All right, welcome to 20 minutes to write
a webinar.
Actually the title for this is how to actually
write your webinar in 20 minutes.
The title is how to actually write a webinar
in 20 minutes.
I am excited to share this with you guys today.
This was a popular topic when I asked inside
of the Creating Coins Community and gave you
the option to vote this was the overwhelming
fan and I want to be able to share this with
you today.
It looks like the live stream is working well,
that's good.
I had to pop off for a second, but I am here.
I am back it’s Sunday evening getting ready
for the week.
I'm excited about that.
But I've got a lot to share with you guys
today What I want to share is my process for
writing a webinar, how I quickly script a
webinar, and actually I just had a coaching
client I was on the phone with.
Sundays are my coaching client days; Sunday,
Monday and Tuesday are my coaching days.
Today I spoke with one of my coaching clients,
she's hosting a webinar in just a couple of
days.
She hosting a webinar on Tuesday and she had
somewhat of an outline, but we worked together
and within 20 minutes we had the majority
of her webinar scripted and ready to go.
All she really had to do was finish some of
the other pieces.
I really do believe in the power of webinars.
You guys know I'm a big webinar fan.
I believe that having that opportunity to
actually chat with the person with that ideal
client over a period of time is just powerful.
It gives you the opportunity not only for
you to be able to speak everything that you
want to say and and share that content with
them, but it gives them the opportunity to
get to know you.
They get to know your voice better.
They get to get to like you because on a webinar,
hopefully you're sharing helpful content and
I never want to be on a webinar and not actually
share helpful content.
It's not about hiding anything or holding
anything back, but it's about scripting it
in the right way.
Writing a webinar is a little bit different
from writing an essay or something like that
and I think that's where a lot of people get
bogged down because they feel like they need
to write a webinar that is like an essay where
you've got your first header and then you've
got your three supporting bullet points and
then you got your next header and your three
supporting bullet points.
But that's not really how it goes.
The way that this works and as you guys, for
those of you who are on live, feel free to
drop your questions in as we're going.
Okay.
I'm going to also give you this mind map that
you see right here on the right.
How do I get there?
Click out here.
The way that I start with writing a webinar
is not to think about it as first the header,
then the bullet points.
I think of it as a persuasive argument.
Because that's really what it is.
A really, really good webinar is a persuasive
argument.
It is a way for you to build the belief in
your ideal client sp that they believe in
three things.
Write this down.
By the time your webinar is done, they should
believe that they can get results with your
program, they should believe, that it's possible
to get results with your program, that it's
possible to get results by working with you
and that they can get results by working with
you inside of your program.
Those are the three things.
That it's possible to get results with your
program or coaching or whatever you're offering,
that it's possible to get results with you,
and that it's possible for them to get results
with you inside of your program.
Those are the three things that they have
to believe by the end.
Those are the three things that you're trying
to do.
That's all a webinar is, it's your persuasive
argument, especially if you're trying to sell
your product and services.
I'm going to get started in here with the
fast method.
It looks like everyone is popping in.
I did just send an email also.
What does it look like to write a webinar
in 20 minutes?
This is essentially what I did with my client
when we wrote out her webinar in 20 minutes.
This is basically what it looks like.
First you have to have your ideal client.
You have to know who your ideal client is.
Then you need to have your personal story.
You want three to six testimonials and then
you want your pitch.
We've got your ideal client, your story, three
to six testimonials, and your pitch.
what does this look like?
When you're pulling together your ideal client
And I always say start with research.
You guys know that that's the first thing
I always say.
I'm assuming that you've already researched
your ideal client, that you know who you're
speaking with, that you know exactly what
their doubts are, what their pain points are,
and what their frustrations are, but if you
don't know that already, this is where you
start.
Start with their doubts.
What are they not sure that they can do what
are they scared that they're not able to do?
Why do they doubt that they can actually get
results with you, your program, or that they
can even get results for themselves?
Why do they have those doubts?
Second thing is what are their pain points?
What is this problem that they have causing
in their life?
Why is it a problem?
For some people not being able to tie their
shoe wouldn't necessarily be a problem for
another person not being able to tie their
shoe would be a problem.
Everyone that can or cannot do something,
it may not always be a problem for that person.
You have to establish why is it that your
ideal client has this problem?
There are some people for which it doesn't
matter if they have money or not, they really
don't care.
