can get that Cadillac or BMW roof for
the price of a Honda and i want to fact
check that trying to get me in trouble
here Dmitry
volume can solve a lot of issues comes
with a lot of ifs
and a lot of conditions but if it's a
tree this one is probably the hardest
question i will ask just 60 square roof
and they're done by two o'clock you know
that's something that we take seriously
according to Tilcor best asphalt shingle is...
today we're interviewing Chris Danielson
also known as Old Tin Man
what's behind your name well i've been
uh i've always been involved in metal
from gutters and i sold steel siding
before
i'm with Tilcor and uh a long time ago
i went to get on Twitter
and get a username and i wanted tin man
that was taken so i just threw it
old in front of it and now i'm getting
old so it's fitting
so Twitter tell me that story uh how
many
followers did you gain i have Twitter's
one of the things
i did what probably you know a lot of
people did on
2008-ish i read Crushing It and i went out
and got a Twitter handle
and uh Twitter's i'm pretty active on
social media and um and i still post on
Twitter but it's it's
it's a platform that i haven't used
actively
consistently at least i'll go in little
phases but it's not something i've used
consistently
what's your favorite social media uh
between Facebook and Instagram but
probably Instagram i think
i think i've gotten the most interaction
and um
and definitely the most both business
out of
out of being active on Instagram welcome
back to Instagram a little bit later i
have
a couple questions about it but for
those of you who don't know
um if you guys watch 2020 Marketing
Guide actually talk about you you are
number one
sales rep among all sales reps that i
know
that absolutely crushed it on Instagram
i cannot imagine how hard it is to sell
small niche product i mean roofing is
boring like
i'm i'm surprised how Roofing Insights
is doing well
all of that because maybe we have some
business content and stuff but selling
roofing is boring
selling metal is even more
boring but you crushed it your account
is amazing i actually
enjoy following you very creative very
to the point
how do you come up with ideas and what's
behind
Instagram and yeah um i just you know
the whole the whole point of what i'm
doing is just trying to
obviously not only create sales but just
build relationships and develop
relationships and
i just felt the the community of
Instagram and just using the hashtags
and and being active on there
i don't know if it just works i think it
works the best for me
in in the way that that i communicate
with people
and so um i've tried them all and i and
i use them all
um but i i've gotten the most feedback
out of that and i'm definitely the most
consistent
on on Instagram from the latest this is
my favorite post
uh you did all over social media all we
hear is wear a
face mask keep your social distance
we're all in this together
everyone is scared or getting sick and
then you went on the rant no one is
talking about
what really matters this virus is
dangerous too
the elderly immune compromised and
people in general poor health
so love it so you crossing the line a
little bit going into politics
talking about fitness
is it dangerous to talk about something
like masks for
you know sales rep ultimately yes it
probably is
um i've i try and stay away
from it to some degree but this i mean
this the whole
COVID thing and everything it's it's
so out there and it's
unfortunately it's so wrapped up in
politics but um
you know obviously if you follow me from
some time you know
fitness is a big a big part of my life
and it's changed
it's changed my life and uh and it's
super important and it's just
you know everyone talks about masks no
one talks about some underlying
you know it's just like in medicine you
talk about we try and
find something to fix the problem but
they don't try and find a solution so
the problem doesn't exist
and you can do that with fitness and
diet i think so okay
so my next question from that you you
finished that post
saying work on yourself stop eating shit
and move your body everyone has
different levels i don't care what you
do but do something
would you say that um when we install
asphalt shingles it's a temporary fix
versus finding a real solution because
i see your angle in a lot of posts
against
asphalt shingles or cheaper alternatives
sure
so yeah i mean to answer your question i
mean
ultimately i do i mean no granted i get
not every homeowner not every home is a
candidate for stone-coated steel
whether it be budget or there's a bunch
of factors that weigh into it
but um a lot of that i do i think i do
more so as a is an education and get you
know
so few people know about metal roofing
and when they think metal they think you
know a hog barn that you see out here
um driving and when i was driving down
south earlier um
but stone-coated steel and even people
homeowners i talk to in neighborhoods
that have stone coated steel they don't
they don't even know it's stone-coated
steel so a lot of that i do
i mean there's definitely some there's
truth in it and and i believe in that
uh but more so i think it's just more of
an education process to get people to
realize that there's other options out
there
okay i love one of your quotes let's
