Oh hi! Kim Constable, CEO and Founder of The
Work at Home Mums Network
Building a relationship with your customers
overtime is one of the most important things
that you can do guarantee the success of your
home based business. Today I am gonna show
you how, you can quickly, simply, easily and
effectively have your customers loving you
so they would want to come back and spend
money with again and again and again! So stay
tuned.
Song �More than words� playing.
No! Not really, only joking.
So getting new customer is fun. Everybody
who gets a new customer gets really excited,
I mean I love getting new customers and whenever
they come and spend their money with me and
I get a chance to connect with them, I can
get a chance to provide them a service or
buy them the products, it�s exciting and
then you come to the end of the experience
and they hand over their money and you say
�Thank you so much� and they say �Oh
it was wonderful, I have really enjoyed it�
and they walk out the door and you think �What
I am gonna do now, am I gonna get them back�
because then fear kicks in right? And you
think �Oh my goodness what if they never
call again or where�s my next customers
coming from?�
You know this an age old problem for every
single business organization especially work
at home moms but it is much, much, much more
cost effective to keep your current customers
happy and have them coming back again and
again and again than to find a new customer.
Now how do you do this quickly, simply, easily,
effectively. I am gonna tell you, use a mail
service that provides auto responders.
What is an auto responder?
An auto responder is an email that you write
that then goes out to your customer at pre-designated
time. Now you can write an auto responder
series which means you can set the times or
the intervals in between the emails that you
want your customers to receive them.
So a real life example, let�s say you run
a mobile beauty service called Joanne�s
mobile beauty service and you come and you
do my nails, I am really excited you gave
me great manicure and hand over my cash and
you say �I hope I�ll see you soon� and
I say �Yes I will book in again shortly�
and you leave and I love my manicure, its
great and everybody is happy.
Well imagine how excited I�d be or how validated
I would be if the next day in my inbox I get
an email from Joanne and it says �Dear Kim
I hope you are enjoying your manicure and
I hope that its lasting well for you and I
just want to send this quick email to give
you a few handy hint to keep your manicure
fresh so that it lasts longer�.
Now isn�t that something that would provide
value to manicure customers? Absolutely I
would love it. So then the next day or after
two days I would have I get another email
and this time it says �Hi Kim, Joanne here
just wanted to check that you are still happy
with your manicure and I wanted to let you
know if you have any chips within seven days
of me doing your manicure then I will repair
those for free or you will get a 25% discount
of your next manicure� and I go �Wow that�s
great value� because now not only am I happy
with having made the purchase, now I have
guarantee, personal guarantee that if I am
nor happy Juan will fix my problem that is
so valuable.
May be then another couple of days or a week
later I will get a mail from Juan. This time
it�s just a general email about top tips
or hints or something that�s in fashion
or something that is trending maybe it�s
about a new nail polish color that she has
got then there�s a picture of that nail
polish in the email, whatever I am not sure.
Some kind of suggestions that can only enhance
my experience that�s going to play on my
love of manicures or love of my nails and
more importantly it�s gonna keep Joanne
fresh in my mind. Because you know what�s
gonna happen if Joanne�s fresh in my mind,
the next time I need a manicure who do you
think I gonna call? I am gonna call Juan and
if I don�t have her number safe to hand
you know what I am gonna do?
I am gonna pick up my phone, I am gonna check
the email because most people have their emails
in the phones these days and we keep everything
in our phones and if I haven�t saved your
number it�s gonna be in the email.
Now even better, imagine if you are Juan and
you have sent me a coupon for a girlfriend.
You have said refer friends, this is in of
your emails or maybe after seven days after
I have had mine. You said �Refer friend
to me and give her the gift of 25% offer of
her first purchase�.
Now so one time I am having lunch with my
girlfriend and she says �Oh! I have a wedding
this weekend and I need to get a manicure
but I don�t have time� and I say �Hey!
I know, call Juan�s mobile beauty service
because not only will she come to your house,
she will so your nails beautifully but she
will give you a 25% discount� my friend
goes �Wow that�s amazing�.
Everybody wins, Juan gets a new customer,
I get my girlfriend to get the gift of a cheaper
manicure and she gets to save money it�s
a win win situation. Probably she would have
never ever, Juan would have never given that
discount to the customer where it now already
set up in the email responder.
Now auto responders are generally used mostly
by online marketers, people who have website
option list and they are great for that. But
so not underestimate the value of auto responder
or an email service for your service based
on offline business as well. In fact, if you
have an offline business or service based
business you will have a strategic advantage
over your competitors if you are using this
kind of service because most of the aren�t
using this kind of service and they won�t
be keeping up this kind of contact that is
possible with every new customer because they
are not using an auto responder, because they
are relying on calling the customer. And you
know what keeping that relationship is hard
if you are having to put in all of the work
yourself.
This way you can leverage your time effectively,
you can send them a series of emails. Do the
work once and everybody gets the same email
and it keeps your customers coming back and
coming back and coming back for more. It�s
all about working smarter not harder.
Now if you click on the link in the text box
on the bottom of this video, you will see
a link to our website. On our website, it�s
a free tools page which lets all of the tools
that I used personally in both my businesses
and I have both types of businesses and services
baby businesses and the online business. You
can click on the link to find the auto responder
services that we recommend, that we use personally
in workathomemums.com.
Now what else I want you to do? I want you
to subscribe to my YouTube channel, why not
you do that today. Click the subscribe button
at the bottom of this email, its white button
with a red circle in it and it says subscribe.
And if you subscribe to my YouTube channel
then you can get all of these videos delivered
directly to your YouTube homepage and you
don�t want to miss any of them because we
some really amazing business building strategy
specifically for working home moms.
So make sure you do those two things today.
Make sure you click on the link n the text
box and you subscribe to our network and go
to free tools page and make sure you subscribe
to our YouTube channel.
Kim Constable from workathomemumsnetwork.com.
I hope you have a fabulous time enjoy with
building your businesses and be wealthy, healthy
and happy.
Good bye.