There are other people who their inherent
need is to be successful.
I'm one of those people.
I have an inherent need to be successful and
for me successful means to make a lot of money
and be able to have an impact and be able
to donate and be able to do all these things.
And there are some people who they just simply
don't have that desire, but because that's
one of my pain points, it's very easy for
me to work with someone who says, I'm here
to help you get rid of that pain point.
What is that pain point for your ideal client?
You got to know what that is.
What's their frustration?
Some of their frustrations might be something
like they they tried and they haven't been
able to do it.
What have they tried in the past?
What is it that frustrates them?
Why does it frustrate them in particular?
Why does not being able to tie your shoe frustrate
you in particular?
Is it because you're 25 years old and everyone
else learned how to tie their shoe when there
were three years old?
Is that why?
Is that's the frustration for you?
You’ve got to figure out why they specifically
have that frustration.
Well let me know if it sounds better.
Still an echo?
Okay, let's try this.
Alright, I'm just going to take my
um.
Oh, I know what it is.
Okay.
How about now?
I think I had the audio input on the wrong
thing.
I have been recording it, if it doesn't, if
the a live stream doesn't turn out the way
we want it to, then I'll just save the recording.
Still hearing the echo?
Okay.
Alright, one second.
Alright.
I changed it to my mic.
That should be work
in there.
Okay.
Better.
Okay, good.
Alright, perfect.
Alright, good.
Let's keep it moving.
All right, you got your doubts, pain points,
and frustrations.
Okay? the next thing you need is your own
story.
Now, a lot of times people get bogged down
in this because they take forever trying to
tell their story.
No one really, I hate to say it like this,
but people really don't care about your story
that much.
What they really care about is themselves.
What you have to do is you've got to blend
your story in so that they can see themselves
in the story.
And I'm going to elaborate on each of these
a little bit more as we go on.
The next thing you need is three to six testimonials.
And this can be a testimonials from your clients,
from people you've worked with, even if you
worked with them for free.
Anyone who you've gotten a result with.
Yourself, you can be your own testimonial.
If you're sharing, hey, I'm going to show
you how I was able to do this thing.
And then finally your pitch.
All right, ideal client, I think I was supposed
to gloss over it and then come back in here.
Ideal client, what problem do they have?
What is the problem that you actually solve?
And what is that problem that they have?
Next piece is why haven't they gotten this
problem fixed already?
And the next piece from that is what doubts
would prevent them from believing you.
Sometimes you think you know the problem your
ideal client has, but you really don't.
You have to do your research.
Research is more than just asking, why do
you need a webinar?
That's a terrible question.
I'm assuming that you need a webinar, right?
I've got to ask, based on your ultimate goal,
like what is your ultimate goal?
And sometimes it means asking the first question
and then getting those responses and then
crafting your next question.
For example, if I know that I want to sell
how to do a webinar, if I want to sell a webinar
sales funnel, I can't start with why do you
want to do a webinar?
Right?
I have to start with what does my offer solve
the problem of?
Well, my offer solves the problem of not enough
clients, not enough revenue, not consistent
income, not making enough to where you can
leave your job and work your coaching business
full time.
Those are the problems that having a webinar
sales funnel, those are the problems that
it solves. if I were to come and ask the question,
why do you need a webinar?
Well the answers I'll get, are going to be
a little bit biased because you don't quite
know why you need a webinar until I share
with you, these are the things that a webinar
sales funnel solves.
When you go into ask your first question,
you, you probably want to ask something related
to either time or money.
What do you feel like is preventing you from
having enough time in your day?
What do you feel like is preventing you from
having enough money?
Those are usually the two biggest things is
people always want more time and they want
more money.
Once you go from there, then you can kind
of back into the next questions.
Well, you mentioned that it's hard for you
to get organized and that's why you feel like
you don't have enough time.
Do you feel like school, for example, do you
feel like your classes are preventing you
from getting organized?
If you had a process to help you in studying,
would that help you to have more time?
Yes, absolutely.
Now you can walk in the door and say, I've
got this course that shows you, or I've got
this done with you program, or I've got this
coaching session that I will show you exactly
how to maximize your study hours so that you
have more time.
That's just kind of a rough, rough shot example
that I provided, but that's kind of a how
we start with their problem.
Next, why haven't they gotten this problem
fixed already?