change the way you look at the real roof
is metal roofing trending today yeah i
mean it's well
metal roofing in general is is
definitely gaining steam
um you know it depends what you look at
but within the metal roofing category
stone coated is
is definitely growing in popularity the
what you know
some markets more than others obviously
the heavy storm markets um
there's a lot but if you there's been a
lot of changes within stone coated but if
you look
you know there was the major
manufacturers but now i mean especially
in Texas that's where it seems like
a lot of them are based but i mean
there's there's constantly new
stone coated companies popping up and
trying to get into the market in
different ways and
um i think they're doing that because
there is a demand for it
and and people are trying i've seen a
few reports and you know definitely
asphalt is not dying but
you know having less market share and
metal in general is the fastest growing
i think
new product that comes to market uh
what's the percentage of stone coated
from all the metals you know we have
standing seams we have like yeah i mean
out of that
from the numbers i've seen like you know
maybe
residential roofing you're going to look
at but 10% is going to be metal
and out of that 10% it's probably two MRA
has done some stats on it and i haven't
seen any recent ones
but it's probably in that two to three
percent but it's definitely trending in
the right direction it's going upwards
for sure
okay uh we live in the scale economy
uh we want nicer things but we don't
want to pay for them
especially with a new generation and i'm
one of them like we don't
we don't care too much for Rolex watches
anymore
or expensive cars we want to drive nice
car
but we don't want to pay quarter million
dollars for it and i think it goes the
same for our houses you know people want
to leave a nicer bigger house and they
sacrifice
you know thickness of your walls they
sacrifice you know what's in the roof
how do you sell premium products
Mercedes-Benz products Rolls Royces in
an economy where builders want to
install the cheapest when consumer want
to do the
the cheapest but it looks decent so we
want to fake it before we make it
how do you sell to those people yeah
that's definitely challenging
and it depends on what environment
you're looking at if you're talking in a
as far as the roofing goes if you're
talking in an insurance situation
kind of that example where you if they
have an asphalt roof they're getting
insurance proceeds
what better time if you want to upgrade
and you want to get you can get that
cadillac or bmw roof for the price of a
honda because you have insurance
proceeds to pay for some of it
you can use that to upgrade and you can
get a really top quality roof
and you're not going to have to pay the
full price so but besides that
why why would i in you know how much on
average
what's increased how much more roofing
stone coated steel cost
um obviously there's a lot of factors
depending on the complexity of house and
things of that nature
and what what grade of asphalt you're
going with but
just a standard typical 30-year asphalt
compared to stone coated it's usually
going to be
in the two to two and a half times
yeah and it that's pretty fair
average um obviously if you get into
some of the higher grade asphalts that
numbers it's going to get closer
but two to two and a half times is a
pretty so if i'm the homeowner
and you're pitching me a metal roof
instead of going back with the
asphalt and it's not a storm situation
there's no insurance claim so what would
you tell me
so there's there's a few things um
that i i talk about two specifically in
relation to the homeowner and that's
energy efficiency
and lifetime cost so specifically for
talking in a retail environment
you know i use this example a lot in
some of my presentations you have an
asphalt roof that's
twenty thousand dollars that same roof
is gonna be 45 in stone coated
um the life expectancy of stone coated
steel
is i mean it's a limited lifetime 50
year warranty so for all intensive
purposes that's a 50-year roof
asphalt i'm just going to go on averages
just rough numbers and you're going to
be lucky to get 15 years out of an
asphalt roof
so just not factoring nothing else in in
the life of that stone coated roof
you're going to spend sixty thousand dollars
replacing that roof three times
the asphalt roof three times um and so
you have a
a product that was two and a half times
more at the start
now it's fifteen thousand dollars less
um
just just by the pure replacement and
that's figuring in you know
obviously material and labor costs over
50 years
that cost is only going to go up it's
not going to go down so the margin is
actually probably even a little greater
but
um and then energy efficiency is
something that i like to talk about
especially in a market like this where
colorado where i'm at
not only you get the the warm weather
but you get
snow and ice and ice damming and i know
you do stuff with ice damming
the above shooting ventilation that's
that is created in the install process
of stone coated steel
not only does that help with the
energy efficiency and reducing attic
temperatures and things of that nature
but it also does a significant job of
decreasing
almost virtually eliminating ice damming
