- Would you like to build backlinks
that actually increase
your websites rankings
on Google for free?
Are you interested in
learning the best ways
to build backlinks to your site
without paying a single cent?
If you want backlinks for free
that actually help you rank on Google
and save you that sweet
moolah, then keep watching.
Plus make sure you stick around to the end
where I'll show you the
easiest link building strategy
that anyone could start doing
in five minutes or less.
And if you're new here,
please subscribe
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When I first started building
links a few years ago,
it was hard.
It almost felt like I was
chasing the Holy Grail, okay?
Everyone was either asking for money
or building PBNs and it
felt almost impossible.
But I knew there was a way
to get links without paying
if only I had the right strategy.
So like a mad scientist,
I tweeted and I tested
and I tried different things until I found
the techniques that worked.
And since then, I've built
thousands of backlinks,
built my own link-building agency
and grown my website
to almost 400,000 visitors.
So let's jump into exactly how I did it
and how you can too.
Okay so strategy number one
is the Skyscraper Technique.
This is one of my all-time favorite
link building strategies.
It's driven hundreds of
links for my own websites
and for my clients too and
it works extremely well
for almost any niche.
So how can you do the
Skyscraper Technique yourself?
Well, step number one
is to find a list of competing
articles in your industry
with a lot of links, okay?
So you're looking for articles
that are already attracting a lot of links
and then you can replicate
these later on down the line.
You can use a tool like hrefs to do this,
it's very easy, and
they'll create a big list
of competing articles with
lots of links for you.
Step number two is to
create a big list of all the
people you can reach out to
who have linked to your
competitors previously.
And you can do this with
a tool like hunter.io
and it'll find all the email addresses
for the websites you want to contact.
Step number three is to create
a better piece of content
than your competitors that
you know will attract links
to your site. So, you're
gonna create a more in-depth,
comprehensive, an updated
version of your competitors'
article so that you can
attract links to them.
And here's an example that
I've created previously.
And the final step is
to reach out to everyone
who linked to your competitors and say,
"Hey, you know, I noticed
you've linked to Joe Blogs,
maybe you want to link
to me too, here's why."
And you can see now on-screen an example
of an email template that's
worked extremely well for me
and it's just so simple
and easy to do this.
So the great thing about
the Skyscraper Technique
is that it's just so damn scalable.
So you can create a cold email campaign,
you can have that
promoting lots of content,
and you can reach hundreds
of people and build
hundreds of links using this technique
so it's so damn easy if
you want to get started
building backlinks for free.
Now the next link building
technique is so easy
even your grandma can do it
and this is the power of networking, okay?
It's under used but it's very effective
when it comes to link building.
So, you know, all you have to
do is create a list of events
that you can attend offline.
And you'll meet a lot of
people, learn a lot of things,
and also build backlinks along the way.
Because when you meet
webmasters in your industry,
they're gonna want links,
you're gonna want links,
and this is just a
really great opportunity
to meet a lot of people.
So, this is so easy, all you have to do
is put on your Sunday best
and hop down to the nearest
relevant event near you
that's in your industry
and you know you'll meet
other people who own
similar websites to you.
So, this is such a great opportunity.
Now the other thing is well you don't need
to go offline to do this.
You could use Facebook
groups, LinkedIn groups,
and these are powerful places
where you can meet people along the way
who have similar interests to you.
And know you, for me, for
example, I've used Facebook groups
to build links before,
and it's just so easy.
You help people, you give value up front,
and you will find
opportunities along the way
for link building by doing this.
So, it's very effective, it's very easy,
you can start using it straight away,
and it's almost guaranteed
that it's gonna help you
get backlinks and build
networks for other people.
The other thing that's
swell, that when you network,
it's not just about
building links, but you can
get loads of advertisers,
sponsorship opportunities,
you can find guest blogging opportunities,
so it's so powerful and effective.
Now if you want to find more
smart ways to build links
to your site, then keep
watching because you won't want
to miss another second of this video.
So strategy number three is Guest Blogging
and this is a tried,
tested, and proven favorite
of many link builders in the SEO industry.
So just imagine. You can get
press coverage to your site,
but you can also build a
powerful authoritative backlink
at the same time for free.
So here's the actionable steps
to start out guest blogging
for your site, and the first thing I'd say
is create a long list of websites
that you actually respect
and want to write for when
it comes to guest blogging.
These should be really
authoritative sites,
simply because when it comes
to writing guest blogging
content for other websites
it can be quite time-consuming.
It can take up a lot of your energy,
and therefore you only want to write
for websites you really respect and
you really need the backlink from.