The reason you want to figure this out and
ask this is because you want to essentially
go through all the things that they've already
tried or all of the reasons that they would
not even start.
For example, this training is a perfect example
of the reason that some people won't even
start writing a webinar is because they think
it's going to take forever, but the truth
is you can actually write a webinar in 20
minutes.
I have to know that.
How do I know that?
By researching.
Sometimes the way that I do research is just
by providing a couple of different titles
and I'll say, which of these do you want to
learn next?
And that's how I know what are the main major
pain points and problems that my audience
has.
You can do this via email.
Once again, I, I talk about research all the
time.
You got to do your research.
That's what marketing is.
You can't do marketing until you do research.
And then finally, what doubts would prevent
them from believing you? this is a perfect
one.
Why wouldn't someone believe they can write
a webinar in 20 minutes?
Well maybe they've already tried it.
Maybe they're not good at writing, maybe they
whatever it is.
I actually haven't personally done that research
on this yet because this is not necessarily
a webinar.
This is just a training.
But if I were to include this as a part of
my webinar, well I would want to know why
do you feel like you actually why do you feel
like you wouldn't be able to write a webinar
in 20 minutes?
Maybe it's because they got kids running around
in the background and you didn't even know
because you didn't even think about that.
you might want to say something like the process
to have your kids help you write your webinar
or something like that.
Alright,
Tai says struggling with not being long winded
in the my story part.
Alright. we're gonna we're gonna crush, all
of that right now.
All you want to share your story is the stuff
that reflects back your ideal client.
once again, knowing your ideal client and
knowing that place they are in their life.
I'm going to give you the example.
One of the clients that I worked with, she
helps people become virtual assistants and
she's got a program course, group coaching
program.
She show you how to make $10,000 in a month
as a virtual assistant..
When we went through and crafted her story,
she's got a lot that she can talk about.
She can talk about how she was able to book
all of these clients and make $10,000 in a
month.
But really the most important part of her
story is not necessarily how she was able
to do it, but the fact that she left her job
once she started making $10,000 in a month
or the fact that she paid off such and such
amount of debt.
I don't remember what the actual, part of
the story was, but it was the outcome.
It was the thing that her ideal client is
struggling with when we went through and I
asked her what is it that your ideal client
is actually struggling with?
Why do they want the $10,000 in a month?
She mentioned a lot of them are 
divorcees or people who were married and they're
no longer married and they're trying to make
an income for themselves.
And because she knows her audience, she can
pull out those parts of her story that mirror
and reflect her audience.
When you're sharing your story, basically
all you want to do, you know, if you've kind
of follow a story arc, you're going to start
with the good part.
You say, I've been able to do this or I've
been able to help my clients do this.
Then it kind of dips down and you say, but
it wasn't always like this.
Or five years ago this, this wasn't true.
Or, you know, a couple of years ago, this
wasn't true.
And then you tell them about that low part
and this is where you really want to reflect
where they are right now, where they've been,
and then you want to go back up to where they're
headed.
if you can imagine, I wish I had drawn it
on here or I had the ability to draw, but
if you can imagine an arc that kind of starts
up high and then dips down low and then comes
back up, I guess like a V if you can think
of like a V or like a U shape an upside down
bell curve for my, for my math people out
there.
That's essentially your story arc. you are
start where you are now.
Everything that's great.
Kind of dipped down back low to how everything
wasn't this way.
And then you go back up to where you are now
and who you've been able to help and you move
directly from your story without spending
too much time there.
Couple sentences, maybe like a minute, you
moved from your story into what's most important,
which is what they came to actually learn.
Next thing you're going to need is three to
six testimonials.
If you don't have three to six testimonials,
you have a couple of options.
You can either just talk about yourself the
entire time and your story and what you were
able to do, but it's gonna be a lot stronger
if you have three to six testimonials.
how do you get three to six testimonials if
you haven't worked with anyone yet?
You get that by number one, you work for free,
you get that first testimonial and then you
start with a lower price point and you continue
to do your coaching as you get those additional
testimonials, then you're ready for a webinar.
Before you get to a webinar, I would recommend
doing a live stream series, especially if
you don't have those three to six testimonials.
And there's a couple reasons for that and
I'll share that later.
Once again, the only reason that you're sharing
these testimonials is because it's reflecting
your incoming client.
you're sharing the same story arc.
This is where this client is now.