50-year warranty you mention
it it's only came about i think 2012
2013
the biggest player out there asphalt
shingle came up with a 50 year warranty
and i would say in my experience in
minneapolis
according to the department of labor
roofs last about 18-20 years
uh obviously you're right in many
markets uh
the life expectancy is right there 15 to
18 like if you go to alabama
you know somewhere with a you know a lot
of sun
florida but roofs are baking more
here we have winds and other elements
you know snow
but i would say 15 to 20 years it's
reasonable expectation so manufacturers
on the asphalt side
did not improve a lot but they did
improve a lot
on the paperwork side what do you think
about
50-year warranty on asphalt shingles
because i think
you guys are the one who pushed them to
get the warranty so they could not
improve their product but they improved
their warranty to compete with the
asphalt so now the reason i'm asking
this question because
if i'm the homeowner i've done my study
i talked to you know
asphalt guys and they're pitching me
this lifetime warranty they're telling
me Dmitry it's all bs
you know we will pay you up to 50 years
for your roof if you go with us and then
you come and say well it's two and a
half times
but it's also 50 year warranty so your
50 year is more reasonable than their 50
years but on paper is the same
how do you overcome that objection yeah
that's a tough one i mean
warranties in general are you know
they're not meant to be easy
they're written by attorneys so i think
in general
um no matter what product you're talking
about it's it's tricky
some people love to dig into warranties
some people honestly
could care less because they don't yeah
they don't believe them um but when it
comes to asphalt
the only thing and i don't know all of
them specifically
but there's there's a lot of
you know a lot of language in those
warranties that
truly doesn't make them a 50 year um
and quite honestly and i think this goes
with a lot of warranties is
that what's it ever you know most people
live in their house maybe five ten years
and so you know a huge portion of
those people are never
i mean a warranty issue is never going
to even be and it's not going to
transfer it or transfer one time exactly
yeah and i think the number of transfers
is a big thing we have unlimited
transfers
um you know there's no cost to register
when you're to transfer what's life
expectancy of your roof or
life expectancy of uh stone coated steel
roof
i mean 50 years is a good number i think
i definitely think it's going to last
longer than 50 years i mean
over time the only really thing that can
fail on from a manufacturer's
point of view um on stone coated is is
granular loss
you know you can you've seen farm
buildings that got a metal roof on them
they're 100 years old and they're still
they're still doing their thing we
just filmed one that was built and
uh it was 50-year plus roof and it was
commercial building and we were walking
the company did coating in it so they
pretty much painted the right
extended an extra 10-15 years but the
roof was fine i walked on it
i mean metal is metal sure but if you
get in some of these older areas where
they've had stone cold
coated installed for 30 years i mean it
it holds up extremely well
30 40 years i mean it started coming
here in the states in the in the early
50s so there's some out there
that are that are old but i mean 30 40
years i see roofs and they
you'd be hard-pressed to tell them from
a five-year-old roof another tricky
question is
also comes with hail warranty so you
have class four
i personally think we should have like
class 10 certification
i couldn't agree more because class four
the old class four
is club metal and it's misleading
because your class four is not their
class four
right i mean they all might fail like
you know you take a ball you throw it on
the metal it can bend
or asphalt shingle it can destroy it but
they perform way
different yeah yeah that is definitely a
tricky one
um you know and on stone-coated steel
the warranty
is tricky it's it's a penetration
warranty um
it's not gonna leak that's for sure yeah
right um and so it's a penetration
warranty but you're exactly right i mean
i've even seen
you know we just got hit pretty hard
down in the springs in colorado
and class four even class four asphalt i
mean it just
oh yeah two inch will destroy it hundred
percent
and and i had guys call me specifically
and they were on roofs that skylight
shattered everything
what two inch hail will do to Tilcor
roof
no well we just had it down in the
springs and i got several reports and
they're up there they can't even see
they can't even see any dents any
another question i have for you is
why asphalt shingles are so cheap is it
because of demand and popularity
and the reason i ask it like for example
in the music industry
if you you know do the music or you know
dvd whatever if you have a small
quantity
it has to be more when it's in demand
it has to do with the distribution and
stuff is it the same thing happening in
the roofing
where asphalt is you know you have too
many plants every city
and metal maybe it's more expensive to
produce
and to distribute is that what drives
the cost up
yeah well one is definitely the demand
because when i mean
like even i said like i said the the
