the life
of your business.
Spring cleaning is so popular
for a reason
so why not apply it to 
your business?
We wish you luck and progress
in any endeavor you take to
better your business and
we hope that at least one idea
on this list has inspired you.
Here at NorthEast Insurance
Services, we're more than
insurance.
We protect what means
the most to you
and we built our business
on connecting with our clients.
In the comments, feel free
to provide any ideas
or strategies that found
helpful.
And be sure to hit that
subscribe button and
if you're interested in
any more insurance information
check out this video!