This is where they were before we started
working together and they were able to do
this because they were just like you they
did this, they did this, they did that.
Sometimes when people share testimonials,
they only want to share the tangible, like
she lost 20 pounds or she made $10,000.
But sometimes your testimonials can be something
intangible.
Like I feel really good about this because
now I feel like I can do this going forward,
or I'm really, I'm much more confident in
you know, x, y, Z, whatever.
When you're requesting testimonials from your
clients, there's a specific way I do this
and I usually ask like the same three questions.
Where were you before, what was it like working
with me and what do you feel like you can
do now?
Those are the questions that I ask because
asking the question, what do you feel like
you can do now brings out that, that intangible
and that emotion part of it.
Alright.
basically now you've got your stuff in buckets.
You got your ideal client stuff, you've got
your story, you got your three to six testimonials,
and now all you need is your pitch, and then
you're just going to throw all of this together.
With your pitch, you're thinking about how
does each piece of your offer kill the doubts
that you already know your ideal client has?
Okay, you're not just saying, “hey, you're
going to work with me.
We're going to get on the phone this many
times.
We're going to do this.
We're going to do that.”
You're thinking about each piece.
They’re called so-that statements, right?
We're going to get on the phone every single
week so-that you have the accountability you
need in order to get this done.
You're going to get access to worksheets so-that
you can write down all of your content or
whatever it is.
You’ve got to reflect each of those pieces
of your offer back to the doubts that they
have.
If one of their doubts as well, I've got,
I got kids running around like I don't have
time to, to write a webinar.
We're going to meet in person at a retreat
and you won't have the option to be distracted.
That's where you're going to write your webinar.
If that's your offer, that would be perfect
for the person who says they can't get anything
done because their kids are always running
around or you can say something like we will
schedule the calls at a time that's convenient
for you when no one else is home so-that you
can get your webinar written webinar written
in 20 minutes.
Whatever part of your offer relates to the
reasons why they don't think it will work
for them.
That's what your pitch is.
It's not just this is what we're going to
do.
It's your so-that statements, and I talk about
this a lot more in Going, Going, Gone.
It's was a six week program that I did only
ran it once, and we really went into just
this part, literally just the pitch.
We literally just went into the offer, how
to pitch it and how to make it fly off the
shelves.
And we had a couple of people that sign up
for that program and one client who went through
it, she booked 38 clients for her on demand
course offering.
38 people in the span of I don't think it
was like a week or however, however long she
had the cart open, I got a testimonial, a
video testimonial from her and getting really
specific on understanding how to actually
pitch and how to sell.
It's a big piece of what you do.
You've got to get really good at this.
So, you've got the four parts.
All right, let me see if I can come back on
video because this is all I have for the actual
presentation part and ya’ll let me know
if I'm actually, it'll be here.
I switched the mic out.
I have my, my blue Yeti, it should be good.
Final, final piece of this.
How do you actually sit down and actually
write the webinar in 20 minutes, I use a formula.
I make things very formulaic.
I'm the type of person where if I have each
of the pieces, I can put everything together
like a puzzle.
And that's what I did for myself.
I've done a lot of webinar trainings.
I've been writing my own webinars for like
three years now.
I've watched a lot of webinar trainings.
I paid $10,000 for a specific webinar program.
I've done it all and none of those processes
fit into the way that I think.
And that's why I came up with my own formula
and my own process that I started to teach
to clients and share with clients over the
last year or so.
And they've been getting really great results
with it.
I call it the Anti-Webinar formula because
I say that most webinars are boring and I
just don't like them.
Most webinars make me fall asleep.
Honestly I tend to get distracted.
I started watching a webinar and then I'm
off thinking about the next thing.
I've already got my phone.
By the time they say turn, turn off facebook,
turn off your phone, I'm already scrolling
and looking at something else, even when it's
a topic that I really, really, really want
to learn about, it's I'm usually watching
it and then like doing something in another
window.
I'm just like, just tell me what it is I can
buy it please.
I know that there are a lot of people that
are like that, and for that very reason I
created what I call Anti-Webinar an Anti-
Webinar is very engaging and it hooks people
from the very start.
You never have to ask for their attention
because you have their attention from the
very start.
If you've heard me go through the Anti-Webinar
formula, I'm not going to go through it tonight
because I actually have another training that
goes through the entire thing.
if you've heard me talk about the Anti-Webinar
formula, then you know that once you have
these things, you can just literally just
plug them in.