stone-coated market is growing i mean
it's two percent of asphalt i mean it's
just it's a minuscule
and so that definitely has you know
volume can solve a lot of issues
um and so that's so if if metal will
become as popular
as asphalt will price be competitive too
or because metal if you look at the
ingredients
metal is expensive i get it but asphalt
is not cheap too
i mean it's cheaper but i think a lot of
cost what we have
now is because this is exclusive and not
popular you have to ship
it across eight states right where
yeah there's um you know i don't know if
it'll ever
if you're ever level out but i
definitely think the the more
the more exposure the more volume you
get out there um
you know there's there's a bunch of
things that play into you know it allows
us to buy
our raw materials at a larger scale and
anytime you can increase all that stuff
and increase the way you buy
it's it's going to help it's going to
help get the price down lower
so if you guys want a cheaper metal roof
just buy more we'll solve that problem a
little bit too
what makes good metal roofing system
so the
the manufacturing process the um
you know when you when you look at our
products i mean they're all
all the manufacturers stone quarter
manufacturers they
they look very similar one of the ways
to tell
quality from the others is if you flip
any anybody can make a panel look good
on top
and that's what people see but when you
flip it over you can see
how the manufacturing process and you
can see if there's stress marks in the
metal
things of that nature and um and i go
back to
you know this is something i use a lot
but the steel
you know house is only as good as this
foundation the steel is the foundation
of any stone coated panel
and the raw materials we use are better
than anyone else's
what makes good steel so
the ingredients in it you know the iron
the zinc all those
all those ingredients factor into it
and the the main difference is
recycled content versus virgin we use
100 virgin steel
obviously metal and steel in itself is
recycled how many manufacturers use
recycle everybody else everybody else
literally everybody
um and and the main reason that we do
that
it's a good qual i mean it's great
quality but it's a good quality control
because like i mentioned earlier
if you're going to have an issue with
stone coated steel as far as a
manufacturer failure is going to be
coating
that coating process the metal is very
important because
the the zinc content the iron content
all that matters in the curing process
how long it stays in oven what
temperature stays in
and when you're buying on the spot
market it's a little bit different every
time so you've got to be really good at
gauging that on your ovens
and we're us we single source 30 years
we've used the same
metal supplier and we use 100% virgins so
we know exactly what we're getting
every time time in and time out i just
want to document this so no one else
use there's a like you said there's a
bunch of manufacturers up there popping
out but no
as far and someone i'm sure someone will
correct me if i'm wrong but as far as i
know every every other manufacturer is
using they're buying metal on the spot
market
with uh you know so they recycle it
comment below if you know of any other
manufacturer who does not recycle who's
virgin trying to get me in trouble here
Dmitry i just want to know i just
want to know
yeah that's that's my knowledge i always
go with the promise and i want to fact
check that because when some someone
says like no one else does it and
someone comes
no we do it too well we have two players
so that's three players yeah no i get it
is there such a thing as a bad metal
roof i know we talk about metals
you know recycling now and um
what's the chance of consumer getting
bad metal roof and what would that
would that be is it accessories is it
just
fasteners is it just bad design have you
seen so
bad systems when you say
okay so you're talking the from like the
whole system so we
we should expect 50 years from metal
roof do you see systems anybody
installing their roofs that
will not last 50 years maybe they will
fail halfway
because of the poor design rust issues
whatever
issues or maybe starts leaking what
makes the bad roofing
job um there's definitely some things on
on the manufacturer um first and
foremost and a lot of people won't like
to hear this i think
a lot of it has to do with install
because we have a great roof
but if you install it wrong it's going
to have issues and it might not be a
manufacturer nothing is true to asphalt
as well
absolutely yeah but there are um
there are design and engineering
features
um that that some products have over
others that um honestly they make it
very difficult on the installers to do
the the proper job and you know that's
something that we take seriously
you know we're roofers by trade that's
how this the Ross family got started
and so when we designed and engineer
these products it's with the guy
installing them in mind
and and we we take a lot of time putting
into that
one of the reasons i ask it because i've
seen metal roofs where
you know we have even standing seams now
you have
standing seams with hidden fasteners and
you have standing seams with the open
fasteners
and i mean if that fastener