Otherwise you're gonna
be wasting your time
and you're gonna be writing
for low quality websites
that actually don't have much benefit
getting a backlink from.
The next step is to pitch and outreach
to each of these websites.
Now don't just go in there going,
"Can I have a guest blog?
Can I have a guest blog?"
That's not the right way to do it,
and to be honest, if
they're an authoritative
website they've probably been bombarded
with guest blogging pitches before,
and therefore that's a very
easy request to ignore.
So, what you need to do is use a template
like the one I've got on screen,
and basically, you're gonna suggest topics
that you can guest blog for
that are relevant to their blog,
that are gonna be
valuable to their readers,
and explain the reasons
why your guest blog
will be so good for their site.
And if you do this, I can guarantee
that you'll get much better responses
when it comes to guest blogging requests.
Now, I'm gonna be honest with you,
guest blogging and writing
content for other people
isn't that fun, and
therefore that brings me onto
step number three, which
is to outsource the content
when you get it written, okay?
Don't write it yourself. Don't
waste your time and energy
writing content for other people
unless it's an extremely valuable resource
that you want a link from.
So find a writer than can
write guest blogs for you.
It will save you time,
it will save you energy,
and that means you can focus
on growing your own site
instead of writing guest
posts for other people.
So you can easily find a
writer-for-hire website
like Outwork.com, this will
give you cheap writing services
that you can quickly
outsource when you have
guest blogging opportunities,
and here's a job advert
I've created before that
you could easily copy
and emulate yourself.
Next up, we're gonna
come on to number four
which invites even more
value than guest blogging,
and it's probably something
you've never thought
about before, so make
sure you keep watching.
So this brings me onto the
next link building strategy
which is reciprocal link building.
And this is basically
you link to me and I'll link to you,
the old you scratch my back
and I'll scratch your back,
approach to link building
and it works so damn well,
especially if you want to
create an army of people
that will share your
content whenever you publish
something new, and
therefore they trust you,
they respect your content,
and therefore you can
easily generate links on
demand whenever you need it.
Now, a quick word of
warning is that reciprocal
link building can go
against Google's webmaster
guidelines if you do it excessively.
So make sure this isn't your number one
link building strategy,
but do it in moderation instead, okay?
So, it can be very powerful,
but don't use it as your main
link building strategy, because
you could receive a penalty
from Google. So every
now and then, it's okay,
but if you do it every single
day, or you're building
thousands of backlinks
that are all reciprocal,
that's a terrible idea
and you should avoid it.
So how can you get started
with reciprocal link building?
Well it's actually just
spam the whole internet
asking for a link back to your site.
No, I'm just kidding, right?
What you need to do instead
is every time you get a
backlink to your site,
put the website owner's
details into a spreadsheet
along with their name,
email address, and then
create a database of people who trust you,
who respect you, who have created links
to your site already.
You know, once a month, or
once every couple of months,
you can contact those webmasters
and see how you can work together again.
Now what I would say
is that you need to be
very value-driven with this.
So don't really expect anything back
but see how you can work together,
how you can partner together,
how you can help that webmaster
and then potentially they will
share your content in return.
And this brings me onto the
final link building strategy
which you can start doing
in five minutes or less.
So the final link building
technique is HARO.
This is also know as Help A Reporter Out.
Now imagine if you could get bragworthy
media coverage for free
and you could start doing it right now?
So what you need to do is hop on over to
helpareporterout.com, sign
up, takes about two minutes,
it's free, and then you'll
receive an email breakdown
from all the journalists that
want to receive and feature
a picture like yours from
website owners just like you.
And this has generated
some amazing backlinks
for my own websites.
Now there's a few tricks of the trade
to almost guarantee that your results
are better with HARO.
So what I recommend is
writing a very interesting
opinion, you know, don't
write anything generic,
because most people are
just gonna type on Google,
look for the top answer,
and then re-route it.
If you do that, you're
gonna fall into the list
of other people that've
done exactly the same thing
and therefore you won't
stand out and you probably
won't get a backlink.
So instead, write a very unique opinion
on that topic, so that
your pitch stands out
far more than anyone else.
Also I would recommend
keeping it short, concise,
and straight to the
point, so that journalists
can very easily copy and paste your pitch
into their website and
that makes it quicker
and therefore you're gonna be more likely
to get a backlink to your site.
And then finally, once
you've got the process down
and you're generating
more links with HARO,
you want to outsource
this as soon as you can.
Because it's such a simple task,
you only writing an email, and
therefore you can easily find
a virtual assistant to do this for you
and that will save you tons of time
plus it will make sure that
HARO is far more scalable.
So thanks for watching,
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