You start out with figuring out what exactly
what it is that they want you go into the
credibility, the commitment you tell them
about this awesome thing that they're going
to have, the thing that they don't want to
have the awesome thing that they want to have
that thing that they want to avoid and the
reasons why they believe that they can't have
it.
And then you go through each of those pieces.
Once you have this, you throw your testimonials
in, you have your pitch, you do your call
to action, and then it's done.
How I like to write my webinars and the way
that I was able to write a webinar within
20 minutes.
This was the first time I did it with the
Anti-Webinar formula is, I was actually on
a flight coming into New York for a mastermind
that I was doing.
And the pilot said we started our initial
descent into Laguardia and I was like, let
me see if I can write this webinar right now.
And I had a speaking engagement that was coming
up and I know I can use this formula for a
speaking engagement because it works for speaking
engagements also.
It works whether you're going to a pitch or
whether you're just saying thank you for your
time.
And I just started, I started writing out,
writing out the webinar.
I figured out what those struggles are that
my ideal client has.
I put those in and I started going through
putting in testimonials and working my way
from there.
By the time they they flipped the lights on
and said flight attendants crosscheck, whatever
they say.
The whole thing was done.
honestly, I didn't touch another word of it
until like a day or two before my speaking
engagement just to practice it, to make sure
that I knew everything that I was going to
say.
And it's just really powerful when you already
have a formula blocked out and you can go
in through it.
I should have asked for questions as I was
saying that last little bit.
Let me know if you guys have any questions
on this.
Okay, good.
if you'd like to see the Anti-Webinar formula
that I've been talking about, the Anti-Webinar
formula, all you have to do is watch the,
You’ve Got Clients training.
Okay.
You just go to, YouveGotClients.com/anti-webinar
You can see what the delay is when you see
the words come up.
The texts in the comments come up before I
actually said, all right, when you go there,
you'll be able to actually watch the full
training and you can see I'll lay out the
full, Anti-Webinar.
Next thing, if you need help creating an automated
sales funnel you can gain more clients into
your coaching, into your group coaching or
one on one coaching or your course, then you
definitely want to check out the training
that I did last Sunday.
I'm called how to create an automated sales
funnel.
You can get that by going to LaTisha.tv/workshop
Definitely go there and check that out.
I hope this was helpful when you're starting
your webinar.
If you have questions, just come into the
Get Coaching Clients Community and leave them
in there.
There's a reason that I set up that group.I
didn't set it up just we can all sit around
and look at each other, that's for sure.
I'd love to be in the group talking about
webinars.
I love talking about sales funnels.
I love talking about marketing.
whatever questions you have, just bring them
inside of the Get Coaching Clients Community.
If you're not already a member, just go to
LaTishaStyles.com/community
The link is in this description for this live
stream.
Any other questions?
You guys just drop them in the comments for
me, I'm happy to answer them.
Otherwise we will end it there.
I packed a lot in here and I know that I can
kind of feel and sense that if you have never
written a webinar before or if you've been
struggling to write a webinar, you might be
feeling like, well, I don't really.
I still don't know how to write it in 20 minutes,
but let me give you the long story short of
it.
When you have these individual pieces, your
webinar will flow together in less than 20
minutes, but if you're having a hard time
writing your webinar and it's taking you longer
than a couple minutes is because you don't
have these pieces.
When I was on the phone with my client earlier
and she was like, I've got a webinar on Tuesday.
We literally wrote out the entire thing.
We did all of the content section, the beginning
and the end of it like those.
That's a couple of sentences that should take
you like five minutes.
We wrote out the entire thing, all her content
pieces because she already knew what her client
was struggling with.
I just asked her, I was like, why do they
feel like they can't do it?
And she said, oh, they feel like they can't
do it because of this.
Boom, boom, boom, boom.
We wrote the whole thing out.
You've got to know that stuff when you know
that you can write your webinar in less than
20 minutes.
I hope this was helpful.
I wanted to make this training under 20 minutes
it would live up to the actual name, but,
I hope this was helpful.
Let me go back to see if there's any questions.
Okay, good.
Brandy says, no questions.
Good training.
Awesome.
Alright, if you guys have other questions,
you know where to find me.
I'll see on the next one.
Bye.