fails you have a huge leak
and now it all comes down to the
warranty of the fastener or even that
little washer
and the maintenance and now for me
personally
it's not necessarily a bad metal um
system but it comes with a lot of ifs
in a lot of conditions like okay this is
a good system but you have to every five
years
you know change fasteners or make them
tighter or something i'm like well
that doesn't look that yeah yeah i mean
like caulk is a
caulk is a wonderful thing it can do
great things but it fails over time and
that's something you got to keep up with
and
then we have different systems too we
have our batten system that's an exposed
fastener
and then we have our our cf products
which is concealed fastener
and they both have their their place
where i think they work well but
concealed fastener i mean our concealed
fastener products are
are really taken off how
easy it is to repair Tico roof
so let's say branch falls in the middle
of the roof completely like makes a hole
now do you have to start over at the
edge or at the top well at the top would
be
so it depends on the the profile the
installation so if you're using our
batten products
and those are exposed fasteners you can
get right in to write the panel you need
a couple panels you need in
and take it out the the concealed
fastener product is a little more labor
intensive
depending on the damage you can cut a
panel out and skin it
if you got one panel but more the the
most effective way especially if you get
a tree falling you've got more a
decent sized area is you start at the
the high point and you gotta peel it
down
so that um that's not ideal but
it's gonna take it's gonna take a pretty
big catastrophe
to this stuff holds up great it's it's
all stamped and press and it's very
durable product
makes sense but i mean accidents happen
oh sure especially with the tree damage
like trees probably
you know if branch falls i mean
it's going to dent it obviously it's not
going to leak but if it's a tree
but i mean if it's a tree i mean at that
point you might have decking damage and
you're going to have to
peel the roof off anyway sure yeah
it's a tricky question for you but i'm
going to ask it who makes the best
asphalt shingle you probably replaced a
lot of asphalt or
your guys do is there a brand
on the market that you know like okay
those guys knows what they're doing
it's funny um to some market i mean
a lot of that because i came from
chicago i've been in colorado seven
years
and IKO is huge in chicago and in the
midwest and then i move out to colorado
and you don't see it at all
so it's you know a little bit market
specific as far as when it holds up to
you know kind of the environment that
i'm in and it holds up
um from what i've just
the limited experience you know i've
seen and what we're replacing um
and just what i hear in the field uh
Malarkey's a
you know their their impact resistant
shingles are
are good and they hold up very well i
mean i have it's limited
you know from what i see yep but i hear
a lot of good things about Malarkeys
it's funny i just came from yellowstone
and
i was all the way up in montana and
I'm on KOA
campground rv park and i know
Malarkey is huge there and i'm just i
have one wheel driving with my
uh kid around and i see a Malarkey
bundle right there by the front office
i'm like i should review it here well
yellowstone
it was just fine it's huge i heard they
have like 70
market share in montana yes that's it's
a lot i was just out there last week
so and uh but yeah that's all you see
Malarkey country yeah
okay accept it so according to Tilcor the best
asphalt shingle is
this one is probably the hardest
question i will ask
Tilcor is not an american company but
a lot of your competition is not
american companies either
how do you overcome those objections how
do you explain to people
why you cannot produce metals roofing in
here
why it has to be imported or like why
ownership is there and
how does it to describe me
objections and conversation about where
the money profits are going and
working for a non-american company yep
so so for those who don't know we're
we're new zealand based we're based in
auckland that's where our factory is
that's where everything ships
complete over here we have a warehouse
just like F-Wave new zealand company
yeah we in there we have a warehouse in
texas where everything comes over on the
boat and we ship it we store it there
and then we ship out the distributors
from there so
first and foremost like you said there's
a lot of a lot of
other companies especially in stone
coated that aren't manufactured in the
u.s and even when they
are manufactured in the u.s they're
still not used
like like we talked about with the the
recycled content they're buying that on
the spot market
from overseas 90% of the time um
and so you know it's like an iphone an
iphone's designed in the us but it's
manufactured in china
and so that's one way um you know there
are
you know this i used to work for steel
siding company before
and um everything was we bought from
Mills in the us and that was a
big selling point to us or you know a
big thing that we provided to our
customers some people love it some
people don't care as much
um but what i get to is
especially it's a little easier with
stone coated steel i think just because
stone coated was
it started in new zealand so it's kind
of the birthplace of stone coated
and so actually still being the only
you know still manufacturing there i
think has a little
history to it yeah it adds a little
credibility
you know and we're not we have a great
team here in the u.s
um the roster they're they're great
company and you know
the manufacturing is in new zealand but
we're i mean
we sell products in 80 countries around
the world do you ever get turned down
or lose to your competition because
they're local you're not
no as far as no as far as the because of
that reason specifically no
um you know and actually i was on a job
in colorado and i was
working with the contractor and talking
to the homeowners and it
it actually sold the product because
they were from new zealand originally
and so they really like that part yeah
and i think
as far as immigration goes i mean we
drive you know foreign cars you know
mercedes and bmw's german cars and
if it's the best of the best i mean if
the country is known for it
why not yeah i think that helps
definitely that that's kind of the
founding place of stone coded
and like i talked about with our um you
know the raw materials and the black
sand beaches in new zealand i don't know
if you've ever seen those but that black
sand beaches
that's the basis of our iron is some of
the purest iron in the world and that's
the basis of our steel so there's kind
of a little story there that i think
helps
if anyone has concerns about it i think
the story helps alleviate those concerns
very cool i just know that uh asphalt
manufacturers do play that game a lot i
mean there's only like seven eight plan
uh uh players on the market but they're
like well we're american based and
they're not american based and
just whatever yeah just preferences had
to ask
yeah no i get it let's talk about
earning potential do you see
that guys who specialize in metal make
more money
and um you know have better business
models than asphalt guys or
because i see some i experienced in my
company we installed ATCO
roofing because they're right here in
minneapolis so like three four years ago
we started getting in the metal so my
biggest problem was
to find in crews and explaining to crews
that they can make money because
you know on the asphalt shingle will
take you a day on metal it will take you
five days
and they have to justify so you
literally have to pay
five times more labor to justify those
extra days
what do you see in the field as far as
earning potential
yeah well there's there's definitely
good earning potential but you hit on
something
the the labor pool the the amount of
skilled guys that's crucial
um and you know and i i enjoy getting
asphalt crews and trying to get them
trained up because i think the more
people we have doing it the better
um there i got some fantastic guys in
colorado that
that i work with all the time and and
they they've gone you know to other
states and done work
and they do a fantastic job so um you
know and i'm sure you have the same
thing in asphalt a good crew is
is priceless um so
a lot of times you know one thing you
got to look at
obviously asphalt is going to be quicker
but you know you hear you see these
posts you know it's a 60 square roof and
they're done by 2 o'clock but they
probably had 12 guys on that roof and
um you know a stone coated the
stone-coated crew
you know i see 20 you know not giant
houses but
you know a 30 square house with with two
guys that know what they're doing they
can have that done in two days i mean
um yeah and it all it depends on the
complexity of the house and things like
that how much labor should be more
to justify transition from asphalt to
metal because you've trained asphalt
crews so to make their time worth how
much more we should pay for the labor so
if let's say i pay someone $70
for a walkable roof on asphalt if it's
30 square roof
how much should i pay them for metal
double
but the time sometimes triple so if you
double it then they have to do it in two
days what if it takes them three days
they'll never want to do it again
because if that crew you can do 130
square job per day
but they took a metal now if you double
the price you follow me
you have to finish the two days what if
does take them three days because of
some complexity
and it takes them longer so pay them a
little more than double
or thank you great yeah no yeah i
understand what you're saying and i
and ultimately i think in in
it seems like the guys that are more
proficient at it and
it's best if you can get if you have
crews that specialize in stone coated or
just specialize in metal in general
um i think that's that's the best thing
to do
um you know another good another good
avenue to that is
you guys you supplement it you know and
especially stone coated depending on
the market you're in i mean there's no
temperature you know you don't have to
wait for anything to seal
so you can do stone coated so maybe you
use
those guys they can supplement that in
the winter and they can do more stone coated in the winter where they can't
really do asphalt as efficiently
because then it's going to slow them
down and things of that nature
but i think focused metal crew is the
best way to go
if you're going to have bounced back and
forth you know typically they're going
to say
you know i'd rather do asphalt or i want
to they want to do one or the other
going back and forth you might get that
argument why i can do this roof then
if that's the case then you know maybe
they don't want to do stone coated but
he just offered you guys to install
metal roof in the winter time how
awesome is that
so you call you're freezing here in the
windy roof
touch the metals for the roofing
business owner give a
selling advice how to sell metal roofs
so um well i think a couple of things i
said earlier
you know energy efficiency and the
lifetime costs are are two big things
um and really as a roofing
contractor just the inherent fact that
you offer stone-coated steel
you're going to separate yourself from
the competition like as we discussed
it's a small sliver of the market that's
currently doing it but a lot of people
are looking for it
yeah yeah exactly and a lot every every
single residential roofing contractor
they offer asphalt shingles but so many
or so few
offer stone coated steel it's a great way
to get in there separate yourself from
the competition
portray yourself as an expert in the
minds of the homeowner
and those are three things that i talk
to contractors about all the time is
you know separate yourself in
competition and just offer
and you i go through the whole thing but
it's like obviously if you sell a stone coated job it's higher
higher revenue you're going to make some
good money but
just by offering it if they can't afford
that top dollar for stone coated
you can drop them down to asphalt and it
still allows you to make a little higher
margin on your asphalt just because
you're you're
it makes it easier to drop from this
number down to here
um and then energy efficiency in the
lifetime costs
those two things are really good um
i think for the homeowners and certain
homeowners gravitate toward a little
more
um and then if you're selling if you're
selling uh
financing in the deal i mean it makes
it makes like buying the car it is and
then especially if you're if you're
working on an insurance claim you get a
big chunk of that money
the insurance company is going to pay a
chunk of it so it's less you got to come
out of pocket for but
those three things focus on you know
separate yourself from the competition
energy efficiency and lifetime costs are
three things that i think they should
hit on
my last question is because you're such
a genius on the instagram
how do you advertise metal roofs because
so many times i would read your post
and would be like that's genius the
message is so
clear it's like it's a you always speak
common sense
it's because i'm an idiot that's all i
know i don't know the technical stuff
it's a picture it's your logo it's
Tilcor logo and there's like a phrase
and you look at this like man this is
genius
how do i not have a metal roof yet yeah
you know a lot of the way i go about it
right or wrong it seems to work pretty
well but i kind of go on the philosophy
of education
and when i do it but you're also very
sarcastic
you're also made yes you are in your
post you you like
you like to compare or even poke
asphalt you do that a lot uh you know
you do speak to common sense you kind of
like making you're making arguments in
your posts
so you don't just you know educate
you're making arguments
yeah well i mean there's i you know try
and do things that you can create
or get a little dialogue going because
ultimately that's what i want
whether it's good or bad i i like
dialogue to get going
um and and communicate with people but
you know
obviously there's a little you know the
asphalt shingles is a
800-pound gorilla in the room that you
know i'm just trying to break off a
piece and
and i believe in what the biggest thing
on any of this is you got to believe i
mean i
i firmly believe we have the best stone
coated product out there
i believe i believe in all that and so
that makes and i
and i believe in i know what i offer um
to the contractors and to distributors
and so
all that makes it a lot easier to go out
there and and say some of those things
but
if you guys have any questions about
install marketing
or any questions to Chris comment below
chris will pick couple winners
uh you know we'll do like a contest he
will do a few i actually want to do
giveaway myself
we have uh we have uh we love gifts here
so if you
if you are in our community every month
we send i don't know 20 30 packages so
you'll get a box with our hats
with our gear but also uh we have
another sponsor Primegrip
i will throw some metal tools if you're
interested
in getting in the metal or maybe learn
how to install i'll give you some
nice tools first of all
i'm gonna do i'll do a couple of hats
awesome i got i got this camo one and
then i have a black and gray one
with the logo and make stone coated
great again awesome
so comment below what you think about
metal in general if you guys have any
questions we love comments
we always engage always answer man thank
you so much for your time
thank you very much if you guys have any
questions
for me personally or if you have a
product
maybe you have new innovation you if
you're in a
roofing industry and you feel like
you're a game changer this is my studio
come to us let's have a talk
let's start the conversation i'll see
you guys in the next video
you
